He Quit His Job at 37: Now He DJ's with Will Smith, Skepta & Burna Boy
We Need To Talk with Paul C. Brunson
- 1h 45m
- Transcript
Summary
Written by a model from the transcript; not yet reviewed.
In this episode of We Need to Talk, Paul C. Brunson sits down with DJ AG to discuss his unconventional journey from growing up on a Tottenham council estate and working dead-end corporate jobs to becoming a viral live-stream DJ collaborating with major artists like Will Smith and Burna Boy. The conversation explores the guest's deep-rooted passion for music passed down by his father, the profound impact of losing his grandfather to cancer at a young age, and the realities of prostate cancer risks in Black communities. They also touch upon the financial highs and lows of creator life, the value of emotional intelligence, and why care home visits remain his favorite work.
Throughout the discussion, the guest reflects on the resilience required to overcome racism, career stagnation, and the fear of crashing out under public scrutiny. He explains how playing music outside and in care homes is about alleviating everyday pressures and bringing people together rather than just seeking fame. Viewers and listeners get an honest look at the man behind the decks, complete with emotional surprises, reflections on fatherhood, and lessons on maintaining empathy in a demanding industry.
- Prioritize regular health screenings like prostate checks, as early detection can literally save your life. 19:42
- Take calculated risks in life and career because you only have one chance to live fully. 10:59
- Focus on emotional intelligence and empathy when managing conflicts rather than reacting with anger. 1:38:53
- Stay grounded by focusing on community and human connection rather than just monetary success. 1:09
Chapters
- 0:00Podcast Intro and Host Greeting
The episode opens with the host welcoming listeners and setting the stage for the conversation.
- 0:30DJ Journey Begins in Tottenham
The host asks the guest about his early life and how music started in his Tottenham upbringing.
- 1:07From House Parties to TikTok Live
The guest explains how he transitioned from local gigs to streaming on TikTok to earn money.
- 2:02Impact of Music on Loved Ones
The guest shares stories of how music helped his grandmother with dementia and the emotional power of sound.
- 28:29Mother‑Son Letter and Emotional Reflection
The guest reads a heartfelt letter from his mother, reflecting on their bond and mutual support.
- 42:00Family Loss and Grief
The guest recounts his grandfather’s cancer diagnosis and death, exploring how it shaped his outlook on life.
- 45:31East London Pub Experience
The host recounts a lively pub in East London where diverse crowds request music, illustrating the cultural melting pot of London.
- 47:01DJing as a Social Control Freak
The conversation shifts to the host’s motivation for DJing—to control the vibe and share love through music.
- 50:24TikTok Breakthrough and Financial Reality
The host details how he leveraged TikTok live streams to earn significant income, highlighting the volatility and pressure of the platform.
- 1:00:02Collaborating with Global Artists
The host describes meeting and performing with artists like Will Smith, explaining the planning and impact of such collaborations.
- 1:09:03Legal Challenges and Arrest Experience
The host recounts a live arrest in Shoreditch while DJing outside, discussing the legal obstacles faced by street DJs.
- 1:16:00Career Decisions and Resignation from TFL
The guest discusses his decision to leave his Transport for London job to pursue DJing full‑time and the challenges he faced.
- 1:18:28Community Impact in Care Homes
The host shares his charitable work in care homes, emphasizing music’s therapeutic benefits for dementia patients.
Highlights
- 1:12
Musical Heritage from Dadstory
The guest explains how his father sat him down with a massive record collection, passing on not only the gift of music but also his conversational flair.
- 13:08
Witnessing his grandfather pass away from cancer at age twelve left a profound impact and started the dismantling of family gatherings.
- 19:27
Prostate Check Advocacystrategy
The guest shares his personal experience with getting a prostate check and how posting about it encouraged followers to detect early cancer.
- 37:20
Quitting Rap After Criticismstory
After years of releasing underground rap mixtapes with little financial return, a friend bluntly told him he wasn't good enough, prompting him to return to DJing.
- 54:00
After quitting his corporate job, the guest went all-in on TikTok live-streaming and made twelve thousand dollars in his very first month.
- 1:09:44
Police and community officers ultimately arrested the guest live on stream in Shoreditch after he refused to stop playing street music sets.
- 1:13:44
Meeting Will Smith before a King's Cross pop-up, the guest insisted that the Hollywood star perform the Fresh Prince theme song to an erupting crowd.
Quotes
“The care homes is my favorite piece of work.”
Unnamed speaker · 2:06 “I think sweet because I got to see him and say my goodbyes while he was alive.”
Unnamed speaker · 14:17 “I think a lot of his caring and kind qualities and his work ethic, I feel, I think are with me today.”
Unnamed speaker · 15:20 “I don't believe in reincarnation, and I think once your life is done, your life is done.”
Unnamed speaker · 11:05 “So I suppose you're gonna have people gravitate to you.”
Unnamed speaker · 47:25 “I want to make the mill too.”
Unnamed speaker · 1:28:41 “I would say, so look, I'm single. Um, I would love to settle down, you know, being forty-one.”
Unnamed speaker · 1:30:08 “He dusted himself off, kept believing in himself, and carried on. That determination is one of his greatest qualities.”
Unnamed speaker · 1:34:36 “I love you with all of my heart, and I can't wait to see where your journey takes you next.”
Unnamed speaker · 1:36:55
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About this episode
DJ AG became one of the internet’s most recognisable street DJs through his viral TikTok LIVE performances, hosting stars including Will Smith, Skepta and Ne-Yo. But long before the millions of views, Ash was growing up in Tottenham, working at McDonald’s, building a corporate career and only taking the leap into full-time DJing at 37. Ash opens up about a health scare that led him to get his prostate checked, and why fear and stigma still stop some men from doing the same. He explains why the issue is especially important for Black men, and how speaking publicly about his own experience encouraged others to get tested. He also looks back at taking his DJ setup onto the streets, being arrested while livestreaming, and the moment Will Smith joined him on the decks. Ash reveals what happened behind the scenes, and how his street sets grew from a few people watching online into appearances with some of the world’s biggest artists. But behind the viral moments is a deeper purpose. AG shares how his grandmother’s dementia inspired him to perform in care homes, and why bringing people joy through music has become the most important part of what he does. DJ AG, We Need To Talk This episode includes discussion of prostate cancer and dementia. We have included links to support resources here: Prostate Cancer UK: https://linkly.link/2tkKz Dementia UK: https://linkly.link/2tkKj Alzheimer's Research UK https://linkly.link/2tkKt Follow us here: https://www.instagram.com/needtotalk https://www.tiktok.com/@weneedtotalkpod Sign up to our newsletter https://linkly.link/2eXHX Follow DJ AG here: https://www.instagram.com/djagonline https://www.tiktok.com/@djagonline (00:00) Intro to DJ AG (02:05) Childhood in Tottenham (05:36) The Music Scene in Tottenham (07:32) AG as a Child (10:25) AG’s Family Situation Growing Up (16:48) Prostate Cancer and the Importance of Getting Checked (21:08) AG’s Relationship With His Mum and Dad (27:27) DJ AG Reads a Letter From His Mum (29:49) Anthropic Ad (31:09) How AG Discovered His Love of DJing (46:08) The Art of DJing (49:21) Why AG Became a Full-Time DJ (57:21) Cometeer Ad (58:57) Taking DJ Sets Outdoors (01:10:51) AG’s Most Notable Guests (01:17:05) AG’s Community Work and DJing in Care Homes (01:19:38) Huel Ad (01:20:48) AG Fest (01:22:19) What Is DJ AG’s Greatest Fear? (01:27:27) AG’s Outlook on Dating and Relationships (01:30:30) Paul Reads a Letter From AG’s Dad (01:36:27) Most Memorable Conversation (01:39:42) Paul’s Takeaways Sponsored by: Anthropic - https://www.claude.ai/talk Cometeer - https://cometeer.com/PAUL for $20 off your first order Huel - http://uk.huel.com/WNTT use code WNTT for £10 off Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
21,027 words · 8 speakers
Topics
- Tottenham
- TikTok
- London
- Mixcloud
- South London
- Wood Green
- King's Cross
- PSA
- Shoreditch
- Sutton United
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