Invest more resources in optimizing for traditional search or non search channels to show up in AI?

In the AI era, SEOs face a critical resource allocation question. Shaun Hinklein of Apollo.io makes a compelling case for prioritizing traditional search optimization over non-search channels. He explains how LLMs fundamentally rely on high-quality search results as their "ingredients," emphasizing that visibility without substance creates poor AI-generated content. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.