Vision Pros Live Podcast
Original podcast
What's your vision? Roberto Garcia. Podcast Session 1.
3,575 words · 3 speakers
What was your vision?
Okay, uh, my vision is in fact what I already said. I'm guide all these business owners to achieve their personal, professional and financial growth goes through their business. And I had, um, I, I had faced all the technical, economic, social, operational, personal, geographical and human difficulties that most business owners have to overcome. To create their idea, validate it in the market and make it grow. So this allows me to give these guidance, these uh strategies, systems and plans.
That they can apply in their businesses to achieve exactly the, the same that I achieved or they, their own goals. Because I do not only define myself as a business coach, I am a specialized business coach. That means that I help you in the situation you are, in the market you find, uh, your businesses. And with the resources that you already have to achieve the goals that you have in your business, not my goals. Through your business, your goals with your business.
And how long have you been in business, Roberto?
Um, I've been in, in business more than ten years. I've started in the fitness industry and even if I struggled a lot. A lot of years at the beginning to make it work, I finally, finally achieved that success with the business. And when I get this level of success, I've established, established the business. And I've started this new direction about business owners and about helping business owners to build their businesses too. Because um, I've learned all this knowledge about what mistakes you did not. Needed to do and.
What were the right strategies, systems, the right path to build this business idea, especially in this small business road that most of business owners and entrepreneurs struggle with this is this first step, the the small business road. That the more difficult path to overcome at the beginning, achieving the first million is the the hardest time that they usually get. And they need to put in order in order a lot of details. Yeah. That usually you do not can just um.
You cannot figure it out by yourself usually when you do not know how to make it or when you have not a coach, when you have not um close person to you that can guide you through this road. There are certain rules that you need to put in order in this small business road that most business owners struggle with. So I found this path for myself. I understood the strategies, the plans, the systems that you truly can apply to your own business. And if you are the determined to learn these systems and strategies and apply these systems
to your business until they work, you are going, you you can achieve it. And that's something that I found and I decided to start this business to help with this knowledge to another business owners that are struggling exactly with the same that I've struggled or not exactly with the same, but I've managed another people businesses. And that allows me to not only teach them or help them with what I personally have made with my businesses. I can help them with a lot of more and that's a good advantage that I think I have to compare with another coaches that only. Can teach you the same that I they have achieved.
And there are this um conversation out there about you need to find a coach that has the same that you want to achieve. And that's great, that's not not wrong. But I call my myself that like this specialized business coach. Because I am not only applying these systems to my own businesses. I am using these systems, strategies and plans in another business that are not the mine. So I have this expanded experience, not only what I. Uh you you can see my businesses and that's not the only thing that I can help you with.
Okay, and and when it comes to coaching, what makes your coaching approach unique compared to the others?
What what's uh can can you repeat the question, what's the difference between?
Yes, what makes your coaching approach unique from all the other coaching?
What makes my coaching unique? Okay, hmm hmm hmm hmm. I provide, I think that's something that can define I provide. Uh I usually find the clients that are worried about me being able to provide them what I described. But I can give them that I can help them with. It's very common that in the market of business coaching, the business coach promise uh with programs or or just one on one business coaching. They promise about providing decline about certain things that finally they do not get because they have not the time.
They, yes, maybe there are recorded materials, but finally they do not. The uh the the business owner do not only need information, they need guidance.
Yes.
And.
They need usually know that you are available to make your questions, to give that guidance, that you as a coach are gonna be interested on providing results. And, yes, I think that's.
And you're right.
There's a lot of people that promise some things.
And don't deliver, so I totally get it when you, when you ask for something and you're also paying someone to do it.
Exactly.
And you don't receive it, that's a whole different ballgame. So I love that that's something unique about you is that you give exactly what you say you're gonna give. And it sounds like to me you're, you're a business of your word. And that, that, that holds a lot, that holds a lot in this field, especially to new entrepreneurs and business owners. As you mentioned before, getting to a million is hard. So how do you guide someone that sees it as just like a dream rather than a goal?
The first thing that they need to understand is that it's possible, that, that it is possible and hope is possible to achieve the goal. If they do not understand that there are a roadmap that is possible to replicate in your business, if they do not understand that, they are not gonna be clear and they are not gonna feel control and priority about how they can do it and believe that they actually can make it happen.
Build it as a reality for their businesses.
Most of business owners that struggle to achieve that first million are around one hundred K, two hundred K, or maybe four hundred K. Not more, usually, most of them are in this range more or less. And of course, to achieve the one million goal is not only increment twenty percent their income in this level. They need to multiply. That means that they have to scale a lot their activities and
most of them
are not confident about acquiring, about building a team. That is the more important aspect, to be able to multiply the activity of the business to achieve the one million goal. They do not know how to multiply the attention, the sales meeting that they have for the business. They do not know when is the right moment to hire someone and what are the exact activities that they have to delegate to that person in that moment for the business. Because you have not to make decision for yourselves. You have to make the decision for the requirements of the business in this moment.
And there are these system that, this roadmap, that is gonna tell you what is the, yes, what are the right tasks to delegate in that moment? What your business needs to focus on in that step? For example, in the first step is the startup situation for the business between zero and two hundred K per year. And you need to focus in marketing, you need to focus in sales, you need to focus in validating the idea. And you should make that by your own or maybe delegating, but not with.
Your own uh team members yet. Maybe you can delegate certain tasks to help you achieve that first goal of two hundred K per year. But from that moment, you need to understand that to grow, you are gonna need people. People that provide their time and their their work for the company. If you do not make that, you are not gonna be able to scale the activities of the business to achieve the plus two, four, or six to get the one million goal. So it's um a difficult roadmap to achieve to a lot of people
because they have to learn all these skills or this point of view. They they do not come from, because they come from being alone or with a very low team, only one, two people, or just they are used to to hire freelancers to help them with some activities. But you need to understand that you need your own team to truly scale the business.
Yeah.
And this is not easy to build, but it's necessary if you want to get these levels of income.
And it's it's interesting you say that because when you do start a business or when most start businesses, it is something you do alone because it's from your vision, you know, it's something you've been wanting to do for a while. You may have, some may have a partner um that goes into business with them. But I think where where I'm getting at is I think there's a fear in hiring someone. That may not either do the job or is doing the job and can they cannot afford it, right? And so when you say the grow part, even as an entrepreneur myself, I'm like, hey, I wear all the hats because that's the financial moment I'm in.
So do you, what's the plan or the strategy that you will take someone through if they did start out alone and getting them to that space to hiring someone else?
Okay, um, for hiring someone, do you need to know how? Because the most common thing when you are starting a team is hiring the wrong person, not knowing how to delegate, and you need to understand the difference between advocate and delegate. If you advocate, you hire someone and you tell them, okay, now make this part of the business um work, ma- make it work by yourself without guidance. And that's a very common mistake. That's not delegate, that's advocate. You are just putting some responsibilities in the hands of the other person and that's usually gonna drive you to failure.
So you you need to know that you need to delegate and how to delegate properly. Of course, uh, it's not a one hundred percent accurate system that is gonna give you for sure the best employee that you can find in the world, no. Uh, you need to to know that there are uh, hiring people and building team is something that requires management. Um, um, you need to um evaluate what the team member is doing and give them direction.
If you do not give them a specific goals that they need to achieve with their role for the business, they are gonna be lost and you are gonna be frustrated because that person is not gonna achieve what you need to put in their hands. It's not something that the the team member needs to figure it out by by himself. You need to give them that guidance, you need to give them the, you need to replicate, replicate on them. What you have done successfully before in the business, in this first step of the business to the more or less 200K per year in the startup, the startup step.
You need to put in their hands that systems that you have confirmed that work for the business. You, um. Establish these KPIs to see what are the results that that person is obtaining in their activity, whatever it is, depending what are you delegating at the beginning. You need to delegate operation, operational tasks, not the relevant activities for the business. You need to put in the hands of the team member, all that activities that are not the most relevant for the business, because that is, that new team member is not, never gonna,
gonna make the, the, the part of the work as good as you as a business owner.
And you are not as good leader as you are gonna be in the future. So the first tasks that, that you need to delegate in this moment are operational tasks that are gonna help you to get more time for you as a business, the business owner. Make more of that very important aspects of the business to grow the income, to multiply it to 400K more or less per year.
In the next, in the next year. You need to get all these operational tasks that is not supposed, that you as a business owner make and put it with this team member.
And, and for that, you gave a tip of making sure that you delegate and delegate before doing anything else and trying to make sure that you're meeting with that, that individual that you're employing to make sure you guys are on the same level, making sure that the work is going smooth and the company is going smooth. What other tips do you have for entrepreneurs that will help them if they're starting up or in that range of the 200,000 all the way up to trying to make it to a million?
Okay, um.
They need to be focused. They need to try, sacrifice. Another options to focus in their only wins that they need to insist. They need to persecute that options.
Be specialized in that options if the, uh, one of the biggest mistakes that drives a business to failure is. Try to achieve too, too much, too much, uh, be, um. By, in by your persona, too much, um, ideal customers, too much, offer too much. Too, too much services, di- different services, because you can, you, you need to. Focus yourself in one, two, maybe three specific ideal customers.
Um.
Understand it, uh, understand them deeply and build the business a- around it. And you are gonna be able to achieve the one million goal focusing in that ideal customers. Even more than trying to provide to everyone. That's the biggest mistake and maybe the most important, because if you make that. You're gonna understand what that people want. And if you know what that people want specifically, you only have to provide. And maybe look different ways to provide that to that people, but provide that. Even if you build twenty products around that, because you can, i- if you want to.
I don't know, uh, about nutrition, if you want to.
Coach people about their nutrition or even training, you can build different products or services about, uh, about that. You not, not only have the option of building this nutrition coaching or training coaching. You can make a lot more, but you are providing that losing weight, maybe taking care of their health. Because this is gonna, um.
Um, he's gonna spend, it's not only nutrition, it's
Inside of nutrition is losing weight, is um taking care of their health with uh in different health problems that you can solve through nutrition, that is a big amount of different problems and you can build guides, uh, different services, um.
Yes, you you can offer programs, courses, uh, guides or services or coaching to
not only give the general service, you can go deep and provide specialized products inside that profile of client.
Yeah, yeah, and so what you're saying is making sure, and I often hear the word niche. Something that you specialize in. Uh, and focusing truly on that and and that that's that's really good because I believe entrepreneurs often, some often tend to want to provide everything. But that's also no different, Roberto, about us trying to wear all the hats, you know what I mean? We're just trying to make everyone happy. And I believe even as an entrepreneur and a human being and a and a customer and consumer, we can't make everyone happy. So I love that tip is focus. So Roberto Garcia with the Y said, focus.
Yes, exactly.
You have such a passion about this. Before we go, I wanna ask, what are your greatest joys of what you do?
As the nickname said, I love to learn and I.
I start businesses related with what I wanna help with. There are things that I want to know by, for me, for myself. But then I realize that I wanna help with that knowledge with, for, to another people. Because I know that others are struggling with the same that I struggle with. So to having the capacity of helping with that, I build a business around it. Because you do not, you are not a better person and you do not help more to another people.
Just making something for free individually. You alone are gonna make something for someone you know. You are very limited in that, to, to, to make that, to help in that way. If you wanna help more, you need to earn money with that. And build a team and grow it, and build it and grow it as a business. To expand your capacity to help with that. And that's what I truly decide to do with my life and my businesses. Not only with the businesses, a personal, um, personal decision, a personal, um,
compromise, personal compromise for me to make that. That's why I, I usually have this focus with my businesses of truly provide results. Not only make a promise, this, I, this great promise. You, you need to make it, to build a great promise with your business and push that through the market. That's a fact, that it is always this. But I truly...
Want to provide results through that promise, not only make the promise and make the business as most of them do.
Yes, yes, well, I, I hear the passion. I definitely hear the passion. I hear the experience and I, I hear the desires of your heart to making this business work, to allow others to make their business work. I thank you so much Roberto for choosing to be with me this morning and being on the show just to give leaders and entrepreneurs some tips to doing, uh, starting out right, doing things a little bit better. And you mentioned it earlier, but before we go, I'd love for you to inform those that are watching and the guests of where they can locate you at, whether in social media and/or your website, please.
Okay, thank you, Jivanka, for having me here, first of all. Uh, of course, they can find me in RobertoDeWise.com. They are gonna find my products and services and even be in touch with me. And of course, they can find me in my social media, DeWise Roberto. I have my Spanish social media that are a little bit bigger, but I'm gonna push harder in this English social media, DeWise Roberto. And of course, in RobertoDeWise.com, they are gonna find me, my future products about this business, building business thing. Not only the, and other businesses that I have them, of course,
separated from this, but of course, they can find me through this. If they are small business owners, they are struggling with something between zero, one, three million per year, I can guide them to strategic planning. Building and managing their teams, acquisition and conversion strategies. And of course, everything driver to get clarity and control of everything they are doing in their business. Because I've struggled with the same, I have these doubts. I have all this obscurity about everything about the business. And now I have this light that I can use to um show them what's the path that they need to follow
to solve their problems in their situations with their sources that they have to get the goals that they want to achieve with their business, not my goals, their goals. It's not about me, what they want, what they need to do with their business. It's about what they need to, what they want to achieve with their businesses or what the resources they have and guide them to put clarity in this in this path that they want to drive, they want to walk with their businesses.
Thank you for being here today. I'm really happy that you tuned in to Vision Pros Live. I'm looking forward to seeing your reactions as these episodes continue to move forward. It's going to get more and more fun and we'll have more and more engagement as well. We'll invite people to participate in the show and thank you for giving us your time and attention. Have an excellent time building out your vision and becoming a Vision Pro yourself.
Page updated November 13, 2026 · transcript and summary are machine-generated
