What's your vision? Jeremy Bishop. Podcast Session 1.

What's your vision? Jeremy Bishop. Podcast Session 1.

• 0:00Speaker 00

  Tell me about your vision.

• 0:02Speaker 01

  Yeah, the vision was created because I had a lot of challenges and problems that I wanted to solve for me first. And so, as an example, one of those was, like I mentioned in my story, you know, having something that I really controlled and felt I had this kind of ownership of. You know, so, you know, businesses come and go, opportunities come and go, you know, partnerships come and go, but the one thing that continues to be there is you and your reputation and, you know, and so, social media has created an opportunity

• 0:44Speaker 01

  for people to really have that online business card that's going to continue to be there, no matter what company is in your bio this year or over them, or maybe many companies that you might own in the future. And so, our vision, my vision for myself was to create Jeremy and have that be at the center of kind of the ecosystem of everything that I'm involved in or that I do. And that's allowed for relationships to grow and people to say, you know what, maybe I want to, maybe I actually like this person and vice versa. That's opened doors, that's ended up, you know, that's allowed me to do things like I would consider skipping the line, right?

• 1:26Speaker 01

  So, you know, how, how does somebody get on stage with really big speakers? How does somebody go from unknown to having an abundance of opportunities, being invited on the podcast, doing these things? The brand is one, is one of those, is a definite reason that one of those, those things happen. And so, yeah, Influencer Club was created. Once I started to notice how powerful the, you know, the platforms were, like Instagram, being able to connect with so many people, start doing business, getting on to those speaking stages with people, then I started to build a team around that. That concept. And so as that team grew, I was able to really turn this thing into like a system.

• 2:09Speaker 00

  Yeah.

• 2:10Speaker 01

  Right? And I mean, that's, that's, that's a whole nother conversation, but it's, it's a really big challenge for everybody, for everybody, because, you know, they, they know they want to use social, but sometimes it ends up becoming, you know, a really big time spend if you don't have kind of the right direction or the right, you know, tools or, you know, end goals in place. And so I feel like we just did a lot of testing for the first five years to figure out, to figure out what, what really is important to, to me. And, and then I turned that, that ended up kind of turning into a business because so many others, uh, you know, sho- showed interest in, yeah, I'd love to have a team of people helping take care of all of these things. I'd love to have a, a podcast coordination

• 2:55Speaker 01

  team. I'd love to have, you know, influencer campaigns happening, you know, while I am running my business, right? And so that became a big, a, a big eye opener for Influencer Club to be created. So, yeah.

• 3:07Speaker 00

  You know, you said a word that stuck out to me, which is reputation. I had been reading, of course, somewhere on social media, how someone's reputation can affect their brand. Can you speak on that just a little bit?

• 3:21Speaker 01

  Yeah, I think now more than ever, the, the market is not just looking for the quote unquote, best product.

• 3:31Speaker 00

  Okay.

• 3:33Speaker 01

  They're also looking for things like, um, connection with the owners, connection with the individual that owns and runs the business, you know? Um, and you see this in the choices that people make, uh, everything from, you know, what restaurants and foods that they, uh, buy and engage with to, um, you know, what networking events and platforms they choose to engage with, to what books they read, to, you know, you think about any sort of coaching program. There are millions of said program, but why does somebody choose to work with you or myself or?

• 4:12Speaker 01

  Or any given individual and so that that kind of speaks to the the personal brand being so important because it could just be something so as simple as a personal trait or something that you who is something about you that makes somebody want to connect and do business with you versus you know a thousand others.

• 4:35Speaker 00

  Yeah.

• 4:36Speaker 01

  I think that that's kind of become really important and changed the game a little bit.

• 4:40Speaker 00

  And I think the game is is really changed. Um, I recently got out of the corporate business into real estate and I realized the the difference between what it looks like in the past as an entrepreneur and what it looks like now. And um, I guess you would call it the sales game where it wasn't much of a of a relationship. In the past, it was more about, you know, profit and and keep going and not many relationships built and as I dive deeper into the real estate and become, you know, a veteran, I realized that it is strictly about relationships, um, knowing someone, uh, liking them and trusting

• 5:22Speaker 00

  them and with that all being said, how do you take someone that is, you know, just beginning and getting them further um, in into being known and branded and making a name, I guess for themselves, if I may say.

• 5:41Speaker 01

  Yeah, I think some of the the the building that foundation of let's say relationships or kind of getting your yourself into uh, any given network or or marketplace, um, you know, some of these, some of these uh, uh, skills or um, you know, bullet points, they stay the same forever. Okay, so let me be clear, just because you might be starting out does not mean that once you uh, create a level of success, don't forget about these things. They they stay the same always. Okay, so as an example, like I'll pick up the phone and have a conversation with just about anyone. Okay, no matter what, because I never know

• 6:27Speaker 01

  who's going to come through and meet one of my team members who might get on the phone with me. Okay, now I might have more of a system now that we have a business that's grown and developed. Okay.

• 6:38Speaker 01

  You know, maybe we have some people at the front of the gate now. Open the gate and decide who comes in. But I'm still looking to find out because there's all you never know. I've created some of the most impactful relationships through a random Instagram message to one person that turned into a 15 minute, you know, great to meet you phone call. That turned into relationships with some of our biggest members, clients that turned into referral networks and partnerships. And so again, that's all comes from one random message to somebody that at face value, maybe there wasn't anything there and someone could easily say, you know, no worries. I don't need to take that.

• 7:23Speaker 01

  You'll hear that a lot in the beginning of business. People are focused on who's my target demographic. I need to talk to the right person. And a lot of the times what they mean well, but what they're really saying is I only want to talk to the people who are ready to buy from me or do business with me now. And in the beginning of the foundation to get yourself into the world, you need to connect with anyone and everyone and kind of find out who engages with you. Find out what's behind each door. Because I promise you that phone call that you decided not to take, there was somebody there and they might've just called their, you know, wealthy uncle

• 8:05Speaker 01

  and you might've sold, you know, a $10 million property, okay, from one phone call. As an example in real estate, right? Or you might've missed out on a million dollars in capital because you didn't feel like that was your target demographic, okay? You really never know. So in the beginning, using social media what it's meant for, don't focus so much on the things that you can't control, like the metrics and the likes. And, you know, I need to get more views right now. That's not as important as how many relationships, how many phone numbers, how many new contacts did you get from social media this month? That you can actually go out and, you know, go try and provide value, build a relationship with somebody.

• 8:47Speaker 00

  Absolutely. I love how you said that and I love the fact that you continue to use relationships and you pretty much are saying Jeremy is that that's how you have created the business that you have is because you decided to create relationships and not put so much thought into it. You said something about success and I'm going to randomly ask you a question. What is success to you?

• 9:15Speaker 01

  Success to me, I think it varies because as you grow and as you know, time goes on, you're continuing to, you know, change and get better and success is always ever changing. But I think the one thing that stays the same is you truly being on a mission for something that you, for something that you really care about, for something that you want to create an impact with. And that might not, that might not be the place that you're in at this very moment. Okay. So for all of the individuals out there that think, well, I need to be a business owner to be successful. You know, I have to be an entrepreneur because that's

• 9:58Speaker 01

  what, that's what the cool thing is to do. You know, there are incredibly successful employees. There are incredibly successful, you know, partners, husbands, wives, okay, that help one another, that push one another. So there are so many different definitions, but the, the real definition for me is to be on a mission that you truly care about or are pursuing. So.

• 10:25Speaker 00

  I love that. I love that. And now I'm going to ask you, what are the greatest joys of what you do?

• 10:31Speaker 01

  The greatest joys of what I do. So, you know, there are lots of ROI focused things that you, we could sit here and talk about and say, you know, this person increased their business. This person had massive success. This person's on a Netflix TV show now. You know, we could talk about all.

• 10:51Speaker 01

  Successful metrics, but what the greatest joy of what I do is when I hear someone come back to me one, two, three, four, five, six months and they say, you know, I remember when I was terrified to even put myself out there, you know, I had no clue what my brand was, what my message was.

• 11:14Speaker 01

  You know, I didn't think that this could work for me, you know, uh, you know, hey Jeremy, I really, I really took a leap of faith and I trusted in this process and because of that, you know, all of these other things, all of these special things have started to happen. And so when I, when I feel someone's attitude and confidence about who they are and what they can accomplish, change, I think for me, that's the biggest like proud, you know, whatever mentor, partner, friend, you know, a, a, a coach, whatever they want to consider our relationship at that time, that's, that's definitely the, the, the best moment within the business. Yeah.

• 11:56Speaker 00

  That's crazy Jeremy, because I felt that through the screen, like I, I got goosebumps because that does seem, I mean, your, your body language changed and everything and that does look and feel like it is the greatest joy. You mentioned some things that it, it sounds like, or I've read that you've actually worked with is Netflix stars, top real estate agents, and you decided to tell me a story about someone that's contacted you. So, and, and that just says a lot about you. And I'm sure the audience would love to know, what's a few keys to building a personal brand that drives results? Give them a little season.

• 12:35Speaker 01

  Yeah, yeah. I mean, he, he, here's the thing, you know, I'll first, I'll, I'll start with the,

• 12:43Speaker 01

  You know, with the, with the, the bullet point that no one wants to accept, okay? The, the trend, okay, the, the, the 30 day trend, whatever you're hearing that you're supposed to do, okay, um, is not necessarily what you actually want to do or need to do. All right, so, you know, get rid of all of the other, you know, uh, content experts and everything that you're told to do. You need to post 40 times a day in order to be successful and you gotta be on 16 platforms, uh, and, and, you know, if you're not doing reels, uh, 16 times a day, you're not gonna, you're not gonna, you know, break through. Just, just

• 13:23Speaker 01

  put all that aside for a moment and think about this. Your social media, whether it's your Instagram or whichever platform you choose, first off, I would, I would recommend number one, pick one or two and go, and start to go really deep, uh, on them, okay? If you don't have a proof of concept with one, uh, it's very difficult to try and succeed on five, okay? So just go deep with one or two platforms. Pick Instagram, YouTube, LinkedIn, whatever your, whatever your platform is. And think about, just do a little page audit for yourself, okay? When you go to your own profile, you take a look at your profile

• 14:03Speaker 01

  picture, you take a look at your bio, you take a look at your first three, six, nine, 12 photos and videos. Can you easily and clearly see who you are, what you do, and maybe a little bit about you, kind of on a personal level, hobbies, lifestyle, okay? Yeah. So if you can, great, okay? We want to improve that by some of the things we'll talk about next, but if you can't clearly read in your bio, what you do, who you are, some, some really strong info, uh, about you, somebody should be able to really see who you are within 30 seconds of being on your page, okay?

• 14:47Speaker 01

  So the balance of the brand is professional, personal, and hobbies and lifestyle.

• 14:54Speaker 01

  And so, a lot of people want to just focus completely on business. And you know, if I just put out enough business content, if I give people enough tips on how to be successful, or enough tips on what the real estate market is doing today. Look, that's great, but don't forget that the photo of you with your friends out to dinner, the photo of you with your mom and dad, the photo of you with your husband, your kids, you know, at the park, having an ice cream, I mean, whatever it is. Those, those little pieces of content are so, so important. And I promise you, it's not what all the experts tell you, it's not what everybody says, because it's almost too common sense.

• 15:39Speaker 01

  Okay, why does someone invest in another person? Why does somebody buy from another person? Why, uh, think about any big business leader, if you've, you know, you've heard of a Grant Cardone before, this guy went and raised millions and millions of capital on social media. Well, one of the biggest reasons why is because when you go and look, you see his, you see him as a father, as a husband, with the kids, and yes, also, many, many years of business and a, and a good track record. But it's not just the track record, it's the ability to connect with somebody. And this is what we talked about, the difference between branding now, what's, what's accessible

• 16:20Speaker 01

  to, you know, 50 plus years ago, it was not as, it wasn't as accessible to see, you know, the CEO, the founder, or even the employees that are a part of a business, and see who they are, and learn a little bit about them, you know, see what they did over the holidays, family, friends, lifestyle, oh, he or she likes to go golfing, they like to go hiking, they like to travel. Okay, so, these things are so important, because when I get a phone call from someone and they go on my Instagram, and, and somebody says to me, um, "I just saw you got married, congratulations, what a, what a beautiful photo." Isn't that an interesting way to start that convo?

• 17:01Speaker 00

  Yes.

• 17:02Speaker 01

  And, and if you were to guess, did it, did that convo end up going well, or did it go bad? Okay? It went very well versus if it was just business or let's say I'm trying too hard. Okay. You just want to show off. You want to, you want to show something that's inauthentic. You know, look, I'll, I'll be honest to people that have the, you know, the fancy cars and they're standing in front of the cars and all that stuff. Look, hey, if that works for you, great. Chances are that person got on the phone with me, they were not going to be excited. They weren't excited about, hey, here, take my money. Okay. I want to invest in you. No, no, no, no, no. So there are things that make sense when you meet somebody

• 17:44Speaker 01

  that you say, you know, I, I think, I feel this person is a good person. I like who they are. And you know what? I even saw they're a musician or they like to play a certain sport. These are the things that should be on your profile as a business card. Okay. It's like a family photo, photo album mixed with your business card. And if you can create this balance, go look at even the, literally the most, the wealthiest people in the entire world. Go look at their social media. Even Mark Zuckerberg has chosen to start working on the personal side of his brand and kind of showing himself in a more relaxed light, you know, kind of being in more social events, you know, showing his kind of his new style

• 18:29Speaker 01

  off a little bit, you know. Why, why does somebody do that? Well, after so many years of being behind the scenes, he's probably realized, you know, and recognized, you know, it would be beneficial for me to get kind of in front and show a little bit about who I am, um, but outside of the business. Okay. So yeah, I mean, I, I hope that that gives everybody like a, a, enough info to go off of in the beginning. Make sure your profile looks okay, clean, that people can see who you are and what you do.

• 18:59Speaker 02

  Thank you for being here today. I'm really happy that you tuned in to Vision Pros Live. I'm looking forward to seeing your reactions as these episodes continue to move forward. It's going to get more and more fun. We'll have more and more engagement as well. We'll invite people to participate in the show and thank you for giving us your time and attention. Have an excellent time building out your vision and becoming a vision pro yourself.