#367: Eric Schmidt — Lessons from a Trillion-Dollar Coach

"You can systematize innovation even if you can't completely predict it." — Eric Schmidt Eric Schmidt (@ericschmidt https://twitter.com/ericschmidt) is Technical Advisor and Board Member to Alphabet Inc. https://abc.xyz/, where he advises its leaders on technology, business and policy issues. Eric joined Google https://www.google.com/ in 2001 and helped grow the company from a Silicon Valley startup to a global leader in technology. He served as Google's Chief Executive Officer from 2001-2011, and Executive Chairman 2011-2018, alongside founders Sergey Brin https://en.wikipedia.org/wiki/Sergey_Brin and Larry Page https://en.wikipedia.org/wiki/Larry_Page. Eric serves on the boards of The Mayo Clinic https://www.mayoclinic.org/ and The Broad Institute https://www.broadinstitute.org/, among others. His philanthropic efforts through The Schmidt Family Foundation http://tsffoundation.org/ focus on climate change, including support of ocean and marine life studies at sea, as well as education, specifically cutting-edge research and technology in the natural sciences and engineering. He is the founder of Schmidt Futures https://schmidtfutures.com/, which works to improve societal outcomes through the development of emerging science and technology. He is the co-author of The New Digital Age https://www.amazon.com/New-Digital-Age-Reshaping-Business/dp/0307957136/ref=as_li_ss_tl?keywords=The+New+Digital+Age&qid=1554697821&s=books&sr=1-3&linkCode=ll1&tag=offsitoftimfe-20&linkId=87c41883b30a7f910caefc37a96da07f&language=en_US, How Google Works https://www.amazon.com/How-Google-Works-Eric-Schmidt/dp/1455582344/ref=as_li_ss_tl?keywords=How+Google+Works&qid=1554697906&s=books&sr=1-1&linkCode=ll1&tag=offsitoftimfe-20&linkId=d50ce994cfad98f25d4e05a0e4000c82&language=en_US, and the new book, Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell https://www.amazon.com/Trillion-Dollar-Coach-Leadership-Playbook/dp/0062839268/ref=as_li_ss_tl?keywords=Trillion+Dollar+Coach:+The+Leadership+Playbook+of+Silicon+Valley%E2%80%99s+Bill+Campbell&qid=1554697941&s=books&sr=1-1-fkmrnull&linkCode=ll1&tag=offsitoftimfe-20&linkId=3a4a257015ec2aac4717f08ae15ff75c&language=en_US, which he co-authored with fellow Google leaders Jonathan Rosenberg (@jjrosenberg https://twitter.com/jjrosenberg) and Alan Eagle (@aeaglejr https://twitter.com/aeaglejr). Click here for the show notes for this episode. https://tim.blog/2019/04/09/eric-schmidt/?utm_source=podcast&utm_medium=podcast&utm_campaign=podcast-description This episode is brought to you by LinkedIn https://LinkedIn.com/Tim and its job recruitment platform https://LinkedIn.com/Tim, which offers a smarter system for the hiring process. If you've ever hired anyone (or attempted to), you know finding the right people can be difficult. If you don't have a direct referral from someone you trust, you're left to use job boards that don't offer any real-world networking approach. LinkedIn https://LinkedIn.com/Tim, as the world's largest professional network, which is used by more than 70 percent of the US workforce, has a built-in ecosystem that allows you to not only search for employees, but also interact with them, their connections, and their former employers and colleagues in a way that closely mimics real-life communication. 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Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:01Tim Ferriss?

  At this altitude, I can run flat out for a half mile before my hands start shaking.

• 0:06Speaker 01

  Can I ask you a personal question?

• 0:08Speaker 02

  Now would be an inappropriate time.

• 0:12Speaker 01

  I'm a cybernetic organism, living tissue over metal endoskeleton.

• 0:24Tim Ferriss?

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• 1:09Tim Ferriss?

  Because it was critical for me to take care of every person who purchased my books and participated. This allowed me to focus on the things that I am better at, my strengths, like the marketing plan that we'd worked on for six months, implementing that. InkTel trains their experienced customer service reps to know your business and your products inside and out, and make your customers raving fans. They answer more than a million customer service requests every year, and they can do so across all platforms, including email, phone, social media, text, even chat. Leaving your customers with poor service, or just mediocre service, which by the way, in a competitive pool, is a huge liability.

• 1:49Tim Ferriss?

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• 2:29Tim Ferriss?

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• 2:45Tim Ferriss?

  This episode of the Tim Ferriss Show is brought to you by LinkedIn. The right hire can make a huge impact on your business. The wrong hire can create your business. And I have seen example after example from thousands of my readers at a minimum, where they've told me stories of how finding the right person at the right time, and in some cases, not even asking, what should I do? But asking, who should I find? Because that person can help me determine what exactly to do more intelligently. And I've had a chance to hire two such people in the last year. And that has just made my business take a quantum leap forward.

• 3:24Tim Ferriss?

  And my complexity in my personal and business life get cut dramatically. And this type of simplification cannot be overvalued. We think a lot about hiring and I think a lot about hiring. And it is a skill that I've had to learn. It is important to find the right person. But where do you find that person? You can post a job on a job board and hope that that right person finds your job, that they are on the internet, happening to scan something here and there and then find you. But think about it, how often do you hang out on job boards? The answer is probably not very often. So don't leave finding someone great to chance when you can post your job exactly where people go every day to make connections, grow in their careers and discover job opportunities.

• 4:09Tim Ferriss?

  That is LinkedIn. Most LinkedIn members haven't recently visited the top job boards, but nine out of 10 members are open to new opportunities. And with 70% of the US workforce on LinkedIn, posting there is the best way to get your job opportunity in front of more of the right people. And you can be very, very highly targeted and specific. People who are qualified for the role you have and ready for something new. This is where you find them. It's the best way to find that person, that key person who will help you grow your business. And this is why a new hire is made every 10 seconds using LinkedIn. That's bonkers, every 10 seconds. So head to LinkedIn.com forward slash Tim and get $50 off your first job post.

• 4:53Tim Ferriss?

  That's LinkedIn.com forward slash Tim, T I M, to get $50 off your first job post. LinkedIn.com forward slash Tim. Take a look. Terms and conditions do apply. Well, hello, boys and girls, lads and lasses, madams and messieurs. This is Tim Ferriss and welcome to another episode of The Tim Ferriss Show where it is my job to deconstruct world-class performers. What on earth does that mean? It means teasing out lessons learned, habits, routines, favorite books, et cetera, from people who are at the top of their field or fields. And that can range from business to sports, from chess to you name it, military strategy.

• 5:38Tim Ferriss?

  And this episode, we have an icon, I would say is a fair descriptor, Eric Schmidt, at Eric Schmidt, who is technical advisor and board member to Alphabet, Inc., where he advises its leaders on technology, business, and policy issues. Eric joined Google in 2001 and helped grow the company from a Silicon Valley startup to a global leader in technology. He served as Google's chief executive officer, that's CEO, from 2001 to 2011, and executive chairman from 2011 to 2018 alongside founders Sergey Brin and Larry Page. He has some incredible stories and his career is just incredible to consider and discuss.

• 6:20Tim Ferriss?

  And we get into lots of specific takeaways, lessons, et cetera. Under his leadership, Google dramatically scaled its infrastructure and diversified its product offerings. While maintaining a strong culture of innovation and he believes that innovation can be systematized, by the way, and we get into what that means. Eric serves on the boards of the Mayo Clinic and the Broad Institute, among others. His philanthropic efforts through the Schmidt Family Foundation focus on climate change, including support of ocean and marine life studies at sea, as well as education, specifically cutting-edge research and technology in the natural sciences and engineering. He is founder of Schmidt Futures, which works to improve societal outcomes through the development of emerging science and technology.

• 7:03Tim Ferriss?

  He's also the co-author of several books, The New Digital Age, How Google Works, and his latest book, Trillion Dollar Coach. It's a hell of a title. Subtitle, The Leadership Playbook of Silicon Valley's Bill Campbell, which he co-authored with Jonathan Rosenberg and Alan Eagle. I've been fascinated by Bill Campbell for decades, and when I moved to Silicon Valley in 2000, I wanted to someday have a chance to speak to him directly. Unfortunately, he passed away several years ago. And in this conversation, I finally get to ask a lot of the questions I've always wanted to ask about Bill Campbell, who mentored, or better put, coached a who's who of people

• 7:46Tim Ferriss?

  in Silicon Valley, and did it without getting paid. It's a crazy meeting. He chose not to get paid. It's such a wild story, and it was an incredible opportunity to have a chance to sit down with Eric to discuss that and much more from his life. So, without further ado, please enjoy this conversation with Eric Schmidt. And for more info on the book, which I highly recommend checking out, you can go to trilliondollarcoach.com. Enjoy.

• 8:17Tim Ferriss?

  Eric, welcome to the show. Thank you for having me. So, if we flash forward, and I'm sure we will jump around in a very nonlinear fashion, when I look at your undergrad experience, is it true that you started in architecture and then shifted to electrical engineering?

• 8:40Speaker 02

  That's right. You know, software didn't really exist at the time. Computer science didn't really exist as a field. I had been programming when I was in high school. It was a rare event at the time. When I meet some fifteen-year-old boy that has three computers and is a gamer and sits at home with all sorts of screens all night, that was me back then, without the computers, without the gaming, without the screens. So when I went to college, I actually applied as an architect because I had studied architecture in high school and I liked it. But I wasn't a very good architect, but I was quite a much better engineer. And when I got to freshman year, I was a good enough programmer that I skipped the freshman year programming.

• 9:22Speaker 02

  And that's the hallmark of a flexible college program is they organized around my ability. So I was what we now call an early-developed nerd, although the term wasn't even used back then.

• 9:34Tim Ferriss?

  What did you like about architecture? What drew you to architecture initially?

• 9:39Speaker 02

  I've always liked building things and I've always liked structure and I've always been pretty analytical. And what's interesting about computer science is computer science is about scale and sort of scale of systems and organizing systems. It's all the same stuff, right? So I found in architecture, and where again, I didn't have the artistic sense, but I had the scale sense, it's the same skill set.

• 10:06Tim Ferriss?

  And we're going to talk, I suspect, quite a bit about mentorship, coaching, mentors and coaches in this conversation. And I thought we could look at a few periods in your past to talk about influences, people you've learned from. And we can certainly jump all over the place if anyone comes to mind that I don't prompt. But around 1983, and I'm skipping quite a bit, of course, you joined Sun Microsystems. What, for people who don't know, what did Sun Microsystems do? And was there anyone who comes to mind as having taught you a lot while you were at Sun?

• 10:51Speaker 02

  So, one of the things to think about when you look at your phone, or your Macintosh, or your PC, is that there were whole waves of predecessors of these things that were impossibly slower and impossibly more expensive. But had those things not occurred, we wouldn't have gotten to where you are today. So each generation builds this product that's impossibly difficult. So Sun managed to build what was impossible at the time, which was a 1-megahertz processor, a 1-megabyte memory, and a 1-megabit screen. Today, your phone has a gigabit, that is a thousand or more times more than that.

• 11:35Speaker 02

  And we sold products for $50,000 to engineering design systems, because they were busy doing technical things. And that's how it started. The workstation, as it was known, was actually based on something called an Alto that was invented at Xerox PARC, which I had worked with before. And the workstation that was invented at Xerox Alto Park was also the predecessor of the Lisa, which was the predecessor of the Mac. So again, the provenance of these things are these very early research prototypes. There were a few hundred Altos built. You can see them in museums today. What I will tell you about them is that they are impossibly slow compared to what you have today.

• 12:19Speaker 02

  But they seemed enormously powerful at the time.

• 12:21Tim Ferriss?

  And Yuland, how did you end up at Sun? And did anyone in particular take you under their wing, or impart lessons to you while you were there?

• 12:37Speaker 02

  So, in my story, what happened was, I was at Berkeley, and my best friend was a brilliant computer scientist named Bill Joy, who was the chief programmer of much of the technology of the time. He did much of the early Internet programming. And when I was at Xerox, I worked with another brilliant computer scientist named Butler Lamson. So I had the best, best, smartest mentors in the technical sense. So I had a choice of staying and doing research, but I really wanted to go into a company. My friend, Bill, had founded Sun Microsystems, which was this technical platform at the time. And I showed up. And what happened was, there were a couple of execs, I had knew nothing about

• 13:19Speaker 02

  the business. I figured it was like, fine. And there were some technical founders, they had brought in a professional CEO, it was all very scrappy. And within a month of my starting, there was a gentleman named Bernie Lacroux, who was bought in. He was impossibly old, at 39, compared to me in my twenties. And he had, he knew everything. He knew every, he'd been through everything. I was so impressed by, he knew how to build products, he understood politics inside of a company, he understood how to get things out the door. He had worked at Digital Equipment Corporation. So again, the management style of that generation imparted to the next generation. Digital Equipment Corporation was subsequently purchased by

• 14:03Speaker 02

  a series of other companies, including Hewlett Packard. Sun was eventually purchased by Oracle, where you can buy their products today. So again, that the, the technology is such that 30 years earlier, that knowledge base survives in the heads of the people who were there, and in the legacy of the intellectual property that they invented. And I guess the same will be true 30 years from now for what we're talking about.

• 14:28Tim Ferriss?

  And you mentioned Bill Joy, I'm going to come back to Bill Joy a little bit later, but I've only had a few people on this podcast. The people who are on this podcast tend to be well spoken, but I've only had a few on who seem to speak in nearly finished prose. And you seem to be on that shortlist. Have you always been as clear a communicator as you are? Or is that something that you developed? And if so, Or honed, and if so, how?

• 15:00Speaker 02

  I don't know, to be honest. I'm just, this is who I am. I think what happens is that I'm a very logical thinker and I'm a good explainer. So logical thinker plus good explainer is how it works. And I also try very hard to observe things around me and try to figure out how things work. And that's been sort of my secret to having a little luck around me. But going back to mentors, so Bernie was an incredible force. Because he was also tough, and he was also clear, and he was also precise. And he would get upset if we weren't working hard enough on something, and he pushed us. And I learned something. I was a very polite, nice scientist coming out of academia.

• 15:45Speaker 02

  I learned that in business, you need to be pushed. You need somebody who says, "We're gonna go do this and we're gonna push it very hard." And he really trained me in the executive arts, if you will. I worked for him for a decade.

• 15:56Tim Ferriss?

  What we're, I'd love to talk about those executive arts, because in my experience, this isn't uniform, of course, but some technologists view, say, the sales side or the management side with some degree of disdain. That's not true across the board, but it's somewhat common sentiment. What were some of the executive arts or lessons that you learned at that time?

• 16:23Speaker 02

  It's important to say right now that today, we know much more how to run successful tech companies than we did in the 1980s and 90s. The formulas, the learning, the standards of excellence are far, far more honed over the last 20 years of executives working in each other's companies and things like that. That's part of why things happen so fast in our industry. But at the time, we didn't really know how to professionally release software in this new space. We didn't really have open source software established as a principle. We didn't really know how to sell it. We figured we would sell direct, but how did we do that? What kind of salesman did we hire? So in that period, it was much more raw than it sounds in hindsight.

• 17:08Speaker 02

  We honestly didn't know. Do we hire a blue suited salesman who looks good and talks a lot? Do we hire somebody who's very technical because our customers were technical? How do we goal them? How do we listen to them? Uh, we, those of us on the technical side found the salespeople very entertaining because all they did was talk. And we would sit there and eventually I was so curious about this. I asked one of the salespeople to actually come and present to the engineers, what do salespeople do? And what he did is he got up and he said, look, my job is to talk people until they buy things. And we all said, well, what do you, how do you actually do that? I said, that's why I'm always on the phone and I don't want to have dinner with you. I want to have lunch with you because I don't have dinner with my family.

• 17:53Speaker 02

  So, so we, we learned a lot about high end sales, sales cycles that have since become the norm in these big ticket items. What's interesting is the industry has to some degree moved away from that now that the industry has gone from more B to B to B to C, that is consumer businesses. And the big change from that sun period is now our industry is a consumer focused industry with many, many successful such companies.

• 18:18Tim Ferriss?

  And you, you are a very good and clear explainer and feel free to fact check me on this, but I believe you've taught at Stanford GSB, uh, the Graduate School of Business. And did you teach with Peter Wendell, the Entrepreneurship and Venture Capital class?

• 18:39Speaker 02

  That's correct. I'm also teaching a class on artificial intelligence applied to science at Caltech.

• 18:46Tim Ferriss?

  Another fantastic institution. I've spent some time with Peter because I went to Princeton undergrad and had a chance to hear him as a guest speaker and then went to GSB to sit in on his class when he was teaching many, many years ago, back when I had more hair. And, uh, in that class, are there any particular resources or books that you like to point people to for those who want to learn? Like you said, a lot, a lot of things have been codified in the last few decades.

• 19:15Speaker 02

  What's interesting is a lot of the things that I'm talking about are still not written down from the engineering science perspective. How do you manage a large software project? I'm not aware of the defining book that describes that. There's plenty of technical books about aspects of software, but the culture of software is still evolving. An example is that a recent change is to essentially pair programming, where somebody writes code and another one checks it. There are languages, a recent language is called the Go language, which actually is designed around that principle, right? So we just presume that that's how programming is done. These were all things that were not worked out at the time.

• 19:54Speaker 02

  Without plugging my own books too much, we teach how Google works in Peter Wendell and my class at Stanford, which is a very, very highly ranked class. And having just done it, I still think that the basic lessons that we talk about in how Google works, which are fundamentally, it's the product, it's the product, it's the product, it's recruiting, it's recruiting, it's recruiting, and transparency of how you operate are sort of the key lessons that we learned, and they're codified in that book.

• 20:25Tim Ferriss?

  And I think we can segue towards Google because we're going to spend quite a bit of time on it, and we may hit some of the intervening chapters along the way. You mentioned Bill Joy earlier, and as you mentioned, legendary for his prowess as a programmer, who also then spent some time as a venture capitalist. And when I look at, I think it was an interview or a talk that you've given, this is actually on the Stanford GSB site, you mentioned an approach that he had, one of his approaches. So he'd find an area of interest, look up research papers about it, he would figure out the two or three best authors and then call them.

• 21:10Tim Ferriss?

  And by the way, these are people who no one ever calls, so they would call him right back, and then he would ask them, what's the most interesting thing in your field? And I bring this up because I am segueing to another venture capitalist named John Doerr. But before we get into the role that John played, according to my reading at least, in your introduction to Google, who is John Doerr? What makes him special? You can answer that, of course, in any order.

• 21:39Speaker 02

  Well, John was this mythical figure that I met when I first joined Sun. He seemed everywhere. And he was one of these prodigies at sales. He had worked at a company called Compaq. And he'd been so successful as a salesperson that he had joined Kleiner Perkins, which became the most successful venture firm in history. And was so for a long time. And he was on the board of Sun and Compaq and a number of other companies. And was critical. It was interesting to me, I learned a lot from John because he had a pretty simple rule, which is that what do venture capitalists do? They help the management team, they recruit management team, and they raise money.

• 22:21Speaker 02

  So, his job was, once you had identified a company, you'd invest in it, you were all in on that company. And Kleiner Perkins, at the time, was the highest return, highest gross margin, highest lead paid partners of any of them. And interestingly, Bernie, who was my mentor and coach, if you will, went to Kleiner Perkins after he left Sun. And a number of other people, including Fano Kozla, did as well. So, the world is much smaller than it seems. If you're an outsider looking at our world, somehow you think it's this vast world. But to me, it seems like about 100 people. And they all know each other, they've all been on each other's boards, they were all working together toward a common goal.

• 23:05Speaker 02

  I've since learned that this is how industries develop. So, when you go back to the starting of the automobile industry, or the starting of any other industry, it was a small community and everyone benefited by working together, even if they were competing. As in Assad, when I first came to Google, I developed a habit of calling Terry Semel, who was the then CEO of Yahoo, was our primary competitor, congratulate him for every deal he got. And he developed the habit of calling me to congratulate me for my getting every deal. And the reason, aside from being a good person, which he was, was we knew that if he got a customer to buy their product, we would shortly follow into that account.

• 23:47Speaker 02

  And he knew that if we got a customer using this, he knew that he would shortly follow into the account. So, there's a real camaraderie around sharing the building of these new network platforms, these new sort of forces of good, if you will. And they're a relatively small group for much of their time.

• 24:06Tim Ferriss?

  It also seems like, and this is just one theory that I've come across when people are trying to explain why Silicon Valley happened where it did, that non-competes in California, being difficult to enforce, seem to have also played a role in a lot of that formation. We don't have to take too much time for that, but I thought that was... Do you find that sort of a plausible contributing factor when you have, say, these like National Semiconductor and these other outfits?

• 24:43Speaker 02

  I do.

• 24:44Tim Ferriss?

  Yeah.

• 24:45Speaker 02

  So, in 30 seconds, the history of the Valley was that it started with the Fairchild Corporation in the late 1950s, and then a group of eight left. They were called the Traitorous Eight, and they went to Intel and a number of other companies. And they were funded by this guy named Arthur Rock, and he was the only venture capitalist. I interviewed him for something else I was doing. He's now elderly and retired, but incredibly impressive. And I said, "Well, what was venture like back then?" And he said, "Well, we were the only ones, so we would just wait until we decided..." How long would you make people wait? "Oh, six weeks, eight weeks?" We were the only money in town. And he had been clever

• 25:28Speaker 02

  enough to figure out the limited partner structure, which fueled this industry. So you have Arthur Rock and Intel, and then the beginnings of semiconductor industry, and then the beginnings of Apple and Steve Jobs and all of these sorts of things that we know about. But it was very much at the time a Valley that was full of technical people because of National Semiconductor, Lockheed and things like that, who were essentially engineers, and they had typically come out of Stanford. So Stanford's contribution was significant. Once the business started going, the fact that there was not a non-compete meant that people all lived essentially with each other, right? They went to each other's parties. There were marriages, if you will. Everybody knew each other. And from that

• 26:13Speaker 02

  strength, they lifted all of us. When I was young and I joined Sun, I didn't realize that there was a half-generation above me that had built this edifice of venture funding, corporations, tech startups, and so forth, which funded during that period, Microsoft, Apple, Google, Oracle, and a few others.

• 26:36Tim Ferriss?

  Yeah, it's the... Do you think Silicon Valley is a non-recurring phenomenon? Do you think that there are or will be areas that resemble Silicon Valley in terms of positive characteristics for entrepreneurship?

• 26:51Speaker 02

  So, this of course is a raging debate in the world, and the things Silicon Valley has going for it are, at least historically, abundance of land, great opportunity, plenty of money, two tremendous technical universities in Berkeley and Stanford, this history of entrepreneurial nature of things, a sense of going higher than others. This is the moonshots versus roofshots. There is a set of... There are a set of people who also believe that the nature of California is part of it. There was a book written that some of this happened, this is before my time, because of the anti-war activities in the 60s and

• 27:34Speaker 02

  LSD and so forth, and that the kind of crazy thinkers of the time, again before me, ended up here. And that also helped program the area so they would think broader or higher. I don't know if that's true or not. But I will tell you that in order to replicate Silicon Valley, you're going to need to have leading universities, lots of money and time. We have evidence that Cambridge Massachusetts has done this. If you look at biotech, they've clearly built a model very similar. We have evidence that New York is on its way. It looks like there's enough money, enough people, enough universities there, obviously a great

• 28:15Speaker 02

  draw of a city. And we have evidence that Beijing has the same feeling. When you go to Beijing, you get that same feeling of crazy startups. So those are a few. Tel Aviv is another one. We need more competitors than the ones I just named. We need 20 competitors, 30 competitors, 40 competitors.

• 28:36Tim Ferriss?

  Yeah, it's been fascinating to visit, like you mentioned, Tel Aviv, Singapore, and many other cities that are trying to replicate, some certainly more successfully than others. But if we come back to Silicon Valley and we come back to John Doerr. And like you said, he, for a long time, was this mythical being. I mean, he is the best-known of the best-known venture capitalists. And when I moved to Silicon Valley in 2000, certainly that was the case. What role did he have in introducing you to Google?

• 29:12Speaker 02

  I had known John for a very, very long time because he was on the board of Sun when I was there for 14 years. And I happened to be at a fundraiser, a political fundraiser, at John Chambers House, who was the CEO of Cisco. And John came up to me, that is, John Doerr came up to me and says, "You should check out Google." And I said, "It's a search engine." And he goes, "Yes, and they're looking for a CEO." And I said, "It won't amount to much." And he said, "Look, you really will enjoy it. You'll enjoy meeting the founders." I had briefly met Larry, who seemed very smart but relatively quiet. And so he encouraged me to come. And we had a, and that's kicked it off. So I owe the fact that I'm at Google to John Doerr.

• 29:57Tim Ferriss?

  And you go to meet Larry and Sergey. And I don't have too many of the specifics, but as I understand it, they had a bio of you, or something like that, up on a wall, a bunch of food, and then proceeded to have what type of conversation? What, paint a picture?

• 30:15Speaker 02

  So what's interesting is that somehow we arranged the time. I show up, and it's an old building that I used to manage when I was at Sun. So that's weird. So I'm walking into a building, which has now got this Google stuff in it. And it's sort of haphazard, a typical sort of tilt-up Silicon Valley. So I go up, and they have a single office, which they share. They have a projector, and they're projecting my bio on the equivalent of Wikipedia up. Again, this is unusual. They had lots of food in front of them. And I thought, "Okay, and interesting." And they start to question me. And they're very interested in what I'm doing at Novell. I was the CEO at the time. And they had decided that what I was doing at Novell made no sense at all.

• 30:59Speaker 02

  And they wanted to make sure that I knew this. So this went on for an hour and a half. And it was rough. I mean, they were very sharp. And I remember, as I walked out of the building, thinking, "Boy, I haven't had that good of an argument in years."

• 31:15Speaker 02

  And that was what intrigued me. The story, by the way, is the thing we were talking about were called technically called proxy caches. They accelerate the Internet and they believed at the time that you didn't need them and I believe that you did. After we purchased YouTube, the way we handled the extraordinary growth in growth of YouTube is we built proxy caches. So what I like to say is they were right and then I was right. So we both were right.

• 31:45Tim Ferriss?

  Is a proxy cache, and this is I'm going to show how ignorant I am about technology, but similar to a content delivery network in any way?

• 31:52Speaker 02

  Yes, a CDN is made out of proxy caches. So a typical, typical thing you, the simplest example is a new movie comes out and everybody wants to watch it online. It makes no sense to send it all from the same place. It much, makes much more sense to keep local copies near you. So if you're in Uzbekistan, it doesn't have to go all the way to Atlanta, Georgia. There's a copy locally. And the Internet is good about making those transient copies transparent to you and keep them up to date. And that's what that is about. And YouTube is now the, by far, the largest such consumer of such things and made an enormous difference in terms of its bandwidth. I guess Netflix would use the same thing.

• 32:35Tim Ferriss?

  What types of questions did they ask you? Or what made their questioning different from others? It was a stimulating debate. What made it so?

• 32:49Speaker 02

  Because they're brilliant and because they are so technically current, they can ask the really hard questions. And this is something that very few founders can do. Bill Gates could do it as an example, but most founders couldn't. But they could. And that, that told me that the team that they had assembled could really address the hard questions. Their position was that the, their, their technical argument was that there's not an imbalance in bandwidth. And that was true at the time, although it was not true once video took off.

• 33:23Tim Ferriss?

  And how did they assess you as a potential leader, not just a, not just your technical capabilities?

• 33:35Speaker 02

  I'm not sure. They had interviewed for about 18 months before me and they liked to spend a lot of time with their people, their candidates. So they would go on vacation for the day or go skiing with a candidate or so forth to judge cultural fit. It became fairly quickly clear that I would be a good fit because we had, although we were different in age, we had had the same faculty members 18 years apart and we had a very similar technical background. They were infinitely smarter than I was, infinitely more current, but I had been like them 20 years earlier.

• 34:12Tim Ferriss?

  And what did, what did John see in you that he thought they needed?

• 34:19Speaker 02

  My understanding, again, you'll have to ask John, my understanding is that the two venture capitalists, when they had invested, wanted to bring in somebody who had operating experience. This came to be turned adult supervision. And my understanding is part of the initial investment that Sequoia and Google made is that's what triggered their recruiting. When, when we finally came to a deal, which didn't take very long, because I obviously, I didn't interview anywhere else, I love these guys and I wanted to work with them, I remember one of them saying to me, "We don't need you now, but we will need you in the future." So, understanding that my experience

• 35:01Speaker 02

  with growth companies was quite relevant. And so I said, the way we worked, which worked well, was they were the technical experts and what I set out to do was to build the company.

• 35:13Tim Ferriss?

  And I want to definitely dig into that because you talked about scale and systems or systematizing as early as when we discussed architecture at the beginning of the conversation. And in a piece in Fortune magazine, this is from a while back, 2015, the quote that I have here, feel free to correct it, of course, is, "My role was to manage the chaos. You need to have someone to run fast and have a good product sense. That was Larry and Sergey. My job was to organize the world around them." What were some of the systems or policies or rules, anything that you put in place to help manage the chaos?

• 35:56Speaker 02

  Well, when I arrived, the company was full of brilliant people, but it was sort of wandering around. They would have staff meetings that were very, very interesting, but not very structured. They lacked, at the time, somebody to run all their product strategy, general counsel, those sort of things. So what I did is I put in place just a management structure, pretty straightforward. So we had a meeting on Mondays where we would run the company. We had a meeting on Wednesdays where we would do product strategy, and we had a meeting on Fridays where we would look at customers. And this was organized so that the sales lead could leave town Monday night and return Thursday night to wherever he needed to go.

• 36:40Speaker 02

  We've changed that many times since. But simple ways of getting an activity organized was my initial task. The other thing is that we had to build a corporation, and so we wanted to hire people who could sort of grow and build teams. We had three product managers who were Salar Kamangar, Susan Wojcicki, and Marissa Meyer. Marissa, of course, ultimately became the CEO of Yahoo. Susan is the CEO of YouTube. And Salar invented the ad system. So these were people of enormous consequence. But at the time, they were just individual contributors. So someone had to develop them. We hired this fellow, Jonathan Rosenberg, who is the co-author on Trillion Dollar Coach.

• 37:24Tim Ferriss?

  And this may not be something worth exploring, but it's come up in my reading, so I thought it might be worth opening up, and maybe there's something there. Could you describe or explain what the 70-20-10 model is, if that's the right term to use?

• 37:44Speaker 02

  That's correct. So this was Sergey's idea. And the question was, how do we organize our resources in terms of core things, new things, and experimental things? So Sergey, and we had an offsite with a whole management team, and I still remember, and Sergey got up on the board, and he did some math. He's a brilliant mathematician. And at the end of the math, he said, the right answer is 70, 20, 10. 70% on your core business, 20% on adjacent or nearby things, and 10% on wild bets. And he said that all of these numbers are right.

• 38:27Speaker 02

  You need the 70% because you need the revenue, the revenue growth. You need the 20% because you need to extend your franchise. And you need the 10%, which is crucially important for the things that you will want to do five or 10 years from now. And so we would measure 70, 20, 10, and try to make sure that the urgent was not overwhelming the important. So there's a good example of how it worked. It was Sergey's idea, it was Sergey's math. I took it over, in the sense of, I think it made perfect sense. And we measured it, and we ran the company that way. And the reason I highlight this is I believe that you can systematically manage innovation.

• 39:09Speaker 02

  You'll never be able to pick which of the 50 ideas are going to be the next billion-dollar corporation. It's too hard. But you can manage it so that when you get these shots on goal, you identify them, you get a chance to fund them, you look at them. You can systematize innovation, even if you can't completely predict it.

• 39:29Tim Ferriss?

  When Google starts to take off, you have a lot of brilliant people. You are starting to add structure. How did you at that time, of course, later and certainly now, you have many different systems in place. But in the very early days, how did you manage the, what I would imagine to be a very large volume of inbound? And you're probably landing in your inbox at that time.

• 39:56Speaker 02

  Yeah, I think that that's what happens with a hyper-growth company. You know, growing, doubling every year is pretty easy. It's when you're quadrupling every year. Now that's insane. And you begin to make mistakes. In particular, when people are trying to contact you, if you fail to actually deal with them, you can create an enemy or at least annoy them. So it's sort of bad management. So things would slip through the cracks. One of the things to know is that when you're in a high-growth situation, you've got to focus on the right things. It's very, very easy to get distracted. And in a high-growth scenario, the most right thing is to make your product better.

• 40:39Speaker 02

  In other words, product, product, product, product. Because if you have a very strong product, it's relatively easy to sell. It's relatively easy with a very strong product to make money from it. It's relatively easy to recruit people to work on it. If you have a weak problem, a product is very different. So, so it, Google famously was a product company, not anything else. And that was again, because of the strengths of the founders with me helping them.

• 41:07Tim Ferriss?

  And does that, uh, does that then help you, for instance, if you're getting, just making up a number, a hundred, it's probably more like a thousand, who knows, email a day to filter for product-related communication? Or, or prioritizing for internal team first, then any external? I know this is a, is a very ground-level question, but I'm curious.

• 41:35Speaker 02

  I can tell you that, that as the CEO, that my most important thing to do is to make the velocity of interactions faster. So the moment I get an email, I deal with it immediately, which is typically to send to somebody else to deal with it. So everything that lags through me is slowing, it's like molasses, it's slowing the company down. So I am about, um, spin rate, uh, using an example. If you want to win the bike race, in the marathon bike race, the best way to do it is to establish a spin rate and hold that spin rate constant. Just chug, chug, chug, chug, chug, chug at the same rate. And you eventually get there and you do really well.

• 42:18Speaker 02

  So my theory of management was just to run at the same high speed seven days a week.

• 42:26Speaker 02

  And that meant that every email get forwarded, every issue was addressed and so forth. And that sort of heads down focus, I think is a key in very high growth environments.

• 42:37Tim Ferriss?

  You mentioned earlier, having, and we're going to segue to someone you alluded to in just a moment, the trillion dollar coach. The one version of weekly meetings, you had Monday, running the company, Wednesday, product, I think it was, Friday, customers. For yourself, did you also have, it might have been the same schedule, but I'm thinking of a conversation with Jack Dorsey, where he described something similar, right? Having, instead of having five different pieces of the business being discussed every day, breaking it out, so there are daily, clear priorities, whether it's the administrative organizational stuff,

• 43:19Tim Ferriss?

  product or otherwise. For you to help the company maintain that spin rate, did you have, what did your weekly schedule look like? And that might be a bad question, but I just want to see if there's anything there.

• 43:34Speaker 02

  Well, we initially did the Monday, Wednesday, Friday, but remember at that time, we didn't have to travel. The sales guy had to travel, but the rest of us didn't. As the company grew, there was much more, much more physical traveling. So we ultimately resolved to a Monday, Tuesday structure. Most corporations have a Monday or a Tuesday meeting, and then that allows for the rest of the week to people to travel. And Walmart, by the way, is the inverse. They have the week, the managers are expected to be out in the field, they fly back on Friday night, and then they meet on Saturday morning after doing corporate exercises. By exercises, I mean physical exercise. So these gathering traditions are

• 44:16Speaker 02

  very, very important. If I had my own way, the way I would run the company is I would meet every day at four. Because if you, operationally, things happen every day and they can be quick. What I've noticed in the political campaigns that I've observed is that they typically have a 9:00 AM daily meeting, which is kind of an update. And before 9:00 AM, everyone kind of figures out what the crisis will be for the day and off they go. If you look at the White House, the first thing that happens in most presidencies is that there's the Presidential Daily Brief, which is the issues going on in the world, which is typically a half an hour at 8:00 AM.

• 44:55Speaker 02

  So for operational jobs, it looks to me like if you're not meeting with your staff often, often in a week, you're not, you're not running it tight enough. Now, this does not mean that I was telling them what to do. These were check-ins. These were issue, issue, issue. And because we were talking to each other all the time, we had context. And then because that ends up causing you to think short-term, you then have to have a separate process to have an off-site meeting, some kind of strategic discussion, some kind of ideation around what people would like as opposed to what they're currently doing. You have to do both.

• 45:32Tim Ferriss?

  And you would choose for the daily meetings 4:00 PM instead of first thing in the morning? Is that right?

• 45:39Speaker 02

  Yeah, but that's just, that's just personal preference. But I think it's one of those things where if I were to start with a new firm today, the first thing I would say is, what is our idealized meeting frequency? And I think if you ask people what would work for them, you would end up with a couple of meetings a week that would be organized around the life schedules and other personal commitments people have, and it would work. It gets harder, the fundamental problem you have in global companies is time zones. And how do you accommodate people who are on video conference in Europe and things like that?

• 46:12Tim Ferriss?

  And could you please tell me who Bill Campbell is? Because I want to make sure we segue there.

• 46:18Speaker 02

  Okay. So Jonathan Allen and I have written a book called Trillion Dollar Coach. And Bill Campbell is, at least in our opinion, the most successful coach in world history. He was the primary coach for Google and its rise. He was also the primary coach for Apple in its rise, along with a host of other companies. And the sum of the companies that he has coached have now exceeded more than $2 trillion of value. So it gives you a sense of the value that he was, he helped create. His background was that he was a football coach at Columbia. And we pointed out many times to Bill that he wasn't particularly successful, although

• 47:01Speaker 02

  he tried very hard. Maybe it's because he was at Columbia, we don't really know. But he was an extraordinary coach of humans. And so in my first year at Google, John Doerr, who had placed me here at Google, said, "You need a coach." And I said, "I don't need a coach. I'm really good." And he said, after some back and forth, he said, "Well, do tennis players have coaches?" And I said, "Yes." And then he got me. And I had to say, "Okay." So we met, and then the rest is history.

• 47:34Tim Ferriss?

  Now, he has just an incredible, and I do mean incredible in the literal sense, I mean incredible resume, right? As you said, he had this coaching career, and then he seemingly segued it into into technology. And you go down the list, and you have Bezos, Marissa Mayer, Steve Jobs, Sheryl Stanberg, yourself. What made him different, right? Like, why?

• 48:03Speaker 02

  It's important to explain why coaching matters. You hear all the day that "I need a mentor." Well, by the way, you need a mentor, and I need a mentor. Mentors are great. That's not what Bill was. Bill was a coach. And more importantly, he was the best coach of teams ever. And why do you need a team? Because a company is not an individual. It's a team of individuals who need coaching to achieve their objective. So all those skills that he built over those many years ultimately culminated in this enormous success that he had. Unfortunately, he died about three years ago. But I think his legacy will live on forever in the Valley.

• 48:47Speaker 02

  The thing that he did is he understood how to coach teams of people who were themselves competitive with each other. And I mention this because, you know, you would assume that if you go to a company, as you get higher and higher, you're dealing with very sophisticated, very educated, very experienced seasoned professionals. They'll know what to do. Well, in fact, not only do they not know what to do, but they're all caught up in their own politics and their own egos and they disagree with each other and they want to make their mark and they want credit and so forth. And a coach sorts that out in the same sense that a coach of a football team or a basketball team does. It's the same principle, but applied to business.

• 49:26Tim Ferriss?

  And we were just talking about, I figure we can dive into many different aspects of his coaching. And we were talking about meetings not too long ago. Bill seems to have had very, very clear opinions on how to start and run a meeting. Do you recall how he did that or how he recommended people do it?

• 49:51Speaker 02

  I do. And what's funny about it is that he was such an integral coach, I can't tell you what ideas were mine and what ideas were his. All I can say is that we, that is, he and I, implemented these principles together, which obviously is a statement of how good a coach he really was. So for example, meetings tend to be unstructured. So his advice was make a list of things you want to talk about and then start the meeting not with that list unless you're in crisis, but start with trip reports. And because people were traveling, people would spend five or 10 minutes, we would often use Google Maps and show, I went from here to here to here.

• 50:32Speaker 02

  But then that allowed people to conversationally explain what they were worried about or what they had observed. This worked incredibly well because it humanized the organization. Another thing that Bill did is he made you feel that he loved you by listening to you as a person. And the thing I learned from Bill, and I'm used to running fast and I'm used to blah, blah, blah, and is this good or bad? That's fine. Goodbye. Right? That doesn't work. It doesn't work for junior employees and it doesn't work for senior employees. They're human too. So if you're going to manage people or lead them, lead the whole person. How are you? How is your family? How was your operation? What are you worried about?

• 51:15Speaker 02

  What are you worried about life? What do you think about the political situation? What do you think about the Grand Prix and the race cars? Whatever it takes to get people to be humanized turns out to be key. And the difference between a coach and a manager, this is important, is a manager will say, "Tim, please do this." A coach will say, "Tim, what do you want to do?" And then he'll carefully guide you to what you want to be, to what the collective good is. That function is critical. Imagine if we had that in our political system, right, which we don't today. Imagine if we had it in most companies. All of these issues, everyone would be kind of marching in the same direction.

• 52:00Tim Ferriss?

  So to talk about that, what you want to do, I'd love to look at a specific example which might be related. You can correct me if it's not, but so in 2001, Bill asked Sheryl Sandberg, who was then at Google, "What do you do here?" And he refused all the traditional answers until she understood that the real answer he was looking for was not her responsibilities, but in what way she contributed value every day. So did he ask you that question? Or why was it important for him to ask that question either?

• 52:33Speaker 02

  One of Bill's rules was to get past the slogans. And with experienced executives, people who've been executives for a while, you know, sort of 10 years of executives, let's say they're in their mid to late 30s or 40s. They've done it for a while. They're pretty executive at it. They get pretty good at giving you the marketing answers. "I'm trying to fulfill my life," you know, things like that. "I want to make the world a better place." And those marketing phrases, he thought were a waste of time. Not because you don't use them to motivate people, but because they don't give you precision as to what you should be doing. So every day you would get up and your job was to do something precisely that you wanted

• 53:18Speaker 02

  to do that would make the world a better place and serve the shareholders or your boss or what have it, whatever it is. And you needed to be able to articulate that as a principle because if you could articulate it to Bill, you could articulate it to anybody. And he was very good at that. What do you want to do and what are you doing?

• 53:35Tim Ferriss?

  He also, you mentioned political factors and differences of opinion. How did he handle making decisions or facilitating decisions when people were not meeting eye to eye? Let's just say in a board meeting, he was on a lot of boards. So you have two people who fundamentally disagree or there's a sort of a loggerhead. What would Bill do? How would he handle that?

• 54:08Speaker 02

  Well, so the rule we had about meetings was that there was a decision maker in the room, but the decision maker in the room did not make the decision in the room until after other people had been heard. And so there was a protocol for that. So let's say that I'm the decision maker and you and Maria are having a big argument. So what Bill would say, look, guys, why don't we come back with a joint proposal? And then he would talk to the individuals and see if he could coach them to a common agreement. Even if he couldn't get them to a common agreement, the fact that they had participated in the discussion, had been heard and saw the decision being made, allowed them to

• 54:49Speaker 02

  overcome their embarrassment or envy or unhappiness that they had lost to go back and fight for a win.

• 54:56Tim Ferriss?

  And when Google went public in 2004, Bill recommended that you step aside as chairman and remain CEO, but then he made sure you would get reinstated as chairman later. What was his thinking behind that? And how did he pitch that to you?

• 55:14Speaker 02

  There was a complicated discussion about independence involving dual class, sort of a technical matter. And they had come to this idea and I thought, well, I haven't, I've done a good job, right? I felt I had take, I took it personally. I took it wrong. It was my pride that that got to me. And so he immediately recognized that this was a pride problem. Right. So he said, look, I get it. I understand it. I think this is best for the company. And I, in the next year, I'll work to make this reverse in the right way. And his credibility with me by then, this is, we started working three years earlier,

• 55:57Speaker 02

  was so high that I naturally said, okay. Now imagine if I'd done something stupid and allowed my pride to get ahead of me. Right. So that's the key thing he did is he understood when people were hurt, their egos were hurt, or they felt that they had been dissed or not not understood. And he could not, he could not not mollify them, but but understand them and get them to say, there's a bigger goal here. He said, Eric, there's a bigger goal here than you. And that worked, right? And 18 years later, it still works.

• 56:33Tim Ferriss?

  When he first, how did he first come into the picture? When did you, you said three years earlier. So what was you, do you remember your first meeting with Bill?

• 56:42Speaker 02

  I had met him when I was at Sun. And he, at the time, worked at Intuit. He, the management at Sun was trying to hire him into Sun, but he said, no. And I remember people saying to him, he's the hardest working executive we've ever met. And they described him as flying to Japan for a one hour meeting and then flying right back, which I thought was insane. That was his, that was his work ethic. I didn't knew nothing else about his capabilities. So when John Doerr called me and said, you need a coach? I said, yeah, yeah, yeah, I'm a pretty smart guy. And then he convinced me that I had to have a coach. But once I sat down with Bill, I knew I needed a coach.

• 57:24Speaker 02

  And the way I knew was that he had been working with another executive who worked for me at the time inside of Google. And this other executive had a health problem, a very bad cancer problem. And he did not, he, Bill, did not tell me. And I thought, if Bill wouldn't tell me that, then Bill must be able to keep confidences. He must be a person who is going to be on my team, keep secrets of the company, protect us, and so forth. So it's interesting, when you meet somebody, you kind of judge them of, are they sincere? Are they serious? Are they professional? And Bill was that.

• 58:08Speaker 02

  And I should say that the first project we gave Bill was to get our product management functions going. I mentioned the three product management people, getting those structured, working with him to hire people, and it worked flawlessly.

• 58:22Tim Ferriss?

  How long did it take to implement that, that first task? I'm just curious how he went about, once he had marching orders on something like that, or had jointly decided with someone like yourself on the marching orders?

• 58:36Speaker 02

  It wasn't really marching order. It was sort of, we would have a chat, and he would say, what do you think about this? And I said, that's great, why don't you see if you can make something happen there? And an example would be that one day, we decided to get rid of all of the executives inside of engineering, because we weren't happy with their performance. This was called the disorg. And one executive ended up with 100 direct reports. So I told Bill, go work on that problem. Try to figure out, how are we going to manage 100 people? Indeed, that worked flawlessly, right? That it actually worked, and productivity increased. It was the right decision from our founders. Once again, exactly correct.

• 59:16Speaker 02

  But that's an example where we were responding to what the founders wanted, and we did so dramatically and quickly.

• 59:23Tim Ferriss?

  How does one person manage 100? Or is that, is the answer, they don't, and there's some alternate system at play? I mean, what, I can't not ask, people will harass me if I don't ask you.

• 59:36Speaker 02

  Well, remember that I used the word manage, but what I really meant was lead. Right? So the key thing to do was to get this one person, whose name is Bill Corin, by the way, who was incredibly talented at managing large groups, get him to be able to do this. It's the only time I know in history of a person successfully managing such a large, flat organization. And of course, all of those people are now heads of major operations within Google. So again, their development with Bill Corin's leadership really made a difference. But there were many, many other examples. Bill and I worked into a structure where I would meet with him once a week. And he had this habit, he, he, first place, Bill was a hugger.

• 1:00:19Speaker 02

  And when I say a hugger, I mean, he would hug people on the street. Right. So when he would walk into an office, he would light up his smile. Everyone would smile, everyone would get a hug and we would sit down. So in my case, I would go to his office, I would have to hug his secretary. He would have to hug me, he'd have to hug his secretary. And then I would sit down and he would have written behind the whiteboard, five words. And those were the things that would prompt the conversation. And I would ask him to just talk. And he would, over minute, many minutes, talk about what he had heard and what he saw. And then I would say, well, why don't we do this? Why don't we do that? It worked incredibly effectively. He worked on a similar basis with Steve Jobs.

• 1:01:01Speaker 02

  He worked with Steve's every day until his death, including on his health. And he would, with Steve, he would go for walks when Steve could walk. He visited him in the hospital. He would talk him on the phone. Um, his house was very near Steve Jobs's house. So he would literally walk over and serve, helping manage Apple in the same way.

• 1:01:23Tim Ferriss?

  I am going to ask, I have a question that, that involves Steve. Uh, but before I do that, what, what might there be on the board? And among those five words, what types of, what types of things?

• 1:01:35Speaker 02

  It would be the first name of an executive who's inevitably in trouble over something. There would be some theme like revenue. There would be some product that it was in trouble that we were having issues with. Um, there was some deal or a customer that he had heard about. He wanted to make sure I knew about that kind of thing. But it's literally one word.

• 1:01:54Tim Ferriss?

  And how did he structure his thinking when he would? I mean, you're a, as, as you've mentioned, and as is clear in this conversation, very structured, highly analytical. How would he structure that, that talking?

• 1:02:07Speaker 02

  Because he was fundamentally a coach humanist, he would talk about how the people felt, and he would predict what they were going to do. So here's an example, we would have an executive that we weren't sure if they were doing a good job or not. Should we replace them? Should we put them in a different job? That kind of thing. That was where he was heavily involved. He was so good that I would have him do most of the compensation issues. If we had a board meeting come up, he would call the board members before the board meeting to see if there were any concerns, to ruffle any feathers, anticipate. If there were some message that I wanted sent ahead of time, I could say, "Bill, why don't you guys let them know that I'm worried about something? And maybe they'll have some ideas, so people could prepare."

• 1:02:52Speaker 02

  So he's the perfect partner to anticipate problems. So in the same sense that he was a coach of the team, if you will, below me or with me, he was also a coach of the board. He played the same role on the Apple board, and I know because I was on the Apple board for four years with him as the coach and board member.

• 1:03:09Tim Ferriss?

  So I'm glad you brought that up, because I'm looking at a piece from recode.net. Kara Swisher put this up, and Kara, for those people who don't know, she's been on the podcast, but is quite feared among some in tech circles, because she has incredible sources, and she's very direct and very honest with her messaging. So it can cut people, but she put out a piece after Bill's passing that is one of the warmest things, probably the warmest thing I've ever seen her put out.

• 1:03:49Tim Ferriss?

  And in the piece, she cites a passage from Fortune magazine from 2014, which is when he stepped down from the Apple board. And this is part of it, and then I have a follow-up question. So, "The highest-profile danger zone was his dual role on the Apple board and advising Schmidt and Google. Quote, "Steve would say, 'If you're helping them, you're hurting me.'" He would yell at me, recalls Campbell, whose normal banter typically needs to be sanitized from most publications. I'd say, 'I can't do HTML, come on, I'm just coaching them on how to run their company better,' end quote. He continued in both roles for years." How does someone pull that off? I mean, that is just remarkable.

• 1:04:29Speaker 02

  The quote is correct, and Kara is correct in that matter. Bill was not involved in the product, the product decisions as much as he was in the coaching. And he was careful not to cross the boundaries. And he was also not on the Google board, he was only on the Apple board. So again, in hindsight, sort of hard to believe, but somehow we all trusted him on both sides. He eventually, I think, got tired of the, of the tension. But from my perspective, he was so honest and so direct that there was no question he could continue. He, you asked about how did he work with people? And I think that, that he did a couple of things that were profound.

• 1:05:14Speaker 02

  His rule was there would be no gap between statements and fact. That you had to be relentlessly honest and candid and direct. If there was any kind of alighting of the truth, he would know it and he would nail you. And he was, shall we say, very salty in his language. That kept everybody kind of on and honest. And because of that, you both trusted him, you knew that there wasn't a sentence unsaid. And he was also a very good listener. So he, he, he did what we call free-form listening. He would literally, he listened with full and undivided attention.

• 1:05:55Speaker 02

  He wasn't doing his email and checking his iPhone and those sorts of things. You had his complete attention as a human being. And if you were rambling, he would let you ramble. And I can remember repeating myself seven or eight times. I said, have I just repeated myself? And he said, it's okay. He understood as a coach that I had to repeat it enough times to believe it.

• 1:06:21Tim Ferriss?

  And how would he, how was he able to smell BS or stress test statements so that he could tell when people were? Bending the truth or omitting details.

• 1:06:35Speaker 02

  I think for one thing, he had just massive experience at doing this. And so you get really good at checking it. But remember, he also had many, many sources. So we would have executives that would try to do an end around Bill. And they would try to sort of, sort of, you know, go back on message, you know? This is what I did, and this is why I did it. And Bill would say, I'm not sure. Let's go through that again. And then if, if the person wouldn't tell Bill the truth, he would cut them off. And he was pretty ruthless. He would come in and say, we can't trust this person. We can't trust this person. We need to get them out of here. Uh, or, you know, move them out of that job or whatever. He is, he was very, very, very committed to the goals of the organization.

• 1:07:20Speaker 02

  So think about a coach in a foot, you know, using a football analogy. The goal is not to have the quarterback run the, have the longest ball throw. The goal is to win the game. Now, if as a byproduct, the quarterback has this amazing achievement, that's great. Right? But it, but the moment the quarterback gets confused, right? Then we've got a problem. So you've got, when you're in the position of coach, it's all about the team. It's all about winning. Uh, in a business, it's relatively straightforward. You have a set of shared goals, which are, you know, we all agree to what the goals of the firm are. Bill was very, very good at keeping everybody on that message.

• 1:08:01Tim Ferriss?

  I'm reading a quote here that I have in front of me that was something that Bill apparently said to the CEO of Chegg, Dan Rosenzweig. And here, here it goes. The, the last part relates to much of what you just said. I don't take cash. I don't take stock and I don't take shit. So, so I have two, I have two questions.

• 1:08:23Speaker 02

  By the way, that's Bill.

• 1:08:24Tim Ferriss?

  Yeah. So the two, I have two questions related to that maybe more. The first is, how was he compensated?

• 1:08:30Speaker 02

  He refused, he refused compensation.

• 1:08:33Tim Ferriss?

  So, I mean, this was all pro bono?

• 1:08:35Speaker 02

  Yeah. And, and let me tell you why. He explained that he had done really well in his previous job. And this was his give back to the industry. Right? He wanted to do this and he didn't want to be confused by money. He wanted to work with the people on the principles that he cared about.

• 1:08:55Tim Ferriss?

  Wild. So he, this was his giving back. I mean, decades of coaching.

• 1:09:00Speaker 02

  And he had made enough money, you know, from his perspective. We did create a, a foundation for football players, which people donated to in his honor, which he's very, he was very happy about. Um, but he's a good example of one of these people who's, he was very motivated about the happiness and success of people. He was happiest when we were winning and working as a team. That was his, that was his income. That was his success. In his personal life, um, he coached many, he coached soccer, he coached, he worked with an awful lot of young football players. Um, he was in his civic duty as principled as he was in his job, coaching companies like Apple and Google.

• 1:09:47Tim Ferriss?

  And that, now that we're talking about it, I, it also strikes me that I don't take cash, I don't take stock, and I don't take shit, or, or somewhat interrelated in the sense that if you're not incentivized to maximize your sort of economic return by biting your lip, that could encourage you to be much more forthcoming about not taking shit. Uh, it's, are there any other examples of sort of binary lines that he had, or things that he would not accept?

• 1:10:18Speaker 02

  Well, he, he had a sort of rule that you would work the people and then the problem. So if you think about it as a coach, a football, again, using football coach analogy, um, if you've got the wrong player in the wrong position, you need to work on that. So over and over again, is this the best person that we can get to work on this problem? Is there an alternative choice? What do we need to do to get this perform, this person performing better in their job? And then he would work on the problem. What happens in businesses, everybody wants to talk about the problem. He wanted to talk about the people and getting the right people in the right place.

• 1:10:53Tim Ferriss?

  How did he fire people or encourage people to fire people? What was the approach?

• 1:11:00Speaker 02

  He was, uh, we would come to a decision pretty quickly, uh, that it wasn't going to work out. And then, uh, it sort of, because he had high credibility, he even had high credibility with people who were in the process of losing their jobs. And so he would go and say, look, this is not working out and I will help you in your next role. And that made an enormous difference, which of course he did.

• 1:11:25Tim Ferriss?

  Can you think of any particular, and if, if it's possible to give, uh, any, any historical examples that'd be really, really helpful? Any particular hard challenges that Bill helped you through? Were there any moments that look back like, that, that were particularly stressful or agonizing or difficult, thorny that he helped you through?

• 1:11:48Speaker 02

  Um, well, we, we mentioned this going public, uh, role for me. He was very helpful with the company going public, which is a big moment in a corporation's history, helping us with the venture capitalists, thinking through what the functions were, because of course he'd done it many, many times. Um, but I think it, his, there was no great event. It was one of those things where he would became in the fabric. He was so important to us that he, uh, became, we started having him come to my staff meeting. Initially, he'd been an outside coach. He actually attended our staff meeting where he typically didn't say very much. He would make notes and then of course later would go and work on issues

• 1:12:28Speaker 02

  that seemed to come up. He was very helpful when there, there began to be tensions between Apple and Google. And because he knew both sides, he would sit there, there, there were serious disputes between Steve and some of the Google executives over some of the, um, issues in Android versus iPhone, for example. And those disputes had to do with who could do what and intellectual property and those kinds of things. And he got people to talk to each other that wouldn't have otherwise been able to speak. So there's a case where having, uh, credibility with both groups was extremely helpful.

• 1:13:10Tim Ferriss?

  You said, uh, getting people to talk with one another who might not otherwise chat with one another. So one of the- Bullet point facts about Bill that I have in front of me is he taught Marissa Mayer, then CEO of Yahoo, how to sit quietly during a meeting and let less senior people arrive at a decision. Are there other, are there any particular approaches or coaching recommendations that he would, that he's made to you or that you've seen him make to other people more than once that fall into that same category of?

• 1:13:47Speaker 02

  Well, I'll give you an example of that. I would get worked up over some issue and I would violate my own rules. So my own rules are to listen, you know, reason and then make a, make a decision collectively. And if we can't make it collectively, then I'll force a decision. But every once in a while I'd be sufficiently worked up or upset that I would just blurt out the answer. And he would inevitably say, come on, you know better than that. And so that's an example where a coach, you know, because he's seen me operating, he says, ah, you crossed the line there.

• 1:14:22Tim Ferriss?

  What were some of his workplace or work day slash week rituals? If, if any come to mind?

• 1:14:31Speaker 02

  He would get up at 5:30 in the morning. He would be on the gym from six till seven. And then, so he was an early riser. He had, he coached soccer at three or four in the afternoon. So he would have to go and he had family commitments. So he was typically be in the office from say eight till two-ish and then he would go coach soccer. Of course, we all worked much later than that, so we would call him. But he, for example, believed in doing one thing well. So when he was coaching, he wouldn't answer the phone. Can you imagine that today, right? From Steve Jobs or me or whatever. And he wouldn't respond to texts because he thought that that was an interruption in what he was doing.

• 1:15:13Speaker 02

  So he was one of these principled people of this is what I'm working on. This is what I'm working on. This deserves my full attention. I'm worried that we're losing that style, which I value a great deal.

• 1:15:26Tim Ferriss?

  Hmm. What, what does the, uh, what do the first 60 to 90 minutes of your day look like? Out of curiosity, I mean, do you, what, what does your routine, morning routine look like during the week?

• 1:15:37Speaker 02

  I think like, what I will tell you with, well, let me tell you how Bill and I worked it out.

• 1:15:44Speaker 02

  His, his structure of life was Monday through Friday, you're just running around with your head cut off, you know, as fast as you can, making things move. And his rule was that on Saturday mornings, when you wake up, when it's typically quiet, that's the time to sit down and actually think about what happened in the week. Go through everything and get yourself organized. What's your week like? What's your month like? And take however long you take to think just in your own head, am I using my time the most effectively? And so I've tried to do that every day in the sense that before anything else happens,

• 1:16:26Speaker 02

  once I'm awake and up and running, I try to say, is this the best use of my day? What am I missing? What do I need to get done? What did I forget to do yesterday? That kind of thing.

• 1:16:35Tim Ferriss?

  And do you have a sort of boot up sequence that is your default most mornings? I mean, do you wake up at the same time each morning? I know this, this seems pretty sort of quotidian, but I'm, I'm curious if you have any, if you have a set morning routine at this point.

• 1:16:57Speaker 02

  Um, when I'm in one place for a while, yes, I typically get up and, you know, eat something, although not recently, I guess I've, I've tried, I'm now trying intermittent fasting to see if that makes a difference. But, but in any case, the first thing most people that I know do is they're online, right? So they're checking the news, they're seeing what happened. And in, and in the, the tech industry is so dynamic, the stuff really does happen overnight. And you really, you really do need to know what happened. One of the tricks is try to focus on your own news before you have global news, because global news is so addictive. It's like, oh my God, and oh, this happened, oh, whatever, you can waste all your time. So try to focus on getting your own world in order. What do I care about today?

• 1:17:42Speaker 02

  What do I want to work on? Am I happy with what I'm doing today?

• 1:17:47Tim Ferriss?

  If you were giving advice to someone looking for a coach, a business coach, how would you tell them to vet candidates or what to look for?

• 1:18:01Speaker 02

  Coaching is a special skill. It's like writing. There are people who are great writers. There are people who are great coaches. And there's more than one, right? So the first question is, is this a person who lights up a room? Is this a person who has that natural charisma that people want to listen to? Is this this person who we can get to be part of our team? And then I think it's a question of hopefully people will follow the recommendations in our book about how to actually do it. But the coaching is a highly, highly personal thing. Right? When you have a great coach, you love your coach. Again, go back to athletics. People talk about their coaches in reverential terms because they get them to perform so well.

• 1:18:46Tim Ferriss?

  So let me, I want to ask, shift gears just a little bit and ask you a few questions about,

• 1:18:58Tim Ferriss?

  effectively rapid fire questions that I like to ask a lot of people who are on the podcast and we'll wrap up in just a little bit. But before I get to those, what are you hoping that intermittent fasting will do? What benefits are you hoping to drive? And how do you do it?

• 1:19:15Speaker 02

  Well, so the answer is, so there's, there's medical arguments that are not fact. That we evolved as hunter gatherers where we had relatively low amounts of food for long periods of time. So fasting was part of being a hunter gatherer. And that our bodies are in fact healthier and better when they eat. They're not continuous grazing. And so there's, there's a whole school of thought that says that the best thing to do is to not eat for like 16 hours. And then eat a lunch or a dinner or just a dinner or things like that. And people report that their energy is equal or better, that they lose weight, that they feel better. The science is still not resolved on this, but it's worth checking out.

• 1:20:00Tim Ferriss?

  Yeah, for people interested, or if you certainly, it sounds like you've done your homework. Peter Attia, who's an MD, and Dominic D'Agostino, a handful of folks out there have some really good literature exploring the benefits of fasting, both intermittent, as you're describing, say 16 hours, and then looking at more extended, say, three-plus-day fasts with data that they're tracking with ketone monitors and glucometers and so on. So let's just jump into a few of these.

• 1:20:35Speaker 02

  Yeah, let me just add that one of the great scourges of our lives today is the amount of sugar that everybody's eating, and sugar in the form of carbohydrates and so forth. So experimenting with these low-carb diets and that sort of thing might be good for your longevity and certainly your short-term health.

• 1:20:54Tim Ferriss?

  Yeah, absolutely. Lots, lots to say there, but I'll, I'll save my, my long-winded soapbox for another time. Do you have any books that you have gifted the most to other people? And, and certainly, you have your own books, right? The New Digital Age, How Google Works, and now, Trillion Dollar Coach. Outside of those books, are there any that you've gifted a lot to other people?

• 1:21:23Speaker 02

  I think the one that has had the biggest impact on me and the ones that I've given the most to people has been Angels of Our Better Nature. And Angels of Our Better Nature is a 700-page book on death, and it's written by a brilliant Harvard professor who talks at great length about death rates and the human condition. And he spends a lot of time talking about What happened 200, 300, 400, 500 years ago? And when you finish the book, which takes a long time, you conclude that the world is in a much, much better place than it is, that it has been in the past.

• 1:22:05Speaker 02

  That a thousand years ago, the average man died in a war and the average woman died in pregnancy in their twenties. And that a child born today has a very high likelihood in almost all parts of the world to live to a natural, a natural old age. That's an extraordinary statement. And that's why the people who run around saying, "Oh, the world's falling apart. We've never had it this bad." That's just not true. And the data says it's not true.

• 1:22:33Tim Ferriss?

  And that's Steven Pinker for people who want to look that up. And it is a, it is a big book, 832 pages. Do you recommend and gift that book because it delivers hope in a world where the news favors catastrophizing? Or are there other reasons that you give it to people?

• 1:22:57Speaker 02

  I think my own, this is my opinion now. I think what's happened is we're surrounded by information. The information that is emotional and negative occupies too much of our brains, that it crowds out optimism. We've seen an increase in depression, anxiety and so forth, which I think is to some degree connected to this, this fire hose of negative information. And a person who didn't know would say, "Oh, it is the worst part, worst time in the world." And I would say to them, "If you think that, imagine you're the father of an 18-year-old

• 1:23:38Speaker 02

  boy in 1943 who's just been sent to the German front." Or worse, imagine that you're father of an 18-year-old boy in Germany in 1943.

• 1:23:51Speaker 02

  So again, people lose perspective because of the immediacy effect and also because there's so much coming at us.

• 1:23:59Tim Ferriss?

  Now, I want to talk about, this may not be directly related, this could be an overstatement, but just depression, anxiety, darker, more difficult times, let's just say. And understanding that on the macro level, I completely agree with you. If you read this book, certainly if you look at the data, we are in a spectacular time. For yourself, just to humanize you a little bit for people who are listening, because we've talked about many of the successes, many of the companies you've been involved with, do you have any

• 1:24:38Tim Ferriss?

  favorite failures? And by that, I mean failures or difficult, really difficult times that set the stage for later successes possibly, or taught you something that later ended up having tremendous value?

• 1:24:57Speaker 02

  For me, the key moment in my professional career was the decision to go to Novell from Sun, and then the decision to leave Novell. And when I was in Novell, which was a hardcore turnaround, a difficult business, lots of problems, that's where a lot of the skills that I had not developed when I was at Sun were developed. You don't really know how a good leader you are until you face a really hard challenge. But more importantly, John Doerr would never have recruited me to Google from Sun, because it wouldn't have been appropriate for a board member. So the fact that I had gone to Novell gave me the training ground that when I got to Google and there were things that I didn't like, I would call it, I would say it, I would push it.

• 1:25:43Speaker 02

  Another thing that happened was I was, my hobby is airplane flying and I had been training in a small jet. And jet training, because it's life and death, they really push you to make decisions and take command. And for me, the jet training, they actually, at one point, they had a copilot and they told the copilot to be incredibly unhelpful without telling me that in order to train me to be, to take command in a difficult situation in the simulator. So those all contributed to my development as a strong willed leader. Whatever path you get there, you've got to be willing to take charge and you've got to be willing to make decisions.

• 1:26:25Speaker 02

  What Bill would say is, somebody's got to make the decision, have an appropriate process and make the decision and keep going.

• 1:26:32Tim Ferriss?

  How did you first notice that your copilot was being unhelpful and how did you respond to that?

• 1:26:39Speaker 02

  Well, I'm used to having good co-pilots and when they start giving you information that doesn't make sense and now you've got your flying and your crisis and he's giving you malinformation, you get annoyed.

• 1:26:51Tim Ferriss?

  I bet.

• 1:26:53Speaker 02

  And so for me, it took a while to figure out that there was something wrong because I'm so trusting. And one of the things that, that, that in this particular copilot scenario, they taught me was, you know what's right. Use every piece of your body, right? Your hands, your eyes, your thinking, your experience to get yourself out of the situation. And if there's something going wrong over here, then if it's not, if it's not life critical, deal with it later. And that prioritization really helped. So in, there were many examples in early Google where there were choices that we would have around how we set up our revenue systems or accounting or what we took to business or so forth.

• 1:27:37Speaker 02

  But I knew the answers because I'd been through this at Novell and I understood that those decisions should be made in the most conservative way, conservative in the sense of least aggressive from an accounting perspective.

• 1:27:49Tim Ferriss?

  You were discussing Bill earlier, or I should say describing, and it seemed to me, at least if I'm reading between the lines, that he had an incredible intuitive sense, and as you mentioned, sort of a humanist bent that would lead him to focus on how other people were feeling and the people before the problem and so on. You have superpowers, it would seem, in the sort of hyper analytical development of framework and systems and so on. Have you found, for instance, your exposure to the arts, which I know you have quite a lot of,

• 1:28:31Tim Ferriss?

  has aided you in a business sense as well? Or are those sort of separate domains for you? Is the analytical the primary driver in business? Is there a place for the more intuitive?

• 1:28:48Speaker 02

  As an aside, my Wikipedia page says that I'm a world's art collector, and that's false. And I've left it in because I use it as an example to say that not everything you read on the Internet is true.

• 1:29:02Tim Ferriss?

  You do have involvement with art, though.

• 1:29:04Speaker 02

  Yes, but let me, but let me answer. I want to answer your question, but I didn't want to not tell the truth.

• 1:29:11Tim Ferriss?

  Yeah.

• 1:29:13Speaker 02

  So I think when you have a hyper analytical person, which I am and many people in my industry are, you can be tone deaf. And anything that you can do to increase your understanding, if you're like me, of how people are going to react to things, how people will perceive emotionally what you're doing is helpful. When we started at Google, we would just throw things across the Just throw things out. We didn't worry about what impact they had. Maybe they worked, maybe they didn't. But we fairly quickly learned that we had to have a whole release process, which again, Bill and I put in place, where we would judge, for example, how will this be perceived? Should we run this test?

• 1:29:58Speaker 02

  Right? What is the moral framework of it? So businesses are more than just products and facts. They're about people and emotion and morality. And those, we had very good values from the founders in that regard. But operationally, it was important for me and everyone to remember that these things have, affect people's lives. You have to really think about it.

• 1:30:19Tim Ferriss?

  How, how would Bill, or maybe how did he, I don't know if he did, think about the word success or what that meant to him or to, or what it should mean to other people? Do you have any, any window into that?

• 1:30:35Speaker 02

  Well, he lived his life the way I'm talking about him now. So he was a principled person who have, have high integrity. He expected it from others and he thought that a successful life was one well-lived that were consistent with those principles. And that where you could have a purpose that you cared about. That kind of, and his job as a coach was for, to get everyone to that, to feel that they had achieved that. While collectively getting the team to have that feeling. I will tell you that there's nothing more fun than having a very fast-moving team where everyone's rowing in the same direction. Right? That feeling of power and that feeling of excitement and that feeling of energy and

• 1:31:18Speaker 02

  somebody says, "Hey, I just have a new idea. Hey, I, can we do this? Hey, can I do that? I wanna make this phone call. Is that okay?" Is that, "Sure, great." Blah, blah, blah, blah, blah. Right? There's nothing like that in my life before or after.

• 1:31:34Tim Ferriss?

  If, this is a, this is sometimes a difficult, uh, rapid-fire question. The answer doesn't need to be rapid-fire, but the, the question, I try to keep short. Which is, and if it doesn't go anywhere, that's totally fine, too. The, the question is this, if, if you could put a, anything on a billboard, metaphorically speaking, to reach billions of people, non-commercial, a word, a question, a quote, a recommendation, an image, anything, does anything come to mind that you would want billions of people to notice and take stock of?

• 1:32:13Speaker 02

  Um, I guess for me, it's software and analytical thinking. Um, I am a believer that the next 50 years, human society will have incredibly complicated human systems. So if you think about the things we deal with every day, um, the judicial system, the political system, the prison system, the traffic system, what have you, they were architected in a world where we didn't have a lot of data, and we didn't have a lot of software, and we couldn't really measure everything. And I think a lot of those systems are going to get very, very thoroughly designed. And if you're going to design those systems, then design based on outcomes you care about.

• 1:32:55Speaker 02

  So in prison systems, are you care more about punishment or recidivism, as an example? Um, in, in economic systems, do you care more about revenue growth or job growth? I would recommend the latter, because jobs are an identity for everybody. So I would prefer an economic system which maximized job creation over total revenue. So the measurement systems and the analytics, so the sort of software and analytical systems that are buildable now, should allow us to have the world we want, right? Do we care more about one group or another? Now, our political systems, which will vary by country, need to allow us to make those

• 1:33:38Speaker 02

  decisions, but there is hope for people who are, um, subject to, um...

• 1:33:46Speaker 02

  Punishments that don't fit the crime and economic penalties that don't fit the work to get addressed through these programs systematically. We know, for example, that we can identify bias now in ways we couldn't before to people who have bias used against them, people who've been prejudiced against, people who are the victims of these terrible things. We have a way now of both measuring it and I think eliminating it with good systems to design. So I think for the next 50 years, the big narrative is going to be who's designing these systems, how they work, what are the values that are in them, how do we measure them? And much of the work that Google does and I do now is related to using artificial intelligence

• 1:34:31Speaker 02

  and machine learning to try to build these systems to be more effective against the goals that our country wants.

• 1:34:39Tim Ferriss?

  Thank you. Excellent answer. I think this is a good place to start to wrap up and this has been very fun for me. So thank you again for taking the time and I highly recommend people check out Trillion Dollar Coach, subtitle Leadership Playbook of Silicon Valley's Bill Campbell, which Eric co-authored with Jonathan Rosenberg and Alan Eagle. Bill has been on my mind for so long, I mean for decades at this point and I have so much regret that I never had the opportunity to meet him in person and have waited for a book like this to come out.

• 1:35:21Tim Ferriss?

  I mean, it's just incredible that it finally did and I'm thrilled that you all put this together and that people will have an opportunity to look over the shoulder of people like yourself and like this who's who list of entrepreneurs as they were coached by this incredible human being, not just coach, not just business mind, but human being named Bill Campbell. And people can find more, I have certainly feel free to add anything here. They can find more about it at trilliondollarcoach.com. They can wave hello to you at Eric Schmidt

• 1:36:02Tim Ferriss?

  on Twitter, LinkedIn, they can find you quite easily, and also on Facebook, Eric Schmidt 76. And I'll include links to everything we've discussed in the show notes. Eric, do you have any last words, parting comments, recommendations for people, anything you would like to say before we wrap up?

• 1:36:23Speaker 02

  Well, Tim, it's been an incredible privilege to be on this show. When I think of the way you've communicated the ideas and the principles you've established, Bill would love you because of what you stand for. What's interesting about our book on Bill is that Jonathan and Alan and I started this book just as a thank you to somebody who had been our coach and mentor and had a huge impact. But what we discovered was that there was essentially no literature on how to coach teams in business. There was no, there were no facts, there were no analogies, there was no way of talking about it. So what we discovered is that the principles that he

• 1:37:02Speaker 02

  taught, right, us directly, are the universal principles of managing teams, right, from football to business, and everyone needs a coach.

• 1:37:15Tim Ferriss?

  Yep. This is very, very true. I didn't actually get a coach in this capacity until maybe two years ago. And certainly for people listening, even if you have a small organization, even if you are your organization, as a single person that worked with contractors, for instance, having a coach even to simply hold you accountable and force you to clarify your thinking is of, it is so leveraged and valuable. I'm just thrilled that you guys have put this book out. So thank you again. I really appreciate you taking the time, not only to put together the book, but also to share some of your lessons learned in this conversation.

• 1:38:03Speaker 02

  Okay, well, thank you very much, Tim.

• 1:38:05Tim Ferriss?

  I appreciate it. And to everybody listening, you can find links to everything in the show notes, as per usual, at timdublog/podcast. And until next time, thank you for listening. Hey, guys, this is Tim again. Just a few more things before you take off. Number one, this is Five Bullet Friday. Do you want to get a short email from me? Would you enjoy getting a short email from me every Friday that provides a little morsel of fun before the weekend? And Five Bullet Friday is a very short email where I share the coolest things I've found or that I've been pondering over the week. That could include favorite new albums that I've discovered, it could include gizmos and gadgets and all sorts of weird shit that I've somehow dug up in the world of the esoteric, as I do.

• 1:38:49Tim Ferriss?

  It could include favorite articles that I've read and that I've shared with my close friends, for instance. And it's very short. It's just a little tiny bite of goodness before you head off for the weekend. So if you want to receive that, check it out. Just go to fourhourworkweek.com. That's fourhourworkweek.com, all spelled out, and just drop in your email and you will get the very next one. And if you sign up, I hope you enjoy it.

• 1:39:17Tim Ferriss?

  This episode of the Tim Ferriss Show is brought to you by LinkedIn. The right hire can make a huge impact on your business. The wrong hire can crater your business. And I have seen example after example from thousands of my readers, at a minimum, where they've told me stories of how finding the right person at the right time, and in some cases, not even asking, "What should I do?", but asking, "Who should I find?", because that person can help me determine what exactly to do more intelligently. And I've had a chance to hire two such people in the last year, and that has just made my business take a quantum leap forward and my complexity in my personal and business life get cut dramatically.

• 1:40:02Tim Ferriss?

  And this type of simplification cannot be overvalued. We think a lot about hiring, and I think a lot about hiring, and it is a skill that I've had to learn. It is important to find the right person. But where do you find that person? You can post a job on a job board and hope that that right person finds your job, that they are on the internet, happening to scan something here and there and then find you. But, think about it, how often do you hang out on job boards? The answer is probably not very often. So, don't leave finding someone great to chance when you can post your job exactly where people go every day to make connections, grow in their careers, and discover job opportunities. That is LinkedIn.

• 1:40:43Tim Ferriss?

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• 1:41:25Tim Ferriss?

  That's LinkedIn.com/Tim, T-I-M, to get $50 off your first job post. LinkedIn.com/Tim. Take a look. Terms and conditions do apply. This episode is brought to you by InkTel. I've used them personally. Ever since I wrote The 4-Hour Work Week, I've been asked over and over again how I choose to delegate tasks, how I do 80/20 analysis, and so on. At the root of many of those decisions is a simple question, actually two questions. Number one, how can I invest money to improve my quality of life? I use that in investing as well. The second, how can I spend a little money, or moderate money, to save significant time? InkTel is one of those investments.

• 1:42:09Tim Ferriss?

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• 1:42:49Tim Ferriss?

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• 1:43:28Tim Ferriss?

  And just like Airbnb, you design in innovative ways to be a competitor and to win, you can do the same thing with customer service. So, as a listener of this podcast, you can get up to $10,000 off, it's a big discount, $10,000 off your startup fees and costs by visiting inktel.com/tim. So check it out. For more info, go to inktel.com, I-N-K-T-E-L dot com forward slash tim.