HVAC | How to Grow a Successful HVAC Business | "We Were Getting 12 Calls Per Week...We're Now Getting 84 Calls Per Week...This Is Where Your Coaching Comes In...It's Your Systems" - Micah (MRHeatingAndCoolingOf406.com)

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• 0:00Speaker 00

  My first name is Micah Reinhardt. Well, Micah, last name is Reinhardt. Mr. Heating and Cooling. It's Mr. Heating and Cooling of 406.com. I believe we started back in December of 2025.

• 0:19Speaker 00

  So since then to now, and right now, I think that's about roughly a 68% increase. We start noticing like our increase of phone calls and stuff like that. And right now, we're getting, we were getting about 10 to 12 calls a week. And as of this week, we're getting about eight calls a day in just leads.

• 0:43Speaker 01

  How would you describe the increase in the volume of the inbound calls?

• 0:48Speaker 00

  It's kind of overwhelming, number one.

• 0:52Speaker 00

  But number two,

• 0:57Speaker 00

  I've been asking the customers like how they found us and they said they, they looked up HVAC near them. And they went directly to our website and they have commented how our website looks really nice and I mean, it's, it's keeping us busy.

• 1:20Speaker 00

  And this is where your coaching comes in. You,

• 1:26Speaker 00

  but since we start doing, working with you with Mecana and you, is your systems that you've helped us create.

• 1:37Speaker 00

  It, that, that's, that was our biggest failure part that we've had in our business. And since we start doing systems, it's allowed us to be more organized. It's been helped us to,

• 1:51Speaker 00

  when we deal with our customers, our, our guys know what to do, what they expect when they show up.

• 1:58Speaker 00

  And

• 2:00Speaker 00

  yeah.

• 2:02Speaker 00

  Oh, it's helped us quite a bit because

• 2:06Speaker 00

  myself before I never really tracked the money where it was going, how much is going in, going out. I knew roughly what they expect. And now I know exactly how much we're spending each week.

• 2:25Speaker 00

  I know how much I know what money's coming in the door, what they expect to come in the door. And it's helped us to track how many leads we had through the week, how many, yeah, it's just your guys' agenda for tracking what's going on. Boy, that's been a major help.

• 2:48Speaker 01

  How would you describe how the business coaching has impacted your ability to find high quality employees?

• 2:54Speaker 00

  It's actually helped us quite a bit.

• 2:59Speaker 00

  Just by doing your interview process.

• 3:04Speaker 00

  I've had it where

• 3:07Speaker 00

  when we do our interview process, we're trying to find out, we're getting candidates showing up. Well, they either they don't show or they don't have experience. And that's, that's the biggest thing we're trying to weed out. Since we start working with you,

• 3:25Speaker 00

  we're finding like every time we do interviews, at least two or three really good candidates that we could use. And which has helped us finding guys that had experience. And yeah, it's, it's been a major help.

• 3:42Speaker 00

  So I'm located in Laurel, Montana. And

• 3:49Speaker 00

  the markets that we do serve around Billings and Laurel and

• 3:55Speaker 00

  we hit Shepherd, Huntley, Harden, Red Lodge, Big Timber. We pretty much cover 100 mile radius so far of Billings or of Laurel. I start realizing that this is not a mistake doing business with you guys. You guys have done awesome. It's our return of money right now is, yeah, we're getting, we're getting every bit of that $1,700 back and then some.

• 4:22Speaker 01

  And then my final question is, what do you say to anybody who's on the fence about working with our business coaching program? We're scheduling a free 13 point assessment.

• 4:31Speaker 00

  Uh, I, my, my thing is, is uh, why haven't you signed up? I mean, it's, it's great. I mean, you're a, you're a 13-point assessment is awesome. And uh, I, you definitely have proven strategies. And uh, yeah. And uh, just to put it out there. Yeah, we do HVAC and that's, that's what, I'm an installer by trade, not, not a business manager. Without you guys, I would not be where I'm at now. And my regret is I didn't do this at least a couple of years back with you guys.

• 5:13Speaker 01

  Well, folks on today's show, what I wanted to do is I wanted to interview a real client that's really having success, really growing a real business. I think a lot of people, we get to a place where we might feel stuck. Somebody might feel stuck with their business today. And I want to encourage you that you do not have to feel stuck. You can actually grow your business. It is possible. And this is a wonderful client who's grown his company. With that being said, Micah, welcome onto the Thrive Time Show. How are you, sir?

• 5:35Speaker 00

  Good, very good.

• 5:37Speaker 01

  So Micah, first hard hitting question for you. Uh, where, uh, what is your first and the last name? And what's the name of your company?

• 5:46Speaker 00

  Okay, my first name is Micah Reinhardt. Well, Micah, last name is Reinhardt. Uh, Mr. Heating and Cooling.

• 5:54Speaker 01

  What's uh, what's the website people can go to to learn more about you?

• 5:57Speaker 00

  Okay, it's Mr. Heating and Cooling, a four oh six dot com.

• 6:02Speaker 01

  Okay, I'm gonna pull it up on the screen because if any of our listeners check out your website, it's gonna make your website rank higher. So let me pull it up here. Uh, this is the website here, Mr. Heating and Cooling four oh six dot com. Is this the right website there, sir?

• 6:16Speaker 00

  That is correct. Yep.

• 6:18Speaker 01

  All right. Now I gotta ask you, this is my hard hitting questions coming in hot. Uh, how, how long have we worked with you approximately?

• 6:26Speaker 00

  Uh, so we, I believe we started back in December of 2025.

• 6:32Speaker 01

  From December of 2025 to now, uh, how much have you grown? Or how much have you not grown?

• 6:39Speaker 00

  Okay, so since then to now, and right now, I think it's about roughly a 68% increase. And this is July now of 26.

• 6:53Speaker 01

  So if you were to explain the growth for anybody that maybe kinda, uh, how would you quantify the percentage growth, uh, maybe month over month, year over year?

• 7:02Speaker 00

  It started about May, we start noticing like our increase of phone calls and stuff like that. And right now we're getting, we were getting about 10 to 12 calls a week. And as of this week, we're getting about eight calls a day in just leads.

• 7:18Speaker 01

  So from like 10 calls a week to like 50 calls a week?

• 7:23Speaker 00

  Pretty much. I mean, that's, that's where we're sitting at right now.

• 7:26Speaker 01

  Um, how would you describe the, the increase in the, the volume of the, the inbound calls?

• 7:32Speaker 00

  It's kinda overwhelming, number one. Uh, but number two, uh,

• 7:41Speaker 00

  I've been asking the customers, uh, like how they found us and they said they, they looked up HVAC near them and they went directly to our website and they have commented how our website looks really nice. And, uh, I mean, it's, it's keeping us busy.

• 8:03Speaker 01

  Now let's, for anybody out there that's never worked with a business coach before, what I try to do is help people like yourself create time freedom and financial freedom or, or, or build a simple system so that you can scale your company. You know, Steve Jobs says simplicity scales, complexity fails. The founder of Apple said simplicity scales, complexity fails. Uh, how would you describe, um, what it's like knowing that you have a simple system working behind the scenes for your company to help you generate leads?

• 8:32Speaker 00

  Um,

• 8:35Speaker 00

  I would say, uh, you know,

• 8:40Speaker 00

  number one, the biggest thing, if you wanna, uh, grow it, and this is where I struggle at. And this is where your coaching comes in. You, uh, but since we start doing, uh, working with you, with Mekana and, and you, uh, now we're starting to see an increase in, uh, growth and, uh,

• 9:03Speaker 00

  And your system as far as interviewing people and stuff like that has helped us by doing group interviews is it saves us so much time when we don't have time to deal with people. And right now, this is the first time I've actually found employees that I don't have to babysit since I started.

• 9:27Speaker 01

  Now, so many ways we've been able to work together to help you grow your company, but I want to focus on the big three here with the limited time we have. The first phase of a business is is offense, you know, marketing, generating more leads. The second phase is defense that's tracking your numbers and making sure you know where your money's going. And then that third phase is special teams, making sure you have a great team. How has business coaching, our business coaching impacted your offense? Just your ability to to generate more leads and to score more?

• 9:54Speaker 00

  Actually, it's a it's helped us quite a bit because the first thing is is

• 10:02Speaker 00

  is your systems that you've helped us create.

• 10:08Speaker 00

  It that that's that was our biggest failure part that we've had in our business. And since we start doing systems, it's allowed us to be more organized. It's been helped us to when we deal with our customers, our guys know what to do, what they expect when they show up. And yeah.

• 10:33Speaker 01

  Now, second area, for as defense goes, tracking the numbers, knowing where your money's going. How has business coaching impacted your defense or knowing where your money's going?

• 10:45Speaker 00

  Oh, it's helped us quite a bit because myself before I never really tracked the money, where it was going, how much is going in, going out. I knew roughly what what they expect. And now.

• 11:02Speaker 00

  I know exactly how much we're spending each week. Uh, I know how much, uh, I know what money's coming in the door, what they expect to come in the door. And, uh, it's helped us, uh, the track how many leads we had through the week, how many, uh, yeah, it's, it's just your guys' uh, agenda, uh, for tracking what's going on. Boy, that, that's, that's been a major help.

• 11:31Speaker 01

  Special teams. I always tell people it requires a special team to make the dream work. It requires teamwork to make the dream work. How would you describe how the business coaching has impacted your ability to find high quality employees?

• 11:42Speaker 00

  Uh, it's actually helped us quite a bit. Uh, uh, just by doing the, your interview process. Uh, I've had it where, uh, when we do our interview process, we're, we're trying to find out, we're getting candidates showing up. Well, they, well, they either they don't show or they don't have experience. And that's, that's the biggest thing we're trying to weed out. Since we start working with you, uh, we're finding like, every time we do interviews, at least two or three really good candidates that we could use. And, uh, which has helped

• 12:23Speaker 00

  us finding guys that had experience. And yeah, it's, it's been a major help.

• 12:29Speaker 01

  How would you describe where you're located? Like where, where's your business located? And what markets do you serve?

• 12:34Speaker 00

  Okay. Uh, so I'm located in Laurel, Montana. And, uh, um, the markets that we do serve around Billings and Laurel and, uh, we hit Shepherd, Huntley, Harden, Red Lodge, Big Timber. We pretty much cover a hundred mile radius so far of Billings or of Laurel.

• 12:59Speaker 01

  Uh, final two questions I have for you is, you know, obviously if you're investing $1,700 a month in a one-on-one business coaching program, I mean, I have thousands of client testimonials. If you go to ThriveTimeShow.com and you click on the testimonials button, there are literally over 2,000 testimonials, uh, since 2005 of real business owners like you that we've helped. Uh, but at the end of the day, it doesn't matter. That doesn't matter unless we're helping you generate more money than you're paying us. How would you describe the return on investment of the dollars you're paying, you're spending paying us versus what you're seeing in return?

• 13:28Speaker 00

  Uh, actually, you know, as of, uh,

• 13:32Speaker 00

  You know, as a may, I start realizing that this is not a mistake doing business with you guys. You guys have done awesome. It's our return of money right now is, uh, yeah, we're getting, we're getting every bit of that $1,700 back and then some.

• 13:50Speaker 01

  And my final question is, what do you say to anybody who's on the fence about working with our business coaching program? We're scheduling a free 13-point assessment.

• 13:59Speaker 00

  Uh, I, my, my thing is, is, uh, why haven't you signed up? I mean, it's, it's great. I mean, your, uh, your 13-point assessment is awesome and, uh, uh, you definitely have proven strategies and, uh, yeah. And, uh, just to put it out there.

• 14:22Speaker 00

  Yeah, we do HVAC and that's, that's what, I'm an installer by trade, not, not a business manager. Without you guys, I would not be where I'm at now. And my regret is I didn't do this at least a couple of years back with you guys.

• 14:40Speaker 01

  Well, first off, it is an honor to serve you and I mean that sincerely. And for anybody out there that, uh, if you learned anything at all today, or you were inspired or encouraged, I want everyone to go to check out Mr. Heating and Cooling 406.com. Mr. Heating and Cooling, uh, for, uh, this is Mr. Heating and Cooling of 406.com. Again, check out Mr. Heating and Cooling of 406.com. Because by doing that, what that does is it helps Micah's website rank higher. So for anybody watching the show, if you go to Mr. Heating and Cooling 406, uh, 406.com. Again, Mr. Heating and Cooling of 406.com. I'll put a link on the show notes that helps Micah's website to rank higher. It's going to help, uh, Micah reach more people. And, uh, Micah, I just really appreciate you, uh, for carving out time for us today. And I'll give you the final word. What do you want to say to our listeners out there?

• 15:24Speaker 01

  Some of which who have a business that stuck, uh, what's the final word of encouragement that you want to give everybody?

• 15:29Speaker 00

  Uh, don't let the grind, uh, wear you down. It's, uh, cause that is the biggest, when I first went to your guys' conference last year, I was, uh, I was pretty burnt out. And after I went to your conference, I realized it's, it was just because I, I wasn't doing my management side right. And, uh, and once I learned your guys' systems, a man.

• 16:00Speaker 00

  Once you get into the systems, you won't regret it. Just run with it. It'll, you won't look back.

• 16:09Speaker 01

  Micah, thank you so much for your time. I really do appreciate you and I encourage everyone again, check out that website, Mr. Heating and Cooling of 406.com. Micah, you're a great American. Thank you for your time, sir, and I hope you have a great day.

• 16:20Speaker 00

  You too.

• 16:21Speaker 01

  Bye bye.

• 16:23Speaker 02

  It's been tremendous. I can't say enough about it. Carter keeps me accountable. He keeps me focused on working on the business and implementing

• 16:36Speaker 02

  things that we need to work on to keep growing the business. When we first started with you, I had four employees. And now I'm up to 10 employees and it's all because of the work we're getting. We're getting more and more work. Play. I was suffocating. I was, like I said, I was doing the business since 2009 and everything was going through me. And at a point, it's, it's a breaking point. And that's where I think businesses just cave in and give up. And I found you on rumble and I started listening to you and I think I told myself that it's possible.

• 17:17Speaker 02

  This, this guy's system is possible and I can see hope and I could keep the business going. And I just encourage people, if you're on the fence, get off the fence and try it.

• 17:33Speaker 02

  What do you have to gain? Everything. There's a proven path. There's a way to get through it and there's hope in the and the vision becomes clear. You're not stuck. I would join and learn from them and implement, be a diligent doer. Just, you know, does it happen in one day? No. Does it happen in one week? No. But if you're just willing to keep trying and peck at it and peck at it, you'll see it turning. You'll see some improvement and you'll get hope and your vision will clear up.

• 18:10Speaker 02

  It's J. Poole and my web address is absolute heatingcooling.com. We're pretty much a suburb of south of Seattle and so we service the West Seattle to Lakewood area and from the water, Puget Sound Water, all the way to Maple Valley. I've been in the industry over 20 years. I started my business in 2009. We're basically a family-owned heating and cooling company and we provide quality installation, repair and service on all heating and cooling systems, gas fireplaces, gas hot water tanks.

• 18:47Speaker 02

  Prior to joining your system, I was overwhelmed and that's because I didn't understand the difference between working in my business and working on my business. I pretty much equated to, I'm an HVAC technician having entrepreneurial seizures because I didn't know the difference between working in and working on it. Give up hope. There's a path out, out of your misery and that's joining the Thrive Time and reading books and learning and being a doer.

• 19:25Speaker 02

  You know, prior to joining Thrive Time, I wasn't a reader and now I am. And I just started out with telling myself, I love to read, I love to read, I love to read. I didn't start that day reading, but it just kept soaking in and I picked up a book and I started reading. And that gave me hope and a vision and that's what people need. We're a family HVAC company. We do residential and light commercial. We specialize in quality installation, quality repair and quality service.

• 20:01Speaker 01

  How much of an impact has it made on your business having your website updated and reinvigorated?

• 20:06Speaker 02

  Oh tremendously. We, we had a website through another contractor and we barely got any leads. I probably could count them and we had it up for over a year or more and I can count on one hand how many leads we cut off it. And now we've been with you going on 10 months and we, we get leads. It's amazing.

• 20:30Speaker 01

  On today's show, we're interviewing a client who is having success because he's putting in the work. And this just in, nothing works unless we work, right? Nothing works unless you and I put in the effort. And so I'm super honored and excited to interview a diligent doer, a person who says, look, just show me the proven path. I'll put in the work. He's the man with the plan and he's on today's show. Jay, welcome to the Thrive Time Show. How are you, sir?

• 20:54Speaker 02

  I'm doing awesome. Thanks, Clay.

• 20:57Speaker 01

  Now, Jay, for people that want to look you up and verify you're real, can you tell us your first and last name and your web address so people can go look you up?

• 21:05Speaker 02

  Yeah, it's Jay Poole and my web address is absoluteheatingcooling.com.

• 21:11Speaker 01

  And where are you guys based? Or maybe what markets do you, what areas of the marketplace do you, do you service?

• 21:18Speaker 02

  We're pretty much a suburb of, south of Seattle. And so we service the West Seattle to Lakewood area and from the water, PG7 water, all the way to Maple Valley.

• 21:30Speaker 01

  And how long have you been in the, in this particular industry?

• 21:34Speaker 02

  I've been in the industry over 20 years. I started my business in 2009.

• 21:40Speaker 01

  And what, what are all the services that you guys provide? So people can have a little bit of a context.

• 21:47Speaker 02

  We're basically a family-owned heating and cooling company and we provide quality installation, repair and service on all heating and cooling systems, gas fireplaces, gas hot water tanks.

• 22:00Speaker 01

  Now, I'm going to pull up something on my screen and you can analyze this and you might rebuke it and say, Clay, you're out of your mind. But I'm going to pull it up so the listeners can follow my logic or lack thereof. But if we go to usdebtclock.org, which I encourage people not to do, but if you go there, you'll see the, the US population is sitting at 342 million right now. And there are just nine million self-employed people. So you have, you know, less than two and a half percent of our population is self-employed. And for everybody who doesn't like a quick math, let me break it down. If 10% of our population was self-employed, that'd be 34 million, but it's not 34, it's nine million. So you have two and a half percent of our population is self-employed. And then Inc. Magazine is, Inc. Magazine, this is Inc. Magazine, Inc. Magazine is reporting now

• 22:42Speaker 01

  that 96% of businesses fail. Who's saying this? Inc. Magazine. Why are they saying this? Because it's true. And so what happens is Jay, I meet entrepreneurs all the time who come to our conference or they listen to our podcast and they say, Clay, I don't think it's possible to grow my company. I don't think it's it's possible to get unstuck. And I think we get used to being stuck. I think we get used to it. We almost endure it. We almost go, well, I'm just gonna be stuck here. Could you share with the listeners, how much have you been able to grow this year since you and I've been able to team up?

• 23:19Speaker 02

  Tremendously. Prior to joining your system, I was overwhelmed. And that's because I didn't understand the difference between working in my business and working on my business. I pretty much equated to, I'm an HVAC technician having entrepreneurial seizures. Because I didn't know the difference between working in and working on it.

• 23:44Speaker 01

  You know, we have a wonderful listener I just talked to moments ago, and maybe you could say something to her, or maybe people out there. She says, look, I'm so overwhelmed, and we haven't had the opportunity to really guide her down a path. I mean, we're just getting to know this person, and she's like, I'm so overwhelmed. I just feel like I'm swamped. I feel like I'm stuck. I almost feel like giving up. But she's got a lot of money invested in the thing. What do you say to somebody who hasn't gone through our system yet? So they're not where you are, and they maybe feel stuck?

• 24:16Speaker 02

  Don't give up hope. There's a path out, out of your misery. And that's joining the Thrive Time and reading books and learning and being a doer.

• 24:31Speaker 02

  You know, prior to joining Thrive Time, I wasn't a reader, and now I am. And I just started out with telling myself, I love to read, I love to read, I love to read. I didn't start that day reading, but it just kept soaking in, and I picked up a book and I started reading. And that gave me hope and a vision, and that's what people need.

• 24:56Speaker 01

  You know, it's interesting you say that because there was a client of mine, I won't mention his name, but he was telling me, you know, I really don't like to read books, let alone write them. I don't like to read books and I definitely don't want to write them. And now this particular individual, I'll be vague about what he does and what industry he's in. But now he writes books and he sells thousands of them. And he had to tell himself, okay, if you're telling me you know how to turn an idea into a book. And he said to me, well, why would somebody want to read my book? And I go, because you have a problem that you can solve. And I know that you uniquely can solve the problem. So you could write a book that will teach people how to solve the problem and people will pay for the solution. So with your company now, you're in the industry where you're doing, you solve problems. What kind of problems do you solve for your company?

• 25:42Speaker 02

  Well, on the technical level or on the business level?

• 25:45Speaker 01

  On the technical level, like what kind of problems? When a customer calls you, what problems do they typically have?

• 25:50Speaker 02

  Yeah, lots of times that they don't have no heat or they don't have no cooling. And so they want us to come out and diagnose the problem and be forthright and not go there with the idea, I'm going to find a reason to upsell them on a new system. When in reality, they just need a part replaced or they just need a general tune up, a precision tune up, and that's what we provide.

• 26:14Speaker 01

  So what we do, and we work with every client, is we basically want to attack 13 areas of business improvement all at one time. And the first area is knowing your goals. And I always sit down with the client, we try to figure out, you know, where are you now? Versus where do you want to get to? And I don't want you to share on today's show your, you know, specific financial numbers. But as far as knowing your goals, how much did that help you initially? Just having somebody working with you on a weekly basis that was aligned to help you achieve those goals?

• 26:42Speaker 02

  Tremendously, I learned about tracking my numbers. I learned about accounting. I wasn't doing any of that. And so, talking to Carter, who's my coach, he's helped me to understand those things and to realize those goals and put the numbers down and look at them every day to keep working for that.

• 27:07Speaker 01

  This is powerful folks. And again, someone says, well, this doesn't seem like a super complicated circular emotional based interview. This seems very literal. That's what it is. Box number two, you gotta know your break even numbers. You gotta know, you know, how much some things do I have to sell to break even? And again, I'm not asking you to share your specific numbers, but how much does it help you to know, hey, we gotta sell at least this much to pay my mortgage or my utilities or just to break even?

• 27:32Speaker 02

  Well, it gives you peace of mind that you can make your employee wages paid, a peace of mind that you're going to be able to pay your rent, peace of mind that you can buy equipment so you can install it the next week.

• 27:48Speaker 01

  And for people out there that don't know your industry, would you also refer to your industry as HVAC? Is that what people call HVAC?

• 27:54Speaker 02

  Oh, yeah. Like I said, we're a family HVAC company. We do residential and light commercial. We specialize in quality installation, quality repair, and quality service.

• 28:06Speaker 01

  Now, I talked to a gentleman today who happens to be in California, true story, who does what you do in the California area. And I hear all the time, people will say, because I'm in California, you don't understand, it's tough out here in California. It's tough. And one of our great clients, they're in New York, and I remember telling, talking to this client, they're in New York, and they go, you don't understand what it's like to be a New York business owner. It is tough. And what I find is no matter where people live, they always will find that that is the excuse that they're going to give themselves if they want to. Or I find people, no matter where in the country they live, they'll make that the kind of the motivator. They'll say in spite of the fact that I live in this city or this state or wherever, I'm going to have success. Do you feel like that the success

• 28:49Speaker 01

  you're having is accelerated because you live just outside of Seattle? I mean, is Seattle booming? Is that what's driving your success?

• 28:58Speaker 02

  Oh, yeah, Seattle area and the suburbs are suburbs are highly densely populated. But you know what's generated our success is the integrity and the honesty that we deal with the customer. People are craving for contractors to be truthful. And when you are and you deal with them on that level, they become your relational customer.

• 29:24Speaker 01

  I believe in that. I believe in that. I believe in that. Now, box number four. We have to figure out your unique value proposition. I want everybody to go with me right now. We're going to go to the website, absolute heatingcooling.com. Everybody put it in your in your web browser right now. Search for it. Find it. Absolute heatingcooling.com. Everybody go there right now. I'm going there. You're going there. Everybody's going there. Absolute heatingcooling.com. What we have to do with your business, Jay, and for every business, is we've got to make your website look first class. And it doesn't mean that your website is done. We're not done improving it, but we have to get it done. And then we have to keep perfecting it until it's perfect. So I want to get your your thought here. You know, with your website right now,

• 30:06Speaker 01

  how much of an impact has it made on your business having your website updated and reinvigorated?

• 30:12Speaker 02

  Oh, tremendously. We we had a website through another contractor, and we barely got any leads. I probably could count them. And we had it up for over a year or more. And I can count on one hand how many leads we cut off it. And now we've been with you going on 10 months, and we we get leads. It's amazing.

• 30:36Speaker 01

  You're getting leads. And again, if you're watching this show and you say, I feel discouraged. I feel like I'm frustrated. I'm telling you, Jay can do it. You can do it. Next box, box number five, you got to improve that branding, your website, your print pieces, your auto wraps. Everything has to be awesome or nothing. Awesome or nothing. Great or nothing. Jay, how much has it helped you knowing that, hey, you know, frankly, I mean, full disclosure, you know, you're paying us $1,700 a month, and that includes everything. So we guide you down the path, but but knowing that you have a how much, I guess, has that helped you knowing that you have a team that's going to do everything that we're asking you to do from a branding perspective, website, photography, video, search engine, video, online ads, all of that's included in that flat monthly fee?

• 31:20Speaker 02

  It's been tremendous. I can't say enough about it. Carter keeps me accountable. He keeps me focused on working on the business and implementing

• 31:34Speaker 02

  things that we need to work on to keep growing the business. When we first started with you, I had four employees and now I'm up to 10 employees. And it's all because of the work we're getting. We're getting more and more work.

• 31:50Speaker 01

  Amen. And that's why we do it. Now again, money's a magnifier. So if you're watching this show right now and you're a jerk, if you have a lot of money, you'll become a huge jerk. And one thing I have found in my life, I mean this, I mean this, I mean this, Jay, I have seen people in my life in a four-year period of time, five-year period of time, go from a humble, coachable person to a massive jerk. And it hasn't happened once or twice or three times. It's happened a lot because money's a magnifier. And so money just allows you to give more if you're a giver. It allows you to take more steroids if you want to take steroids. It allows you to be cold to people, really cold. If you're a cold, if you're a person who wants to be cold, it allows you to be really cold.

• 32:35Speaker 01

  If you're a person who wants to be nice and giving to the community or the people around you, it allows you to be, to do that to a greater extent. As your company has grown, what has it done for you? And again, I'm not fishing for those numbers, but how, what has it done for you knowing that, well, you know, we've got a little extra money now. We're able to pay the bills, you know, we're not in panic mode. What's that done for you? Just your mindset or you and your family and what you've been able to do?

• 32:58Speaker 02

  Well, first of all, it's been able to give me, it's been able, I've been able to give more to my church. Second of all, I've been able also to bless my employees by buying them some stuff. And one example was you brought up Mike Lindell and we bought bed sheets for everybody and pillowcases for everybody. And I know that's kind of quirky sounding, but I totally got into it. It was a blessing.

• 33:27Speaker 01

  That's the kind of stuff, I'm just telling you folks, once you grow a successful company, it's going to allow you to give more, to be more. Okay, now box number six, you have to have a three-legged marketing stool. Now, we're kind of pacing ourselves, I want to respect your time, but a three-legged marketing stool is you have to have a proven turnkey system in place that allows you to gain more customers without needing to do the following five things, without needing to go viral.

• 33:49Speaker 03

  Hello?

• 33:50Speaker 01

  Because if you, if your business model is based upon you going viral, then you have to think about going viral. Two, it doesn't allow, it doesn't require you to geographically travel the earth. Jay, you don't have to circumnavigate America in order to generate leads. Three, you don't have to be a genius. You don't have to be a genius. What if your marketing plan involved you being a genius and traveling around all the time and going viral, you wouldn't have time freedom or financial freedom. Four, it's profitable. What does it profit you if you have a marketing strategy that makes everyone around you poor and it allows you to gain customers, but you don't actually do it profitably? I mean, what, what, if you have to pay your employees nothing and you don't have any profit left to pay your partners, what's the point of it?

• 34:33Speaker 01

  And the fifth thing, your marketing system, it needs to be something that allows you to create time freedom and financial freedom. Jay, if you had a marketing system that required you to be up at night till 10 o'clock every night responding to things and posting things and going viral for things and constantly reaching out to people on social media, you wouldn't have much in the way of time freedom. So I want to get your thoughts. What's it meant for you and your wife and your family to have a turnkey marketing system that generates you leads day in, day out?

• 34:59Speaker 02

  It's been tremendous. One part of the marketing leg was work, working our dream list with property management companies and with HOA associations and churches, just consistently reaching out to those in places once a week. Now, all of a sudden, we don't have a low period and a high period because of reaching out to those places, we've been, been able to fill the low with service work and keeping our employees employed. It's tremendous.

• 35:33Speaker 01

  Now you have this thing called the dream 100 that you do, and I want you to talk about that. Chet Holmes, the bestselling author of the ultimate sales machine. He's the one that came up with the system. It's the ultimate sales machine, written by Chet Holmes. Incredible book. Chet Holmes, may he rest in peace. But he talks about making a list of your ideal and likely buyers and relentlessly reaching out to them to tell them, hey, we exist and we can solve problems for you. Could you tell us a little bit more about your dream 100 system and how you do that? Because you do it very well.

• 36:01Speaker 02

  Well, I watched your video on your tower of power. And then I just implemented the plan. And that was for a three or four week stretch, we just sent them a one sheet all about us. And then after that, we would show up with a little gift bag and talk about just opportunities that hey, we're just there to help you. And if there's ever a time you need an HVAC company to work on any kind of your systems like fireplaces or heating and cooling, we'll be there. And we'd love to get your packet so that we're all signed up and ready to go. And all you got to do is call us. It's been tremendous.

• 36:39Speaker 01

  Now, again, you are doing it. You're following the systems. That's called the dream 100 system. That's one part of the system. Box number seven, for sake of time, we have to have great sales systems. You got to have sales scripts, recorded calls, one sheets. That's like a marketing brochure. You have to have pre-written emails and a tracking system. We do all that. We're doing all that. Have we done all of it? No. Are we building all of it? Yes, we're getting there. And again, Jay, if you had to describe that the growth you've had, you're stuck in an elevator with somebody and they go, come on, how much growth have you really had? If you had to describe it, I mean, have you, you said you went from what you said, a couple tech or four techs to?

• 37:14Speaker 02

  Four to 10. Yeah, in 10 months. It's been 10 months. Yeah.

• 37:21Speaker 01

  Powerful. I'm telling you, folks, you can do it. If you're watching this and you feel discouraged right now, you can do it. And to quote the guy who follows Adam Sandler around in his movies, you can do it. Yes, Rob Schneider. Yes, you can do it. Okay. Box number eight, you have to determine a sustainable customer acquisition cost. So how much does it cost you to gain a new customer? You have to track that. If you don't track it, again, you You must measure what you treasure. You will slack or you don't track. What am I saying? You have to measure what you treasure. You will slack or you don't track. It is so important. So again, we track all the numbers. So we know that Jay, you're getting business from your dream 100 marketing. You're reaching out to people that don't know you and you're saying, hello, we would love to serve you and provide services for you. And we know it's working because we track. What would happen, Jay?

• 38:06Speaker 01

  If you didn't track weekly, every single week with, with, with Carter and our entire coaching team?

• 38:13Speaker 02

  We would, we'd be lost and we wouldn't know how much money we're spending on advertising. And

• 38:22Speaker 02

  prior to that, we were spending probably a hundred and fifty dollars a week on Google advertising. And now because we're implementing your processes, we're getting Google reviews and video reviews. And you guys are doing the HCL content on our website.

• 38:40Speaker 02

  We're down to like five bucks now a day. Twenty-eight dollars a week spending on Google ads, which is tremendous. And I want to backtrack. One thing Clay, when we talked about the previous one is we didn't have hardly any maintenance agreements signed up with our customers. And so we slowly been working on that. And then we have stand-up crew meetings at seven forty-five. And in that, we, we do some job role shadowing where we try to help our, our techs work with objections, overcoming objections with customers. And that's been tremendous. And that has increased our maintenance program big time. Plus we incentivize our technicians

• 39:24Speaker 02

  with money to talk to our customers to sign up with the three options of a maintenance agreement.

• 39:30Speaker 01

  Again, you're doing a daily huddle. We teach that. We, we teach that, folks. That's something we teach. I'm telling you, if you, if you have a business and you hate yourself, don't do a daily huddle. So we're moving on to box number nine. You have to create, you have to create it to be, to build an organization. You, you have to be organized. What? Yes. So to build an organization, you have to be organized. You can't spend your entire meeting looking for passwords and documents. You've got to save things properly. File, nomenclature, saving passwords in the right place. I can't tell you how many clients I meet with wonderful people. They're going, you know, I haven't updated my website in four years. I say, why not? They say, I can't find the passwords. So you gotta have systems and processes. Box number 10, you gotta manage people. This just in, you can't just hire people. It requires teamwork to make the dream work. Jay, you've got those daily huddles going, those daily standing meetings.

• 40:16Speaker 01

  How much has that impacted you having those daily standing huddles where you get on the same page with everybody before you start your day?

• 40:24Speaker 02

  They're huge. They create a teamwork atmosphere. Everybody knows what needs to happen and what needs to get done. And everybody knows what we, we need to get done to make, to be profitable so that we can then pay our employees more money. That's important.

• 40:43Speaker 01

  Again, folks, there's so many things that Jay's doing. He's doing it well. I'm just super excited for Jay to be able to encourage everybody out there. Box number 11, you gotta have a repeatable, sustainable weekly schedule. There's always one more job, one more opportunity, one more crisis. You gotta build a schedule and Jay, you've done that. You're doing that. It's always something we're working on. Box number 12, again, I mentioned it earlier, it requires teamwork to make the dream work. You've got to have a system in place for hiring, inspiring, training, and retaining. You have to have a system in place to hire, inspire, train, and retain. Once again, you have to have a system in place to hire, inspire, train, and retain. If you cannot find good people, train good people. Yes, even in Seattle, someone says, you can't find good people

• 41:25Speaker 01

  in Seattle? Oh, yeah, you can. People say, you can't find good people in California? Oh, yes, you can. Could you talk about the hiring process, the hiring systems, and how much that's impacted you being able to now find good people, hire, inspire, train, and retain good people?

• 41:38Speaker 02

  Sure. Before Thrive, I would interview people one at a time. And that was a waste of my time. Because sometimes I'd interview four people and there went four hours of my life. And then I learned about the group interview. And so we started scheduling that. And it's been incredible. You can find the A players in those kind of situations. And that's so beneficial to us. And plus, I don't waste four hours. I'm only concentrating on one hour. And it's been super beneficial. I got to also, when I went down to the Thrive Time Conference last month, I got to watch you do the interviews.

• 42:20Speaker 02

  And you just made it so easy and understanding. And I was putting too much stress on myself. And I followed your advice. And then I read the little sheet of paper you handed out. Talking about Adam Sandler and his... I even put that into my interview process.

• 42:41Speaker 01

  It just lightens it up a little bit. It lightens it up a little bit. You know, I'll say this for anybody out there watching. We had 31 people that were supposed to be at our interview on Wednesday night. Thirty-one. Which is more than 30, by the way. And you would think, wow, how are you going to interview 31 people at the same time? And I'm counting. And I... Seven people showed up. But of the seven that showed up, we only had two that I could count that mentally showed up. What am I saying? Only two of those seven even showed up anywhere close to on time. So, and these aren't like early morning interviews. These aren't late night interviews. This is 5:30 PM. So I'm just telling you, folks, you gotta do this process for hiring people. My final question I would ask you, for anybody out there, my final two questions.

• 43:23Speaker 01

  For anybody out there that is not a client, that is not paying our team $1,700 a month to help them start and grow a successful company. Could you describe what kind of impact has it made on you, your business, your family?

• 43:35Speaker 02

  Like I told you earlier in the interview, Clay, I was suffocating. I was, like I said, I was doing the business since 2009. And everything was going through me. And at a point, it's... It's a breaking point and that's where I think businesses just cave in and give up. And I found you on rumble and I started listening to you and I think I told myself that it's possible. This, this guy's system is possible and I can see hope and I could keep the business going. And I just encourage people, if you're on the fence,

• 44:14Speaker 02

  get off the fence and try it. Uh, what do you have to gain? Everything. There's a proven path. There's a way to get through it and there's hope and you know, and the vision becomes clear.

• 44:31Speaker 01

  Final question is, how would you describe the conferences? Cause I never know how you guys are gonna react, you know, because we, people like Dr. Zellner show, show up or Tim Tebow or Eric Trump or we bring in a lot of people. There's, there's, the room is filled with clients who are successful. So we bring up client success stories and the way it works is we do, you know, 30 minutes of teaching and then I do a 15 minute Q and A and those questions are based upon the questions that attendees are writing on the whiteboard. So I never know how it's gonna go. I know we're gonna cover the systems, but how would you describe the conferences?

• 45:01Speaker 02

  They're incredible. They're full of energy. And then when you have a break, you can talk to people that are in the business too and uh, learn from them and also sometimes give it some advice that, hey, I went through that. And so I started doing a calendar and it's helped me keep on task and I started doing a to-do list and it's helping to keep on task and uh, there's hope. There's a way to get out of it and to move on.

• 45:32Speaker 01

  I'll give you the final word, uh, final 30 seconds. Anybody watching this right now? Maybe someone feels down in the dumps. They feel like they are stuck with their business. What do you say?

• 45:40Speaker 02

  No, you're not stuck. I would join and uh, learn from them and implement, be a diligent doer. Just, you know, does it happen in one day? No. Does it happen in one week? No. But if you're just willing to keep trying and peck at it and peck at it, you'll see it turning. You'll see some improvement and you'll get hope and your vision will uh, clear up.

• 46:05Speaker 01

  Jay, thank you so much for your time, for your energy. And for anybody out there, if you learned anything on today's show, I want you to share this show with a friend. Surely you shall. Share. If you're watching this right now and you learned something, share it with a friend. And I would encourage you to check out that website, AbsoluteHeatingCooling.com. Jay's a real guy. He has a real business, a great family. That's AbsoluteHeatingCooling.com. And by the way, folks, a little search engine tip, it does help Jay's website rank higher. Thus, it will benefit him in the short term and the long term if everybody goes to visit that website. So everybody right now, go with me now. Go to AbsoluteHeatingCooling.com. That's AbsoluteHeatingCooling.com. Jay, it's an honor to know you, sir, and we'll talk to you soon.

• 46:42Speaker 02

  Thanks, Clay. It's an honor to talk to you.

• 46:45Speaker 04

  Clay Clark has worked his butt off. I mean that over the last three years, putting on...

• 46:54Speaker 04

  I can't tell you how hard this guy has worked. And I really mean this. This is the last Reawaken event probably ever. I don't know. Maybe if one of us run one of these days, Clay will bring it back.

• 47:05Speaker 04

  Come here, Clay. Come here.

• 47:12Speaker 04

  He is the hardest working, nicest guy who's gone all across the country. He's gone into the lion's den in places that you wouldn't believe. And there's other people up here. Everybody up on this stage has been at a lot of these events. General Flynn, everybody. But we've had some of the greatest experiences you could possibly imagine. We've gone to areas that Republicans have never, ever gone to before. We got attacked in Portland by Antifa. I mean, we have some crazy stories. And he never, ever, ever once backed down. And so, Clay, on behalf of everybody that believes in Make America Great Again, on behalf of our entire family, on behalf of an entire country of patriots, people who love red, white, and blue,

• 47:54Speaker 04

  people who believe in faith, people who believe in our Constitution, people who believe in free speech, we love you and we appreciate you and we appreciate your family and how much

• 48:05Speaker 04

  you've sacrificed and how much you've spent.

• 48:10Speaker 04

  And the greatest thing that'll come out of all of it, aside from winning the presidency of the United States, we'll get to that in a second,

• 48:18Speaker 04

  was an everlasting friendship between Clay and I, because I'm telling you, there's not too many people in the world that have this man's backbone, and his tenaciousness and his perseverance. And so, buddy, I love you. And to General Flynn, thank you. You guys are incredible. You guys are incredible warriors. You guys are incredible, incredible warriors. So, thank you, my friend. Thank you. Clay Clark is here somewhere. Where's my buddy Clay?

• 48:47Speaker 04

  Clay's the greatest. I met his goats today. I met his dogs. I met his chickens. I saw his compound. He's like the greatest guy in there.

• 48:54Speaker 05

  I ran from his goats, his chickens, his dogs.

• 48:57Speaker 04

  So this guy's like the greatest marketer you've ever seen, right? His entire life. Clay Clark, his entire life is marketing.

• 49:04Speaker 06

  4,000% from February to February. Now, I can better that. Okay, Clay, I don't think you know this. I don't think you know this. I'm pinching myself, and if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February in the last two and a half days. So, and the phone's blowing up. Everything's just blowing up. You're right, it is like a rocket ship. So, we're pinching ourselves, actually.

• 49:36Speaker 07

  Clay, my honor, my honor to be on your show. And thank you for all you do. I hear the ripple effects from you are good ripple effects. You know what I mean? People rave about what they learn from you. So, congratulations.

• 49:50Speaker 04

  Clay Clark is here somewhere. Where's my buddy Clay?

• 49:57Speaker 04

  Clay's the greatest. I met his goats today. I met his dogs. I met his chickens. I saw his compound. He's like the greatest guy in there.

• 50:03Speaker 05

  I ran from his goats, his chickens, his dogs.

• 50:07Speaker 04

  So this guy's like the greatest marketer you've ever seen, right? His entire life. Clay Clark, his entire life is marketing.

• 50:15Speaker 01

  Are you looking to start or grow a super-successful business?

• 50:20Speaker 01

  Join Eric Trump, the New York Times bestselling author of The Carnivore Diet, Sean Baker. Join hundreds of real business owner-client success stories at the highest-rated business conference in America. Join Mel K., Pastor Jackson La Meyer, Julie Green, Amanda Grace, Pastor Dave Scarlett, and myself in Tulsa, Oklahoma, November 5th and 6th. Attend the most real, the most authentic, the highest-rated and most-reviewed Ultimate Business Growth Workshop. During this two-day interactive business workshop, you're going to learn everything you need to know to make your business grow. Learn how to generate more sales. Learn how to produce additional high-quality inbound leads. Learn how to create repeatable systems. Learn how to build a successful business. And learn how to do it now.

• 51:05Speaker 01

  If you've ever wanted to learn how to start and grow a super-successful company, this is the event for you. At our two-day interactive business workshop, we will teach you specifically every step that you need to take to start and grow a super-successful company. We will teach you specifically how to get to the top of the Google search engine results, how to dominate artificial intelligence search results, how to market via social media, how to generate more leads, and how to get in front of your ideal and likely buyers. We're going to teach you the step-by-step processes that you need to learn in order to hire, inspire, train, and retain high-quality employees and teammates. We're going to teach you specifically what you need to learn to manage a team of people. We're going to teach you how to manage your finances, how to look at the numbers, and

• 51:50Speaker 01

  to figure out the specific steps that you need to take to create a time-freedom and financial-freedom-producing business. At the Thrive Time Show two-day interactive business workshop, we've been teaching entrepreneurs everything they need to know to start and grow a successful company since 2005. In fact, at our two-day interactive business workshops, we're going to teach you marketing, systems and scaling, human resources, accounting, social media marketing, branding, search engine optimization, sales training, financial management, and so much more. You can learn more and request tickets today simply by going to ThriveTimeShow.com. Yes, you can request tickets today simply by going to ThriveTimeShow.com. That's the website.

• 52:31Speaker 01

  Join Eric Trump, myself, and Team America, live and in person, at the Thrive Time Show two-day interactive business workshop, November 5th and 6th, in Tulsa, Oklahoma.

• 52:44Speaker 03

  My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown probably five times.

• 53:05Speaker 03

  We've added, I think when we first started with you, we had 60 to 65 employees. And now we have a little over 300 employees. Before we got involved with Thrive Time, we didn't really have any systems or processes in place. I've probably been to, oh, in six, seven years, I've probably been to 12 to 13 business conferences. And amazingly, each time I go, I learn something new and I'm so excited to bring it back and show the team about marketing and how to implement.

• 53:42Speaker 01

  Okay, Aaron Antis, November 5th and 6th, guess who's coming back to Tulsa? I will give you a hint. His first name is Eric and his last name is Trump. And his father is the 47th president of these United States. Yes, Eric Trump is joining us once again here September 25th and 26th in Tulsa, Oklahoma for the two-day interactive Thrive Time Show Business Growth Workshop. But Eric Trump is bringing friends. Yes, ladies and gentlemen, Amanda Grace will be in the place. Dr. Stella Emanuel will be here in T-Town in Tulsa, Oklahoma. Julie Green will be on the scene. Mel K. will be here to say, hey.

• 54:25Speaker 01

  Dave Scarlett from the His Glory team will be here. It's going to be a blast-y blast right here in Tulsa, Oklahoma. If you want to start or grow a super successful company, if you want to make your wallet great again, or make your wallet great for the first time, if you want to learn marketing, systems, scaling, human resources, accounting, social media, branding, search engine optimization, sales training, financial management, and more, get your tickets right now at ThriveTimeShow.com. Once again, that's ThriveTimeShow.com. Hey, I'm Ryan Wimpy. I'm originally from Tulsa, born and raised here. I've definitely learned a lot about life design and making sure the business serves you. The linear workflow, the linear workflow for us and getting everything out on paper and documented is really important.

• 55:08Speaker 01

  We have workflows that are kind of all over the place. Having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That's really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It's invigorating. The walls are super, it's just very cool. The atmosphere is cool, the people are nice. It's a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that's here at this facility and basically create it just on our business side. Clay is hilarious. I literally laughed so hard that I started having tears yesterday.

• 55:52Speaker 01

  And we've been learning a lot, which, you know, we've been sitting here, we've been learning a lot, and so the humor definitely, definitely helps. It breaks it up. But the content is awesome, off the charts, and it's very interactive. You can raise your hand. It's not like you're just listening to the professor speak, you know? The wizard teaches, but the wizard interacts and he takes questions, so that's awesome. If you're not attending the conference, you're missing about three quarters to half of your life. You're definitely, it's probably worth a couple thousand dollars. So you're missing the thought process of someone that's already started, like nine profitable businesses. So not only is it a lot of good information, but just getting in the thought-

• 56:37Speaker 04

  Clay Clark is here somewhere. Where's my buddy Clay? Clay Clark! Clay's the greatest. I met his goats today, I met his dogs, I met his chickens, I saw his compound. He's like the greatest guy in the-

• 56:50Speaker 05

  I ran from his goats, his chickens, his dogs.

• 56:54Speaker 04

  So this guy's like the greatest marketer you've ever seen, right? His entire life, Clay Clark, his entire life is marketing.

• 57:00Speaker 01

  People don't know this, but the Trump Organization has thousands of employees. There's not 50 employees. The Trump Organization, again, most people don't know this, but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th President of these United States, he needed a competent man to run and execute his business plans.

• 57:21Speaker 01

  So the man that runs the Trump Organization for Donald J. Trump, as he was the 45th President of the United States, and now the 47th President of the United States, is Eric Trump. It's Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look

• 58:05Speaker 01

  at it. And this is the man behind the business for the last, pretty much since 2015, he's been the man behind it. So you're talking, we're into nine, going into 10 years of him running it. And we get to tap into that knowledge. That's going to be amazing. Now, think about this for a second.

• 58:21Speaker 07

  But Clay Clark, man, he is one character.

• 58:28Speaker 07

  It's a good word for him, character. Yeah, that is it.

• 58:33Speaker 07

  Driven, smart. And I've never met a guy who was so hyper all the time. He's doing so much good. And then I met his mother, and she just says, she just lets him be Clay Clark. I mean, so he's endorsed by his mother. And he's doing magnificent work. So it was great meeting you out there and all the people that he surrounds himself with. His Clay Clark starts his days at 5 o'clock in the morning. Oh, it's incredible. Yeah, he's like, he's a machine. He's a machine. But his, you know, I had problems with my company starting at 9 o'clock. Yes, hundreds of people showing up at 5 a.m. in Tulsa, Oklahoma.

• 59:18Speaker 07

  Man, he's a leader of a leader. He's fantastic, man.

• 59:22Speaker 01

  No, he is. The lineup continues to grow, and this is how we do our tickets here at the Thrive Time Show. If you want to get a VIP ticket, you can absolutely do it. It's $500 for a VIP ticket. We've always done it that way. Now, if you want to take a general admission ticket, it's $250 or whatever price you want to pay. And the reason why I do that, and the reason why we do that is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it's like to be in a tight spot. So if you want to attend, it's $250 or whatever price you want to pay. That's how I do it. And it's $500 for a VIP ticket. Now, we only have limited seating here, but the most people we've ever had in this building was for the Jim Brewer presentation. Jim Brewer came here, the legendary comedian Jim Brewer came to Tulsa, and we had 718 people.

• 1:00:07Speaker 01

  And I thought to myself, there's no more room. I felt kind of bad that a couple of people had VIP seats in the men's restroom. Oh, no, I'm just kidding. But I thought, so I thought, you know what? We should probably add on. So again, if you want to get tickets for this event, all you have to do is go to ThriveTimeShow.com. Go to ThriveTimeShow.com. When you go to ThriveTimeShow.com, you'll go there, you'll request a ticket, boom. Or if you want to text to me, if you want a little bit faster service, you say, "I want you to call me right now." Just text my number. It's my cellphone number, my personal cellphone number. We'll keep that private between you, between you, me, everybody. We'll keep that private in anybody. Don't share that with anybody except for everybody. That's my private

• 1:00:45Speaker 01

  cellphone number. It's 918-851-0102. 918-851-0102. I know we have a lot of the Spanish-speaking people that attend these conferences, and to be bilingually sensitive, my cellphone number is 918-851-0102. That is not actually bilingual. That's just saying "Juan" for a "one." It's not the same thing. I think you're attacking me. Now, let's talk about this. Now, what kind of stuff will you learn at the Thrive Time Show workshop? So Aaron, you've been to many of these over the past seven, eight years, so let's talk about it. I'll tee up the thing, and then you tell me what you're going to learn here, okay? Okay. You're going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah. We're going to dive into, you know, so many people say, "Oh, you know,

• 1:01:28Speaker 01

  I got to get my brand known out there," like the Trump brand, right? You want to get that brand out there. It's like, how do I actually make people know what my business is?

• 1:01:38Speaker 05

  And make it a household name. You're going to learn some intricacies of how you can do that.

• 1:01:43Speaker 01

  You're going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can't sell. So we're going to teach you sales. We're going to teach you search engine optimization, how to come up top in the search engine results. We're going to teach you how to manage, how to manage people. Aaron, you, I mean, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors and most people struggle with managing people. Why does everybody have to learn how to manage people?

• 1:02:10Speaker 05

  Well, because first of all, people are, you either have great people or you have people who suck. And so it can be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes and you're really good at selecting great ones. And we have a process, we teach about how to find great people. When you start with the people who have a great attitude, they're teachable, they're driven, all of those things, then you know, you can get those people all pulling in the same direction.

• 1:02:44Speaker 01

  So we're going to teach you branding, marketing, sales, search engine optimization. We're going to teach you accounting. We're going to teach you personal finance, how to manage your finance. We're going to teach you time management. How do you manage your time? How do you, how do you, how do you get more done during a typical day? How do you build an organization if you're not organized? How do you do, how do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two day interactive business workshop. Now let me tell you how the format is set up here. And again, folks, this is a two day interactive 15. Think about this, folks. It's two, it's two days. Each day it starts at 7:00 a.m. and it goes until 5:00 p.m. So from 7:00 a.m. to 5:00 p.m., two days, it's a two day interactive workshop.

• 1:03:27Speaker 01

  The way we do it is we do a 30 minute teaching session and then we break for 15 minutes for a question and answer session. So Aaron, what kind of great stuff happens during that 15 minute question and answer session after every teaching session?

• 1:03:39Speaker 05

  I actually think it's the best part of.

• 1:03:41Speaker 07

  About the workshops because here's what happens. I've been to lots of these things over the years. I've paid many thousands of dollars to go to them and you go in there and they talk in vague generalities and they're constantly up selling you for something trying to get you to buy this thing or that thing or this program or this membership and you don't, you leave not getting your very specific questions answered about your business or your employees or what you're doing on your marketing. And what's awesome about this is we literally answer every single question that any person asks and it's very specific to what your business is.

• 1:04:15Speaker 01

  And what we do is we, we allow you as the attendee to write your questions on the whiteboard.

• 1:04:19Speaker 07

  Yep.

• 1:04:20Speaker 01

  And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15 minute break to, to stretch and to make it entertaining when you're stretching. And this is a true story. When you get up and stretch, you'll be greeted by mariachis. There's going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, there's just-

• 1:04:40Speaker 07

  You had a crocodile one time. That was, that was pretty interesting.

• 1:04:43Speaker 01

  You know, I, I, I should write that down and-

• 1:04:45Speaker 07

  I feel sorry for that one guy that we lost.

• 1:04:48Speaker 01

  The crocodile, we duct taped its, its face so that it, right? We duct taped-

• 1:04:51Speaker 07

  No, it was a baby crocodile.

• 1:04:53Speaker 01

  And it was duct taped.

• 1:04:54Speaker 07

  Yeah, duct taped around the mouth so it didn't bite anybody, but it was really cool passing that thing around and-

• 1:04:58Speaker 01

  I should, I should do that. I should- We have a, a small petting zoo that will be assembled. It's going to be great. And then you're in the company of hundreds of entrepreneurs. So there's not a lot of people in America today. In fact, there's less than 10 million people today, according to US debt clock, that identify as being self-employed. So if you have a country with 350 million people, that means you have less than 3% of our population that's even self-employed. So it's, you only have three out of every 100 people in America that are self-employed to begin with. And when Inc. Magazine reports that 96% of businesses fail by default, by default, you have a one out of a thousand chance of succeeding in the game of business.

• 1:05:36Speaker 07

  It's tough.

• 1:05:37Speaker 01

  But yet the average client that you and I work with, we can typically double this. And this is no, no, no hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner- We can typically double the size of the company within 24 months. Yeah. Double, and you say double? Yeah, there's businesses that we have tripled, there's businesses we've grown 8X. There's so many examples you can see at ThriveTimeShow.com. But again, this is the most interactive, best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet.

• 1:06:12Speaker 03

  I was looking to learn how to take my business, like they've said today, from being very successful to being systematic. I've got a very successful practice in three different cities. Make good money. Just wanted to take it to the next level with systems and processes to where I can drive my cars more.

• 1:06:40Speaker 01

  Paul Hood.

• 1:06:41Speaker 03

  I've been a CPA for 33 years.

• 1:06:43Speaker 01

  And what kind of growth have you and your great team had here over the past, let's say, five, six years?

• 1:06:48Speaker 03

  The last five, when I met you five years ago, we were doing 3 million. This year we'll be, we'll do 24 million.

• 1:06:55Speaker 01

  And you say, Clay, I still, I'm not going to get a ticket unless you give me more. Okay, fine. We're going to serve you the same meal both days. True story. We have, we cater in the food and because I keep it simple, I literally bring them the same food both days for lunch. It's Ted Escudzito's, an incredible Mexican restaurant. That's going to happen. And someone says, I want more. This is not enough. Give me more. Okay, I'm not going to mention their names right now because I'm working on it behind the scenes here, but we've got one guy who's given me a verbal to be here. And this is a guy who's one of the wealthiest people in Oklahoma and nobody really knows who he is because he's built systems that are very utilitarian, that offer a lot of value.

• 1:07:36Speaker 01

  He's made a lot of money in the, it's the, it's where you rent, it's short term, not, it's where you're renting storage spaces. He's a storage space guy. He owns the, what do you call that? The rental, the? Storage space? Storage units. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis, but they're not like customer facing. Most people don't know. Who owns the mini storage facility or most people don't know who owns the warehouse that's passively making money. Most people don't know who owns the railroad cars, but this guy, he's given me a verbal that he will be here and we just continue to add more and more success stories. So if you're out there today and you want to change your

• 1:08:16Speaker 01

  life, you want to give yourself a incredible gift, you want a life-changing experience, you want to learn how to start and grow a company, go to ThriveTimeShow.com, go there right now, ThriveTimeShow.com, request a ticket for the two-day interactive event. Hey, how's it going? I'm Thomas Cross and owner and founder of Pool Package Media in Dallas, Texas. I've been a coaching client with Clay Clark since the beginning of our business. We started about a year ago, August of last year. I had no clients, no idea what we were doing, no clue really what was going on. And now we've grown to where we've got six photographers, got office space here. I have an admin, sales person that works for

• 1:09:00Speaker 01

  us full-time, developing an online system and a lot of that growth we attribute to Clay helping us. And there's so many things that, no, I mean, his stuff is not revolutionary. It's not this crazy walk on hot coals and all this stuff. It's just real, real stuff. It's gonna be a blast-y blast. There's no upsells. Aaron, I could not be more excited about this event. I think it is incredible and there's somebody out there right now, you're watching and you're like, but I already signed up for this incredible other program called Smoke Your Way to Thin. You think that's gonna change your life. I promise you, this will be 10 times better than that.

• 1:09:37Speaker 03

  It's like I picked the wrong week to quit smoking.

• 1:09:40Speaker 01

  Don't do the Smoke Your Way to Thin conference. That is, I've tried it, don't do it. Yeah, chain smoking is not a viable, I mean, it is life-changing. It is life-changing. If you become a chain smoker, it is life-changing. Not the best weight loss program though. Right, not really. So if you're looking to have life-changing results in a way that won't cause you to have a stoma, get your tickets at ThriveTimeShow.com. Again, that's Aaron Antis. I'm Clay Clark and reminding you and inviting you to come out to the two-day interactive Thrive Time Show workshop right here in Tulsa, Oklahoma. I promise you, it will be a life-changing experience. We can't wait to see you right here in Tulsa, Oklahoma.

• 1:10:25Speaker 01

  What kind of growth have you had since you and I've been working together over these past few years? 3.45 million. I got those stats before I got on here. So you've grown by 3.45 million? Yeah, 3,450,000. Would that be like if you took the combined revenue and maybe doubled it? Have we gone up by? About, almost three, not quite.