One Big Idea 5 - Driving Institutional Growth: From Inner Leadership Healing and Career Reinvention to AI-Driven Search Authority

One Big Idea 5 - Driving Institutional Growth: From Inner Leadership Healing and Career Reinvention to AI-Driven Search AuthorityIn this episode of One Big Idea, host Josh Elledge connects with Hannah Dalby, Charles McLachlan, Axel Meierhoefer, Bill Quateman, and Eddie Yi to examine the core strategies necessary for personal transformation, wealth creation, and long-term business authority. Hannah Dalby, Founder of Recovery Jungle, kicks off the conversation by addressing how unresolved executive trauma directly sabotages organizational health. Charles McLachlan, CEO and Founder of Portfolio Executive development, then shifts focus to career resilience, offering a blueprint for senior professionals to reclaim authority after sudden corporate setbacks. Next, Ideal Wealth Grower Founder Axel Meierhoefer provides a strategic framework for acquiring turnkey real estate to secure long-term financial freedom. Bill Quateman, Owner of Advanced BioCell, explores the critical intersection of gut health and executive mind care. Finally, Ditans Group CEO Eddie Yi closes the episode by breaking down how local service brands can optimize their digital footprint to earn trust within AI-driven search engines. Why Emotional Awareness Is the Key to Better Leadership and Relationships with The Jungle's Hannah DalbyWhen corporate environments suffer from toxic dynamics, high turnover, and widespread employee burnout, executive leadership teams often mistakenly blame external factors or simple workplace stress. Human integration expert Hannah Dalby explains that her "one big idea" exposes a much deeper root cause: organizational crises are fundamentally leadership crises. When executives operate with unresolved emotional wounds, they unconsciously project those personal insecurities, control issues, and anxieties onto their team members through psychological transference. Because work environments significantly shape an employee's nervous system, a leader's unexamined emotional baggage creates a trickle-down effect that degrades company culture, damages team productivity, and leaks into the personal lives of their staff. To construct a truly resilient organization, executive leaders must move beyond superficial wellness programs and commit to deep self-observation and somatic integration. Hannah highlights that because emotional trauma is physically stored within the body, cognitive strategies alone cannot resolve reactive leadership behaviors. Leaders must learn to pause when triggered, identify underlying physical sensations, and sit with emotional discomfort rather than projecting it onto direct reports. By engaging in body-based somatic practices, securing gender-matched facilitation, and modeling radical vulnerability, executives can dissolve stuck emotional energy, heal workplace culture at the top level, and build a high-performing organization rooted in authentic trust. Rebuilding Your Career and Confidence After Being Discarded by the Job Market with The Portfolio Executive's Charles McLachlanSenior executives and corporate leaders over fifty frequently face a sudden and brutal market reality: despite decades of proven success, an unexpected corporate restructuring can leave them discarded on what Charles McLachlan calls the "executive scrapheap." In an era dominated by corporate age bias and hyper-specialization, experienced professionals often find their job applications going completely unanswered for months, leading to severe financial strain, social isolation, and an identity crisis. When an executive's self-worth is entirely tied to a corporate title, facing prolonged unemployment erodes personal confidence, straining relationships and making a return to traditional employment seem nearly impossible. To escape this cycle and successfully rebuild professional authority, Charles outlines a multi-stage framework centered on career diversification and proactive networking. Executives must first break the psychological isolation by practicing daily gratitude, engaging in skill-based volunteering for non-profits to restore their sense of purpose, and expanding their network far beyond former corporate colleagues. Rather than endlessly applying to traditional corporate roles, senior leaders can reinvent their careers by transitioning into portfolio or fractional executive roles—leveraging their vast industry expertise across multiple clients simultaneously. By developing a distinct personal brand and creating thought leadership content, experienced professionals can turn a devastating corporate setback into a thriving, independent practice. Real Estate Investing for Long-Term Wealth in the Age of Abundance with The Ideal Health Grower's Axel MeierhoeferThe traditional perception of real estate investing—dealing with late-night maintenance calls, chasing down tenant payments, and managing property repairs—prevents many busy professionals from building passive wealth. Dr. Axel Meierhoefer shares his core thesis that true financial independence comes from acquiring income-producing assets without taking on the operational burdens of a hands-on landlord. As rapid advancements in artificial intelligence and corporate automation disrupt traditional job security, owning tangible, cash-flowing real estate provides a vital, inflation-resistant hedge that secures a family's financial future over the long term. To build a scalable real estate portfolio remotely, Axel emphasizes the strategic power of partnering with vetted turnkey providers. These vertically integrated companies handle the entire life cycle of property ownership—from market research and property acquisition to full renovation and ongoing tenant management—allowing investors to access high-yield markets in favorable regions regardless of where they live. By leveraging conservative financing, allowing rental income to pay down property debt, and prioritizing steady monthly cash flow over speculative appreciation, investors can systematically multiply their capital returns. Consistently acquiring income-generating assets year after year establishes a resilient financial foundation capable of navigating any economic shift. The Life-Changing Benefits of Mental Focus and Quiet Time with Advanced BioCell's Bill QuatemanIn the fast-paced world of executive leadership and corporate performance, physical vitality and mental clarity are frequently compromised by poor lifestyle habits and unmanaged stress. Bill Quateman explains that his "one big idea" centers on going beyond basic self-care to master mind care—the practice of controlling mental focus, practicing metacognition, and intentionally directing thought patterns to drive superior health and business outcomes. Because the gastrointestinal tract contains millions of neurotransmitters and produces the vast majority of the body's serotonin, physical health and mental focus are intrinsically linked to gut health, making the elimination of processed foods, artificial sweeteners, and inflammatory additives essential for peak cognitive function. Optimizing executive performance requires a holistic approach that pairs advanced physiological therapies with deliberate mental discipline. Bill advocates for incorporating specialized wellness modalities—such as hair tissue mineral analysis, ozone therapy, and cellular support— alongside creating dedicated "fortresses of solitude" within the home to support nervous system recovery. By committing to deliberate quiet time, practicing daily self-observation, and consciously shifting attention toward positive, light-filled goals, leaders can harness neuroplasticity to lower stress and enhance strategic clarity. Cultivating a calm mind and a healthy body enables executives to reduce decision fatigue, show up authentically, and lead their organizations with sustained vitality. Growing Your Practice by Earning Trust in AI-Driven Search with Ditans Group's Eddie YiThe traditional search engine optimization playbook is undergoing a massive transformation as artificial intelligence becomes the primary gateway for online discovery. Digital strategist Eddie Yi highlights that his foundational framework targets this paradigm shift: succeeding in modern search is no longer about simply ranking for specific keywords, but about establishing deep digital trust so that AI engines actively cite and recommend your brand in generated overviews. As prospective clients ask complex, conversational questions online, AI overviews answer queries directly on the search page, making traditional websites invisible unless they serve as trusted, authoritative sources for those AI systems. To adapt to this evolving digital landscape, healthcare practices and local service providers must shift from superficial keyword tactics to comprehensive authority building. Eddie advises business owners to audit their digital presence against common pre-purchase customer questions, structure website data with advanced schema markup, and publish deeply educational, expert-led content. Furthermore, businesses should implement systematic review processes that capture keyword-rich client feedback and transcribe audio content like podcasts into indexable text. By demonstrating consistent expertise, transparency, and authority across every digital touchpoint, brands can ensure they are recognized, trusted, and recommended by both human searchers and AI algorithms. Links Mentioned in the EpisodeHannah Dalby on LinkedIn: https://www.linkedin.com/in/hannah-dalby-407b4b92/Recovery Jungle Website: <a href="https://recoveryjungle.com.au" rel="noopener noreferrer"...

• 0:03Speaker 00

  Welcome to The Thoughtful Entrepreneur. You asked for it, so we made it happen. Every Friday, we're doing something a little different. Instead of one long conversation, we're packing in four of them, four experts, four big ideas, all in about the same time it takes to drink your morning coffee. We call it One Big Idea Friday, and the format is simple. I ask each guest one question, and they bring their single best idea for business leaders who want to grow without the noise. No fluff, no rambling, just the thing they actually want you to remember. I'm Josh Helig. Let's get into it.

• 0:43Speaker 00

  With our next one big idea, we've got Hannah Dalby. Hannah, you are the founder of Integrated AF. You are a, I'm sorry, let me say that again.

• 0:56Speaker 00

  With us right now, Hannah Dalby. Hannah, you are the founder of The Jungle. You're found on the web at IntegratedAF.com. It's so great to have you. Hannah, we would love to hear your one big idea.

• 1:12Speaker 01

  Thank you so much. My one big idea is that we don't have an addiction problem, a health problem, or a addictive addiction crisis. Neither of those things are the crisis. It is a leadership crisis. And what I mean by that is everything comes from the top. And I work with these people day in, day out, and whether it's a CEO who can't put down work, or someone who can't stop drinking, or the mother who overfunctions and can't actually take time to stop, underneath all of that is the same unmet needs. And this happens through, we're going to work for how many hours a week for most of our life, and in these environments is where we develop our nervous systems, where we develop everything

• 1:55Speaker 01

  that's going on in our lives, and we take that home. And when that's not, when we're not getting those needs of being seen, heard, understood, met in those places, it comes back into home, it comes back into our relationships, it comes back into how we raise our children, into how we take care of ourselves. And this starts at the very, very top. So as a leader, if we've got what I would call, so I think the most important thing is actually understanding transference and countertransference, which should be a really big part of general understanding. It's not even done very well in the mental health industry. And what this means is we're projecting our unresolved emotional stuff onto the people around us, onto our team,

• 2:40Speaker 01

  onto our partners. And when we don't understand this, we start pushing this out into our culture, into our policy, into how we treat our teams. And if we were to understand this, we would treat people differently, we would treat ourselves differently, we would get our own needs met first, so it's not getting leaked out in a shadowy ways all through our companies, which then leaks back into home environments of our entire employees and our entire culture. And so, an example of this is like, in my early career, I was the number one salesperson in the country in this job, and I was also an athlete. And I was doing this double life, and I was working really early, leaving early, and getting all of my own needs met. And

• 3:22Speaker 01

  I was punished for it by my manager. And I was, you know, you can't have autonomy, you can't do this. And there was so much volatility inside of that, that I ended up leaving. And I didn't, like, they didn't lose someone that was emotional and, you know, doing bad. They lost their top performer in the company because the manager couldn't deal with his own control needs for his own life. That transference of what I was triggering in him ended up making him treat me terribly, and they lost their absolute best performer. Had he understood what was happening inside of him, and was able to cultivate that within himself, a very different situation would have happened. Now, I've experienced it in

• 4:03Speaker 01

  my own company, where I had abandonment wounds that I hadn't dealt with. And so, I would allow people to walk all over me, I wouldn't set boundaries. And so, that caused so much stress in my own system that my entire team felt that stress. So I wasn't getting what I needed met, they weren't getting what they needed met, everyone was at high stress, all the addictive behaviors, you could see them coming online. How do we avoid all of this high stress? Once I dealt with that fundamental abandonment wounding, I was able to set boundaries really strongly, which gave me more respect inside of the business. The stress came down because I was getting what I needed met, the company was getting what it needed met. And then I was able to see, hear, and understand my team, stress

• 4:48Speaker 01

  comes down, everyone feels that they're getting their needs met, and then performance increases, the way they go home increases, my personal life gets better, their personal life gets better, just by me undoing the wounding inside of myself. I've seen it with clients that have high-level jobs as leaders inside of executives, when they start doing this fundamental work, they stop reacting, and projecting all of this stuff onto the people around them. And then everyone's going home in a better place, they can start putting more energy back into their health, back into their families, back into their partners. So, the invitation inside of this is, as a leader, if you're in charge of other human

• 5:32Speaker 01

  beings, what you can do is start taking care of yourself first. What are you projecting out into the world? What are you getting triggered by, by your team? What decisions are you making to have some unconscious need met, that could be met in some other way from a conscious place, without leaking into your entire environment, into your entire culture?

• 5:57Speaker 00

  Well, Hannah, this is, oh, I'm sorry, one final thought. Yes, please, yes.

• 6:02Speaker 01

  Yeah, well, I guess, I guess I think the point is, right here is, if you could do anything this week, is when you start to notice that someone's triggering you about something, if someone really, really, really upsets you, have a look at, is this about them, or does this keep happening over and over and over again in your life with different people? Because if that's the thing, it's not information about that person, it's information about you. And if you take some time to actually sit with that, and don't respond until you have a look at, what is it triggering here? What need am I not being met? This is the work that leaders need to do.

• 6:38Speaker 00

  I love that. This is honestly one of the best one big ideas that we've had so far. And it's one that, Hannah, I know that I've had to do so much work on. And, you know, what you said there at the end, I think is just so key, is when you feel yourself having maybe a disproportionate reaction. Now, it takes a little bit of introspection to even recognize that you might be having a disproportionate reaction, but if you find yourself ruminating over something, is that necessary? Or, you know, the two words I like,

• 7:17Speaker 00

  or I have to, you know, I'll refrain to myself, is get curious. What's going on there? And I understand, Hannah, that this is the work that you do. Would you mind sharing just a little bit about the work that you do with The Jungle? And I think some of this is kind of funny, because I was actually thinking, I don't know if this is connected in any way, some of this is kind of Jungian that you're talking about, you know, Carl Jungian? And I don't know if that's intentional, but The Jungle, the Jungian. So, anyway, I absolutely cannot emphasize how important this work is, you can get good. And it really is, it's

• 7:57Speaker 00

  like developing a muscle, so that you can figure out, you know, why are you reacting in that way? And heaven forbid, you're taking it out on other people, but a lot of us do. All right, I'm sorry, Hannah, tell us about the work that you do with The Jungle. And by the way, I love your website, Integrated, what was the URL? It was Integrated AF?

• 8:17Speaker 01

  AF.com.

• 8:19Speaker 00

  Yes, IntegratedAF.com. Hannah, share with us what you do.

• 8:24Speaker 01

  So, rather than dealing with all of this stuff from the mind, we actually deal with it from the body. So, when you talk about this, like, okay, what's happening here? We go into those sensations into the body, and resolve it from a somatic point of view, resolve it from a where did this first come from point of view, get these sensations inside of the body to speak, to be rewritten, to be resolved, for parts to, like fragmented parts to come back together, where when these triggers happen, you're no longer getting a physical reaction. And when you do get a physical reaction, you've actually got the capacity to sit with it and be with it, and figure out what it wants, to figure out

• 9:04Speaker 01

  what need is not being met. And so, it's actually permanently undoing all of this old emotional stuck, the triggers and energy in the system, so that you can now operate from a fully integrated human, and lead from a place of alignment and integration as a whole human.

• 9:26Speaker 00

  Hannah Dalby, again, you're the founder of The Jungle. You're found on the web at IntegratedAF.com. Hannah, thank you so much for your one big idea.

• 9:37Speaker 01

  Thank you so much, Josh.

• 9:42Speaker 00

  With our next one big idea, it's Charles McLachlan. Charles, you are the founder and CEO of the Portfolio Executive Growth Academy. You are also a podcast host of the Portfolio Executive Community. Charles, it's great to have you. I'm so excited to hear your one big idea.

• 10:06Speaker 02

  Thank you, Josh. I want to introduce you to the idea of the scrap heap challenge. So if you look out there, there's this dirty little secret in the corporate world, which is for more and more people, even though they're senior, even though they're VP, at 40, sorry, at 50, they're likely to end up on the scrap heap. What does that really look like? It looks like the situation where suddenly your job comes to an end. Suddenly, you have no opportunity to find a new one. And even though you've done 100 job applications, even though you have been out there rattling cages in your network,

• 10:48Speaker 02

  you've ended up on the scrap heap. Now, what does that truly mean? Well, surprisingly, some of the people I'm talking to, 12, 18, 24 months into this job search process, they've run out of money. Their partners left them, cleared out the bank accounts, they're on their own, and sooner or later, they can't afford where they're living, and they're sofa surfing with friends. But these are people who've worked for big brands, they've got careers that you'd love, and yet, suddenly, they've hit that gray ceiling where actually corporate is unable to engage with them successfully. And they

• 11:32Speaker 02

  feel like their lives have come to an end. Their identity, which was working 60 hours a week in a prestigious organization, getting a high six-figure salary, all come to an end.

• 11:44Speaker 02

  The clubs they were part of, they no longer can afford to be members. And anyway, what would you say if you turned up and they said, "What are you doing, Charles?" Well, I'm on the scrap heap. So people hide this, they keep it secret, they don't want other people to know. It's not just a myth that in the UK, you have people who've got an annual train ticket to get into work in the city of London, they're made redundant, they carry on with their spouse, take you into the train station every morning, get on the train, go into the city, until their annual season ticket runs out, and then suddenly they have to bring home to their family, they're out of work, they're out of money,

• 12:25Speaker 02

  and all of their self-esteem is destroyed. So the scrap heap challenge is not only how to survive when you're on the scrap heap, how to get off the scrap heap, but also the things you can do now, so you never end up on the scrap heap. And for so many of the people I talk to, it's too late. They are on the scrap heap, they've run out of resources, they no longer believe in themselves, in fact, nobody believes in them either, they've downsized their home, they've spent their money on lots of expensive consultants who are meant to transform their lives, and now they're at the end of the road. Tragic waste

• 13:06Speaker 02

  of some of the greatest talent we built over the last 30 or 40 years. Suddenly, they're in a situation where they're living hand to mouth, and on a bad day, they can't even afford a burrito. So if you feel that you are part of this scrap heap challenge, what are you going to do about it? Are you brave enough to put your hand up and say, "Yes, I need help too. Yes, I want to work with other people who are going to defeat this scrap heap challenge"? Because the scrap heap challenge is about people coming together, supporting one another to transform their lives, and restarting from sometimes the depths of despair.

• 13:46Speaker 00

  Yeah. Hey, Charles, I'm sorry. Would you mind if we did it one more time? I'm so sorry to ask this. But so that was, if I could, so it was doom and gloom, but what I'd like to do is offer some ray of hope, if we could, if that'd be all right? So that it's a little bit more than just identifying the problem, but that we also we want to just give some, okay, here's the situation, here's why it happens, it's very common, if this is happening to you, you're not alone. And guess what? There are some things you could do. Now, this is what I do professionally, but let me give you a

• 14:30Speaker 00

  few general ideas. If you feel yourself, could we do that?

• 14:35Speaker 02

  Yeah, sure.

• 14:35Speaker 00

  Okay, great, great, great. I just, I feel like that's going to be a lot better, because otherwise, it just feels like a giant wind-up for a pitch, you know what I mean? So I just want to make sure that folks feel like they got something out of that. Okay, here we go. Let me redo this real quick, I'll do the intro. Thank you, by the way. Sorry, it's, you know, it's a kind of a tight formula that we're looking to try to make sure that the three and a half minutes is kind of complete by itself. Okay, here we go. Just one second, here we go.

• 15:13Speaker 00

  With our next one big idea, it's Charles McLachlan. Charles, you are the founder and CEO of the Portfolio Executive Growth Academy. You are found on the web at portfolioexecutive.biz. Well, Charles, it's great to have you. Please, share with us your one big idea.

• 15:33Speaker 02

  Yeah, I want to talk about the scrap heap challenge. I want to talk about the fact that there's this dirty secret in corporate life, where too many people, even if they're very senior professionals, post 50, end up on the scrap heap. And what can that really look like? It means that when you've lost your job, you're never going to get another one. I've spoken to people who've applied literally for hundreds of jobs, and 12, 18, 24 months later, they've run out of hope, they've run out of opportunity, they've run out of money. In fact, some of the people I'm talking to are sofa surfing with friends

• 16:11Speaker 02

  because they can't even afford to pay rent. But what is the way that you can change that situation? Well, the first thing is, be prepared. You can avoid getting on the scrap heap by doing some very simple things, like ensuring that you have enough money to survive an extended period of unemployment, to make sure you have a network which is not just the people you work with in your company, but are the people you'd love to work with when you leave the company. By ensuring that you have a brand that is more than just, "I used to work for X," that you are seen as an authority in a particular way of thinking,

• 16:55Speaker 02

  you have a particular approach to your life, you are distinctive. So that's how you can avoid it. But if you're on it, if you feel you're on the scrap heap, then there are three things I would say you need to do. You need to start rebuilding your self-esteem, and the way, most powerful way of doing that is actually to volunteer. If you go out and give things to other people, then you will start to be valued for who you are, and not just the big job you used to have. Then think about gratitude. If you find things you can be grateful for, every single day, bit by bit, the perspective you have on the world will change. Bit by bit, you'll start to see the hope that's out there. Bit by bit,

• 17:38Speaker 02

  you'll realize, however dire your situation, it could be worse, because there's at least something you've been grateful for each day. And finally, don't allow this to be a secret. Join up with other people who are facing this challenge. We can break this together, but on your own, you'll think you're the only one, because those who are around you may also be pretending they've still got that big job, or that big opportunity, or they're about to launch their big company, but actually, deep down, they know they're on the scrap heap. So together, we can break this, but alone, we will just end up only on the scrap heap. The great joy of things on the scrap heap is they can be recycled

• 18:21Speaker 02

  and built into something new and exciting. But while you're sitting on the scrap heap, just rust away. So join with others and break out of the scrap heap. Join the scrap heap challenge and make a new future.

• 18:35Speaker 00

  Yeah. So how can someone do a kind of a scrap heap challenge, just locally by themselves? And I want to ask you about what you do, but it sounds like you laid out some great tips there of just connecting with others. I love that owning your brand, that that's quite brilliant. I agree with you, independent of your role or position, but to actually be a leader within the industry is kind of the vibe I get from that.

• 19:02Speaker 02

  Yeah, well, one of the things I think, before you get on the scrap heap, is your potential clients, when you step away to create your own future, are probably going to be your suppliers, or the clients that you've got, or the professional services firms that you are engaged with. So think beyond your current role in your current position. Build that wider network. And then reskill yourself. You know, some people have been in roles where they've never had a business development or client-facing function. There's a guy I used to work with, and he was a finance director, he'd never, ever spoken to a client, and he was a trainspotter, that was his hobby. So an introverted, solitary

• 19:45Speaker 02

  kind of soul, and over the time we worked together, he's now stepping out and building a vibrant future for himself by engaging with people. And he's started to realize that actually, he loves helping and working with people, and being an accountant was just what his parents wanted him to do, so he had a proper profession.

• 20:06Speaker 00

  Well, Charles, your website, portfolioexecutive.biz. I see that you've got a booklet that you give or workbook that you give away. It looks great. It's called Your Pathway to a Successful Second Half Career. Again, your website, portfolioexecutive.biz. How do you help folks? Just real quick, in about 30 seconds here, you know, what is it that you do? And from our friend that's listening to our conversation right now, what would you recommend their next steps be?

• 20:33Speaker 02

  Well, I'm passionate about helping individuals, but I've also got a group. And within the website, you'll see there's a community. So the first thing is just to get in touch. And let's talk about how you can start to deal with the scrap heap challenge. If you send an email to this email address, then scrap heap challenge at portfolioexecutive.biz. I know what you want to talk about. And nobody else needs to know until you're ready to share it with somebody else.

• 20:58Speaker 00

  I love it. Charles McLachlan, again, you are the founder and CEO of the Portfolio Executives Academy. You're found your website is portfolioexecutive.biz. Thank you so much for sharing your one big idea, Charles.

• 21:13Speaker 02

  Thank you.

• 21:17Speaker 00

  With our next one big idea, we've got Dr. Axel Meierhoefer. Dr. Meyerhofer, you are the founder of Ideal Wealth Grower. You're found on the web at idealwealthgrower.com. Well, Dr. Axel, it's great to have you. Please share with us your one big idea.

• 21:37Speaker 03

  Hey, Josh. Yeah, nice to be with you again. So what I want to talk to you about and to your audience today is that people come to me and say, hey, you know, I would really like to invest in real estate, but where I live, it's really expensive. And I don't want to have another job. Well, I don't want to really get too deep into it. But I also don't want to do this kind of mutual stuff, mutual fund stuff, where I'm putting money in, and I don't know what happens to it. And so I looked at that and found a way that's basically the big idea is how can you invest where the properties perform the best, you get most for your money, without having to be close to it. And most places are like in the Midwest, in the South,

• 22:22Speaker 03

  you know, like in some of those states where the ratio between price and rent that you can get is really, really good. And so I call that turnkey investing. And the big idea is you find a company that has a construction division, a real estate agency, and proper property management, professional property management under one roof. And then you can be kind of like the benevolent owner. They do all the work. They give you the property. They maintain it. They find the tenants. And all you do is basically owning it and collecting the cash flow. And that's what I do. And that's what we found to be a really good idea, because it gives you the best of both worlds. You're an owner, and you're having really good investments

• 23:07Speaker 03

  in the place where the performance is good.

• 23:11Speaker 00

  And so why do you think that this is a good strategy, particularly, you know, here we are in the middle of 2026? Are there any trends that you believe that this maybe reduces risks or, you know, increases opportunity for gains?

• 23:32Speaker 03

  Well, the thing is, we are all on the path, even though we may not necessarily realize it to what I call the age of abundance, that is very closely related to AI. And nobody can really say exactly how it's going to look like, but it's going to come very quickly. And the big differentiator, in my opinion, is the ones who have assets versus the ones who don't have assets but jobs. Those who have jobs, they can't really very well predict what's going to happen to them. But those who have assets will be in an advantageous position. And what assets can you have? You have obviously real estate assets. You can have gold and silver. You can own parts of companies through stock. So any of those assets

• 24:15Speaker 03

  will put you ahead of people who basically live paycheck to paycheck.

• 24:21Speaker 00

  Yeah, certainly. So, you know, for someone that, you know, maybe they haven't dabbled in real, like in real estate, what do you recommend is kind of the best way to get started?

• 24:36Speaker 03

  Well, to me, the thing that most people forget is most other things. And it doesn't even have to be an investment asset. But most other things that you want to get into, you want to buy it, you have to put the money up, put it on the table. You want to buy a stock for 100 bucks, you put 100 bucks on the table. You want to buy gold for $5,000 an ounce, you have to pay that. Real estate is really the only thing where you can say, I have $30,000, $40,000, and I get 150, $200,000 asset, because the rest is financed by the bank. And to pay off that financing, you get the money from your tenants. So the leverage effect that you can generate to real estate is pretty much unmatched, in my opinion, because

• 25:19Speaker 03

  nowhere else can you get assets with a four or five x leverage. And over time, you know, when you say, okay, I can put some money aside every month, and you build a portfolio, you can put $100,000 into something and own $500,000 of assets. I'm not aware of any other thing that can do that. And that also applies basically to your money, right? If you put $50,000 into a 250,000 dollar house, and it increases by 3%, that's basically 15% on your money. And 3% is not a huge increase. It's not like a rocket ship or anything like we were talking earlier. It's a relatively modest increase in value. But because of

• 26:01Speaker 03

  the leverage, it really makes a huge difference. That's why I always say, you know, we don't have to be afraid to compare with our stock market. We're just as good.

• 26:11Speaker 00

  Well, Dr. Axel, I neglected to mention that you are also the host of the Ideal Investor Podcast. So to our friend that's listening, I recommend a really great thing to do is to search for the Ideal Investor Show. But of course, they can also just visit you on the web, either at idealinvestorshow.com or idealwealthgrower.com. Axel, anything else that someone who wants to be in touch with you, you'd recommend they do?

• 26:41Speaker 03

  No, you said it all. Thank you so much.

• 26:44Speaker 00

  Dr. Axel Meierhoefer, thank you so much for joining us.

• 26:48Speaker 03

  Thank you.

• 26:52Speaker 00

  With our next one big idea, it is none other than Bill Quateman. Bill, I had you back on the show pretty quick, because you and I got to talking. I'm like, man, that sounds like a really great one big idea. Well, Bill, just before I kind of give you the stage here, you are the founder of Advanced Biocell. You're found on the web at advancedbiocell.com. Bill, please share with us your one big idea.

• 27:18Speaker 04

  Thanks, Josh. It's a pleasure to be with you, as always. You know, everybody's talking about what we call self-care. Self-care is a very important thing. There's no question about it. I think the real focus, as you dial that in, is focusing on what I'm calling mind care. The reason we're talking about that is because, yes, you ask yourself a question. Are you able to allow yourself to focus on what lights you up? What really gets you going in the morning and gets you out of bed? This is an ability that, you know, everybody needs to focus on what's going on in your life that really makes a difference to you. Truth is, most people are focusing on what they don't have, and what they don't like. And that's what you get in your life. But the point of the story

• 28:02Speaker 04

  is to be able to understand that focusing equals how you feel. And how you feel is what goes on in your life. You want to find out, first of all, what are you focusing on? Are you focusing on what's wrong or what's right? What you have or what you don't have? Then you want to focus on what does this mean? What is my focus meaning to me? And then you got to tune into, what am I going to do? But am I going to stay in the negative? Am I going to bring out the positive? We all have problems. We all have trouble. You got a business, you're going to have problems. That's just the way it goes. The point of the story is, are you in control of what you think? Or are you not? Most of us are

• 28:44Speaker 04

  walking around with a driverless carriage, and this carriage is going anywhere and everywhere. And, you know, things don't go from point A to point B. It's like a stock thing. Go up, go down, go up, go down. The point isn't that. The point is, how are you responding instead of reacting to what's happening? And understanding that all the things that are happening are happening for you, not happening to you. And so this is a point that we talk about. So the point of living and performing at your best isn't luck. It's a consistent mindset and action plan. And most of the good people in your audience, I'm sure, are aware of that to a real degree. One of the simplest things, like we were

• 29:29Speaker 04

  talking about just a minute ago, that anybody could do is to sit in silence and be still.

• 29:38Speaker 04

  We talked previously about going and doing and going and doing and going and doing. When you got a business, when you're dealing with employees, when you're dealing with clients, when you're dealing with vendors, you have to. You got to do emails. You got to do phone calls. You got to do follow ups. You got to find out what's going on with the inventory. All of that is true. When we are able to allow ourselves to settle, and stop going, and stop doing, what we're doing is we're recharging our beautiful miracle mechanism, so that we can go and do and go and do and go and do more. And that's kind of the idea of how we can be productive, and effective, and efficient with the lives that we have,

• 30:21Speaker 04

  and the lives that we want to have more of, and create more momentum to. So the point of our story here is simply, be the one who repairs and supports, even when there's failures or problems, or you fall down, you're skinned your knee. You know, the best things in life aren't things.

• 30:44Speaker 04

  We want to take a moment and have what we call self-observation, which is the highest form of IQ. The highest form of IQ is what they call metacognition. Metacognition means we can do as humans what no other animals can do. We can sit here and self-observe ourselves. We can investigate ourselves. Are we getting the best results? If we're not getting the best results, what can we do to get better results? And it's always an idea that comes to life. When you sit and listen to yourself, ask yourself better questions. That's where the truth comes out in ways that are very productive and very informative. So I would say, let's focus on mind care.

• 31:29Speaker 04

  Let's take a moment to find out what it is we're thinking and why it is we're thinking, how it makes us feel, where these thoughts came from. Cause so many of us get ideas that came when we were in the womb or we were until we were seven years old. We didn't have a choice about what it is that got into our subconscious. So the truth of it all gets to be bringing that information into consciousness. So it can then make a good choice, make better choices. That's the life that we can create. Be a creator.

• 32:01Speaker 00

  Yeah, you know, for those of us who, you know, are type A, we, you know, have a lot of demands on our time. We have a lot of pressure that we put on ourselves. Bill, I've never been a fan of traditional meditation per se. It was on my ADHD brains like, ah, this is hell.

• 32:19Speaker 04

  Which means that you need to sit still.

• 32:21Speaker 00

  Yes, of course, of course. You know, but what works for me is, you know, it's just being so deliberate with, because and I think so many of us, it's so easy, you know, to fill our brains because content is everywhere and it's fascinating content. It's interesting content. It's addictive content. And so, yeah, even for those of us who have to be on at the right, at the, at the right moments, you know, if we don't prioritize the, you know, you could call it integration time. I've watched videos of people where they just talk about staring at a wall for, you know, five minutes, 10 minutes or something like that. And just see how it feels. Just let your brain go wherever it's going to go.

• 33:05Speaker 00

  You don't worry about that, but just, you know, and, and what I've done is I've, I've taken, we have a turtle pond out back and I've taken a chair and I'm just like, I'm just going to sit and watch the turtles. You know, you could sit, watch the birds. Don't pull out the phone, just leave the phone behind. And that I have found to be such a powerful investment. So that when I need to be on in the right moment, I feel like it's done more for me than maybe cramming some more personal development, which sometimes is my, you know.

• 33:40Speaker 04

  Your, your brain is just like a muscle. You go to the gym and you pump and you pump and you pump and you pump and you pump. Your muscle gets tired. You get the lactic acid. You could say whatever you want to say, but it gets tired out. Your body, your mechanism, your mind, your inspiration, your creativity, same thing. It starts to diminish when it's constantly, constantly, constantly. You know, I'll tell you an interesting story. My kids put us all into therapy on a number of different occasions. Cause good Lord, we all need help.

• 34:08Speaker 00

  Oh, yeah, absolutely.

• 34:10Speaker 04

  When, when they were, when they were babies, it was one of them. One of the therapists taught us this very same thing. She said, you know, the timeout thing. If you put a kid in a room and timeout and close the door, they're just sitting around wondering around playing with one thing or another. But what she taught us was you take a chair and you put the chair about this, your knees about this far from a blank wall. And you sit facing that wall and you put your child in your lap with your arms around them. You explain, we're going to sit here quietly and we're not going to move for 10 seconds. If you move anything, we're going to add another five seconds. Not killing anybody. They're think about it.

• 34:53Speaker 04

  They're sitting in a chair with their parent and their arms are around them. We're sitting quietly, you're talking reasonably, and your arms are around your kid and you're sitting still and sitting quiet. We only had to do that like two or three times. And the behavior shifted. And all you're doing is staring at a blank wall with your parents' arms around you. And everybody settled down and recharged. You readjusted your molecular structure.

• 35:25Speaker 00

  Yeah, well, Bill, I'm doing this, by the way, what you're describing, I'm doing with my brand new puppy. When he gets too wound up, it's time for the crate. It's kind of relaxed and he didn't like it at first, but now it's working out. Bill, your website, Advanced Biocell, just real quick, we need to wrap here. But folks that would love to connect with you. I know you've got a lot of great services and products. And do you want to just give a quick 30 second on where our friend can go from here?

• 35:54Speaker 04

  Sure, sure. Advancedbiocell.com, A D V A N C E D B I O C E L L dot com. You can call us, there's a phone number there. You can email us, there's an email there. We're happy to talk to you about whatever you've got going on and do anything we can to help you live a better life.

• 36:13Speaker 00

  Well, you've got a great practice in Los Angeles and again, a clientele all over the world. I'm a fan. Bill Quateman, thank you for sharing your one big idea.

• 36:22Speaker 04

  My pleasure.

• 36:26Speaker 00

  With us right now, it's Eddie. Eddie, you are the founder of Dyson's Group. You're found on the web at dysonsgroup.com. It's great to have you. Please, Eddie, share with us your one big idea.

• 36:41Speaker 05

  Well, most business owners think they have a lead problem, but they don't. They actually have a trust problem. So my one big idea is this, in the AI era, the era that we live in right now, businesses that went won't necessarily be the ones with the best services. They'll be the ones that are easiest to trust. So for years, marketing was all about getting to the top of Google, whether that's the first page on search engine or local three pack using their Google business profile. But if someone searched best dentist near me, again, the goal was to rank number one on whatever they're looking with, right?

• 37:25Speaker 05

  But the consumer behavior is now changing. Today, people are actually asking questions like, why do my gums bleed when I brush? Or should I replace my missing tooth? Instead of a just list of websites, Google now generates what's called AI overview that summarizes the answer and recommends the sources before many users ever even click a website. So that actually changes everything. What most business owners get wrong is they're still optimizing only for search rankings, while consumers are increasingly relying and making decisions based on AI recommendations. Their, their reviews, authority and trust signals, basically.

• 38:10Speaker 05

  So I, I work with a lot of healthcare practices and local businesses across the country. And I've seen businesses struggle, not, not because they weren't good, but because they didn't have enough digital trust for search engines, AI or consumers to confidently recommend them. On the other hand, there's, I've seen practices with fewer years of experience and they're still consistently attract more patients because they invest in reviews, educational content and consistent online presence.

• 38:47Speaker 05

  Think about it this way, I guess. So people have been searching best dentist near me, but now they're searching this way. Imagine someone like searches, what's the best treatment for a missing tooth? Before they even look at a list of dentists, Google may provide an AI-generated explanation that references a handful of trust sources. If your business has a built authority and your content has a chance to influence that decision before the customer even starts comparing different providers. You know, trust is no longer built after someone finds you. It should, it's how you're found in the first place.

• 39:27Speaker 05

  So there's, I think, you know, here's something everyone listening can do today is don't search for your business name. Instead, search for a question your consumers ask before they're ready to buy. There's a series of questions that people ask, high, all the way from the high level, just, you know, before making a decision, before buying a phone. What's the best for smartphones out there? The high level question or should be, what's the difference between iPhones versus Samsung? Right? Now it trickles down all the way down to a question that an active buyer, ready, ready to consume, consumers ask.

• 40:12Speaker 05

  iPhone 17, cheapest place to buy. So that's a question the consumer who's ready to spend the money would ask, right? So when you do this and see whether Google or AI platforms like perplexity Claude or Gemini, ChatGPT mentions your business or reference your content or recommend business like yours. If they don't, that's your biggest growth opportunity. Because in today's market, you're no longer competing just for rankings. You're competing to become trusted source that both AI and customers choose to recommend.

• 40:51Speaker 00

  Well, Eddie Yi, you're the founder of Dyton's Group. Your website is dytonsgroup.com. Tell me a little bit about who you serve and what you do.

• 41:01Speaker 05

  So we serve local businesses, service-based businesses. We do serve a lot of healthcare practices, like the dental practice, med spas, plastic surgery offices. And I don't want to bore the listeners with the very common things that any digital marketing companies do. But we have our proprietary services that really makes a difference. And well, there's a couple, but one of them is, again, reviews. Consumers, when consumer receive your services,

• 41:38Speaker 05

  you want to get feedback from them, whether that's so that you can get a constructive feedback or you want to get those keywords reviewed by your consumers, get indexed by search engines or Google. So that next person is asking that same question, like thermal extraction or wisdom tooth removal. You want to be known because your previous consumer had said so, right? But a lot of times, consumers don't ever write that specifically if they ever write one, right? So what we do is we will have a review, kind of a pre-written by AI, because we know exactly what consumer have received services from us, right?

• 42:21Speaker 05

  We can trigger that and we can send it to the phones of these consumers. And it will basically ask, does this reflect your experience? Does this actually matches the services that you received? And it will generate the review for them. And the consumer will have every chance to modify it, add or subtract. And they just have to copy and paste to whatever review platform that you're trying to collect. Now, that makes it so much easier for consumers to write reviews and leave a review, while the owners, the business owners, don't have to, you know, struggle through getting a lot of reviews either. So, and again, the easiest marketing is getting those reviews indexed by Google

• 43:04Speaker 05

  because the next person who's searching for it is going to see their reviews. So that's one of the, you know, one difference of services that we do as far as the marketing goes.

• 43:15Speaker 00

  Right. Okay, the website, dytonsgroup.com. Eddie Yi, you're a smart guy, man. Looking at your background, it's, you have a, your PhD in business psychology, then clinical psychology. And were you also a marriage and family therapist, AMFT?

• 43:34Speaker 05

  Yeah, right. So MFT is, yeah, so I-

• 43:37Speaker 00

  That's my wife. My wife is a marriage and family therapist.

• 43:39Speaker 05

  Oh, okay.

• 43:39Speaker 00

  Oh, yeah.

• 43:40Speaker 05

  I got masters in the clinical psych, but I, rather than, you know, talking to people who are going through the, you know, the different life stages, I'd rather talk to businesses that are struggling and help them in the, with the growth, where, whether, or if they're stagnant at some point. Yeah, I just work with the business and organizational structures more, more, I guess, suitable for me, so.

• 44:05Speaker 00

  That's exactly where, that's exactly where I, that's what I was going for in college. Because I wanted to be a love doctor on the radio. And look at me, I'm a business podcaster now. Eddie Yi, it's been a great conversation. Thank you for sharing your one big idea. Again, your website is dytonsgroup.com. Thanks, Eddie.

• 44:23Speaker 05

  Thank you for having me.

• 44:28Speaker 00

  Thanks for listening to The Thoughtful Entrepreneur. If your goal is to grow your business, increase revenue and build authority without gimmicks, this show is designed for you. Each episode gives you practical insight from leaders who have turned trust and credibility into real business results. If you value short, thoughtful conversations that respect your time, make sure you're subscribed. We publish daily 15-minute episodes focused on growth that actually compounds. And if you're interested in being a guest or you want to turn podcast appearances into measurable business growth, visit podverified.com. You can start for free with your Pod Verified Score along with free podcast guest training and a free media kit builder.

• 45:11Speaker 00

  These tools are built to help you get booked on better shows, deliver stronger interviews and convert audience trust into revenue. No more desperate sales. You truly can enjoy all the business you like by generously sharing your wisdom. Everything we offer is built by podcasters for guests with a focus on trust, organic growth and long-term business success. Thanks again for spending your time with us. I'll see you next time.