Pod Insights The Vergecast The poster’s guide to the new internet About this episode In episode three of our connectivity mini series, The Verge's David Pierce explores the idea of POSSE and PESOS, two syndication models for posting on the internet that don't rely on a single platform.
Buckle in, it gets nerdy.
Email us at [email protected] or call us at 866-VERGE11, we love hearing from you.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Transcript 6,028 words · 11 speakers
Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.
0:01 Speaker 00 This episode is brought to you by Michelob Ultra. Good times mean competitions between you and your friends. Like seeing who can throw some pigskin the farthest or rush the field the fastest. Winner gets an ultra because it's not just a superior light beer. It's also giving fans superior access to their favorite sporting events. Superior is worth playing for. Visit michelobultra.com/superioraccess to enter. Enjoy responsibly. Copyright 2026 Anheuser Busch InBev Michelob Ultra Beer, St. Louis, Missouri.
0:30 Speaker 01 Are your ad campaigns lighting up the dashboard? But not the pipeline? That's bull spend and marketers are calling it out in. Dashboard Confessions.
0:39 Speaker 02 My boss asked for results, so I opened my dashboard for the only positive sounding metric I had. Impressions.
0:47 Speaker 01 Cut the bull spend. See revenue, not just reach. LinkedIn delivers the highest return on ad spend of major ad networks. Advertise on LinkedIn. Spend $250 on your first campaign and get a $250 credit. Go to LinkedIn.com/campaign. Terms and conditions apply.
1:02 David Pierce? Welcome to The Vergecast, the flagship podcast of really simple syndication. I'm your friend David Pierce and this is the third episode in our series all about connectivity. If you missed the first two episodes, we talked about telly and how we connect to content and beeper and how we connect to each other. They're both super fun episodes. You should listen to both. Today I want to talk about something a little different. I want to talk about posting. And when I say posting, I mean it in the broadest possible way. Like if messaging is how we talk directly to each other, posting is how we talk to the internet, an audience, the whole world, whatever you want to think about. Posting to threads or X or Instagram, that's posting. Uploading to YouTube or TikTok, also posting.
1:45 David Pierce? Posting is how a lot of creators have made careers. It's how a lot of people and companies and even governments share and consume information. A huge portion of the internet is just places for posting and for reading other people's posts. One thing we've been talking a lot about on this show over the last year is the way that these posting networks, these social networks are changing. I really think we're at the end of what you might call the Great platform age where a handful of big companies and products like Facebook and Twitter and Reddit and really not that many others own all of the posting systems. Recently, we have things like Mastodon and Blue Sky, which are big new ideas about how this all works. They're more open, more interconnected, more like
2:29 David Pierce? the web itself than just a specific platform. We've talked a lot about Activity Pub on this show in the last nine months or so. We're not going to do too much of that today. Activity Pub is the protocol that underlies a lot of the change that's going on. But again, we're not going to do too much of it, just a tiny bit of. Let me just play you this clip from Flipboard CEO Mike McHugh from when he was on The Vergecast back in April.
2:53 Speaker 04 Activity Pub, you know, when I think about it, I think there are two things that it does. And one of them is to create an open social graph that becomes a part of the web, which in and of itself is a very big deal. The other thing it does is it creates a common two-way streaming platform or architecture that allows services to be interoperable. So what this means is that as we've seen all these social media platforms basically just become other versions of themselves. They, you know, they all have vertical video now. They're all copying each other. They all build everything into this vertical stack that's totally proprietary. And if you leave and you try to do a new one, you've got to rebuild your social graph. As a creator, that's a big issue. As a brand, as a publisher,
3:37 Speaker 04 that's a big problem. So what this reminds me of is the days of AOL before the web really happened. Everything is built vertically. If you want to do, you know, put something up online, you have to go do a business development deal with AOL. And all of the innovation is locked in by one company. So they're only doing as much as that one company can do. And with this Activity Pub breakthrough, what it really allows is the web to flourish again and to, you know, kind of reopen up all of that innovation that currently is really controlled by just, you know, a handful of social media platforms today.
4:13 David Pierce? Like I said, we're not going to spend today talking about Activity Pub. I think it's important to understand, but that's not what we're here to do. Today, we are going to talk about an acronym. Sorry, not an acronym. I always get that wrong. It's an initialism. Two of them, actually. Very similar, but also very different in some important ways. The first one is POSSE. P-O-S-S-E. It stands for Post Own Site Syndicate Everywhere. You don't have to remember that. I'll come back to it. The other one is PESOS. Similar, but different. P-E-S-O-S. It stands for Post Everywhere Syndicate Own Site. These are two ideas, and really one idea in two parts, about how posting should work. But they're really not all that different from one another. And I think that if you want to understand the future of posting, POSSE and PESOS are the key.
4:58 David Pierce? So the story of POSSE and PESOS starts in about 2012. It came out of a group called Indie Web, particularly a guy named Tontek Chelik. This is how Tontek described the reason behind the idea at a Google Developers event he was at all the way back in 2013.
5:13 Speaker 05 Because I want to own my own content. I want to control it, but yet I still want to stay in touch with my friends. And that's really where POSSE came from, was this diligent desire to own your own content. But then, hey, my friends are reading on Twitter, or my friends are reading on Facebook, or my friends are reading on Google Reader. Wherever they're reading, you're like, OK, I have to have a feed, right? If someone's using a feed reader. Or if someone's just using Twitter, I need to post copies of my content to Twitter or Facebook. But in all those cases, one thing we've tried to do is make sure that there's always links or some identifier pointing back to the original. And that's important, because when you start forking these conversations in these different forums, you may want to actually integrate them back in your own site. And somebody might want to see the whole story of what's going on.
5:52 David Pierce? Yeah. The idea behind POSSE is basically this. Instead of posting by logging into some platform and posting only for that platform and the people on it, then logging into another platform and posting different stuff for that platform and those people, the place you post should be your own website. A blog, social feed, a gallery, whatever. It should be your website. And that link-back part that Tontek was talking about is also really important. You see some POSSE believers around the internet. They use full links to their posts at the end of every post. That they share. Others will add like a six-digit ID that you can add to their website URL and find it that way. Either way, the goal is to have your stuff be everywhere, but to always be bringing people back toward your own site.
6:36 David Pierce? The idea is that a thing is yours that you publish on, and that's where everything starts. The way I think about it is like, who owns the publish button? Right now, the platforms do. You post on X by typing in a text box on X. You post on Instagram by using Instagram's upload feature. But in a Posse world, the publish button lives on your website, your blog, whatever thing you've created. You post there, and whatever you post gets disseminated to all the places that your audience is. I really like this approach. This approach has a bunch of benefits, too, starting with the fact that it's just easier, right? Right now, even if you want to post the exact same thing to X and Threads and Mastodon, you have to log into three services, you do a bunch of copying and pasting, you post in each one individually, you have kind of three different conversations on three different platforms.
7:22 David Pierce? It's just disconnected in a way that it shouldn't be. If you've ever used a tool like HootSuite or Sprinklr or one of those apps that brands use to post their stuff around the web, you know how useful just a simple, better posting tool can actually be. Posse would give those tools to everybody. pesos, by the way, is kind of the exact inverse. In a pesos world, you can publish from anywhere, using any tools on any platform, and everything you publish gets sent back to your site. So you post on Instagram with Instagram's tools, you post on X with X's tools, but all of it gets pulled back to your website, your blog, whatever it is. In that world, your website becomes more like an archive of your stuff published elsewhere, whereas Posse sees it as the place for the best version of your posts. That's where people should go to interact with you.
8:06 David Pierce? The difference is subtle but important, but generally, I think both sides really see the world the same way and think that in general, this platform specificity is a bad idea. That's really the bigger picture here. Posse and pesos both want to totally upend the way we think about our content and social networks. Right now, these social platforms say that you own your content, but you don't really. If a social platform goes away, your stuff is just gone. If a platform decides you violated the rules and deletes your stuff, also gone. In the same way that Activity Pub makes your social graph portable between networks, Posse turns the social networks into destinations for your content, but not the place you create anything. I think that difference is really important. And the more I've learned about Posse, the more I've come to see it as a potentially
8:51 David Pierce? powerful new way to think about posting and building content in general. But it also does raise some really complicated questions. The way we think about posting now, posting is really only half the equation. So what's Posse's plan for likes and reposts and comments and replies and all the rest of the engagement that comes on these platforms? And if Posse's idea is to just post the same thing on 100 different platforms, is that actually what we want? And just from a pure aesthetic perspective, how does all of that work on one website? How do I make the whole internet of posting and content make sense on my domain? I asked Cory Doctorow, the author and activist and one of the internet's most kind of tenured bloggers, what he thought about all of this.
9:34 David Pierce? He said that when he set up his new blog, Pluralistic, about two years ago, he tried to adhere to the Posse way of life. And then he explained how his system works. I'm going to play you his entire answer, which is very long and very technical, because I think it's useful to understand what it takes right now to really make this work.
9:52 Speaker 06 I wanted to find a way to stand up a new platform in this moment where everyone gets their news and they're, you know, does their reading through these silos that then hold you to ransom. And I wanted to use those silos to bring in readers and to attract and engage with an audience, but I didn't want to become beholden to them. And so I made my own Posse thing. And so as, when I started, I literally had an HTML template in the default Linux editor, which is called Getit, which I've got like Emacs key bindings on. And I just literally would open that file and re-save it with a different file name, like I'd append the day's date to it, and then write a bunch of blog posts in this template.
10:32 Speaker 06 And then I would copy and paste those into Twitter's threading tool and Mastodon and Tumblr and Medium, like one at a time, individually, editing as I went. And then I would turn it into a text file that I would paste into an email that I would send to a mailman instance where I was hosting a newsletter. And then I had full text RSS as well and discourse for comments, which has Its own syndication for people to follow you on Discourse. That was a lot of manual work and I made a lot of mistakes. And a guy, Lauren Cornfield, who's a legendary cryptographer, who was following it, took notice of how many manual errors I was making and said, like, do you need me to write you some Python scripts?
11:15 Speaker 06 And so he did. He wrote me a little Python script that automates about three quarters of that work, which still leaves me with substantial work to do. So I have a text editor tab open that has one of the two posts I'm going to post today in it already, and the other one just as a skeleton. And then I have a template file that has all the things that change from day to day, like a recap of yesterday's posts, my overview of my blog posts from 20 years, 15 years, 10 years, five years, and one year ago, my upcoming talks and promotional messages. I'm running a Kickstarter for my next novel. If I can plug that, it's at lost-caused.org. And so I've got that open.
12:01 Speaker 06 I've got a template open for social media from Mastodon and Twitter that has a slightly different version of those same things that I manually maintain. I have a file called Twitter 2 and a file called Mastodon 2, which have captures of that second post that I'm going to publish today, but not the first one. There's an empty file called Twitter and Mastodon that are still on my desk. And then in one Firefox window, I have probably about 10 tabs. Three are for Medium, one is for WordPress, three are for Tumblr, three are for Twitter, and three are for Mastodon that are just kind of the templates for these things. And then in another window, I have 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 different tabs for articles that I'm going to refer to in today's blog post. And so I will then compose that in the text editor,
12:46 Speaker 06 run the Python scripts on them. That takes as long as it takes to write a blog post. But then I will spend probably another hour getting everything into all of those feeds.
12:57 David Pierce? Okay, you get the idea, right? The process is rough. Corey finished his thought here by being very annoyed at how hard it is to post long threads on X these days. And he's right. And here's the problem. The existing platforms, X and all the rest, have no incentive at all to make it easy for you to bring stuff in or get stuff out. They want to keep you using their tools on their platform as much as possible. But not only are platforms like Blue Sky and Mastodon and Pixelfed inventing new, more open tools for posting and reading, there are new apps out there trying to posse-ify the internet as we know it now. We're gonna take a quick break and then we're gonna talk to the creator of one of them. We'll be right back.
13:43 Speaker 00 This episode is brought to you by Michelob Ultra. Good times mean competitions between you and your friends, like seeing who can throw some pigs in the farthest or rush the field the fastest. Winner gets an ultra. Because it's not just a superior-like beer, it's also giving fans superior access to their favorite sporting events. Superior is worth playing for. Visit michelobultra.com/superioraccess to enter. Enjoy responsibly. Copyright 2026 Anheuser-Busch InBev Michelob Ultra Beer, St. Louis, Missouri.
14:12 Speaker 01 Blowing ad budget on metrics that look great till the CFO sees them? That's bull spend. And marketers are calling it out. In. Dashboard. Confessions.
14:21 Speaker 02 I remember telling my boss, "It'll be good for the brand," when leads were slow. Yeah, it wasn't.
14:29 Speaker 01 Cut the bull spend. LinkedIn lets you target by company, job title, and more. Advertise on LinkedIn. Spend $250 on your first campaign and get a $250 credit. Go to LinkedIn.com/campaign. Terms and conditions apply.
14:45 David Pierce? All right, we're back. I think posse, as I've been saying, is a really good idea. I really believe in the idea of having your own space and owning your own content online. I'm just not at all sure how it's supposed to, like, work and how it's gonna be easier and more doable than just signing up for a Facebook account. So I called up Manten Rees, who's the founder of a service called micro.blog, to see how he thinks about it. Micro.blog has been around since 2017. It didn't necessarily start as a posse tool or a way to do Activity Pub posting. It just started because Manten thought, well before Elon Musk showed up, that we needed a Twitter that wasn't owned and operated by one single company.
15:22 Speaker 07 One of the original premises was just could we rebuild a Twitter-like user experience but based on blogs? So the timeline in micro.blog is just posts from lots of feeds, lots of RSS feeds, whether they're hosted on micro.blog or they're hosted somewhere else. So how do we merge those together? So you don't just have like a few tabs open with your favorite websites and you're typing in the domain name, it's more of a newsfeed timeline experience. And that's what people want. But if the foundation of that, if the protocols can be open, it allows us to just build so many interesting apps, so many different types of experiences, it'll just be way, way better.
15:59 David Pierce? That philosophy, the stuff he's talking about there, became a lot more real for him and I think for a lot of people on the internet over the last year. Frankly, whatever you think about how Elon Musk is doing at X, the whole saga has made really clear that the services we care about and post on are fragile. Micro.blog now lets you keep a simple blog, which kind of looks like Tumblr, I guess, and you can post photos or texts or links or whatever. And when you post to micro.blog, you can also automatically post to Mastodon, Tumblr, Blue Sky, Medium, LinkedIn, Pixelfed, Nostr and Flickr. It's a lot of services. One of the big criticisms that I've heard of the Posse approach and of tools like micro.blog is that actually posting the same content to all of those different networks is a terrible
16:44 David Pierce? idea. Networks have different audiences, different people, different norms, different ways of engaging with the system. At some point, if you're just posting to a bunch of places all at once, aren't you basically spam? When I put that question to Manten, he said he doesn't really see it that way.
16:59 Speaker 07 I think it really depends on the person, like what you're trying to get out of posting. If you are a quote unquote like social media presence and you're an influencer and you are really needing to target different groups, sure. But if you are posting first for yourself, like I want, I'm doing something, I'm thinking about something, I want to share this with the world, then it's really a secondary decision about how people receive it. Like, so for me, I like to post to my blog, I like everything to be there. And if I post a photo to my blog, it would be great if everybody on different networks could see it.
17:35 David Pierce? Mandan did agree, though, that the user interface for all of this is bad. Starting at the very beginning, which is that you have to register your own domain. That is already too much work and expense for a lot of people. I mean, who wants to manage DNS records? Who even wants to know what DNS records are? Microblog does push you to register your own domain during the setup process, but Mandan actually said it probably doesn't push hard enough and make it easy enough. And in general, he said, the real bar for websites and for Pasi in general, is that you have to be easier than creating a social account. And the thing is, it's really, really easy to create a social account. That's a hard, hard bar to clear. Okay, we've got to take one more quick break, and then I have one more person I want to talk to about all of this. One of the people in charge of the
18:19 David Pierce? internet's biggest posting platform, and someone who thinks about this stuff way more than most. We'll be right back.
18:31 Speaker 00 This episode is brought to you by Michelob Ultra. Good times mean competitions between you and your friends, like seeing who can throw some pigskin the farthest, or rush the field the fastest. Winner gets an Ultra. Because it's not just a superior-like beer, it's also giving fans superior access to their favorite sporting events. Superior is worth playing for. Visit michelobultra.com/superioraccess to enter. Enjoy responsibly. Copyright 2026 Anheuser-Busch InBev Michelob Ultra Beer, St. Louis, Missouri.
18:59 Speaker 01 Blowing ad budget on metrics that look great, till the CFO sees them? That's bullspend. And marketers are calling it out. In. Dashboard. Confessions.
19:09 Speaker 02 I remember telling my boss, "It'll be good for the brand," when leads were slow. Yeah, it wasn't.
19:17 Speaker 01 Cut the bullspend. LinkedIn lets you target by company, job title, and more. Advertise on LinkedIn. Spend $250 on your first campaign and get a $250 credit. Go to LinkedIn.com/campaign. Terms and conditions apply.
19:32 David Pierce? All right, we're back. I've become obsessed in recent months with this question of how a Posse system can work. How I, as a poster, can control where all my stuff is, where things go. I can engage with people, but do it all through a place that is mine. It's a really complicated system. It's kind of a rewiring of the entire internet in a certain way. And I think it's gonna take everything from domain registrars to RSS readers to social platforms to think totally differently about how they operate if we're gonna make this work. And frankly, I've wondered a lot if this is just an impossible dream, a cool idea about the internet of 20 years ago that just can't exist anymore. Like, is the toothpaste just out of the tube on this stuff now? To help me sort through it, I called up Matt Mullenweg, the CEO of Automattic and one
20:16 David Pierce? of the most important people working on WordPress, which is the software that powers basically half the internet. Matt has been a blogger for two decades and has been working on posting software for pretty much just as long, so I figured he might have some thoughts. And, surprise, surprise, he had some thoughts. The first thing I asked him was if he was familiar with the Posse and Pesos ideas. He said yes, he was, and that he actually liked the theory of it quite a bit.
20:39 Speaker 08 As someone publishing, I want as much interaction as possible. So why are you making me choose which network it goes to? I should post it once, ideally to my domain, and then it goes to X slash Twitter and Threads and Tumblr and all the other networks that have, can have their own interfaces and network effects and everything like that. But my thoughts should go to all those places. They should all have APIs where whatever interactions are happening on those platforms, I should be able to bring them in. There's actually some really cool plugins for WordPress that'll bring in like Twitter replies to tweets, which I think is kind of interesting. And then, as well, if I'm interacting with someone else with their own domain, their own open web thing, like, there should be a way for our sites to talk to each other
21:20 Speaker 08 in a way that, that has the same effect as what's sort of simple to do in these monolithic domain architectures.
21:27 David Pierce? This is where I'm really curious how you think about it as not somebody who runs one of these companies, but who has like been a blogger on the internet for a really long time. Because I think the counter that I've heard to the Posse idea is that it's just not true that you can post one thing and syndicate it everywhere and it will work. That fundamentally, even all, all the networks are just text boxes or vertical video, but they want different things, they have different norms, and you actually have to kind of be different things in different places because that's just how these systems work. Is that a surmountable thing in the kind of posse era? What do you make of that criticism of the thesis?
22:01 Speaker 08 Yeah, I mean, there's nuance to each one, of course. And there's like, public companies like Sprinkler or Sprout, that all they do is like allow folks who want to post to all these places like manage that. We've been thinking in our Jetpack plugin as well, been thinking a lot about what's the right UI for this. I think there might be something like, the first step is posting to my blog. And the second step is I kind of get some opportunities to customize it for each network. Versus, I think where we messed up a little bit is by trying to make this all automated, which by definition, maybe loses some of the nuance of like cropping the image a certain way, or, or maybe even not having a link. Maybe you don't, you know, link back to your post, which you just sort of associate the
22:43 Speaker 08 ID of a tweet with a canonical post on your side. And then you kind of figure it out on your side versus trying to have them link back to you. So I think there's, this is actually more of a user interface and user flow issue than it is necessarily a technical one. I'm really into this kind of two or three step publishing process as, as part of this, as a way to get around this. The other nice thing is that like, you want to aggregate as well. So I, I don't want to have to go to all these places necessarily to find the people who I really care about following. Maybe I'll open an app to see what their flavor of algorithm is and if it surfaces anything interesting for me. But for people I truly want to follow, I kind of want something that brings that all
23:23 Speaker 08 together in a way that, again, as someone who runs a network like Tumblr, like I know this is like a trade off, because I want people obviously to come to my thing so I can show them ads and support their service and everything. But as a user, I, I really want everything together in one.
23:38 David Pierce? Yeah, I think that's right. I think part of why I'm so excited about this whole next phase is that like, the creating, the platform and the consumption can all be different things. They can all be the same thing in the same place, but they can also be all different things in different places. And there's just a whole bunch of like fascinating products that are going to appear when you can just be a reading app. Like, the folks at Flipboard, I know, are thinking a lot about this stuff. They're like, how do we make the best reading experience for the Fediverse? We don't even have to worry about the text boxes to post in. We just want to figure out consumption. And I think splitting up that stuff is so interesting.
24:09 Speaker 08 There's a few jobs to be done when you think about it. Like, and the apps bundle them into one thing. Because papers used to bundle like classifieds and obituaries and news and journalists. And like lifestyle stuff like what they do is they bundle like I'm bored and I wanna see something from people I follow. I'm bored and I wanna see things that maybe I don't know I I want, you know, which is actually where they've scaled a lot. I wanna publish something. And then finally, like, I wanna see how people are interacting with the thing I published. Now, I guess maybe a fifth, I wanna reply to things that people have published or share things that people published. That's a really lovely loop. And actually, one of the things I I miss most about kind of the reader days is like, how much it would get me to blog?
24:50 Speaker 08 Because when I was kind of one click or I used a WordPress bookmarklet, you know, I could be on any site reading any article. And it was just one click to kind of share that to my blog. But at some point, I think especially with WordPress making the title so prominent, like, we we made it a little too heavy to do a post. And I want something a little bit more like a Kotkey or Daring Fireball or like some of these longstanding blogs. And how I've been trying to redesign my blog, MAITT, is to also have these titleless posts, which are a little just lower, you know, the big title and the big image really makes you feel like you gotta write like an essay, gotta do something like like you posts where it's like really thought through and has lots of, but sometimes I just wanna shoot something off a little shorter. It's not really a tweet because I wanna have links and like I want to be rich, but it's it's not like an essay either. It's not, you know, one of these magnum opuses that Mark
25:35 Speaker 08 and Jason or Paul Graham post.
25:38 David Pierce? I've been researching this stuff and talking to people about it for months now. And here's what I think. I think this is the way. I think it's a shame that we've all gotten used to giving away all of our posts and all of our content, just to get the engagement and connection that we get from these platforms. I think it is possible to have it both ways. And I think a posse style system is a really cool way to get there. Just as I'm hopeful that Activity Pub is gonna win and open up social to many more platforms and systems and ways of thinking about the world, I'm hopeful that Posse can win too. Because I think we shouldn't be stuck on platforms and more of the internet should belong to us and not companies. And there are some really exciting signs here. I think the thing Blue Sky is doing where you can use your domain name as your username is awesome. A bunch
26:24 David Pierce? of people I talked to mentioned that to me as one sign of doing this exactly the right way. I also think tools like micro.blog are a big deal. And I think the growth of these new platforms like Blue Sky and Mastodon can also bring new growth, not just in how we post, but in how we consume posts and how we sort them and how we organize them. All of this is being broken into pieces in really interesting ways. I also think it might just be impossible to pull all of this off. The truth is, we do live in an era of walled gardens where the biggest businesses in the world have figured out how to keep us and our posts glued to their feed and addicted to their publish buttons. For Posse to work will basically take a complete reinvention of the internet. From the blogging software to the social networks to like literally the GoDaddy interface,
27:08 David Pierce? all of it is going to have to change in order for this to work in big, meaningful internet shaping ways. If all of that does happen, and again, I'm hopeful but skeptical that it will happen. It won't happen fast or soon. Even in 2012, when the indie web community was first talking about Posse, the web was a more open and less commercialized place than it is now. Now, I mean, you know what it's like to be online. It's just commerce everywhere. So stay tuned on Posse and Pesos. But here is my one piece of very specific advice for right now. Buy a domain name. If you don't already have one, buy one that feels like it could be your internet home. Your username, your blog, your archive, your publish button, your everything. Personally, I bought davidpearce.xyz a while ago for this exact purpose, but I'm looking
27:53 David Pierce? at it now and I could be davidpearce.social, davidpearce.guitars, davidpearce bingo, which actually rules, davidpearce.golf, davidpearce'appartments, and so many other things. Get a domain and get ready for the future when that domain is like your phone number or your email address or your username, that it is the signal of the part of the internet that actually belongs to you. I don't know how long it's going to take for it to be like that, but I think it's going to be great.
28:20 David Pierce? All right, that's it for the Vergecast today. Thank you so much to everyone who's on the show and thank you as always for listening. This show is produced by Andrew Moreno and Liam James. The Vergecast is Verge Production and part of the Vox Media Podcast Network. We'll be back with episodes on Wednesday and Friday. There's still tons of news to cover this week, from yet another Netflix price hike to Cybertruck ship dates to Mario games and lots more. And then we'll be back next Monday with the fourth and final episode in our connectivity series. See you then. Rock and roll.
28:57 Speaker 09 Your heart can tell you a lot about your health. Apple Watch Series 12 measures your heart rate every five seconds with the most accurate heart rate sensing in wearable. So your vitals app, now with heart rate variability, can tell you when something is off. And your readiness score can let you know when to rest and when to push. Hear the story in every heartbeat with Apple Watch Series 12. The features described are for wellness purposes only and not for medical use. iPhone 11 or later required. Based on Apple conducted study of heart rate accuracy, August 2026. Visit apple.com slash apple watch series 12.
29:27 Speaker 10 Fall savings are happening now at The Home Depot. Save up to $500 on select appliances. Plus, enjoy free delivery when you spend $998 or more. From prepping to cooking to cleaning up, Frigidaire has you covered. The custom Flex Temp drawer switches from fridge to freezer. With more than 15 cooking modes, including stone baked pizza mode, you can enjoy restaurant quality pizza in as little as two minutes. Then clean up with the Frigidaire Dishwasher, featuring the industry's fastest normal wash cycle. Shop fall savings now at The Home Depot. Offer valid through October 21st. U.S. only. See store online for details.
Previous Into the iPad Confusion Zone Next Everything you’ve always wondered about The Vergecast Page updated October 12, 2026 · transcript and summary are machine-generated
