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The next big thing in movies is 60-year-old IMAX tech

The Vergecast

28m
Transcript

Original podcast

Summary

Written by a model from the transcript; not yet reviewed.

In this episode of The Vergecast, host Jennifer Patterson Tuohy and reporter Charles Pullimore discuss the massive resurgence of IMAX technology, driven largely by Christopher Nolan's new film, The Odyssey. They explain how 60-year-old 70mm film cameras, massive screens, and rare projectors create an immersive viewing experience that is currently selling out theaters worldwide. The conversation explores the extreme logistical challenges of shooting entirely in IMAX, the severe scarcity of 70mm projectors due to lost blueprints and industry shifts to digital, and the visual differences between true IMAX and standard screenings. Finally, the discussion touches on competing formats like Disney's Infinity Vision and what these trends mean for the future of the theatrical experience.

  • True IMAX relies on proprietary cameras, massive 1.43 to 1 screens, and rare hard-to-build 70mm projectors. 4:09
  • Shooting an entire feature film on IMAX requires massive cameras outfitted in custom blimps to muffle their loud operational noise. 13:12
  • Only about 40 theaters worldwide are currently equipped to show movies in 70mm IMAX format. 17:40
  • Different projection formats can actually reveal hidden visual details in a film, such as creature forms in monster sequences. 23:28

Chapters

  1. 0:02
    Podcast Intro and Ad Bump

    Hosts introduce the episode and play the opening advertisement.

  2. 7:55
    Christopher Nolan’s Influence

    The conversation explores how Nolan’s use of IMAX has driven public interest and industry trends.

  3. 11:58
    70‑mm IMAX Production Challenges

    Pullimore details the technical, logistical, and financial hurdles of shooting entirely in 70‑mm IMAX.

  4. 17:55
    Limited Number of 70‑mm Theaters

    Discussion of why only about 40 theaters worldwide can show 70‑mm IMAX films and the obstacles to expanding the network.

  5. 24:53
    Audience Experience Comparison

    Pullimore compares watching The Odyssey on standard 35‑mm versus 70‑mm IMAX, highlighting visual differences.

  6. 26:41
    Disney’s Infinity Vision and Future Formats

    An overview of Disney’s new Infinity Vision standard and how it differs from traditional IMAX.

  7. 28:11
    Episode Wrap‑Up and Closing Ads

    Hosts conclude the episode, thank the guest, and play the final advertisements.

Highlights

  • 4:09

    Defining True IMAX Technologyinsight

    The guest explains that true IMAX encompasses specific cameras, 70mm film, hard-to-build projectors, and massive screens capable of showing films in a 1.43 to 1 aspect ratio.

  • 13:12

    The Mechanical Challenge of IMAXstory

    The guest details how IMAX cameras are extremely heavy and loud, requiring custom sound-muffling blimps and special mirrors just so actors can maintain proper eye lines.

  • 17:40

    Scarcity of 70mm Projectorsdata

    The host and guest discuss why only about 40 theaters worldwide can show 70mm IMAX, noting that original blueprints are lost and parts manufacturers have gone out of business.

  • 23:28

    Visual Differences Across Formatsstory

    The guest shares that watching The Odyssey on a standard screen hid certain monster details that immediately became visible when viewing the film in IMAX.

  • 26:50

    Disney's Infinity Vision Standardsinsight

    The guest explains that Disney's new Infinity Vision is merely a set of theater standards rather than a proprietary shooting format like IMAX.

Quotes

  • “The Odyssey has already been selling out IMAX theaters, and now Spider‑Man: Brand New Day, which has just had the biggest box office debut ever, is expanding to IMAX”
    Unnamed speaker · 0:13
  • “IMAX, TM, encompasses a handful of different proprietary filmmaking and projection technologies”
    Unnamed speaker · 4:09
  • “I think part of it is the challenge, right? I think that Christopher Nolan, you know, he's not a spring chicken anymore. He has sort of more than demonstrated his bona fides”
    Unnamed speaker · 11:58
  • “People don't have the understanding of how to build these things and the parts manufacturers, right? That once would have been able to build the parts, either they have gone out of business or they have pivoted into other industries”
    Unnamed speaker · 19:09
  • AMEX Corporate 2:38–2:58
  • Midi 3:21–3:33
  • Michelob Ultra 16:49–17:40
  • The Home Depot 29:14–29:43

About this episode

Christopher Nolan's The Odyssey is the first feature film ever shot entirely with IMAX 70mm film cameras, which is apparently a very big deal, and why it's been harder than usual to get a ticket to see Matt Damon. And now that Spider-Man is moving onto IMAX screens, it may be even harder to get a ticket. Why is this 60-year-old technology suddenly the hottest thing in movies? The Verge's film and TV reporter Charles Pulliam-Moore joins senior reviewer Jennifer Pattison Tuohy to compare the standard and IMAX versions of The Odyssey and talk us through the difference between IMAX, LieMAX, and Infinity Vision. Further reading: Christopher Nolan’s Odyssey will be the first movie shot entirely on IMAX film Don’t screw this up, Marvel The Odyssey turned me into an IMAX believer Google just announced a major shakeup of its top AI leadership Nintendo beats earnings thanks to US tariff refunds it won’t share with gamers Bose’s upgraded QuietComfort headphones add head-tracking immersive audio Subscribe to The Verge for unlimited access to theverge.com, subscriber-exclusive newsletters, and our ad-free podcast feed. We love hearing from you! Email your questions and thoughts to [email protected] or call us at 866-VERGE11. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

0:00
28:14

5,548 words · 7 speakers

Topics

  • IMAX
  • The Odyssey
  • Google
  • Nintendo
  • DeepMind
  • Bose
  • Quiet Comfort
  • Spider-Man: Brand New Day
  • Discovery Loop
  • Alphabet

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