Making $$$ with Meta Muse AI

Get Your Complete Financial OS at https://startup-ideas-pod.link/brex_SIP In this solo episode, I break down how to make money with Meta Muse by mining Facebook groups, Marketplace, and Instagram to match buyers with sellers. The idea came after my wife and I had a baby and the agency we hired for a night nurse admitted it found candidates in Facebook groups. I demo Muse finding night nurses at $30 an hour in Montreal, show how to give it a phone number through Bland AI, and share the Marketplace and Instagram tactics I'd use. I close with my four-level framework for growing a matching side business into a trusted list, a community, and a vertical software company. Timestamps 00:00 – Intro 01:19 – Sponsor: Brex 03:22 – Meta Muse 03:52 – Why this is a big opportunity 04:33 – Picking a Niche, City, and Rules 05:44 – Owning the asset and data 06:51 – Cleaning Data You Own 08:27 – Lessons From eBay 10:37 – A Phone Number With Bland AI 11:30 – Undervalued Facebook Groups 12:55 – Business Pages and IG Niche Pages 13:46 – Prompting Muse Into Facebook Groups 15:19 – Mining FB Marketplace and Instagram 17:20 – Four Levels of Personal Agent Arbitrage 20:38 – Results From Montreal Groups 21:40– Goods vs. Services 22:15 – Muse vs. Dots and Instinct 24:09 – Closing Thoughts Key Points Muse mines public Facebook groups, Marketplace, and Instagram to match buyers and sellers in any niche and city. A clean list of names, needs, prices, and trust signals is an asset I own and can sell later. Facebook groups, business pages, and IG niche pages look undervalued as Muse agents start crawling them. I tell Muse where to look, and Facebook groups gave me the highest quality data. My four levels: mine the data, own the list, own the room, then build technology. A lean cost structure lets me charge a success fee of a few hundred dollars and keep high margins. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

• 0:00Speaker 00

  We gotta talk about making money with Facebook Muse. I mean, if you are looking for a way to make an internet dollar and you are not playing with personal agents like Muse, I don't really understand. I wanted to come on here and make an episode for people who are looking for arbitrage opportunities to go and use AI to make money. I gotta think that using Facebook Muse right now, or Muse, Meta Muse, as they're calling it, is probably one of the ways that, you know, to make your first internet dollar might be one of the easier things to do. I haven't seen anyone talk about tactically how you can go and make, say, a million dollars

• 0:44Speaker 00

  using personal agents yet and what they'd actually do. And when I look at this, when I look at the arbitrage opportunity that exists here, it absolutely blows my mind. And by the way, by the end of this episode, I'm going to explain how it works, how you can do it, why I think this is a big opportunity, some tips and tricks, some tools you can use, some ideas, but stick with me for some amount of time while I crash out about why this is just an incredible opportunity to make your first internet dollar or make your second internet dollar. Today's episode is brought to you by Brex. My company's been on Brex for a year and a half, and I started because I kept hearing companies like Versal, OpenAI, Anthropic were using Brex, and I figured if they're

• 1:29Speaker 00

  using it, why shouldn't I? It's been a game changer. The thing that got me is how smooth it is. It's got high-limit cards, it's got banking, it's got AI that handles the back office busy work like expense reports, which I don't want to do on its own. It's really just built for this agentic world. If you're building something new, it's time to get Brex. Check it out at brex.com/solutions/startups. Link in the description.

• 2:03Speaker 00

  I recently had a baby. My wife had a baby, we had a baby, and we were looking for a night nurse. And I couldn't find one, really. Went through friends and stuff, then went and spoke to an agency. The agency basically admitted that they were going through Facebook groups and looking at, say, Miami night nurses, or South Florida night nurses, or New York night nurses, and they would bring them to here. And I was like, that's crazy that I would pay a fee for that when I could use Muse to go and do that in today's day and age.

• 2:47Speaker 00

  We need to take a step back and realize that you can now use Muse to go and mine Facebook groups, Marketplace, and Instagram. I have no affiliation with Meta. I mean, I even said, you know, I think I even called the name of this product wrong. I called it Facebook Muse, it's Meta Muse. The point is, what they are doing is, in some ways, cannibalizing the billions of users that exist on Facebook groups, Marketplace, and Instagram, and allow you to go and create some sort of arbitrage.

• 3:29Speaker 00

  So I think it's just one of the greatest ways to make a business. I think that there's going to be a thousand-plus millionaires that, you know, are birthed from this era. And I want to talk about, you know, by the end of this episode, we'll talk about how I actually think that you can take one of these small businesses that you start using Meta Muse with, and then turn it into something bigger. So let's get into what I, why I think this is such a big opportunity. There's all these buyers here, literally billions of buyers on the internet, and they're going on to places like Facebook groups, like Marketplace, like Instagram, asking for, for help. In my case, it was, you know, care for a newborn.

• 4:11Speaker 00

  And then there's these sellers who are like, I can do this thing, I can do this thing, who needs it? Now, what you need to be thinking about is, if you want to create this side hustle or side business, or a full-on business, what is a niche? What is a city? What are the rules? And how do you approve people in this sort of thing? So, by the way, I've got some extra business ideas and some notes I took on how to get the most out of Muse if you want to build a business with it, and I want to give it away. If this episode gets 5,000 likes, comments, and subscribe, so go stop, hit pause, go like, comment, subscribe.

• 4:51Speaker 00

  If it gets 5,000, I'll include it as a pinned comment on YouTube where you can go and click the link and get it for free. Let's see if it gets there. All you have, you know what you gotta do. What's gonna happen here is, you know, if we're, if we're picking, you know, night nurses in Orlando, you know, you are asked, like, all of a sudden, you can start one of those agencies, right? Like, and it's just high margin, right? Because you don't have to hire people to go and through, through these Facebook groups anymore. You know, Muse is doing the work for, and watching everything. Muse is doing all the structure, the matching, the drafting DMs, the calls and texts and, and booking.

• 5:35Speaker 00

  And we'll get into how it can actually do calls in a second or in a bit, but it can actually do all those things. And I know that there's people being like, okay, wow, you're just like, you're kind of doing some information arbitrage here. There's no real, you know, there's no business here, there's no value in that. You own the asset. So all of a sudden, Muse is cleaning, like, think of this as like dirty data, right? Not everyone who's posting on Marketplace, on groups, on Instagram is high quality. But Muse is going to actually do the cleaning of the data to basically, you know, put it

• 6:16Speaker 00

  on a list, and you can use Airtable, Google Sheets, whatever you use, but have, have a repository of the data where now you have this compounding piece of data of names who have needs, who have prices, who have trust signals that, by the way, eventually you could sell. And I think I want to do a whole other episode on, you know, data brokering and this whole idea of like what data means and how you can sell it. We're gonna probably do another episode on that, so just punt that, we'll, we'll get to that in another episode. But you own that asset. That asset is, is yours. It's yours to keep, and that's, that's worth a lot of money.

• 6:57Speaker 00

  And that's why I think that there's, you know, thousands of businesses, conservatively speaking even, niches, Time Cities, Night Nurse in Tampa, Furniture in Austin, Plumbers in Phoenix, and for the first time ever, you could clean the data using Muse. Using Muse, right? So it's, you know, by now, you've probably seen it, played with it. The fact that I can go and say, hey, I want a list of night nurses who are $30 an hour

• 7:32Speaker 00

  in Montreal, Canada, and it's going to search public data. So it's gonna go through public Facebook groups. It's gonna go through, you know, if you ask it, it'll go through Instagram. You know, Marketplace is fully public. Now, it doesn't go into private groups, so if you do want it to go into private groups, you do need to join those groups. But you can basically have this as your little agency. Like, you've now gone and, you know, incubated an agency that, you know, connects this need

• 8:14Speaker 00

  with, with the, you know, the need with the, the need and the, the demand and the supply. There you go. And that's what this whole thing is. And, you know, I, I sound old because I've been doing this a long time. I remember when eBay was like first, like, becoming a thing. eBay was a similar thing too, where it was like this whole new marketplace of, and people made millions of dollars on eBay when, you know, the top people made millions of dollars when they realized like, oh, hey, I just gotta figure out what are some unique products that I can go and sell. That, that marketplace didn't exist, and there's a tremendous amount of value in connecting the buyer and seller.

• 8:59Speaker 00

  So I had to come on here and, and, and I was just like, how, I know this is like really simple when you break it down like this, like, oh yeah, there's this, you know, information arbitrage that exists. But there's just tremendous amount of opportunity in, in this. Like, Meta is, is cannibalizing all these platforms in some, in some way, because, you know, you're allowed to use Muse to go and actually do this thing, right? So like here, we can see, you know, it's $30 Canadian an hour, and it just gives me

• 9:42Speaker 00

  a list of people. So now I have to go and clean this data in the sense of like, is Beatrice, Beatrice actually high quality? Or, you know, maybe she doesn't have a lot of experience, so how can I go and do that? And there's a lot of questions around the cleaning of the data. We're gonna get into that in a second. But I think the, the point is, each niche and each demand, there's gonna be a different way. There's not like a one-size-fits-all for you to like clean the data. Like, people are gonna be asking how you do it. There's- You know, it's gonna be, at a high level, it's gonna be about like, what do people want? What is your ICP want?

• 10:27Speaker 00

  And how can I put it in a Google Drive, in an Airtable, in a Google Sheet, such that I can actually connect these people? So like, if we scroll down here, people are actually giving Muse a dedicated number by connecting it to Bland AI's agent phone plan. It's called Agent Line, no affiliation. But basically, it's a non-voice-over-IP US number with talk and text. So you can literally sign up for a Bland AI account. It's, I think, 15 bucks for an agent phone plan. All of a sudden, your Muse agent,

• 11:10Speaker 00

  you can say, you can prompt your Muse agent, "Get yourself a phone number and call me." And all of a sudden, your incubation, your agency is, you can call people, you can have it reach out to people, you can have it close sales for you. This is, this is the state of where we're in today. Yeah, and it'll go, it'll draft it and reach out to people. And, and we can ask it like, "How did you find these people? Which groups? Also, can you look on Instagram?" And it's probably gonna say, "Yeah, I went on this Facebook group," right? Which leads me to, by the way, a whole other point,

• 11:55Speaker 00

  which is, you know what's really undervalued right now? Like insanely undervalued? Well, definitely, definitely Facebook groups. I think there's 1.8 billion monthly active users, if I'm, if I'm not mistaken. So if we're gonna have, if you believe that we're gonna have millions of Muse agents going and crawling Facebook groups, why aren't you creating a Facebook group right now? Why aren't you creating a Facebook group right now? Because they're gonna be searching those things. And by the way, whole arbitrage opportunity around buying Facebook groups right now. Now, go look, go look at the Terms of Service of Facebook.

• 12:40Speaker 00

  I'm not sure if that's like, how kosher that is. So go and, go and check that out. But, you know, if you're able to do it, and if it is, you know, good by terms, they're probably undervalued right now. Other thing that's probably really undervalued by now, right now, is, you know, just, you know, business pages, right? Facebook, Facebook business pages. That, Facebook could crawl. Sorry, that Muse can crawl, right? So you can go and create like Miami, the Miami Agency for Night Nurses, or the Montreal, you know, Night Nurse Agency. Undervalued.

• 13:25Speaker 00

  And then, you know, IG, obviously, pages too. Just pages that you're, you know, Muse is gonna crawl. IG niche pages is now undervalued. And I know, like, how could they be undervalued? They're so big right now. It's like, they're, they're undervalued in this personal agent age. So let's look. So there were no groups. It came from public listing sites. And it did Instagram sweep, so it added people on Instagram. And I'm gonna say, "Okay, I want you to give me 20 people, not people, night nurses, from Facebook groups.

• 14:10Speaker 00

  Quality there is highest." So the default, that's really interesting. So the default is it's not going in, in sort of cannibalizing Facebook groups, right? But you can prompt it to go and do that. And I'm, and I'm finding some of the highest quality data is coming from Facebook groups. So, you know, the bigger idea here is, yes, there's these marketplaces that Meta owns that you can go and, and grab stuff from. But there's also a whole set of other mines or other marketplaces that you can go for. So you have to, when you're figuring out what your niche is, obviously, you wanna add other marketplaces.

• 14:53Speaker 00

  But to start, there's just so much good stuff. Facebook groups, Marketplace, Instagram. If you're, you know, buying and selling services, there's, there's this stupid amount, it's absolutely absurd amount of opportunities that exist right now. Let's go down here and, and see what we got. So the interesting thing about Marketplace is it's, it's all public. So all the data is public. So think about, you know, where is there mispriced or mislabeled listings? Where there are bad photos or no details? Things that are sitting for a long time?

• 15:35Speaker 00

  How can you bundle up a bunch of stuff in different locations? Split it up and resell? Go and look for things that are pickup only? Have Muse basically say like, what, you know, "Oh, go and find me pickup only pianos" and go and, you know, bring them together and then ship them. Piano's a bad example because they're heavy. But, you know, you get the idea, right? Mac minis. Go, go and, go and pick up only Mac minis. When you, you can have Muse basically look at when the prices drop or, or relisted, because those, you know, are more willing to take an offer. And then you can have Muse negotiate on, on your, on your behalf. So, you know, and then we talked a little bit about this,

• 16:20Speaker 00

  like Instagram, so many good places to mine. You can mine comments, you can mine the bios, you can mine stories. What I've noticed is you have to tell Muse, like Muse doesn't come up with these ideas themselves. You saw it in my, in my demo. Like, it, it, it, it looked at public data for canadiananny.ca. Probably not the best place to start. And someone actually who's like looking for newborn care, I, I know that that's not a great place, not the best place to start. So you have to go and tell it that. And, and Meta's smart, right? Zuck is smart.

• 17:02Speaker 00

  He's not gonna, he's not gonna by default cannibalize Marketplace and Instagram. You gotta go and tell him. But it's remarkable at how good, how good it is. Let's go back to Muse. It's still, okay, it's still cooking. The other thing I wanted to talk about is, this is kind of how I'm thinking about it, is like, there's three levels to this whole personal agent arbitrage opportunity. So the first level is mining. So you're finding gold in other people's groups, on other people's, on Marketplace in general, on IG. The second level is once you own the list.

• 17:47Speaker 00

  So once you take it off-platform and you've cleaned it, you've priced it and you've created a trusted list, you've now created some value of your business. And the third level is owning the room. So owning the Facebook group, owning a niche IG, having Marketplace storefronts, this is like the natural, like, progression. And I actually think, you know what? There's actually another level. The other level is, and we'll put it here, level four, is build technology.

• 18:30Speaker 00

  So once you've, you know, you've built an audience here, you've got clean data and you understand the workflow, it's, you know, what startup can I build that could automate this end-to-end? And this is like, you know, building SaaS. This is building agents, vertical agents. This is building vertical harness, harnesses. If you listen to the Startup Videos Podcast, this podcast, you know that, you know, kind of obsessed with a lot of that stuff. And I'll include more episodes in the future on how to do that. But I think this is why I think,

• 19:13Speaker 00

  this isn't just a, "I can make $1,000 a month or $2,000 a month." This is, you know, a real opportunity to go down the levels, learn about a niche, learn about a workflow, start cleaning, you know, the data, building your audience, and then building technology that automates that, that actually creates a ton of value in terms of enterprise value. Now, the question you might have is, how, how do you create an audience from doing this? And what's really cool about Muse is you can actually go and do

• 19:51Speaker 00

  You can actually go and have it like research people on IG and formats on IG and have it starting to help you create content ideas and stuff like that for you. So I would use Muse as like your content hub. I might do a whole other episode on like carousels and tactical like content stuff. But like high level, Muse is a really good place to go and check out, you know, explore Instagram, see what's working, have it like run your account for you.

• 20:33Speaker 00

  And that's, that's sort of the, the four level framework. Let's see if Muse is ready. All right. So it's gone in mine, the actual group posts. It looks at like Montreal moms looking for babysitters. Babysitter needed in Montreal. West Island community, Montreal. Montreal cash jobs, Filipino caregiver, Montreal. Ranked by quality, parents, recommendations first. I'm not going to go through this, but like just by looking at this, this seems just really, really high quality. If I'm looking and think about it, right? Like if you're looking for a night nurse, would you be willing to pay someone a few hundred dollars success fee if you connect them?

• 21:18Speaker 00

  In the old, you know, economic breakdown, like when you had to hire an agency and there's like a team of five people going and doing all this stuff, that thing, that might've cost you thousands of dollars. But now the cost structure is so much less, so you can pass on the savings to the parents while also making insane, insane margins. Marketplace is, you know, where Muse is buying and selling things. I think there's a ton of opportunity in terms of physical goods, buying and selling things. This is like your Gary Vee strategy there where he goes into garage shops, garage sales and buys and sells things. That's not like what excites me the most.

• 21:58Speaker 00

  I'm more interested in the services component and, and that's really mostly in groups. So Muse hears needs. Instagram, Muse finds people, proves they're good, watches their life's moments and builds an audience of your own, so you own trust and attention. There you have it, folks. This is just my raw thoughts on an incredible opportunity that exists right now. I'm not sure how long it's going to last. You know, one question that people might have for me is, does it have to be Muse? What about Dots? What about Instinct? What about the other ones? And a personal agent platform has their pros and cons.

• 22:43Speaker 00

  What Muse is just extraordinary at is mining Facebook groups, Instagram and Marketplace. Also, you know, they're pushing it really heavily right now. So in terms of like mainstream adoption, they might be number one. We'll see. I think that Dots is really interesting too. It's, it feels like, you know, very intelligent. The models feel really good. I will say that I upgraded to the hundred dollar a month plan on Muse. I think you go, you know, I think it's, there's a free plan, a hundred and maybe $200 a month.

• 23:27Speaker 00

  The difference I think is you get access to a better model. I think it's Muse Wonder full instead of Spark and you get more tokens. So if you actually are serious about doing, like you start, you start with a free one, obviously, and you start like earning clients, earning money. And then as, you know, as you grow, that's when you upgrade. But yeah, around the, who's going to win this personal agent battle? I don't know, but I think Muse has a very, you know, a very strong horse in the lead. And I think with Facebook groups, Marketplace and Instagram, they are, are really good. So thank you for listening.

• 24:10Speaker 00

  I hope this got your creative juices flowing. You know, I'm happy you spent some time with me. I can't wait to see what you build, sell, grow, have fun. This is the greatest time in history of building. It just fires me up, so I had to come up here and, and say something. I'll see you in the comment section. I read every single comment and I'll see you next time. Later.