Introduction to Vibe Marketing.

Today I break down Vibe Marketing, I explain how it leverages AI agents and workflows to execute marketing tasks that previously required large specialized teams. I outline essential tools for the Vibe Marketing toolkit including Replit, n8n, Gumloop, Manus, Claude, and OpenRouter, then shares practical workflows for content creation, sales automation, and data analysis that marketers can implement immediately. Get ideas, tools, and tactics to 10x your marketing: https://www.skool.com/the-vibe-marketers Episode Timestamps: 00:00 - Intro 01:24 - What is Vibe Marketing 02:34 - Why is Vibe Marketing happening NOW? 04:05 - Vibe Marketing Toolkit overview 10:51 - Practical workflows and examples 19:31 - The Future of Marketing (next 12-18 months 21:07 - Qualities of a good Vibe Marketer 21:38 - Learn more about Vibe Marketing Key Points: • Vibe Marketing combines vibe coding tools with AI agents and workflows to automate marketing campaigns • The convergence of improved AI, accessible automation tools, and collapsed custom tool costs has made Vibe Marketing possible • Small marketing teams using Vibe Marketing can accomplish what previously required much larger teams • Vibe Marketing will evolve to resemble high-frequency trading with AI agents working 24/7 1) What is Vibe Marketing? It's the combination of vibe coding tools (Bolt, Replet, Lovable) with workflow automation (Gumloop, Manus, N8n) to create AI-powered marketing campaigns. "Marketing will resemble high-frequency stock trading in the near future." 2) The Vibe Marketing Toolkit To get started, you'll need: • Vibe coding tools (Replit, Bolt, Lovable) • Workflow automation (N8n, Gumloop, Flow) • AI assistants (Manus, Claude) • Model router (OpenRouter) • Visual generation (Sora, ChatGPT ImageGen) Pro tip: Create a scorecard to track which AI models excel at specific marketing tasks! 3) The Future of Marketing (next 12-18 months): • Interconnected AI systems working together • Manager agents trained by human experts • Small teams accomplishing what required 50+ people • Goal-oriented systems ("Get me 50k visitors") • Real-time adaptation to market opportunities 4) What makes a good Vibe Marketer? • Think in SYSTEMS, not campaigns • Test relentlessly (50-100 variations, not just 2) • Front-load value in everything you create • Build once, distribute forever • Let machines handle the boring stuff LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND BORING MARKETER ON SOCIAL: X/Twitter: https://x.com/boringmarketer

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Greg Isenberg?

  Today's episode, we are going to talk about an introduction to vibe marketing. Now, if you're listening to this, you've probably heard of vibe coding, but you might have not heard of vibe marketing. And I'm going to break down exactly what it is, why you should care, why this is going to propel your business, your startup idea, and why most people should actually be focusing on vibe marketing a little more than vibe coding. I'm actually going to give away a bunch of workflows of how you can do vibe marketing. Towards the end, I'm going to talk about some of the tools that you could use. And by the end of this, you should have a pretty good foundation of how you can get going, do vibe marketing, use AI, use agents to automate a lot of the tedious marketing tasks.

• 0:52Greg Isenberg?

  So before I begin, if you're new to the channel, new to Startup Ideas Podcast, why you should listen to me. I've started and sold three venture-backed companies. I was an advisor to TikTok. I was an advisor to Reddit. And I am a co-founder in LCA, which is a design agency for the AI age. We literally work with pretty much all the biggest AI companies or software companies looking to get into AI. So I know a thing or two about consumer businesses, growing them, marketing, and AI. So I posted this on X and it went absolutely viral. I said vibe marketing is the new marketing. So when you think about what is vibe coding, right? Vibe coding is using tools like Bolt, Replet, Lovable.

• 1:38Greg Isenberg?

  What is vibe marketing? Well, it's actually the combination of some of these vibe coding tools with things like Gumloop, Manus, N8N, Taskade. And it's using AI agents and workflows to actually go and build marketing campaigns.

• 1:55Greg Isenberg?

  So my co-founder, Boring Marketer, and shout out to him, James, for helping me kind of put some of these presentation materials together. He's the GOAT when it comes to vibe marketing. He said something that I totally resonate with, which is, "Marketing will resemble high-frequency stock trading in the near future. Agents working 24/7, monitoring, surfacing opportunities, personalized micro-interactions. You'll be like a portfolio manager or day trader, adjusting risk, deploying money based on real-time market signals." I totally believe that's where we're going. Why is vibe marketing even happening in the first place?

• 2:37Greg Isenberg?

  I think it's because three things have actually converged at the same time. One is that AI got good enough at marketing tasks, so now agents can actually handle the execution. I don't even think that was true a month ago, by the way. So this is happening in real time. Two, vibe coding tools made automation accessible to non-developers, no coding required. And three, the custom tool building costs have basically collapsed. So you can build personalized software for pennies, basically. And because of that, you can basically do a lot of customized marketing campaigns. The old world and the new world. The old world of marketing was basically having these bigger teams, 10 specialists,

• 3:21Greg Isenberg?

  SEO people, copywriters, designers, analytics people, media buyers. These guys were, these people were basically working in silos, they're in meetings, they're in Slack threads, and it takes a while to launch when you have a lot of people. This new world, and which gets me so excited about this new world, is you don't have to raise millions of dollars or have a huge team to actually go and run with this. You basically need a single smart marketer, with taste, of course. Pair that with AI agents and workflows, and we'll get into workflows by the end, I'm not going to leave you hanging, testing tons of marketing angles in real time with hundreds, hundreds of AI agents running the show, launching in days, not weeks.

• 4:05Greg Isenberg?

  So before we do get into the workflows, let's just talk about what you need to get started in the vibe marketing toolkit. Some of this may be obvious to some people. You're going to want to have a vibe coding tool like Replit, Bolt, Lovable. So, you know, it is crazy that you can with a prompt go make me a website for new homeowners that helps subscribe to exclusive content with flexible payment options. I mean, today, the fact that you can actually put in a prompt and get a prototype is a game changer when you're creating a lot of these marketing campaigns. You're going to want to play with something like N8N. So N8N, you know, this is their homepage.

• 4:48Greg Isenberg?

  Flexible AI workflow automation for technical teams. So you see they have this flow chart. So you can basically create these flow charts that basically help you drag and drop and automate with AI agents and different tools. But I will say one thing, I think N8N is for, you know, more of the experts. So definitely fun to play around with, but you know, you do need to be pretty savvy to use it. If people want, I can do an N8N demo and tutorial. Just let me know in the comment section. Gumloop is a lot like N8N, but there are some more guardrails.

• 5:28Greg Isenberg?

  So, you know, the example they use on their website, you can scrape a website, scrape a website, you can ask AI and then you can write it into a Google Sheets. So it's a lot like N8N, but there's, it's just a, it's more user friendly.

• 5:45Greg Isenberg?

  And yeah, that's Gumloop. I also did an episode with Flo from Lindy.ai. In a lot of ways, it's similar to Gumloop. It's, it's basically like an N8N agent platform that allows you to basically automate a bunch of stuff. So if you haven't checked out the, um, the episode with Flo, you know, we, we kind of went through how to automate a recruiter, how to do sales prospecting, all automated, all using AI agents. And not just one agent, hundreds, or what they call agent swarms, which is a key part of I marketing.

• 6:30Greg Isenberg?

  Quick break in the pod to tell you a little bit about Startup Empire. So Startup Empire is my private membership where it's a bunch of people like me, like you, who want to build out their startup ideas. Now, they're looking for content to help accelerate that. They're looking for potential co-founders. They're looking for tutorials from people like me to come in and tell them, "How do you do email marketing? How do you build an audience? How do you go viral on Twitter?" All these different things. That's exactly what Startup Empire is. And it's for people who want to start a startup but are looking for ideas, or it's for people who have a startup but just they're not seeing the traction that they need.

• 7:15Greg Isenberg?

  So you can check out the link to startupempire.co in the description. Manis. I've done an episode on Manis before. In fact, I actually threw this presentation into Manis to help design and help me think through it. So the fact that I can do that is, it's kind of meta, but that's vibe marketing, right? I put it in here and it helps me kind of think through what I need to put in here. It's a designer, it's a strategist, it's a McKinsey-level analyst. So I highly recommend playing with that. And then, of course, Claude or Claude, as I say. You can definitely use it to write.

• 7:59Greg Isenberg?

  It's probably one of the best writing tools out there right now. OpenRouter. People know this a bit less, but it's basically a way to get one single AI key that helps manage multiple, multiple models. So if you're creating, if you want to use DeepSeek R1 for this and OpenAI O3 for that, using something like OpenRouter is something that you're going to want to play around with. Sora, I've done episodes on this before, well, ChatGPT Image Gen. You know, one of the interesting things that Jacob Posel said on one of our tutorials on the channel was that he actually thinks that Sora is, you know, you get better results

• 8:44Greg Isenberg?

  on Sora than you do on ChatGPT Image Gen. But this idea that you can go into a Sora or ChatGPT Image Gen and generate these extremely high-quality photos, videos, and content, I mean, how doesn't that change the game in social, right? Like, how, you know, it helps arm you with this huge advantage, unfair advantage, to actually go and create content that's going to resonate with your audience. So, this is something that my co-founder, Boring Marketing, put together for his holding company, and I think it's one of those things that I think everyone should basically do.

• 9:25Greg Isenberg?

  It's a scorecard, and the reason I put it in here is it's a scorecard of all the different models. You can see 4O Mini, 03 Mini, Grok 3, Claude 3.7, DeepSeek Reasoner, Perplexity Sonar Deep Research, and it basically scores it by Analyst Brief Blog. And the point of this is that certain models are going to be better for certain things for whatever it is you're doing within vibe marketing. So, you know, I talked about, you know, when it comes to, you know, writing, for example, blog creation, you can see at the bottom here, you know, Claude 3.7, it's actually amazing for content brief and blog creation.

• 10:07Greg Isenberg?

  So, you know, well-crafted blog with human-like content, it understands brand voice, it maintains consistency, and adds relevant internal links when we add it for, when we, when we add website for it to refer to. Now, You have to figure out for yourself which which models and which LLMs are going to be your LLM marketing friends. Some things are going to be better, some things are going to be worse, and I encourage people to actually go and create scorecards so that they know what's working for them. I will say as a caveat that these bottles are changing all the time. I've noticed actually over the last couple of weeks that Claude 3.7 is actually kind of getting worse at writing. So you know, you've got to continue to update this.

• 10:52Greg Isenberg?

  So the moment you've all been waiting for, let's actually see some workflows so we can learn how you can copy vibe marketing pros and and start automating you and just so you know, you can lay on the beach while this this weird, you know, robot thing is going to serve you cash. Let's talk about basically a few workflows here. So for your stack on this, you're going to want N8N, you're going to want a Google Sheets, you're going to need an AI model, you're going to need Google Cloud Console, you're going to need some data sources, so social platforms or other inputs, and you're going to need OpenRouter, which we talked about before. It's basically access multiple AI models

• 11:34Greg Isenberg?

  through one API. Now, once you have that stack, you're going to be able to create a few different workflows. You'll be able to create a data analyzer so you can connect sheets with AI for insights. You'll be able to create a content monitor. You can scrape Reddit and summarize with AI. You can create a competitor alert, get notifications of competitor posts, email summarizer, weekly AI summaries of emails. You can even do a meeting assistant, although this exists a lot, you know, in other products. But yeah, basically, the formula is you pull data from sources, you transform it with AI, you analyze the results, you apply insights to strategy, and you create a closed loops

• 12:16Greg Isenberg?

  strategy with output. So this is just some really, really simple ways to actually create some of your first workflows. We're going to get to more interesting stuff over here. So Jordan Mix, who is a partner at Late Checkout, my holding company, who has been on the pod. Before had this really cool thing where um his workflow was the one click CRM. So he basically uh was able to um you know, you can think of the use case of this podcast, the Startup Ideas podcast, every single week having a uh here's the five guests that we should invite on the podcast uh automated uh and it's and and vetted and reaching out based on their social links,

• 12:59Greg Isenberg?

  based based on other content that they've done. So how does it work? You uh step one is you trigger with GumLoop browser extension um and you can check that out on your own time, but um the browser extension basically uh you know what? I can show it to you real quick. It's this Chrome extension that automates your browser with AI. So basically you can record your browser actions and replay them with a single click, no coding required. You can scrape and process web content with AI. Um so it's super helpful. It's a Chrome extension. By the way, I'm not affiliated with GumLoop or uh yeah,

• 13:40Greg Isenberg?

  I'm not affiliated with with this company at all. Uh and let's go back to the presentation.

• 13:51Greg Isenberg?

  Yeah, someone asked me, are you familiar with GumLoop? No, no, I just I'm trying to give you the sauce. I want to see what you can create. Um and uh let's uh let's continue. So uh you trigger with the GumLoop browser extension, you scrape the website. So you can get a transcript, for example, if it's a YouTube video, then you can analyze the content and web search. Um you can extract the data, you get the social links and other relevant links, then you can craft an outreach message, store it in Airtable, and then you can send a weekly summary to your team. Now, you actually don't even need to use GumLoop for that. You can use Lyndy, you can use other platforms. Um but this is super cool because it does a lot of the

• 14:31Greg Isenberg?

  heavy lifting, the boring stuff uh around actually figuring out who to reach out to and and how to reach out to them.

• 14:41Greg Isenberg?

  This is a classic vibe marketing example. We, I did a podcast on this, how we basically built this Disney Pixar level videos of myself using ChatGPT, Leonardo, ChatGPT was on the script writing, I think, Leonardo AI, Kling AI, stitching that together to actually make these beautiful images move into videos and 11 labs for, for the voice. And highly recommend to watch this, it's pretty long, but it's an interesting way. Because, you know, why is this interesting in the context of vibe marketing? Because if you can create, there's this arbitrage moment that exists right now where you can

• 15:25Greg Isenberg?

  actually go and create Pixar level content that's gonna fly on social media if it's actually good and your competitors are not. You can even create a completely AI-driven newsletter. So you use Google App Script that takes a topic and a point of view from a Google Sheet and then, and then uses Perplexity for all the deep research, Claude for writing and Midjourney for images. Imagine that, like a completely AI-driven newsletter. Now, I know some people in the comment section are gonna be like, oh my God, that's just gonna be AI slop. And it might, it might be AI slop, but if you have the right prompts and you're, yeah,

• 16:08Greg Isenberg?

  you have the right prompts and you do have some human in the loop at some point, it, you know, I wouldn't say that's, it's 100% true. I've seen AI-driven newsletters that are so, so valuable and I love getting them in my inbox. And you, you probably didn't, wouldn't even know that it's AI. Okay, so how to scale content with vibe marketing? Couple of tools that we're using, N8N, Google Sheets, Open Router, OpenAI and Claude 3.7. So how it works? You get insight from specific subreddits, you come up with content ideas using OpenAI, you store the ideas, you get one

• 16:50Greg Isenberg?

  Idea per execution and then you use Claude 3.7 to create content for LinkedIn, YouTube video scripts and blog posts. Shout out to Boring Marketer who put this together. I just think it's brilliant, right? Reddit, you have all these validated ideas and then you use OpenAI to sort of remix it and brainstorm. It's just, it helps. You know, so many people come to me and said, say, I, you know, I don't have time to do content. I can't do content ideas. I need a system for creating content. This is your system. Vibe Marketing is here. Sales agent. You can create a, you know, use an LLM to validate a raw list of leads, then get info from that website, analyze it, generate a report and send custom outreach.

• 17:34Greg Isenberg?

  You don't need a junior salesperson. Literally just automate it using Vibe Marketing.

• 17:41Greg Isenberg?

  E-commerce. A system that takes Amazon Ason, that's like basically the Amazon SKU, and runs it through seven AI agents. Pulls in reviews, keywords, search behavior, turns it into a full listing. Bullets, titles, backend terms, image overlay copy, even A-plus content, all structured, all conversion focused. It's basically like having a strategist, copywriter, an SEO person in one click. Are you getting fired up about Vibe Marketing? I am just talking about it. And it goes on and on, you know? You can, you could, here's another content idea, a content one, using N8N. Search Reddit for relevant convos in my niche. You know how much I like Reddit.

• 18:23Greg Isenberg?

  Extract themes, pain points for content ideas and then generate psychologically powerful hooks, outlines and briefs and just store it in a Google Sheet for editing. So it's similar to what we saw before, but thinking, maybe you just do it for hooks. Maybe you just do it for outlines. Maybe you just do it for briefs. So this one is about, you know, people who want to start YouTube channels but need content ideas. So first, you know, you're going to use again, N8N, YouTube API, OpenAI, OpenRadar, Google Sheets, Google Cloud, how you do it. Step one is you find videos. So you search YouTube for a keyword and fetch trending videos in your niche.

• 19:01Greg Isenberg?

  Then you extract the info, get title, description, views and channel details. Then you store the raw data, you save that video into Google Sheets, analyze the content, use AI to extract content angles from titles and descriptions, generate ideas, ask AI to suggest new video ideas based on those angles. And by the way, use the model that will come up with the best stuff here. And then store the results. So save those angles in Google Sheets all in the cloud. I don't, you know, those are just a few of the workflows. I encourage people to go and try and come up with their own, use any tool you'd like. This is where, you know, I think that the world of marketing is really going to change over the next 12 to 18 months.

• 19:45Greg Isenberg?

  This is an image from my co-founder where he said, you know, he says basically marketers using AI tools in isolated ways for specific outputs on individual channels, that's how people work today. But basically in the next 12 to 18 months, we're going to see an interconnected AI system working together with shared contexts. You're going to have basically multiple AI agents and workflows, and these are going to be managed by manager agents trained by human experts. This is the future of marketing, everyone. Marketers will evolve from individual executors to orchestrator of these systems. Small marketing teams of five will accomplish what previously required much larger teams. We talked about that.

• 20:27Greg Isenberg?

  Adding new marketing channels isn't, you know, won't require hiring. It's literally just an agent away. Outputs will be more consistent with less feedback cycles needed, and systems will be goal oriented. So it's going to be about telling your agents, hey, man, I need 50,000 new organic visitors monthly. Go figure out how to do it. There's going to be real time adaptation. So real time adaptation will occur as systems analyze market gaps, create opportunities instantly. Marketing might resemble high frequency trading. We talked about that. You get the idea, marketing is changing so much right now. And now's the time to actually get good at this vibe marketing stuff. So what makes a good vibe marketer?

• 21:10Greg Isenberg?

  I think that if you can think in systems, not campaigns, creating these like systems, these flow charts type things, you'll outperform. If you're good at testing relentlessly, you know, now you're no longer testing two ads. You're testing 50 variations, 100 variations. You're doing a lot of testing every single day and you're learning quick. You're front loading value in everything you create. You know, you build once, you distribute forever and you let machines handle the boring stuff. By the way, if you want to see more vibe marketing tutorials, highly recommend following Boring Marketer on X. He shares a bunch of workflows.

• 21:49Greg Isenberg?

  This is his agency where he automates vibe marketing for folks. I'm a co-founder in this. And he also has a school community, which will include in the links for other vibe marketers. And I think he charges 100 bucks lifetime to join, but the price goes up every 100 members. So for people interested, check it out. That's the introduction to vibe marketing. I hope that was helpful. I wanted to give you all the sauce, didn't want to hold back. If you enjoyed this thing, I think you, you kind of, you got to let me know at least.

• 22:33Greg Isenberg?

  So like, comment and sub and share this with a friend. So you can go actually build something. I don't want you just to like, comment and subscribe. That's not fun. I want you to build something and I want to see you when I'm rooting for you. The best thing you can do is to actually just play with the tools, see what you learn, put it in your schedule. Every day I'm going to spend 30 minutes on this. I'm going to create a workflow. I'm going to automate this. I'm going to ask my team, what are, what are repetitive tasks that I can go and automate? Honestly, that's the best thing you can do. And that doesn't cost you any money. So a lot of these platforms have free trials. Check it out, have fun.

• 23:15Greg Isenberg?

  And, and yeah, maybe we can use the comment section as a place to just share, share our learnings and share how we're feeling about this. So go get them. Till next time, that was the Startup Ideas Podcast, Introduction to Vibe Marketing.