ChatGPT 4o Image Generation replaces your $10,000 Ad Agency (Expert Demo)

Join me as I chat with Jacob Posel where he explains his viral method for creating professional ads using ChatGPT 4o and reference images. Jacob demonstrates that effective ad creation with AI relies more on providing quality inspiration images than complex prompting. The episode includes four example ads and two live demonstrations, showcasing how marketers can experiment with different audiences and styles at scale to improve conversion rates. Timestamps: • 00:00 - Intro • 02:01 - Best practices and the importance of inspiration images • 05:52 - Using Reference Images vs. No Reference • 09:07 - Exploring Sora for Prompt Inspiration • 13:33 - Another example of reference image + product image • 16:20 - More Ad Examples (Ridge Wallet) • 18:14 - More Ad Examples (Replit) • 19:12 - Where to find Ad inspiration • 20:00 - Live Ad Creation for LCA • 33:37 - Ad Concept Development for LCA • 37:37 - Finalizing the Ad and Next Steps Key Points: • Jacob Posel demonstrates how to create high-quality ads in minutes using ChatGPT, focusing on using reference images rather than complex prompts • The process involves providing inspiration ads and product images to ChatGPT, which can then generate customized, conversion-ready advertisements • Using well-known brands requires less specific prompting as the AI already understands them, while lesser-known products need more reference images • The speakers demonstrate live ad creation for Late Checkout Agency (LCA), showing the iterative process and prompt refinement techniques 1) The Secret to Great AI-Generated Ads Forget complex prompting - the REAL magic is in your reference images! Jacob revealed: "The important thing in creating good ads are the inspiration images and product images that you provide." ChatGPT understands intent better than other AI image tools. 2) The Simple Framework Here's the basic formula Jacob uses: • Find an inspiration ad you like • Add your product image • Give simple instructions • Let ChatGPT work its magic The model is SMART enough to understand what you want without elaborate prompts. 3) When to Use Reference Images vs. When Not To KEY INSIGHT: ChatGPT already knows popular brands! "It knows Nike, Adidas, Ridge wallets really well," Jacob explains. For well-known brands: Simple prompts work fine For newer/smaller brands: ALWAYS provide reference images This saves you tons of time! 4) Pro Tip: Where to Find Ad Inspiration Jacob's go-to sources for ad inspiration: • Creative OS • Foreplay • Icon These tools pull from Meta's ad library and make it searchable. Finding the right reference ad is HALF the battle! 5) The Hidden Goldmine Nobody's Talking About ALPHA ALERT: Check out Sora's explore page! "This is a piece of alpha that people do not know about right now," Jacob revealed. It shows you the EXACT prompts people used for successful images. Perfect for learning how to prompt effectively! 6) Crucial Prompting Tips If your first attempt isn't perfect: • DON'T continue in the same chat • Start a fresh conversation • Make adjustments to your prompt there "You generally get through a cycle of worse and worse rather than improving" if you keep going in the same chat. 7) Real-World Example: The LCA Ad We created a luxury-style ad for Greg’s innovation agency in real-time! Process: 1. Screenshot website elements 2. Find vintage Rolex ad as inspiration 3. Simple prompt explaining the brand vibe 4. Iterate in a NEW chat for improvements Took less than 10 minutes! 8) The Future of Advertising This technology enables: • Personalized ads at scale • Rapid response to trending moments • Testing different audiences/demographics • Experimenting with creative directions As Jacob puts it: "The ad is the targeting" - and now you can do it at SCALE. Notable Quotes: "Marketers have this saying nowadays that the ad is the targeting and this is just a way that you can actually do it at scale." - Jacob Posel "The important thing I found in creating good ads are actually the inspiration images and the product images that you provide." - Jacob Posel LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JACOB ON SOCIAL X/Twitter: https://x.com/jacob_posel

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Greg Isenberg?

  What if you can create ads with AI that were winning? What would that mean for your business? Well, I'll tell you what it would mean. It would mean that your ROAS would go up, your return on ad spend. It would mean that you might have a really profitable business. So it's incredibly important to know the skills, how to prompt ChatGPT 4O, which is this new image model that everyone is talking about, to get the most out of it. But the problem is, how do we know how to prompt these things? Well, I brought on a guy who's world-class at creating winning ads, winning memes, winning visual content from ChatGPT 4O,

• 0:44Greg Isenberg?

  so that I can learn how to do it, and you can learn too. Enjoy this episode. This is really fun and creative, and I think you'll enjoy it.

• 1:03Greg Isenberg?

  We got Jacob Posel on the pod. This guy is going completely viral with all these ads that he's creating using ChatGPT 4O, image search. Had to bring him on the pod. Jacob, by the end of this episode, what are we gonna learn?

• 1:22Speaker 01

  Thank you. I'm happy to be here. We're gonna learn, we're gonna teach people how to create ads ready for the ad account using ChatGPT. It's in about two minutes. It's that simple.

• 1:34Greg Isenberg?

  And not just any ads, banging ads, right?

• 1:37Speaker 01

  Yeah, yeah. I mean, these ads are sick. These ads like blow me away every single time I see them come through.

• 1:44Greg Isenberg?

  Cool. So we're gonna show four ad examples and give away the prompts. And then at the end, we're gonna do two live cooking examples to show you how to do it. And yeah, let's just get screen sharing and get people, give people, give people the sauce.

• 2:01Speaker 01

  Yeah, let's do it. Let's do it. So. I guess something to be aware of where when it comes to these um to chat using chat G P T compared to image examples people might be familiar with like mid journey flux um ideogram, stuff like that. Is because it's it's a it's a multimodal language model. It's not just a chat. It's not just a uh pure um image model. The prompting is way less important um and the prompting you can actually be pretty straightforward. And it has a much better understanding um of intent and creativity.

• 2:40Speaker 01

  So the important thing I found in creating good ads are actually the inspiration images and the product images that you provide. So my general advice when creating ads and we can see this first one, which is um a really cool one that I created for Jones Row and Beauty um is um providing an inspiration ad that you wanted to adjust or you wanted to use and then um providing a uh your own custom image. So we can read through the prompt and you can see it's actually fairly basic. It's just add this image to the top of the ad with the product image overlapping the bottom of the image and the heading and subheading below.

• 3:20Speaker 01

  Um right? So we can see the original ad, which is um the Jones Road Beauty ad that I pulled from just an inspiration source. And then the image that I'm referencing, just an image from their website of a woman kind of displaying that product. And if we take a look at the actual ad itself, it followed those instructions really nicely because G P T four is like a really, really intelligent model and so it understands my intentions really well. So you can see we have that woman at the top, we can have, we have the overlapping overlapping products overlapping the bottom of the image. And then we have the text below. Um so you can see like taking an inspiration ad or taking kind of a reference ad

• 4:04Speaker 01

  and then providing your own imagery is a really nice way that you can um create super consistent and reliable ads by just uh making edits or adjustments to them.

• 4:15Greg Isenberg?

  And if you really wanted to play with conversion, you would just take, you know, a hundred characters, you know, men, female, old, young, all different colors, and see what converts for different audiences, right?

• 4:29Speaker 01

  Exactly, yeah. So I mean, you may have certain key audiences or personas that you're trying to target with your ads. And you can just, you can generate your own images because ChatGPT is amazing at creating photorealistic images of different audiences. Or you can pull in your own from your own photo shoot and just throw them in here. And when the API becomes generally available, this is going to be trivial. It's literally going to be like, this is your inspiration or like reference ad. These are all the different audiences, just like boom, boom, boom, smash them out, and you'll have a hundred ads waiting for you in like five minutes.

• 5:08Greg Isenberg?

  Yeah. And why that matters for people is because ultimately, you know, the game is how do you create ads that convert? And it's really a game of experimentation. So what this does is it allows us to experiment at scale. And you don't know if it's like this woman looking to the left, or looking to the right, or with blonde hair, or with red hair. That's going to be the difference between, you know, a two, you know, 1.6 ROAS and a 2.8 ROAS.

• 5:38Speaker 01

  Yeah, yeah. Marketers have these saying nowadays that the ad is the targeting, and this is just a way that you can actually do it at scale.

• 5:47Greg Isenberg?

  Cool. I love that. Can we, I mean, this is a simple example, like, I get it. Let's see something else.

• 5:54Speaker 01

  Yeah, let's do it. Let's go to this one, which is a little bit different with no reference images. So this ad is an absolute killer.

• 6:05Greg Isenberg?

  Can I ask, can I ask you something before you get into it? When do you know to do a reference image versus not a reference image?

• 6:14Speaker 01

  So, okay, a super important thing to understand about these models is that they have a really good understanding of well-known concepts, ideas, brands. So it knows Nike really well, it knows Adidas really well, even like the classic online econ brands, like it knows Ridge wallets really well. And so in that sense, you can prompt it and you can just say like a Ridge wallet, you know, and it will understand what you're talking about. But if it's your own product that is relatively new, relatively small, and you don't have a lot of online presence, and I'm talking like a lot of online presence, like millions of dollars in ad spend a month kind of presence, then you should always provide a reference image.

• 6:59Speaker 01

  But for like Adidas, everyone knows Adidas, and so it's gonna do this, it knows it really well.

• 7:05Greg Isenberg?

  Cool, I didn't know that actually, so that's helpful.

• 7:08Speaker 01

  Yeah, yeah, it has a really good understanding of certain things and others it just doesn't know.

• 7:13Greg Isenberg?

  All right, let's, let's rip through the prompt.

• 7:15Speaker 01

  So this prompt is one from Sora. Sora has like their own explore page, and I found this one, and I thought it's really, really incredible. But it, and it has a lot of really good lessons in here. So you can see, using the ultra-realistic or photorealistic keyword is really important for creating photorealism images. Otherwise, it can sometimes default to something that looks a little bit cartoonish or weird colors, but photorealism, it is strong, but using that keyword is important. And then you can just see, it's a really strong prose description of the image. A female runner is captured in mid-stride, running laterally in the foreground, wearing

• 8:00Speaker 01

  her performance gear.

• 8:03Speaker 01

  Behind stands the, the Egyptian desert with the pyramids.

• 8:08Speaker 01

  Um, so this one is fairly long, but it's a really detailed prose description of your desired image. Um, but you can see it has some really nice other elements like font type X O two bold italic. Um, stuff like that for it's a similar concept for well-known fonts. It is going to have a decent understanding and representation of what those fonts mean. Because it's seen enough of that content on the internet, so people can mess around and play around with that. Similar concepts are like in order to making adjustments is like styles, um, like um, color styles. And also um, aspect ratios, you can make adjustments in the prompt to aspect ratios similarly.

• 8:52Speaker 01

  So um, here's the ad, you can see it's very creative. You can see the woman running um, with the pyramids in the background and the Adidas shape. Um, something just really creative and really nice. Um, and that was like literally impossible to do before.

• 9:07Greg Isenberg?

  So sorry, did you say that you use Sora for the prompt, is that what you said?

• 9:12Speaker 01

  Um, so I highly recommend people check out Sora. Um, Sora, it uses the same underlying model, but they have an explore page. Where you can see people, it's a really good way to understand how people are prompting and how the best prompts work and to get um, and for ideation. Um, if you click on any image in their explore page, it shows you the prompt, so.

• 9:33Greg Isenberg?

  Can we just, we, we check that out real quick and do a little detour?

• 9:37Speaker 01

  Yeah, of course.

• 9:40Speaker 01

  This is a piece of alpha that people do not know about right now. I don't see anyone talking about it. Another really cool thing is I think Sora is better. Um, at it's, it has less strict policy guidelines. And um, it's better at photorealism. I don't actually understand why that's the case, considering they probably use the same underlying models. But um, I think that it's less strict and um, yeah, so. But if you can see, so an image came through, for example, um, of.

• 10:17Speaker 01

  Of this guy.

• 10:20Greg Isenberg?

  Kind of Post Malone energy.

• 10:22Speaker 01

  Yeah, yeah, like but hyper photorealistic like that is that could be a photograph, you know. We can click on it and you can see the prompt.

• 10:33Greg Isenberg?

  If Weird Al and Post Malone had a baby.

• 10:36Speaker 01

  Yeah.

• 10:39Speaker 01

  But you can click on it, you can see it and you can also adjust it or edit it. So I could come in and I could remix it from here. I could adjust the prompt myself. You know, so I could like literally just start rewriting things. Or I can change the aspect ratio or I could upload my own reference images.

• 10:58Speaker 01

  So, yeah, very, very, very cool. You can see here I could like upload a reference image to make adjustments. But it's just a really, really great place for people to go through and just scroll through and understand. Look for prompts that may work for them. Some of them are ads that you'll be able to see and you can make your own clever adjustments that way.

• 11:18Greg Isenberg?

  Yeah, I think what's really cool about this is this gets your creative faucet going. So.

• 11:27Greg Isenberg?

  I think the game right now is is is looking for an aesthetic that isn't being used in your space. So if you can figure out how to do that and just sort of explore this and be like, oh, wow, this would actually really. This like picture of.

• 11:44Greg Isenberg?

  You know, the Grand Theft Auto thing would be really cool as a meme in whatever space that I'm in. Boom. All of a sudden, like that's gonna get you a bunch of likes, gonna get you a bunch of followers, gonna give you affinity. So that's what the game is about and I love this because I'm always struggling. I'm actually struggling with the prompts, to be honest. Like, I don't know. I know that. You know, sometimes I'll throw in a word like hyper realistic. Like it takes me a while basically to get to that word hyper realistic. And I'm just like wasting time. So I think what's cool about this is it shortens the time to value and also gives you ideas that you wouldn't otherwise have had.

• 12:22Speaker 01

  Yeah, yeah, yeah, absolutely. I think that like the the reference images is a really good way to short shortcut like the prompting issues. But if you need help with prompting, I mean,

• 12:36Speaker 01

  it's it's really important to be very clear, very direct in what you want. And another piece of, another piece of information is if you struggle with the initial prompt, it's important not to carry on in the same conversation and try and adjust your image in the same conversation. Because you generally get the recycle of worse and worse rather than it actually improving because it's using the generated image as its reference for the next one, which can have its own inherent flaws. So I always tell people if you want to adjust a prompt, start a new chat and make the adjustments to your prompt in that new chat.

• 13:17Speaker 01

  And the images are going to be consistent enough that it's going to be similar to the one that you first got with the improvements in your new prompt. So that's something else that is is important when trying to prompt and create these things.

• 13:30Greg Isenberg?

  Should we move on to the next example?

• 13:32Speaker 01

  Yeah, let's do it. This is another example of product image plus reference image. So you can see I found this original reference image for Rise. I then took the Athletic Greens product imagery. And I just gave it some really clear prompts. So I said recreate this ad for AG1. Adjust the background to benefit Athletic Green style. Change the price, you can see over here, to $110 slashed out to $85 now. And then I said, generate the image. The reason why I said that is sometimes it will try and generate text which represents the ad. If you just say generate the image, you're going to consistently get image results.

• 14:16Speaker 01

  And I mean, if we look at this ad, it's sick. Like, it really got it well. Um, it looks amazing. It got the, these like icons over here. It even got this like cool gradient color in the background, which is really incredible. Changed the background, as you can see, placed the images, which the products, which look incredible. Um, it got the pricing right and the copy is pretty nice. And like, it fits really well. It's centered and everything. Um, so I mean, this is probably a runable ad and it, it was very, very easy to make.

• 14:49Greg Isenberg?

  Yeah, and it's, you know, a couple of things going through my mind. One is like, it somehow feels dirty though, you know, it's like, in the sense that, and, and I'm curious your perspective on this. Like, that other company, Rise, spent all this time and money, maybe even tens of thousands of dollars, figuring out this ad, an ad copy. And then in like a few seconds, we're, I mean, we're kind of, we're remixing it into, you know, for AG1. So I'm curious, like, how, how do you, is it dirty or am I just too clean here?

• 15:25Speaker 01

  I mean, to be honest with you, the way that most of these, um, companies work is they are finding inspiration ads. There's like fifty companies that do this. They provide you inspiration ads. Or they're getting templates, which are recreated ads in Figma files or Canva files. There's companies that basically just do this, um, at scale. And this is how people are making ads right now. So I don't, I don't think this is dirty because I think this is, was already happening. Um, it was just happening physically. People were looking for inspiration. They were, um, they were using templates. Now, um, ChatGPT just lets, just does it for you. So, I mean, from what I've seen, this was already happening.

• 16:07Greg Isenberg?

  This is already happening.

• 16:09Speaker 01

  Yeah.

• 16:09Greg Isenberg?

  This just ma- makes it a bit more accessible to anyone, but it was already happening. All right, let's, let's move to, uh, the fourth example.

• 16:19Speaker 01

  Yeah, let's do it. Last one, um, is, I wanted to show was changing the concept of an existing ad. So, um, I found this Ridge ad, which was, um, which is kind of a Black Friday ad with their gunmetal wallet. Um, and I swapped it out for this green um Ridge Wallet. And I said swap it out and change it to a Christmas style ad. And I mean, there we go. It's definitely a Christmas style ad for this wallet. Um, and yeah, you can see again, the prompt is because the reference images really,

• 17:01Speaker 01

  really do a great job of um of replacing the need for super strict prompting. Um, it's like a picture's worth a thousand words. That's literally the case here. Um, so very simple prompt and we can take a look at the ad. It's pretty, it's pretty great. What do you think?

• 17:17Greg Isenberg?

  I think, yeah, I like it. It just gets me thinking that there's, like, there's the big temple, you know, major holidays, the Easters, the Christmas, the New Years, Valentine's Days, and there's probably a bunch of like little funny ones, you know, like National Hot Dog Day. And

• 17:37Greg Isenberg?

  stuff like that, which you're, there's probably alpha in focusing on that. There's probably also alpha in targeting people on their birthday. It's like, happy birthday, thirty percent off by Ridge Wallet.

• 17:47Speaker 01

  Oh, my God, that is, that's, that's a great idea.

• 17:52Greg Isenberg?

  So I think, I think this is, this is what excites me about all of this, right? Is, is, I mean, is the fact that the targeting is going to get a lot more personal. It's going to be a lot more funny. It's going to be, ads are going to be a lot more entertaining. And it's, it's really up to, you know, the idea people to come up, come up with these ideas.

• 18:14Speaker 01

  I'd love to show you this one that I put together, um, which, which relates to that, which is, I, I took an ad, um, I wanted to do one for Rippling. Did you see the, the Rippling deal controversy with the spy?

• 18:28Greg Isenberg?

  Totally.

• 18:29Speaker 01

  So we'll wait for this one to load, but you, companies now have the ability to take advantage of um, short like news cycle moments like they never could have before because it was expensive, prohibitively expensive and slow. So um, I wanted to make an old Wall Street Journal Star Hill newspaper ad. Um, and it's Rippling so good, our competitors can't even resist sneaking a peek, which I thought was pretty funny. But yeah, it's like it's a different style to what they'd be able to do before. It's got really clever, funny copy and it takes advantage of a moment, you know? And this could, you could have AI just like ready to do this, like watching Twitter, watching some other news feed that you want and just like it's just on it and these could be produced on mass.

• 19:13Greg Isenberg?

  And where, you know, you mentioned, I think it was with the, well, actually with a lot of these, you're getting these ads. So where are you getting these ads? You're going on Meta, Meta's ad library to get these ads? Like where could people basically get ad inspiration?

• 19:31Speaker 01

  Yeah, the one that I use is Creative OS. They have their own inspiration and templating tool. Some other good examples are Foreplay. I think the recent Icon.me is one that recently launched that has all of these. It's basically becoming a staple of any ad building tool. So they, they basically read in the meta ad library, they tag them and they make it easy to search over them. So Creative OS, Foreplay, those are some really good ones to check out.

• 20:00Greg Isenberg?

  Cool.

• 20:04Greg Isenberg?

  Those are our four examples.

• 20:07Greg Isenberg?

  Do we want to do just live cooking one or two? Just to, just so people can get in, in your head as you know, you're coming up with ideas and what you're thinking about as you're doing it.

• 20:21Speaker 01

  Yeah, absolutely. Let's do it. Do you have any, any companies you wanna, you wanna use or target?

• 20:27Greg Isenberg?

  I mean, we can use my, you know, my own company, I guess, or so.

• 20:34Greg Isenberg?

  Like I'd love to create an ad for one of my own companies.

• 20:38Speaker 01

  Okay, which one?

• 20:42Greg Isenberg?

  How about LCA, which is our design agency for the AI age?

• 20:49Greg Isenberg?

  So we work with like Dropbox and Salesforce and figuring out what do their AI interfaces look like and help them figure that out. We've never done ads before, so it would be cool to try it.

• 21:05Speaker 01

  Let's do it. What's the domain?

• 21:07Greg Isenberg?

  Latecheckout.agency. It's like literally a landing page.

• 21:12Speaker 01

  I'll I'll talk people through exactly how I'm thinking about this and like the important elements of an ad. So the important elements are this logo up here and specifically kind of your typography and this use of bolding and italics, you know, like it's really important to capture as well as the coloring. And then also some of these, these, these, like maybe these brands that you work with, like I really like this aesthetic. So I'd probably begin by, if this is an image, I'll copy it. Okay, it's not. So I'll just, I'll just take a screenshot of it. It's fine. Like that, I just took a screenshot and then I'm taking a screenshot

• 21:57Speaker 01

  of this too. And then maybe kind of

• 22:05Speaker 01

  this down here as well. And can you see that I'm taking screenshots, by the way?

• 22:13Greg Isenberg?

  No.

• 22:15Speaker 01

  Okay, I'm taking, I've taken screenshots of, of this content over here, this stuff over here. I've taken a screenshot of this content and of the logo too. So, next thing I might look at, I would think like, okay, do you have any inspiration sources that you would want to use for, for the ad? Or do we want to kind of just like, do we want to kind of just like YOLO it? I think like the newspaper style theme that I put together could work really well for this because you've got that like paper theme. But you tell me what you think.

• 22:58Greg Isenberg?

  I mean, I'm down to try that.

• 23:01Speaker 01

  Okay.

• 23:02Greg Isenberg?

  From a brand perspective, like LCA works with only a dozen companies per year and it's like the whole vibe is like, it's almost like we're a SWAT team, like, and for your executive team, right? So it's like pretty working with SVPs of Salesforce, CMO of Slack. So it's very, it's almost like we're selling a luxury product. So when I think of like, brand inspo, I'm like, this is more like a tech fillet. You know what I mean?

• 23:33Greg Isenberg?

  And what I don't like about the newspaper is like, the newspaper is, like, you know, when you're thinking of design from for AI age, you're not thinking about a newspaper, right? This is like futuristic.

• 23:45Speaker 01

  Yeah, yeah, absolutely. Okay, let's.

• 23:50Speaker 01

  Do you want that like, like that vintage style? Or do you want like a futuristic style? Cause I'm thinking like, one of those old vintage Rolex.

• 23:59Greg Isenberg?

  Yeah.

• 23:59Speaker 01

  Ads could look really great, you know?

• 24:02Greg Isenberg?

  Yeah, that would be really cool.

• 24:04Speaker 01

  Okay, let's, um.

• 24:10Speaker 01

  If I, if I go to another tab, I'm typing vintage Rolex ad. Okay, we can see if there any here that we like. Otherwise, um.

• 24:24Speaker 01

  Tell me if there's any that I like, kind of, um.

• 24:28Speaker 01

  That, that you particularly like, or we could ask, or we could just try prompted to do one.

• 24:32Greg Isenberg?

  Oh, go down, scroll down.

• 24:36Greg Isenberg?

  The guy pointing.

• 24:37Speaker 01

  This one?

• 24:38Greg Isenberg?

  Yeah.

• 24:40Speaker 01

  Okay, let's try.

• 24:41Greg Isenberg?

  I mean, why? Like, I just like, I don't know, the color stand out. And it's kind of like, it's like, hey, do you need AI? You know, you need AI interfaces? He's a bit sad. And, and from a conversion standpoint, like you, you often don't want like sad, angry people. You want like happy people.

• 25:00Speaker 01

  Mm hmm. Okay, sick. Let's do it. Um.

• 25:08Speaker 01

  So we're gonna go to ChatGPT. It's just loading. There we go. And we're gonna make sure that we have GPT four O. And now I'm just gonna like bring in those images. So I've got this one. Got this one and I'll show them again. Um, and then this one. So we've got um, kind of the who you work with. Um, we've got the some other kind of copy and the logo. Um, and then we've got the inspiration ad. So a couple of things to be aware of that may cause this to not work well.

• 25:49Speaker 01

  We do have to specifically prompt it to write English, otherwise it might get confused there. Um, and the text is a little bit kind of like low res over here. So let's, let's see if we can, if we can try and make sure that um, that comes out well. So.

• 26:08Greg Isenberg?

  Do we need to say like this is a print ad and we're, you know, that we don't want a print ad. It's just inspo. We want to create something digitally?

• 26:16Speaker 01

  Yeah, yeah. Um, let's begin prompting. So I'll tell you how I'm thinking about it of it. So we're gonna start with the initial instruction instructions. Generate a digital ad for LCA. Um, let's check out agency. Um, it, it probably doesn't know who you are. Um, I'm just, I'm just gonna assume it doesn't. So LCA is a SWAT team slash, um. How else would you, would you describe it?

• 26:51Greg Isenberg?

  SWAT team slash design agency for

• 26:56Greg Isenberg?

  you know, the most interesting brands on the planet.

• 27:01Greg Isenberg?

  Helping them with AI interfaces.

• 27:09Greg Isenberg?

  Or helping them with AI, building AI-first products.

• 27:17Speaker 01

  Um, it, it only works with the best companies. So because I'm telling it this, it may kind of focus on this in the copy. We'll see, but that's kind of what my intuition is telling me.

• 27:36Speaker 01

  I have provided some screenshots from their website for you to use as inspiration in the ad as well as a reference vintage Rolex ad.

• 27:57Speaker 01

  As inspiration, you can use this.

• 28:04Speaker 01

  Use this to capture the luxury.

• 28:10Greg Isenberg?

  Vibe or feel, yeah.

• 28:13Speaker 01

  The company. So.

• 28:19Speaker 01

  Generate a digital ad for LCA Late Checkout Agency. LCA is a SWAT team slash design agency only for the most interesting brands on the planet, helping them with building AI-first tools. It only works with the best companies. I have provided some screenshots from their website for you to use as inspiration in the ad as well as a reference vintage Rolex ad as inspiration. Use this to capture the luxury vibe of the company. So we've got kind of main instructions and context and some more specific instructions. We are a little bit vague here because we haven't given it strict instructions, but that's also because I don't actually know exactly what I want to get out of this. And so I'm hoping for it to leverage some of its own inbuilt creativity.

• 29:04Speaker 01

  So.

• 29:07Speaker 01

  Let's just say, generate the image.

• 29:13Greg Isenberg?

  And by the way, before you hit go, could you say generate three different versions of this? Is that crazy?

• 29:24Speaker 01

  Right now, I think ChatGPT just does one at a time, and I think that's on purpose because the GPUs are kind of going crazy. Sora, you can control the number that you generate. I think you can generate up to four. So Sora is like basically the exact same thing, and maybe we could show people afterwards, but.

• 29:42Greg Isenberg?

  I'm just curious, just curious.

• 29:44Speaker 01

  Yeah, yeah, that's hundred percent coming.

• 29:48Greg Isenberg?

  Cool.

• 29:49Speaker 01

  Okay, any last adjustments you want me to make before we go for it?

• 29:54Greg Isenberg?

  No, I trust you and Jacob, I trust.

• 29:59Speaker 01

  Okay, let's see. So this is what I would generally say is like a higher risk ad. You know, when I prepared some of the other ones, like I knew it knew what Ridge was, I knew it knew what AG1 was. And I gave it really strict instructions, but I'm really curious and really interested to see how this does. It's kind of like relatively vague and we're kind of relying on its creativity. And a relatively less well-known kind of company or product, so. I'm actually really excited and curious to see how this does, and I think it will be really relevant to people if it can do well.

• 30:35Speaker 01

  So it starts off fully blurred and it's going to slowly generate from top to bottom. That's a good sign and we can just kind of wait and see how it goes.

• 30:48Greg Isenberg?

  And how often are you one-shotting these ads, you know, or is it more of it takes three, four, five, seven? Back and forth to get to something that really works?

• 30:59Speaker 01

  Depends, depends. For something like this, it's usually like two or three times. And I think that's fair to to kind of assume it's not going to one-shot my intention and my taste every single time. But for some of the ones that I demoed, that was first try because again, it's it's low risk because I gave it strict inspiration. I gave it, I gave it a well-known product that I know that it understands, and it's an ad that fits really well. For the kind of product that I gave it. But this, we're kind of mashing up together a lot of different themes and a lot of different styles.

• 31:32Greg Isenberg?

  Dude, I'm loving this already.

• 31:34Speaker 01

  Generate.

• 31:35Greg Isenberg?

  Yeah.

• 31:35Speaker 01

  Yeah, it looks sick.

• 31:36Greg Isenberg?

  It kind of reminds me of some of the perplexity AI ads. I don't know if you've seen those.

• 31:41Speaker 01

  Yes, yes.

• 31:45Speaker 01

  Oh, that's, that's good copy. Or at least I like it.

• 31:49Greg Isenberg?

  Leaders at billion dollar brands choose LCA to define their future.

• 31:54Greg Isenberg?

  I like that.

• 31:56Speaker 01

  Yeah. So we got the man pointing with the fire in the background.

• 32:00Greg Isenberg?

  He looks like he's at a golf course or something.

• 32:03Speaker 01

  Yeah.

• 32:06Speaker 01

  This is the craziest game of golf of his life. Um, I hope. The logo looks pretty good and it got that typography nice.

• 32:16Speaker 01

  Oh, it's generating the.

• 32:18Greg Isenberg?

  The watch.

• 32:20Speaker 01

  Okay, so that's something now we know. Um, that we don't want the watch there, that we want to replace it with some other product. Um. It adjusted the copy for us, but it changed the brand of the watch, which is funny. It might have thought that this is a, this is a watch brand. But okay, this is like important. This is something to understand. This is what we know. Um, and, um, okay, sometimes it gets, sometimes it gets caught like this. So. But it tells us that the image was created, so I'll just refresh the page and it should generate the whole thing.

• 33:01Greg Isenberg?

  The LCA Rolex hilarious.

• 33:05Speaker 01

  It is hilarious. Um. Okay, this is either a combination of my internet being weird or, um, OpenAI is struggling, but this will come through.

• 33:17Greg Isenberg?

  I saw Sam was like, our, our GPUs are melting, quote unquote.

• 33:21Speaker 01

  Yeah, yeah, literally. I think like this, this moment, okay, there we go. Um, this moment for them was probably as big as ChatGPT itself.

• 33:32Greg Isenberg?

  Yeah.

• 33:33Speaker 01

  But I think that looks, that looks really good to me.

• 33:38Speaker 01

  It like kind of got the right vibe that we wanted. It got the copyright. It turned it into a more digital style ad with like the CTA over there. What I would do now, and this is a really important principle to understand, is I would take this and I would tell it, I would do this in a brand new chat. Do you want, do you want me to go through the next H O?

• 34:01Greg Isenberg?

  Yeah, let's do it.

• 34:04Speaker 01

  So I would literally, this is gonna be a little bit of me stumbling around. Let me just make sure all of these images are saved.

• 34:16Greg Isenberg?

  So instead of you just replying in the same thread, we're gonna open up a new thread.

• 34:24Speaker 01

  Yeah.

• 34:24Greg Isenberg?

  And, yeah.

• 34:27Speaker 01

  It's not like entirely, entirely the most important thing in the world, because we haven't provided it a strict reference product to go off of. But I personally have found that it produces superior results because it's gonna be using that previous image as its reference and that image is still AI generated. So the text is still a little bit worse than pure than your text here. The logo is still a little bit worse because it can never be more perfect than the reference. Like that's kind of inherently impossible. And so it's always gonna get a little bit worse over time.

• 35:08Speaker 01

  So.

• 35:12Speaker 01

  What do we want to replace the Rolex with? Do you have any ideas?

• 35:16Greg Isenberg?

  Hmm. I mean, we can, a couple of things come to mind. Like one is we can show some of the.

• 35:24Greg Isenberg?

  Some of the design work that we've done, but I feel like that might be a little too like, I don't know. What do you think? Is that a little too obvious? Should it be a bit more abstract?

• 35:37Speaker 01

  Um, I don't, I think it would be cool to maybe show the companies who you've worked with. That's like maybe

• 35:47Greg Isenberg?

  Yeah, let's do that.

• 35:48Speaker 01

  Edition, um, rather than generating a watch, um, show some of the companies LCA has worked with, provided in the reference images. Okay. So I've created a new thread and I'm giving further instructions. So, um, you can see you've got the original stuff.

• 36:19Speaker 01

  Rather than generating a watch, show some of the companies LCA has worked with, provided in the reference images. I'm just like making sure that it knows,

• 36:28Speaker 01

  making sure that it knows where it's coming from. So it doesn't think to hallucinate or make that up.

• 36:34Speaker 01

  And I think that's it. So any last additions you would want to make before we go for this?

• 36:37Greg Isenberg?

  Let's let it rip.

• 36:39Speaker 01

  All right, let's do it.

• 36:44Greg Isenberg?

  So how different do you think this is going to be? Like, are we going to still get the same dude up top basically? Or like, what are you thinking?

• 36:53Speaker 01

  I would assume so. So there's like this concept of temperature when it comes to LLMs where temperature is the amount of randomness that comes out of each input, given the same, each output, given the same input. Um, and I think the temperature on these is quite low. So, generally, if you give the same prompt, you can expect a similar response. So, for example, if you generate people, um, and you use kind of a similar, this is similar prompt, the people will come out looking quite similar. So I, I anticipate that it will be quite, that it won't be very different, but the image will be, um, the, the like Rolex should not be there anymore. The watch should not be there.

• 37:36Greg Isenberg?

  Cool. And then from like a

• 37:42Greg Isenberg?

  Dimension standpoint, right? Like, I want to be able to take this and actually like run it on Meta, run it on different platforms. Do you have to specify dimensions?

• 37:55Speaker 01

  It usually defaults to nine by sixteen, but you can specify like one by one, nine by sixteen, different aspect ratios.

• 38:05Greg Isenberg?

  Cool. And while this is loading, I'm just going to pepper you with questions.

• 38:09Speaker 01

  Yeah.

• 38:09Greg Isenberg?

  The

• 38:12Greg Isenberg?

  like, have you played around with taking some of these images and turning them into video content? Because a lot of these ad platforms are running video, right?

• 38:24Speaker 01

  I I've seen people take my ads and turn them into into video, like animate them at least. A lot of people will do that for kind of like

• 38:34Speaker 01

  for like DPA ads, like the display ads, but I haven't turned them into super strict into like pure, pure video, but I've seen animation of them, but I would recommend testing out like Runway and Sora and stuff like that and being creative though. So, okay, we can see it is a little bit different. We now have LCA there.

• 39:00Greg Isenberg?

  Is he wearing a Rolex?

• 39:02Speaker 01

  It looks like it. Yeah, his

• 39:05Speaker 01

  his, he's no longer pointing, he's now showing the watch.

• 39:12Greg Isenberg?

  Which I don't know if I'm fully against at all.

• 39:18Greg Isenberg?

  You know what I mean? Like, it's a bit, it's less, it's less jarring. It's more of like, you know, fist bump.

• 39:25Speaker 01

  Yeah, yeah.

• 39:31Speaker 01

  Okay, same thing. It got caught.

• 39:35Speaker 01

  So we'll just refresh and it will come, but.

• 39:45Greg Isenberg?

  Boom.

• 39:47Speaker 01

  Yeah.

• 39:48Greg Isenberg?

  It's pretty, it's pretty dope.

• 39:51Speaker 01

  It's pretty cool. It's got the, it's got the logo, right? Design firm for the AI age with the um subheading and all the different companies you work with. Um fortunately, you guys work with well-known companies that have got their logos, right? Which is um a little hack for you guys.

• 40:07Greg Isenberg?

  Actually, there's one company on this list we don't work with that they included, which is Disney.

• 40:14Speaker 01

  Uh, interesting.

• 40:15Greg Isenberg?

  Not that I know of. I don't think we work with Disney.

• 40:19Speaker 01

  Okay.

• 40:20Greg Isenberg?

  Not that I know of, but uh overall, this ad looks, it looks really, really dope.

• 40:26Speaker 01

  Yeah, it's a cool ad and like it's not, it's probably not something that you would have put together. And it's only been like 10 minutes of us testing it out and we put it together. Um, if we wanted to get more, um, if we wanted to get it more guided towards something that you like.

• 40:41Speaker 01

  Um, I can talk through how we might prompt that. So like, we may, if we do want him pointing, we can specify the man is pointing. Um, if we do, did want to be stricter with the logos, we would say include all of these logos and we would specify them by name. Um, if we wanted, like the previous one, if we wanted it on the side, the text on the side with the image on the right, then we could have specified that. So now we have kind of the idea of what's coming out, what might come out. And now we can specifically prompt and specify what all of the different, um, the different ways that we want to adjust this. Because our prompting was kind of like relying on its creativity and it did a really good job there. But now we have the kind of, the creative juices flowing to be able to guide this towards exactly what we want.

• 41:26Greg Isenberg?

  I love it, man. This has been fun. I appreciate you uh dropping the sauce, giving the frameworks, giving the principles, giving us uh an inside look into your head. I appreciate the free ad that you generated for us, here with my team. Um, Jacob Posel, appreciate you. We'll include links to follow Jacob in the show notes. Um, appreciate you. And uh if people want. More of the live cooking around ads, how to create them. Please let me know in the comment section and we can do more episodes on that. I personally believe that this is an incredible time to create memes, ads,

• 42:08Greg Isenberg?

  creative like this and stand out. So now's the time. Appreciate you.

• 42:14Speaker 01

  Thank you. Thank you. It was a lot of fun.

• 42:17Greg Isenberg?

  All right, my man. See ya.