Claude Design blew my mind

I go live and get my hands dirty with Claude Design, Anthropic's new design tool in research preview. Across roughly an hour, I run a real workflow end-to-end: pulling a product idea from Idea Browser, generating wireframes, iterating into visual designs, building a pitch deck, and attempting a 30-second video ad. I share my first reactions in real time and take feedback from the chat. By the end, I land on a clear verdict — best-in-class for wireframes and visuals, weaker for video — and give you a practical sense of where this tool fits in your workflow. Timestamps 00:00 – Intro 00:50 – Claude Design walkthrough 03:48 – Picking a product idea from Idea Browser: Senior Brains 05:54 – Wire-framing Senior Brains 13:54 – Reacting to the generated wireframe 20:44 – Building a pitch deck for Senior Brains 30:39 – Reacting to a pitch deck 34:58 – Reacting to Hi-Fi wireframe 40:40 – Creating a 30-second animated video ad 48:58 – Reacting to animated video ad 58:10 – Final verdict and recommendations Key Points Claude Design's wireframing is the strongest capability I've seen in a design tool to date, especially the questionnaire that extrapolates like a product manager. The pitch deck generation nails roughly 90% of the output with minimal input, which saves hours. Visual design mockups come through clean and usable, ready to iterate with 30 minutes of back-and-forth. Video generation lands at about a 5/10 — workable as a social post, weaker as a real commercial. Start with wireframes first to conserve tokens and sharpen feature decisions before committing to high fidelity. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Greg Isenberg?

  Let's try Claude Design together. In this episode, I get my hands dirty with Claude Design. You see me struggle. You see me push the edges. And by the end of this episode, you will become a top 1% Claude designer. Claude Design is a best-in-class product for wireframes, visual designs, not so much videos. You'll see why by the end of this episode. This episode was a live stream that I did. So you're going to see my first reactions to using Claude Design. If you want to see me do more live streams, more trying products in real time, like and comment below. I had a lot of fun, but if you're not having fun with me, then I'm not going to do it. So let me know and I'll see you in there. Enjoy.

• 0:50Greg Isenberg?

  And we are live and we're going to be talking about, actually, you're not going to be talking about it. We're going to go through Claude Design. Claude Design. We're going to go through it together because it's the weekend. Because, you know, it's a good product and we're going to see how good it is. I have no affiliation with it, but we're going to go through it together. And we're just going to, yeah, we're going to see what we think. So yeah, a lot of people have been asking me, Greg, what do you think of Claude Design? Is it good? I know it's in research preview. And I figure we just go through it together. I figure we go through together, together.

• 1:34Greg Isenberg?

  It's the weekend and I'll just do a live, right? Let's do a live and see, let's see what people think. So I got the comment section open. So I want to, you know, let me know what you think. What's good, G? Not much. Let's get, let's get it. Yo, how do you pull it up? You go to claude.ai/design and you can pull it up. And together, we're going to go through it. We're going to try to create a video. We're going to try to create a slide deck. We're going to go and create a website. We'll create an app. I don't know where this is going to go, but by the end of this, by the end of this, we're going to, we're going to know if Claude Design is worth our time, how to use it. I'm going to make some mistakes. You're going to make some mistakes.

• 2:16Greg Isenberg?

  And through that, we're going to come out the other side knowing how to use this tool. The only way to know is to get your hands dirty. So that's what this is about. I was on YouTube before and I was seeing some YouTube tutorials and they just, they didn't feel authentic to me. They didn't feel real to me. So what this episode, this live episode is going to be, is going to be me being real about what Claude design is, how it works. We're going to go through it together and it's just a live demo. It's a live demo. So stuff is going to go wrong and we're going to see it together. So, welcome

• 2:54Greg Isenberg?

  everyone. Let's get right into it. So, first thing I'm noticing is, you know, you can create a new prototype, you can create a new slide deck, you can start from a template, which is pretty cool, right? So you can start from like an animation, like a timeline-based motion design, or you can set up a design system. So you can create a design system so anyone could create a good-looking design asset. I might want to try this later. This is interesting to me because I want to know, you know, if I have a design system in Figma, can I just import it in here and it works? Or can I use Claude to create a design system?

• 3:38Greg Isenberg?

  Say I like the design system Apple, can I pull that into here and just, you know, get going? So, let's just, let's just say we want to create a new project, right? So, we could, I need an idea, so I'll just grab an idea from ideabrowser.com. And I'm going to pick an idea that I think is interesting, that I would actually go and build. So I'm going to filter it, let's say by a mobile app.

• 4:09Greg Isenberg?

  And, okay, so engaging brain app. Engaging brain exercises app for seniors. So cognitive decline, rob seniors of independence. This platform automatically adjusts difficulty based on performance. Basically personalized brain workouts for seniors. Like, this is probably an interesting idea, probably would do well. And let's see what it would look like. So let's go, we'll just call it senior brains. And let's just ask it to create a wireframe first. So it's going to ask us, start with context. Designs grounded in a real context turn out better. So we can add a screenshot, add a code base, drag a Figma file, a design system.

• 4:54Greg Isenberg?

  I'm literally just going to screenshot this. And I'm going to see what it comes up with. So this is basically just a brief description of an idea. We're just going to throw it in here. I'm going to say, hey, this is an app idea I think is good. I'm inspired by gamified apps like Duolingo. And the brain rot app. Which has like, you know, which has a, which has a mascot.

• 5:37Greg Isenberg?

  And it feels just fun to use. Can you make a wireframe? That is clear, clean, based on this idea. So why do I want to create a wireframe first? Because I don't want to waste tokens, number one. I know that if I just go in one shot it, I'm going to just end up spending a ton of tokens. And it, I know it's going to sound like, the tutorials out there are just one shotting, you know, websites. And I, if I was actually trying to build a business, I would start with the wireframe. Because that's going to help me figure out what features do I want?

• 6:21Greg Isenberg?

  And it's going to help me just like.

• 6:26Greg Isenberg?

  Create constraints for a product that I think would work. So it says, what's the primary device to wireframe? So iPhone. So by the way, this is for those who use Claude. This is basically the ask user question that they built in here. So this is really cool. Duolingo's owl is pushy and cute. Brain rot is chaotic. What feels right for seniors? I think gentle, silly, fun, but calm, never frantic. Which screens to wireframe? I'm going to say daily home, onboarding, rewards and progress and snacks. Wow, this is cool. How many distinct directions? Each direction explores a different take on land and field. So I'm going to say three, three.

• 7:10Greg Isenberg?

  By the way, this is kind of confusing, this slider, but we made it. We made it. Which gamification elements? Daily streaks, XP points? So by the way, I'm just like, my first reaction to this is I'm blown away by how good these questions are. I don't know about you are. I'm looking at the chat. You know, but you know, let me know what you think of these questions. Okay, baseline is large text and high contrast. What else? So that's again, it knows it's designing for seniors. Voice narration controls would be really cool. Simplified mode toggle would be really cool. High contrast mode would be really cool. I want to add that. And then it says exercise types to mock, memory match, work recall, pattern and sequence. Yes.

• 7:54Greg Isenberg?

  Visual tone of the wireframes. So my, you know, my belief is mid-fi wireframes are bad. You know, I think that you want to start with lo-fi or go hi-fi. You know, you can't be half pregnant. You don't want to go mid-fi. So I'm going to suggest, I'm going to go lowest fidelity. I suggest you do the same. How prominent is the family caregiver in the main app? This is crazy. The fact that it figured all this stuff out is absolutely insane. How prominent? Well, I'm gonna say senior first, but family cheer ons visible. That's a really cool idea. I don't know if that picked that up for my idea browser. Maybe it did, but that's really, really smart. Okay.

• 8:38Greg Isenberg?

  Product name to use in mocks. Do you like senior brains? Do you like mind mentality? You know, do not care yet? What do you think? People in the chat, let me know. I'm gonna put senior brains for now. What tweaks would you like to toggle? Switch between directions, toggle mask off, mascot on and off? No, we're gonna do swap exercise type in session mode. And anything else? No, I think we can, we can go ahead. So let's see, I was impressed with the questionnaire. Felt like it did a good job at looking at what the idea was and extrapolating from there. Like a product manager that was actually quite good.

• 9:21Greg Isenberg?

  But you know, will it create great wireframes? We'll see.

• 9:26Greg Isenberg?

  And I hope it does, I hope it does. But if it doesn't, you know, we're learning together, right? I'm gonna take a sip of my coffee.

• 9:39Greg Isenberg?

  So what's happening right here?

• 9:42Greg Isenberg?

  It says, let me build three distinct phone wireframe directions for senior brains. Pure, black and white, sketchy, with a gentle, silly mascot. Focus on onboarding, daily home, session results and progress. So if we're able to create an app here that, you know, is well designed and we can actually build it using, you know, Claude code or like, you know, you're not gonna be able to build it with Claude design, obviously, right? This is just designs. But if you can actually build that, like, I could see how you, this could be a 5, 10, 15 million dollar ARR business on top of it, right? You start with Instagram reels and you probably focus on Facebook. Like the seniors are on Facebook.

• 10:26Greg Isenberg?

  So I think that there's opportunity here and this is would be a business that I would want to create. So this is cool. Then there's a tip at the bottom. It says the napkin sketch tool lets you draw freehand, which is great for rough layouts. So I don't, I don't know where that is. If anyone could tell me where that is in the chat, please let me know. But that's really cool. I wonder if you can use this on iPad because I've got an iPad right here with a pencil. And if I can just sort of draw, because I feel like drawing with a mouse, not so easy. But if I can draw with an iPad, that would be, that would be really

• 11:06Greg Isenberg?

  cool. So let's see what's going on here. So, okay, so the progress. So setup file and iOS frame, this direction A, which is warm and friendly, direction B, which is mascot forward, and direction C, which is a calendar ritual first. This is really cool, because if you were gonna go work with an agency, they would probably give you three different directions. Like, they would probably give you something like this, where they, they, they give you direction. And, you know, I'm someone, I'm a co-founder of an agency that works with the largest companies on the planet, building AI apps. And we do do things like, direction

• 11:47Greg Isenberg?

  A, direction B, direction C, with stories on each. So I do like that it has that agency feel. Like, this is just my first impressions. You're getting my first impressions. It gives you that agency feel. But, you know, as of now, I haven't spent one cent on it on a token, right? At some point during this live, during this video, we might run out of tokens. I don't know when that's gonna be. But from people on X, people are saying, that's like 15 minutes, 20 minutes, 30 minutes. So we'll see. Let's see what it is. So I'm just gonna refresh here. So it's not ready yet. Here you can see the components. So it's starting to come up.

• 12:31Greg Isenberg?

  Direction A, still working on it. So we'll let it, we'll let it cook for, for a little more. You can see that it's building the JSX with all three directions and the screens. I do like that it, I'll, I'll go zoom in a little more. I like this useful info stuff, just these tips here, right? Because let's be real, when you're waiting for your LLM to cook, it's kind of boring, right? And you might just like go and open up X, or you might go and open up Instagram, or you might just be on TikTok or whatever. But you know, you wanna, you wanna stay locked in, right? You wanna stay locked in. So you wanna use this time to do something related to what you're doing, right? So if I'm cooking on the wireframes for this,

• 13:16Greg Isenberg?

  maybe I'm going back to idea browser and I'm, you know, I'm looking at, you know, the trends, right? How, what the revenue potential is. I'm looking at different ideas for the offer. I'm looking at what do people say about, you know, this on Reddit? And what's the analysis there? And what are the different subreddits? So, you know, the hard, this is easy for me to say. But like, I would say, try to focus as much as you can on, on actually focus on your task at hand. Okay, so we have three directions. And direction A is the warm stack. So it's a card-based home with one clear action.

• 14:00Greg Isenberg?

  The mascot's a small sidekick. Not the star, it's, it's safe, it's familiar, it's Duolingo, it's adjacent, but it's calmer. So I think, you know, that's, that looks pretty good. The onboarding at first open, hello there, I'm Bean. I'll keep you company during your brain workouts. You know, you got your profiles here, Ruth, Grandma, you can skip.

• 14:23Greg Isenberg?

  And then you've got your direction C, calendar habit first, home shows today's path as a single scroll. So it's less gamey, more morning coffee and crossword vibe. That's kind of cool. So when do you want your daily workout? You pick a time that's easy. How long? Looks good. I mean, I don't know what you all think. Put in the, in the comments, what you think. But they're all really interesting. They all are really interesting. Matt in the comments says, after it builds, you'll see the pencil on the top right and you'll be able to draw on the build. So that's really cool. I didn't know that. Now it's showing,

• 15:06Greg Isenberg?

  okay, we're gonna, we're gonna go through the warm stack direction. So it's now, it's now given the daily home for the warm stack. So you can see here's today's workout, 12 day streak from your family. I mean, this is, this is really cool. This is really, really cool. This is really well done. Yeah, this is really well done. This, the direction B, which is basically like the chat base mascot is the navigator. So it says, morning Ruth, I thought we try a memory match today. Short and sweet. Are you ready? Yes, let's go. Try something else. So you go, yes, let's go. And you can see, this is really cool, like

• 15:51Greg Isenberg?

  cheering you on. So this is like your family cheering you on, sending you hearts. Think about it as like, you know, you're doing a live stream and people are clicking like, like, like, like, or they're commenting, or, you know, this is what, that is that equivalent. So I think that's really, really cool. That was your best memory match yet. You got 11 on 12. And then you've got this journal where you can see, you know, you showed up five or seven days, your world, your word recall is getting quicker, about 20% faster than last month. So a little win. I think like, awesome.

• 16:25Greg Isenberg?

  Let's go to the third one. The calendar habit first. The home shows today's path as a single score. Score less gamey, more morning coffee and crossword vibes. So the home looks like a calendar, basically. So you can see in the, you know, in the beginning you do the easy words. Then you do the memory match. It's kind of cool because you're progressing. Like you feel the progression. I really like this quote here. Take it easy. There's no hurry. Bean like bean is the mascot is really cool. Like we were talking about the Claude quick tips here. If that Claude quick tips was a mascot, I probably would like it even more. Session results. I do like how gamified this is. It kind of reminds me of this, but it, I don't know. For some reason this feels a little bit better.

• 17:08Greg Isenberg?

  And then it's got the, the progress over here. So my question to the chat is A, B, or C. What do you think would work the most? Do you think A, B, or C is going to put in the chat, A, B, or C? And we'll, we'll pick that one and then we'll ask it to, uh, to make it beautiful. So I'll, I'll wait, I'll wait, I'll wait a few seconds and see what the chat says. Um, so I don't see, I don't see any people. Okay, we got A, we got some votes for A. It's pretty cool.

• 17:51Greg Isenberg?

  I'll give it another 30 seconds. We like some As. Okay, we got A, so we're gonna do, we're gonna move forward with A. So thank you, thanks chat. I want to move forward with A. Now I want you to do a high five version of this. You need to be a creative director here. I want you to research brain rot app and apps like it.

• 18:35Greg Isenberg?

  And Duolingo and apps like it and make something familiar but fresh. Something that the CPO of Brainrot or Duolingo would be like, this is amazing. So I find that that's helpful just to challenge any LLM, giving it references. Look, it broke. It broke. Look what we got here. We got, we got an error. Not working. Could you believe this?

• 19:19Greg Isenberg?

  This is, and this is why I'm doing this live stream. Cause when you go on YouTube and you see tutorials about, you know, this is insane. This product's insane. And I've, you know, I've been guilty of this too. Sometimes you don't, you know, you don't put this in, you don't put the errors in. This gets edited out. So this is the real deal. And that's why we're doing this. I'm going to refresh. And I'm going to say, let's see if I can copy it again. We're going to copy it. We're going to hit send. And it seems like it's working. Nope. Not, it's not working.

• 20:00Greg Isenberg?

  So let's see how to, so automatically retrys, which is interesting. Automatically retry. So here's the debug info. So let's ask it to debug it. And see what happens. So some, some people are like, am I out of tokens? So let's go and see.

• 20:28Greg Isenberg?

  If I'm out of tokens, I mean, I, I think it would say something if I was out of tokens. So I don't think it's that. This is cool. By the way, the fact that you can have different projects here. So I've got this here and I can go and create another project if I wanted. If I want to create like, like, let's just do this for fun. Senior brains, funding, stuff. Like if I wanted to be, if I said, if I wanted to basically grab this.

• 21:01Greg Isenberg?

  I'm going to grab this. We're going to basically create a deck. While, while we're waiting for the debugging, we're going to create a deck to raise venture capital. And we're going to see if it's able to, uh, to, to do this. Hey, I want you to make a VC style deck that'll

• 21:25Greg Isenberg?

  allow me to raise $2 million from Sequoia Capital.

• 21:33Greg Isenberg?

  And let's see what it does there.

• 21:38Greg Isenberg?

  It burns. Yeah. People are saying it burns through tokens. So while we'll just let that cook over here. So, okay, now we have two folders. We have our senior brains. Here's the product.

• 21:50Greg Isenberg?

  Whoa. So here, let's go back into here. Senior Brain's funding. So what's the product name? Senior brains. How long's the pitch? Five minutes.

• 22:02Greg Isenberg?

  We've got, we've got a prototype, let's say. We've got MVP. No, launch yet.

• 22:12Greg Isenberg?

  Let's say MVP.

• 22:15Greg Isenberg?

  Or just say seed. There we go.

• 22:19Greg Isenberg?

  Not launched. Cruz on the team.

• 22:23Greg Isenberg?

  Greg Isenberg.

• 22:26Greg Isenberg?

  Oh, Fund, uh, building out the product and meta ads.

• 22:34Greg Isenberg?

  Okay, Decis- Desesthetic, Sequoia Style, yes. Actually, Warm and Human, color direction. This is cool that you can, you can just, you know, pick a direction up here. Um, I like short topic styles, um, full scripts. That's cool. Variations, commit to one deck. And then let's do, how clinical should it feel like? Hmm. Consumer feel, I would say with, with credibility.

• 23:06Greg Isenberg?

  Okay, so I'm gonna click, uh, continue.

• 23:17Greg Isenberg?

  All right. So this is gonna go ahead and cook. I'm seeing some interesting comments. So Dan says, in Co-Work, you can navigate to the top left where it reads Dispatch and click the arrow pointing, pointing, uh, pointing down and clear the background task and that works for me. So that could help with debugging. It's another reason why I like doing these lives, right? Because it's, it's not just me learning, it's, it's us learning together and we're all sort of sharing tips and tricks together.

• 23:51Greg Isenberg?

  So we're gonna, we're gonna let this do its thing and let's go see if this is still, hey, can you just do version? Or let's just do a simple ask. Can you do direction A?

• 24:09Greg Isenberg?

  Or is it still just absolutely, absolutely cooked?

• 24:16Greg Isenberg?

  Absolutely cooked.

• 24:20Greg Isenberg?

  Like, are you good? Are you good?

• 24:27Greg Isenberg?

  Are you good?

• 24:30Greg Isenberg?

  Okay, so you want, should we try in Co-Work this, this, what Dan says?

• 24:37Greg Isenberg?

  Navigate here, I'm gonna put this over here so people can see. In Co-Work, okay, we're gonna do this together.

• 24:47Greg Isenberg?

  I'm gonna pull my, this is not easy to do live, but I will try.

• 24:54Greg Isenberg?

  Okay, in Co-Work.

• 24:59Greg Isenberg?

  We, top left where it reads Dispatch. Yeah? Click the arrow pointing down. Click the arrow pointing down, I don't see an arrow pointing down.

• 25:16Greg Isenberg?

  I don't see the, the arrow pointing down, could be arrow pointing down and clear background tasks. I don't, I guess I don't have background tasks on this, on, on Co-Work. So, not sure what you mean by that.

• 25:30Greg Isenberg?

  At least on this account.

• 25:34Greg Isenberg?

  Oh, he says, I don't know if it works. Fair enough, fair enough. I appreciate you. Alright, so let's go back to the deck stage.

• 25:44Greg Isenberg?

  I'm sorry, the deck, the deck that we're creating, so it's, it's, it seems like it's creating speakers notes. Which is really cool, right? So if you like wanna, if you wanna, you know, you're, you're creating a business, you found an idea, maybe it's Idea Browser, maybe it came, it came out with someone else, it came, you just came up with an idea. And you just want like a first draft, it's cool that you can get a script.

• 26:08Greg Isenberg?

  And you know, is it good? We will see.

• 26:13Greg Isenberg?

  And, let's see, uploads, okay, so it's, I think it's still, still doing its thing.

• 26:22Greg Isenberg?

  Still doing its thing. Are you still working on this?

• 26:35Greg Isenberg?

  Let's see. Yeah, it seems like it's still working on this. It is still working on this. Okay, while it's doing that, let's go see

• 26:45Greg Isenberg?

  how the product's doing.

• 26:49Greg Isenberg?

  Hey, can you turn Direction A into Hi-Fi Designs?

• 26:58Greg Isenberg?

  So I have one more idea. If this doesn't work, what we'll have to do is we'll just export it and we'll create a new session and then we'll just say go with A. But it seems like it's working. Yeah, so let me do the research and then build. I'll look into Duolingo and Brainwrit's design language to ground the Hi-Fi direction. So I guess the lesson here is it's gonna break sometimes and you just gotta keep going. It's gonna break sometimes and you just gotta keep going, but I'm pretty excited about this idea. I don't know about you. I think someone should build it.

• 27:38Greg Isenberg?

  But I could just see this working. I like how simple it is.

• 27:44Greg Isenberg?

  You know, I like the mission.

• 27:47Greg Isenberg?

  I like the mission a lot. And

• 27:52Greg Isenberg?

  so I'm pretty impressed despite, despite Claude Design breaking on me a few times. So far, I'm impressed.

• 28:05Greg Isenberg?

  So far, I'm impressed.

• 28:08Greg Isenberg?

  By the way, I see the comments. Greg Hanchin, go Greg, just dropping in to tell you rock. Thank you. I appreciate that. A LinkedIn user, don't know who you are, what your name is, you're anonymous, but thanks for showing the process. I have to go, but later we'll check the YouTube video, cook stuff and keep it coming. All right. Well, do Ronnie Parsons has a go in. Nice one, Greg. Let's go.

• 28:33Greg Isenberg?

  Someone come on could steal this idea and someone should steal this idea and make make the lives of our our seniors happier and healthier, which I think is a really, really big opportunity. You know, so many people are creating apps for Gen Z, even millennials.

• 28:53Greg Isenberg?

  But there's just so much opportunity for older adults. They're so underserved as an audience. And I just think, hey, we all, you know, if we're lucky, we have grandparents and

• 29:06Greg Isenberg?

  why not create create apps for them?

• 29:10Greg Isenberg?

  So let's go while this is cooking. Let's see if our deck is done.

• 29:18Greg Isenberg?

  Are you still working on this? It just doesn't respond.

• 29:26Greg Isenberg?

  Let's just say, where's my deck?

• 29:29Greg Isenberg?

  Where's my deck?

• 29:33Greg Isenberg?

  I don't know if you can run two tasks at the same time, by the way, this is what we're trying. We're trying to run two tasks at the same time. And I don't think you can, right? Because it freezes up. So it's something I'm learning. You probably can't create two tasks at the same time. So I'd recommend just focusing. Oh, wow. Yes. So that's what happened. I that's really interesting. I pressed the task in the funding thing, and this just stopped. And then I say, so we don't want that. Hey, I'm just gonna re-say it again.

• 30:08Greg Isenberg?

  So another lesson here, not not like they should say that, right? They should say like, focus on one task at a time. You know, because how are we supposed to know? How are we supposed to know? How are we supposed to know? It's impossible to know.

• 30:28Greg Isenberg?

  It's impossible to know. So I'm gonna see if I can just, there's no like stop button, which is interesting. It just, oh, well, it did the deck. Okay, so it did the deck. Keeping 58 million minds sharp for longer. Let's see if we like this. Wow. Hi, I'm Greg Isenberg. Over the last decades, I've built and sold internet businesses. I've advised Reddit and TikTok, and I've spent a lot of time studying where demographics, tailwinds, meets software. The one I keep coming back to is this, there are 58 million Americans over 65.

• 31:05Greg Isenberg?

  File that. There are over 58 million Americans over 65, and almost none of the software they use was built for them. I'm here today to talk to you about Senior Brains, the first consumer brain health company built specifically for the aging brain. We're raising $2 million to launch and prove that seniors will pay and pay well, and to keep their minds sharp. I'd love Sequoia to lead it. One in three Americans over 65 will develop cognitive decline. This is dope. Today's seniors choose between toys or a six-month wait at a memory clinic. Mic drop. That goes hard. Option A, you play brain games built for communities, not seniors,

• 31:46Greg Isenberg?

  cluttered, thin clinical evidence. Option B, that's cool, by the way, that this deck is just kind of over here. Option B is a memory clinic, neurologist academic center, six-month wait time, $400 out of pocket, diagnostics not a practice. I mean, come on, this is really cool. Every, what we're building, 15 minutes every morning for the rest of your life. More calm than clinic, more noom than lumosity, the daily practice America's aging population has been asking their doctor for, and no one has built it. No one has built it. And here

• 32:27Greg Isenberg?

  it is. Wow, it actually, it did like a mid-fi. It did a mid-fi. So the daily coach, the circle. And it just, it gives the product features. The science just crossed the line. Three landmark trials turn cognitive training from wellness into standard of care. Wow, this is really good. So it actually did the research around like scientific backing.

• 32:55Greg Isenberg?

  Wow. The wealthiest generation in history is aging into the largest unmet health need of their lives.

• 33:02Greg Isenberg?

  The adult child is the buyer. Mom is the user. This is really good. The ma- the, the, the daughter sees a meta ad. The gift that keeps mom sharp. They buy the annual gift. Wow. 228. Mom on boards with her coach. And then look at that. Your blended CAC $62, your, your one LTV 228 and your payback's 3.3 months. LTV CAC 3.7.

• 33:28Greg Isenberg?

  Start consumer and grow into medical advantage. Wow. And then you sell into senior living.

• 33:35Greg Isenberg?

  That's unbelievable.

• 33:38Greg Isenberg?

  We're pre-launch, not pre-product.

• 33:44Greg Isenberg?

  This is me. Like it did all, I mean, I don't have the number one tech pod on Spotify, on Spotify. The Startup Ideas Podcast is not the number one, but it's the number one in my heart and maybe yours too.

• 33:56Greg Isenberg?

  So this is probably the best deck I have ever seen created by any LM, period. Period. The idea browser to Claude design flow for a deck is unbelievable. This is unbelievable. Let's go back to see if it's any good at visual design. Or is it just gonna?

• 34:22Greg Isenberg?

  Is it just gonna like stall?

• 34:26Greg Isenberg?

  But I think we figured it out, right? It, it, you know, it did, it did give us a couple bugs.

• 34:33Greg Isenberg?

  Oh, wow. It's already built it.

• 34:36Greg Isenberg?

  I think we figured out that you can't do multiple at the same time too. So, okay, where are my screens, my friend? Oh, here's my hi-fis.

• 34:47Greg Isenberg?

  Are these my hi-fis? Probably.

• 34:52Greg Isenberg?

  Nope.

• 34:55Greg Isenberg?

  Okay, not there.

• 34:59Greg Isenberg?

  Oh, here's my hi-fis. Okay.

• 35:04Greg Isenberg?

  So direction A. Let's see if we like this.

• 35:08Greg Isenberg?

  Senior brains, the daily brain walk, gamification with half, familiar enough to feel instantly legible streak XP level and mask copy warmer. Okay, just show me. Show me the product. Like where is the product?

• 35:25Greg Isenberg?

  Like, why is it not just showing me the product, right? Is this it? Is this, is this it?

• 35:35Greg Isenberg?

  I don't see, I'm gonna say, I don't see where it is. Someone in the chat, let me know, you know, what,

• 35:46Greg Isenberg?

  where you think I should go here?

• 35:51Greg Isenberg?

  Someone in the chat, let me know what you think. I've opened the Hi-Fi, it should be visible now. Scroll horizontally.

• 35:59Greg Isenberg?

  Scroll horizontally, it says.

• 36:03Greg Isenberg?

  I don't see it. I'm gonna say, I can't scroll horizontally.

• 36:10Greg Isenberg?

  Show it to me vertically.

• 36:15Greg Isenberg?

  Click Present in the top right. All right, let's see. Full screen.

• 36:22Greg Isenberg?

  Okay, it's presented, but there's nothing, it's not doing anything. So that, that didn't work. Thank you, though. Interrupted by an error, I think, because I, I can't see it in this format. Give me another format.

• 36:45Greg Isenberg?

  This is the stuff that people actually need to know. If you want to get good at Claude Design, you actually have to know these little things. And I know it's boring. I know it's boring. There we go.

• 36:58Greg Isenberg?

  So, here we go.

• 37:01Greg Isenberg?

  Onboarding, so Bean introduces itself on step one. Here's the question. Big tap targets, one idea per screen, cheerful illustrated chips. Bean is asking, what would you like to get a little sharper at? Remembering words or names, focusing and paying attention, quick thinking, a bit of everything. You've got your daily home. I think this looks really good. I think this looks really good.

• 37:25Greg Isenberg?

  From your family, like this social feature is just too good. It's cool. You can scroll down too. You got your session results. I think this is missing like, you know, share this on Facebook for this audience, right?

• 37:42Greg Isenberg?

  I think that would be really cool, but TBD. And then your progress, current streak this week. I mean, this is beautiful.

• 37:53Greg Isenberg?

  This is beautiful.

• 37:56Greg Isenberg?

  This is really cool. This is, this is, I don't know about you, but this exceeded my expectations. So now let's see how we can, how we could, uh, okay, let's, let's try to make, say, let's try to make this better. So let's try this drawing thing.

• 38:15Greg Isenberg?

  So I'm going to say, or type anywhere to add a note. Okay.

• 38:22Greg Isenberg?

  I'm going to say, okay, I'm going to make this here and I'm going to say, um, actually not over here. Basically, I want to add the share diagram. So I'm going to say,

• 38:35Greg Isenberg?

  over here, I want a button, right? I'm going to say, tap anywhere. I'm going to say make a button somewhere,

• 38:46Greg Isenberg?

  somewhere in the bottom.

• 38:50Greg Isenberg?

  Or wherever conversion would be highest

• 38:58Greg Isenberg?

  that says share to Facebook.

• 39:03Greg Isenberg?

  And now we're going to see

• 39:06Greg Isenberg?

  how this works and if Claude Design is able to take that feedback. And there's similar features on other vibe coding type tools. I know Google Stitch has a similar feature. Um, and others.

• 39:25Greg Isenberg?

  So this idea is something I like. This is something I like to do. Let's see if that worked.

• 39:33Greg Isenberg?

  Pretty nice. I mean, that's not the default. I will say that's not the default Facebook icon. But share this win on Facebook, like the copy is really good, right? I didn't tell it to say, share this win. But I know as someone who's built social products that millions of people have used, that if you say, share this win versus share this on Facebook, share this win is going to convert a lot more. And what does that mean tactically? That means that you're going to get more customers. So I like this. I like this a lot. I'm impressed. So I can end this. I can end this stream here. I can end the stream here doing a slides and a wireframe in design.

• 40:17Greg Isenberg?

  Or I can do a video too. I can do one. I can do a video. Should we do a video? Let's do a video. So to do a video. Let's see how we can do it. Do we do it as a prototype? Do we do, you know, there's no video section, right? But I think it's going to be a video over here. So we're going to go senior, senior brains video, you know, we'll say add. And then I'm going to say, what I should have done is actually,

• 41:00Greg Isenberg?

  actually, it'll be interesting to know if it can get context from my other projects. So I'm going to say, I want you to create a 60 second. I'm going to say a 30 second ad for my new app, Senior Brains. You can find the screenshots in the project, project called Senior Brains. If you have any questions, let me know. I want the creative direction to be cute, funny, warm, and interesting to watch.

• 41:43Greg Isenberg?

  Your target is 45 to, actually, I'm gonna say 40 to 6, uh, 35 to 45 year olds. Basically, the children of the buyer, children of the older adult who's going to use the product.

• 42:09Greg Isenberg?

  Can you do this?

• 42:12Greg Isenberg?

  Hit send.

• 42:17Greg Isenberg?

  This is just funny. This is just a funny thing to say. In before Senior Frog's copyright claim. You love, you love to see it. That's just funny. I appreciate you, Zem.

• 42:32Greg Isenberg?

  So, quick questions. Link to the Senior Brains project. So I actually have to go to the project ID. Fine.

• 42:43Greg Isenberg?

  So I have to go here. I'll have to go into here, into the Senior Brains. Now, do I go share, copy link? And let's see if that will work here.

• 42:59Greg Isenberg?

  What?

• 43:01Greg Isenberg?

  So this is always confusing. Here, here is the project. What I do find confusing is every time you like leave a folder and go back in, it kind of like,

• 43:14Greg Isenberg?

  it loses context a little bit.

• 43:18Greg Isenberg?

  See, I wanted to get back to the questionnaire. But when I went back here, there was nothing, right? But anyways, I gave it the, so that's, that's a bit of a miss, I will say. Claude Design, that's a miss.

• 43:34Greg Isenberg?

  I would have loved to,

• 43:38Greg Isenberg?

  I would have loved to just, it been back, right? It doesn't feel like a seamless experience. And that doesn't feel good. Like, it doesn't feel good when that happens.

• 43:47Greg Isenberg?

  So I have a feeling this is gonna take long, by the way. I mean, well, not long. Maybe it's gonna take five, 10 minutes to create this.

• 43:56Greg Isenberg?

  But who knows? We're gonna find out together. I've got a solid read on the design system now. I'll stand by for your answers on the question forums. Okay, so, but where's the question forums, sir?

• 44:07Greg Isenberg?

  Like it goes Claude has some questions and your boy is clicking and it's not, it's not coming up. So let's see where it would be. I'm just gonna ask it. I can't find the questionnaire. Where is it? And it should be able to put it on screen. So when in doubt, if you don't know something, just ask, ask, uh, ask design what to do. And that's, uh, that's generally a good rule of thumb. So, oh, stuff is happening. Stuff is happening.

• 44:52Greg Isenberg?

  We love to see it. Should appear, so the questions should have appeared in your preview pane on the right side of the screen. Okay. Should have, but it did not. If it's not, it may have been dismissed, which it was. Let me just make reasonable creative choices and get building. Wow. Wow. Okay. Okay, sir. I'll commit to a strong direction and expose variations. I would have loved, I don't know about you, but I would have loved to have seen the questionnaire come back. I would have loved to have known and actually answered it. I love, because I love doing the questionnaires. One of the things I love most about Claude Design, funny enough, as a first reaction,

• 45:37Greg Isenberg?

  is doing the questionnaires. Because in doing the questionnaires, I, as like the product manager, can get so much more clear as to what exactly I'm building. Of course, I grabbed an idea from my idea browser, or if I come up with an idea on a walk or something, it's just like a one liner, a two liner. What I love about products like this is it helps me refine my thinking. And if I let it do all the thinking and all the judgment, then I find myself creating projects and never finishing them. And we don't want to do that. We don't want to do that at all. So I don't like that. It's a miss Claude Design and, uh...

• 46:28Greg Isenberg?

  Yeah, that's all I can say about that. So we can see here the plan. So committing it out loud. We're getting a 30 second anime video. By the way, you know, someone said, I wonder how many tokens it uses for the 30 second video. I wonder too. I also want to say that I have not. It has not asked me for more tokens yet. I'm on a Claude Max plan. I believe on this. On this account, I believe I'm in a Claude Max plan. It has not asked me. How you know? And like, what is the value I've gotten out of this? Like, the value right now has been thousands of dollars. Period. The value has been thousands of dollars.

• 47:12Greg Isenberg?

  Did you see that deck? That deck was crazy. The directions, the wireframe directions were on point. And the visual style was really good. It nailed 90% of it. Realistically, with 30 minutes of back and forth and going through it, I could have gotten those app designs to be next level. Animations, interactions, that would have been really interesting to see. Could, could, could have done actually in interactions and animations. Not sure, but the actual designs were really, really good. So Ken says here. I'm sure the usage limit is terrible. I'm a red.

• 47:56Greg Isenberg?

  It was already bad when you create edit artifacts. Maybe the Anthropic people are listening to this stream and are like, well, just give them some more tokens. We feel bad for him. We feel bad for him. I'm kidding. They're, they're not, they're not, especially when I say Anthro, you know, especially when I'm doing a couple of jabs here at Anthropic. People are saying usage on Claude is terrible. Yeah. Yeah, that is, a lot of people say that. So let's just go and see what's happening here.

• 48:43Greg Isenberg?

  So 30 second video, the story is going to be a character driven slice of life. We follow Ruth, who's the mom, and Sarah, who's the adult daughter. Sarah gifts the app, Ruth uses it, they connect through it. Funny, warm tone with visual gags. Okay, oh, okay. Mom, have you seen my glasses every Tuesday? Sarah had thought, there has to be something. Gifting the app. Playing. This is interesting, like it's, it's not what I expected, to be honest. Like I expected a full on like, commercial.

• 49:25Greg Isenberg?

  Like this is cool as like, I could see this being an ad on like X or something, but I can't see this being an ad on, I'll give that feedback. Cool. I can see this being an ad on X or something, but this is for meta. Also, I'm curious. Can you make this feel more like a real commercial? Something I'd watch on TV? This doesn't feel like that. So we got Danny who says, hi Greg, just to let you know, I've run out of tokens in a couple

• 50:09Greg Isenberg?

  of hours and I cannot add more. Crazy. Crazy. So these are these like tweaks that you can do on the right hand side. Okay, so there's, you know, it's cool that it has, I mean, this is pretty cool, but it just, it's pretty cool. I should say it's pretty cool. I just want to see if it can make a cinematic version. That's really what I want. And I didn't do a good enough job in the prompt, realistically, saying that. So.

• 50:50Greg Isenberg?

  Danny's impressed with Claude design. He says, "The amount of work it did in those two hours was fantastic." Tim Park says, "It's cool, but it doesn't slap." I think he's referring to the video ad, and I agree. That is, that is a good way to put it. Ida says, "I love Claude's ability. It's Yusha's take. It's a way 75%." Okay. All right. Yeah, I think, I mean, tokens, it's just, it's interesting to see how, you know,

• 51:34Greg Isenberg?

  here's the way to think about tokens. Like if it, how much value you're getting out of it? That's really what it comes down to. So, you know, right now, I'm getting a ton of value. What's this work to me? A lot. This is funny. Ida says, "It's genius, but imagine the most beautiful house in the world, but you can live in it for one day." That's what Claude design is. That's interesting. This is hilarious. "It's cool watching it work. I have no idea what caramelized onions are, but I keep seeing

• 52:16Greg Isenberg?

  it when it builds." Wow, that's pretty good. Yeah, I think what you're talking about is like in the, like when it's writing or doing things, sometimes it says like Claude will say schlepping or working or doing things. So, yeah, it happens. Sautéing, right? It's a big, it loves to saute. Claude design and Claude in general love to saute. We're gonna take a quick break. I'm gonna do a turmeric orange shot. I'm recovering from a cold. So I'm gonna do a shot on screen and just sip, sip this shot. Actually, I'm

• 53:00Greg Isenberg?

  not even gonna sip it. I'm just gonna take it. Wow, it's got like a really nice orange turmeric vibe to it. Turmeric, orange. Look at that. It's got like a crust on the top. It's crazy. All right, here we go.

• 53:20Greg Isenberg?

  I just failed to get this out. It's so thick that I can't even get it out.

• 53:28Greg Isenberg?

  Only getting a bit out, a little bit.

• 53:36Greg Isenberg?

  Inject the turmeric. I'm just trying to get better for you all, so I can do more demos.

• 53:55Greg Isenberg?

  Alright.

• 53:58Greg Isenberg?

  Alright, whoa.

• 54:03Greg Isenberg?

  Whew, we did it.

• 54:06Greg Isenberg?

  We did it.

• 54:11Greg Isenberg?

  Turmeric and black pepper, powerful, yes. We don't have time to be sick here. We gotta go full force. I also have

• 54:23Greg Isenberg?

  apple lemon ginger.

• 54:26Greg Isenberg?

  Apple lemon ginger.

• 54:30Greg Isenberg?

  Delicious.

• 54:36Greg Isenberg?

  Absolutely delicious.

• 54:41Greg Isenberg?

  Agreed.

• 54:43Greg Isenberg?

  Agreed. Turmeric color branding with Claude on point two, 100%. Alright, we're gonna give this a few more minutes. And and I don't even, I'm like scared to go even touch anywhere else on this product because I'm scared it's gonna stop working. I don't know about you, that's like how I, I feel like when I'm on Claude Design, I'm walking on eggshells.

• 55:08Greg Isenberg?

  Okay, here's interesting alpha. Steve Katz, for the hyper realistic version you want to with Opus 4.7, run the same prompt on eversince.ai.

• 55:21Greg Isenberg?

  So I've never heard of eversince.ai.

• 55:28Greg Isenberg?

  But this is cool. Wow, this is, this is what I want. This is like the dream. This is, I'm guessing using C dance 2 or similar.

• 55:40Greg Isenberg?

  So yeah, maybe Claude design is not a it's not it for for videos. Yeah, let's see what he uses. He then to you. This is cool.

• 55:55Greg Isenberg?

  Wow, launch today.

• 55:59Greg Isenberg?

  That's interesting.

• 56:05Greg Isenberg?

  Yeah, I feel like there's no way that this is going to be as good as that.

• 56:11Greg Isenberg?

  There's no way I would go and, you know, download the files.

• 56:20Greg Isenberg?

  Here, you know, we can do. We can export this. Oh, my God, here we go.

• 56:31Greg Isenberg?

  Oh, my God.

• 56:34Greg Isenberg?

  Oh, my God. Are you watching this ad right now?

• 56:49Greg Isenberg?

  Wow.

• 56:52Greg Isenberg?

  What do you think of that ad? I don't even know how to get back to it.

• 56:58Greg Isenberg?

  It's still working on it, but what did you think of that? Did you see that? What is happening?

• 57:06Greg Isenberg?

  Oh, new version. New version just drop. Okay, watch it again. Mom, where are your glasses?

• 57:17Greg Isenberg?

  I'm pretty sure you can create audio on on design on. Or actually, I don't know if you can create audio. It's a good question. Can you create audio on Claude design? You certainly can bring bring it to Suno and create the audio there and then just put it together.

• 57:36Greg Isenberg?

  It's better, but it sucks. It's better, but it sucks. Claude Design is not for video.

• 57:44Greg Isenberg?

  It's like, it's like, okay.

• 57:48Greg Isenberg?

  It's okay. I don't know. You know, my first rate, I don't know. It might just be, we haven't spent time with it. We didn't like do a storyboard and stuff like this, but um, I don't know. It's not, it's not, it's not this. It's not ever since dot AI. Look, look, look at this. This is, this is what we're competing with.

• 58:11Greg Isenberg?

  There you have it, folks.

• 58:14Greg Isenberg?

  We played and we tried with Claude Design together. I'm gonna stop sharing my screen.

• 58:23Greg Isenberg?

  And there you have it. We did it in under an hour.

• 58:29Greg Isenberg?

  Thank you, everyone, for tuning in. Hope this has been fun. Hope you learned a thing or two. My final impression of Claude Design is that you should try it and get your hands dirty. I think that the wireframe capability on Claude Design is incredible. I think that the ability to take an idea and put it into a deck is unbelievable. I think that

• 59:02Greg Isenberg?

  the visual designs of Claude Design are really, really good. I think that it's really hard to do multiple prompts at the same time, so you have to be patient. I think the video capabilities of Claude Design is a five on 10 at best. So overall, is it worth trying? Absolutely. I think it's best, you know, it's best in class. I don't know if it's the best, but it's, it's, it's, yeah, I would, I'm gonna be using it. I'm gonna be using it. I think it's, like I said, it's the best wireframing I've seen to date. I'm gonna, I'm gonna be trying it versus different, you know, some of the competition. I think it's really cool. And uh,

• 59:48Greg Isenberg?

  thank you all. Thank you all. Get your hands dirty. If you enjoyed this, please let me know. I can do more of this sort of stuff. And I'll see you next time.