Pod Insights The Logan Bartlett Show EP 146: Bipul Sinha (CEO, Rubrik) on The New Rules of Silicon Valley About this episode Logan sits down with Bipul Sinha, CEO and co-founder of Rubrik and former VC at Lightspeed and Blumberg Capital. Bipul shares what he learned transitioning from investor to founder, why intuition beats expertise, and how he built Rubrik into a category-defining business by betting on uncool ideas. They talk product-market fit in the AI era, what most VCs get wrong today, and why the enterprise IT market is still just getting started. It’s a conversation packed with hard-earned wisdom and bold takes on building lasting companies.
(00:00) Intro
(01:42) Transitioning from VC to Founder
(02:27) The Genesis of Rubrik
(03:30) Navigating Uncertainty in Business
(06:57) Product Market Fit and Early Success
(08:56) Evolving with the Market
(13:14) AI and Data Security
(18:53) Leadership and Intuition
(28:34) Building a Transparent Culture
(31:52) Handling Tough Questions in Board Meetings
(33:28) Changing Perspectives Over Time
(34:57) Traits of Successful Entrepreneurs
(36:46) The Future of Venture Capital and Startups
(40:38) Balancing Forward and Lateral Motion in Business
(42:35) The Impact of AI on Various Industries
(01:00:28) The Evolution of Work and Technology
(01:02:52) Fostering a Collaborative Company Culture
(01:04:56) Looking Ahead: The Future of Rubrik
Executive Producer: Rashad Assir
Producer: Leah Clapper
Mixing and editing: Justin Hrabovsky
Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA
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About the Show
Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode, Logan goes behind the scenes with world-class entrepreneurs and investors. If you're interested in the real inside baseball of tech, entrepreneurship, and start-up investing, tune in every Friday for new episodes.
Transcript 11,177 words · 2 speakers
Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.
0:00 Speaker 00 Startup business is like driving a motorcycle at 100 miles an hour in complete darkness.
0:05 Logan Bartlett? What's one thing you wish you could go back and tell yourself?
0:07 Speaker 00 Product market fit is dead. So you have to repeat zero to one every six months. It's not a one-time process and a scale. All the decisions I made based on my gut turned out to be the right decision. All the decision I made based on the influence of other people, those were all wrong decisions.
0:21 Logan Bartlett? Are there things that you're particularly excited about?
0:24 Speaker 00 There'll be a trillion dollar cybersecurity company within the next five years.
0:33 Logan Bartlett? All right, Pippa, thanks for doing this.
0:34 Speaker 00 So excited to be here.
0:36 Logan Bartlett? I heard you say on a podcast that 90% of VCs don't know what they're doing, which I think is probably fair in a lot of different ways. But I'm curious, what did you mean by that? And how has that influenced your fundraising journey when you started a company with Rubrik?
0:53 Speaker 00 I had this fundamental thesis that you need high concentration. And people who are in your business, they have a skin in the game. So they need to own certain percentage of your company for them to be able to spend time with your company. And then the second thing was, I don't like VCs when I meet with them and then they introduce me to this expert that I need to go explain my idea. And then they translate that to the VCs. And what I saw in my VC career, as well as as an entrepreneur on the other side of the table, that a lot of VCs were using experts. And if you don't have a native sense of what this business is about and why they are unique in the marketplace, then when the things don't work well and things will not work well for some period of time, it goes up and down,
1:36 Speaker 00 then the people who don't have the native feel, they lose faith. And that's the most dangerous time for a startup.
1:42 Logan Bartlett? And you were a VC for how long?
1:44 Speaker 00 For seven, eight years.
1:45 Logan Bartlett? What was the hardest part about transitioning from that into being a founder?
1:49 Speaker 00 VCs live in the world of pessimism because they have to meet 100 companies. And they say 99 will not work. I want to pick one where I want to invest. Whereas entrepreneurs have like portfolio of one. So there is this two states of human being, a state of intellect and a state of will. VCs work in the state of intellect where they plan and they're pessimistic and they think what could go wrong. And entrepreneurs work in this state of will where they say, I have portfolio of one. Whatever it takes, I'll make it successful. And that switch from the state of intellect to a state of will was the biggest change because now you have to see positive in every aspect of your execution.
2:27 Logan Bartlett? Did you set out to found a company and look for an idea? Or did this idea for Rubrik just gnaw at you and you felt like you had to go start it?
2:35 Speaker 00 This idea that I wanted to go and really put all my force to go start this business.
2:41 Logan Bartlett? And what appealed to you about the idea in such a meaningful way?
2:46 Speaker 00 This idea appealed to me because I didn't want to start a company where cool kids were going. Because if you look at the history of Silicon Valley, the great companies are created because they have big moats and moats are created because not everybody is believing in that thesis. And I saw the backup and recovery space being like the backwater of technology. Nobody was paying attention to it. Existing incumbents were just seeking rents from the users of the platform and no real innovation in 15, 20 years. So I said, what could be a better space where there is a one place where all enterprise data goes? It is mission critical, it's a large market and not served well.
3:30 Logan Bartlett? I heard you say something interesting about human beings and the nature of learning and how we draw on past experiences to extrapolate forward in some ways. But within business, so many things are new. Can you, I guess for people that haven't heard that, can you elaborate on that point? And how do you internalize that and operationalize it into the business today?
3:54 Speaker 00 As human beings, we've always faced two kinds of situations, certain situation and uncertain situation. So if you are going driving to work from home, that is a very certain activity. There's very small chances of failure. But if somebody asks you to go start a restaurant in San Francisco or New York City and make it successful, there's no blueprint or playbook for it. And so in the in the certain world, I call it known world, your knowledge works. In the uncertain world, I call it unknown world, is where your intuition plays. If you apply your knowledge, your past knowledge, past history, past expertise, it'll never work because the future is very uncertain and doesn't reflect the past.
4:38 Speaker 00 But we as human beings, we take comfort in this knowledge and this pattern recognition. And we are always looking for a pattern in the future. But no pattern exists in the future. So you have to be in this discomfort, dissatisfied state of knowing that you don't know. And then you are trying things to figure a path out. The way I think about building business, particularly a startup business, is like driving a motorcycle at hundred miles an hour in complete darkness. What would you care about? What happens in the past? Or what is ahead of you like twenty miles? No, you would care about what is ten feet ahead of you. And then how do you survive? And make sure that you make the best decision given the circumstances? And move forward based on your intuition.
5:23 Logan Bartlett? When you come to a decision and you're trying to decide the the path to take then, how do you go about doing that? Do you do you end up just trusting your intuition given the situation? Or do you still pull on all the intellectual frameworks around past experience? And experts and all of that?
5:45 Speaker 00 My biggest worry in business always is what am I missing? Is there some variable that I don't know about? So my modus operandi is I bring all my team and have them express all of their feelings about a given situation. So that I have all the brain in the game. And I at least know all the angles that I could possibly know. And then I validate my intuition with those inputs. But I made the decision, make the decision first. And then discuss with the team to validate that decision. That's how I did venture capital. That's how I did Rubrik.
6:20 Logan Bartlett? Did you find that most of your venture capital investments ended up then? Being that level of intuition? That at the end of the day, it just came down to your gut feeling? You you distilled down all the different intellectual ideas? And then it was just that that intuition?
6:36 Speaker 00 What I found was that all the decisions I made based on my gut, they turned out to be the right decision. All the decision I made based on the influence of other people and support of other people, where I look for some kind of like a backstop saying, oh, my partner agrees to this or my my business relationship agrees to this. Those were all wrong decisions.
6:57 Logan Bartlett? You said that Rubrik in the early days was like a not cool kid sort of area to be playing in. But but my understanding was it quickly became hot. And there was a lot of market demand for what you were doing and venture capitalists therefore pursued it. What was what was about that moment in time that you were able to sort of catch lightning in a bottle from a product market fit standpoint?
7:24 Speaker 00 So we knew that this is a large market and it's an underserved market. So idea was can we beam a futuristic product which is five years out now? So their reaction is extremely positive. And that's what we manifested in our product. When we put the product in front of our customers, they said, wow, this is amazing. Is this even possible? Is this a black box that you have automated the whole thing? And that was the reaction we wanted because when you have that reaction from your customers, they are compelled to buy. And the whole idea was how do you create that point of compulsion? For your customers said that when they see this thing, then they go back to their usual other products and they say, this is not what I just saw.
8:08 Speaker 00 And how do I go get that? And that was the moment of inflection for the company. And you know, in Silicon Valley, once you start to grow rapidly, then the then the whole market chases you, the whole venture capital scene becomes very different for you. And though we had to turn this non-consensus idea into somewhat consensus idea as we made the progress in building the business.
8:33 Logan Bartlett? Do you think Rubrik could have been started two years earlier?
8:36 Speaker 00 Rubik could have started two years earlier because all the conditions in the market, particularly how the open source movement was going, how commodity hardware was becoming a reality, how large memory, cloud, all the circumstances that needed for Rubik to succeed were there.
8:55 Logan Bartlett? How has the product and I guess the positioning evolved over time?
9:00 Speaker 00 Look, I have a fundamental thesis about how do we build a long-term business? And the way you build a long-term business is to have to define and redefine and redefine yourself because when you enter the market, you set the agenda of the market and if you are successful, then the whole market has to align to your agenda. But as soon as they align to your agenda, your messaging start to become stale and then you have to compete on your own turf with everybody else. Then you need to shift and create a new agenda of the market and new circumstances. So you have to evolve with the market very, very rapidly. And what we saw was the biggest use case for backup and recovery was for cyber disaster
9:45 Speaker 00 because human error or natural disaster doesn't happen, don't happen every day, but cyber disaster is happening hundred times a day because you have an active adversary sitting in Korea and other places, North Korea and other places that is attacking you. And how do you ensure that your business keeps running even when they are attacked by these adversaries, nation-state actors and things like that? So I saw that as an opportunity and we shifted the whole focus on cyber disaster and that's where we started this whole new market space called Cyber Resilience.
10:18 Logan Bartlett? And so then you see that shift happening. How much does that change the positioning and how you articulate it to the customers versus the product and product roadmap and what you're building internally?
10:33 Speaker 00 This is a continuous process. We started working on the whole cyberresiliency capabilities in two thousand seventeen, two thousand sixteen. But the market came around in two thousand nineteen. So we had to wait patiently for the market to start to recognize. But you have to be ahead of the market. And this is where, again, you have to have non-consensus ideas. That how do you bring a unique perspective to a market that people are not working on? And again, you have to have this conviction that if your idea, if you have an idea and everyone agrees to the idea, that idea has no merit and you can create no value. So I always believe that if you state an idea and if eighty percent, seventy percent of the people disagree with it,
11:18 Speaker 00 and twenty, thirty percent of the people are like hardcore supporters, that's when you know that this idea has merit. And this seventy-six, eighty percent of people who don't agree, that's what gives you the moat. Because they will not agree for the next few years while you're creating the moat and capabilities. So that when the market comes your way, then you have an advantage of time.
11:40 Logan Bartlett? So kind of being deeply appealing to a narrower subset rather than broadly appealing to a wider one, I guess. How do you, how do you actually go about assessing out or trying to figure out which, which part of it you're, you're falling in? Because that also could be the, the path to being incorrect as well. And so how do you, how do you go about determining if that's the right area to be fishing in and if, if this is truly non-consensus and right over time?
12:11 Speaker 00 Look,
12:13 Speaker 00 if you're going after a new market, a new idea, there is a high chances of it not working. So you have to assume that not all your ideas will work because the non-consensus ideas by very definition are those ideas.
12:28 Speaker 00 So this is where the art of startup and art of entering a new market comes in that how are you gleaning in between the words that your customers are speaking because they're not going to give you exact product definition, but they're going to describe their problem to you. They are going to say this is how our business is changing. And then in between those lines and words and discussions that you're hearing, you have to glean certain patterns. And those patterns starts to form in your head. And what you do is based on the edge of knowledge that you're sitting at, you extrapolate and you connect these dots. And this is where I say for startups, you have to go from the world of knowledge into the world of intuition. And you have to pull the edge of knowledge to yourself to create value.
13:14 Logan Bartlett? AI has been a new frontier. And you guys kind of sit at the nexus of data and cybersecurity, which I think are two of the bigger meta trends that we kind of have going on. I guess at what point did this new generation of AI enter your consciousness as you were sort of thinking about running Rubrik? And how did you internalize what to do about it?
13:41 Speaker 00 AI has two aspects to it. One aspect about AI is productivity. And everything about AI is all about productivity. And this is after a long time, we had a platform transition that was not about distribution. Internet was a platform transition, but that was about distribution. Mobile was a platform transition about distribution. But the AI is purely about productivity and how we extend the productivity so that the human activities, particularly knowledge activities, can be automated by AI. And then the second part of the AI is the confidence and the security and the responsible AI. Because if you are interacting with an intelligent app,
14:26 Speaker 00 But if the intelligent app has man in the middle, cyber attack, or the data that you are feeding into this intelligent app, you're not sure that this data goes into the right hands, then you're not going to use that app. So the question of digital trust is paramount for AI. And if you look at where we sit, we have the data and we have the data security. And if you combine the two natural thing for us is AI. And what, again, this is a non-consensus idea that we have, that Rubrik is the next generation data lake. Because we have all the applications data in one place with the data security built in. And when we pitched this idea nine months ago
15:11 Speaker 00 to some of our customers, it took them a long time to even realize that Rubrik can be a data lake. And this is where, again, non-consensus idea comes in, that how do you make this idea that you have a mainstream idea? That's when you create value. And that's the process we are in.
15:29 Logan Bartlett? Presumably, along the way, you've tested different ideas that haven't resonated with customers or ultimately, they didn't get there. How do you try to determine at what point it's the right time to stop pitching the same idea to customers if it's not really resonating after some period of time? Versus persist, it sounds like especially on the cyber platform, the data resilience element or cyber resilience element, you spend a lot of time building to where the future is going. Is that ultimately intuition at the end of the day and just the will of founder? Or is there mechanisms or decision frameworks you think about?
16:04 Speaker 00 See, in business, particularly in the uncertain part of business, there is no right or wrong answer. Is that can you learn to be at the right place? And so as you interact with the customers, they give you feedback when you give them new ideas. And what you have to find is that is there a pattern of yes or is there a pattern of no? And as you learn the pattern of no, you need to figure out why are they saying no? And is there consistent no? And then you need to start to solve that is there a fundamental invariant in the business that you cannot solve for? So when you find an invariant that you cannot solve for, then you stop. But if you find pivot points, which is not invariant, but you have to nudge your idea to shift
16:48 Speaker 00 10, 15, 20 degrees left or right, then you keep shifting till you come across the right ideas. Again, it is the same metaphor that, that if you are trying to, to drive in complete darkness, you have to keep driving in different direction till you find the road.
17:04 Logan Bartlett? I'm curious, as you were navigating the landscape in the early days of Rubrik and trying to figure out if this was a path you were going to go down, was it, was it ever an idea that you would try to back someone that, that does this and you didn't reach, you didn't find anyone that was going to go after it? How did you ultimately land on this as something that you actually wanted to pursue as a founder?
17:28 Speaker 00 So when I had this, this idea that there is a market space and there's a product that can be built, so I created a deck for myself because I was a VC and I wanted to kind of see whether I'm convinced about this idea and that I thought that this idea had a lot of merit. So I called one of my good friends who is now my co-founder and CTO, who used to be at Oracle and my colleague, I said, Nitro, let me pitch you this new idea that I'm working on. And I didn't tell him that whether I'm going to do it or, or how we are going to do it, but I just pitched him this idea. And I distinctly remember coming out of conference room, he looked at me and said, there is something in this idea that we should pursue. And that was the, again, the very important piece from the technology angle that somebody
18:12 Speaker 00 who is a technologist sees that it is feasible to build such a highly complex system that will serve this need. And that's when I told him that I'll do it with you and we'll figure this out.
18:23 Logan Bartlett? Oracle and being a venture capitalist weren't the, the natural jumping off points to the entrepreneurial journey in my mind. Was there one of those journeys that you think was more influential in instilling some elements of the, the founder pursuit that you've, you've ultimately gone on? Or is that something that's always been innate to you and this was kind of an inevitability? You would go do something like this?
18:53 Speaker 00 I personally don't believe that you have to be from a startup to be able to do a startup. Being a startup founder is something innate to you. And you, startup founders are found in all different varieties in all different places. If you look at my colleagues at Oracle was Benoit and Thierry, they went on to start Snowflake. Deerech Pandey was my colleague at Oracle, he went on to start Nutanix. So I don't believe that you have to be, again, from certain spaces. And we believe that people who come from a startup, startup, startup is because we are living in the past. And again, trying to find past patterns and projecting that into the future.
19:37 Speaker 00 Future is not past reflection, but our psychology, our mind wants permanent happiness, wants a certain path in uncertainty. So it reflects the past into the future and there is no time, time is psychological. We create time because we go back in time and think what has happened to us, what have we seen? And any new situation you see, you try to find patterns from the past and that's when we go wrong. And when people talk about think from the first principles, they are essentially saying that do not go back in time. Do not use your expertise, think from the first principles without knowing, having any expertise in this space. As of now, how will this look?
20:17 Speaker 00 And it creates high degree of dissatisfaction and high degree of uncertainty and emotional upheaval. Because if you can't use patterns, then you are forced to confront the problem. And when you're forced to confront the problem is when the solution starts.
20:32 Logan Bartlett? The derivative lineage of Oracle and all the names you just mentioned, I mean, there's a bunch more. If you sort of spread out the tree from Nutanix as well, Aster, like all the, it's incredible. The tree of talent that kind of has permeated from, I think, you at the Nexus, not to mention Snowflake and all those other folks. Was there something unique about the time and the culture of all those people and all the derivative things that came out of it? Or was it ultimately just right place, right time and all these things are a little more random?
21:13 Speaker 00 I would say late nineties and early two thousands Oracle was a place that built very, very complex software. If you think about it, Oracle built a distributed system on Linux and one of the first large-scale company to be able to do that. And that was a courageous decision that Larry made. I distinctly remember going from Solaris to Linux as the core platform. And to be able to build a large-scale distributed system in that time on a Linux as a platform was a great learning experience for a number of us and we were right at the heart of it. So when the new companies started to come into the fore such as Google and Facebook
21:56 Speaker 00 and Twitter, they found a great talent pool at Oracle to pull from. So people who created messaging, storage and messaging platform, Kannan and Karthik, Kannan was from Oracle. People who created Hive at Facebook for the large-scale distributed query was Assis Tushar from Oracle. So a lot of like core Oracle people went in all these companies and invented or reinvented new things. And so the talent density matters and then talent density also means that you have the built-in network to pull people from. And that's what helped Rubrik, that's what helped Tutanix, that's what helped Snowflake and many other companies.
22:41 Logan Bartlett? How many years are you into the Rubrik journey now?
22:43 Speaker 00 Eleven.
22:44 Logan Bartlett? Eleven years. What's one thing you wish you could go back and tell yourself when you were founding, like a lesson learned along the way through mistakes or whatever it is?
22:53 Speaker 00 To not let your intuition be overridden by experience. If I go back to my journey in the early days of Rubrik, I used to do all my hiring based on intuition, but as we got more successful and bigger, we had fully formed board and everything else and advisors and they would also always give us advice that go after this person to hire as an executive or I have worked with this person for five years and this. Person is excellent. And I used to, at that time, I was thinking that I had just one hour meeting with this person. And my, even if my gut doesn't set, well, for this person, somebody that is on my board has worked for the, with this person for five years or three years.
23:38 Speaker 00 They must have like a real experience. So sometime you substitute your intuition by experience and other people's judgment. And what I realized was that all the judgment and all the experience happens in the past. But future is not past. And future is different and markedly different. So how do you connect in the world of unknown based on the intuition? And without taking others' judgment? And then the, I created a framework for myself. So I said, the best practices should be taken from others. Like, how do you drive to, from work to home? You have to get a map, you have to ask people, what is the best way? And where is less traffic?
24:23 Speaker 00 You don't want to reinvent the, that drive because that's a low risk activity. But on a high risk activity, such as starting a business, finding a business plan, finding a product market fit, you can't take nobody's judgment. You have to have your own intuition.
24:39 Logan Bartlett? There's a bias to action versus a bias to perfection tension in the early days. At any point in a company's journey, I guess, but particularly important in the early days. How did you think about what areas to make sure you measured two, three, four, five, six times before you cut versus don't let perfect be the enemy of good? And a bias to continuing to move forward? Did you have a framework by which you, you sort of one-way door, two-way door decisions?
25:13 Speaker 00 So my fundamental thesis is that if you are going to build a product, which is, which affects somebody's job. Then you can't give them a shoddy product. Because they are betting their job on you to buy this product from you. And if you give them a bad product, their job will be endangered. So, so you have to take appropriate risk and not transfer your risk to your users. And so you have to always keep that in mind. So what we did was, we were not going after perfection. But we also didn't want to give them a product that they would be embarrassed about. So, so we worked with, with some of our early users.
25:57 Speaker 00 And I traded with them to give their early feedback and made sure that the product didn't embarrass them. Sometime in Silicon Valley, we think that if you're not embarrassed with your product, then you're shipped too late. Those are things, again, from the past, patterns. Patterns are not a great indicator of future. You have to see in this current moment, in this current situation, what is the most appropriate thing to do without regard to the past.
26:26 Logan Bartlett? When I asked about things you could go back and tell yourself, it sounds like that was, that was mostly a decisioning related thing. I'm curious, are there, is there a skill or an ability that you feel like you've developed over the course of the 11 years on the Rubrik journey that you wished you maybe had in the early days?
26:48 Speaker 00 One lesson that I learned about leadership that now I have and probably I didn't have, starting Rubrik was, I was looking for myself in everybody that I hired. And, and what happens is that when you look for yourself in everybody you hire, then you're not hiring for diverse skill set and diverse thinking. Because you're trying to see, I'm driven this way, I want people to be driven in the same way. But what I realized was that you have to meet people where they are. You can't look for yourself so that you have perfectly centered person from your perspective. And there is a significant power in meeting people where they are
27:31 Speaker 00 so that then you can have a conversation and, and you can motivate them in a way that will be compatible for them. And that was my biggest learning, that don't look for yourself in others. See others as they are. And meet them where they are and enable them where they are for this tremendous success that they can have in their own journey. Because again, it's the same state. When you look for people like you means that you are also prisoners of your own past.
28:03 Logan Bartlett? You still need to maintain a consistent culture and make sure that there's the traits in those people that you want to permeate the organization. Were there, was there a list of things that were just non-negotiables and people had to have? And then you meet people where they are on everything else? Or how did you think about the balance between having the diverse perspectives within the workplace, but also having commonalities of culture that built the organization?
28:34 Speaker 00 So, we created our cultural principles before I hired even the first person in Rubrik. And our cultural principle was rivet. R of the rivet was relentlessness. I of the rivet was integrity. V of the rivet was velocity. E of the rivet was excellence. And T of the rivet was transparency. And we ran open board meetings in the first seven, eight years of the company till because of the IPO and other activity that we had to start, we had to shut it down. But that was the cultural context. But culture is about how people interact with each other and how people operate when the founders are not in the room. Culture is less about what kind of people you hire per se.
29:17 Speaker 00 You want people to reflect the cultural principles and adhere to the cultural guidance. But you can't like have like extremely relentless people in all situations.
29:28 Logan Bartlett? What does an open board meeting actually mean?
29:31 Speaker 00 Open board meeting was my way to tell the organization that there are no sacred cows, there are no information control. And if we are telling you where the company is going and how much money it has and where we are not doing a good job, then your manager, if you ask a question of your manager, he has to resp- or she has to respond, respond to you and give you the total information. And it was a, it was a way to build trust in the organization. Because I thought- If somebody like people comes to me and I'm like thirty years old or thirty-five years old in prime of my time to come join a startup and I have no idea if this startup is working, not working, making money, losing money, how much money in the bank, why would
30:14 Speaker 00 I ever work for a startup like that? So my principle was why not open everything to everybody in the company so that we all know where we stand, where we are going. There is no communication or misalignment issues and everybody can demand answers. And when people demand answers, then people also become very responsible. They take it very personally. And I would say that the velocity that we created in our business was a direct result of this alignment. I'll give you some data points. It's not well known. We were selling it on the TCV basis. First six months of selling Rubrik, we sold five million.
30:58 Speaker 00 First full year of selling Rubrik, we sold forty-seven million.
31:01 Logan Bartlett? Of TCV?
31:02 Speaker 00 Of TCV. Next year, we sold one sixty-eight million of TCV. The following year, we sold three hundred and fifty million of TCV. Even if you cut the TCV by a third, which is roughly three-year deals we were selling, we could be one of the fastest, if not the fastest, enterprise B2B business. And it is a direct result of this idea of transparency that really created alignment and velocity. Everybody knew where we are going and what needed to be done.
31:29 Logan Bartlett? And at tactical level, how did you structure it? Like, was the actual board meetings zoomed in or?
31:36 Speaker 00 So we put the board meeting in a large conference room and we let people sit on the ground if needed and then we had to zoom in a bird. And people could ask questions. It was not a webinar style. It was a true Zoom call. And we have had situation where people actually asked hard questions in the middle of the board meeting.
31:58 Logan Bartlett? Did you receive pushback from VCs or other executives about doing it this way?
32:04 Speaker 00 It was little. Non-intuitive for them initially because you when you have like six hundred, eight hundred people listening to the discussion, sometime you don't realize that how many people are on the call. And you would have discussion about an individual sometime. So I'll give you an example, there was one situation where we had something that we were working on a new product where the quality was very important and the quality leader was on the call and one board member asked, is this person going to cut it? And he was on the call. And I said, I don't know, we'll see, we'll know in six months if how the product quality comes out.
32:45 Speaker 00 And and then there was a little bit of everybody was saying that what are you say, what did you say in the in the meeting? But that person came up to me and said, Bipul, I appreciate the candor because I have to deliver to be to have your confidence. So again, when you are open and transparent with people and have no hidden agenda, people understand that this is where we stand and this is what we have to deliver and this is all about confronting the reality. Most of us don't confront the reality because we go back in time and try to find solace in some pattern.
33:20 Logan Bartlett? Did that person make it?
33:21 Speaker 00 Yes, he's still with us.
33:23 Logan Bartlett? Good, that's good, that's good to hear. Well, I'm glad they were able to to execute on that. That would be a very different story if if otherwise. I'm curious in the journey, maybe in the last five years or so, is there something that you you that was a strong opinion of yours, five years, maybe 10 years ago, that you feel like you've really changed your mind on?
33:45 Speaker 00 I change my mind all the time. Again, what I tell my team is I have a strong point of view loosely held. So if you present me with facts that are contradicting, I will back off. And many, many situations I have backed off, many situations, and they all know that that I'll back off. But the whole idea, my idea is, how do we let people confront the situation as situation is, not look at from the rose-tinted glass? So if you if suppose if a particular situation, if we didn't win a deal. We have to confront like why, without saying that because of this politics, that politics. If a particular person leaves the company for whatever reason, we need to confront why.
34:30 Speaker 00 Not like apply a nice paint to it, saying that we wanted him to go or her to go and that's why this person has left. I said, if you wanted her to go, you should have taken her out a while ago. Why do we let her make that decision? So it's all about confronting the reality and that's one of my core principles of building business, that you confront the reality of the situation as it is, not apply the lens of the past.
34:57 Logan Bartlett? You've been exposed to a lot of great founders over the years, either folks that you've worked with alongside Oracle, Rubrik and all the derivative companies we spoke about earlier, as well as VC. What's the trait that you look for most in entrepreneurs?
35:13 Speaker 00 Self-awareness and high grit.
35:16 Logan Bartlett? How do you assess those?
35:17 Speaker 00 Because you, when you chat with them and you ask them about their lives, and I always ask people about how they grew up, who their parents were, and I ask them like in every job situation or transition, what did they learn about themselves that they didn't know before? About themselves, not the subject area, not a particular business, but about themselves. And people who can't answer that question, which means that they have no self-introspection, there is no self-awareness. And lacking self-awareness is a huge problem for founders, because if you don't have self-awareness, then you'll not be able to admit your mistake
35:58 Speaker 00 or pivot. You are just driving in one direction. If that direction turns out to be right, it's a great thing. But if it is wrong, then you'll have no recourse.
36:07 Logan Bartlett? What about grit?
36:08 Speaker 00 Again, to understand how they grew up, why they do things in a certain way, whether they have a chip on their shoulders, what are they trying to prove? In many cases, they had difficult childhood financially, or they want to prove to their daddy that they are a better person or mom. So different people are motivated by different reasons, but all of these things are their character. And and you can't like teach somebody character in in Rubik we typically say it's about will and skill. You can't teach will. Will comes from who you are.
36:46 Logan Bartlett? Is there something you've seen in the the news over the course of the last six months, maybe year, that you think is really important that people aren't paying enough attention to?
36:58 Speaker 00 My fundamental thinking right now is that the VC business as we know is dead. And startup business also, as I knew when I started in VC business or when I started Rubik, is gone. Because fundamental change in the market is we are living in an ever accelerating age of technology change. And now technology acceleration is to a point where product market fit is dead. If you go back thirty years, when you built a new product and found a product market fit, then you could be selling that product for fifteen, twenty years. Then, when we started Rubik, if you find a product market fit, you could be selling the product for three, four
37:38 Speaker 00 years before the commoditization or competition happens to you. But right now, it's six months or less. So in a cycle when you have only six months of the before the product becomes
37:53 Speaker 00 like competition jumps in and things happen, how do you build your business? How do you even run venture capital? In my mind, five hundred million ARR is the new hundred million ARR. Because hundred million ARR has no signal of longevity of the business. Because every entrepreneur has to go think zero to one, zero to one, zero to one, every six months. And that's why when Paul Graham wrote about founder mode, essentially, it is only thinking about the symptom of the problem. The root cause of the problem is product market fit is dead. So you have to repeat zero to one every six months. And you who does zero to one? Founders. So you have to be in the founder mode. Doesn't mean that you have to be founder,
38:35 Speaker 00 but you have to think like founders so that you can continuously find product market fit. It's not a one-time process and a scale. As a result, if you hire an executive who is not thinking about zero to one, by the time they build on the organization and create a system and process of a scale, the product has changed, market has changed. So that's a big change. And then in respect to VC, the VC business has changed. Now, in this accelerating world, anytime you have this level of change and acceleration, the mid collapses. So my thesis is that when the stock market comes back up and IPOs restart,
39:14 Speaker 00 you will see very few under 10 billion IPO. You will see 20, 30 billion IPO, or lot of MNAs under 500 million. Because what would happen is that every market, when market becomes real, you will have a lot of startups jumping in because there's a lot of money to fund these startups. And one of them, in a given space, will create consolidation, have the escape velocity to go from 500 to 10 billion. And the rest of them will get consolidated at 500 million. So you have one huge pool of outcomes at under 500 million. And then you have very few large scale outcomes, which is 10, 20, 30, 40, 100 billion.
39:57 Speaker 00 And so in this market structure, how do you create your venture capital pool to be able to find success?
40:03 Logan Bartlett? I want to talk about the venture capital point in a second. But curious on the founder mode and the product market fit kind of dissipating, or the rate of decay being far faster than it's been in the past. I guess as you internalize that and think about the structures, the organizational design that you have to make sure that you're continuing to iterate, are there things that you've done differently or that you recommend for other founders as they sort of see this rate of decay maybe happening at a faster rate?
40:38 Speaker 00 So every founder has to have two parallel organizations. One, I call it forward motion, and one I call lateral motion. So forward motion is the things that are working, how do you scale those things? And lateral motion is what are the portfolio of risks that you are taking to create something new, zero to one, that will be relevant three to five years from today? And you have to pay attention as a founder CEO on both sides of the equation. That how do you continuously do lateral movement? And in lateral movement, you have to cheer. Twenty-five K, fifty K deals. Whereas in the forward motion, you have to cheer five hundred or million dollar or two million dollar deals.
41:20 Speaker 00 And you have to cheer both of them with equal intensity and equal encouragement. To have this process in the company, ultimately you wanna do three things. The things that are working, I call it at a scale, you have to make it super scale. So hundreds of millions of dollars business you have, how do you take it to several billion? Then I middle one, I call sub scale to a scale. So things that are fifty million, thirty million, the early signals of early progress. How do you make it like hundreds of millions of scale? So sub scale to a scale. And finally, zero to sub scale. How do you create portfolio of activities that create a few sub scale opportunities?
42:01 Speaker 00 And if you have all three, scale to super scale, sub scale to scale and zero to sub scale. Three motion going in parallel by two teams, forward team and lateral team. Then you have a chance of building a generational company that will last longer than your own lifetime.
42:16 Logan Bartlett? How do you think about how many of those lateral scale projects any company can have going on at one point in time?
42:24 Speaker 00 Depends upon the bandwidth of the team and depends upon the team's maturity. But I would say if you are under a five hundred million ARR business, you should not have more than two.
42:36 Logan Bartlett? What's something that people don't fully appreciate about Rubrik, the business?
42:41 Speaker 00 Again, people are living in the past. In the past, backup and recovery and cyber recovery, things like that were more of like an area that were not critical to day-to-day top line of the business. But the way market has evolved and the way data has come into prominence and backup recovery is a single place where all the business data lives, unaltered. It opens up a completely new opportunity for the market. But again, this is a non-consensus idea and it'll take market some time to realize and we have to make it real.
43:15 Logan Bartlett? What about the enterprise IT market at large? Is there something that you think people aren't paying enough attention to when you zoom out to a more industry level?
43:26 Speaker 00 I feel that enterprise IT market, and I'm counting security and everything else, all in it. It is extremely, extremely, extremely large. And AI has opened up a whole new vista in this market. And I actually was talking to somebody and I said, there'll be a trillion dollar cybersecurity company within the next five years. And today, the biggest cybersecurity company is hundred billion thereabouts.
43:55 Logan Bartlett? Palo Alto.
43:56 Speaker 00 Palo Alto. So I believe that there is a 10x of just the cyber piece in the next five years.
44:03 Logan Bartlett? And why do you think that's the case?
44:04 Speaker 00 Because if you look at the human productivity and if you look at world GDP, and if the world GDP gets impacted positively by AI, and if you improve the productivity by 5%, 10%, something like that, just to think about the amount of dollars and technology impact that it'll create. And that amount of technology has to be built, has to be integrated and has to be secured. So we are again living in an age of like exponential. Because look, as human being, we grew up, we have evolved the last thousands of years on a everyday basis. And our mind is still in the same state as when the Jesus Christ was born.
44:49 Speaker 00 But the technology is accelerating. So as human mind, since we are linear mind, we can't fathom nonlinear phenomena.
44:58 Speaker 00 Technology acceleration, AI acceleration, business is all nonlinear phenomena. So we always think that how is it possible that we'll have a trillion dollar company? But Nvidia is a close to three trillion dollar company. And so, so that's what we have to reckon with that. How do we suspend the belief of the past? And think the, look at this phenomena as it is. Because remember in venture capital, we didn't fund a company in seed level. And suddenly, six months later, the valuation is five X. And we say, how do I now invest? Because businesses are nonlinear and human beings are linear.
45:34 Logan Bartlett? As AI plays itself out, do you think that more value will, I guess, within, let's confine it to enterprise, be accrued by the existing enterprise players that are adding AI to their functional suite? Or do you think it'll be the first principled businesses that are started to go after these markets from, from the ground up?
46:01 Speaker 00 It's hard to say, but there is a way to test it. The way to test it is, are you AI native? And the AI native means that if you take AI out of it, your solution becomes irrelevant. If you are AI native, you will have a great future. I feel like the mood today for large businesses in, in enterprise IT space comes, doesn't come from technology. It comes from distribution because of the years of presence and distribution channels they have built. It is a significant mode. And when elephants shrink, they don't become rat. There is a long process of decline.
46:43 Speaker 00 So my belief is that the lot of AI native companies will become very large very quickly. But that doesn't mean that the existing player will just go away instantly. It'll take long time for decline to happen. And some of them will figure out how to be AI native and they will thrive.
47:02 Logan Bartlett? AI native, it sounds like you're talking about like in terms of the product functionality set. But I'm curious how you have encouraged your employees to become AI native, quote unquote. I guess recently Toby Lukey published a post about his, his thoughts on it. I'm curious, is that something you guys have operationalized or how have you messaged it to the team?
47:26 Speaker 00 So we are definitely have AI adoption in many areas of the company. I mean, some of the obvious areas are your software development, legal, marketing. The idea is again, world is of balance. You can't go one extreme or the other extreme immediately. So you have to see where you are and what is the best fit for you. Because if you go on one extreme and hire a bunch of AI, get a lot of AI tools and AI tools creates whole new risk vector for the business, then the business will jeopardize. So you need to figure out what is the right fit.
48:06 Speaker 00 But, but in my mind, businesses have to move very, very quickly on the user end of the equation because the market is transitioning. And then operationally, you have to be every day looking at your operations, saying that how do I go do things better and better and better. And that adoption cycle of the technology, it has to be commensurate with the risk reward of the, of the technology.
48:32 Logan Bartlett? I want to double back to your venture capital evolution point. So, so you were in VC for seven years, you said, two firms, you're at Bloomberg, then, then Lightspeed. I guess, can you elaborate on that, that point in the consideration set that you think about for VCs? It sounds like you're sort of saying there's going to be a bifurcation of returns, kind of subscale outcomes, and then much, much larger ones. What do you think the derivative implication is for, for firms? Do they follow the same path, it'll be small and big, or how do you think about it?
49:08 Speaker 00 So the way, the way the venture firm will bifurcate is that there will be a specialist firm on the very early stage, where even at 500 million XZ, they will have good returns and superior return to S and P 500 that they are trying to beat and do much better. But there will be also an asset based firms that can go span different asset classes and very large investing pool that they could deploy to much larger outcome. I mean, you look at like OpenAI raised forty million, billion dollars or thereabouts, thirty billion dollars or something like that. So that's like an asset class investment.
49:52 Speaker 00 And so, so there will be investment in those kinds of companies and thirty billion, maybe a little more extreme, call it five billion, three billion, but still it's not a regular venture investment. So that would be the kind of like a bi modal distribution in terms of the firms. So there will be a firm that will be asset class all across the board and then there will be a specialist firm. Because the thing is that lacking one to ten billion IPO, which means that the mid-size outcomes will be much harder to get. And so if your fund is organized in the mid-size outcome, you'll not have great outcome and therefore you will disappear.
50:30 Logan Bartlett? I guess one of the things that to bring that back to this point, and I'd be curious how you think about it, is you made the point right when we started that, or we talked about ninety percent of venture capitalists don't know what they made and so pick the partner or the people that are very passionate about your, what you're doing. One of the things that I've seen is as the asset scale, the employee retention within those large asset managers starts to be more difficult. And I think we can talk about how there's more in private equity and a bunch of different service, investment banking, there's kind of, this hollowing out has happened over the course of the last thirty years.
51:11 Logan Bartlett? The weird thing within venture is there's a lot of people that will go start their own firm or go work at other firms that are a little bit more mid-scale. So I'm curious, as you think about That evolution, do you think that that talent retention part is just it's an inevitable thing that's going to happen in our industry just needs to mature into the the world that private equity has sort of gotten to where you have the Apollos and Blackstones that are very public and at the end of the day, you're kind of an employee of those organizations? Or how do you think about talent retention as it relates to that asset scaling?
51:52 Speaker 00 It depends upon where in the on the spectrum you are. So if you're on the early stage venture side, early stage will remain the artisan partnership oriented, high outcome, high, high degree of bet, and it will be classic venture capital where every check you write, you have a churn in your tummy, thinking that I'm taking a real bet and you are taking two bets, three bets a year. And your outcome and your compensation will be based on carry that you generate out of those returns and and and some of them may become very large, but majority will be 500 million or less. And then on the asset side, like large asset class based, the the
52:35 Speaker 00 compensation structure will change. It will change from being carry oriented to more of like management fee oriented oriented and that will create the intrinsic value to the firms and you might see some venture firms even go public based on the intrinsic value of the of the firm brand and and fees that the firms make, just like Blackstone or Blackrock and others. And that's only natural because in the age of techno technology acceleration, you will have hauling out of the middle. You will have very, very large outcome and a big number of of smaller outcomes. So in that scenario, for a very, very large outcome,
53:19 Speaker 00 since there is such a huge pool of money involved in terms of taking bet on these businesses. And then is relatively consensus investing. You are thinking about whether this thing will become 50 billion or 100 billion versus zero or or nothing, zero or something. So it's a very different risk reward equation. And in that risk reward equation on the larger side, you would have different mindset of investment and different kinds of investment committees and analysis and all the rest of it. And the reward will be different.
53:49 Logan Bartlett? As you kind of map out the AI landscape, are there areas that if you were still a venture capitalist that you would be pursuing from an investment standpoint? Or maybe if you weren't doing Rubrik, you would think about starting a company to go after?
54:05 Speaker 00 The way I see AI is all about productivity. And then you have to map the productivity back into the scarce skill set and professionals. So if you think about, in our country, we lack doctors. There are not a lot of doctors in America. In many rural situations, there are no specialists. If you think about like accountants, again, it's a high reward profession. But again, as the businesses grow, the need for them grows constantly. If you look at lawyers, so a skill set, software engineers, like there's always need for more software engineers, but there are not enough software engineers exist. So the professions, which are knowledge-based professions,
54:50 Speaker 00 and there is a scarcity of professionals, that creates the natural AI opportunity. And I don't believe that is going to be augmentation of human beings. Over time, the AI has to gap from the, you have to fill the gap from information to knowledge, which human beings are doing today. So we will have both AI employees and regular employees. And regular employees, human employees, will be more about further judgment on the AI's judgment. But we are not going to do it together with AI every activity.
55:29 Logan Bartlett? I guess I hadn't thought of that point specifically. It's an interesting one that the areas where we've had the strongest product market fit inherently with AI are the ones that have had some supply constraint to people doing the job. I guess causation correlation. In some ways, it does seem like the LLMs are best suited for jobs like doctor information retrieval, accountants, like doing that. Workflow on it, computer science, like actually doing the programming. In some ways, I guess I thought of it as that's things that the LLMs are uniquely well-suited to go do.
56:12 Logan Bartlett? I hadn't thought about the demand need for people to solve those problems. So that we actually just didn't have a supply of the functionality.
56:20 Speaker 00 Because if you look at the cost for software engineers keep going up.
56:25 Speaker 00 And so the, so it's ultimately, technology is about economics. And, and the other interesting part is that lawyers are not inventing new laws. They're looking at all the past laws and saying, how do I read these laws and correlate them with each other? To have an applicability to this situation, they're not predicting the future. So all the jobs that requires connecting the dots of the past for this current situation can be done by LLM. Because the expertise is dead.
56:54 Logan Bartlett? There's been a lot of people that have spoken about, I guess, Dario from Anthropic, maybe most notably about how we're going to end up, I think by the end of this year is what he said, with software producing the totality of code written or something close to it. Do you think that's true that we're on that path? And at the end of the day, what has traditionally been software programming will move to a higher abstraction of kind of managing the prompts themselves? Or do you think there's a human element that will always be in the fingers to keyboard side of programming?
57:27 Speaker 00 I mean, look, a machine will generate more code. And if you, and the codes have all flavors of it. Codes could be testing code, codes could be integration testing code. There are many different kinds of code being generated. But I agree with him that the codes will be, the machine-generated code will be bigger than human-generated code. The question is, which creates more value for the business? And where the human? Soft engineers will be more applicable versus AI software engineers.
57:57 Logan Bartlett? If you were giving advice to someone about what field to pursue or a job that that might be far more important in five years' time than it is today, is there a field of work or a skill set that you think will be
58:15 Logan Bartlett? more valued by society as we look forward than it has in the past?
58:18 Speaker 00 I think the biggest thing with AI is that, I'll repeat, expertise is dead. So if you are a hedgehog, then the AI will do the job of a hedgehog. So you have to be a fox. And this is not a new concept. It has been talked about in the past. But this is even more urgent and relevant today. Because since everything that is can be known by existing knowledge is known to LLM. So you as a human being, if you think about the purpose and the value that you are creating, you're you're creating value in the space of intuition where you're connecting dots which are not connected in the past, then only you create value.
59:02 Speaker 00 And how do you connect dots that have not been connected in the past that LLM can't connect? And you can only do as human beings. And that's where the value is. So you have to be more diverse in your knowledge, more diverse in your perspective. You can't be like doing one thing for thirty years and be an expert because that expertise will be relevant. So so if I'm a college-going kid today, I will try to study from humanities to history to arts to to maths and physics and science, like broaden my horizon, don't go too far deep in one space. And more importantly, focus on communication.
59:43 Speaker 00 Because if the expertise is dead and connecting the dot is going to be important, but connecting the dot inherently is uncertain. So if you cannot express your ideas about how you connected the dot, even if you are able to connect the dot, it will be irrelevant.
59:59 Logan Bartlett? The irony in that, I guess, is that for a while, people have been talking about liberal arts schools being dead. And I guess, does the implication of that then, that people might end up having multiple careers or job functions over the course of their work life? And so you need to be amenable to, hey, this industry could be super important today and it might not exist in five years, 10 years, 15 years. And so we just need to be able to juke and jive as new things come to be.
1:00:28 Speaker 00 It has already happened. Our parents' generation, they used to do one job for 30 years. Our generation did every five, six years, they have a new job. The next generation will look at work as a completely different thing. See, technology evolution is the story of simplification. And what is, when we used talk to computer, we had to give punch card to computer 30, 40 years ago. Then from punch card, then we had black screen with typing. Then we had windows and mouse and clicks. So we were trying to adopt to technology and human behavior was trying to adopt to the technology that was available. And that's why for the masses, it was very, very hard to deal with computer.
1:01:11 Speaker 00 But over time, it gets simplified and simplified. And iPhone was the easiest thing that had the biggest adoption. Now with AI, we have in the world where you can actually interact with AI or computer with a natural language. You can program computer with natural language. You can get output from the computer in natural language. Now, for the first time, we have now enabled not just the usage of computer, but the programming of computer and the usage that you can get out of computer and change that usage that you get out of the computer in natural language. And that has serious implication, which means that again, a kid sitting in rural China will have the same amount of knowledge than somebody growing up in Palo Alto.
1:01:57 Speaker 00 So how do you live in this new world? The only way that you can live in this new world is to use this simplification, this accessibility of technology to create new worlds.
1:02:10 Speaker 00 And that new world creation again will happen really, really quickly. So you would see somebody become a hundred billion dollar person in two years. Because of this acceleration of the technology. Something that becomes a hundred, somebody's become a hundred billion dollar person in two years, which means that the technology decay is equally fast. So the, so the time compression that is on technology will get reflected on the, on the careers. And, and the technology cycles. So the, so the opportunity for everybody is that to not fall in love with anything in particular. But to, to live in the moment and create the future.
1:02:52 Logan Bartlett? Are there ways that you foster the considerations of this within the company culture? Like, do you do things around cross-team collaboration? Or retraining, reskilling people? Or are there things that you think you can do? As you think through the derivative considerations of this for a business like yours?
1:03:16 Speaker 00 Transparency is where things start. We are not creating channels. We are bringing the information up out in the open. We have, when we do our meetings, we encourage people from different spaces. So if there is a sales thing we are discussing, we encourage people from like a product piece or legal person to kind of express their opinion. Because of the interconnectedness of these things. See, the issue with this is these things are happening so fast that if you tell people that things is going to change too frequently, then it also has distraction factor. So what you could do is you could create an environment, a cultural environment,
1:03:58 Speaker 00 where everybody has uniform access to information and understanding of what is happening around them. And then, as I said in the beginning, bring all the brains in the game. Because that's how you'll connect the dot. One person will not know everything. But the way you communicate of not rely on the past, like leave the baggage of the past. Everything that we knew in the past is irrelevant. In fact, The day after Rubrik went public, I wrote a note to everybody in Rubrik saying that the old Rubrik as we knew is dead because somebody who put in money into our IPO, they don't care we went zero to IPO and what returns we created, they care about where we go from here.
1:04:38 Speaker 00 And that's what you need to kind of encourage people to let the baggage of the past go. Their own expertise is less relevant. Don't tell people that I know this and you don't know that. Always collaborate, bring all the game, all the brain in the game.
1:04:55 Logan Bartlett? As you're looking forward for the future of Rubrik and what it might look like in five years, 10 years' time, are there things that you're particularly excited about that maybe we haven't touched on?
1:05:09 Speaker 00 I'm very excited about our culture and that's the only invariant that we have as a company.
1:05:16 Logan Bartlett? Has Rivet stood today?
1:05:17 Speaker 00 Absolutely. And we believe that it will stand, withstand the test of time. And our culture is what will bring great people into the company, will encourage the people who are already in the company to do great things. And we don't know in 10, 15, 20 years what Rubrik would do, but one thing we know for sure that we'll be a huge company.
1:05:38 Logan Bartlett? Well, Bipul, thanks for doing this. This was great. I appreciate you answering all the questions.
1:05:43 Speaker 00 Thank you so much.
Previous EP 145: Rick Smith (CEO, Axon): The Wild Ride From Near-Bankruptcy to $50B+ Next EP 147: How Chris Degnan Built Snowflake's Sales Org From Scratch Page updated October 26, 2026 · transcript and summary are machine-generated