How To Scale A Profitable Membership Community | Ep 810

Want to scale your business? Click here Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Alex Hormozi?

  I think demonstration of expertise is more valuable than talking about expertise. I prefer to do business than talk about business, as ironic as that may seem. Uh, today, AI Jack joins us to do business rather than talk about doing business. Welcome, AI Jack.

• 0:16Speaker 01

  Thank you for such a woman introduction. Good to be here.

• 0:19Alex Hormozi?

  Yeah, it's actually so fortuitous that, uh, that Kirby picked you out because I, uh, I have some things I'll follow up with you on, on some AI stuff, but this is all about you. The whole kind of process I want to go through is let's just go click to close. So let's start with how to be like, basically like, we'll take people through the customer journey. And as we're going through it, I'll take notes and then we'll go back through it and kind of like, go through some of the considerations. That work?

• 0:42Speaker 01

  Awesome. Sounds good. So, uh, my funnel and our funnel is really straightforward. Primary customer driver is YouTube. That's pretty much the only place to make content. So make YouTube, we shout about the school community, add loads of value. They then come through to a paid school group.

• 0:57Alex Hormozi?

  Well, let's show people, let's show people. And while I bring this up, you want to tell everybody what your group's about just in like, you know, a minute?

• 1:06Speaker 01

  Yeah, sure. So my community is about AI automations. So, um, we help people make money, automate their business and learn. So the outcomes that we drive is to get people their first dollar, the first few thousands of dollars of AI, uh, or their first automation. Um, and we just help them rock and roll, have a great time, learn and crush it, basically.

• 1:25Alex Hormozi?

  So AI Jack doesn't come up. So what do I search for?

• 1:27Speaker 01

  Jack Roberts. I think AI Jack was something that Sam, Sam actually created. There you go. That's one.

• 1:35Alex Hormozi?

  I love it though.

• 1:37Speaker 01

  Yeah, I didn't ask for it. It just sort of found me a little bit.

• 1:40Alex Hormozi?

  Yeah, that's how greatness is. Um, okay. Here we go. So everybody can see it. And so you're doing, okay. So you're doing a decent amount of volume. So you're doing what? Three or four a week right now?

• 1:50Speaker 01

  Now is four a week. Previously it was like two, 2.5 a week. So just of that.

• 1:54Alex Hormozi?

  Okay, got it. I get, I get, I get little, little trends here. Okay. Let's talk about the good stuff and we'll talk about, you know, potential, potential ideas. So right off the bat, having, having link above the fold, you saw before I even clicked it, it was there. So for everybody else who's watching, uh, or listening, that is great thing. Number one, what are all these ones?

• 2:14Speaker 01

  Well, basically, this is resources that you need for the video. So any software I recommend or like tools you need to crush it. You just find the links in the description.

• 2:23Alex Hormozi?

  Okay, build your first AI employee. Let's see how it goes. So since you're primarily YouTube, I'm going to spend a little bit of time on the actual videos. And then we'll go like we'll follow kind of the link, the link path over. All right, let me actually let me share it so you guys can hear volume.

• 2:38Speaker 01

  Can I make a recommendation? Go with the latest video. That one was a little bit of a unique one so that it wouldn't be a representative example.

• 2:45Alex Hormozi?

  So it goes. This one?

• 2:47Speaker 01

  Just go to videos and latest.

• 2:52Alex Hormozi?

  This work?

• 2:52Speaker 01

  And then just the first one. Yeah, that's perfect. Hey, VA, I fancy a Nando's. Do me a favor, list every single Nando's that exists in Leeds and their addresses. Thanks. We test the workflow and check this out, guys. I come over, goes AI agent, he checks the model, he's going to check with the CUP API and look at the response we get back. Right there, every single Nando's, we've got the city center, Kirkstall and how it works. Guys, in this video, I'm going to show you how you can build a very simple AI agent in NA10. I'm going to show you how we can add a very easy to use rag retrieval system. And also how we can update any document we wish to to this database so that you can recall it at any time you want to. Now, this is going to look really different than Meg's. So I want to explain briefly, start with an overview of what we're going to cover,

• 3:36Speaker 01

  why we're covering it, and then I'm going to show you step by step how you can build this system with memory, with rag retrieval, and in simple terms, as humanly possible. So if you follow it step by step, you'll be able to use this system. Now, in my last video, I showed you a full system of how to build an AI agent in Meg.com. Now, what are the really big differences between Meg.com and NA10?

• 3:55Alex Hormozi?

  Okay, so I would probably repeat title as soon as humanly possible, rather than starting with the Nando's thing, just because if I if I'm coming in cold, I'm like, wait, is this like, what wait, do I what did I just click into? So just I would just look for congruence. We put we push on that a lot. I've also added another P to my kind of like P's framework of Proof, Promise, Plan. There's two more. One is picture. So I want to add basically a visual roadmap that goes along with this so that people know what's happening because like, I think you pulled up this, this, this little guy here. I also probably wouldn't mention the last video because it's not as relevant for me as a new viewer. So here we go. So was this the, is this supposed to be the roadmap?

• 4:40Speaker 01

  Yes, that's right. Yeah.

• 4:42Alex Hormozi?

  Okay, so I think, I think if you can, if you could, at the very least, highlight, like even just using your, you know, your cursor, like just from a lo-fi perspective, if you could highlight each of the points that you're talking about, because I see this and I didn't know this was the roadmap.

• 4:58Speaker 01

  Okay, yeah.

• 4:59Alex Hormozi?

  This is also way too much text for one, for somebody to like comprehend. And so like normally, you know, a couple of words is all that people could like actually like take in per, kind of per time. Right into repetition of the headline, which also means that you're gonna probably start with your headline and packaging first, which are you doing that right now?

• 5:19Speaker 01

  Yeah, yeah.

• 5:20Alex Hormozi?

  Okay, cool. Yeah, so you'll have your packaging, you'll have your headline, and so you'll know that that's how you're gonna start it. But I would think ahead of time of, if these are gonna be the benchmarks that I'm having the video, like, I wanna say, so, I wanna say that and show them that roadmap, basically as soon as I can, after I hit the other Ps. The proof part, I think that you had with the Nando's thing, I think that, I'm guessing that was an element of proof. I would just put it a little bit later, because, I mean, I'm talking like 15 seconds, you know what I mean, just a little bit later. And as anal as this sounds, like, you know how much intro matter, like intros are everything. We spend like, an ungodly amount of time on our introductions.

• 5:58Alex Hormozi?

  The other piece is that you can mention pain. I've updated mine with five Ps instead of three. So it's proof, promise, plan was what I started with originally. I've since then added picture and pain. And so pain and promise go hand in hand. So it's not just here's the good stuff you're gonna get, but here's the bad stuff, this'll help you avoid. So it kind of hits both sides of motivation. And just for everybody else who's listening to this, this is just like, kind of like general persuasion. It's general persuasion and makes good content. So those are like, it's the same laws of behavior. We wanna reinforce them, them staying along with us. More good stuff and less bad stuff are both, both good, you know what I mean, in terms of outcomes. And so a lot of this is, what we're leveraging is clarity over like cleverness. Okay, cool, let's go. I'm gonna watch a different one real quick.

• 6:40Speaker 01

  Do me a favor, book me an appointment with Matthew next Tuesday. Let's call the appointment MacBook review and just the agenda is going to be about buying MacBooks and whether or not we should go with Windows or Mac. Yeah, that's everything. Guys, I just sent a voice note to my VA, my agentic VA. You can see right now how exactly how this works. This is just one of many capabilities that we can do with this. And you're going to see right now it's going to go down. It's booked appointment and if I check right here, look at this, guys. Your appointment was successfully scheduled. It's about MacBook review, here's the agenda, here's the date, the time, and he's actually going to be attending and everything like that. And what this is done, guys, is go into Google meets and book me an appointment with Matthew. And there's Matthew, he's got all that data and it'll do millions of task playlists for you completely automatically. Now, in this video, I'm going to show you exactly how you can build a completely no-code AI agent system. I'm going to show you exactly how you do it step by step. So if you follow this video from now all the way to the end, you'll have a working system that can do really epic stuff for you, just like that. Now, I want to start and basically do four things. I want to give you an overview of what it does.

• 7:23Speaker 01

  I want to show you triggers we can do and for that we're going to do WhatsApp, we're going to do Telegram.

• 7:26Alex Hormozi?

  Yeah, so same thing here. I would, I would be highlighting, I'd get way, like I'd zoom way more into it and just say like, here's where we're going to go. It's a small thing, but I think it'll help people with milestones in the video. I would experiment because I'm guessing you always start with this demonstration upfront.

• 7:40Speaker 01

  No, that's just, these two videos are the same thing on different technologies. That's the other videos have very different openings, but yeah.

• 7:48Alex Hormozi?

  Okay, the integrations that you're making right now, do you know where they are?

• 7:52Speaker 01

  With integrations, what do you mean? Do you mean like?

• 7:55Alex Hormozi?

  So you're showing the school community.

• 7:58Speaker 01

  I don't specific, like in some videos, if you go to the channel, I'll show you a good example. Like sometimes I'll pull up the school community as part of it and say, hey, by the way, everything, this is what we do in the channel. It's about type of thing. But in most videos, no, I don't pull up the school community in every single one, but typically like prior to this video I did, but not all of them.

• 8:17Alex Hormozi?

  Okay, so I would, I would recommend, before you make the videos, figure out what integrations you're going to make. So, so here's the difference, so for everybody who's listening to this, especially if you make content, the difference is not that we're going to make a call to action. So we're not making a call to action. We just want to demonstrate your concepts using your tools and products.

• 8:40Alex Hormozi?

  Right. And so if you, if for example, you saw the, the recent probably if you've looked, if you've seen any of the last like 12, 10 videos that I put out, I used to do this like, hey, by the way, I have these books. You can go check them out. Right? I was like, why am I doing this? I talk about the shit that's in my books. I just started pulling my books over, opening to the page and being like, hey, so what I'm talking about right now is one of these three frameworks. This is the framework we're talking about. Here's how it applies. And then I don't need to say, hey, go buy the book. It's just like, anybody who's like watching immediately was like, oh, wow. I, I kind of want to know what's inside, what else is in the book. Right? I think if you were to say, um, like, just be like, yeah, so I'm going to go over to my, my, my school community. I'm going to grab this file. This is kind of the roadmap that we're going to use and then like unclick over and then you go into it.

• 9:24Alex Hormozi?

  It'll be really seamless. And the nice thing is you can add it like, you can add way more of these than you can of like a right hook. As soon as we started doing this, my book sales tripled and I'm not even making any CTAs. And so I think integrating it like that and like every video, I don't know if you have a checklist for your videos, but I would, I would encourage you to have one or your team or whoever helps you out of like, and then as you get into it, it's like, what are going to be my one or two integrations? If you know what you're going to talk about, then you can just plan when you're going to, you'll have the page, you know, you'll have the, the page pulled up. When you get to that section, you pull it up, you click it and then you're right back. Right? So it's not, it's not like, it's not right hooky. It's not weird.

• 10:02Speaker 01

  That's helpful. Cause I've done that, um, like intermittently, but like, I don't do it like religiously every video. So that's good to add to the checklist. I think.

• 10:10Alex Hormozi?

  Yeah. I think adding it like being discreet about it, being purposeful about being subtle.

• 10:16Speaker 01

  Yeah.

• 10:17Alex Hormozi?

  I think is kind of the goal. Okay. Um, okay. So you got your pin comment. That's good. You have this one. This is great. Okay. So we have these two, which are, those are the two big ones. Obviously the integration is actually going to be the one that drives the most in my opinion. But these two are, are, are key. Okay. So without going through more of this, because I want to be mindful of time. Um, okay. So let's click over. So let's say I like this thing. Great. Do you have, you have a universal description for all your videos? I'm guessing.

• 10:47Speaker 01

  Um, I just changed the description. Yeah, it's like just the tools change.

• 10:51Alex Hormozi?

  So the advantage is if you keep it unique, like you don't mass change your descriptions, you can make your your call to action in the description contextual to the integration. It's just like in the video, it's like you're you're gonna you're making the integration contextual because it's not, it doesn't feel like an ass because you're talking about whatever this topic is. And so that it naturally leads to the product that you have that includes that thing. And so we just want to basically keep it congruent with the other, you know, the other CTAs that you have. If you had told me, just for everybody else, if you had told me that you you mass change them, which by the way, if you don't know, you can do that, which is great. The pinned comment is where you can keep it contextual because that's not going to get changed when you do the mass like deletion and then like substitution on your on your descriptions. Does that make sense?

• 11:35Speaker 01

  That's good. Yeah. So like the CTA in the comment would be contextual to the video, but then this time you want the description. Okay, that's interesting.

• 11:42Alex Hormozi?

  Yeah. So it's like, hey, if you liked that map version of this, it's in the second module of my community. Era. And it's like, because now it's like, because people aren't, people don't want to join the community. They want whatever you just showed them. So it's like, hey, here's that thing I just showed you. Go here if you want it. And I think it'll just, it'll convert better because you just made it relevant.

• 12:02Speaker 01

  That's, that's really nice.

• 12:03Alex Hormozi?

  Okay, so let's just, so those are, those are just like very quick off the, off the, off the cuff things that we can do to improve it. If I were to do any more time, how are you picking your topics for for YouTube?

• 12:17Speaker 01

  So something about the community, other research, I'll check out like what everybody in the space is making and just try to make like new, fresh or big things. So it's a mix of like stuff I want to make, stuff that I'm hearing from the community. And then I'll just take a look at what's on YouTube, what's on different platforms, and then try to plan out like three, four videos based on that. I think that's one of the areas we need to be better at is getting scientific with like the top.

• 12:41Alex Hormozi?

  Picks and ideas. If you guys are curious, by the way, all we're all I'm looking for here. So the search here, there's another one called one of 10.com. That's a little better than view stats. I pulled this up because it's free. But one of 10.com, basically you can just search in there for the categories that you do. And it'll show you the top videos on like an endless scroll. It'll give this endless scroll of packaging and headlines. And so what we do is I'll show you what it looks like for us. So I see they give me this and they're like, okay, these are outliers. We can see these are 16.6x outliers, 27.8x outliers compared to the channel average. Like we just, they pull these together and they're like, okay, is there a version of this that we can? That we can do, right? Can we, can we pull off some like?

• 13:27Alex Hormozi?

  Don't like, don't launch a second product without watching this video. Don't buy a new iPhone without watching this video. So we just look at this and try like how to make the greatest comeback of your life. How to make the greatest comeback, like revenue screenshot, maybe something business related. And so they'll put their notes in here. Okay, these ones are working really well, like, like 10 rules for making your first million was an adaptation of. You know, these, these videos where we see these, these outliers. Okay, so.

• 13:53Alex Hormozi?

  For everybody, as you guys are going through this, like the order of operations, if you're making content is you pick your, you pick your big idea first. Right? A lot of people are like, ah, what am I going to make today? It's like, start with the topic, figure out the packaging and then you make the video. And then for you, you'll have, you'll have it planned out and then we'll do the integrations. Like you'll know what your two or three integrations are going to be. And then when you put your pin comment, make it relevant, you know, relevant. Okay, so I think that's, I think that was, I know it was a detour, but I think it was important enough for people to make content. Okay, I would probably not call them by the name of the community because they're not there yet. But I'd probably call out business owner or whatever the, whatever you want to be more specific about the avatar. I think I would probably use as my, my thing here.

• 14:36Alex Hormozi?

  I would, I would probably put this price increase. Lower, probably around the CTA at the bottom, because I'm not considering buying yet.

• 14:48Alex Hormozi?

  I'm seeing if this is for me right now. So I would have headline around the avatar. And then I would probably have, I would still follow the same kind of proof, promise, plan. Setup, which is like, uh, it is not in that order. So it's like promises, uh, you know, we're gonna help you do this thing. The proof is we have one point, you know, we have, we have a bunch of people. Um, I think this is actually really strong. This is me being a not super tech person like that. That's super interesting. Um, I think if you can talk about, cause you, do you have a lot of business owners?

• 15:21Speaker 01

  Yeah, a lot. Yeah.

• 15:23Alex Hormozi?

  Yeah, dude, cause right now I would be talking about money saving. So like, what are the pains that a business owner experiences? It's like, you can cut down your low labor, your, your low, low cost labor by 50%. If you just learn some of these tools, I wouldn't put that number in, but I'd be like, you can, you can dramatically decrease the amount of employees that you need to have. And they'll do better and they'll never get sick and they'll never have sexual harassment claims and they'll never ask for work, you know, workers comp reliability. Right? So it's like, what are the pains associated? Like, imagine having all of the things that you need without having endless meetings. Like, so get more into the, the perspective of like the business. So like, what are all the pains business owners go through? So this is kind of like in the, and so this is me doing integration, right? So inside of the, the offers book, right? I would pull it off and be like, we talked about the list of all the problems.

• 16:07Alex Hormozi?

  I think listing out the problems would be really valuable. And I would probably split test a version of this where it says problem, arrow, solution. So it's like for, for like, to get rid of meetings and all that stuff. This is the, like, I would want to be specific about the problems that I'm gonna help them solve. Because I think the more specific you can be, the more compelling this copy will be. Cause like generic automation in general, like I understand I should do it. But I don't know what things I can automate.

• 16:34Speaker 01

  Yeah. That makes perfect. I think that one of the, the things we consider is the fact that we have a couple of different avatars. Some are business owners, really successful business owners that want to crush it. But we also have aspiring entrepreneurs that want to make their first $2,000, $5,000 online. And the kind of things they look for are very different. So when I was writing that, one of my thoughts is how do I, how do we capture both? I mean, we could just list. That's why it reads as generic and some.

• 17:00Alex Hormozi?

  So I would do entrepreneurs as the headline because that'll cover them, right? People identify with it, even if they're not, you know, whatever. Um, and then I would probably go for promise and then the pain side.

• 17:15Alex Hormozi?

  I basically, you're going to go individual and then business. So it's like individually, here's all the pains you solve by having these automations. At a business level, these are all the things that that translates to.

• 17:26Speaker 01

  Hmm. Okay. That's nice.

• 17:29Alex Hormozi?

  So it's like, if I help you do this one thing, that's great. At a business level, that one thing translates to this, which then is future pacing for somebody who's aspiring and present day for somebody who's at that level.

• 17:43Speaker 01

  Yeah, that's really tasty, actually.

• 17:46Alex Hormozi?

  Okay. So that's just on the copy stuff. Um, I'll look at the video in a second. Let's see here. Um, a lot of these, I would, I would do, I, I hate saying this, but I would probably. Let's see here. Hold on. I'm gonna, I'll, I'll give you my, my actual, I love the meetup pictures. That's really cool. I like, I actually really like this. I would probably, you know, I would probably cut out the social, like all of this underneath of these.

• 18:13Alex Hormozi?

  This stuff, because it's really, it's really noisy in terms of like eyes. Um, and I would probably use some marker or something, like not actual marker, but like digital marker to highlight what I want someone to read. Um, just so that, that would just be like a small thing that I would, that I would consider doing. I think this is really strong. I would probably put this first.

• 18:33Speaker 01

  Wow. Okay.

• 18:34Alex Hormozi?

  Because it's real life, you know what I mean? Like, like, and I would probably put like some banner here that says, um, the best AI community in the world. Something like that, you know, I, I, I think that, because this is like, cool, like real people, artificial intelligence.

• 18:51Speaker 01

  I brought that down. That's good.

• 18:52Alex Hormozi?

  I like that, yeah. Yeah, okay. All right, let's see.

• 18:56Speaker 01

  Hey there, it's Jack. AI and automations is changing the world right now. If you can give me 90 seconds, I'd love to show you how this group might be able to help you. I wanted to start with results. We pride ourselves on being the stuff that works. Christine, for example, made a first 10k month only 54 minutes ago. I built two separate businesses now from zero to 50k month. I absolutely love AI and automation. We're about the latest AI and incredible automations. But fundamentally, it is only about the stuff that actually works. Whether you want to make a six-figure income with AI, you want to streamline your existing business, or you just want to make cool stuff, kind of like this SpongeBob. Every time I go to a new country, there's like multiple people come to me, at least three that say, dude, I made X amount of money with the automations. When I was in Frankfurt, someone told me they made like 18k selling the tone of voice AI automations. It's in every single country that I go to, whether it's like 10k getting the first client or whatever it is. It's stuff that works. Anybody can do this regardless of the skill level and where you're at with it. So for example, just picking out some results, Glenn made 20k that week selling AI automations. I had someone tell me only three days ago, they didn't even try to sell automations. They just said, hey,

• 19:40Speaker 01

  hey, seven business owners, what do you think of this? And they said, I want to buy it. He was like, it's not even for sale yet. We really pride ourselves on getting the framework and the automations that are best in class and don't exist anywhere else. So you can crush it. Inside the group, here's what you get. You get me. So basically for $50 or whatever the price currently is, you get me working for you full time, all day, every day. So you don't have to sit down and figure stuff out. I go out and I do that for you. I look at the latest tech and I build the cool stuff. They'll help you smash it. And you get head of tech, you get a onboarding manager, you get five tech support calls every week. We can give you 100% solution guarantee or your money back. So if you're struggling with something, we will help you figure it out to make sure you can get flying. We do monthly cash prizes, we do competitions, we like to have a rocking on the time inside the group. As well, obviously, it's exclusive content that you can't find on YouTube. And we have a level system where you can earn points as you basically add value to the group and speak to other people, basically getting $1,000 of software all the way up to free lifetime membership. Think of school as like, a little bit like Reddit on Starred, right? Two days ago, introduce himself, 55 comments, 28 likes. Support calls in my diary, every Friday, we have business masterminds with me, where we can sit down and ask any question you want

• 20:23Speaker 01

  about how you go from where you are now to where you want to get to. Every week, we have these beautiful masterclasses with experts in different areas, whether it's copywriting, LinkedIn, Facebook ads, any social media thing you want to. In the classroom section, we have to start here. Here I'll show you how you can save money on the memberships. If you give annual, you get a recall discount, you get exclusive trainings. On top of that, you get a really sick looking avatar. Then we have every AI automation. This is every single automation I do, a channel, as well as loads of exclusive ones that you can't find anywhere else. And you select one, so you want to make money, voice, social media, you can come down. You can basically just download it and upload that to make it an entire blueprint loaded for you automatically. Or you could, you know, Frankenstein and build your own, which many people do. And we've got all the agents and all the resources, of course, there. On top of that, we've got masterclasses that I told you about. So in here, you've got things like growth hacking YouTube and people with millions of subscribers. We've got high-tech sales, community growth, neuromarketing, you name it. We give you the depth, but we also want to give you breadth, so you get exposure to help accelerate whatever in particular your goals are. And then we've got community automations. But what's really cool is a leveling system that sits in school. So when you come in, you will be a fax machine. You start at zero, you get nothing, you deserve nothing. But as you level up in the community from speaking to people and adding value, you start to unlock things. And there's a cool benefit at every level, as well as hidden bonuses that you'll find out.

• 21:07Speaker 01

  So for example, level four, you get $10,000 of software. Level five, you get exclusive calls with me every month as a trailblazer. You unlock avatars all the way up to free lifetime membership. If you think it's going to be a survival journey, I'd love to meet you inside. Whatever price it is that you pay.

• 21:15Alex Hormozi?

  All right.

• 21:17Alex Hormozi?

  Hey guys, real quick, this podcast only grows from word of mouth, quite literally. There's no other way to grow a podcast than word of mouth. If there's some element of this that you think somebody else should hear or would be relevant to them, it would mean the world to me if you shared this via text, via Instagram, via DM, via whatever way you like to share stuff with the people you love. Thank you.

• 21:35Alex Hormozi?

  Okay, so, big picture, I don't think it's, I don't think it's bad. So, just, just, you know, big exhale there. I, I think it's actually a little overwhelming. The thing that I, the thing that I keep thinking about is like, so, by the way, for everybody who's listening to this, like, the way that people buy is like, they are interested, and then they immediately have an objection, and it just, it just sits in their brain until it gets answered, and if it gets answered, they buy.

• 22:04Alex Hormozi?

  Rather than try to like, edit this or something, I think, if, I, I, I try to ask myself, like, what would I do to try and advertise this, right? Like, what would I try and do? I would probably have some sort of metaphor or analogy that gets brought up, and I would probably also promise their first, like, automation can get done in less than five minutes.

• 22:29Alex Hormozi?

  Because the, the big thing that I have is like, overwhelmed, and this seems complicated. You're like, if you think about value equation, right? Like, the big ones for you are gonna be, I mean, honestly, there's a lot of them, because you have, you have risk, time, and hard. I would be thinking about that from this bucket, which is like, AI is incredibly intimidating if you don't know what you're doing, and this group is to help you know what you're doing. And so, there's three components to making AI work. One is to actually do stuff that helps you in your life, rather than neat tricks. That's the risk component. The second thing is that it actually, is to do it in a way that doesn't take you oodles and oodles of time, or make you feel like you have to become a software programmer.

• 23:11Alex Hormozi?

  And the third is that everyone should be able to start as long as you can watch this on a phone right now and you have an internet connection. We can walk you through it with the first one. Uh, the first automation, I'm going to show you how to do. It's going to make this group even more valuable for you and you can do it in less than five minutes and the first thing we're going to have you do. Because a lot of this is we want to take something that feels really intimidating, breaking it into tiny chunks so that you can actually start taking steps. Now, in, in, in the spirit of talking about steps, we can go all the way through these levels, which I'll show you. Like I won't get too much into that because right now you haven't made your first automation yet, or maybe you have. But let me just talk you about the types of automations or the types of problems that we help you solve. And by, by the way, all these problems that we will help you solve for a business are things that if you're a business owner are valuable to you.

• 23:55Alex Hormozi?

  Or if you want to sell these to a business are valuable to sell. Right. So it works the same whether you're, you're trying to sell these services or you want to use these services. It works the same way. So like this, I'm just thinking like, how would I pitch this? Right? Yeah, yeah. And listen, you probably just saw me on the internet. So let me just show you some of the pictures of our meetups of people who've been in the community. And this is me showing the pictures and like, and that's me, right? Yeah. Real person. But the next thing is that you're probably wondering about is like, I'm, this is me literally cuff off the cuff. But that, that's probably what my introduction would look like, which is, okay, well, what you're probably wondering, well, how many people like actually do stuff that works? Well, like here's one and like, instead of being shorter about it, I would tell the narrative a little bit more.

• 24:40Alex Hormozi?

  Like this is Sandy. She struggled with X. She had tried Y. It didn't work. And then I'm, I'm guru on the hill comes in, story changes. She used this automation, which you can find right here, and this automated her front desk. This is John. Now, can you imagine selling to the business owner or being a business owner and having that amazing? And here's her saying, oh my God, this changed my life. Now here's John. John was trying to solve this. He struggled. And then he used this plugin, which I'm now showing you, and this is what he was able to help him do. And then I would basically show that. And it's like, listen, I just showed you 10 of a hundred. Different automations that we have. And so whether you're trying to automate marketing, sales, front desk, customer support, you know, conversion rate optimization,

• 25:23Alex Hormozi?

  topic searching, any of these things, I can show you how to do it so that it's like having a minimum wage employee, except you don't have to worry about sexual harassment, uh, you know, like, you know, unemployment, uh, interviews, all this stuff, right?

• 25:38Speaker 01

  Yeah.

• 25:38Alex Hormozi?

  And so that's probably how it structured it. And so now I probably have someone in consideration mode. And it's like, cool. Listen, I know that there's a lot of stuff on the internet and we pride ourselves on having, you know, really good community. It's really tight. Here's the deal. Come on in. We have a hundred percent solution guarantee. And so the first thing you're gonna do, and I would show them. So in the video, I don't know if you show it or not. I did watch the last 10 seconds, but like, so what you're gonna do is you're gonna click the button that's over here. I'm gonna share my screen to show you what it's gonna do, like what you're gonna have to do. You're gonna click this button and then, you know, the thing pops up. And what I want you to do is I want you to put in the automation that you want us to help you with. All right. What the automation you put there, as long as it's with one of these five categories,

• 26:19Alex Hormozi?

  we'll make sure that you hit it. And if you don't, just ask and we'll give you your money back if you're dissatisfied with what we have. Cause now you're saying, I will literally help you solve this problem. And I think in your onboarding, you can point them to those, to like, to where, you know what I'm saying? Like you can point them to where that automation lives. And then you say, so the first thing we're gonna do when you get in is two automations. The first one is to get your first automation out of the way. So we tear the bandaid off. The second is we'll help you start working on what you need to get the one big problem that you have solved.

• 26:48Speaker 01

  Wow. I think that, that is exceptional. That makes perfect sense. Yeah. Cause I think that follows the process somebody would be thinking in. I think my video hits notes, but in a jumbled order. I think it gets romantic about all the stuff it offers, not maybe where they're thinking in the journey as they come on, as onboarding.

• 27:07Alex Hormozi?

  And you're using, and this is super common because like you're very familiar with the topic. But the person who's coming like might have just seen one video and was like, I need to learn some shit about this. Right? Like I'm that, I'm that type of user right now. I'm actually, I'll tell you more about it offline, but I'm in the market. And so like, this is very, it was, it was, it was just fortuitous that Kirby brought your thing up. But like, this is what I'm thinking about. I'm like, how much time is this going to take me? How hard is this going to be? Like, how likely is it that I have a bullshit thing that doesn't actually work? Or is this really going to solve the problem completely? Right? So it's like, it actually provides value to me. Fundamentally, AI is very easy to sell that it can help you make money and it, and that it can save you time.

• 27:51Alex Hormozi?

  Like, so all, like, you don't need to promise anything because anybody who's coming into this already knows the promise of an automated human being. Everything is going to be around the downside, which is going to be how long, how hard, how risky. And so that's what basically the majority of this is going to be about. And then you hit the narratives for kind of specific case studies. And I think you can get out of income claim and things like that. By just having like narratives where they're like, man, my life changed, man, my life changed. Cause the thing is, is at $67 a month, you don't need to promise, you don't need to promise really any income claims. If you can just convince someone that they can learn something, they can use that learning and then go make money.

• 28:34Speaker 01

  Yeah.

• 28:35Alex Hormozi?

  And then the very end is going to be risk reversal and then being very specific about the problem that you're going to help them solve.

• 28:40Speaker 01

  Okay. Excellent.

• 28:42Alex Hormozi?

  Okay. So that's going to probably, the, the, the, the, the VSL is going to be the biggest lever here. I mean, I'm going to finish it just so we, um. Are you guys finding this useful? All right, let's do this. Here we go.

• 29:02Alex Hormozi?

  Yeah. So you want to finish with very clear next steps and a command.

• 29:06Speaker 01

  Okay.

• 29:08Alex Hormozi?

  Right? And you want to demonstrate, this is for everybody, every ad, every VSL, you want to tell them exactly what to do next. So you say like, so we reached it in the video. If you want to help solve that problem and you would like a guarantee from us that we can help you solve it. Watch, I'll show you exactly what you need to do. So you're going to click the button that says, join group. It's going to pop up a thing. You're going to go in there. You're going to put your information in, click here. Now let me show you what the inside is going to be about. All right. So the first thing you're going to do as soon as you get on the inside is you're going to book your onboarding call. And that's where we're going to hop on the phone with you to help you solve that problem that you just said you had. And we're going to point you in the right direction. So you know what things to do. And then after that, we can basically keep hopping on with you on all of these scheduled calls to make sure you solve it.

• 29:49Alex Hormozi?

  So now that's like a, it's like a, it's a journey, right? We're leading them through and all of this has been around the problem that you're going to help them solve. I do think that your guarantee is the most compelling part of the offer right now.

• 30:00Speaker 01

  Okay.

• 30:01Alex Hormozi?

  Um, which is great. So let's see here. Um, in terms of copy, I would probably take the word bonus out and just put bonus at the top and then just put these underneath because it gets kind of repetitive. Like my eyes don't want to read the whole thing, if that makes sense. So it's like, put bonuses and then put it, you're like, you have something like.

• 30:18Speaker 01

  Stack them down.

• 30:19Alex Hormozi?

  Yeah, exactly. Yeah. Lifetime membership. See, the thing is like lifetime membership level nine, like I don't know what it means. Like I'm, I have no idea what lifetime membership at number nine means. Weekly tech support calls, cool. Automation requests, not actually sure what that means. Um, exclusive make apps, not super sure what that means. Weekly calls, how is that different than these? So this is, so, so try and translate these into the problems they solve. So, uh, it's like

• 30:56Alex Hormozi?

  weekly tech support calls, so that. If you get stuck throughout the week, we can help you move forward. I would say like personalized automation requests so that if there's something that we don't have in there, we'll add it to the queue and we'll help you build it out live.

• 31:12Speaker 01

  Hmm, yeah.

• 31:14Alex Hormozi?

  The, you have to say like each of these, we just want to translate into, what is it like? What's in it for me, right? WWFIM, like what's, why do I care? I think you can probably eliminate this one. Yeah. Cause level nine, no one even knows what it means. So free lifetime membership.

• 31:28Speaker 01

  I think the, the purpose and game that is like a journey with rewards.

• 31:31Alex Hormozi?

  Yeah.

• 31:31Speaker 01

  It's like, that's kind of like.

• 31:33Alex Hormozi?

  I'll say this, this doesn't get me to buy, this gets me to stay.

• 31:37Speaker 01

  Hmm, yeah.

• 31:38Alex Hormozi?

  I would take this out of the sales page because it's not like, I don't buy because I might someday get it lifetime free. I'm trying to decide whether I want to spend $67 today, right now. So put that in the onboarding.

• 31:47Speaker 01

  Yeah.

• 31:47Alex Hormozi?

  Does that make sense? So I take this out, I put that in the onboarding. Uh, we stack these bonuses, weekly tech support roles. I would even be willing to cut out this worth thing and just say like what it actually gets them like, so that you don't get stuck. Uh, and I would say like three times a week, right? Um, automation, I'd say like, I would put the word personalized here, personalized automation requests. So that if we don't have something, we'll make it for you. Cool. Uh, exclusive make apps. I, I don't know what this actually means. Why would I need this?

• 32:19Speaker 01

  Yeah. So this is like unique software. This is like the software lock-ins. We built like unique apps that they can access in the community if you're not part of the group. It's like it, that itself is, should be worth a membership based on the stuff that we do.

• 32:31Alex Hormozi?

  So I'm trying to think, trying to get me to buy it. So sell me on it. Instead of telling me what it is, sell me on it.

• 32:37Speaker 01

  Okay. So we have like unique apps and technologies that can drive you revenue and like simplify your life. That if you were to build yourself would be like prohibitive. Basically it's just like additional bonuses and softwares, um, that you can't get external. We'd have to pay for.

• 32:55Alex Hormozi?

  Okay. So I would probably use the first half of that.

• 32:58Speaker 01

  Yeah.

• 32:59Alex Hormozi?

  And say like, we have custom built software that you would either have to build yourself or you'd have to buy, both of which would cost more than the entirety, you know, a year's worth of doing this. And we have 11 of them so that out of the box, you can use them to solve specific problems like parentheses, this, this, this, this, this. And have to translate in a way that somebody who doesn't understand anything about this would get.

• 33:22Speaker 01

  Okay, yeah, it presumes a lot of knowledge, some of these things.

• 33:25Alex Hormozi?

  Dude, most of this presumes knowledge. That's the thing. So I think you're coming with a lot of warm traffic, but I'll bet you if you break this down and you do these things like this, I would put near the end. That's like around the money back guarantee thing is where I put that. I would eliminate lifetime because that's about sticking. I would change this to entrepreneurs. We'll get your light years ahead. I would cut because it's not going to make me buy. I would probably, I honestly would probably cut this. And then I would have, you've got, you've got, you want to have pain and you want to have promise, right? So this is pain. We're going to solve your pain, right? Second, it's like, we're going to help you promise. Yeah, because the thing is a lot of this is features. I would just be talking about what I could help them do as a result. So this is classic plane flight versus Maui.

• 34:07Speaker 01

  Okay.

• 34:08Alex Hormozi?

  Like, I want to talk more about Maui. And this is kind of, I would say throughout the, the sales page and this videos in general. Like, show me what I can do now. Like, I'll bet you if you took one of these slides over here.

• 34:20Speaker 01

  Yeah.

• 34:21Alex Hormozi?

  And made it and put one of these as things like costs you can replace. And then you put a stack of like 10 costs that you can replace that are monthly costs for a business or a person. And it's had icons with costs. And if you want, you could put one testimony around how someone replaced that cost. That would be very compelling. And then probably another card that's like, things we can teach you, like, things we will teach you to do. Right? Like, tell me what I'm going to learn. I want to know what I'm going to be able to do. Like, I, I know, I literally have a list of, these are the automations I think I want to build. Like, right now, I haven't. If yours match up any of mine, literally one of them, I'd be like, cool. It's like, if you can help anyone do one automation, it's worth it.

• 34:59Speaker 01

  Yeah.

• 35:00Alex Hormozi?

  That actually automates any real thing in business.

• 35:03Speaker 01

  Yeah, because mine reads like about the how, not the why. It's like how I get you to.

• 35:06Alex Hormozi?

  Yeah, it's all vehicle, not destination.

• 35:09Speaker 01

  Vehicle, yeah.

• 35:11Alex Hormozi?

  So if you're gonna do, if you're gonna do vehicle include so that destination, right? But I think that like if we're looking at the meaty bits here, I think a lot of this is because you have good traffic from YouTube. That this is why this is like, it's still working and I don't want to make you feel bad or anything. That's not my point.

• 35:26Speaker 01

  No, it's good. The, the more the risk improved, the better. It works in spite of the.

• 35:30Alex Hormozi?

  Yeah. So these are me just saying like, and not all of these things might work, but like this is how I would be thinking about it. We already talked about the changes that I would probably make conceptually to the video instead of lots of little things. I think big picture, you could probably just take the transcription that I basically spoke out loud and probably model that. Um, I think this is fine. I would cut out the distractions, highlight the parts I want people to know. I would highlight that this is the, you know, the best AI community, that these are actually community members. It sounds obvious, but like, I'm not sure.

• 35:55Speaker 01

  Yeah.

• 35:56Alex Hormozi?

  So just like spell it out. Um, I would use two of these slides. I would probably save because we already gave proof. I would replace these with proof around the problems that are being solved and the savings. And then, so one of them is savings. The other one is, um, is skills. If I could TLDR this whole thing, it's like, what would I, what would I say? It'd probably be like a few statements in a row and a conclusion. So probably be like, businesses that don't use the internet are, are fucked. I would say that, right? Businesses that, that didn't adopt the internet got left behind. The problem with AI is that it's going to be adopted at 10 times the rate of the internet. And so overnight, it's going to feel like industries will change.

• 36:39Alex Hormozi?

  And as intimidating as this may seem, you have to, you have to learn it, whether it's from us or someone else. We just happen to have made, we think, one of the best curriculums for getting anyone at any starting point to, to, to solve the most pressing problems of their business with AI. And then I'd probably just make my final CTA, which is like, go, like, go, go sign up for the group. And, uh, like schedule your call. Can't wait to meet you and help you solve your problem.

• 37:09Speaker 01

  Yeah, well, that that's phenomenally helpful. That makes perfect sense.

• 37:13Alex Hormozi?

  Okay.

• 37:13Speaker 01

  Yeah, I don't there's nothing else to say, but yeah, that's excellent. Thank you.

• 37:18Alex Hormozi?

  No, you bet. Okay, so what so um so YouTube is pretty much all the traffic, correct? And that's where all the traffic is going to. Nice how simple the business is, right? What other is there any other monetization or that's the whole thing?

• 37:33Speaker 01

  No, I mean, there'll be some referrals and stuff that we can't track, but I'd estimate that to be like in the low single digit percentages, at least like ninety five percent of YouTube. We started to flirt with Instagram, flirt with TikToks in a way it doesn't diminish any investment on YouTube. And we have seen some trickle flow come through there, but ninety five percent like ish, I'd say it's YouTube, yeah. I know I was gonna say, one of my questions was around those roles to invest in. So for instance, do we hire a head of text who's responsible for X and LinkedIn and these platforms? That takes my content and makes text version of it, or like an Instagram strategy role or something?

• 38:08Alex Hormozi?

  You just get an AI agent.

• 38:11Speaker 01

  Yeah, we can do. Yeah, there's a lot we can do with that for sure. But I'm one of my thoughts is like, we don't know how to scale on some of these platforms like, well, we know we have an idea, but like, I want to shortcut that like kind of journey down quite a lot. Um, so I'm happy to pay for some expertise there.

• 38:24Alex Hormozi?

  So I think there's two. There's two options, like, I guess there's three, but uh at least that I would consider. So one is that you could just buy someone. I'm sure there's probably a community on here that like teaches LinkedIn strategy. And you probably just join that and that that probably could be a good start. The second idea is that you could just hire an agency. That's how I tend to do these things is I hire agencies and then I just figure out what they're doing and then I just deconstruct it and then I do it myself. That's I I like agencies. They cost more, but they're faster. Because I like I immediately get the the result and then I can get the skill as time goes on, rather than having to learn the skill for however long it takes and then begin getting the result. So it's like I get results faster and then I can learn faster too, because they're already going to start me on the right path rather than me having to go trial and error.

• 39:08Speaker 01

  Mm hmm.

• 39:09Alex Hormozi?

  So that's that's obviously it's a it's a money. It's a money decision. It's money for for time. But that's usually the path that I go. Option three is that you find somebody who you can bring in, who does LinkedIn really well. I would bet the first two paths are probably going to be your better bet.

• 39:27Speaker 01

  Okay, that makes sense.

• 39:30Alex Hormozi?

  Because for somebody who's really good, it's gonna be a decent chunk of change. And at that level, I think you'd be better off with one or two.

• 39:37Speaker 01

  Hmm. Okay, yeah, I think like we're doing more and doing better on the YouTube side. I think the systems want to put in place terms of the ideas. Um, and some like pre workflow stuff we can do to kind of make that slicker. Um, I just think there's so much more opportunity in YouTube still, um.

• 39:53Alex Hormozi?

  Oh, I think there's a ton of opportunity on YouTube. I think you're, I think it's, I think it's packaging. I didn't even talk about that. So packaging, we're still gonna use winners as the, the primary like. Um, so you are, you're not putting too many words in, so that's good.

• 40:08Speaker 01

  Yeah.

• 40:08Alex Hormozi?

  Um. Game changer, AI agents.

• 40:13Speaker 01

  I like, I, I feel I can position my videos to somebody who's like really familiar with the terminology. Or really top of funnel, like language that understand, like, I feel like if I want to go really viral, I, I kind of like. I can write the title in so many different ways. It's about who I want to bring in. Um.

• 40:30Alex Hormozi?

  Yeah.

• 40:33Speaker 01

  Like rag is, you wouldn't understand rag unless you know a bit more about AI. So that's actually gonna have like a, a quite a tight appeal.

• 40:40Alex Hormozi?

  Yeah, I have no idea what it means.

• 40:42Speaker 01

  Yeah.

• 40:43Alex Hormozi?

  Hundred percent. Yeah, hundred percent automated. I, I wouldn't use that because it doesn't like tell me a hundred K. I, I don't know what any of this shit means.

• 40:52Speaker 01

  Yeah.

• 40:53Alex Hormozi?

  Um, seriously, I have no idea what any of this means. So unlimited real, so look, look, look at this. This is the only one I understood. It has the most, it has the most views, right? So like, yeah, like that, that made sense, right? That made sense to me. Um, I don't think you need like.

• 41:12Alex Hormozi?

  I'm not sure if the icons are necessary, um, because they do add a lot to the visual. I also think you might want to consider changing the backgrounds instead of having so many colors, because it's a lot. Initially, because like you never want to have more than three visual elements.

• 41:26Alex Hormozi?

  Just for, for a thumbnail. And so it's like, you're one, words are two, and it's like, and something. Right? And so the background is now is already one. We want to cut that out. All right, we have seventeen people. Let's see, your personal assistant.

• 41:42Alex Hormozi?

  Yeah, I think this one is compelling. The only problem is that it's not believable because I've seen like a hundred of these. You know what I mean? Um, so I think, I think talking about the tasks that someone will be, that's like unlimited reels. Like, I think that talk about the tasks, that would allow you to have endless variety because there's a gazillion human tasks that exist. And that immediately promises the benefit of the video.

• 42:05Speaker 01

  Yeah.

• 42:07Alex Hormozi?

  But yeah, I would simplify the background to one color.

• 42:12Speaker 01

  Okay.

• 42:12Alex Hormozi?

  I think the number of words you're using is right. I think the words you're using themselves are not, but I think the number of words you're using is right. And then in terms of headlines, yeah, cause like steal this micro AI SAS and hundred percent automated, hundred percent automated. That's duplicative. Um, like you never, the, the thumbnail only serves to compliment the headline. It should never be repetitive of the headline.

• 42:35Speaker 01

  Hmm.

• 42:37Alex Hormozi?

  You know, uh, sales masterclass. And then the thing is, it shouldn't, shouldn't say like how to sell. That's just duplicative, right? As your thumbnail, you'd want the thumbnail to say something like, um, three second opener. So it's like, oh, it's, it's a compliment or, um, like everyone is wrong.

• 42:58Alex Hormozi?

  So it's either contrarian. It's like, oh, it's not like spinach is bad for you. You're like, what? Like, it's got to be something that's either contrarian to the headline. Like, everyone expects you're going to talk about this, but you're actually like, it's not that at all. Um, or it's a nuance that, that adds texture to the headline that you have. Does that make sense?

• 43:16Speaker 01

  Yeah, yeah, not, don't, yeah, don't make them duplicative. Yeah.

• 43:19Alex Hormozi?

  Yeah. Um, but yeah, you, you have a lot of, uh, automation in the, in, in the headline, like hundred percent automated. Um, hundred percent automated, right? Like, yeah, you, you have a lot of duplication here. Uh, this AI system creates unique lead magnets.

• 43:37Speaker 01

  Yeah, because you wouldn't know at a glance what each of them do, like from this homepage. I'm getting that. Um, yeah.

• 43:44Alex Hormozi?

  And you can barely, you can barely see them too, in terms of how big they are.

• 43:48Speaker 01

  Yeah.

• 43:49Alex Hormozi?

  And so I think the, the, the chat GPT icon is recognizable. And so you can use that a bunch, I think, but I probably wouldn't do much else. I would probably experiment with you and like a robot or something like that to see, like, if I could have a version of this thumbnail, it's like you and a robot. And then the task is clear that they're doing.

• 44:10Alex Hormozi?

  Because the thing is, is the task is going to give you the visual that can make these unique and different because otherwise it's like all of them would just be a computer screen. So it's like, we have to talk about what the automation does, not the automation itself. And I think that that's probably the biggest shift that has to happen across everything is like, what does it get me?

• 44:27Speaker 01

  Yeah.

• 44:28Alex Hormozi?

  Does that make sense?

• 44:29Speaker 01

  Yeah, the destination on the vehicle.

• 44:31Alex Hormozi?

  Yeah. I could jump, but hopefully you guys dug this and this was helpful. The deep dive experience. And, uh, yeah, Jack, appreciate you.

• 44:42Speaker 01

  I want to add the marshmallows up. Appreciate it, Alex. Thank you. That was really helpful.

• 44:46Alex Hormozi?

  All right, see you, man.

• 44:47Speaker 01

  Thanks, bro. Appreciate it.