How Every's Team Used AI to Ship Its Biggest Launch Ever

Yash Poojary, a growth engineer at Every, dropped an idea for a campaign in Slack at 7 p.m. Instead of building it himself, Every’s head of growth Austin Tedesco took a screenshot of the Slack thread, dropped it into Codex, typed "Can you do this?", and went to the gym. By the time he got back, Codex had built four audience segments, drafted emails for each one, and pulled a social image that had worked before. It took Austin 10 minutes to make some tweaks and schedule the whole thing to send the next morning. Within a few hours, it generated more than $25,000 in revenue. That story came out of the launch week for All Access, Every’s new $625-a-year membership built around the Builder Pack. It includes $7,000 in credits and free usage from ten of the AI products Every uses every day, including Claude Max, Codex, Cursor Pro+, PostHog, Notion, Framer, Render, and Flora. On this episode of AI & I, four of Every's own builders—COO Brandon Gell, head of marketing Douglas Brundage, as well as Yash and Austin—sit down to show how they use AI, breaking down their personal stacks and giving insight into their own strategies and mindset for building. If you found this episode interesting, please like, subscribe, comment, and share! To hear more from Dan Shipper: Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Timestamps for YouTube: 0:00 Intro 0:35 All Access Explained 3:01 Yash's Tech Stack and How He's Automating Testing Pipelines 8:02 The Idea to Execution Loop 10:25 How an Agent Turned an Idea into $25K 17:50 The AI Sandwich Workflow 22:03 Making AI Tools Accessible to Solo Builders 28:50 Douglas on Brand and Design 34:51 Tips on What to Build First 43:46 What's Next for All Access Links to resources mentioned in the episode: Brandon Gell on X: https://x.com/bran_don_gell Yash Poojary on X: https://x.com/poojary_yash Austin Tedesco on X: https://x.com/tedescau?lang=en Douglas Brundage on X: https://x.com/DABrundage Introducing Every All Access: https://every.to/on-every/introducing-every-all-access Get the Builder Pack: every.to/builder-pack Go to https://attio.com/every and get 15% off your first year.

• 0:00Speaker 00

  We generated the largest subscription revenue increase in every history last week. We did it by launching this thing called the Builder Pack. Basically, we partnered with a bunch of the AI tools we use every day. And subscribers to the Builder Pack get discounts and credits to those tools. So $1,000 in Codex credits, 12 months of free cursor access, all that kind of stuff. The Builder Pack is awesome, but I think the actual story behind it, like how we did it, why we did it, how it generated so much revenue is really interesting. For this episode, I had the team who worked on the Builder Pack. Everything from conception all the way to the full execution at launch. Come on the show to share how we did it and what we learned. I hope you like it.

• 0:35Speaker 01

  Hello, everyone, and welcome to AI and I. This is a slightly different version of the pod today where we've got myself, Yash, Austin and Douglas here. And we're missing Daniel. We're going to be taking you on a journey today, introducing you to All Access and the Builder Pack. And this is a new tier at Every that we decided to launch recently. And we would just want to talk about why we decided to build it, why it's important, how we use it and what it means to be a builder today, all of which, all of us are builders and use these tools every day.

• 1:15Speaker 01

  So yeah, hopefully by the end of this, there'll be like one nugget that you can take out of this and use in your everyday. So I guess like to introduce us or to introduce this pod, first I'm going to introduce All Access. We launched it Tuesday.

• 1:36Speaker 01

  On the 14th, it was a big launch for us, big endeavor across the whole company. All Access is a new tier at Every. It's a $625 annual plan that gives you access to the Builder Pack, which is 10 benefits, exclusive benefits from all AI companies that you know and love that enable you to go built and adopt some of these tools in ways that you may not have been able to before. And All Access includes a couple of other things. It includes access to office hours that we're hosting, that are exclusive to All Access members, unlimited use of Cora and Spiral, and we have a couple of other things up our sleeve

• 2:20Speaker 01

  that we're going to be launching in the next few months as well.

• 2:24Speaker 01

  But we really want to talk about the Builder Pack because that's like probably the meat of All Access. And the Builder Pack is 10, soon to be more, exclusive benefits to AI tools that the Every team uses every day.

• 2:45Speaker 01

  So that you can get access to these tools and use them, you know, for free for a while and get comfortable with using them in your stack. It's early access, exclusive access to the Every stack. This is the team that brought it to life. All right, Yash, how do you use the Builder Pack?

• 3:03Speaker 02

  Yeah, context, I'm Yash. I run one of the products.

• 3:08Speaker 01

  Yeah, who are you?

• 3:10Speaker 02

  Who am I? Well, I ask myself that every day, but I run one of the products at Every called Sparkle. And I also work on the growth team now. A large part of my work is using Claude. I know at Every, we are like Codex stands, but I'm still very Claude. I've been using Claude for the last one year. And this involves like I built out the entire product, like I think 15, rebuilt Sparkle 15 times using Claude and Posthog. So those are the tools I reach out for the most. And recently I joined the growth team at Every. And growth meant a lot of A B testing, a lot of segmentation and other stuff.

• 3:55Speaker 02

  And again, I started optimizing Posthog, but I find it really annoying to open like dashboards and set a lot of these things up. And that's where my setup with Claude helps a lot where I have like custom skills built out. And essentially my plan is in the next few weeks to automate the entire A B testing pipeline. Like a lot of the work that I spent doing for the first one month at the growth team, I'm like, this is very boring because it's very straightforward. Like I should be working on interesting, more interesting problems and I should not be clicking buttons and figuring out what's the right audience size and stuff like that. Like Claude is so much better at that.

• 4:38Speaker 02

  I have to prompt it. I have to figure out, okay, what's the right audience size? When should an experiment go from a 10% A B testing cohort to 50%? Like, why should I be doing that manually? It's, I feel it's a lot of fake work and we like to spend a lot of time observing these things, like setting up an experiment every time felt so boring to me. I'm like, the only way I can set up, do more experiments is automating the entire pipeline. So I spend a lot of time.

• 5:09Speaker 01

  So what's interesting to you is less actually the work. The work is no longer setting up the pipeline to be able to do it. It's actually what should I test?

• 5:18Speaker 02

  Yeah.

• 5:19Speaker 01

  And then did it work? Great, implement it. What's the next test?

• 5:21Speaker 02

  Yeah, I should be like, I'm more interested in the ideas, like, oh, should we do a homepage takeover?

• 5:27Speaker 01

  Yeah.

• 5:28Speaker 02

  Who should we show that homepage takeover to versus actually setting that up is not that interesting. Like we have so many experiments live right now, which are like, when should we cut off the paywall? When should we show the paywall? Those are way more interesting and those are also like more human psychology. And I can, I have more fun doing that. And I personally feel like a large part of our work at Every is like, everyone is very secure in what they do. And so we are okay with automating our jobs. Like I spent one month doing these things and I'm like, okay, I'm done. Like I want to do other things now.

• 6:09Speaker 02

  And if it was some other organization, I'm going to try to stretch this out for like a year.

• 6:14Speaker 01

  Like what I did. You want to move on to the next thing that you can tackle.

• 6:17Speaker 02

  Yeah, because that's fun. And that's why we are always at the edge of AI. Like we are like, yeah, this is done, guys. Like what's next? But like, what's more interesting? Okay, is there a better model for this?

• 6:27Speaker 01

  Yeah. So what in the Builder Pack do you use every day?

• 6:32Speaker 02

  Every day it's Cursor. I use Cursor because they have cloud agents which are really good. We did a lot, a bunch of Fable 5 optimizations because I was working on some other task. I did not want to mess with my setup. So cloud agents just spin off a cloud server and run there and get me the results back. And they have a really good open source model, which is really cheap, like Kiwi Composer, which I love. So that's something I use. I use Framer a lot as well while I was building the Sparkle side. It has, it has good MCP supports. I could change the, change the headlines, see it like experiment more directly

• 7:17Speaker 02

  without actually going into Framer and setting like every time. It's very annoying to me. Like I'm setting a lot of these things up that I font size for mobile and stuff like that. This is how you like, like I used to do this like 20 years back. Like today I should not be spending my time on these things. And I would say Claude Max is my go to. Like I, I feel it's insane. Yeah, that's my stack and it's, and Posthog. Yeah, I use a lot of these products, but it's so cheap. Like I feel the Claude Max subscription is really underrated. Like I'd pay way more for it.

• 7:53Speaker 01

  Right.

• 7:53Speaker 02

  I couldn't work without it.

• 7:54Speaker 01

  Right. Anthropic. I hope no one from Anthropic is watching this.

• 7:58Speaker 02

  Yeah, get the deal, guys. Get the Buddha back.

• 8:02Speaker 03

  I like the way Yash is describing one potential approach to work, which is like there's this, there's this approach to being a general manager in the NBA, which is like, just keep trading for future draft picks. To be like, we're on an eight-year time horizon for contention. And there is for someone as like skilled as Yash at engineering, go to market engineering, growth, you can use these tools, this stack that he has to like operate at the same level in like a set it and forget it mode. And kind of I would be like, well, Yash, like I run the growth team. I look at what Yash is doing. I'd be like, Yash shipped another experiment and it like moved the needle by 2%.

• 8:44Speaker 03

  I guess he's on it and like he knows how to set up that Claude code and Posthog loop. But the way that he works instead, which is exciting, is that after he does that, he looks at how can we win right now? How can I be creative and competitive to find the next thing? And how can I use these? Always on like loop and architecture based automations to make it so that Yash can do the thing that like lights him up, which is I can see Yash in Slack being like, oh, what if we like made a three hour time constrained discount specifically targeted to these users using this video, building this thing in Framer?

• 9:29Speaker 03

  And that's, this kind of stuff has always been the case, right? Like that work is the most fun way to work. It's how smart, creative people are able to differentiate themselves. But I think that the builder pack allows is that it allows someone like Yash to automate and defer a lot of the work to cloud agents. He would have otherwise had to manually click in post to or manually code himself. And then he can go be creative on the space where he is in expertise. And then it also allows someone like me who doesn't know what the fuck any of that stuff is,

• 10:08Speaker 03

  but kind of is naturally more of an ideas person to give the model and the SaaS tools in the builder pack, my outcomes and ideas. And then just like let it run, which is like the craziest part for me, like I, I led.

• 10:25Speaker 01

  Can you tell that story of you had an idea for something? You went to bed, you woke up, you had four emails.

• 10:30Speaker 03

  Yeah, so it wasn't even my idea. Like we were, we did the, we did the builder pack launch on Tuesday. It was going really well. I'm on the West Coast, most of the team is on the East Coast. As they were like getting ready to go to bed, Yash dropped a note in Slack saying, hey, we should send emails in the morning to a group of users who have shown some sort of checkout intent, but not converted.

• 11:03Speaker 03

  Because we were running a early bird discount for the first 24 hours of launch. So it's like, we should probably hit them again with some sort of urgency backed approach. And then Yash said, this isn't actually my idea, it's Dan's idea, but I'm sharing it. And then they all signed off. And I think it was maybe like 7:00 PM here. I had been in front of my computer all day and I really wanted to go to the gym. And so I, I took a screenshot of the Slack because it was like a bunch of different Slack messages. Usually I would just like copy paste the link to the Slack message and send it to Codex. I took a screenshot of the Slack. I dropped it in a Codex thread using five, six on Medium. It's like usually what I operate in.

• 11:46Speaker 03

  And I said, can you do this? And then I did slash LFG, which is the harness in our compound engineering plugin to tell an agent to take itself through a brainstorm, plan, work, review, compound loop, which is like, to me, the ideal way to work with, with agents. And then I went to the gym and I came back from the gym. And what I saw in Codex was it works for honestly, not that long. Like it probably finished by the time that I like changed into my workout clothes at the gym because it like didn't actually need to do that much.

• 12:25Speaker 03

  And it had created four different audience based cohorts, like targeted cohorts in kits based on like, these people got to the checkout page. These are, these people visited the webs, visited the builder pack website, but didn't check out. These are our highest engaged free users. There's like four different types. It drafted specific emails for each of those audience types. It ran the text for the emails through the MCP for our AI based writing app called Spiral. So it's using a writing style that we've approved. It looked through all of our previous sends in kit,

• 13:07Speaker 03

  both for our language style as well as what had driven click throughs, what had driven opens. It grabbed a social share image that had driven click throughs in a previous send and embedded it. And it had scheduled it for the next morning. And it's crazy because I wasn't like, holy shit, that's so cool. I was like, that's basically what it should do. Like my brain is so cooked on this stuff now that I'm like, this is literally exactly what I expected.

• 13:34Speaker 01

  I think it did something, I think it then posted it in all emails.

• 13:40Speaker 03

  Yeah, I have, I have an automation in there that it like, so we have, we have a Slack channel called all emails. If you're a subscriber to every, I'm sorry, we send you a lot of emails. I swear we're working on it. One, one step, one step towards working on it is having a channel where one, we, we build all of our email sends through Codex or Claude Code and can have the agent push a Slack message saying, here's what, here's what's going to be sent to whom and why. And then they can get a review of, you know, should we actually send this to this audience at this time? So it sends that as well and the team can review it and know, and know what's up.

• 14:23Speaker 03

  I, but I, I pulled up, I pulled up these four, I pulled up these four email sends. And I made very light tweaks. Partially because I was like, oh, I think I can write like a slightly better headline. And also partially because I'm still a control freak who doesn't want to turn over every single thing to AI. I was like, let me, you know, let me like put a little bit of spice on this. But I, I maybe spent 10 minutes of extra work on it when I came back from the gym. And then we, we scheduled them and we, we let it rip. And in, in a couple of hours, the next morning, those emails alone had driven more than $25,000 in revenue. It had driven like multiple conversions. It suggested things we could do to retarget the audience that didn't convert.

• 15:08Speaker 03

  And like two nice things happened, like one, I got to go to the gym, which, which is great because otherwise I would have sat there building these, these emails. And two, like at the gym, not looking at my phone, not looking at Slack. I had other ideas for stuff we could do the next day, right? Like disconnected from being in the weeds. I'm like working out and I'm like, oh yeah, we should like, we should do this experiment and that experiment because I don't have to use my brain and my fingers to like click around in post to, which I, which I love using, but I don't have to click around in post to like, find the exact right audience segment to, to target.

• 15:48Speaker 01

  That's, it's just so crazy like to go from, here's an idea to go do this idea using slash LFG to actually like executing on what it created. In this case, sending these emails to generating $25,000 in revenue, which like doesn't happen every time you do slash LFG. But like, that is, you know, sort of a possibility to then compounding what you learned and also it recommending like what to do next. It's just like remarkable that, you know, like 5.6 soul is expensive. But like, relative to the value that you got out of that, it's like nothing.

• 16:31Speaker 01

  And best of all, you went to the gym and like took care of yourself. And that's, it's just like remarkable that you can do that. You can, if you're really harnessing these tools well for work and for life, I use it as my trainer at the gym. It's, it can be very fulfilling and, and like so effective.

• 16:52Speaker 02

  Yeah, I feel it allows you to be, get better at things you want to really get better at. It frees up more time, like to give an example, like when like Austin and I, like people are always pitching growth ideas to us, like hey, do this, do this. And to be really honest, those are good ideas, but I don't want to spend, take away time from doing my main thing and spend time on that. And that entire thing should be automated because A, the idea is good. We should not hire an engineer just to implement that particular idea. So I feel we have these tools as like, if I have a workflow set up, hey, let's try this particular headline on our website. It should be like, you should be, that should be automated. And I feel we can, that's the goal.

• 17:37Speaker 02

  Like I have more time to do like deep work and be in my flow state. And without really compromising these things, like building that loop is me being in the flow state.

• 17:47Speaker 01

  Yeah.

• 17:47Speaker 02

  Versus like, hey, try this, try this, try this.

• 17:50Speaker 03

  But I, I think the thing where we're like circling around is like, this is the best way to, to build right now, which is to,

• 18:02Speaker 03

  you know, Kieran, our colleague has described it this way of you're at the top and bottom of the AI sandwich. You, you, you decide what the problem is, you frame the idea and then you review the work. That's been the case for a while, but the exciting thing about this moment, the exciting thing about being able to use the tools in the builder pack is that you can go from idea to execution quickly, easily, reliably, and at like a very high level by being able to just like type or with monologue, any speech to text tool like we use, just to be able to say the idea and have it come out.

• 18:46Speaker 03

  And the, the thing that I really like about this, the way I like working is that whether you're, you know, primarily a Claude user like Yash or a Codex user like me, the tools all now speak together really, really well and connect to each other really well. Notion is, is a great example of this. I have hated Notion for years because my brain doesn't work in that way of like, I'm going to like organize this database and I'm going to make sure that like the growth.

• 19:17Speaker 03

  Yeah, yeah, like I think up until a year ago, Notion was, had, had too much of a like, of a barrier to entry on like organization and main, and maintenance that anytime I try to use Notion with a, with a team, we've churned because no one's around to maintain it. And all of that maintenance has now been pushed off to Codex and Claude Code. Once a week I just ask Codex and I'm like, hey, can you like reorganize our growth hub? And it does it perfectly. It's like amazing or it's like, hey, make sure this database is, is set up well. My favorite example of this is while I was doing the this kind of like in the weeds Codex work, like when I work with Codex, I'm like steering it and going back and forth with it.

• 19:59Speaker 03

  Claude and Claude Code in the desktop app using Fable. I had the videos were releasing attached to this launch all connected through Descript in the Descript MCP. And Fable is just running in a loop, building out the edits for all of those videos and reviewing its work and interacting with Underlord, the Descript AI tool. Because I'm not a video editor, like I'm actually really bad at it, but like sometimes that falls under my responsibilities. And that can run in a loop so that when I go to edit the video, by no means has Fable and Descript created a video that is publishable,

• 20:42Speaker 03

  but it has gotten me like 70% of the way there. While I'm steering Codex, Claude Code and Fable and Descript, I've gotten it there so that I can go and I'm like, oh, I know what to do now. Like I see the pieces, it like, it does this crazy stuff where it takes the transcript, makes a storyboard, makes a script itself and then like pieces the video together. So I just have to do like a few tiny things to get us to a final product.

• 21:07Speaker 04

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• 21:53Speaker 04

  That's Adio, the agentic CRM. Go to attio.com/Every and get 15% off your first year. That's attio.com/Every. And now, back to the episode.

• 22:03Speaker 01

  I think the thing that I love about the Builder Pack specifically is I feel like a lot of the time at Every, we're telling people like, go build, go build. It's the best time in the world to build. There's no excuses. Be the builder you want to be. And that's great, but how? It's a, well, one is how, which is like, you should subscribe to Every, we will teach you how. But two is, this stuff is expensive. And the stack that you use, Austin, the stack that you use, Yash, Douglas, myself, it's very expensive. We spend a lot of money at Every on AI and credits.

• 22:42Speaker 01

  And last night, we had an event in the office and a friend of mine's younger brother, I invited him to come. He's an engineer and he, he's trying to figure out how to get a job as an engineer right now. Even though he is an engineer, he's really struggling to get a job. And he's not using AI at all.

• 23:02Speaker 02

  Yeah.

• 23:03Speaker 01

  And I introduced him to some people that were like telling them how they work. And then at the end of it, he was like super excited. And then he told, these people were telling them like how much money their companies enable them to spend on AI. Some guy, you know, he's like a single engineer, spent 30 grand last month. And this guy like, you know, I could see him like visually like gulp. Well, he was like, how am I going to discover this technology when it's like prohibitively expensive? And I'm an individual, I'm not at a company right now. And the thing that I love about the Builder Pack is it is, you know, I think the Codex, the OpenAI benefit is like a great example of this.

• 23:47Speaker 01

  Because you're getting three months free of OpenAI and Codex and $1,000 in overage credits. But the three months free includes, I don't know what the number is anymore, $5,000 of value. Like these, these subscriptions, just like our, you know, our Anthropic benefit, they include so much spend inside of a small subscription. So, I mean, it's the same thing for basically OpenAI, Cursor, Gemini and Anthropic, those offerings. Cause they're, they're model companies. So, okay, it's one month, excuse me, the one month offering.

• 24:34Speaker 02

  You can use the Codex credits.

• 24:35Speaker 01

  You can use the Codex credits for three months. Yeah.

• 24:37Speaker 02

  Yeah.

• 24:39Speaker 01

  It's so much value that like you then get to go experiment with this technology so that you can be the builder that you want to be. I use them all the time. My, my stack, I mean, the Builder Pack is basically everything that we use at Every. Personally, I'm in OpenAI, Anthropic. I'm more of like a consumer of Posthog than I am like a user of, of like their AI credits.

• 25:06Speaker 02

  You're always in Notion.

• 25:08Speaker 01

  I'm a big Notion user because I do like a lot of Ops, Framer user, Render. And I really like experimenting with the Flora MCP.

• 25:20Speaker 01

  So, I mean, I'm kind of all over the stack. My, my biggest use is like, obviously like the model companies and just like doing my work inside of, inside of Claude or, or Codex.

• 25:35Speaker 01

  I mean, ironically, a lot of these tools, almost all of these tools, if they aren't a model company themselves, I'm utilizing them through a model company. I'm never really ever going into their tool. Even Flora, which like has like a remarkable tool, I only ever use it through the MCP.

• 25:53Speaker 03

  Yeah. And it doesn't, it doesn't devalue those tools. It actually like, to me, it incentivizes the, those like SaaS operators to be the very best at the thing they do. I think a lot of us went through a moment from like January to March where we were like, let's go. We're building our own CRM, we're building our own like data dashboards. We're gonna like do design all ourselves and you start doing it and you're like, man, this fucking sucks, right? And when you're able to sit there and be like, you know what? I, I really trust Posthog to both run and automate my analytics. I really trust Notion to have this like source of truth for the entire business.

• 26:38Speaker 03

  And even if I never open it up, even if my pages and my databases look incomprehensible to a human, it doesn't really matter because when I'm sitting in Claude Code or Codex, I can, which I, which I do all the time. I'm like, hey, I need to make this plan. I need to do this thing.

• 26:57Speaker 03

  At Notion, at Slack, at Posthog, find the necessary information. That's one reason why the, this suite of tools is so powerful right now is that the leap from 5.5 to 5.6 came with this improvement in the model's ability to go find the context that needs to do work well and then to maintain that context through any amount of compaction that happens as it works over a long term. That happens through the way in which, if you looked at my prompts in, in Codex, you would be like, I think this guy doesn't know what the hell he's doing. Because I'm, I'm usually just like, hey, look at, look at all this stuff.

• 27:42Speaker 03

  Create a goal for yourself and use compound engineering. And I'm like, go. It's like barely any thought or work. The thought or work comes from like, I've identified this is the thing to do. And I know that either I or my team have set up the harness that the agents can work inside of to be trusted. And I think to a lot of people that sounds like tough, it sounds like a lot of work. But the reason that, that we've gotten there from Every is we've, we've done it incrementally, right? It's like we did one thing and it started to work. Okay. We've been, I've been trying to automate these marketing email sends for months and it keeps getting a little bit better.

• 28:24Speaker 03

  And through compound engineering, the results keep compounding. So the project I work inside of keeps getting a better understanding of it. And it kind of goes back to like the, the best time to start doing this was, you know, a year ago. The second best time is right now. You can start this compounding flow right now with models that have, have really caught up to how, how quickly you can work yourself.

• 28:49Speaker 02

  Yeah. I'm curious to know, Douglas, what's your stack? Because you're the creative director behind this and someone asked me like, what? This branding is very different from Every's branding. So like, why is it green? I had, I'm like, okay, I'm gonna ask.

• 29:04Speaker 01

  Love you.

• 29:05Speaker 02

  Yeah. Yeah. Why is it green, Douglas?

• 29:10Speaker 05

  I think it's green partly because we haven't used green that much yet in our, in our brand world. But, you know, I think what's interesting that all of you are describing and that I've learned in my, you know, short few months I've been here at Every is I, I think language is very interesting. And I, I find the way the model companies name themselves and their new models very interesting. A lot of it is very literary. It's, you know, Codex is a book. There's Haiku, Sonnet, Fable, right? These are all stories or, or forms of putting words together. But the term people use for agents is orchestration. And it feels a lot more like music to me and I'm not super musical. But I think everyone in their job kind of played a few instruments

• 29:52Speaker 05

  and it now feels like we can all take a step back without knowing how to play the rest of the instruments in the orchestra. We can conduct it, right? And as long as we understand what, what the piece needs to sound like. And then, you know, you take that and you compound it onto, you can be conducting a lot of different orchestras at the same time. And creative direction, I think, and kind of brand strategy is a lot of famous, you know, designers have described it as being like a maestro. And you have color, type, shapes, symbols, forms, words, you know, systems, photography, a lot of the time, illustration styles. And how do you kind of conduct all of these pieces together to, to sing a song that, that sounds beautiful?

• 30:36Speaker 05

  And I feel like this stack is, is that for working with AI. And it's applicable to a lot more than just the, the highly technical work, right? So I certainly use it for knowledge work. And to answer your question, I do like Flora, so I can talk more about Flora because I'm probably the, the deepest in Flora. But, you know, I, I've learned here too also, and I think Austin touched on this, like what to use Claude for, what to use Codex for. And being able to, I think, use both of them through.

• 31:11Speaker 05

  You know, I've also built out kind of a set of marketing skills that I can use with compound engineering that really helps shorten the timeline on something like research when you're trying to come up with strategy. You need to have data that backs, you know, an insight or a hunch that you have. Do I, do I think that the tools come up with the insight particularly well? Not always. Sometimes they do, but you can then give it the insight and say, prove this out. You know, what direction should we be taking this? Here's the competitive set. It's really good at competitive auditing, especially if you build a skill for it. And it can compound on that and just, you can say, push more. I want pricing. I want language. I want what colors these brands use. And you take that, you can feed it into a system and have a really, really sharp strategic lens

• 31:54Speaker 05

  in like, you know, hours or less as opposed to what used to be a several week long process, frankly, with humans researching. And then from there, if you have an eye towards what you want to create, using a tool like Flora is really helpful because again, like similar to Austin, I feel I'm not a technical designer either, but I can, I've been mood boarding for 15 years. You can now like productize a mood board, especially if you have the right prompt and you can use Claude to write the prompt for you, put it into Flora, right? Or use the MCP as Brandon does and have it take a set of reference images. I often have it analyze the images and kind of say like, what am I, what am I doing here? You know? And it'll be interesting.

• 32:39Speaker 05

  It, it might say something like with builder pack, this is very high contrast. You know, to your note about green, I think this is in a way our most explicitly technical kind of facing audience that, that we've been speaking to in terms of the builder pack. Like this is for people that are really ready to start experimenting with, with all of these tools. And it feels a little bit more matrixy and digital than a lot of the more Greco-Roman and kind of heritage driven elements of the, the every brand. So, you know, all of those were decisions that these tools helped us kind of land on in terms of the aesthetic of everything and also helped us design the website. Right?

• 33:20Speaker 05

  So it's, it's pretty cool to be able to, it's a mind shift for me, a mindset shift of moving from playing the instrument to orchestrating. And when you learn how to, you know, get one group singing and playing, you move on to the next one and you can conduct lots of pieces at once. And that's what I find, you know, I'm just beginning to use, like have everything plug in a notion, right? Super helpful. And to Austin's point, you can just be like, look in Notion, find this thing, do this for me, you know, compound, whatever it may be. And it has all the relevant context because it's been updated because someone else on the team has automated it to update itself. And I think the way you work as an organization also then just gets like, you know, souped

• 34:04Speaker 05

  up to a, to a crazy degree because we're all orchestrating at the same time and it kind of comes. So yeah, it's been, it's been really exciting for me to work with these tools and apply them to, you know, it is the sandwich. You have to put a lot of work in at the beginning is what I've found in terms of really doing some meta cognition and figuring out like, how do I think about this? What is my process, you know? And then once you've kind of codified that, these tools can run with it and you can ask them for help if you, if you don't know why something happened, which I find like very revelatory.

• 34:42Speaker 01

  Yeah, it's remarkable when people are like, well, how do I use it? It's like, well, what are you trying to accomplish? And then they say that and I'm like, great, just say that again.

• 34:49Speaker 03

  Yeah.

• 34:50Speaker 01

  Yeah.

• 34:51Speaker 03

  I think, I think a, um, a good final thing here is like, if we're, um, if we're thinking, we're speaking directly to people who either like just got access to the tools in the builder pack or like thinking about it, like, um, this has been a lot of kind of like higher level thinking about how to work with a few examples. Like I think each of us saying like, say you have access to all the stuff in the builder pack and you're like, what do I do now? Right? Like what would each of you recommend someone do, whether it's one specific thing to try or one like mentality approach to, to take? If someone is like a brand new builder, I think we can go around and, and do that.

• 35:33Speaker 01

  Um, I, I, if I was, uh, if I had just got the builder pack and I'm just like getting my feet wet right now with, with building, um, I think the first thing I would do is if you're like really early on, sometimes the hardest part about building is knowing what to build and you can like just sit at your computer and be like, looking for a problem is the worst way to find a problem. Going for a walk is also like not an effective way to like find a problem. You need to like, that is a habit that you can build where you can like identify problems in your life. Well, because usually we're just like so numb to those problems.

• 36:15Speaker 01

  So if I'm new to building and I'm new to the builder pack, the very first thing I would do is like pick something simple that I really, really love, like a product that I really love and do it. I would just make it myself, the very, very simplified MVP version of that. And use basically as many parts of the builder pack as I possibly could. So like, I would launch it on render and use the render credits. I would plug in post hog so that I could actually like maybe build in a loop or use some of post hog's traditional products where I can just like actually track how I use it or how my friends use it.

• 36:55Speaker 01

  I would build it using anthropic, using Claude, using codex, using cursor. I might actually use some AI in that product. You know, even if it's a product that doesn't include AI, I might figure out how to do that. I might use Flora to actually like create some unique, uh, icons or graphics, but I would just dupe something because what I find when I dupe things, at least early on when I was duping, I would get started with the process of making it and very quickly I'd be like, I don't like that feature. I don't like that, you know, version of this thing and I'm going to, very quickly it's not duping.

• 37:40Speaker 01

  It's like inspiration and you're off making your own thing. So I would, if I'm new to the builder pack, I would do something and I would look through the builder pack and be like, which one of these things can I actually start using in this build? And not question yourself for a second, just start doing it. I mean, that's, that's like the hardest part sometimes is just like the first, the first prompt.

• 38:01Speaker 03

  Yeah. I, I find that like, um, one, I think everyone learns, uh, learns everything in different ways, but especially like learns how to become a AI builder in, in different ways. I think some people really want to like understand what's happening and other people just want to like go and ship and, and learn from what doesn't work. The thing that works best for me was, um, okay, I have like, I actually have a lot of ideas for what I, I might want to do. Of the ideas I might want to do, let me pick the one that I'm the most excited about, which for me was this like, um, movie app that's like Fandango for indie movies. I was like, this doesn't exist. If this worked, this would make my life a lot better.

• 38:45Speaker 03

  I would be so stoked, like one thing that I think is a good prompt to yourself is like, what would you be the most excited to text someone like, hey, I made this, right? Like what would make you feel really good to do that? And I would actually really encourage people to try to make, um, not to necessarily make like a complex app for the sake of complexity, but try to make something you don't think you can and try to make an app to start because you're going to learn so much through that process. Like in doing that, uh, process to make this like web app that is now live that a lot of my friends use every week now, um, I'd never done any of this stuff before. And then it's taking you through like, oh yeah, you need to connect, render, you need to go through Google, oh, off, like whatever.

• 39:26Speaker 03

  Um, because it's a thing that you're so passionate and excited about and you want to get to the end, it, it quickly starts to feel like, uh, you're playing a video game and like trying to get to the next level. And I do think Brandon's point about like, okay, to start, um, connect the agent, whether it's cursor, Claude or, or codex to the tools in the builder pack and any tools that you have access to, to be like, you can connect it all and like, hey, you have all this stuff. The agent will figure out where to go. But I think driving towards that goal of, I'm going to make something great that I'm like excited to text a friend like, hey, go, go try it. And along the way you'll realize like, oh, it actually works. That's crazy.

• 40:10Speaker 03

  It's so exciting that it works, but like the design looks like ass. Like, how do I make the design better? And like, you can sit and work with that. You can read every first of inspiration for design. You can go use it to, to check stuff. But that would be my best recommendation and that, that's worked really, really well for me. And then I've learned from seeing the V1 shift that the agent comes up with and being like, okay, that's not good enough. Let me figure out how to get it to a, to a V2.

• 40:36Speaker 05

  I have a good, specific one, uh, for marketers, writers, designers, creative technologists, uh, product designers. I think to Brandon's point, I know your problem and it's probably your portfolio. And this is a wonderful stack to rebuild your portfolio. And it, it's something that I think everybody kind of hates their portfolio site, but you need it. And you, to Austin's point, probably have a dream version of it in your head. You can use Brandon's duping kind of strategy here too. If you see a site that you really like and you want to try and, and mimic it, or you can come up with something from scratch and write the brief, uh, for what you, for what

• 41:18Speaker 05

  you're looking for there, put in the references and give it to codex or Claude, connect it to all of these different tools. And, you know, take that on as a project. I think it's a really enriching thing to do because most people have so much work that you're not liking the way you've potentially merchandised it to the world. And maybe you want more interactivity or different types of visuals. Uh, you can use these tools to create something really, really striking that you feel good about. And that also potentially helps you get more work or a better job or whatever else it is you're looking for. And it kind of also proves out that you're AI native, right? So I think that's a great project for anyone that's creative or has even a personal, you

• 42:02Speaker 05

  know, side hustle or, or small business that they're running, uh, try and, and do something like that, that's impactful right away. Cause you can also get people responding to it. Um, you know, to Austin's point, right? His app, hey, his friends use it now, right? People can actually use this thing. They can see it. They can tell you how great it is. And that's very encouraging, uh, as you begin to work with AI, in my experience at least.

• 42:23Speaker 02

  Yeah, that's cool. Yeah, I I feel uh to second that like uh I ought to ought to close it out. What I would do is I would use the I would use cursor uh with render. And what I do like, my mind was blown uh when I used cursor cloud agents with Kimi K two five, which is an open source model which cursor improved. I would say dupe something, use cursor cloud agents and use different models. I I I feel right now, if this is what you're gonna be doing, you need to find your favorite model. And with cloud agents, you you you can have ten agents running. And we have like the pro plus plan. This is above pro. See, you're good in terms of like spend and stuff like that.

• 43:08Speaker 02

  I and I would use render to deploy it and actually see which model you like working with. Like, I'm I'm so picky about my models that even if a new model drops, I don't I don't change so that because if I have some preference, I'll test it out. You need to have like, we have evals for like, like, you know, if if a model is doing better or worse, you need to have your personal taste in terms of what you like and what you not dislike. And I feel cloud agents are a very underrated way to find out. Like, how how what do you like to build and and and just start to feel that out?

• 43:42Speaker 01

  Yeah. Cool. Um, in terms of like what's next for all access? I think we have some cool stuff coming. I mean, in the next few days, week, we're probably gonna drop two more partners that are pretty sick benefits. Um.

• 44:04Speaker 01

  And I think that like, something that's really compelling for our readers, I've found, is like now they have access to these benefits, you guys have access to these benefits. But like the guides on how to use each one are, people love that.

• 44:21Speaker 02

  Yeah.

• 44:21Speaker 01

  So I think that like, probably what we're gonna do next is for each one of these benefits, you have like amazing value that you can go capture by by by using them. But how can we pair that with a guide? That you can probably just plug into one of your agents that like leapfrogs you ahead with using whatever this net new technology is that you now have access to. So I feel like guides, like some cool camps for each one of these partners is gonna be like, probably something that we'll do.

• 44:53Speaker 03

  Yeah, um, to be clear, I've I've never read one of our guides. I dropped the guide into Codex and I say like, use this to help build the next thing we're doing. And um I would recommend everyone do the same. And yeah, I think the best way to think about um all access, but also like how to best take advantage of an of an every membership is that we are gonna keep adding partners to the builder pack that we're excited to use. When the year is up, because you you you know, you get these as part of a yearly subscription, we're gonna try to fill it up with more stuff that y'all are excited to use. And um there's a lot more perks coming to get excited about that will help you build.

• 45:30Speaker 01

  Awesome. I I think now we're handing it off to Dan's outro. So Dan, take it away. Thanks, Dan.

• 45:37Speaker 02

  Thank you.

• 45:45Speaker 06

  Oh, my gosh, folks, you absolutely positively have to smash that like button and subscribe to AI and I. Why? Because this show is the epitome of awesomeness. It's like finding a treasure chest in your backyard. But instead of gold, it's filled with pure unadulterated knowledge bombs about ChatGPT. Every episode is a roller coaster of emotions, insights and laughter that will leave you on the edge of your seat craving for more. It's not just a show, it's a journey into the future with Dan Shipper as the captain of the spaceship. So do yourself a favor, hit like, smash subscribe and strap in for the ride of your life. And now, without any further ado, let me just say, Dan, I'm absolutely hopelessly in love with you.