John Morgan: Life is Luck

He started with a paper route. Now he runs America's largest personal injury law firm, spends $600 million a year on advertising, and owns OJ Simpson's Bronco. John Morgan doesn't just understand luck. He's spent his entire life engineering it. John is the founder and chairman of Morgan & Morgan, the firm that has recovered more than $30 billion for its clients and built one of the most recognizable brands in the country. This interview is a masterclass in how the most successful people in the world create conditions for things to go right, and what most people get completely wrong about the role of chance in their success. John brings one of the most unfiltered, fearless, and genuinely wise business minds I've ever sat across from. He breaks down the three types of luck and why two of them are entirely in your control. He talks about moonshots and bullets, about what the stagecoach companies got wrong about the train, and about why the best stock market you'll ever invest in is the one you're building yourself. He also gives a jaw-dropping answer about whether all of this is worth it. Here's what you'll gain from this episode: The Three Types of Luck: And why you'll never look at someone's "lucky break" the same way again. Bullets Before Bombs: The framework John uses to decide when to go all in and when to stay patient, and why most businesses fail before they ever get there. The Best Stock Market You'll Ever Invest In: This the most profound thing said in nearly 900 episodes. You'll understand why when you hear it. You Can't Teach Hungry: The one trait that separates the people who make it from everyone else, and how to spot it in minutes. The Stagecoach and the Train: An urgent warning for every business owner right now, and what to do about it. I push John on things people are afraid to ask someone of his stature: whether entrepreneurs are born or made, how AI is actually hitting his businesses right now, and what he thinks about the hunger you either have or you don't. John Morgan is the real deal. Go get his book Life is Luck and go listen to this episode. I think it's one of the most in-depth conversations I've had on this show in a long time. Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/mylett See how K12 Powered Schools can help unlock your child’s full potential! Enroll online today at k12.com/mylett Visit Upwork.com today to post your job for free, and connect with top talent ready to grow your business. Rula patients typically pay $15 per session when using insurance. Connect with quality therapists and mental health experts who specialize in you at https://www.rula.com/mylett #rulapod 👉 SUBSCRIBE TO ED'S YOUTUBE CHANNEL NOW 👈 → → → CONNECT WITH ED MYLETT ON SOCIAL MEDIA: ← ← ← ➡️ INSTAGRAM ➡️ FACEBOOK ➡️ LINKEDIN ➡️ X ➡️ WEBSITE Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Ed Mylett?

  I hear so many small business owners say the exact same thing. They just never have enough time in the day. Well, I measure time differently. I've compressed, condensed, heck, I've bent time. My first day is 6:00 AM to noon. My second day starts at noon and goes till 6:00 PM and my third day, 6:00 PM to midnight. I now get 21 days a week. Stack that up over a month, over a year, over five years, and my life's completely different than it would have been otherwise. And if you want to win as an entrepreneur, you have to compress your time too. And you definitely can't afford to waste it. Waiting weeks on a big bank for capital? Your best bet's to work with my friends at Cardiff. They know how to compress time for entrepreneurs. They get your business approved in minutes and funded the very same day. They're America's

• 0:42Ed Mylett?

  favorite small business lender and for good reason. Over 20 years in business, over 12 billion deployed to small business across America. Stop letting bank delays slow down your momentum. Head to cardiff.co/ed. That's cardiff.co/ed. Cardiff.co. Real growth, fast funding. Cardiff. Borrow better.

• 1:02Speaker 01

  This episode is brought to you by Nordstrom. For 125 years, Nordstrom has been part of your story. The stylist who found the perfect outfit for your big interview. The first pair of walking shoes for your one-year-old. The tomato soup you shared with your sister at the cafe. These are the moments that make Nordstrom, Nordstrom, big or small, we're here for all of it. Celebrating 125 years with new moments still add. Discover it all in Nordstrom stores and at nordstrom.com.

• 1:37Speaker 02

  This is the Ed Mylett Show.

• 1:41Ed Mylett?

  All right, welcome back to the show, everybody. So I wanted to have this man on the show for a while. I mean, I've watched him on TV for, you know, forever. And he is, not only is he an attorney, but he's built one of the great brands in the United States, really in the world. And I wanted to pick his brain, obviously, about the brand that he's built, but also the success he's had in his life. He's become an incredibly wealthy man. He's also helped other people get very wealthy as well. But he's somebody, right when I tell you the name of his company, the name of his firm, you're going to know it immediately. And I can't wait to pick his brain. He's written a bunch of books, but the one we're going to talk about today is called Life is Luck. From Morgan in Morgan, Mr. John Morgan. Welcome to the Ed Mylett Show.

• 2:22Speaker 03

  Good to be here.

• 2:24Ed Mylett?

  It's great to have you. You're looking all relaxed there in Florida, and I'm over here working in Cleveland. So hopefully we'll make some magic today. So I got to be honest with you. I was going to have you on because I've always been a fan of your work. And then I heard the title of the book about luck. And I'm like, I don't want to bring a guy on that wants to talk about luck because that's going to discourage people, right? And then I, then I read the book and I went, okay, all right, that makes sense to me. So let's define a few of your philosophies first. In the book, which is brilliant, by the way, you guys, go get it. You talk about there being really three types of luck. And so I wish you would illustrate that for the audience and then give some depth to it because it's, it's really awesome.

• 3:01Speaker 03

  Well, the three types of luck are pure luck, planned luck, and practice luck. Pure luck, and by the way, luck can be bad luck and good luck. Sometimes people think luck is always good luck. No, luck can almost be bad luck. Pure bad luck is being struck by lightning. And for that's, that's pure luck. Pure planned luck is Ben Franklin looking up in the clouds and seeing all this movement and taking a kite and a key and stretching it out to the clouds and go, that's planned luck.

• 3:42Ed Mylett?

  Right.

• 3:43Speaker 03

  And practice luck is, we watch people, football teams are down with 60 seconds left in the game on their own five-yard line and 95 yards to go, and they go down the field, boom, boom, boom, boom, boom, boom, boom, and score. You go, that was lucky. No, it wasn't because the last things these pro teams and college teams do is they run two-minute drills in practice over and over and over again. I write my book about Grant Hill's luck.

• 4:15Ed Mylett?

  Yes.

• 4:16Speaker 03

  He threw the pass to Kentucky. I told him one time we were flying back. I said, that was the luckiest thing. He said, no, it wasn't luck, Johnny. He goes, we practiced that play every day in practice. And we tried it with Wade Forrest, but I threw it down the side, didn't work. So we said, we're going to do it at the top of the key. And when the time came for Grant Hill to make that pass to Christian Laettner, they had practiced that play, which is the most iconic play in the history of college basketball. They practiced it every day at the end of practice. And when it came time to go, Coach K calls him over to the sidelines. He says, Grant, can you make the pass? He says, I can make the pass. Christian, can you make the shot? I can make the shot. Let's go win this

• 5:00Speaker 03

  game. And that practice luck

• 5:03Ed Mylett?

  Hmm.

• 5:05Speaker 03

  turned into the greatest luck ever in college basketball. Broke my heart because I'm from Kentucky.

• 5:13Ed Mylett?

  I was watching that game live. I remember thinking, I did not know the backstory. I thought that was just pure luck.

• 5:17Speaker 03

  Right.

• 5:18Ed Mylett?

  Yeah.

• 5:18Speaker 03

  And, and we look, and that's why the book is misleading because

• 5:22Ed Mylett?

  It is.

• 5:22Speaker 03

  people think luck is, hey, I'm rolling dice. Well, I also talk in the book about casinos. Life is a bunch of casinos. There's this casino and that casino, and we have all these casinos we can go in to find our luck, to find our success. And when you get in those casinos, there's all sorts of games you can play to be lucky or unlucky. Now, you go into the casino. There's rules in the casinos. The dealer deals you two aces. What do you do? You know?

• 6:03Ed Mylett?

  Split them.

• 6:04Speaker 03

  Okay, you're a degenerate gambler. You split them because that's the rule. You, you get hit, you, you're sitting on 16, but they're showing 10. What do you do? You hit. They're showing five. What do you, they're showing, they're showing five. What do you do? You stick. All those rules. Now, there's slot machines that are loose slot machines.

• 6:30Ed Mylett?

  Yep.

• 6:30Speaker 03

  Where are they loose in the bull casinos off the strip or in some little honky-tonk in Reno? The better machines that the better casinos have are not loose. So if you go down off the strip, you have a better chance of winning. That's what life is all about. So when I talk about luck, I'm talking about looking for luck, finding luck, enhancing luck, improving luck. And it's the same as a casino. It's the casino you choose. By the way, if you go into casino and play Keno, you're going to lose your rear end.

• 7:08Ed Mylett?

  It's so funny. Who's the degenerate gambler now? But your point is really well taken in the sense that I want to, I want to pick that apart a little bit and, and from a business perspective, too. So one thing I find with this like Instagram entrepreneur era is I think people think winning in business is a whole lot easier than it is in the real world. That's number one. And one thing that you have to do if you're going to be a degenerate gambler or a gambler in general, is have some risk tolerance. So I see a lot of people that say, I want to be wealthy. I want to be successful. But they want to keep, they want to keep their foot on first base before they go to second. They're afraid to get caught stealing theoretically. And so talk about risk, how that's applied in your life,

• 7:48Ed Mylett?

  and also the fact that preparation minimizes that risk. But you still have to take some. What about those two things hand in hand?

• 7:57Speaker 03

  Well, the famous quote from, I, I heard it first from Darryl Royal when he was coaching Texas, that, you know, luck is when hard work and preparation collide. We've all heard variations

• 8:08Ed Mylett?

  Yep.

• 8:08Speaker 03

  of, of that. But what I would say about risk is there are risks, there are some risks, there are small risks, and then there are some risks that I talk about in the book called moon shots.

• 8:22Ed Mylett?

  Yeah.

• 8:22Speaker 03

  These are, these are B H A G, big hairy audacious goals. And so there's two different ways to look at it. A moon shot is when you fail on a moon shot, the rocket blows up and you die. And you have to be aware that you might die. And if you're going to die, have a plan B that you're not going to be totally dead. So one of my moon shots years ago was I built this attraction called Wonder Works. I had, you know, and the house is turned upside down. It's like a science center. I built it 30 years ago. I raised people's money, OPM, other people's money. If you don't have money, that's how you get money.

• 9:05Speaker 03

  And it turned out, now if I'd failed, I don't know what I would have done. That was a moon shot. But it made it. And here we are 30 years later. I got six of them and we have no debt, 33 million in EBITDA.

• 9:19Ed Mylett?

  Wow.

• 9:20Speaker 03

  That moon shot worked, but that was a very risky. For most businesses, I talk about bullets before bombs.

• 9:28Ed Mylett?

  Okay.

• 9:29Speaker 03

  You kind of got to go in small, test it, test it, test it, test it, and then expand it, expand it, expand it. But just like the casino, there are rules in life. Location, location, location. The greatest concept in the world won't fix a bad location.

• 9:51Ed Mylett?

  True, true.

• 9:52Speaker 03

  If you, one of the mistakes I made in one of my businesses, I built a little amusement park, but I didn't have enough parking. So I, I revised that to location, location, location, parking, parking, parking. If you don't have parking, people can't come. And then The other big mistake people make is undercapitalized. They start thinking, we're going to come in, this is going to be popular, we're going to make money, and we're going to, we're going to pay for some of this out of our cash flow.

• 10:24Ed Mylett?

  Yeah, that's right.

• 10:25Speaker 03

  That, that, look, in America, 25% of businesses, small businesses go out of business year one,

• 10:34Speaker 03

  43% by year five, 65% by year 10, and that doesn't count that they might have been better off working for somebody and just making a salary. My, my daughter had a, had a boutique and she liked it and she was lucky that she had me as a father because she would have been better to go on and take the job with Ann Taylor and move to Atlanta. She'd have made more money than we made at the Violet Clover, but it was a win for me because I kept her in town.

• 11:07Ed Mylett?

  Yeah, I relate.

• 11:09Speaker 03

  I got to see her. I didn't want her to go to Atlanta, but it was tiring me out. She worked her butt off.

• 11:15Ed Mylett?

  Yep.

• 11:15Speaker 03

  Retail's hard.

• 11:17Ed Mylett?

  How do you know? Like, someone's listening to this. I think that's a great point. And I, I've been asked this question for 20 years and I don't know that I even believe my own answer half the time. How do you, and I wonder if you have a really strong opinion about this. How does someone know if they have the juice for that? Like, the, to be an entrepreneur? I mean, there's really, what's never celebrated is being a great number one or a number two at a very successful company. You get most of the upside with almost none of the stress or the risk that comes with it. But how, I mean, and by the way, we should celebrate people that the number one, two, or three at another company more often than we do. It's all of us, the theoretical, you know, the rock star entrepreneur that had this big cash out. But these people behind the scenes that helped you and I built what we've built, we wouldn't have it without them. But how does someone, do you have a test? How do you

• 12:01Ed Mylett?

  know which one you should be? Who should be an entrepreneur and who shouldn't be?

• 12:06Speaker 03

  Yes, I do have a test for that. And, and listen, you, you're right about that because when I look at my organizations, if I miss two or three different people, I don't have the success I have.

• 12:17Ed Mylett?

  Likewise.

• 12:18Speaker 03

  You know, sometimes I watch these football quarterbacks giving all the thanks to their offensive line without my offensive line. I, I used to think that's just BS, but let me tell you something.

• 12:29Ed Mylett?

  It's true.

• 12:30Speaker 03

  It, it's true.

• 12:31Ed Mylett?

  Yep.

• 12:32Speaker 03

  If, if you don't, that's why they take, that's why they buy them all Rolexes and that's why they take them out to dinner before every game.

• 12:38Ed Mylett?

  Look at Brady's 10 Super Bowls, the seven where they could block, he won, and the three where they couldn't, he lost.

• 12:43Speaker 03

  And look at my homes. All of it. And that offensive line, if you don't got that offensive line, you're going to be sacked.

• 12:53Ed Mylett?

  In your business, in your business, you mean?

• 12:54Speaker 03

  In your business. You've got to have that support. Now, why do I call the book, Life is Luck, Lessons From A Paper Boy? Because here's what I believe. I believe that some of us, and this is a lucky part, we're born, just like Shaq was born seven foot one, some of us were born with an entrepreneurial seed. I had a paper route. I don't know what you had at 11 or 10. I would bet.

• 13:23Ed Mylett?

  I did.

• 13:24Speaker 03

  If it wasn't mowing grass, I don't know how old you are. You look young. If it wasn't a newspaper route, if there was something you were doing.

• 13:32Ed Mylett?

  I'll meet you in the middle. I had a baseball card business, an auto detailing business, and I sold sodas at the golf course. I'm right with you. I had that gene early.

• 13:39Speaker 03

  I'm not surprised.

• 13:41Ed Mylett?

  Yep.

• 13:41Speaker 03

  And Warren Buffett calls it the ovarian lottery. Some of us just get this thing.

• 13:47Ed Mylett?

  Yeah.

• 13:47Speaker 03

  And most kids aren't working. You know, if you remember your friends, they weren't working.

• 13:53Ed Mylett?

  So true.

• 13:54Speaker 03

  And so for all us paper boys, I worked at a golf course too. I went out and did range balls and worked at the pro shop and got tips. And you kind of learn a lot in a, in a golf shop too.

• 14:05Ed Mylett?

  They do.

• 14:06Speaker 03

  So you're born with that. Now, what I would say to people, there are tests, Briggs Myers is an unbelievable test.

• 14:14Ed Mylett?

  Sure is.

• 14:15Speaker 03

  A lot of people don't test people. One time I brought in all my people and we gave them all the tests. And then the person who was facilitating told everybody, you go to table one, table two, table three, table four. And when I looked at all the four different tables, there, the one table was the, the high A personalities organized. The other table was the high A personalities disorganized. And then there was this one table with these sad sacks, the lowest producers, the Eeyores of the Disney parade, just over there, head down. And it was so, I like, so I said, you know what? I got to start using these Briggs.

• 15:00Speaker 03

  So if you're running a business and not testing before you hire, you're making a big mistake because it's right there. The hardest thing about a business is people.

• 15:13Ed Mylett?

  It's a fact.

• 15:14Speaker 03

  It's the hardest thing about any business, whether it's my attraction business, or my hotels, or my law firms, it's always the people. And so, look, you need to test. It's, it, it doesn't, it doesn't cost hardly anything. And all of a sudden, you know it. I had a, I, I had a real estate company that we owned and we would test the people coming in. It was like, this person is going to be a superstar. This person can be developed into a superstar. This person shouldn't be hired. And this person, don't even, just get them out.

• 15:49Ed Mylett?

  Get them out. Yeah.

• 15:50Speaker 03

  Get them out. And save yourself the time. So if you're going to play this casino game,

• 15:58Speaker 03

  give a test. Briggs Myers is free.

• 16:01Ed Mylett?

  Yeah.

• 16:02Speaker 03

  And there's other tests that are even better than Briggs Myers. It shows if the applicant is lying about their answers.

• 16:08Ed Mylett?

  You're right. By the way, guys, when you Google it, it's probably going to be Myers-

• 16:11Speaker 03

  Briggs. Yeah, Myers-

• 16:13Ed Mylett?

  But they're interchangeable.

• 16:14Speaker 03

  So I, I, I wrote in the book about dyslexia, so.

• 16:17Ed Mylett?

  No, but they're both, they find it. I just want to make sure when they Google it.

• 16:20Speaker 03

  I'm dyslexic, so that's why I said.

• 16:22Ed Mylett?

  Well, I'm convinced you're super wealthy in spite of that. So that's, by the way, you've written enough books. You can't be that dyslexic. But I want to ask you, you know, I, I, this luck thing, I, I just had some young men, uh, were visiting my place and my son was one of them. They were talking about, you know, the blessings that I've had. I call them blessings. But I said, here's my biggest luck or blessing, was that I sort of stumbled. I didn't do it intentionally, but this is a formula. I'd like you to talk about it. I did figure out what the, I don't have a lot of talents, and that's not false humility. I do have a couple though. And one of them is my ability to communicate and persuade and transfer energy verbally or in person. I think that's a skill of mine. I'm, I'm intense

• 17:05Ed Mylett?

  and I'm a competitor. I happened to pick businesses that took advantage of my proclivities. And I don't think enough people, I think they get into what they like, but maybe not what they would be naturally good at. I don't think business has to be that difficult if you actually choose something that's in your lane or your sphere of genius. And to your point about testing, maybe it's just some self-awareness. What are you good at? Is it organization? Is it structure? Is it problem solving? Is it, you know, steamrolling through a problem? But for me, one of the great blessings of my life is very young, I found business is, but one in particular, that took advantage of a couple talents that I had that could develop into skills. Started with a talent, became a skill. Is that true for you as well?

• 17:50Ed Mylett?

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• 18:32Ed Mylett?

  pens. I use products by Ro and you should too. Go to ro.co/milet to see if you qualify. That's R-O dot C-O slash Mylett to get started on Ro. For side effects of GLP-1 medications, including boxed warning, go to ro.co forward slash safety, ro.co slash safety. So when I end, when I ended up buying the island, we had to do all of our outdoor decorating and I spent a fortune in the first half of the place. And I'm like, I don't want to do this anymore, but I want the best stuff. And that's where Wayfair came in. My wife wanted to get this new garden bed and Wayfair was the place that offered the perfect solution. Wayfair also helps you create a home that stands up to real life with quality products, great value, and trusted reviews. Wayfair verified products are hand vetted by product specialists

• 19:15Ed Mylett?

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• 19:56Speaker 03

  It's very true. And look, my talent has been, I'm a connector. I like people. Being with people is, it charges me up. Some people, some people don't like to, are not, are introverts.

• 20:11Ed Mylett?

  That's me.

• 20:12Speaker 03

  Okay. Are you an introvert?

• 20:14Ed Mylett?

  Very much so. Yeah, it drains me.

• 20:16Speaker 03

  I would never have said that. I never would have thought that.

• 20:18Ed Mylett?

  I know. I know.

• 20:19Speaker 03

  So, so. You're an excited introvert. So

• 20:23Ed Mylett?

  I am.

• 20:24Speaker 03

  Uh, here's the thing I'd say about that. You, first of all, you gotta know who you are.

• 20:29Ed Mylett?

  Yes.

• 20:30Speaker 03

  You gotta know, you gotta be, and the most dangerous person in the world is the person who thinks he's something he's not, or thinks something not. So what I say to that point is this, you gotta know who you are. I know this for a fact. I'm not that smart with tests. I'm not that smart in math or science. I just, I just know it. But here's the thing, I am, I am smart enough to know what I'm not smart about. And I'm smart enough to go find the people who are smart at what I'm not smart at. And so I read a book once on Rockefeller and it's called Titan and books as big as the damn Bible.

• 21:15Speaker 03

  And I want to underline one thing. They said, Mr. Rockefeller, you're not a geologist, you're not a scientist, you don't have an MBA, you don't have this. You know, you're a bookkeeper. How did you build this incredible oil company by not being a scientist? Here's the only thing I underlined. Rockefeller said, I hire scientists.

• 21:36Ed Mylett?

  Yep, very good.

• 21:37Speaker 03

  Okay, so look, by the way, Steve Jobs did not create Microsoft was, was this he did, or whatever that guy's name, he, he.

• 21:48Ed Mylett?

  It's Apple and it, and you're, it's Woz, you're exactly right. You're exactly right.

• 21:52Speaker 03

  Yeah, Woz was the guy doing it.

• 21:55Ed Mylett?

  That's correct.

• 21:56Speaker 03

  And Jobs saw how smart Woz was.

• 22:01Ed Mylett?

  That's right. That's right.

• 22:02Speaker 03

  He's, and he just harnessed Woz. There's.

• 22:04Ed Mylett?

  It's such a, you, you make such, that's to me, I think you just called out the most perfect example of what you're describing, even in the book. You had Woz and his genius, which was he could build those boards. It was a board company originally. And then you had Jobs, which was his marketing ability, his intensity, his passion, his energy.

• 22:23Speaker 03

  And perfection, perfectionism.

• 22:25Ed Mylett?

  Perfectionism, relentless work ethic. You're exactly, like 10 million percent agree with you on that. Speaking of intelligence, I didn't know I was gonna ask you this, but it made me think about it. I've asked it on about every fifth episode now, if I have an entrepreneur on. Which we're talking about intelligence here, knowing your own intelligence. We would have a really silly episode if I let you leave here and I didn't ask you about artificial intelligence. Because it's obviously, I just was watching a clip right before I came in here of Elon Musk, Elon, right? And I'm wondering how that's impacting your businesses and any counsel or advice you'd give to people about this wave we're currently in and where it's coming. Do you think it's overcooked, over exaggerated? It's bigger deal, how it's gonna impact businesses and yours?

• 23:10Speaker 03

  Well, it's not overcooked and it's not overhyped because it's here. And look, all I know is I'm probably on Claude 20 times a day myself.

• 23:20Ed Mylett?

  Wow.

• 23:21Speaker 03

  Okay, my, just, just myself. And so once I gave a speech called The Stagecoach and the Train, and the, the essence of the speech was the stagecoach company heard about the train, but they never paid attention to the train. They heard it moved a few inches and then it, but they were like, how's that train gonna go over water? How's that train gonna go around mountains? How's that train gonna go through mountains? Look, we're at the stagecoach and the train moment right now. The train is leaving the station. AI. Now, the problem with AI is the same problem you had back in the 1860s with the gold rush.

• 24:06Speaker 03

  The same problem you had, you know, with marijuana, everybody wanted to get into marijuana because that's, that's the next great thing. Whenever you have a gold rush, you're gonna have more fool's gold than real gold. You're gonna have more zirconian than diamonds. And, and for me, I'm not a gemologist. I, I, you, you, you spread all these things on there and say, John, which one's a diamond and which one's a zirconian? I don't know. So I'll tell you what I did. I just recently hired a very, very, very expensive guy from Amazon. That was in their AI. And why did I do that? Because I need a gemologist.

• 24:51Speaker 03

  I'm not a gemologist. I need somebody to tell me what are diamonds and what is zirconians? What's fool's gold and what's real gold? So what I would say to everybody is this, look, it's happening. I might, I mean, I'm already using AI in my call centers. We, we, we, we get 300, 3 million, 4 million calls a, a year. And so we're trying AI out right there, right now. But it is going to happen in a very big way. I can't tell you all the different ways I could use it in my law firm, but I'm already using it.

• 25:27Speaker 03

  But the big thing to be careful about is don't run out just because it's a fad, just because everybody's in AI. It's like, listen, I don't know if I offend anybody when I say this because I did, it's like crypto to me. I don't know. And if I, if I don't know, I don't buy. And with Lamar Odom is selling crypto, I'm also not interested in that. Seems like everybody's selling crypto's got gold chains and Russians in the front seat of a Ferrari. So I kinda, I kinda always watch who's selling what. And to me, the guys that are making money in crypto are the tolls getting to coming and going. Not, but I don't understand it. And I, and I tell you, I'm tempted to go there.

• 26:11Speaker 03

  And you know what? You know, when you lose money? When you're greedy, when you're greedy. And my greed is pushes me towards crypto.

• 26:21Ed Mylett?

  Yep.

• 26:21Speaker 03

  But I gotta keep saying to myself, John, you don't even know what it is.

• 26:26Ed Mylett?

  Yeah.

• 26:27Speaker 03

  So if I can't explain it to myself, and listen, I've been into Claude many nights trying to understand crypto. You know, I need, you know, I need to, somebody needs to write a book. They used to have all these book for dummies. Somebody needs to write a book called Crypto for Dummies.

• 26:43Ed Mylett?

  It's true.

• 26:43Speaker 03

  So I can understand it.

• 26:45Ed Mylett?

  Well, when you figure it out, send me an email or call me because I'm in the same boat. And by the way, same exact thing. I've dabbled, but I really don't know. And I certainly don't want to miss out on that gold rush, but I also don't know that it's not fool's gold. And I, I just literally don't know. I want to ask you something. Sometimes we can overcomplicate things in business. And one of the things I, I admire something about you, I want to just tell you this personally too. When I meet somebody young or even that's coming in a bit, the scariest person to me, and you talk about this in the book, to compete against, like if I have to compete against a company or a business or a person, the scariest person for me is the hungry one. Like they're hungry, right? Like it's an underestimated, undervalued trait, hunger, desire, like just flat out.

• 27:30Ed Mylett?

  It used to be talked about all the time with Napoleon. Now it's desire, like someone who wants it so bad, they're going, they'll, they'll sleep in the office. They'll, you know, and so I want you to talk about that, but also in your case, I don't know how old you are either, but we're both not young guys. Like this, we're, we're taking a Saturday right now and we're helping people. You're still hungry. And you've been a, in the metaphorical sense, financially, a very well-fed man. You're incredibly wealthy. You've built all kinds of different businesses. There's some thing in you that's that dog that got, you know, that thing, right? Like talk about that. One, how important hunger is. And two, how have you kept it as you've had so many successes in your life?

• 28:15Speaker 03

  Well, the very first book I wrote was called You Can't Teach Hungry.

• 28:22Speaker 03

  Okay. And people, sometimes people would say, what does that mean? And I would say to them, if I gotta explain that to you, don't read the book.

• 28:36Speaker 03

  Don't, don't bother. Because it's, it's just something in us. It goes back to the paper boy. It goes back to you at the golf course. It goes back to me selling candy in school. There is just, there is just something there.

• 28:52Ed Mylett?

  Look at your face change even when you start to talk about it.

• 28:54Speaker 03

  Right. There's just something there. And what it really is, I think at the end of the day, you get to a point where, you know, how much is enough? And, you know, I used to think, you know, at one point I thought 10 million was enough. And then I thought, I thought 30 million with your house paid off is enough. 30 million with tax-free bonds, get you 1.2 million a year free. And, you know, I'm living like a sheik on 1.2 million. I mean, with, with my house paid off. Because the number one check we write every month is the mortgage. But then what happens is you keep going. It's, and, and this is why I write in the book a little bit about youth sports.

• 29:38Speaker 03

  Why you see so many jackasses coaching youth sports? Because most people don't get to get up every day and win or lose.

• 29:48Speaker 03

  But in business, we get to win and lose, or win or lose every single day. That competition.

• 29:59Ed Mylett?

  Yep.

• 29:59Speaker 03

  That having an idea that this is a great idea. I just rolled out a new concept called Downtown Flavor Town. And it's with Guy Fieri, and it's basically Guy Fieri meets Dave and Buster's. So it's not, it's nothing new. It's nothing revolutionary. It's an arc. It's a redemption arcade with food and booze and bowling alleys. But, but I looked at, I go, Dave and Buster's has a monopoly on all this. What if I took a, a figure like Guy and matched it with that and my expertise and, and so I've built two of them. What I get, and last night I did a, yesterday I did a hundred and twenty, a hundred and twenty-two thousand dollars in my location in Myrtle Beach.

• 30:45Speaker 03

  I look, every morning I wake up.

• 30:47Ed Mylett?

  I love it.

• 30:47Speaker 03

  Numbers, numbers, numbers, numbers, numbers. But what about, is that, that, that business is not going to change my life at all. But you know what? The satisfaction of finding the location, building it out.

• 31:01Ed Mylett?

  Yeah.

• 31:02Speaker 03

  Saying this is going to work. And when it works, it's like a Broadway play. When you're there at that Broadway play that you've written, the music and the people are standing up and they're cheering you guys, I was right. I knew what they wanted. And there is a satisfaction. It's bigger than money. It's bigger than money.

• 31:22Ed Mylett?

  It's really well said, John. That's really well said.

• 31:25Speaker 03

  Yeah, it's just bigger than money. It's like, I figured out what I'm, I built an attraction. Everybody's like, oh my God.

• 31:34Speaker 03

  Called Alcatraz East. It's a history of crime and punishment in Pigeon Forge. And I built it. First, I failed. I built it in DC, and I write about this in the book. I built it in DC. I called it the National Museum of Crime and Punishment, but I couldn't do the building. I should never have gone to DC, location, location. It's too much, too many things are free. DC's tough. But I built this masterpiece. Now, the other thing about luck that we don't talk about is failure can still be your friend. Most people never use failure for the next thing. But I took that failure in DC. I go, you know what? This is, this was a masterpiece.

• 32:20Speaker 03

  I moved everything to Pigeon Forge, a tourist town. I built what looks like a prison in the eighteen hundreds.

• 32:31Speaker 03

  I call it Alcatraz East. It's the history of crime and punishment. The exact failure, I mean, everything in it's the same. Is printing money in Pigeon Forge. Print money. But you had to, I had to take that failure. I had to get over that failure and believe in what I had done. And then take that failure, rework it in a better location, in a better city. And so I would say to everybody out there, you know, it's very important that your failures turn out to be assets going forward because if failure just freezes you and puts you on the sideline, you fail for no reason. You got nothing out of that failure.

• 33:16Ed Mylett?

  It's really, really great point. I'm really glad that you said that. This is a little bit becoming like a masterclass on life and business. Morgan and Morgan, of all your businesses, almost no one listening to this has not heard of them. And I want you to speak to this for a second. I just really want to know your opinion. When I got into business, I'm fifty-five. So when I got into business, it was morally, it was really becoming, it was more important who you knew. Like, could you make connections, right? I feel like something's happened the last ten or fifteen years where it's not who you know. It's now who knows you and branding. What, how do you feel about that? Like, did you intentionally build this brand?

• 33:58Ed Mylett?

  And when you're building these other businesses, you've dropped the names specifically a couple of times here, which is smart, right? So how do you feel about how critical it is for somebody to either build a personal or business brand or both?

• 34:10Speaker 03

  Well, look, when I first started, you know, I, there was no computers on our desk. So, I mean, I remember when I first saw a BlackBerry for the first time. I was at a Yankees game with some guys in New York and they had all these BlackBerry. I was like, what are y'all doing? What, what are these things? You know, and I was like, it was like being on Mars. And I went back and I got my URL, you know, forthepeople.com. The next week I started thinking about what should my URL be?

• 34:38Ed Mylett?

  Wow, okay.

• 34:40Speaker 03

  But in the beginning, Morgan and Morgan was, it was me out there knocking on doors. I lived in union halls. I went and shot pool and threw darts and played shuffleboard with the plumbers and the pipe fitters and AFL. I mean, that's where the business came from.

• 34:55Ed Mylett?

  Okay.

• 34:57Speaker 03

  In nineteen seventy-nine, the Supreme Court said lawyers could advertise. You couldn't even advertise up until nineteen seventy-nine. Or seventy-seven, and Bates versus Arizona. And then I go, well, so there was other firms that were advertising. I didn't want to be a TV lawyer. I, I thought that was beneath me. But all these TV people were getting cases. They were sending them to me. And I was like, I was living out there, not their good cases.

• 35:26Ed Mylett?

  Right.

• 35:26Speaker 03

  I was like, if you're driven by and see a guy in a dumpster eating a Whopper, that was me. I was eating half eaten Whoppers out of the dumpster. But then I saw what was happening. The stagecoach and the train, and the train was leaving the station.

• 35:42Ed Mylett?

  Interesting.

• 35:43Speaker 03

  The state, and I had to make a decision because I didn't want to do it. I had to make a decision. Do I get on this train or do I ride this stagecoach, you know, into the sand? And I, and I decided to do it. And as it turned out, it was a big decision. I remember me and my wife were at the beach and the kids were little and, you know, it was risky. And I said, but this, this, I use those words, the train is leaving the station. And so I did it. Today, you know,

• 36:14Speaker 03

  every, if you ask ten people who own, who started Amazon, I don't know how many people could say Bezos.

• 36:21Ed Mylett?

  Right.

• 36:21Speaker 03

  It doesn't even matter.

• 36:23Ed Mylett?

  Right.

• 36:23Speaker 03

  And we don't care where the stuff's coming from. All we know is when we type in, you know, suntan lotion, it somehow is in our doorstep before we go to sleep. We just want it now. We just want it now. So I was good at marketing and I kept plowing my money back in. The people ask me all the time, how do you scale? The best way you scale is when you're young, take your profits and feed the businesses. A lot of people take their profits and buy boats and buy cars and houses they can't afford. I, I didn't make a million dollars till I was forty-one years old. Everybody thought I was making all this money.

• 37:05Speaker 03

  No, I was, I was flooding my money back in, you know, Orlando, then Tampa, then Jacksonville. And now, you know, my, my, my first year, my budget was a hundred grand, and this year we'll spend six hundred million in advertising. On all, on all, on all, on all things, on all places. So, look, marketing is here. It's, it's, it's here to stay. And the good thing about me is my firm has had such great results through the years that we have a lot to talk about.

• 37:45Speaker 03

  And, and at the end of the day, the proof's in the pudding.

• 37:48Ed Mylett?

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• 38:30Ed Mylett?

  So find your next fall favorites at Quince. Download the Quince app for app-exclusive offers or go to quince.com/ed for free shipping on your order and three sixty-five day returns. Now available in Canada and the UK too. That's Q U I N C E dot com slash ed. So you know, I've been trying to take my health and my morning routine to the next level. And I used to do a whole bunch of different stuff, tons of different supplements, and then I found all-in-one in a drink with IM8. IM8 is the way to simplify your supplement routine, finally, once and for all. Sixteen supplements replaced ninety ingredients across nine major organ systems in one drink. You can have all these supplements for two dollars and sixty-one cents a day.

• 39:12Ed Mylett?

  I've changed my mornings. The whole IM8 routine has changed my mornings. I feel great and I bring energy to the entire day. Go to im8health.com/edten right now, or click the link in the description and use code ED10 for a free welcome kit, five free travel sachets, plus ten percent off your order. That's code ED10 at im8health.com/edten. Code ED10 at im8health.com/edten. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Guys, I just want to step back because you're in a lengthy interview here. That lesson of investing back in, my father was not an entrepreneur, but he was a smart guy.

• 39:57Ed Mylett?

  And when I'd be making money, my dad, I'd say, Dad, should I buy, should I buy this? Should I buy that? My dad said, I'd put that money back into the thing you control, that you can drive the earnings on. And I'm sitting here today on this, in this conversation with this other very successful entrepreneur because I did exactly what he said. I took money back into that business. I tried to expand it. I tried to put capital in a place I could control its growth the best. Not in some other company, not even, that doesn't mean I didn't buy a bunch of investments, life insurance and real estate as I went along. I did. But my main investment was back into my own business on a very regular basis.

• 40:29Speaker 03

  And one, and one thing, and one, here's one thing that people forget about that. Every dollar you put in, you get to almost immediately write off forty percent.

• 40:39Ed Mylett?

  People do forget.

• 40:40Speaker 03

  People, that, that's a bit, that's a big lesson. Think about this. Think of every dollar you put in the stock market.

• 40:46Ed Mylett?

  Yep.

• 40:47Speaker 03

  You got to deduct forty percent. Well, the best stock market I've ever invested in, you're looking at it. And I bet you, and I will bet you this, the best stock market you've ever invested in, you're, I'm looking at it.

• 41:01Ed Mylett?

  Yep. I'm going to tell you right now, this last five minutes, one of the, by the way, no one's ever said what you just said in the history of nine hundred episodes on the show. And I'm telling you all, that is one of the most profound, best clips we've ever had on the show is what we just talked about, investing back in. But one of the reasons is, is that is a deductible. You got a forty percent return if you're an entrepreneur before you even got a return on your return. That was awesome. I ask you this, like, just a broad question, because we're gonna, we're limited time. You look back at your life from the paper route to now, and I'm, I just watched an interview with the guy from Nvidia, and they said, hey, if you knew now how hard it was to build what you were going to build, you know, and what would advice would you give the young you? And he really thought about it for a second. You know what he said? He goes, I probably

• 41:45Ed Mylett?

  wouldn't have done it. If I knew how hard it was going to be, I probably wouldn't have done it. I thought, well, that's an honest answer. That's a real entrepreneur. I mean, I don't know whether I agree with that or not, but that's a real answer. I'm wondering, let us into your life a little bit. Has this been worth it? All the risks, all the ups and downs, all, by the way, here's what I know about you, because you're an entrepreneur. You've had people betray you. You've had people talk bad about you. You probably had litigation. You probably had false starts. You probably had mistakes. You've probably had people take advantage. You probably made a couple of bad decisions. All of that to say, you're also one of the most successful men in the country, in your own right. Is all of that crap worth it as you sit there at your desk here on a

• 42:26Ed Mylett?

  Saturday morning? Was it worth it? Because someone listening to this is wondering, they're going through that hard part right now, and they may debating, they may be negotiating in their mind, debating it. Should I keep going? Is this worth it? What's the honest answer? And I'm very curious to hear what you have to say about it, because I don't know.

• 42:44Speaker 03

  Well, the honest answer is, like, building that upside down house when I was in my thirties, I would never do it today. What you, what we know is this, the reason insurance is so expensive for sixteen year olds, the younger you are, the more risk adverse, you, you don't, you know, you'll write, you'll, you'll drive out and squeal out and take crazy chances, because we don't, we don't, we haven't developed enough fear. And that's the advantage of youth. The advantage to youth is, you know, when we're swinging that bat, it's like, we're, we're, we're in a batting cage. We're just taking, we're

• 43:22Speaker 03

  just ripping. When you get older, you get a little bit more timid. The average, the, all the great, I write about music in my book, all the great music is written by people in their teens and twenties. There's not many people write songs. And so, what, but what I would say is, what, what I would say about that is, when I look back at all of it, and the same, I guarantee for you, if somebody had said to you, when you were eighteen, this is what your life's going to be, you would have said, how? Why?

• 43:56Ed Mylett?

  Yes.

• 43:56Speaker 03

  We're, we're, what, what's a podcast?

• 43:59Ed Mylett?

  Right.

• 43:59Speaker 03

  And because here's what happens in our life. First of all, you've heard this said before, the journey is the reward. For me, the climb has been way more fun than getting to the mountain.

• 44:13Ed Mylett?

  I believe you on that with you. I do.

• 44:15Speaker 03

  The climb, the climb, it's the chase. It's, it's, it's getting to win, and then going up and going up and going up and going up, and you're being successful, and you're growing. It's the climb is the joy. When you get to the top of Camp, Mount Kilamajaro, now you gotta go down. That looks harder, that looks harder to me than going up. Or you can just stay up there and walk around in circles, or what I choose to do is keep climbing new mountains, like downtown Flavortown.

• 44:44Ed Mylett?

  Very good.

• 44:45Speaker 03

  Or, or new offices. So, here's what life is. There's a great poem, and you've heard it by Robert Frost, the, two, I came to the road, to, to a fork in the road, and I took the road less traveled.

• 45:01Ed Mylett?

  Yep.

• 45:02Speaker 03

  I think I took the roads less traveled. And the end of that poem, Robert Frost says, I took the road less traveled, and that has made all the difference. When we come to these forks in the road, as young people, we don't really know what's down either road. We don't, we don't really know.

• 45:25Ed Mylett?

  Yeah.

• 45:26Speaker 03

  We're looking, we're looking at stars, but, but we might be walking off a cliff, or we might be walking into a gold mine. We don't really know. But sometimes you have to walk down that road to a dead end, and sometimes you have to walk back and keep walking down another road. That happens to us, too. But the exhilaration of winning, and the climb, you get to that, that next level, and you go, you know what? I was right. It's way, way, way more important than money, because for me, I'm not a, I don't live, I, I could, I could live a much better life, but for me, you know, the food I like is stuff like, you know,

• 46:09Speaker 03

  cube steaks with fried onions and fried potatoes and cabbage. I don't need, I'm not a caviar, you know, guy. I'm from Kentucky. I like, I like [BLEEP] out of the pressure cooker.

• 46:22Ed Mylett?

  So good.

• 46:23Speaker 03

  Green beans and pressure cooker. So, that's what it is now. And, you know, and listen, I will tell all the people who's listening, who's thinking about retiring, remember what Bobby Bowden said, once you retire, there's only one more big event.

• 46:40Ed Mylett?

  That's good. I needed to hear that, too, brother. Trust me. Sometimes I, I dance with that thought.

• 46:46Speaker 03

  And by the way, when you, and by the way, you know, you don't have to do what we did. I mean, look, the grind in the beginning was unbelievable. And the way I look at my life now, it's like this, I'm not over in Afghanistan fighting hand to hand to hand.

• 47:02Ed Mylett?

  You got it.

• 47:02Speaker 03

  I'm over at McDill in Tampa with drones, and I've got computers up, and at twelve o'clock, I leave the office, and we go to Carabas for, for lunch.

• 47:14Ed Mylett?

  You're right. It's all perspective.

• 47:16Speaker 03

  There's different ways to fight the war. And the older you get, the more, especially this day and age. Look, you're in Cleveland, I'm at the beach, and we're working.

• 47:25Ed Mylett?

  That's right.

• 47:26Speaker 03

  And, and what you're doing today is going to help your business, and what I'm going to do today is going to help my business. And we're still working.

• 47:33Ed Mylett?

  I was thinking, too, I'm going to ask you one last question, just sitting here, listening to you. How cool it is that we're, I, I, I do this, and yet it dawns on me periodically. How cool it is that people can listen in to something like this? This didn't exist twenty years ago, where you could listen to someone who's accomplished what you've done, and two guys just kind of chopping up about life and business and pull lessons from it. Like, this age we're living in, if you really want to go for it, there's no shortage of information between AI, between a podcast like this, like, this is just really a blessing. Like, even for me to sit here with you and, and, and have this conversation, it's like, what a great time to be alive and, and to decide to do something great and make your dreams come true. So, you just, that's how much I'm grateful for the conversation.

• 48:15Speaker 03

  And listen, and you're in the same boat, you're younger than me, but look, where did we get our information before? We just read books, books. Look, just, just, I couldn't read enough, you know, The Millionaire Next Door. I mean, I just reading, reading, reading. And now, we get to, you know, watch Elon Musk, or Jeff Bezos talk about, or Warren Buffett, you can't get enough of that guy.

• 48:39Ed Mylett?

  Yep.

• 48:39Speaker 03

  And it's some planet books to a degree.

• 48:42Ed Mylett?

  You're right. But by the way, you and I are both still avid readers, and that's one lesson, too. I want to ask you this last thing. This is just, has nothing to do with business. It's just like an eclectic thing. You're talking about how, like, you like cube steak or whatever. You're a quirky, interesting dude. So, my son, I said, find something on this dude I can ask him about, that's kind of unique. And so, you could collect art, which I'm sure you have done some. You could collect lots of different things. Is it true, and why the heck does you do it, that you own OJ's Bronco and Ted Bundy's Volkswagen? Is this true? Is that a fact?

• 49:12Speaker 03

  I own, that's in my crime museum in Pigeon Forge. The, the grand finale, when you go, I got everything. I got, listen, I got, you remember the movie when Al Pacino said, say hello to my little friend?

• 49:24Ed Mylett?

  Of course.

• 49:25Speaker 03

  I, I own my little friend.

• 49:27Ed Mylett?

  You do not.

• 49:29Speaker 03

  I own, I own, I own Martin Luther King's death mask. I own so much memorabilia, crime memorabilia, but the, the, at the end, because I know people like cars. Americans are fascinated with cars. I drive out, there'll be people, you know, with Corvettes, you know, at a parking lot on a Saturday, thousands of Corvettes with the hoods. I'm like, what are they doing? But they like it. So, what I did for my museum, I said, look, I'm going to have grand finale, it's going to be cars. And so, what I got is the grand finale, I got John Dillinger's sedan, that he got shot through, Bonnie Clyde's

• 50:08Speaker 03

  death car from the movie, Ted Bundy's VW. I just got the Murdoch golf cart from the Murdoch killing.

• 50:17Ed Mylett?

  Do not have that.

• 50:19Speaker 03

  John Bonet's bicycle, but the, but the grand finale is OJ's Bronco.

• 50:24Ed Mylett?

  Oh, my God.

• 50:25Speaker 03

  You know, that's the Mona, that's my Mona Lisa.

• 50:30Speaker 03

  And, and my museum. So, anybody listening, Alcatraz East, Pigeon Forge, Tennessee, Flavortown's right behind us, and right down the road is Wonder Works. You can, you can do all sorts of things in Pigeon Forge, Tennessee.

• 50:45Ed Mylett?

  You're a force, man. Now, I've done a lot of podcasts. None of them have finished this way. That was damn good. Hey, John, I've enjoyed this very much.

• 50:55Speaker 03

  Me, too.

• 50:56Ed Mylett?

  Thank you. And by the way, everybody, John's book is Life is Luck. If you think this was entertaining, imagine the book. You're going to learn a ton as well. So, John, thank you. Everybody else, God bless you. Max out your life.

• 51:11Speaker 02

  This is the Ed and Myron Show.

• 51:17Speaker 04

  Mr. President, my company for me of the explosion on our rig on October 2nd. Causing massive water displacement and triggering a tsunami. They all keep the blame on me. Tom Cruise is.

• 51:28Speaker 05

  Digger got us into this mess, and Digger's gonna dig us out. From the director of Birdman and the Revenant.

• 51:34Speaker 06

  What would happen if I stopped going? You start, you freeze in there, that's what.

• 51:38Speaker 05

  With great power comes great deniability.

• 51:41Speaker 06

  I'm not the first nanny.

• 51:42Speaker 05

  Digger. See the trailer online. Only in theaters October 2nd. Rated R. Under seventeen. Not a minute without parent.

• 51:47Speaker 07

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