Jasmine Star - Social Media Mastery

Today's podcast brings an incredibly inspiring and knowledgeable woman named Jasmine Star. Jasmine has an incredible story. She had the courage to drop out of law school to chase her dream of becoming a professional photographer. After building a wildly successful wedding photography business, Jasmine has become an expert among social media strategists. In this interview, we go through very detailed strategies on how to improve your social media engagement, your platforms, your posts, and your pages. This is an entire strategy session on how to upgrade your social media game. This conversation is loaded with specific details, that if implemented, will have a dramatic positive impact on your business. The content here is amazing! I found myself writing notes and implementing this information as soon as the interview was concluded. This is a must-watch for all levels of skill and experience in the world social media. Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Ed Mylett?

  I hear so many small business owners say the exact same thing. They just never have enough time in the day. Well, I measure time differently. I've compressed, condensed, heck, I've bent time. My first day is 6:00 a.m. to noon. My second day starts at noon and goes till 6:00 p.m. And my third day, 6:00 p.m. to midnight. I now get 21 days a week. Stack that up over a month, over a year, over five years, and my life's completely different than it would have been otherwise. And if you want to win as an entrepreneur, you have to compress your time, too. And you definitely can't afford to waste it. Waiting weeks on a big bank for capital? Your best bet's to work with my friends at Cardiff. They know how to compress time for entrepreneurs. They get your business approved in minutes and funded the very same day. They're America's favorite small business lender, and for good reason.

• 0:45Ed Mylett?

  Over 20 years in business, over $12 billion deployed to small business across America. Stop letting bank delays slow down your momentum. Head to cardiff.co/ed. That's cardiff.co/ed. Cardiff.co. Real growth, fast funding. Cardiff. Borrow better.

• 1:01Speaker 01

  Mr. President, my company, for me, of the explosion on our rig.

• 1:05Speaker 02

  On October 2nd.

• 1:06Speaker 01

  Causing massive water displacement and triggering a tsunami. They all heap the blame on me.

• 1:11Speaker 02

  Tom Cruise is. Digger got us into this mess. And Digger's gonna dig us up. From the director of Birdman and the Revenant.

• 1:18Speaker 03

  What would happen if I stopped drilling? You stop, you freeze to death, that's what.

• 1:22Speaker 02

  With great power comes great deniability.

• 1:25Speaker 03

  I'm not the first nanny.

• 1:27Speaker 02

  Digger. See the trailer online. Only in theaters October 2nd. Rated R. Under 17. Not a minute without parent.

• 1:34Speaker 04

  Welcome to the Ed Mylett Show. The place for leaders, dreams, and champions.

• 1:42Ed Mylett?

  Welcome back to Max Out with Ed Mylett. I am so fired up about today's program because what we're going to do is going to directly affect your business and in your life. Because to my left, this wonderful woman here is a social media strategist. She's an expert when it comes to social media and helping you grow your following and your platform. So Jasmine, this is Jasmine Star, everybody.

• 2:02Jasmine Star?

  Hi, guys. How are you? I'm so excited.

• 2:03Ed Mylett?

  I'm excited, too.

• 2:04Jasmine Star?

  Thank you. Thank you for this.

• 2:05Ed Mylett?

  So fired up. And I was telling Jasmine that if our on-camera stuff is even half as good of what we've been talking about off-camera, this is going to change your life.

• 2:13Jasmine Star?

  We're gonna bring it. We're gonna bring it. I mean, let's go.

• 2:15Ed Mylett?

  Let's go.

• 2:16Jasmine Star?

  Let's get to the meat. Let's go.

• 2:17Ed Mylett?

  I love it. I love it. All right, let's do that now. Let's start, let's talk a little bit about you first because I think they have to have a context for this amazing following that you've already built. And I want them to know why you can help them so much. So. I want to go all the way to kind of your adult life almost, right? Because like a lot of people watching this, Jasmine was kind of living a script and was chasing a dream and that dream sort of ended and she had the courage to make a transition to really chase her real passion, her real gift. And so, you were in law school, right?

• 2:45Jasmine Star?

  I was.

• 2:46Ed Mylett?

  You were, and so you're chasing that. Was that like your goal or was it like a family goal? I'm curious.

• 2:50Jasmine Star?

  Ed, I come, first generation Latina. My father is Mexican, my mother is Puerto Rican. And my father's an immigrant. And so, he was basically trying to pursue the American dream.

• 3:01Ed Mylett?

  Yep, education.

• 3:02Jasmine Star?

  Education.

• 3:02Ed Mylett?

  Yeah.

• 3:03Jasmine Star?

  And they never once asked us to pursue education because they themselves never pursued education. My father barely, my dad didn't learn how to read until he was 23 years old.

• 3:10Ed Mylett?

  Wow.

• 3:11Jasmine Star?

  So, I mean, this, just they valued education because they looked at it as like a key.

• 3:16Ed Mylett?

  Yep.

• 3:16Jasmine Star?

  Like a passport out of where we were in the hood, in the barrio. Like, it was who we were. I'm still in love with how I was raised and the history that comes with it. But, in my mind, the way that I made my family proud or the way that I was able to pursue my dreams would be through higher education.

• 3:33Ed Mylett?

  Yeah.

• 3:33Jasmine Star?

  And I think, looking back, it was me trying to take the safe path. Typical immigrant child is like, hard worker, top of the class, be there, on time, above the rest.

• 3:42Ed Mylett?

  Yeah.

• 3:43Jasmine Star?

  And I finally had this moment of reckoning of like, is this the thing I want to do?

• 3:47Ed Mylett?

  Really? While you were in law school?

• 3:48Jasmine Star?

  Yes, when I was in law school. In 2005, unfortunately, during my first year of law school, my mom got the news that she had a relapse of brain cancer.

• 3:56Ed Mylett?

  Oh my gosh.

• 3:57Jasmine Star?

  It was an eight-year battle and it was so long, it was so hard. And the doctors had decided that her time had come. They were going to stop chemotherapy, they were going to stop the brain surgeries. And I received this phone call there in law school and it was such a difficult, hard time in my life. I wasn't happy in school, I wasn't happy with where I was and the decisions that I was making. And I walked in and I was on full scholarship at UCLA.

• 4:17Ed Mylett?

  Oh my gosh.

• 4:18Jasmine Star?

  Mm-hmm. And I walked in and I said, you know, I think I need to be at home with my mom. I'm gonna come back to school. Like, I'm gonna come back, I just need to be with my family. So, in 2005, I dropped out of law school. In 2005, I moved home. In 2005, I watched my mom lay listlessly on the couch for months at a time. And it was at that time that my boyfriend, my high school sweetheart, said, "We need your mom to see us get married. That's the thing that she wants." So, we planned a wedding in three months. And in 2005, I remember sitting on a table, very similar to this circular table, across from... My newly-minted husband, and he says, "What do you want to do with your life? Like, where will you find happiness?"

• 4:54Ed Mylett?

  JD asked you this?

• 4:55Jasmine Star?

  Yes.

• 4:55Ed Mylett?

  Okay.

• 4:56Jasmine Star?

  And I looked across from him and I said, "I want to be a photographer."

• 5:00Ed Mylett?

  That's pretty artsy from going to this very committed law path, right?

• 5:03Jasmine Star?

  Especially because his response was, "Well, don't you need a camera?" I didn't even have a camera. I didn't have a camera. I did swear, didn't have a camera. I said, "If I had a camera..."

• 5:13Ed Mylett?

  That's awesome.

• 5:14Jasmine Star?

  "If I had a camera, I really think I could do this thing."

• 5:17Ed Mylett?

  If I had a camera, I think I'd be a good photographer.

• 5:19Jasmine Star?

  Yeah. So, 2000, Christmas 2005, I unwrapped a camera. But I didn't open the camera, because I felt like 2005 was such a hard year in my life. On January 1st, 2006, I unboxed my camera. And in that same year, against all odds, the doctor said, "Your mom's not going to walk. She's not going to talk. She's going to slowly go back. She's in a retreat." And against those odds, my mother walking down the aisle, she began to walk, she began to talk, she began to drive, she began again to cook, even though she's a terrible cook. I mean, my mom's mom, if you're watching, I'm sorry. She's just, it was like burnt offerings. You know, it's like, "Oh, well, mom made it. Let's eat it." Um, and I think that she had a second chance at life.

• 5:59Ed Mylett?

  Wow, that's wonderful.

• 6:01Jasmine Star?

  And I think that I had a second chance at life. Like, I made a decision, I'm not going back to law school. I'm going to do this wild, crazy thing that I'm wildly unqualified to do.

• 6:08Ed Mylett?

  Who got you the camera? I'm just curious.

• 6:10Jasmine Star?

  JD.

• 6:10Ed Mylett?

  JD did.

• 6:10Jasmine Star?

  Yes.

• 6:11Ed Mylett?

  Yeah, JD's here, by the way, everybody. And so, I kind of figured it was him, but I just wanted to make sure that's who it was. So, he was instrumental in getting you to even think about your dream.

• 6:19Jasmine Star?

  Absolutely.

• 6:19Ed Mylett?

  By the way, that takes such huge courage, because that's a very traditional path.

• 6:23Jasmine Star?

  Yes.

• 6:23Ed Mylett?

  And it is true that most of my friends who are first generation here, education is emphasized so heavily. Were you concerned at all you were letting your family down? Did it ever enter your mind?

• 6:33Jasmine Star?

  I distinctly remember sitting at an Italian restaurant in West Los Angeles. I called my father. My father is one of, like, my dearest, sweetest, most powerful friends. He's a beacon. He shows me how to be strong. He shows me how to be humble. And I called him and I asked him to meet... And we're sitting at this small table for two and I sat across from him and I said, "I think I want to make a really hard decision. I'm so wildly unhappy. I don't want to let you down." And he said, "How could you possibly let me down? You far superseded anything we could have imagined." So to have your father's blessing, yeah, absolutely, absolutely. And it was such great advice because I'm happy, I'm successful, I'm living life on my own terms. And as a dad, I think you would want that for any parent.

• 7:09Ed Mylett?

  You do. And that's, by the way, a great lesson for parents who are watching this, by the way, is that it's their path, it's their script, it's their life. It's not the script you give them. And I want to acknowledge one thing because you've become this unbelievably successful person in that space, kind of, because you've used that background and then increased it even to the social media space. But I got to tell you that it takes, I want those of you that are listening to this, many of you that are watching this, you right now know you're living someone else's script. You're not chasing your dream, right? And you're the leading character of your life. You're the author. You and God are the author of the story of your life. And anytime you can step into your dream, you can have the courage to step out and start pursuing that. So I want to acknowledge that because you're not sitting here with me, you haven't changed all the lives you've already changed, and the millions more you're about to change if you didn't make that decision and if JD

• 7:54Ed Mylett?

  didn't have the vision to ask you that. So I want to challenge you all to have the courage to chase the real you, the authentic you, your real dream. And so in doing that, you started really out in the photography business, really getting into the space of it, ended up being where you became one of the most sought-after photographers in the wedding space. Isn't that true? Kind of everywhere. So that started. Talk about that for a second. And then how did that end up? Take me through that. And then how did you end up in the social media space in the first place? How'd that happen?

• 8:19Jasmine Star?

  So I unwrapped the camera in 2006. And by 2009, I was voted one of the top 10 photographers in the world.

• 8:23Ed Mylett?

  That's amazing.

• 8:24Jasmine Star?

  In 2010, voted top most influential photographer. And in 2012, voted top most socially influential photographer. So we kind of just started off in this niche of a market and then expanded into this creative space. And I started teaching people how to run better businesses and leveraging just what you have. I didn't have money. I didn't have resources. I had nothing. I mean, I barely got a camera. You know, it's just like, so, living on the dream, like, we had no money. My husband was a startup at the time. Our big date nights was Taco Bell. In front of the fireplace, like we were living the high life and it was great and it was beautiful because you understand the grind and you understand the hustle, but you're so thankful for it.

• 8:57Ed Mylett?

  And that's what makes today so special, right?

• 8:59Jasmine Star?

  Absolutely, absolutely. I don't pass by a Taco Bell without doing a sign at the cross. I'm like, yes, gone are those days. Thank you, thank you God, thank you God.

• 9:06Ed Mylett?

  It's funny, I had that with Taco Bell too because my first office was on the roof of the Taco Bell.

• 9:10Jasmine Star?

  Oh, did you smell like refried beans for days?

• 9:12Ed Mylett?

  No, I did. And I lived on, it's horrible, I lived on those burritos, but I literally had the same refill Mountain Dew cup for like two years because I was so broke. So Taco Bell, we're not advertising, it's like instrumental in both of our lives. This is kind of crazy here, right?

• 9:24Jasmine Star?

  Absolutely, absolutely.

• 9:25Ed Mylett?

  So you become this, that's crazy, you unwrap a camera and within three or four years, you're one of the most recognized photographers on earth. That's amazing, right? So how did you, I want to now segue into like, this lady is unbelievable about, we're about to talk about. So if you're in the space where you think, I want to learn to really grow my social media following, where do I begin? Because she said to me, I was the queen of having no resources, no money, no background, no anything. And she's turned this into, if you go to her Instagram page, which you should, we'll talk about that as we go. You're going to see this following she's built. But the first thing I noticed on your social media stuff, can we get into this stuff?

• 10:00Jasmine Star?

  Yes, let's get into the niggery.

• 10:01Ed Mylett?

  Because she wants, she wants to teach and I, we're saying, we're going to slay this for you today. So this is now, if you're driving, you're starting to take notes somehow by pulling over, right? Because here we go. Your page, the first thing I noticed about your page and your website, but we'll stay on the social media website stuff first, is it looks like you. In other words, it's a reflection of you. You know, it's a beautiful page. Like when I see it, I see you, just the colors, the layout of it, etc. Did you do that on purpose and what advice would you give to somebody about just starting out on social media with the look of their page or what they should post, anything like that? Is that done on purpose for you?

• 10:38Jasmine Star?

  Absolutely. There was a point in time, like if anybody's interested and wants to verify, maybe I need somebody to testify.

• 10:44Ed Mylett?

  Okay.

• 10:44Jasmine Star?

  Somebody can go back to my Instagram feed in 2014. By 2014, I was always already an internationally recognized photographer. I had built a brand. I was sought after. I was working with magazines. So basically at the top of this photography game.

• 10:56Ed Mylett?

  Yeah.

• 10:57Jasmine Star?

  But my Instagram looked like a five-year-old was running it.

• 11:00Ed Mylett?

  Really?

• 11:00Jasmine Star?

  It was a hot mess. It had no vision. And in 2015, I saw other people using it for their business. I saw other people making money. And I thought to myself, I'm in the position to, and I have no idea how to get started. So I just took a step back and I understood. I started looking at other accounts that I found admirable. And I noticed that number one, they showed up consistently.

• 11:20Ed Mylett?

  Okay, what do you mean by they post consistently?

• 11:22Jasmine Star?

  Yes, they're on like anytime you want to grow a platform, any social platform, you must make the commitment to say, this is how often I'm going to show up. I recommend at minimum once a day.

• 11:30Ed Mylett?

  Okay, is that different, let's get grandular here.

• 11:32Jasmine Star?

  Yeah.

• 11:32Ed Mylett?

  Is that different on, based on the platform? In other words, if you're on Facebook or Instagram, is it the same apply to you?

• 11:38Jasmine Star?

  At minimum, once a day.

• 11:39Ed Mylett?

  At minimum on either one, once a day?

• 11:41Jasmine Star?

  I would say on both of them.

• 11:42Ed Mylett?

  Okay.

• 11:43Jasmine Star?

  I'm on, I'm every day, I'm on Twitter, Instagram and Facebook. I am most active on Facebook, even though my audience is most engaging on Instagram.

• 11:50Ed Mylett?

  Got it.

• 11:51Jasmine Star?

  Trying to figure out, like with every algorithm change, you have to treat the platform as if you're going on a new date with somebody.

• 11:56Ed Mylett?

  Yeah.

• 11:56Jasmine Star?

  Like, how are you doing? Let me see, how is this changing for us? And so I think it's really important for me to create content on a consistent basis. And with Instagram, engagement matters the most.

• 12:05Ed Mylett?

  Okay.

• 12:06Jasmine Star?

  So it's like by you showing up every day, you're basically creating a little template for yourself. When your audience responds, you say, oh, let me double down on these types of posts.

• 12:14Ed Mylett?

  Okay.

• 12:15Jasmine Star?

  When they don't respond, this is a very clear indication that they don't want to, they want to see less of that from you. So instead of us being so tethered to this idea, it's like, I'm a real estate agent, I must show houses. I'm a real estate agent, I show keys, opening a door. It's like, but when you post photos of you walking through the house, or you delivering champagne to new homeowners, and that gets a ton of interaction, show the champagne to the homeowner.

• 12:35Ed Mylett?

  Wow, how powerful is that? You just taught me something, because I seem to, even on my, thank you. I hope everybody caught that, because I make that mistake myself. It's like, I kind of have these posts that I know everybody should like.

• 12:45Jasmine Star?

  Yes.

• 12:46Ed Mylett?

  And they don't.

• 12:46Jasmine Star?

  Right.

• 12:47Ed Mylett?

  And I keep creating the same one, thinking, and every single time, it's the same genre, the same look, the same thing.

• 12:53Jasmine Star?

  The market has spoken, homie.

• 12:54Ed Mylett?

  But it's so true, though, like, I'm glad you're saying that, like, the market will speak to you. This is huge, right? So, so you're watching what the market indicates, that's powerful. Is your content the same on it each platform?

• 13:06Jasmine Star?

  That's a great question. Now, the answer used to be no. I was trying to create content independent of each platform, trying to show up, and I realized that I just didn't have enough time in the day.

• 13:14Ed Mylett?

  Yeah.

• 13:15Jasmine Star?

  So what I decided to do is to create content on each platform, but I wasn't sharing it on the same day or the same time.

• 13:21Ed Mylett?

  Oh, wow.

• 13:22Jasmine Star?

  Because oftentimes, studies have shown that when somebody, there's a high likelihood that if somebody's on Instagram, they likely have a Facebook account. And if they're scrolling through Instagram, they might pop over to Face They're on their social at the same time. And so if they like both my Facebook page and my Instagram account, there's a good chance that they're going to see the same content. And I don't want to make it feel like I'm not paying attention and fostering unique conversations in each of those platforms. So hypothetically.

• 13:44Ed Mylett?

  Right, keep going, I'm ready.

• 13:45Jasmine Star?

  Okay, good. If I post like a post on Tuesday morning on Instagram, I might post that same post on Thursday night on Facebook. I might post it on Wednesday afternoon on Twitter. I'm just trying to regurgitate the content, but making sure that it's specific. Now, I'm just going to go off and jive a little. Jive, riff. And look, I'm not even cool, I don't even have a top quote. On Instagram, what I see a lot of business owners doing is taking the same photo and automatically pushing it to Facebook. Which is a big no-no. You can use the same photo, but what I want people to do is to independently upload to Facebook. Because the thing that happens is that at mentions on Instagram and hashtags on Instagram that are highly effective don't translate over to Facebook. And so what people say are, they see broken at mentions,

• 14:29Jasmine Star?

  they see hashtags that don't work or don't lead anywhere. And so what happens is subconsciously, as viewers are watching this, they're saying, "Oh, Bonnie, the real estate agent, is having a conversation on Instagram, but she's just really depositing over here on Facebook." And then people wonder, "Why aren't people engaging with my content here on Facebook?" It's because you're not having the conversation on Facebook. Same photo, bring it over here, no more at mentions, you're going to be tagging other pages that are like relevant to the conversation you're having. The conversations exist in both platforms, but in a way that people are engaging on those platforms.

• 14:58Ed Mylett?

  This is huge, what you're saying, because that's another mistake I've made. Another mistake I've made is I've sent it over there, and you're exactly right, the hashtags are there, and I can tell, they kind of know I'm just dumping over to Facebook sometimes.

• 15:08Jasmine Star?

  But I did notice on Twitter, you're banging on Twitter, you're not pushing over your Instagram photos to Twitter, you're doing independent uploads, I watch.

• 15:14Ed Mylett?

  Well, here's why I don't, by the way. So I was doing that. What she's referring to is I used to just send my Instagram post over to Twitter, and I read your blog, maybe.

• 15:22Jasmine Star?

  Shut up!

• 15:22Ed Mylett?

  No, I did, I read your blog.

• 15:23Jasmine Star?

  Get out, Ed, get out!

• 15:24Ed Mylett?

  No, that's true. If you look, I'm pretending like I'm hearing this for the first time, but the truth is, I've made the mistake on Facebook, but on Twitter, I learned from your blog. I'm like, wow, like, she's exactly right. I'm just dumping, my Twitter followers started to figure out, like, what's the point of following him on here? And so. So this is, this is so good, so good. Okay. Talk about the hashtag thing for a second.

• 15:44Jasmine Star?

  Yes.

• 15:45Ed Mylett?

  How do I know if I'm on Instagram, let's say? What hashtags, you did a blog on this, I thought was just, by the way, let me step back. She has a blog that will absolutely change your planet. How do they get your blog? Just tell them that real quick.

• 15:57Jasmine Star?

  Jasmine Star Blog.

• 15:57Ed Mylett?

  Jasmine Star Blog, just so you know, guys, let me tell you something. I read this blog and it helps me and I have a pretty dad gum big social media following. And I, I implement what she recommends on there very regularly. One of the things you wrote about on there, it's so good, by the way, it's so good. One of the things you recommended on there was about finding out what hashtags your consumers or your clients are inclined to look for. Talk about that for a second.

• 16:21Jasmine Star?

  Okay, so first let's back up a tiny bit.

• 16:24Ed Mylett?

  Okay.

• 16:24Jasmine Star?

  We need to identify each of us as independent business owners, who we are marketing to.

• 16:29Ed Mylett?

  Okay.

• 16:29Jasmine Star?

  And we don't mean this loosely. I mean, I, I'm a firm believer of sticking a claim in the ground and saying, my content is for this single person. And that rubs a lot of people the wrong way. Because people say, well, I'm, I'm gonna create content for whoever wants to buy what I'm selling.

• 16:43Ed Mylett?

  Yeah.

• 16:44Jasmine Star?

  And that's true in theory, but if we're trying to build a brand and have long-term sustainable growth, it's very good to niche a market. Now, just because you niche doesn't mean that you won't appeal to other people. I believe, based on your content, you have a very like large male following.

• 16:58Ed Mylett?

  Yep.

• 16:58Jasmine Star?

  But it doesn't feel like, I don't feel like I can't follow what you're doing. I just know that you're creating content that appeals to a specific gender and I think that that's great.

• 17:06Ed Mylett?

  Right.

• 17:06Jasmine Star?

  I think it's powerful because you're saying, this is my tribe, this is who I'm going for, other people are welcomed.

• 17:10Ed Mylett?

  Yes.

• 17:10Jasmine Star?

  So it's important that you do that. So you're already one great step in there.

• 17:13Ed Mylett?

  Okay.

• 17:14Jasmine Star?

  Once you understand who you're marketing to.

• 17:16Ed Mylett?

  Okay.

• 17:16Jasmine Star?

  When you have that person in their mind, like that person's a real person. You know how old they are, you know if they're married, do they have kids, where do they live, how much money they make, what car do they drive, where do they go on vacation, what was the most recent YouTube video that they watched? What pages on Facebook do they like?

• 17:27Ed Mylett?

  Okay.

• 17:27Jasmine Star?

  Get in their mind.

• 17:28Ed Mylett?

  Okay.

• 17:29Jasmine Star?

  Then you create content for them.

• 17:32Ed Mylett?

  Yeah.

• 17:32Jasmine Star?

  Not like, this is a promotional piece for my business.

• 17:35Ed Mylett?

  Right.

• 17:35Jasmine Star?

  This is, how can my business help you?

• 17:37Ed Mylett?

  Yep.

• 17:37Jasmine Star?

  How can my business empower you?

• 17:39Ed Mylett?

  Yes.

• 17:39Jasmine Star?

  Or, or how can my business diminish fear? We want to make sure that our social media endeavors really hone in on that because there's too many people in the fitness space, there's too many photographers, too many graphic designers, there's too many bakers, there's too many people doing the same damn thing.

• 17:53Ed Mylett?

  Yeah, you're right.

• 17:54Jasmine Star?

  How do we stick out? Our messaging comes, it's not about our business, it's what our business does for you.

• 17:59Ed Mylett?

  Oh God, that's huge.

• 18:00Jasmine Star?

  And so when we do this, so now, now that we're here, we brought it up, we built it up. Let's get into hashtags.

• 18:05Ed Mylett?

  Okay, that is huge what you just said though. Let's stay there. It's what you're, I'm giving it to you. What your business does, right? Not, so, oh my gosh, that's big time, big, big time. All of you, no matter what your platform is, because I want to just say, share something with you. I struggle with that, just because I watch guys in my space, the men in my space, right? And I can tell like, certain people, I won't name who they are, but I can tell they're really get, their guy is only a 25-year-old below in male, right? Or theirs is just a fitness person. And for me, I really do want to appeal to everybody that is appealable with my content. Whether it be a woman, or a man, or a guy my age, 47, or a 24-year-old. And so, it's, it's, I do try to think about that because the market is so big.

• 18:46Ed Mylett?

  And so I want to acknowledge, I do what Jasmine said, when I'm creating content, I do think about, because my market is vast. How do I appeal to all these different people with the, with the content that I'm creating? Knowing I can't reach everybody with every post. And so, so huge about what your business does for me, right? So, talk about the hashtag thing now.

• 19:04Jasmine Star?

  So now that we know who we're talking to. Now that we know that we're talking to the 25-year-old who lives in Chicago, who's, has a side hustle, but during the daytime, he's driving Uber. Like, I mean, I want you to get really granular, who is this person? Because when this person becomes real to you, you create content that appeals to them, and then you are really smart with your hashtags. So for instance, if you're creating entrepreneur content, the knee-jerk reaction would be to hashtag entrepreneur, business startup, business-minded. And then what happens is the other people in your industry and sphere are using entrepreneur, business-minded, hustler. So then we wonder, why are people only in my industry following me?

• 19:48Jasmine Star?

  Because you're only using hashtags that industry peers are using. So now, if we go back and we say, how does? How does Seth, living in Chicago, driving Uber, who has a side hustle, he wants to become a videographer? How do I, as in my shoes, if Seth was my ideal client, how do I create social media content for Seth? I'm using masculine-driven images. I'm making references that a 25-year-old guy would like and know and understand. I'm making music references to who I think he's listening to, hip-hop references, what kind of car does he drive for Uber? Like, I'm creating content that gets into his psyche, because any time a consumer of social media is looking at a piece of content that feels like it's tailor-made for them,

• 20:30Jasmine Star?

  they will follow, they will spend more, they will wait more, they will support more, they will evangelize more. Tailor-made content allows you to build a tribe. Now, I'm not about metrics. I mean, it's great that we have all these numbers, and that's fantastic. But really, I firmly believe, I firmly believe, as God has a witness, a business will go farther with 1,000 avid followers than 10,000 followers who are just passive, "I'm gonna scroll on by."

• 20:55Ed Mylett?

  100% agree with that.

• 20:56Jasmine Star?

  So we build a tribe, but you build a tribe by creating content that people want to see, and then insert yourself in social situations. Because then, if I was creating content for Seth, I'm not hashtagging "entrepreneur", because Seth doesn't identify yet with being an entrepreneur. What does he identify with? Well, the music that he's listening to, the side hustle. If he listens to podcasts like Ed Mylett, I might be hashtagging your podcast, so that when he's like, "Oh, this podcast, how does Jasmine's information come here? Who is this person?" Oh, she's creating content for me.

• 21:23Ed Mylett?

  Is that what you mean by inserting yourself in social situations?

• 21:26Jasmine Star?

  Yes, social conversations.

• 21:27Ed Mylett?

  Social conversations, okay. And so, this is huge. How do you feel about? This is the best stuff we've covered on here about this topic by far. And it's learning for me, like, educating for me. How do you feel about? Thank you, by the way, because people are getting huge value out of this. How do you feel about, now, once you're building that engagement? Because I agree, I'd rather have 1,000 engaged followers than 10,000 who pass through and scroll through my stuff. That's the other point I want to make to you, is I see certain people in my space, they post too much stuff, and it becomes this blur of nothingness that I don't want to see. How do you feel about engaging with your followers? So, or do you recommend people engage, reply to comments? Do you recommend they like comments? Do you recommend they engage on other people's pages who are in a similar genre? How do you feel about that?

• 22:08Jasmine Star?

  Ed, let's talk. We're gonna get, we're gonna get into tactical stuff. And what I'm gonna say is, as the audience is watching and listening, I want them to understand that I know and I feel and I trust that I'm going to ruffle some feathers. I know that I'm gonna make people uncomfortable. I know I'm gonna piss some people off. Avoid the shutdown, right now. I want people to be open. Instead of poking holes at the things that I'm saying, I want you to be, avoid the ways to make reasons why you can't do it. And find reasons that you will. Okay, so, people say, "I don't have enough time." But you have to understand, what is the role in your business? If you do not want to be the head of your company, if you do not want to be the visionary,

• 22:50Jasmine Star?

  if you don't want to be lead of, if you don't want to be the driver of lead acquisition, then bring somebody on the outside who is, and let them drive those conversations. But if you want to build a personal brand, if you want to be the driving force, then you must be the one navigating those conversations online. You can go through, and I'm really proud of this, Ed. I respond to the best of my darn ability to every DM, to every comment. I know you do, because we come from this, that we understand the value of saying, "I see you." The fact that you took 10 seconds to write this for me, I'm gonna respond back to you. It's not scalable. But the unscalable builds a team of evangelists who become ride or die in what you're doing.

• 23:28Ed Mylett?

  1,000% agree with you. I love what you said about "I see you," because that's really what I feel like I'm doing. It isn't scalable to a point. I'm at a point now where we've been discussing, like, how many more can I do? And I get a couple thousand a day, right? But I'm, I'm blown away by people who only get 25 a day, or 40 a day, who don't engage with their groups. It's like, it's incredible. So, one way to engage is that. And by the way, I want to also say this to you. This is why you want to get involved with us. This is just a, we're just scratching the surface here. One thing about content, too. A lot of you struggle with having enough of the photos to post. You can't, you can't post every picture just of you. There's gotta be stuff that makes a statement. And Jasmine, and I say this because I so believe it'll serve many of you. You have a business where they could get access to content that you help create, true?

• 24:10Jasmine Star?

  Yes.

• 24:10Ed Mylett?

  Can you tell them just, I want, this isn't a commercial, guys, she didn't even want to talk about this.

• 24:13Jasmine Star?

  I told Ed, I'm like, "Ed, no pitches, Ed, let's keep it clean." And he's like, "No!"

• 24:17Ed Mylett?

  I want you to know that part of you growing your following may be, for some of you, accessing some of what she can offer you this way, so tell them a little bit about that.

• 24:24Jasmine Star?

  So, the inception, it's called Social Curator.

• 24:27Ed Mylett?

  Social Curator.

• 24:28Jasmine Star?

  The inception of this idea was that I had my tribe and I would teach people, "This is how you show up. This is what you say, this is how you engage." And I even brought a videography team into my house and say, "This is how I create it, this is how you do it, now go and do."

• 24:40Ed Mylett?

  Okay.

• 24:40Jasmine Star?

  And the three main things that I heard again and again from thousands of people. Jasmine, "I don't have enough time."

• 24:46Ed Mylett?

  Yeah.

• 24:47Jasmine Star?

  "I don't know what to say."

• 24:48Ed Mylett?

  Yeah.

• 24:49Jasmine Star?

  "And I don't have photos."

• 24:50Ed Mylett?

  Yes.

• 24:51Jasmine Star?

  And so I thought to myself, "Is there a way that I can create a service?" So for $25 a month.

• 24:56Ed Mylett?

  Okay.

• 24:56Jasmine Star?

  I have business owners and on the first of every month, they get 30 stock photos.

• 25:00Ed Mylett?

  Okay.

• 25:00Jasmine Star?

  They get 15 caption templates, so that when those times that you're like, "I don't know what to say, I don't know how to talk about my business, I can't find the right words." I have swipe copy, fill in the blanks, talk about your business, I guide you through that. And every single month, we tackle one small piece of social media. How to use Instagram Stories for your business, how to revive your Facebook page, how to run your first Instagram ad.

• 25:19Ed Mylett?

  Wow.

• 25:19Jasmine Star?

  Every single month, you're just getting a small piece of content, so you know, "This is how I'm showing up, this is what I'm doing."

• 25:24Ed Mylett?

  I love this, like, just so you know, that's such a nominal cost, when you have someone who does that full-time for you. You know the difference, to have someone doing that for 25 bucks a month is pretty unbelievable, right? So, I think it's a value add for all of you that are listening to this too. So, I wanted to make sure they got in the middle of the podcast, not towards the end where you might miss it, okay? So, stay with us. So, a couple of other things I want to say that I noticed that you're an expert at, and that is, so not only do people struggle with having the photo, they struggle with the caption.

• 25:49Jasmine Star?

  Yes.

• 25:50Ed Mylett?

  So, Andy Frisella, who's one of my best friends and has built a monster following, and is actually my partner in some group stuff we're doing together that, you know, some mentoring and masterminding we're doing. But Andy's been teaching me over time, well, the reason one of my followers is growing is how important the caption is, right? Like, he believes the caption is actually more important than the actual photo in many cases. And so, can you talk to them about, how do they know what to caption? How do you, how do you caption when you make a post? What could they think about that?

• 26:17Jasmine Star?

  Well, I mean, we go back, this is the inception of like, marketing and sales. Like, we go back, this is like, uh, harkening, like, Mad Men days, right? This is like, this is Madison Avenue in its rarest form. It's that we are all now copywriters.

• 26:30Ed Mylett?

  True.

• 26:30Jasmine Star?

  I mean, this is, your caption is your sales in print. And I don't disagree with Andy. I firmly believe, now, photos are important to stop somebody scrolling.

• 26:40Ed Mylett?

  Sure, that's the first thing they see.

• 26:41Jasmine Star?

  That's the first thing that they see. And then they debate, can I, do I want to find, do I find this interesting? And that's why it's so important to have an attention grabber at the beginning of every caption.

• 26:50Ed Mylett?

  I don't think most people know that.

• 26:51Jasmine Star?

  So, on Instagram, what you're now, they truncated it. You used to be able to see three lines of copy to get people interested. And I believe, and this is speculation, but I believe that they made it only two lines because they want people to read the click more. They don't want it to mush, bush, they don't want an appetizer, they want you to say, "Go to the meal. Go to the ribeye, we want you serving it up." Which I think is actually a good thing.

• 27:11Ed Mylett?

  I do too.

• 27:11Jasmine Star?

  But those first two lines are now so important.

• 27:14Ed Mylett?

  Critical, right.

• 27:14Jasmine Star?

  It's an attention grabber. It's, "Can I ask you a question? I'm curious. I made a mistake. Can I, uh, do you have an opinion? Can I get a recommendation?" Engaging, hooking them in the beginning and then guiding them through the conversation is imperative.

• 27:27Ed Mylett?

  Massive, massive, massive, massive, what she has told you to grow your following are those first two lines. I promise you, people ask me, I think I'm the fastest growing person in the history of social media in the business space for in nine months. And one of the keys has been me mastering that, what you just said. The first two lines was three lines, first two lines getting your attention. "Can I ask you a question? I'm curious." I love what you just said right there. Couple more things, then we'll talk about winning in life and just not through social media, right? But I love this, so, I want to, because I'm learning, so I'm going to keep asking stuff. What about your photo? What about your bio photo? Is there anything about that that someone should know? Because that's the first thing someone sees.

• 28:04Jasmine Star?

  You're just asking the right questions. I think that you're coming at this, you're serving an audience that is hungry and you're meeting them where they are. We and I had this conversation, a lot of times that I see this like esoteric, cloud-like, let's talk about the philosophy of social media. No, let's get down to the down and dirty.

• 28:19Ed Mylett?

  What do you actually do, right?

• 28:19Jasmine Star?

  Absolutely, your bio photo, three main tips. Number one, a photo of a person looking at a camera is really engaging. As human beings, we're hardwired to judge people through looking at their eyes. So, the minute to stop somebody is going to be really... No, no, we know each other, we go back, no we're good. So, looking at somebody in their eyes is very powerful. So, having a headshot that's from the collarbone, chestbone area up is great. When you have a full body photo, what happens is you see less of the person's eyes.

• 28:45Ed Mylett?

  Okay.

• 28:45Jasmine Star?

  So, you want a well-lit, naturally lit photo.

• 28:48Ed Mylett?

  Okay.

• 28:48Jasmine Star?

  You want to be looking directly at the camera.

• 28:50Ed Mylett?

  Okay.

• 28:51Jasmine Star?

  And, if at all possible, smile.

• 28:53Ed Mylett?

  Okay.

• 28:53Jasmine Star?

  There are times for very cool photos. Cool photos really do well. But, as a standalone piece of building a brand, you want to be approachable. You want to be friendly, and you want to start conversations.

• 29:04Ed Mylett?

  Okay.

• 29:04Jasmine Star?

  And, we have to think about social media as a cocktail party on the internet.

• 29:07Ed Mylett?

  Okay.

• 29:08Jasmine Star?

  When somebody walks into a cocktail party, and indoors, it's a Friday night.

• 29:11Ed Mylett?

  Yeah.

• 29:12Jasmine Star?

  They walk into the montage at the bar, and they're wearing their sunglasses.

• 29:15Ed Mylett?

  Yeah.

• 29:15Jasmine Star?

  They still have their hat on.

• 29:16Ed Mylett?

  Yeah.

• 29:17Jasmine Star?

  They're just looking around.

• 29:18Ed Mylett?

  Yeah.

• 29:18Jasmine Star?

  Wait, like, who's going to look at me, take a drink?

• 29:20Ed Mylett?

  Yeah.

• 29:20Jasmine Star?

  It's the people who we want to talk with, are the guys.

• 29:22Ed Mylett?

  You're right.

• 29:23Jasmine Star?

  The women, who have their sunglasses off, everything's packed up, they look at you, smile.

• 29:26Ed Mylett?

  You're right.

• 29:26Jasmine Star?

  Casually order a drink.

• 29:28Ed Mylett?

  Wow.

• 29:28Jasmine Star?

  This is the stuff we need to have.

• 29:29Ed Mylett?

  Wow, this is massive stuff! Should you change it? Is there a shelf life to a photo? Where you should change that photo because your followers have seen it so long?

• 29:38Jasmine Star?

  Well, there's a beauty, it's a beauty in the beast. You like when people become familiar with your photo? Because people look at the photos.

• 29:44Ed Mylett?

  Yes.

• 29:44Jasmine Star?

  And, another thing to say is, I highly recommend against using a logo.

• 29:48Ed Mylett?

  Okay.

• 29:48Jasmine Star?

  Because a logo takes away the personality of a business or a brand.

• 29:51Ed Mylett?

  Okay.

• 29:52Jasmine Star?

  So, there's that. So, there's a beauty of somebody seeing the same, regular photo? Because then, if they've engaged with you in the past, and they know that you deliver great content, which you do.

• 29:59Ed Mylett?

  Right.

• 29:59Jasmine Star?

  You kind of like that association. So, I kind of, familiarity, I will kind of like rest a photo for at least like four or five months before you decide to switch it out. Switching it out too much confuses people, as simple as it is.

• 30:10Ed Mylett?

  Okay. Okay, this is tons of stuff here, tons of stuff. Anything else you would tell somebody who's getting into the social media space, or is in it now, and you'd say, "Listen, if you're going to make this work, you need to do X or Y." Would it be, you know, create content that... I always tell people, the content better reflect you.

• 30:25Jasmine Star?

  Yes.

• 30:25Ed Mylett?

  It better not be, you're not doing somebody else. Like, it's got to be authentic. They have to think it's the real you. But, is there something else you would tell them? Is we turn the page off of social, we'll go into life here in a minute? But, anything else you would add to them about social media? The way they post, anything of that nature, any advice?

• 30:39Jasmine Star?

  I would. I would talk about creating value-driven content. Because, let's say, I sell shoes.

• 30:46Ed Mylett?

  Mm-hmm.

• 30:46Jasmine Star?

  And you sell shoes, and you sell shoes, and you sell shoes, and you sell shoes. We're all selling shoes.

• 30:50Ed Mylett?

  Right.

• 30:52Jasmine Star?

  The marketing that I see on Instagram, the conversations I see on Instagram, by nine out of 10 of us, I sell shoes, these are the sizes the shoes come in. When if I wanted to stick out from the crowd, a value-driven piece of content would be, I sell shoes, here are the five reasons why you should be packing these shoes to go on vacation. Because of one, two, three, four, five. If I sell sunglasses, and we all sell sunglasses, it shouldn't be, these are the colors that the sunglasses come in. It should be, these five tips will help you pick the best shape of sunglasses for your face. So we have value-driven content that helps us position ourselves in a place of authority, but it builds trust.

• 31:27Ed Mylett?

  Golly, this is huge. This is huge, okay. I totally agree with that, by the way. Like, when I'm listening, I'm thinking, what are the things I've done wrong? You're right. And when you say things I've done correctly, I have to acknowledge it too. I've done that. I've done that value add on the content. So you have obviously become this success, not only because of the detailed knowledge you clearly have about how social media works, but also you had the courage to step into this space. You're super driven to improve you and chase the highest version of you. You've spent money on yourself. You're in various different mastermind groups that you participate in. And so what is it that you think for entrepreneurs, or just people in general that are out there, that, you know, they want to be somebody. They want a dream to happen. They want to live oceanfront. They want to have a dream relationship,

• 32:12Ed Mylett?

  whatever it is. What do you think holds most people back? What do you think it is? And what do they need to do and think differently? That's a broad question. But what would your answer be to that?

• 32:20Jasmine Star?

  It's going to be two things. It's going to be so... A lot of people are so concerned of what other people will think about their decisions. It could be a parent. It could be a spouse. It could be people on the internet. And the only person who is responsible for making those decisions and protecting your soul. You have been... We've all been commissioned. We have... We serve a higher purpose and a calling. And when we stand in the light of our rightness and our voice, I would have been a successful lawyer. Mark my words. I would not have served the amount of people I can serve because now I'm standing in my purpose. Had I listened, if my father sat across from me and said, you know what, Miha? No. I don't want you to do that. I would have said, maybe. Who knows? I don't know what I would have said. But the fact of the matter that I still, at the end of the day, made a very hard decision

• 33:04Jasmine Star?

  to walk away from a safe path and say, I believe and I don't care, for all intents and purposes, people say that's the most ridiculous thing you could have done. I don't care.

• 33:13Ed Mylett?

  Right.

• 33:13Jasmine Star?

  When I decided to take a sabbatical from running one of the most profitable photography studios in the world, people said, "You're crazy." And I said, "I see something else on the horizon. I'm intended to be serving more people. I'm intended not just to be serving creatives, but entrepreneurs, people who want to live their best version by way of pursuing their dream business. That's my life calling. I don't care what all of you have to say. I'm doing my thing."

• 33:34Ed Mylett?

  I love that.

• 33:34Jasmine Star?

  Secondly, is belief in self. That they have like this pinwheel above their head of failure. They list of all the things that didn't work in the past, and I say, "Reframe that. It wasn't a failure. It's only a failure if you decide to stop right there and then."

• 33:48Ed Mylett?

  Wow. Stand in purpose and reframe.

• 33:51Jasmine Star?

  Yes.

• 33:51Ed Mylett?

  Those are, you know, I think, by the way, I totally agree with you, and I think those two things are connected. I think a lot of times because there's a lack of maybe self-belief, then we become more concerned with what other people think about us.

• 34:02Jasmine Star?

  Oh, so true.

• 34:02Ed Mylett?

  Right? Because I think when you have a great reputation with yourself, you've kept promises you make to yourself, you trust yourself, right? You're far less concerned with your reputation with everybody else.

• 34:10Jasmine Star?

  Yes.

• 34:10Ed Mylett?

  But when you don't feel great about yourself, or you haven't kept promises you've made to yourself, you don't have high self-confidence, now your reputation with everybody else is of huge value to you and importance, right? So they're interconnected. One of the things I noticed about you immediately on camera, when I watched you speaking, and then now in person, it's like really apparent. I believe in energy, right? I think energy almost overrides everything in life, right? Even, even a poor decision made with the right energy, the right intention.

• 34:36Jasmine Star?

  Yes, I've made a lot of poor decisions.

• 34:38Ed Mylett?

  Me too, girl. Me too, right? But I've almost like just willed my energy, my, because I always give myself credit for my intent. I know my intent is good. I know I want to do the right thing. I don't always do the right thing, but I know my intentions are good. I know I'm a good man. I know I want to help people. I know I want to serve. I love that term of standing in your purpose, by the way. I may steal that from you. But so this energy you have, it's magnetic, right? It's like, "I root for you. I want to help you. I believe you," right? Like your certainty level's off the charts too, right? Where's that come from? Have you always had this? Or have you worked on that?

• 35:09Jasmine Star?

  No.

• 35:09Ed Mylett?

  What's it come from? With this energy you have? Because it's, it's, it's obvious. Like I'll guarantee even the people that are sitting around here watching this, they can feel your energy. I can feel it when I'm talking to you.

• 35:18Jasmine Star?

  That means so much.

• 35:19Ed Mylett?

  True.

• 35:19Jasmine Star?

  And it means so much to me because I know what it's like to have an energy that's completely polar opposite of the energy I possess now.

• 35:26Ed Mylett?

  Really?

• 35:26Jasmine Star?

  As the daughter of an immigrant, I grew up obese. I weighed... 180 pounds, I wasn't even five foot tall. I was 11 years old, I weighed more than my dad. I was constantly ridiculed. I didn't learn how to read until I was 11 years old. I was poor. We had government issued food. People from our church would take donations for us. And yet through all of that, I felt like if I can pour myself into academics. So I studied, I remained quiet. I always liked to be behind the scenes. I'm a watcher, I'm a looker. I would see other people doing the things I wanted to do and I never gave myself the permission to do that. It wasn't until I was 25 years old in 2005 where we started this conversation where I thought, my God, I've robbed the world of this thing that I have because I was so concerned of being me.

• 36:10Jasmine Star?

  When I saw my mom, she was 50 years old and they said she was going to die. I was 25 years old and I had a midlife crisis. I said, what if I look back and they say, what if? What if I could have done more, served more, been more, spoken up when my voice quivered? What could I, what could I have been? And at that moment, I said, no more. I'm gonna stand in this, I'm gonna, I'm gonna speak up when my voice shakes. I'm gonna walk even though there's hills and I'm gonna continue to own up to the mistakes because I've made plenty. And if people wa, if people know, she's trying her best. Her intention was to serve. We're still gonna support her even when the chips are down.

• 36:43Ed Mylett?

  That's 100% right. My, I, that's a clip, by the way, that I'm gonna watch over because I just love what you just said because I think there's, wow, you got me right there because I also went through a midlife crisis at that age and I'm in, I say this all the time, I'm in a midlife crisis constantly to get to the next version.

• 36:59Jasmine Star?

  I saw an interview with you talking about, your daughter said you're having a little crisis and you said, it's the midlife crisis to be a better man. I was like, preach, preach.

• 37:05Ed Mylett?

  What's more powerful is what you just said because here's why. Because a lot of people watch it, they go, well, I haven't always been in a crisis to get better, right? I've had a track record of not getting better, which is what you just said. I want you to hear what this beautiful soul just told you, right? I spent 25 years not being this person. So I think sometimes people listen to me like, well, he's just got this track record of getting better. So it was like this momentum. You're like, no, I didn't have that. 25 years, I sort of lived in the shadows and then you stepped out of it, right? And you gave them the formula of how to do it. And there's so many of you. I, I think men for sure, but even more with women. I think even more in the space with women, the world tries to tell you you're not enough all the time. You're not enough this, be quiet, be a good girl. You don't look like this, you don't act like this.

• 37:50Ed Mylett?

  There's all these things, these messages we get as we're being raised, and then the world does it to us too. So often, I feel this, women walk into a room and no one acknowledges them, and that happens over and over and over again. It's like reserved for these, just these few people in the world get that acknowledgement. And you have to take it ladies, you have to step into it. You have to decide what Jasmine just told you that. You're gonna take your power, right? You're gonna step into that space. And I love what you said, step into your purpose. That is massive, so I love that. Now, doing that, and I want all the women to hear this too. Men, I know you're getting value out of this, but the women need to hear this, that you can step in, you are enough now, you can step into your purpose, and your intentions are good, this is what can happen to you. This is what can happen. Millions of people are hearing this, and so, we don't have a whole lot more time,

• 38:35Ed Mylett?

  but I'm curious, so, I know where you've gone, I know what you've become. What do you want to do? Like, what's your purpose now? You said, "I'm stepping into my purpose," right? So, and I think, but I want to tell you something, having met you, it's even bigger than you think. So, I've watched your ability to communicate, I've watched you on camera, I've watched your, your energy level today, your intensity level, but man, your ability to communicate, wow, right? Like, you have a huge purpose Jasmine, it's huge. But how, what do you want? Like, what is your calling? Where are you going? Like, what is, what are we gonna see from Jasmine Star in five more years? What do you want?

• 39:12Jasmine Star?

  I would love, like, my main goal is, yes, I want to provide for my family. I want my parents to be proud of me, I want my friends and family to sit behind me. That's my number one goal.

• 39:22Ed Mylett?

  Me too.

• 39:23Jasmine Star?

  But I think that my purpose is to empower other people to live the life that they don't allow them to. To watch somebody and say, "You were underqualified, you weren't underprepared, you were underfunded, you were underconnected." And yet, as an underdog, you still continue to show up. And show up. And show up. And when people made fun of you, and when they said the meanest things about you, and they said, "Ask why anybody would hire you," and you showed up. And you showed up. It's just living proof that people can get and earn and pursue and push all the things that they want. And if I can look back five years from now and look at all the people who said, "This is me," I might not be making a million dollars a year, but I'm taking my family on a Disney cruise. I might not be making a million dollars, but

• 40:05Jasmine Star?

  guess what? I bought myself a Toyota Prius. I might, all of those things are success parameters to them if I am allowing you to live your version of success. Not the yachts and the houses. Those are beautiful and it's fine and it's wonderful. But if your version of success is to leave work every day at 3:00 PM so that you can serve dinner and eat dinner with your family and pick up your son from soccer, and you're living the life, good for you. If I can look back, I will say, "I have lived in my purpose," and I will find a way to monetize on the back end. I have food on my table. And my dad, we were raised in a very spiritual house. My dad's a pastor, and he said, "Beans and rice and Jesus Christ." If you have those things, you're okay. And I'll say, "Daddy, you got a little bit more than beans and rice, but thank you."

• 40:40Ed Mylett?

  No, that is so awesome. It's because that's a real perspective, right? Like, that's actually true. And I think so often when you watch these shows, I love what you just said, because it seems like we think everyone's dream is these huge material things. But oftentimes, it's just like, I'd like to, I'd like to have my Saturdays free. Or I'd like to coach my son's Little League team, or all these different things. And if that's your calling now, let's go get it. Let's have the courage to go get it. I want to help you help people, because I think you're amazing. I think you're amazing. Today's conversation, you can tell, I'm fired up. Like, this is, this was beautiful for me. And so, you can tell from listening to her, there's no question in my mind, that you know this is a soul who wants to help you. But not only does she want to, does she have the energy? Does she have the story? But she's got the strategies, man. She's got the track record. And so, how do they find you? Just before we go, where do they go

• 41:23Ed Mylett?

  find you, at least on the internet somewhere? What's the best places to find you?

• 41:27Jasmine Star?

  On the internet, jasminestar.com, in an all-social Jasmine Star.

• 41:30Ed Mylett?

  Okay, Jasmine Star. You all got that, right? I want to tell you something. I really am grateful for today, because unlike a lot of programs out there, I try to do it where people get real tangible things they can go use. There are several pages of notes someone who was listening to this took today, thanks to you. And then on top of that, you inspired them, right? Like, because you're inspiring. Not just the words you said, but you're inspiring. Your story's inspiring. Your being is. And so, really grateful.

• 41:56Jasmine Star?

  And I have to say, like... I met you today. I walked into your house. And the thing that I felt was that you were like a magnet.

• 42:03Speaker 03

  Thank you.

• 42:03Jasmine Star?

  You were a magnet. And not only does that make you special, when you share your magnetism with other people, when you share your platforms and you invite people for the greater purpose. Thank you. Like this is, it's not lost on me, homie. Like, I am so happy to be here. Thank you.

• 42:16Ed Mylett?

  Thank you so much. That was wonderful. So everybody, I want to challenge you. If you do me just one favor, I bring you these unbelievable people and this unbelievable knowledge for nothing, for free. I just ask you that whatever platform you're watching this on, if you'd review it so it moves up the rankings. I want more people around the globe to see this. And if you're on those other platforms, make a comment or something as well. So God bless you, everybody. Jasmine, thank you. Max out, everyone.

• 42:40Speaker 04

  This podcast is for leaders with passion and guts. Nothing less than a championship is acceptable.