Andy Frisella - A Collision of Limitless Minds

I feel that Andy is one of the greatest young entrepreneurs in America today and you're about to find out why! He is a powerhouse in the social media space and consistently delivers powerful, influential personal development and business podcasts. Not only was I impressed by his brilliant mind, but his generous and kind heart. In this interview you will see another side of Andy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Ed Mylett?

  I hear so many small business owners say the exact same thing. They just never have enough time in the day. Well, I measure time differently. I've compressed, condensed, heck, I've bent time. My first day is 6:00 a.m. to noon. My second day starts at noon and goes till 6:00 p.m. And my third day, 6:00 p.m. to midnight. I now get 21 days a week. Stack that up over a month, over a year, over five years, and my life's completely different than it would have been otherwise. And if you want to win as an entrepreneur, you have to compress your time too. And you definitely can't afford to waste it. Waiting weeks on a big bank for capital? Your best bet's to work with my friends at Cardiff. They know how to compress time for entrepreneurs. They get your business approved in minutes and funded the very same day. They're America's favorite small business lender, and for good reason.

• 0:45Ed Mylett?

  Over 20 years in business, over 12 billion deployed to small business across America. Stop letting bank delays slow down your momentum. Head to cardiff.co/ed. That's cardiff.co/ed. Cardiff.co. Real growth, fast funding. Cardiff. Borrow better.

• 1:01Speaker 01

  Mr. President, my company, for me, of the explosion on our rig.

• 1:05Speaker 02

  On October 2nd.

• 1:06Speaker 01

  Causing massive water displacement and triggering a tsunami. They all heap the blame on me.

• 1:11Speaker 02

  Tom Cruise is. Digger got us into this mess. And Digger's gonna dig us up. From the director of Birdman and the Revenant.

• 1:18Speaker 03

  What would happen if I stopped drilling? You stop, you freeze to death, that's what.

• 1:22Speaker 02

  With great power comes great deniability.

• 1:25Speaker 03

  I'm not the first nanny.

• 1:27Speaker 02

  Digger. See the trailer online. Only in theaters October 2nd. Rated R. Under 17. Not a minute without parent. Welcome to the Ed Mylett Show.

• 1:37Ed Mylett?

  Welcome to the Ed Mylett Show. I am so fired up to have this dude right here with me. I've got the great Andy Frisella here with me today. Thanks for being here, brother. Appreciate it, man. Thank you. It's already been a great day spending time with you. This is, uh, this is one of the great young American entrepreneurs right here. Thank you. And, um, and I mean that. And one of the most influential people in the world on social media when it comes to business as well. And, uh, we've just been visiting most of the day here. We're in his man cave, by the way. I'm surrounded by four GTs and friggin' Lamborghinis. And it's just, uh, very impressive, brother, what you've done here. Thanks. Really, really impressive. And this is a good man, too. I've enjoyed the time already today. So I want everybody else to know about you, what I now know about you. And so I want you to hear this story.

• 2:19Ed Mylett?

  It's an amazing journey as an entrepreneur. And for many of you, it's going to inspire you because I know a lot of you are watching this right now. And you're struggling where you are in your business. And I want you to know both he and I, our stories are very, very similar. We've both been where you are. And I think Andy can help you with some insights, too. And later in the program, I'm going to get you more access to this guy, too, so that he can actually physically help you with your businesses, too. So, ready to do this?

• 2:40Andy Frisella?

  Yeah, I'm excited, man.

• 2:41Ed Mylett?

  All right, let's do this. All right, so let's start out for a little bit. I know how you grew up. You were kind of an athlete guy, but you were kind of, did you grow up like wealthy, poor, middle class? How'd you grow up?

• 2:51Andy Frisella?

  We, I was very fortunate. I grew up a little bit of everything. So my parents were divorced when I was about five years old. And they were both entrepreneurs. My mom owned a VCR repair shop. Okay, so like they took people's, you know, obviously, it's not a very lucrative business. My dad owned a pretty large company, an electrical distributor. He started when he was, he was 18 years old by buying the spare parts out of an old guy's garage. He started a business out of that. So I, my dad became very successful financially.

• 3:34Andy Frisella?

  But you would have never know it, and you still wouldn't know it. He was, he's a regular dude. You know, if you saw him walking down the street, he's wearing a Harley Davidson shirt and jean shorts. And you're like, you know, here's this crazy old dude, but he's a really smart guy, and he's been very successful. My mom and stepdad, we grew up, and that's where I lived. We lived on a gravel road in South County here in Missouri. It was a pretty small house.

• 4:00Ed Mylett?

  Like a typical Midwest upbringing?

• 4:02Andy Frisella?

  Yeah, nothing, nothing crazy. And they ended up becoming very successful. And then when I say very successful, very, very successful, a nine-figure company.

• 4:11Ed Mylett?

  Whoa.

• 4:12Andy Frisella?

  Yeah. And then they end up losing it all. So they went from very poor to very, very wealthy to very, very poor in a very short amount of time in a span of about 10 years.

• 4:26Andy Frisella?

  It was extremely valuable upbringing because my dad, I never knew my dad was successful because he's very like modest type guy. He lives in a regular house, still to this day. He never drove like crazy cars or had all the what you see on Instagram or any of this stuff, you know?

• 4:39Ed Mylett?

  Yeah.

• 4:40Andy Frisella?

  Um, maybe I'm overcompensating, I don't know.

• 4:42Ed Mylett?

  Dude, you're compensating because this is unbelievable, just so you know.

• 4:46Andy Frisella?

  But, uh, you know, we, we grew up in a, um, in a situation where I was able to experience a lot of things. I was able to, I was able to see what it was like to be very poor. I was able to observe what it took to become wealthy and I was able to observe what happens when you don't keep your eye on the ball.

• 5:01Ed Mylett?

  Yeah.

• 5:02Andy Frisella?

  And I saw a lot, I saw, um, a nine-figure company go to a zero-figure company within a matter of 18 months.

• 5:09Ed Mylett?

  But you were always around entrepreneurs though, right?

• 5:11Andy Frisella?

  Yes.

• 5:11Ed Mylett?

  So you knew that.

• 5:12Andy Frisella?

  That's all I ever knew.

• 5:12Ed Mylett?

  Yeah, you and I were talking earlier, we both had baseball card businesses and no, we're both started really young. Probably a lot of you have had that bug too or should have that bug, but so you, this is, it just blows my mind, especially what's happened to you the last five or seven years. But I think people see the Ford GTs, they see the Lambos, they see this first form brand you guys have built, which is just unbelievable.

• 5:33Andy Frisella?

  Thank you.

• 5:33Ed Mylett?

  I mean, it really is, man, but I'm proud of you.

• 5:35Andy Frisella?

  Thank you.

• 5:36Ed Mylett?

  I love seeing young stud entrepreneurs, but.

• 5:37Andy Frisella?

  That means a lot, man, especially from you.

• 5:39Ed Mylett?

  Thank you, brother. And, um, but you start out, so let's go right to the business part, because this is the part that I think people like, they've heard some of this, but not all of it. And I hope today we're going to get to some stuff they haven't heard too. But so you start, you and your, it's your brother, right? You guys start your first, you do a.

• 5:52Andy Frisella?

  So Chris, who you met, my business partner, that's not my brother.

• 5:56Ed Mylett?

  Okay.

• 5:56Andy Frisella?

  He's my brother.

• 5:57Ed Mylett?

  Yeah.

• 5:57Andy Frisella?

  But from another mother.

• 5:58Ed Mylett?

  About another mother, okay.

• 5:59Andy Frisella?

  Uh, but, and then my actual brother.

• 6:01Ed Mylett?

  Okay.

• 6:01Andy Frisella?

  Works with us too.

• 6:02Ed Mylett?

  Your actual brother works too?

• 6:03Andy Frisella?

  Yes.

• 6:03Ed Mylett?

  Okay. So you're, how old are you when you opened your first store? You opened a supplement superstore, right?

• 6:07Andy Frisella?

  19, yeah.

• 6:07Ed Mylett?

  19 years old.

• 6:08Andy Frisella?

  Yeah.

• 6:09Ed Mylett?

  Okay. And how'd that go on the very beginning? I know a little bit of this, but.

• 6:12Andy Frisella?

  Well, uh, you know, like most of you guys, uh, I wanted to be rich and I said, I was looking for all these things of how to, you know, become wealthy. And so me and Chris were like, hey, let's start selling vitamins. We both like to work out. It seemed like it made sense, you know?

• 6:29Andy Frisella?

  So we, we decided we were gonna start a business.

• 6:31Ed Mylett?

  How'd you get the money to open the first store?

• 6:32Andy Frisella?

  We, we both painted parking lot stripes at night and it paid like 20 bucks an hour. And back then, like in 1999, 20 bucks an hour for painting those, dude, that was like a hundred bucks an hour. You know what I mean?

• 6:44Ed Mylett?

  So you did it on purpose to accumulate the deposit or whatever to start your first biz or?

• 6:48Andy Frisella?

  Basically, yeah.

• 6:48Ed Mylett?

  Wow.

• 6:49Andy Frisella?

  And then, uh, and then to, so we had 12 grand. Nobody would rent to us because we were just kids, we had no credit. So we had to pay our year's rent upfront, which was a thousand bucks a month. So that took up all our capital. So to finance the build out and then to finance the inventory, we, we ran it up on credit cards.

• 7:05Ed Mylett?

  Wow, cuz you couldn't get a loan?

• 7:06Andy Frisella?

  Right.

• 7:07Ed Mylett?

  Crap.

• 7:07Andy Frisella?

  So.

• 7:08Ed Mylett?

  So you opened the store, you've paid the rent, by the way, I did that too, which is a blessing cuz it didn't let me back out.

• 7:13Andy Frisella?

  Exactly.

• 7:13Ed Mylett?

  Yeah.

• 7:13Andy Frisella?

  Well, and that was the thing, we had nowhere to live, we didn't have anything, we had to live in the store.

• 7:17Ed Mylett?

  You lived in the store?

• 7:18Andy Frisella?

  Yeah, so we had, we had a couch that we got from my dad, which was a love seat. Um, and then we had a mattress that we got from a Salvation Army that was in the same center, Salvation Army retail store. And we slept at the back of the store and, and, uh, we thought it was cool. You know, we thought it was fun, like it was, we were 19, we had a business, you know, we.

• 7:39Ed Mylett?

  Freaking awesome.

• 7:40Andy Frisella?

  Yeah, we thought it was cool, like everybody's like, oh man, that must've sucked. No, honestly, like it was some of the best times.

• 7:45Ed Mylett?

  You know what's funny? Cuz us, you and I were walking around here, I was looking at your cars and we're talking about our lives now and stuff and like, honestly, I mean, it sounds like I'm going back, like, you know, I'm an old man, time of the old days, but I'm, I loved those times.

• 7:56Andy Frisella?

  I did too.

• 7:56Ed Mylett?

  I loved those hard times, I loved the obsession, I loved the struggle with it. Did you, so you're living in the store, so that means, that tells me probably you didn't have like a monster first year.

• 8:06Andy Frisella?

  Oh, no. Our first day, we had, uh, our first day, we sold seven bucks.

• 8:10Ed Mylett?

  Yeah, seven bucks.

• 8:11Andy Frisella?

  Our second day, we sold zero. Uh, our third day, we sold 22 bucks. And it went like that for, for literally years, um, where we would have days of no sales. Uh, we didn't have money to advertise, so the only way we could get people in was literally one at a time and then help, create the word of mouth off of those one-off transactions.

• 8:30Ed Mylett?

  Did you make any money the first year?

• 8:31Andy Frisella?

  Oh, no, I didn't make any money, it took me, the first three years, I got zero pay, zero, zero pay, not.

• 8:38Ed Mylett?

  Wait, three? Three years.

• 8:39Andy Frisella?

  Three years.

• 8:39Ed Mylett?

  So how'd you, I mean, I know you're living there, but how do you eat?

• 8:41Andy Frisella?

  Well, we've worked other jobs, so we both bartended at night and worked security at bars at night. And then, uh, worked at gyms. So we've worked other jobs. So one of us worked at the store. And the other one would go work at the other job and this and that. And then we kind of just pulled the money. And Chris and I are partners on every business that, that we own still because of this.

• 8:58Ed Mylett?

  He's a good dude. I met him.

• 8:59Andy Frisella?

  Yeah, he's awesome.

• 9:00Ed Mylett?

  You know what? That's a lesson though. Like so many young people out there that are entrepreneurs is like, what sacrifices are you willing to make? It's almost like the first thing you sacrifice is your dream. So when it's not working, you're broke, you sacrifice your dream. And I, I worked extra jobs too. It's like, it didn't even occur to me that that was that big of a deal. Like I'm gonna make this thing work.

• 9:16Andy Frisella?

  Yeah, it's, I call it zero option mentality. You know, you should always try to cultivate, like, in that time, I literally had zero options. I didn't have a degree. Uh, which, you know, I feel is less important now for people.

• 9:27Ed Mylett?

  Me too.

• 9:28Andy Frisella?

  Yeah, it's less important now, but 15, 20 years ago, it was still a big deal. So I didn't have a degree. Uh, I didn't have any place to go work. You know, my, my dad didn't have his company anymore. I didn't have a, I didn't have a backup plan. I had to make it work or otherwise I was gonna be digging ditches. And I didn't want to dig ditches, you know? And if you're out there digging ditches, I feel you're paying because I've done that before. You know, uh, and if I had to do it, I would do it again, but I don't want to go back and that's.

• 9:51Ed Mylett?

  You went three years no money though.

• 9:53Andy Frisella?

  Yeah.

• 9:53Ed Mylett?

  So were you?

• 9:54Andy Frisella?

  The last, the next seven years, the most I made in a month was $695. So for 10 years, I never made more than $695 in a month.

• 10:01Ed Mylett?

  What?

• 10:02Andy Frisella?

  Yeah.

• 10:04Ed Mylett?

  10 years of doing the business, you're, you're making $700 a month. Is that what you just said?

• 10:07Andy Frisella?

  Yeah.

• 10:08Ed Mylett?

  Oh my God.

• 10:08Andy Frisella?

  11th, the 11th year I made 45 grand. The 12th year I made 180 and then it went up.

• 10:13Ed Mylett?

  Then it went up.

• 10:14Andy Frisella?

  Yeah.

• 10:14Ed Mylett?

  It's interesting. Most people, their businesses, they, they make all these deposits, you know, and they start. And then they withdraw all of it too soon. They never get to collect.

• 10:21Andy Frisella?

  Well, and that's the thing, you know, Chris and I kind of got in that routine of living below our means.

• 10:25Ed Mylett?

  Me too.

• 10:26Andy Frisella?

  So we were able to continually put money in and put money in and put money in and put money in. There was a number of years where we had employees that made much more money than us. You know, we were paying other people in our company way more than we were paying ourselves. And, uh, that's what you have to do. It's, it's what do you want to invest and what are you willing to give? And, and I agree with you. People, people want to get paid too soon. They want to, they want to live the life too soon.

• 10:47Ed Mylett?

  Way too soon.

• 10:47Andy Frisella?

  You know, and, and. Like, this is, this is why I stopped posting a lot of my personal, like, I used to post all my cars on Instagram.

• 10:54Ed Mylett?

  Yeah.

• 10:54Andy Frisella?

  I stopped posting it. And I still post them sometimes.

• 10:57Ed Mylett?

  Me too.

• 10:57Andy Frisella?

  But, the reason I stopped was because I started realizing that I'm hurting younger entrepreneurs in a way where they think they need to be living that now.

• 11:05Ed Mylett?

  Man.

• 11:06Andy Frisella?

  When in reality, they should be pulling in the expenses.

• 11:09Ed Mylett?

  Yep.

• 11:09Andy Frisella?

  You know, battening the hatches, so to speak.

• 11:12Ed Mylett?

  Well, here's how true that is. So, both of us. So, the first thing I asked him, because here's how much I believe that too. It's like, all I did when I was young, I sacrificed, by the way, 10 years is awesome, because most people don't have that in them. They don't have that sacrifice, work the extra job, sleeping there.

• 11:23Andy Frisella?

  Right. Yeah.

• 11:24Ed Mylett?

  You know what? I didn't either, now that I think about it.

• 11:26Andy Frisella?

  Right.

• 11:26Ed Mylett?

  But, the first thing I asked him is, I walked in here, and I was looking through all these cars, was the first thing I asked you, I said, "Do you own these?"

• 11:31Andy Frisella?

  Yeah.

• 11:32Ed Mylett?

  And he said, "Yeah, I do. I got titled to all of them," right? And that's a big deal to me, because we both, same model, right? Same struggles, same young, same extra jobs. But, what we were both doing, we weren't interested when we were young at looking like we were rich when we weren't. We just stacked it away, stacked it away, stacked it away. You see my houses, my cars, all of them were paid for. My jet paid for. All of them paid for.

• 11:50Andy Frisella?

  I'm trying to get on that level, that jet level.

• 11:52Ed Mylett?

  You're on that level. You know you're on that level. So, you got the business, it finally turns around, but during that time, I just want people to hear the backstory too. So, during that time, you and I were just talking too, you have a real life, like, we both have real lives. So, stuff happened, right? And you struggled with different things too. But, tell them a little bit about, so you're a young dude, you got this business, you're working multiple jobs. You're living at your place of business, right? And probably everyone in your family thinks you're out of your mind.

• 12:18Andy Frisella?

  Oh dude, yeah. Trust me. My dad was the only person in my life that has never told me. Not, not, not the only person that believed in me. He's the only person that never told me I was wrong, like, for doing it.

• 12:31Ed Mylett?

  That's crazy.

• 12:32Andy Frisella?

  Yeah. And, and people, and that's why I don't have a lot of sympathy for people when they're like, "Oh, my so-and-so's telling me this and that." I said, "Look dude..." Nobody's gonna believe in you until you've done something.

• 12:42Ed Mylett?

  That's right.

• 12:43Andy Frisella?

  Have you done anything to make people believe in you?

• 12:45Ed Mylett?

  Right.

• 12:45Andy Frisella?

  You know, you don't just get people to believe in you, you gotta do shit.

• 12:47Ed Mylett?

  Right.

• 12:48Andy Frisella?

  You know, and, uh, and you know, that's the way it is. And, and my dad, my dad had done that, so he knew that it could be done.

• 12:55Ed Mylett?

  He knew the grind.

• 12:56Andy Frisella?

  You know, and, uh...

• 12:56Ed Mylett?

  But 10 years is a long grind, you know what I mean?

• 12:58Andy Frisella?

  Yeah.

• 12:58Ed Mylett?

  It's totally worth it.

• 12:59Andy Frisella?

  Right.

• 13:00Ed Mylett?

  But like, what do you have? Like, I always say this all the time, is your will to win for sale, right?

• 13:04Andy Frisella?

  Yeah.

• 13:04Ed Mylett?

  Like, most people can be bought, like enough failure, they'll buy their dream out. They'll buy them out, they'll quit. You, you, you couldn't have been bought all those years.

• 13:10Andy Frisella?

  No.

• 13:11Ed Mylett?

  You had no money being made.

• 13:12Andy Frisella?

  No, and I still couldn't. I mean, I've had, I've had nine-figure buyout offers from our companies, three of them.

• 13:16Ed Mylett?

  Really?

• 13:17Andy Frisella?

  And I won't do it, because I, I know what we can do. And now, like I said before, my purpose has changed. My purpose isn't now, you know, let's buy all this cool shit and be a baller, like it used to be when I was younger.

• 13:27Ed Mylett?

  Yep.

• 13:28Andy Frisella?

  Now it's, I want my guys, I want my team, I want my people to succeed.

• 13:31Ed Mylett?

  Yeah.

• 13:31Andy Frisella?

  And I know what we can create on the, on the back end. And so I don't want to sell that out.

• 13:36Ed Mylett?

  Yeah, we both want you to stack a bunch of money away.

• 13:38Andy Frisella?

  Yeah.

• 13:38Ed Mylett?

  We both want you to have great stuff like this and live all that. But we both are just literally talking off camera saying, what endures is when you shift from that stuff to wanting to serve other people, because that, that like never burns out.

• 13:48Andy Frisella?

  And you know what's funny about that too, is I've, I've found that when you switch your focus to other people, your income goes up anyway.

• 13:53Ed Mylett?

  Big time.

• 13:54Andy Frisella?

  Yeah.

• 13:54Ed Mylett?

  Right. Obviously it takes some pressure off you, oddly, right? It's like, I don't know how to explain it, it takes pressure off you. Go back a little bit in the beginning, just want to talk about this, because we were talking about it. I didn't even notice it, but you pointed your face to me and said, hey, I've had stuff happen, man, like, not all this was just business grind. Because a lot of you that are watching this too, your business isn't where you'd like it to be maybe, or your life isn't.

• 14:11Andy Frisella?

  Right.

• 14:11Ed Mylett?

  Like, stuff happens outside of business that can distract us too, right? There's, there's issues with your family, there's health, there's, you know, all kinds of stuff that happens outside your business too. So, tell them, how'd you get these scars? What happened?

• 14:23Andy Frisella?

  Uh, so, when I was in college, like we said, we had to work other jobs while we, and we were also going to school, by the way, I did all this. But, uh, I was walking home from one of my jobs, and I was walking home with a girl that, that, uh, that I was good friends with, and, uh...

• 14:43Andy Frisella?

  I ended up getting stabbed. The long story, the short story of it. I got an altercation. This dude, she was, uh, she was Mexican and this guy was calling her some racial slurs and I'm a young testosterone filled dude, you know, I'm not going to deal with that. It's not my personality to deal with that kind of shit anyway. You know, I'm an athlete like you and you know how athletes are like dude, we're gonna, it's gonna get physical. Yeah. And uh, we got in an argument and I turned my back and when I turned my back, he stabbed me and he stabbed me here. He stabbed me here, here and in my back and I had 160 stitches in my face. Uh, still no feeling in this side of my face at all. Uh, um, the last thing I remember on the way to the hospital was, uh, the, the EMT on the radio saying, I don't know how

• 15:28Andy Frisella?

  to stop the bleeding. And I'm thinking in my head, I'm like, all right, I'm gonna die for sure. Because like, it was like what you see in the movie, like blood was squirting out like, and, um, yeah. So, so basically, uh, yeah. So, so that was like, that was the easy part of it. The hard part of it was what happened after that. Uh, my face was very swollen. It was very deformed. Uh, it looks really good now because it's been 15 years since it happened. Um, but I worked retail and I had people coming in to the retail store every day and they, and they would do one of two things. They would either look at the floor when they talked to me because they didn't want to stare at my face or they would say, dude, what happened to your fucking face? And I'm like, I'm like, uh, you know, I'm getting this all the time. And really honestly, I would have people,

• 16:13Andy Frisella?

  rather people say that to me than look at the floor. Like, you know how like, you know, when you see someone who's got a handicap or they have a disability, our tendency is to not want to stare. So we overcompensate by looking away. You're right. Don't do that because it makes people feel really shitty. Okay. And I know that from experience. And, um, but anyway, I went through very bad depression, you know, my face was messed up. I went, I was a young man, you know, I thought my life was over. I thought my business wasn't succeeding. Uh, I started thinking about like, you know, no woman's gonna ever want to date me, you know, my life is over type of stuff. And, um, you know, I built it into this big deal. I became very depressed and, uh, to a level of suicidal on a regular basis. Uh, and, and

• 16:55Andy Frisella?

  it, and I, I actually, uh, was able to come out of that in, in, in about 10 minutes time.

• 17:04Andy Frisella?

  I was walking through a grocery store and I was pushing my cart down the aisle and there was, I came to the end of the aisle and I hit another cart and I looked over at the person who ran in the cart and I looked at him and I couldn't tell if it was a man or a woman because they were so badly burned, like their hands, their face, completely unrecognizable of a man or a woman. And I looked up and it was a woman by the way and she looked at me and she looked right at my face and she goes, "Man, what the fuck happened to your face?" And dude, I like start dying laughing like, because she knows what I've been through and I know what she's been through. And it turns out what happened was she had been in a plane crash and her whole family had been killed in a plane crash and she was the only person to survive.

• 17:49Andy Frisella?

  And we sat there and we talked for like 10, 15 minutes, you know, about what had happened to her and what had happened to me and we had a good laugh about it. We like laughed at other people like how they were so dumb for like looking at the floor, like all the stuff we just talked about.

• 18:02Ed Mylett?

  Yeah.

• 18:03Andy Frisella?

  And it changed my perspective immediately. I went from feeling bad, I went from being depressed, I went from having all these struggles to saying, "You know what? This is not bad." Like this is not even, this is, this is, this is a good thing. And so I chose,

• 18:18Ed Mylett?

  Wow.

• 18:19Andy Frisella?

  I chose to start seeing it as something that would eventually teach me something. And it turns out, it ended up being really good for business because back then when Chris and I would go to trade shows, nobody knew who we were, alright?

• 18:34Ed Mylett?

  Okay.

• 18:35Andy Frisella?

  After I got stabbed and my face was swollen, I had scars all over it, I would talk to people and they would remember me. Yeah, so, so I would go to these trade shows and people would be like, they'd be like, "Oh hey, you know, those guys from Something Superstore?" And they're like, "No, we don't know those." "No, no, you know Andy, they do with the scars on his face."

• 18:51Ed Mylett?

  No way.

• 18:51Andy Frisella?

  Yeah, and so what happened was people started remembering us because of it.

• 18:55Ed Mylett?

  Yeah, now they know Andy the multimillionaire, but then it was Andy that did with the scars on his face.

• 18:58Andy Frisella?

  But you know what? When you try so hard to stand out and it's important in business to stand out and be memorable, I was blessed with an opportunity to make me naturally memorable. And so it ended up serving me. And that's how I see it now. I see it, I actually see it as one of the best things that's ever happened to me.

• 19:13Ed Mylett?

  I believe that too, like, by the way, that's probably my favorite story I've ever had on the show. Right there. It's probably my favorite story. And let me tell you the reason why. First off, it's not the events that happened to us, it's the meaning we attach to the events, right? Because events happen to everybody, and so eventually what you did, eventually, is you attached a new meaning to the event. It served you. It happened for you, not to you.

• 19:31Andy Frisella?

  Yes, and it took that, it took that interaction, and I believe God put that interaction in play. I mean, there's no, that was not a coincidence.

• 19:38Ed Mylett?

  No way, no way.

• 19:39Andy Frisella?

  Dude.

• 19:39Ed Mylett?

  Of all the people walking in the world, your cart bumps into someone that's...

• 19:42Andy Frisella?

  That saved me, man.

• 19:43Ed Mylett?

  That's crazy.

• 19:44Andy Frisella?

  And, and dude, I, uh, You know, you, we have, you and I, we have literally millions of conversations, right? Over the course of your career. You've had a million conversations with a million different people. I can definitively say that that conversation was the most impactful conversation. And it was a random, you know, chance encounter, and it was the most powerful conversation that I've ever had in my life. Just because it made me understand that A, things could be way worse.

• 20:14Ed Mylett?

  Right.

• 20:15Andy Frisella?

  Okay, and B, no matter how bad things are, there's always good that can come of them. And...

• 20:21Ed Mylett?

  Amen. I believe that totally.

• 20:22Andy Frisella?

  Totally dude, and like people, like when I say that, I always get a lot of pushback. They'll be like, "Well, what about these kids that die from cancer?" Well, yeah, that's terrible, and I agree. There's not much good that comes from that.

• 20:32Ed Mylett?

  Right.

• 20:32Andy Frisella?

  But the one thing that is good that comes from those kind of situations is that we can choose to, appreciate our own mortality, and, and, and learn how to appreciate the people in our lives while we have them. Because I feel like so many people, they live for this thing that doesn't exist, because we're ambitious, right? We're always want more, we're always want to do more, we always want to accomplish more. And so for that reason, and I know you've probably had this situation before, you start neglecting the now for this later, right?

• 21:00Ed Mylett?

  All the time. I struggle with that now. I still do it. It's one of the things. I'm so ambitious, I'm so driven. It's like, hey, be present right now.

• 21:07Andy Frisella?

  Yes, but, but I promise, and I think you'll agree with me, that...

• 21:13Andy Frisella?

  Being able to be ambitious and also be present is extremely important because if you're always ambitious and you're not like you can't you guys who are like young right now and you're not where you want to be and you think you know oh I want to be a millionaire my life I'll whenever I make this much money I'll be this you won't that's not that's not what's going to define you what's going to define you is the relationships that you're having now and appreciating those and those will help build you into that but you know you know how people like do you used to think before you had any money or you had any success you probably thought man once once I get here it'll be different that was the once I get here it'll be this

• 21:48Ed Mylett?

  that was my constant conversation once I get there then I'll relax and enjoy it once I get there then I'll have fun and then I'm like there was never this place it was never and that's the difference you and I were talking earlier I'm really enjoying this by the way it's the difference for me of being successful and being fulfilled right you can have all this success and not be fulfilled but if you can be present now you can be fulfilled and here's the one thing I'll tell you if you can be happy where you are now you're really going to be happy once these other things come but if you're not happy now

• 22:15Andy Frisella?

  it's only gonna it's gonna accelerate the problems

• 22:17Ed Mylett?

  it does we have friends that we see that's like they're more unhappy they're more stressed they're more depressed it's funny that we're talking about this because people that knew you and I were meeting right they're like oh it's it's the clash of the alpha males you know and then and then you and I meet each other and it's interesting because I think when you see someone who's built a great life or like in your case like they built a big dude strong dude lots of confidence we're giving people advice I think they go these are super confident people right and the truth is I think when you see someone like us that way I think when you look at us now you know these are people had to come from a further place like we're both introverted we're both shy we both probably have I bet you that both of us have a more natural dose of insecurity than a normal person

• 22:59Andy Frisella?

  there's no question that's why we're so driven

• 23:01Ed Mylett?

  that's why we're driven I had to figure out and I want those of you that are here I had to figure out young is like okay I know how insecure I am

• 23:06Andy Frisella?

  not at all so people hear insecure and they automatically attach like they they they take it as a dick because they've heard it like in dating oh you're you're jealous because you're insecure well yeah maybe but I'm also driven and I'm also wanting to win and I also have something to prove and that's a great thing that's another example of Taking something that would normally be a negative and turning it's alchemy, right? It's taking something and turning it into something that is valuable.

• 23:30Ed Mylett?

  I agree.

• 23:30Andy Frisella?

  And, and you know, being insecure and I say this a lot on my podcast. Because people don't like to talk about it because like a lot of people in our position who are out there. Making content for people, their egos are too big to admit it.

• 23:41Ed Mylett?

  Right.

• 23:41Andy Frisella?

  I'm not dude, I tell you right now, I got a ton of shit to prove.

• 23:44Ed Mylett?

  Me too.

• 23:45Andy Frisella?

  And I'm gonna fucking prove it.

• 23:45Ed Mylett?

  Me too.

• 23:46Andy Frisella?

  You know, and if that's how you feel, you've got all your family, you've got all your friends, you've got, and they're making, and they're telling you can't do it, you can't do this. And you want to prove them wrong, good.

• 23:54Ed Mylett?

  That's right, that is good.

• 23:55Andy Frisella?

  Yeah, that's good, that's good.

• 23:56Ed Mylett?

  Don't you think my insecurities because I'm so wanting to be this other version of me, the best version of me, and I compare it to who I am now, that makes me insecure? Like, I don't want to be comfortable with me. I don't want to think I've got it all figured out. Of course.

• 24:07Andy Frisella?

  What's, what's good about comfort? We were just talking about this over here. You know, you, you accomplish this, this, this, you, you get the houses, you get the jet, you get the cars, you get the life, you get the company. And then what?

• 24:17Ed Mylett?

  And then what?

• 24:18Andy Frisella?

  And, and so.

• 24:19Ed Mylett?

  And what have you and I both determined the then what is?

• 24:21Andy Frisella?

  To serve other people.

• 24:22Ed Mylett?

  You got it.

• 24:23Andy Frisella?

  Right, and that's, people are always like, and I'm sure they're asking you, they're like, Ed, why are you doing all this? Why are you making this content?

• 24:28Ed Mylett?

  Right.

• 24:28Andy Frisella?

  You're a multimillionaire, you've got all these things, you don't have to do that.

• 24:31Ed Mylett?

  Right.

• 24:32Andy Frisella?

  Because it's a call, it's a calling, like people say in faith, right Vaughn? In faith, alright? It's a calling, like I have a, I have, I feel an obligation. To, to, so I grew up with an extremely intelligent, driven, amazing father and like dude.

• 24:51Ed Mylett?

  Me too.

• 24:51Andy Frisella?

  And if people would have seen how he raised me, they would have said that he was probably abusive because dude, that he was hard, man. But here's the deal. I want people to, my dad prepared me for the reality. And I want people to be prepared too, because I feel like. The younger generation, a lot of the people watching right now are not taught the truth. They're taught that everybody wins, everybody's special, everybody, you know, is probably going to end up being a multimillionaire. Everybody loves you, and that's not, that's not the truth.

• 25:22Ed Mylett?

  It's the furthest thing from the truth.

• 25:24Andy Frisella?

  So they get taught this thing, they get taught this thing, I mean, they don't even keep score now in, in kids' games. They get taught this thing up until they're 20 years old and then they're kicked out in the real world. And then what happens? The real world stomps them.

• 25:35Ed Mylett?

  More and more, I think that's why this generation's having a harder time. There's more and more people that want to be entrepreneurs, that want to be successful, that see it more than ever.

• 25:42Andy Frisella?

  Yeah.

• 25:42Ed Mylett?

  But their wiring needs to change.

• 25:44Andy Frisella?

  Yes.

• 25:44Ed Mylett?

  You need to be a little harder, a little tougher, a little more in love with the grind, a little bit harder working on yourself. And also, you've got to work like it's going to happen now, but you've got to be patient as hell. Like it took you 10 years, right? I didn't really make any real money, save any real money for over a decade either, right?

• 26:00Andy Frisella?

  Yeah.

• 26:00Ed Mylett?

  By the way, on that, so it just reminded me of something. You see this big old buff stud dude here, but you've written a couple, I just want to throw this out there. You've written a couple of children's books. And what we were just talking about, I was reading, it's Otis and Charlie Play to Win, right? Part of that book is it's about competing and it's teaching kids that not everybody gets a trophy, right? Isn't that part of that book? So those of you that have young kids, you should get them involved with some of the books this kid's written, this dude's written.

• 26:26Andy Frisella?

  Yeah, that's why, that's why we, that's why we wrote the books. We wrote, I wrote them with Vaughn, uh, who's my co-host on the podcast. And he, we, our purpose of what we do, and, and while we do monetize some things.

• 26:39Ed Mylett?

  Sure.

• 26:40Andy Frisella?

  Our purpose of doing this was not to, oh, let's just make more money. Our purpose of doing this was to help reverse the, what is being taught to this generation. When you and I grew up, we were both athletes, we were taught to fucking win.

• 26:53Ed Mylett?

  Absolutely.

• 26:54Andy Frisella?

  And I don't even know if I can curse on this show.

• 26:55Ed Mylett?

  You can curse on this show.

• 26:56Andy Frisella?

  Okay. But we were taught to win. We were taught to, to go out, do our best and win and not feel bad about it. Be a good sport.

• 27:04Ed Mylett?

  Yep.

• 27:04Andy Frisella?

  But don't feel bad about it. Now these kids are taught that winning is wrong and it's not okay.

• 27:09Ed Mylett?

  Unreal.

• 27:09Andy Frisella?

  And if you win, you should feel bad. Like that's not, you could, you could paint the ideal picture all you want, but that's not reality.

• 27:17Ed Mylett?

  That's right.

• 27:17Andy Frisella?

  And my goal with the books, and this is why I haven't written an adult book. All my goal is, is to make an impact. And I feel like if we're going to make an impact, we've got to start with the youngest generation.

• 27:27Ed Mylett?

  I love it, brother.

• 27:28Andy Frisella?

  You know, and.

• 27:29Ed Mylett?

  How do they get the books? They go to Amazon?

• 27:30Andy Frisella?

  Yeah, just Amazon. It's Otis and Charlie's.

• 27:32Ed Mylett?

  Because we were both talking about, it just occurred to me when you said, it's like we're talking about all this rewiring, you know, uh, people in their twenties and thirties and forties and fifties need to go through. I think it's awesome that you're starting to grab them when they're two, three, four, five, six, seven years old.

• 27:43Andy Frisella?

  And see, a lot, well, and a lot of parents would, would DM me and they'd say, man, I wish I could teach my kids all this stuff. They, they want their kids to know this stuff, but they don't know how to teach them.

• 27:52Ed Mylett?

  Yeah.

• 27:52Andy Frisella?

  So that was the book. The book is a tool for parents.

• 27:55Ed Mylett?

  Okay.

• 27:55Andy Frisella?

  That want to teach their kids the reality, but don't know exactly how. They realize something is off.

• 28:01Ed Mylett?

  Yeah.

• 28:02Andy Frisella?

  With what they've been taught and it's not the actual truth. I mean, what's, what are we, what are we taught? We're taught this. Go to school, get a degree, get a job.

• 28:09Ed Mylett?

  Yeah.

• 28:09Andy Frisella?

  And, you know, and eventually you'll have enough money to retire, which you won't, by the way.

• 28:13Ed Mylett?

  Right.

• 28:14Andy Frisella?

  And, you know, they don't tell you that you're going to be in debt your whole life.

• 28:18Ed Mylett?

  Yeah.

• 28:18Andy Frisella?

  They don't, the real truth is this. Go to school, get a degree, get a job, get yourself in debt. So that you're required to work for somebody.

• 28:26Ed Mylett?

  Yep.

• 28:27Andy Frisella?

  Your whole life.

• 28:27Ed Mylett?

  That's right.

• 28:28Andy Frisella?

  You have to work.

• 28:28Ed Mylett?

  They ought to tell you the first day of college.

• 28:30Andy Frisella?

  It's a human resource that, that the system is designed to squeeze the juice out of.

• 28:33Ed Mylett?

  That's exactly, and by the way, that's why one of my goals is that we start to get more entrepreneurship in colleges, right?

• 28:38Andy Frisella?

  Yes.

• 28:38Ed Mylett?

  If they're going to have to go, because the first day of college, they ought to go, hey, look, here's what your life is likely to be. You're going to come out here with a couple hundred grand in debt. You're going to end up at 50 years old. You're not going to have 50,000 bucks saved. You're going to be in debt and divorced at least once.

• 28:49Andy Frisella?

  Yeah.

• 28:49Ed Mylett?

  That's literally the program you're on, right?

• 28:51Andy Frisella?

  Yeah.

• 28:51Ed Mylett?

  It's like someone ought to tell you that upfront. So when you sign up for it, I'd rather sign up for the program where I go through four, five, 10 years of struggle as an entrepreneur. And on the other side, I'm in my man cave like this and helping other people, right?

• 29:02Andy Frisella?

  Right.

• 29:02Ed Mylett?

  That's the program I want to be on.

• 29:03Andy Frisella?

  Well, even if you, even if you, even if you work inside of a company, the values of being an entrepreneur.

• 29:09Ed Mylett?

  Right.

• 29:09Andy Frisella?

  Still will help you become successful and valuable.

• 29:12Ed Mylett?

  A hundred percent.

• 29:13Andy Frisella?

  Because there's a lot of people out there watching that might not ever own their own company.

• 29:15Ed Mylett?

  Yep.

• 29:16Andy Frisella?

  But maybe they work inside of a company that has a nice upside.

• 29:19Ed Mylett?

  You got it.

• 29:19Andy Frisella?

  Okay.

• 29:20Ed Mylett?

  There's some equity in there, something you could do.

• 29:21Andy Frisella?

  Right. So, so those people still, if they learn the skills of entrepreneurship, they can become valuable within a system.

• 29:30Ed Mylett?

  A hundred percent.

• 29:31Andy Frisella?

  You know what I mean?

• 29:31Ed Mylett?

  And by the way, eventually have your eye on starting your own deal.

• 29:33Andy Frisella?

  Exactly.

• 29:33Ed Mylett?

  If there's, my advice, people say, do I have to start a business? No, but you better be somewhere where there's equity or ownership for you eventually.

• 29:40Andy Frisella?

  Yeah.

• 29:40Ed Mylett?

  And there's no play for that. I don't have any wealthy friends who get a W2 for 50 years of their life. Eventually you got to get a 1099. Eventually you got to be able to sell something, make something or earn something. That's at least how I feel.

• 29:51Andy Frisella?

  No, I agree. I agree. I think that, you know, it's a, there's, there, I, I do believe and. Some people don't believe this, but I do believe that entrepreneurship is somewhat a skill. I feel like

• 30:03Ed Mylett?

  So do I.

• 30:03Andy Frisella?

  I feel like certain people have it.

• 30:05Ed Mylett?

  Yep.

• 30:06Andy Frisella?

  And not everybody can have it.

• 30:07Ed Mylett?

  Okay.

• 30:07Andy Frisella?

  Now, that makes people upset when I say that, because I always get bad emails. They say, "Oh, well, I could be an entrepreneur." Maybe you can.

• 30:13Ed Mylett?

  Right.

• 30:13Andy Frisella?

  But, like, my friend Gary, Gary Vaynerchuk, he puts it this way. Everybody can go play basketball.

• 30:20Ed Mylett?

  Right.

• 30:21Andy Frisella?

  But not everybody's going to be LeBron James.

• 30:23Ed Mylett?

  I agree with that.

• 30:23Andy Frisella?

  And I do too. I agree with that too. So

• 30:26Ed Mylett?

  Because I think it's the, I don't think it's a, in my mind

• 30:28Andy Frisella?

  So what do you say to people who, who may not be entrepreneurs, but have, they, they work within a company that has opportunity?

• 30:36Ed Mylett?

  I think if they're, that's what I'm saying. I think as long as you work within a company where there's a chance for you to have some equity, some ownership, something that's your own, your own space, that, that doesn't require that, right? Another part of it is too, is like, you have to be honest with yourself. I don't think it's a capacity issue. I think it's a threshold of pain issue, a desire issue, a work ethic issue, and not everybody is wired for that because they're passionate about other things.

• 30:58Andy Frisella?

  Right.

• 30:58Ed Mylett?

  They're more passionate about, you know, being charitable. They're more passionate about, you know, doing stuff with kids. There may be just things you do that your passion isn't being an entrepreneur. I think, I think if your passion's to be an entrepreneur, like, you and I had this calling

• 31:10Andy Frisella?

  Oh, yeah. When we were kids. I was selling, I sold baseball cards, I sold snow cones.

• 31:14Ed Mylett?

  Me too.

• 31:14Andy Frisella?

  I sold light bulbs door to door. Dude, I, I mean

• 31:18Ed Mylett?

  And you're an athlete, like, you always wanted to be, here's what I just really think. I think, I just always wanted to be free.

• 31:24Andy Frisella?

  Yeah.

• 31:24Ed Mylett?

  I, I always wanted to, me and you and I were just talking, we literally cut each other off. We're like, "It's not about the money, it's about this." I want it, and we said at the same time, "Win."

• 31:30Andy Frisella?

  Yeah.

• 31:30Ed Mylett?

  We literally said the same thing. There's this edge, this compete, this desire level, right? And like, if you feel that, I think you could be an entrepreneur. If you want to go through heat, time, pain, stress, everything.

• 31:40Andy Frisella?

  I think you have to, I don't think you even have to endure it. I think you have to fucking want it.

• 31:44Ed Mylett?

  I think you have to want it.

• 31:44Andy Frisella?

  Yeah, like, like, I want

• 31:48Ed Mylett?

  This is good.

• 31:48Andy Frisella?

  Look, people don't get, people, people think this is wrong, but it's not wrong, it's right. I want to wipe the fucking earth of my competition.

• 31:58Ed Mylett?

  Yep.

• 31:59Andy Frisella?

  I want their houses to burn down. I want them to do zero sales. I want to win.

• 32:07Ed Mylett?

  Yep.

• 32:08Andy Frisella?

  And not just win, but dominate. And when I say that, do I literally want their houses to burn down? Of course not.

• 32:13Ed Mylett?

  Right.

• 32:14Andy Frisella?

  But that's a metaphor for how bad I want to win.

• 32:17Ed Mylett?

  You want to dominate.

• 32:17Andy Frisella?

  Yes.

• 32:17Ed Mylett?

  You don't want to just win, you want to dominate.

• 32:19Andy Frisella?

  And if you don't have that killer instinct in you, to where like when somebody competes with you, it makes you angry and you're like, like I get offended. Like, how dare you think you're going to compete with me?

• 32:29Ed Mylett?

  Yeah, I can feel it.

• 32:30Andy Frisella?

  You get what I'm saying?

• 32:30Ed Mylett?

  Yeah. You just switched again.

• 32:31Andy Frisella?

  Yeah.

• 32:32Ed Mylett?

  You're scaring me.

• 32:33Andy Frisella?

  Yeah, well, no. I think, I think I'm one of the, I think you feel that and I think other people feel that.

• 32:39Ed Mylett?

  Yep.

• 32:39Andy Frisella?

  But I don't think they say it. And so like, for that reason, when I say it, it sounds crazy.

• 32:43Ed Mylett?

  It doesn't sound crazy. It doesn't sound crazy to someone like me. But I want to say one thing about it. I think you have this capacity, and I'm not just bragging on you here. I think you have this capacity, which is, I don't know anybody else in this space that does this. You have this way of saying, because I have also one, right? Like, one rare thing about both of us is we, that are in this space, like, we both have real businesses, are really wealthy and have really done the stuff we're telling you.

• 33:04Andy Frisella?

  And we're still doing it.

• 33:05Ed Mylett?

  And we're still doing it, right? Like, we're not making this up as we go along.

• 33:07Andy Frisella?

  This isn't an, this isn't a make money quick scheme for us.

• 33:10Ed Mylett?

  No, no, no, no. This is a, this is a, this is our lifestyle.

• 33:13Andy Frisella?

  It's not theory.

• 33:14Ed Mylett?

  But you do something profound, man. It's why you're following so huge. You say really important, profound, deep things in simple ways, so that I can understand it. Like, the depth of the things you talk about, like the reservoir of where it comes from, just so you know, I really watched from a distance, I was like, this is so good, so true, so profound, yet you don't say it in a way that draws attention to you, like you're this guru, brilliant dude. You say it like, hey, bro, I got you. But then when you spit it, it's not, it's not simple stuff. It's not slogans. It's really deep stuff.

• 33:45Andy Frisella?

  Well, I think that's, thank you, I appreciate that. But I also feel that... You have to speak in the proper language. And a lot of people are like, "Oh dude, you curse too much, you do this." Look, man, I'm just, like, if I sit around at your barbecue, that's how I'm gonna talk. Like, if you don't, if your mom's offended by curse words, don't invite me to Thanksgiving. Cause it's coming out, you know? Like, that's just, especially if you have any drinks. But, uh, but, you know, that's how, that's how we talk, man. That's how my bros talk, that's how we talk in my company. And I, I just try to take, like, I feel like a lot of guys in our space, they, they make it, they do exactly what you just said I don't.

• 34:24Andy Frisella?

  They try to present things in this language that is complicated to make them appear smarter than everybody else.

• 34:31Ed Mylett?

  That's exactly what it is.

• 34:31Andy Frisella?

  When in reality, people already know you're smarter, they're fucking watching you.

• 34:35Ed Mylett?

  Right, they already know, they wouldn't be watching you.

• 34:36Andy Frisella?

  You don't need to boost your ego anymore, like, let's teach people some real shit.

• 34:40Ed Mylett?

  That's what I sound, I, I watch you, actually, I was saying this to a buddy of ours, a mutual friend of ours, Cardone. I actually told Grant, I said, "This guy actually is solely concerned with helping these other people, not like, 'I'm brilliant, look at me,' right?"

• 34:53Andy Frisella?

  Well, I don't think I am, like, I really don't.

• 34:55Ed Mylett?

  I know you don't.

• 34:55Andy Frisella?

  I, I really don't, I, I feel like, I, like I told you, you know, what did I say when you first walked in? I said, "I'm so excited you're here, cause I can't wait to learn what you know."

• 35:04Ed Mylett?

  Right, and I said the same right back to you, that's exactly.

• 35:05Andy Frisella?

  I, I'm a sponge, man, I'm more of a student than a teacher, you know? And I don't think people realize that. I'm just relaying the shit that I've learned. You know, I just wanna learn, I wanna learn from you, I wanna learn from Grant, I wanna learn some shit from Gary.

• 35:18Ed Mylett?

  Yeah, we both talk about Tony, we both learned a ton from Tony Robbins.

• 35:21Andy Frisella?

  Dude, I mean, I've learned so much, like I told you, I, I...

• 35:25Ed Mylett?

  I know when I see someone of us, cause we share a certain level of thinking and belief that we both have, but, let me say one thing about this, cause he won't talk about himself here, so I'm gonna say it. This is who you should be learning from as well, like, my highest stamp of approval, and so, it's this MFCEO podcast that you have. Talk a little bit about that, cause this guy not only produces profound stuff, but he produces a lot of it that can serve you, right? Like, this is something, you can, you can get in his community, you can have a relationship with this guy that's ongoing, so... So first, tell them a little bit about that, cause I want people that follow me to be hearing what you talk about, because I know what can serve them, even in a way that I can't. So, how do they get access to you and your podcast?

• 36:03Andy Frisella?

  Um, it's at the MFCO.com, we're on iTunes, we're on Spotify, we're on Stitcher, we're on SoundCloud, uh, we're getting on Google Play, um, we're, we've been a top 10 rated podcast for... Almost since the beginning.

• 36:15Ed Mylett?

  It's so good, man.

• 36:16Andy Frisella?

  Yeah, so we've been very fortunate. The message just resonates because like what you said, it's it's real, man. It's myself, the producer Tyler, and then Vaughn the Impaler, who is a who is an.

• 36:28Ed Mylett?

  Vaughn's good, has great questions.

• 36:30Andy Frisella?

  He's a he's a ex-pastor, so it's a very unique dynamic. It's me who's, you know, I curse and I'm brash and I say what I think and, you know, and Vaughn ties it together and it works really well. It's cool, but basically here it is. We want you to learn the real shit. We want you to learn what it's going to take to succeed. We want you to learn not just the practical steps, you know, the X's and O's, where to advertise, what you do with your product, how to name a product, blah, blah, blah, all the other stuff. We talk about all those things. The biggest thing I think that we resonate with is that we talk about the mental mindset that that is needed to create success because I feel like anybody can go out and create a product or start a business. The reason most people don't succeed is because they're not prepared mentally. Would you agree or disagree with that?

• 37:15Ed Mylett?

  Hundred percent.

• 37:16Andy Frisella?

  I mean, how much do you think your success has to do with mental?

• 37:18Ed Mylett?

  Eighty-five, ninety percent.

• 37:19Andy Frisella?

  Yeah, and how much time do you spend on personal development?

• 37:22Ed Mylett?

  Thousands and thousands of hours.

• 37:24Andy Frisella?

  Dude, me too. Me too. And people and young people, they look at you and I and they and they say, oh, you've got this talent for business or you've got this amazing, you're amazingly skilled or talented. No, you have worked your ass off and so have I to learn the things that we've learned. Nothing that you and I have that we teach is is new stuff.

• 37:45Ed Mylett?

  Right.

• 37:45Andy Frisella?

  It's just stuff that we've learned along the way or we've absorbed from other people.

• 37:48Ed Mylett?

  One of the huge differences when you and I were doing it, we had to pay fortunes to get access to it. They can get access to this stuff now for nothing.

• 37:54Andy Frisella?

  You couldn't even.

• 37:56Ed Mylett?

  It's unbelievable.

• 37:57Andy Frisella?

  When I used to do personal development, it was, you know, I was reading Tony's books.

• 38:00Ed Mylett?

  Me too.

• 38:01Andy Frisella?

  It was reading Seth Godin's books.

• 38:02Ed Mylett?

  Yep.

• 38:04Andy Frisella?

  Now, I mean, God, there's so many good people out there.

• 38:08Ed Mylett?

  And that's why I'm only putting a few people on my show because I want them to go to the, listen, and we're going to talk about this next, okay?

• 38:14Andy Frisella?

  The fake.

• 38:14Ed Mylett?

  You've built a real, real business. I want people that are going to follow people. I don't want, listen, I don't have, you don't have time for theories.

• 38:22Andy Frisella?

  Right.

• 38:23Ed Mylett?

  I want stuff that's work, that's a. That I know happens now with dudes that are blowing up and ladies that are blowing up real businesses right now. And so in your case, like that's why I want you to go to him. This is this stuff he does every day. I'm walking around. He's got this giant facility here. There's another one that's almost a quarter million square feet down the street. And so what they don't ever they haven't heard yet. And this is why I want them on this MFCEO podcast is now that was the first 10 years, right? But now you're talking about especially the last five or eight years, we're going to talk about this. I want them to hear this. You're talking about one of the great, honestly, I opened the show with this, one of the great you are. You're one of the great American entrepreneurs for every reason because of the wealth you've created, what you're starting to create for your guys, and then the paying it forward. You're you're taking this gift, this success, and you're spreading it, man.

• 39:08Ed Mylett?

  That that by definition makes you great. You're you're you're creating wealth and richness in people's lives, brother. So so tell them about, we know the hard years. Okay, what's it at now? Where's you? How many supplement superstores now do you guys have?

• 39:21Andy Frisella?

  We've got 18. We'll have 20 here, I think by next week.

• 39:24Ed Mylett?

  So you got those.

• 39:24Andy Frisella?

  We're starting to roll that out. So that's that was our first business we started. We have our franchise set up for that. But we've chosen to award franchises to employees that start with us. So we could have went out. I actually asked a 100 store deal about two years ago, because we made it, which would have made would have made me a lot of money instantly. And we asked that because we decided that we were going to we were going to create a situation where if you start with our company at minimum wage, which people do, okay, that's entry level, they can eventually work up to own their own franchise market that we finance them. So like right now, we have two, we have four, two franchise markets

• 40:09Andy Frisella?

  that we just started franchising. One is in Kansas City where they're opening 10 stores. And the guys that that own that market started out at 750 an hour when they started.

• 40:18Ed Mylett?

  And now they're owners.

• 40:20Andy Frisella?

  Now they're owners. Now they're going to own.

• 40:21Ed Mylett?

  They'll be millionaires.

• 40:22Andy Frisella?

  Those guys will be multimillionaires in the next couple of years.

• 40:24Ed Mylett?

  I can love that.

• 40:24Andy Frisella?

  So I, I, Chris and I both feel very passionately about wanting to be one of the only companies that can say, look, if you start here, there's no limit to where you can go. You know what I mean? You can go all the way up to being a multimillionaire, depending on what you do. And the guys who own that market, Jeff and Kyle have been with me for eight, nine years, and they're they're they're as good as I am at the business.

• 40:47Ed Mylett?

  That's wonderful, dude.

• 40:48Andy Frisella?

  But Jeff, if you watch this, you're not as good as I am. Kyle, you are.

• 40:51Ed Mylett?

  Kyle, you are. So what happens is you have these supplement superstores, you're in that supplement business, you're like, hey, a lot of this stuff is not great stuff, right? So then you decide, alright, I'm gonna flip in, I'm gonna get into the actual business of making the product. All of you guys that are in the fitness industry that follow me, the more I've understood the actual technical ways this guy manufactures this product too, it's just unbelievable, the difference, right? The benefits to your body and the not the downside stuff too, but so you decide to start First Form.

• 41:20Andy Frisella?

  Yep.

• 41:21Ed Mylett?

  This is where it gets going good, right? So tell us about that.

• 41:24Andy Frisella?

  So Chris and I had a lot of experience with obviously other people's products. And what we noticed in the supplement industry was that everybody was trying to make the cheapest product. And I just told him, like, dude, we can make a better product than anybody out there, we've just gotta sell it for more. Nobody wanted to do that, quite honestly, because a lot of people in the supplement industry aren't great business people. They don't work, they don't follow the fundamental rule of helping someone, okay? I am going to make a product that you're going to ingest, okay? Now, do you want to take the cheapest, least quality product, or do you want to take the most expensive, best quality product? There's a market for it, it's obvious, and nobody was hitting it. And so we decided, hey, we're gonna be the premium brand, and we went and did it.

• 42:08Andy Frisella?

  And we went out, we were the first company to come out with low-temperature processed protein. We, I mean, we did, we started small, man. We started with a $30,000 PO. We went and picked up the pallets in the back of our pickup trucks from our manufacturer, who is now our partner in manufacturing. And we would take the product, and we would drive it around to our retail stores, and literally, we would do that like once a month. When people first started using our product, they would come in and they would say, oh, what are you doing, making that in your basement? Because like, they couldn't believe that we were starting, it was, they couldn't understand, oh, you're starting another company now? I don't understand this. And we'd have to like have this whole script where it would be like, no, this is a different company, this is, you know?

• 42:49Andy Frisella?

  And eventually, the great people of St. Louis, I'm very proud of this city, got behind us and gave us a lot of traction locally, which allowed us to grow. And then we went from, you know, selling it... To the stores like we did to a 12,000 square foot warehouse to a 60,000 square foot to a 75,000 square foot to now we have the 75,000 plus the 225.

• 43:12Ed Mylett?

  My god.

• 43:13Andy Frisella?

  Yeah, and now we're getting ready to move out of this building and build a whole new headquarters.

• 43:17Ed Mylett?

  What kind of revenue, sales, all that stuff this year?

• 43:20Andy Frisella?

  This year we should be about 170.

• 43:23Ed Mylett?

  170 million?

• 43:24Andy Frisella?

  Yeah.

• 43:25Ed Mylett?

  170 million?

• 43:25Andy Frisella?

  That's both companies together. Yeah, that's S2 and First Form.

• 43:29Ed Mylett?

  Okay, 170 million?

• 43:30Andy Frisella?

  Yeah.

• 43:30Ed Mylett?

  And then what do you think, or you have goals in the next three, four, five years, take that to a billion dollars?

• 43:34Andy Frisella?

  Yeah, that's the goal. The goal is a B.

• 43:36Ed Mylett?

  Is a B.

• 43:36Andy Frisella?

  I'm over the Ms.

• 43:38Ed Mylett?

  That is so awesome, brother. That is unbelievable.

• 43:40Andy Frisella?

  Thank you.

• 43:40Ed Mylett?

  And so they think you're an overnight success until they hear that you went, you know, 10 years basically with nothing, seven years basically didn't make a dollar.

• 43:47Andy Frisella?

  Well, a lot of the other, a lot of the other brands in our, in our space, they're not set up to build, they're not set up to build real companies. They're set up as a cash flow, cash in, cash out. You know, the owners make good money, but they don't have a, they don't have a team.

• 43:58Ed Mylett?

  Yeah.

• 43:59Andy Frisella?

  We've got a real team, you know, and we've got real people out there that are, that are career, we've got careers here.

• 44:04Ed Mylett?

  Yeah.

• 44:05Andy Frisella?

  And we've got the best people, man. You know, like I don't, like my brother, my brother runs day to day at First Form. He does an amazing job. Uh, you know, all of our team inside the office and all of our reps. I mean,

• 44:17Ed Mylett?

  You really do feel this because when you toured me?

• 44:19Andy Frisella?

  Our culture is built on change, man. Like we, we, people, the difference between our, it used to be just our products, like our products were superior.

• 44:27Ed Mylett?

  Yeah.

• 44:27Andy Frisella?

  The difference now is that the people, we have people in our brand who are, who are literally 100% dedicated to helping other people. You know what I mean? It's the mission and that's what drives, you know, it's a culture driven company.

• 44:40Ed Mylett?

  When you toured me, that's what you talked about.

• 44:42Andy Frisella?

  Yeah.

• 44:42Ed Mylett?

  I noticed that. I get toured all the time at different businesses, right? And the whole time you're talking about your people.

• 44:47Andy Frisella?

  Yeah.

• 44:47Ed Mylett?

  Point to that guy. This is what he does. This is his background. This is how I know him. This is the great job they do. And like it was sincere.

• 44:52Andy Frisella?

  Yeah, like the guy that we went to, Scott, the one I pointed to at the warehouse, we were in seventh grade together.

• 44:57Ed Mylett?

  You told me that.

• 44:57Andy Frisella?

  Yeah.

• 44:58Ed Mylett?

  And you, by the way, and you told me this knowing they weren't even going to hear you telling me.

• 45:01Andy Frisella?

  No.

• 45:01Ed Mylett?

  It wasn't a technique. It was you really heartfelt felt this way about these people. You built like an unbelievable brand and company, brother.

• 45:08Andy Frisella?

  Dude, we, we, most of us don't have friends outside the company. Like it's it's weird. It's like like if you're not in it.

• 45:14Ed Mylett?

  Yep.

• 45:14Andy Frisella?

  You're you're on the outside. If you're in it, you're in it.

• 45:16Ed Mylett?

  I don't even think that's weird. Almost every great company that I've been around.

• 45:19Andy Frisella?

  Really?

• 45:20Ed Mylett?

  Including mine.

• 45:20Andy Frisella?

  Cause I haven't been around that many.

• 45:21Ed Mylett?

  Yeah, I haven't been around a lot of great companies either, but the ones I have been around, I can tell you my business, my best friends are all in my business. Right? They're just they're I'm close to them. It's like it's my family. We share the most in common.

• 45:31Andy Frisella?

  Right, yeah.

• 45:31Ed Mylett?

  Right? It's part of our culture. So let's talk a little bit about a few things, because like it's unreal what you've done, right? And it's just the beginning. I can feel that. You're even talking about changing your model and expanding it and all the different things you're gonna do. So you've done a couple of things that's interesting to me. So one, your body's changed the last few years. Like I've seen videos of your brother, right?

• 45:47Andy Frisella?

  Lost a hundred pounds.

• 45:48Ed Mylett?

  You've lost a hundred pounds. So you've turned everything around, right? So is it the same stuff? Or like, what did you do to change your physique?

• 45:57Andy Frisella?

  Uh, what did I what did I actually do?

• 45:58Ed Mylett?

  Yeah, like physically, like, did you do make a like, did you like look in the mirror one day and go, holy crap?

• 46:02Andy Frisella?

  Dude, I mean, look, it was way out of hand. Like,

• 46:07Andy Frisella?

  like I told you, man, I struggle with depression. So depression is something that I battled my whole whole adult life. I go through phases and those phases last for years. Okay, some I go for two or three years, I'd be great. I go for two or three years and I'm a total wreck. And when I'm a total wreck, I eat everything in my face, I drink everything. You know, I'm having a good time in my mind, but I'm not accounting for the problems that it's causing. And I had got myself up to about 350 pounds. Uh, and

• 46:36Andy Frisella?

  dude, yeah, I was just I just looked in the mirror and I'm like, fuck, you're fat, you know? And uh, and you can't be fat in my business and be effective.

• 46:44Ed Mylett?

  Good point, yeah.

• 46:45Andy Frisella?

  So.

• 46:46Ed Mylett?

  How long did it take to lose a hundred pounds?

• 46:48Andy Frisella?

  It's take I lost most of it in about eight months.

• 46:50Ed Mylett?

  Eight months?

• 46:51Andy Frisella?

  Yeah, I lost I lost about 80 pounds in eight months. And then the last 20 has been like recomping for like the last about a year and a half. Going back and forth, back and forth, back and forth. So now I'm pretty happy with where I'm at. I still got a little bit to go. Thank you. I want to get down. I'm 245 right now. I want to be like, I want to be the same weight, but a little leaner.

• 47:09Ed Mylett?

  Okay, let's get in that brain of yours for a minute. So this, by the way, I struggle with depression too. Most people would be surprised to know that dudes like us that are super high energy and help people that we we have all the same struggles and maybe even deeper ones.

• 47:21Andy Frisella?

  Well, when you're given, when you give so much of yourself all the time. There's not a whole lot left at the end of the day, you know?

• 47:28Ed Mylett?

  I think people thought you and I were gonna get together and we're gonna bump chests to see who was stronger and bigger. And then we met each other, it's like, hey, man, like, I got the same stuff you got, right? It's the same things. So get in this brain of yours for a few minutes, because we don't have that much time left. But like, so this is just like general, but who the hell are you? Like, what has made you this freak that you are? Are you like an obsessed whack-job crazy person? Are you thinking business all the time? Like, if someone said to you, hey, man, you know, I got three minutes with you. Why are you so successful? What is it about you, what you do or think that's different than the average dude out there?

• 48:04Andy Frisella?

  I've just learned that it's, I've personally, I used to think like a lot of younger people think, and maybe some people in business, I used to think like this. Man, I wonder if I'm gonna ever be one of those successful guys. Like, did you ever think like this when you were broke? Did you ever think like, man, I wonder if I'm ever gonna be like fortunate enough to be one of these guys who has this house and this life and this and that? Like, there was always a question of doubt in my brain.

• 48:28Ed Mylett?

  I still have it.

• 48:28Andy Frisella?

  Yeah.

• 48:29Ed Mylett?

  I still have it sometimes.

• 48:30Andy Frisella?

  So, I think I just accepted that there's no valid, there's no like validity to that at all. It's just total mind bullshit that your brain does. And I started to realize that it's just as simple as executing on a daily basis. And when I started to believe that and the doubt went away, I think that made, I think that made me A, more confident, B, it works. And I don't feel like I'm a freak of any, you know, I'm just highly competitive and I know that I know how to win. I know that if I'm doing effective things on a daily basis, those effective things compound over the course of time.

• 49:10Ed Mylett?

  Are you a planner? Do you like write stuff down? Do you have goals?

• 49:13Andy Frisella?

  Oh, yeah.

• 49:14Ed Mylett?

  Do you do that kind of stuff?

• 49:14Andy Frisella?

  Yeah, I do, what a lot of my listeners, I have this little method called the power list. And basically what it is, it's five critical tasks. So, for a while on Instagram, we used to always see these memes, okay? And it would be like, you know, I only sleep one hour a day and that's what you gotta do to be successful. And that's bullshit, okay? I am...

• 49:40Andy Frisella?

  And this is gonna sound really weird, but I'm actually really fucking lazy.

• 49:43Ed Mylett?

  Me too.

• 49:43Andy Frisella?

  Okay.

• 49:43Ed Mylett?

  So am I.

• 49:44Andy Frisella?

  Yeah, so like I just found, I just find ways to be effective.

• 49:47Ed Mylett?

  Me too.

• 49:47Andy Frisella?

  So my, my goal was to do as much good stuff in a day and then have the rest of the day to myself. Okay, so I figured out that if I could execute on five tasks, not, not the basic things, not like, oh, I gotta work out. Or, but alright, the, the things are extra than that, okay? I gotta make this call, I gotta send that email, I gotta follow up with this, I gotta do that. Once those five things are done, I'm done for the day.

• 50:13Ed Mylett?

  Gotcha.

• 50:14Andy Frisella?

  So if I can get all five of my things done before 10 a.m., I got the whole day to do whatever I want.

• 50:17Ed Mylett?

  Okay.

• 50:18Andy Frisella?

  Alright, and the rule of the power list is this, it's gotta be five critical tasks, alright? Those critical tasks have to be something that are not a habit for you. So let's say your goal is to work out and eat right, and you're not currently doing it. That can be on your power list for up to 21 days. Okay, after it's been on your power list for 21 days and you've won the 21 days in a row, you have to remove it and replace it with two other things.

• 50:42Ed Mylett?

  Oh, I like that.

• 50:43Andy Frisella?

  Okay, yeah, so your, your list is always progressing. It is literally a fail-safe way to be successful. I talk about it on my podcast, M S E O Project, there's a whole episode dedicated to it, it's episode 107.

• 50:55Ed Mylett?

  Okay.

• 50:56Andy Frisella?

  If you guys wanna go listen to 107, go listen to that, you'll learn the method. But, um, but yeah, but I just figured that out, man, over the course of time and, uh...

• 51:04Ed Mylett?

  It's so rare executing though, like, don't you think, like, it's the rarest thing, even in my business, like, I can't believe...

• 51:09Andy Frisella?

  It's not that hard, though.

• 51:10Ed Mylett?

  It isn't, but people go through a whole day of busyness, they go, wow, I put in a 15-hour day, to your point.

• 51:15Andy Frisella?

  Yeah.

• 51:15Ed Mylett?

  At the end of it, I go, if we went back and did, did you do five things?

• 51:18Andy Frisella?

  You could've done the whole, you could've done the whole 15-hour day in two hours and have the rest of the day to yourself.

• 51:23Ed Mylett?

  That's another thing elite performers have, they shrink timeframes, they can get a whole lot more done in short windows of time.

• 51:28Andy Frisella?

  And we want to, because we're lazy, we wanna go fuck off.

• 51:30Ed Mylett?

  There's two, by the way, and I am lazy too, people think, oh, you're, I'm not, I'm lazy, like, I have, I have to have habits and disciplines? Because if you left me to my own devices?

• 51:38Andy Frisella?

  Yeah.

• 51:38Ed Mylett?

  I'd be eating Cheetos, sitting on the couch, drinking tequila, right?

• 51:41Andy Frisella?

  Yeah, that sounds like a good time.

• 51:43Ed Mylett?

  It does, it sounds good, I like that stuff too, so, so a couple other things, so what's a hundred to zero? I, I just read this, what is that, like, what's that all about?

• 51:50Andy Frisella?

  A hundred to zero is something that...

• 51:54Andy Frisella?

  I came up with that me and two of my guys at work, alright, two of the guys at work, they're, one of them is super competitive and the other one was very badly injured and is also very competitive. And we were talking one time on text and we were like, so they, they, these guys co-manage one of our biggest stores in retail. And we were talking on text and Austin, one of the guys, he goes, he goes, man, he goes, I want to kill all of these other stores. He goes, I don't even want them to sell anything. Like, just like I would say, he goes, I, if we were playing football, I would have beat them 100 to nothing. And that's how it started. So it started as 100. So now we had, we, him and me and the two guys had this thing where we would just text 100 to nothing. Basically, it means domination. Okay. And then I started bringing

• 52:38Andy Frisella?

  it on the podcast. I started talking about, you know, hey, look, there's so much of this, this feel-good, idealist nonsense out there that is telling people it's not okay. Like, we see it like kids' basketball game, a team will score 100 points and the other team scores seven, and they fire the coach. Dude, that's not okay. What are you teaching your kids? It's okay, you're supposed to lose or feel bad when you win? And I'm just anti any of that. And so basically, we just started a hashtag 100 to zero and, and selling shirts and, you know, I put it on my wall and it's just a reminder like, hey, we're here to fucking win. No matter what. Like, we're here to win. And if the other team can't score, that's their problem. That's not our problem.

• 53:18Ed Mylett?

  How do you feel about like mentors and coaches and stuff? So like you talk about teachers and coaches, like, do you think everybody, there's this whole thing about you should have a mentor, you should have a coach. Do you think some of that's overcooked?

• 53:27Andy Frisella?

  I think it is overcooked.

• 53:29Ed Mylett?

  So do I. I think sometimes, good. I think, I think sometimes people like, they're always looking outside themselves, right? Instead of, do you agree with that?

• 53:36Andy Frisella?

  I think that the mentor thing started, Instagram has amplified this mentor thing, like, you gotta have a mentor. Dude, most of the mentors that you guys have don't know what the fuck they're talking about. Okay, let's be real. Do they have a real business? What, show them their, let's see their financials. Let's see the house they live in. Let's see their plane. Let's see the cars. They don't have that shit, you probably shouldn't be listening to them. Okay, if you're trying to be successful in business. I mentor people every day through the podcast, through my Instagram. I don't have to have a one-on-one. If you can't pick up what I'm putting down from that, you ain't got it anyway.

• 54:07Ed Mylett?

  Doesn't it surprise you how often you get asked stuff that you've put out that they don't even find? Does that drive you crazy?

• 54:11Andy Frisella?

  I personally will not respond to that because I know that they're too lazy to go look at it anyway. You know what I mean?

• 54:17Ed Mylett?

  Yeah, I get asked it. I'll tell them, like, hey, I already put that out. Like, go find my stuff, right?

• 54:20Andy Frisella?

  Yeah, dude, and what that is, is that's people's, that's people wanting to, they want to touch you, right? Like, oh, I know Ed, or, oh, I know Andy, and I need validation from them. I need permission. That's them looking for permission. You don't need his permission. You don't need mine. You don't need your mom's permission. You don't need your dad's permission. You don't need anybody's permission. In fact, the more people that tell you you can't are probably good for you. You know, so I just feel like the mentor thing, you know, I had mentors, but I didn't call them mentors. I didn't know there were mentors.

• 54:47Ed Mylett?

  Me either.

• 54:48Andy Frisella?

  I just had a dad, and I listened to Tony Robbins' stuff. And, and by the way, thank you, Tony Robbins.

• 54:54Ed Mylett?

  Me too.

• 54:55Andy Frisella?

  I was just telling, telling you, you know, how impactful.

• 55:00Andy Frisella?

  I would like to take a minute to plug him for a second.

• 55:02Ed Mylett?

  Sure.

• 55:02Andy Frisella?

  Okay. I think he's not getting with the young generation the way that he should.

• 55:08Ed Mylett?

  Me too.

• 55:09Andy Frisella?

  And I feel like, you know, you guys who are following people like Ed, or following people like myself, or following Gary Vee, you need to go to the OG.

• 55:17Ed Mylett?

  That's right.

• 55:17Andy Frisella?

  And listen, yeah, and listen to Tony's stuff because a big part of where I'm at had to do with getting his personal power.

• 55:24Ed Mylett?

  Me too.

• 55:25Andy Frisella?

  Set. My mom gave it to me, and you know, my mom gave, I'm like, I'm not listening to that crap, blah, blah, blah. Like, three years later, I listened to it, and I'm like, holy shit, dude, this is awesome. And I've been a believer ever since, and.

• 55:36Ed Mylett?

  Me too.

• 55:37Andy Frisella?

  You know.

• 55:38Ed Mylett?

  We all come from him somehow. Doesn't it feel like it?

• 55:41Andy Frisella?

  It's the truth, and the younger guys, the younger, the young entrepreneurs, you guys need to go listen to his stuff and follow him, man, like, buy his products. And I would not say, if you follow me, you know I tell you not to buy anybody's products.

• 55:54Ed Mylett?

  Yeah, yeah.

• 55:55Andy Frisella?

  His is worth it.

• 55:56Ed Mylett?

  His is worth it. But in your case, you are too, and I'll tell you why. Because the mentoring thing's one thing, but I also, the gift now that you or I or a few other guys can give that are in this space is that we can get people's consciousness of thinking the right stuff, right? We're not going to directly see you every single. But you're directing my focus, you're giving me ideas, you're putting the right thoughts in my head. You're giving me, and you and I are both saying this about Tim Grover. You're giving me permission to be obsessed.

• 56:18Andy Frisella?

  Yeah.

• 56:18Ed Mylett?

  You're giving me permission to win. Like, I don't need everybody. Yeah, I don't need, I love Grover. We don't need, I just had him on the show, he's awesome. But I don't need permission from my family, but I need permission to be myself. It's like, hey, man, I want, it's confirmation that I'm not crazy.

• 56:31Andy Frisella?

  Right.

• 56:31Ed Mylett?

  These dreams aren't nuts. I'm not a wacko because I want to win and compete so bad. It's not so much permission as confirmation. There's dudes like me, there's ladies like me, there's people like me that want to live life maxed out, right? Like, that's, that's what I think you do more than anything. It's like, go, man, you're good, right?

• 56:48Andy Frisella?

  Yeah.

• 56:48Ed Mylett?

  I think that's what you do.

• 56:49Andy Frisella?

  You know, I, I'm just trying to help people find their way. You know what I mean? Like, being an entrepreneur definitely is not for everybody.

• 56:55Ed Mylett?

  Yeah.

• 56:56Andy Frisella?

  Some people aren't going to be happy being that because as much of the cool shit that you see, there's a lot of bad stuff too.

• 57:02Ed Mylett?

  It's a lot of ugly.

• 57:02Andy Frisella?

  It's tough. And you've, you've got to really love that tough stuff. Like, I will give Gary a lot of credit. Gary always talks about loving like the grit and the dirt and the hard shit. And you do kind of, because like, I don't know if you're like this, but I bet you kind of are. Like, when, when, like, when crisis happens in your company, I bet you're calm and I bet you figure it out instantly. And you're, you're like, you're like, okay.

• 57:24Ed Mylett?

  Yes.

• 57:24Andy Frisella?

  Your wheels start turning and you're challenged and you get fired up and you get excited. As soon as you know, like, as soon as you know the solution, I bet you're excited. Like, there could be, shit could be burning to the ground.

• 57:36Ed Mylett?

  Hundred percent right.

• 57:36Andy Frisella?

  As soon as I know the problem, as soon as I, you know, that's, dude, I live in that space.

• 57:40Ed Mylett?

  Last week that happened, I was like, I'm alive. Like, this is what I was born to do. Like, I was in my moment.

• 57:45Andy Frisella?

  When I'm not in that, I feel useless.

• 57:47Ed Mylett?

  Me too.

• 57:47Andy Frisella?

  Yeah, like, like.

• 57:48Ed Mylett?

  It's like kryptonite.

• 57:49Andy Frisella?

  Right.

• 57:49Ed Mylett?

  I feel like Superman on kryptonite when I don't have that, that stuff.

• 57:52Andy Frisella?

  When shit's going really good, like, I'm like.

• 57:55Ed Mylett?

  I think sometimes I stir up messes just so that I can fix them.

• 57:58Andy Frisella?

  Yeah, like, I walk through the office, I'm like, what's going on?

• 58:00Ed Mylett?

  Yeah.

• 58:01Andy Frisella?

  Nothing.

• 58:01Ed Mylett?

  Yeah.

• 58:02Andy Frisella?

  I got, you know, I got this, I got, I'm like. What do I gotta do?

• 58:05Ed Mylett?

  No, but I've literally learned that like if I'm gonna be growing my company, there should be crap going on around me. There should be fires all the time. Let's finish up with this, because you're about to launch something here pretty soon, because it's not mentoring, but it's more direct access to you. It's more specific stuff. So tell them what you're planning on doing here real soon.

• 58:20Andy Frisella?

  So we're launching Frisella Entrepreneurship Academy. It is a, it's an academy. It's exactly what it sounds like. There's, there's level one, level two, level three courses. People come in, they can learn not some Instagram thing of like, like how to, how to open a, you know, an Instagram account management service or whatever. Like, that's not what we do. What we do is teach people the exact tools they need to run a real company and build a real brand. A lot of doctors, a lot of lawyers, a lot of real estate agents, a lot of people who are in business and have skills have no idea how to run a business.

• 58:56Ed Mylett?

  It's true.

• 58:58Andy Frisella?

  So we're opening an academy that shows people step by step by, step by step, what they're going to need to run a real business and build a real company. Not just a hack to try to make some income on the side, you know what I mean? So, you know, if you're looking for, you know, some sort of business to start, that's not what we do. We take your business and we show you how to run it.

• 59:19Ed Mylett?

  I like that.

• 59:20Andy Frisella?

  Yeah, and that's, that's what we're doing. And we're doing that from, I'm a real guy. I built a business from, from zero to where it is now. And a lot of people have questions about what to do at this point, or how to do this, or how to do that, especially when it comes to marketing and advertising and how to get word of mouth out and make customers loyal. And we, and I talk about all these things on the podcast, but I don't show them exactly how to do it. This is where I'm going to get into the gritty details of how to execute. And, and so I'm excited, man. I think it's gonna be cool. I'm excited about the guys, not just the guys who are like watching and they, I want to own a company one day, but I'm excited about the guy who has a company right now and he's like struggling and he doesn't know what to do.

• 1:00:01Ed Mylett?

  Yeah.

• 1:00:02Andy Frisella?

  And I'm excited about helping those people.

• 1:00:03Ed Mylett?

  Yeah, well, you're gonna.

• 1:00:04Andy Frisella?

  Yeah.

• 1:00:04Ed Mylett?

  The big thing, I think everybody, by the way, this is really good today, brother. Like, I got a lot out of this.

• 1:00:09Andy Frisella?

  Oh, thank you.

• 1:00:09Ed Mylett?

  It was good for me, man. I mean, really, I know you all did too. Probably the way you can get to the center hub of this guy. Just follow him on social media, follow this guy on Instagram.

• 1:00:17Andy Frisella?

  Yeah, I'm mainly on Instagram.

• 1:00:18Ed Mylett?

  I'd be on Instagram with this guy and then the MFCEO.com podcast as well. They can subscribe on iTunes, all these other platforms too. I know it helps if they subscribe too, right? It drives this stuff up.

• 1:00:28Andy Frisella?

  I'm always pushing the subscribe. If you like the content, subscribe. That's all I ask.

• 1:00:32Ed Mylett?

  That's how you get paid back. Me too. Just subscribe, little likes, little follows, little subscribes. That's all we want. So this, you've got a little taste of today of what you can get in all these different forums from this man and the stuff that's coming forward. So, really appreciate you today, brother.

• 1:00:45Andy Frisella?

  Thank you, man.

• 1:00:46Ed Mylett?

  I'm so glad we met. I really enjoyed the night. Alright, God bless everybody. Max out.

• 1:00:50Andy Frisella?

  Thanks, guys.