Pod Insights Table Manners with Jessie and Lennie Ware Tim Cook About this episode This week we have Tim Cook - CEO of Apple - joining us for brunch at mums. Sandwiched between a meeting with the Prime Minister and afternoon tea with the King & Queen, Tim popped over to join us in Clapham and mum rustled up a Kedgeree. Tim brought us his favourite Californian Chardonnay and some very special spiced apple jam made from the fruits grown on Apple Park in San Fran (my kids have finished the jar!). Tim told us about waking up before 5am every day to start work, that an Apple Watch saved his dad’s life, his excitement about the upcoming F1 film, his love of caving & hiking, growing up in Alabama, receiving over 600 emails a day, and how he started his career flipping burgers at age 14 for $1 an hour. Thank you Tim for taking time to join us in Clapham, we can’t wait to pop to Cafe Macs for lunch with you soon x Hosted on Acast. See acast.com/privacy https://acast.com/privacy for more information.
Transcript Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.
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1:56 Jessie Ware? Hello and welcome to Table manners. We're in Clapham again, I'm sorry mum.
2:01 Speaker 05 It's fine.
2:01 Jessie Ware? And I did forget the pudding. But it's in a cab, I think, on the way here.
2:05 Speaker 05 Yeah.
2:06 Jessie Ware? And it's a morning affair today.
2:08 Speaker 05 Very early I've been up.
2:09 Jessie Ware? Have you?
2:10 Speaker 05 Yeah.
2:10 Jessie Ware? And there's the sweet smell of fish.
2:13 Speaker 05 Smoked haddock.
2:15 Jessie Ware? Yeah, it's quite, um, it's quite.
2:16 Speaker 05 It's powerful, isn't it?
2:17 Jessie Ware? It's powerful, much like you, Lenny.
2:19 Speaker 05 Why, thank you, you're comparing me to smelly fish. Thank you darling. Um, why did I think, well, he wants fish, this.
2:28 Jessie Ware? Did he say he wanted fish?
2:29 Speaker 05 Yeah, he likes fish.
2:30 Jessie Ware? Oh, okay.
2:31 Speaker 05 That's why I did it.
2:31 Jessie Ware? Do they have kegery in America?
2:33 Speaker 05 No, I don't think so.
2:35 Jessie Ware? Well, we'll find out.
2:36 Speaker 05 Don't they have kegery in most places, do they?
2:38 Jessie Ware? No, maybe there's a reason for that.
2:39 Speaker 05 Yeah, because it smells when you cook it.
2:41 Jessie Ware? Um, we have the CEO of Apple coming on, Tim Cook. Probably one of the most influential, successful, powerful CEOs in the world in tech.
2:56 Speaker 05 Yeah.
2:57 Jessie Ware? And he seems probably like the nicest one too, from what I've read.
3:00 Speaker 05 Seems lovely.
3:01 Jessie Ware? He's also quite, um, a man of mystery. You don't, not many people know that much about him. Um, he doesn't do many interviews about his personal life. And he's been in Apple for 26 years, I think.
3:14 Speaker 05 Well, he took over from Steve Jobs, didn't he?
3:16 Jessie Ware? Yeah, and made it kind of one of the most profitable businesses in the world. So I'm interested, you know, we don't usually get big tech guys on the podcast. In fact, I think he's our first businessman.
3:29 Speaker 05 Yes.
3:30 Jessie Ware? That we've had. But yeah, so we, and he doesn't do that many interviews, so.
3:34 Speaker 05 We're very privileged.
3:35 Jessie Ware? We're very lucky. And apparently he's on his way to meet the king after this. So what have you made?
3:39 Speaker 05 I've made kegery.
3:40 Jessie Ware? And I've.
3:41 Speaker 05 Because he said he liked fish.
3:43 Jessie Ware? And they also said that he really likes chocolate, so.
3:45 Speaker 05 So you've made your chocolate.
3:47 Jessie Ware? Well, actually, my son made it after nursery yesterday, so I hope it hasn't got like a Lego piece. I don't know.
3:52 Speaker 05 Or, or he's probably licked a lot of it.
3:54 Jessie Ware? Yeah, he's probably tasted it all. Yeah, but yeah, anyway. And so we, my three-year-old made the Nigella.
4:03 Speaker 05 Peanut.
4:04 Jessie Ware? Peanut, crunchy rocky road bars. Yeah, it's got like honeycomb in it.
4:08 Speaker 05 So delicious.
4:09 Jessie Ware? Salted peanuts, golden syrup.
4:13 Jessie Ware? And dark milk chocolate and you kind of, it's like a kind of, it's like a chocolate bar and you just have it.
4:18 Speaker 05 It's like a tray bake, yeah.
4:20 Jessie Ware? And we have done it for somebody else. Who did we do it for?
4:22 Speaker 05 No, we didn't. I've made it.
4:23 Jessie Ware? Oh, but you've made it before.
4:25 Speaker 05 Yeah, I've made it for you.
4:26 Jessie Ware? But it's a Nigella recipe and so hopefully that will just hit the spot before he goes and meets his Royal Highness.
4:31 Speaker 05 I've done a combination recipe because I didn't think, Alex, your brother said, oh, curry for breakfast. So I didn't put, I only put a pinch of curry powder in.
4:42 Jessie Ware? Oh, I like it.
4:43 Speaker 05 Yeah, but I just wondered about it. So I've done it with cinnamon and cardamom and some mustard seeds. And so it's not untumored, so it's not overpoweringly curry. Yeah.
4:55 Jessie Ware? Am I allowed to test it?
4:56 Speaker 05 No, should, no, because you'll pull your face and then I'll feel anxious. Should I grate some lime on the top? Would you have lime or not?
5:06 Jessie Ware? I'd need to test, taste it first, then.
5:07 Speaker 05 No, okay, well, I've, I've done some lemon zest, so it should be enough.
5:11 Jessie Ware? I think a squeeze of lemon will be nice for them, him to choose to do if he wants.
5:17 Speaker 05 I'll put some on the side.
5:18 Jessie Ware? Yeah, that's what I think.
5:20 Speaker 05 Or a lime, because he lives in.
5:21 Jessie Ware? Why a lime?
5:22 Speaker 05 Because he lives in California, darling. They all have limes there.
5:24 Jessie Ware? Yeah, and we're in South London.
5:25 Speaker 05 Okay, fine.
5:26 Jessie Ware? So I think the limes are going to be a bit better there.
5:27 Speaker 05 I just wanted to make it perk him up a bit.
5:30 Jessie Ware? Why, why do you think he's not going to perk you?
5:32 Speaker 05 I don't know.
5:33 Jessie Ware? He's probably had like what Jake Shears has, what's it called, the red eye, where you have like four shots of coffee. And before like seven o'clock in the morning.
5:41 Speaker 05 Yeah.
5:41 Jessie Ware? We'll find out. Tim Cook coming up on Table Minus.
6:00 Jessie Ware? Hang on a minute.
6:02 Speaker 06 What is it?
6:02 Jessie Ware? Oh, wow, guys.
6:04 Speaker 06 This is my favourite California wine. Oh, wow.
6:08 Jessie Ware? Oh, Tim.
6:10 Speaker 06 Oh, my God.
6:11 Jessie Ware? What is it? What kind of?
6:12 Speaker 06 It's Kissler. I don't know if you've ever heard of it. It comes from the wine country. And it's the most marvelous Chardonnay.
6:21 Jessie Ware? I love Chardonnay.
6:22 Speaker 06 So wonderful.
6:23 Jessie Ware? I'll have yours, Mum. Thank you so much. That's so kind. That's so sweet.
6:29 Speaker 06 Most people love red wine. I really like white. This is my favorite by far.
6:34 Jessie Ware? What's this? Jam?
6:35 Speaker 06 This is some jam, but the special thing about this is it's from Apple Park.
6:41 Jessie Ware? Apple Park.
6:42 Speaker 06 And, and so we basically converted the land at Apple Park.
6:49 Jessie Ware? Yeah.
6:49 Speaker 06 To the, all of the indigenous plants and shrubs and so forth that were there. In the beginning of Silicon Valley, before all the concrete came in and, and took over the valley. And we flipped the park from eighty percent concrete to twenty percent concrete. Put all the parking underground and returned it to the park-like setting that it used to be.
7:18 Jessie Ware? So these are?
7:19 Speaker 06 This jam is from the trees that are grown there.
7:22 Jessie Ware? Oh my goodness.
7:23 Speaker 06 And we served this in our cafe.
7:26 Jessie Ware? So you planted apple trees?
7:27 Speaker 06 We did, yes.
7:28 Jessie Ware? Only apple trees?
7:30 Speaker 06 What else is in there? Uh, cherry trees, I believe. And all of the indigenous plants that were there in the beginning are, are back there again.
7:41 Jessie Ware? Thank you so much. That is so kind. Tim Cook, you're here in Clapham. You are in London for kind of forty-eight, maybe, yeah, about forty-eight hours. Um, I believe you met with our Prime Minister yesterday and you're on your way to see the King after this.
7:59 Speaker 06 Yes.
8:00 Jessie Ware? No big deal.
8:01 Speaker 06 It's a fabulous day. I've never met the King.
8:04 Jessie Ware? Yeah.
8:04 Speaker 06 And he's, the fact that he's coming to Apple Battersea is such a huge deal for all of our team. And, and he's done so much from a sustainability point of view, and it's one of our core values. And of course, he does a lot for the youth as well, and we work with them on the King's Trust. And so it's a, it's a big day and a big moment for us. And of course, yesterday, we announced Apple Intelligence coming to the UK.
8:38 Jessie Ware? Wow.
8:38 Speaker 06 And so it's been a jam packed forty eight hours for us.
8:42 Jessie Ware? So what are you gonna serve the King? Are you gonna give him one of your favorite Chardonnays? Because you know, actually, we had a guest on recently that got given a bottle of wine from the King.
8:51 Speaker 05 Yeah.
8:52 Jessie Ware? And so I feel like if you've got a spare bottle, you need to give it to the King.
8:56 Speaker 06 Maybe that's, maybe we should do that.
8:58 Jessie Ware? I think maybe.
8:59 Speaker 06 Does he really like wine?
9:00 Jessie Ware? He likes wine and he gave it to somebody else. So I feel like if that's your fave, maybe.
9:05 Speaker 06 Okay, all right.
9:06 Jessie Ware? Think about it.
9:06 Speaker 06 Good suggestion.
9:07 Jessie Ware? What are you gonna serve him? Is there gonna be?
9:10 Speaker 06 We're serving him tea. He's there, he's there in the afternoon, like at three, three thirty.
9:16 Jessie Ware? What, like a traditional afternoon tea?
9:17 Speaker 06 And so it's before dinner, right, traditional afternoon tea.
9:20 Jessie Ware? Do you like that?
9:21 Speaker 06 I do, yes, I do. And I, I like the, the setting of the tea and sort of the relaxation of the moment in addition to the tea itself.
9:34 Jessie Ware? You're gonna have to let us, let us know if he's got good table manners.
9:37 Speaker 06 Yes.
9:37 Jessie Ware? Are you a tea drinker?
9:40 Speaker 06 I drink some tea. I drink coffee more than tea.
9:43 Jessie Ware? And I think your coffee is probably like rude. I'm gonna let you like do it.
9:47 Speaker 05 I hope it's okay. It's one of your brother's coffees.
9:49 Jessie Ware? Oh, well, then it's gonna be strong.
9:51 Speaker 05 It might be strong.
9:53 Jessie Ware? So, so Tim, can we start at the beginning?
9:55 Speaker 06 Yes.
9:56 Jessie Ware? Grew up in Alabama.
9:57 Speaker 06 That's right.
9:58 Jessie Ware? Who was around the dinner table and what is a very memorable dish from your childhood?
10:02 Speaker 06 Very family oriented.
10:04 Jessie Ware? Okay.
10:05 Speaker 06 Very family oriented, and it depends on what time of the day as to who would be there. My father worked the second shift.
10:13 Jessie Ware? Okay.
10:14 Speaker 06 So he was never there in the evening. And so in the evening, it would be my mom and my two brothers and myself. So I was, I'm a middle child.
10:24 Jessie Ware? How is that for you, Tim?
10:26 Speaker 06 Um.
10:26 Jessie Ware? Jessie is. My middle child is. I'm a middle child and I feel incredibly well adjusted. My son at the moment is, everyone's going, well, it's because he's a middle child. And I'm like, hang on, I didn't understand this. Have you ever been prescribed the middle child syndrome?
10:41 Speaker 06 I'm not sure I know what the middle child syndrome is.
10:44 Jessie Ware? Really tricky. You're not tricky. Well, compared to my sister and my brother, I'm a breeze, thank you.
10:51 Speaker 06 I think I was a little bit different.
10:56 Jessie Ware? In what way?
10:57 Speaker 06 Uh, different in most ways, different uh from a what I wanted out of life maybe. Different in in probably many different ways. Uh, I I put all of myself into school. And my brothers did less so of that.
11:18 Jessie Ware? Which university did you go to?
11:20 Speaker 06 I went to Auburn University for undergrad and then I went to Duke University for graduate. And.
11:26 Jessie Ware? And what did you do?
11:28 Speaker 06 I was in engineering in undergrad.
11:30 Jessie Ware? Okay.
11:31 Speaker 06 And then in for grad school, I went, I did an MBA. And grad school, I was working during the day and going to school at night because it's the only way I could afford it to go to Duke. Was to have my employer basically pay for it. And it was a fabulous time. It was a fabulous time. All my life has been a fabulous time.
11:54 Jessie Ware? Was this when you were flipping burgers?
11:56 Speaker 06 I started flipping burgers in when I was probably fourteen, fifteen. I I was first throwing papers.
12:06 Jessie Ware? Okay.
12:06 Speaker 06 And then I graduated to flipping burgers.
12:10 Jessie Ware? And where did you work?
12:11 Speaker 06 I worked, um, when I flipped burgers, I worked at a place called Tasty Freeze.
12:16 Jessie Ware? Was it tasty?
12:17 Speaker 06 Uh, no.
12:20 Speaker 06 But it was the only fast food kind of place in town. And so everybody kind of congregated there.
12:28 Jessie Ware? Was it a bit like, I can imagine, like Back to the Future? It was like the diner in Back to the Future where like they'd all hang out and it was like the spot.
12:36 Speaker 06 Very much so, you know, they served ice cream and they served burgers.
12:40 Speaker 05 And do your friend, did your friends come in?
12:42 Speaker 06 They would come in, yes. And um generally make fun of me that I was working at the burger place.
12:48 Speaker 05 Did you have to wear a little hat and things?
12:49 Speaker 06 I wore a little hat.
12:51 Speaker 05 Oh, how sweet.
12:52 Speaker 06 And I wore an apron and uh it was, uh, I was making a dollar ten an hour at the time. It was sub minimum wage, uh, which was legal at that point in time and uh.
13:06 Jessie Ware? And you were fourteen. I don't know if fourteen year olds would be allowed behind a grill now, right?
13:10 Speaker 06 I think not. I think not. But then, you know, my, my upbringing was, a lot of it was centered on work. And the belief that hard work was essential for everybody regardless of your age. And so I started working when I was probably eleven or twelve on the paper route.
13:33 Speaker 05 What did your dad and mum do then?
13:35 Speaker 06 My father uh was in the shipbuilding business.
13:39 Speaker 05 In Alabama?
13:40 Speaker 06 In Alabama, there was a.
13:42 Speaker 05 They made ships?
13:43 Speaker 06 There was a dry dock in Mobile, Alabama. And uh he was in the shipbuilding business. And my mom, when we were younger, uh, stayed at home and, and took care of everyone. And then after a while, uh, she began working at the local pharmacy as a clerk, a sales clerk. And um, so I, I came from a very modest, extremely modest background. And in a rural town. And if the town had two, three thousand people in it, so it was a blink your eye, you'll miss it kind of place. Uh, but it was terrific. You know, it was, uh, the, the house was filled with love.
14:27 Speaker 06 And the, everybody knew everybody in town and what everybody was doing and so it was a very different upbringing.
14:36 Jessie Ware? What was Christmas like in?
14:38 Speaker 06 Oh, Christmas was so huge.
14:40 Jessie Ware? Yeah.
14:40 Speaker 06 It was so huge and we had the family would congregate at Christmas Eve, that was our key time and everybody pigged out and it was a very enjoyable time.
14:54 Jessie Ware? What, um, so you said your dad was doing the second shift.
14:58 Speaker 06 Yeah.
14:58 Jessie Ware? So around the dinner table, it would have been your two brothers and you and your mum.
15:01 Speaker 06 That's right.
15:02 Jessie Ware? And what would have, what was your favorite go to meal that your mum would make for you boys?
15:06 Speaker 06 Oh, it would, it would have to be fried chicken. Everything in the south was pretty fried.
15:13 Jessie Ware? Yeah.
15:14 Speaker 06 Right, you fried chicken, you fried shrimp, you fried fish, everything was fried.
15:19 Jessie Ware? And strangely, you're still alive.
15:21 Speaker 06 And I'm still alive. Okra was fried and so most everything.
15:27 Jessie Ware? So is it put in a batter?
15:29 Speaker 06 It's put in a batter, yes. And sometimes deep fried and sometimes fried more on the.
15:37 Jessie Ware? Shallow.
15:37 Speaker 06 The shallow.
15:38 Jessie Ware? Do you still eat fried food?
15:40 Speaker 06 I, I do because it brings me back to my childhood. Uh, I know that sounds maybe kind of strange, but it's one of those things like, like music is.
15:50 Jessie Ware? Yeah.
15:51 Speaker 06 You know, you hear a song that you grew up with and it, it ports you back to your childhood. Food does that for me as well. And so I, but I don't eat it nearly as much as I did, you know, I, I couldn't do that at this point in time.
16:06 Jessie Ware? I, I hear that you, you start your day around, you wake up, you've got quite a.
16:11 Speaker 06 Yeah.
16:11 Jessie Ware? Um, not a strict, but it's.
16:13 Speaker 06 It's pretty disciplined.
16:14 Jessie Ware? Disciplined, you wake up at, is it five?
16:16 Speaker 06 Yes.
16:16 Jessie Ware? Do emails?
16:17 Speaker 06 Probably a little earlier than that.
16:19 Speaker 05 Why is that?
16:23 Speaker 06 Well, as it turns out, it's the part of the day that I can control the most. As the day starts to unfold, it becomes less predictable.
16:33 Speaker 05 Yeah.
16:34 Speaker 06 And by the end of the day, all these things can happen to to commandeer your time and attention and energy. And so I love the part of the day that I can kind of block out the world and focus on a few critical things and and just be silent for a while. And it's a
16:56 Speaker 05 So do you do some work at home?
16:58 Speaker 06 I do.
16:59 Speaker 05 Get going, yeah.
16:59 Speaker 06 I do. When I when I get up in the morning, I typically grab coffee and some cereal.
17:07 Jessie Ware? What cereal is Tim Cook eating? What is it? We need to know all these details.
17:12 Speaker 06 Cereal is like cashew.
17:14 Speaker 05 Oh, cashew.
17:15 Speaker 06 If you're familiar with this.
17:16 Speaker 05 It's nice you bite. It's a bit like bran. It's a bit like nuts, ground nuts.
17:20 Speaker 06 Yes, that's right. And it's a protein-based cereal.
17:24 Jessie Ware? Like a granola?
17:25 Speaker 05 No.
17:26 Speaker 06 No, it's not a granola.
17:28 Speaker 05 They sell it in Whole Foods.
17:29 Speaker 06 In the market.
17:29 Speaker 05 I bought it, yeah.
17:30 Speaker 06 Yeah, they'll sell it in the market.
17:31 Jessie Ware? What what milk are you going with?
17:33 Speaker 06 I do unsweetened almond milk.
17:36 Jessie Ware? Apparently very good, actually the best for you.
17:38 Speaker 06 It's very good for me.
17:40 Jessie Ware? Yes.
17:40 Speaker 06 It's very good for me.
17:41 Jessie Ware? Hard to find unsweetened stuff in America, though. I mean, like, it's kind of, everything's got something delicious and sweet in it.
17:48 Speaker 06 California is a little different. It's a little more available there. But you're right. Of course, my childhood, everything was sweet. The tea was sweet. Everything that you had had sugar in it.
18:01 Jessie Ware? And then, so you have your cereal, and then you work, you do your emails.
18:05 Speaker 06 And then I'm doing emails. And generally, what I'm focused on in the morning is responding to employees and customers.
18:13 Jessie Ware? Yeah.
18:14 Speaker 06 And so I get an extraordinary amount of outreach from customers. And they're they're telling me things that are critical in their lives. Maybe they're telling me a story of how the Apple Watch saved their life.
18:29 Jessie Ware? Oh, come on, tell, come on, tell us.
18:31 Speaker 06 This is an unbelievable, these are unbelievable stories where somebody's wearing the watch and they get an alert that they have AFib. Because the watch can detect AFib.
18:43 Jessie Ware? You're kidding.
18:44 Speaker 06 And they they go run to the to the emergency room and and get fitted with all of the EKG kind of stuff and it confirms the diagnosis. And it turns out in many cases, they tell me that the doctor, the cardiologist told them they would have died had they not come in at that point in time.
19:06 Jessie Ware? Wow.
19:06 Speaker 05 Okay. Have you ever had a medical alert on your watch?
19:10 Speaker 06 I haven't, but my father, um, when he was alive, he fell in the house and he was living alone. And the other thing the watch does is send you, send a notification to your family and to emergency services if you fall.
19:27 Speaker 05 Oh, this is what I need.
19:29 Jessie Ware? This is what my worries about being somebody that lives on the right.
19:31 Speaker 05 I live on my own and I'm always scared if I fall over that that my toes will be growing hairs before they find me.
19:38 Jessie Ware? I mean, Tim, we speak about 10 times a day, but is that because he could then contact you on the phone?
19:43 Speaker 05 No, it alerted them.
19:44 Speaker 06 It did it automatically.
19:46 Speaker 05 Yeah.
19:46 Jessie Ware? How could it do that? I don't understand.
19:48 Speaker 06 Because it it detects the fall because of the accelerometer in the in the watch. And so it detects the fall, it's it notifies emergency services. And it notifies your emergency contacts. So it does both. And in this case, it notified emergency services and they came out to the house, he didn't respond to the door, and so they kicked the door down.
20:13 Jessie Ware? And found him.
20:14 Speaker 06 And it was a good thing they did because he was not conscious at the time.
20:17 Jessie Ware? Oh, my goodness, I'm so sorry.
20:19 Speaker 06 And and and he came out of that.
20:22 Jessie Ware? But did he then, when he came out of it, go, well, my son. Yeah. My son actually saved my life with this watch.
20:29 Speaker 06 No, he was focused on the door, to be honest.
20:31 Speaker 05 He was more upset someone.
20:33 Speaker 06 They kicked out my door.
20:33 Speaker 05 Yeah, I would be that. Well, you wouldn't pick up the phone anyway.
20:37 Jessie Ware? Oh, piss off, I would.
20:38 Speaker 05 You always have it on silence, so she wouldn't pick up the phone even.
20:41 Speaker 06 Oh, really?
20:42 Jessie Ware? I I'm seeing you've got your Apple Watch on and it did have a few notifications coming up, but like, do you sometimes, I mean, do you sometimes not want the notifications? You just want it to be a watch?
20:51 Speaker 06 Yes, and I silence it. Like at night, if I'm sleeping with a watch, I'll silence the notifications. Um. Because at night now, the watch detects sleep apnea. You know, a lot of people have sleep apnea but don't know it. And so a billion people, over a billion people have sleep apnea around the world and don't know it. And so it's just amazing the kinds of things that are detectable from your wrist now. And um, we just keep pulling the string and putting putting more and more sensors and so forth in the watch for it to help people.
21:29 Jessie Ware? Um. Back to your childhood, you were flipping burgers at Tasty Freeze.
21:33 Speaker 06 Yes.
21:34 Jessie Ware? Um. Can you still make a good burger? When was the last time you made a burger?
21:39 Speaker 06 It's been a long time, to be honest.
21:40 Jessie Ware? Do you cook?
21:41 Speaker 06 I don't cook.
21:43 Jessie Ware? Is it because Cafe Max is so good on Apple?
21:46 Speaker 06 Cafe Max is so incredible. I have lunch in Cafe Max. And uh, I take a dinner home from Cafe Max during the week.
21:57 Jessie Ware? It's your business, so I think that's all right.
21:59 Speaker 06 And so uh.
22:01 Jessie Ware? Do you curate the menu at all?
22:03 Speaker 06 I don't curate the menu because I found that the curation of it is so great. And that I don't need to curate the menu in order for it to be great.
22:12 Jessie Ware? So do you have like Fish and Chip Friday, like we do in in England?
22:17 Speaker 06 On Fridays, as it turns out, we generally don't go into the office.
22:22 Jessie Ware? Oh, okay.
22:22 Speaker 06 Because we're on this three, two kind of schedule, although I I go into the office four days a week.
22:30 Jessie Ware? Right.
22:30 Speaker 06 And then on Friday, I typically work from home because nobody's in the office and it's depressing when there's nobody there.
22:37 Jessie Ware? Yeah. Did you find that, did you change this after Covid? Did it kind of change the way you were?
22:42 Speaker 06 Covid changed.
22:43 Jessie Ware? Right.
22:44 Speaker 06 Covid changed things in a major way. And uh, it taught us that we could get some amount of work done. Uh, online, but it also taught us of the value of all being together.
22:58 Jessie Ware? Yeah, for collaboration.
22:59 Speaker 06 So we've tried to to find the hi- a hybrid approach that works.
23:04 Jessie Ware? So if we were coming to Cafe Max, which is at Apple Park, what would you be like? I really, Jessie and Lenny, I really want you to try this. Like, what would be your favorite dish from Cafe Max at the moment?
23:17 Speaker 06 Oh, um, I I typically go for the fish.
23:21 Jessie Ware? Yeah.
23:22 Speaker 06 And the fish changes uh in terms of what they're offering and there's actually, we have so many employees from different parts of the world there. There's food from all around the world there. Lots of Chinese food, lots of Indian food, uh, there's a sushi bar, there are burgers. Uh, there's pizza, there are salads, there are soups. I mean, you name it and Cafe Max kind of has it.
23:51 Jessie Ware? I'd love to go.
23:52 Speaker 06 Oh, you're you're invited.
23:54 Jessie Ware? Thank you.
23:54 Speaker 06 You're definitely invited. I think you'd enjoy it.
23:56 Jessie Ware? So, do you, I I presume you live quite near to Apple Park?
24:01 Speaker 06 I live in Palo Alto, which is about twenty minutes or so from Apple Park.
24:06 Jessie Ware? And where are you, where, um, do you, do you go, because I mean, San Francisco has some really great places to eat. I'm sure Palo has, Palo Alto does as well, but where, if you're in San Francisco, where?
24:17 Speaker 06 Well, I usually go out to dinner in Palo Alto.
24:20 Jessie Ware? Okay, are there any spots that we should go to?
24:22 Speaker 06 Yeah, there's um, there's a place called Ethel's Fancy.
24:26 Jessie Ware? Okay.
24:26 Speaker 06 That is a really cool eclectic kind of place that you generally have shareables with. So whoever you're eating with, you need to have some things in common with, or at least uh, eat with somebody that likes to explore new, new foods. And they have things from all over the, all over the world there.
24:50 Jessie Ware? And what, what would you say if I was going there, what would be the dish that I should definitely try?
24:55 Speaker 06 Oh, which one would I say?
24:58 Jessie Ware? Do you always get?
24:59 Speaker 06 I like the octopus there.
25:02 Jessie Ware? Okay.
25:03 Speaker 06 It's quite good. And I usually also, you know, I'm in this fish sort of, I usually get the fish for an entree. But they also have an interesting beef there as well, if you're into more red meat.
25:19 Jessie Ware? We hear that you've got quite a sweet tooth, though.
25:22 Speaker 06 I do.
25:22 Jessie Ware? You like chocolate.
25:23 Speaker 06 I do, I love chocolate.
25:24 Jessie Ware? This was the thing that we heard, we heard you like fish and you really like chocolate.
25:28 Speaker 06 Yes.
25:28 Jessie Ware? So this is what you're getting.
25:30 Speaker 06 Oh, really?
25:31 Speaker 05 So I made ketri, have you had that before?
25:34 Speaker 06 I don't think I've heard of it.
25:36 Jessie Ware? Wow. Is it a British thing?
25:38 Speaker 05 Scottish, I think.
25:40 Speaker 06 Okay.
25:40 Speaker 05 It's a mixture of fish with rice and kind of spices.
25:46 Jessie Ware? Not spicy, though, not spicy.
25:48 Speaker 06 Oh, it sounds right.
25:50 Jessie Ware? Cinnamon, it help yourself.
25:52 Speaker 06 Sounds wonderful.
25:53 Jessie Ware? And you have it with, it's quite something, people, lots of people do it traditionally around Christmas time as well and like Boxing Day, it's like, I don't know, hence the smell of Haddock in the room right now, I mean, it's quite strong, but, and the yellowness comes from the turmeric and so.
26:09 Speaker 05 It can help yourself, so that you.
26:12 Jessie Ware? Um, so, Tim, we ask everybody what their last supper would be. I guess this would be if you're going away from Apple Park for a very long time and you're not having all your creature comforts. And what would be your appetizer, your entree, as you call, yeah, yeah, your main, your entree, and your dessert and drink of choice?
26:34 Speaker 06 Oh, I'd probably go for like a hamachi crudo for the appetizer with jalapeno.
26:42 Jessie Ware? Delicious.
26:43 Speaker 06 Those are, it's quite good. I'd probably for an entree, I'd probably go for a really great branzino.
26:54 Jessie Ware? What are you having as your sides?
26:56 Speaker 06 Uh, probably maybe broccolini.
27:01 Jessie Ware? Quite garlicky, are we going garlicky?
27:03 Speaker 06 I like garlic, yeah, I like garlic. Oh, thank you so much.
27:11 Speaker 06 For dessert, uh, almost anything with chocolate in it. And
27:19 Jessie Ware? You don't discriminate, you'll have anything.
27:21 Speaker 06 I'll have, I usually like dark more than milk.
27:24 Jessie Ware? Yeah.
27:25 Speaker 06 Um, but, but I'll eat almost anything chocolate.
27:30 Speaker 05 Do you want me to help you?
27:31 Speaker 06 Oh, yeah.
27:32 Jessie Ware? Can you agree that we do have better chocolate bars in the UK than America?
27:39 Speaker 06 I
27:41 Jessie Ware? You're hesitating, Tim. You're hesitating.
27:44 Speaker 06 There's great chocolate here. Yeah.
27:47 Jessie Ware? Go on, well, what's your favorite? Because I just think, oh, I, I love a Hershey's Kiss, like, if I, for a moment, but I don't, I don't know. I feel like Cadbury's is far superior.
27:57 Speaker 06 It's more, yeah. I like dark chocolate better than milk chocolate.
28:02 Jessie Ware? Me too. So maybe we're going, like
28:05 Speaker 06 You know, like seventy percent or
28:07 Jessie Ware? But again, have you had green and blacks?
28:10 Speaker 06 I haven't, but I'll try it.
28:12 Jessie Ware? That's UK, isn't it? Green and blacks. I don't know why we're good at it, because it's not like we have cocoa. Like, I mean, it's like, doesn't make any sense. If you want some lemon and salt and pepper, it's just there. Help yourself.
28:24 Speaker 05 See what you think.
28:26 Speaker 06 Mmm.
28:27 Speaker 05 Do you like it?
28:28 Speaker 06 It's excellent.
28:29 Jessie Ware? And I guess would the drink of choice be the beautiful bottle of wine that you brought us over?
28:34 Speaker 06 Definitely. It would be Kessler. It would be Kessler. I, I love that Chardonnay.
28:41 Jessie Ware? I can't wait to try it. It's my
28:42 Speaker 06 You're gonna love it. Let me know what you think. Send me a note on it.
28:46 Jessie Ware? I, I, I will, I will email you and you will read it at four forty-five in the morning. And And I'll ask you where I can get the case.
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30:29 Jessie Ware? So, Tim, what do you do when you're not working? I hear you work about a 14-hour day, and I believe you like hiking.
30:37 Speaker 06 Hmm, I love hiking.
30:39 Jessie Ware? And I guess Northern California is probably beautiful for that, right?
30:44 Speaker 06 It is beautiful, and there's a lot of protected space there so you can really, kind of with a reasonable drive, go out somewhere and feel like you're way out.
30:58 Speaker 06 But I find that hiking really clears my mind and connects me with nature again, which is so critical. And I found moving west that there's a lot more land available for hiking, and I've really just gotten into it more and more over the years.
31:22 Jessie Ware? Do you do it on your own, or do you go with people?
31:24 Speaker 06 Both.
31:25 Jessie Ware? If you're on your own... What music are you listening to and what snacks are you bringing?
31:30 Speaker 06 I'm sometimes I'm listening to classic rock.
31:34 Jessie Ware? Oh, yeah.
31:34 Speaker 06 Uh, because I I love classic rock and it, you know, takes me back to childhood as well.
31:40 Jessie Ware? So like what kind of bands?
31:41 Speaker 06 Oh, what what am I listening? Uh, Rolling Stones and.
31:45 Jessie Ware? The Beatles or are you?
31:46 Speaker 06 Bob Dylan and Steve was a Bob Dylan fan as well and and so, you know, he's an extraordinary, extraordinary talent.
31:57 Speaker 05 Were you close to Steve?
31:58 Speaker 06 Yes.
31:59 Speaker 05 So did you work together before you took over the?
32:03 Speaker 06 Oh, yeah, we I started working for Apple in ninety eight.
32:09 Speaker 05 Oh, a long time ago.
32:10 Speaker 06 And uh, and so worked with Steve for thirteen years before he passed in uh, twenty eleven and uh, yeah, that was a very, very sad time.
32:24 Speaker 05 Terrible.
32:25 Speaker 06 And um, I thought he would always be there and uh, that's not how things worked out.
32:33 Jessie Ware? Yeah, can I ask you, are there you you hike? Do you, I mean, because Apple's become everything, entertainment, health. Uh, do you almost not want to look at a screen at the end of the day, but if you are, what are you watching on Apple TV at the moment?
32:49 Speaker 06 I like sometimes switching off and being just totally quiet. And then at at other times, I love the entertainment value of of TV plus.
33:00 Jessie Ware? Yeah.
33:01 Speaker 06 And so I'm watching uh, Silo.
33:04 Speaker 05 Oh, yeah, I haven't watched that yet.
33:06 Speaker 06 Oh, I would highly recommend it.
33:07 Speaker 05 What's it about?
33:08 Speaker 06 It has sort of a sci fi angle, but it's you don't have to be a sci fi fan to love this. Uh, Rebecca Ferguson stars in it.
33:17 Speaker 05 She's great.
33:18 Speaker 06 And it's being filmed in the UK.
33:20 Speaker 05 Oh, really?
33:21 Speaker 06 I was just on set on Tuesday.
33:23 Jessie Ware? Did you enjoy that?
33:24 Speaker 06 Oh, it was unbelievable. It was really unbelievable. It's an extraordinary show. So I watched that um.
33:32 Speaker 05 You've got to promise there's going to be eighteen thousand series of Slow Horses.
33:37 Speaker 06 Slow Horses is huge and uh.
33:39 Speaker 05 We adore it.
33:41 Jessie Ware? But I think it's dependent on how many books there are. Thirteen books. He wrote thirteen books.
33:45 Speaker 05 Yeah.
33:46 Speaker 06 Yeah, people love Slow Horses and Bad Sisters.
33:50 Speaker 05 Yeah.
33:50 Jessie Ware? We had Sharon on actually last week.
33:53 Speaker 06 Oh, really?
33:54 Speaker 05 Yeah.
33:54 Speaker 06 Oh, wow.
33:55 Speaker 05 Yeah.
33:55 Speaker 06 Wow. And we're filming F1 partially in the UK. Uh, F1 is the new movie about Formula One.
34:05 Jessie Ware? Is that the one with Brad Pitt?
34:06 Speaker 06 Yeah.
34:06 Jessie Ware? Oh, yeah. And they they've just been filming in Abu Dhabi, haven't they?
34:09 Speaker 06 Abu Dhabi as well.
34:10 Jessie Ware? And did you go?
34:10 Speaker 06 I was there.
34:11 Jessie Ware? How was that?
34:12 Speaker 06 Oh, it's it's incredibly exciting and you know, F1 as a sport has really just taken off around the world.
34:21 Speaker 05 Mm hmm.
34:21 Speaker 06 And it's going from strength to strength. And it's so exciting meeting the characters behind it.
34:27 Speaker 05 It's always been quite European, hasn't it?
34:30 Speaker 06 Yes, but it is becoming.
34:32 Speaker 05 I quite like it, I have to say.
34:34 Speaker 06 It's becoming global.
34:35 Speaker 05 Yeah.
34:36 Speaker 06 And so I think the movie is going to just be fantastic.
34:39 Speaker 05 Good, because it's always been NASCAR in the States, hasn't it?
34:43 Speaker 06 It has been, you're right.
34:44 Speaker 05 So Formula One is, yeah.
34:46 Speaker 06 It's it's fairly new.
34:47 Speaker 05 But it's so glamorous, Formula One, and they're so glamorous, the drivers and everything.
34:52 Speaker 06 That's right.
34:53 Jessie Ware? But isn't it, I'm sorry, uh, isn't it just they whiz past you and then you just have to wait? I mean, I can't imagine it's that exciting to watch, is it?
35:01 Speaker 05 It is clever.
35:02 Jessie Ware? They go fast.
35:03 Speaker 05 Jesse, because of the driving. The driving is so clever.
35:07 Speaker 06 It's so clever, it's so, if you're into engineering.
35:11 Speaker 05 It's a team as well.
35:12 Jessie Ware? Okay, yeah.
35:12 Speaker 06 Right, the data and the technical side of Formula One is just huge. And so when you're down in the garage, watching how the team works, watching when a car comes into the garage and goes out in two seconds.
35:28 Speaker 05 Yeah, they change the tyres in nine seconds or something, yeah.
35:31 Speaker 06 Yeah.
35:32 Jessie Ware? Speaking about data, you're obviously obsessed by it. What was the first kind of bit of gear that really opened your eyes to data? I mean, you've been working within computing for a long time.
35:44 Speaker 06 I I would say back in college, my. My first time using a personal computer, the light bulb went off about all of this power that you could have at your fingertips. And before that, I was working more with a mainframe and you would do punch punch cards. It's um, think of it as one big central computer that everybody uses. And you access it through these punch cards to run your program.
36:15 Speaker 05 Oh, my goodness.
36:16 Speaker 06 And you would submit your punch cards once a day and hope that your program would run. And inevitably, it would not run sometimes and you would be back again the next day to try to get it to run. With a personal computer, you could do everything yourself.
36:31 Speaker 05 What was your first computer? Was it Apple?
36:33 Speaker 06 It was an Apple.
36:34 Speaker 05 Oh.
36:34 Speaker 06 Yes.
36:35 Jessie Ware? I remember my friend having an Apple and it looking like the sex, it looked like it was futuristic.
36:42 Speaker 05 Yeah.
36:42 Jessie Ware? It was kind of ra- and it looked very exciting.
36:45 Speaker 05 Yeah.
36:46 Speaker 06 Yes.
36:46 Speaker 05 Tim, look, in case you.
36:48 Speaker 06 Oh, my goodness.
36:49 Speaker 05 Have you finished with your Kedry?
36:51 Speaker 06 Yes.
36:52 Jessie Ware? So this is.
36:52 Speaker 06 It is terrific. Thank you.
36:54 Jessie Ware? My, my three year old helped make this yesterday and it is a lot of chocolate. It's dark and milk. It's salted peanuts. It's honeycomb.
37:03 Speaker 05 Did you manage to get the coffee out of that?
37:05 Speaker 06 I did get some coffee. Thank you.
37:07 Speaker 05 Do you need any more?
37:08 Speaker 06 I think I'm good.
37:09 Speaker 05 Okay. Do you want a coffee?
37:10 Jessie Ware? And speaking about Alabama and southern hospitality, was that very important to your family?
37:17 Speaker 06 It was embedded.
37:19 Jessie Ware? Yes, right.
37:20 Speaker 06 It was really embedded and you were expected to treat everyone with dignity and respect. And be friends with everyone and uh, and treat everyone as a guest. And you know, that is just a part of being from the south.
37:41 Jessie Ware? Some of the kind of southern table manners, are there any that we should know about?
37:45 Speaker 06 That's a good question. Um.
37:49 Speaker 06 Southern table manners. No, I mean, we eat with our hands because we are eating things like fried chicken and and so forth. And and so there's probably less emphasis on traditional table manners and more about the the
38:11 Speaker 05 Enjoyment.
38:11 Speaker 06 Enjoyment and the enjoying the company that you're with.
38:16 Speaker 05 What do your brothers do? Do they do anything within tech?
38:20 Speaker 06 Not in tech at all. Uh, my older brother's now retired, but sort of followed in my father's footsteps of being in the shipbuilding kind of industry. And my younger brother is a financial analyst.
38:38 Speaker 05 Oh, wow.
38:39 Speaker 06 And, uh, yeah, so they stayed out of tech totally.
38:42 Speaker 05 Tim, do you think you'll ever retire?
38:45 Speaker 06 Sure.
38:45 Speaker 05 I I talk to someone who's never retired.
38:48 Speaker 06 But not the traditional definition of it.
38:51 Speaker 05 What's that mean?
38:52 Speaker 06 Uh, meaning I don't see being at home doing nothing and not intellectually stimulated and and and thinking about how tomorrow can be better than today. And I think I'll always be wired in that kind of way and and want to work. I mean, I was working when I was 11 or 12 and
39:16 Speaker 05 I can't imagine retiring. Yeah. Because I'm essentially lazy and I would do nothing all day. I'd do word games and crosswords and read and not do anything else, I think. That's why I need to
39:29 Jessie Ware? You're kind of allowed to do that at a certain age, too.
39:31 Speaker 05 But I don't want to.
39:31 Jessie Ware? Okay, fair enough.
39:32 Speaker 05 I need the stimulation also.
39:34 Speaker 06 Yeah, I I I feel the same way is you want to be pushed
39:39 Speaker 05 Yeah.
39:39 Speaker 06 a bit. You want to be uncomfortable
39:42 Speaker 05 Yeah, a little bit, yeah.
39:43 Speaker 06 And, um, maybe not as much as today.
39:47 Speaker 05 Maybe not.
39:48 Speaker 06 But, um, but you want to be pushed.
39:50 Speaker 05 Yeah.
39:50 Speaker 06 And I I think I'll always want to be pushed.
39:53 Speaker 05 Where do you go on holiday?
39:55 Speaker 06 I usually go to national parks.
39:58 Speaker 05 Yeah.
39:59 Speaker 06 And
40:00 Speaker 05 You stay in the U.S.? You don't?
40:02 Speaker 06 I a combination. This this, um, summer, I went to Slovenia for the first time.
40:08 Speaker 05 Oh, what was that like?
40:09 Speaker 06 It was incredible because I went caving and I'd never been caving before.
40:14 Speaker 05 What do you do when you're caving?
40:15 Speaker 06 Well, you're going down Many meters below ground.
40:21 Jessie Ware? Oh, Jesus.
40:22 Speaker 06 And you're wearing lights.
40:25 Jessie Ware? Yeah.
40:25 Speaker 06 And you're kind of exploring the underground. And it's, it's like a different world down there. And I'd never done it before. I knew nothing about it. But it was a great exploration because I've always been above ground.
40:42 Jessie Ware? Yeah.
40:42 Speaker 06 And, you know, hiking above ground and going up mountains and so forth. And so going down is very different.
40:49 Jessie Ware? Sounds quite dangerous or not? Is it kind of?
40:51 Speaker 06 Well, I had a guide.
40:53 Jessie Ware? Yes.
40:53 Speaker 06 That really understood the surroundings and, and, you know.
40:58 Jessie Ware? But do you like that level of thrill?
41:01 Speaker 06 I do.
41:01 Jessie Ware? Even when you're having your time off and you're in a hiking?
41:05 Speaker 06 Yes.
41:05 Jessie Ware? Are you hiking the highest mountain there? Are you jumping over a rock that maybe?
41:09 Speaker 06 Well, my nephew likes to hike the highest mountain.
41:13 Jessie Ware? Okay.
41:13 Speaker 06 And so he pushes to do that. I, I can, I'll sometimes do that. And then sometimes I'll just want to hike a long distance to wear myself out totally. And so it's a combination of those two things, but it's all about the summit. And the, the feeling that you have when you accomplish a, a long hike to a summit and then look at the beauty of surroundings that you have. And there's nothing quite like that.
41:46 Jessie Ware? I think I've been moaning all the way up. I'm not. I remember I did Machu Picchu and we got to the top and they were like, look around. I was like, I, I can't, I need hair.
41:56 Speaker 06 That's on my bucket list. I've never done that.
41:58 Jessie Ware? It was amazing. It seems like, Tim, you kind of, you, you're striving, you're always striving for a greater tomorrow. You push your lim, limits in everything, whether it's like.
42:09 Speaker 06 I try to. I, because I think it's amazing what you can accomplish if you push yourself.
42:14 Jessie Ware? Did your mum and dad instill this in you then, do you think?
42:17 Speaker 06 They instilled hard work. And that has stayed with me for a lifetime. Is the value of it, the fact that work can be a part of your purpose. And what Apple provided me was next level because.
42:38 Speaker 06 Apple is at the root about enriching other people's lives. You know, whether it's through some of the health stuff that we talked about, or empowering them to create things that they couldn't create with the iPhone camera, or the drawing on iPad, or so forth. You know, really focusing on the creative communities. And so, Apple had this nice intersection between, it was clearly hard and challenging in a dynamic environment, but it was also focused on doing good, and leaving the world better than we found it.
43:16 Speaker 06 And, and, and having that intersection with your work means everything. You know, because you're, you're no longer just working for work's sake. I think I, before Apple, I think I loved to work. I didn't love the work. And now, I love both. And there's a big difference that you feel when you, when you do that.
43:45 Speaker 05 Have you got something new that's coming up that you?
43:48 Speaker 06 Oh, we have so many things coming up. I can't give you a hint.
43:52 Speaker 05 Oh, you must be able to give us a tiny little hint of something.
43:56 Speaker 06 So many things. You know, whether you're looking at products and the product pipeline, or whether you're looking at shows and different TV shows that are coming out, or movies, or services. It's a very exciting time to, to be at Apple. And Apple Intelligence, that we just dropped yesterday in the, in the UK, it's already helping so many people.
44:23 Speaker 05 Can you explain it to us?
44:25 Speaker 06 Yeah, it, what it really does is it brings generative AI to your iPhone, your iPad, and your Mac. And what that, what that really means to most people would be things like, if you're, if you're receiving like as many emails as I do, you want to get through them as fast as you can. And so, it will summarize your emails for you. It will, when you reply, it will help you reply by by suggesting a smart reply.
45:01 Jessie Ware? Right.
45:01 Speaker 06 It will help you if you write and you wanna make something friendlier or more professional. It'll do that for you. So you may wanna write it and and get it to rewrite it.
45:12 Jessie Ware? So it's a kind of chat G P. Are we allowed to say that? I don't know. Is it kind of a version of it's like?
45:17 Speaker 06 Well, we're actually integrating chat G P T where if you want world knowledge, Siri now accesses chat G P T. Uh, it does things like, uh, if you wanna do just fun things like create your custom emoji. It'll cr- it'll create a custom emoji for you.
45:35 Jessie Ware? Have you got a custom emoji?
45:37 Speaker 06 I I was working on one yesterday.
45:39 Jessie Ware? Can we see it in the works?
45:41 Speaker 06 I love, um, Christmas.
45:44 Jessie Ware? Okay.
45:44 Speaker 06 I love Christmas and London is like the ultimate Christmas city. And so I was looking at, uh, what would Big Ben look like with a tree out front? And and so you can do things like this and it's it's just. It's both fun like that, but it's also serious, like the writing tools.
46:10 Jessie Ware? Uh. It's clever.
46:12 Speaker 06 And very clever. And so and it's integrated into all the apps that you already use. Whether it's mail or messages or notes or.
46:22 Jessie Ware? God.
46:22 Speaker 06 Wherever you want it.
46:23 Jessie Ware? Apple phone knows more about me than myself.
46:26 Speaker 06 It probably does.
46:28 Jessie Ware? Yeah. Is there a danger in that? That will you be at that point where you go, you know what? Shut it all down because they know too much now, the.
46:37 Speaker 06 No, well, well, they, in this case, what we do is we do as much on the device as possible. So it's not Apple.
46:46 Jessie Ware? Yes.
46:46 Speaker 06 It's your device.
46:48 Jessie Ware? Yeah.
46:48 Speaker 06 And we don't have access to your device.
46:50 Jessie Ware? Okay.
46:51 Speaker 06 You you have a passcode and that passcode encrypts your data on that phone and we can't open it.
46:58 Jessie Ware? Okay.
46:58 Speaker 06 And we don't wanna open it anyway, but, uh, we're we're not in the data business. We're we're about privacy. And so and what we've tried to do with our Apple Intelligence is find the intersection of personal but private.
47:16 Jessie Ware? Okay.
47:17 Speaker 06 And that's the intersection that we're at.
47:19 Speaker 05 Can I just ask, how many emails do you think you get a day?
47:23 Speaker 06 Oh, it's um, in all in, probably five, six hundred.
47:28 Speaker 05 Oh, cruel.
47:29 Speaker 06 Yeah. In some, in some days where there's something extraordinary going on, it will be a lot more than that.
47:38 Speaker 05 And you answer them all?
47:39 Speaker 06 No, I don't answer them all.
47:41 Speaker 05 Well, your Apple intelligence will be sorting them out soon. Telling you, telling you which ones need to be.
47:47 Speaker 06 It also does that, it prioritizes the email for you.
47:50 Speaker 05 My goodness, that's, yeah.
47:52 Jessie Ware? Um, we're recording this in the run up to Christmas. Is it just expected that Uncle Tim is getting his nephew something from Apple? Or is it like, Tim, Uncle do a bit better than that, I'm sorry, I'm sorry.
48:06 Speaker 06 He gets stuff from uh, from me throughout the year. He just got, he just got a new Mac.
48:13 Jessie Ware? Oh, right, okay.
48:13 Speaker 06 And, and so, yeah, I do a lot of Apple product for the holidays.
48:18 Jessie Ware? It's not too bad, is it?
48:19 Speaker 06 It's not too bad at all.
48:20 Jessie Ware? Good on, good on Tim Cook's Christmas list.
48:23 Speaker 06 Not too bad at all.
48:25 Jessie Ware? Uh, Tim, before we let you go and go meet the king and queen, as you do, um, can we um, ask you what are not, well, I, I, I kind of think you've already answered this, but maybe you can elaborate, you, you, you talk about the connection between food and nostalgia and memory. Is, is there another taste or, or scent that can transport you somewhere?
48:48 Speaker 06 It would be about fried food. Uh, it would be this combination of fried chicken and the scent off of that, the fried shrimp, fried okra. Uh, all of these things are southern delicacies and I can still, you can kind of still smell those in my mom's kitchen. And uh, yeah, it definitely ports me back to a different day and time.
49:19 Jessie Ware? Tim, thank you so much for coming on the podcast. Thank you for your time, thank you for the presence. Thank you for being so open.
49:25 Speaker 06 Thank you for having me.
49:26 Jessie Ware? Oh, it's my pleasure.
49:42 Jessie Ware? Tim Cook, what a lovely guest. I'm so excited about drinking this Chardonnay, ma.
49:48 Speaker 05 I know you are, darling.
49:49 Jessie Ware? I'm really excited.
49:50 Speaker 05 I'll save mine for Christmas Day and you can have yours at home with Sam tonight.
49:55 Jessie Ware? Okay, great. So I get both bottles, essentially.
49:57 Speaker 05 Essentially.
49:58 Jessie Ware? Perfect. Love that. That's selfless. And thank you so much to Tim Cook for taking the time to come over.
50:03 Speaker 05 Yes.
50:03 Jessie Ware? Lovely man.
50:04 Speaker 05 We're sandwiched in between the Prime Minister and the King and Queen.
50:08 Jessie Ware? As it should be, honey. He was really...
50:11 Speaker 05 A lovely, nice...
50:12 Jessie Ware? Kind of unassuming, humble man that is basically one of...
50:16 Speaker 05 Who likes hard work, I would say.
50:18 Jessie Ware? Yeah.
50:19 Speaker 05 It's like the hardest working person I've ever met.
50:22 Jessie Ware? But thank you so much. I really enjoyed that.
50:24 Speaker 05 It was a real pleasure, wasn't it?
50:26 Jessie Ware? Absolutely. Lovely man. And we'll see you next week.
50:30 Speaker 05 Yeah.
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