The Essential Qualities of Inspiring People & The Rules of How Life Works

After television, a big part of the ad budget for fast-food restaurants’ is spent on outdoor advertising like billboards. This episode begins with the impact of that advertising and some insight into how fast-food restaurants get you to eat their food. https://www.apa.org/topics/obesity/food-advertising-children You have undoubtedly had people in your life who inspired you. What was it that made them so inspiring? What are the necessary traits of an inspiring person? How can you be more inspiring to others? That is what Adam Galinsky is here to discuss, and it is something he knows a lot about. Adam is social psychologist and Professor of Leadership and Ethics at Columbia Business School as well as the author of the book Inspire: The Universal Path for Leading Yourself and Others (https://amzn.to/3EeUYN6). Nature has a lot of rules and regulations. And those rules are what allow all the creatures and plants on earth to co-exist. We humans rely on other plants and species to do what they do to help create an environment that allows us to survive and thrive. Many of these other species we never interact with or even know about – but we are all following the rules. Here to explains these rules of how life works is Sean B. Carroll, an award-winning scientist who is vice president for science education at the Howard Hughes Medical Institute and professor of molecular biology and genetics at the University of Wisconsin–Madison. He is author of the book The Serengeti Rules: The Quest to Discover How Life Works and Why It Matters (https://amzn.to/3E69uq8). What makes a relationship work? Listen to discover what 700 married couples said was most important for a long and happy relationship – and they are things that are so simple. Source: Dr. Karl Pillemer, author of 30 Lessons For Loving (https://amzn.to/3EcsovL). Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Mike Carruthers?

  Gifts mean more when they have the power to give more. They can inspire more discovery, give more confidence, and unwrap more of who you are. This Black Friday, give a gift that goes beyond the box. The Dell XPS 13 Laptop. With a beautiful design and cutting-edge performance, it helps you unlock more possibilities. It's the thinnest, lightest XPS laptop yet, with touchscreen, a backlit keyboard, and long-lasting battery life to power you through your day. Built with a durable aluminum chassis, weighing just 2.2 pounds, and Intel Core processors,

• 0:42Mike Carruthers?

  it's fast, reliable, and portable enough to keep up wherever you go. Visit dell.com to explore the possibilities with XPS. While shopping, you'll also find great perks like Dell Rewards, fast, free shipping, premium support, and financing with flexible payment options. Plus, you can find great deals on monitors and accessories. That means you can score a whole new setup now for less. This Black Friday sale is one you don't want to miss. Head to dell.com/deals. That's dell.com/deals.

• 1:28Mike Carruthers?

  Today on Something You Should Know, how billboard ads for fast-food restaurants influence you more than you realize. Then, what makes someone inspiring and how we can all be more inspirational?

• 1:42Speaker 01

  There's not a single characteristic or trait of an inspiring leader that is specific to a country or even to a continent. Every single element occurs in every single country in the world. So what are these three universal factors?

• 1:57Mike Carruthers?

  Also, two little things that can have a huge impact on your relationship. And the rules of how life works, and the amazing ways species of all kinds depend on each other.

• 2:10Speaker 02

  And one of my favorite examples is the influence of salmon in western rivers on tree growth. And you're like, "What?" Yes, trees need salmon. So who would have thought that?

• 2:22Mike Carruthers?

  All this today on Something You Should Know.

• 2:27Mike Carruthers?

  I imagine most of us shop for clothes online, at least some of the time. And there's always that little mystery. Is what shows up at your door actually going to look like what you think you ordered? We've all had that experience. I know my wife has ordered dresses that look beautiful in the pictures, but when they arrived, eh, not so beautiful. Cheap-looking, disappointing. And that's one of the reasons we've become such big fans of Quince. When we order from Quince, we are confident we're going to get something really nice. The quality is consistently good, and the prices are surprisingly reasonable. I've bought their cashmere sweaters, which are gorgeous, and they start at just $60

• 3:12Mike Carruthers?

  for cashmere. My wife buys tons of stuff from Quince, and we keep coming back. Quince works directly with ethical factories and cuts out the middlemen, offering prices 50% to 80% less than similar brands. And with the holidays coming, that's a pretty compelling combination. Beautiful clothes and gifts without spending a fortune, or wondering what's really going to show up at the door. I really do recommend Quince. It's one of those companies that has earned our trust. Give the gift of quality this holiday season. Download the Quince app for app-exclusive offers, or go to quince.com. Get free shipping on your order and 365-day returns.

• 3:57Mike Carruthers?

  Now available in Canada and the UK, too. And when Quince asks where you heard about them, please let them know it was something you should know. It's the best way to support the show.

• 4:23Mike Carruthers?

  You know, I got a cold about three weeks ago, and it still hasn't completely gone. I still cough, like, three weeks later. And I've come to find that so many people have this, whatever this is going around, the cough and cold that will not die. So if my, my voice sounds a little froggy, that's why, but the show must go on. And we start today with fast food advertising. I bet you've seen a lot of billboards all over the place for fast food restaurants. And maybe you've wondered, well, do those ads really work? Well, a UCLA study a few years back found that areas with more outdoor advertising

• 5:02Mike Carruthers?

  dedicated to fast food and soft drinks were more likely to have overweight residents. Fast food restaurants, after television, fast food restaurants spend a lot of money on billboards, bus ads, and other outside advertising spaces. And there's more psychology at work here. Wendy's, McDonald's, In-N-Out Burger, Burger King, all have the same basic color scheme. Why? Because red and yellow make you want to eat more. Red causes you to eat faster and more forcefully, according to a University of Rochester study. And several studies have found that the color yellow stimulates appetite by causing your brain to secrete serotonin, the happiness hormone.

• 5:47Mike Carruthers?

  And that is something you should know.

• 5:53Mike Carruthers?

  In your lifetime, there have been people who have inspired you. A parent, a teacher, a boss, a coworker, someone who has made you feel inspired, given you that sense that you're worthy, appreciated, competent, capable, and can do so much more. So what makes a person inspiring? Do inspiring people deliberately try to inspire others? Or is that just the kind of person they are? Do inspiring people inspire everyone? Are they always inspiring? How can you be more inspiring? That's what Adam Galinsky is here to talk about. Adam is a social psychologist and professor of leadership and ethics at Columbia Business

• 6:38Mike Carruthers?

  School. He's author of a book called Inspire: The Universal Path for Leading Yourself and Others.

• 6:46Mike Carruthers?

  Hey Adam, welcome to Something You Should Know.

• 6:49Speaker 01

  Thank you so much, I'm so thrilled to be here.

• 6:51Mike Carruthers?

  So I love this topic, because I've often thought about what makes somebody inspiring, and I think everybody has seen somebody, met somebody who they thought was inspiring. But I don't know that I've ever thought, why is that? What is it that makes them inspiring? I just know they are. And then I wonder, well, are they inspiring just to me? Or are they inspiring to the world? So what is it? What is that thing?

• 7:19Speaker 01

  It's a great question, you know, and about 20 years ago, I had an experience where I was teaching the FBI, and one of the agents started talking about a leader of his that inspired him. And it was such a remarkable moment for me, because I saw everything about his body change, right? His eyes light up, he smiled, he looked wistfully in awe. And you could tell that this leader, for whatever they did, changed that person inside. They created that sense of wellspring of hope and possibility. And so, at that moment, I decided I wanted to study, what was it about that person, or about people in general, that inspire others? So I started a two-decade-long journey, in which I've asked thousands, and probably

• 8:03Speaker 01

  tens of thousands, of people, a very simple question, which is, tell me about someone that inspired you, right? And I asked them to be like a scientist. What was it about that person that filled you with that ineffable feeling?

• 8:18Mike Carruthers?

  Which I imagine, most of us have felt, right? I mean, most of us have somebody in our life that inspired us to create those feelings. And so, what did you find?

• 8:30Speaker 01

  What I've discovered with these thousands and thousands of examples, is it turns out that there are... Three universal characteristics or factors that really distinguish between these people that changes inside positively and another type of leader, I call them the infuriating leader, that create these sort of seething cauldrons of rage and resentment inside of us. And so it actually turns out it's pretty, it's a systematic and b universal. So there's not a single characteristic or trait of an inspiring leader that is specific to a country or even to a continent.

• 9:11Speaker 01

  Every single element occurs in every single country in the world. So what are these three universal factors? Well, the first one is how we kind of look at the world, how we conceive and perceive the world, and I call that being visionary. The second factor is how we kind of stand in the world, our presence, how we are in the world, and I call that being an exemplar of desired behavior. And the third factor is how we interact with others in the world, and I call that sort of being a great mentor. And so these are the three universal factors, being visionary, being an exemplar, and being a mentor.

• 9:50Mike Carruthers?

  You know, I often wonder, the people that I find inspiring, I wonder how often, how much of the time are they inspiring? Because it would seem that it would be hard to burn that flame continuously to always be inspiring, that that doesn't seem possible. So, right?

• 10:12Speaker 01

  It's our current behavior that inspires or infuriates. You may be inspiring today, but infuriating tomorrow, right? What you do today is not going to protect you from falling to the other end of the continuum. And so we're never going to be inspiring all the time. We're never going to reach this apotheosis of inspiring perfection. But we can strive to be more inspiring tomorrow than we were today. Right? And that is, I think, the fundamental, most important insight of my research.

• 10:44Mike Carruthers?

  And so what does it mean to try to be inspiring? Because you do things like what that you may not be doing now?

• 10:53Speaker 01

  Well, so I think one of the other key things that my research has shown is that one of the foundational elements for being more inspiring today than you were yesterday is the power of reflection, reflecting on our experiences, reflecting on important aspects of ourselves. And so actually can go through and I can give you what is the key reflection that allows us to be more visionary or more exemplary or a better mentor? Because I think these provide profound insights for how we can become more inspiring. So let me tell you about a study that we did, which I think is going to have a big impact on listeners.

• 11:36Speaker 01

  So if any of you out there have ever lost a job, you know how demoralizing it is, how humiliating it is. I lost my first post-college job, three months after being hired, I was fired, right? And I was just so demoralized. So we did this study with the Swiss government. We went into an employment agency where everyone has to register in order to get unemployment benefits in Switzerland. And we gave half of these people coming into the employment agency a little 15-minute reflection task. We said, "I want you to think about your values. What are your top five values? Now put them in a hierarchy. What's your most important value, right?

• 12:21Speaker 01

  What's the one that animates the others? Just put them in a little hierarchy. Now I want you to think about, why are those values important to you? And then finally, think about times when you've demonstrated those values recently in your own behavior. Two months later, we found that people were given this values recall intervention, this reflection task, were twice as likely to have a job than people in our control condition. In fact, the effect was so strong, we stopped the study and gave everybody the values reflection intervention. Now, what's going on there? There's something, again, getting back to that need for meaning and understanding, there's something about our reflecting on our values that centers us, that gives us a little bit

• 13:06Speaker 01

  of optimism, a little bit of agency, and allows us to come overcome all those psychological deprivations that occur when we lose a job.

• 13:15Mike Carruthers?

  So what does it mean? Give me, if you could, an example, like a person, or maybe yourself, or someone you know. What that reflection process goes like, like, I don't know what it really means to reflect on my values other than to think about them. I don't know what the difference is.

• 13:35Speaker 01

  Yeah, so for me, you know, I've done this task myself, you know, we actually give it to every single MBA student walking into Columbia Business School. And so you just start thinking about it. Now, one of the things we do is we give people a link to a list of values because it's hard to create them off the top of your head. It's a Google Sheet. And I started just thinking about values and I'd put some down and then I realized I'd found another one that was more meaningful toward me. And then I started, I had a particular, you know, ranking and then I changed it. And so for me, my, my, my single top value is generosity. And it's not just generosity financially, it's generosity in, in spirit and in thought.

• 14:19Speaker 01

  Being generous in trying to give people the best interpretation for their behavior. Right? Trying to contextualize why someone did something, giving people the benefit of the doubt.

• 14:31Speaker 01

  My second, you know, important thing is what I call positive energy, right? Optimism, humor, good naturedness, right? You know, you know, another value of mine is creativity. How do we be creative, right? And solve the problems, you know, that we have in unique and creative ways. Another one is what I call kaizen. Now, my wife spent time in Japan and they have a word for continued improvement, which is kind of the heart of inspire and how to inspire others. And so that to me is really important. How I want to always be striving to be better at everything I do. Every time I do a podcast, I want to do it better the next time, for example. And so then you can start to think about, why do those values matter so much to me? Well, you know, I want to always be improving. I love creative solutions.

• 15:17Speaker 01

  You know, I love humor. Every birthday I go see stand-up comedy. It's really important to me. But generosity is the one that drives them all because that's what I want to be in the world. I want to be a generous person, always trying to give people what they need, giving them the benefit of the doubt. And then I can think about times recently where I could have blown up at someone, but I thought about the fact that they were going through a really rough time and I gave them, you know, a little serenity for that. Or a time where I screwed something up, but the next time I did it better and I had that continued improvement.

• 15:50Mike Carruthers?

  And that's it?

• 15:51Speaker 01

  That's it, you know, 15 minutes. I mean, this thing is like, we don't really know what the secret sauce is yet because we, we collect lots of measures, say, what is it that's transforming people to getting jobs? Jeff Cohen of Stanford University, he did a study with at-risk middle school students. He gave them this values reflection eight times over two years to some group of students. Five years later, they were more likely to graduate high school and go to college. Right? There's something powerful, you know, our values, like we have an inherent, one of the most profound truths about humans is that we have a clarion call and need for a sense of meaning and higher purpose. And our values, in a sense, give us that sense

• 16:34Speaker 01

  of meaning and higher purpose. It's why being visionary is one of the three fundamental dimensions of being an aspiring person.

• 16:42Mike Carruthers?

  We're talking about what makes inspiring people so inspiring and how you can be more inspiring. My guest is Adam Galinsky. He's author of the book Inspire: The Universal Path for Leading Yourself and Others. Well, here's something you should know about your bones. We all hear about calcium and vitamin D, and they're important. But there's another ingredient in healthy bones that hardly anybody talks about: collagen. Think of your bones like a building, right? Collagen provides the framework, while minerals like calcium help give it strength. Here's the problem, though. As we get older, our bodies naturally produce less collagen. That's

• 17:23Mike Carruthers?

  why I was interested in native path bone health collagen. It's not just ordinary collagen. It contains a specialized form called for the bone. And there's some interesting research behind it. In a study of 131 post-menopausal women, researchers saw improvements in bone mineral density after 12 months, up to 7.7% in an important part of the hip.

• 17:50Mike Carruthers?

  Native Path gives you the same five grams of Fortabone used in that research in an easy to mix daily formula. I just got mine because bone health is something I'd rather pay attention to now than wish I had later. And here's a great reason to try Native Path Bone Health Collagen right now. You can save up to 48%, get free shipping, and it's backed by a 365-day money-back guarantee. Now, that's a pretty compelling offer if you've been thinking about doing something to support your bone health. Go to getbetterbones.com/sysk.

• 18:31Mike Carruthers?

  That's G-E-T betterbones.com/sysk. This episode is sponsored by Vinted. You know, I remember interviewing an organizing expert who offered this really clever trick for figuring out which clothes you should get rid of. You go to your closet and you look at the clothes hanging there. And chances are, the ones toward the middle are the clothes you wear most often. But the clothes pushed way over to the left or the right, some of those you probably haven't worn in years. And yet, there they hang, taking up space. But here's the thing. You could turn those clothes into money. That's where Vinted comes in. Vinted is a secondhand marketplace app

• 19:16Mike Carruthers?

  where you can sell clothes you no longer wear and make some extra money. Listing on Vinted is so quick and simple. And when something sells, Vinted creates a prepaid shipping label for you. And here's what I really like. Vinted charges no seller fees. So whatever you earn from selling your clothes, you keep. Think about that. Clothes that you aren't wearing, taking up space, could be putting money back in your pocket. So here's my suggestion. Take five minutes. Go look at the far ends of your closet and see what's hanging there. You might be surprised. Download the Vinted app for free and start listing. With no seller fees, you keep every dollar you earn. That's Vinted, V-I-N-T-E-D.

• 20:04Mike Carruthers?

  So Adam, those three universal factors you mentioned, being a visionary, being an exemplar, and being a mentor, it's kind of hard for me to get my head around exactly what you mean. So could you attach those three things to some real people who exhibit those, who illustrate those, so I can get a better sense?

• 20:26Speaker 01

  Yeah, sure. I mean, I think that, you know, I'll tell you a story about a remarkable pilot that I think really captures that, right, is Tammy Jo Schultz was flying Southwest Airlines 1380 from LaGuardia to Dallas when the left engine exploded and literally tore a hole in the side of her plane, right? One passenger was sucked into that hole and didn't survive. It was fatal. But she miraculously and remarkably landed the plane with no further injuries. And we can see these three elements come into bear. The first thing that she recognized was, as she described it, she said, "The plane wanted to descend, so we let it

• 21:11Speaker 01

  do what it wanted to do, and we descend it." Now, that's fine. That's great. She's a great pilot. But she recognized that when there's a hole in a plane and you're descending, the passengers probably think that plane is going down. And so she got on the intercom and she gave them what I call an optimistic why, this vision for what was happening. And she said 10 simple words, and the passengers commented afterwards that it literally transformed the entire cabin from just abject fear to hope and possibility. She said, "We are not going down. We are going to Philly," right? And so she gave them a why and a where and

• 21:51Speaker 01

  where they're headed. Now, if you listen to her on the intercom, she is the most calm. They're like, "Is your plane on fire?" She's like, "No, but there's a hole in it. It's pretty damaged, you know, just very matter of fact." And when she landed, she was immediately, you know, evaluated by EMTs. And one of them said to her, "How did you get through security?" And she looked at him puzzled, like, "What are you talking about?" He said, How did your nerves of steel not set off, you know, the security alarms? You're completely calm, right? Your heart rate is normal. Your physiology is normal, right? So she was that exemplar of desired behavior. She was a calm, the eye of the hurricane, but courageous protector, right?

• 22:36Speaker 01

  Of the people on that passenger. And then before she left the plane, she walked row by row and looked every passenger in the eye and made sure they were okay. And afterwards, she commented, she's like, I'm still surprised that more reporters have commented on what they did after the plane landed, going row by row, than what it took to fly this crippled plane. And that shows that she was this inspiring mentor, right? She was empathizing and taking care of the people and encouraging them and making sure that they were okay. And so these are these three elements about how to do that.

• 23:16Mike Carruthers?

  That's a great story. That's a, and a great example of those three things that I think people can get a better sense of what that is. But you had said a few minutes ago that you can be inspiring one day and infuriating the next day. And, but I, when I think of inspiring people, while I'm sure that's true of them, it doesn't seem like it's true a lot of, like, it isn't, they seem, there's something about their character, the way they carry themselves, that seems inspiring much of the time. It isn't like it's on and off a lot.

• 23:55Speaker 01

  I think that's also true, right? And I think that one of the things that I've discovered about inspiring leaders, people who are more inspiring more of the time, not always inspiring, they're occasionally infuriating, is that they've really set up practices or habits for how to be a better person, essentially. And so they've tried to embed them into their daily lives. Let me give you just sort of one example of this, which is, one of the things that we can do to really lift people into the clouds is that, especially when we're in positions of leadership, because I've actually coined a phrase that called the leader amplification effect, that everything we do as a leader.

• 24:40Speaker 01

  Good and bad, small and big, gets amplified and then our, its impact is intensified on us. So a frown from a leader is like a knife in your heart, but a compliment can lift you into the clouds. And there was someone that I was talking to, president of a bank, 1,400 employees. And he said, here's what I do every single morning. Over my cup of coffee, I send a birthday greeting to every one of my employees. And it's pretty simple, right? He showed me an example. It's like, you know, hey, Mike, I hope you have a great birthday. How was bowling and jogging this weekend? You know, and so he can pump five of these out a day in less than, you know, 10 to 15

• 25:24Speaker 01

  minutes, but then he showed me the responses he gets back, right? It's like, oh, my God, I had such a great weekend. This is what we did in bowling, blah, blah. You know, it's like a novel that comes back. And he said that he realized that he says, you know, sending those, those, those birthday messages, they put a skip in their step, but they also put a skip in my step, right? They come back to me and they make me feel good by their responses. And I think that is something that is, goes back to the Bible. Reap what you sow, right? We, if we send out infuriating signals into the world, we're going to get infuriating signals back. But when we plant the seeds of inspiration, right?

• 26:05Speaker 01

  We spread those seeds, but we also get those, the blooming flowers of inspiration coming back to us. And so it's, you know, that's a great example. He had a daily habit of sending these messages right forward, right? You could do that yourself. Every morning you could wake up, have a cup of coffee and just say something positive, constructive, complimentary, expressing gratitude to someone in your orbit. And you're going to put a skip in their step and they're going to put a skip in your step when they reply.

• 26:34Mike Carruthers?

  When you talk to inspiring people, people who are considered by others to be inspiring, do they say typically, yes, I work at this, this is what I try to do? Or do they say, you know, I don't, it's a gift. I, I couldn't tell you how I do it.

• 26:53Speaker 01

  I think there's two different aspects of it I think are really important there. The first is, I don't know if they would say I'm inspiring because many of the people who are truly inspiring also tend to be humble people and so wouldn't identify themselves as inspiring, but they certainly recognize that they work on one of these three universal features. So for example, one person, you know, might talk about how, yeah, I work really hard on making sure I see the big picture, I communicate it, I make sure that we all are going in an opposite, you know, an optimistic direction, I find ways to simplify it so that people can understand that. Or someone else is like, yeah, I really practice at being calm in a crisis, right? I know how important that is.

• 27:36Speaker 01

  I know because of leader amplification effect that my anxiety will become their anxiety, but if I'm calm, they're going to be calm. Or they say, yeah, I work really hard at trying to meet the needs of other people, being that good mentor. They might not use those words, but they recognize the power. But here's the one element that I think characterizes every person that we might describe as inspiring. And it goes back to one of the things that we've already talked about, is again, the power of reflection. The people that are truly inspiring reflect on their experience. They reflect on the things they did good that day, and they work on how they might continue them. But they also reflect on the times when they didn't see the big picture, or they lost

• 28:21Speaker 01

  their temper, or they were anxious in a crisis. And they think about how they could be better the next time. And I think that is really so profoundly fundamental. You know, people say the reflective life, you know, is worth, only the reflective life is worth living, but it's the reflective life is what allows us to be the best possible version of ourselves.

• 28:42Mike Carruthers?

  And when you look at people who are considered inspiring, do they have other things in common that aren't necessarily related to the inspiration, but they tend to be, I don't know, they tend to be men, or they tend to be women, or they tend to be older, they tend to be younger? Are there any like demographic-y kind of similarities, or it's all over the map?

• 29:05Speaker 01

  There are not, and I think that's again gets back to this idea that leaders aren't born, that they're made. But I will say that there's, you know, one thing that I think does really help people be more inspiring and why it's so important to be inspiring yourself is that it's a heck of a lot easier to be inspiring if you had inspiring people as your mentors, as your parents, right, as your leaders, right? Because one of the things that we know is that we tend to perpetuate, right, the leadership that we receive ourselves, right? You know, I discovered this self as a, as a father, right? My dad had this volcanic rage that would come

• 29:46Speaker 01

  out, you know, for spilling milk, right? Just ridiculous, right? But it tortured and terrorized me and I, you know, I even had nightmares with my dad chasing me in my dreams. My dad was a wonderful person. He's probably the most inspiring person in my life, but he had this one infuriating flaw, right? And early on, as a parent, two little boys, I, they would spill milk and I would explode in rage, just like, it's like I felt like I'd become my dad, right? You know, and I, and I saw the effect on them, the immediate impact, like the, the, the sense of like that fugue state of like panic that they experienced when that rage came out. And

• 30:26Speaker 01

  I had to trade myself, right, to not be my dad and to be a different type of father, to have all of his inspiring traits, but not take on that one infuriating flaw. And that's again, gets back to the power of reflection, right? I could reflect on my experience. I could reflect from where it came from, but I could also then plan and make commitments and put in practices in place to prevent them from happening in the future.

• 30:53Mike Carruthers?

  Well, this is great insight into what makes someone inspiring and information I think we could all use in our lives. I've been speaking with Adam Galinsky. He is a social psychologist and professor of leadership and ethics at Columbia Business School. And the name of his book is Inspire: The Universal Path for Leading Yourself and Others. There's a link to his book at Amazon in the show notes. Adam, thanks. It's, it's a pleasure to have you on.

• 31:20Speaker 01

  Thanks so much, Mike. I really enjoyed the conversation and thanks for asking such amazing questions.

• 31:26Mike Carruthers?

  If you listen to something you should know regularly, you know we talk about sleep quite a bit here. And one of the things I've learned from those conversations is just how important a good night's sleep is. And I've always been someone who loves his sleep. So I was intrigued when I heard about Beam Dream. It's a delicious nighttime drink formulated to help you fall asleep faster, stay asleep, and wake up refreshed. It contains ingredients like reishi, magnesium, L-theanine, epigenin, and melatonin. They have lots of great flavors. I tried the cinnamon cocoa flavor, and I love the idea of having something warm and delicious as part of winding down at night.

• 32:10Mike Carruthers?

  And it's less than 20 calories per serving. Dream has improved more than 30 million nights of sleep, and they back it up with a 30-day money-back guarantee. If you don't sleep better, you get your money back. And right now, there's a terrific offer. Go to shopbeam.com/sysk. Use code S Y S K and get 50% off during Beam's Cyber Sale. Only available while flavors are in stock. With this incredible discount, that means you'll pay just 83 cents per night for the best sleep of your life. So seriously, think about it. I mean, how much would you pay for a truly great night of sleep? Beam is just 83 cents per night.

• 32:55Mike Carruthers?

  So go to shopbeam.com/sysk now. That's shopbeam.com/sysk.

• 33:04Speaker 03

  Starting or growing your own business can be intimidating and lonely at times. Your to-do list may feel endless with new tasks, and lists can easily begin to overrun your life. So finding the right tool that not only helps you out, but simplifies everything as a built-in business partner can be a game changer. For millions of businesses, that tool is Shopify. Shopify is the commerce platform behind millions of businesses around the world and 10% of all e-commerce in the US. From household names like Jimm Shark, Rare Beauty, and Heinz, to brands just getting started. Shopify has hundreds of ready-to-use templates that can help you build a beautiful online store that matches your brand's style.

• 33:45Speaker 03

  And you can tackle all the important tasks in one place, from inventory, to payments, to analytics, and more. No need to save multiple websites or try to figure out what platform is hosting the tool that you need. And if people haven't heard about your brand, you can get the word out like you have a marketing team behind you with easy-to-run email and social media campaigns to reach customers wherever they're scrolling or strolling. Start your business today with the industry's best business partner, Shopify, and start hearing... Sign up for your $1 per month trial today at Shopify.com/real. Go to Shopify.com/real. That's Shopify.com/real.

• 34:33Mike Carruthers?

  Nature has rules and ways of enforcing them. In fact, everything in nature is regulated, and it is those regulations that allow all the creatures and other forms of life to exist on planet Earth. Those rules essentially explain how life works. And here to discuss this is Sean B. Carroll. He's an award-winning scientist who is Vice President for Science Education at the Howard Hughes Medical Institute and Professor of Molecular Biology and Genetics at the University of Wisconsin-Madison. He's author of a book called "The Serengeti Rules: The Quest to Discover How Life Works and Why It Matters." Hi, Sean.

• 35:18Mike Carruthers?

  Thanks for coming on today.

• 35:19Speaker 02

  Hi Mike, thanks for having me.

• 35:21Mike Carruthers?

  So to help us all understand what we're talking about here, let's start out with one of those rules. One of the rules that explains how life works.

• 35:30Speaker 02

  Well, let's start with one rule, which is really some animals are more important than others. Or if you want to use the Orwell saying, are more equal than others.

• 35:39Speaker 02

  There's sort of a poetic description sometimes of nature that, you know, everything matters and everything has its role. But it turns out that some creatures have a really outsized role in the diversity and stability of their ecosystems. And when ecologists started to discover this, it was even to their own surprise. Well, the consequences are great. So that if you think about, for example, people may be familiar with the story of both the eradication and then the later reintroduction of wolves in the Yellowstone ecosystem. So in the early part of the 20th century, there was a great effort to eliminate wolves virtually everywhere in the lower 48 states.

• 36:19Speaker 02

  You know, because they were disliked by humans, their effect on livestock, they were scary, et cetera, et cetera. What we didn't understand, what we were doing was we were taking a creature that had a really outsized impact on the stability and diversity of its ecosystem. We were taking it out of the picture and this had huge consequences. One of those consequences, we can still see all over the place, which is, for example, the enormous numbers of deer that are in many states. And those deer in turn have enormous consequences on plant diversity because they mow down the plants and forests, et cetera, et cetera. So the discovery that some creatures have these outsized effects was a surprise. It's sort of, there were about these sort of hidden connections in ecosystems.

• 37:03Speaker 02

  And then we understand that if we can replace some of these things, maybe we can reverse some of the changes that, some of the unwanted changes that have happened in places. So it's, I give you the wolf example, but you know, in the tide pools on the Pacific coast, that certain starfish. In the Serengeti, it's the wildebeest. That the massive numbers of wildebeest just munching the grass have an enormous impact on the diversity and stability of that ecosystem. So this gives us insight into really how these systems work and how we can better manage them in the future.

• 37:39Mike Carruthers?

  And this impact that these creatures have is good, bad, both? Or you can't?

• 37:47Speaker 02

  I mean, you know, nature, nature was around a long, you know, we, we're latecomers to nature, right? Humans and, and human population growth is very, very recent. So most of these places, you know, have operated on their own without human intervention for hundreds of thousands or millions of years. And then we came along and, you know, and either in settling these places or in wanting to exploit them. For example, think of things like the fur trade and things like this, where we, we took specific creatures because we wanted, we wanted them for, for our own gain. We've disrupted the balance in, in those systems. So from nature's point of view, these creatures are all good. From our point of view, they

• 38:29Speaker 02

  were either bad or desirable for other reasons. And we, you know, we eliminated them. And then we've really sort of, you know, tipped these systems into a different place. So it's rethinking our relationship to nature, you know, not to, not to make ourselves out as the, you know, as bad and evil or anything like that. It's just, we were doing this unwittingly. We just didn't understand our impact when we, for example, eliminated most of the sea otters, for example, from the Pacific coast. And what that did amazingly to kelp forests. You know, you'd sort of think, I mean, why would, why would sea otters have any influence on kelp forests? Well, it turns out they eat the things that eat the kelp forests. And if you don't have sea otters, the kelp forests can't grow. And those kelp forests are great

• 39:13Speaker 02

  habitat for fish. And those fish are great food for bald eagles, et cetera, et cetera. So there are all these domino effects that removal of these, what are called keystone species, keystones dubbed, dubbed after the, the name of the keystone in a Roman arch.

• 39:29Speaker 02

  Removal these keystones have really outsized effects on the, on systems. And so their restoration can have outsized effects on the restoration of the health of these ecosystems.

• 39:41Mike Carruthers?

  But nature by its nature is pretty efficient, right? I mean, if, if you're a creature and you're meant to stay, you stay. And if you're not, you go.

• 39:52Speaker 02

  It's a very competitive world out there. Yeah. And creatures are competing with each other of different kinds and of their own kind for resources, etc. And that, these are very complex web of interactions that's going on anywhere, along the, in a coastal system, in a forest, in a pond, out on a plains. But that web, when you, there are certain components of those systems that when you remove them, the web sort of collapses. And that's what humans were doing unwittingly for, I think, a good part of the 19th and 20th centuries. And it was a bunch of biologists, a bunch of ecologists studying these systems over long periods of time in the last four or five decades of the 20th century that put

• 40:35Speaker 02

  together, essentially from studying different systems, an understanding of these rules that sort of knit life on a large scale together. And understanding these rules then, of course, empowers us with a better understanding of, you know, what's our best long-term behavior.

• 40:52Mike Carruthers?

  And what are some of the, just to get a flavor of this, rather than drill too deep, what are some of these other rules that you've uncovered that would help people understand what this is and why it's important?

• 41:06Speaker 02

  Yeah, let's go with one. So one rule are these certain species that have these outsized effect called keystone species. Another rule is there's sometimes really strong indirect effects between species. And one of my favorite examples is the influence of salmon in western rivers on tree growth. And you're like, what? Yes, trees need salmon. How does that work? Well, it turns out that those rivers, think of things like the Columbia or Snake, you know, sort of majestic rivers in the Pacific Northwest, those rivers don't carry a lot of nutrients. But salmon, when they come upstream to spawn, and when those salmon are then taken, for

• 41:49Speaker 02

  example, by predators and eaten on stream banks and all that sort of stuff, a lot of the nutrients that they bring from the ocean get into the forest. And you can map those nutrients right into the growth of those trees. So it turns out that salmon are like a conveyor belt for nutrients coming from the ocean into these forests alongside these rivers. So who would have thought that, right? I mean, it's just sort of stunning to think that. Trees are somehow influenced by salmon? Yeah. And as you know, a lot of those rivers have been dammed. That's blocked off the salmon. Well, that has effect on the rivers. That has effect on the forests around those rivers.

• 42:33Speaker 02

  And so again, there's a lot, now there's a huge movement. There's a lot of dams being taken down in the West. And biologists are monitoring what's going on. And as the salmon populations come back, you can actually see the nutrients moving up those rivers again. So those, these strong indirect effects, the idea is that salmon would influence trees or that otters would influence the kelp forest. For example, the number of wildebeest on the Serengeti influences the numbers of giraffe. I can go through that again, that explanation as well. These strong indirect effects, these domino effects that ripple through a system. They're, they really were unexpected and they, you know, it's, it's.

• 43:14Speaker 02

  So almost every one is a sort of the surprise when it's discovered that these, the dependence of species on each other are not obvious. You have to sort of map these out.

• 43:24Mike Carruthers?

  Well, you had mentioned before, like the proliferation of deer in many states. We have them here. We have them in our front yard this morning. And, and there's an assumption, and you tell me if this is true, that one of the reasons that there are so many deer is, you know, we don't really hunt them as much as we used to, and probably also people think they're cute and like to feed them. And, and that's partly why they have proliferated. True?

• 43:54Speaker 02

  Yeah, that's part, that's partly why they're doing well. But the hunting really wouldn't have been that significant until the deer herds exploded in the early part of the 20th century. So deer, when, you know, when wolves roamed the lower 48 and abundant and, you know, in large numbers, deer numbers were, I'm going to take a stab at maybe a 50th or a hundredth of what they are now. And I spent a lot of time in the state of Wisconsin. And I mean, the annual deer hunt is a huge thing culturally and the deer herd is enormous. But some of the pioneering ecologists of the 20th century understood that, you know, that that was a huge change from say that from the 19th century and that deer exploded when you took away their predators.

• 44:39Speaker 02

  So predators have a big role in controlling the size of populations of their prey and take away the top predators and you can have an explosion in the number of their prey. So really deer numbers are abnormal all over the country because they have no essentially no significant natural predators. I mean, there are a few, you know, wolves are coming back in various places, but they're not making a dent. And now deer have spread over all these, you know, suburban and urban populations and they're making a living on our gardens, right? So, um, yeah, so, so deer, you can, I know they're cute, uh, but they are essentially an invasive species, um, or at least they're a species that's, that's out of control, um,

• 45:24Speaker 02

  out of natural control. So, you know, I think deer are with us to stay in these large numbers, but, you know, for a lot of people you see deer and you think, oh, that's wonderful. That's nature, but it's, it's really a, uh, a, a big difference from, from the way things were, say, a century ago.

• 45:41Mike Carruthers?

  Well, maybe I don't want to hammer the deer thing too much, but you would think that at some point there would be too many deer for the food that's available and that that would start to level out the population.

• 45:54Speaker 02

  That's a, that's a great point, Mike. In fact, essentially the third rule. And that third rule is that the density of populations is sort of self limiting. So when there's a lot of food, abundant food and populations are small, they will grow explosively. But as that sort of population fills up the space and as food starts to become limiting, that will slow or in fact sort of reverse that to a, to a population decline. So lots of things are density regulated and so deer are, you know, have expanded their habitat, they're filling, you know, our suburban areas and things like that. But there's still limits on deer in terms of food abundance and there's also, you know,

• 46:36Speaker 02

  there's cars, you know, as you know, there's lots of collisions and things like this. So there's various things that are, um, Restraining the deer population as well as disease, you know, because they have certainly acquired some diseases now that they're in close contact with humans. So, yeah, so this, the general concept is that no area will be, there is a limit to how much can be carried by, the population can be carried in any given area, you know, limited particularly by, by food supply.

• 47:08Mike Carruthers?

  My sense is there's a tendency to look at, you know, what humans have done to mess things up, but do other creatures mess things up?

• 47:19Speaker 02

  I think that's a hugely important, maybe sort of philosophical question. I think, you know, you said earlier about how nature kind of works these things out. Let's, let's take something like a beaver. And you could say, all right, a beaver builds a dam and that dam diverts some water. And, you know, does that impact other creatures? It certainly does. And, and maybe it impacts, you know, the ability of fish to get around in some places and things like that. But it also, in creating these wetlands, you see all sorts of plant life that thrives in the wetlands and then creatures that invade these places and, or exploit these places. And so beavers, you know, are often referred to as, you know,

• 48:00Speaker 02

  one of nature's engineers, you know, their net effect is, you know, to create habitat for lots of different things. So, we, you know, in a lot of places, we took out beaver and we straightened out rivers, we straightened out waterways. We didn't want beaver dams on our, you know, on our, on our waterways. We wanted, you know, unfettered access to this. But, you know, I, it's hard for me to see the beaver in a negative light because, you know, it, it has done this particular job for eons and all sorts of.

• 48:38Speaker 02

  Creatures became dependent upon that job and then we came in and essentially took the beavers out of the picture and lots of things, you know, suffered for that. So it's, it's often the case, you know, it's, I mean, I'm going to try to see if I can come up with some other example where you might wonder about, I'll jump through to elephants. Okay. You can look at, elephants are incredibly majestic creatures, but they're pretty tough on forests. Elephants will knock down a lot of trees and I've been in areas in Africa where it's pretty astounding what elephants can do to a forest and probably can do it in a fairly short period of time. And if you're knocking down trees, you're probably taking away nesting sites from birds, you may be taking away food from other animals.

• 49:21Speaker 02

  So the knock on effects of some of these creatures are negative for, for other creatures. But, you know, take away the elephants and then you don't get the turnover of the forests and you don't get, uh, you know, fertilization, you know, through their dung and that supports all sorts of other communities and, you know, and so on and so forth. So it, it, it takes some, um, thinking through the myriad effects of, of, you know, creatures in these ecosystems to sort of, you know, weigh these things out. But I think, I think on balance, we see that, you know, ecosystems, the systems themselves are healthier when the components that have

• 50:01Speaker 02

  been there for eons are, are there and thriving and working. And, you know, these forests that produce, you know, oxygen and timber and, um, you know, rivers that give us fresh water and glaciers and rivers that give us fresh water and oceans that produce fish and things like this. These are all more productive when they, when their diversity is intact. So, um, I think on balance, it's a long way to get around to your question and say, you know, do these animals have negative impacts? I would say, you know, yes, in probably a narrow view, but in the broader view, they've evolved as parts of these systems. Um, and the integrity of these systems depend on them.

• 50:46Mike Carruthers?

  And so what are some other of the rules of life that, that people are probably unaware of?

• 50:53Speaker 02

  Well, we've, we've hit, you know, three of the really big ones. But I think the most important rule, Mike, and probably the, the most important message I could deliver is that nature is incredibly resilient. That given a chance, given time and, and space and taking pressure off these places, they can rebound and they can rebound spectacularly. Populations can rebound. Species that have been pushed right to the brink of extinction can recover spectacularly. Uh, habitats that look incredibly degraded can come roaring back and they can come roaring back before our eyes, not, you know, not in centuries, but I mean, in years to decades.

• 51:37Speaker 02

  And this resilience of nature, it, I mean, just let's give it a minute to sort of, to sort of sink in that. I'll, I'll give some examples, you know, fisheries, which we pay close attention to for their commercial significance. A good number of fisheries in North America were, have been fished to a critical state. And then the fisheries regulators step in and moratorium put up and many of those fisheries have rebounded and rebounded well. Uh, it, it just turns out that the oceans are incredibly productive, given a chance, and populations will, will rebound. Species that are familiar to us, like the bald eagle.

• 52:20Speaker 02

  People may know that in the 1960s, because of widespread use of DDT, uh, bald eagles and peregrine falcons were devastated. They had a lot of trouble with the viability of their chicks. So populations crashed. We were down to fewer than 500 mating pairs of bald eagles, you know, the national symbol, um, by the late 60s. Today, that number's over 70,000 breeding pairs and the populations, total population's even bigger than that. So that they, when we took the pressure off, when we took away DDT, which was compromising their ability to reproduce, the population came roaring back. And you can tell the same story of manatees in the waters off Florida, of grizzly bears

• 53:04Speaker 02

  in the Rockies, of sea otters on the Pacific coast. So individual species can come roaring back. And, you know, we, alligators, the American alligator, people may not know, in the late 60s, alligators were extremely threatened. And, you know, goodness, go to Florida now and try not to see an alligator. You know, they're everywhere.

• 53:27Mike Carruthers?

  Well, I like the way you have framed this as the rules of life, how we're all interconnected and intertwined and interdependent on each other. And it's not something I think most of us think about, but it's really fascinating to hear. I've been speaking with Sean B. Carroll. The name of his book is The Serengeti Rules: The Quest to Discover How Life Works and Why It Matters. And there's a link to that book at Amazon in the show notes. Sean, this was really great. I appreciate you explaining all this.

• 53:57Speaker 02

  Thanks, Mike. It's always a pleasure.

• 53:59Mike Carruthers?

  What's really important in keeping a relationship happy? Dr. Carl Pilmer decided to find out for his book, 30 Lessons for Loving. He asked 700 married people who had each been married an average of 43 years, and two answers emerged from his research. Number one, learn to talk to each other and talk a lot. Not necessarily in the touchy feely way, just talk. And secondly, think small. While we tend to focus on big problems and decisions in a relationship, it turns out that what makes a relationship work, or not, are the hundreds of little interactions

• 54:44Mike Carruthers?

  that happen during the day. The trick is to make as many of those interactions positive. For example, be polite. Often, we get comfortable in a relationship and we stop being polite to one another. And pay compliments. Do little surprises for your partner. This pattern of doing small things every day is what keeps relationships alive. And that is something you should know. Our podcast is produced by Jeffrey Havison and Jennifer Brennan. Executive producer is Ken Williams. That's the end of this episode. I'm Mike Carruthers. Thanks for listening today to Something You Should Know.

• 55:22Speaker 04

  Sam's Club is the club for every holiday club. Guess who's joining the club this season? Walmart Plus. Yep, Sam's Club Plus membership now comes with Walmart Plus at no extra cost. Two memberships, one great price. Just 120 bucks a year can save you time and over $700. Want to get in on the membership duo of the century? Visit sam'sclub.com. Come join us. Sam's Club.

• 55:42Speaker 05

  Annual plan only. Auto renews. T and C apply. Estimate based on average combined Walmart Plus and Sam's Club Plus savings among members of both for one plus year versus non-member or club member pricing/fees. Excludes membership fees. See Walmart Plus terms and Sam's Club terms for more info.

• 55:52Speaker 06

  Now at Kroger, your points add up to more ways to save every trip. Use them your way to take dollars off groceries at checkout or save at the pump. You can even save up to $35 on your next fill-up. Same points, more choices. And with low prices on fresh, quality food, plus digital and personalized offers tailored to how you shop, your dollar goes further. Redeem your points online or in the app. Kroger, fresh for everyone. Restrictions apply. See site or store for details.