$13B Lovable Co-Founder: Build a Profitable AI Product From Scratch in 30 Minutes

Anton Osika runs Lovable, one of the fastest-growing AI companies in the world, and he's done with the words "vibe coding." Vibes work for a demo, but people now run real businesses on Lovable. In this episode we go step by step: how to turn a tool you built for yourself into a real business, how to set up a backend without knowing how to code, and how to price your product. And as building gets easier every month, Anton names the one skill that matters most for an AI founder right now. *The website Anton improved for Marina:* https://marinamogilko.co/ 📩 Follow my Newsletter: https://siliconvalleygirl.beehiiv.com/p/the-one-prompt-you-should-run-every-month-d907?utm_source=spotify&utm_medium=description&utm_campaign=futureproof-sub&utm_content=one-prompt&utm_term=anton-osika https://siliconvalleygirl.beehiiv.com/p/the-one-prompt-you-should-run-every-month-d907?utm_source=spotify&utm_medium=description&utm_campaign=futureproof-sub&utm_content=one-prompt&utm_term=anton-osika 𝕏 : ⁠⁠⁠⁠⁠https://x.com/siliconvalleymm⁠⁠⁠⁠⁠ https://x.com/siliconvalleymm 🔗 Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/siliconvalleygirl/⁠⁠⁠⁠⁠ https://www.instagram.com/siliconvalleygirl/ 💼 LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/marinamogilko⁠⁠⁠⁠⁠ https://www.linkedin.com/in/marinamogilko 📌 My Companies & Products: ⁠⁠⁠⁠⁠https://Marinamogilko.co https://Marinamogilko.co

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:02Speaker 00

  The action's on the court. And as the official beer sponsor of the NBA, Michelob Ultra is getting fans closer to the game with a chance to win courtside seats, merch, and more. Visit michelobultra.com/courtside to enter. Michelob Ultra Courtside, 26 to 27. No purchase necessary. Open to U.S. residents 21+. Begins on October 1st, 2026 and ends on June 30th, 2027. Multiple entry periods. See official rules at michelobultra.com/courtside for free entry, entry deadlines, prizes, and details.

• 0:30Speaker 01

  This episode is brought to you by Subaru. You know that place your mind always wanders to? The lake, the mountains, the homes of the people you love most? The completely redesigned 2026 Subaru Outback is built to help you get there. With legendary capabilities, standard symmetrical all-wheel drive, and the confidence to go further. The 2026 Subaru Outback. Love never looked so good. Visit subaru.com/outback to learn more.

• 0:55Marina Mogilko?

  We're abandoning the word "vibe coding."

• 0:58Speaker 03

  Yeah, vibe works for demo, but we're way past that. You don't build your company on vibes.

• 1:04Marina Mogilko?

  This is Anton Osika. He launched Lovable, where anyone can build an app without code. Less than two years later, the company is worth $13 billion. Together, apps built on Lovable now get nearly a billion visits every month. And more than a third of the people building businesses on the platform are already making money. Like, I've seen those dogs build on Lovable. $300,000 a month?

• 1:25Speaker 03

  Yes.

• 1:26Marina Mogilko?

  Why? How is that a business idea?

• 1:29Speaker 03

  I think the creativity is the biggest differentiator as the execution becomes easier.

• 1:34Marina Mogilko?

  What everyone in the knowledge worker space should be building for yourself to make their lives easier?

• 1:39Speaker 03

  Everyone should build an agent for themselves. Is it okay if I do the prompt here?

• 1:42Marina Mogilko?

  Please, yeah. I want to see your prompt.

• 1:46Marina Mogilko?

  When I tried vibe coding, there were so many errors even a year ago. Like this QA was all manual. You would run into bugs. Now you said you're abandoning the word "vibe coding."

• 1:58Speaker 03

  Yeah, vibe works for demo, but we're way past that. You don't build your company on vibes. And people are running their businesses on our platform. And I have these amazing founders. Sabine, she's building a startup called Plink. And she, she wanted to solve a real problem that she saw in the world, which is that, can I trust this person I'm dating? And she's been able to reach tens of thousands of dollars in revenue on something that's just for, for social good. And, and, and the beautiful thing that I think it comes back to is that it used to be so hard to build a software, and it used to be a lot of overheads to run your business. And you can now simplify a lot of those things. And that's not something you do on vibes.

• 2:42Speaker 03

  It's something you do on a serious platform.

• 2:45Marina Mogilko?

  And when you think about a problem that you're solving, do you have a framework in your head? How do you solve a problem that seems kind of big? Do you separate it into tasks? Because, okay, like, I want to build this content machine, for example, I don't know. When you have a problem that you want to automate, what is your thinking process of how to do it step by step? And whether some of the problems are worth automating and some not?

• 3:07Speaker 03

  I think it's usually good to just do things manually and then be systematic about, okay, how can I break this down into pieces that I can test? And see if I can get value from if something is broken that replicates the thing I used to do manually. If you're, you know, over engineering or you're overly ambitious from the get-go, then you might end up being very close. But there's some small part somewhere that doesn't work in the way that you thought it would work. Or your, your, your solution wasn't the right one. And you want to avoid that. You want to iterate towards perfection.

• 3:43Marina Mogilko?

  So do you think, because doers are becoming entrepreneurs, do you think people who are day to day working on some boring tasks are becoming the best positioned for the next three years to become entrepreneurs?

• 3:54Speaker 03

  We're seeing from our customer data that most people on our platform, they have more than 11 years of professional experience. And they've been, from that, they've been come very close to a problem that they've been frustrated that they can't solve with, with skills that they had at the time. And now they, the person who's closest to the problem, they can actually go out and solve that, that problem. And, and that's what the, is one of the biggest unlocks of these new technologies.

• 4:23Marina Mogilko?

  Do you see that group of people generating the most money with Lovable?

• 4:27Speaker 03

  For most of our customers, it's people who are building and they're already generating revenue themselves. Or they're tracking towards, and they're building a business towards generating revenue. Most of them have experience. There's also a lot of young people who are building companies, as you might know, in this day and age. And that, that also often is connected with having advantages of seeing things with fresh eyes for the first time if, if you're a younger person.

• 4:54Marina Mogilko?

  Yeah.

• 4:54Speaker 03

  But we're seeing people across the spectrum, across the entire world, every continent and every, every country, building very serious things on the, on the platform.

• 5:02Marina Mogilko?

  Love it. If someone's watching and they're like, okay, this sounds incredible. I want to build something. Can you give me some ideas? What do you think are the top three opportunities to build these days?

• 5:13Speaker 03

  I think what you want to do is you want to solve a problem that is not just on, on the internet, but you usually want to build something connected to the real world. A combination of a service and a product. And those two things together can actually make it really good. This is the type of direction that I would be going if I was starting a business myself these days.

• 5:36Marina Mogilko?

  So it's even something that hasn't existed?

• 5:38Speaker 03

  I don't think you need to start something that is completely new either. You can take a fresh take on something. You can go out and talk to people who aren't yet adopting a, a solution that exists somewhere and see, how can I make it so exciting for them that they want to adopt it? It could be something in how they get their groceries or how they get things in their home taken care of. And you can personalize it for them. Or if you're, if you're an entrepreneur with that hustler mentality.

• 6:08Marina Mogilko?

  Finding a good idea is the first step. The next one is growing it into something bigger. I love learning how successful founders think and steal a little bit for my work. The best cases go into my newsletter. It's called Future Proof, so you can repeat them yourself. In my recent issue, I show how the top founders use AI for everyday tasks, their rules and prompts, step by step. Plus a bonus, the one prompt I run every single month that helps me with my productivity. Get it right now. The link is down below. Do you have any ideas what everyone in the knowledge worker space should be building for yourself to make their lives easier?

• 6:48Speaker 03

  I think everyone should build an agent for themselves. And if you do it from scratch or you use AI to build it for you from scratch, then you get a better understanding for how does an agent work? Because you can, and you can ask, how did you implement building this agent? So I think that's something we could build today. I also wanted to actually make a refresh on your personal website, if you wouldn't mind.

• 7:10Marina Mogilko?

  Oh, please, let's do it. Absolutely.

• 7:14Speaker 03

  There was a specific challenge I heard about, which is how you handle everyone who wants to talk to you. And that's send you emails, I imagine.

• 7:21Marina Mogilko?

  Yeah, yeah, yeah.

• 7:22Speaker 03

  And building an app specifically that helps sort that out with help of AI.

• 7:27Marina Mogilko?

  By the way, let me ask quickly, when do you build an agent? When do you build an app?

• 7:32Speaker 03

  I think everything that needs data is an app. And then if you want to oversee what is in the data and have some pieces that visualizes what this app does, then you of course want a graphical user interface. A recent thing we've added to Lovable is that for every single app, you can connect that to any agent harness. It's called agent integrations. And then it's almost like the data that you're talking to is a part of the agent. You can use Lovable as that agent. You can use Chloal Chat, whatever. So these things are actually, I would say, merging, depending on how you like to think about it. So Marina, I said I really wanted to create a new version of your website.

• 8:13Marina Mogilko?

  Yeah, and you know what? I wanted to just, I don't know if Lovable is going to do it automatically. It looks the way it looks. It used to be much more stylish, but then we redid it for AEO, GEO, whatever it is. And we didn't really pay attention to design. We just paid attention to being visible.

• 8:29Speaker 03

  For agents.

• 8:30Marina Mogilko?

  Chatbots, yeah, and agents. So that's why it looks like that. So.

• 8:33Speaker 03

  There is a primitive in Lovable to optimize for AEO and SEO.

• 8:37Marina Mogilko?

  Do I need to say it to Lovable?

• 8:39Speaker 03

  We'll, we'll first make it look good and then we'll optimize it for AEO, okay?

• 8:42Marina Mogilko?

  All right.

• 8:43Speaker 03

  Okay, so tell me something about what you care about with your website in terms of the brand and the aesthetics.

• 8:50Marina Mogilko?

  Absolutely. So Silicon Valley Girl is a podcast that helps people see this bridge with, between them and Silicon Valley. Because for a lot of people, Silicon Valley is where weird stuff happens, AI, whatever it is. My goal is to translate what that AI means for their daily lives. For an entrepreneur, that means building things faster. For a mom, that means managing household with some agents. And maybe in 10 years, having a robot that does the laundry. For someone who's an artist, that means just managing the whole production flow with AI. And I interview founders and scientists who are building those tools and ask them to show me what I can do today to feel the magic of AI.

• 9:35Speaker 00

  The action's on the court. And as the official beer sponsor of the NBA, Michelob Ultra is getting fans closer to the game with a chance to win courtside seats, merch, and more. Visit michelobultra.com/courtside to enter. Michelob Ultra Courtside, 26 to 27. No purchase necessary. Open to U.S. residents 21 plus. Begins on October 1st, 2026 and ends on June 30th, 2027. Multiple entry periods. See official rules at michelobultra.com/courtside for free entry, entry deadlines, prizes, and details.

• 10:04Speaker 01

  This episode is brought to you by Subaru. You know that place your mind always wanders to? The lake, the mountains, the homes of the people you love most? The completely redesigned 2026 Subaru Outback is built to help you get there. With legendary capabilities, standard symmetrical all wheel drive, and the confidence to go further. The 2026 Subaru Outback. Love never looked so good. Visit subaru.com/outback to learn more.

• 10:29Speaker 03

  Great. Let's see if we can make a new version of the website based on that. Just so that it has something to reference, I think we can put in the URL to the current website. Now, what lovable is going to do is that it's going to research your current website. Look at how it looks, look at how it's implemented. And then it might, depending on how you want to use it, ask you some clarifying questions, or it will just give you the first new version that we can look at and iterate from there if we don't think it's perfect yet.

• 11:01Marina Mogilko?

  Can I see the prompting that's going on there?

• 11:03Speaker 03

  Yeah, you can click and see what's happening under the hood. Here are the details of how it's thinking through looking at finding the current website that you have today to be able to compare with that one.

• 11:13Marina Mogilko?

  So the color grid, we have white, red, black.

• 11:17Speaker 03

  And I was thinking, we can go back to your original problem statement. Build that, and then we get back to see how the first, how this new website.

• 11:24Marina Mogilko?

  Oh, the email? There are so many different types of queries that come to our email. So my initial thought was like an overview was going on, categorized AI intelligence to tell me, oh, this was actually major.

• 11:36Speaker 03

  Is it okay if I do the prompt here?

• 11:37Marina Mogilko?

  Please, yeah. I want to see your prompt.

• 11:40Speaker 03

  Okay, so let me tell you what I heard you say. And I'll have lovable listen in. So you want a lead capture form for Silicon Valley girl. And anyone should be able to reach out to you and provide different types of opportunities. And then you and your team, they should be able to try it and see all the opportunities sorted by how relevant and AI thinks these are with a proposed answer. And then when they are, maybe let the, choose what the AI proposed, or they do some edits, they can send back the answer to the person who reached out. Is that correct?

• 12:18Marina Mogilko?

  Yeah, the question is, should it be inside the email? Like, because we already have our email listed on several websites. Or should, do you think we should now just list the website? So that they fill in the form? Because for me.

• 12:31Speaker 03

  Yeah, you could take care of the inbox emails as well. That's a great question. Let's start, let's start with this. And then we can use the same flow and connect and read the emails as well later on.

• 12:41Marina Mogilko?

  So we can do both, okay. What kind of opportunities should people be able to submit? The thing is, so when I'm thinking about the forums on the website, I want it to be, first of all, as free flowing as possible to give people some freedom.

• 12:55Speaker 03

  Just write your own. I think in the interest of time, let's tell lovable, be as fast as possible at implementing this as well.

• 13:04Marina Mogilko?

  So I just write it down, be as fast as possible. And don't limit to any use case, right?

• 13:10Speaker 03

  Yep.

• 13:10Marina Mogilko?

  So we'll let it build?

• 13:11Speaker 03

  Yeah, now we can just let it build. It's going to take a few minutes. You're like me, you're like, what's happening here?

• 13:17Marina Mogilko?

  Oh, yeah, it copied my style really well.

• 13:19Speaker 03

  Lovable keeps asking you which design you prefer. And you can zoom in on them if you want to, or just pick the one you prefer.

• 13:27Marina Mogilko?

  I think I like this one a lot.

• 13:28Speaker 03

  Let's do it.

• 13:29Marina Mogilko?

  Yeah. So this, like an knowledge worker can just build for themselves. What separates something like this that is very personal from a business that can be built on lovable? How do you distinguish what idea is going to make you money? Like, I've seen those dogs built on lovable. I could not believe, when my team was like, have you seen this website?

• 13:50Speaker 03

  The paintings you order with the dog?

• 13:52Marina Mogilko?

  I mean, $300,000 a month?

• 13:53Speaker 03

  Yes.

• 13:54Marina Mogilko?

  Why?

• 13:54Speaker 03

  On dog paintings.

• 13:55Marina Mogilko?

  Explain, explain it to me. How is that a business idea?

• 14:00Speaker 03

  So the founder, he's obviously very curious and creative. And he, when he sets his mind to something, he goes through with it. I think that's the main differentiator. If you can build a serious business on this platform, or if you can just build a tool for yourself. Both are good outcomes. But for building that business, then it usually comes down to how hard are you going to work to make this business work? And are you going to be able to make people who would be your customers care about you and understand that this is something exciting that they want to be a part of?

• 14:36Marina Mogilko?

  What, so when I'm looking at a lot of businesses as an entrepreneur myself, I'm like, okay, even when I have ideas, I tell myself, especially if it's like a dog-like idea, like, oh, I'll make a dog look like a painting. This can be done with ChatGPT with an easy prompt, right? How do I tell myself as an entrepreneur to keep pushing? Like, I don't know if you talked to that guy, because he's, I think, the best example of it. Because I tried and I could do the same, similar thing with ChatGPT. How do you not stop when you know ChatGPT Claude can do this with one prompt?

• 15:11Speaker 03

  Yeah, so Damian, who built this Surrealism World website, he doesn't just create the images for the dog. He sends it home to you as a portrait. And I think entrepreneurship is usually about combining those new discoveries in, into a service or a solution that hasn't been built before. That's when you can really make people care about it. And that's what he did up. Combining the website, the payments, and somehow finding, marketing the service, of course.

• 15:46Marina Mogilko?

  And this is amazing, because he added this extra feature. And turns out there is a market for it. So how do you, first of all, how do you know there is a market for it? And how do you price it right? Even when it comes to lovable, right? When it comes to pricing, how do you think about it?

• 16:01Speaker 03

  And there are different approaches. You can be just your home in your garage. But the most reliable and, I think, fastest way to learn about your customers, which is key, is to get in front of 10 customers, or potential customers, and tell them about what you're thinking of building and actually dig into what they care about. Just ask a lot of questions from your customers. Like, what's a pain that you're experiencing? What are interests that you're excited about? And then going in front of 10 customers and try to make one of them actually buy and pay for what you're building.

• 16:33Marina Mogilko?

  Is that what you do as well with lovable? Do you still talk to 10 people before you build a new feature?

• 16:38Speaker 03

  That's what we try to do, yes. That's what the product tries to do.

• 16:41Marina Mogilko?

  And you think 10 is a good number?

• 16:43Speaker 03

  I think 10 is a good starting point, yes. And then in terms of pricing, I think you should get 10 really big fans of your product. And one way to know that they are really big fans is to not make it too cheap and not make it free. Because it's only if they actually pay that you know that this is something they really care about.

• 17:03Marina Mogilko?

  Yeah.

• 17:03Speaker 03

  You introduce that friction to know that they really like the product. And then you should hope that they spread the word. Make them feel special and make them spread the word about, spread the word about the product that they are actually paying their hard-earned money for buying. And then hopefully you get more customers from them. And over time, figure out how to scale that distribution.

• 17:26Marina Mogilko?

  Yeah, and also knowing how big it can get. Because if you have a lot of ambition, sometimes you think, oh, maybe this is a too small problem to solve. Or do you think a good entrepreneur starts with a very small problem and then finds a way to scale it?

• 17:42Speaker 03

  I think it comes from both sides. Some of the most authentic products, I think they start with a problem for yourself. I was, to some extent, passionate about building lovable because I felt that there's so many ideas, both from me and people around me, that will never come to fruition because of how hard it used to be to build software. And that's what we started on. Being able to give anyone who's really close to the problems and who have that ambition and ideas, the new tools to do it. That's what our mission remains to this day.

• 18:14Marina Mogilko?

  Okay, let's see what it's building for us. This is, it's building, work with Marina brand deals. Anything, tell us your name, what's it about? Budget or timeline? I like it.

• 18:25Speaker 03

  We can polish the UI later, but just from your point of view, the first reaction, what do you think about this?

• 18:31Marina Mogilko?

  I think it's great.

• 18:33Speaker 03

  Cool.

• 18:33Marina Mogilko?

  I like that it's also opportunity. So it like filters for serious requests.

• 18:39Speaker 03

  Let's test it out with some example data. Wow.

• 18:43Marina Mogilko?

  Only that, only such opportunities? Okay, what am I proposing?

• 18:46Speaker 03

  Do you want to sponsor the podcast?

• 18:48Marina Mogilko?

  Sponsor, yes, sponsor. Okay, send opportunity. And then here we can see the inbox now, right?

• 18:55Speaker 03

  Yes, great.

• 18:56Marina Mogilko?

  Well, I'd love to see the budget right here. So I can prioritize.

• 19:00Speaker 03

  Prioritize it, okay. Let me show you how you can iterate a bit on the visuals by creating a new draft. So what you would do then is you go up and you click new draft at the top under the title.

• 19:12Marina Mogilko?

  Here, right?

• 19:13Speaker 03

  Correct.

• 19:14Marina Mogilko?

  Oh, so it's going to create the same version, but looking different?

• 19:18Speaker 03

  Yeah, and then we can choose which one we prefer. And then we can use the microphone again and say, hey, let's improve the styling a bit. You can maybe find Marina's Beehive website and take the branding from there, which I think looks pretty good. And let's say, while we're iterating on the branding, we should put your face on there. So if you just search for your name, taking a copy of photo, we can paste it back into lovable. And then we can ask you to put on your face in a way that makes it feel more personal. Great photo.

• 19:51Marina Mogilko?

  Do this on, yeah, my signature. And we just put it here, right?

• 19:56Speaker 03

  You can just drag it in from up there, I think.

• 19:58Marina Mogilko?

  Add it to branding?

• 20:00Speaker 03

  Yeah, add it at the top.

• 20:03Marina Mogilko?

  To the top? I wonder, like, will it look stylish enough?

• 20:07Speaker 03

  I think it will understand that this is a photo of your face.

• 20:10Marina Mogilko?

  Okay.

• 20:11Speaker 03

  And we will add it to the top. Photo was added, I think it looks better. Do you want to check if we also want to add the new branding? If we like that one, by going back to the other draft?

• 20:26Marina Mogilko?

  Ah, this is so much better.

• 20:27Speaker 03

  Yeah, great.

• 20:28Marina Mogilko?

  We can also look at the website, meanwhile. Do you want to look at it?

• 20:31Speaker 03

  I like that you're also multitasking. Okay, so we asked for a new take on your website. What do you think?

• 20:39Marina Mogilko?

  I think it's great. I think it looks amazing. Question, is it G O and A O optimized?

• 20:44Speaker 03

  That's a great question. Click on S E O and A I search. And here you can do a bunch of things. The thing that I think is this is interesting to do is to just tell Lovable, hey, we want this G O optimized by doing a scan on how can we improve discoverability for A I agents and Google. So these are example questions that you could do if you want to research, how can we differentiate more for a specific audience? But now Lovable can run your full S E O and A E O.

• 21:16Marina Mogilko?

  Can we make sure that the team receives an email when a request comes in? And that people who submit the form get an email that it was submitted.

• 21:28Speaker 03

  I think it's wrong with all this listening.

• 21:31Marina Mogilko?

  I know, I have too many agents.

• 21:33Speaker 03

  But it's Whisperflow and Granola, same as me.

• 21:36Marina Mogilko?

  Yeah, because Granola is recording, it's going to give me feedback on how I did on this podcast, right after I have an agent that grabs the transcript and then gives me feedback.

• 21:46Speaker 03

  I should have this.

• 21:47Marina Mogilko?

  And Whisperflow is just.

• 21:48Speaker 03

  In my meetings with Sankar, she's going to roast me.

• 21:50Marina Mogilko?

  Yeah, it's actually it's so much because A I is more empathetic than my brain, for example, to me. Empath. Yeah, it was like, Marina, you did well. It's okay.

• 22:01Speaker 03

  It's so nice to you.

• 22:02Marina Mogilko?

  Yeah, you mixed this up, but it's fine. Next time you're going to remember, it just makes me feel better. Because if it's me, I'm just roasting myself.

• 22:11Marina Mogilko?

  Okay.

• 22:12Speaker 03

  And here you can see some more of the primitives that is making Lovable into a platform for you to run your company on. So you, as you can obviously assume, you can store data in there. You can handle emails, but you can also do things like payments, connecting to your existing emails or connecting to any other tools that you might use. You might, for example, want to get this posted in Slack when there's a new email coming in.

• 22:38Marina Mogilko?

  Yeah, because now that I'm thinking, we have everything that's running like inside different A I's and projects. If we connect all the emails, all the corporate emails to this and make it a hub where you see all the brand deals and what's working, like if we have email for producers that are working on a particular video and there is a brand deal, like it all gets connected. Interesting. So it's like building a backend for your business, not just.

• 23:04Speaker 03

  And this connective layer between the different things as well.

• 23:08Marina Mogilko?

  How much more expensive is this versus using just, I don't know, Claude project for running your business? Because like in terms of tokens.

• 23:18Speaker 03

  For the building piece, it's very similar in terms of costs. And what you get as well is, which is included for free, is the hosting for the projects that you're using, which is very scalable on the hosting side. And you get these things like the analytics. So you can use Lovable for free every day with a certain amount of credits. And then if you want to upgrade, the default is $25 per month.

• 23:44Marina Mogilko?

  And how complicated can this setup be when I'm building something? Can you draw me a line where it stops being something that can be done on Lovable and I have to hire a developer? Does it exist? I think so.

• 23:56Speaker 03

  That line.

• 23:57Marina Mogilko?

  And that line is probably moving, right?

• 23:58Speaker 03

  Yeah, the line is very much moving and it depends on how how dedicated you are and how much of a creative problem solving person you are. If you are, if you're dedicated and curious and really want to learn these things, then the line is very far out. If you, for example, building Facebook requires you to have a lot of load, a lot of hundreds of thousands of customers at the same time and do this globally, that is outside of the line. But most of the software that I'm interacting with day to day, you can build them in Lovable.

• 24:34Marina Mogilko?

  What about something that I built 12 years ago with the help of different developers, steady broad booking platform?

• 24:41Speaker 03

  I think that's a great example.

• 24:42Marina Mogilko?

  You can build it with Lovable?

• 24:44Speaker 03

  And the thing which I hear from our customers is that they are usually the ones who understand their users and their customers the best. So they're closest to the problem. And that's why you often end up with a very good polished,

• 25:01Speaker 03

  very well thought out product compared to if you have very slow cycles where you have to hand off everything every few weeks.

• 25:09Marina Mogilko?

  I remember that, yeah.

• 25:10Speaker 03

  So that's a big part of the advantage on building on this platform. And what we work really hard for is that it just works. And you can focus on your customers and the product vision that you want to have.

• 25:22Marina Mogilko?

  And because ideas can be deployed that fast now, do you think ideas still matter these days? Because remember how people used to say, idea doesn't matter because you have to build it, you have to deliver on it?

• 25:36Speaker 03

  The ideas are becoming more important. I think the creativity is the biggest differentiator as the execution becomes easier. And you can even, if you're curious and smart about it, you can figure out, how do I make Lovable run in the background and do work for me when I'm not there? So that you can really focus on the next big idea for your business and lean into the creative parts.

• 26:04Marina Mogilko?

  How do you develop your creativity? Any ideas?

• 26:08Speaker 03

  I love that question.

• 26:09Marina Mogilko?

  Do you go to museums? Look at art?

• 26:12Speaker 03

  Being bored, I know is good for creativity. But I think every person has creativity within them. And the best way to improve, increase your creativity is, you know, sophisticating it by trying to build and by taking your ideas and putting them to the test. And when you're doing that feedback loop, that's actually when the creativity that everyone has becomes more refined and more applicable. And you actually have more useful ideas.

• 26:42Marina Mogilko?

  And when you have so many ideas, how do you, like, when do you stop and tell yourself, this is what I'm going to work on? Just because in this world where it's easy to build ideas and you have so many ideas, how do you select the one that is really worth pursuing?

• 26:57Speaker 03

  I still struggle with this.

• 26:59Marina Mogilko?

  Well, obviously you don't, like, you build this.

• 27:02Speaker 03

  So sometimes you want to really push through, even though you realize that the problem was harder than you thought. And sometimes you should say, hold on with that idea. I'm going to take the next idea and then I'm going to take the next idea until you find something that really works. The way to do it, I think, is just to learn skill to develop in terms of is this thing, how big can this thing become? And why isn't it working as I want it to work yet? Is it just me being out talking to more people? Is it me being better, have to be better at marketing? Or is it that the product has some bugs and glitches that make people not retain? I think it's being good at spotting that bottleneck. Why is the idea not working yet?

• 27:47Speaker 03

  That makes you become good at deciding, should I continue? Should I take the next idea?

• 27:53Marina Mogilko?

  Yeah, and I also think the scale, because I read your story, how you realized that you're going to build the last piece of software. I think when you have this major idea that's so transformative, it gives you more energy to try and pursue it, right?

• 28:07Speaker 03

  You should, I think it's very important to lean into what gives you energy. And to me, that is to a large extent the people I surround myself with. And are there people that are giving you energy that you can work with? And then you can usually run through walls together to a completely different extent.

• 28:23Marina Mogilko?

  Totally. How do you think about competition? Do you ever have these thoughts like Chat G P T, Claude can build, they can build apps?

• 28:31Speaker 03

  I don't think so much about competition. The platform we're building is becoming this perfect place to run your business. And we're not doing code generation. We're doing this creation of businesses for our customers. And it's still extremely early days in this complete agent development. So we're naturally going to see a lot of companies like us continue to grow at this extremely rapid pace.

• 28:56Marina Mogilko?

  And what do you tell yourself? Yeah, when it's so competitive?

• 29:00Speaker 03

  No, what we focus on is to look at what our customers are trying to do and how can we really make the best possible product and platform for them to reach their objectives, which is to build a business and then to run and operate that business and actually help them with growing your business as well. And I showed you there that you can make your website A E O optimized. That's one of the pieces that makes it so that there's millions of visits to Lovable apps. I think there's actually a billion visits every month to Lovable applications.

• 29:33Marina Mogilko?

  Yeah. Do you have any fears at all that when A G I comes, I don't know, models start building for themselves? Like when you think about five to 10 years ahead?

• 29:43Speaker 03

  Yeah, I think we're going to be in a world where focusing on your career and making money is going to be less important to many people. And it's more going to be focused on how am I a good person to those around me and to my community? But trying to build a business is still going to be one of the key ways of developing yourself, learn skill sets and creating valuable things for those around you. And what we're working towards is that the overhead and the costs of making a business run is going to be so low that there can be much, much more companies that exist.

• 30:20Marina Mogilko?

  All right, well, let's see what it's doing for my business now. And it's like a C R M for managing those, right? What's the 10, what's the 5?

• 30:28Speaker 03

  We asked in the beginning for scoring them according to A I. Before we wrap this up, I have an idea in how we make sure it actually works. I would just tell Lovable, can you test this end to end? Both submission and answering the email in the inbox? And then you can tell me what we need to check in our inboxes to verify that it worked and if you run into any problems. We're doing the end to end test. I just want to keep up and tell you something that I think is very important. And it's that we do a deep security scan to make sure this is ready to be published to the internet. Do you want to just ask for that?

• 31:04Marina Mogilko?

  Do a deep security scan?

• 31:07Marina Mogilko?

  And I just send it. Okay. We asked it to do an end to end test. It submitted a fake pitch. It tells me to check my inboxes. And it didn't find any errors. So it does like QA.

• 31:22Speaker 03

  It is some QA here. And it said it has sent two emails.

• 31:26Marina Mogilko?

  Brand deal sponsorship, beautiful. And then.

• 31:29Speaker 03

  Did it reply to the email as well?

• 31:32Marina Mogilko?

  It did.

• 31:33Speaker 03

  Okay, so here it actually decided to say yes to a collaboration.

• 31:36Marina Mogilko?

  Nice, but you can, like ideally, I just see before sending. But that's great.

• 31:42Speaker 03

  Marina, as you can see, I love building things.

• 31:44Marina Mogilko?

  Yeah.

• 31:45Speaker 03

  And I hope this is valuable to you.

• 31:46Marina Mogilko?

  Totally.

• 31:47Speaker 03

  It's been fun to build together.

• 31:48Marina Mogilko?

  Thank you so much. Thank you. Let's wrap up with a step by step plan for someone who's launching a business with lovable. So we talked about figuring out the idea. We did the whole demo coding or creating a platform. What are the next steps that they should be taking?

• 32:04Speaker 03

  The first thing is to have an idea. And I think you get that by taking something from your own life or from people you're close to that experience a problem. And then you find your idea for how to solve that problem. And you try to find a few people that are willing to pay for your solution. And when they're actually willing to pay, that's a great sign that they care and they're excited about what you're doing. But you still want to make sure that they keep coming back and they keep want to pay. And it wasn't just done from excitement. And when you've gone through those steps, that's one example of clear product market fit. And you should be then starting to think, what are the most effective ways for me to find more customers like this customer?

• 32:49Speaker 03

  And think about where are they? How do they find new products? And what do they care about? What is it that's unique about me that I can tell as a story to make those people care about this product? And start scaling into a real business that makes serious money.

• 33:07Marina Mogilko?

  Which is mostly social media, I guess, these days. The answer would be to the marketing question.

• 33:11Speaker 03

  I think there's this fun Twitter about that everyone, a carpenter, from a small business owner to the companies, they need to be on TikTok and creating reels. I don't know if that's true, but I think it's a fun meme.

• 33:25Marina Mogilko?

  It is. Well, a lot of businesses are starting on social media. Thank you so much, Anton. That was very practical and hopefully we inspired a lot of people who watching, or at least some people, to start and build something.

• 33:37Speaker 03

  I hope a lot of more people take the leap and they go and build.

• 33:40Marina Mogilko?

  Yeah, awesome. Thank you so much.

• 33:42Speaker 04

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