Episode 1315: A Smarter Health Plan Based on Your Exact Metabolism with Angelo Poli

What if the reason your health plan keeps failing is not a lack of discipline but a strategy never designed for your body? In this episode of Sharkpreneur, Seth Greene interviews Angelo Poli, Founder of MetPro and Author of MetPro: The Science to Transform, who explains why generic diets and standardized fitness advice often fail to deliver sustainable results. He explains how metabolic profiling uses individual data, ongoing feedback, and personalized adjustments to identify which nutrition and fitness strategies will produce the most progress. Angelo also reveals why busy entrepreneurs should rely less on willpower and instead build scientifically informed routines that yield the greatest results with the least wasted time. Key Takeaways: → Every person responds differently to nutrition and exercise. → Metabolic profiling assesses a person’s starting point and identifies the specific adjustments needed to improve body composition, energy, and performance. → A perceived “slow metabolism” may be influenced by how the body has adapted to a person’s long-term habits. → Busy entrepreneurs are often derailed when their schedules become overwhelming, making a reliable routine more valuable than temporary motivation. → The most effective health strategy focuses on actions that deliver the greatest return without unnecessary effort. Angelo Poli is the founder of MetPro and the author of MetPro: The Science to Transform. For more than 20 years, he's helped entrepreneurs, executives, professional athletes, and high performers optimize energy, body composition, performance, and longevity. His work centers on a simple idea: performance isn't just about training harder. It's about understanding how your metabolism adapts to stress, recovery, fueling, and workload over time. That's why strategies that work at one stage of training often stop working at the next. After a serious injury left him walking with a cane for nearly a decade, Angelo became obsessed with understanding what truly drives lasting transformation. That pursuit ultimately led to the creation of MetPro and a methodology that has helped more than 20,000 people achieve sustainable results. Connect With Angelo: Website: https://metpro.co/ Facebook: https://www.facebook.com/MetabolicProfiling/ Instagram: https://www.instagram.com/metproco/ YouTube: https://www.youtube.com/@metabolicprofiling

• 0:00Speaker 00

  Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Green. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit TV show Shark Tank, and has generated over $5 billion in TV and digital direct response sales. Seth Green is the world's first trusted authority on cutting-edge direct response marketing, a bestselling author, and the only three-time marketer of the year nominee. On the podcast, Kevin and Seth interview sharkpreneurs who share straight talk on what it takes to explode your business.

• 0:36Speaker 01

  Forty-nine faces looked to him in triumph. Over the last 12 months, they had each taken turns and promoted his business for a week at a time, driving over $987,342 in revenue. What if you had a network of 50 centers of influence who promoted your business every week for a year? Grab your copy of the number one Amazon bestselling book, The Ultimate Guide to Growing Your Business with a Podcast at 33% off the Amazon price by going to ultimatenpodcastbook.com. Again, that website for 33% off the Amazon price is ultimatenpodcastbook.com. Welcome to the podcast. This is your co-host Seth Green. Today, I've got the good fortune to be with Angelo Poli, who is the founder of MetPro,

• 1:19Speaker 01

  a personalized nutrition and metabolic coaching company, which combines metabolic profiling, one-on-one coaching, data analysis, and nutrition science to help business owners like us achieve sustainable weight loss and performance improvements. Angelo, thanks so much for joining us.

• 1:34Speaker 02

  Hey, thank you for having me, Seth. Looking forward to visiting.

• 1:37Speaker 01

  My pleasure. So, let's go back in time just a little bit. How did MetPro get started?

• 1:42Speaker 02

  We asked the question, why? MetPro got started when, years ago, we worked with clients to help them optimize health, longevity, performance, and, let's face it, body composition, aesthetics, you know, all the things that people care about. And we had to ask the question, why does everybody respond differently? And if there is a science to predicting how someone will respond and individualizing so that way we can guarantee forward progress. And that's how we landed here. Whole lot of little details in between and some fun stories, but that was fundamentally what started it.

• 2:22Speaker 02

  I walked with a cane for about 10 years after an injury, and I really just wanted to not leave the fitness and wellness industry. And so, I had to focus on the education and the science. And what do they say, Seth? Is it necessity is the mother of invention?

• 2:42Speaker 01

  They do, indeed. There are thousands, tens of thousands of programs. What makes MetPro so fundamentally different?

• 2:52Speaker 02

  The founder, myself, has been asked many times, what do I need to eat to lose weight, build muscle, et cetera, insert your own? And I'm going to give you the no-nonsense answer. I don't know. And that's because nobody knows. Because I've dieted about 20,000 people in my career. We have a small army of registered dieticians, exercise physiologists, and specialists. And what we can concretely answer is that everyone truly needs something unique to meet them wherever their body is on that plane of adaptive thermogenesis.

• 3:32Speaker 02

  So, everyone's body is in a perpetual state of adapting to their current lifestyle and nutrition. Because we have learned concretely that everyone's in a different spot, we have learned to ask the right questions, evaluate the correct metrics, to make sure that we get somebody exactly where they need to be, and then continually adjust so that they're forward progressive.

• 3:56Speaker 01

  Awesome. You talk about metabolic profiling rather than generic dieting. What does that actually mean for the average person?

• 4:04Speaker 02

  Okay, so, years ago, a lifetime ago, I dieted fitness competitors, figure competitors, physique sports, you know, that sort of thing, bodybuilders. Less than 1% of the population are interested in that particular, you know, brand of sports for themselves. But here's what would happen. Every year, people would come up to me at these competitions, say, Mr. Poli, your athletes look amazing. If I eat, and then, you know, insert, you know, boiled chicken, broccoli, brown rice, you know, I'm sure a bunch of other, you know, typical bodybuilding raft, if I eat these foods, will I look like that?

• 4:49Speaker 02

  And no, you won't. It has nothing to do with the foods, and I'm putting that in parentheses, the foods per se, it has everything to do with the contrast between where your body started and what we changed it to. So, by knowing where your body is starting at, your metabolic rate, what is holding you in a scientific term called homeostasis, balance, by establishing that, we can stop guessing and identify exactly what we need to adjust if we're trying to decrease body fat, increase muscle mass, and/or focus on energy, longevity, et cetera, et cetera.

• 5:32Speaker 02

  So, we measure these units, and then that process is metabolic profiling. Good nutrition, how we source the ingredients you're going to need, that's all wrapped up to it, and that should be standard, right? But the actual process of identifying what you individually need so we can guarantee forward progression, that's MetPro, metabolic profiling.

• 5:52Speaker 01

  So, people say, I'm sure you hear all the time, well, I just have a slow metabolism and everything sticks to me. What are the biggest misconceptions people have about metabolism?

• 6:01Speaker 02

  You have exactly the metabolism your body has been conditioned to, in all cases. So, while it is true, there are genetic predispositions to a faster and slower natural metabolic rate. The human body cannot survive in a state of perpetual weight gain or in a state of perpetual weight loss. Therefore, everything your body does, your hormonal system, even your cellular level mitochondrial enzymes, even the brain stem, the hypothalamus, that all of these things work together to adapt to your environment.

• 6:43Speaker 02

  Therefore, what you can have is you can have a multitude of people, all eating the same rough caloric or energetic intake level, yet still surviving. So, if you are used to eating 1,500 calories a day, if you are not dead, that means your metabolism has been conditioned to 1,500 calories a day. If you are used to eating 3,500 calories a day, if you are not in a state of rapid weight gain, your metabolic rate has been conditioned to 3,500 calories a day. Now, that's a gross oversimplification. There's nuance involved in macronutrients and timing, et cetera, et cetera, et cetera. But by and large, the whole idea of a static metabolism is not a thing.

• 7:28Speaker 02

  In fact, recent research just came out, don't quote me on this, I want to say University of Michigan, wherever it was, don't quote me on that part, but here's what the research said. We were expecting to find a big delta between metabolic rates as people aged, and we did not. In fact, a very small delta that is attributed to age. So, really, what's happening is conditioning levels. And this is where, I would imagine, your audience comes in, because entrepreneurs, business executives, we get busy.

• 8:06Speaker 02

  Now, I've dieted about 20,000 people, and I can tell you what derails someone and what produces results, because I've seen it over and over. And whenever someone is derailed, it is always followed by these words. I got busy. Dot, dot, dot. And that's what derails us. In fact, I get interviewed all the time, like, what do you value? Because people know the celebrities I work with, or the pro athletes that I work with. And so, they say, okay, Mr. Poli, what are the attributes that enable someone to have these just mind-blowing transformations that we see coming from MetPro?

• 8:48Speaker 02

  And they're thinking, you know, raw discipline and athletic prowess, and I don't care about any of that stuff. In fact, I don't care about willpower or discipline to the extent that it cannot help you beyond in the moment. What I care about is a routine. A routine based on scientific evidence that is established based on real-time data from your body, and a routine that will outperform the ups and downs of your mood. You're flesh and blood, you're running a business, you're trying to put out a fire while driving down a freeway at 70 miles an hour. I know what it is to be a business owner.

• 9:31Speaker 02

  And so, now, you've got to stop and think about what you're going to eat, you're going to have a schedule to make sure you're getting regular exercise. Everybody wants that. It's having the pieces to know what is the absolutely greatest amount of leverage I can have with the shortest amount of time. And for business executives, for busy entrepreneurs, that's what everyone gets wrong. They don't know what levers to pull, and that's what we do at MetPro. We help people establish. Don't do that. That's all good, you don't have time to do that. Here's what you need to be focusing on, and here's precisely how to do it in the shortest amount of time to get the most return on your investment.

• 10:10Speaker 01

  What is one piece of conventional fitness or nutrition advice you think needs updating?

• 10:18Speaker 02

  So everybody, I'm gonna tell you something everybody already knows. Both the medical industry and the fitness community. We run in this awkward state in the industry right now where we're using something we know for a fact is wrong. So I'm not, I'm not telling you anything, you're, everyone listening to this at home is gonna nod their head. You go into your doctor and they got this chart on the wall BMI and you're this, this tall, this height, this active, here's many calories you need. It's complete rubbish. And the doctors will be the first person to tell you that, like, oh yeah, it doesn't, that doesn't always apply. We all know it, the research has firmly established it.

• 11:01Speaker 02

  But because there isn't a one comprehensive system for the fitness industry, for the medical industry, et cetera, for establishing individual need, because it's a little bit more laborious to extract on an individual basis. Basically, the old charts stay on the wall that have been there for, you know, 50 plus years, even though we know they're wrong. So the most important thing that you can do, if you have limited time, but you know you need to take care of your health, you know your productivity will go up, you know you'll make more money in your business, and you know you're going to improve your confidence, happiness and success in all areas of your life. You just attribute a monicum of energy to your health and fitness.

• 11:47Speaker 02

  You have to know where to put that energy, where to start. And some people, you can do research, and the beauty is we've got AI, we've got all of these tools, but those tools can only draw on the current model. So if you, if you're able to actually get at the heart of for you, what's gonna be the most relevant next step, that's gonna be the most transformative next step for you.

• 12:15Speaker 01

  You have helped tens of thousands of people. What's your biggest challenge now?

• 12:23Speaker 02

  I'm a big dummy, that's my biggest challenge. So I used to have a really fun, you know, fun day-to-day life of training, you know, NFL players and training the celebrities for their next movie coming up and the, and then I decided

• 12:39Speaker 02

  I wanted to have an impact versus, you know, one-offs, you know, transformation stories. So we developed metabolic profiling. And now I'm building a business, except for I'm a nutritionist, I'm a fitness coach, I'm a science guy. They didn't tell you that in the fine print, this is, oh, you wanna get, guess what, you're gonna need to learn how to market, you're gonna need to have administration, you're gonna have to have, don't get me started. I thought I was getting into the fitness business, I didn't know I was running a tech company.

• 13:11Speaker 01

  Amen. Oh, 100%. Your passion is obvious. What do you like best about what you're doing?

• 13:17Speaker 02

  Never a dull moment. Um, I, I, you know, from day one, I've been doing this 24 years. Uh, from day one, just inspired by seeing people succeed and train, change lives. Um, and to this day, it still gives me an adrenaline rush to, to see those, the transformation pictures, to see the stories of what they can do with the grandkids, to see the stories of what hitting new PRs and their athletics to, you know, that is still what drives me to this day. But my slant nowadays is a more heavily focused towards education. Because I'm not talking about anything new.

• 13:56Speaker 02

  This is all stuff that has been widely established, particularly in the last four to six years in clinical research and laboratory studies, and very available if you actually read the research to understand the human biology and metabolism. The problem is it's gonna take another 10 years for those new learnings to slowly shuffle down to common use. Because Americans, I'm sorry to say, this is just the reality, we're not educated by the latest clinical research. We are educated by the 22-year-old TikTok influencers. It's just that that's the society, that that's where most eyeballs are.

• 14:37Speaker 02

  And the culture today rewards those influencers, and I'm not saying there aren't some very knowledgeable influencers out there, but it rewards very blank statements that require a more nuanced answer, and they're trying to say, "All you need is one thing," and that's not all you need. "You, you need 14 different things, here's the order and the degree to which you need all of them." So it obscures the science. And so what we try and do at MetPro is we try and bridge that gap into of application. We try to make the complicated simple.

• 15:17Speaker 02

  We try and bridge the gap of the latest science and technology, by the way, and bring it to the masses, particularly those who are, you know, interested in data and not just looking for simple, you know, cheap fixes. I wanna, I wanna just, you know, go on this gimmick routine or take this gimmick XYZ, but are actually willing to put in some work, but want to know that anytime they invest is gonna maximize their ROI. Those people are basically who, who we talk to now. And that's my whole passion, is to be able to educate and bring more of this research and knowledge to the masses. It's hard to do, Seth, harder than I thought, but you know what?

• 16:01Speaker 01

  We can have a separate conversation about that.

• 16:04Speaker 02

  I'm grateful to you today because now you're bringing this to your audience, and I know you've got a lot of, uh, you know, forward-thinking, critically-thinking entrepreneurs who are interested in improvements. And so, you know, being able to talk to audiences like this is, is where it all starts. And so I'm grateful to get to have these kind of conversations.

• 16:24Speaker 01

  Well, we're grateful to have you on. We know your time is incredibly valuable. We greatly appreciate you spending some of it with us. For our folks who are watching and listening and wanna learn more, where is the best place for us to send them?

• 16:34Speaker 02

  Please go to metpro.co/sharkpreneur. So if you go there, metpro.co/sharkpreneur, for your audience, you're gonna get our metabolic evaluation you can take right online, but a free one-on-one consultation with an actual expert, not someone just answering a phone in another country, an actual part of our concierge team who will talk to you about your, your history, your fitness culture, your nutrition culture, and it's, we would love to visit with you, we'd love to hear your story, where you're at, both in life, your season in business, your season in life, and we'll share with you what others have done to be highly successful. So please come, come visit us, we'd love to talk.

• 17:18Speaker 01

  Awesome. This has been Seth Green with Angelo Poli from metpro.co/sharkpreneur. Thank you, Angelo, again for joining us. Thank you, everybody, for watching or listening. We will talk to you or see you next time.

• 17:31Speaker 03

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