Episode 1335: Your Wish Is Your Command with Kevin Trudeau

Wanting a different life isn't enough; the real shift happens when mindset, desire, and deliberate action work together. In this episode of Sharkpreneur, Seth Greene interviews Kevin Trudeau, NY Times #1 Bestselling Author and Founder of Global Information Network, who explains why mindset must pair with action, how confidence and self-image shape behavior, and why identifying what you will no longer tolerate can motivate change. He also discusses his “wealth algorithm,” his approach to adversity, and why he believes success comes from combining clear goals, mental conditioning, persistence, and specific action steps. Key Takeaways: → Mindset and action must work together for meaningful progress. → Self-image can influence the opportunities, behaviors, and outcomes people pursue. → Knowing what you will no longer tolerate can clarify what you genuinely want. → Adversity can be reframed as an opportunity to learn, adapt, and identify a potential advantage. → Getting the message across matters more than how long it takes to deliver it. Kevin Trudeau is an entrepreneur, author, speaker, and personal development educator. He is the author of Natural Cures They Don’t Want You to Know About, a number-one New York Times bestseller, as well as The Weight Loss Cure, Free Money, Debt Cures, and More Natural Cures Revealed. Drawing on his experience in business, wellness, and self-improvement, Trudeau shares ideas centered on personal freedom, natural health, financial education, and individual empowerment. Today, he reaches audiences through books, courses, podcasts, live events, coaching, and a private success community, where he provides strategies and mentorship to help participants make changes. Connect With Kevin: Website: https://www.kevintrudeau.com/ Facebook: https://www.facebook.com/theofficialkevintrudeau Instagram: https://www.instagram.com/thekevintrudeau/ LinkedIn: https://www.linkedin.com/in/the-kevin-trudeau/ X: https://x.com/thekevintrudeau TikTok: https://www.tiktok.com/@thekevintrudeau YouTube: https://www.youtube.com/kevintrudeaushow

• 0:00Speaker 00

  Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Green. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit TV show Shark Tank, and has generated over $5 billion in TV and digital direct response sales. Seth Green is the world's first trusted authority on cutting-edge direct response marketing, a bestselling author, and the only three-time marketer of the year nominee. On the podcast, Kevin and Seth interview sharkpreneurs who share straight talk on what it takes to explode your business.

• 0:38Speaker 01

  Forty-nine faces looked to him in triumph. Over the last 12 months, they had each taken turns and promoted his business for a week at a time, driving over $987,342 in revenue. What if you had a network of 50 centers of influence who promoted your business every week for a year? Grab your copy of the number one Amazon bestselling book, The Ultimate Guide to Growing Your Business with a Podcast. It's 33% off the Amazon price by going to ultimatenpodcastbook.com. Again, that website for 33% off the Amazon price is ultimatenpodcastbook.com. Welcome to the Sharkpreneur Podcast. This is your co-host Seth Green. Today, I have the good fortune to be with the legendary Kevin Trudeau, a multi-billion dollar businessman, number one New York Times bestselling author.

• 1:21Speaker 01

  His books have sold an estimated 100 million copies worldwide. He's touched the lives of countless people, and we are going to talk about his newest book, which I can't get enough of, Your Wish Is Your Command: How to Manifest Your Desires, The Missing Secrets. Kevin, thank you so much for joining us.

• 1:37Speaker 02

  My pleasure. Glad to be here, Seth.

• 1:39Speaker 01

  We are honored to have you. So, let's dive right in. The book's called Your Wish Is Your Command. If that's true, why do so many people spend their lives wishing for things they never achieve?

• 1:51Speaker 02

  Well, there's the magic word wish. And you know, when it comes to marketing, as you know, I've been called America's marketing guru, a marketing genius, the infomercial king, and all these things by the New York Times and Wall Street Journal and all this stuff. And I've generated probably close to $25 billion in global business, primarily focusing on marketing, although my expertise is, you know, running business and structuring them and so forth. But the marketing is what most people know me as. And when we decided to put together this book, from a marketing perspective, manifesting is like this magic word today. Manifest. Everybody wants to manifest, or everybody wants to attract money, or attract wealth,

• 2:34Speaker 02

  or attract success, or attract a relationship, or manifest the life of their dreams. And the idea of your wish can actually become a reality, from a marketing perspective, hopefully hooks people to buy the book and then read it. But when they read it, they're kind of in for a shock, but in a good way, because manifest and attract are really misnomers, and wishing for things is really a misnomer. If you're wishing, you'll always be wishing. If you're trying to manifest or attract, you're always going to be trying to manifest or attract, because that's not how it works. You know, I'm old, and in my day, we never used the word manifest or attract. We used phrases like this.

• 3:18Speaker 02

  "I'm going to teach you how to build wealth. I'm going to teach you how to create a fortune. I'm going to teach you how to set a goal and achieve it." Now, if you look at those phrases, what instinctively comes to mind is action. When you talk about attracting or manifesting, what comes to mind is no action, that you just sit and hope and pray that stuff comes to you. Well, one without the other is incorrect. You do need both pieces of that puzzle. A great quarterback needs a great receiver. Okay?

• 3:59Speaker 02

  You have to have that, you know, Joe Montana and Jerry Rice, you know? Tom Brady and Randy Morris. I mean, you need these connections. Aaron Rodgers and Devante Adams. I mean, you have to have that connection. So, action, the strategic and specific way to set a goal, and the specific ways that you target the next logical step and go toward that goal and achieve it is critical. The action steps are critical. Actions, if you don't do actions, you're not going to get any results. Even from a Christian biblical perspective, it says faith without action doesn't produce any results. You know? So, that's on that side.

• 4:44Speaker 02

  And then the manifesting or attracting side is really the vibration or frequency you put out. It's your attitude. So, you have to have the right attitude. You have to have the right mindset. You have to be able to put out the right frequency and vibration with positivity. You have to be able to picture things in your mind. So, there's this whole mental part, which is critical. But all the books out there only talk about that mental part and never talk about the action steps that are absolutely 100% required. And how do we know that? We both know people that have made lots of money. You've made a lot of money. I've made a lot of money. And when I'm around people that make, you know, $100 million, $500 million, $1 billion, none of them ever use the word, "I manifested it." Okay?

• 5:29Speaker 02

  They all say, "I busted my ass, man, and I went out there and I grabbed it by the throat, and I went after it, and nothing was going to stop me, and I went out and I made it happen." There's that old phrase, "If it is to be, it's up to me." So, the reason why I wrote this book is when you look at all of the books that are out there today, you know, not Think and Grow Rich, or some of the older ones, but the ones that are out there today, they're all written by these people that were pretty much broke when they wrote the book, because they never succeeded at anything in their life. And all they did, and I know many of them, you know, I knew Wayne Dyer, Zig Ziglar was a good friend of mine, Les Brown is a great friend of mine, you know, Jerry and Esther

• 6:14Speaker 02

  Hicks, you know, you look at all these people, you know, Cardone and so forth, and a lot of them, you know, Joe Dispen... They put out good material. There's nothing wrong with the material. But if you look at them and say, "Hey, how many billions of dollars did you generate before you ever wrote a book or gave a lecture or a talk on how to achieve success or how to make money?" And the answer is, they haven't. They made all their money selling books and seminars on how to attract wealth. So, they're really not coming from a place of knowing this. They're coming from a place of knowing about. They know about the stuff, but they really don't know it. And unfortunately, they're just regurgitating stuff.

• 6:56Speaker 02

  So, people came up to me and said, "Kevin, you have started so many businesses from scratch, no funding, no VC money, no venture capital money, no loans, nothing, no connection, your dad was a welder, you didn't go to college." Not only did you not go to a good college, you didn't even go to college. You virtually barely got your high school diploma. How is it possible that you start a business, and then another one, and another one, and another one, and another one, over 50 companies, and within a year or two, they're generating 10, 20, 30 million in profits? Not in sales, in profits to the bottom line. How do you do that? Can you please teach me?

• 7:40Speaker 02

  And what they actually said is, "What book should I read?" And I said, "There isn't one out there." And that's why I decided to give the lecture first, after I had done all the money, and then put it in a book form, and that's what you have in your hands.

• 7:55Speaker 01

  How do you identify a belief that's holding you back when you've believed it your entire life?

• 8:01Speaker 02

  Well, the word belief is an interesting word. We hear it a lot. And there is a great book, by the way, called The Magic of Believing. The great Liberace actually did a TV commercial for that book, because he was a nobody, completely unknown. And he read that book, and so did Phyllis Diller and many other people back then, because it's an old book, I think, in the 50s. And he said that that was the book that got his mindset, because he was doing all the work. He was doing the actions. But it was the book that got his mindset correct. But the word belief is really not the right word, because if I... If you say you believe something, that means you don't know it to be true.

• 8:45Speaker 02

  You don't have any facts to back it up, and you have doubt that it's true. So, the word belief is really not the right word. The correct word is confidence. What is it that you have confidence in? Confidence is higher, because there's very little doubt when you have confidence. I have confidence that I can win this game. I have confidence that I can come back from this deficit and achieve this. I have confidence I can lose 30 pounds. When you have confidence, you might have a little bit of doubt or suspicion that it might not happen, but it's very powerful and strong. So, what happens is people have confidence, subconsciously, in statements which hold

• 9:30Speaker 02

  them back. And the most common ones is, "I'm not good enough." That's probably number one. "I am not good enough," or "I don't deserve," or "I'm not entitled." This is a self-image issue. If you go back to the great book by Dr. Maxwell Maltz called Psycho-Cybernetics, the original one, not the one that was updated by Kennedy, Dan Kennedy, but the original, original, original one, which I think was published in 59. He was the first person to talk about the self-image, that subconscious image that you have of yourself and how you see yourself.

• 10:14Speaker 02

  That's the filter that goes out. Your eyes, we say, are cameras, because they're picking up reflections of light. They're seeing the world around you. That's half true. They're also projectors. You're projecting into the universe what you actually see. And the projection goes through the filter of your self-image. So, if that film is a broke, shy, insecure person who sees himself as a loser or unlucky, then that is what you're broadcasting and projecting into the universe, and that is what your camera is then going to pick up and see, and that's what you're going to experience.

• 10:58Speaker 02

  So, those are the things that people really need to address. And if I would say there's one thing, it's really the image you have of yourself. There is a particular set of techniques or steps that you go through in order to erase your current image and replace it with something else. That's the one thing that Maxwell Maltz missed in his book. He told you that it was important, but he didn't tell you how to fix it.

• 11:27Speaker 01

  Which is why yours is so important because it includes everything. Walk me through ask, believe, act, receive.

• 11:37Speaker 02

  Ask, and it shall be given to you, right? That's the magic. And if you look from a spiritual perspective or a scriptural perspective, it says, whoever says to this mountain, be removed and cast into the sea, but does not doubt in his heart, but believes that what he says is going to happen, he will have whatsoever he says. That's like a Christian verb. It's in Mark 1124. All right, forget that for a second. Let's talk about science. Actually, it's a great book by a nuclear physicist, a guy with like three PhDs, who wrote a book that nobody will read because it's too scientific. It's called The Science Behind the Secret.

• 12:21Speaker 02

  And he talks about the actual physics, the actual Newtonian physics and quantum physics behind the law of attraction and why that works. But the critical element is you have to do some action. But he talks about how it actually works with quantum entanglement. But the point is, when you put out a desire for something, it goes into the universal field and then it has to start becoming your reality. But there are 40 ingredients or parts to that formula or algorithm that actually make it work. It's not just as simple as imagine what you want and it'll magically occur.

• 13:05Speaker 02

  There are 40 actual points as an algorithm that I was taught. By the way, I didn't invent any of this. I was taught all this back in the 60s and the 70s. I'm old, but I started in 1969. So I learned this mostly in the 70s and some in the early 80s. So this is a 40-point algorithm. If we could imagine, it's really the entire success puzzle, which also is marketing and entrepreneurship. But it's the entire puzzle and there's 40 pieces. Each piece is significant and each piece has some, you know, subparts to it. But there's a real mathematical equation and it is math. It is actual numbers and math and mathematics. The scientists know this, the physicists know this, the quantum physicists know this. This is real now.

• 13:48Speaker 02

  It's actual math of what it is. But here's the first step that nobody even thinks about. And it started in any book. You can't find it anywhere. One guy said it, remember Jim Rohn, the great motivational speaker? Okay, so Jim was a friend of mine. He trained Tony Robbins, as you know. He was Tony's first mentor. But Jim Rohn said it in one speech. He said, "The most powerful emotion that you need, if you wanted to create the life you want and virtually make stuff happen out of nowhere, is disgust." He says, "You have to know what in your life disgusts you."

• 14:30Speaker 02

  In other words, you have to know what it is in your life that you will not tolerate anymore. You have to know that. What is it that you absolutely do not want and will not tolerate anymore that makes you mad and disgusts you? You have to know your pain point. Why? Champions, Michael Jordan, Tom Brady, LeBron, Tiger, Scottie Scheffler, Djokovic, you name any top sports champion, and you ask them, "Do they like winning?" They say, "I love winning." But they'll also say, "But I hate losing more."

• 15:15Speaker 02

  Think about that. Remember Vince Lombardi, the great coach of the Green Bay Packers? He said, "Show me a good loser and I'll show you a loser." So you have to know what it is you don't want. From that contracted energy and pain point, that is when you can clearly define what you do want and be able to get a burning desire for it. Unless you do those two things, and those are the first two elements, nothing happens. When you talk to people, Seth, who don't achieve their goals and dreams, they don't have anything that gives them pain in their life. They're completely okay. And they have wishes, what we started off talking about. They have wishes, not a burning desire for something.

• 15:59Speaker 02

  And you can't get a burning desire. I mean, Napoleon Hill said that. You have to define your dream and get a burning desire for its achievement. But you can't get a burning desire for something unless you know what it is you don't want, you will not tolerate anymore. And that's, these are critical little ingredients to the, I hate to use the word, manifesting puzzle.

• 16:19Speaker 01

  The formula. You use the phrase wealth algorithm. What does that mean?

• 16:24Speaker 02

  Well, if you look at a recipe, here's the recipe. The recipe doesn't tell you what to do. It just tells you, here are the ingredients. The algorithm actually tells you what to do. And if you look at the definition of algorithm, it's a series of specific steps which produce a specific repeatable outcome. That's what an algorithm. It's similar to a recipe, but you have to turn a recipe into an algorithm, right? With all the specific steps, here are the ingredients, but here's what to do with the ingredients. I just can't give you the ingredient list. I gotta tell you how to, you know, mix them together and how long to cook it and what the technique is. So there's all these actions besides just having the ingredients.

• 17:06Speaker 02

  So the algorithm, the wealth-creating algorithm, which is also for marketing, entrepreneurship, setting and achieving goals, creating a life you want, making tons of money, whatever it is, getting a great relationship, getting in great shape, being healthy. If you look at it on a piece of paper, here are the steps, and you just fill in the blanks and calculate the score for each of the 40 points of that algorithm, you know if you crossed the number, which will give you the result. And if you haven't, you don't get the result. I take everybody who, Kevin, I've gone to every motivational seminar, wealth building seminar. I bought all of these courses on how to trade crypto,

• 17:50Speaker 02

  how to buy real estate with no money down, how to make millions on the internet with marketing. I went to all these marketing mastermind groups. I spent hundreds of thousands of dollars and all this stuff, and I'm still struggling. So I sit down and say, "Okay, let's go through this algorithm. Let's look at point one." And then I ask them about that. We give them a number and then we go to point two. And after about 30 minutes of going through this, I go, "Here's your score. What does that tell you? You didn't get the number. That means you're not going to create anything. You're not going to make money. You're not going to manifest your goals, dreams and desires. And you can see where you're weak. And right here, if you increase that, that's going to give you another 100 points. It's going to put you over that number. Now the algorithm mathematically says, not me,

• 18:36Speaker 02

  mathematically says, you have to get that result. It's 100% of the time. And then the person will do this. I just had a story. There was a fellow who was in business for 15 years. And he did, you know, three to five million bucks a year in sales. Not bad, but he was always right on the edge of profit. You know, maybe he made half a million one year, maybe made a million one year. But he could never break through that barrier. And it was always, and it was always a struggle and always hard. And he knows all this stuff. I mean, he's a speaker and a trainer as well. So he knows this like the back of his hand. When I sat down with the algorithm, there was one point that he virtually got almost no points on. I said, "Just do that and watch what happens." So he did that in one weekend, just one weekend.

• 19:20Speaker 02

  He did that one piece of the puzzle or that one element in the algorithm, did it to clear out that issue so that now he could answer yes instead of no. He got the points up. Eight months later, I met with him. I was in Europe and I said, "How are things going?" And he goes, "Well, let me tell you something." He says, "I've made more net profit. I have the cash in the bank and I have no bills. All my bills are paid in full. I made more net profit in the last eight months than I had in the previous 15 years." I says, "Really? What changed?" And he said, "You know what changed." He goes, "I corrected that one thing on that algorithm. The points went over the top and I almost like didn't change anything. It was just like the windows of heaven opened and everything started,

• 20:05Speaker 02

  you know, being manifest in my life or, you know, all that stuff I put out to the universe actually started, all those seeds I planted actually started producing a harvest." He goes, "It's been the best eight months of my life. In the last eight months, he goes, "I've established myself for the next, you know, 30, 40 years." He goes, "It's just awesome. I'm more relaxed. I don't work as hard. I'm making more money, more profit." And he goes, "It's all because now I can look at this every single month and make sure that I'm over that line and then I get what I want."

• 20:39Speaker 01

  That is absolutely incredible. You've helped hundreds of millions of people. What's your biggest challenge now?

• 20:46Speaker 02

  I honestly can say I don't have any challenges in my life. And you know, one of the questions I get a lot is Kevin, you've dealt with a lot of adversity in your life, you know, you've been falsely accused, held in contempt of court for one of your books, Natural Cures, that's the number one New York Times bestseller because I exposed the drug companies and the farmers and, and Big Pharma and the FDA and you had all these adversities, you know, how did you deal with adversity? And I always explain, well, I don't know how to deal with adversity because I never had any adversity. And they go, what, what are you talking about? You know, the government came after you, you went to court, you know, they threw you in prison for contempt of court without charging you with a crime, you were completely innocent, you wind up being vindicated. I mean, you had all this adversity, I go, that's not adversity, that's an adventure.

• 21:30Speaker 02

  I go, when we, when we were kids, man, we would, we would get together with our buddies on Monday at school and they'd say, how was your weekend? Oh, it was fantastic. You know, Friday night, we went out drinking, you know, we got into a car chase, the cops stopped us, I crashed the car, I fell down a flight of stairs, we got thrown in prison for the night, you know, I, I chased this woman, she beat me, her boyfriend beat me up and, and it's like, it was the best weekend in the world. And we talk about this crazy weekend with glee and joy because we say it was a great adventure. We buy tickets to go whitewater rafting and we think, it was fantastic, we capsized, we

• 22:11Speaker 02

  almost drowned, you know, we were stuck on the ledge for six, eight hours, we had to sleep there in the middle of the night, we were afraid of bears eating us, oh, it was fantastic. But then we go through a little thing in life that is off our radar screen, something we didn't anticipate, something we didn't write down on our goal sheet, like, I want this to happen. And we, and we get all annoyed and upset. The universe doesn't do things to us, it does things for us. And everything that is presented, you have a chance to either respond to it or react to it. Most people react, they resist it.

• 22:50Speaker 02

  Instead of responding to it and, and understanding that this is being presented as an opportunity. J.D. Rockefeller, I think, said it best, he said, and he was the one that was, that Napoleon Hill quoted, because Napoleon Hill wrote it in his book, but he was quoting J.D. Rockefeller, when Hill wrote the quote, "In every adversity is the seed of a greater benefit." Because J.D. Rockefeller was asked, what's the one thing that you could point to which created all your success? He goes, "Other than persistence," which is omnipotent, that's what he said, he says, "It was the ability to find the gold and the treasure in every adversity that I faced.

• 23:35Speaker 02

  So I never looked at adversity as adversity, I looked at it as a gift." Now, think about that. That's a mindset. So here now, we switch back to this attitude. That's a mindset. So when, there's an old saying, when life gives you, gives you lemons, make lemonade. And then there's the Positivity Thinkers Creed, which says, "When faced with a mountain, I will not quit. I will go over it, I will go around it, I'll drill a tunnel through it, or I'll stay and turn that mountain into a goldmine."

• 24:08Speaker 01

  Your passion is obvious. What do you like best about what you're doing now?

• 24:13Speaker 02

  Well, the interesting thing is I gave a speech, we had a partner convention here in Chicago, and somebody said, Kevin, you're, you know, you, you love being on stage, I'm just like you, I love being on stage too, I love presenting and I love helping and teaching people. I go, you and I are not alike. I go, I don't like being on stage, I don't like doing this at all. I'd rather be on a boat by myself fishing, or on the golf course fishing, or watching an old black and white movie, or hanging out for dinner with my wife. I'm an introvert, I'd rather be alone than be with people, and I'd rather never be on stage ever again, or do a podcast, or anything for the rest of my life.

• 24:55Speaker 02

  I do not get joy and pleasure out of this, but I do it because it's my dharma. It's my, it's my agreement that I made when I came on this planet, you know, we all make agreements when we get incarnated, it's like, what are you going to do? And many people resist that. And I did for a little bit, but I, I said, no, I'm not going, I'm going to actually embrace my dharma and go with that. It makes life a lot smoother, and it gives me the ability to do the things that I actually prefer. So I do what I'm doing because it's my duty to do. And there was an interesting clip in the movie Patton with George C. Scott. George C.

• 25:40Speaker 02

  Scott plays General George S. Patton, and it comes directly out of Patton's and General Bradley's diary, so we know it's a, it's a true story, the true quote. The two generals were, were on the battlefield, and General Bradley says to George S. Patton, "George, I do this job as a general because I was trained to do it. You do it because you love it." And that's the difference, I'm Bradley, I do the job. And by the way, Bradley was the only, one of the only five-star generals ever. So I'm more like Bradley, I do the job because I was trained to do it, it's my duty to do it, not because I love it. Most of the other motivational speakers, you can't, and that's why they always go

• 26:24Speaker 02

  long, you can never get them offstage. When, when I get, when somebody brings me in and says, Kevin, can you talk for, you know, 40 minutes, 45 minutes? I go, sure. I'm done in 30. And they all say, you're the only speaker we've ever hired who gets done early. Everybody else goes at least 15 minutes long. You can't get them offstage. I go, yeah, I know, because their, their ego is this big. And, and listen, I, I made my point, I did what I needed to do, they go, yeah, I mean, you got the, the longest standing ovation of anybody we've ever had, and you didn't go your full time, and you didn't go long, you actually went short. The time is not important, it's, do you get the message across?

• 27:08Speaker 01

  Amen to that. Well, we know your time is incredibly valuable, we greatly appreciate spending it, you spending some of it with us. The book is Your Wish is Your Command, where do you want everyone to go to get it?

• 27:18Speaker 02

  They can get it at Amazon, of course, or they can go to kevintrudeau.com, that's probably a great place, kevintrudeau.com, because they can not only learn about the book, but they can learn about the other things that I have to offer as well. So kevintrudeau.com is probably the best place, but the book is also available at Amazon.

• 27:35Speaker 01

  All right, this has been Seth Green for Sharkpreneur with Kevin Trudeau, go get the book, Your Wish is Your Command at kevintrudeau.com. Kevin, thank you again so much for joining us.

• 27:43Speaker 02

  Great to be with you, Seth.

• 27:46Speaker 01

  Likewise, thank you, everybody, for watching or listening, we will talk to you or see you next time.

• 27:50Speaker 03

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