Episode 1320: The Hidden Constraint Behind Your Business with Brian Ridgway and Abigail Morgan

What if the biggest constraint in your business is not your strategy, team, or marketing, but the underlying beliefs that shape how you experience them all? In this episode of Sharkpreneur, Seth Greene interviews Brian D. Ridgway and Abigail Morgan, who present the Level 5 Mentoring framework for examining deeper patterns that can contribute to recurring business struggles, including financial volatility, overwork, difficult clients, hiring challenges, and persistent stress. Brian explains his concept of 100% personal responsibility, the theory of constraints, and the five paradigms he uses to describe how people relate to themselves, their business, and the world around them. Abigail translates the framework into practical business terms, sharing her own experience with financial instability and explaining how greater awareness of underlying patterns can help entrepreneurs approach money, leadership, teams, and growth differently. Key Takeaways: → Financial volatility, overwork, and team issues can signal deeper business trends. → Entrepreneurs may fear success because growth brings new responsibilities. → Addressing the core constraint can make other strategies more effective. → The Level 5 framework outlines five paradigms for viewing life and business. → Awareness is the first step toward changing recurring business patterns. Beyond outdated self-help, endlessly rehashed, superficial “positive thinking” approaches, and incomplete, airy-fairy spiritual approaches lies the next level: The Level 5 Paradigm and “Spellbreak” Technology. Based on years of personal research, Brian D. Ridgway has unlocked the door to immediate, deep, and lasting transformation. After an abusive childhood, Brian dove into self-help and personal development to improve his life. As program after program failed to deliver the promised transformation, Brian became a self-proclaimed “Self-Help Junkie,” eventually investing more than $300,000 and tens of thousands of hours in his desperate quest for a life that “worked.” At his lowest, most hopeless point, homeless and suicidal, Brian experienced what he calls his “Miracle Moment,” a single blast of infinite awareness and insight in which he discovered “The Level 5 Paradigm.” His entire life transformed. He went from homeless to living in paradise in Hawaii and has dedicated his life to spreading the “LEVEL 5 TECHNOLOGY” and helping others attain true, lasting personal freedom. If you’re looking for rehashed, new-age jargon, that’s not what you’ll find with Brian. But if you’re seeking an expert who has “been there, done that” and helps people eliminate the illusion of problems to access their Infinite Intelligence, Brian is the one to call. Abigail Morgan is the founder of the OCM Method and a soul-led business consultant who helps coaches, therapists, and healers build profitable businesses that align with who they are and how they want to work. As a single mom, dog mom, violinist, intuitive Celtic Seer, and passionate practitioner of embodiment and mind-body-soul work, she brings a deeply holistic perspective to business growth and personal transformation. She also partners with Maxine Haller, the creator of the MAP Whole Brain Balance Method, to help clients integrate embodiment, mindset, and alignment into how they live, work, market, and grow their businesses. Connect With Brian: Website: https://level5mentoring.com/shark. Facebook: https://www.facebook.com/BrianDRidgwaySpellbreaker/ Instagram: https://www.instagram.com/level5mentor/ https://www.instagram.com/briandridgway/ LinkedIn: https://www.linkedin.com/in/briandridgway/ TikTok: https://www.tiktok.com/discover/brian-d-ridgway YouTube: https://www.youtube.com/c/BrianDRidgway/videos Connect with Abigail: Website: https://www.abigailmorgancoaching.com/ Facebook: https://www.facebook.com/abigailsteidley Instagram: https://www.instagram.com/slackermagicsystem/

• 0:00Speaker 00

  Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Green. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit TV show Shark Tank, and has generated over $5 billion in TV and digital direct response sales. Seth Green is the world's first trusted authority on cutting-edge direct response marketing, a bestselling author, and the only three-time marketer of the year nominee. On the podcast, Kevin and Seth interview sharkpreneurs who share straight talk on what it takes to explode your business.

• 0:38Speaker 01

  Forty-nine faces looked to him in triumph. Over the last 12 months, they had each taken turns and promoted his business for a week at a time, driving over $987,342 in revenue. What if you had a network of 50 centers of influence who promoted your business every week for a year? Grab your copy of the number one Amazon bestselling book, The Ultimate Guide to Growing Your Business with a Podcast at 33% off the Amazon price by going to ultimatenpodcastbook.com. Again, that website for 33% off the Amazon price is ultimatenpodcastbook.com. Welcome to the podcast. I am super excited for today's episode. I get the blessed good fortune to welcome back not only a phenomenal repeat guest, but

• 1:22Speaker 01

  one of the pivotal mentors in my life, someone who has been responsible for, and I'm not going to do it justice, but I will say several iterations of my own spiritual evolution. He's going to say, I brought him into my life and I did the work myself. However, I'm going to give him as much of the credit as I can. Brian D. Ridgeway, affectionately referred to as the Spellbreaker, the international bestselling author of one of my top 10 books of all time, Break Yourself Help Addiction, The Five Keys to Total Personal Freedom. He's been responsible for, God knows, so many amazing epiphanies, spellbreaks, transformations, life changes, money changes, health changes.

• 2:06Speaker 01

  I could spend the whole hour talking about Brian, but I'm going to shut up and let him talk, because not only is he here, but we get the good blessing today to have Abigail Morgan, his CEO, on as well. And we are going to have a whole lot of fun today. This episode will be longer than our normal ones, and I promise you will want to listen to every second of it. So Brian, thank you for coming back and bringing Abigail with you. Man, I'm so glad to be on. And you know, you said we have a little bit less than an hour. I could listen to a lot more of that awesome stuff you were saying. I have all day for that. Awesome. Do you want to introduce Abigail to our audience because she hasn't been on before?

• 2:44Speaker 02

  Absolutely, yeah. And I will give the moment. Fortunately, she and I are on so many presentations and things that I get to introduce her often. She is one of my favorite humans, which is really saying something. And at a moment in my company, we had been in business for about 16 years helping people, and we were at the place of being ready to create a practitioner program. We had made a couple of steps towards that. And then she and I met, and I found out, doing a private session with her, I found out, and then afterwards, I found out a bit about her background, and how if I were to

• 3:22Speaker 02

  sit down and architect the perfect person to join our company, take over and run that practitioner program at the highest level, I literally don't know that I could have come up with Abigail. I guess I did in some way. And then she ended up stepping in and taking over as CEO. She has decades in self-help, personal development, coaching, business-oriented things. Tremendous story, and comes to this with so much value. So any word that she says, I listen, I really recommend people listen. And in the course of this conversation, as we share a bit of story, her story and mine,

• 4:03Speaker 02

  I encourage you, there won't be a wasted minute. And if we share something about our background, it is for your benefit. You're going to want to hear this.

• 4:15Speaker 01

  Awesome. So Abigail, can you share a little bit about your perspective on your experience working in a high-level coaching company and, in all honesty, still suffering, especially in business? Because up until recently, Brian's work had been focused in other areas, but had business, even though there's no such thing as business, business benefits, right? If you work on whatever area of life you think is the issue, magically, it will help all the others. So I'd love for you to talk a little bit about that, and then we'll talk about the new program, the recent program specifically aimed at entrepreneurs that I'm super excited to be a part of.

• 4:56Speaker 03

  Yeah, absolutely. So for me, like you said, and like Brian shared, I was suffering so much in my life. I was experiencing physical pain for pretty much my entire life. And along the way, I got into coaching, and I built my own business. And then I was also hired by one of the biggest, most successful coaching organizations for women in the world. So I was running it. I was training their coaches for eight years while also running my own business and scaling that up. And I had at my fingertips the top-level tools, the training for helping myself, for helping others with core issues, and still, my deepest issues were totally untouched.

• 5:41Speaker 03

  And so I was here coaching and helping thousands of coaches, and at the same time, I never stopped looking for solutions and more ways to try to solve those issues. So for me, one of those issues was having like a financial roller coaster in my business all the time. And I, ooh, it was the worst.

• 6:00Speaker 01

  Good month, bad month dilemma.

• 6:02Speaker 03

  Yeah, totally. And then I saw this ad with this kind of crazy dude, and something just clicked for me. And it wasn't like I hadn't already looked at everything out there in the whole stinking world, but something just spoke to me in that. And so I ended up coming over into Level 5 Mentoring as a client, and I immediately started getting all these results that I had always been looking for, for all those years. And so, within a couple of months, like Brian said, I was invited to work with them on the practitioner program and help train people. And I just saw for me how this work was able to do the one thing I've always wanted, which was to get to the root of the issue and solve it.

• 6:46Speaker 03

  So I ended up, I stepped away from my own business and took over Level 5 to bring this to the world. So now I'm the person who's working closely with Brian, taking the work he does and showing it's not just like magic crazy stuff. It's really practical and doable and making it simple and easy for people with processes. So I'm now like the lead facilitator, training our facilitators and directing all of that. So that's, I'm just so thrilled for more people to get to find out about what this is all about.

• 7:15Speaker 01

  Fantastic. All right, Brian, shall we get started?

• 7:18Speaker 02

  Indeed. So we have some things to share, and I definitely would like for you, Seth, you know, we'll wing it, and you ask and point in the direction that you perceive is going to benefit your audience the most.

• 7:32Speaker 01

  Okay. So let's talk about why we're on the podcast in the first place. So business owners experience a lot of stress, frustrations, frictions, and you've got a very unique and incredibly revolutionary way to solve them, and not unlike most of the programs that Abigail and I did before finding you, that treated, just like Western medicine, treat the symptoms, not the cause. So can you talk about the common, what you call business hell experiences for a moment?

• 8:09Speaker 02

  Abigail, you lead with that one, if you will, and some of your own, of course.

• 8:15Speaker 03

  Yeah, so this is something Brian and I have been talking about as we've been aiming to support business owners, is all the things that many of you listeners are probably experiencing right now. Like, for me, it was the money roller coaster. Maybe it's overworking, like you don't have free time that you would like to have. I think that's probably a really common one for business owners. Working with clients maybe you just don't love, so you can get those bills paid. Maybe it's hiring issues or team issues, or, you know, that kind of story of there's no one good out there that I can bring on my team that...

• 8:52Speaker 01

  Hard to find good people.

• 8:54Speaker 03

  Yeah.

• 8:55Speaker 02

  That's the quote.

• 8:56Speaker 03

  Yeah, all those things. So those are like the classics, I would say, you know? And for me, when I'm talking about the money roller coaster, I mean, I felt physically sick every single day about money in my business. And like, if I went to look at the P and L my accountant sent over, I literally just like felt like throwing up and didn't even want to do it. And I know that's a pretty common experience for many business owners. Like, how am I going to meet that bottom line? Why am I having a 60K month, and then a 2K month, and then whatever? You know, for me, it was like this constant, like, ceiling of what I was bringing in every year in these roller coaster months.

• 9:37Speaker 03

  So maybe some of you are waking up at 3:00 a.m., freaking out about the business, that kind of stuff. So Seth, I'm sure you've heard from plenty of people as well around what they're struggling with.

• 9:48Speaker 01

  Yeah, and I've gone through those issues myself. As Brian knows, I've done the roller coaster. I've done the wake up 3:00 in the morning in panic, how am I making payroll? I've had the clients, and I'm like, why are we putting, we're putting up with this person? Crap, we don't want to put up with this person, but got to keep the lights on. Had the, you know, attract the wrong employees who lie, cheat, steal, and then try hard to find good people, and trying to find the A players who get, drink the Kool-Aid, and want to be a part of the organization, and believe in the mission, and stick around forever and do a great job. I think everyone listening or watching who's been an entrepreneur any length of time

• 10:29Speaker 01

  has experienced almost all of that, more money some months, less money others, perhaps the constant fear about money, the no joy, the no peace, the stress. Absolutely. I think we can all have resembled those at different parts of our business lives. Maybe it was back in the beginning, maybe it was yesterday. Who knows? So Brian, I'd love for you to share a little bit about your story about the business hell you were in before all of this came about and you got out of hell.

• 10:59Speaker 02

  Yeah, you know, one, one thing that was coming up for me, I'm just gonna lead with this point. As both of you were sharing that, I, I saw this thing, I, I see it with clients constantly. And I'm coming at business, as you've alluded, I'm coming at business from a very different angle. Fundamentally different. And so one of the things I see, I, I focus on a concept I call one hundred percent total personal responsibility. Which I literally mean the hundred percent part, we'll, we'll talk a bit more about what and why. One of the things, as you're talking about that money roller coaster.

• 11:34Speaker 02

  The, the clients that go furthest with me. One of the things they discover is, and they're surprised to discover it, they fear the yes. As much as they fear the no, sometimes more. It's that feeling of, oh crap, they just said yes, now I've got to fulfill, now I've got to show up, now I've got to deliver. Now I'm going to deliver, deal with scope creep and what, oh, now I have to deal with, oh, a new partner and what if we don't get lucky? And like while people are creating whatever business strategy and structure to bring about more money. They're fretting and dreading it in the background and it's so crazy that they don't let themselves see it and know it.

• 12:17Speaker 02

  And, uh, you know, again, I'll point and hint, and then I'm going to go beyond hinting about this hundred percent personal responsibility. So I created a life for myself where I would not be able to miss. The truth eventually. And so, long story short, I tell it all the time and there's a few key elements that I find are really helpful for people. So I'm going to start with the weird around, well, I was born to a very miserable family. My dad absolutely full of anger and rage. And my mom just absolutely filled with sadness and fear and what a partnership they made. And so our home was hell.

• 12:57Speaker 02

  And I was taught as a child and my dad's pretty much mantra for me was stupid, ugly, worthless piece of shh. Something that, you know, and I heard it all the time and like everybody else, I bought it. I bought that self-identity. So, uh, at a very young age, uh, at three, I discovered that I had what at that time was a curse. I had the ability to communicate with someone for a moment, a few seconds. I could hear them speak and I knew. That they were in pain, I knew where they were in pain, I saw how they were bringing it about.

• 13:37Speaker 02

  And how they could change it now at three years old, it's, it's enough to say that I had that weird ability. I could listen to someone for a few seconds, I could see that they were suffering, where and how they were suffering, how they were bringing it about. And how to change it, what was weirder was that at three, four, five years old, I had the ability to tell them and show them. So my parents didn't know, okay, they were not religious at all. I was pretty sure God's name, last name was damn, because that's the only way God was discussed in our home. And so they didn't know if I had a demon or an angel, they were just like, what is with this kid? Maybe we hide him in the basement so he doesn't get us, you know, in trouble or something.

• 14:16Speaker 02

  And they would have friends over and I would sit, get in the conversation, I would say, oh, well, you know, if you weren't thinking that and doing this and they'd go. And on a rare occasion, someone was completely amazed and allowed the miraculous change because I didn't miss, I saw. What I see now. However, at the same time, my own life was the train wreck. That I now take responsibility for having brought about, being born to that family and going through what I went through. And so at around twelve, I got into religion. Over the course of the next several years, I went to dozens of churches, I wasn't there. For the social life or the candy or whatever was drawing other kids to that, to those churches.

• 14:59Speaker 02

  I was there in the front row going, you're telling me this can make life better when, where's the, where's the part that I use, where's the part? Uh, didn't make much of a difference in my life, my, I was abused every day till I was seventeen and I left home. Then at seventeen, my mom handed me my first self-help book, uh, Wayne Dyer book, uh, Your Erroneous Zones. And I ate that book alive and from that moment I was a self-help junkie. And. At eighteen, I fell into playing in a rock band, I did that for about fifteen years. And then along the way, I had so many people tell me, dude, you love explaining stuff and you're good at it, you ought to get into sales. So I did, I started making money.

• 15:39Speaker 02

  And I ended up making what to me was a fortune coming out of that poverty and that hell. I made a fortune and I had the company that I was working with decided to liberate me from that money that I had earned. And I said, wait a minute. And over the course of the next many years, I made and lost a fortune. Seven times, it, it wasn't two or three or four. The, here's the irony though, the whole time simultaneously, anybody coming to me with any issue, I could spot it, see it, see how they were suffering, see how they're creating it. And help them unmake it and my abilities in that area were just expanding and expanding, expanding into the inexplicable.

• 16:22Speaker 02

  And some often said miraculous, while my life got worse and worse and worse. While I was devoting thirty to forty, thirty, forty percent of my income. And fifty plus percent of my time to working on myself for frenatically, frantically and fanatically, working on myself. I quit, I was a musician, I quit listening to music, I listened to personal dev materials and spiritual. So when, when the physical, practical, pragmatic, or so I thought, self-help didn't work. I, my skepticism about some of the more supposedly woo-woo stuff. Kind of, uh, let me look at that too, and I, I saw you have some moments of that yourself, many years ago, Seth.

• 17:05Speaker 02

  And as I got more and more, you could say. Some would say spiritually curious, I, I think that's a misperception, I got more curious about the role of consciousness. I got more and more curious about this idea of creating our own reality. And I ended up encountering. Some information that in, in business that I later applied to consciousness, spirituality and inner work. And I, I like to start with that, which is the theory of constraints. The theory of constraints states that if you have a system that's working and the three of us know it as well as we do. Most people have some basic idea, if anything, so I'm going to give the simplest, uh, concept here.

• 17:49Speaker 02

  Theory of constraints states that if you have a system that's working at all. You'll reach a point where working on your policies and your practices and your procedures and your preparations. Has a diminishing return and the thing to do is find your biggest constraint, your biggest roadblock. And unmake that, that bottleneck, and then all that other stuff turns back on again. And then for a lot of people, business becomes. An, an endless series of working through the constraints and as you remove grosser and grosser constraints, you get more and more freedom in that system, okay? Well.

• 18:28Speaker 02

  The seventh time that I lost everything, and I mean everything, I hadn't recovered from the sixth. I was desperately frantic for that next hundred grand that I had just made. By creating sales out of thin air, I, I, I was endlessly able by that point to make money. I generated about a hundred and sixty-one million dollars. In a couple dozen industries for other clients, did about eleven million in sales myself, this is, you know, thirty, forty years. Uh, uh, ago that that journey started.

• 19:03Speaker 02

  And when I ended up at the end of that, after thirty years of putting hundreds of thousands of dollars into my self-help journey. Understanding the theory of constraints. Having read hundreds of books and been to dozens of seminars and courses, having a massive success library and I was the biggest failure in the world. I was the world's most miserable positive thinker by this point. And I, when the seventh time happened. I stood looking in front of the bathroom mirror and by this point Seth, I, I, I'm going to introduce this concept, by this point. I had studied enough quantum physics. And enough ancient spiritual texts that I had reached the conclusion.

• 19:46Speaker 02

  That I see more and more people reaching and that is, I'm accepting the possibility that I'm actually creating my reality. On a level that I wasn't taking responsibility for, I went from absolute victimhood. God and the devil, whatever have all the power to wait, maybe I have some influence. To by this point, I accepted that I was creating my reality and I looked at the seven times. That I had literally made and lost a fortune to me. And when I looked at it. With absolute objectivity, I could say that if I had, and this is the only part of my story where I kind of slowed down to really spotlight this, this was the pinnacle moment for me. When I realized.

• 20:25Speaker 02

  That if I had a judge, if I had an impartial observer watching those seven scenarios, they would say. Brian got effed over, Brian got screwed, Brian got taken advantage of, Brian got burned, Brian was the good guy here and he got screwed by some. Except for one thing, by this moment, I accepted that I was indeed creating my reality and I was responsible. Even if it was convincing to me that other people did it. So I was in a conundrum here staring in the bathroom mirror and I basically made a decision. Okay, that's it, I'm not going to make another penny, I will not engage in one minute of money-making until I find out how. I'm creating this.

• 21:09Speaker 02

  I, they're going to take the Mercedes and they did, they're going to take the house and they did. I didn't care. And I ended up grinding on rock bottom for the next year and a half until, and January third, two thousand and eleven. In Van Nuys, California, me, my wife at the time, pregnant with a three-year-old and a six-year-old in a one-room hotel. We were two hours from being put out on the street, we'd been homeless for months. And I completely.

• 21:40Speaker 02

  I I had no more bridges to burn and I had no more places to go and I gave up. I just completely went into, okay. And in that moment, I had the only thing that I can call it, and and I don't apologize to anyone who's skeptical. I had a an awakening experience. I saw exactly the mechanics of how. It's true that the universe is just energy Einstein Tesla. They're all right. All the great seers, the universe is light. It's energy. There's nothing physical here in fact. And I'm influencing it to an extent that I had no idea. And I woke up.

• 22:21Speaker 02

  I got literally moments later, I was on a phone call with someone who said, hey, would you take over marketing for my company? I'm gonna send you 5,000 bucks right now. Oh, and by the way, we need you on an all expense paid cruise in the Bahamas in eight days. Can you go? I'm sure you're busy, Mr. Ridgeway. And here I'm sitting homeless in a hotel about to be on the street, right? So I was in that moment, I was inspired to what led 17 years ago to the creation of Level Five Mentoring, the business that we're doing here. And now, uh, before we go into anything else, uh, there's a couple of critical keys that that I really want to spotlight. And then let's see where else we go. All right.

• 22:58Speaker 02

  In that moment that I discovered exactly how it, everything is energy and behind the scenes of illusion, all is one.

• 23:11Speaker 02

  And I to say that I had skepticism by that point of awakening. I'd been working on my skepticism over 30 years of deep, profound inner work, leading me to Lao Tzu and you know, the Tao Te Ching and uh, uh, uh, uh, Jesus and Buddha and all the spiritual teachers that have ever been. And many years of quantum physics. Okay. And finding out that the physicists are saying, no, there's no physical universe here. We look at it and it disappears and then it comes back. So applying this theory of constraints now. What I saw was that I saw what was missing in the self-help me that I had put hundreds of thousands of dollars in.

• 23:55Speaker 02

  And

• 23:58Speaker 02

  I'll sum that up here. The theory of constraints, the idea that if you find your core constraint and unmake that, all of your previous practice policies, procedures and preparations suddenly become valuable. Until you remove that constraint, nothing can work. So if you were on the starting line, getting ready to run a race and you've prepared everything in the world, you got skin tight Speedos and you've shaved every hair off. And you got, you know, skin tight undies and the perfectly tailored shoes. And you've prepped and you've envisioned yourself crossing the finish line first for the last 10 years. Everything's as ideal as it could be. But you have a 10,000 pound boat anchor tied to your ankle. You ain't getting anywhere.

• 24:41Speaker 02

  Well, I think I'll meditate and visualize myself crossing. No, that spiritual woo woo without the practical pragmatic will get you, gets you nowhere. Okay. But then again, none of the practical pragmatics of working on your policies and procedures, bringing in perhaps a better running coach, you know, is not going to do anything till you handle that. And I discovered what the constraint is that is not addressed in 99.9% of self-help, practical pragmatics, nor in the spiritual. And I I'll hint about it now and then I'd like to throw the ball back to you guys. So Einstein said quite literally. Well, let me, let me address the elephant in the room.

• 25:25Speaker 02

  The elephant in the room is this sounds like some spiritual woo woo BS. Okay, great. That's great. Deepak Chopra, who love him or hate him is irrelevant to me. He is a phenomenally knowledgeable, uh, very deep well of wisdom in the areas that that he plays. And I heard him once say a phrase that just shook me. And he said, the vast majority of people in the modern world, especially professionals and experts, have all fallen asleep under the superstition of materialism. The illusion that the universe is physical is the woo woo. And what we're taught is the woo woo, this reality, everything is energy. Okay. So Einstein said plainly,

• 26:09Speaker 02

  concerning matter, we've been all wrong. Technically, there's no matter. There is no physicality here. It is energy that we have slowed down to where we in our sleepwalking perceive it as physical and then we do battle with it. Tesla said, if you want to understand the universe, you gotta, you gotta quit with the physicality. And you gotta think in terms of energy and frequency and vibration. Napoleon Hill, number one success and uh, self-help book of all time, of which I'm not a huge fan. A lot of people choose to get offended at that. He just left too much out. Hill said, there is something behind it all called infinite intelligence that that shows up as this physical universe. Now, if those three said it.

• 26:51Speaker 02

  And then I say it and someone said, well, that's kind of woo woo what you're talking about. Uh, well, all the seers through history said, there's no physical universe here. So what that means is that some guy named Newton several hundred years ago somehow got the powers that be. They all got together and said, hey, this is what we're teaching. This is the model that we want for the masses. Physicality. Number one, it's bullshit. Number two, it's the most difficult way to do life. And it makes business virtually impossible. When you're operating with rules that don't apply to the universe or in

• 27:34Speaker 02

  because they apply to a paradigm that we were given that was false. So you you wake up in the morning, put on your business hat and you go to do war

• 27:45Speaker 02

  to get enough bananas to get through the week, when the fact is that you're an aspect of a universe that's a hundred percent quote on your side. If you would align with how it works. And so that's, I'd say that's what Level Five our company's about. That's what our mission is about, is about helping people that are ready to drop their skepticism. Admit that what was working ain't working anymore. I think I might be open minded to take a look at that deeper stuff.

• 28:15Speaker 02

  And I

• 28:15Speaker 01

  Fantastic. Well, it's an incredible journey that you've been on and that you have helped lots of us go on as well. You alluded to it, so let's dive in. Can you talk briefly about what the five paradigms are? And then we'll start talking about how those apply to the world of spiritual business.

• 28:35Speaker 02

  Well, you know, you're talking to me about briefs, Seth. Let me see what I can do here. Absolutely. So to go into paradigms, here's the deal. I will, I will quote one of my all time heroes, uh, Stephen Covey.

• 28:49Speaker 02

  He's, uh, you know, at the moment that Covey was being paid hundreds of thousands to tens of millions of dollars by corporations to come in and revolutionize their organizations into higher effectiveness and efficiency and profit. This was his take then. He said, if you wanna make baby step gains, maybe a little change here and there. Work on your practices, your policies, your procedures, your preparations, work on your ideas and your mechanics. But if you want to make a quantum leap, you gotta work on your paradigms. Now, what I noticed immediately after reading his book 500 times was he never really said what paradigm would be the ultimate, nor did he say exactly how to do it, which I found very intriguing.

• 29:34Speaker 02

  Like dude, come on, man. Don't leave us hanging like this. Okay. Your, your paradigm. There's a lot of stuff out there about mindset and let me, let me just shoot down a sacred cow real quick here. Um, there's a saying that's so common in business that I consider it like literally just one of the dumbest, most profound lies in the whole world of business. And that is mindset is everything. Like, uh, not even remotely, you are a lot more than mind. You are infinitely more than mind. Okay. However, mind plays a role. And in our belief work, in our mindset work, you have ideas and values and rules and identities and beliefs and concepts and super concepts and paradigms. But then you also have

• 30:19Speaker 02

  your core paradigm. Your core paradigm is your largely unexamined set of everything you believe you know about yourself in the universe. Your paradigm is what you know about yourself in the universe. Now, of course, that guides all of your actions at a level that you're not conscious of. So you keep wondering, how did I get here again? How did I attract this again? How did I create this again? Well, the core paradigm for the vast majority of people is I'm a little meat suit in a giant machine that's going to grind me to ribbons. That's the Newtonian paradigm that we were given through schools and education and military and medicine.

• 31:00Speaker 02

  And what I discovered in that moment of awakening, it just came through me fully formed. What I call these five paradigms. And the first one is meat suit. And that is now, as, as I share this with anyone, I always encourage them to look for where they live most of the time. People do move from paradigm to paradigm. Okay. The first paradigm is meat suit and their life is they wake up in the morning to an alarm.

• 31:31Speaker 02

  And they get to it because they gotta use their back. It's me against the world. I gotta do what's necessary to have enough bananas for myself or for my family. And it's a struggle. Life is hard. Life's a bitch and then you die. Okay, that's the meat suit mantra. Then above that is mindset. The second paradigm is mindset. And that is, you know, I woke up a little bit. I realized I could be more efficient effect and effective. Maybe I could hire some meat suits. And then I'll have more than enough bananas to get through the week. Both mindset and meat suit are struggling and fighting against an external universe. Whether they know it or not, it's me against the world. And it leads to incredible stress, constant frustration, and in the sense

• 32:11Speaker 02

  of one step forward and two steps back, and those money swings. Okay, the third paradigm I call religiosity. And what I mean by that is, someone wakes up enough to say, I think there's more than just me and the bananas and pushing with my back or my mind. I get a sense there's something bigger. There's something more. And this leads to God, whatever someone wants to believe about that. And it includes, like it or not, notice it or not, it includes rules and ideas to be followed, that lead to not only getting more bananas, but actually being safe having them. And maybe if you give up a certain amount of bananas now, you'll go to the place of

• 32:54Speaker 02

  eternal bananas later, and there will always be enough, and you'll be, you know, in bliss forever. This idea of a later win is contained in religiosity. I would say that the vast majority of people who come to me are in the fourth paradigm, although more and more people from the third, people in the first and second paradigm, they don't like me at all. They just, that's weird, get away from me. And I don't have any desire to sway them. There's people more and more from the third paradigm finding me and level five and Abigail, and her helping to build the bridge between what appears on the surface to be some weird woo woo stuff that I'm doing, which is actually just, I'm just living what all the seers and the saints and the gurus and

• 33:36Speaker 02

  Tesla and Einstein pointed. That's all I'm doing is living it and helping people that desire to, to do it, and then watching them experience what they call miraculous, right? But, but anyway, this, this fourth paradigm is where the majority of people come to me. And that is when they're moving from religiosity. You, you might, you know, that thing, you might be a redneck if, well, you might be in the fourth paradigm of being spiritual if you, when you fill out an application and you get to religion, you write spiritual, not religious, you're in the fourth paradigm. You accept the possibility that rocks and crystals, and nature might be

• 34:16Speaker 02

  more the thing. You start to accept the possibility that everything is energy, and you get curious about seeking in those areas mindfulness, breath, maybe yoga. People that are living in the fourth paradigm are stepping out of religiosity, and they think they've stepped out of religiosity, but they don't understand that they just traded one set of religions for another set of religions, like the law of attraction, other spiritual concepts where now you're, listen, you just change it from God either has my back, or is going to kick my butt, to the universe has my back. It's the same exact thing. The roots haven't been addressed. And in that one, it's,

• 35:01Speaker 02

  I'm trying to finally get, and this is key, Seth, I'm nearly done. And I say, there's a couple places where I slow down. What I find, this is at the core of the level four paradigm for people, and I was shocked to discover it. Thirty to forty percent of my clients from day one have been top coaches and therapists and gurus and people that, some of you, you know, listening would know their names. And they come to me saying, okay, I found out my stuff ain't working for me. I finally admitted it ain't working that well for the people that come to me. I'm tired of pretending. What can we do about this? And the frustration that's at the core absolutely

• 35:44Speaker 02

  blew my mind when I discovered, I never would have guessed it. They report to me, I mentally get now that all is one, behind illusions. I mentally get that everything is actually universe showing up as form. That's not woo woo anymore. And I mentally get that I might be creating my reality, but I'll be damned if I can figure out how to start living it, other than getting the occasional good parking spot, or finding a quarter on the side. It's frustrating, right? I never would have guessed it. And so what we do at level five is we help people to move from the third and fourth paradigms when they're ready, into the fifth, which is, all is

• 36:27Speaker 02

  one, everything is energy, and I'm going to come at my life from a total acceptance that I might be creating my reality on a more expansive scale than I was conditioned to think is okay. I might be creating my reality on a scale that's beyond what the people around me accept, and I'm not willing to struggle and keep myself down, to avoid them thinking I'm woo woo and weird, like this crap ain't working, let me do what does. And the fifth paradigm is infinite possibilities. And in a way, the universe is more my body than something separate from me

• 37:11Speaker 02

  that I have to cajole, or wrestle with, or plead with, or find some manipulation through. So that's, that's probably enough. And then we see what Abigail would throw onto that. She's the one who comes in and again, kind of clarifies, simplifies, and makes acceptable this wild, seemingly woo woo stuff that I'm doing. Or, or a question you have, whatever, I hand the microphone over.

• 37:38Speaker 01

  So, in the interest of time, I'm going to fast forward a little bit, and say, could you talk about what is possible as someone in the spiritual game of business, when you're living from the and operating your life and your business, quote unquote, from the level five paradigm?

• 37:58Speaker 02

  You know, I can, and Abigail can't, I must, I must reverse the script here for a minute. What changed for you, Seth, from what you've applied so far, if you don't mind?

• 38:11Speaker 01

  I, I would be happy to, I would be honored to share. So, I have significantly, I don't know if I'm, I would not give myself the credit of living from level five twenty-four seven. I would say I am living in it much more than I ever was before I found you. And over the many years you and I have interacted together, when I am operating from level five, I have no stress. I'm having fun. Like, I am just in a wonderful state, good mood all day. And for example, today, there was a client who said, hey, our company bought out, we gotta, we can't renew our contract

• 38:53Speaker 01

  because we got bought out. And years ago, I would have freaked out. I would have pit in the stomach, oh my God, I don't want to lose that revenue. Oh no, can't they continue anyway? This is BS. Why are they doing this to me? Right? Because it's about me. Today, I was just like, congratulations, that's wonderful. And I said to my team, there's more, there's plenty more where that came from. Right? No stress at all, which is totally different experience than I used to have.

• 39:22Speaker 02

  Beautiful. So there's something I'll highlight in that, and then Abigail, whatever, whatever you got there. So this, this leads you, I, I think I'm very clever sometimes. And I came up with this thing that I'm pretty sure is fairly clever, that I call the ABC of walking consciously. Okay. And that is assume benevolence constantly. If, if I'm looking, okay, that client says, no. And I say, how is this the most beneficial thing that could have happened? That's what I end up finding. If I say, oh no, why me? Oh God, why? Now I'm in opposition. And since it's all ultimately me, and I'm in the place of being willing to find out how it's

• 40:05Speaker 02

  all me. So, Abigail, moving from the fourth paradigm to the fifth, and looking at where you were before.

• 40:15Speaker 02

  Seth's question, I hand it to you.

• 40:18Speaker 03

  And what's the saying, what's possible when you're living from this level five paradigm? And when you're running business from it, for me, I just, it's radically different. And I've told this story a little bit before in various ways in our level five world. Right before I found Brian, I had taken a year long manifestation course. And that was after studying everything in the entire world up until that. And I was like, okay, this one, this one is the one. It's, you know, it's got all these credentials, it has to work, it's clearly going to work. Yay. Spent $25,000 on it from my business, you know, it was specifically for business owners.

• 41:01Speaker 03

  So I'm like, here we go, we're getting out of this crazy roller coaster life. You know, so I plunked down that money. I had been creating more and more debt, more and more debt in the business. So that was like a terrifying move. After a whole year of digging in and doing every single thing in that course, nothing had changed at all in my whole life. And I said, there has to be some, there has to be a way. And that was right when I found Brian, I saw his ad. And the immediate understanding that I had from leaping into his work was the 100% personal responsibility element and how much of my power I could actually have that I didn't even know I had.

• 41:45Speaker 03

  And so now here I am at level five and every single day, living from this paradigm, I'm experiencing joy, fun. We hire people onto our team and they are those people who are amazing, who stick around, who love it, who are just giving their all and are deeply passionately into it with us. We are laughing, we're having joy and fun together on meetings. We get to do all these events with people where we're having the most wonderful people come to us for experiencing this work. We literally are living this level five paradigm on the team in our, in our business. And then getting to help business owners with that as well. And I would say for a business owner, you might not even have the slightest idea

• 42:30Speaker 03

  of what's actually possible from this paradigm. Because you just might not even be aware of how awesome it can get, having been in the others up until now. And that's something that we say a lot here, and I say a lot here is, I didn't know, I didn't know my whole entire physical body could be remade and I could feel completely, totally healthy after being in pain my whole life. I didn't know that my whole money existence could totally be exactly as I desire. I wouldn't have really actually allowed myself to even imagine those things. And so, living from the level five paradigm as a business owner who's experiencing all these things, it can all change, every single thing, all the stress can go away.

• 43:13Speaker 03

  You can have all the fun, the money, things can get solved. You can experience the time and freedom and play in your life that you actually desire. So the sky is literally not the limit, it's infinite possibilities when we do it this way. So that's what I would say.

• 43:29Speaker 01

  Beautifully said. Now, for those of you watching or listening, if you'd like to learn what a spell is, what the five spells from hell are that you're probably suffering from and don't need to, what life looks like when those spells get broken and you get to live the level five paradigm. Brian and Abigail, I believe you have a mini training for our listeners. Can you share more about that, please? Because it's an amazing gift.

• 43:53Speaker 03

  Yeah, absolutely. Brian, you have a start to that.

• 43:56Speaker 02

  Well, I'll tell you what, I'll throw one thought out. And that is, after working, okay, two thoughts. After working now with over 300,000 people and literally having, our testimonial, it's, we have too many, like, it's now in the tens of thousands of social comments and kudos that we've collected.

• 44:19Speaker 02

  There is a phrase, there's nothing more powerful than an idea whose time has come. And I take that very seriously, having studied philosophy and mythology, how these shifts come through the artists and the seers across times, right? And this returning to the awareness that all is one, everything is energy, is actually the single most practical, pragmatic thing someone can do. No matter how we're told, that's the luLu. And the minute that you do it, the minute you admit and accept the possibility of this idea,

• 45:04Speaker 02

  all is one, everything's energy, I have more say in the outcome of what goes on in my life and my world than I knew. I moved from these four paradigms into accepting the possibility that I'm creating my reality. It's just that simple, accepting the possibility that I'm doing it.

• 45:27Speaker 02

  This has, this led me to discovering these five spells from hell that virtually everyone is choking on. And I've been sharing this now for years. Abigail came in and created and discovered ways to take what I'm doing that looks like magic and turn it into simple, practical, step-by-step things. So for her to now say, you know, what this is and what the practice that we put together for them in the form of a mini, M-I-N-I, and mega training.

• 46:03Speaker 03

  Yes, exactly. Yeah, so I, I know from the experience of discovering Brian as a business owner and then going, wow, I really desire to have this in my life and be operating this way. I know what it's like to wonder about that and wonder how to do it. And to go, how do I live from this level five paradigm? How do I handle that core constraint of my paradigm and what we call spells here at level five? And the key first step for that is to become aware of what those five spells from hell are, so that you're no longer creating unconsciously from those spells. And when you're creating in your business unconsciously from those spells is when you get the 3 a.m. freak out and the stress and the money roller coaster and the stuff you don't want.

• 46:47Speaker 03

  So the first step to actually shifting that is to become aware of those spells. And then you're able to begin creating what you actually desire. So I know that's the first thing you guys are going to want to have. So we've created this mini training for you to find out what those are and immediately begin to have that shift. So we've created that for you and you'll be able to find it at levelfivementering.com/shark.

• 47:11Speaker 01

  Awesome. Again, it's an incredible gift. I would go through it more than once if I were you watching or listening. Levelfivementoring.com/shark. Go get it now. Brian, Abigail, thank you so much, not just for being on the show and for giving our audience this wonderful gift, but obviously for being a part of my life and my journey to live the level five paradigm.

• 47:34Speaker 02

  Absolutely, my pleasure, man.

• 47:37Speaker 01

  Thank you all for watching or listening. We will talk to you or see you next time.

• 47:42Speaker 04

  Why do so many businesses struggle while others seem to explode overnight? Do you wish you had the secret to this type of exponential growth? Now, I've scaled more than 20 businesses to over $100 million. And it's not just luck. In my new book with Mark Tim, Mentor to Millions, you'll learn the repeatable framework I use in all my business ventures for massive success. Order at kevinmentor.com and get over $1,000 in bonuses. Head to kevinmentor.com.