How MrBeast Handles Endless Hate & Still Impacts Millions of Lives

My life-changing annual event, The Summit of Greatness, is happening September 12 & 13, 2025. Get your ticket today! Jimmy Donaldson (MrBeast) sits across from me, and within minutes, he drops a truth bomb that stops me cold: "If my mental health was better, I wouldn't be as successful as I am." Here's someone who's planted 23 million trees, fed 42 million meals, and built a billion-dollar empire before age 30, yet rates his current mental health a 5 out of 10. This isn't your typical success story about balance and wellness – this is the raw, unfiltered reality of what it takes to change the world at scale. He reveals how 1,000 consecutive days of mastermind calls with fellow "freaks" transformed him from an awkward teenager with 8,000 subscribers into the most-watched human on the planet, and why the loneliness of extreme fame once had him hiding in airport janitor closets. You'll walk away understanding that greatness isn't just about individual achievement – it's about the conscious choice of who you surround yourself with and how that single decision can exponentially alter the trajectory of your entire life. Donate to #TeamWater today and provide clean water to someone in need for decades! MrBeast on YouTubeMrBeast on InstagramWatch Beast Games on Amazon Prime VideoIn this episode you will:Discover the mastermind strategy that took Jimmy from 8,000 to 420 million subscribers – and why surrounding yourself with obsessed people is the ultimate success multiplierTransform how you handle criticism by learning Jimmy's filter system that separates objective feedback from emotional noise (this mental framework will change everything)Break through the myth that relationships hurt productivity – hear how Jimmy's engagement actually improved his sleep and focus, proving love can fuel ambitionUnlock the hidden reality of extreme success and fame – from hiding in janitor closets to strategic police station visits, understand what billion-follower fame actually costsMaster the art of ethical business scaling through Jimmy's chocolate empire story – how he's proving you can build billion-dollar companies without exploiting child laborFor more information go to https://lewishowes.com/1806For more Greatness text PODCAST to +1 (614) 350-3960More SOG episodes we think you’ll love:Pokimane (Imane Anys) – greatness.lnk.to/1443SCThe Jonas Brothers – greatness.lnk.to/1794SCDeep Pocket Monster (Pat Flynn) – greatness.lnk.to/1777SC Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Lewis Howes?

  There was one main thing that is blocking you from reaching your full potential. And it's all because you're trying to do everything alone. And that's a big problem because real growth happens when you build a community. When you're in a room full of people who want to see you thrive, who supports you, becoming your best self. And if that's something you're looking for, then make sure to join me at the Summit of Greatness, live at the iconic Dolby Theatre in Los Angeles, down in Hollywood, September 12th and 13th. Because this year is a powerful lineup of incredible speakers and performers like Gabby Bernstein, like Dr. Tara Swart, like Brendan Burchard, Amy Purdy, and so many more inspiring surprise guests.

• 0:44Lewis Howes?

  You'll experience a couple of days of transformation and inspiration and deep connection with a community that actually gets you and wants to see you thrive. Tickets are selling fast, so go to lewishouse.com/tickets right now to get your seats. Bring your friends and family, and I can't wait to see you there at the Summit of Greatness very soon. Welcome back, my friend. Today, we have the largest creator in the world. His name is Jimmy Donaldson, but you know him as Mr. Beast. With over a half a billion subscribers on his YouTube channel alone, a billion subscribers on all of his platforms, hundreds of millions of views per video.

• 1:27Lewis Howes?

  Jimmy is using his platform to also plant trees, clean up oceans, feed millions, and now provide clean water to communities around the world. And that's one of the things that I appreciate the most about him is he's not only building massive, multi-billion dollar companies on the backend of his media empire, he's also doing it for good and serving communities around the world. And you can learn more about his current campaign at teamwater.org, where he's raising $40 million to give 2 million people clean water for decades to come. We made a big donation here at the School of Greatness, and I encourage you to make one as well over at

• 2:10Lewis Howes?

  Teamwater.org. And I sit down with Jimmy to go behind the scenes on what it really takes to build one of the most impactful brands on the planet. Also, with the success that he has, he has a lot of criticism. And I've never heard him talk about what he shares in this episode, about how he deals with the criticism to stay focused on his mission and also continue to give when people are constantly criticizing him at different levels in his career and his business. We go behind the scenes, process of creating viral content with global impact, and why philanthropy and business aren't mutually exclusive, and how to do both well. That and so much more in a very in-depth conversation here. If you're enjoying this,

• 2:54Lewis Howes?

  make sure to share this with a few friends that you think this would inspire as well. Subscribe to us over on Apple Podcasts or Spotify. And let me know what you think over on social media. We'll be sharing this out everywhere. So make sure to share this with a few friends. Also, our annual conference Summit of Greatness is happening in Los Angeles at the Dolby Theatre, September 12th and 13th. Make sure you get your tickets because tickets are selling out fast. There is limited seating. We have an incredible lineup of speakers. And if you are looking to take your business and your life to the next level, if you're looking to unlock some untapped potential that's inside of you, then this is the year to show up to Summit

• 3:38Lewis Howes?

  of Greatness. Some incredible magical surprises will be happening on stage. Make sure you get your tickets, Summitofgreatness.com. And I hope to see you very soon in Los Angeles. Okay, without further ado, let's dive into this episode with the one and only Mr. Beast. Welcome back everyone to the School of Greatness. Very excited for our guest. We have the inspiring Jimmy Donaldson, Mr. Beast is in the house.

• 4:06Speaker 01

  Thank you for having me.

• 4:07Lewis Howes?

  That was a good.

• 4:08Speaker 01

  Yeah, that had good echo and everything.

• 4:10Lewis Howes?

  Great start, man. I want to share a few things that you've done to really change the world in a powerful way.

• 4:16Speaker 01

  I'm gonna just close my ears. I don't like hearing people talk positively about me.

• 4:19Lewis Howes?

  This is what has been done online that I've seen of you. This maybe is different by now, but this is the stats. Over twenty-three million trees planted with Team Trees, with Team Seas, thirty-three million pounds of trash removed.

• 4:32Speaker 01

  Yeah.

• 4:32Lewis Howes?

  With Beast's philanthropy, over fifty million pounds of food, forty-two million meals, seven point seven million people fed. Many other things that you've done to help people through that. You have over four hundred and fourteen million subs. By the time this comes out, it's probably four hundred and fifty million subs on YouTube. And with Team Water, you are aiming to raise forty million dollars to bring clean water access to two million people around the world for decades to come.

• 4:59Speaker 01

  Yep.

• 4:59Lewis Howes?

  And you do so much good in the world. And yet you get criticized so much as well.

• 5:04Speaker 01

  Oh, you're just jumping right into that.

• 5:06Lewis Howes?

  And I, and I read a tweet of yours, I think it was maybe a week or two ago, that said, you know, something along the lines of, there are tons of people that will never volunteer for anything, that will never donate a dollar, and yet they still criticize me for all the good that I do.

• 5:20Speaker 01

  Yeah.

• 5:21Lewis Howes?

  How does it make you feel to know that you are literally changing the world through resources, time, money, attention to serve humanity? And yet people still criticize you.

• 5:33Speaker 01

  Yeah, man, that's a, that's a fun one to start off on. I mean, the, the more I, I think about it, the, the thing is, uh, my audience is so big, like we get a hundred and fifty, two hundred million views of a mainstream video, which when you think in terms of humans alive, you know, there's eight billion humans, one percent of that's eighty million, like more than one percent of people on the earth, you know, are watching every single video we make. And so it's, uh, it's impossible at this scale to make a piece of content that, you know, um, a hundred million people will all conventionally be like, this is perfect because there's different cultures, different languages, people are raised differently. So it's more what I look at is like, what of the, what is the percentage of that hundred million that are happy with what I do versus mad?

• 6:13Speaker 01

  And like, you know, if ninety-nine point five percent are like, this is amazing and they're on board and, you know, it inspires them to go do good. But it only half a percent are like negative. Well, because my audience is so large, that half a percent is larger than most people's online following. So it can seem really loud, but in the grand scheme of things, it's like, oh, when you Yeah, percentage wise, it's really not that big of a deal.

• 6:31Lewis Howes?

  Right.

• 6:32Speaker 01

  I think at the start, like, one of the big ones is we helped a thousand blind people see again. Through cataract surgeries and we did it all around the world and people are very vocal about that. For whatever reason.

• 6:43Lewis Howes?

  They didn't like it.

• 6:43Speaker 01

  Well, they're just like, well, why don't you help them off camera? And I was like, well, we use the videos and the brand deals and ad revenue to do it. Like, I mean, if I didn't make a video on it, we just wouldn't be able to do it. Cause that's, you know, over the course of our channel, we spent, you know, tens of millions of dollars on helping people. And so, and most people, after I said that, they're like, oh yeah, that makes sense. And then you have, so it's just looking at it from a percentage standpoint, that helps, but it's still like, kind of funny at the same time. But I'm just gonna do it. I mean, even if 50% of people complained, I mean, it's just like.

• 7:11Lewis Howes?

  You'd still do it.

• 7:11Speaker 01

  Yeah, why not?

• 7:12Lewis Howes?

  Does it affect you in any way when you see it? Or are you just like, it's part of the game, I understand it and I'm gonna keep doing my thing?

• 7:18Speaker 01

  Well, to be fair, not all criticism is invalid. Like, sometimes people would be like, you know, you make these videos on helping people, but you don't, uh, this is what I used to get back in the day. But you don't really give the viewers that act like a way to go further on and do more. And like, that is a valid criticism. So now we try to, you know, direct them towards like, here's how you could actually do help. Like, we just recently did a video, we gave 2,000 people prosthetic legs that didn't have legs, so they could walk again. And in the middle, we did a whole segment about how you, if you know someone who grew out of their prosthetic legs, which is pretty frequent. Like, if you get one at a young age, you know, through puberty, you're going through multiple different ones. And then people just don't know what to do with the old ones. And there's a clinic who literally takes recycled prosthetic legs, fixes them up, which is like dirt cheap. And then gives them to the poorest of people who can't afford one. So something that would have cost someone $5,000, they can now get for like a hundred bucks.

• 8:02Speaker 01

  Cause it was just something that someone was gonna throw away. And so like, that was an example of like, here, we're helping people. And then we're also telling the 100 million people watching how they could help. And, um, you know, I mean, it seems obvious in hindsight, but that, but that was a version of people saying things and I applied it and it was a net positive. So, you know, it's, um, just, that's really what you have to do is like, when you get a bunch of criticism, if, if you're at my scale, you just look at it. Majority of it is just gonna be people hating, cause, you know, people are miserable in their own life, they're just gonna complain. And so if, if someone leaves a comment like. You know, you should kill yourself. This sucks. Do you even put effort in? That's not an objective comment. That's like a thing that you should read and just be like, okay, like delete. That was worthless. But if someone is like, hey, here's some ways I think you could improve, or some way you could have, you know, helped people in this situation better, blah, blah.

• 8:46Speaker 01

  That's like an objective comment, which of the bucket of hate comments is going to be a very small percentage. And those are the ones you look at and you're like, you know, is there truth to this? Yes, okay, consider. If not, throw it out and then you just move on.

• 8:56Lewis Howes?

  Yeah, yeah. So you, you look at some of the criticism or the feedback and you apply it if it's relevant.

• 9:02Speaker 01

  Yeah, I look at all of it with that angle. And like, cause like, at the end of the day, I will never say my videos are perfect. You know what I mean? There's, none of us are perfect. Even your podcast probably has ways it could be better. So it's, uh, there's no reason not to.

• 9:13Lewis Howes?

  Hundred percent, yeah. So you don't take it personally then?

• 9:15Speaker 01

  I will. That's the, back when I was younger, yes, because I've been doing this.

• 9:19Lewis Howes?

  Every comment you're like, I worked so hard.

• 9:21Speaker 01

  Exactly. Yeah, when I was, yeah, I started when I was 11. I'm 27 now. So in my teenage years, like, even if someone said something that wasn't objective, like kill yourself, your videos suck. That would hurt. Like it would hurt a lot. You know, I'd be like, man, I, I would think like I put, you know, 50 hours into this and no one else is doing things like this and it would hurt my feelings. But then, you know, after you get that millions of times, it's like a muscle. Like your brain kind of gets used to that stuff and you're just like, I'm just like so numb to it. You could leave the nastiest comment on my YouTube video about me. And it's like, my brain's just like, it's not objective delete and I just move on. Which part, part of that is I've just been exposed to it for, uh, yeah, I've been doing this for more than half my life. So I've just been exposed to so much of it. And the other part is you just eventually realize like, it just is pointless. Like it, like, you know,

• 10:05Speaker 01

  you're never going to make everyone happy. And so you just figure out where the line is. And if you're content and happy with it, and majority of people who watch it are happy with the piece of content you put out, what else can you do? You know, I mean, you'll go crazy and quit if you try to make everyone happy.

• 10:17Lewis Howes?

  For the younger creators who are, who look at you as an inspiration, because millions of people do, probably billions of people do, and who want to be like you or want to create their own YouTube channel or create content in some way. What advice would you give to them if they're getting lots of negative criticism? Or if they're getting personal attacks about the way they look or the way they speak? Maybe not just, "You're an idiot, die," but like, "Oh, you look ugly."

• 10:39Speaker 01

  Yeah.

• 10:39Lewis Howes?

  Or "You sound like a dummy." Like, what advice do you have?

• 10:41Speaker 01

  I'm the perfect one for that, because when I was a teenager, I had horrible acne. I mean, I still have some acne scars on my forehead from it, because no one told me not to pick my pimples. In hindsight, don't pick your pimples. It's obvious, but no one told me that. I had horrible acne. I was so awkward. I couldn't speak in coherent sentences. I mean, it's a miracle that I'm the number one YouTuber in the world. If you look at 15-year-old me, no one on the planet would have ever guessed I'd even be 1%.

• 11:04Lewis Howes?

  That's gonna be the guy.

• 11:05Speaker 01

  Yeah, it doesn't make any sense. So, I mean, truthfully, it's just, you can't be someone you're not. But you also are who you hang around. And so as I've hung around more normal humans and less data nerds, I've learned how to form a sentence and not just speak in retention charts, which, you know, because at that point in my life, everyone I was around was just hardcore studying YouTube and studying thumbnails. And now, you know, because I have hundreds of employees, I have more exposure to people who actually go outside and live normal lives. And so I'm more up to date with certain things like that. So, but yeah, usually, like, do what you can. Work out, get lean. You know, for me, with the acne, I took Accutane. And then once you do what you can, I mean, it just is what it is. You know, like, my teeth could be better, or my hair, you know, like, whatever. There are random things that could be, but at that point, just ignore it.

• 11:50Speaker 01

  Because there's nothing you can really do about it.

• 11:52Lewis Howes?

  Is there any strategies you had around navigating either the mental or emotional side of the critiques? Like, that you would give to younger audiences? As opposed to just get jacked, get lean?

• 12:02Speaker 01

  Yeah, no, it's what I was saying earlier. It's just, is it objective? And is it something in your control? Then, yeah, consider it. But, you know, most criticism's not. And you just have to learn to filter it out and ignore it. Like, that's just the big part. Like, it was, and it's easier said than done. It took me probably close to a decade to form that mental toughness. But, like, you should be able to read a non-objective comment like, "I hate you. You suck," and just feel nothing in a perfect world and move on. Because having an emotional reaction to that does nothing for you. You know what I mean? And like, fine, if you have theoretically, you know, if you're getting 100,000 views a video, then you're Getting 300 negative comments, right? Assuming you make a good video. Yeah, then of that 300, filter out the 250 that are probably just bullshit. And then the 50 that are actually objective, consider them.

• 12:46Speaker 01

  Because yeah, no, no video is perfect. And there's lots of, you should take from both sides of the spectrum. Your most hardcore fans that love you, you should see what they have, which is probably going to be something more like, hey, we want more personality. Things like that people who like you would say. And then you should also take feedback from the people who hate you the most, because they still have pretty valid feedback quite a bit of times that, you know, people who don't watch you every single time, might have a different viewpoint on your videos.

• 13:07Lewis Howes?

  Yeah. Speaking of criticism, again, you get a lot of it. And I think it's something that a lot of people struggle with just in their personal lives, whether it's online or their friends or people.

• 13:16Speaker 01

  It's funny because people, a lot of your audience isn't going to know who I am. They're going to think like, everyone hates me.

• 13:21Lewis Howes?

  No, no, no, no, yeah. It's a very small percentage, but I know you talk about it like, I do all this good, but people still criticize me, right?

• 13:27Speaker 01

  Yeah, I just threw that tweet out on a whim, but yeah.

• 13:30Lewis Howes?

  But I think it's valid though, because you're calling out people that, critics, no one ever built a statue for a critic. I think that's a quote or something. It's like.

• 13:37Speaker 01

  It's a good quote.

• 13:38Lewis Howes?

  And it's also, critics usually aren't creators. Because I remember when I wrote my first book 10 years ago. I remember how hard it was. And I put it out there and I got a few like negative reviews. And I was like, who are these people? And you go and research them and you realize they're not doing the thing they want to do.

• 13:56Speaker 01

  Yeah.

• 13:56Lewis Howes?

  So they're upset, frustrated. They want to do the thing you're doing, but they're not doing it. So most creators are not critics of other creators. You're usually like, okay, maybe I don't like the person or you have a rivalry or something, but you're not going to be negatively sending comments.

• 14:12Speaker 01

  Yeah.

• 14:12Lewis Howes?

  You're going to be like, all right, he's working hard or she's.

• 14:14Speaker 01

  I don't know, I'm pretty critical of my creative friends. Every time they upload a bad video, I call them, I'm like, bro, you're better than this. What are you doing?

• 14:20Lewis Howes?

  That's positive feedback. This is not like some troll, and you're not a troll.

• 14:23Speaker 01

  Yeah, it's not, hey, what the, you're lazy.

• 14:25Lewis Howes?

  Yeah, yeah, yeah. You're, you're supportive in your criticism, right? There's a lot of people that just won't show their face with a criticism.

• 14:33Speaker 01

  Yeah.

• 14:33Lewis Howes?

  And they're not doing the thing they want to be doing. And my, my question for you is.

• 14:40Lewis Howes?

  What impacts you more? Other people criticizing you or your own criticism of yourself?

• 14:46Speaker 01

  Uh, other people, Chris? Well, I mean, at the end of the day, like, I am my biggest critic. Like, that's why the videos are where they are, because I hold them to the highest bar in the universe, higher than any other creator. And I think, I like, I'm weirdly, I enjoy reading a bunch of criticism. Like, once I filter down the objective ones, I try to, you know, see if there's anything I can derive from it. But at the end of the day, like, I'm not gonna change anything just because I see one comment about it. I, it's more, is it, is it inspiration of something I never thought before, of before? And once I start thinking on it, do I actually think they'll make the content better? Or prove me as a person or whatever? And that's why I apply it. But even if you, you know, 10,000 people left the same exact complaint on a video, I wouldn't change anything unless I wholeheartedly agreed with it.

• 15:27Lewis Howes?

  Gotcha, okay.

• 15:28Speaker 01

  Yes.

• 15:28Lewis Howes?

  You're a bigger critic than anyone else.

• 15:30Speaker 01

  Oh, yeah.

• 15:30Lewis Howes?

  Because you're like, okay, gotcha.

• 15:31Speaker 01

  Yeah.

• 15:32Lewis Howes?

  And do you feel like you've made it with 400-plus million subscribers and all the impact you've made?

• 15:37Speaker 01

  No. But because I'm 27 and every year we're making better videos and stuff. So, I mean, there's no doubt in my mind when I'm 37, 47, and 57 will be, you know, exponentially better than we are now.

• 15:49Lewis Howes?

  There's a video you have almost 10 years ago.

• 15:52Speaker 01

  Yeah.

• 15:52Lewis Howes?

  When you were...

• 15:53Speaker 01

  Oh, did you see my tweet about that? Yeah. Wait, can I explain this one?

• 15:56Lewis Howes?

  Yes.

• 15:56Speaker 01

  Yeah.

• 15:56Lewis Howes?

  I have the video too.

• 15:58Speaker 01

  Oh, well, you have...

• 15:59Lewis Howes?

  I think the one, well, I have the video...

• 16:00Speaker 01

  You have "Hi Me in 5 Years." So, so when I was 17 years old, to everyone listening, I just like got home after history, or I was studying for a history test, bored out of my mind. I, I hated school. I hated it with a passion.

• 16:12Lewis Howes?

  Me too.

• 16:12Speaker 01

  My mom's like, "Go in your room and study," and locking me in there. And I just was like, you know what? Uh, I, I turned my phone on and I recorded a video and I said, "Hi me in a year. On this YouTube channel in a year, I think I'll have blank subscribers." Then I hit "Stop Recording," and I hit "Record," and I was like, "In five," like, "Hi me in 5 years." And YouTube has a feature where you can upload a video and schedule what date it goes live. So I uploaded this video.

• 16:34Lewis Howes?

  You scheduled it 5 years?

• 16:35Speaker 01

  Yeah, private, and it scheduled it for exactly 5 years from that day later. And in that video, I'm like, "Hi me in 5 years," and I tried to predict how big the channel would be. And I was way off on that one. And then...

• 16:45Lewis Howes?

  You had 8,000 subscribers at the time.

• 16:47Speaker 01

  Yeah.

• 16:47Lewis Howes?

  You're like, "I hope I have a million subs."

• 16:48Speaker 01

  Exactly. Something like that's what I said in the high me in five years. And so it that and I'm 27 now. I did this when I was 17. It's been nine years and 10 months.

• 16:57Lewis Howes?

  Almost, almost 10 years.

• 16:58Speaker 01

  Yeah. So two months and high me in 10 years will go live. So when I had eight thousand. Yeah. When I had 8,000 subscribers, I'm in my room, talking to my phone. I look like a little child. I don't have a beer. Cause my.

• 17:09Lewis Howes?

  You're sitting down on the ground. There's like a desk behind you.

• 17:11Speaker 01

  Exactly. It's like a wooden shelf behind me. And I'm 17 years old, still in high school, 8,000 subscribers. And I'm like, hi, when you see this video, it's 10 years in the future. And here's how many subscribers I think I have. And that goes live in two months and I have 420 million subscribers now. And I tried to predict when I had 8,000.

• 17:28Lewis Howes?

  What do you think?

• 17:29Speaker 01

  Oh, I, I, I haven't watched it yet, but I know it's way off. Yeah, there's no way.

• 17:32Lewis Howes?

  As you said, I hope I have a million in four years. You're like, I really hope I have a million or five years, right?

• 17:36Speaker 01

  Yeah.

• 17:37Lewis Howes?

  What did you have at in five years? Do you remember?

• 17:40Speaker 01

  No, I have no clue. It was probably like 20 million.

• 17:43Lewis Howes?

  Five years ago.

• 17:44Speaker 01

  Yeah, 20, five years ago is when we did team trees, which was 20 million trees to hit 20 million subscribers. So yeah.

• 17:48Lewis Howes?

  Wow.

• 17:49Speaker 01

  Yeah.

• 17:49Lewis Howes?

  So you were like 20 X what you thought you would get.

• 17:52Speaker 01

  Yeah.

• 17:52Lewis Howes?

  In five years. What do you think you said in 10 years? Five million?

• 17:55Speaker 01

  Yeah, I probably said something like, I hope I'm just doing it as a job. You know?

• 18:00Lewis Howes?

  I remember. Yeah, yeah.

• 18:00Speaker 01

  Yeah.

• 18:01Lewis Howes?

  You said that in the first video.

• 18:02Speaker 01

  Yeah, that was like a big thing for me. It's like, you know, I had 8,000 subscribers. You're just, yeah. At that point, I was about to graduate high school and everyone's like, what are you doing? And I'm like, a YouTuber. And they're like, you're crazy. What is wrong with you? My mom is like losing her mind, thinking she just wasted her life raising me. Everyone around me is like, what is this deranged pimple freak doing? Like, there's no shot. He's gonna be a YouTuber. And like, uh, so it was more, I just wanted to be a YouTuber. That was, at that time, that was all I wanted, because I was like terrified to get out of high school and then.

• 18:30Lewis Howes?

  Wow.

• 18:30Speaker 01

  Not make money, you know?

• 18:31Lewis Howes?

  Wow. If you could go back to right before you shot that video 10 years ago. And you could sit down in front of your 17 year old self.

• 18:40Speaker 01

  Yeah.

• 18:40Lewis Howes?

  On the ground was like the, you know, little desk behind you and a history test the next day.

• 18:45Speaker 01

  Yeah.

• 18:46Lewis Howes?

  And if you could give three pieces of advice to your 17 year old self.

• 18:50Speaker 01

  I know what the first one would be.

• 18:51Lewis Howes?

  What would it be?

• 18:52Speaker 01

  Uh, buy Bitcoin and hold it up. And have the wallet locked until 10 years later? Yeah, crazy.

• 18:58Lewis Howes?

  Making money right now.

• 18:59Speaker 01

  It was probably like a thousand bucks back then. Imagine, well, I didn't have any money, so I wouldn't have been able to. Um, but yeah, I would just, uh, well, I would take that time to give myself advice, which is just like.

• 19:08Lewis Howes?

  That's what I'm saying. What would you say advice to your younger self?

• 19:10Speaker 01

  It's, it'd be similar to what I tell a lot of younger creators and entrepreneurs is like, whatever timeframe you think it's going to take to achieve something, it's probably going to take three times longer. You know, and so if you think it's going to take two years to hit a million subscribers, it's probably going to take like six, seven, eight, nine.

• 19:23Lewis Howes?

  Unless you're Mr. Beast.

• 19:25Speaker 01

  No, even for me, I started at 11. It didn't happen until I was in my twenties, uh, or whatever, 19. And so it's just, uh, that's why like Steve Jobs says, you gotta love what you do. And that's like, yes, you can think of, everyone always like points to a little outlier who did it in a year or whatever. But if, and statistically, you're not going to be that outlier. And so it's just going to take you a very long time. And if you're just not deeply in love with what you do, you're going to quit before you achieve it.

• 19:46Lewis Howes?

  Okay. So that's the first thing. I like that.

• 19:48Speaker 01

  And that's, that would be the advice I give to people. Um, and for, I mean, it's what I ended up doing, but I would just be like, yo, just, you know, the only way to improve is just to keep doing it. So the more videos you upload, the smarter the people you surround yourself with, the better you'll be. I didn't meet other freaks that are obsessed with YouTube till I was like 19. So like when I was 17, 18 or 11 to 18, I was basically just like, I didn't have anyone to talk to about it. It was pretty brutal. Um, and I like to tell this story because, you know, if parents are out there or younger kids hear this, it's like, yeah, it, when you love something deeply and you devote your life towards it and no one else around you does, you feel like a freak. You feel like an outcast and you, you know, it causes a lot of self doubt that's not really needed. And, you know, and your parents telling you you're wasting time, everyone's telling you you're wasting your time. And it makes it, you know, very tempting to just quit and do other stuff, but nothing makes you as fulfilled with that.

• 20:33Speaker 01

  And like, it's just your environment, like, cause the second I got around, um, I, I ended up bumping into like these three other guys online, um, that had similar subscriber counts as me when I was 18, 19. And I mean, that was, that was it. Like I went from people literally asking me if I was mute because I talk so little and, and like them saying, shut up. All you do is talk about YouTube and what's wrong with you, be realistic, blah, blah, to, we literally had a mastermind call every day for a thousand days in a row.

• 20:55Lewis Howes?

  That's cool.

• 20:56Speaker 01

  Yeah. I told this story on Joe Rogan. People don't believe me. I get tons of messages like, you didn't do that. But yeah, we, I met these other guys and for once in my life, like I could talk to them. We no joke like had a Skype call for 18 hours. And I went from like not being able to hold a five minute conversation with a human to being able to talk with guys for 18 hours straight about, you know, studying retention charts and studying why certain videos did well and looking at, hey, these are the 50 best performing videos last week. What did well about them? Why do people click videos? And we, we could, the only bottleneck was sleep. Like if it wasn't for sleep, we would probably talk for a thousand hours straight. You know what I mean? And so, and we did that every single day for a thousand days in a row. And we didn't drink, we didn't do drugs, we didn't talk to women, sometimes not by our own choice, but we didn't.

• 21:36Lewis Howes?

  They didn't talk to you guys.

• 21:37Speaker 01

  Maybe it was women didn't talk to us, but I, um, but yeah, and we were just like locked in every single day. And we all had around 10,000 subscribers, but then we all hit a million subscribers within the same month. So it's like, this shows the power of like helping each other.

• 21:51Lewis Howes?

  I tell people all the time, and I've been a part of masterminds for over a decade, that when you can be around other like-minded people, especially when you feel like you're the outcast, whether it be in your family or in your community or like the industry you're in and no one understands you.

• 22:04Speaker 01

  Exactly.

• 22:04Lewis Howes?

  Find two, five, 10 people that are doing a similar thing and grow together.

• 22:09Speaker 01

  Your happiness levels will skyrocket. Everything will skyrocket in your life because it's like, it's, it's just everything from your happiness to your fulfillment, to your growth in that subject that you're obsessed over. It's just, it's way more fun to work with other people. I don't like working alone. I like to work with other people, but also, you know, if with us, you know, we had four, five, it depends on the time of the year, people in it. And you know, a person C, you know, makes a breakthrough in their videos, he now teaches everyone else and you're growing together and you're going exponentially. Like one of the like more relatable stories is like, there was a month where a guy named Jay made a hundred fifty thousand dollars. He had some videos blow up and you know, to us like 19, I'm a college dropout. I mean, I didn't even really go. I went for two weeks to a cheap community college because my mom said, go to college or move out the house and have enough money to move out.

• 22:50Speaker 01

  So I went for two weeks and then I just lied and I was making videos in the parking lot and you know, I just had to move out before she got my report card because it's all zeros. And so I'm a college dropout. Another guy was a high school dropout. Another guy was a college dropout. Another guy just graduated high school and parent gave up on him. Another college dropout. So we're all just like all in, living and breathing this, you know, it's this or we're working at McDonald's. You know what I mean? Like that's the mindset and you know, and one of those guys makes a hundred fifty thousand. In a month and I was probably making fifteen grand, the rest were making ten, twenty grand. And it's, it was just so inspiring to see like, that's possible. And then like to work with them to figure out, why did these videos do so well? Like, cause you can see like, how many people click on a video every minute. And he was getting, what was, it was a two million views in an hour. So it was like, thirty thousand people a minute. It was like five hundred people a second were clicking on this one video.

• 23:36Speaker 01

  And we're just staring at it on like, he's screen sharing on Zoom and we were so mind blown. But that opens your eyes to like, what's possible. And I see that. And it's like, okay. I mean, he's no smarter than me. I actually literally know everything he knows. So like, why can't I do that? And then everyone in the group starts to think like that. And you think bigger and then someone makes two hundred fifty thousand dollars a month. And it like, helps expand your mindset. It just in every way. But I also, I think masterminds are more effective when it's not like this scheduled thing that everyone has to show up for. It's just, when it's just, you meet up, yeah, it's just like, these are a bunch of freaks of nature that are just being freaks that work on something every day. And they talk to you because they have no one else to talk to about it. You know what I mean? And I think those are the best kinds. Not a, hey, it's Tuesday at seven P M. All right, it's eight thirty. We're wrapping up the mastermind. Did everyone get a chance to speak? You know, so.

• 24:20Lewis Howes?

  But you believe in the power of masterminds or having a shared group of people, adding value to one another, sharing your secrets.

• 24:27Speaker 01

  I would go as far as saying like, if I never met those guys and did that thousand days in a row, like, instead of four hundred and twenty million subscribers, I'd be on like, probably twenty million. Like, it's that marginal of a difference.

• 24:36Lewis Howes?

  Wow.

• 24:36Speaker 01

  Yeah.

• 24:38Lewis Howes?

  I'll take twenty million.

• 24:41Lewis Howes?

  But it's still like, yeah, you, you really had leaps and bounds.

• 24:44Speaker 01

  Yeah.

• 24:44Lewis Howes?

  Because of the collaboration of the group, sharing ideas, learning from each other, being inspired. And I'm hearing you say without a shared mastermind, a collective mindset of helping one another, you wouldn't be as far as you are.

• 24:57Speaker 01

  Yeah.

• 24:58Lewis Howes?

  And that takes a specific mindset from you because most people don't want to share what they're learning. They want to guard their secrets. And that's something you really do well. And I want to acknowledge you, Jimmy, is you're talking about it, whether it's on podcasts, you're creating videos, content about it. You're sharing your secrets. But you can give it all away, but it's so hard to do.

• 25:17Speaker 01

  Yeah.

• 25:18Lewis Howes?

  And then it's like people, they still have to do the work. A lot of people aren't willing to do it.

• 25:22Speaker 01

  Yeah, well, I have a lot of opinions on that, too. I, I mean, this works better in our industry as opposed to like if you're a software developing company and you give away the secrets and now someone just copy your code. Like, obviously, it's not as ideal, but in terms of creating content, I see other content creators as collaborators, not competitors. And I think the more you help other people in our specific industry, they'll also help you back. And the thing is, there's like, I think YouTube Shorts, just like the vertical videos are getting 200 billion views a day now. So it's whatever, 6 trillion views a month. And long forms getting trillions, a bunch of, there are so many tens of trillions of views a year on YouTube that like me helping you improve your YouTube channel and how many views do you get a year?

• 26:00Lewis Howes?

  A year, I don't know, maybe 15, 20 million a month.

• 26:02Speaker 01

  Yeah, so if you're getting 120 million a year, even if I, a thousand extra YouTube channel viewership, that has zero impact on me. Literally, there's 100 trillion views to go around. There's, it doesn't matter. So that's like, once you like fully internalize that mindset and you're truly giving to other people, I find it like people usually, you know, if I ask them a question, they'll be kind of guarded. And then I'll just go through and just give them like 10 years worth of advice and just help, help, help. And then, you know, now all of a sudden they're like, oh, okay, that's how it is. I'll help you too. It's like, great. And you develop that relationship with hundreds of people and then you just constantly, you just always got to make sure you're giving more than you're taking. And as long as you do that, like, you're good. And you'll get so much more information just coming into you.

• 26:38Lewis Howes?

  I've always been of that mindset is how can I give first? How can I add value? How can I serve someone's pain or problem or help them solve something? And really don't ask for anything. If they want to give back, cool, but just try to give it first. And so I love that mindset of you.

• 26:53Lewis Howes?

  I'm curious, do you, so you believe in masterminds or collaboration?

• 26:57Speaker 01

  Of course.

• 26:58Lewis Howes?

  Do you visualize or believe in manifesting the results you want to create from videos in the future or the businesses you want to build? Do you believe in kind of the power of manifestation?

• 27:07Speaker 01

  I would frame it differently. I would just say I'm so obsessed, it's all I think about, it's all I dream about. It is my life, it is my reason on the planet, it is all I really care about. So, I don't know, I don't really manifest. It's just who I am, is I'm just always thinking about.

• 27:20Lewis Howes?

  You are manifest.

• 27:21Speaker 01

  I guess, I mean, I am always in my mind, two to three years in the future. Like sometime, like when we.

• 27:26Lewis Howes?

  You're visualizing the future.

• 27:27Speaker 01

  Yeah, but I'm not doing it because I'm manifesting, I'm just doing it because it's just how my brain's wired. And I can't, like, what else am I going to think about?

• 27:34Lewis Howes?

  When you're making either, you know, an outline for a video, whether it be in your minds or written, or however you're doing it.

• 27:41Speaker 01

  Yeah.

• 27:41Lewis Howes?

  And you're pre-planning the production for it, whether it be just an idea, or actually mapping it all out, or however you do this. Are you visualizing the results of the people that you want to see watching it around the world? Are you visualizing the number? Are you visualizing how many people it reaches? Or how much you you raise for donations? Are you visualizing that?

• 28:00Speaker 01

  Yeah, well, and if it's a, not every video is a fundraiser. Obviously, for Team Water, what we're about to do, yes, like the donation conversion is very important because every dollar is literally a year of clean drinking water for someone in need. But for the typical video, honestly, the main thing, here's the, everything you just said there, like the amount of people it reaches, impact, all these things, really comes down to, do people enjoy the video? Because i- if if people don't watch and enjoy the video, then it just doesn't get served. And so YouTube's algorithm is actually very great at incentivizing you just to make the best content possible. So really, all I do is I just look at, how do I make the greatest videos possible? How do I make a video that people will watch? And at the end, they'll feel satisfied, they'll feel fulfilled, they'll want to watch another one of our videos, and they'll be like, that was a good investment of my time. Because the only way you get 200 million views a video, which is what our videos do on average in the first 365 days.

• 28:45Speaker 01

  But they go, they they do more than that on average in the first three years. That's just in the first year.

• 28:49Lewis Howes?

  Is that just the main channel or?

• 28:50Speaker 01

  Just the main channel, yeah. No, our philanthropy channel is like 7 million videos.

• 28:54Lewis Howes?

  But I mean, like, all the different languages, all the other channels as well.

• 28:58Speaker 01

  Well, we now we do all the dubs on one. But to finish that train of thought, it's, the only way you get 200 million views of videos is if one day you're getting a million views of video. And you you you establish the habit in their mind that when I click on this channel, I always enjoy it. When I click on a Mr. Reviews video, it's a great experience. They under-promise, over-deliver, it's always good, it's always high quality, there's always a lot of effort put into it. And then, next thing you know, you're doing 10 million views of video. And those, but like, if you're constantly churning viewers, you're never going to get that exponential growth. So you just need people, every single time they click on a video, to have a great experience. And that only comes if you're making the greatest videos possible. So really, it just comes down to make the greatest videos possible. And the people who have been watching will keep clicking every time because the last 20 experiences have been great. And you, you like, people, when you're considering what to watch, you factor all these things in. Whether you realize it or not, when you're hovering.

• 29:43Speaker 01

  On it and you're like, do I want to watch it? Like if your last 20 times you clicked on that channel, you were like, that was a great experience. You're gonna click on the 21st. And the more you reassure them that it's a great experience, the faster they'll do it. Like there are obviously tons of people who have watched 100 Mr. Beast videos. They don't even think, they just see Mr. Beast click because they're always happy when they do. And like all it takes is one bad video to destroy that trust. Now it's like, ooh, is this one of those bad videos or is it one of the good ones? Because I kind of like this other YouTuber. I don't know if I want to take the risk. So you just don't give them, like there is no risk every time you enjoy it. And so, yeah, greatest video possible.

• 30:15Lewis Howes?

  Are you, when you're in the editing process, are you thinking to yourself, oh, this isn't good enough? We have to change it more?

• 30:22Speaker 01

  Of course.

• 30:22Lewis Howes?

  Or do you pre-edit and you're just like, I know this is going to be the result?

• 30:26Speaker 01

  Well, I mean, when I, yeah, when, um, when I was younger, more of the pre-edit stuff. But the thing is that's, that's interesting is as, you know, um, I've just become more of a business person because, you know, my teenage years, I was just studying content creation, but that doesn't really translate well into running a multi-hundred person company, obviously. I, you know, I, it just clicked in my head and it's obvious now, but in hindsight, when you're 21 with no mentors, you're just making it up as you go. It's not as obvious that, you know, an editor who spends 100% of their time editing and has lived and breathed editing their whole life, is obviously going to run circles around me when I can only spend 15% of my time. Even if we were apples to apples, same skill level, he could still spend, or she, seven times more time than me. So, um, yeah, it's, it's more trusting in the great people we hired.

• 31:09Speaker 01

  And like, we have editors that are just actually better storytelling than me. Like they just are because they study it all day. They watch a lot of movies that they study storytelling. They like, you know, my idols are more entrepreneurs. Their idols, it's going to be Steven Spielberg, it's going to be Christopher Nolan. It's going to be directors, you know? They're going to list directors I've never even heard of, you know? And so like, obviously they run circles around me. So it's been like, it just depends what year in my life you're talking about. The younger I am, it's like, yeah, I'm micromanaging. I'm visualizing the edit and things. And the older I get, it's like, you know, this is what I think is great. Here you go. But, you know, if you can put the footage better, together better, like do your thing.

• 31:42Lewis Howes?

  So is it more of a, you know, because I've heard you talk about data and analyzing retention and charts and all these things?

• 31:48Speaker 01

  Yeah.

• 31:48Lewis Howes?

  And obsessing on 18 hour Skype calls or Zoom calls about retention with people?

• 31:52Speaker 01

  Well, this is pre-Zoom. This is Skype.

• 31:55Lewis Howes?

  So I've heard you talk about data and kind of the, the science of it.

• 31:58Speaker 01

  Yep.

• 31:59Lewis Howes?

  How much of your process now is around data and science versus art and creativity?

• 32:04Speaker 01

  Yeah, well, that's a great question. And this is what is crazy. YouTube's algorithm, it does such a good job at just giving people what they want is like, the more you study the data, the more it just tells you, make videos people want to watch. And so you, it's, I've said this a bazillion times, so my fans are gonna be like, oh, he's saying it again. But the more you study YouTube algorithm, the more you realize I should be studying mass, you know, psychological behavior, like I should be studying humans and what they like. The algorithm just rewards them what they want to watch or gives them what they want to watch. So it's like, it's more just looking at our past videos and seeing like, what are the things people found funny? What are the people, things people liked? What are, what is the bright pacing where people enjoyed it? And didn't think it was too fast or too slow. And it's just like, it's that. And then, cause you can, so you use the data to come up with what are the confinements that like people like?

• 32:49Speaker 01

  And then you, the team and, you know, it used to be me. Now I have a lot of people who help, you know, the team, experiments, how do we be creative and like, you know, level up and do the storytelling within these confinements? Cause we know, like theoretically, people don't want to watch a two hour long video. No one's coming to YouTube. Most people aren't coming to YouTube to watch a two hour long video. They also don't want to watch a five minute video. So you, we know like, hey, the video is probably, especially right now, over 50% of US watch time on YouTube is on television. People on television, so like, we used to make 12, 13 minute videos when it was more phone heavy. But people on television, they don't want to just watch a 10 minute video. They want to commit. A lot of people are eating food, like the sweet spot's above 25 minutes. Like, so now it's like 25 to 35 minute videos. So it's like, that's not a creative art decision. That's a data decision. But, you know, well, the more grainly we get, then it starts to become more creative, you know?

• 33:35Speaker 01

  So, cause it's making sure people like it.

• 33:37Lewis Howes?

  Is there ever a time where you want to create what you want to want different than what the algorithm wants? Where you're like, I really want to cool some, do some cool, creative, different content.

• 33:47Speaker 01

  Yep.

• 33:47Lewis Howes?

  But I know it's not going to get the views because it's not hitting.

• 33:49Speaker 01

  Well, here, let me, let's change the question though. You said, do I want to create content that's different than what the algorithm wants? But the algorithm is a reflection of what people want. So what you're actually asking me is, is there every time you want to create content that's different than what people want to watch?

• 34:02Lewis Howes?

  Yes.

• 34:03Speaker 01

  And the question is no, because I get joy out of entertaining people. Like, that's why I'm doing this. I don't want to make content people don't want to watch, you know? So like that seems like and maybe you know artsy people might see this and be like ah and want to throw up but in my case like you know I I deeply enjoy entertaining people and going above and beyond and so you know I I love that the data will tell me what they enjoy what they like and then I can like actually give people what they like you know within my own creative ways.

• 34:28Lewis Howes?

  Yeah, so you don't feel like you're creative not creative enough to like do something different you've like I love doing what I'm doing and it's.

• 34:34Speaker 01

  Like the the next video we're about to upload is I bought a private jet and I told a pilot if he lived in it for a hundred days he could keep it like no one else yeah I don't feel like we're being constrained creatively to be honest like the kind of stuff we're doing is.

• 34:44Lewis Howes?

  That's pretty cool.

• 34:45Speaker 01

  Yeah, is a pretty out there.

• 34:46Lewis Howes?

  Well, you talk to maybe Spielberg or Christopher Nolan and they may have a different perspective. They may say I want to make a two hour storytelling, you know, love story or whatever might be or sci fi movie or something.

• 34:56Speaker 01

  And that's why a lot of people love them and that's why my editors probably like him more than they like me and so there's different styles like and that's you know there's eight billion people some like some content others like others.

• 35:06Lewis Howes?

  Exactly.

• 35:06Speaker 01

  But yeah.

• 35:07Lewis Howes?

  I I saw you uh say somewhere once that if my mental health was better, I wouldn't be as successful as I am.

• 35:14Speaker 01

  Yep.

• 35:15Lewis Howes?

  I'm curious, on a scale of one to 10, how is your mental or emotional health 10 being the best?

• 35:22Speaker 01

  Yeah.

• 35:23Lewis Howes?

  And what is your definition of success then?

• 35:26Speaker 01

  Yeah, well, on the it obviously oscillates you're not the same every day but right now I'm coming off just some of the most intense shooting in my life so it's it's definitely something.

• 35:35Lewis Howes?

  It's down or it's high?

• 35:36Speaker 01

  It's sub like five it's probably like.

• 35:38Lewis Howes?

  Sub five?

• 35:38Speaker 01

  Yeah, but it's just because I mean uh you know we had a big project you know what it is but I don't know if I can release it yet but you know I was filming 15 hours a day for 40 days straight I mean it was and it was at nighttime um I was telling them before the podcast for a lot of our projects uh the visuals is much better if you shoot when it's dark out and you shine spotlights versus if you just shoot during the day because spotlights don't do anything when the sun's out then you're at the mercy of the angle of the sun and the sun you know if there's a cloud it can be less intense if there's no clouds it's just beaming on you and you have these weird shadows and so we like to do a lot of shooting at night so I mean we were filming from like you know 8 9pm till 10 11am every day just for this one project and I still have all these other projects and I was averaging you know well in June I was probably.

• 36:19Speaker 01

  Average six hours of sleep a night and I wasn't working out because I was filming so much and so I'm coming off the back end of that project and now uh what typically happens is when we do a big project like because I have a lot of channels we have one of the largest gaming channels in the world our channel that revolves around our charity which donates all the money and feeds people in need we have the main channel that I have to make TikTok content we do a lot of short form we do Instagram and blah blah blah so when I like do something big on one of those platforms everything else gets neglected and like when I come back from finishing that project now it's like the other six little you know um businesses are like fighting for my time and so

• 36:51Lewis Howes?

  yeah feastables you got everything

• 36:53Speaker 01

  exactly so it's uh um that that's it's just interesting like uh when we finish a big project like everyone's celebrating I'm like huh I don't know what it is but I know like eight other people that are in charge of my eight other companies are about to ask for a ton of my time because I basically ignored him for the most part the last month and it's so like when we do a video when we go to Africa and build wells and I'm gone for like 10 days uh you know the uh I know that 11th day when I'm back like it's booked 20 hours and I know the 12th day 20 hours and then the third day 15 hours and then the fourth day is when I can like start to pre-plan but I already I don't I don't know what it is but I just know like the gaming channel is gonna be shorts is gonna need me to record TikTok need me to record feastables need me to do this and that and yeah

• 37:31Lewis Howes?

  you're a machine man

• 37:32Speaker 01

  yeah it's what's interesting because like normal companies you know it's like the CEO at the top and it's like a pyramid but for this kind of company it's like almost inverted because I am the product and it's like everyone depends on me and if I don't show up and film you know we don't upload

• 37:45Lewis Howes?

  so how do you navigate the next five 10 years then as the product where everyone relies on you yeah how do you continue to scale your time your energy your talent to serve all the businesses and billions of lives that you're impacting

• 37:59Speaker 01

  yeah it's a great question and that obviously my goal is to build one of the largest businesses in the world one day and so um because I just love building and uh so that's why we stepped into Beast Games which is a streaming show we did so we for people who don't know we have our YouTube channel which is the largest in the world then uh last year we dropped Beast Games which is a reality show most contestants of any reality show in history with the largest sets in history with the largest cash prize in history someone won $10 million larger than like the previous highest cash prize was Squid Game 4.5 yeah so two it was

• 38:27Lewis Howes?

  they crushed

• 38:28Speaker 01

  yeah And it it became the most viewed unscripted show in Prime Video history. And so that was like stepping into streaming. And then now the next step is going to do shows like I want to. I think the easiest forte is like, like America's Got Talent or Shark Tank or whatever. And I'm one of the hosts for your first few seasons. And then we're, you know, I drive my audience. They get it. You see the format's really good. And then I could phase out over time and they keep watching us because it's a very high quality, great show. And so obviously we need to start making way more content without me. And just because I can't live like I am now forever. I do think like we have other talent and people in the videos like, you know, my friends. And I think they should step up and which they know and we're working on and do some more things. So, you know, I could be there for 70% of the video, maybe not 100%, you know, and things like that.

• 39:11Speaker 01

  So it's in the works because yeah, ideally, you know, we're making 20, 30, 40 hit shows a year. We have dozens of YouTube channels, but you know, I can't be in all of them, nor do I want to. That would be way too much work. I'm already, I'm already like filming way too much.

• 39:24Lewis Howes?

  But it's building the teams, the talent, the platforms to really help scale it then.

• 39:27Speaker 01

  Yeah, exactly. Which we, we have a lot of the teams and stuff. Now we just need more of the talent. Like we have a 300 person crew that just makes the most viral videos in the entire universe every two weeks.

• 39:36Lewis Howes?

  Just cranking.

• 39:37Speaker 01

  So then we have tons of data and we have tons of ideas. So it's more just honestly, just getting around to it.

• 39:42Lewis Howes?

  It's amazing, man. Before I get into the next question, actually, I wanted to do this earlier, but I want to make sure we talk about Team Water a few times throughout this video. Because I think, you know, we, a lot of people overlook the impact. And I'm going to keep coming back to this because even though you don't like talking about it.

• 39:59Speaker 01

  I do it just to do it, but yeah.

• 40:01Lewis Howes?

  But I think it's, and I, and I know you get criticism sometimes for why do I talk about and make these videos? Why not just do it behind the scenes?

• 40:06Speaker 01

  Yeah.

• 40:07Lewis Howes?

  I really believe that we should be, I've been donating and building schools for over 13, 14 years for kids around the world as well. Not at the level you've done, but I've been involved in the organizations that I support. And some of the stuff I talk about, because I want to inspire other people to do it and other stuff I don't talk about.

• 40:23Speaker 01

  Yeah.

• 40:24Lewis Howes?

  And I think there can be a balance, but what you're doing is you have a platform and you've made a decision to talk about it, to inspire people. And if you don't talk about it. Other people aren't gonna do it unless they feel called to take action. So I want to, before we go into the next questions, again, you're aiming to raise forty million dollars to bring clean water to access to two million people around the world for decades to come.

• 40:44Speaker 01

  Yep.

• 40:45Lewis Howes?

  August first is the launch day.

• 40:47Speaker 01

  Yeah, can I tell them about it?

• 40:48Lewis Howes?

  Tell me where to go, tell me how to do it.

• 40:50Speaker 01

  Well, so what he's referring to Team Water, so for context, because a lot of your viewers are probably older, haven't, don't know who I am. We, five years ago, we did this thing called Team Trees and we got all the biggest YouTubers in the world to make videos about trees and tell their audience that for every dollar they donated, Arbor Day, which is a very large foundation that's planted an absurd amount of trees, will plant a tree. And that crushed, right? And we like basically took over the YouTube trending page, every video. You know, it's like, imagine like back in your guys' day with Oprah and Dr. Phil and all these other people just like talked about this one thing and made a show around it, it'd be like, cool, you know, especially to younger kids who idolize a lot of creators. And so that went really well. And a lot of kids like then started to like go do community service and want to plant trees.

• 41:30Speaker 01

  And it had a big impact on them when all your role models, so then a couple of years later, we did Team Seas, same thing. One dollar equals one pound of trash out of the ocean. And what's interesting is like, you know, just because I'm very good at understanding how how to speak to people at scale. And, and so like, you know, I don't, I don't really see any other charities who do these kinds of things where like normally it would be like ten dollars or twenty dollars, but if you really want, you know, millions of people to take action, like the median donation of that three million trees we planted, twenty-three million dollars we raised was five dollars.

• 41:57Lewis Howes?

  Wow.

• 41:58Speaker 01

  This is me, it was crazy. It was because like kids are donating their tooth fairy money there. We made it where no matter how little you donate, you still feel like you're having an impact. Even if you just, you know, donate a dollar, you can look at a tree and be like, wow. I just, you know, I just planted one of those. That's really cool. You know, you can visualize a pound of trash. And so it's like breaking these down where people who even don't have that much money still can like visualize the impact in their mind. It'd be very simple. And so I think that's why these are so successful. And so same thing now, Team Water, you're gonna upload this on August first. So when you see this, it'll be live. You know, our goal is the same as the other ones. Like rather than right now, we have over two thousand creators lined up to post videos to help raise money. It's crazy. I mean, no, no one else in the world can get people to do this. I don't even know why they do it. The interesting thing on that, to give them credit, is like, you know, when I messaged these creators, like, hey, we're doing another

• 42:42Speaker 01

  fundraiser. We want to inspire kids. We want to, you know, get have these younger people have role models they can look up to that inspire them to do good. Like every single creator is on board. It's like 99% of the ones that call or text are like, yeah, let's do it. Yeah, they're not like, oh, what's in it for me? They're like, yeah, this is cool. So shout out to YouTube creators and TikTokers. Those are the most of the ones I've been calling. And they're just like, let's do it. When's the day?

• 43:01Lewis Howes?

  So August 1st.

• 43:02Speaker 01

  Yeah.

• 43:02Lewis Howes?

  How can people donate?

• 43:04Speaker 01

  It's very simple.

• 43:05Lewis Howes?

  If they want to donate a dollar, what is the impact they're going to create?

• 43:07Speaker 01

  Yeah. So for you guys, just go to teamwater.org or if you're watching this on his YouTube channel, there should be a donate button below. I'll work with someone on your team. He doesn't know how to do that.

• 43:15Lewis Howes?

  We'll make it happen.

• 43:16Speaker 01

  I'll tell this team how to do it. And yeah, every dollar that we raise will give someone in need clean drinking water for a year. Our goal is to raise $40 million because we did 20 million, 20 million trees, 30 million, 30 million pounds of trash out of the ocean. Now it's $40 million to give 2 million people in need clean drinking water for decades. We're working with WaterAid. You know, they've been doing this for decades. Platinum sealed transparency. Like you can look up on Charity Navigator, like phenomenal charity. Obviously, I don't know what I'm doing like in terms of that, at least at that scale.

• 43:40Lewis Howes?

  You're partnering with the right people.

• 43:41Speaker 01

  Yeah. It's so it's you can trust they'll go to a good use and at that scale, they'll be able to officially deploy where every dollar is a year clean drinking water for someone in need. And I actually was just in Malawi, you know, because obviously you got to inspect what you expect and making sure it's like good. And I was looking at just one of the wells they were digging as that team WaterAid just naturally does. And I mean, yeah, we were just like land in Malawi, drove like three hours in the most remote direction ever. There's like four villages in the middle. And all these, you know, villages, I followed some people around. I was like, to see where they get water. And they were literally just going up to like this little pond. They had like a well, it broke. And so it just kind of like, the pipe would just pump out water. And it would just like in the surrounding area, and it was very muddy and full of dirt and people were constantly getting sick and there's bacteria in it.

• 44:25Speaker 01

  And I just, I was like, I don't believe this is where these four communities are getting the water from. And literally just like, I was like, show me what you do every day. And like just a woman just filled a bucket up out of this like muddy water, put it on her head. I don't even know how she put it on her head. It was so heavy. And then she just walked off and I was like, for that's real. And they're like, yeah, this is where we get our water because we're so remote. They don't have cars or anything. And so then, you know, WaterAid right in the middle built a giant well, dug down, clean water, you know, because it's deep enough where it's filtered as the rain and stuff goes to the ground. And literally just that well, now all four communities have clean drinking water. They're not drinking this dirt bacteria water. You know, the impact it'll have on their sickness, their health, even things that we overlook. Like it's not even just drinking. It's also be able to wash your hands with clean water. It's being able to, you know, just desanitize or sanitize yourself and all those other things without mud water. It has bacteria.

• 45:10Speaker 01

  It's like life changing and I've built over a hundred wells. And so I've seen this impact and like another example is when I was in Kenya, we built a well. We did similar stuff before this fundraiser, like there's one village where we built a well, where they were having to walk like it was an hour every morning to go to this little drip of water and then carry these heavy buckets an hour back. And so kids were, you know, missing out on two hours of school. Boom, we placed the well right in the middle of the village. Now all of a sudden these kids go to school more because they don't have to. They save two hours a morning and it's very hard labor and it was just disgusting bacteria water and it's way cleaner. And I mean, we take it for granted, but clean water changes every aspect of your life. And so, um, yeah, it's just a no brainer. I think it's one of the uh, way uh, highest leverage ways we could like help change people's lives at scale.

• 45:55Speaker 01

  And if we actually achieve this and can give two million people access to clean water. I mean, the impact that would have is unfathomable. You literally can't even explain it. And so I'm, I'm really excited and I hope we can hit the goal.

• 46:05Lewis Howes?

  It's amazing, man. I mean, I've, I've donated to charity water and different water organizations in the past, but not at this level. So I want to make sure people go there, teamwater.org.

• 46:14Speaker 01

  That's it. And you, you seem like you have a rich audience. We have a leaderboard, you know, you can also see who's donated the most. If you get that number one spot, I love you forever.

• 46:22Lewis Howes?

  We do have a rich audience.

• 46:23Speaker 01

  Yes, come on. If you're a billionaire, what's a hundred grand, throw it over there.

• 46:26Lewis Howes?

  And I'm gonna, I'm gonna start the donation to inspire others and give you 25,000.

• 46:31Speaker 01

  Oh, let's go. I was, he didn't, really?

• 46:33Lewis Howes?

  I really?

• 46:34Speaker 01

  Thank you.

• 46:34Lewis Howes?

  Of course, man.

• 46:35Speaker 01

  That's 25,000 years of clean water to people in need.

• 46:39Lewis Howes?

  Really?

• 46:39Speaker 01

  You know how crazy that is?

• 46:40Lewis Howes?

  It's incredible, man.

• 46:41Speaker 01

  Yeah, it's uh, thank you, thank you. And it's like insane because like when uh, like I was telling you, like the stories when we were building wells, like some of these wells would be only $15,000 and you know, it would help over a thousand, 2,000 people. And you know, and then you set aside some money to maintain it. And for like decades, you could literally just transform the entire lives, like.

• 46:58Lewis Howes?

  Communities, yeah.

• 46:58Speaker 01

  Yeah, save their lives. You could stop people from dying, stop people from being sick. They'll, they'll be stronger, healthier, they'll grow taller, like every area, like.

• 47:05Lewis Howes?

  Yeah.

• 47:05Speaker 01

  Even just this 25 grand is crazy. Anyways, you guys get the point. I'm not gonna show too much.

• 47:09Lewis Howes?

  Well, I wanna, I wanna make sure I talk about it. I wanna make sure.

• 47:11Speaker 01

  We'll remind you at the end.

• 47:12Lewis Howes?

  We'll remind you at the end.

• 47:13Speaker 01

  Let's go back to adding value to the list.

• 47:15Lewis Howes?

  But I wanna make sure, you know, I. I'm taking action on it as well, not just by promoting this.

• 47:19Speaker 01

  I'm gonna put this right here.

• 47:20Lewis Howes?

  Exactly, but also, you know, taking action because I want everyone else to take action. Whether it's a dollar or a hundred thousand dollars or whatever you want to do.

• 47:26Speaker 01

  I'll take a dollar. I'll take anything. Beggars can't be choosers.

• 47:29Lewis Howes?

  Exactly. Donate a dollar, donate something and share this video with someone that you want to see take action as well.

• 47:36Speaker 01

  Is this like an actual check?

• 47:37Lewis Howes?

  That's a check for you to take home and make cash.

• 47:39Speaker 01

  Then you probably don't want people to know you're routing an account.

• 47:40Lewis Howes?

  Yeah, yeah, well, we'll blow it out.

• 47:42Speaker 01

  I'll put it behind the feast, little guy.

• 47:45Lewis Howes?

  Don't forget it, though.

• 47:46Speaker 01

  Whoever's editing this, like, if you don't, he's gonna get his bank account hacked.

• 47:49Lewis Howes?

  It's a real check for you to actually put in and donate, so. And I'll make a donation online when this comes live, too.

• 47:54Speaker 01

  Yeah, thank you. We'll figure it out. This is great.

• 47:58Lewis Howes?

  Question about fears.

• 48:02Speaker 01

  Okay.

• 48:02Lewis Howes?

  Do you have any fear right now in your life? You've got so much success.

• 48:07Speaker 01

  Yeah.

• 48:07Lewis Howes?

  So much, you know, so many people watching you. You've made so much money. You give a ton of it away. Season one of Beast Games is fricking the biggest show in the world ever.

• 48:17Speaker 01

  Yeah, we give away like twenty-four million dollars to season one, yeah.

• 48:20Lewis Howes?

  You've got, you know, you signed multiple other seasons that you're working on. Uh, and there's so many other things you can't talk about that you're doing, but you're doing so much good. What is your biggest fear, Jamie?

• 48:31Speaker 01

  Yeah, I mean, obviously, it, fear of failure used to affect me a lot more years ago. Um, because I was, you know, I'm hiring all these people, especially when you're in your young twenties. And it's like, I see someone quit their job, relocate their family across America to come work for me. And I'm like, man, if I fail, like, he or she's like, lowkey kind of screwed. Like, I don't, I don't want to ever be in a spot where, um, you know, the people who bet everything on me and, and, you know, give their lives to my companies, that I have to one day, like, be like, oh, sorry, it didn't work out. You know, so that, I would say, is my biggest fear, would be that, like, I would mess up in a way where I do have to get rid of people who gave up everything to help support my dream. But, you know, at the same time, it is what it is. Like, there is no guaranteed success.

• 49:13Speaker 01

  And so there is a non-zero chance I fail, and that's just part of the game. Um, I'll do everything in my power where I won't. I work every second I'm awake. I always try to do whatever I think will be in the best interest of the business long term. But at the end of the day, no matter what I do, you know, it could happen. And so you just kind of have to come to terms with that. And I'm confident that at least, like, I, if, if I were to fail now, I wouldn't look at it and be like, man, I wish I did more. I would have been, I would be like, okay, well, you know, I gave it my all in.

• 49:38Lewis Howes?

  Did the rest of your game, yeah.

• 49:39Speaker 01

  Yeah, let's, let's start again. Let's go.

• 49:41Lewis Howes?

  And then what would you say is the downside, then, of being the most viewed human on the planet?

• 49:46Speaker 01

  Yeah, it's uh, well, I can't go really out in public much or concerts or anything like that. Not that I care, um, but it is like, uh, one of the, so the, this is where it's hard because there's like levels to fame and I didn't really fully understand this and this is why, like, you know, you see someone like who's just world renowned famous like Justin Bieber and like Ronaldo or something. Yeah, but like Justin Bieber, like he would tweak out, you know, back in the day and you'd always, you know, be like, why? And I would see other famous people be like, it's not that bad. But the thing is that most people don't realize it's like, uh, and I'll try to explain it through my experiences. Like when I had a million, so right, I have 420 million on our main channel, but when you add, you know, we have one of the largest TikToks and blah, blah, blah. When you add up all our platforms, I'm closing in on a billion followers.

• 50:27Speaker 01

  And so it's, uh, um, and like when I had a million followers across everything, no one would ever recognize me. Yeah, walking down the street. Go, go into a CVS, Walmart, no one knows, right? Then you hit 10 million and now all of a sudden like people will recognize you, right? You walk into Walmart, you'll take a photo and it's so validating. It's like, look, these are real humans. You love it. You know, you're with your girlfriend and you're like, I'm the man. Yeah, like that guy. Uh, and maybe that's more around five million, but then like, you know, 20 million, 30 million. It starts to get pretty serious. Like you, every single time you walk in any place that's public, someone's gonna know who you are. You're always gonna take a photo, but it's still like the amount where it's fun. It's like, this is cool. Like I'm constantly getting validated. At least in my case, they didn't really do anything weird. They wouldn't follow my car or like, you know, try to figure out where I live.

• 51:09Speaker 01

  It was just like, it was chill. Um, and you think like that is what fame is. And I think that's, you know, that's where most people that you think of that are famous, right? That aren't like a Taylor Swift or Justin Bieber, they're probably around that level where it is kind of fun. It's like, yeah, you take these photos, people are telling you how much they love you. It's great. But then you have like a hundred million followers and it's hard to conceptualize, but it's five times bigger. But it's not just that, five times more people watch your videos. A lot more people who don't watch your content now know who you are because they just see it in passing or people talk about you. Or, or now you're at the place where the media is incentivized to write about you. So you get just exponentially bigger. You're more actually like 10, 20 times your reach, even though the number's only five times bigger. And that's where it starts to be like, someone asks for a photo, everyone looks and they're all recognize you.

• 51:51Speaker 01

  And now you have a line of photos and you're just like at a CVS to buy a toothbrush, you know, and you gotta like. Yeah, and people, you know, you're walking around a store and people no longer just ask for photos like seeing you is so mind blowing to them that they film you and they're like, you know, they'll start live streaming or they'll just do the weirdest things. They'll follow you out to your car and they'll like try to follow you home because I don't know, people do weird things when they meet ultra famous people though. Like they say a lot more crazier things and blah, blah, blah. You're not everyone's your core audience. So they're not as polite and um, you know, people dox your house, people try to hack you way more. It's all these things and like even like uh, like little things like um, around that subscriber level, every drive through you go to, people will film you. It's like hilarious. I don't go to drive throughs anymore because like my-

• 52:32Lewis Howes?

  The people giving the order will film you or?

• 52:33Speaker 01

  Yeah, yeah, which is I always find very distasteful, but yeah, but it's also, it's not like they're the highest paid people in the world. So you know, um, you know, if they got fired, I don't think most of them care. Uh, but it's like, one of my last experiences is like, I was going through, I won't even name the restaurant, but I was just going through, I saw the phone and I was just like, hey, ma'am, I really don't want people to know what car I drive because it's like a thing I constantly have to switch. Can we just talk, you know, like not film it? She's like, that makes sense. Okay. And she puts her phone down. I give the order, you know, a minute later, she's coming back with her phone out, but also like 20 other people behind her.

• 53:06Lewis Howes?

  Oh, she's telling people, hey, he's here.

• 53:07Speaker 01

  Yes, Mr. Beast. And I have to make like a split that second decision. Like I don't go now, you know, my car is going to be all over all the local Snapchats and Instagrams and people are going to know what I'm driving. And then it's just a lot of effort. I could go sub out my car. I kind of just did that. So I just like drove off. Like she completely just ignored what I asked and lied to me. And then you see it on Reddit and it's like, Mr. Beast is a dick. He just, you know, drove off rudely and stuff and they never obviously put the full context. And there's so many stories of that, like someone else will pay for my bill at a restaurant. So I won't get like a receipt or anything. And um, I mean, I've learned my lesson on this. I always ask for a receipt, but one of the first times someone paid for my meal, didn't get a receipt. I'm like, so I'm good to go. And then the waitress is like, yeah. And then you see it on like the front page of Reddit the next day.

• 53:46Speaker 01

  No, Mr. Beast didn't tip. So and and obviously they conveniently leave out that someone else paid the bill and it's like, oh, one of the largest philanthropists in the world can't afford to tip. And I'm like, I mean, I didn't get a bill. I don't carry cash on me. Like, how you want me to tip? You want me to just? Wave my hand and spawn some money. So now if like someone's like pays for my meal, I'll just, I just won't leave. I'll just like, I'm not leaving until you give me a receipt. So I could leave a tip. I just literally don't care. But like, you have to learn that like, no, there's no one teaching you these kinds of things that happen when you're famous. And so like, you just kind of like have to learn it all. And like, that's the kind of stuff that happens when you have 100 million subscribers and all this.

• 54:20Lewis Howes?

  And when you have a billion subscribers.

• 54:22Speaker 01

  Yeah, or a billion followers across everything. And that's what I was about to say. And then there's a whole different level, which is a billion, which very few people on the internet, you know, can really relate to.

• 54:29Lewis Howes?

  Billion followers or subscribers?

• 54:31Speaker 01

  Only Ronaldo. I'm not at a billion yet. I'm at probably like 930 million. But yeah.

• 54:35Lewis Howes?

  They'll be there in the next month.

• 54:36Speaker 01

  Yeah, Ronaldo's the most followed human on the planet and I'm number two, which is kind of crazy.

• 54:40Lewis Howes?

  Crazy, man.

• 54:41Speaker 01

  Trust me, I know you guys watching are like, that doesn't make sense. It doesn't make sense to me either, but it is what it is.

• 54:48Lewis Howes?

  So what is that like at that level of almost a billion?

• 54:51Speaker 01

  Say, it's like, you know, I mean, one of the worst experiences of my life that I actually made me for like a couple of minutes unironically want to quit was like, you know, I filmed all day internationally, like didn't have much sleep, flew back into America and you have to do customs. And like the line is just like zigzag and super long. I'm like hoodie up staring at the ground like, you know, no one talked to me. I haven't slept. I'm like barely seeing straight like, because I was so sleep deprived. And then it's just like, one little kid looks up. It's like, that's Mr. Beast. And then all of a sudden it just starts going up and down the lines and I'm stuck in the middle of the line. It's not like I can go anywhere. And everyone's just running up and down the lines and asking for photos and tugging on my hoodie and being like, whoa, what's your next video? This and that. I'm just getting like 17 people are talking to me at once. Is I have like this one hour queue in a line?

• 55:34Speaker 01

  And I was just like, I don't, I can't stand this. And I got to like, because it's zigzag. So I got the end of one of the zigzags and I called one of like TSA people over. I was like, can I please just like go stand over there? Like a pilot's going by, can I just go to the pilot lines, anything? And he's like, no, we can't do it. I was like, little kids are tugging on me. I'm like, It was a woman with blonde hair. I was like, please, anything. Like, I'm dying. Like, I, I really don't know what to do. And she's like, oh, well. And so, um, then I just like went and hid in a janitor's closet. I just had my friend hold my phone line. He texted me when he got to the end. But, you know, I'm just sitting in this janitor's closet, just hiding from a mob of people for like forty five minutes, sleep deprived. And I'm like, is this really what I want? Like, so it was pretty miserable. And there's a lot of things like that, that that's happens at that level.

• 56:17Speaker 01

  And it's like, everyone meeting you, you know, it is, um.

• 56:21Lewis Howes?

  A big moment for them.

• 56:22Speaker 01

  It is like, it is, it is the most famous person they'll ever meet. And it sounds cocky for me to say that, but just statistically, obviously, it's true. And so, yeah, it's a huge moment. They try to extract as much value out of it as possible. And it just makes, you know, um, I like meeting genuine, awesome fans who just take a photo, say they like the videos, and we talk for a minute. But most people want to talk for like twenty, thirty minutes. And it's just, the problem that no one understands, and I wish there was like training for the public on this, is like, I have to always be moving when I'm in public. I stop moving. It's a deficit. It's, crowds start forming, um, the photos line, and I'm just screwed. Because the thing is, once a line of photos start, by the time you get through that line, a new line that's even longer. And it, I literally can't take photos with everyone. And then now I, I'm the head that ignored his fans. And so I can never let a scenario where a line of five or six people happen.

• 57:05Lewis Howes?

  You have to move.

• 57:06Speaker 01

  Because then it blinks. And so that's what I'm always explaining to them when people time for the airport. I'm like, you gotta walk with me. I can't talk. Some people are like, why? Or like, my terminal's that way. And I'm like, I don't know what to tell you, but I gotta keep moving, man. I, I can't stop. And then they think I'm like being a.

• 57:18Lewis Howes?

  Yeah.

• 57:18Speaker 01

  And like, people don't really, because they've never been or she's like, understand what that, what it's like. Uh, and so it's hard because, um, you know, I also like, have to like, the problem, if you let someone else's parents take a photo.

• 57:30Lewis Howes?

  Oh, man.

• 57:30Speaker 01

  And bro, it'll take a minute and a half, two minutes.

• 57:32Lewis Howes?

  They don't know how to take photos.

• 57:33Speaker 01

  What's deficit? It's because if you're standing there posing for a photo, everyone looks. And because, you know, percentages of human, humans alive watch my videos, a lot of them recognize me. And then the line forms. So I can't let parents take photos. I can't let other people take photos. I have to.

• 57:46Lewis Howes?

  Walk and talk selfie.

• 57:46Speaker 01

  Yeah, I have to do the selfie because the selfie I can do in thirty seconds and I can do while moving and I can control the pacing and not, I mean, and this sounds like crazy, but this is, this is just the truth. Or if not, I'm gonna be called an asshole online because I didn't take photos with the people in line, in the line form, because I. Stop moving and I have to calculate all these variables when I'm in public to or if not, if I just didn't care like I would every day, there would just be pieces on me about how I'm. And so it's just like all those things you gotta worry about. Plus, like everyone's trying to dox you. Like I'm always moving. Everyone's trying to dox your car. Everyone's trying to, everyone will follow you. Like, you know, you take two right-hand turns and a car's still going. Take a third one, take a fourth one. Oh, it's still following me. All right. They're, you know, like, so sometimes I'll have to just drive to the police station. And then people.

• 58:27Lewis Howes?

  Wait for him to leave.

• 58:28Speaker 01

  Yeah. And then when people are following you in their car, they'll see you pulling the police station. They'll be like, okay, I'll stop. And so I know exactly where the police stations are in most of the cities when I'm driving, because I have to go there, wait. And then the officers are like, what's going on? I'm like, God, just, uh, don't worry about it. They're gone. And then it's like, so there's just so many things where it's just easier just to work all day and not go in public.

• 58:47Lewis Howes?

  Number one, we gotta get you global entry. So you can walk through security at TS, at the.

• 58:51Speaker 01

  I have that now. Yeah. I've been needing it for so long, but I couldn't even find the time to go to our local airport to, to get it because they make me film so much, but I finally got it.

• 58:59Lewis Howes?

  We got you global entry. Get you through quickly. Um, number two, since you're the second most famous person in the world.

• 59:06Speaker 01

  Not famous, but I'd say most followed on social media. Cause obviously Taylor Swift, Justin Bieber. Yeah.

• 59:10Lewis Howes?

  I mean, since you're, okay, the second most followed person in the world on social media. You did a collab video with Ronaldo.

• 59:17Speaker 01

  Yeah.

• 59:18Lewis Howes?

  Did he give you any advice on fame, success, and how to manage all this stuff?

• 59:22Speaker 01

  Oh, honest, no, I would have, well, first off, I, I, I want to say I was like to his team. I was like, bro, I just need three minutes. Like, I don't care if he's walking to the bathroom. Like, he literally is just like practicing. I'm sitting on the sideline. He goes to walk to the bathroom. I filmed with him and that's all I get. I'll be happy. I just like, I know my fans like Ronaldo. I'd love to just say hi to him and just film a little bit. But he ended up giving us like two hours, which way more than I wanted. And then afterwards invited me to his home. He was very welcoming, very, just awesome. Like, did way more than I ever expected. I don't, I still don't know why. You know, because he is obviously very busy. Um, great experience, but no, we didn't really talk about that. It was just, you know, there's a little bit of a language barrier. Um, so he's super nice, but it's just more, you know, general basic stuff,

• 1:00:05Speaker 01

  talking about like football season. I was talking, teaching him a lot in his team about YouTube and exactly that kind of stuff.

• 1:00:11Lewis Howes?

  That's cool. Um, is there anything you've learned from him just by observing him with this kind of the fame, success?

• 1:00:17Speaker 01

  I, I would say him, The Rock, a couple of other big celebrities. My big takeaway is honestly, they, they made me feel, um, Just more like when I was talking to them, they made me feel like I was at the center of the earth. Like the rock like was ignoring everyone that was tapping on his shoulder. He was just really focused on me and I was like, wow, this guy, you know.

• 1:00:35Lewis Howes?

  If you gave him a hundred thousand dollar donation.

• 1:00:36Speaker 01

  Well, we played rock, paper, scissors, loser had donated a hundred K to charity, but it was like it was a they're very attentive and I don't know. They just have an aura and when they shine it on you, you you definitely feel it. You can tell if someone's like acting like, oh, this guy's a big YouTuber. I need to be nice to him or like they're really like being genuine and present. Yeah, very present. And I think that's like, I don't know. I think that was like a really nice skill that I'd like to develop because I'm not always present because I'm always thinking about the future and stuff like that. But people can really tell and I I left meeting both them like, whoa, that was that was cool. I feel really good and I imagine that's what they do with most people they interact with, which, you know, makes them like them a lot more.

• 1:01:12Lewis Howes?

  Yeah, absolutely. You recently got engaged.

• 1:01:15Speaker 01

  I did.

• 1:01:16Lewis Howes?

  Congratulations.

• 1:01:17Speaker 01

  Thank you.

• 1:01:17Lewis Howes?

  I recently got married earlier this year.

• 1:01:20Speaker 01

  Wow.

• 1:01:21Lewis Howes?

  What is the biggest lesson you've learned from recently being engaged?

• 1:01:25Speaker 01

  Yeah.

• 1:01:25Lewis Howes?

  What has opened up for you from this experience? And, you know, letting love in your life and connecting in a relationship in a deeper way. How has that shifted your mindset, your heart, your vision, everything?

• 1:01:37Speaker 01

  Yeah, I mean, one of the it changes you in so many ways, like it just one of the ways I just never expected is like it's very weird because we track a lot of data. I'm a data junkie. I sleep way better when I'm near my fiance. Like if I'm on the road in a hotel or whatever, my sleep is way worse than when I'm around my fiance. And I've thought about it a lot and I think it's like just even 20, 30 minutes before bed where I have a little less serious conversations. Help, you know, the activity level of my brain kind of go down. So it's a lot easier for me to just go to bed because obviously if not, I lay in bed and I just think about videos and ideas. And so it's like countless things like that where I never would have expected it to be a net positive. But, you know, we're not built to be under stress 24/7 and constantly be working like you're supposed to have downtime here and there.

• 1:02:19Speaker 01

  But I that's like not good at that, like, you know.

• 1:02:23Lewis Howes?

  She allows you to do that.

• 1:02:23Speaker 01

  Yeah, so she really helps, which I thought was going to be a negative. And one of the reasons why I was I was really afraid of like being super love, like, oh, this is going to take me away from work. But I actually think it does make you more productive if you have, you know, occasional downtime. It helps you just stay more sane, helps you helps, or at least in my case, sleep better and things like that. Like it doesn't need to be like five hours a day, but just like an hour or two with her. It's like, this is a very beautiful woman. I don't need to think about work and then you come out the other and you feel much better. So that was a net positive. And.

• 1:02:53Lewis Howes?

  That was a good thing for the pie chart of life.

• 1:02:55Speaker 01

  Yeah, well, it's just it's hard, man. When you have 500 people that depend on you, I have I really have to justify every single minute of my life. You know what I mean?

• 1:03:02Lewis Howes?

  And every person in your life.

• 1:03:03Speaker 01

  Yeah, exactly. Because if not, like, what am I supposed to like if we have to fire 12 people? Am I just supposed to be like, oh, yeah, sorry, I didn't, you know, I didn't really care and sorry, screw your family? No, it's like, you know, if we have to fire people, like, I want to know, like, I did everything I could. And so I have to be very like on point with every little thing I'm doing, like even in my relationship. But but yeah, it's a lot of net positive like that. And I think she makes me a better person. And I like me, obviously, I'm marrying her. My fiance is great because she travels with me and she understands like I just have a very hectic life. And, you know, she revolves a lot of her schedule around mine. So we can actually like if she was just like, no, like, I'm not going to work around your film schedule. It is what it is like.

• 1:03:38Lewis Howes?

  Wouldn't work.

• 1:03:39Speaker 01

  Yeah, I would see her never.

• 1:03:40Lewis Howes?

  What's the biggest lesson she's taught you then?

• 1:03:43Speaker 01

  Biggest lesson? She's taught me a lot about the brain because she's a neuroscientist. So she just.

• 1:03:47Lewis Howes?

  Or just about life or anything. Like biggest lesson she's taught you?

• 1:03:51Speaker 01

  Um.

• 1:03:54Speaker 01

  Less it's it's hard. I mean, everything keeps coming to my brain because sometimes she'll just say something about the brain. I'm like, how do you even know that?

• 1:04:00Lewis Howes?

  Or what's the thing you love about your fiancee the most?

• 1:04:04Speaker 01

  I love that she always has. She's always reading books. She has a very large like desire to learn, which I can't be around someone who's stagnant. Because of, you know, and so that's very, one of the hottest things she does is read a book like I it's like weird to me. I'm sure like most guys don't relate to that and they would say something completely different, like wear a bikini or this or that. But in my case, like, I don't remember what her last book was, but.

• 1:04:27Lewis Howes?

  She's always learning.

• 1:04:27Speaker 01

  She's just always reading. It's usually like the most weirdest books ever. But well, it's cool because she just likes likes learning. And then the other thing that is weirdly attractive is we like a lot of the same content. So it's like very frictionless, like she watches the shows I watch. And it's not because she's trying to impress me. It's just that's what she genuinely genuinely loves. So we watch the same stuff, which is typically more documentary side like, um, I don't know. We watched something that Joe Rogan recommended, like Planet of the Apes, not that there's like some documentary of chimpanzees deep in Africa. We loved it and it was so great. I know so much about them and how they form groups and how they're like, you know, mini versions of humans and how they operate and the hierarchy. I loved it and I could, you know, obviously she loves it too. And so just always learning stuff like that. I would say above anything else because I I love learning.

• 1:05:10Speaker 01

  And if I was around someone who's like, no, we need to watch, uh, what is this like drama of Housewives or whatever those shows are. I I just couldn't. I I literally could not. And um, so it's great because it's very frictionless. Everything we do together, I would say it's just. I keep coming back to word frictionless because it's so important to me because in the limited downtime I have, I don't want to have to make trade offs and do things that I don't want to do. Everything we do together and everything we bond over, we both deeply enjoy, which is like what really makes me feel like I hit the lottery. Because obviously she's very beautiful. There's a lot of beautiful women in the world, but to have someone who is beautiful, that has a lot of traits that make me a better person. And is very frictionless. That's why I'm like, okay, this is like one in a trillion.

• 1:05:47Lewis Howes?

  That's beautiful, man. There's a great documentary about you on YouTube. I think it was like three or four years ago. And I encourage, I encourage everyone to go watch it because it was really cool sharing your backstory. And I know your mom's a big part of your life as well, and she really kind of raised you and helped nurture your development. What's the biggest lesson your mom has taught you?

• 1:06:07Speaker 01

  Oh, boy. Um, well, I mean, a lot, especially early in the days, you know, I, it was me and my mom and two of my friends. So once I started making some money and she taught me about taxes, she taught me about this or that. It's it's funny because um, me and my mom just grew up with completely different world views. Like obviously for her, it's you go to college or you're poor. Right? That's what she was always taught. She went to college and she worked in the military for 20 plus years. And so she was very like, she was even the warden of a prison overseas. Like she's like very successful, but very by the book, obviously because she's decades in the military.

• 1:06:40Lewis Howes?

  Follow the rules.

• 1:06:40Speaker 01

  Follow the rules, this or that.

• 1:06:42Lewis Howes?

  You're like, break all the rules.

• 1:06:43Speaker 01

  Exactly. And so we were polar opposites of of uh, just wavelengths and the way we see the world. I mean, it couldn't, especially when I was younger, couldn't be any more different. So truthfully, there was a lot of friction between us constantly because like me not going to college was like basically saying to her like, I just want to be homeless. Like, you know, you're going to be worried about me forever. And like me wanting to take all these risks is like crazy because yeah, they, my, she was over, my parents are over leveraged in 2008. And so they lost everything and she's been, they literally had to file for bankruptcy. So she's been through bankruptcy and she knows like. Freaking sucks and she's been at rock bottom. So seeing me, you know, when I start making tens of thousands of dollars a month, spend it all every month and just keep going all in. She's like, no, no, you're gonna end up like we did and you don't want to go through. So every step of the way for, you know, 10 years, I don't want to study. I don't want to do this.

• 1:07:27Speaker 01

  I want to chase this dream that your brain can't, you like, it's like the equivalent, like of you saying you wanted to be, uh, or you having a kid and your kid's like, I want to be a professional, a professional lion. You think, what the does that mean? But that was the equivalent of me telling my mom I want to be, she doesn't even know what YouTube is. Me being like, I want to be a YouTuber, like it's literally the equivalent of your son going, I want to be a lion. Like it's like she, her brain physically couldn't compute what I was saying. And so we were so far apart.

• 1:07:51Lewis Howes?

  She thought you'd be broke and pouring on the streets.

• 1:07:53Speaker 01

  She just, she couldn't even under comprehend what I was thinking like, and then, um, and she didn't want me to go through a lot of the mistakes she learned and blah, blah. But eventually after, you know, many, many years of it, many, many years of me saying, I'm going to do this. And then it happening and the, you know, eventually she just got to the point where it's like, you know what? I just trust you. And that's when our relationship got probably a hundred times better. And, uh, and I don't, and I don't blame her for it. Like I think 99.9, I think every mom in the universe would have probably been handled things much worse than her, you know? Cause it's not like we had tons of money growing up and she, everything she was saying is because she wanted what was best for me. It's not because she was trying to hold me back. But there was some turning point where it went from like her basically crying because she was like, please, I don't want you to like go bankrupt to like,

• 1:08:37Speaker 01

  it just switched and she was like, she would just start saying, I trust you. I think this is a little deranged, but I trust you. And I'd be like, let's go, let's get it. Yeah. Like there was one point where she was like so worried about it. Cause again, she went through bankruptcy that she like took $10,000 and hit it. It was in my name. It's like she stole it, but just in a bank account I didn't know about. Cause I don't really have access to my bank accounts because it's too much time. And I just like, I just go, how much money do we have? And she just tells me, especially when I was younger and she just did that as like a rainy day fund. So my son's never actually homeless. And then I like eventually found out about it and I was like, oh, that's perfect. I can like, uh, spend a little more on this next video. And I mean, I've never seen her cry more than that. She's just like, you can't take this, like this is, I need this money so I can like sleep at night and know you're good. And like, my brain didn't register any of that because like, I'm just like, what do you mean?

• 1:09:21Speaker 01

  Money means to make videos and I'm like 21 and like, I don't, I'm like, why would we save money? We can make better videos. And I eventually convinced her to give me the money so I could go put it into videos. And it's like, it was crazy. I wish we had that kind of stuff on camera now that it's over and we have a great relationship to laugh at. Cause it was like, it was, it was pretty crazy.

• 1:09:39Lewis Howes?

  So what would you say is the biggest lesson that she taught you through kind of your whole journey so far?

• 1:09:43Speaker 01

  Um, I'm not just that, uh, you know, parents have different world views than their children and, um, you know, uh, just trust me, you know, he's like, I guess really that, I mean, obviously, um, I don't know why, like, I don't remember much when I'm younger. Like my life in my head really started when I started making YouTube videos before that. I don't really remember much. So I'm sure there's a lot of stuff. Obviously she's my mom, tons of stuff she taught me, but I don't know, like all my memories are just making content, which is not a good thing. I think I might have Alzheimer's or something, something's wrong with my head. But it's like, when I try to go before 11, it's like, kinda, nothing really exists.

• 1:10:18Lewis Howes?

  Well, you did say if you're mentally more healthy, you would be less successful, I think, right? It's like, so.

• 1:10:23Speaker 01

  I have a, I have a brain that I think is conducive to being more successful, um, but.

• 1:10:29Lewis Howes?

  It's driven for success.

• 1:10:30Speaker 01

  But, but I'm, I'm very weird compared to most people. I, I would say I hold, hold it back and he's also a very successful man. So it's a little easier, but yeah, when I, especially when I was younger, if I tried to have a conversation with, you know, a typical, average person my age, I mean, it would just fall apart.

• 1:10:44Lewis Howes?

  Right.

• 1:10:44Speaker 01

  Um, like very quick. I'd just be like, South Park. Okay. Can we talk about something fucking important?

• 1:10:51Lewis Howes?

  Do you, uh, do you see yourself wanting to be a dad in the future sometime?

• 1:10:54Speaker 01

  Yeah, yeah. 100%. I love mentoring people and, and helping them and it would be so awesome to have a boy or a girl and just be able to mentor them into whatever they want to be successful in. That would be a lot of fun, just not anytime soon because I don't, I don't have time. So I want to be a dad when I could.

• 1:11:09Lewis Howes?

  But you didn't think you had time for a girlfriend or fiance?

• 1:11:11Speaker 01

  A fiance, yeah.

• 1:11:12Lewis Howes?

  You didn't think you had time for that?

• 1:11:13Speaker 01

  Oh yeah, but this is a bigger.

• 1:11:14Lewis Howes?

  And it's made your life better.

• 1:11:15Speaker 01

  Yeah, but this is a bigger bet because it's not like after a year from like, oh, I don't have time. I can throw it away.

• 1:11:19Lewis Howes?

  Of course, of course.

• 1:11:20Speaker 01

  I want to be sure. So it'll probably be like at least another six or seven years because yeah, like I don't want to have a kid and then not be present, you know?

• 1:11:28Lewis Howes?

  Okay, yeah.

• 1:11:28Speaker 01

  Cause then what's the point? Why even have a kid if I'm not going to be involved?

• 1:11:30Lewis Howes?

  Well, in six or seven years, I don't think you're going to slow down. I think you're gonna have like this massive enterprise.

• 1:11:35Speaker 01

  I don't know, but I do know for a fact, if I'm not having kids, unless I think I could be a good father. And right now, factually, I don't even have enough time, some months to like sleep. So I just would not be a good father. So whenever that inflection point hits, I'm gonna start popping them out.

• 1:11:47Lewis Howes?

  Okay, and she's cool with that, waiting five, six, seven.

• 1:11:50Speaker 01

  I mean, as of now, yes, I'm sure as she gets older, she's gonna be like, you know, let's go. You know, the first year, they're just, they just poop, who cares?

• 1:11:57Lewis Howes?

  Yeah, exactly. You'll figure it out either way, you know, you'll be ready either way.

• 1:12:00Speaker 01

  I want a lot, though. I think that'd be fun.

• 1:12:01Lewis Howes?

  Really?

• 1:12:02Speaker 01

  Yeah.

• 1:12:02Lewis Howes?

  How many kids, like?

• 1:12:03Speaker 01

  My, as long as I'm having fun, I would crank out a bunch.

• 1:12:06Lewis Howes?

  Really?

• 1:12:06Speaker 01

  Yeah, cuz it'd be like, it'd be fun. Hopefully, they have my level of ambition, they wanna be successful. It doesn't have to be in business, whether it's basketball, baseball, painting bowling balls, or business. Like, I would just love to, you know, make them the, or chess, I don't really give a shit what it is. But I'd love to make them like, the best version of that. Because I would have, you know, basically spent 20 years of my life just obsessing over how to become the best in your craft. And then to be able to just funnel that, have you ever read the How to Raise a Genius?

• 1:12:31Lewis Howes?

  No.

• 1:12:32Speaker 01

  That's like, there's this guy who had, I think it's three girls. And before they were born, he was like, how could I objectively measure whether or not, you know, I trained them to be good at something? And, you know, a lot of things, there's randomness, you know, basketball, well, what if they're too short? And that's out of their field. And so he landed on chess because it's a very objective game. And from a very young age, you know, he used all these theories. He was like a college professor, professor on how to like, make someone exceptional at something. And he did it at a young age, and blah, blah, and one of them ended up being one of the only females to ever be like, one of the top 10 chess players in the world. And they all became like, I think all three grandmasters, don't quote me on that, very exceptional chess players. And the more important thing is, they have a great relationship with their dad. And now, like, they're older in their twenties, and they're like, yeah, our dad didn't make us do anything we didn't wanna do. And he talks about how you make learning fun and all this other stuff.

• 1:13:17Speaker 01

  And he was like, three for three, and making exceptional chess players, which proves, there is a way you can raise someone to be very, very successful by putting your knowledge into them without it being torture and making them hate you. And so, that was really cool for me to read, cuz I'm like, okay, good. Because I really want to, I really enjoy mentoring, but I don't wanna, like, but you hear the stereotypes of like, yeah, well dads force their kids to be good at something they don't want to, and they end up presenting them. He clearly laid out a playbook where you could. And so that's what I'd also love to obsess over more. Because like, that would be the best version for me is like, if I could find their passion at a young age that they want to do. And then whatever the hell it is, make them the best in the world at it, you know, that that would be a dream come true.

• 1:13:57Lewis Howes?

  And them still appreciate and love you.

• 1:13:59Speaker 01

  Exactly. While maintaining a good relationship. Like, I don't obviously want to push them to do something they want to do.

• 1:14:03Lewis Howes?

  Saw a video online. I can't remember if it was Noah Kagan, a buddy of mine, that's another YouTube guy. I think he was interviewing some billionaire. I think it was him interviewing some billionaire. And he asked this guy, what's your definition of success like later in life? And you're like sixties and seventies.

• 1:14:18Speaker 01

  Yeah.

• 1:14:19Lewis Howes?

  And the guy said, you know, being able to be successful in your business. And also have your kids want to be friends with you.

• 1:14:26Speaker 01

  Yeah.

• 1:14:26Lewis Howes?

  That is success to him.

• 1:14:28Speaker 01

  Yeah.

• 1:14:28Lewis Howes?

  And it sounds like you want to make sure that you start your family, start having kids when you can be more present, when you can pour into them.

• 1:14:34Speaker 01

  Yeah.

• 1:14:35Lewis Howes?

  Time, talent.

• 1:14:36Speaker 01

  And I would add one more layer, because if you look at billionaires who are very successful people, you know, um, yes, they're very successful. But how many of them are relatively fit, jacked while doing it? And then how many of them are relatively fit slash jacked and have a good relationship with their family? It's actually like, that's real success is actually checking all three boxes, you know? And that's, you know, sometimes I will talk to someone who's very successful, but they're really fat and they're having heart issues and all these other things. And, you know, it's your choice, but just obviously objectively, health wise, it's not, you know, good to be obese. It factually will shorten your lifespan and, you know, and they don't have a good relationship with their kids. And, you know, we'll be talking about money and I'm like, that's cool, but I would respect you way more if you're in good health and your kids didn't hate you.

• 1:15:16Speaker 01

  And it's something I can't not observe. And so when I do meet people who are fit and successful, or, um, I mean, I've only met like a couple who, you know.

• 1:15:25Lewis Howes?

  Hit all three.

• 1:15:26Speaker 01

  Yeah, hit all three. I'm like, that's when I'm like, wow, you like really figured it out. Cause that's, that's not easy, you know?

• 1:15:31Lewis Howes?

  Hard.

• 1:15:31Speaker 01

  Yeah, like anyone can throw 20, 30 years of their life out of business and eventually succeed. Like, I don't think anything, I think the biggest reason why I am where I am now is like, I would say factually of the tens of millions of YouTubers in the world. None of them has spent more time thinking on their YouTube channel. None of them have spent more time working on their YouTube channel. And none of them are more obsessed about their YouTube channel than me. I would just say factually, whatever the number is.

• 1:15:51Lewis Howes?

  And spent more money.

• 1:15:53Speaker 01

  Yeah, sure. But the money, you could remove that because other people can't control how much money they spend. But they can't control those three variables. And I would just say out of, let's just pick a number. It's tens of millions. Let's say it's 40 million. Of the 40 million creators on the planet, there's just factually not a single one that has put more time, more thought and more effort into their channel than me. Like, I will die on that hill. And so, you know, obviously, that would naturally be conducive to success. And so, like, you, anyone could do that in business, but to do that in business while also raising your kids well where they like you, and, you know, ideally, they're becoming successful, while also taking care of your health and body, maybe not mental health. I don't value that one as much, but at least just physical health so you can live to be 80, 90 years old. Like, that's where you'd have my, like, I would bow to you. I'd be like, man, you got it.

• 1:16:31Lewis Howes?

  You've figured it out. Yeah, it's hard. Well, it's cool that you're really excited to obsess about your business, obsess about growth, but also you want to wait until you can make sure you also pour into your kids in a beautiful way.

• 1:16:42Speaker 01

  Yeah.

• 1:16:42Lewis Howes?

  Because a lot of entrepreneurs don't think that way. They think they're just like focused on their business and like kids come second, I think. Not all, not all of them.

• 1:16:49Speaker 01

  Then I would just be like, why have kids?

• 1:16:50Lewis Howes?

  Yeah, yeah, yeah.

• 1:16:51Speaker 01

  I mean, obviously, the business will still be first, but that's, uh, that's where, I like what Jeff Bezos says, it's not work-life balance, it's work-life harmony and, you know.

• 1:16:58Lewis Howes?

  Integration, all that stuff.

• 1:16:59Speaker 01

  Exactly. Ideally, they come along with filming trips and we just figure out a way to like make it all harmonious where I don't have to choose either or, and they love what I'm doing and it just like works out.

• 1:17:08Lewis Howes?

  Yeah. I got a few final questions for you, Jimmy. This has been powerful and really inspiring.

• 1:17:14Lewis Howes?

  One of them is, again, in, in about two months,

• 1:17:17Speaker 01

  Yep.

• 1:17:18Lewis Howes?

  in two months, there's gonna be a video that comes out that

• 1:17:20Speaker 01

  October 4th, yeah.

• 1:17:21Lewis Howes?

  that you filmed 10 years ago.

• 1:17:23Speaker 01

  Yeah.

• 1:17:24Lewis Howes?

  And maybe you know what it says, maybe you don't know what it says, where you were speaking in the future to your future self saying, I hope you have this. I hope you're at a million subscribers in five years. I hope you're doing YouTube full-time and making money in 10 years. And your younger self spoke into existence what you've created times a million, right?

• 1:17:43Lewis Howes?

  If you were able to film a video right now.

• 1:17:45Speaker 01

  Oh, God.

• 1:17:46Lewis Howes?

  And, and maybe you've already done this, but if you haven't. This could be a video clip that you upload.

• 1:17:51Speaker 01

  For 10 years in the future from today.

• 1:17:53Lewis Howes?

  For your 10 year self, you're 37.

• 1:17:55Speaker 01

  Yeah.

• 1:17:55Lewis Howes?

  It's October 4th, 2035.

• 1:17:59Speaker 01

  Yeah.

• 1:18:01Lewis Howes?

  What message would you say to yourself 10 years in the future? That you hope about where you're at?

• 1:18:07Speaker 01

  Um, oh, there's, there's a lot here. I mean, one thing for starters, it's funny, we, we haven't even talked about feastables, like feastables, we, do you know about the ethical sourcing and stuff we do with feastables?

• 1:18:16Lewis Howes?

  Yeah.

• 1:18:16Speaker 01

  Yeah. And so, you know, I really hope, um, by then it, uh, so for our chocolate brand, I started selling chocolate, usual snack, but then I, uh, looked under the hood and I realized there's a lot of child labor in, uh, West Africa, which is where a majority of the cocoa for chocolate comes from. It's like 70% of cocoa comes from Ghana, Cote d'Ivoire, and, uh, 46% of like households that have children, those children work in child labor on cacao farms. It's like crazy. There's over 1.5 million kids in illegal child labor over there. And I was like, hearing all that, I was like, okay, well surely there's like a supply chain where I just pay a little premium and I don't have a little kid working on my farm. Like I'd rather not get rich on the back of a 12 year old working on a cacao farm. And everyone's like, no, it's not possible. And I'm talking to all the biggest suppliers and all the biggest chocolate companies. They're like,

• 1:19:00Speaker 01

  no, it's just, if you want to sell chocolate, you use child labor. It's just kind of how it works. And I'm like, that seems, everyone like, uh,

• 1:19:07Lewis Howes?

  That's unfair.

• 1:19:07Speaker 01

  Yeah. I was like, everyone, everyone in this boardroom, you're all just like, that's like a consensus and you just don't even care. And it's like, no one really cared. It's like crazy. They're all just like, it is what it is. Like it's, you know, uh, one of the laws of thermodynamics. I'm like, okay. So that set me down a rabbit hole and that's why we pay all our farmers a living income reference price and blah, blah. I mean, I, I could talk about this for hours, but we use fair trade certified beans. And we have people routinely audit, remediate child labor on our farms, you know, blah, blah. And, um, so it's, I mean, I, I don't know of any other chocolate company in America that's more ethically sourced than us. And so my big goal right now with feastables is to get it where it's doing a billion a year, profitably while being ethically sourced, because one of the things a lot of these bigger chocolate companies fall back on is like, well, yeah, you can ethically source it when you're small, but you know,

• 1:19:51Lewis Howes?

  Get scale of that.

• 1:19:52Speaker 01

  Yeah, we sell. Billion chocolate bars a year like bro that's that's different so um you know I need to get scale but while and then they'll be like well if you did it scale wouldn't be profitable we have fiduciary responsibility blah blah all these issues so now we gotta be profitable and we gotta do it'll be an ethical source and then it's more powerful because then I can go to him be like no this is factually possible you just don't want to right right now they hide behind the complicated veil of it's not possible it's not like oh if you guys just paid an extra three cents a bean or whatever a metric ton whatever the conversion is um you know these kids are they there's literally no options so they're able to hide behind the ambiguity and you know they're not incentivized to set it up and fix it themselves so I really hope I could uh build that and build a way where

• 1:20:33Speaker 01

  you know if we really nail it on feastables where one day we could help other companies source their cacao through us and just be like yo like here it is it's like a thing you're choosing not to but just so we're on the same page it's not because you can't you just actively are choosing to use child labor because you're a cheap you know what I mean and be able to like look a chocolate exec in the eye and say that that would be awesome but I mean it's obviously a very complicated thing and because you're talking about like there's hundreds of thousands of farms right it's not like like some a lot of these are family owned farms and smaller it's not like there's like you know a thousand mega plantations and so it's like very granular very boots on the ground very and you have to trace it and then there's all these other things like so we we work well like I did masterminds on YouTube when I got into this I was like okay

• 1:21:13Speaker 01

  who are all the people in the world that are you know uh ethically sourcing cacao the most started doing masterminds with them one of the top ones is Tony Chocoloni a lot of people in Europe have probably heard of them they that's where like the the three things we do like that's what they do and that's where I learned a lot from like I wouldn't be anywhere near as far into ethically sourcing as I am if I didn't meet them and um like one thing they they do which we do because we have a joint supply chain with them because at the start it's much easier just to use their supply chain is they literally will scan the size of the farm and because since we pay the premium for ethical source cacao neighboring farms will go throw their cacao with that does have child labor in like the bins and stuff to get the premium and like people would pile it so they literally

• 1:21:54Speaker 01

  track the radius of the farms they work with or we work with and um and then if they submit theoretically more than the maximum yield is physically possible per Hector, then like that sets off a red flag. Like that's how in depth we're going. And it's like, yo, like you literally couldn't have grown this much. Like just tell us like who put Kekal in here?

• 1:22:12Lewis Howes?

  Right, right, right.

• 1:22:12Speaker 01

  It's just like, we can't take this, you know? And so it's like going that far where no one in the world would even know. Like you could just turn a blind eye. A guy submits three times the theoretical yield of a farm. Who's gonna, who's even gonna know that? You know what I mean? Who's gonna go measure the farm, see what the output is, and then know that this farm? We could get away with it, but that's like how granular we're going. And so it's not, it's no joke. It's a lot of work, but hopefully, you know, four or five years from now.

• 1:22:37Lewis Howes?

  In 10 years then, what do you predict for Feastables and your YouTube channel?

• 1:22:41Speaker 01

  Well, yeah, that's where with Feastables, yeah, I hope we hit those three metrics. I hope other people are using our, you know, we're helping other people ethically source their Kekal. But it's just not stopping there. I mean, there's so many things I want to do. Like obviously I want to, hopefully we have like dozens of hit shows that aren't just Mr. Beast. You know, like our own version of The Voice or Shark Tank and a bunch of other unscripted shows. Eventually we move into scripted shows because um, yeah, our media division needs to keep growing year over year. Feastables grows year over year. Um, and another, I mean, this would take me hours to answer. Another thing we've been working on recently is there's no way for like large brands in America to like deploy capital, like large sums of money into brand deals for creators. Everyone knows like instead of buying an ad, like a YouTube ad that's skippable

• 1:23:23Speaker 01

  or an ad on different platforms in the middle of the video, it would convert much better just to pay the creator directly to promote your product. But you know, if you're a big blue chip brand that deploys 100 million or whatever, your budget is-

• 1:23:33Lewis Howes?

  You go through an agency and this and then-

• 1:23:34Speaker 01

  Yeah, but even then there's no agency that can do it at scale, right? If you wanted to, you know, if you're one of the brands that spent a billion a year on advertising, you want to deploy, let's say 75 million of it in a single year into brand deals with creators. You literally can't do that right now, especially if you wanted to actually reach a certain target in demo. So you wanted to reach women between the age of 20 and 30, right? You're not buying my video, right? And once you get after the top 10 creators, like brand deals start to fall down to like 100 grand. And so like that would be whatever, 700 brand deals. And that's, but most of them would, brand deals would end up being 20, $30,000 or whatever. And so you're talking about facilitating thousands of brand deals a year. There's no CMO, there's no agency that can handle that kind of throughput at scale, especially not even for one company. Now, if you- Multiple ones. And so that I think is a very important thing because it'll allow creators to make more money, which I'm very passionate about.

• 1:24:18Speaker 01

  It'll also allow big brands to do, just get better ROI on advertising and reach this new frontier.

• 1:24:24Lewis Howes?

  Are you going to build a platform?

• 1:24:25Speaker 01

  Yeah. So that's what we've been working on and already started facilitating. And so I think that will be one of the bigger things we do. Yeah. Cause it's, it's just a no brainer. Every CMO I talk to that has these giant nine figure budgets wants to deploy figures into creators.

• 1:24:36Lewis Howes?

  Can't do it.

• 1:24:36Speaker 01

  Yeah, they can't. Or they do, and it doesn't convert well because it's not data backed. And so, yeah. And so we, um, yeah.

• 1:24:42Lewis Howes?

  It's exciting.

• 1:24:42Speaker 01

  Yeah. So it's multiple other stuff like that. Like I, I love building businesses and I love making content. Those are the two things I exist on this plan for. And so hopefully the YouTube channel is doing better than it is now. We have a bunch of hit shows and, you know, we leverage that attention to, you know, start a shop or get, grow festivals, get kids out of child labor. You know, grow whatever our creator marketplace ends up being called and we're helping creators make more money and brands deploy ads more efficiently. And just, it's like ideally like four or five or six businesses that are, you know, hopefully doing over a billion a year each. And they're like net positives and they're growing year over year.

• 1:25:12Lewis Howes?

  That's amazing, man. Okay. I have four final questions. I want to try to get through and ask for you. So I know you gotta get some sleep, man. You've been going all day.

• 1:25:20Speaker 01

  Let's hit it.

• 1:25:22Lewis Howes?

  With all the impact you've had on all the lives over the last decade and the people you're serving specifically through Team Water and all these different things. Is there a person or a moment or a memory that

• 1:25:36Lewis Howes?

  hit you the most? You mentioned like you saw a woman walking with water like an hour. Was there like someone that you gave a thousand, 10,000, 100, or you impacted in some way?

• 1:25:46Speaker 01

  Yeah.

• 1:25:46Lewis Howes?

  That you're like, wow, this really, I remember this one. Cause you can get kind of not numb.

• 1:25:51Speaker 01

  Yeah.

• 1:25:52Lewis Howes?

  But you do so much good.

• 1:25:53Speaker 01

  Yeah, very much done.

• 1:25:54Lewis Howes?

  That everyone's like, you're amazing. Like, oh, thank you. You changed my life. But is there one person or a family or a mom or someone that you're like, who was blind, who saw that you're like, wow, this really touched me. Is there one of those memories you have?

• 1:26:07Speaker 01

  It's definitely, or not, bro, we've done so, we've helped so many, like literally tens of thousands. But if I had to pick, which is very hard, um, it would probably be when we built wells in different countries in Africa. Cause those are like, water is just so essential and like, and like I said before, like if water has bacteria in it and stuff, it just affects their lives so much. And sometimes like building the wells really isn't even that hard. Like you bring the machine out, you dig it down, it's like 15, 20 grand. You could just like, if you've put it in the center of multiple communities, like you can fundamentally change the entire future of thousands of people. And especially if you set aside some money to maintain it. So if it starts to rust or go bad, there's like a thousand dollars there or um, what, you know, or what we do with some of our partners is like, we uh, will help them set up like a very, very, very,

• 1:26:50Speaker 01

  and I don't know if this is what Water Aid does, but just with the partners I worked with before, small tax where, you know, every time you use it, it's like, like less than a penny, but then that you put that money in a fund. So if there ever is repair issues, then the village can take care of itself. And like, you get it where it's self sustaining. So then if that well is actually there for 20 years, I mean, that's like, you just, you literally can't state the kind of impact that would have. Um, so yeah, it would, it would say when we build wells in Africa, or honestly the stuff we're doing in Ghana with Feastables, because it's just uh, you know, even like one of the things we're working on now, like, cause I mean, there's no stone we won't turn over is uh, there's some data that shows uh, like I was looking at school attendance data, you know, in Ghana, in Koteva and um, when you,

• 1:27:31Speaker 01

  make sure, making sure I say these stuff accurately, like when you do a school feeding program, there's one school where every Monday, Wednesday and Friday, they'd give the kids a free meal. And it's not like it's high qual-, it's just like, you know, nourishment. Yeah. And like the attendance on Monday, Wednesday and Friday would be like 40% higher than Tuesday and Thursday, because parents would know, hey, if I send my kid to school today, at least they'll be fed. And so, you know, with some of these, cause we're doing everything we can to get kids off the farms. We, we also, we set up feeding programs at certain schools near our farms where um, it actually lowers the child labor rate quite a bit. Because if uh, the parent will way, way more higher probability of sending the kid to school, they know they're going to get at least one meal when they go there. Uh, and like one school, when they heard that we were going to start a school feeding program, uh, like the weeks leading up to it, like over a hundred kids enrolled.

• 1:28:17Speaker 01

  Just because they heard that there was going to be free food there. And because it's like a community that farms cacao, most of those people, kids are obviously, if they weren't going to school, they're working in child labor on farms because that's just what the community does. And so that one also is pretty crazy because I see these kids in school and learning and it helps break like the cycle of, well, if they never got an education, they're just going to do what their parents did, which is they're going to work on cacao farms. And if not seen changes, farmers make less than a dollar a day on average because big chocolate is very cheap and they'll pay much. And so, you know, if they don't get this education, they're just doomed to making less than a dollar a day. And it's like, pretty brutal. But then, you know, you, you know, you do the things we're doing for ethical sourcing. Plus, you start a school feeding program and that fundamentally like will change their entire life. You know, if they have education, they can get a different job and something that, you know, pays more and blah, blah. And so I'd say

• 1:29:02Speaker 01

  it's a tie between those two things.

• 1:29:03Lewis Howes?

  Okay, cool, man.

• 1:29:06Lewis Howes?

  Change your lives, man. What is the thing about you, Jimmy, that most people don't understand about you?

• 1:29:12Speaker 01

  Yeah.

• 1:29:12Lewis Howes?

  That you feel like you wish they knew more about you, something maybe you feel misunderstood about or wish they, maybe something you don't talk about publicly that you wish people knew more about you?

• 1:29:23Speaker 01

  That's a great question. I wish people knew more about, I mean, we talk about it a lot on this podcast, but not everyone watches the podcast. I do, obviously 99% of my viewership just watches my videos.

• 1:29:36Lewis Howes?

  Yeah.

• 1:29:37Speaker 01

  And I would say, I don't think people realize just how hard it is to do what we do. I mean, it is nonstop, all day, every day. Like, there's, there's a reason why no one else does what I do and it's because it's hard. It's really, really hard. It's like, especially, most people, once they make a couple million dollars, they're like, why would I work that hard? I'll just like, like, I'll keep working, but like, I'll enjoy my weekends. I'll, I'll sleep nine hours every night. I'll like, be happy. Like, and that's where you notice like an effect where like, creators will go like this, like exponential growth, and they'll kind of teeter off because it's like, all right, like, those are the people who are particularly money driven. And then, once they start to come into that money and they hit their number, they're like, why am I going as hard? They're not, they weren't doing it because they loved it or because they wanted to win or blah, blah. And so it's like, yeah, it's just like, getting here was just an unfathomable amount

• 1:30:21Speaker 01

  of work. I gave, like, I didn't do parties. I didn't, I mean, I just work. It's just what I do. Um, I think people like, I mean, it's quite literally every second I'm awake, I'm thinking about, I mean, it's like Jensen said, I'm either working or I'm thinking about working. Right. And like, it's literally that. It's that over a very long period. And um, but on, so yeah, I don't like, think people realize just how much effort it took to be here. Like, you know, just luck into it. Like, a lot of people will say it's luck, but it's like, was it luck that I spent a thousand days in a row analyzing my videos perform better than others? You know what I mean? Like, because I feel like if anyone actually did that with like actual intensity and purpose, they would have.

• 1:30:59Lewis Howes?

  They'd be successful.

• 1:31:00Speaker 01

  Yeah, exactly. So a lot of things that people say are luck, because I get that all the time, especially from people who don't really know how I got here. I'm just like, oh, I mean, point to one person who's put one tenth of the amount of time into this that I have and didn't become successful. Like, you can't, you know, I'm like, it's like, uh, the saying is like, uh, it takes 10,000 hours to master something. But I, I think the saying should be, it takes 100,000 hours to master something. Because like, what is 10,000 hours? If you do 10 hours a day for 365 days, that's 3,600 hours in one year. So you're saying it just takes 10 hours a day for three years to master something? No, you could do something 10 hours a day for three years, come out the other end. I did. It took me seven years before anyone started watching my videos. It's not 10,000 hours. It's like, I mean, to be a little more reasonable, it's probably more like 30, 40,000 hours.

• 1:31:41Speaker 01

  You know what I mean? Like, there'll be, there's a world before I'm 40 where I'll be 100,000 hours deep into this, you know what I mean? And like, no one else in the world will be able to say that about their YouTube channel and creating content. So, um, yeah. But on the flip side, I think that's just how I'm wired. And uh, I also don't think that kind of mindset works for everyone. Like, you know, there's like, people who, for whatever reason, we're just like, our brains are like, winning is the purpose of life and winning is fun and winning is why I'm here and I have a brain like that. But other people, obviously it's not, and you, it's fine. So don't, if that's not your natural mind state, you, you can't force it. But yeah.

• 1:32:12Lewis Howes?

  Is it, you know, when you say winning, is it more about winning and having the biggest channel and platform? Or is it more about winning, making the most money? Is it about winning, making the most impact on people? Is it about all of it combined?

• 1:32:24Speaker 01

  That's the thing. Everyone tries to, this is what you'll see, especially with public figures. Everyone tries to boil their motivations down to one single thing. But we're not simple creatures. You can be motivated by multiple things. And so, and when I say this, it's like, it's. Like weird to some people. I don't know why like this isn't said more, but everyone will be like that person motivated by money. But then if you dug deeper on the surface, you'd see, no, actually they're motivated by money. Yes, but they also want money so they can take care of their family. They can spoil their kids. So they're technically motivated by money and family and they're motivated because you know, this gives them purpose. Like if not, they feel depressed when they're not working. Then you'd be like, well, actually they're motivated by like six things, but no one ever goes that person's motivated by six things and we all like to simplify it like this. So for me like,

• 1:33:03Speaker 01

  yeah, winning is obviously having one of the biggest channels ever. It's also being able to, a lot of my friends and family work for me. It's being able to take for them, it's take care of them. It's being able to take care of all my employees. It's being able to do something that is mentally stimulating and challenging. I could go on and on and list 30 reasons why, but the thing is all 30 of those things point back to winning. Winning allows all of them. So yeah, but I'm sure some people will hear this and go, okay, he's just motivated by money. Oh, he just cares about numbers, you know?

• 1:33:26Lewis Howes?

  Yeah, that's a lot of things. Yeah, many things. There are something you said earlier that I know you're really passionate, excited about, which is Beast Games.

• 1:33:34Speaker 01

  Yeah.

• 1:33:34Lewis Howes?

  And it was a massive hit, you know, it hit all these world records, most viewed show ever on Amazon, all these different things, biggest game show or cash prize, all these different things, right? And you crushed it and yet you lost money.

• 1:33:49Speaker 01

  Yeah.

• 1:33:49Lewis Howes?

  You lost money, but you learned so much.

• 1:33:52Speaker 01

  Yeah.

• 1:33:52Lewis Howes?

  What was the biggest lesson you learned from season one that you're going to take into the next few seasons?

• 1:33:58Speaker 01

  Yeah. So yeah, like you said, Beast Games is our reality show where we got a thousand contestants, most contestants of any show in history, double what anyone else had. Learned why. It's a lot to manage that kind of people. Largest cash prize in history, largest sets in history. We're just like, what if you make a reality show, but just every like, we broke almost 50 world records.

• 1:34:15Lewis Howes?

  Wow.

• 1:34:15Speaker 01

  So like, but everything is a world record. People loved it, resonated. But yeah, it's like for the show, we built the city. Like we literally went to a field, nothing, built a city.

• 1:34:25Lewis Howes?

  It's crazy.

• 1:34:26Speaker 01

  So I learned a lot about building cities, obviously. I had never built a city before, so it's a lot of wasted money.

• 1:34:30Lewis Howes?

  You need this, you need that.

• 1:34:31Speaker 01

  Exactly. And even little things like there are things that were out of our control. Like when we were filming in Toronto, there was the worst rainstorm in seven years. And so that cost millions of dollars to fix because it was just like the sets were flooded. Even our ones inside the studios, the water level came up so much that it went in the studio. And blah, blah, blah. So there's stuff like that out of your control, but then there's stuff in your control that I'm just ignorant on like building a city. Some of these sets were, I mean, just monstrosity like we were like one of our sets was over $10 million, you know.

• 1:34:58Lewis Howes?

  Holy.

• 1:34:58Speaker 01

  Um, where we had the thousand trap doors.

• 1:35:00Lewis Howes?

  Oh, my gosh.

• 1:35:00Speaker 01

  At the intro.

• 1:35:01Lewis Howes?

  They all drop in.

• 1:35:02Speaker 01

  Yeah, because that's the world record for most trap doors ever on a set. The world record for most towers on a set, the way it looks like.

• 1:35:07Lewis Howes?

  World record for most people eliminated.

• 1:35:09Speaker 01

  Yeah, in a single episode, we gave away the most money in episode one ever is a bunch. Uh, and so obviously learned a lot about building a thousand trap doors and things like that. So. Uh, just because there was so many things that had never been done before, it's just kind of like, you don't really know what could go wrong until you do it. So we learned a lot of lessons and I think hopefully our season two, um, I, I don't know, just cut it out if they tell me. I think I have a lot to talk about it now. We just wrapped, uh, we just wrapped, uh, filming season two. Obviously did not lose money.

• 1:35:36Lewis Howes?

  That's good.

• 1:35:36Speaker 01

  And did a lot better job because, you know, we learned our lesson and, uh, yeah, but, uh, it's, you know, if you're.

• 1:35:43Lewis Howes?

  What can people expect for season two without, without giving away?

• 1:35:46Speaker 01

  Yeah, right. Bro, I can tell you right off the bat in season one, um, we, there is a little too much randomness. Like there's some games where, you know, it's, it's not the best person moved on. It's like, it was a little bit of luck. People didn't like that as most people were fine with it, but the people who complained were like, you know, I would want to see the person who wins the largest cash prize in history. Be the person who deserved it, not a person who got lucky in a couple of games. Um, so we made things way more skill based. And then, um, it took like four episodes where you really, because we had a thousand people where you really got to know and get invested in people. Uh, whereas most shows like that's what they do.

• 1:36:18Lewis Howes?

  Right away. Yeah, yeah.

• 1:36:19Speaker 01

  So instead of, uh, we, we have less contestants and this time we're just way more focused on like having you get to know them. We get attached to them earlier. Which is kind of obvious in hindsight. So I honestly, like, those are the two biggest things. We're just more skill based, getting to know the contestants more. And besides that, people loved it, you know?

• 1:36:36Lewis Howes?

  Wow. Season two is going to have more money, I'm assuming too. You can't, probably can't say, but there's probably going to be more money, more supplies.

• 1:36:42Speaker 01

  Money given away.

• 1:36:43Lewis Howes?

  A lot of money given away. And did you learn some things for season, hopefully three, four, five?

• 1:36:48Speaker 01

  Yeah, exactly. I mean, just like our YouTube videos that you could go watch every, you could go back and watch all our videos in reverse order and you'll see every single video, something improves. Every time you make a piece of content, because there's no such thing as perfection.

• 1:36:58Lewis Howes?

  Yeah.

• 1:36:58Speaker 01

  There's always stuff you can learn.

• 1:36:59Lewis Howes?

  This is a question. We, we asked you what. Ten year in the future self would tell you, you know, what you'd tell your ten year in the future self.

• 1:37:06Speaker 01

  Yeah.

• 1:37:07Lewis Howes?

  But I'm curious if you get to, you know, be, if you get to win at every area of life for the rest of your life. And you get to live as long as you want to live. But for whatever reason, it's the last day on earth and you've achieved everything. Every dream that you've said you want to accomplish, it happens in the future.

• 1:37:23Speaker 01

  Okay.

• 1:37:23Lewis Howes?

  Friends, family, love, kids, money, success, it all happens.

• 1:37:28Speaker 01

  Okay.

• 1:37:31Lewis Howes?

  But for whatever reason, on the last day of your life, way in the future, all of your content is erased.

• 1:37:37Speaker 01

  Oh, God.

• 1:37:37Lewis Howes?

  Hypothetical.

• 1:37:38Speaker 01

  Oh, you're gonna.

• 1:37:39Lewis Howes?

  Hypothetical.

• 1:37:40Speaker 01

  Okay.

• 1:37:40Lewis Howes?

  And no one has access to your content anymore. But you get to leave one final message, one final video that they would have access to.

• 1:37:47Speaker 01

  Uh huh.

• 1:37:48Lewis Howes?

  And you get to share three lessons to the world of everything you've learned.

• 1:37:52Speaker 01

  Yeah.

• 1:37:52Lewis Howes?

  It could be about money, life, business, anything random or meaningful, whatever. What would that final video be with three lessons?

• 1:37:59Speaker 01

  I wouldn't even make it three, I'd just make it one, which I think most people need to prioritize more. And it's the reason why I am here, it's what we talked about earlier. You are who you surround yourself with, the five people you talk to the most are going to determine how successful you are, how unsuccessful you are there. Like I went through a stint where I had a couple of friends who were into cars. I bought like a BMW, I hate cars, I ended up selling it, like, why am I doing this? And I'm like, wow, it's just because people are around, we're just talking about cars a lot. And then I ended up thinking that was cool, I was an 18 year old and, you know, then I'm 20, I'm like, why do I own this? Like, I don't care. And it just showed me like, wow, it really, I'm very, very much influenced by the people I'm around. We all are, I'm just very cognizant of it. And I noticed when I'm around people more and more, I start to use some of the vocabulary, I start to, you know, people,

• 1:38:40Speaker 01

  if we're on like a really long shoot, it's like day eight, you know, we're 14 hours in and everyone around starts complaining. I start to complain, I start to get into headspace where it's like, this isn't fair, this is what I want to do. But if I'm around people who are like, yo, let's get it, people are going to love this stuff, we're filming great content. I'm like, let's go, like, you're not going to outwork me, bring it on. And so it's just like, really pay attention to who you're around and like, just accept that they will determine how successful you are. And if, you know, you're cool with being as successful as your five friends that you talk to the most, then you're good. But if you want to be an overachiever, it's just not going to happen. Like if I didn't do that mastermind with five other obsessed freaks and I just hung out with five people from my high school. I mean, I would have five million subscribers, I might be a fraction as successful as I am. It's literally just as simple as that.

• 1:39:22Lewis Howes?

  Choose the people you surround yourself with wisely as a mastermind of trustful.

• 1:39:28Lewis Howes?

  Individuals that support you and elevate you.

• 1:39:30Speaker 01

  Support and elevate, but honestly, for me, the big thing is surround yourself with other freaks that are obsessed. Obsessed, obsessed, obsessed. If it is, if what you want to be in life, this person thinks about it all day, dreams about it every night, talks about it nonstop, then you got, like, they're helping you, but you're also helping them. It is a mutual beneficial thing, like, and if you find the four most obsessed people in the world that you can get your hands on, on that topic, and you talk to them every day and you're around them constantly, there's just no world that the version of you that does that is not exponentially better and further along two years later theoretically than the version of you who isn't. I mean, it is a monster of a difference. And there's no doubt in my mind. And it's not a thing that requires money. It's not a thing that requires to have a rich father or anything. It is a thing that is fully in your control

• 1:40:12Speaker 01

  and you just gotta make it happen. You control who your friends with, you control who you hang around, and you control if you're constantly leveling up that friend group or if you just stay content.

• 1:40:19Lewis Howes?

  That's it, man. I want to acknowledge you one more time before I ask the final question and make sure everyone gets, I'm not going to show the number, but make sure you donate right now, Team Water.

• 1:40:28Speaker 01

  Teamwater.org, let's go. One of this drops, I'm going to be refreshing the new donations. I better see your names.

• 1:40:33Lewis Howes?

  Let's go.

• 1:40:34Speaker 01

  You guys are rich. I know you're rich.

• 1:40:35Lewis Howes?

  Exactly. So make sure you make a donation, teamwater.org. We'll have it linked up everywhere. Use the hashtag Team Water. Trying to raise $40 million to access for 2 million people to have clean water for decades to come. And again, I want to acknowledge you, Jimmy, for caring deeply about human beings. I know you get a lot of criticism. I know there's some people that are frustrated by your work style sometimes or your obsession for greatness and like your demands that you have on people. I know there's people that, you know, get frustrated with that sometimes, but you are doing so much good in the world. And I want to acknowledge you for just constantly being driven to create content that serves people. Constantly driven to.

• 1:41:20Lewis Howes?

  Elevate other creators and empower them to get donations for causes as well. Cause a lot of creators don't think that way.

• 1:41:27Speaker 01

  Yeah.

• 1:41:27Lewis Howes?

  So I'm grateful for you leading the way. Grateful for you.

• 1:41:31Speaker 01

  This stuff makes me so uncomfortable. Thank you.

• 1:41:33Lewis Howes?

  I'm grateful for you donating your money and caring enough to give a lot of your money away to people. And it's really cool, man. I hope that you do more of this. And if I can support and School of Greatness and Team Greatness can support in any way. Reach out to us. We're a resource for you as well. Obviously, we're not donating as much as you are, but we are here to serve the best way we can for the rich people that watch us.

• 1:41:55Speaker 01

  Yes. Yeah, you're donating, you know, more than you know by telling these guys.

• 1:41:59Lewis Howes?

  Exactly.

• 1:41:59Speaker 01

  Oh, there's some billionaire watching this that's gonna give a hundred thousand years of clean water to people in need.

• 1:42:04Lewis Howes?

  Let's go. I want to see who does it.

• 1:42:06Speaker 01

  Okay.

• 1:42:06Lewis Howes?

  Um, and, and with that, I have one final question for you.

• 1:42:09Speaker 01

  All right. Final question.

• 1:42:11Lewis Howes?

  Final question is what is your definition of greatness?

• 1:42:14Speaker 01

  What is my definition of greatness? Uh, I mean, that's what we said before, like, can someone be successful while being fit and having a great relationship with their kids? I mean, if you have all three of those, really, what else is there, you know?

• 1:42:27Lewis Howes?

  Yeah, that's great.

• 1:42:28Speaker 01

  Or I guess I would change it from kids to family. Great relationship with your family. I guess fit to just overall healthy, you know, it's more than just fitness, blah, blah. And then, yeah, successful.

• 1:42:37Lewis Howes?

  Make sure to follow Mr. Beast on YouTube and everywhere Mr. Beast is. Donate. Jimmy, thanks so much for.

• 1:42:43Speaker 01

  Yeah, thank you for having me. Oh, it wasn't as good as the first one, but we'll take it. All right, I'm taking this check. No tasting vaxxers.

• 1:42:50Lewis Howes?

  That's good, man.

• 1:42:51Speaker 01

  I'm kidding.

• 1:42:52Lewis Howes?

  I have a brand new book called Make Money Easy. And if you're looking to create more financial freedom in your life, you want abundance in your life, and you want to stop making money hard in your life, but you want to make it easier. You want to make it flow. You want to feel abundant. Then make sure to go to makemoneyleasebook.com right now and get yourself a copy. I really think this is gonna help you transform your relationship with money this moment, moving forward. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links.

• 1:43:34Lewis Howes?

  And if you want weekly exclusive bonus episodes with me personally, as well as ad-free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I want to remind you, if no one has told you lately, that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.