HACK Your BRAIN to Take Immediate Action: 90% of HIGH ACHIEVERS Practice THESE HABITS Daily

Today, we have a powerhouse episode featuring the legendary Tony Robbins and the brilliant Dean Graziosi. We're diving deep into the secrets of success, from mastering your morning routine to transforming your mindset and creating unstoppable momentum in your life. Get ready to uncover the habits and strategies that have propelled these two icons to greatness. As you listen, I want you to think about this: What is one small change you can make in your daily routine that could have a profound impact on your productivity and overall happiness? Let’s dive in and discover how to unlock your full potential. In this episode you will learnThe impact of a disciplined morning routine on productivity and mindset. The power of gratitude and its role in combating negative emotions. Key money lessons from Tony Robbins on mastering core businesses and giving back. The importance of innovating and progressing during challenging times. How to create habits that align with success and fulfillment. For more information go to www.lewishowes.com/1625For more Greatness text PODCAST to +1 (614) 350-3960Full-length episodes featured today:Tony Robbins – https://link.chtbl.com/1218-podDean Graziosi – https://link.chtbl.com/1620-pod Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Lewis Howes?

  Welcome to this special masterclass. We've brought some of the top experts in the world to help you unlock the power of your life through this specific theme today. It's going to be powerful, so let's go ahead and dive in. Is there something new that you do with your morning routine now that is different then? And what has really helped accelerate your productivity, your joy, your peace at this level with your morning routine?

• 0:26Tony Robbins?

  Well, I have certain fundamentals that haven't changed. You know, I think I've shared with you before, the first thing I do every single morning is I go in freezing cold water. And I've shared this with many people. It's not because I'm a masochist, but because it moves the lymph of your body, as you well know. And when you jump in, it never feels good to go in, but getting out, you feel incredible. But I do it for a different reason. I do it to train my brain to say, when I say now, it means now. When I say go, we go. I don't stand there because it's cold and go maybe in a minute when I'm ready. And I think I've shared with you before, I don't think I've ever had a morning I looked forward to jumping in that water ever. But I always do it because I've trained my brain. This is how we work. And if you train your brain to do that every single day, then it'll do it on the more difficult and important things in life.

• 1:11Tony Robbins?

  But I also then I do my priming, I think you're familiar with, which is I do 10 minutes and I pick 10 minutes because if I said do 20 minutes or 30, you go, I don't have time. But if you don't have 10 minutes for your life, you don't have much of a life. So I do this 10 minute process. And if people want to know it rather than walk through it right now, they can go to Tony Robbins forward slash priming. There's a video, it's free. But the essence of it is I change my body radically and I do three things to make sure that my brain is primed. And what I mean by primed is most people think their thoughts are their thoughts, Lewis, and you and I know better because you and I have read the studies, right? Priming is a psychological principle where you think thoughts and you think they're yours, but very often they're created by the environment. So one example was Harvard has done multiple studies on this.

• 1:55Tony Robbins?

  And one of the studies they did was taking people, walking up to people, they hired two actors, they walked up to 100 people, they had to do the exact same thing, men and women. And what they did is they'd walk up with a cup of coffee in their hand and they'd look at you and go, here, would you hold this for a second? And they'd look down and reach in their pocket to pull out their phone. And most people then take the coffee, there's nobody, you're not looking to give it back, right? And then they do what they're doing on the phone, they put it back in, they go, "Thank you so much." And they take their coffee back and they walk away. But then about 20 minutes later, if you're in a mall or a school campus or whatever, a person comes by with a clipboard and they give you $20 and they say, "Listen, I know this sounds crazy, but if you'll give me 30 seconds of your time, the $20 is yours.

• 2:40Tony Robbins?

  I need you to read two minutes of this, literally this little story, and then just answer three questions for me." Here's the interesting part. Half the people have a reaction, more than 80%, and half have a reaction, 80% difference. And here's the question, they read the same story, but half the people are handed hot coffee, half the people are handed iced coffee. And the question they ask is, "How would you describe the main character of the story?" After they read a few paragraphs. And the people who are handed hot coffee say the person is warm and genuine, 81% of the people, 79 to 80, 79.8, it's almost, it's a 1% difference, you know, natural variability, who are given the iced coffee say the person is cold and uncaring.

• 3:25Tony Robbins?

  I could tell you 20 studies like that, that would blow your mind how your brain is conditioned or primed by the environment. And think about all that's gone on with COVID of the last two years, and how many people's brains live in fear. And in my new health book, I put in there, just to remind people with COVID, outside being 80 years old, the number one, or having four or five comorbidities, number one factor, 80% of the people die of COVID, 79.8% are obese. That's something you can do something about. The second factor, according to the CDC, is fear. Because anxiety makes people get short of breath, they freak out, and their whole nervous system starts to go shut down. Your immune system can be shut down just by fear alone.

• 4:09Tony Robbins?

  And so this experience of life that we have, most people just don't understand that you are being primed all the time. And unless you prime yourself, you're going to be primed by the environment. Because most people understand that your brain right now is being conditioned and triggered whether you know it or not. If you're in any social network, it's being done continuously by algorithms. So I want to take control of my brain. So I do three quick things. One, I take three minutes of those 10 minutes after I've changed my body, and I focus on three different events in my life that I'm grateful for. I usually pick two big ones and one small one. It could be as simple as a smile on my daughter's face, the wind against, you know, my skin. But I really, I don't like, if you've ever been on a roller coaster and you remember the roller coaster over there,

• 4:54Tony Robbins?

  it's not the same as remember going over the edge like you're there. So I do it in an associated way, and it changes your biochemistry. Now, it sounds pretty, you know, positive, thinky, I'm going to be grateful. But there's a value to it because the two emotions that mess up your business, your life, your relationships are anger and fear. And you can't be angry and grateful simultaneously. And you can't be fearful and grateful simultaneously. So by starting my day with that, and it's not some fake pump up positive thinking, they're real experiences. So it literally teaches your body to go in that state. Because otherwise, the environment, when right now, there's a whole lot of uncertainty and fear. Then real fast, I do this three minute process. It's kind of like a blessing. And then three minutes, the last three minutes are called three to thrive,

• 5:38Tony Robbins?

  where I focus on three things I want to accomplish. But instead of thinking I want to accomplish, I see, feel, and experience it is done. I feel grateful. I celebrate it. And it trains your brain. So in 10 minutes, I'm done. Third thing that I'll do, I immediately send a message or a text or an audio message to somebody as a sincere compliment. And I don't go, dude, great job, or wow, you're cool. I say, listen, I saw you on Tuesday with those kids, and I saw you take that extra 20 minutes no one else did. And I just want you to know, I saw that. I thought that was incredible. So I'm always very specific, so they know it's not just some positive thinking bullshit call. It's sincerely doing it. And it makes me constantly look for the good in the people I work with.

• 6:20Tony Robbins?

  Fourth thing I do is whatever I don't want to do, the most challenging part of the day. I want to go handle that problem. I want to handle that issue. Because after you do that, everything has momentum. So those four are my core. Now, my workouts, what I've done to be able to have more energy and vitality and strength. I just finished a book called Life Force. Spent three years on it. And in there, I give all the details of what to do depending upon what your goals are and what your direction is, stage of life, what you're, are you looking for more energy or more strength? Are you looking to extend the quality of your life? Are you dealing with a real disease? And you know, I did Money Master the Game and I interviewed, you know, at the time 50 of the smartest people in the world financially, Ray Dalio, Warren Buffett, etc. This time I interviewed 167 Nobel laureates, scientists, and the greatest regenerative

• 7:05Tony Robbins?

  doctors on the face of the earth. So there's nothing in here that's my opinion. It is all science and it's stuff that you would think would happen 20 or 30 years in the future that's happening either right now or the things that are coming in the next 12 to 36 months that the FDA is currently looking at for approval.

• 7:22Lewis Howes?

  I want, I wanted to ask you a follow up to one thing you mentioned there, which I think a lot of people don't do, which I think you do incredibly well. I've seen you do this many times. You mentioned you reach out to someone, you'll text someone, you'll send a voice note or a video message, or maybe you're calling them or just saying hi to them and telling them, you're acknowledging something that they're doing well that you appreciate. I don't think that many people do this. Why is this so important for you personally? And why do you think this would help so many people get out of themselves and overcome anxiety and stress if they did this even a couple of times a week? I know you do this every day, but just a couple texts a week? Why was this so valuable for people?

• 8:00Tony Robbins?

  Well, number one, I love people, so I love to sincere. If you just call someone to make a compliment and it's not sincere, anybody can feel that. I don't do that shit, you know? It's like I, I pride myself in finding the goodness in people or the skill sets in people. And I also know that what is acknowledged tends to grow. So from standpoint of that, I, I want them to feel that feeling of being appreciated. I want them to know I see what's happening behind the camera, so to speak. You know, it's like, that's what matters. It's not how everybody else sees you, it's how you really are. And then it also deepens every relationship you have when you sincerely acknowledge somebody and you notice something other people don't notice. And so it, it deepens the connection.

• 8:42Tony Robbins?

  And to me, quality of life is a quality of two things, your emotions and your relationships. And you know, if my emotions are terrible, my relationships are going to be terrible. But if I have great emotions and I can extend that out to help other people, then it just makes me feel more alive. So I, I do it for me and them. It's, it's a virtuous cycle.

• 9:00Lewis Howes?

  Right, yeah, and I think if someone's feeling, you know, stressed, the easiest way to overcome that is do what you said, which is focus on the things you're grateful for and get out of yourself and start acknowledging someone else and you'll, you'll, you'll build that deeper relationship and feel better in the process.

• 9:13Tony Robbins?

  And now you got more positive momentum energy, now you attack the most difficult thing of your day and when you make that your habit, it, the most difficult thing gets smaller and smaller because you're feeling stronger and stronger, right? And then you have momentum and so now you'll attack the next difficult thing and it doesn't even feel, feel difficult at that point, but the, the whole secret is, most of us don't realize, depending on which research you buy into, somewhere between forty-five and fifty-five percent of what we do is habitual. And the great thing about habit is, you don't have to think. So, I don't know about you, but the first time I tried to drive a stick shift car when I was a little kid, like I'm supposed to do this, this, this, watch the rearview mirror and the, ah, it's too much. But once you learn it, most of driving, ninety-nine percent of it's habits, so now your brain

• 9:57Tony Robbins?

  is free to do other things. That's the value of making something habitual. The weakness of making it habitual is you don't grow, right? The weakness of making it habitual is you don't feel fully alive. So it's like, you've got to find that balance in your life, but if you can create habits that make you do the right things for your mind, your body, your emotion, and for others, then let those take over. Then it becomes, it's like working out. You and I both are workout nuts and it's like, in the early days, it's hard to work out. At this stage in my life or yours, if you didn't work out or I don't work out, my bet is you'd be pissed off and frustrated, right? You need to work out. It's a part of who you are now. In the beginning days, it's like the last thing I wanted to do, but once it's in your life, that now frees you up to use that energy for everything else that matters in your life.

• 10:41Lewis Howes?

  Yeah, absolutely. Uh, two and a half years ago, I had, I had the privilege of being in your, your island in Fiji and spending a, about a week with a, a small group of people. Uh, Dean and a, a bunch of other guys and gals, we got to spend some time with you and you had a prediction. You said, "Winter is coming."

• 11:02Tony Robbins?

  Yes, I did.

• 11:02Lewis Howes?

  And you, you know, Dean has told me that you have predicted many things over the last, you know, four decades in, you know, the economy and what's happening in the world and all these different crises is you're, you're kind of on the front lines of access to the most brilliant people in the world. So you, you know what's happening before it happens. And you said to us, "Winter is coming." You probably knew this two years prior to that. And you said, "You don't know when exactly, but it's coming soon." And then, I don't know, four or five months later, it hit and it hit hard for a lot of people. And it's still hitting hard like you're talking about over the last couple of years. And I don't think it's going to slow down anytime soon. It seems like there's might be some hope and then boom, another wave and then another wave of something, whatever

• 11:41Lewis Howes?

  it is. What did you learn from researching in the new book with all these different experts on how we can really take back control of our mind, our health in, in new ways to support us when the winter continues to hit? Because it doesn't, it doesn't seem like it's going away anytime soon.

• 12:00Tony Robbins?

  You're hitting on a huge note. I'd love to plant the seed with everyone listening, and that is, we're about halfway through winter. But my hope is this is the year where that part starts to change. But we're still in winter, meaning so many people have been conditioned to be fearful. So many businesses have been shut down. Our children have been kept out of school for such a long period of time that there's after effects on that. And it's also, you want to be a student of history. Think of it this way for a second. When did mankind really become a dominant force on earth when they made one distinction? I've shared this with you when we were private. I think I told you, there's three skills that you want to master if you want an extraordinary life, no matter what decade, Brandon, you know, you know, you've probably read Oxford and many other universities are doing these

• 12:42Tony Robbins?

  studies where they say, "Half the jobs we have today will be gone by 2040," which sounds like a long time, but it's 18 years from now. And that'll go like this. And so my grandkids, my daughter, it's like, what I want to help them with. Well, the first skill you got to master to be great, you know, you're the school of greatness, is the ability to recognize patterns. When humanity recognized the pattern of the seasons, the whole world changed. Because we went from hunter-gatherers trying to survive from place to place where we're exposed to everything, to wait a second. If we plant in the springtime, we protect in the summer, we reap in the fall, and then we hang on to some of that so we can live through the winter.

• 13:23Tony Robbins?

  That created communities for the first time, and then eventually cities and states and countries. So that changed the world. What will change a person's life is when you realize there's also a set of seasons in your own life. And so, think of it this way. Zero to 21 is springtime. Things are easy to grow in springtime. You don't have to do that much. Growing as a kid happens naturally. And some people live a protected childhood, some of us not so much. But overall, life is supporting you. It's sending you, teaching you, sharing with you. Now, when you get from, you know, 21 to 41, or 22 to 42, whatever range you want to talk about, some people get there at 16, some people get there at 25, you now are in the real world.

• 14:06Tony Robbins?

  And now you go test what you learned in your springtime. And it's a hot summer, and you find out, holy shit, a relationship's different than I thought it was when I'm in an intimate relationship committed. It's not the thing I just envisioned so easily. Or, I'm not as bulletproof as I thought I was. I'm not president of the United States already and a billionaire like I said I was gonna be when I was, you know, 19. So you start to learn, test, figure out what's real. It's an important stage of life. 42, 43 to 62, 63 is the power of your life. It's the reaping time. If you worked hard in the spring and the summer, and you put yourself out there and you planted, it's a reaping time. It's a time when you really become a leader.

• 14:48Tony Robbins?

  Just, everyone's different, some sooner or later, but it's a great stage to understand. And then if you're lucky, you go from 63 to 83, and maybe 83 to 103, or the oldest living humans, 119, you have an extended final season of your life, where you get to be the mentor, you get to share, you get to make a difference. And maybe towards the end of your life, people look out for you again if you looked out for everybody else. That's kind of the cycle of life. But then there's a third pattern, and that's the cycle of history. The most powerful people, by the way, have used not only pattern recognition, but the second skill, pattern utilization. They see a pattern and they use it. So you'd say, "How did Jeff Bezos become the richest man in the world?" And the answer's simple. He studied the growth of the internet

• 15:31Tony Robbins?

  at an early stage and saw how explosive it was. It was like nothing else you could see. And he just figured any product, books, was an easy one to start with. But he got himself in, and then he started to learn the real secret. The convenience is what people value more than anything else. And when he honed in on that one distinction, he not only recognized the pattern, used the pattern. The people that are real masters create their own patterns, right? You play everybody else's music, and then eventually you get good enough you can create your own music, right? So the similar thing happens. And so what's occurred is, in humanity, is you go through, there's this seasons in nature, there's seasons in my life, and then there's seasons in history. So watch this.

• 16:16Tony Robbins?

  This is what gives me great optimism for everyone watching here. First of all, winter's not forever. No pandemic lives forever. No, you know, war lives forever. Nothing. Everything changes. And everything ends. I mean, something new occurs. You may not like it, but that's how life is. And the good news about winters, it's always followed by springtime. Historically, some winters are long, some are short, but they're always followed by springtime. What follows the night? The daytime. What a cool way to set it up if you were God or the universe, right? So imagine for a second, all of your listeners or viewers, and you think about it too. What if you're born in 1910? Now you know the seasons of a person's life. So from 1910, the next 19, 20 years of your life,

• 17:00Tony Robbins?

  you're gonna be absorbing what was happening. War one ends. The world looks like it's a great place. New technology, cars, radio. And then what happens? An explosion of abundance, the roaring twenties. And so you're a kid. You're 14, 15 years old. And you're like, "I can't wait to get a car to go..." But what happened when that person hit the next stage of life, 19, 20, 21 years old? As they came of age, it's 1929. And suddenly, people are jumping out of buildings, total depression, Dust Bowl, nobody's got jobs. It looks horrific in it. It was horrific. But did they get a break?

• 17:40Tony Robbins?

  No. When they turned 29, it's 1939. So think about it. Now, World War II breaks out. You and I don't remember. We weren't there. But anybody who was alive will tell you, it looked like the whole world was getting out. Hitler was sweeping across Europe, bombing London. It literally looked like the world as we know it was over. And this group of people, like millennials, or Z generation, a lot of people make fun of, and they go there, you know, whatever, wallflowers, I forget the terms they use. And then the millennials and Z generation argue about, you're old because you parked in the middle versus the side. I mean, it's bullshit. The same bullshit was happening then. These people are called flappers. They

• 18:17Tony Robbins?

  were irresponsible. But here's history and one thought. Good times create weak people.

• 18:29Tony Robbins?

  Weak people create bad times. Bad times create strong people. Strong people create good times. That's the history of the world over and over and over again.

• 18:41Lewis Howes?

  Yes.

• 18:42Tony Robbins?

  And so what happened is that generation, who was weak, became strong because the environment demanded it. They became the heroes. And think about how different the 1930s and 40s were versus after the war, 45 through 50, up until Kennedy, 63. That 20-year period was what a lot of people thought was the greatest time in America. Now, certainly wasn't if you're African American. Started to become better if you were a woman. But then think about after Kennedy died, and Robert Kennedy is killed, and Martin Luther King is killed. Think about the 60s and the 70s, how different they were than the 80s, 90s, 2000s. So we go through these seasons. I could show them to you a thousand years of Roman

• 19:25Tony Robbins?

  history and you can see them. There's a book I highly recommend. Bill Clinton gave me this book called Generations when I was working with him 25 years ago, about a 700-page book. But the same authors, William Strauss and Neil Hodd, wrote a smaller book which might be more helpful and it's called The Fourth Turning. I read it in 1997. And it shows you the seasons of history and how everybody enters that. Like, everyone's gonna have winter, someone's gonna have it in their twenties, someone's gonna have it in their forties, someone's gonna have it in their sixties or eighties, someone's gonna have it when they're children. And then we all move through these seasons that are pretty much historic because the older person dies, everybody loses that lesson, and then we tend to unfortunately have to relearn some lessons again. So I want you to know that if it looks really horrible right now, if you follow those cycles, we're about halfway

• 20:10Tony Robbins?

  through winter. And winter usually starts with a financial winter, which was I was referring to. I did not predict the pandemic. But there are pandemics, as there were 80 years ago, right? But in addition to that, there's always a great war. And it could be a cyber war, it could be a war with China, but there's no question, we are not done with what we're gonna deal with. In fact, I'm reading right now, you know, one of the ways I stay on the cutting edge is I'm constantly studying history because, you know, people say, you know, it doesn't repeat itself, but it rhymes, you know? And this is a book that anybody who really wants to know where the world's going, it's Ray Dalio's newest book, The Changing World Order. I mean, it's incredible. It's 500 years of history. So

• 20:50Tony Robbins?

  my whole thing is leaders anticipate, losers react. If you can anticipate what's coming, you can really take advantage. If you wait till it hits you, you're in trouble. So I think we're in a time where you're gonna, it's gonna be a better year if you're willing to be better, right? You know, winter can be a beautiful time, as you've heard me say before, you can freeze to death, or you can ski and snowboard and have a great time with your family and build something. And so then when spring comes, you know, you can really take advantage. But if you look at the world, the most successful businesses started in a winter. 68% of the Fortune 1000 were started in either a recession or a depression. I don't care if you're talking about Disney, or Exxon in the depression, or Pizza Hut,

• 21:30Tony Robbins?

  or FedEx in a recession, or Apple in a recession. So this is your time, but you have to get your head straight and you gotta get your energy strong. And that's not easy when most people are shoved in their houses and isolated and heard nothing but fear. So you gotta take back control.

• 21:49Lewis Howes?

  What would you say are the three biggest money lessons you've learned from Tony Robbins? In being his business partner, one of his close friends, and just interacting with him and seeing how he gives. But also, he's an extraordinary earner, right? He generates and brings in a lot of money, but he's also a big donor of causes. What are the three lessons you've learned from him?

• 22:11Dean Graziosi?

  I would say, number one, I just wrote that number, again, I love when you ask me questions I've never been asked before. Number one is his other businesses at this phase of his life make more than his core business.

• 22:25Lewis Howes?

  Really?

• 22:26Dean Graziosi?

  Yeah, right, significantly more.

• 22:28Lewis Howes?

  So he's the personal brand of his main business?

• 22:30Dean Graziosi?

  Right.

• 22:30Lewis Howes?

  And he's running his events and books and courses.

• 22:33Dean Graziosi?

  He told me a great story, he's dear, dear friends with Peter Guber.

• 22:36Lewis Howes?

  Wow.

• 22:36Dean Graziosi?

  Right, and Peter Guber was a mentor to him, right? And when Tony was younger, Peter Guber was part of the Golden State Warriors and every other team.

• 22:45Lewis Howes?

  Yeah.

• 22:46Dean Graziosi?

  Academy Awards, movies, everything, dynamic, amazing man, to only know him through Tony, right?

• 22:53Dean Graziosi?

  So at a younger age, Tony's, if you know Tony Robbins' story, he's on the road 250 days a year. He's doing five day events, seven day events, 10 day events, he's speaking here, speaking there, on the road, lives in a plane, lives in a hotel, right? And he is, he is hustling, and Peter Guber invites him to go someplace, Egypt or something like that, on a fancy trip. And he's on this plane, and he said, he's on this plane, and all of them there are on their way to being billionaires, right, or in it? And he's like, man, my business doesn't have margin, I'm just, like, he started thinking about how his business was so much work and so much effort. And these guys had better areas, and when he first left, he was, then he diversified immediately. I invested in this, invested in that, and all of them suffered.

• 23:35Lewis Howes?

  Really?

• 23:36Dean Graziosi?

  All of them suffered because his main business, he didn't put his oxygen mask on yet at the level he could have. He didn't probably have his 10,000 hours in, yet he, of course, he mastered at a young age, but he was mastering this on another level. Long story short, he got some great advice from Peter and others, it's like, go back and master the one core business. Because that core business, if it's mastered, then when the profits start distributing, you can, number two, you asked me three, number two, you can give more. Number three is you can invest in other companies and projects that you like. So.

• 24:10Lewis Howes?

  But don't do that until you master the core thing.

• 24:12Dean Graziosi?

  Yeah, right. And, and so 10 years, 15 years, whoever was head down in his business, all of a sudden, this thing became an incredible company that kicked out money that he could donate. He does donated a billion meals, which is insane, right? It kicked out money for next level donation. So his one philosophy is give more. Number two, you know, another one would be empower the core business. And when that business is empowered, use those proceeds to invest in other great businesses.

• 24:40Lewis Howes?

  Yes.

• 24:41Dean Graziosi?

  And now, over time, that goes to the, we all overestimate what we can do in a year and underestimate what we can do in five or 10. Five or 10, now he's got the funds to invest and now those other companies make him way more than his main business. But he still empowers his main business. It's still his love, still his passion, it's still his child. Right? It's literally, you know, RRI, which is Robbins Research International, the UP Unleash the Power, the Date with Destiny, Business Mastery, that's his baby. But there's enough, they don't make anywhere near the money as other things do.

• 25:10Lewis Howes?

  But he's still putting just as much time into it.

• 25:12Dean Graziosi?

  Because it's his passion, it's his thing, and it was the machine. And I think we live in a world today where we try something for a year and go, that's not it, what's next? Oh, that's not it, what's next? Right? You need the 10,000 hours, you need the time to break the barrier and find your lane.

• 25:26Lewis Howes?

  And so after 40 years, he's still doubling down on his main thing, even though it's not making the majority of his money.

• 25:33Dean Graziosi?

  So it's a great, it's a great lesson. It taught with our company that Tony and I own together, Mastermind. It's like, I'm all in on this foundational company is growing exponentially. And that'll produce so many results as we move on.

• 25:44Lewis Howes?

  What happens if someone gets too much money before they're emotionally or mentally ready for it? What will happen to them if they've come into a lot of money with that, you know, lack of emotional awareness?

• 25:56Dean Graziosi?

  We see it in the news all the time, right? I mean, I, I think that's self-aware. I mean. Why do, why do the majority of people who hit the Lotto go broke? Right? They didn't have the emotional wherewithal, right? I feel bad for them and they probably get taken advantage of. They don't understand money. I mean, most people don't understand how money works. I get that. And everybody should get some financial literacy to really understand it. But I think, I think the, the answer is really simple. In most cases, not saying in most cases, you could just look at Lotto winners. You can look at families. I, I've seen.

• 26:30Lewis Howes?

  Inheritance is lottery winners.

• 26:32Dean Graziosi?

  I am so, I have to tell you, this sounds like, you know, money, people with money problems. But I lived in a trailer. Everything I said was true. I know your history.

• 26:43Dean Graziosi?

  My kids are growing up completely different. I have never seen a trust fund kid to this day that was just handed money without responsibility, without.

• 26:51Lewis Howes?

  Without education.

• 26:53Dean Graziosi?

  I tell my family, my kids, I'm running the first leg of the marathon. And when I'm gone, I'm going to hand the baton off to you. If you want to run and you want to run hard, you can continue. If you don't want to run, if you think I'm just going to hand you the baton, you don't. You can go work and be a teacher and I'll double your salary, but you'll never be a part of the family. In the family, like.

• 27:11Lewis Howes?

  The money.

• 27:12Dean Graziosi?

  The money, right? So the reason I'm saying that is because I worry every day. I, I do not want my children to just have money at their access whenever they want. And before they understand the value, the value creation, contribution, all the things that took me to 40. I'm hoping I can get it in them by their 35. But if I'm here, that'll happen 100%. If I'm not, my entire will, my entire statement is they have to go through certain trainings. They have to do things. They don't get access to even see what's going on until they're in their 30s. And when they do, they don't just get checks. They have the opportunity to enhance whatever it is I've done. They can grab the baton and go, hey, I want this division or I want that. Because that's my biggest fear because I, I think you're a thousand percent right.

• 27:57Dean Graziosi?

  And I also think that's where money could get a bad rap. Because you see somebody who got money before they got the wisdom behind it and they abuse it.

• 28:05Lewis Howes?

  Yeah. Wow. What would you say are the three biggest money, or excuse me, what would you say are the three biggest mindset issues? That you see people holding them back from making money easy in their life?

• 28:20Lewis Howes?

  Making more money easier in their life. What would be the mindset issues that hold them back?

• 28:26Dean Graziosi?

  I would say first off is we're getting rid of the word easier. Because I think that could be screwing you up because there is really no easy money. Right? You have to follow a plan. You can get there quicker by modeling proven practices.

• 28:37Lewis Howes?

  How do you make money easy for you so it doesn't feel like this hard thing? That's unbelievable. It's too hard to make. It's exhausting.

• 28:46Dean Graziosi?

  Oh, got it. I understand the question now.

• 28:47Lewis Howes?

  Not make, yeah, yeah.

• 28:48Dean Graziosi?

  I get it now.

• 28:49Lewis Howes?

  Not make easy money, make money easy.

• 28:51Dean Graziosi?

  Got it, got it.

• 28:54Dean Graziosi?

  The greatest thing in the world, I know the answer is don't start from scratch. Don't try to figure it out on your own. Model proven practices. So not to, not to talk about my family so much. My daughter's going to be 18. She's going into 12th grade. And I gave her an option since you and all my kids will give the same option. After school, after high school, they can go to college if they want. Or they can go mentor under someone for two years. Right? If my daughter wanted to be in podcasts, I say move out to LA, work for Lewis for free. And you have to be his best employee. If Lewis doesn't think you're the best employee he's got. But the only way I would do it is if, if you can learn from Lewis. If you get time to talk to him, to watch, observe, take notes, be an apprentice, right?

• 29:42Dean Graziosi?

  Because the fastest way to get from where you are to where you want to be is find something that you're passionate about. Then find someone who's good at it. And learn everything they've done so you could start off on third base. Right? So, so many people, when they think about money, it's like, or they think about this career is unfulfilling. I gotta get out. And then they go over here and online, how to make six figures in six weeks? How to do this? Get rich doing this? It's like, ah, I'll just stick with the thing I hate. It's like, you gotta find someone who's got a proven path, a proven plan. Like every time my brain at this phase of my life, when I think how to do something? My brain is converted to who's already done it and how can I learn from them? Right? Yesterday, we're doing a big event in June.

• 30:25Dean Graziosi?

  Yesterday, there's a gentleman that really is great at events. And I think Tony and I do events better than anyone. I'm willing to learn from anybody. But we want to make this bigger and better than anything. Yesterday, I spent a good chunk of money and hired someone for a half a day to come in and just share everything he knows about live events. And the truth is, I knew 90% of it. But there was 10% of like, damn, I didn't think about that.

• 30:46Lewis Howes?

  You probably knew 99% of it.

• 30:47Dean Graziosi?

  Yeah, but there was a couple of things I was like, oh, my God, I never thought of that. So my brain is always who versus how. Because Tony calls it the tyranny of how. It's like, I want to get my social media account going. How do I do that? But if you can hire somebody that knows social media, it's like, oh, who can do that? Oh, they can do that. Well, I do this, and then I can make money over here, and I could pay them to do it, right? So I would say, everything's easier when you model proven practices. You get a blueprint, you get the roadmap.

• 31:18Lewis Howes?

  When people think, well, I don't know the right people that'll have the right connections. I don't know people who have money. How can people get out of that mindset and start thinking about how to find the who in different ways? How do they enroll people in giving them time, energy?

• 31:32Dean Graziosi?

  I love it. I love it. You know, I, first off, I've been on this earth long enough that when I was a kid, there were no podcasts, there were no digital books. I had dyslexia, so reading was brutal before I could listen to an audio, right? We didn't have access to information, access to AI now, access to amazing books, access to amazing podcasts. You can go back, in all your years of interviewing, how many great interviews have you had about money? Probably?

• 31:58Lewis Howes?

  A bunch. I've had a handful. Yeah, yeah.

• 32:01Dean Graziosi?

  Right. Think about going through your old podcasts of finding the ones about money, about wealth. Go find others that are respected and have depth and breadth. They're not just the guy that's telling you how to get rich for five minutes because he's actually getting rich, helping people think they can get rich, right? Like, the person who's actually done the thing. And just start absorbing it. When there's a will, there's a way, duh, like you've been saying it before. But when you want to learn something, the teacher is there. Right? And then as you start learning, as you start developing and you're watching podcasts and you're taking notes and you get to correlate and then you maybe go to AI and go, I learned these three things. How does that all tie together? And AI helps you bring it together. And then you might say, hey, I'm going to start reaching out to some of these people because they're going

• 32:43Dean Graziosi?

  to feel my passion, my desire, my interest. I mean, I have done interviews with people that aren't big podcasters that didn't go anywhere where people just wrote me the nice enough message my team sent to me and go, this kid or this woman, she's just a hustler. Would you give her 20 minutes? I'm like, I will. Right? And that only happens, though, when you feel someone's passion. So the teacher's there.

• 33:05Lewis Howes?

  Good attitude, passion, all these different things.

• 33:10Lewis Howes?

  I heard you say a line one time that the only thing standing between you and your next level is a story you tell yourself on why you can't get there. If someone has just had a challenging life, you know, growing up where it just felt like everything was against them and they have a belief system, memories and stories that are proof and evidence of why they're not good enough, talented enough, or capable of finding the right people, going after what they want, or whatever circumstance or situation they might have. It's strong evidence showing that it's not possible to get to the next level.

• 33:45Lewis Howes?

  How can someone start to tell a different story that they can actually believe it's possible to get out of a challenging situation, personally, financially, relationship, into a better situation?

• 33:57Dean Graziosi?

  You know, it's probably because, I don't want to answer this too simply. This is a really great question. It's probably because I try to absorb as much wisdom as I can from others who have done it before. And I see the mismatch or the mismosh of personal experiences and trauma and things that go wrong with so many successful people. You get to see it every day, right? When you and I get the opportunity, when we've masterminded together and really talked deep when no one's around, like you, I feel like I'm at this phase where I want to, if I had the chance to sit down with everybody individually, I could look at them and go, no, no, no. All of that crap happened because it needed to form the woman you are.

• 34:36Lewis Howes?

  Yeah, that's the good stuff.

• 34:37Dean Graziosi?

  You wouldn't be the man you are if you weren't on the couch. If you didn't think like, like all of those things built this guy who's Lewis Howes. That you can be this amazing man to your partner right now, that you can look like. All of those things had to happen, but it's so hard when you're in it like, oh, really? I had to get cheated on. I had to lose this relationship. My business partner had to steal my money.

• 34:56Lewis Howes?

  Right.

• 34:57Dean Graziosi?

  Unfortunately, yes, because, because you can look at it any way you want. I gotta share, I'll share this. And if I go back to personal stories, just so I hope it relates.

• 35:09Dean Graziosi?

  12 years old, I moved in with my dad. Very, very confrontational. My dad was the youngest of 12. He was physically abused, sexually abused. He, he's okay with me sharing that. And old school Italian, didn't get help, New York guy, like no, just scared away every wife. My sister does, hasn't talked to him in 25 years. Right? So scared, didn't talk to one of his brothers and sisters. Right?

• 35:31Lewis Howes?

  You're 12 siblings.

• 35:32Dean Graziosi?

  And doesn't talk to any of them. It was just a dysfunctional family. So he decided I'm going to be a better dad, but he couldn't, he didn't get any help.

• 35:38Lewis Howes?

  He had the tools.

• 35:39Dean Graziosi?

  He was rough. So that's all the women ran, everybody ran away from him. At 12 years old, he terrorized my mom so much that he said, I said, when we leave my mother alone. Right? He said, move in with me, I'll never bug her again. So I moved in with this guy. My mom was devastated. And she's like, you can't, I'm like, I am, I wouldn't tell her how, why? Because I knew she wouldn't let me. So I move in with this guy.

• 36:00Lewis Howes?

  You're 12?

• 36:01Dean Graziosi?

  I'm 12. He's living alone. He's living in a tiny little place. The heat's barely on in the place. We had a little electric heater that, that kept the place warm. It was a nightmare. I'm like, I left my mom, we lived in a cul-de-sac. I had a mongoose BMX bike. I had friends and now I move in this hole, excuse my language.

• 36:17Lewis Howes?

  Yeah.

• 36:19Dean Graziosi?

  I'm moving this guy and he's a mess. Like I'm older now, I can see it, just a disaster. This guy is bipolar or somebody can diagnose it better than that. But some days he's super dead, letting me drive at 12 years old, taking me fishing. And other days I'm vomiting blood because I have a bleeding ulcer because I'm so afraid he's going to get violent with people and get arrested again and do all this stuff. Right? So I got this guy that is my hero and the guy I'm scared to death of. But by the time I was 15. I started understanding emotions and I understand how he would feel. I understood how it came from. I started to have empathy for him. And I could watch him come in with like terrorizing. His name's Paul. If he was, he'll listen to this and he'll be totally cool with it. He's an amazing guy. He's 87 now and he's in a beautiful space.

• 37:04Dean Graziosi?

  But I saw Paul, the terrorizer, the one that my mom was afraid of and everybody was afraid of come in. I could spin that guy and I could get him to be that loving dad that would take me fishing. Now, when I was in my twenties and probably late teens, early twenties, I remember thinking, how could I ever be successful? Like my dad, like he's never, like all the things I went through and the divorces and the crazy dad. But there was a time that flipped. And if I look at my life now and you've watched me go on stage in front of, Yes. I mean, when the Conahay, we had a half a million people live at the same time. Amazing. And I can go and I can, I believe I can feel people's hearts. Wow. I can read them and I can adjust what I'm doing and I can present with confidence.

• 37:45Dean Graziosi?

  That was all crafted by the crazy Paul because it was the protection. So I could stop having a bleeding ulcer. I got off the bus and threw up blood at 13 years old. Wow. And I had a little blood on my mouth and dad, my father was like, what is on your lip? And I couldn't tell him because in his head, if I had a bleeding ulcer, it was because my mom left him. When I was three, it was all my mom's fault. If she didn't leave me, we'd have no divorce, she'd be a happy kid. He didn't realize it was his craziness and he'd take a baseball bat and drive to my mom's house and knock all the windows out of her car and her house. They'd call the cops and they'd be fighting and I'd be in the car shaking, right? So all those things happened. I only say that because that could have been, and this sounds like I'm just talking, look how great I am. I just want to share, I was able to convert that, Louis.

• 38:29Dean Graziosi?

  From how could that happen to a kid to thank God it happened to me. Now for a living, I can, I can use this empathy. I can use this compassion. I can impact others. I could get up on stage, even though I'm an introvert and be able to talk to people and go, I'm going to throw away the presentation I had because this crowd needs this. I learned all of that from that crazy guy. All of it. So I'm only sharing, I don't want to make it simple. Life happens for us, not to us. That's Tony Robbins and I love that saying. I don't want to just make that a simple little throwaway, but I really want to share. Life really, if we can, life already happened for us. And if you had crappy stuff, I'm so sorry. But you get to make the decision today and go, I can't change any of it because that was the ingredients. They got me here today to be who I am. So I have to say,

• 39:14Dean Graziosi?

  Thankful for it.

• 39:15Lewis Howes?

  Yeah.

• 39:15Dean Graziosi?

  I have to.

• 39:17Lewis Howes?

  Man, that's powerful. And it's so hard when you're in the sadness or suffering.

• 39:22Dean Graziosi?

  Of course it is.

• 39:23Lewis Howes?

  To be like, this is all gonna benefit me in the future in 20 years.

• 39:26Dean Graziosi?

  And you'll never feel that way.

• 39:27Lewis Howes?

  You're like, get me out of here.

• 39:28Dean Graziosi?

  But you, but you get to a point where you go like, and that is such a great, I don't ever want anybody to think I go through crap and I still of course do and go, ah, thank for this. But there is, I'm at a place in my life go, this sucks. But I know it's happening for a reason.

• 39:42Lewis Howes?

  Yeah, cuz every bad thing.

• 39:43Dean Graziosi?

  And then I'm like, then I'm looking like, alright, when is it gonna, sometimes it takes longer, like.

• 39:47Lewis Howes?

  Yeah, of course.

• 39:47Dean Graziosi?

  This one not, and eventually, always, there's a reason.

• 39:51Lewis Howes?

  It always does. And when you think back at all the painful moments, you see, this is how it applies and it benefit to me today. If that had to happen, as painful as that was, like, me getting injured and you going through this, you're the dad, all these human things, it had to happen for us to be where we're at today. But we had to make meaning of it and sense of it and alchemize it into something good.

• 40:11Dean Graziosi?

  Absolutely, absolutely.

• 40:12Lewis Howes?

  Speaking of alchemizing to something good, you, you took all this wisdom and experience and passion and hunger to build a business, to make money and to kind of run away from the pain by saying, I'm gonna be financially free, so I'm never broke again. You use that pain into financial freedom.

• 40:31Lewis Howes?

  But did you ever have a moment where your self-worth or your identity was tied to money?

• 40:36Dean Graziosi?

  Absolutely.

• 40:37Lewis Howes?

  And what happens when we tie our self-worth to our net worth? And how do we not make sure that when our banking account goes up or down, our identity and our personal belief in self doesn't go up and down as well?

• 40:51Dean Graziosi?

  It might be impossible.

• 40:53Lewis Howes?

  Okay, tell me more.

• 40:55Dean Graziosi?

  So I'm just, like, I wanna answer honestly today. That's another thing, over time, it slowly fades away.

• 41:01Lewis Howes?

  Yeah, yeah.

• 41:02Dean Graziosi?

  I'm at a phase in my life, but I wanna tell you, if you asked me that question.

• 41:06Lewis Howes?

  10, 15 years ago.

• 41:07Dean Graziosi?

  Five years ago.

• 41:08Lewis Howes?

  Really? Like, if you would've lost a little bit of money one year than the year before, and it went in with down, would it affect your self-worth?

• 41:15Dean Graziosi?

  It does. It does, and it will.

• 41:18Lewis Howes?

  Why is that, though? Why is that for, is it cuz money is energy and it's like?

• 41:22Dean Graziosi?

  But not, probably not for everyone.

• 41:24Lewis Howes?

  Uh huh.

• 41:25Dean Graziosi?

  But for me, I ran away from not having money. And retiring your parents and taking care of people and all the things that you do. And then the thought of going, here's the, here's the words that I believe. Never said these out loud, the thought of going backwards. Like, what if I don't have the freedom? What if I had to tell my mom, I can't send you that check?

• 41:44Lewis Howes?

  Right.

• 41:45Dean Graziosi?

  What if?

• 41:46Lewis Howes?

  That fear.

• 41:46Dean Graziosi?

  We, we, we go away each summer and we spend three weeks on the beach. What if I can't take my kids there and make those memories? So I, I would say some of it is self-worth, but it's again going upstream. What's it attached to? I won't have, and I think this is a really big one. I won't, and this is mine, so this is a little therapy for Dan today. Mine would be, I'm not in control of my decisions. If I don't have the money, I, I can't maybe take my kids out of school. I can't, I, I might have to work late and miss the big baseball game. I might have to work late, or I might have to work through the summer and not spend three weeks with the kids. It's been everything since they were born. So for me, it's going backwards and not have choices. To this day, if you said, you're gonna go backwards and I gotta take some of your choices away.

• 42:31Dean Graziosi?

  It would still ding my, my core.

• 42:35Lewis Howes?

  But I mean, okay, I get emotionally if you lose some money, right? Let's say 10% of your money goes away for whatever reason. The business goes down or something happens, or I don't know.

• 42:47Dean Graziosi?

  You talking broke?

• 42:48Lewis Howes?

  Not broke, but just some of it goes away, right, right? But you still, yeah, but analytically, you see your numbers and you still have tons of money to be retired for the next 30 years.

• 42:57Dean Graziosi?

  It still hits you.

• 42:58Lewis Howes?

  Really?

• 42:58Dean Graziosi?

  It still hits you. And, and over time, I promise you or anybody listening right now, in a decade, you'll laugh at it and go, hey, am I okay with that? Because I like my lifestyle is worth more, right? In 10 years from now, five years from now, you might have a three-year-old. And you go, I'm used to making this and this quality life.

• 43:17Lewis Howes?

  Right, and so when you make less.

• 43:18Dean Graziosi?

  But I would take a 25% cut in that pay because my significance of being a dad is exponential to that money. And that's how it trades off. I would say pre-kids, right?

• 43:36Dean Graziosi?

  When it's just you,

• 43:40Dean Graziosi?

  it is a hard one and I'm not putting this on you. I'm not even saying you're asking this question for you. It does, because we live in this, and we do live in this world, it's like we feel like we're measured on the success that we've had. Right? And all of a sudden, if you're going backwards a little, it's like, am I the man I said I am? Am I really good at my interviews? Am I really good at marketing? Am I really good at doing this thing? And all that stuff comes with a question. All I would say is, sit with it and just do the thing we talked about around money. It's like, is that true? Like, I see your life, I'm not, this is probably not about you. I know you're doing amazing. But I see you so much richer today than when I first met you. So much richer. I don't care if you were making 10 times the money then.

• 44:22Dean Graziosi?

  You are a richer man. You are, like, the love you give, the energy you give off, the every conversation I have with you, the personal work that you do. I sent you a nice audio two weeks ago about something you did. I was like, I'm so freaking proud of you. In my eyes, you might not see it, I'm using you as an example, I know this for other people. But you might say, oh, I made a little bit less this year than last year. And from the outside, I'm like, is that dude rich? But it takes time. And, and I just would say, when you feel that way, really question it. Like, don't just let it sit. Don't just feel it, or, you know, because you'll be in a conversation. I know what it's like when I thought I was doing well, doing $10 million a year. And I'm like, I came from nothing.

• 45:03Dean Graziosi?

  I was in a trailer park, I'm doing $10 million in gross revenue a year. I get to keep a million of that for me, or two million, whatever. I'm doing amazing. And then I go sit with somebody who's doing 100 million. And it feels like they got it systemized, and they're going to get on their plane, and they, they look like they work way less than me. And they're gonna go, they're flying off to,

• 45:23Lewis Howes?

  They're golfing every day.

• 45:24Dean Graziosi?

  And they're flying off to, you know, to Italy to spend time on the Amalfi Coast. And I'm like, oh my God, I'm such a loser. I like, it's all perspective, right?

• 45:34Lewis Howes?

  And how do we not compare ourselves to others when around money conversations?

• 45:38Dean Graziosi?

  Can I tell you?

• 45:38Lewis Howes?

  Friends, family, colleagues who might be making more. How do we not say, I'm worse than them, or I'm?

• 45:43Dean Graziosi?

  Yeah, no, it's, it's just real conversation, right?

• 45:46Lewis Howes?

  That's why I like this.

• 45:46Dean Graziosi?

  This is real conversation. And the fact of the matter is, there's only really one way to do it. Is, you gotta look backwards. You have to be, you have to adapt the culture of progress. Right, not a culture comparison.

• 45:59Lewis Howes?

  Oh, man.

• 46:00Dean Graziosi?

  And that's not an easy one, but it's true because if you look back at where you were, if I look back at where we are, we grew like rockets.

• 46:06Lewis Howes?

  Yes.

• 46:07Dean Graziosi?

  We're not supposed to be here. Like if someone, I barely got out of high school, didn't go to college, had dyslexia, graduated high school with nine cents in my pocket and started working on cars. What statistical

• 46:20Lewis Howes?

  Yeah.

• 46:21Dean Graziosi?

  mathematical

• 46:22Lewis Howes?

  Oh.

• 46:23Dean Graziosi?

  Uh, percentage would you give that kid to be able to, and I'm blessed.

• 46:27Lewis Howes?

  To be you, yeah, point zero zero one percent.

• 46:29Dean Graziosi?

  Yeah, point zero zero zero one percent. Like if someone gave you, like, I'm gonna retire my mom and I'm gonna do all these things. Somebody be like, oh, that's so cute. Go work on your collision, you know, go pound another fender, right?

• 46:42Dean Graziosi?

  So when I look back at that kid who was just dying to make a thousand bucks a week so I could take care of my mom and do that, man, I'm a rocket ship. But if I compare myself in two weeks when I see Richard Branson and go, wow, he's a billionaire. Oh, right? So culture of progress versus a culture of comparison.

• 46:59Lewis Howes?

  Yeah. There's so many more questions.

• 47:02Dean Graziosi?

  It takes time. It takes time though. But just know, all, here's what I love. You're asking the right questions for everybody listening today. Because wherever you are on this scale and the spectrum, know that when you stay engaged in personal development, when you ask the right questions, when you question your beliefs, when you go upstream and say, is that true? Is that really, is that a fact or is that just a belief I have around the fact? And where did I get that? And how would I feel if I shifted that? And what if I created new beliefs? And what if I, you just, it's not something you do when you listen to a great podcast or read a great book or go to a Tony Robbins event. It's something you gotta do all the time and then slowly it becomes a part of your life.

• 47:41Lewis Howes?

  Yes.

• 47:41Dean Graziosi?

  I wish, like, I've done the work and be like, I feel the best in my life. I'm ripped at 45. I feel great. And then I forget and I slack off and three years later I wake up and go, oh, I feel like shit, Ken. Like,

• 47:53Lewis Howes?

  It's consistent repetition.

• 47:54Dean Graziosi?

  It's like going to the gym. You gotta go all the time.

• 47:57Lewis Howes?

  Consistent repetition. Um, it's interesting because I was just with, uh, yesterday, I was just with the number one pickleball player in the world where, pickleball is 40 million people around the world play this sport. It's like this rising sport. And I was doing, uh, I was playing against the number one player in the world yesterday.

• 48:12Dean Graziosi?

  So cool.

• 48:12Lewis Howes?

  We were just doing a practice, but I couldn't score one point on it, right? And I'm like an athlete, but it was so frustrating. Two hours with this guy.

• 48:20Dean Graziosi?

  Not one point?

• 48:20Lewis Howes?

  Not one point. Now.

• 48:23Dean Graziosi?

  I get it.

• 48:23Lewis Howes?

  Now, I got, I eventually got one point, but it was like, he made a mistake. That was why, okay, I got like a point or two, but. And. And at the end, we do a sauna, we do a cold plunge because he just finished a tournament where he won. He's the number one player in the world.

• 48:38Dean Graziosi?

  That's amazing.

• 48:38Lewis Howes?

  In singles and doubles and in mixed doubles. Number one in all three categories in the world. Twenty five year olds, his Ben Johns. And I said, what is the one thing?

• 48:49Lewis Howes?

  That it takes for you to be number one in the world consistently? And he said, consistent repetition. He's like, most people just don't want to keep showing up every day and doing practice for four or five hours a day, doing the recovery, doing the prevention stuff like it's just. I've been putting in the reps for eight years in the sport and I keep putting in the reps.

• 49:06Dean Graziosi?

  Yeah.

• 49:07Lewis Howes?

  Kind of going back to what Tony, you know, you mentioned Tony's like forty five plus years in, he keeps doing the reps. And he gets better and better. It's interesting there. Um, I want to ask you a couple more questions before I transition into. Where people can listen and who are watching now, who I think if they were trying to figure out ways to generate more revenue for themselves. So they're trying to figure out ways to use their art, their talent, their passion. And what they can do, I want to talk about that in a minute, but I've got a couple of questions before we address that. And I wanted to ask you about.

• 49:39Lewis Howes?

  The three habits that you think keep people broke. A lot of people, they work really hard.

• 49:44Dean Graziosi?

  Yep.

• 49:44Lewis Howes?

  They still kind of have. They're still kind of broke or they're struggling and they stay in debt. What would you say are those three habits that keep people stuck financially or feeling broke?

• 49:53Dean Graziosi?

  I would say.

• 49:57Dean Graziosi?

  Not identifying. Habits that don't serve them. Right? You know, I wrote a book on habits. Kind of, you know, we, I, that's my glasses, right? Sometimes just if you have a hammer, you only see a nail. For me though, if I look back at people in my life, my family, others, they didn't realize that they had habits. That actually pulled them away. The habit could be waking up in the morning and I look at everything as a habit. It could be waking up in the morning and watching your news. No matter where you get your news from, right? Never in my life I've ever watched the news and felt empowered. Right? So you could have a habit of waking up and watching the news that puts you in a reactive space. In a, in a, in a defensive space and you're never innovating, you're never creating.

• 50:36Lewis Howes?

  Yes.

• 50:36Dean Graziosi?

  Right? So I would look for habits like in the morning, you could wake up and just say two or three sentences of gratitude. You could get out of bed, drink a green drink and take a walk. Or you could get up, click on the news, grab your phone, look at your emails and texts, find the bad one that puts you in a bad mood. And go eat, have coffee and a donut. Now I don't, I'm not knocking anyone, but they're both habits.

• 50:58Lewis Howes?

  Yes.

• 50:59Dean Graziosi?

  One habit makes you feel, I believe you're more on offense. Like, hey, I fed my body. I took a walk.

• 51:06Lewis Howes?

  Yeah.

• 51:06Dean Graziosi?

  I'm grateful to God. I prayed or whatever it is I do. Another one's like, ah, that third email for the same thing. And you believe the trials that are going on, the election that's going on. Same morning, same thing. Two completely different experiences. One says, bring the day. I got it. The other one says, what do I have to fight today?

• 51:23Lewis Howes?

  Yes.

• 51:23Dean Graziosi?

  Right? That's a habit to me.

• 51:24Lewis Howes?

  So that's the first one. Kind of identifying them. Yep.

• 51:27Dean Graziosi?

  Number, number two is.

• 51:32Dean Graziosi?

  And I've never shared these, so I'm just winging them.

• 51:34Lewis Howes?

  Yep.

• 51:34Dean Graziosi?

  Is. Stop making. The thought of making money a mystery.

• 51:40Lewis Howes?

  Hmm.

• 51:41Dean Graziosi?

  Right? Like, how do they do it? How do they get rich? Dig under the hood. Like find somebody in something that lights you up, right? Don't, don't just look for making money for the sense of money. Find something that if you like interior design, if you like courses, if you like doing podcasts. Find somebody who's doing it well and making money and learn everything they're doing. Because it's not a mystery. There are blueprints everywhere. Right? And I think sometimes we're just like, I'd like to make more money, but how? Would you like to make more money doing something you hated every day? Right? Would you replace? So I think that's the third one. And the, the fourth one I would say is.

• 52:19Dean Graziosi?

  This crazy outside world, I believe is a magnifying glass. If you have uncertainty, it will. 10 times it.

• 52:29Lewis Howes?

  You'll find uncertainty.

• 52:30Dean Graziosi?

  Yes. So in times like this, we have two options. I mean, just a choice. We could see obstacles or opportunity. And I would try to train my brain to every time you see an obstacle, ah, this is happening, say, what is the opportunity in this? What is the opportunity in this? So if I had more time, I probably would have fallen on, but I would see opportunity over obstacles. I would try to focus on what you have, not what you lost. And those things sound like, oh yeah, but how do I? You know?

• 52:59Dean Graziosi?

  But those things are the foundational. If I had it at a four, find an emerging market. Don't, right? I know this is a simple analogy, but you wouldn't want to invest in taxi cabs when there's Uber, right? But so many people do that. They, they, they go into something that was second, secondary, like find something that's emerging, meet the world where it's going, not where it was, right? What is Wayne Gretzky's great quote?

• 53:19Lewis Howes?

  Yeah, yeah.

• 53:20Dean Graziosi?

  The puck is going, skate to where the puck is going.

• 53:23Lewis Howes?

  Yeah, yeah.

• 53:23Dean Graziosi?

  Do your research, look at AI, model of the people, look where the world's going and get there before other people.

• 53:28Lewis Howes?

  Yeah, that's cool. That's what I did with podcasting.

• 53:30Dean Graziosi?

  I know you did.

• 53:31Lewis Howes?

  Eleven years ago.

• 53:31Dean Graziosi?

  I know you did.

• 53:32Lewis Howes?

  It's like, I feel like this maybe could be a thing.

• 53:33Dean Graziosi?

  Yeah.

• 53:33Lewis Howes?

  And it may not always work out for you, but like be willing to invest in it and take the time in it. I like that. Um, five years ago, you know, I've been on a lot of amazing trips in my life. I feel blessed to have like traveled the world and just done so many different things in my life. But five years ago, I went on a trip with you and Tony Robbins in Fiji with about, I don't know, 20 of us for a week. And during this time, I remember Tony saying something, and maybe it was you and Tony at the same time, saying like, winter is coming. I remember hearing this five years ago. This was right before the pandemic kind of hit, like maybe it was like four and a half years ago. And he said, winter is coming.

• 54:12Lewis Howes?

  And you backed it with, make sure you're really innovating your gifts and talents and not just protecting yourself, but progressing yourself and putting yourself out there so that you can feel more abundant in your life as opposed to feeling scarce and feeling like you have to just hunker down and wait for winter to pass. And you and Tony have done something every year where you teach and educate people for free in a big live experience online on how to optimize the skills and talents and knowledge they have in order to earn some extra income, launch their business, uh, and many other things in this creator economy. I'm curious, can you share, and you have this coming up as well?

• 54:53Dean Graziosi?

  Yeah.

• 54:53Lewis Howes?

  About a million people show up live for this around the world. Can you share what people can learn if they're just like, I don't really know what to do with my career or the opportunities I have or how to make some extra income?

• 55:04Dean Graziosi?

  Yeah, great question.

• 55:04Lewis Howes?

  How they?

• 55:07Lewis Howes?

  What they're gonna learn from this experience you have with them, this live online event that's free, and what they can start doing now to prepare for that.

• 55:15Dean Graziosi?

  Yeah, so I would start with the first word of investigate. If you have a business that's not as profitable as you'd like it to be.

• 55:25Lewis Howes?

  Yes.

• 55:25Dean Graziosi?

  Come investigate, and I'll give you the answer in a minute here. If you're in a career that is just, it's served for a certain time in your life, but it's not fulfilling anymore, in fact, you despise it.

• 55:35Lewis Howes?

  Ew.

• 55:36Dean Graziosi?

  Come investigate. And if you're that person that knows your inside, like your inner entrepreneur is dying to come out, but you're not sure where to start, come investigate. And that's all I say. There's, in life, we have to look at these different paths. Here's what I did, we're calling the event, "The Game Has Changed", and it's time for the new playbook, right? But what does that mean, "The Game Has Changed"? I think, I think COVID gave us a byproduct, gave a lot of byproducts, but one byproduct I think it did is made people realize, I think people used to say, "I'm either gonna, I can get this career, it might not serve my soul, but it'll take care of my family", right? Or I can be the craziest entrepreneur, and maybe it'll work out.

• 56:20Lewis Howes?

  Right.

• 56:20Dean Graziosi?

  I think where the game has changed.

• 56:22Lewis Howes?

  And I'll lose my health and my relationships in the place.

• 56:24Dean Graziosi?

  Right. Where I think it's changed is, in what Tony and I love to share, and it's the industry we're in. He's been in 45 years, I've been in almost 30, right? In the industry of our life experience is the greatest asset that we own. Right? And I'll talk more about that in a minute. But where the game has changed high level is that you don't have to separate those two anymore. I like the term "life-work integration".

• 56:47Lewis Howes?

  Yes.

• 56:47Dean Graziosi?

  Right?

• 56:48Lewis Howes?

  Not balanced.

• 56:48Dean Graziosi?

  Not balanced. It never balances. Has it ever balanced for you?

• 56:52Lewis Howes?

  Never.

• 56:52Dean Graziosi?

  Right? But when you can go home and your work is okay to bring with you because it's a part of your soul and you love it, for me, having the opportunity to take a life experience, a career skill, a passion you have, and learn how to extract it and package it into a product or an asset, and be able to give it to somebody. And you get to shorten their distance from where they are to where they want to be. You have a business, you have a career skill, you know how to sell better, do hair better, or you went through a divorce and you're on the other side and you're happy, or you lost yourself, or you lost the weight, or you do yoga, or any other thing that you do so well. My physical therapist, because I got a torn ACL, I'm working with him twice a week. I went skiing, tore my ACL.

• 57:29Lewis Howes?

  It would be last year too.

• 57:31Dean Graziosi?

  So annoying. But I'm working with him twice a week, and I'm watching this guy's got his own business, but he's in the time and effort community. I said, "Do you have any course or training I could do when you're not with me?" He's like, "No." So I got him right now, he's extracting his life experience, he's building the course, I can't wait to buy it from him, right? Every single person on this planet has a life experience that is valuable when you know how to extract it, so Tony and I are great at, right? And the reason we can't, we love to share it each year, is because just most people don't know how to turn that into something of value.

• 58:03Lewis Howes?

  Hypothetical scenario, let's say you could only focus on one thing to get you started. You only had the time and energy to focus on one of these areas, your health, your relationships are all breaking down, your finances are failing, failing everywhere. Where should people lean into first to kind of create that foundation so that everything else can start to rise as well?

• 58:22Tony Robbins?

  I think before you answer what to do, you gotta answer while you're there.

• 58:27Tony Robbins?

  It is not because of the pandemic. I remember when 9/11 happened and people tell, "Oh my God, our life was destroyed because of 9/11." And there were people in the same building who turned their life around, became, grew spiritually, grew closer to their family, made their businesses larger, and the same building burned down, right? I know in my case, you know, 9/11 comes, if you can imagine, you know, I'm fortunate to have now more than 80 companies in all these different industries, and obviously, you know, done pretty darned well by most people's standards of business and life. But my core mission is what I do for a living. It's why I'm here, it's talking to you right now. It's getting people to be free and alive and have the level of fulfillment that they deserve to have. I know they desire, but I also believe they deserve to have,

• 59:09Tony Robbins?

  but to deserve to have it, you gotta do certain things, right? And so, you're not in a place of being overweight because you lost your job. So stop the bullshit blame. Blame is not a strategy for a meaningful life. Blame is not a strategy for greatness. So you gotta resolve that, number one. And then your question was, what's the one thing to focus on if you only focus on what? I think it's smart to focus on one thing primarily. Focus on too many can be overwhelming. Other people, it's good to focus on multiple things. It depends on your personality. So I wouldn't presuppose. But then the answer would be whichever thing you're most desirous of changing. Whatever thing is giving you the most pain. So if it's your relationship, I'd go full force on that. Now, in the world we're in today,

• 59:51Tony Robbins?

  you know, you don't usually have the privilege of going, okay, I want to work on just being happy. Well, I can train you to be happy while hell's breaking loose. You can sit in this chair and be totally euphoric. But if you do that in a Western culture, people come and take your furniture. Right? So you probably have to work on both your business or financial side and some personal side. I would be working on both. And to me, the way to attack that, if you're not sure which area, is to start with the body. And I know you can relate to this, Louis, because you and I both share this in common. It's like, I always teach physiology first, as you well know. If you change the body, you'll change the emotions. If you change the emotions, you'll change your decisions, you'll change the quality of your life. Because the quality of your life is your emotions. It's not what you get, and you have a billion dollars and commit suicide. People have done it. Right?

• 1:00:35Tony Robbins?

  You can have beautiful relationships and commit suicide. You can have people loving you and be sad all the time. Our pattern of emotion is our home. And you have to upgrade your home. You have to train it. And one way to train it is the emotion comes from the way you move, the way you breathe, the way you speak. So if I said to your listeners, there's a depressed person behind the curtain over here, and I'll give a hundred thousand dollars to their favorite charity if they had to describe their body, their posture, and they're depressed, you tell me. I'll just use the example. What's that person look like?

• 1:01:08Lewis Howes?

  They're slunched down, they're looking down at their feet, they're not looking upward, their shoulders are over, they're...

• 1:01:15Tony Robbins?

  Are they breathing full or shallow, do you think?

• 1:01:17Lewis Howes?

  They're shallow.

• 1:01:18Tony Robbins?

  Are they talking fast or slow?

• 1:01:20Lewis Howes?

  They're talking... If they're depressed, they're probably talking fast because they're not calm.

• 1:01:26Tony Robbins?

  Well, no, that's usually stressed. Depressed is different than stressed.

• 1:01:29Lewis Howes?

  They're slow, they're probably talking low volume, slower than...

• 1:01:33Tony Robbins?

  And all those physical characteristics change your biochemistry towards this feeling of being depressed. And in a depressed state, you won't do anything. When I used to be depressed, and I don't get it anymore, I just took it out of my life. I even took the language of it out of my life. Because the words you create, create a biochemical response. But when I did that decades ago, because I was like, having those thoughts like, is there a reason to still be here? That kind of crazy shit in your head. I got out of it by using anger originally. I'd much like, sometimes if somebody's really sad or depressed, I'll make them angry. People like, what's he doing to make him angry? Because anger is much more resourceful than depressed. From anger, I can get you the laughter, I can get you the taking action. So, and then gradually, I got where I didn't need anger. It was about growth, it was about contribution, it was about meaning. So there's like stages to go through.

• 1:02:15Tony Robbins?

  But to answer your question, they should work on both their business side of their life and personal, one of each. And in order for either one of those to work, you need to be in a strong emotional state. And if you start with your body, like you know, I start every morning in my cold water. Start every morning with my workout. I start every morning by feeding my mind, right? So there's certain things you gotta do physically. So you're strong enough to remember the truth. Because remember, fear is physical. You feel your throat or your gut, so is courage. Courage doesn't mean you're not afraid. It just means you're strong enough, you push through in spite of the fear, right? And courage feels different in the body. So when you go lift, or you go for a sprint, or a strong run, or you jump in that freezing water. When you push your mind, you go beyond what's comfortable. You feel a strength inside you, and that strength will help you to change your body, your emotions, your relationships, whatever.

• 1:02:59Tony Robbins?

  But then the other thing I'd say is, model someone who's successful. Don't just do this shit by trial and error. Like, find somebody who has what you want. Ideally, maybe more than one person, two or three. And see what are they doing different than you in their relationship? What do they believe different than you about relationship? If it's their body, what are they doing different? They're not lucky. They're doing things differently. You might be slightly biochemically different, but there's patterns there that you can see. And so, instead of learning by trial and error, which can take decades, you may never learn. Jim Rohn taught me, success leaves clues, man. Find someone's got what you want, study what they do, every aspect of it, and then add yourself to it. And that's the pathway to speed of transformation. So, now, like, you know, I've done it. I'm not the only person.

• 1:03:43Tony Robbins?

  There's so many companies that went from worse off than they've ever been in their history, to the best off because they found a way to pivot. But that required a psychological piece of not blame. So maybe it's time for you to think for yourself, and model what works, instead of just what you're told. That's something to consider for yourself.

• 1:04:02Lewis Howes?

  It's one of the reasons you've got millions of people that model after you, just like myself in many areas of my life. I've got three final questions, is that okay to ask?

• 1:04:09Tony Robbins?

  Sure.

• 1:04:10Lewis Howes?

  Okay. I want to be respectful of your time, since we're at the top of the hour, just want to make sure I'm good. You mentioned, I had the opportunity to go to Fiji with you and Dean Graziosi and a group of people about a year and a half ago. And you mentioned that winter was coming. This was in 2019, I guess, or yeah, right before 2020. And you mentioned winter is coming. I don't know how, where, what, what type of crisis is happening, but something's gonna happen. It may be in six months, it may be in the next few years, but something is happening. And from people that went through 9/11 to the housing crisis of 2008, 2009, to then 2020,

• 1:04:54Lewis Howes?

  what would you say if people want to prepare themselves to create more financial abundance over the next 10 years? With winter coming, maybe again sooner than later, what should people be focusing on in order to earn more and invest more so that they're not overwhelmed financially with the next winter?

• 1:05:15Tony Robbins?

  Well, first of all, I want to acknowledge that every generation, there's a book everyone should read, it's called The Fourth Turning. It's not a great read, I'll be honest with you in advance. I read it 25 years ago. One of the most seminal books I've ever read, because what it will show you is that every generation goes through different stages. A winter time, a really, really rough time. A springtime, like after the rough times, we usually see this easy growth. You know, a summer where, God, I'm working hard, doesn't seem to reward. And then a fall where all the rewards show up in a major level. But those seasons, which may be 10, 20 years are a way of thinking, for some people, those seasons happen in their youth, some midlife, some later, because there's a cycle of history. It's 1,000 years of history you can study, it's fascinating.

• 1:05:58Tony Robbins?

  I'm not gonna try and explain it to you right now, but if you want perspective, it's there. The generation you're speaking of, the millennial generation, very special generation, I don't mean special like you're so special, but... Special because they have a unique place in human history. They've experienced certain shocks at a certain time. They are an archetype of one of the four seasons of life. The last one is called the great generation. Think about this, if you were born in the year, say nineteen hundred, nineteen oh one, nineteen oh two, something like that. When you're coming of age, twenty years old, when you want to think about your life and where it's going and all that stuff. I say nineteen ten, excuse me. When you're coming of age, if you're born in nineteen ten, the stock market crashes. The biggest depression in human history, at least that we're aware of, modern history, happens. You know, fifty percent of people seem to be losing their jobs.

• 1:06:43Tony Robbins?

  There seems to be no hope whatsoever, right as you're coming to your early prime, gonna make things happen. Also, that's nineteen twenty nine. What happens a decade later when you're about to turn thirty? Another seminal time in your life. World War Two breaks out. Holy shit, the whole world wants it to begin over. We're talking about world war all over the earth, and it looks like Hitler's gonna win. And that we're gonna have Nazism everywhere, and countries are dropping like flies, and the economy's going through the floor. And you just turn thirty.

• 1:07:15Tony Robbins?

  But guess what? At forty, the greatest bull market in the history of the world began for that generation. But they were so tested, so strong from everything they've been through. But then they were tested by their own kids, who didn't have to go through that suffering. Who thought life should be easy for them and said, look at you, you're not balanced, you aren't fair to women, and they weren't. But they were busy fighting wars to get to the part where you'd have time to do that. It's like, see, people say, you know, art, for the sake of art's sake, is for the well-fed. Right, you know, it's like, you know, these people have a different journey. And so, it's not like challenges disappear. But they're called the great generation because they found their way through those things. Because it was a generation that was not taught to look for excuses.

• 1:07:58Tony Robbins?

  I think the millennial generation is the next great generation, if they play their cards right. And I think there's enough great people in that generation to help lead a new direction for it. And I think there's, technology allows them to connect in new ways. But technology unfortunately also pits them against other people. Because if you've seen The Social Dilemma, you know there are people manipulating your brain and your biochemistry and your dopamine right now. So, but I think they'll figure that out. I think they really will. Now, the answer to your question. I want to give that context because without the context, all this is about survival or doing okay for yourself. And I think you're not going to feel a great life just trying to take care of yourself. Don't get me wrong. It's like,

• 1:08:37Tony Robbins?

  if you know the Indian tradition in India, that they teach these four aims of life. The first aim is Artha, A-R-T-H-A. And what that means is prosperity and security. But it's important to take care of that because when that prosperity and security is there, it's not like that's not spiritual. Taking care of yourself and your family is part of life. And so you need to do that. And then the next level of development, next aim of life is Kama, K-A-M-A. And that means pleasure. And it's good to find pleasure. Like if you've found good work that serves more than yourself, you're going to prosper. But then do you enjoy it? And do you enjoy your life? And do you appreciate things? And it's like finding that appreciation. It isn't just sensuality or sexuality. It's music, it's art, it's family, it's all these things. It's the history of your own country and finding the good, right?

• 1:09:23Tony Robbins?

  And then the third level for that most people have heard of is Dharma, which is, you know, your purpose or your truth. But notice, you really don't have a real clear Dharma in most people unless they got some level of prosperity or security, some level of enjoyment of life, but they get to the point of thinking broader. Now, some people early on are trying to find their purpose. What's my purpose? What's my purpose? I gotta find my ultimate purpose. Who said there's one frickin' purpose? Where did you get that delusion? And why does it have to be so huge? I know like when I was a young kid, I had this purpose statement, the purpose of my life is to be a passionate, loving, incredible creation of what God shows is possible by serving all its humanity and lifting them. And I went on and on and on. Now, like, what's my purpose? How can I help?

• 1:10:06Tony Robbins?

  I mean, serving is what my purpose is. I don't need all this bullshit. And that means I can do it when I say hello to the mailman. I can do it in front of 50,000 people. I can do it with my child. Right? And there's lots of different purposes as you go through your life. But most people are trying to get that. They haven't even figured out what the hell they're gonna do. They haven't even figured out enjoy their life. Your purpose will unfold if you do the right thing. So now to answer your question precisely and specifically in short order, you need to put yourself in a position if you're gonna be successful is to have ideally your own business or a business where the more value you add, the more you earn. You can work for someone else and do that. If you had stock options, you could do that. If you've got bonuses.

• 1:10:49Tony Robbins?

  But to me, autonomy, if you really want an extraordinary life, I believe this is just personal preference. This is my opinion. This isn't the truth for everyone. Is if you can find yourself in a place where the more value you add, the more you can grow mentally, emotionally, spiritually and financially, then you can write your own ticket. Right? And so owning your own business to me is one of the ways to do that or partnering with somebody in a business or working for somebody, but where they treat you as a partner, you get a piece of the business. So you don't have to be only on your own. But if you're gonna grow, you need to make whatever business you're part. Even if you work for somebody else, you gotta think like an owner. Cause if you do, you become one. And if you think like an owner and you're gonna succeed, then you gotta model the people that are successful. It's like, why we put this challenge together? It's not just me. We've got about a dozen of the best people in the world,

• 1:11:34Tony Robbins?

  all different ways. Cause they're like, oh, Tony can do this. But what about Jenna Kircher with her camera and what she's doing? Make a couple million dollars a year, being a mom, enjoying her life. Right? So they get to meet them all and not just be inspired, but this is specifically how to do it. Cause you know, and I know there's you get to have that I didn't have 20 years ago, or even 15 or five years ago, some of it, but certainly not 30 years ago. It cost a fortune to do stuff. Everything's for free now. You put up a podcast and reach millions of people. That was impossible in the stage of my life. So there are ways to leapfrog because of technology that you wanna take advantage of. So you wanna model somebody that's incredible. But then what's gonna make that business work or not is two things. Do you understand who your ideal client is?

• 1:12:19Tony Robbins?

  You can't be a client to everybody. You gotta know who's my, you can help everybody, but who's your ideal client? Who's the client's gonna stay with you when the economy gets bad? Because as you said, winter always comes. I was saying winter came then because I knew we'd had a bull market so long that we're gonna have to have a bear market. We usually have one every five years. We had this unbelievable long period of time without having one, and I wanted people prepared. Because when things go down is your greatest opportunity. Right now, your greatest second opportunity in your life is happening because we're coming out of winter and we're not fully in springtime yet, although the economy's heating up. And it's artificially heating up. They're gonna pour so much money into it that you can be an idiot and do well in this economy. But you wanna take advantage of this time because when it goes back again, because it will.

• 1:13:04Tony Robbins?

  We can't just keep printing dollars forever or putting ones and zeros in computers without inflation. We're already starting to see it. And most of you don't know what inflation is. I remember buying my first house at 18 years old, a triplex at 18% interest. It's hard to make money at 18% interest.

• 1:13:19Lewis Howes?

  Yeah.

• 1:13:19Tony Robbins?

  Now you got like two and a half for people right now. It's different universes. So you gotta be prepared for whatever's coming. And the way you do that is know who your ideal customer is, who you can add value to, fall in love with them. What do they need, what do they want, what do they hate? And not fall in love with your product. Fall in love with them so you can keep meeting their needs and then come up with an irresistible offer. If you have those two things, you're gonna win. I mean, I remember I saw, there's a great little series out right now on, I think it's the History Channel. They've done these series in the past. You may have seen them, Lewis. Like the, you know, the, the people that shaped America. And they show like all the, you know, the guys that built Standard Oil, like the Rockefellers and so forth. They're doing one right now on the food that built America. And it's fascinating.

• 1:14:02Tony Robbins?

  And so one of those stories was about the pizza business. And I won't run it for you, but one of those was such a perfect example was Domino's Pizza. He was going bankrupt. He couldn't figure out what the hell to do. He couldn't make any money no matter what. And then one day, he had a problem delivering something and somebody was pissed off and they go, "I will not accept this pizza if it takes more than 30 minutes." And he was, and he heard it. And he tried on every call Domino's Pizza, we deliver within 30 minutes or your pizza is free. He made an irresistible offer, not just that we'll deliver by 30 minutes, but I will be penalized, you will get it for free if you don't. That offer turned Domino's from a losing company to the one of the most dominant pizza companies in the history of the world, having an irresistible offer.

• 1:14:45Tony Robbins?

  And knowing who his client was, he went for kids in college. He targeted them because they ate more pizza and you could deliver more to the same dorm with more people. So he knew his ideal clients, he knew who else he wanted to serve. He came up with an irresistible offer, done deal, unbelievable business.

• 1:15:00Lewis Howes?

  This is a question I've asked you before. You probably don't remember. I think the last time I interviewed you was four or five years ago. But it's called the three truths and I like to make it a spin this question. It's a hypothetical scenario. Imagine it's your last day on earth many years away. You get to accomplish and live as long as you want to live, but eventually you got to turn the lights off. And for whatever reason, Tony, you've got to take all of your work with you, your written words, your audio, the video. No one has access to your content anymore. They steal the books out of people's homes and it goes with you to the next place, hypothetically. But you get to leave behind three things you know to be true. The three lessons you would share with the world and this is all we would have from your information.

• 1:15:43Lewis Howes?

  What would you say are those three lessons that you would share with your daughter or to the world if this is all we would have to remember you by?

• 1:15:51Tony Robbins?

  Life is not about me. Life is about we. The quality of your life is the quality of relationships and relationships are grown by giving, not by demanding, not by judging. I'd say secondly, love is the answer with strength. You have to have love and strength together, those two resources, anything can be transformed, anything can be accomplished because with love and strength, you'll have a larger vision. If it's true love, and I don't want to talk about love in a sense of just trying to get something, I mean true love, which is about how can I give something, but still having strength also, so you're not run over. And I'd say, I'd say constant, never-ending learning will make life not only interesting,

• 1:16:33Tony Robbins?

  but the meaningfulness will come because you'll have something to give and that will tie back to the first piece that I described. So, I mean, there's so much, it's hard to reduce to three things, but off the top of my head, those would be my first three.

• 1:16:44Lewis Howes?

  I love those. And Dean Graziosi said, "One of the greatest lessons you've taught him is about love and relationships." And he said that you told him, "You feel love when you give it, rather than when you receive it. And also, in a relationship, never keep score." And so I just wanted to mention that as something that has been impactful for him and so many of your friends that you've taught this to, especially myself, in relationships and understanding relationships. Before I ask the final question, I want to acknowledge you, Tony, as I've done many times before, and I will continue to do for as long as you're alive, for constantly being a symbol of inspiration to so many people, for constantly showing up. You don't have to do this

• 1:17:27Lewis Howes?

  stuff anymore. You've done a million times over the work of helping so many people. And the ability, the amount of growth that you continue to have in wanting to serve at a higher level continues to inspire me like you'll never know. And so I want to acknowledge you for leading the way, for constantly serving so many people that will never know that you touched their lives directly, because you're doing it not for them to know you're doing it, on every area of life. I really appreciate who you are as a human. And my final question is, what is your definition of greatness?

• 1:17:59Tony Robbins?

  I think greatness is service. I think great service is a great life. I think, you know, as you live your life, and I'm fortunate enough to uncover this earlier in my life, not because I'm such a good person, I think just because I love people, and because I've been attracted really brilliant people, 20, 30 years my senior, who had been through all the patterns. In the end, it's not what you get that's going to make you happy, it's who you become, and it's who you've been able to touch. And, you know, so I think greatness is service. I think greatness is finding the way to do more for others than anybody else, because that'll also come back to you in spades from the standpoint of your own sense of internal pride, not external, but your own sense, like, people could take away everything I have, they can't take away who

• 1:18:43Tony Robbins?

  I've become as a man by my service and by my growth. So I think, I think- Purpose and, and having a sense of progress are the two things that create a great life. If you've got a higher purpose than yourself, that's going to give you the motivation and the energy to drive when everybody else is exhausted and you're exhausted. And if you're making progress, you'll feel the rewards that come from that. I think those two are twin powers in a great life.

• 1:19:10Lewis Howes?

  Tony Robbins, thanks for all your service and generosity, my friend. I'm so grateful and thanks for being here. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And I want to remind you, if no one has told you lately, that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.