835 Bob Proctor: How to Manifest Abundance

ENERGY FLOWS TO AND THROUGH YOU. We tend to minimize what we think we can accomplish. We put ourselves in a box. But we often think that other people can do what we can’t. Why do we believe in others more than ourselves? We all have infinite potential. But we let our “paradigm” define what’s possible. Let’s investigate all the ways your thoughts are holding you back from being happy, healthy, and wealthy. On today’s episode of The School of Greatness, I talk about shifting your paradigms with a master of the Law of Attraction: Bob Proctor. Bob Proctor is one of the most sought-after speakers in the world and featured in the wildly popular film, The Secret. For over 40 years, Bob Proctor has focused his work and teachings on helping people use the power of their mind to achieve prosperity, rewarding relationships and spiritual awareness. He is the best-selling author of "You Were Born Rich" and has transformed the lives of millions through his books, seminars, courses and personal coaching. Bob says he was going nowhere before he “woke up” to how the universe works. He’s passionate because he figures that if it could work for him, it could work for anyone. So get ready to learn how to develop your six mental faculties on Episode 835. Some Questions I Ask: Why do you call your former self a loser? (9:00) Did you have big dreams as a kid? (24:00) Which faculty was the hardest for you to tap into? (29:30) What’s the thing you want to change most in yourself? (59:00) Do you think you’ll ever realize your potential? (1:03:00) What is something you’re proud of that most people don’t know about you? (1:23:33) In This Episode You Will Learn: How Bob almost missed the change to film The Secret (5:00) The power of generosity (14:00) How Bob changed his outlook on money (15:30) The 6 faculties to improve the qualities of your life (28:00) How to develop your intuition (33:00) The power of self-image (43:00) The key habits to change your life (1:21:00) If you enjoyed this episode, check out the video, show notes and more at http://www.lewishowes.com/835 Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Lewis Howes?

  This is episode number 835 with Bob Proctor.

• 0:06Lewis Howes?

  Welcome to the School of Greatness. My name is Lewis Howes, former pro athlete turned lifestyle entrepreneur. And each week, we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin.

• 0:31Lewis Howes?

  Rumi said, "The universe is not outside of you. Look inside yourself. Everything that you want, you already are." And Bob Proctor said, "Thoughts become things. If you see it in your mind, you will hold it in your hand." This is all about how to manifest abundance in your life. If this is your first time here, get ready because this one is going to blow you away. Bob Proctor is a New York Times bestselling author, speaker, coach, and the chairman and co-founder of the Proctor Gallagher Institute. For more than 40 years, Bob has been one of the biggest names in prosperity and personal development, delivering talks around the world that motivate people to achieve success and prosperity.

• 1:16Lewis Howes?

  Through his work with the Proctor Gallagher Institute, he has transformed countless lives with his message of prosperity. And in 2006, he was a featured teacher in the hit film, "The Secret", which explains the universal law of attraction and offers the knowledge on how to create intentionally and effortlessly a joyful life. And in this interview, we talk about why mentors are essential in life, no matter what experience level you have, the power of generosity and the impact it has on both giver and recipient, the six faculties that will improve the quality of your life.

• 1:57Lewis Howes?

  I loved hearing about these six faculties. I wrote them down instantly, and I think you should as well. How to eliminate problems by shifting your perception of them. The importance of understanding your conditioning in order to change it and get exactly what you want and so much more. We could have gone on for hours, but this one's going to be big. So if you're listening right now, make sure to share this with a friend. Just text one friend right now. The link on the podcast app that you're listening to, or you can send them this direct link. LewisHowes.com/835. I'm telling you, you can be a hero to someone's life today by just sending them a text with this link right now. All right, guys, big thank you to our sponsors today, and I'm so excited about this.

• 2:41Lewis Howes?

  So without further ado, let me bring to you the one and only Bob Proctor.

• 2:50Lewis Howes?

  Welcome everyone back to the School of Greatness Podcast. We have the legendary Bob Proctor in the house. Good to see you, sir.

• 2:56Bob Proctor?

  Good to be here, Les.

• 2:57Lewis Howes?

  Super glad that you're here. You've been an inspiration to so many people since the 60s. But really, I learned about you from The Secret, which I think a lot of people learned about you in the mainstream world. And we were just having a conversation off camera about how you almost missed being in The Secret. So I'm curious if you could tell that story, how you...

• 3:17Bob Proctor?

  Yeah, it was an interesting story. I had a message on my phone, but the message was very garbled. I didn't delete it. I hit pound and just...

• 3:26Lewis Howes?

  This is the recording box, voice message recorder.

• 3:30Bob Proctor?

  And I was in an airport and the message thing was full. So I phoned Gina. Gina Hayden's been my assistant. She'd been with me for 33 years, next week.

• 3:41Lewis Howes?

  Wow.

• 3:42Bob Proctor?

  Anyway, I said, Gina, my phone's full. Help me clean it up. I was in an airport. And so I said, I think this is the number. It sounds like an Aussie number. And I said, I think this is the person's name. Glenda.

• 4:02Bob Proctor?

  Was Rhonda Byrne made the secret Glenda was her sister? And she was doing the heavy lifting, I guess. So anyway, Gina and I said, and they said something about a movie. But I said, everything I'm telling you could be wrong. Well, she phoned me back in an hour and she said, no, everything you were telling me is right. She said, there's a film crew in, they're doing this film from Australia. And they really wanted you in it, but they haven't been able to get a hold of you. And I thought, well, they couldn't have been trying too hard. They phoned my phone, they did have, they found the number. And, but she said, they're going back to Australia next week. They've been trying for a month to reach you. And they're shooting in Aspen all weekend. And Gina says, isn't that strange?

• 4:47Bob Proctor?

  Bob's doing a seminar in Aspen this weekend. I hadn't been to Aspen for two or three years. Wow. And so I just walked next door. I was working in a hotel. I just walked next door and walked into a little room. It wasn't much bigger than this. And they had cameras and of course, there was no air and. Sweaty, the lights are hot. Oh, it was terrible. I mean, you wouldn't have believed the way that was set up. And they had two cameras, one that was rolling and then one fixed. And that's the story. So I answered a zillion questions for them. And they got a role going and I just started to talk. And they loved what I was saying because it was along what they were looking for.

• 5:29Bob Proctor?

  And so I opened my computer and I put a page of PowerPoints up that would trigger my mind on different things. So they had me in there for a couple of hours. And I never heard anything from them then. I think that was in the summer until the next spring or something. Really? And I got a CD by FedEx. And I get a lot of CDs sent to me and I didn't, back then, and. This is what, the 90s or 2000?

• 5:59Bob Proctor?

  Well, I don't know, it was a year before it came out. It would have come out in 2006 or something.

• 6:03Lewis Howes?

  Okay, 2005.

• 6:04Bob Proctor?

  So it was, yeah. And I put it on my coffee table and I said to my wife, you know, we gotta watch this thing. I didn't even know how to start it.

• 6:13Lewis Howes?

  Yeah, yeah.

• 6:15Bob Proctor?

  And so anyway, she put it on and I looked and I thought, oh my God, this is gonna rock. It was the, cause I saw the trailer. And it was the trailer that sold the secret.

• 6:25Lewis Howes?

  Wow.

• 6:27Bob Proctor?

  And that thing just took off like a rocket, yeah.

• 6:30Lewis Howes?

  You guys were everywhere for years.

• 6:32Bob Proctor?

  Yeah, yeah.

• 6:33Lewis Howes?

  And you were one of the main people that they focused on a lot. I feel like you're...

• 6:36Bob Proctor?

  Well, I was, I was, I think I'd probably studied their subject more than anybody.

• 6:42Lewis Howes?

  Right.

• 6:43Bob Proctor?

  And then they had me do a section. If you go into the CD into the menu, there's a special, special Bob Proctor in there. Where they had me do about thirty or forty-five minutes. I did it in my office on a green screen. I just started to talk and I didn't stop. They never edited it. And they put that, so that's in there.

• 7:03Lewis Howes?

  That's a bonus.

• 7:04Bob Proctor?

  Yeah. And I think that's online for, I don't know, two or three million viewers on it, yeah.

• 7:09Lewis Howes?

  Wow. It's inspiring.

• 7:11Bob Proctor?

  Yeah, yeah. It was, it was a great, it was a great hit, yeah.

• 7:14Lewis Howes?

  And you, but you already had a successful business. You were teaching, doing seminars.

• 7:19Bob Proctor?

  Well, I've been in the business since, that was in 2006. I'd been in the business since 1968.

• 7:25Lewis Howes?

  Wow.

• 7:26Bob Proctor?

  I started in 1968 with Nightingale Conant.

• 7:29Lewis Howes?

  Okay.

• 7:30Bob Proctor?

  Yeah, in Chicago. Yeah.

• 7:33Lewis Howes?

  Wow. And you didn't even go to high school. You said you went two months to high school.

• 7:36Bob Proctor?

  I went to high school for two months, yeah. They kicked me out.

• 7:39Lewis Howes?

  Why did they kick you out?

• 7:41Bob Proctor?

  Well, I was useless. I was just, I was, I was going nowhere, doing nothing. I mean, I was a useless human being, really. I had, the word goal, I would think of a hockey game or a soccer game. Never, it was not something a person would work toward. I, I'd been in and out of the Navy and in and out of factories and

• 8:01Lewis Howes?

  Wow.

• 8:01Bob Proctor?

  working in bars. I mean, I was going nowhere. And I was twenty-six when I woke up. But prior to that, nothing was happening. I think I'm very effective at what I do. Because I always figured if this worked for me, it would work for anybody. I was such a loser. And my world changed so dramatically.

• 8:27Bob Proctor?

  That I've never, I've never ceased to be fascinated with what happened to me. And I want it to happen to other people. And it can. Why do you think you were such a loser? Because I feel like we're brothers then. Well, well, I was, I've thought about that many times. I was born during the depression. I've been around a long time. I'll be eighty-five next week. So I was born during the depression. And the war, the Second World War broke out, I was just five, six years old. My dad went overseas, so I never really knew my dad. I had a brother and sister, sister older and brother younger, so I was in the middle. And I had my grandmother sort of like buddied up with my brother. And my mother with my sister, and I felt like I was sort of lost. And your dad was gone?

• 9:12Bob Proctor?

  Yeah, well, there was no father. I mean, he'd come home after the war and then he was gone again. So I didn't have any real direction as a kid. And I, I was very thin. I was always underweight. I guess I had very low self-esteem. I knew nothing about who I was. Nobody ever taught me anything about that. See, in those days, I mean, things were tough for everybody, you know, during the war, during the depression. Your parents, I guess my mother was happy just to be able to feed us and put a roof over her head. Survive, yeah. Yeah. Now, mind you, she was really a phenomenal woman because she did everything on her own and she made it happen.

• 9:55Bob Proctor?

  So my brother and sister and I talk about her, we always say, "God bless mother," because she kept going, you know? And so we look back and I think we had good gene there. Wow. What was the biggest lesson your mom taught you? I think the biggest lesson she taught me was to be generous. She was, she was a great, she was a very generous person. I give a lot of money away. I give a lot. I give, I'm considered a very generous person. And I think I learned it from her. I remember we were kids. And there was a family on the street over from ours. I lived in the beaches area in Toronto. And in the winter, it was very cold and we heated the house with coal. And they didn't have any coal, so their house was cold. And I told my mother about it and remember she sent me to the corner with a $20 bill.

• 10:40Lewis Howes?

  A lot of money then.

• 10:40Bob Proctor?

  To get two tens. That was a hell of a lot of money. And she gave me $10 to take to the other family to buy a ton of coal. She didn't even know them. And that's stuck in my head. Well, I'm still talking about it 65 years, 75 years later, yeah.

• 10:55Lewis Howes?

  She was very generous, even when she had it.

• 10:57Bob Proctor?

  Yeah, and I think, I think that was something that she instilled in me. Probably in all my brother and sister as well, you know.

• 11:04Lewis Howes?

  Did she end up kind of making it or earning more money?

• 11:08Bob Proctor?

  Well, no, well, she did. I mean, she kept things going. She didn't really understand the rules for success or winning or anything. Hers was probably more survival.

• 11:20Lewis Howes?

  Yeah, of course.

• 11:21Bob Proctor?

  And she did that. So she did a, she did a great job with what she had, you know.

• 11:26Lewis Howes?

  What does the power of generosity do for the other person and do for you, the giver?

• 11:32Bob Proctor?

  Well, you know, Jane Willhite puts it very well. She runs iSeminars in California. She says, "You willingly give and graciously receive. Givers gain." And so I think, I think the giver enjoys more than the receiver.

• 11:53Lewis Howes?

  Always, right?

• 11:53Bob Proctor?

  Yeah.

• 11:54Lewis Howes?

  When you're in service to other people, when you're in service to a charity or people that maybe have less than you in the moment, it always feels amazing.

• 12:03Bob Proctor?

  Well, like our company builds schools in Africa.

• 12:06Lewis Howes?

  Yeah.

• 12:06Bob Proctor?

  And we built a lot of them.

• 12:08Lewis Howes?

  Yeah.

• 12:08Bob Proctor?

  Through Cynthia Kersey. Do you know Cynthia Kersey? You should interview her. She's a fascinating woman. She builds the schools over there, her foundation. And I met her and I started to support what she does. In fact, my son's over there right now with his wife.

• 12:25Lewis Howes?

  Wow.

• 12:25Bob Proctor?

  Every summer Cynthia takes a group over with her. And we built probably hundreds of schools over there.

• 12:32Lewis Howes?

  Yeah.

• 12:32Bob Proctor?

  But they give them everything, not just the schools, nutritious food and...

• 12:37Lewis Howes?

  Hygiene.

• 12:38Bob Proctor?

  Yes, yeah, they mix the whole thing. There was a lot of schools being built, but they wouldn't last because there was nothing going with it.

• 12:44Lewis Howes?

  Yeah.

• 12:44Bob Proctor?

  And I'm convinced that giving is one of the basic rules of success.

• 12:50Lewis Howes?

  Hmm, why?

• 12:52Bob Proctor?

  Well, you know, Emerson said that cause and effect was the law of laws. Action and reaction are equal and opposite. So it's in harmony with the laws of the universe. I believe this whole universe operates in a very orderly way. I'm very tuned in to laws, the laws of the universe. And I think that's why, you know, it's in harmony with God's laws.

• 13:15Lewis Howes?

  Yeah.

• 13:16Bob Proctor?

  I see the laws as God's modus operandi, it's how everything happens.

• 13:19Lewis Howes?

  Yeah. Now, you said, I think at 26 or 27, that's when you started to wake up? Or you started to have some type of awareness about yourself, the world, the universe, life? What happened when you started to wake up?

• 13:33Bob Proctor?

  I mean, it was dramatic what happened. There was a, I was on the fire department in a suburb of Toronto. And there was a man near there who became a friend of mine. He was a friend of a lot of people, I mean, I just was fortunate enough to meet him. Ray Stanford. He gave me a copy of Think and Grow Rich and he said, "Bob, do you ever read anything?" And I said, "No, I can't read." Now, that wasn't true, I could. I found out I read about as well as most people. I think the average person reads at about a grade seven level. And they learn to read by the time they're in grade seven and then they never improve upon it from that point on. But he said, "If you do exactly what I tell you and read this book every day, you can have anything you want."

• 14:11Bob Proctor?

  Well, I mean, I was unhappy, I was sick, I was broke and, you know, you never knew what I thought it was nonsense.

• 14:21Bob Proctor?

  But he said something else. He said, "Listen, my ways work and yours isn't." He was happy, healthy, and wealthy. The guy always had money on him. And, big, healthy guy. And he said, "You're unhappy, sick, and broke." So he said, "I must know something you don't know. Why the hell don't you do what I tell you?" Well, I think something clicked. Now, people had tried to reach me. I was 26 since I was a kid, and none of them ever did.

• 14:50Bob Proctor?

  And so, I started doing what he suggested. And he said, "What do you really want?" Well, I wanted was some money. I was earning $4,000 a year at the time, and I owed $6,000. If I had paid everything I earned for 18 months, I would have just broken even. It was an impossible situation. And, I was just looking at what was. I couldn't see beyond that, so that's what made it impossible. And, he said, "Listen, write what you want on a card." Now, I got a gold card in my pocket. I've carried one ever since. He said, "Write what you want on the card. Can you even, you want so?" He said, "What do you really want?" And I said, "I want some money." I figured if I had enough money, all my problems would go away. Everybody, I would get on the phone, "Where's the money?" You know, they're always after me, people I owed money to.

• 15:34Bob Proctor?

  So I wrote that I wanted to have $25,000. And now, if I had got together all the people I know, or knew at that time, and put all their money together, we wouldn't have come up with $25,000. Probably wouldn't have come up with $1,000. I mean, it was an enormous amount of money. It was nuts.

• 15:53Bob Proctor?

  So I wrote that in the card. He said, "You gotta read it every day." And he'd keep saying, "Did you read it? Did you read it?" You know, so he got me reading it. Reading the book, or reading the card? No, no, read the gold card. The card, $25,000? Just a gold card. Read the gold card. I'm so happy and grateful now that I have $25,000. And,

• 16:12Bob Proctor?

  I learned something very important from it. All I thought about prior to that was debt. Because people are always phoning me, "When are you gonna pay me?"

• 16:22Bob Proctor?

  If you think about debt, you're gonna be in debt forever. Yeah. You become what you think about. Well, this gold card got me thinking about earning money. I never thought of earning money before. I thought about debt all the time. And it got me thinking of earning money. So I started to hear people talking about earning money. And because I heard them talking about it, it started me thinking about it. And some guy said, "There's good money cleaning floors." I said, "I'm not proud, I'll clean floors." I was prepared to do anything, no wonder in this money. I say, "I wonder in money." So I started cleaning one office. And by the end of the year, I was earning fourteen thousand five hundred dollars a month. What? I was on the fire department.

• 17:04Bob Proctor?

  The chief was only earning eleven thousand five hundred a year. I was earning fourteen thousand five hundred. This was in a year from the start. I started to clean one office. It was Canada starts, I'd wash the floor twice a month, fifteen dollars at a time, I got thirty dollars. Then I got another one, Kirby's Construction, I get sixty-five a month. Well, do you know, in less than five years, I was cleaning offices in Toronto, Montreal, Boston, Cleveland, Atlanta, London, England. I mean, things going like a rocket. And I was listening to Earl Night Gills recordings, I was thinking, listening to, or reading, think and grow rich. And every cleaner, I had them studying the same stuff I was studying.

• 17:47Bob Proctor?

  Well, none of us knew much about cleaning floors, we just did a good job, we cleaned, but

• 17:53Bob Proctor?

  if somebody asked me what I was doing, I'd say I was cleaning offices. It was almost incidental to what I was doing, I could have been selling siding for houses. Didn't matter. It was what I was studying, what I was doing with, I was getting the other people to study it.

• 18:06Bob Proctor?

  And I was very irresponsible, I was earning all this money, I was earning well over a million a year. I just, I was living in London, I would go down to Playboy Club on Park Lane. Play roulette, I didn't even care if I lost, because I, and I hardly ever did, I almost always won. I knew, seemed to know where the money was. And one day, I thought, "This isn't very responsible." I don't know what the hell triggered my mind. And I thought, "How did this happen?" And I didn't know. I didn't know how in my life it changed so dramatically, but it had changed dramatically, and in a short time. I'd been raised to believe, if you're gonna earn a lot of money, you're gonna be really smart. I knew I wasn't very smart, and I was earning a lot of money, so I thought, "That's not true."

• 18:50Bob Proctor?

  I was raised to believe, if you're gonna get a good job, you gotta go to school. Well, I hadn't gone to school, I didn't have a good job, I owned the whole company. Right. So I thought, "That's not true." So I started to wonder about all the things that I believed. Are they true? They're not true. And so then I had to know what happened, and I couldn't find out. Took me nine and a half years to figure out what I actually did. How you got to where you were? Yeah. You were talking prior to starting this about mentors. I believe they're essential in life. And as I look back, I have been fortunate enough to study with some absolutely brilliant people. I mean giants.

• 19:31Bob Proctor?

  And any success I've enjoyed is because I've had great direction. And starting with the first one, he says, "Do exactly what I tell you, until you find out I'm lying, or I don't know what I'm talking about." So that's sort of a rule I followed. When I pick a person that I'm going to choose as a mentor, I do exactly what they tell me.

• 19:56Bob Proctor?

  Until I find out they're lying, or they don't know what they're talking about. And they don't lie, and they didn't know what they're talking about. So I've had great, great instruction in my life. And it works. Wow. Who's the most memorable mentor for you? Well, Ray Stanford, first of all. But they're all very important. Earl Nightingale, huge. I started to study his recordings, and then I wanted to work with him. And I saw where he had distributors. So I became a distributor. Eventually, I left my business. I was prepared to pay them to let me work there. I wanted to work with him. Because I knew if I could work with him, I could watch him, you know? And I'd see what he did.

• 20:40Bob Proctor?

  I'd get to think what he's thinking. Because he was a giant, in my mind. I mean, Earl Nightingale, Lloyd Conant, literally started personal development as we know it today, in recorded fashion. And he started on this Stranger's Secret record. So he was really huge. But I studied with Bill Goff, who was a great speaker. Val Van De Woe.

• 21:04Bob Proctor?

  Dr. Roder. I've had just phenomenal mentors. Most of them people, you wouldn't really recognize their names, but they were giants at what they did.

• 21:14Lewis Howes?

  Do you remember having big dreams as a kid? Or did you just always think you would amount to nothing?

• 21:19Bob Proctor?

  No.

• 21:19Lewis Howes?

  You were a loser?

• 21:20Bob Proctor?

  I never had any dreams when I was a kid. I think the area I grew up in, we were so poor. Things were so rough. But you've got to remember, that was during the Great Depression in the 30s. I mean, there's not too many people alive that lived through that anymore. And we didn't have dreams. We just get by was the deal.

• 21:40Lewis Howes?

  Right.

• 21:41Bob Proctor?

  And when I started rethinking grow rich, I was 26. That's when I started to really dream.

• 21:47Lewis Howes?

  Hmm.

• 21:48Bob Proctor?

  And...

• 21:48Lewis Howes?

  What do you think is the most powerful principle in the book? Obviously, there's a lot of them. For you, what's the thing that stood out?

• 21:54Bob Proctor?

  There's a number of them, but imagination is... And I had learned... See, I was studying many things at the same time. Our higher faculties. Schools teach us nothing about them. Even many seminars don't teach you much about them. We talk about you becoming what you think about, but you've got to go further than that. Most people live through their senses because we're programmed to do that. Literally, we're programmed genetically and then environmentally to go by what we hear, see, smell, taste, touch. But I have an animal... I have a dog at home that can hear, see, smell, taste, touch. All animal life operates through senses. We've been created in God's image. We have these higher faculties. We are creative beings, literally.

• 22:36Bob Proctor?

  We have perception, the will, reason, imagination, memory, and intuition. They're the faculties that make us separate from everything else. Like, all the other little creatures on the planet are completely at home in their environment. We're the only creature that's totally disoriented in our environment. And that's because we've been given the faculties to create our own environment.

• 22:58Lewis Howes?

  Right.

• 22:59Bob Proctor?

  But we've never been taught how to use them. Now, we teach that in our company. We teach how to develop your perception, the will. You change your perception, you change your life.

• 23:09Lewis Howes?

  Yeah.

• 23:10Bob Proctor?

  You know? And the will. When John Kennedy asked Dr. Werner von Braun, "What would it take to build a rocket that would carry a person to the moon, bring him back safely to Earth?" Von Braun, he answered him in five words. He said, "The will to do it." Now, many people would hear that, they don't really understand what he said. The ability to hold that picture on the screen of your mind and nothing else. Because the will is what gives you the ability to concentrate. Energy flows to and through you. Through concentration, you increase the amplitude of vibration when the energy leaves you. That's how absentee healing is done, through the will. A practitioner will hold the idea, and they'll have the subject relaxed, be very quiet.

• 23:53Bob Proctor?

  They transfer that thought right into the person's subjective mind. And so, it affects the body.

• 23:58Lewis Howes?

  Yeah.

• 23:59Bob Proctor?

  Well, the will is very important. So, we've got to understand these things, you know? Intuition. I can walk by a person, and like, I could tell, as soon as I walked in the room, I knew exactly what you're like. You operate, you've probably studied this, but you operate from, almost evenly between the right and left hemisphere of your brain. You've got an interesting mix in your personality. I don't know if you know that, but, you know, I could feel that.

• 24:23Bob Proctor?

  You're almost in even balance between the two. And, you know, as I say that, I'm trying to figure out, you're more one than the other, and I don't think you are. Well, your intuition will do that. Because your intuition is a mental faculty that picks up vibration and translates it in your mind. It's through intuition that you get answers to your questions. Like, you asked a question, the opposite side of question is an answer. It's the equal and opposite side. So, our answer comes with our question, but we're not tuned in to pick it up. Like, every question is an answer. Well, the imagination, of course, it's everything.

• 24:58Lewis Howes?

  Yeah.

• 24:59Bob Proctor?

  So, you get these higher faculties, and you get using them, and I start to learn how to use these. And I started to see that we've got so much going for us that we never hear about. School doesn't teach us. Our parents don't teach us. You go to work for a company, they don't teach you. So, the odds of learning it are really slim, you know? And it's the reason there's so few people that really are successful in life. There's all kinds of material around on success. My goodness, there's more around today than there's ever been.

• 25:33Lewis Howes?

  Yeah.

• 25:35Bob Proctor?

  Self-help books are...

• 25:38Bob Proctor?

  Top of the bestsellers list.

• 25:40Lewis Howes?

  A crushing, yeah.

• 25:40Bob Proctor?

  You know, in nineteen sixty eight, when I started, sixty one, when I first started to study this, you had Norman Vincent Peale's Power of Positive Thinking, you know, How to Win Friends and Influence People by Carnegie. It was a few books, you know, Think and Grow Rich, but there weren't that many. Today, there's thousands.

• 25:59Lewis Howes?

  Yeah, people need it because they don't know how to use the tools that we have.

• 26:02Bob Proctor?

  But they don't know how to use the information that's in the books.

• 26:04Lewis Howes?

  Right. How do we, so what are these five faculties again?

• 26:09Bob Proctor?

  You have perception.

• 26:10Lewis Howes?

  Yeah.

• 26:13Bob Proctor?

  Intuition. The will.

• 26:18Bob Proctor?

  Reason.

• 26:19Lewis Howes?

  Reason.

• 26:20Bob Proctor?

  Yeah. Imagination. There's six, and memory.

• 26:27Bob Proctor?

  Like, everybody has a perfect memory. It's just weak. I worked with Harry Lorraine, who's probably had the best trained memory in the world. And I asked him one time, he said, Harry, how long do you remember something? He says, I don't want to forget it. We had a man, Abdullah, over from Saudi Arabia for a, in a Matrix seminar that we conduct. And he was teaching, he was a psychiatrist. He was teaching people to memorize the Quran. Jerry Lucas, great basketball player, he was teaching people in San Fran to memorize the Bible. We have a perfect memory. It's just weak, we never develop it.

• 27:03Lewis Howes?

  Right.

• 27:03Bob Proctor?

  But we grow up, I've got such a bad memory. Well, there's no such thing as a bad memory.

• 27:07Lewis Howes?

  The more you say it, the more you're going to convince yourself that it's weak.

• 27:09Bob Proctor?

  That's exactly, yeah.

• 27:11Lewis Howes?

  Which faculty of the six was the hardest for you to tap into? And?

• 27:17Bob Proctor?

  Well, they're all, they're all difficult to tap into because we're programmed not to use them.

• 27:24Lewis Howes?

  Why is that?

• 27:26Bob Proctor?

  Because there's only one problem in the whole world, and that's ignorance. We didn't know we had them. See, people talk about perception, but they don't see it as a mental faculty. It's just a word.

• 27:40Bob Proctor?

  If I have a challenge, if there's something really struggling with, I've learned how, I'll take and I'll write it out on a piece of paper, as clear as I can. As if I was gonna give it to you and then you'll understand the same as I understand the problem. I'll put it in the middle of a table and I'll sit and look at it. And I'll keep asking now, is that problem in me or is it on the paper? Is it in me? And I'll work until I get it on the paper, get it out of myself. For example, what do you mean, like a problem that you might... Well, anything that I'm trying to figure out, maybe, how to improve a particular seminar I'm just not happy with, now that I've been doing it for a long time, you know? So you would write down... Yeah, write down any problem you've got. I don't care what the problem is.

• 28:24Bob Proctor?

  Maybe you're short of money, you're not having enough money. Write that down. Right. You're short of money for a purpose. You were wanting to buy a building or something. So you look at the paper and then you ask yourself... Is the problem in me or is it on the paper? And you'll work until you get it on the paper. Get it out of yourself. So you can look at it objectively, like a stranger would. And then go and sit on the other side of the table and I may say now, you know, how would Lewis Howes look at this? Yeah. How would he handle this? I may go sit at the end of the table and literally move, physically, and say, how would Ronald Gill handle this? How would he see this? I may say, how would Napoleon Hill go somewhere else?

• 29:05Bob Proctor?

  A person doesn't have to be alive, they could be dead. Their energy's not dead, it's always there. And what you're doing is shifting your perception. As you change your perception, you eliminate the problem. The answer's there.

• 29:22Bob Proctor?

  But you've got to get in harmony with it. So any one of them, you take any one of them. The will, like we were talking, the will... If somebody's standing behind you, behind you, let's say in a mall, and they're staring at you, you feel them staring at you, don't you?

• 29:38Lewis Howes?

  Yeah.

• 29:39Bob Proctor?

  Why? Feeling is conscious awareness of vibration. And when a person's staring, they're concentrating, they're sending such a powerful charge of energy at your brain that you start to feel it. You turn around, sure as hell, there's somebody there staring at you. Concentration increases amplitude of vibration. There's a power flowing to and through us all the time. It never stops. You can photograph the energy leaving the body. Well, concentration increases, it makes it more powerful.

• 30:10Bob Proctor?

  So whatever you concentrate on, you're giving more energy to. Emerson said, "The only thing that can grow is the thing you give energy to." So as you start to learn how to utilize these higher faculties, you start to learn how to improve the quality of your life. And you start to see why you're God's highest form of creation. Like, I don't see God as a man on a cloud.

• 30:31Lewis Howes?

  Right.

• 30:31Bob Proctor?

  Just gonna answer my questions for me, you know? As a great author one time said, "God will feed every bird, but he's not gonna put food in their nest." You gotta do it. God's not gonna do it for us. We gotta do it.

• 30:43Lewis Howes?

  Yeah.

• 30:44Bob Proctor?

  And so, we've got these higher faculties, we've gotta learn how to utilize them.

• 30:49Lewis Howes?

  Which one was the hardest for you to learn how to utilize? And which one do you think is the hardest for the majority of people?

• 30:55Bob Proctor?

  Intuition.

• 30:56Lewis Howes?

  Was for you and everyone else?

• 30:57Bob Proctor?

  No, not for me.

• 30:59Lewis Howes?

  Intuition for everyone else?

• 31:00Bob Proctor?

  Yeah, because I made up my mind, I was gonna study that one. I saw a guy that was very intuitive, and I wanted to be like that. And I thought he was, I would've said when I first saw it, he was psychic. Well, the truth is, he was psychic, but we're all psychic. Psychic is just Greek word for mind. And so, I was fascinated with what he did. He could just look at you and read the situation. And I wanted to learn how to do that.

• 31:24Lewis Howes?

  Yeah.

• 31:25Bob Proctor?

  So I made up my mind I was gonna study it. And in a seminar, if I'm teaching this, the one thing everybody wants to know, how do you develop your intuition? Because you can get, intuition is a feeling that you pick up. Intuition reads feeling. Feeling is consciousness awareness of vibration. So you're reading vibration. Vibration is a natural law of the universe. Like your body vibrates. You're vibrating, high speed of vibration. Well, you've got to take your mind off yourself if you're going to read the other person's energy. You've got to focus on the other person.

• 31:59Lewis Howes?

  You can't be insecure when you're trying to be intuitive.

• 32:00Bob Proctor?

  Oh, no.

• 32:01Lewis Howes?

  You can't be doubting yourself. You can't be lacking something.

• 32:05Bob Proctor?

  You have to give all of your attention to the person you're working with. And of course, that's a secret for speaking too. Most people don't do that. We're more concerned, what's he think of me? Does he, does she like me? And is my tie straight? Is this?

• 32:19Lewis Howes?

  What am I going to say next?

• 32:20Bob Proctor?

  Yeah, yeah. What am I going to say? Am I going to say the right thing? My, you know. You've got to take your mind off yourself totally and put it on the other person. And you've got to be relaxed. You've got to get very relaxed. And you'll turn, well, you'll tune into their energy. You start feeling. If you're with somebody and you say, God, they were interesting. Why were they interesting? Because they were interested. You know, if you want to be loving, be lovable. If you want to be loved, be lovable. If you want to have friends, be friendly.

• 32:46Lewis Howes?

  The most interesting person in the room is the most interested person in the room.

• 32:50Bob Proctor?

  Exactly.

• 32:51Lewis Howes?

  That's what I always learned.

• 32:52Bob Proctor?

  That's the truth.

• 32:53Lewis Howes?

  One of the things, I used to be, I love everything you're saying. I get so excited. That's why I'm passionate about this because I was telling you beforehand that I was terrified to speak in front of a few people, in front of an audience of three, five, 10. It was terrifying. The idea of being in front of 100 or 1,000 people was like, I'd rather, you know, curl up in a ball when I was 18, 22, in those ages. And I remember someone telling me, I heard that somewhere, the most interesting person in the room is the most interested. And I said, that takes all the pressure off of me. I don't have to say anything interesting. I don't have to be like this funny, charismatic.

• 33:26Bob Proctor?

  You just have to be interested.

• 33:27Lewis Howes?

  Just listen. And ask interesting questions or ask a thoughtful, genuine question. It doesn't have to be smart, just.

• 33:36Bob Proctor?

  See, most people, they don't even remember the person's name. Why? Because they're not interested in their name. They're too focused on themselves. What does a person think of me? If you're really interested, you're going to remember the person's name. Do you know, it's interesting, you mentioned there, there's a good story, I was that, about public speaking. I had studied this stuff for a long time.

• 34:04Bob Proctor?

  And I had used it. I knew it worked. I didn't wonder if it worked. I knew it worked. Yeah, yeah. And all I wanted to do was teach it to other people. It took me nine and a half years to figure out why I changed. And when I learned, all I wanted to do was teach it to other people. But I was afraid. I was very shy, very self. Insecure, yeah. Very insecure, but I had all this knowledge. I was earning a lot of money. In there, I did well. Outside of there, forget it. And on one of Earl Night-Gill's tapes, on the recording, called "The Magic Word," on Attitude. It's a familiar. You're familiar with it? Uh-oh, let's check it out. You've got it. Yeah. I will get an original copy and send it to you.

• 34:49Bob Proctor?

  Oh, please do. You've got it. You've got it. I'll listen. I will send it. Well, he said, "Now, right, there's an attitude." He said, "Now, right here, we come to a rather strange fact. We tend to minimize the things we can do, the goals we can accomplish, and for some equally strange reason, we think other people can accomplish things that we cannot." He said, "You want to realize that you have deep reservoirs of talent and ability within you." Now, if you had asked me, "Do you understand that?", I'd say, "Of course, I understand it. I've listened to it a thousand times, at least." Well, I was in the back corner of the room at the O'Hare Hyatt. Bill Gove was speaking to a thousand people. I was in the back corner of the room.

• 35:32Bob Proctor?

  And I was watching him. Bill Gove was the Frank Sinatra speakers. One of the best speakers in the world. And I watched him. He come off. There was a thousand people, about 500 in Bank Here, 500 here, and then there was the central aisle. He got to this corner, he had a handheld mic, and he had his hand up.

• 35:52Bob Proctor?

  And he said, "If I want to be free, I've got to be me." "Not to me, I think. You think I should be. Not to me, I think. My wife thinks I should be. Not to me, I think. My kids think I should be. If I were to be free, I've got to be..." And I was watching him, and I think, "My God, this guy's so good. If only I could do that."

• 36:12Bob Proctor?

  Never do that. All of a sudden, that record of Earl started to play in my head. Now, right here, we come to a rather strange fact. We tend to minimize the things we can do, the goals we can accomplish. And I thought, damn, that's what Earl means. And I suddenly realized, and I had been listening to this thing for years. If Gove could do it, I could do it. And I made up my mind, I was gonna learn how to speak like he did. And I was gonna get him to teach me.

• 36:43Lewis Howes?

  Wow.

• 36:44Bob Proctor?

  And so he became a mentor of mine. I paid him a lot of money, uh, just to sit down, talk to him for a few minutes. A number of times. Now, I speak nothing like Bill Gove. I mean, I'm nothing like him. He speaks totally different than me. Although, I'll speak to thousands of people at the same time. What he taught me was to be relaxed in front of the audience. That was the big lesson. If you're not relaxed in front of an audience, the audience will know it.

• 37:21Lewis Howes?

  How do you relax in front of an audience when you're terrified?

• 37:24Bob Proctor?

  You've got to think of the audience. You've got to think of how you're gonna, what you're helping, how you're gonna teach them something.

• 37:30Lewis Howes?

  Uh, another mentor of mine, a couple of years ago, told me very something similar. Cause I was, I'd been training in Toastmasters and had coaches and had overcome a lot of my fears of speaking in front of big crowds and, you know, I got pretty good. I was getting paid, you know, big fees and things like that. But I was still nervous a little bit before and felt a little insecure. And I remember calling him about 15 minutes before, being like, can you give me some grounding? Can you give some coaching? And he said, don't make it about you, make it about them. You're gonna mess up. Be okay with it. You're not gonna remember every word you wanna say. Don't beat yourself up. Focus on them and how you can serve. Don't focus on yourself. And that's when everything started to shift. Just like you said, when you focus on service to the audience.

• 38:14Bob Proctor?

  You gotta fall in love with helping that audience.

• 38:16Lewis Howes?

  Helping, giving, uh, doing whatever you can to serve. You stop worrying about everything the way you look. It's the same thing when you're having an interaction with a group of people and you're just listening and you're not worried about what people think about you. You're just being interested in them.

• 38:31Bob Proctor?

  You can have a very confident feeling in what, about what you're doing, you know?

• 38:36Lewis Howes?

  How do people build that confidence if they don't have it?

• 38:39Bob Proctor?

  Well, you build confidence by learning, don't you? I mean, that's the only way you get confidence.

• 38:43Lewis Howes?

  Yeah.

• 38:45Bob Proctor?

  I went to a nightclub in London, England, back in the 60s. The Talk of the Town. It was the largest supper club in the world. And the show they had was the Wild West. And it was like a Vegas show. And they'd bring in, that show may run for two or three years. And they'd bring in the stars to work it. And I went one night and I had a seat right by the stage.

• 39:12Bob Proctor?

  There was a thousand, they'd sent a thousand people down to dinner in the Talk of the Town. It's not open anymore. Wayne Newton was the star.

• 39:20Lewis Howes?

  Wow.

• 39:20Bob Proctor?

  Wayne Newton was a kid. He was 20, maybe 21. His brother was playing with him, playing guitar in a little group of his. He walked out on that stage, bang, just like that. He owned that place. I never forgot that. That guy was so confident.

• 39:40Bob Proctor?

  And he had that audience in the palm of his hand right away. Whenever I go to speak, I will find a place, if I'm speaking to a group. They go in the kitchen, sit down. I've learned if you're dressed, they'll think you own the place. They'll just leave you alone. And I'll sit down there and I see Wayne Newton walking on that stage as a kid. And that's what you gotta do. You gotta really fall in love with the idea, helping the audience, and you own the place. You will, and you're gonna be, and deliver. And anytime you see a star come out, they own the place when they walk out.

• 40:17Bob Proctor?

  But they fall in love with helping you.

• 40:19Lewis Howes?

  Hmm. Something else, it sounds like you've mastered the power of alter ego. For me, as an athlete, I used to be scared to perform, to play in front of big games. And I used to tap into Jerry Rice. Because I was a wide receiver and Jerry Rice was, you know, the best. And so I was just like mimicking him. I was like, how would Jerry Rice do this? How, you know, how did he carry his body, his chest? How did he walk on the field, his swagger, his confidence? And I just acted like I was Jerry Rice. I became him when I stepped in the field. And it helped overcome the insecurities of the nerves by just embodying the energy of Jerry Rice. It sounds like you've been doing that.

• 41:00Bob Proctor?

  I do that in different ways with different people.

• 41:03Lewis Howes?

  Yeah, in different scenarios, right?

• 41:05Bob Proctor?

  Yeah, like in years ago, I started to realize the real power of self-image. Studying Malz's work. And I will, and I've taught this to many people. I will build an image, different parts of my personality. I will see someone that I really, something they're do that I really admire, the way they do it. And I will adopt that. Now, I've got this, I've been doing this for years.

• 41:37Bob Proctor?

  And if you were watching me going from one place to another, I never walk fast. Never. When I was a kid, this stuck in my mind. There was another kid, Donnie Miller, lived down the street from us. Now, this was during the Second World War, so there were no fathers at home. They were always shooting at each other. And, but his dad was home, his dad wasn't well. His dad had had a heart attack, so nobody went around his house. Because his dad was sick, they'd come around the other houses. But some, the doctor must have told his dad to walk. His dad was always dressed, suit, shirt, tie. And I'd watch him walk up and down the street. I'd see him every now and then, he'd walk up and down the street. And he had this real relaxed walk about him.

• 42:23Bob Proctor?

  And when I was building a self-image, a picture of his dad.

• 42:28Bob Proctor?

  Stuck in my mind. And so I sort of mimicked his walk.

• 42:31Lewis Howes?

  Wow.

• 42:32Bob Proctor?

  But I've done different things, like I used to watch Earl Nightingale record. When I first went to work for him, he had a recording studio. It'd be like this, where there was a window. My office, I could look in when he was recording. And one day I realized, he's talking to that damn microphone. He had the microphone, he was, and I thought, that microphone's a person to him. And you create all great broadcasters, they just talk to one person. They don't say, you people, or you folks, or, talk to you. But they would be talking, and I realized, he's talking to the microphone. So at the end of the recording, I talked to one person. It's the microphone. If I'm with his audience, I talked to one person.

• 43:19Bob Proctor?

  These are little lessons that I picked up to get better at what I was doing. I remember if a person is negative in an audience, real negative, there could be 500 people in that audience, that one person's energy is so strong.

• 43:31Lewis Howes?

  Stands out, yeah.

• 43:32Bob Proctor?

  And there was a woman that I met, Beverly Lynch, years and years ago when I was at Nightgale, Connet, and I asked her one time, she was the speaker. I said, Beverly, what are you doing, there's a negative person in the audience? She smiled, and she says, "You talk to the light, not the dark." I thought, wow. So obvious, why did I miss that? So if I'm talking and there's a negative or a few negatives, I just take one person that's super positive, and doesn't matter where I'm looking, that's the person I'm looking at. I'll talk to that person.

• 44:05Lewis Howes?

  So you focus on the positive people?

• 44:06Bob Proctor?

  Ah, always.

• 44:07Lewis Howes?

  Always?

• 44:08Bob Proctor?

  Yeah.

• 44:09Lewis Howes?

  You won't try to put your attention on the negative person and try to get them to be happy and smile?

• 44:14Bob Proctor?

  If you just keep putting the positive, if they just open their mind for a minute, you're in.

• 44:18Lewis Howes?

  Yeah.

• 44:20Bob Proctor?

  You gotta get the information into their subconscious mind.

• 44:23Lewis Howes?

  Yeah. You mentioned, I think one of the faculties you said was the most challenging is imagination. Is that one of the most challenging for people?

• 44:30Bob Proctor?

  It's not the most challenging, it's something we really want to gain an understanding of, because most people use their imagination, they use it the wrong way. They imagine what won't work, they imagine something bad happening.

• 44:44Lewis Howes?

  What should we imagine more often, every day?

• 44:46Bob Proctor?

  We should imagine, you should see yourself where you want to be. You gotta live there. There's a great book, you may be familiar with Stella Adler's book, The Art of Acting. Oh gosh, you gotta get it. Stella Adler was a great acting teacher, she was a method acting teacher. She studied and understands Lasky, the Russian acting teacher that originated method acting. Marlon Brando wrote the foreword in her book. He was the first method actor to reach superstardom. And he wrote the foreword in her book. Now Stella Adler never actually wrote a book, a man named Kissel took all of her teaching, all of her lessons for teaching,

• 45:29Bob Proctor?

  and she put them into, or he put them into a book. So when you read her book, you're going to her acting classes.

• 45:38Bob Proctor?

  Like Shakespeare said, "We're all actors, you know, the world's the stage," and that's true. Well, when you reach a goal, you're gonna act like you're already there. It's already happened intellectually, the second you think about it. It's already happened emotionally, when you're emotionally involved with it. So it's only a period of time until it manifests in physical form.

• 45:56Lewis Howes?

  Right.

• 45:57Bob Proctor?

  But because it's not in physical form, we act like we haven't got it yet.

• 46:01Lewis Howes?

  Yeah.

• 46:01Bob Proctor?

  Well, so that's why most people stay stuck, because they're acting like they haven't got it yet. Or, "I can't act like that." Lewis would see that I haven't got that result, he'll think I'm phony. I gotta quit worrying about what Lewis thinks, and start concentrating on what Bob thinks. You see yourself, your imagination, you've gotta be that person. Goethe said that, great philosopher, he said, "Before you can do something, your version must be something." So you've gotta be it intellectually, you've gotta be it emotionally. As Sigmund says, "As a person thinks, in their heart, the emotional mind." Well, it's only a period of time then, until it manifests physically. That's one of the first laws of the universe, is the perpetual transmutation of energy. Energy's moving into form, always.

• 46:43Lewis Howes?

  Hmm.

• 46:44Bob Proctor?

  To form, moving into form, through form, back into form again. So, we cause it all to happen the way we think, and the way we stay locked into ideas.

• 46:57Lewis Howes?

  How should people be developing their imagination on a daily basis? In a positive way?

• 47:03Bob Proctor?

  Well, I think they should take time to image what they want. I have a business partner, Sandy Gallagher, who is a brilliant woman. And she rides horses, gated horses. And she's in Kentucky right now, in big term, or shows there. She images herself as a world champion. Every day, she takes the time and she sees herself as a world champion. She sees herself getting the roses, getting the whole thing. And that's where you should do it. I think you build the image of what you want. I mean, you obviously image this studio before you ever built it.

• 47:47Lewis Howes?

  Right.

• 47:48Bob Proctor?

  I mean, everything you see here was part of the image in your mind. But everything you create, you create twice. Once in here, once out here.

• 47:56Lewis Howes?

  Hmm.

• 47:56Bob Proctor?

  You know? So you never get an original painting. You always get a duplicate, the picture's in here.

• 48:03Lewis Howes?

  Wow.

• 48:04Bob Proctor?

  So we have to see ourselves with what we want here. Now, we've got enormous deterrent in our paradigm. We're conditioned genetically and environmentally. And that conditioning is controlling most people's lives. That's why brilliant people are broke. Brilliant people are unhappy. Brilliant people never really accomplish very much. They're absolutely brilliant, but their paradigm is controlling them. It's all about intellect. They're smart people. But you've got to consider where we come from. A little particle of energy from mom, a little particle of energy from dad comes swimming along. That's the nucleus of us.

• 48:47Bob Proctor?

  Then that goes on for 280 days, attracting more energy until you make your debut on the planet. And then you're programmed environmentally by your environment. So everything that's going on is going right into your subconscious mind. So you come out, you're programmed genetically. We don't know how far it goes back, four or five generations possibly. Like when I was a young man, I had red hair. My mother didn't have red hair, my dad didn't have red hair. I've got a brother and sister, and they don't have red hair. And you kind of think, well. But my mother's father and all his brothers had red hair. So sometimes it jumps a generation. That's why we look like our relatives, it's genetic conditioning.

• 49:30Bob Proctor?

  And then there's environmental conditioning. We know almost all welfare recipients are fourth, fifth generation welfare recipients. So this is passed down generation to generation. Now unfortunately, we're all, or fortunately, we're all exactly the same. We've got exactly the same potential. Our spiritual DNA is perfect. But that perfection never expresses itself properly because of this paradigm. It's conditioning in our subconscious mind. You see so many brilliant people, and they don't make it. I had a good friend of mine, Milt Campbell. He won the gold medal in decathlon. Wow, I was a decathlete. Were you where? I was an All-American decathlete.

• 50:12Bob Proctor?

  Well, Milt won in Melbourne in 56. Wow, okay. And he won in 52 in Helsinki. Wow. Bob Mathias won his second gold. He won the gold in 48 and then in 52. Wow. Milt told me, if he told me once, he told me a thousand times. Every time I was with him. You know, there were a lot of athletes in schools that were better than me, but they quit. Yeah. Well, our paradigms get us to quit things. Why? Because of programming. You're programmed. You have to ask yourself, why don't they do that? I went, I did a lot of work with the Prudential of America.

• 50:55Bob Proctor?

  In fact, I got stuck in the insurance companies for a number of years. I was so effective at what I was doing. And

• 51:04Bob Proctor?

  we raised their sales by, one BP set over a billion dollars. And all I was doing, getting them to change their paradigm. I was having them change the way they worked.

• 51:15Bob Proctor?

  A paradigm, a culture is a paradigm. Every country has a culture. Mm-hmm. Every family has a culture. Every company has a culture.

• 51:28Bob Proctor?

  Well, in the insurance industry, years ago, they had what they called debit agents. They went around, collected the money. And there would be a little book, like the one you're working with, that would have a record in there. I remember we had a book on top of our icebox, was right near our back door. Mr. Spenceley was the insurance man when I was a little kid. He'd come in, and there was a little book and a little box with some money, and there's always just pennies. Right. And he would collect the debit, mark the book, and he'd be on his way. Mm-hmm. And that's how the insurance business operated. They were called debit agents. Wow. Well, then, as time moved along, people started to sign a little shit of paper or something,

• 52:13Bob Proctor?

  and they would automatically draw it out of your bank account. Yeah.

• 52:17Bob Proctor?

  But the agents didn't change.

• 52:21Bob Proctor?

  The agents would just go and sell at night when mom and dad were both there. Because you couldn't sell mom if dad wasn't there. You couldn't sell dad if mom wasn't there. This was a programming. So here we are, in the 70s. Agents are still going to their office every morning. And they wouldn't go out and sell anybody. Because you sell at night. They collected their debit through the day. There was no debit to collect. This had been, for years, they were still doing this. And I'd ask them. I'd say, "Why do you go to your office? Well, you have to go to the office." And they'd be there. And I'd say, "Why do you have to go to your office?" "Well, because we have to go to the office." They didn't know why they had to go. Then they'd go to lunch, they'd go with another agent. I said, "Did you ever sell another agent any insurance?" "No." I said, "What the hell are you going to lunch with them for?"

• 53:06Bob Proctor?

  I got them to do this. So you gotta be like this. You gotta be skin to skin with the person before 9:00 a.m. And you have to ask every person to buy at least $100,000 worth of insurance. You don't even have to sell them. Just ask them to buy.

• 53:20Bob Proctor?

  Well, I got them doing that. They were selling more $100,000 policies in a week than they previously sold in a year in almost every office. Wow.

• 53:28Bob Proctor?

  You see, that's conditioning. That's paradigm. That's the way they were working. They'd been doing it for years. Nobody ever thought to change it. Largest insurance company in the world. And the head office was trying to figure out what I was doing. Because wherever I went, the salesmen were crazy. I was showing them how to change paradigm. Your paradigm is your conditioned behavior. How do we know when we need to change our own paradigm? You always need to change your own paradigm. How often are you changing yours? I'm working on it right now, every day. Really? Yeah, I work on it every day. But you should only try and change one or two things at a time. Don't try to change everything at once. Well, you know what your paradigm is. Just study your own behavior. Think of your results. You want to improve your results, don't you? Sure. You probably want to earn more money.

• 54:13Bob Proctor?

  Sure. You probably want this show to be bigger than it is. Sure, yeah. How are you gonna do that? You gotta change the paradigm. That's right. You're gonna change your habitual way of dealing with these things. So you take a look at the results and say, "What do I want to change?" The results are an expression of the paradigm. Not the intellect. See, the conscious mind is where all our intellectual information is. You know how to do better than you're doing. You know how to do better than you're doing. Sure. I know how to do better than that. Why aren't we doing it? The subconscious is programmed. It's your conscious mind where the intellect is and that's where our knowing is.

• 54:49Bob Proctor?

  Person knows, but they're not doing what they know. They say, "Why do you do that?" "I don't know." "Well, you know better. I know. Why are you doing it?" "I don't know." Well, I know, if their paradigm controls their behavior. So you take a look at your results and you say, "What's causing that?" So you've got to take back your behavior pattern. Why are you doing that? Because you're programmed to do it. Right now, the last time we did a paradigm shift seminar in Los Angeles, this was a number of three or four months ago. We gave everybody a ring binder. It's a damn thing, it's about that thick. And on every page, every page is the same. At the top of the page, you write 10 things you're grateful for.

• 55:32Bob Proctor?

  And then, there's a statement that you write. "I am so happy and grateful now that I know my spiritual DNA is perfect. And that perfection is within me. Every morning, I look for ways to improve my paradigm." I have to write that with my left hand. I'm right-handed. I'm on my 41st day today.

• 55:56Lewis Howes?

  Writing left-handed?

• 55:57Bob Proctor?

  Writing left-handed.

• 55:58Lewis Howes?

  Why?

• 55:59Bob Proctor?

  It's changing a paradigm. I could be just as proficient with my left hand as I am with my right. But I've got to change my paradigm. I'm programmed. Now, when I'm writing, when you're writing, you just write. You don't think. You just... That's why graphical analysts can tell a lot about your personality through your handwriting.

• 56:14Lewis Howes?

  Sloppy handwriting.

• 56:15Bob Proctor?

  If you're writing with your left hand and you're right-handed or your non-dominant hand, you've got to consciously pay attention to every stroke, every move your hand's making. And the second you stop, it looks like it was Chinese art that you're drawing.

• 56:32Lewis Howes?

  Right.

• 56:33Bob Proctor?

  But I know through repetition, keep doing it, keep doing it, keep doing it. It'll probably take me a year. But I'm learning how strong the paradigm is and how hard it is to change it. So a year from now, I'll probably be as proficient with one hand as I am with the other. And I'll stick to it.

• 56:48Lewis Howes?

  Wow. What's the thing you want to change the most within yourself to get to the next level of results that you're aiming for?

• 56:54Bob Proctor?

  I want to be more effective in selling on a larger scale.

• 56:59Lewis Howes?

  So not one to one or one to few, but one to mass?

• 57:03Bob Proctor?

  Yeah, like I have a sales staff. We've got a pretty mature company. We've got about seventy employees in our company. So we've got about ten sales, twenty salespeople. Say ten, we have twenty. I want to have a larger sales force. I want to create more leads for them. Because I think what we do is so important. We literally change people's lives. And I'll work until I die. I have no intention to ever retire. I think it's a despicable idea even. So I'm forever. Now, I worked on an idea last night on the plane. And it's sort of similar. Maybe it was because I was, you know, I was coming in here. Maybe that triggered this. Because we've been trying to come in here for over a year.

• 57:42Lewis Howes?

  Yeah, yeah, yeah.

• 57:44Bob Proctor?

  Somebody keeps telling me, you know.

• 57:46Lewis Howes?

  Dates change, everything else.

• 57:47Bob Proctor?

  Yeah, well, we just wasn't, we weren't able to be here until today. Anyway, I'm on the plane and I'm thinking, how can I get more people? I have a studio in Toronto. If you're ever in Toronto, you'll have to come and see it.

• 58:00Lewis Howes?

  I want to see it, yeah.

• 58:01Bob Proctor?

  We have a beautiful studio. It's a, it's a like a, it is a television station. I had a couple of people from TV station in one day. And I says, sir, like a television. And they said, no, Bob, it is a television. I can run four cameras simultaneously. Young Scott there, he could, he could operate the cameras from right in here on his computer. I can stream all over the world. It's fifty feet from my house.

• 58:24Lewis Howes?

  Wow.

• 58:25Bob Proctor?

  And we can stream all over the world from there. And so I'm thinking, I'm gonna do, it would be like a webinar, but it won't be a webinar.

• 58:36Lewis Howes?

  Like a live cast?

• 58:37Bob Proctor?

  It would be a live cast, yeah. And it'll stream. And I'm really going to teach the people something. I'll use, I'll use maybe two or three PowerPoints. I'll use a PowerPoint just as a trigger to get the thing going, get them focused on something. And then I'll open it for questions and I'll have chats. Because people learn something on chats. They listen and think, damn, I didn't see that. You know, so they'll have a chat on it. And I'll start doing that right away. And I got people working on it. Wow. And I'm calling it Studio 333. There's a story in a book I wrote, 333. And we say we 333 an idea. You only think of how you can, you can't think of why you can't. The guy raised 3 million, 3 hours, 3 days later.

• 59:21Bob Proctor?

  And a radio station in Toronto threw an idea we taught him. Wow. So we call it 333 Idea. So I've called this, we had them at 333.com, Studio 333.com. That's cool. So that's the way it'll come out. And we'll stream it all over the world. And I'll be teaching this information. And not in an organized way, but in probably in a disorganized way, based on the people we're talking to. Because they ask questions, that's tell me what they want to learn. Rather than me saying, this is what you should learn. I want to find out what you want to learn, you know? So that's something that I'm building now. I want to make it big. That's great. Do you feel like you'll ever get close to reaching your potential? No, I know damn well I won't. It's not who I think, I know.

• 1:00:06Bob Proctor?

  Neither will you. I think that's the ultimate aim of man. We are created in God's image. Now, everybody's got a different image of that. But we're capable of doing anything. We have infinite potential. Our spiritual DNA is perfect. So there's perfection within us. And spirit's always for expansion and fuller expression. Never for disintegration. The disintegration we bring about. So spirit's always for expansion and fuller expression. We're spiritual beings. So that perfection is trying to express itself through us. We stop it. It's when we get tuned in and we let it come out.

• 1:00:47Bob Proctor?

  We could part the seas. We can do anything. We are all powerful. All the power, all the knowledge is 100% evenly present in all places at the same time. So that's within you, within me. There's no limit to what we can do. That's really what I teach. I teach it, I'll break it down into small bites for a person.

• 1:01:09Lewis Howes?

  What's the closest we can get to our potential, do you think? What's possible?

• 1:01:14Bob Proctor?

  Well, the closest you'll get to your potential is where you are right now. And then you've got to take and you've got to expand it. You want to do better at what you're doing. Like, you've got a great reputation on this show. I think you know that. But there's all kinds of people who've never heard of it.

• 1:01:28Lewis Howes?

  Of course, lots of people.

• 1:01:29Bob Proctor?

  Yeah.

• 1:01:30Lewis Howes?

  I want the world to hear it.

• 1:01:31Bob Proctor?

  Well, then, there you go. You want the world to go, "How will you do that?" There's your opportunity to develop more of your potential. How will you do that? How can you get

• 1:01:43Bob Proctor?

  more millions? You know?

• 1:01:46Lewis Howes?

  You've got to use my imagination.

• 1:01:47Bob Proctor?

  You do. That's where you're going to start.

• 1:01:50Lewis Howes?

  Imagination, will, tuition, everything.

• 1:01:54Bob Proctor?

  Yeah. So you've got to learn how to utilize those, how to develop them. So you work at it every day. I mean, you're in a... Many people would say you're in an enviable position. I think I am too. Because you're talking to people who know quite a bit about whatever they're doing. So you're going to learn all the time.

• 1:02:12Lewis Howes?

  It's the greatest game.

• 1:02:13Bob Proctor?

  You're in school every day.

• 1:02:14Lewis Howes?

  It's the greatest game.

• 1:02:15Bob Proctor?

  You go to work, you're in school.

• 1:02:15Lewis Howes?

  That's amazing.

• 1:02:16Bob Proctor?

  Yeah.

• 1:02:17Lewis Howes?

  Very grateful.

• 1:02:18Bob Proctor?

  Tiffany, you're getting an education, probably. You couldn't...

• 1:02:21Lewis Howes?

  She's been over, what, three years now? Three and a half years? And she's grown tremendously. Just, she's listened to everyone.

• 1:02:27Bob Proctor?

  Our marketing director, you would love to meet her. She is Mikey Stellar. She was Mikey Euler. She got married since she's joined. She's had two children, too. She was a nanny when she started to work with us. Now she's our chief operating officer and our marketing director.

• 1:02:45Lewis Howes?

  Wow.

• 1:02:46Bob Proctor?

  Brilliant. Absolutely brilliant. She had never, never really went to school. But she came in and she just... Should be something like you. I mean, you're getting exposed to great information all the time.

• 1:02:58Lewis Howes?

  Yeah.

• 1:02:58Bob Proctor?

  And Tiffany, you got the same potential as I got. You look different, you sound different, but we're exactly the same.

• 1:03:07Lewis Howes?

  Hmm.

• 1:03:07Bob Proctor?

  You see? I teach that in a seminar. I'll say, like, if I asked you, you'd probably tell me you're black. If I asked somebody else, they'd probably tell me you're black. The truth is, you're not. And they'd tell me I'm white. The truth is, I'm not. My shirt is white. If you ever saw a white person, you'd probably scream and run. My God, they're white. I don't know if I've ever seen a black person. Why do they say, "We don't see with our eyes, we see through our eyes." We've been programmed to see black.

• 1:03:34Lewis Howes?

  Hmm.

• 1:03:34Bob Proctor?

  And you're not black. You see? I think your shirt's black, isn't it?

• 1:03:39Lewis Howes?

  Yeah, it's pretty black.

• 1:03:39Bob Proctor?

  Yeah.

• 1:03:40Lewis Howes?

  Yeah.

• 1:03:41Bob Proctor?

  You're not the color of the shirt. So why do we say Tiffany's black and Bob's white? Because we're programmed to see that.

• 1:03:46Lewis Howes?

  Mm-hmm.

• 1:03:47Bob Proctor?

  Now, if we're seeing something that isn't there when we look at another person, how many other times do we look at things, see something that's not there? That's where our perception has to be shifted.

• 1:03:57Lewis Howes?

  Yeah.

• 1:03:59Bob Proctor?

  We're all exactly the same. Now, you're not too tall, you're a different shade, and you're a different gender. So you'd say, "Well, you're nothing like Bob." You're exactly like Bob. It just doesn't appear that way. But the truth is very rarely in the appearance of things. There's so much we can learn, and school's not teaching us. School's not doing the job.

• 1:04:23Lewis Howes?

  What's the thing you feel like you haven't learned yet? Eighty-five years old right now, as I said?

• 1:04:28Bob Proctor?

  I'll be eighty-five next Friday.

• 1:04:30Lewis Howes?

  Wow.

• 1:04:31Bob Proctor?

  A week Friday, yeah.

• 1:04:32Lewis Howes?

  Very young. Happy early birthday.

• 1:04:33Bob Proctor?

  There you go.

• 1:04:34Lewis Howes?

  So what's the thing you feel like you still haven't learned?

• 1:04:36Bob Proctor?

  Oh, like, everything I'm teaching, I only know a bit of it.

• 1:04:40Lewis Howes?

  Ah.

• 1:04:41Bob Proctor?

  You know, and I don't know all there is to know about our higher faculties. I don't know all there is to know about perception of the will or reason. There's so much I don't know of what I'm doing. So I study every day. I want to get, I want to learn more. Um, so I've got to go to somebody that knows more, you know?

• 1:05:00Lewis Howes?

  Yeah.

• 1:05:00Bob Proctor?

  I study a lot of Thomas, Thomas Troward's work. He's a wonderful author. He, he wrote The Edinburgh Lectures, Mental Science, The Dory Lecturing, Mental Science, The Law and the Word, Bible Mystery, Bible Meaning. He was a great author.

• 1:05:15Bob Proctor?

  And there's a woman, Genevieve B. Rand, she wrote Your Invisible Power. She was Troward's only student. She went and studied with him from 1912 to 1914. And she, it cost her $20,000, that must have been an enormous amount of money back then. But she was his only student. And she, she wrote a book, Your Invisible Power, it's a great book.

• 1:05:42Lewis Howes?

  Your Invisible Power?

• 1:05:43Bob Proctor?

  Your Invisible Power.

• 1:05:44Lewis Howes?

  Okay.

• 1:05:45Bob Proctor?

  I will send you a copy, I will send you a copy, it's a great book.

• 1:05:48Lewis Howes?

  What's your top three recommended books for people? Of all levels?

• 1:05:52Bob Proctor?

  Well, that's not one of them, but I will, that is, maybe it should be.

• 1:05:56Lewis Howes?

  Think and Grow Rich.

• 1:05:57Bob Proctor?

  Think and Grow Rich.

• 1:05:58Lewis Howes?

  Yeah.

• 1:06:00Bob Proctor?

  As a Man Thinketh by James Allen. You familiar with that?

• 1:06:03Lewis Howes?

  Yep.

• 1:06:04Bob Proctor?

  Such a great book.

• 1:06:05Lewis Howes?

  Yep.

• 1:06:08Bob Proctor?

  And U Squared by Price Pritchett.

• 1:06:10Lewis Howes?

  U Squared?

• 1:06:11Bob Proctor?

  Yeah, it's a little book. You familiar with it?

• 1:06:14Lewis Howes?

  Not sure, U Squared.

• 1:06:16Bob Proctor?

  Oh, you'd be sure if you knew it, if you had read it, you'd be sure. It's a great book.

• 1:06:20Lewis Howes?

  Okay.

• 1:06:20Bob Proctor?

  Absolutely. There's 35 pages, every page is better than the last page.

• 1:06:25Lewis Howes?

  Wow.

• 1:06:26Bob Proctor?

  Every page is dealing with new subject. And they're mind-boggling.

• 1:06:30Lewis Howes?

  I gotta get that one too.

• 1:06:31Bob Proctor?

  I will, I'll send you that.

• 1:06:32Lewis Howes?

  It's one of your top favorites.

• 1:06:33Bob Proctor?

  I'll send you the Invisible Power.

• 1:06:36Lewis Howes?

  I want to talk about money for a top, for a moment, because you mentioned how you were making $4,000 something dollars a year. Your expenses were $6,000, I think, something like that. And then you started making $14,000.

• 1:06:48Bob Proctor?

  No, my expenses weren't $6,000, I owed $6,000.

• 1:06:50Lewis Howes?

  You owed $6,000?

• 1:06:51Bob Proctor?

  I owed everybody that I knew.

• 1:06:54Lewis Howes?

  And you were making around $14,000 a year after that, shortly after that?

• 1:06:58Bob Proctor?

  No, I went from earning $4,000 a year to $14,500 a month.

• 1:07:04Lewis Howes?

  Exactly.

• 1:07:04Bob Proctor?

  Now, if you annualize that, that was $175 a year. So I went from earning $4,000 a year to $175. I hadn't earned $175 that year. I got it up to $14,500 a month. So if you annualize it, that's, that's a change, phenomenal change.

• 1:07:18Lewis Howes?

  Is it possible for anyone to go from poverty level to extremely financially successful?

• 1:07:27Bob Proctor?

  Absolutely. I think earning money is one of the simplest things I ever learned. And it's one of the most misunderstood things.

• 1:07:35Bob Proctor?

  Wealthy people historically have always had multiple sources of income, they don't have one. They have many.

• 1:07:42Bob Proctor?

  I was cleaning floors. I thought the answer was work harder. Because I really wanted to earn some money. Yeah, of course. And I thought it was all important. Today, my attitude towards money has changed dramatically. But I thought the answer was get another office to clean. Well, I was working so hard, I passed out on the street. I would have been maybe 27, 28. I literally passed out on the street. I was working so hard. I came to, and there was a great big cop looking at me. I was laying there. It was scary. There was a group of people around me. I saw lights flashing, and I saw a guy, a couple of guys in a uniform with a stretcher. And it was scary.

• 1:08:27Bob Proctor?

  I had passed out. I guess they thought I had dropped dead.

• 1:08:32Bob Proctor?

  I had a heck of a time getting away from them, but I did get away. They didn't take me to the hospital. I talked them out of it. I got away, and I got thinking, I'm not doing this right. Working harder, working more hours is not the way. No.

• 1:08:47Bob Proctor?

  In fact, Napoleon Hill wrote that in Think and Grow Rich. He said, "If you are one of those people who believe that hard work and honesty alone will bring riches, perish the thought, it is not true. Riches, when they come in huge quantities, never come as a result of hard work. They come, if they come at all, in response to definite demands, based upon the application of definite principles and not by chance or luck. So you've got to find a demand and fill it, but you've got to follow definite principles to do it. In other words, you've got to be in harmony with the law. You've got to give more than you get. If you're trying to get, forget it. Well, I got by myself, and I thought, I'm doing something wrong.

• 1:09:29Bob Proctor?

  I was earning more money, but here I'm passionate. This is not normal. And it's like a little voice in my head said, "If you can't clean all of them, don't clean any of them."

• 1:09:41Bob Proctor?

  So I got all dressed up. People now accuse me of sleeping in my suit. I got, I wouldn't take a suit off. It didn't matter where I was. Because I knew the cleaners were tired and I would go around. I got other people cleaning offices. And I knew pretty well where they'd be. So I'd drop around, I'd bring coffee and donuts. I would drop in and I would talk to them about goals. And I'd go to the next person. But I always was dressed up. Because I knew how tired you get. And if I was in working clothes, they'd expect me to help them so they could finish and go home.

• 1:10:12Lewis Howes?

  Interesting.

• 1:10:13Bob Proctor?

  But when I had shiny shoes and a suit and shirt and tie, they didn't expect me to help them clean. So I'd go on to the next place and then the next place. And that's when I started to open offices. I went from Toronto to Montreal to Boston to Cleveland to Atlanta to London, England.

• 1:10:28Lewis Howes?

  And you hired cleaners?

• 1:10:30Bob Proctor?

  Uh huh, everywhere I went. Yeah, I had people cleaning.

• 1:10:33Lewis Howes?

  What should someone think about if they're struggling financially right now? Or they feel like they're, they've been struggling for many years? And it feels like they're just surviving week after week, month after month. They're not sure how to get to that kind of sense of freedom for at least a six-month runway or beyond. What should they start thinking about?

• 1:10:50Bob Proctor?

  You know, what you've just described, I believe, the majority of people are living that way. The majority. Now, that's rather sad, but I think it's true. And it's because we only have one problem in the whole world, and that's ignorance. They're living in ignorance. They don't know that what they're doing is going to keep them where they are. And they keep doing it. Because they don't know how to change. They're overwhelmed with the debt. People are saying, "I need the money." They haven't got it. They want to take their family on a vacation, they don't have the money to go. So they may borrow it and go anyway. Now they got more debt. They have to understand that they don't have to live that way.

• 1:11:35Bob Proctor?

  I wrote a book called "You're Born Rich: The Truth as You Are." Most people are just a little short of money. But you are born rich, rich in potential. Anybody can go to our site, go to bobproctor.com, you can download the book, "You Were Born Rich," free, it won't cost you a cent. And chapter two is "How Much Is Enough." There's a, it's described very well how to get out of debt. You've got to create a debt repayment program where it's all done automatically. And then you focus on prosperity. You've got to have a financial goal, you've got to work toward it, and you've got to understand that you can earn more than you're earning. And wealthy people don't have one source of income, they have more than one. I was earning money all last night while I was sleeping.

• 1:12:21Bob Proctor?

  You can actually earn more money when you're sleeping than you can spend when you're awake. You know, it sounds like a cute line, but it's true. There's no end to what we can earn.

• 1:12:32Bob Proctor?

  If you are not getting information from someone who is already wealthy, then you're probably getting information from the wrong people. Most people ask their brother-in-law, the guy next door, the girl they know, "How do I earn more?" Hell, if they knew, they'd be earning it, they don't know. And most people talk to people that don't know. Carlisle put it very well. He said, "He did not believe in the collective wisdom of individual ignorance." And that's where most people are getting it, from people who don't know any more than themselves. I think you have to go... That's why these seminars are so important today. People have the opportunity to go and learn. Most people won't pay to go. I tell people, "Listen, you invest in this, it'll probably be... borrow the money to do it, it's probably the last time you'll ever have to borrow money."

• 1:13:15Bob Proctor?

  We... Our seminars are not rah rah, it's not nothing. Our seminars teach people about themselves. It's like when Bill Goff said, "If I want to be free, I gotta be me." I'm thinking, "I better know who me is." I didn't know who me was. I was doing a lot of things, I was doing them right, and I was earning money, but I didn't know who I was. I started to study me. "And the more I know me, the better I know you." You only have to study yourself, you'll know what everybody... because we're all the same. It's our behavior that's different, our results that are different.

• 1:13:46Lewis Howes?

  I heard a friend of mine, Dean Graziosi, I don't know if he coined this or someone else said it, and he said it from someone else, but he said, "Those that pay, pay attention." And when you invest in yourself, you're paying attention to what you're doing.

• 1:13:59Bob Proctor?

  You know, I never heard that before, but that is the truth.

• 1:14:01Lewis Howes?

  "Those that pay, pay attention." But if you don't pay for it, you're not going to pay as much attention. If you pay more, you'll pay more attention to learning.

• 1:14:07Bob Proctor?

  I had an aunt and uncle who were as poor as church mice. I mean, they just didn't have anything. And they had a whole house full of kids. And I used to drop by their house periodically. I was doing very well, and I was teaching seminar.

• 1:14:24Bob Proctor?

  And I remember it was around Christmas time. And he was rushing around trying to get credit cards from some big stores so they could buy presents for the kids.

• 1:14:33Lewis Howes?

  Yeah.

• 1:14:34Bob Proctor?

  And I said, you know something? He said, never mind, next year will be different. I said, you know something? Next year is gonna be exactly the same as it is this year. Cause you never change you.

• 1:14:44Lewis Howes?

  Wow.

• 1:14:44Bob Proctor?

  I said, you should get into the seminars and learn something. I know something you don't know. Well, they came to the seminar. He got paid every two weeks. So that meant three times a year, I think, he'd get paid three times, maybe four times a year, he'd get paid three times in a month. That one pay was extra, cause they were budgeted for two pays. I made them pay to come to it. Something said, I made them pay. And I think they thought I should have clumped them into it. But you know, Mark thanked me, my aunt, I don't know how many times that I charged them. She said, we wouldn't have kept coming. I didn't even know what you were talking about. I was running seminars, it was seven evenings, from seven to 10. I ran over a series of nights years ago.

• 1:15:29Bob Proctor?

  And she said, I wouldn't have kept coming. But she said, because we paid, I came.

• 1:15:35Lewis Howes?

  Of course.

• 1:15:35Bob Proctor?

  He's right. If they pay, they pay attention. That is so true. And if they don't...

• 1:15:40Lewis Howes?

  You're not gonna care. When you hear something you don't like, eh, this is not for me. I'm gonna get out of here. Eh, I got something better to do. Especially in LA, I wanna go to the beach. This is too hard work. It's confronting my ego. I don't need this.

• 1:15:55Bob Proctor?

  I'm firmly convinced, if a person doesn't understand a paradigm, a paradigm is nothing but a multitude of habits. They're programmed into your subconscious mind to control your behavior. It's got nothing to do with how smart you are. It's got nothing to do with what your formal education is. It's got nothing to do from which side of the tracks you come from. It has to do with your paradigm. The paradigm is a program in your subconscious mind, it's both genetic and environmental, that's controlling your behavior. Everyone that can hear my voice knows how to do better than they're doing. And they may wonder, why don't they do it? It's because you're programmed to do what you're doing. And until you change the program, nothing's gonna change. Paradigm has to be changed.

• 1:16:38Lewis Howes?

  I love that. What would you say are the... If you could... Share three key habits for people that if they want to continue to grow every day, be more prosperous, be more abundant, happier, joyful, healthier in their life. What are three key things, habits, every day, not talking about morning routine, but just overall habits every single day? What should people be focusing on consistently?

• 1:17:02Bob Proctor?

  They should study every day.

• 1:17:03Lewis Howes?

  Study.

• 1:17:05Bob Proctor?

  They should have a mentor, someone that has already accomplished what they dream about. They might not even know the person, they could get introduced to them and ask them, what are half a dozen things I should do every day? Ask them, they know. Most people are getting advice from people who don't know any more than themselves.

• 1:17:27Lewis Howes?

  Yeah.

• 1:17:29Bob Proctor?

  And the third one, you've definitely got to have a goal, and when you write it, you've already got it intellectually. So you operate intellectually, emotionally, and physically. Well, your intellectual mind, the second you say, the second you decide on it, you've got it. It tells you in the Bible, before you speak, I'll hear you. It's because the thought always precedes the word. The second you get emotionally involved, you've got it emotionally.

• 1:17:57Lewis Howes?

  Yep.

• 1:17:58Bob Proctor?

  You've got it intellectually, you've got it emotionally, it's only a period of time till you got it physically.

• 1:18:03Lewis Howes?

  We do have, yeah.

• 1:18:04Bob Proctor?

  That's right, but the have comes in a period of time.

• 1:18:08Lewis Howes?

  It's not overnight?

• 1:18:11Bob Proctor?

  Every seed has a gestation or an incubation period. When a woman gets pregnant with a child, it takes 280 days. The husband doesn't come home a month later and say, come on, where is it? He waits, as James Allen said, as one who understands. He understands there's a gestation period. Where I come from, if you plant a seed for a carrot, it takes approximately 70 days for it to manifest. All physical seeds have a gestation or an incubation period. We know that now, but we didn't always know that, we weren't always aware. No one knows what the gestation period is for a spiritual seed, and an idea is a spiritual seed.

• 1:18:53Bob Proctor?

  But we do know that it operates by the same laws.

• 1:18:59Bob Proctor?

  And the laws of the universe are precise. They can be studied, they can be understood. We operate by law, our life is governed by laws. Like, we know it's gonna get dark tonight, we don't wonder if it is.

• 1:19:11Lewis Howes?

  Yeah.

• 1:19:12Bob Proctor?

  You know when the tide goes out, it's coming back. Winter never follows winter. We know these things, that's all expression of law. Well, when we bring our life into harmony with the laws, we're gonna enjoy more of life.

• 1:19:26Lewis Howes?

  Yeah.

• 1:19:27Bob Proctor?

  If we fight it, we're gonna lose.

• 1:19:30Lewis Howes?

  Yeah.

• 1:19:31Bob Proctor?

  You know?

• 1:19:32Lewis Howes?

  This is amazing. What is something that you are proud of, that most people don't know about you?

• 1:19:39Bob Proctor?

  Uh, I don't really know, I spend all my time thinking of how to teach this, you know?

• 1:19:44Lewis Howes?

  Yeah.

• 1:19:47Bob Proctor?

  I'm proud of our company.

• 1:19:48Lewis Howes?

  Yeah.

• 1:19:49Bob Proctor?

  I'm proud of the people I work with. Proud of my family. I just love what I do, I just love it so much. I think it's such a shame when people don't study.

• 1:20:02Lewis Howes?

  Yeah.

• 1:20:03Bob Proctor?

  Because...

• 1:20:03Lewis Howes?

  That's your first habit, yeah?

• 1:20:05Bob Proctor?

  Well, there's so much of us that we don't know.

• 1:20:10Bob Proctor?

  And we can do anything. Life is pretty special, you know?

• 1:20:16Lewis Howes?

  It's amazing.

• 1:20:18Bob Proctor?

  Oh, really, it is.

• 1:20:19Lewis Howes?

  It's incredible.

• 1:20:20Bob Proctor?

  Yeah.

• 1:20:22Lewis Howes?

  Do you have any fears?

• 1:20:24Bob Proctor?

  Oh, I have lots of fears, yeah, I mean, if you're anything, you don't know, but you don't let them control you.

• 1:20:30Lewis Howes?

  Yeah.

• 1:20:32Bob Proctor?

  Someone said that courageous people don't have any fears. Eddie Rickenbacker said, "There's no courage without fear." Courage gets you to face the thing you fear. I have, yeah, I have fears. To do, anytime I go to do anything that I've never done, I'll be afraid, but I won't, times don't stop me.

• 1:20:53Lewis Howes?

  Yeah.

• 1:20:54Bob Proctor?

  In fact, I call that hitting a terror barrier, you know?

• 1:20:58Lewis Howes?

  A terror barrier.

• 1:20:59Bob Proctor?

  A terror barrier. That's, you got to, like, you get a new idea. Let's suppose a person's got an idea, they're gonna quit their job and start their own company. That's an exciting idea. They're intellectually involved with it, that's all. I mean, they can play with that all they want.

• 1:21:18Lewis Howes?

  In their mind.

• 1:21:19Bob Proctor?

  Nothing's ever gonna happen, cuz it's just intellectually. They take the idea and they get emotionally involved with it. Now all hell breaks loose.

• 1:21:28Lewis Howes?

  Yeah.

• 1:21:28Bob Proctor?

  They hit the terror barrier.

• 1:21:30Lewis Howes?

  Ooh, it's like a field of fear.

• 1:21:31Bob Proctor?

  Uh huh. And if you don't go through the terror barrier, where do you go? You're right back into safety.

• 1:21:39Bob Proctor?

  Bondage, and that's where most people live. Because they don't know how to do it. They don't know where the money's gonna come from. They don't know where the help's gonna come from. It's... I like, I heard one time, a good thing when Tama Harashi was gonna take TM to the world. One of his advisors said, "Well, where's all the money gonna come from?" He says, "Wherever it is right now."

• 1:22:03Lewis Howes?

  Wow.

• 1:22:04Bob Proctor?

  I love that, cuz that's where the money's gonna come from. So when people hit this fear, because they haven't got the money, they don't know how, they wanna realize the way is already here. If nothing's created or destroyed, if all the powers 100% evenly present in all places at the same time, everything we've got is, we've got it right here, it's right here. We just don't understand it. So you hit this terror barrier, if you don't go through it, you're toast.

• 1:22:27Lewis Howes?

  Yeah.

• 1:22:29Bob Proctor?

  So...

• 1:22:29Lewis Howes?

  You always stay in your comfort zone, you'll never be able to...

• 1:22:31Bob Proctor?

  Yeah, so if something doesn't scare me, I know I'm not growing.

• 1:22:36Lewis Howes?

  It's something, you know, as an athlete, or did you play sports growing up at all?

• 1:22:39Bob Proctor?

  Not a lot, no.

• 1:22:40Lewis Howes?

  Some recreational stuff, yeah. As an athlete, I was in pain almost every single day. We would, our coaches would push us to a

• 1:22:48Bob Proctor?

  Sure.

• 1:22:48Lewis Howes?

  a limit that we didn't wanna go to.

• 1:22:50Bob Proctor?

  Yeah.

• 1:22:51Lewis Howes?

  They wouldn't hurt us, you know, where we'd be broken bones, but it was painful. I'd much rather be laying on the couch, playing video games, or whatever it is, having fun. But that pain threshold, you know, breaking through that pain barrier and discomfort always made me feel a little more confident in myself. Like, wow, I was able to do that. I didn't think I could push that far, but now I can do a little more tomorrow. And doing that every day over years is conditioning me to want pain every single day, in a healthy way.

• 1:23:19Bob Proctor?

  That's where the coach played an integral role.

• 1:23:22Lewis Howes?

  Yeah, huge.

• 1:23:23Bob Proctor?

  The coach is the mentor, you know? And that's what they play... I think if you have the right coaching for a period of time, then you said, "Now..."

• 1:23:32Lewis Howes?

  It's in me.

• 1:23:33Bob Proctor?

  You see, it's part of you now. Well, that's where it is, it's part of me, like fear would never stop me. In fact, if it doesn't scare me, I know I'm probably not going in the right direction.

• 1:23:42Lewis Howes?

  Yeah.

• 1:23:44Bob Proctor?

  You know.

• 1:23:44Lewis Howes?

  Should we face a terror barrier every day? Is it too much to do it every day?

• 1:23:49Bob Proctor?

  No, I don't think so. I don't think so.

• 1:23:51Lewis Howes?

  Is it helpful if we're looking for things that scare us every day?

• 1:23:54Bob Proctor?

  Well, yeah, you should be going that way, you know? And you'll realize after you go through it. You step through fear into, into safety. But you've got to understand too, what you're doing is you're taking, you're getting emotionally involved with an idea.

• 1:24:07Lewis Howes?

  Yeah.

• 1:24:07Bob Proctor?

  You're changing the paradigm.

• 1:24:08Lewis Howes?

  Hmm.

• 1:24:10Bob Proctor?

  Now, even when you go through the terror barrier, the fear doesn't leave.

• 1:24:13Lewis Howes?

  Yeah.

• 1:24:13Bob Proctor?

  Because the paradigm hasn't changed. It takes a period of time for the form, the new paradigm.

• 1:24:17Lewis Howes?

  Mm-hmm.

• 1:24:18Bob Proctor?

  So the fear's gonna be there for a while.

• 1:24:21Lewis Howes?

  Until you feel like, oh, this is my new comfort zone.

• 1:24:23Bob Proctor?

  That's right.

• 1:24:24Lewis Howes?

  I've broken through this, now this is the new norm. I feel comfortable.

• 1:24:27Bob Proctor?

  I refer to it as X. X. I said, you know, X, X, X. And the Y is the new idea.

• 1:24:35Lewis Howes?

  Mm-hmm.

• 1:24:35Bob Proctor?

  And the Y doesn't mix with the X. You hit the Y intellectually, the X is the conditioning. And the Y won't mix with the X. So that sets up a foreign vibration, which we call fear. Well, when you break through the terror barrier and you finally eliminate the fear, the Y becomes the new X.

• 1:24:52Lewis Howes?

  And then it's Y, Y, Y, Y.

• 1:24:53Bob Proctor?

  That's right. So it becomes the new X and the conditioning's still there. It's just on a higher level. Yeah.

• 1:25:00Lewis Howes?

  What are thoughts that we should be thinking every day? You give us habits, learn, study, have a mentor, have a goal, or multiple goals. But what are the ideas that we should be saying to ourself internally and externally?

• 1:25:12Bob Proctor?

  Well, I think you have an affirmation, a positive statement from yourself you give to yourself, and that has something to do with your goal. That's how you change the paradigm. The paradigm can only be changed one of two ways. One is an emotional impact, which doesn't happen often, and the other is...

• 1:25:29Lewis Howes?

  What's the example for that? What's a...

• 1:25:30Bob Proctor?

  Well, an example for that would be 9/11.

• 1:25:32Lewis Howes?

  Yeah.

• 1:25:33Bob Proctor?

  Now, 9/11 wasn't an emotional impact for me. It probably wasn't for you. But for people that lived right near there or lost somebody there, that was an emotional impact.

• 1:25:42Lewis Howes?

  Mm-hmm.

• 1:25:42Bob Proctor?

  Just something that hit you so hard.

• 1:25:44Lewis Howes?

  Yeah.

• 1:25:44Bob Proctor?

  It just knocks you off your pins.

• 1:25:47Lewis Howes?

  Emotional impact.

• 1:25:48Bob Proctor?

  And repetition, conscience-based repetition. See, you take this affirmation of thing I want to change, and you've got to keep repeating it to yourself. You've got to keep seeing it through the repetition of it. Pretty soon, it becomes fixed in your mind. Then the thing you're afraid of becomes a habit, you just automatically do it. Yeah. Like there's things you do automatically today that you don't even give a thought to. Yeah. But at one time, you're afraid to do it. Sure. So that's, I think that's how you keep changing. Thought is a very powerful, thought is the preamble to everything. Thought waves are cosmic waves, they penetrate all time and space. I had a good fortune working with Ed Mitchell. He was the captain of the lunar landing module on one of the Apollo flights.

• 1:26:30Bob Proctor?

  And he did thought transference exercises from the other side of the moon. Wow. With Sherman and Ford here on Earth. They're all gone now. But you're doing thought transfer exercises all the time. And we just have not got to a point where we really understand that. If I dialed your number, I'm on your frequency. Mm-hmm. I will never get Tiffany's phone to ring. Right. I only get your phone to ring. If I take a picture of Tiffany and I send it to a friend of mine in Singapore, simultaneously with me hitting send here in Los Angeles, they've got it in Singapore. You know that. Yeah. Well, thought works the same way. I could be thinking of you, I'll trigger cells in your brain.

• 1:27:16Bob Proctor?

  And your cells, if you're not thinking, those cells will start jiggling, and you'll start thinking of me.

• 1:27:22Bob Proctor?

  And maybe I'll phone you and say, "This is the damnedest thing, I was just thinking of you." Yeah, happens all the time.

• 1:27:30Bob Proctor?

  Well, we had to understand what's happening. You think on frequencies. Now, this has to do with goals. When you set a goal, you have to flip your brain onto the frequency that the good that you desire or that you need for that goal is there. Uh-huh. So you, you, you, most people don't make the decision because they don't know how to get it. You don't have to know how to get it. That's why Von Braun said, when Kennedy asked him how to get to the moon, the will to do it, you're gonna make the decision. You don't make the decision when you've got enough money or when you've got all the resources. You make the decision. When you make the decision, you flip your brain onto a higher frequency, and then you're on the frequency, you begin to attract everything on that frequency. That's where the law of attraction comes in.

• 1:28:13Bob Proctor?

  See, the secret brought up the law of attraction, but I didn't explain it. None of them explained it. I didn't even explain it. I didn't get the time. Most people don't even understand it. You can only attract according to the frequency that you're operating on. Attraction is a secondary law. The primary law is the law of vibration. That's a primary law of the universe. Everything in this room is moving. Nothing rests. This table's moving. It just appears to be still. The law of vibration decrees, everything moves, nothing rests. Well, when you think, you put you onto a frequency. You can only attract what's on that frequency. You think about a person a lot. Just concentrate on it. That person will phone you. Or you'll bump into them on the street.

• 1:28:54Lewis Howes?

  You're thinking about it, yeah?

• 1:28:56Bob Proctor?

  The law of attraction takes over. You can attract to you what you're in harmony with. Well, when you set goals, you've got to see yourself already there. That's called a mindset. A lot of people talk about mindset. They don't understand what it is. They set their mind on the frequency that they have to be in to attract what they have to attract. And that's how the goal moves into form. You get emotionally involved, and you're so intellectually and emotionally involved. The only problem is you don't have it on a physical plane. Yet. But it will manifest in time. We just don't know what time is. So you're guessing at the time you reach your goal.

• 1:29:36Lewis Howes?

  I love this stuff. I love this. I live for it every day. I can listen to this all day with you. I want to ask a few final questions. This is a question I ask everyone at the end. It's called the three truths. So I want to imagine that you get to pick the last day on this physical earth for you. At some point, you've got to go. And it could be 100 years, 300 years, it could be tomorrow. Whatever it is you want it to be, you get to pick the day. Imagine you've created everything you want to create, or close to it. And you feel grateful for it all. You've done everything you want to do. You've had the life, the relationships. But for whatever reason, you've got to take it all with you. Everything you've created has got to go with you when you leave.

• 1:30:20Lewis Howes?

  However, you get to write down on a piece of paper, three things you know to be true, that you would leave behind for the world. Three lessons that you would leave behind. And this is all people would have to be remembered by you or your messages. They call it the three truths. What would you say are yours?

• 1:30:37Bob Proctor?

  That's an interesting question. Live in the now. If this was my last day, and I was doing what I wanted to do, I'd be right here doing what I'm doing right now. Because that's what I'm doing. I'm doing what I want to do. So I think you have to do the thing you want to do. You've got to be... See, if you ask a person two questions, "Where are you and what time is?" They're always going to give you the same answer. "I'm here, it's now." That's where we should live. Everything else is an illusion. There's no such thing as time. That's an illusion. It's something we use for physical benefit. But we're not physical beings. We're spiritual beings. So I'm here, it's now. Live in the now. Be grateful.

• 1:31:21Bob Proctor?

  Wallace Waddles in The Science of Getting Rich said, "Gratitude..." On the first page of his... It's chapter seven. I'll never forget when I read this. "The entire process of mental adjustment and atonement can be summed up in one word: gratitude." So it doesn't matter how disturbed you are. It doesn't matter what's bothering you. You can solve whatever it is. You can be forgiven for whatever it is through gratitude. Just sit, what are you grateful for? And number three is give. Simple. See, in all the programs... We run a number of different programs. And that's what it's all about. That's what our company is about. In this business that I'm in,

• 1:32:06Bob Proctor?

  I think you go one of two ways. You try and... For self-ingrandizement, you want to be a bigger star. I've never wanted to be a star. I never wanted to be a speaker. I don't see myself as a speaker. I want to teach more people. So I'm teaching people to teach people. We operate in over a hundred countries now. We have representatives in over a hundred countries. We will stream this seminar. Last time we streamed into 115 countries. That's really what I think this is all about. It's not about me. It's really about you. And so if we can get into the habit to help any other person, just understand herself a little bit better, enjoy a little bit more of life, I think we're on the right track. Yeah.

• 1:32:48Bob Proctor?

  So I think your three questions, that's a good, that's a damn good question, you know? Live in the now. Be grateful. Be like, that's the first thing I do in the morning. Yeah, me too. I write down what I'm grateful for. We teach people to do it. Where I really started to do that, I have a wonderful business partner in Sandy Gallagher. She was a securities attorney, and a very bright one. She was damn good. She'd buy banks, sell banks, turn banks, public, worked in community banks, but a lot of money. And she came to a seminar around the time The Secret came out. And I kept hitting people, "What do you really want?"

• 1:33:33Bob Proctor?

  Now although she'd been very successful, she graduated as the top banking lawyer in every university in the United States. She was number one. She studied in Europe, in England. And she'd never thought of what she really wanted. Her dad was a banking lawyer. She sort of followed suit. She'd be a damn good person for you to interview sometime. Larry King interviewed her one time. She's really a bright gal. And financially, she's losing a different frequency altogether. She's very, very bright. But we were doing a seminar in Phoenix, and I was leaving town, and she was staying. She was doing the work. And she said, "Could you get together with me for a cup of coffee?" She had some personal problems. I said, "Sure."

• 1:34:17Bob Proctor?

  So we sat down at a coffee shop, and she said,

• 1:34:21Bob Proctor?

  "Could you give me three things I should do?" Solved her personal problems. I said, "Sure, I can." I didn't know what the hell I was gonna tell her, but, you know. So I took, like, you know how they have these napkins in the little holders? I took one, said, "Here. Write down..."

• 1:34:40Bob Proctor?

  Ten things you're grateful for.

• 1:34:44Bob Proctor?

  And when you get that done,

• 1:34:47Bob Proctor?

  I want you to send love to three people that are bothering you.

• 1:34:53Lewis Howes?

  Wow.

• 1:34:54Bob Proctor?

  Yeah, that's a hard thing to do. Somebody really upset you.

• 1:34:57Lewis Howes?

  So challenging.

• 1:34:58Bob Proctor?

  Send love to three people that are bothering you. And

• 1:35:04Bob Proctor?

  share it with somebody. She had a pad, just something like yours. And I phoned Gina, Gina was still in town, my assistant. Gina, can you get a pad made? And I told her what I wanted. And I said, she made up a pad. She had it where, to her within an hour. She went to Kinko's or someplace, in her computer, and she had this pad with her name on it. And she was going to Hawaii the next day with her mother and sister. And so she took a pad for her mother and sister. And the three of them, every morning, they thought this was really dumb. Sit down every morning, write down ten things you're grateful for. The whole three of them, their lives changed. Well, it had such an impact on her, her mother and sister. We started to do it, we do it in every seminar now.

• 1:35:48Bob Proctor?

  And she's the one that teaches, if she does in the seminar, and she's almost always in it.

• 1:35:54Bob Proctor?

  And she tells the story about me doing that with her, and now she does it with everybody. And so, and then on this pad we found out, there's ten things on the top, and then I have to write with my left hand every day. I'm doing that for a year. That's a very powerful thing to do.

• 1:36:07Lewis Howes?

  Yeah. Gratitude is everything. It's the antidote to all stress, anger, frustration.

• 1:36:12Bob Proctor?

  It's the entire process of mental adjustment. There it is.

• 1:36:15Lewis Howes?

  That's it.

• 1:36:16Bob Proctor?

  Stress, and it doesn't matter what your problem is.

• 1:36:17Lewis Howes?

  You change your perception, you change your life, like you said.

• 1:36:20Bob Proctor?

  Yeah. And it might only be for a minute, but that minute changes your whole world.

• 1:36:25Lewis Howes?

  Changes your vibration to attract more of what you want also.

• 1:36:28Bob Proctor?

  That's right, yeah.

• 1:36:30Lewis Howes?

  I want to acknowledge you for a moment, Bob, because you've been doing this for a long time. You've been doing this before I was even born, or, you know, twenty years before I was born. The fact that you continue to show up with the same focus, intensity, generosity, day in and day out, on your seminars, which I hope everyone listening goes to, they can go to bobproctor.com and learn more about everything there. But you continue to show up and serve and give, and I think it's very, it's very inspiring for me and so many people to witness. As a mentor and a role model to so many people that... The more success you have, you continue to give. And the more you continue to learn, you continue to share. And I want to continue to be that example.

• 1:37:13Lewis Howes?

  Like you have been living for so long. So I'm really grateful for you. I'm really, I really acknowledge you for your gifts, your wisdom, and your humility in your sharing. Not just acting like you have all the answers, but constantly learning and constantly sharing. So I acknowledge you for, for everything.

• 1:37:30Bob Proctor?

  I really appreciate that, Louis. I, listen, I've really enjoyed being here.

• 1:37:33Lewis Howes?

  Yeah.

• 1:37:34Bob Proctor?

  But I love this so much.

• 1:37:36Lewis Howes?

  It's great, yeah.

• 1:37:36Bob Proctor?

  You know, I mean, I would, I always feel deprived when there's some reason I can't do this, you know? Because I just love doing it. I love it when I wake up in the morning. And it's like I mentioned right when we first started. I knew when I could change. Like I'm happy, healthy, wealthy today. I travel all over the world. I got wonderful friends all over the world. I thought when, when a guy that was losing, the way I was, can start winning, anybody can.

• 1:38:08Lewis Howes?

  Yeah.

• 1:38:09Bob Proctor?

  So, I mean, I don't care. I've gone into prisons with this. I went into maximum security in, in Canada. And I had to let a guy out that was, the board didn't consider him a mad dog. They put him on special parole. I got the Canadian government to tear up his, his parole and give him a passport to move to England with me. I mean, I've seen situations that you wouldn't believe could happen. I've seen them happen. You talk about miracles. I mean, they're, they're happening every day.

• 1:38:42Lewis Howes?

  Right.

• 1:38:44Bob Proctor?

  So I knew when I could win, anybody can win. It's just a matter of getting the right information from the right people. I think we get too much information from the wrong people.

• 1:38:56Lewis Howes?

  Yeah.

• 1:38:57Bob Proctor?

  And personal development today is such a...

• 1:39:01Bob Proctor?

  Well-known thing that for anybody not to be developing themselves personally is rather sad, I think. So we have to help them as all we can. Like, I don't think a person deliberately destroys themselves. I think they're misguided.

• 1:39:17Lewis Howes?

  Yeah.

• 1:39:17Bob Proctor?

  They're ignorant, they don't know.

• 1:39:19Lewis Howes?

  And they don't know a shift.

• 1:39:21Bob Proctor?

  They don't know, and they don't know they don't know. They're lost. And so I believe we do know it's our responsibility to help them.

• 1:39:28Lewis Howes?

  Yeah, that's great.

• 1:39:29Bob Proctor?

  Yeah.

• 1:39:29Lewis Howes?

  Well, you share a lot of information on your website, BobProctor.com. You've got all the information for your books. You do conferences all over the world, seminars, you're doing one here in L.A. All the time, it seems like. You've got them all over the place. So people can find you at BobProctor.com.

• 1:39:44Bob Proctor?

  We're around.

• 1:39:44Lewis Howes?

  Social media, do you hang out on Instagram or Twitter, anything yourself or your team does?

• 1:39:49Bob Proctor?

  The team do. I prefer I stay on.

• 1:39:53Bob Proctor?

  But I make a lot of YouTube, a lot of videos for YouTube. I shoot them in the studio and show them up there.

• 1:39:58Lewis Howes?

  Bob Proctor on YouTube, everywhere else.

• 1:40:00Bob Proctor?

  Yeah.

• 1:40:00Lewis Howes?

  Find your name, they can go get it, seminars, books, everything that you've got going on. Final question for you is what is your definition of greatness?

• 1:40:11Bob Proctor?

  That is a good question.

• 1:40:14Bob Proctor?

  I think greatness is something you work toward. I don't know if you become it. I think if you think you're great, you're in trouble. I think it's something you work toward. I think it's an enviable place that you go after, you know? Because you're bringing out the best of yourself. There's greatness within every one of us. There's no question about that. In every person, there's greatness. I think it's the essence of who we are. I don't know if you ever get there. I'm always going there, you know?

• 1:40:43Lewis Howes?

  Yeah, yeah.

• 1:40:43Bob Proctor?

  I want to get there. I'd like to become great at what I do. I think I'm pretty good at it, but there's people that are better. There's people that know more.

• 1:40:54Bob Proctor?

  I want to learn from them. Yeah, that's awesome. Bob, appreciate you. Good. It's been a real pleasure. I've enjoyed it. Thank you.

• 1:41:05Lewis Howes?

  Thank you so much for being here today, my friend. I hope you enjoyed this interview with the iconic legendary Bob Proctor, who's been inspiring millions of people for 40 years now. Loved my time with him. Just such a genuine, present, connected, giving individual. And I really hope you enjoyed this one. If you did, make sure to let me know over on Instagram, at Lewis Howes. Just shoot me a message, DM me, tag me over there. Take a screenshot of this and share it with your following on your Instagram story and tag me and Bob over there and let us know that you're listening and that you're connected to this message. If you want to be a champion and you want to be a giver to someone in your

• 1:41:48Lewis Howes?

  life today, all you need to do is text one friend. Just text one friend who you think this might be helpful for. And you can be a hero and a champion in their life today. They're going to thank you for this. They're going to learn a lot. So send them the link, lewishouse.com/835. Or you can just copy and paste the link on the podcast app if you're on Spotify or Apple Podcasts or wherever you listen to podcasts. Send them this link right now and text them and say, hey, I thought you might enjoy this interview with Bob Proctor on the School of Greatness. You're going to be a hero when you pay it forward and spread the message of greatness to someone else. Also, share it on Twitter, on Facebook, on LinkedIn. If you've got a WhatsApp group message going on with friends, put it in

• 1:42:33Lewis Howes?

  that group. And I'd love to hear your guys' thoughts. So let me know what you think again over on Instagram, at Lewis Howes. Again, thank you guys so much for being here. If you enjoyed this episode, make sure to leave a review over on Apple Podcasts. The best way you can give back to me is to subscribe to the podcast and leave a review. I don't care if you leave a one-star review, a five-star review. I just want to hear your thoughts on what you enjoyed about this. Tell me how I can improve it and make it better for you and be of service to you at a greater level moving forward. My whole mission is to serve you at the highest level. And it doesn't matter if you think again, one star, five star, just connect over there. Leave us a review. We'd love to hear from you as we like to share those with our team.

• 1:43:17Lewis Howes?

  We like to share that with our audience and it's going to help us spread the message of greatness even more. So if this is your first time here, go subscribe over on Apple Podcast. Again, leave a review and to bring it back to the beginning, full circle. Rumi said, "The universe is not outside of you. Look inside yourself. Everything that you want, you already are." And Bob Proctor said, "Thoughts become things. If you see it in your mind, you will hold it in your hand." I love you so very much and you know what time it is. It's time to go out there and do something great.