768 Do More Good with Josh Bezoni

DOING MORE FOR OTHERS WILL ACTUALLY HELP YOUR BUSINESS. Sometimes we get stuck after we get some success. I even feel like I’ve hit an income ceiling. How do we get to that next step? There are some mindset hacks that can get you out of a rut. One of them is tying your business to charity. For this Five Minute Friday, I revisited a conversation I had with Josh Bezoni where he shared the importance of having a charitable mission in your company. Josh Bezoni is a nutritionist, best-selling author, leading health entrepreneur, and philanthropist. He is the co-founder and CEO of BioTrust Nutrition, America’s #1 all-natural and premium e-commerce nutrition brand. Josh and BioTrust have donated over 1.5 million meals for hungry children in need through their partnership with NoKidHungry.org. BioTrust donates a nutritious meal to a child for every order placed with the company. He learned the importance of giving back early in life with his family, and it’s a lesson that has served him well in business. Learn why it’s important to tie your sales goals to doing something good in Episode 768. In This Episode You Will Learn: Why giving people an opportunity to donate on your website helps sales go up (2:50) Why you should tie your sales goals to giving back (3:12) How charity work can help with recruiting (3:50) How doing good can help you meet amazing people (4:23) Follow me on: Instagram @LewisHowes Twitter @LewisHowes Facebook: Lewis Howes Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

• 0:00Speaker 00

  This is Five Minute Friday.

• 0:10Speaker 00

  Welcome everyone. My name is Lewis Howes. Very excited about today's guest. He's a good buddy of mine. His name is Josh Bezoni.

• 0:22Speaker 00

  You've got eight steps, right?

• 0:24Speaker 01

  Yeah.

• 0:24Speaker 00

  Should we talk about, should we dive into the first few?

• 0:27Speaker 01

  Yeah, I'd love, love to. The first one for BioTrust, which was really important for us, was to create a charitable mission. I hadn't done that in the past. In the past, I was just, you know, I was 20 years old and I was trying to make money and I really wasn't thinking about contributing to everyone in society as a whole. And so with BioTrust, the very first thing we did was, we came up with the concept that for every order that would happen at our website, we would give, we feed a hungry child for a day.

• 0:55Speaker 00

  Wow.

• 0:55Speaker 01

  And so we've done over 1.5 million meals for kids.

• 0:58Speaker 00

  Amazing.

• 0:59Speaker 01

  And that really came from, not only because we're a nutrition company and it ties in with hunger, but when I was a little kid, we used to feed people on Christmas and go to their houses and really poor people in rural Iowa.

• 1:10Speaker 00

  Amazing.

• 1:10Speaker 01

  That just stuck with me. Such a great feeling.

• 1:12Speaker 00

  Sure.

• 1:13Speaker 01

  And it's important for the community as well, as well as our customers and our employees, because people want to be part of a company that's doing, doing good things in the world.

• 1:24Speaker 00

  Sure.

• 1:24Speaker 01

  So charitable mission was the first thing we did with, with the meals. And the second thing we did was on our order page, we put an opportunity for customers to donate to the Make-A-Wish Foundation. And they could do $1, $5, or $10. Now, the interesting thing was, we just wanted to do that as goodwill. But when we added that to the order page, our sales conversions went up.

• 1:45Speaker 00

  Really?

• 1:46Speaker 01

  Because I think people see that you're a giving company and they want to do business with you. So our sales went up like over 5% on the order page, the conversions. And over the years, we've raised, over the last three years, we've raised over a million dollars for the Make-A-Wish.

• 2:00Speaker 00

  Amazing.

• 2:00Speaker 01

  So we do a match, a specific match on that amount of money.

• 2:03Speaker 00

  Whatever they give, then you match.

• 2:05Speaker 01

  Yeah, and anyone out there who's got a website, you could add that to your website to any charity. You want raise a certain amount of money, you know, one, five or $10 your customers can donate. You can do a match on that and you can do so much good and it's so simple and it's a win, win, win. The charity wins and the Make-A-Wish kids win.

• 2:23Speaker 00

  Sure.

• 2:24Speaker 01

  We actually increase sales and customers like feel good about giving.

• 2:28Speaker 00

  Yeah.

• 2:28Speaker 01

  So that's something simple that people could do out there. Raise your conversion rates, do something great for a charity.

• 2:35Speaker 00

  I like that.

• 2:35Speaker 01

  It's so cool.

• 2:36Speaker 00

  I'm gonna applaud that.

• 2:37Speaker 01

  So simple to do.

• 2:37Speaker 00

  We're doing that already, you know, we're, we work with Pencils of Promise, which I know you do as well, but in schools. But it's not like on the checkout page, hey, if you want to make a donation, we just give.

• 2:47Speaker 01

  Yeah.

• 2:47Speaker 00

  You know, so I really like that. I want to incorporate that.

• 2:50Speaker 01

  Yeah, and we do, um, well, Pencils of Promise, we, Biotris just built our second school.

• 2:54Speaker 00

  Yeah.

• 2:54Speaker 01

  Which I got introduced to them through you.

• 2:57Speaker 00

  Yeah.

• 2:57Speaker 01

  Adam, uh, he came out here, we met by a coffee shop.

• 3:00Speaker 00

  Nice.

• 3:01Speaker 01

  At the end of it, I said, yeah, let's build a school. And he's like, that's awesome. Um, so we do a lot of charity work, but if you, in, if you start an organization and you tie in your sales goals with doing something good for people. If you hit a $10,000 in sales, you're going to do something great for a charity.

• 3:20Speaker 00

  Yeah.

• 3:21Speaker 01

  And you have those goals set out. I mean, people in your company will work hard for them. It just, they want to work for a company like that and recruiting, a lot of people have come to us and said, we read about all the charity work you do. And because of that, we wanted to come work for you. So it's a great recruiting tool as well.

• 3:37Speaker 00

  Sure.

• 3:38Speaker 01

  Oh, one more thing about that is you meet the coolest people. Like I was having lunch with Maria Shriver, Arnold Schwarzenegger's ex-wife.

• 3:46Speaker 00

  Yeah.

• 3:46Speaker 01

  She does some amazing things. A month ago, I was in California and it's all because of charity work.

• 3:51Speaker 00

  Right.

• 3:51Speaker 01

  You know, Pencils of Promise, we're there at the gala and Usher's there and John Legend singing. And I meet these people, which I'd never would have the possibility to before.

• 4:00Speaker 00

  Right.

• 4:00Speaker 01

  And so I'm a firm believer in you get what you give in life.

• 4:04Speaker 00

  That's great.

• 4:05Speaker 01

  In a, in a big way.