Pod Insights The School of Greatness 473 Meditation That Works for Anyone with Suze Yalof Schwartz About this episode "Greatness is thinking it and doing it." - Suze Yalof Schwartz If you enjoyed this episode, check out show notes, video, and more at http://lewishowes.com/473 Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX
Transcript Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.
0:00 Lewis Howes? This is episode number 473 with Suzy Yalof Schwartz.
0:07 Lewis Howes? Welcome to the School of Greatness. My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur. And each week, we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin.
0:33 Lewis Howes? Welcome everyone to the School of Greatness Podcast. Oh, I love the topic we're about to cover today. It's one that's near and dear to my heart. It's about the power of meditation and not just anyone's coming on. We've got Suzy Yalof Schwartz, who was a fashion editor and makeover guru that worked at Vogue, Elle, Marie Claire, and Glamour magazine with regular appearances on GMA, The Today Show, CBS Early Show, and many more. She was the queen of this for many years. And in 2012, she learned a three-minute meditation that turned her world upside down and changed her life forever. Once she got the meditation bug, she was on a mission to keep it going.
1:18 Lewis Howes? And after taking hundreds of hours of classes and courses, reading every book possible, and listening to every podcast, lecture, and more from the world's most famous meditation teachers, she realized that meditation needed a makeover, and she was the one to do it. Now, she is the founder of the first meditation studio here in the US. It's called Unplug Meditation, and she's also the author of the new book called Unplug, A Simple Guide to Meditation for Busy Skeptics and Modern Soul Seekers. Now, Suzy was extremely skeptic of this and was a go-go-go hustle mentality worker in New York City.
1:57 Lewis Howes? A lot of stress, a lot of anxiety. And in this interview, we talk about the story of how she went from a popular fashion stylist to a meditation studio owner and what that transition looked like. Also, how to get mainstream press when you're just starting out with your business because Suzie has done that incredibly with her business been everywhere. Who meditation is for and who it's not for, what actually happens in our brains when we meditate? And a simple meditation you can do the next time you're stuck in traffic, this and so much more. Before we dive in, I want to share our iTunes review of the week. And this is from Maribel 19, who says, I'm currently transitioning from the army.
2:39 Lewis Howes? After 20 years of service as a human resources technician. I've been having a hard time finding a job as a civilian and was even thinking about downgrading my experience to match my reality. After hearing your upgrade your beliefs episode, it was literally like a wake up call to be creative, to break my mind free of my limiting beliefs and the fixed mindset. It was exactly what I needed to hear. Don't downgrade your dreams to match your reality. Upgrade your belief to match your dreams. So Maribel 19, thank you so much for your service to the country and for the review of the week.
3:21 Lewis Howes? It means a lot to me and I hope to continue to hear about how you're progressing in your career and on your dreams. Thank you so much. All right, guys, this is a good one. Make sure to share with your friends, LewisHowes.com/473. And without further ado, let me introduce to you the one, the only, Suzy Yaloff Schwartz.
3:44 Lewis Howes? Welcome everyone back to the School of Greatness podcast. Excited about our guest today, Suzy Yaloff Schwartz in the house. Thank you so much for being here.
3:51 Speaker 01 Feeling good, Lewis.
3:52 Lewis Howes? Yes, yes.
3:53 Speaker 01 How many times have you heard that?
3:54 Lewis Howes? I've heard it a lot. I've heard it a lot. You've got a new book out called Unplugged. Make sure you guys pick this up right now. It's a simple guide to meditation for busy skeptics and modern soul seekers. Now you used to be in the fashion world, correct?
4:09 Speaker 01 Correct.
4:09 Lewis Howes? What were all your different titles and the places that you worked at, the big fancy places in New York?
4:14 Speaker 01 Okay, well, you know the movie The Devil Wears Prada? That's kind of was my start. So I started at Vogue magazine as an assistant accessories editor.
4:22 Lewis Howes? So it's based off of you?
4:23 Speaker 01 No. Believe me, the good news was we didn't have cell phones in that day. That was the only savior.
4:30 Lewis Howes? Right?
4:30 Speaker 01 It was nuts and it was fun. I mean, I loved, I loved working at Vogue and we were there for the 100th anniversary. It was amazing. It's an amazing magazine. And then I went to Elle magazine as accessories director. And then I went to Marie Claire before they launched Marie Claire in the US. And I was there for two and a half years and then Glamour called me. And I went to Glamour and I was there for fourteen and a half years. And there I was, market director covering New York Paris and Milan. And then I became the fashion director. And then I became the fashion editor at large. And when I was, then I started getting into television. And then I started doing Good Morning America, the Today Show, the Oprah Show, doing makeovers.
5:11 Lewis Howes? Yeah, you're like the makeover queen, right?
5:13 Speaker 01 I was. It was funny because I don't remember what year it was, but the New York Times came and they, this, and the reason why this whole thing happened, actually, was because at Glamour magazine, they used to put swimsuits on mannequins to show, this is good for your bust. This is good to slim you down. And I'm like, let's show them on the real people because we were trying them on the real people. I'm like, look at what she looks like here and now look at what she looks like there. And they're like, that's amazing. Next thing I know, I'm on the Oprah Winfrey Show with Tyra Banks and Oprah in the Bahamas, doing before and after makeovers.
5:45 Lewis Howes? For both of them?
5:46 Speaker 01 For, no, we, for the show.
5:47 Lewis Howes? Okay, gotcha.
5:48 Speaker 01 And then in Atlantis. And then after that, the New York Times picked it up and the woman picked up her camera and she said, just so you know, after I take this picture, everything's going to change. I'm like, what does that mean?
5:59 Lewis Howes? Of you?
6:00 Speaker 01 Of me. And I, she said, just trust me. When I take this picture, your whole life is going to change.
6:05 Lewis Howes? Wow.
6:06 Speaker 01 So she took this picture, they called me the fairy godmother of makeovers. And then I literally did change. I did makeovers for the next fourteen years of my life.
6:15 Lewis Howes? No way.
6:16 Speaker 01 And I was basically doing, I mean, I did them at the Westminster Dog Show. I did them, I made over a rabbi.
6:23 Lewis Howes? For dogs?
6:23 Speaker 01 Synagogue chic. No, I had the owners try to look as good as their dogs.
6:27 Lewis Howes? No way.
6:28 Speaker 01 Because these dogs, I mean, have you ever been to that?
6:29 Lewis Howes? They're unbelievable.
6:30 Speaker 01 Yeah. But the owners, yeah, they could use a little help. So we went down there, even though I was allergic to dogs and I totally made over all of the, you know, it was pretty cool. Yeah, so I mean, basically I had a dream job.
6:41 Lewis Howes? Fourteen years, the fairy godmother of makeovers. Did it ever get tiring or boring or old?
6:47 Speaker 01 No, because, you know, I love potential.
6:52 Speaker 01 Just like you do, Louis, you know, seeing something one way and then seeing the best it could possibly be. So like for me, I was able to hire the top makeup artist, hire, you know, the Serge Norman, the hairdresser, then get in, you know, clothes from Louis Vuitton and style them with the best photographer ever. So they saw the best they could ever look in their life. And for me, that was, it gave me pleasure. It was fun and they had fun and it was fun.
7:20 Lewis Howes? They felt good.
7:21 Speaker 01 Yeah.
7:21 Lewis Howes? It was good. It was.
7:22 Speaker 01 It was fun.
7:23 Lewis Howes? Amazing. Fourteen years. Okay. And what happened after that? Why did you end this fourteen year dream job?
7:29 Speaker 01 Well, I had three children in Manhattan and my husband.
7:32 Lewis Howes? That's a tough life right there.
7:33 Speaker 01 It was a good life, I'll tell you that.
7:35 Lewis Howes? Three kids in Manhattan.
7:36 Speaker 01 I'm lucky.
7:37 Lewis Howes? Yeah.
7:37 Speaker 01 Um, my husband wanted to move to Los Angeles. He had always like wanted to be near a golf course because he plays golf. And this amazing job. Well, what really happened was I was doing Robin Roberts. I was doing her outfit for the Oscars. I was dressing her for the Oscars. And I went to go visit my friend Joe Flanagan and he had three kids playing in a field in Malibu. I'm like, Flanagan's kids are playing in a field in Malibu. Our kids are climbing up the walls. And he was like, oh, you would move to LA? And I'm like, maybe. And then out of the blue, he got a call to work for like the biggest man in Los Angeles and to run his finances. And he's like, we should just do it. He's like, let's be adventurous.
8:17 Lewis Howes? He was doing finance in New York?
8:19 Speaker 01 Yeah.
8:19 Lewis Howes? Yeah.
8:20 Speaker 01 He's like, let's be adventurous. Let's just pick up everything, just pack a suitcase for the boys and let's go.
8:26 Lewis Howes? Wow. How long were you in New York for?
8:28 Speaker 01 I was in New York my whole life.
8:30 Lewis Howes? You grew up there?
8:31 Speaker 01 I was born in Manhattan, grew up in New Jersey, moved back to Manhattan in eighty-nine and I was there until twenty-ten.
8:37 Lewis Howes? Wow. Your whole life and then you decided to come out here?
8:40 Speaker 01 And he was like, let's just do it. Let's be adventurous. So I was like, you know what? Okay, you're daring me. I'm in. And so I did it and it was fun. I was, I decided when I moved here that I wasn't going to compare New York to Los Angeles and I was just gonna love it. Even if I didn't love it, I was gonna mentally convince myself that I did.
9:01 Lewis Howes? The first year, I moved from New York City. I was only there for a year and a half and I fell in love like hard. I was like every moment I was outside, it was just like, this is incredible. I was like a kid at a candy store every time I went out the door.
9:14 Speaker 01 Right.
9:15 Lewis Howes? And just like the feeling of possibilities and the energy and just the people. I was like, this is a magic. Every block was magic to me. And then when I moved out here, the first year, I was like, it doesn't have that same magic. But I started to love it as well in a different way. So you were good at not comparing too much, but I compared it every day for the first year. I was like, this place sucks compared to New York.
9:34 Speaker 01 Right.
9:34 Lewis Howes? But now I'm in love with it. So you just gotta learn, learn how to, learn how to love it, I think. Um, so you moved out here in two thousand and ten.
9:41 Speaker 01 Right.
9:42 Lewis Howes? And then you didn't have a job, you quit your job or were you still doing?
9:45 Speaker 01 I quit my job because I wanted to kind of settle in my three boys and then my husband was starting his new job. And what happened was I got a call from Lord and Taylor to do their taxi TV commercials. So I don't know if you were ever in New York and saw those, but I was like, hey, you.
10:01 Lewis Howes? Which commercials?
10:02 Speaker 01 Driver, take us to Lord and Taylor.
10:04 Lewis Howes? Oh, yeah, yeah, yeah.
10:04 Speaker 01 I did those for a long time and then I was so stressed from going back and forth that my mother in law is like, you need to breathe.
10:11 Lewis Howes? Hmm.
10:11 Speaker 01 So she did this three minute exercise with me. Close your eyes, slow down your breath, imagine you're in Jamaica. And I opened my eyes, I'm like, what was that? That was amazing. And she said, oh, that's meditation. You should learn how to meditate. I'm like, okay. So when I moved back to Los Angeles, I'm like, places to meditate in Los Angeles. Oh, this fourteen hundred dollar course. Oh, I have to go at seven o'clock on a Saturday night for two hours and who knows where. Oh, strange guy's apartment, Buddhist temple. I'm like, where's the dry bar of meditation where you're like, go in thirty minutes later, you feel better. I'm like, New York, Paris, Milan. Ching.
10:55 Speaker 01 And I said to my husband, I have this great business idea. I'm going to quit fashion and open up a meditation studio. He's like, you should really learn how to meditate.
11:04 Lewis Howes? So you didn't go to meditate yet?
11:05 Speaker 01 I, not really, no.
11:07 Lewis Howes? You just did like a couple sessions with mom?
11:09 Speaker 01 The idea, I did learn from her. I saw how inconvenient it was. Yeah, the idea came before the practice.
11:16 Lewis Howes? And then you said, okay, let me learn all these different meditation styles or what?
11:20 Speaker 01 Well, so I wanted to learn every single style because Mark said if you're going to open up a meditation studio, you need to know every single kind of meditation. So I kept comparing them to my mother-in-law. It's three minutes. I'm like, well, why does this have to be so long?
11:34 Lewis Howes? An hour, 10 days.
11:35 Speaker 01 Yeah, why am I spending four days when? And at the end of each thing, because I was a producer and worked with Good Morning America and, you know, figured out producing for Glamour a lot. I realized that you, in a television segment, you have to sum everything up into five minutes.
11:51 Lewis Howes? Yeah, or less, right?
11:53 Speaker 01 Actually, two and a half or four, four, like five is if you are really lucky.
11:57 Lewis Howes? Yeah, yeah.
11:58 Speaker 01 Um, so I was like, wait, how can I sum up everything everybody's saying in four minutes? And I realized that there was a formula of meditation that was the basic foundation for every single kind of meditation that there is. Step one, focus on a single point. Step two, let it go and just expand now. Be in the present moment, expand it as long as you can. Step three, brain hike. You have 50,000 brain hikes a day, by the way. And then you just, err, bring it back to a single point of focus. And it's the thinking and the redirecting the thought to the single point of focus that's like brain conditioning. That's the curl you do for your brain.
12:43 Speaker 01 And that's it.
12:44 Lewis Howes? That's the basis, yeah.
12:45 Speaker 01 It's basically that in every single style. And I've spoken to every teacher and at the end I'm always like, so basically, step one, step two, step three, and they're like, yeah.
12:54 Lewis Howes? Yeah, they have all their own little flair or style or music or guided or not guided or whatever. Chanting or humming or something, right?
13:02 Speaker 01 Well, again, so chanting would be step one.
13:05 Lewis Howes? Yeah.
13:06 Speaker 01 Om. Or focusing on a mantra. A hum, a hum, a hum, a hum. Or focusing on my breath. Or smelling a flower.
13:21 Speaker 01 Moving my hands. All the same thing, except one.
13:27 Speaker 01 So every style can be like, put into that camp.
13:29 Lewis Howes? Yeah, yeah. So you decided to master it. How long were you doing this for? Like a year before?
13:36 Speaker 01 Well, what happened was, so I was kind of working in fashion at the same time that I was doing this. So I'd get calls from Good Morning America to talk about what the princess, um, what's the new princess, the woman who's married to?
13:48 Lewis Howes? Kate?
13:49 Speaker 01 Kate, what Kate Middleton was wearing. So every day they would come to my house and like film me talking about what Kate Middleton was wearing.
13:55 Lewis Howes? Here in LA?
13:55 Speaker 01 Yeah, in LA. I'm like, okay, whatever. Um, and then finally I'm like, I can, I'm going to UCLA to take the UCLA six week mark program. Or I can, I'm doing a, you know, Vedic program here in West Hollywood. I was so busy taking all these classes that I actually couldn't do anything.
14:12 Lewis Howes? Sure.
14:13 Speaker 01 And then what I noticed was, I didn't really care about fashion anymore. But what I did care about was, learning about sambhas, learning about crystals, learning about imam therapy.
14:23 Lewis Howes? You're a true LA person.
14:24 Speaker 01 Learning about mantra. I totally went LA.
14:27 Lewis Howes? You might as well live in Venice.
14:29 Speaker 01 Right, exactly. They're like, don't go LA when you go out there. And I like could not have gone more LA. So yeah, so that's kind of how it all happened.
14:37 Lewis Howes? That's cool. Um, and so when were you like, okay, this is happening. I'm going to create like the yoga studios of meditation or?
14:43 Speaker 01 When the thought first occurred. So when I told you I had that.
14:48 Lewis Howes? Like it's happening.
14:49 Speaker 01 Ding dong moment. I'm like, this is, and then I couldn't stop. And then I became obsessed. Like when you're into something.
14:57 Lewis Howes? It's hard.
14:58 Speaker 01 You could be the most boring person on the planet earth because all you want to do is talk about that thing and you're really into it. And I was meeting people whose lives were just transforming. And then I was noticing that my life was transforming. And then I was getting into the fashion of it too. Like this teacher's hot, not hot like looking, but like everybody's going with this teacher.
15:19 Lewis Howes? Yeah.
15:20 Speaker 01 Or, um, you know, what do I want the studio to look like? You know, because I used to do stuff with Domino magazines. I'm like, okay, it's going to be white on white on white. And then what do I want the products to look like? And how is it going to feel when you walk into the room? Like so when you walk into the door? You're bombarded by, this smells amazing.
15:39 Speaker 01 It looks amazing. The sound of the music chills your brain out and then the lighting just like changes everything. And then the teachers are epic. I mean, we have the best teachers.
15:52 Lewis Howes? Yeah, well, it's the only place to go.
15:54 Speaker 01 Yeah, well, there's actually other places to go.
15:56 Lewis Howes? Now there's other studios popping up, right?
15:57 Speaker 01 Studios and they're all good. And I think like the more people doing this, the better. That's the goal.
16:02 Lewis Howes? I mean, what was it like 15, 20 years ago was like, you know, yoga, there was probably like 10 yoga studios in the US or something. I don't know the number, but
16:09 Speaker 01 Right.
16:09 Lewis Howes? Probably around, you know, I remember Jonathan Fields, you know who he is?
16:13 Speaker 01 No.
16:13 Lewis Howes? He's another podcaster, author, and he had a yoga studio that opened up the day before nine 11 in New York City.
16:23 Speaker 01 Oh, gosh.
16:23 Lewis Howes? The day before, day after, like one of those, it's like, he opened it up and then that happened.
16:27 Speaker 01 Oh, wow.
16:28 Lewis Howes? Uh, what do I do now? But he actually found that it was a great place for people to come and heal.
16:32 Speaker 01 Right.
16:32 Lewis Howes? From nine 11 in the city, but there weren't many yoga studios back then.
16:36 Speaker 01 Right.
16:36 Lewis Howes? You know, um, like there is now, right? There are like on every block, like a Starbucks.
16:41 Speaker 01 Right.
16:41 Lewis Howes? And it's, you know, I see meditation and I'm sure you do. That's why you were like, this is happening as the trend. In India, when I went there to study at One World Academy, they were telling me that one of the teachers there used to be on TV with like a million people watching every afternoon for like an hour, just meditating with the teacher.
16:59 Speaker 01 Right.
16:59 Lewis Howes? It's like a normal thing on cable TV over there.
17:01 Speaker 01 Right.
17:02 Lewis Howes? I was like, this is mind blowing, but it seems like we've taken over these practices that they've been doing for, you know,
17:08 Speaker 01 Right.
17:08 Lewis Howes? hundreds or thousands of years that we're starting to implement. Is that right?
17:11 Speaker 01 Yep. And, you know, when I started, I reached out to this teacher named Steve Ross, who has his own yoga studio and he was known by so many. I mean, I, you can, we can't even fit the amount of people want to go into his class at our studio. And he was just like, we have to chant mantras in this space. And when I told him my idea, he's like, I'm in whatever you need. Let's just make this happen because nobody ever had, I guess, the guts to just open up a place where you don't do anything but meditate.
17:38 Lewis Howes? No yoga and meditation, but yeah.
17:40 Speaker 01 People have probably thought about it before, but nobody did it.
17:43 Lewis Howes? Yeah.
17:44 Speaker 01 So.
17:44 Lewis Howes? It was too risky.
17:45 Speaker 01 All the teachers who had nowhere to go actually for this were just so supportive. I mean, everybody was so nice.
17:53 Lewis Howes? I'm sure.
17:53 Speaker 01 It's the nicest industry ever.
17:55 Lewis Howes? Give me a place to teach, right?
17:57 Speaker 01 Right. It's not like fashion where they're.
17:58 Lewis Howes? Competitive, yeah.
18:00 Speaker 01 Yeah, no, this place is the opposite. This business is like.
18:02 Lewis Howes? And so how many teachers? So you open, so from the moment you thought about it to when did you open it up?
18:07 Speaker 01 I thought about it November of twenty twelve and then I opened it up April of twenty fourteen.
18:12 Lewis Howes? Okay.
18:13 Speaker 01 And.
18:13 Lewis Howes? You're now halfway.
18:14 Speaker 01 Yeah. Yeah.
18:15 Lewis Howes? Wow.
18:16 Speaker 01 And then now I have about thirty six teachers and we're expanding. We're gonna open up one in Hollywood soon. I think that you should teach there now that you're a certified meditation instructor.
18:25 Lewis Howes? Make it happen near me.
18:26 Speaker 01 I will make it happen. I have, I have a spot. Hopefully that'll happen.
18:30 Lewis Howes? Do it, yeah. So you're gonna expand.
18:32 Speaker 01 Yep.
18:32 Lewis Howes? Um, what was the first few months like for you? Was it scary to try to figure out how to get people in the door and like, you know, rent's expensive in Santa Monica? What was that like?
18:40 Speaker 01 I was never scared. I started with a certain amount of money that I knew I could lose. I'm like, this is the amount of money that if I lose it, then it would suck. But at least I would not be out on the street.
18:53 Lewis Howes? Yeah.
18:54 Speaker 01 And that was it. And my husband's like, this is all you get. Make it happen. I'm like, okay. So I show up and I didn't plan. I jumped. And that was probably not the wisest thing to do. I mean, I had like a weak business plan, but I didn't really fully plan.
19:08 Lewis Howes? Mm hmm.
19:09 Speaker 01 And so the second that I opened up the studio, I was by myself alone with the teacher for months on end.
19:16 Lewis Howes? No one showed up?
19:17 Speaker 01 No, it was me. And I'm like, where's everybody? All my friends who said they were gonna come and all these people that said they would be there. Like, we had a party, everybody showed up. But then when it came time to like pay, to take a meditation, crickets.
19:29 Lewis Howes? Really?
19:30 Speaker 01 And finally, I'm like meditating seven times a day. I'm like, I can't do it anymore. I'm like, I don't wanna hurt your feelings because I'll be showing up for your class, but like, no. And what happened was this guy came into my life and he's like, you don't have any intro offer. Like, you gotta cook them. You've gotta start them off with an intro offer and then they're gonna wanna get their money's worth and then they'll get into it and then they'll become members or they'll come. And it was that little thing that shifted everything.
20:06 Lewis Howes? Hmm. What was that? What was that hook?
20:08 Speaker 01 That was September. I was like a one month unlimited for forty dollars.
20:12 Lewis Howes? Oh.
20:12 Speaker 01 Like a yoga thing.
20:13 Lewis Howes? Yeah, makes sense.
20:14 Speaker 01 Which of course I didn't know. No, I didn't know what I was doing. I just did.
20:17 Lewis Howes? Hmm.
20:18 Speaker 01 That's a thing. I just did. But I you asked me if I was afraid or no, I've never felt fear because I honestly felt this was gonna be the biggest thing ever.
20:28 Lewis Howes? It was gonna work out.
20:29 Speaker 01 But I'm an optimist like that.
20:30 Lewis Howes? Yeah.
20:30 Speaker 01 I've always been that way.
20:31 Lewis Howes? After a few months of knowing coming though, you're still like, oh, people are gonna show up eventually.
20:35 Speaker 01 I still really knew it.
20:36 Lewis Howes? Wow.
20:36 Speaker 01 I I I had a knowing.
20:38 Lewis Howes? Well, luckily you were listening to the guy who gave you the recommendation. So you started this offer and then people started to come or?
20:44 Speaker 01 Started to come and then they started to fly from all over the world, like Japan and everybody started hearing about it. Vogue covered it. New York Times wrote about it. We were in on Good Morning America on the Today Show. Like all of a sudden, people were like, this is the new brain gym. Vogue wrote that. Equinox even did a story on us. So all of a sudden, everybody started hearing about it. And since I'm a journalist, all my friends work in publishing. They're like, that's so cool. I'm gonna write about that.
21:11 Lewis Howes? Amazing.
21:12 Speaker 01 So.
21:12 Lewis Howes? Do you think getting the press helped with the membership?
21:15 Speaker 01 I think getting the press helped get people there.
21:17 Lewis Howes? Yeah.
21:18 Speaker 01 You know, we were in Goop and we were in the LA Times the exact same day. And that was one of the most interesting days because the people that came in from Goop were all like these young, gorgeous, amazing fashionistas. And the people that came in from the LA Times were intellectuals. And it was just an interesting day that day. And that was kind of the start.
21:39 Lewis Howes? Wow.
21:39 Speaker 01 Of all, and that was two thousand and fourteen. So the I'm, yeah, I would say that was starting in September, all the glossies and all the magazines started coming out.
21:46 Lewis Howes? Hmm. And so now it's been what, four years? Is that right?
21:50 Speaker 01 Nope, three.
21:50 Lewis Howes? Three years since you launched.
21:52 Speaker 01 Right.
21:52 Lewis Howes? And I don't know if this stuff is public or not, but do you have, how many members do you have? Or how many people are coming through every week? Or is there like a?
21:59 Speaker 01 We have about five thousand five hundred visits a month.
22:02 Lewis Howes? Amazing.
22:03 Speaker 01 That's amazing.
22:06 Speaker 01 And so we have like over three hundred members and we have people that are on the ten pack and the five pack. We make it easy. So, you know, some people don't wanna be members. They just don't have time or they're traveling between New York and LA or so. And some people like to pay for like the full price for a single. So they'll just do that. Some people buy ten pack, five pack. I mean, so we've got a lot of people coming in. And it feels like a party every hour on the hour cuz it's about twenty five plus people. So you just meet all these interesting and they have nothing in common, like nothing.
22:40 Lewis Howes? Except for meditation.
22:41 Speaker 01 Except for meditation.
22:42 Lewis Howes? They're the class together.
22:44 Speaker 01 So you have this like Auschwitz survivor who's ninety six years old. And then you have someone who's like twenty three years old and working in the tech industry. And then you have a stressed out mommy and a lawyer who's working upstairs and the psychiatrist's patient that comes because they're they've been told that this will help the cancer patient, the pain patient. So it's just, you know, hipsters. It's a it's like an open house party and you never know what you're gonna get.
23:10 Lewis Howes? That's cool. What's been the biggest challenge for you so far in starting like a a new concept? You know, spa- a retail space which is challenging. What's been what's been that no one's ever done before?
23:23 Speaker 01 Well, so everything I've been doing has not been done before, but the challenging part is like trying to do all the things that are in my head. I have a million ideas and I'm actually doing them, but I can't do them quickly enough. And so to me, that's the biggest challenge because I have three kids and a family and a husband that I'm keeping forever. I have to know I have priorities and I have they're split. So I try to be present when I'm at work, I'm at work when and meditation's definitely helped me with that. When I'm at home and I'm I'm at home. But because of the time limitations of that, I'm unable to achieve everything in my brain than I would like to.
24:07 Speaker 01 But I'm I'm making a lot of progress.
24:09 Lewis Howes? You have been.
24:10 Speaker 01 And I decided to jump in and then improve. Instead of
24:16 Lewis Howes? Yeah, me either.
24:17 Speaker 01 That's a school of greatness too, like um that's a question I have for you, Liz, is, you know, how do people do that?
24:25 Lewis Howes? How do people do it?
24:26 Speaker 01 How do you do that?
24:26 Lewis Howes? How do I do?
24:27 Speaker 01 Yeah.
24:27 Lewis Howes? Get it out of my head and launch?
24:28 Speaker 01 Get it out of your head, execute, and you know, you've done a lot.
24:33 Lewis Howes? Yeah, it's been fun. I think, uh, you know, I like to strategize and research something for years. Like, for example, this book, um, I was like, I want to be a New York Times bestseller. I don't want to just write a book and put it out there. So I was creating other things along the way, but I was researching and breaking down every New York Times bestseller campaign for five years.
24:55 Speaker 01 Wow.
24:56 Lewis Howes? I would study the authors, I would, I would research, I would ask them questions about it, I would just watch how they did it and reverse engineer it.
25:01 Speaker 01 Right.
25:02 Lewis Howes? So the time that I was ready, which I still felt like it was a little bit before my time being fully ready as like a writer. I wasn't really like a trained writer.
25:09 Speaker 01 Right.
25:10 Lewis Howes? Um, but I felt like I'd done the research enough to know what it takes. And I was like willing to do whatever it took, so. But for me, I'm always launching.
25:19 Speaker 01 Did it work? New York Times bestseller?
25:21 Lewis Howes? Yeah.
25:22 Speaker 01 That's so awesome. That's not an easy thing to do, by the way.
25:24 Lewis Howes? Yeah.
25:25 Speaker 01 Yeah.
25:25 Lewis Howes? So.
25:26 Speaker 01 It's impressive.
25:27 Lewis Howes? It's been fun, but who, what is, um, who is meditation for and who is it not for in your mind?
25:32 Speaker 01 Um, it's not for anyone, like, everybody can meditate. If you can breathe, you can meditate, and if you are breathing, you should meditate, in my opinion.
25:42 Lewis Howes? Everyone should.
25:43 Speaker 01 I think everybody should. And you know, here's the thing, like, we're so hooked on our devices now. Meditation is what we, the way that, I don't know if you grew up like this, but I used to go and I would sit in the field and chill.
25:56 Lewis Howes? Yeah.
25:57 Speaker 01 Nobody does that anymore.
25:58 Lewis Howes? Play basketball, play frisbee in the grass.
26:00 Speaker 01 Yeah, and just hang out.
26:02 Lewis Howes? Mm-hmm.
26:02 Speaker 01 Nobody hangs out anymore. They're either hooked on the device.
26:06 Lewis Howes? Have to check.
26:06 Speaker 01 Or they're actually doing something to stimulate themselves.
26:09 Lewis Howes? Yeah.
26:10 Speaker 01 Like, sports or whatever. So, for me, I think that meditation should be in every single classroom, starting in kindergarten and it's already starting.
26:18 Lewis Howes? Mm-hmm.
26:19 Speaker 01 But I believe that's gonna happen in the next five years. And I think it's great for kids, because there's a lot of anxious kids out there because of the internets. I think starting there would be a great way to just blanket the whole world.
26:31 Lewis Howes? Yeah, or just video games that are on all the time or whatever, any device. They're doing it in Ohio now, do you know that?
26:35 Speaker 01 I know.
26:35 Lewis Howes? Tim Ryan is implementing it in in schools in Ohio.
26:38 Speaker 01 I think it's smart. I think that's the beginning. I think it's gonna be everywhere.
26:41 Lewis Howes? Yeah.
26:41 Speaker 01 So I think they should be doing it. I think anyone who has an illness should be doing it.
26:45 Lewis Howes? Hmm.
26:45 Speaker 01 I think anyone who has stress, and here's the thing, like, stress can kill you. So meditation can save your life. Because meditation deletes stress.
26:57 Lewis Howes? So anyone with stress or anxiety or?
27:00 Speaker 01 Yeah, I like going into a room saying, if you've ever experienced stress, raise your hand. And by the way, everybody's
27:06 Lewis Howes? Everyone.
27:06 Speaker 01 So then those are all my clients.
27:08 Lewis Howes? Yeah, and meditation really for me is just taking a moment to breathe.
27:11 Speaker 01 Right.
27:12 Lewis Howes? And let go of the obsessive self centric thinking with a fear that's consuming, that creates the stress.
27:18 Speaker 01 Hmm.
27:19 Lewis Howes? When we let go of that fear, we're much more calm.
27:22 Speaker 01 Right.
27:23 Lewis Howes? But we have so many more fears today now than ever with all the, you know, the reactions, all the devices we have, all the things we're taking on. It's a lot more stressful because of those fears. So for me, that's why I think, you know, this this morning, I do it every morning for about ten to fourteen minutes, depending on how long I go for, but for me, I just feel so much more calm and intentional throughout my day when I do it. And I talk about meditation a lot on this show, and I think people are probably like sick of me beating it down their throats, but for me, it's like a game changer.
27:51 Speaker 01 Right.
27:52 Lewis Howes? And I don't feel like it's an option to not do it.
27:56 Speaker 01 Right.
27:56 Lewis Howes? I feel like it's a must if you want to be, reach your peak performance.
28:00 Speaker 01 Right.
28:00 Lewis Howes? Or be an optimal human being.
28:02 Speaker 01 Hmm.
28:02 Lewis Howes? Or strive for some type of optimal level of existence in my mind. Unless you're able to be calm and stress free without it, awesome.
28:12 Speaker 01 Right.
28:12 Lewis Howes? But I feel like if you have a dream or some type of passion or some type of hunger to create something in your life.
28:19 Speaker 01 Right.
28:19 Lewis Howes? Or to take a risk and be in a relationship or whatever it may be, there's gonna be some type of conflict. And if you're on, uh, and if you're not making sure that you're practicing being calm in that conflict, then it's going to be a challenging experience. So that's why I think it's necessary. And when I started doing it in college, actually, for sports, because I used to be like really nervous and stressed out all the time with, with games coming up. When I started doing it, I felt like I was almost like in control of the whole game. It was like I was looking at myself from above and it was like I was just playing with everyone else in the field or in the court. And things just started to become so easy. Like my vision was so clear. I could see where the players were to go and how to score like before it happened.
29:04 Lewis Howes? And it's because I was just practicing meditation and calming down as opposed to being in fear. I think that's important to think about.
29:11 Speaker 01 And also you were a hundred percent present and that is the gift. I think people are turned off by the word meditation.
29:17 Lewis Howes? Yeah.
29:17 Speaker 01 And I love this teacher. I love this teacher David G. He's like, look, when I go into the military, I call it tactical breath. When I go into the schools, I call it mindfulness. And when I go into the Buddhist temples, I call it meditation. So it's the same thing. People don't understand. It's really a technique of just centering and focusing and getting present. And that's a weird thing is we're always in the now.
29:40 Lewis Howes? Yeah.
29:41 Speaker 01 But like our brain is dragging us out of the now all the time. So it's time to take back your brain. And just live your life as it's happening. Because that's where all the good stuff is. And that's kind of what I talk about in the unplugged book is getting to where everything's good and everything's good in the present moment, like right now. I'm having a great time with you, Liz.
30:02 Lewis Howes? Me too. Yeah. I mean, as an athlete, it's again, it's all about framing and kind of marketing it. You know, as an athlete, you want to talk about meditation, you talk about getting in the zone. Like, how do I reach the zone so that I can achieve my goal?
30:14 Speaker 01 Right.
30:14 Lewis Howes? And be the best athlete. Well, to get in the zone, you got to be present. So how do we activate that right now? Well, you got to let go of the fears or the other things, the mistakes that you're potentially going to make, or who's watching, or whatever's happening, going to focus on the moment and the play right now. And that's meditation.
30:30 Speaker 01 Right. That's just focusing, slowing down your breath.
30:32 Lewis Howes? That's it.
30:33 Speaker 01 Signals to your brain, everything's okay and it helps you get present. And that's another thing. We should call, instead of calling it meditation, we should just call it the zone.
30:41 Lewis Howes? That's it.
30:41 Speaker 01 And if you called it the zone, then everybody would be doing it.
30:44 Lewis Howes? They'd be doing it, yeah.
30:44 Speaker 01 So let's just do the zone.
30:46 Lewis Howes? Call it the zone, get this out.
30:46 Speaker 01 Oops, okay, I'm gonna have to change the, when it's in the fourth printing.
30:50 Lewis Howes? Yeah, it's funny. I interviewed, actually, this author here, Jim Aframo, the champion mind, champion's mind. He's a sports psychologist and talks a lot about meditation in, in the book. And he says with athletes, you know, in practice, you want to try to kind of amp yourself up to be more present. But when you're in a game, you have so much anxiety or intensity already that you want to try to like slow your breathing down.
31:16 Speaker 01 Right.
31:16 Lewis Howes? Like when you're in the game, so you can be more present. Because if you're so like amped up in the game, you're gonna be tight, you're gonna be stressed. And you want to kind of slow down the breath and let things come to you in sports. But yeah, I mean, meditation is everything for athletes, for musicians.
31:30 Speaker 01 For CEOs.
31:31 Lewis Howes? CEOs.
31:31 Speaker 01 Cause CEOs, you have to make serious decisions. And if you're coming from an emotional place, they're not gonna be good ones.
31:38 Lewis Howes? Yeah.
31:39 Speaker 01 But if you're coming from a, let me slow down, let me press my inner pause button. Do I really want to do this?
31:45 Lewis Howes? Hmm.
31:45 Speaker 01 Let me press play and let me go.
31:47 Lewis Howes? That's it.
31:48 Speaker 01 And I do that every day. And people say, when do you meditate? I'm meditating.
31:52 Lewis Howes? All the time.
31:52 Speaker 01 I'm meditating now.
31:54 Lewis Howes? Yeah.
31:54 Speaker 01 I'm in it.
31:55 Lewis Howes? Om. I'm just kidding.
31:57 Speaker 01 Om.
31:59 Lewis Howes? So what else is in the book that we should know about? What does this guide really do?
32:02 Speaker 01 Oh wow, okay. So for anyone, first of all, this was really made because I get the same question all the time. What's the best book to start off meditation? And there's a lot of great books out there, but most of them are one direction. So it's either mindfulness or medit, mind, or mantra-based meditation or guided imagery. But this kind of covers all of them in a very simple way.
32:23 Lewis Howes? Mm-hmm.
32:24 Speaker 01 So in this book, you're gonna start off with, what is meditation? Why should I be doing it? How do I do it? And then 15 practices to actually do it.
32:34 Lewis Howes? Hmm.
32:34 Speaker 01 Starting at one minute, doing those for a week, and then bringing it to like five minutes to 10 minutes, and then basta, you're done. And after you read the book, we have an app. So if you want to learn from the best teachers, you can go on the Unplug Meditation app and actually click and play. And there's nothing else on that app. You just click it and play it. And. Do these meditations or other meditations. My, some of my favorite are the guided imagery meditations, which are not about curing stress. They're really about finding your purpose in life, achieving your dreams, knowing what people you should let go of, what things you should cultivate. They're so interesting. I mean, they're like going to the movie of
33:17 Speaker 01 your life. One of them is called Your Ideal Life. This guy's name is Johnny O'Callahan, and he guides you into a movie theater, and the movie theater opens, and there you are, Lewis, in your ideal life. And you, mine was not what I thought my ideal life was. I'm like throwing a dinner party and having fun, not working, not doing, I was just like hanging out with my friends. So, I mean, you can discover, one, how to pause, how to be present, how to be happy, how to get centered, and then how to find what you want to do in your life, all in about 200 pages. And by the way, we say you could skip page 99 if you just want to get to the meat. The beginning is a science simplified. So, we talk about
33:58 Speaker 01 how age, meditation slows down aging, because this is one of my favorite facts. 25, your brain's at peak, and then it declines after that period. And what they've done is a study of people who are over the age of 55, who start practicing meditation 28 minutes a day for eight weeks, and their brain became the same sharpness as the 25-year-old. And Sarah Lazar on our website, she has a TED Talk also that we feature on our website. She shows the before and after MRIs of the brain based on her study at Harvard Medical in Massachusetts. It's pretty amazing.
34:39 Lewis Howes? So meditation is anti-aging.
34:41 Speaker 01 Yeah. And by the way, like you get wrinkles when you're like, eh, but when you're not stressing.
34:47 Lewis Howes? You look like you're 30.
34:49 Speaker 01 And I'm 50, and I have no Botox or any of that.
34:51 Lewis Howes? It's crazy. Your skin is like so clear, and there's no wrinkles.
34:55 Speaker 01 Yeah, because I'm not freaking out. Because when I do freak out, by the way, like, things amp me up, but I'm able to be like, it's okay, it's all cool.
35:06 Speaker 01 Okay, move forward.
35:07 Lewis Howes? Amazing.
35:08 Speaker 01 My kids are like, "Just breathe, Mom." I'm like, "Okay." "Okay, now you're in trouble."
35:13 Lewis Howes? How often do you stress out right now? With all the meditation you do, practicing every day, in the classes, you're talking about it all the time?
35:19 Speaker 01 Well, like, I stress out every day because I have three kids and I have to let them out of the house. So it starts there. But then I calm myself down and then I do step one. And then I might like go to work and there'll be like a hundred people coming at me and I'll feel like, "I can only do what I can do," you know? So I stress out, but I quickly, you know, regroup. So I would say I'm not, I might be stressing out, but I'm not doing it for long periods of time.
35:46 Lewis Howes? Yeah.
35:46 Speaker 01 It's never over a minute.
35:47 Lewis Howes? Sure, that's good.
35:48 Speaker 01 Yeah.
35:49 Lewis Howes? And you're aware of it and you're like, "Okay, calm down."
35:50 Speaker 01 Yeah.
35:51 Lewis Howes? So as the person who's studied all the different meditation techniques, with been with all the best teachers in the world, you've practiced it with everyone, you've gotten the best insights. What's the practice for you in the morning or at night that you do with yourself?
36:06 Speaker 01 Okay, Olivia Rosewood says that there are more ways to meditate than there are to make an egg. And I love all of them. And I have to say, I do all of them. So I will wake up sometimes and just do a breathing exercise. I will wake up sometimes and use one of my sixty mantras that I have.
36:24 Lewis Howes? Sixty?
36:25 Speaker 01 I have sixty at this point.
36:26 Lewis Howes? Wow.
36:26 Speaker 01 I have more mantras than I do shoes. And I was a fashion designer. So, or I will do a gratitude practice with, which I love. It depends how I want to feel. So every morning I would say, I really just do a breathing exercise. And that is a solid like ten.
36:43 Lewis Howes? Ten minutes?
36:44 Speaker 01 Ten minutes.
36:44 Lewis Howes? Yeah, just breathing.
36:45 Speaker 01 Just breathing, ten minutes. Then I try to hit a class or I'm filming all these classes all the time, so I'm going through them. So I might see my inner child or I might see my future self. Or I might just do a three second, uh, three center check-in. You know, so I don't know what meditation I'm going to be doing. It's always a surprise.
37:04 Lewis Howes? Wow.
37:05 Speaker 01 So, and then I will breathe periodically throughout the day. I like the traffic meditation that's in this one.
37:12 Lewis Howes? What's that?
37:12 Speaker 01 It's basically, A, it's an ABC meditation. A, attention to the road. Eyes open, you're focused, it's now. B, body scan. So I feel my feet on the ground, my rear in the seat, my hands on the steering wheel. And then C, I consciously connect with my breath.
37:33 Speaker 01 And then I'm like, I just close one in and I'm stuck in traffic. So like, traffic to me is great. It's another opportunity.
37:41 Lewis Howes? It's therapeutic as opposed to traumatic.
37:43 Speaker 01 Never stressing about traffic. I don't do that.
37:45 Lewis Howes? Right, right. Wow, that's great. Well, most people do here in L.A. You know, the podcast School of Greatness started because of stress and traffic for me.
37:52 Speaker 01 Really?
37:53 Lewis Howes? It did. My first year I was here, I was driving around, I can't remember which highway, but everyone was like stressed around me. It was traffic, it was stopped, and people were screaming and honking and flipping people off. And I was like, people are really stressed out out here and pissed off and unhappy. I want to create something where they can listen in the traffic and feel inspired as opposed to stressed. And that's how the catalyst, that was the catalyst for me.
38:18 Speaker 01 That's amazing. It's funny, I heard about you because Lauren Ekstrom, who's one of our incredible teachers, said she listens to your podcasts on her drive because she's driving from the valley all the time.
38:28 Lewis Howes? There you go.
38:29 Speaker 01 And I'm like, I want to hear it. If she likes it, I'm gonna like it. So that's how I discovered you and I listen to you in my car.
38:36 Lewis Howes? I appreciate it. Yeah, that's fun. That's fun. What else do we need to know about meditation? Anything else?
38:43 Speaker 01 Well, one is, you can do it. Two is, the three things, the hurdles, I think I told you about that don't exist. So, and making time, like just waking up and getting it done. And if you just wake up and did 10 minutes every day, two weeks from now, you would see your brain change. Even though the science doesn't back it up, I've actually seen it in my studios. So I see people changing in two weeks.
39:08 Lewis Howes? The physio, their, their physical appearance changes, their energy.
39:11 Speaker 01 Their attitude. So there is this, it's like a jar that we fill with glitter and water in a mason jar. And we kind of say, your mind is a jar and the glitter represents your brain. And then we shake it up and we say, this is what your brain looks like when you're stressed or angry. And then as you notice, everything settles and becomes clear again when you breathe. Your thoughts and your feelings are still there, but everything becomes clear when you breathe. So if people just took the time to get in the zone, then I think the world would be a much better place. And I think this book is a foundation for that. I feel like the Unplugged book is your great go to to just start and make it happen for yourself.
39:51 Lewis Howes? What's your vision for the future of this? You're gonna have studios all over the place? Or what do you think the trend is gonna be in the future?
39:58 Speaker 01 If I was gonna be honest with myself when I started and I, my son has this huge map in his room. And I'd say, oh, there's gonna be one in Tokyo, there's gonna be one in Paris, there's gonna be one in Milan. There's gonna be one in New York, Chicago, Los Angeles. I mean, my dream and my vision is to go big, cuz that's just the way I go. Um, I would love to see that. I would love, the app is already being seen in thirty five different countries and used in thirty five different countries. And we just launched it a month ago.
40:24 Lewis Howes? Wow.
40:25 Speaker 01 That's amazing, right?
40:26 Lewis Howes? It's amazing.
40:27 Speaker 01 Um, the book is gonna be published in fourteen different languages on top of being in the US. So I guess I wanna just touch as many people as possible and get them to meditate.
40:38 Lewis Howes? Yeah.
40:39 Speaker 01 For themselves, because I would say, and this is a fashion term, haute couture, which is clothing that's made specifically for you. It's super expensive, but it's like couture. This is couture, cuz meditation is for you, you're an athlete, you need to focus, you use it. For me, I'm a stressed out mom and entrepreneur. I need to calm myself down and get centered and focused. For, you know, a pain patient, they use it to get away from pain. For people with anxiety or panic attacks, like it works up for panic attacks like really well.
41:11 Lewis Howes? Hmm.
41:11 Speaker 01 They just press their pause button and breathe. So it works for everyone and there's no negative side effects.
41:16 Lewis Howes? Yeah.
41:17 Speaker 01 I just want everybody to do this for them.
41:21 Speaker 01 That's my goal.
41:21 Lewis Howes? That's great. I love it.
41:22 Speaker 01 And then who knows what my next thing will be?
41:24 Lewis Howes? Right, yeah, I hear you.
41:26 Speaker 01 Yeah.
41:27 Lewis Howes? Well, it's powerful. I'm so glad that you, you started this in LA. I know it's needed and I know when I went to the class, people were just like such at peace. And I saw different business people there and moms and everyone else who was feeling stressed out. And when they left, they feel like it's such peaceful calm and they can go back to their day. You know, with more clear intentions. So I'm excited for what you're creating and hopefully I'll do a class, I'll teach a class one of these days.
41:50 Speaker 01 Yes, you would be great, now that you are a certified meditation instructor.
41:54 Lewis Howes? Up to practice now. Um, a few final questions for you. Uh, one is, what are you most grateful for recently?
42:02 Speaker 01 I would say my husband. I'm most grateful for him. He helped me have three children. He is always there for me. He's just, he's awesome. I would say my husband, I'm the most grateful for.
42:15 Lewis Howes? How long you guys been together? Married?
42:17 Speaker 01 Um, sixteen years.
42:18 Lewis Howes? Sixteen?
42:19 Speaker 01 Yeah.
42:19 Lewis Howes? Wow, three kids, how old?
42:20 Speaker 01 Uh, fifteen, twelve, and ten.
42:22 Lewis Howes? Wow.
42:23 Speaker 01 Yeah.
42:24 Lewis Howes? Very cool. They're in high school now, how, two of them are in high school?
42:26 Speaker 01 I guess the other thing I'm most grateful for is my attitude. That I got from my mom. Which is, I'm always happy and I can always make the lemonade. Like, I've never gotten, you know, it's hard for some people, they get stuck.
42:41 Lewis Howes? Mm-hmm.
42:41 Speaker 01 They're miserable. And they don't realize that gratitude can shift you to happiness. Just doing a gratitude practice every day, you can be an optimist. I'm an optimist, so I appreciate my own optimism because people are like, "You, you're just an optimist, you can't do that." I'm like, "I've done everything."
42:59 Lewis Howes? Right.
42:59 Speaker 01 Okay, so, maybe I'm just an optimist, but it works. So, I guess my attitude.
43:05 Lewis Howes? Yeah. I think it's important to have an optimistic attitude.
43:08 Speaker 01 Mm-hmm.
43:09 Lewis Howes? It's hard to get things down when you're pessimistic, I think.
43:11 Speaker 01 Right.
43:11 Lewis Howes? When you're negative and you're like doubtful and all these things. Um, this is called the three truths question that I ask everyone at the end. So, if this is, uh, you know, a hundred years from now, and it's your last day on earth, and you've made meditation a global phenomenon, there's studios in every major city, millions of people on your app, and then you went off to do some twenty other big things in the next hundred years. Um, and for whatever reason, everything you've ever created has been erased. It's been gone. And it's your last day, everyone's there, and you have a piece of paper and a pen, and you get to write down three final thoughts. Your three truths about everything you've learned and experienced that you would pass on as kind of your three lessons on how you think people should live life.
43:56 Lewis Howes? What would be your three truths?
43:58 Speaker 01 One, go for it. Two, everything's gonna be okay. And three, don't forget to have fun.
44:07 Lewis Howes? There you go. Simple. I love it.
44:08 Speaker 01 Yeah.
44:09 Lewis Howes? Um, before I ask the final question, uh, where can we get the book? Where can we connect with you online? Are you on social media?
44:17 Speaker 01 Yeah, I actually am the social media person for Unplugged Meditation. So you can get the book at any Barnes and Noble store. It's in all the airports right now. It's on Amazon. It's in indie bookstores. So it's everywhere. So that's, or it's at the Unplugged Meditation Studio in Los Angeles, 12401 Wilshire Boulevard. Um, and obviously everyone should try to take the class because it's amazing in there, right?
44:40 Lewis Howes? Yeah.
44:41 Speaker 01 Um, and then what was the other question?
44:44 Lewis Howes? Um.
44:44 Speaker 01 Where can they get the book? Oh, social. So I am Unplugged Meditation on Instagram. Um, and I am Suzie Yalof Schwartz on Facebook. And I'm also Unplugged Meditation on Facebook.
44:56 Lewis Howes? Unplugged Meditation?
44:57 Speaker 01 Yeah.
44:57 Lewis Howes? Cool.
44:58 Speaker 01 I'm unplugged meditai because I couldn't finish it on Twitter, but I really never do Twitter.
45:04 Lewis Howes? Yeah, okay. Instagram, Facebook. Awesome.
45:06 Speaker 01 Yeah.
45:07 Lewis Howes? Well, uh, make sure you guys go get the book. It's called Unplug. Make sure you go pick it up. Go check out a class. Mention, uh, when you go to the class that you heard Suzie on School of Greatness and maybe she'll give you a hug or something else.
45:19 Speaker 01 Or five.
45:20 Lewis Howes? Yeah, give you five. There you go. And, um, before I ask the final question, I want to acknowledge you for a moment, Suzie, for taking the risk and for yourself to become a better human being and less stressed and to inspire other people to be calmer, present, loving, gracious human beings and change their life. You're transforming lives by providing this service for people, for creating the information, for creating the classes. It's really inspiring that you took the risk when no one else was willing to create a studio. You did it. So I acknowledge you for, for jumping in and making it happen.
45:54 Speaker 01 Thank you.
45:55 Lewis Howes? Yeah, you're welcome. The final question is, what's your definition of greatness?
46:00 Speaker 01 Um, thinking it and doing it. I think that's my definition of greatness.
46:07 Lewis Howes? Suzie, thank you so much for coming on.
46:09 Speaker 01 Thank you, Les.
46:09 Lewis Howes? Appreciate it.
46:10 Speaker 01 It was great.
46:13 Lewis Howes? There you have it, greats. I hope you enjoyed this episode. If you did, make sure to share it with your friends. LewisHowes.com/473. And let me know what you thought. Tag me on Instagram Stories, or on your Instagram posts, or on Twitter, or on Facebook, @LewisHowes, everywhere. And also, if you haven't left a review yet, if you want to be considered for the review of the week, go to iTunes.com/Greatness right now. We only get one life. There are many opportunities for your dreams, but if you don't take action every single day, and continue to grow, and learn, and evolve, and treat people well, those dreams
46:57 Lewis Howes? are never going to happen, and you're never going to feel fulfilled. Make sure you're doing the best you can every single day. Be and give your best to your dreams and to others in the world. I love you, I thank you very much, and you know what time it is. It's time to go out there and do something great.
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