463 Jake Paul on Cracking YouTube and Building Influencers

"Hard work beats talent." - Jake Paul If you enjoyed this episode, check out show notes, video, and more at http://lewishowes.com/463 Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Lewis Howes?

  This is episode number 463 with Disney star and YouTube influencer Jake Paul.

• 0:09Lewis Howes?

  Welcome to the School of Greatness. My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur. And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin.

• 0:35Lewis Howes?

  Oh, we've got a good one today on the podcast. One of the fastest growing YouTube influencers in the world. One of the fastest growing on the platform is Jake Paul. And yes, he's from my home state of Ohio. Big props to Ohio in the house. Now, for those that don't know who Jake is, he's an actor and an internet personality who rose to fame on Vine. And he portrays Dirk on the Disney Channel's comedy series Bizarre Dvark. He has over 3 million followers on YouTube. He does daily vlogs to share his life and all the praise he does, the interesting things that he does on a daily basis. And he's more than just a YouTuber, he's an entrepreneur. He's raised money for his business. He's launched other media personalities.

• 1:21Lewis Howes?

  He's one of the young guys out there who are doing incredible things and really thinking farther beyond than most people his age do. And I'll let him share more about what he's doing, what he's up to. Some of the things we talk about are how Jake raised over a million dollars in investor funds for a brand new media company at the young age of 20. Also, we talk about why mainstream media is still relevant, even though he puts a lot of his energy on building his social media platforms right now. The key to dealing with haters in real life. Now, as you can imagine, someone who gets thousands and thousands of comments and millions and millions of views on their videos is going to have some critics and haters from time to time. So Jake's got some great advice on that. Also, why surrounding yourself with positive people is so essential to success.

• 2:07Lewis Howes?

  And how to get the courage to make a Massive change in your life. Guys, we cover a lot in this episode and it's super inspiring to see someone like Jake who's so young. Doing so many big things and chasing his dreams and moving to LA. Leaving high school to come chase his dreams. For me, it's so inspiring to see someone do this and do it so well. And before we dive in, I want to give a shout out to the review of the week. Now each week we talk about the people who leave reviews over on iTunes. And this is from the boss Capone. Who said, Lewis has always given his listeners phenomenal content on every podcast. But in episode four, five, two with Mel Robbins behind the mic. This interview was the game changer.

• 2:51Lewis Howes?

  I don't know how, nor do I care to know how. But from start to finish, my mind was completely blown and it immediately clicked and made sense. With the learning about the five second rule. Now immediately. I implemented this into my life and I couldn't believe I was awarded with such positive results so quickly. My friends, listening to the School of Greatness podcast has changed. My life in so many amazing ways. And I know without a doubt, it's only going to get better and better. Lewis, my hat goes off to you, sir. You have an amazing gift and it's much appreciated that you share it with us all. So the boss. Capone, thank you so much for your review over on iTunes.com slash greatness. And if you want to be considered as the review of the week.

• 3:34Lewis Howes?

  Make sure to leave a review over there and let me know what you think about the podcast. An episode you really liked, how it's changed your business, your life, your relationships in any way. Cause I love seeing how it impacts you. Now, without further ado, let's dive into this episode with the one, the only Jake Paul.

• 3:55Lewis Howes?

  All right. Welcome back everyone to the School of Greatness podcast. We've got a young buck in the house. Jake Paul. Good to see you, man.

• 4:01Jake Paul?

  What is up everybody? Thank you for having me. Oh, that was a handshake.

• 4:07Lewis Howes?

  I'm excited for this because I don't think many of my people know who you are. But you're probably the fastest growing influencer in the world right now, especially on YouTube. You said you were the fifth fastest YouTube channel. Right now, is that correct?

• 4:19Jake Paul?

  Yes. For the past couple of days, I've been like in the top, top five. Growing like 60,000 subscribers a day.

• 4:26Lewis Howes?

  It's insane, man. You just hit two and a half million subscribers and you're four months into launching your, your YouTube channel.

• 4:32Jake Paul?

  Yeah. So.

• 4:33Lewis Howes?

  It's crazy. And you're 20 years old.

• 4:34Jake Paul?

  Yeah.

• 4:35Lewis Howes?

  It's insane, man.

• 4:37Jake Paul?

  You know, I started, I started, you know, vlogging four months ago. Um, and everyone was like, yo, you should vlog, you should vlog. And, and when I came into this space, there was like, kind of a set way of doing it. And there's so many people doing it, right? So many people doing it. And, uh, what I saw was, no one was innovating. And I kind of studied like, for two weeks, just watching all the channels, figuring out what people were doing. And I, I had a brainstorm session, um, and I like wrote down all the, all these things that I thought I could like, do better or implement, um, and just started going for it and, and it started off really slow, man. Really? Really. What's slow, like twenty thousand subscribers a day?

• 5:19Jake Paul?

  No, no, like, I was, I remember for about the whole first month, the, the videos were only getting like twenty thousand views in a day. The first month? Yeah. And so that was like discouraging and I was like, oh, what am I doing wrong? Like, maybe they, maybe they're right about their like style and, uh, I just kept on like pushing and pushing and, um, eventually like, a couple of videos started to do well and, um, I was exposed to a new audience. Hmm. And that's when it kind of just all started taking off. Hmm. And you started getting millions of views? Yeah, millions of views. I think it's like, I think it's at like two, two million views per day to two point five, maybe? Yeah, it's crazy, man. It's insane. It's a lot of work, though.

• 6:03Jake Paul?

  I know, cause you're doing it daily, right? Seven days a week? Seven days a week, uh, non-stop. It's like, I finished filming a video and, uh, then, you know, like you wake up, not even twelve hours later, you're like starting the whole process over again. The whole thing. And so you're like, oh wow, I got a great video for today. But then it's like hits you and you're like, but what am I doing tomorrow? Right, yeah. So how do you constantly top it? Because you don't want it to be, you know, worse than the previous day. You want it to be bigger and better every day, right? Yeah, it's hard. Um, and that's, and that's a struggle and, and it takes a lot of time. Um, But I think it's about, I have all of these ideas and I think a lot of creators have a ton of ideas. The difference is now you just have to figure out how to execute it in like that.

• 6:48Lewis Howes?

  And make it look cool and interesting in a day and then edit it and have it up the next day.

• 6:52Jake Paul?

  Exactly.

• 6:52Lewis Howes?

  Do you turn it around the next day or is it a two day swing?

• 6:54Jake Paul?

  It's the next day.

• 6:55Lewis Howes?

  So you record and then it's up the next day?

• 6:57Jake Paul?

  Yep.

• 6:58Lewis Howes?

  And it's pretty impressive because we met at the White House actually where you did a pretty interesting prank stunt. And you know, got into some interesting kind of trouble there, right? The FBI show up to your house or something or?

• 7:09Jake Paul?

  Yeah, the Secret Service. So I, I tried to stay overnight at the White House because I was like, yo, I'm probably about to be at the White House one time in my life. And it's right now. And there was a ton of other influencers there. And I was like, yo, how can I innovate again? And do something that like none of them would even think about doing.

• 7:27Lewis Howes?

  Right.

• 7:27Jake Paul?

  Uh, and then executing it. And so I tried to stay as long as I could at the White House. I made it to like 3am. And, uh, posted the video the next day and

• 7:41Jake Paul?

  the day after that I get a call from the Secret Service and they're like, hey, we're at your door, like come outside. And I was like, I'm not even home. I was like in Las Vegas doing whatever. And they knock on the door and like my assistant comes out and is like, she's scared out of her mind. She doesn't know what, what's going on. They like interview her and so uh, I eventually had to talk to them but didn't get in trouble because I was invited there.

• 8:04Lewis Howes?

  You didn't stay the night either. You were just there late.

• 8:06Jake Paul?

  Yeah, exactly.

• 8:07Lewis Howes?

  Yeah, okay. Interesting. But it was funny because it was got a lot of attention because it was like risky and it was, you know, I guess innovative. No one would do that, but.

• 8:15Jake Paul?

  And it was kind of hot because it was right around, um, the like.

• 8:19Lewis Howes?

  The election. Yeah, yeah.

• 8:21Jake Paul?

  Yeah.

• 8:21Lewis Howes?

  So that was getting some viral juice probably from kind of those topics, right?

• 8:26Jake Paul?

  Exactly, yeah.

• 8:27Lewis Howes?

  Interesting. So you, and what's this cool when I, you know, we first connected and I've known about you from your brother Logan who's been on the show. And, um, but when we first met, we, uh, I just watched your, your style, your video, uh, filming style. And you were filming and then you'd speak into the camera and you'd say something. And I was like, what is he doing there? And you were like, well, I'm telling my editor, you know, what, what to do there, what clip to put in, what edit to do right there. And I think that's smart because you, you give that person direction as to exactly what you want, your vision. And it goes on the camera and then you just upload it and then it's ready the next day. Is that right?

• 9:00Jake Paul?

  Yeah, exactly. And, and that's why I think a lot of, uh, a lot of. What differentiates influencers um is were the producers, were the writers, were the talent, were the directors?

• 9:14Lewis Howes?

  And mostly, usually the editors too.

• 9:16Jake Paul?

  Yeah, mostly, most of the time they're editors. Um, and like I personally for my vlogs and stuff, I have an editor, which like a lot of people don't know, so exclusive, uh, School of Greatness exclusive and um.

• 9:28Lewis Howes?

  But you'd be up all night if you didn't.

• 9:30Jake Paul?

  Exactly. And I have, you know, wh- which I think we'll dive into later. I have all of this other stuff going on.

• 9:35Lewis Howes?

  Yes.

• 9:35Jake Paul?

  Um, and so I have, I have to have.

• 9:39Lewis Howes?

  You can't film and be the talent and then edit all night because it takes, you know, five to eight hours of doing editing.

• 9:44Jake Paul?

  Exactly. And, and what I realized, like in the influencer space, all of the vloggers would edit their vlogs.

• 9:50Lewis Howes?

  All of them.

• 9:51Jake Paul?

  And I was like, why?

• 9:54Lewis Howes?

  You can't scale that.

• 9:55Jake Paul?

  You can't scale that, number one. Number two, I'm not the best editor out there. Uh, and number three, it's another eight hours.

• 10:03Lewis Howes?

  Yeah.

• 10:03Jake Paul?

  And like, yo.

• 10:05Lewis Howes?

  It's gonna drain you. You can't be creative for the next day. You can't work out. You can't be healthy. All these things, right?

• 10:09Jake Paul?

  Exactly. And, and that's what again, I think is a differentiating factor, which is why I'm finding a lot of big successes because I'm starting my vlogs at, at nine AM when like the other vloggers are still on editing until like noon or one.

• 10:23Lewis Howes?

  Right.

• 10:24Jake Paul?

  And so, and it's a little cost on my end.

• 10:27Lewis Howes?

  It's not that much.

• 10:28Jake Paul?

  Yeah.

• 10:28Lewis Howes?

  Why are people not willing to invest in that editor or in that team to kind of build their brand? Why do they all? It seems like a lot of them just are one man or woman show, right?

• 10:37Jake Paul?

  Yeah. So the, the one answer I consistently get is like, oh, I don't trust anyone with my edits. Like I have a very specific style. And like you said, I, I'm giving, I'm telling the editor like my style and like from the start, the day one that we started working together, his style was different than mine, but I conformed him into my style after coaching.

• 10:58Lewis Howes?

  It groomed over time.

• 10:59Jake Paul?

  Exactly. Giving him notes, like being super picky, saying like this cut here should have been one second. And then.

• 11:06Lewis Howes?

  Really?

• 11:06Jake Paul?

  Now.

• 11:07Lewis Howes?

  That detailed.

• 11:07Jake Paul?

  Exactly. A- and that's why a lot of vloggers are like, I want to edit my stuff, uh, because they want it to be like their, their edit.

• 11:15Lewis Howes?

  Their way.

• 11:16Jake Paul?

  But now my editor does it in my style. Plus special effects, plus like all these cool like things and that's

• 11:24Lewis Howes?

  Sounds and this and that, yeah, yeah. And it it was probably a growing pain for you. It was probably like a month and a half of like, oh, I wish I didn't have to put this out right now. I wish it could have been a little different, but it got better as you got, whatever time, right?

• 11:36Jake Paul?

  Exactly. There was a couple of times where I was like, yo, like, this could have been better, but now he's just like killing it. So.

• 11:41Lewis Howes?

  There you go. So invest in people, invest in, you know, the growing pains of uh it maybe not being your way, perfect all the time, but getting there eventually, right?

• 11:51Jake Paul?

  Yep, exactly.

• 11:52Lewis Howes?

  Now, did you always want to do video? Did you, were you always a kid who was like into video? You know, I mean, I know your brother, hi- his story, but what's your story about that?

• 12:01Jake Paul?

  Yeah, um, I ki- I kinda just like always love doing it and uh.

• 12:07Lewis Howes?

  By the way, before you go into this, you're from Ohio, so big problem to Ohio.

• 12:11Jake Paul?

  Yep.

• 12:11Lewis Howes?

  And uh, growing up Ohio, there's not much to do.

• 12:14Jake Paul?

  Well, that's part of the story, right? So we were ten years old, like playing football, like every Ohioan, um, in- including yourself. And so, uh, we were like, we got a camera to record our football games so that we could watch the tape back and get better. And we just took it and started basically recording whatever we were doing.

• 12:34Lewis Howes?

  Right.

• 12:34Jake Paul?

  Um, and we were super bored, so we'd find like dumb stuff, potato guns, four wheelers. And this was when we were like ten years old, uh, me and my brother and uh, that.

• 12:43Lewis Howes?

  He's a couple of years older than you?

• 12:44Jake Paul?

  Yeah, he's two years older.

• 12:45Lewis Howes?

  Yep.

• 12:45Jake Paul?

  And so he, he and I would just like record everything that we were doing and eventually found out about YouTube, started posting the videos there, got inspired from like other channels and started like scripting the videos out more, got a little bit better at it, got better at editing and just did it for fun. And I think we did it for like four years and had like a thousand subscribers.

• 13:07Lewis Howes?

  On YouTube?

• 13:08Jake Paul?

  Yeah, but.

• 13:09Lewis Howes?

  Yeah.

• 13:09Jake Paul?

  It was just something we did for fun. Our friends would be like, yo, you're hilarious. Our teachers would be like, oh, I saw that one. That was funny. And and that was like all the encouragement we needed.

• 13:17Lewis Howes?

  Right, so four years of kind of testing and training and just playing for fun.

• 13:21Jake Paul?

  Yeah, exactly.

• 13:22Lewis Howes?

  And then when did things kind of like, you really realize, oh, this is something I actually want to do more? And I can make a living from it, or?

• 13:29Jake Paul?

  Yeah, so, so we were then, fast forward a couple of years, we were, I was a sophomore.

• 13:33Lewis Howes?

  In high school?

• 13:34Jake Paul?

  Yeah, and my, and my brother was a senior. And he just finished like all of his ACTs, SATs. He already had like a full ride to Ohio University. Uh, I finished wrestling season, whatever. And he was like, yo, we should start making videos again. Uh, and posting them online. And I was like, yeah, there's nothing else going on.

• 13:54Lewis Howes?

  Summertime, what else do we do?

• 13:55Jake Paul?

  Exactly. And we picked up a camera again. And now we're a little bit older, you know, a little bit funnier, whatever. Uh, more mature. And we had that skill from the past and started making a couple of videos. And then posting them to YouTube. Same thing, our friends thought we were funny, that was about it. Uh, but then the app Vine comes out. And, uh, jump on that platform the day it comes out. Immediately start making videos, because again, it was like supernatural. Um, and told my brother about it. We're, you know, making these six second videos. And then one day he's like, yo, um, that's, you should be doing a different camera angle than that one.

• 14:40Jake Paul?

  And I was like, dude, like, what are you talking about? I have more followers than you. And I had like a hundred, and he had like fifty. Uh, and that pissed him off. He's the older brother. We're super competitive. And that day, he started like studying Vine and really like taking it seriously. And putting time and effort into these videos because he wanted to get more followers than me. Um, and so I started to see that and like in three days he passed me. Just from like putting that effort in. And then I was like, yo, I need to catch up to him. And so we were in the middle of Ohio. Spending like hours making these six second videos and they were turning out good. Yeah.

• 15:20Jake Paul?

  Um, and it was just the start of Vine. So there, there was like a lot of room to innovate and kind of do whatever you want. And one of the videos that we made one day went viral. Uh, which one was this? We basically hacked Vine. Um, it's, it's a little confusing to explain, but we hacked Vine essentially, which no one had like seen before. Um, and the video, we posted it up and it was like the most success we ever got from a video before. What was the video you were doing that? What was in the video? So my brother like had his phone and at the time you had to like hold the screen on Vine to record. And he dropped his phone, but it kept on recording. So people were like. How'd you do that? Yeah, yeah. And, um.

• 16:04Jake Paul?

  People were just more blown, blew their minds. Yeah, yeah. Yeah. It was like this cool trick. Right, right. And from that he gained 5,000 followers and I gained like 4,000 or something. And we had that taste of like viral success. Like, oh, let's do it more. Exactly. It's like, once you, you, once you start to build that momentum and like, you see what works. You then can build off of that and continue to do what's working. Um, and so, you know, we just invested more time into it and it was like super fun. We were like, wow, we're like Vine famous, whatever. Um, really had no idea what we were getting into. Sure. And, you know, 5,000 followers turned into 50,000, then a hundred thousand, then I remember I was at like 300,000.

• 16:46Jake Paul?

  My brother was at like 600,000 and someone called this up and was like, hey, you know, we'll give you money to, uh, you know, promote our app on your, across your Vine following. And this was when like social media brand deals were like very new. No one knew what to do. Exactly. No one knew how much to charge, whatever. And so he was like, yo, we'll give you like $250. And I was like, yeah. I'm rich. I know. I'm like, I was used to landscaping for $10 an hour. Yeah, mowing lawns and paper routes and stuff. Yeah. Yeah. And so I was, I was stoked. Um, and.

• 17:18Jake Paul?

  Once that happened, I was like, oh, I can make money from this. I'm gonna put even more time and effort into this. And that's how my brother felt too. And we kept on growing and growing. And then I think when it really like dawned upon me that this was like something special,

• 17:33Jake Paul?

  someone from like Texas called and was like, hey, come to Texas. We're doing this like meetup with your fans. Like you can tell your fans to come meet you here. I'll pay you like a thousand dollars to come to this, you know, tour is what they called it. And so I like made a couple vines, told my fans to meet me there. Fly to Texas, uh, which was like an awesome experience. I'd never really like traveled much out of Ohio on my own. And you're 16 at the time. Exactly, 16. And I land in Dallas, drive to the hotel and I pull up to the hotel and there's like 500 girls outside. Screaming. Screaming, Jake, Jake, Jake. You're like, what? I was like, yo, what is this? Like, this is, this is surreal right now.

• 18:17Jake Paul?

  And I, and I recorded it and I sent it to my brother and my parents. And it was kind of like a moment of like, this is tangible, like this, that, that number of like having like 500,000 followers like was no longer just a number. It's like, it almost made sense that there's actually 500,000 people out there. And it was kind of a, a big moment for, I think, all of us.

• 18:44Jake Paul?

  And that's when the vision got bigger and like what this could become got bigger. And I, I started talking to a lot of different people about this and the space was kind of evolving and the, and the pay and stuff started to go up.

• 19:00Jake Paul?

  Bigger brands were wanting to get involved with like social posts. And I also had, was dealing with like the, the, the negative side of things where like kids in my school were like, Oh, you think you're so cool, like you think famous, like whatever.

• 19:13Lewis Howes?

  Really?

• 19:14Jake Paul?

  Yeah, and tha- and that was.

• 19:15Lewis Howes?

  Cause you were still, you were junior at the time or whatever, right? You were gonna be a junior and were a lot of like kids recognizing you and following you that were in your school?

• 19:23Jake Paul?

  Yeah, so like the, the lower classmen would like come up to me in the hallways and like wanna take pictures. Then the upper classmen would be like jealous of that.

• 19:30Lewis Howes?

  Really?

• 19:31Jake Paul?

  And like they all would like, you know, go against me. Uh, and I would actually, i- it even like affected wrestling. So like I would go into wrestling tournaments and like when I walked in the gym, like everyone would look at me.

• 19:42Lewis Howes?

  Shut up.

• 19:42Jake Paul?

  Yeah, and like Vine, this was when like Vine was like blowing up and so like everyone had it. Um.

• 19:49Lewis Howes?

  And they were all posting about you and this and that.

• 19:51Jake Paul?

  Yeah, and like tha- then you'd have the haters. I, I lost like my junior year, I lost like six matches and all of them were on Vine. Like.

• 19:59Lewis Howes?

  No way.

• 19:59Jake Paul?

  All of them were on Vine.

• 20:00Lewis Howes?

  Jake sucks.

• 20:01Jake Paul?

  Yeah, yeah.

• 20:01Lewis Howes?

  Oh my god.

• 20:02Jake Paul?

  Jake Paul losing, Jake Paul getting like his ass beat, whatever.

• 20:05Lewis Howes?

  No way.

• 20:06Jake Paul?

  So.

• 20:07Lewis Howes?

  That sucks.

• 20:07Jake Paul?

  Yeah, that was like a.

• 20:09Lewis Howes?

  Did you make it to state?

• 20:10Jake Paul?

  No, I was so close. Uh, I was like one, one match away.

• 20:14Lewis Howes?

  Oh man.

• 20:15Jake Paul?

  Like district.

• 20:16Lewis Howes?

  Ohio wrestling is tough.

• 20:17Jake Paul?

  It's tough. Yeah, division one.

• 20:19Lewis Howes?

  And your, your size was probably like the toughest class.

• 20:21Jake Paul?

  One fifty-two, I was like right in the middle, yeah.

• 20:23Lewis Howes?

  Really tough, man.

• 20:24Jake Paul?

  Yeah. My senior year though, I, I wish I could have gotten my, gone in my senior year, but yeah, we had like St. Ed's in our division and like all that.

• 20:32Lewis Howes?

  Beasts.

• 20:32Jake Paul?

  Yeah.

• 20:33Lewis Howes?

  Yeah. That's crazy, man. So all these kids started to recognize you in school. Kids hated you, kids loved you and you know, you started doing these meetups. I remember seeing, I think it was a Vine or something on, on video of Logan when he was at Ohio University, he posted a video where he did like a meetup and there was like a thousand kids there or something at his school. He was like, yo, this is crazy. And he said something about it and I was like, this has gotta be interesting if you're in school and your classmates know you that well. But you're not like. A celebrity on TV yet, but you're almost more famous to that.

• 21:04Jake Paul?

  Yeah, it was it was a weird dynamic.

• 21:07Lewis Howes?

  Yeah, it's really weird.

• 21:08Jake Paul?

  And it was like the kids that I grew up with were like hating on me, but then like I would go home and like all I'd be getting is like love on my phone. Um, so it was a little bit tough to deal with and like my mom would like call up their moms and be like, your son is like yelling at me, my son and like saying he's this and that. Uh, so it was it was definitely an interesting like a process to go through, but you know, what I started to to realize is that the city that I lived in particularly like, I don't know about the rest of Ohio, but it was kind of like this bubble of like, there's a certain way to do things. And if you break, if you like go out of that mold, you get hated on.

• 21:48Lewis Howes?

  That's true. If you leave the bubble, if you strive for more, sometimes people don't like that, right?

• 21:53Jake Paul?

  Exactly. And they try to pull you back into the bubble. Uh, but then kind of when I started to realize like, okay, like Coca-Cola is hitting me up. Like these fans in Texas, like I went to Los Angeles and and met a couple of people and like, they were on such a different level than me still. Uh, and I realized like, there, I realized this bubble and I realized I can think so much bigger than this and uh, my brother and I would talk about it all the time. And so we realized, okay, we, if we want to pursue this and like turn it into something and keep on growing this, like we need to be in Los Angeles. And grow and dive into the entertainment space and make this more than just like social media.

• 22:37Lewis Howes?

  Um, cause now you were getting relationships with other influencers who are probably living here and talking about the opportunities. I'm assuming you were doing, you know, collabed with people, right?

• 22:45Jake Paul?

  Exactly. Yeah. And we, and like you said, we would talk to the influencers here and they'd be like, hey.

• 22:49Lewis Howes?

  You gotta be in LA, yeah.

• 22:50Jake Paul?

  You gotta be in LA, like this happens, this happens, you'll meet this person, you know, uh, they can hook you up with more brand deals, you know, if you're, if you're going to be doing like movie promotions, you're going to have to be here anyways, if you want to act, blah, blah, blah. Um, and we, we were like, okay, we got to move to Los Angeles.

• 23:08Lewis Howes?

  And you're what, a senior now or what?

• 23:10Jake Paul?

  I wasn't even a senior. No, no, I was like just finishing my wrestling season, junior year.

• 23:14Lewis Howes?

  Wow.

• 23:14Jake Paul?

  Um, and. My parents were like, okay, like. They want you to go to college and they were like. Yeah. What were they saying about this? They, I mean, they understood it thankfully, but my grades like weren't that good. And because I I was spending all the time like making the vines and wrestling. And my parents were like, you need to get good grades if you want to go to Los Angeles. And I was like, you don't understand, like, you don't, you don't get it. I'm not gonna get good grades because if I focus on that, then I'm gonna be taken away from like what's actually working and making me money right now. Um, and my brother was like, kind of in the same boat in college and he was like, this is, this is almost pointless.

• 23:53Jake Paul?

  My teachers, my teachers were being negative towards me. Like I even had one teacher say like, um, like, what are you gonna do in Vine Dyes? And like, just dogging on me in front of like the whole class. And I was like, this is a negative environment and like, not helping me at all. Um, so I basically like, tried to convince my parents every day. And I think in the back of their minds. Every day you're saying something to them. Yeah. And I think in the back of their minds, they knew that like I was gonna go because like my mind was set on it. At eighteen, you're like, I'm out either way. You just support me or. You're gonna support me now and like, I'm gonna do it when I'm eighteen regardless. And then like, you know, it'll be, it'll be a bad relationship. There'll be some tension. Either you help me get there or peace out and I'll never come back type of thing. Yeah.

• 24:36Jake Paul?

  Yeah. Um, and I think they knew that. They were just like, wanted me to get good grades. And then Logan, Logan, what happened with him? He left after his freshman year or? Yeah. So we both, um, I was transitioning into online school towards the end of my junior year. So you didn't go to senior year? No. You left school? Yeah. After the junior year, you were like, peace out. I left like five days early and. Before the first day of class. Oh, you left five days early of junior year? Yeah, junior year. You didn't finish? No, I didn't even like technically finish. I did like my last exam and I actually, I actually like remember, um. This is funny. I don't think people know this, but I remember walking out of the classroom.

• 25:19Jake Paul?

  And like kind of the whole school knew that I was moving to Los Angeles and there's a lot of stigma around it being like, oh, we'll see you back here when you fail, blah, blah, blah. And so I remember like walking out on the last day. And like, I walked through this lunch, um, and like, almost the whole school was in there and everyone was just staring at me and I just like was looking right out the doors. And like, from that day on, I told myself I would never go back to that school just because like of how much of a negative environment it was unless I was in a Rolls Royce. Um, so since that day, I walked out of those doors, got in my car and left. Um, and I haven't been back since. Um, and I'm only gonna go back if I'm in a Rolls Royce. I don't know why, but.

• 26:02Lewis Howes?

  That's just what you thought of at the moment?

• 26:03Jake Paul?

  Exactly.

• 26:04Lewis Howes?

  Wow, man.

• 26:05Jake Paul?

  Um, and so, yeah, basically moved to Los Angeles. My brother dropped out of high school, left.

• 26:11Lewis Howes?

  College, right?

• 26:12Jake Paul?

  Oh, yeah, college. Um.

• 26:14Lewis Howes?

  So he didn't finish his freshman year?

• 26:15Jake Paul?

  He finished.

• 26:16Lewis Howes?

  His freshman year he finished and then left college?

• 26:18Jake Paul?

  Yeah, he left the full ride.

• 26:20Lewis Howes?

  Full academic ride?

• 26:21Jake Paul?

  Yeah, full academic ride.

• 26:22Lewis Howes?

  Logan's that smart, huh?

• 26:23Jake Paul?

  Yeah.

• 26:24Lewis Howes?

  Wow.

• 26:24Jake Paul?

  Um, to move to Los Angeles and, uh, I flew there. He drove his car out there and.

• 26:33Lewis Howes?

  Oh, my gosh.

• 26:34Jake Paul?

  Basically got over into like West Hollywood.

• 26:38Lewis Howes?

  Mm hmm.

• 26:38Jake Paul?

  Uh.

• 26:38Lewis Howes?

  Did you guys live together at the beginning?

• 26:40Jake Paul?

  Yeah, we lived together.

• 26:41Lewis Howes?

  Amazing.

• 26:41Jake Paul?

  Um, and I think I, I'm, was I seventeen at this time? I think I was seventeen. Yeah, I think I was seventeen. Um, and we lived together, moved in, super excited, like, you know, we're in the big city. Um, and we got all of our stuff settled in and we kind of like sat down and we were like, okay, yeah, now what do we do?

• 27:03Lewis Howes?

  Wow.

• 27:04Jake Paul?

  Uh.

• 27:04Lewis Howes?

  And were you making enough money to pay for your own rent? Were your parents helping out with that? What like, what was that situation?

• 27:09Jake Paul?

  It was all like our own money.

• 27:11Lewis Howes?

  So you were making enough then? You were making whatever, five, 10 grand a month or something or not even or kind of like combined?

• 27:17Jake Paul?

  Yeah, it was probably like, I was probably making like eight grand a month and like, my bro was probably making like a little bit more than that.

• 27:23Lewis Howes?

  Yeah.

• 27:23Jake Paul?

  Um, but it was growing exponentially like every month and, um.

• 27:29Jake Paul?

  The rent was like expensive and we had to buy our own furniture and um Ubers and all that stuff. And so we grew, we had to grow up like really fast uh doing my. Your parents weren't here, you're living on your own. Exactly, like cleaning dishes, doing laundry, like all of the stuff that you don't think about. You'll do it till after you're done with college. Exactly. And it, and it sort of all added up and. Wow. Uh, the first kind of like two to three months in Los Angeles were like meeting people, like mingling, not really knowing what to do. But we, we went there and in my mind, I knew I wanted to like continue to do social media and build that.

• 28:12Jake Paul?

  But use the social media to act and to do business. Um, and I didn't necessarily like know what that meant. When I was like getting into it. You wanted to be an actor. Yeah. Why? I just loved being in front of camera and creating and then like watching myself afterwards and being like, okay, how can I, how can I play that scene better? How, how can I like, you know, create something more, even more entertaining? Um, and yeah, basically just like. Saw my inspiration was like Leonardo DiCaprio and I saw like what he did and I just wa- wanted to like follow that, that same route. And a lot, like almost all of the social media kids were like thinking the same thing.

• 28:57Jake Paul?

  They're like, we're all gonna act, we're all gonna. We're gonna be on Disney, we're gonna be on this TV show, this movies. Exactly. Um, and my brother and I were like, okay, how do we set ourselves apart? You know, we already kind of have our foot in the door with the following because like the casting directors, the producers. Want to get traction to their. Their project. Yeah, yeah. Um. So you could promote it and say, hey, we'll, we'll get all our fans to watch this. Exactly. Cause at the end of the day, Hollywood's a business and if I have 10 million people going to a film, like that's money for them. Um, but I knew there's, you know, a hundred fifty social media kids that were trying to do this. So I was like. Differentiate, yeah. I was like, yo, I need to, I need to get the talent. I need to like improv class. I need to uh acting.

• 29:42Jake Paul?

  I need to go to acting class and really like hone this skill and audition a lot of times and fail a lot of times. Uh, before I can like walk into the room, nails and nail something like really good. Uh, cause I knew the following would help me get into the doors. But.

• 29:59Lewis Howes?

  So you started doing uh these classes right away then you started doing improv.

• 30:04Jake Paul?

  Yeah, but I I started doing improv and like acting classes like almost every day and started like honing the skill and I and when I dove into it like I didn't realize how hard it was. It was very difficult and it's so different than than social media and I realized that like on social media I was at the top of my game. In acting, I was literally at the bottom of the.

• 30:27Lewis Howes?

  The worst.

• 30:28Jake Paul?

  Yeah, and like I just remember like my acting teacher who's like your typical like Hollywood acting teacher like yelling at me like.

• 30:35Lewis Howes?

  Really?

• 30:36Jake Paul?

  You suck blah blah like do this, do this like no, no, no redo redo like.

• 30:40Lewis Howes?

  In front of a group of people.

• 30:41Jake Paul?

  In front of a group of people, exactly.

• 30:43Lewis Howes?

  Oh, it's the worst.

• 30:44Jake Paul?

  Um, and I was like the youngest person in the class and like uh it was definitely a learning experience, but I got so much better from it. And and through that I like learned the craft and and learned the basics and then from there like started to grow. Um, and and I'm still doing that like till this day, uh but at least I was like on my path, you know? And um started auditioning here and there eventually uh booked a couple of roles. I did like YouTube Red, one of YouTube Reds like first movies. A Fox Digital movie um and then.

• 31:19Lewis Howes?

  Smaller roles, I'm assuming or?

• 31:21Jake Paul?

  Yeah, the one was smaller and the one was like more of a lead role. Uh which like being on set and like having that experience.

• 31:28Lewis Howes?

  Priceless.

• 31:28Jake Paul?

  Yeah, it's priceless and I and it was like so beneficial in the long run because you see how the acting classes then apply in real life because. Uh you know, you're on set, you're kind of just chilling, then it's like makeup, wardrobe, hear your lines, stand here, go. And it's like that fast and before you know it, you're like, oh, my God, like I'm in front of camera like they're about to roll and then everything's on you like fifty people. And you have to like nail your lines and nail your take um so. How did you do? Did you ever mess up a bunch when you were like, when it was rolling on you? Or were you pretty prepared? I was pretty, yeah, no, I was pretty prepared. Cause I was like, yo, this is my first thing, like, I, uh, You gotta be ready. I was nervous though. I can imagine. I was really nervous. Did you have to do a lot of takes or did you kinda get your groove? How did that work?

• 32:13Jake Paul?

  I kinda got the groove. I think the first couple of takes, I was like nervous and it wasn't just like a solo scene or whatever. Right, right. So, uh, there was like other actors messing up. Oh, that's nice. But then I would like mess up one and then we found the rhythm. But, uh, after the first kinda scene, the nervousness went away and I got comfortable with the director and the crew and, um. And then you landed your own show, right? With Disney? Yeah, so all those kind of like built up, well, before, before Disney, uh, we, my brother and I kinda had this attitude like, why, why are we waiting for other people to cast us?

• 32:55Jake Paul?

  Um, when we know, we know we're talented. We, we wanna showcase our skills. Um, why not like write a movie? And I think, I don't know if you talked about this. A little bit, but go ahead, yeah. So like, we, we, uh, sat down and we're like, okay, let's write a movie. And went into that process, learned a lot about writing from that. Um, finished the project and, uh, then went to go like raise funds for it. And like, we had no idea what we were doing, uh, but we like paired with some, some awesome people and, um, eventually we had, uh, Ron Berkel and Jonathan Ornstein fund the movie. And like, we got to see like our vision come to life and now it's like fully shot.

• 33:40Jake Paul?

  Uh, and edited and should be coming out like this, this year sometime. Uh, and it's called like Airplane Mode and we have like all of our social media friends in it. Um, but that was like the idea, like, yo, we could, we could do this on our own because we have the built-in audience, um. And I think we'll see, we'll start to see like a lot more of that in the future. And like, I know we wanna continue to, to do our own projects as well as be in these like traditional films, but. Yeah, I actually could, well, leading to your next one, I actually couldn't be in that movie because it's like rated R. And I, yeah, and I booked the Disney show.

• 34:17Lewis Howes?

  You couldn't be in airplane mode.

• 34:18Jake Paul?

  I couldn't be in it.

• 34:19Lewis Howes?

  Cause it's rated R? Cause you're under eighteen or what?

• 34:21Jake Paul?

  Cause.

• 34:22Lewis Howes?

  How's that work?

• 34:22Jake Paul?

  Cause I, I booked the Disney show bef- uh, like wa- right before they're about to start shooting. I was like, I can't pass up this opportunity.

• 34:29Lewis Howes?

  So because you're on a Disney show, you can't be on a rated R movie?

• 34:32Jake Paul?

  Well, yeah, i- i- it's pretty, I mean, there's like a gray line.

• 34:36Lewis Howes?

  Sure.

• 34:36Jake Paul?

  But the script was like, it was pretty vulgar and they were like, uh, we, we can't really have you in this, um.

• 34:42Lewis Howes?

  But you, so you didn't wanna pass up on Disney?

• 34:44Jake Paul?

  Of course, yeah, and no, definitely not, um, and.

• 34:50Jake Paul?

  That like whole process of, you know, auditioning to be on Disney was like a whole nother level of like competition because there's. So many kids and like so many different rounds of auditioning.

• 35:01Lewis Howes?

  How many kids were there? How many rounds?

• 35:03Jake Paul?

  I think it, I mean, I think at the start, there was like ten, but that was like after it was like narrowed down. Uh, so I don't know what the initial like search was, but.

• 35:12Lewis Howes?

  Might've been hundreds in the beginning and then it got down to like ten finalists and then you did a certain amount of rounds. Was it like a month of rounds or was it a couple of weeks?

• 35:19Jake Paul?

  It was like two to three weeks, um, and they would like have you test with like the other actors and. You know, figure out like who is vibing the best and I remember just like seeing the character and I immediately like understood who he was. Um, and when I went to go do my first test with the girls who were already casted as like the two lead roles. Um, I walk into this room and there was like a giant table and like just fifteen. Like executive looking people, like just staring at me.

• 35:54Lewis Howes?

  With suits and you're like.

• 35:55Jake Paul?

  Yeah, and I like walk in, I'm like, hey, like what's up guys? Like trying to like crack the, or like break the ice and, um. We went into the test.

• 36:04Lewis Howes?

  Were you nervous, intimidated?

• 36:05Jake Paul?

  Very nervous, I was very nervous, but I was, I practiced so much, I had my lines like perfectly memorized, I knew exactly like. You know, the arcs I was gonna take throughout the scene, um, and. Like halfway through the scene, I was like playing it so good that the girls I was testing with started laughing. They like broke character because I was like making them laugh so hard. You were too good. And and yeah, the executives were laughing too. And sort of after that one, like I came home and my brother was like, how did it go? And I was like, yo, I I know I got the role. I know I got the role. Uh, and I kind of just like had that that mindset of like, yo, like I I killed that one. I just got to keep on killing it and eventually got the role. Wow.

• 36:50Jake Paul?

  Um, but it was an awesome process and that was probably like one of the the biggest moments of my career. Getting the call like, hey, like you booked this Disney Channel show. Uh, it was very, very surreal. Um. It's crazy. That's like winning the state championship, national championship. Exactly. And and I knew that, um, I had to, you know, break into traditional media somehow in in some way. And if I was one of the first influencers to do so, then that would set me up for success in the future. Uh, just because like having that experience under my belt, which is like

• 37:31Jake Paul?

  the the Disney, it's like a powerhouse and brand and the their connections and they own Marvel and ABC. Um, I was like, okay, this is the right place to be at. And the experience I gained from like just the first season of being on Bizarre Vark was massive, like shooting 21 episodes, like I could memorize pages of lines in like minutes. Really? And blocking and four cameras pointed at me and like I basically throughout that process, I lost like all the nervousness I had as an actor. I completely like broke out of my shell, um, which takes, uh, sometimes it takes like a lot of actors

• 38:14Jake Paul?

  a long time to get there. And then once they get there, they're like, they they're some of the best actors that we see today. Wow. Um.

• 38:22Jake Paul?

  But yeah, I mean, it was it was such a huge moment to to be able to have like a series regular job, something steady as an actor.

• 38:31Lewis Howes?

  Yeah.

• 38:32Jake Paul?

  Um.

• 38:32Lewis Howes?

  And again, you're differentiating yourself from all the other big social media influencers who have maybe they have 10 million followers, but they don't have mainstream credibility. They don't have something consistent. They're schlepping like uh sweet tea or whatever it is or like, you know, like vitamins online.

• 38:47Jake Paul?

  Yeah.

• 38:47Lewis Howes?

  To like continue to make money.

• 38:48Jake Paul?

  Yep.

• 38:49Lewis Howes?

  Cause they've got this audience, but they don't know how to build a business. They don't know how to build their own brand and traditional media around it. Maybe they're getting a few press hits or some articles or features, but they're not doing something like this, like a show, a movie.

• 39:01Jake Paul?

  Exactly.

• 39:02Lewis Howes?

  Bigger brand deals the way you are, which is interesting.

• 39:04Jake Paul?

  Exactly. And and one thing that I noticed um after like we finished filming or after the show started airing. A demographic that never previously came up to me in public started coming up to me. And it was an audience that was like five, six, seven years old.

• 39:22Lewis Howes?

  Shut up.

• 39:22Jake Paul?

  That didn't even have cell phones. And so that was like.

• 39:25Lewis Howes?

  You're getting five year olds come up to you?

• 39:27Jake Paul?

  Yeah. And and this was like.

• 39:28Lewis Howes?

  What's your name on the show?

• 39:30Jake Paul?

  Uh Dirk.

• 39:31Lewis Howes?

  Dirk. So they say you're Dirk?

• 39:32Jake Paul?

  They don't even know Jake. They don't even know Jake. Yeah, they say Dirk, oh my God, uh like you're on Bizarre Vark and they don't even have cell phones.

• 39:40Lewis Howes?

  Wow.

• 39:40Jake Paul?

  And that's that. And that moment I realized, okay, this decision to like spend a ton of time on making the show was so worth it uh because I'm building into that audience who like eventually will have phones, who can eventually follow me on social media.

• 39:56Lewis Howes?

  Wow.

• 39:56Jake Paul?

  And while I'm building out this like social media demographic. And so to me, it was all worth it when that started to happen.

• 40:03Lewis Howes?

  Cause you're probably not making as much money as you could be on other things from the show. I'm sure it's making good money, but it's not like as big as a big brand deal could be for you just for one video.

• 40:12Jake Paul?

  Of course.

• 40:12Lewis Howes?

  Right?

• 40:13Jake Paul?

  Yeah, no, you're right.

• 40:13Lewis Howes?

  And so you're almost sacrificing a certain area of your your, you know, finances and your business to have a huge upside later. You're delaying the gratification.

• 40:23Jake Paul?

  A hundred percent.

• 40:23Lewis Howes?

  By reaching an audience again that really can't do much for you right now, but but also tying yourself to Disney brand and saying you're an actor on Disney is massive.

• 40:32Jake Paul?

  Yeah. And and that was then that was like the thought around it like. I'm gonna need to invest the the time now and this is gonna pay off later and the the hustle on everything else is gonna have to increase because uh like even now I'm gonna have to vlog every day while on set every day. Uh so

• 40:52Lewis Howes?

  Wow.

• 40:53Jake Paul?

  It's gonna, it's a lot.

• 40:54Lewis Howes?

  How do you organize, you know, when I was nineteen, I was, I couldn't even get to class, you know, and all I was doing was focusing on football and I don't know, like what I was gonna eat that day, like how are you as a nineteen, you're twenty now, right?

• 41:06Jake Paul?

  Yeah.

• 41:06Lewis Howes?

  How are you as a twenty year old organizing your day? Your finances, your life, thinking about acting, businesses that we haven't even talked about, building your content every day, like you're doing so much every day, how does someone at twenty, when a lot of people are listening at thirty, forty, fifty, are struggling with organizing their day, how are you able to do that?

• 41:26Jake Paul?

  The number one thing, two words, time management.

• 41:29Lewis Howes?

  And how are you like thinking about that and and what did you, how have you learned how to do this?

• 41:35Jake Paul?

  So as as like my day started to fill up to the point where like I couldn't do anything else in the day, I had to just go to sleep. I was like, how do I prioritize this? Um, and I studied a lot about about time management and like prioritizing the the things that you need to get done on a day to day basis, what's what's more important, like you sitting on your phone and like texting people back right away or getting your video done and and to the editor and being on set and memorizing your lines and taking this specific meeting. Um, and I then invested money to hire employees to like an assistant

• 42:17Jake Paul?

  uh who can basically do a lot of these like small tasks for me that I don't necessarily need to be doing unless I have to be there, I'm not gonna do it. Um, and she's like scheduling my day and uh, you know, breaking down things as much as possible and the biggest thing I can say is like habit, the power of like habit and like doing things consistently, you know, waking up at this time, starting your video at this time, having your weekly meeting on Monday at at at ten with all of your employees so so that you know you're gonna have to, you know, get a different piece of content for that day because you're not gonna have as much time to film and

• 43:00Jake Paul?

  um, kind of just like knowing all of these things, but a lot goes into it and you really If like my saying is you gotta want it and I think that's like the number one thing is like you gotta want it like There's so much time in a day when I like pause and stop all of these things I'm like So bored and like the time like this uh so I think I really started to realize like How much time there was in a day and you gotta want it and cut out all the uh Non the the the stuff that doesn't matter um even like A lot of influencers in particularly like They wanna go out to eat for every single meal

• 43:42Jake Paul?

  Breakfast go to a breakfast spot lunch go to lunch spot dinner go to a dinner spot that right there is like each of those activities is two hours I'm like yo I'm just gonna like have I'm just gonna get a personal chef and like have meal plans and Uh microwave the stuff cook it up it's healthy quick done so like little things like that uh you have to think about

• 44:00Lewis Howes?

  They are taking a lot of meetings aren't they just like lunch and dinner meetings or just hanging with friends during breakfast

• 44:05Jake Paul?

  A lot of it is just like hanging out

• 44:06Lewis Howes?

  Yeah it's hanging

• 44:07Jake Paul?

  Yeah

• 44:08Lewis Howes?

  It is six hours a day of just like eating

• 44:10Jake Paul?

  Exactly

• 44:11Lewis Howes?

  And going to somewhere yeah

• 44:12Jake Paul?

  Yeah

• 44:13Lewis Howes?

  Amazing man do you do you study anyone who does this are you reading books are you how are you learning these things

• 44:20Jake Paul?

  Um I forget the guy's name yeah I was I was studying it um What's his name Lee Clark Lee Clark Lee something I don't know he he has a program called like thrive fifteen but

• 44:31Lewis Howes?

  Oh yeah

• 44:31Jake Paul?

  Have you heard of that

• 44:32Lewis Howes?

  Heard of that yeah

• 44:32Jake Paul?

  So um I watched a couple of videos on there

• 44:36Lewis Howes?

  Yep

• 44:36Jake Paul?

  That really like talked about how um

• 44:39Lewis Howes?

  Time management and all these things setting up your day

• 44:41Jake Paul?

  Exactly and and The way I think about it is like yeah I'm doing all of these things but like Peo- people are doing more

• 44:50Lewis Howes?

  Yeah

• 44:51Jake Paul?

  Like there's celebrities doing more So how can I do more uh there's business people who are doing more like I just think about The CEO of Uber or

• 45:03Lewis Howes?

  Yeah.

• 45:03Jake Paul?

  Snapchat like imagine how much stuff is on their to do list um and they have to prioritize it.

• 45:10Lewis Howes?

  Mm hmm.

• 45:10Jake Paul?

  Um and so I think about it in the same way as much as possible.

• 45:14Lewis Howes?

  Five years ago, before you got into all this stuff, did you imagine you'd be here right now?

• 45:20Jake Paul?

  No.

• 45:21Lewis Howes?

  What did you think you'd be doing like finishing school and going to college and you know, have a girlfriend or what was your vision then?

• 45:27Jake Paul?

  My vision then, uh, I was actually training, uh, I was starting to train to become a Navy SEAL.

• 45:34Lewis Howes?

  Really?

• 45:34Jake Paul?

  Yeah.

• 45:35Lewis Howes?

  It's typical Ohio, you know, it's like.

• 45:37Jake Paul?

  Of course. No, I was like, I, I didn't know what I wanted to do.

• 45:41Lewis Howes?

  Right.

• 45:42Jake Paul?

  Um, my grades weren't that good, um, but I was athletic, I knew how to work hard and I was smart, I just didn't ever like apply myself. Um, and so started and like the Navy SEALs, like everything that I loved, uh, like competition, mental toughness.

• 45:59Lewis Howes?

  Brotherhood.

• 46:00Jake Paul?

  Yeah, exactly. Um, and so I was like, fell in love with that and started putting in a lot of effort into like figuring out how I was gonna do that. Uh, and I mean, it's still something I wanna do, but, but, uh.

• 46:13Lewis Howes?

  Maybe you can play Navy SEAL on a movie.

• 46:15Jake Paul?

  Exactly. That's the great thing about Hollywood is like you can do everything.

• 46:20Lewis Howes?

  Yeah.

• 46:20Jake Paul?

  Um.

• 46:21Lewis Howes?

  So you're on that track and then these things kind of unfold. When you started to get the traction, did you realize like, oh, I wanna be like this influencer person and, and this is what I'm gonna do now, or did you think you'd be this big?

• 46:35Jake Paul?

  I don't think so. I think, I think part of where we found success is not thinking too much.

• 46:42Lewis Howes?

  Yeah.

• 46:42Jake Paul?

  Which is like, I think a lot of people overthink like, okay, I need to do this, this and this and, uh, you know, it's super hard to become an actor, so I'm not even gonna try. We didn't know how hard it was, but we just like went for it. I think that's like part of where we found success or like, we didn't know, you know, exactly, you know, the formulas for creating like the best videos online at this point, like we were still young and like green, but we just went for it and posted content.

• 47:08Lewis Howes?

  Yeah.

• 47:09Jake Paul?

  Um, and I.

• 47:12Jake Paul?

  I think as I, you know, started to progress, I sort of like was learning a lot and and then started to see like where this could go. Um, but definitely from the start, I was like, there was kind of just like um growing followers and like making money from it.

• 47:28Lewis Howes?

  Right.

• 47:28Jake Paul?

  Um. Eventually, uh, I realized I needed to have like a vision.

• 47:34Lewis Howes?

  Yeah, yeah. And what is the vision now?

• 47:37Jake Paul?

  Vision now, I uh, I like to think of myself as like a young Ashton Kutcher, like the modern young Ashton Kutcher, where like he takes his um, you know, acting presence and grows that becomes like, you know, a huge star, but is also on the business side of things and the and the tech side of things and is an investor and you know, if Ashton doesn't want to act, he doesn't have to. Um, and I think a lot of actors are trying to like take that route now, but they don't know how to do it. Like they're maybe just good at acting. Um, but the spin on it is like now there's a social media element involved and

• 48:19Jake Paul?

  um, the acting space is a little bit different and like the going, getting to the top is no one's really done it in like today's space now. So there's not like a paved set path.

• 48:30Lewis Howes?

  Right.

• 48:30Jake Paul?

  Um, but yeah, like I, I want to have this big presence in in the world and be able to um, you know, launch different businesses and and products and and charities and and give back to the fans and um

• 48:50Jake Paul?

  just have fun along the way. I think one of my like very specific goals is I'd like to be like a superhero or supervillain in like a huge action movie.

• 48:58Lewis Howes?

  Like Marvel.

• 48:59Jake Paul?

  Yeah.

• 49:00Lewis Howes?

  That's sweet.

• 49:00Jake Paul?

  Yeah.

• 49:01Lewis Howes?

  The Green Goblin.

• 49:02Jake Paul?

  I like, I, I want to play like a, uh, like the Joker or something like that, like a hard role.

• 49:08Lewis Howes?

  That's really hard.

• 49:09Jake Paul?

  Yeah.

• 49:09Lewis Howes?

  I could see that. Huh. That's cool, man. I'd see as the uh, the young Ashton Kutcher for sure. I mean, that guy's really paved out an incredible career for himself, great brand, and he's, you know, invested in multiple, you know, companies as well. I'm an investor in one of the companies he's an investor in. And uh, it's been incredible to see what he's done. I don't know him personally, but he's always impressed me, so.

• 49:30Jake Paul?

  Yeah, no, same.

• 49:31Lewis Howes?

  He could do that. I mean, hey, that's great vision, man.

• 49:34Jake Paul?

  Thank you.

• 49:34Lewis Howes?

  That's awesome. And so you're, it's what's fascinating now is you're 20 years old and you've got. You've started a couple of companies already and you have this thing called Team Ten, is that correct?

• 49:45Jake Paul?

  Yeah.

• 49:46Lewis Howes?

  And what is Team Ten and what was the vision for creating this?

• 49:49Jake Paul?

  So, sort of right when I, backtracking, like before the acting stuff, like that's one side of me. Social media side's one side. The business side is like, I was sitting here in LA, I was like, how do I become bigger than just myself? Um, or how do I create like an empire? Uh, and I asked myself, and like a lot, a couple of my mentors were like,

• 50:15Jake Paul?

  think of how you can create money while you're sleeping, like mailbox money, where like you're just getting checks. Um, for not doing anything necessarily. And I started to think of how this would be applicable. And I was like studying the entertainment space and I saw what Dr. Dre did. Uh, where he was a big artist himself, he had a skill set. And he would find people with the potential to be like him. He would teach them that skill set, help them like cultivate it and then put them in front of his audience. Uh, and from that they would blow up. Outcomes Eminem, 50 Cent, Snoop Dogg, Tupac. And he starts to create this network and Dr. Dre becomes bigger than himself.

• 50:59Jake Paul?

  But then what he did that was special was like, takes that network of influential people that he's very close with. And puts a pair of headphones on him. And then that's his billion dollar exit. And so I was like, okay, is this same model applicable in social media? Uh, can I find someone else? Who has potential, small following and make them massive online. Um, and so I put it to the test and it immediately worked. I found these kids, they had like 30,000 followers at the time. And uh.

• 51:37Lewis Howes?

  Like brothers or?

• 51:38Jake Paul?

  They're brothers, they're twins, yeah, and and. Brought them out to Los Angeles for like a month. Started making videos with them. Taught them like, you know, little tips and tricks to add to their content. Taught them like how to post across the different platforms, like all the little things that go into it. And I put them in front of my audience. And they were young, good looking and good at making videos. So they immediately went from like thirty thousand followers, like five hundred thousand. In a matter of weeks.

• 52:04Lewis Howes?

  Wow.

• 52:05Jake Paul?

  And so I was like, okay, this worked.

• 52:07Lewis Howes?

  What are they at now?

• 52:08Jake Paul?

  Now they're at like fifteen million.

• 52:10Lewis Howes?

  What?

• 52:11Jake Paul?

  Yeah.

• 52:11Lewis Howes?

  On one channel or on all channels?

• 52:12Jake Paul?

  Just all their channels combined.

• 52:13Lewis Howes?

  Wow.

• 52:14Jake Paul?

  Yeah. Uh, but at the time, it was kind of just like a test and. Uh. I was seeing if it would work. So, and I was still seventeen at the time.

• 52:25Lewis Howes?

  It's crazy.

• 52:25Jake Paul?

  But. A couple of months later, I turned eighteen. I was like, okay, I'm gonna turn this into a business. Get lawyers to have, draft up contracts and um. Create, incorporate and start signing people to what I call. A social media label. Um. And. A lot of people are like, oh, this is like an agency where you're like signing talent or you're, oh, you're a manager. Um, but the difference is like, we're like a family and when we're a team and. Um. We're incubating talent and taking like a percentage of their careers for like. Longer periods of time, excuse me. And that's why I call it a label because it's like.

• 53:05Jake Paul?

  More involved on like sort of everything that's happening, more investing time, money into these people to launch them from the start. Um, and they're helping us with all of our businesses, like. Free promotion here, they grow our next influencer. Um, and so it's like a family and that's where the name team came from. So like we're, I'm gonna create a team that like. Sticks together in social media and rises to the top because one thing that I saw is that like influencers were. Too competitive and they weren't like helping each other.

• 53:32Lewis Howes?

  Yeah.

• 53:33Jake Paul?

  I was like, this is dumb. Everyone can gain from this. I'm gonna create the organization to do this and so. Found this girl, uh. I knew her from Ohio, actually. Yeah, and and she, uh.

• 53:47Jake Paul?

  Basically was working at, she was working at Panera Bread and

• 53:51Lewis Howes?

  Good old Panera.

• 53:52Jake Paul?

  Yeah, I love Panera, yo. Um, but basically she's like, I want a model and like moved to Los Angeles and I was like, oh, like you actually could like, she's a good looking girl, funny, good personality. And I was like, okay, I'm gonna, you're gonna be like the first person that I'm gonna sign to team ten.

• 54:10Lewis Howes?

  And she had how many followers?

• 54:11Jake Paul?

  She had two thousand.

• 54:13Lewis Howes?

  On Instagram or something?

• 54:14Jake Paul?

  Instagram only, yeah. And like, didn't do any other platforms, didn't even like make content. She was just like, her friends following her. Um, and so brought her under the wing and uh, she started to grow insane, same thing, like two thousand to like a couple hundred thousand in a matter of time. And now she's at like seven million and

• 54:35Lewis Howes?

  What?

• 54:35Jake Paul?

  Yeah.

• 54:36Lewis Howes?

  This is like two years or something or?

• 54:37Jake Paul?

  This isn't like a year.

• 54:39Lewis Howes?

  Wow.

• 54:39Jake Paul?

  Yeah. Um, and so

• 54:41Lewis Howes?

  And she lived, and you guys have a house, right?

• 54:43Jake Paul?

  Yeah.

• 54:44Lewis Howes?

  We all live together?

• 54:45Jake Paul?

  Yes, we, we have a house and

• 54:47Lewis Howes?

  Ten of you live with a house or what?

• 54:49Jake Paul?

  There's, um, I mean, it depends what day it is, honestly, but there's like people in and out all the time, but definitely a lot of people. And the idea of is that, the idea of that is like, everyone's there creating content and collaborating with each other. So awesome content comes from it. But then we can just take a new piece of talent and plug them into the system.

• 55:07Lewis Howes?

  And blow them up?

• 55:08Jake Paul?

  Exactly.

• 55:09Lewis Howes?

  Wow. And you're, you're getting brand deals for these individuals too? You're doing, you're helping kind of their content strategy or what are you doing for them?

• 55:17Jake Paul?

  Yeah. So, um, content strategy, we help them identify editors if they want them. Um, promotion, brand deals, uh, introductions to like other businesses in the social media space, like help them maybe get signed to an MCN. Um, and then even like wanting them to transition into traditional media. So like, I've gotten a couple of them onto the Disney show and like giving them credibility there. Um,

• 55:46Lewis Howes?

  Wow.

• 55:47Jake Paul?

  And it's kind of, there's, there's like thirteen people signed now. Um, and we've taken so many people from like small amounts of followings. And now it's like this like self feeding

• 55:56Lewis Howes?

  Wow.

• 55:57Jake Paul?

  thing that almost runs itself when we like plug someone new uh, into it. And like the fans love us as a family. Um,

• 56:05Lewis Howes?

  That should be a reality show out there in the house, right?

• 56:08Jake Paul?

  I'm not saying we're not working on it. Um, but yeah, and that's like kind of the idea of it and, and from there, um, with that sort of like base in mind, the vision got bigger of like, sort of like what Dre did, like, okay, now there's this network. Now what can we do that's like super scalable? Like that's a great business and it makes money. But what can we do that's like, cause I have a big visions. I'm like, okay.

• 56:40Lewis Howes?

  But you're taking like a percentage of each one of them for brand deals and stuff like that. It's not like a consistent thing for everyone. It's like, it depends on what they do, right?

• 56:47Jake Paul?

  Exactly.

• 56:48Lewis Howes?

  Cause you're not getting paid for how big their growth is getting. It's only if they get paid on top of that, I'm assuming.

• 56:52Jake Paul?

  Yeah, they have to make money.

• 56:54Lewis Howes?

  Gotcha. Yeah. So you get a piece of their piece.

• 56:57Jake Paul?

  Mm hmm.

• 56:57Lewis Howes?

  Right.

• 56:58Jake Paul?

  So, but what's unique about it is like now we have this like, it's essentially a marketing platform.

• 57:05Lewis Howes?

  Right. We're like, here we got 10 people with a hundred million reach, you know, coming here, brand or coming here, product or whatever, right?

• 57:12Jake Paul?

  Exactly. Um, and then, and then the vision was like, how do we create our, our own thing that we own?

• 57:20Lewis Howes?

  Your own product or tech or app or whatever, right?

• 57:23Jake Paul?

  Yeah. And, um, so that's where the vision got bigger and, uh, actually like went out to raise money for that, like bigger, the bigger vision of, of creating like, you know, those scalable products, um, and met like a ton of people through that. Uh, we ended up raising like a million dollars, um, just like recently and now just like attacking the space like full force, uh, with, with a team of people and, um, and now there's people behind the scenes that are like helping out and like advisors. And it's sort of shaping into, you know,

• 58:04Jake Paul?

  What I wanted it to, I guess, um, from the start and uh, it's becoming more le- more legit and uh, you know, every day there's, there's growth and um, we're basically like just figuring out this, the holes in the social media space and even in like the traditional media space and uh, how to best like monetize uh, in the space. And so that's kind of like what we're working on there.

• 58:32Lewis Howes?

  What's the biggest challenge for you right now? All these opportunities coming your way, acting, daily vlogging, there's, you know, thirteen people on your team, building businesses on the side, trying to make the Olympics, which I think is crazy, but what's the biggest challenge you're facing right now?

• 58:48Jake Paul?

  The biggest challenge is-

• 58:49Lewis Howes?

  Which girls to say yes to on dates?

• 58:51Jake Paul?

  No, the um, the opportunity, like too much opportunity, you can drown in opportunity. And so like figuring out again, what to prioritize, what to say no to and what to say yes to. Um, and there, wh- what I've found recently is there's so many people like trying to pull me in particular in different directions for this meeting or that meeting or to go meet this really important person. But I'm like, is this a really important person like invested into my career? Like,

• 59:32Jake Paul?

  I'm gonna meet him and they're gonna know who I am. And like sometimes that's great, but like I gotta double down on myself-

• 59:38Lewis Howes?

  Be focused.

• 59:39Jake Paul?

  And get my stuff done and get like my internal meetings done and get like my strategy and plan done and manage my employees on a day-to-day basis and get my content done. Um, and I think investing like in yourself is what I found is, is the biggest thing and saying no. Uh, more than saying yes.

• 1:00:01Lewis Howes?

  I think, uh, I think it was Warren Buffett. I'm not sure if it was him or someone else said the difference between successful people and really successful people is that really successful people almost say no a hundred percent of the time.

• 1:00:13Jake Paul?

  Yeah.

• 1:00:13Lewis Howes?

  You know, something like that. I'm paraphrasing, but it's like really successful people say no almost all the time. And just successful people don't.

• 1:00:21Jake Paul?

  Yeah. And, and I think that's like what I'm finding out and I, and I, I found like the, the areas that I want to play in and like what I'm good at. And, uh, we have like our vision and our trajectory to get there as a company and, and both as like an individual.

• 1:00:41Lewis Howes?

  Right.

• 1:00:41Jake Paul?

  Um, and not going away from that, that trajectory and sticking to it as much as possible. And a lot of times, like you said, it's saying no and, uh, staying in the office and working. And we already, I already did the meetings with the investors, you know, so.

• 1:00:59Lewis Howes?

  First year or two, you were doing meetings, you're meeting people. Now it's time to grind and get it done, right?

• 1:01:03Jake Paul?

  Exactly.

• 1:01:04Lewis Howes?

  What about the, I have a few more questions I want to ask you, but I'm curious about the interaction with your brother. Now I'm the youngest in my family and my older brother is one of the most successful, talented jazz violinists in the world. He's played with the top artists and he's always been very talented and successful. So I've always had that hunger to kind of, you know, friendly compete. And I'm not trying to be a musician, but just like compete to be at the same level, right?

• 1:01:29Jake Paul?

  Yeah.

• 1:01:30Lewis Howes?

  What is that like for you guys? I know you guys work together a lot of things and you're, and obviously a family and supportive, but I'm curious for you as the youngest, are you the youngest in the family?

• 1:01:38Jake Paul?

  Yeah.

• 1:01:38Lewis Howes?

  Yeah. As the youngest, how do you feel? Do you feel like this, this constant hunger to, to get, you know, kind of a little bit bigger, kind of be like, oh, this video did a little bit better than yours and kind of be competitive? Or what is that like for you guys?

• 1:01:50Jake Paul?

  A hundred percent. So there's, it's a, it's a, like you said, it's a friendly competition and, you know, we both feed off of each other. Uh, and for him, it's like, I can't let my little brother pass me. And for me, it's like, I want to be better than my older brother. Um.

• 1:02:09Lewis Howes?

  Cause he was always bigger than you on Vine, right?

• 1:02:11Jake Paul?

  Exactly.

• 1:02:11Lewis Howes?

  He was kind of like the big deal on Vine.

• 1:02:13Jake Paul?

  Yeah. And, and I was kind of always in the shadow and, and, um, you know, people would, even fans would comment like, oh, Logan's vines are so much better and.

• 1:02:23Lewis Howes?

  How'd that make you feel?

• 1:02:25Jake Paul?

  It was, it was a tough thing to deal with, but. Uh, there is more positive than negative and that's what I tried to focus on. Yeah. Um, and yeah, like people, people would be like, oh, you're, you're in a shadow. You're doing the same exact things as him. Blah, blah, blah. But I knew, I personally, and Logan won't probably ever watch this, but I personally always knew that I was smarter than Logan. Wow. And I knew that I would work harder than Logan. One thing that Logan is a lot better than, than me at is like creating content. He's brilliant at it. Yeah. I've watched him.

• 1:03:03Jake Paul?

  Yeah. And so, um, that's one thing that, that like he has the crown on, but I knew I was smarter and I knew I would, I would work harder. Um, and we're starting to see those like hints of me catching up or passing him. Cause you passed him on YouTube now, right? I passed him on YouTube. And you started around the same time. Yeah. Well, he started, he's, he actually has like thirty days on me. Wow. You must hate that. Yeah, but it, but it drives him. Sure. Um, and same thing on like, uh, on the The business side of things. Business side of things, but and also like in traditional media, he's killing it there as well. He's getting movie deals. He's getting acting, right? Exactly. He's on billboards. It's like digital stuff. It's like digital stuff. YouTube stuff.

• 1:03:45Jake Paul?

  So arguably like people are like, oh, like you're doing, you're doing, uh, you know, better than your brother in the acting space. And I'm like, maybe, um, but I always told myself, and even when I passed him on YouTube, like my dad called me, like my friends texted me. And they were like, you passed Logan. And I was like, yeah, that's like a goal of mine, but like if I just, if that's what I live to do is to pass my brother, then that's all I'll ever be. And so I try to think like one step higher and say like, you know, uh, that doesn't matter. Like I need to look above that. Um. That's a great goal to hit. Now what's the bigger thing?

• 1:04:26Jake Paul?

  Exactly. And it was never like, it was always in the back of my mind and like we push each other and he'll be in the gym late night so that like, I want to go to the gym and he's doing crazy stuff for his videos. And so I have to like, you know, up, up my stuff and, and vice versa. Um, and so it's a friendly competition, but it's only, it's only healthy for both of us. Yeah. Because we're just pulling each other up and up and up and up. Um, and so.

• 1:04:54Jake Paul?

  It's it's a it's fun to it's fun to

• 1:04:58Lewis Howes?

  Do you think you'd be where you're at right now if he wasn't in the video creation space if he was just doing like uh in college just hanging out?

• 1:05:07Jake Paul?

  I don't think so. I think I've

• 1:05:08Lewis Howes?

  Where do you think you'd be like following wise or just in would you be in LA? Would you be?

• 1:05:13Jake Paul?

  I'd definitely be in LA. I don't think I'd have as many followers um because I have learned a lot from him from the start. Um and now he's learning a lot from me and vice versa again. Um and so I definitely wouldn't be where I am in following uh if it wasn't for him and I think the same goes again for him because you know I needed him in my videos. He needed me in my videos in Ohio like so. Uh it's definitely been like a mutually beneficial relationship.

• 1:05:48Lewis Howes?

  It's funny. I spent I was in the Olympics in Rio with him. We spent a lot of time there. He was with um Mark, right?

• 1:05:54Jake Paul?

  Yeah, yeah.

• 1:05:55Lewis Howes?

  Yeah, he and Mark were there and so I was hanging out with them at different events and just walking around Rio, having dinners and stuff. And it was amazing to see like ideas come to his head, like the creative process of like just walking down the street and he was like, oh, wait, Mark, do this, do this, do this. And like film this and and just like his process was fascinating to me, just to see it from an outsider's point of view. So he's got that talent, creativity, right?

• 1:06:19Jake Paul?

  Yeah, he's got the creativity like especially on like the comedy skit side of things.

• 1:06:24Lewis Howes?

  Very funny, yeah.

• 1:06:25Jake Paul?

  Um and the angles and the way it's shot and edited and and put together like I say he's the number one for um like the the comedy space or like the skit space and his Facebook numbers really show that so.

• 1:06:41Lewis Howes?

  The videos are just blowing up there.

• 1:06:43Jake Paul?

  Exactly.

• 1:06:43Lewis Howes?

  Let's see how many how many followers you have there?

• 1:06:45Jake Paul?

  I think like

• 1:06:46Lewis Howes?

  Twenty nine or something?

• 1:06:47Jake Paul?

  Yeah, like fifteen million, which is it's just ridiculous um which shows like he he knows the viral space more than anyone, I think, and knows how to execute upon it, at least on Facebook and Instagram. Um and so that he has on lockdown uh but like I said, I've I've always been like

• 1:07:08Jake Paul?

  If I want to stop making videos right now, you know, I could do that. So I think it's like work smarter versus like harder.

• 1:07:15Lewis Howes?

  Yeah.

• 1:07:15Jake Paul?

  Um, and I know he like looks at my views every night on YouTube and I look at his. And like right now I'm doing more views, but what a lot of people don't understand, even other influencers who might look at my numbers. Is I have 13 other people making videos that I own, like those views technically. And like add those on top and all of a sudden I'm doubled and like that's what a lot of influencers, they haven't thought like that.

• 1:07:49Jake Paul?

  And so that's what I'm like super excited about is just continue to to grow that.

• 1:07:54Lewis Howes?

  That's great, man. Amazing. Um, final few questions for you. This is a question called, uh, the three truths. I ask everyone at the end of my podcast. Now you're the youngest. See the youngest I've had on. So you're the youngest I've had on, uh, at 20. I think Logan was 21 when he came on, maybe or 20. It was a year ago or something. So what is he now 22 or?

• 1:08:14Jake Paul?

  Yeah, or I don't even know.

• 1:08:16Lewis Howes?

  Yeah, yeah. So anyways, you're the youngest officially. And I ask this to people. It's called the three truths.

• 1:08:23Lewis Howes?

  And if this was many years down the road and it was your last day, you know, whatever, a hundred years from now, your last day, how old you're gonna live till? And you've created everything you've ever wanted to create. You've built the businesses, you've sold companies, you're the biggest star in the world, whatever it is you want to do, you've done it. And for whatever reason, all the content you've ever created is erased from time. Every video, every book, every app, every business, it's gone. And it's your last day and you're about to go to sleep for the final time and you have a piece of paper and a pen where you get to write down only three things. And these are three truths, the three truths that you would pass on to the world, the three lessons, the three statements.

• 1:09:03Lewis Howes?

  So this would all be people to remember you by. No other videos or any other content. What would be your three truths?

• 1:09:11Jake Paul?

  First thing that comes to mind is hard work beats talent.

• 1:09:16Jake Paul?

  Uh, I've just seen that time and time again with like influencers, with business people, celebrities, hard work beats talent. Um, that'd be one thing that I would write down. Two more. Uh, it's a big, it's a big question. I would say like, successful people, and this is like a quote from somewhere else, but like successful people don't worry about what others are doing. Uh, and from my experience,

• 1:09:48Jake Paul?

  being in Hollywood, it's very political and very, there's a lot of drama in relationships and and especially in the influencer space. Um, and it's so easy for me to like get caught up in like what they're doing.

• 1:10:06Jake Paul?

  And I found a lot of success in branching away from that.

• 1:10:12Jake Paul?

  And so that's another thing that I would write down. Third one, um, this is big.

• 1:10:24Jake Paul?

  Something about giving, something about like, doing good for others. Um, it sounds cliche, but what I found in growing out the, the network that I have with other influencers is like, at the start, I was just always giving and giving and giving and seeing nothing in return. And then later on, that's when the rewards come. And so I think as much as you can give to people without expecting anything in return, whether that's giving to charities, whether that's giving people advice, whether that's giving people promotion

• 1:11:07Jake Paul?

  in a, in a video, or you know, giving back to your fans and thanking them. I think that always comes full circle and what goes around comes around. I think life will then give, give back to you. Um, because at the start of like growing Team Ten alone, it was just like a lot of giving and nothing in return, uh, until like very recently, actually. Um, and so.

• 1:11:38Jake Paul?

  I've found out that if you can give in relationships or in business or in life or to charities that I really think that whatever the higher power is, I think there's something up there that then gives you that back in in greater form.

• 1:11:54Lewis Howes?

  That's great, man. I love those three truths. What's something about you that you're really proud of that most people don't know? Hmm. You share everything online. Is there something that may be small that you've done that you're like, I'm really proud of this, but most people don't know or haven't told anyone or?

• 1:12:12Jake Paul?

  That's a good question. I think, uh,

• 1:12:16Jake Paul?

  I I put everything out there. No, uh, I would say a lot of people, a lot of people don't realize like, and I keep on relating back to team 10, but I've just like learned so much. I've learned more in from from building a business and than anything else in life. Um, and a lot of, a lot of people don't know that like I've basically funded a lot of the the people on team 10 from the start and like help them with their careers, like both financially and like, uh, with advice and stuff like that and and

• 1:12:56Jake Paul?

  I I I'm proud of that. Um,

• 1:12:59Lewis Howes?

  That's cool.

• 1:13:00Jake Paul?

  And I don't think a lot of people know that.

• 1:13:01Lewis Howes?

  Yeah, that's really cool. And for my listeners, what would be, where's the future of kind of social media for them in your experience? A lot of these individuals entrepreneurs, they don't have the following that you have. They're, you know, trying to grow an audience to build their business. They're not like personalities necessarily. Where do you see in in the next year and a half, two and a half, three years that they should be thinking about now and doing now? It's going to pay off then.

• 1:13:29Jake Paul?

  That's a good question. So I think that the number one thing is video. Like you have to make videos. I see a lot of companies that uh just post cool pictures about the product or about what they're doing or whatever, but video is so engaging. So much more retention and so many people coming back and uh so many more people like falling in love with you or your brand. Um and so focus a lot on on video creation. And I think a lot that goes into it, that is time. And a lot of people want to do social media, but they don't really want to do social media. And you have to really want to do social media

• 1:14:09Jake Paul?

  to see success from it. Uh and that's when you'll see like all of these companies who are literally just solely successful based off of social media is because they're hustling every day for their brand and it's a lot of work.

• 1:14:21Lewis Howes?

  Yeah.

• 1:14:21Jake Paul?

  Um and this space is so competitive. So you have to really, if you want to do it, don't do it half ass. Uh and invest time into it and you're gonna have to invest money into it. Uh and you're gonna have to invest ideas and and innovation and that that's that's where I see like the future of it going because it's just becoming like more and more crowded.

• 1:14:42Lewis Howes?

  Yeah.

• 1:14:43Jake Paul?

  Uh so you have to, you really have to break through somehow.

• 1:14:49Lewis Howes?

  I like it. I like it. Um I want to acknowledge you for a moment, Jake, for your incredible spirit. You've got this incredible energy every time I've been around you, every time we've texted and talked on the phone and stuff. You've got an amazing energy and your ability to have a vision and come out here when you're sixteen seventeen and move away from Ohio, which is not easy to do.

• 1:15:09Jake Paul?

  Yeah.

• 1:15:10Lewis Howes?

  Move away from home and come into a big city and start attacking your dreams full on. Not many kids your age do it. Not many people thirty five do it. And it's impressive to see that you're you're so humble and thoughtful about giving as well. You know, not many kids are thinking about how can I give back? How can I create something meaningful in in, you know, inspiring? And also have fun and be entertaining as well. So I acknowledge you for your your courage, man, because it takes a lot of you know, you know what to get out here. And your ability to just be a good human being at the same time and not lose yourself out here. Like a lot of people are doing. Influencers are getting too big for them themselves. And you've kept your Ohio roots. So I acknowledge you for all that, man.

• 1:15:52Jake Paul?

  Thank you. I really appreciate that.

• 1:15:53Lewis Howes?

  Of course, man. Um, before I ask the final question, where can we connect with you? How can, you know, the seven-year-old that's listening, watch the show that you're doing on Disney? What's, what can we do?

• 1:16:05Jake Paul?

  Um, so Disney show is on, uh, Sundays at eight thirty.

• 1:16:11Lewis Howes?

  It's called Bizarre Vark. Bizarre Vark.

• 1:16:13Jake Paul?

  Yeah, it's hard to say. Um, um, my social media handles are just all at, at, uh, Jake Paul. Um, I have a business email that like, it gets a lot of emails, but I do read through them. Um, it's just [email protected]. If people want to reach out and like, talk to whatever, I don't know.

• 1:16:33Lewis Howes?

  Okay. Invest in the business.

• 1:16:35Jake Paul?

  Exactly, yeah.

• 1:16:36Lewis Howes?

  Sponsor you guys, trying to get a product launch. You guys are open to different inquiries, right?

• 1:16:41Jake Paul?

  Exactly. Yeah. Or if they think they have what it takes to be on Team Ten.

• 1:16:44Lewis Howes?

  There you go. Okay.

• 1:16:46Jake Paul?

  And, uh, that's, that's basically like.

• 1:16:51Lewis Howes?

  Subscribe to you on YouTube. If you guys want to learn about how he's doing it, subscribe on YouTube. It's Jake Paul on YouTube.

• 1:16:56Jake Paul?

  Yeah, I also have a Jake Paul Biz channel. Um, I post once a week on there and I talk about business.

• 1:17:02Lewis Howes?

  Really?

• 1:17:03Jake Paul?

  Talk about social media.

• 1:17:04Lewis Howes?

  You should cut some of this and put it on there.

• 1:17:06Jake Paul?

  Yeah. Tips and tricks. I'll, I'll throw it on there. Uh, tips and tricks to, to grow your social media following.

• 1:17:11Lewis Howes?

  That's great.

• 1:17:12Jake Paul?

  My experience and raising money from investors.

• 1:17:14Lewis Howes?

  Very cool. Jake Paul Biz.

• 1:17:16Jake Paul?

  Yeah.

• 1:17:17Lewis Howes?

  I'll have to check it out. That's cool. Where else? Anywhere else? It's all Jake Paul, Team Ten.

• 1:17:22Jake Paul?

  Team Ten.

• 1:17:22Lewis Howes?

  You've got some big announcements coming out. We won't talk about right now with some new products and businesses. So, uh, follow him so you can get those updates in the next few months when you'll be launching, which I'm really excited about. It's been fun to talk about that with you. Um, and you've got a book as well?

• 1:17:38Jake Paul?

  Yeah, I've got a book. It's a memoir about my life. It's called You Gotta Want It. Um, and it's, it's written in a motivational way, but it also goes in like more detail about.

• 1:17:48Lewis Howes?

  It's mostly for teens, right? So if you're a parent listening, buy the book and give it to your child, right?

• 1:17:52Jake Paul?

  Yeah. So, uh, my dad like hands it out in Ohio.

• 1:17:56Lewis Howes?

  Awesome.

• 1:17:57Jake Paul?

  And like the feedback I get is like, the kids read it and they're, they just feel like super motivated. So.

• 1:18:02Lewis Howes?

  There you go. So get the book.

• 1:18:04Jake Paul?

  Could be good. Yeah.

• 1:18:05Lewis Howes?

  Okay, cool. Um, final question for you. What's your definition of greatness?

• 1:18:10Jake Paul?

  My, my definition of greatness, um, I think, I mean, there's a lot that goes into that, but

• 1:18:19Jake Paul?

  for whatever field you're in, if you're, it could be, it could be arts and crafts, it could be rapping, it could be business, it could be, if you're in, uh, in school. My definition of, of greatness is, uh, just being a top player and a top influencer in your specific field. Um, and, and if you're able to smile and have fun during that, I think that's greatness. Because you're the best at what you do, or one of the best, and you're having fun, uh, and that's great.

• 1:19:00Lewis Howes?

  Jake Paul, thanks for coming on, man.

• 1:19:01Jake Paul?

  Thank you.

• 1:19:02Lewis Howes?

  Appreciate it, bro.

• 1:19:03Jake Paul?

  It was awesome.

• 1:19:03Lewis Howes?

  Appreciate it.

• 1:19:06Lewis Howes?

  And there you have it, my friends. I hope you enjoyed this one with the YouTube personality influencer and Disney star Jake Paul. Make sure to share this with your friends, lewishouse.com/463. Let me know what you think. Make sure to connect with Jake on Twitter and Instagram and YouTube, at Jake Paul, and let him know what you enjoyed about this the most over on his social media channels. Tag me as always on your Instagram stories while you're listening to this, and I'll make sure to always reply to you over there if you tag me on your stories. As I like to hang out there more lately, and we do this every Monday, Wednesday, and Friday, and it's all about giving you the most

• 1:19:46Lewis Howes?

  inspirational information, the most inspiring people, and the best ideas to help you unlock your inner greatness. Thank you, guys, for being along the journey with me today and with Jake Paul. I love you very much, and you know what time it is. It's time to go out there and do something great.