Pod Insights The School of Greatness 142 The Fascinating Future of Crime, Hackers, and How to Protect Your Information with Marc Goodman About this episode "The more things we connect to the internet, the more things there are to hack." - Marc Goodman If you enjoyed this episode, check out links, show notes and more at www.lewishowes.com/142. Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX
Transcript 12,711 words · 2 speakers
Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.
0:00 Lewis Howes? This is episode number 142 with Mark Goodman.
0:07 Lewis Howes? Welcome to the School of Greatness. My name is Lewis Howes, former pro athlete turned lifestyle entrepreneur. And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin.
0:33 Lewis Howes? Welcome everyone to the School of Greatness Podcast. My name is Lewis Howes. I'm your host. And we've got a special guest on today. His name is Mark Goodman, and he's got a book that just came out called Future Crimes. Everything is connected, everyone is vulnerable, and what we can do about it. And there are a lot of entrepreneurs who listen to this show, a lot of people who use their smartphones, who are using computers, and who are using electronics in general, smart TVs, all these things. And I had a very fascinating conversation with Mark here in my Los Angeles studio, where he really enlightened me on what technology is capable of happening. And I was just, actually, my email was hacked a couple of weeks ago for the first time ever.
1:18 Lewis Howes? You know, you get those annoying emails from your friends of these phishing click, click here emails, and you never click on them because you know it's like they got hacked. That happened to me, and I never thought that would actually happen to me. So it was perfect timing for Mark to come on, and Mark is one of the world's leading authorities on global security. And in the book, he takes readers deep into the digital underground to expose the alarming ways criminals, corporations, and even countries are using new and emerging technologies against you, and how this makes everyone more vulnerable than ever imagined. We cover everything from how to protect your online information to your business information, to making sure people don't get your access to your passwords,
2:02 Lewis Howes? and all the other things that have been happening in the news lately with the digital crimes. And we also talk about what is going to happen in the future, what happens. hackers are doing and how to protect yourself for future crimes. And again, Mark Goodman has spent a career in law enforcement, including work as a futurist with the FBI, senior advisor to Interpol and street police officer. So he's got a lot of experience here. And I think you're gonna love all the things that he has to say. He also is gonna give us some tips to protecting yourself with your computer and everything else you've got going on in the digital world. So without further ado, let's bring on the one and only Mr. Mark Goodman.
2:47 Lewis Howes? Welcome back everyone to the School of Greatness Podcast. We've got Mark Goodman on. How's it going, Mark?
2:52 Speaker 01 I'm doing great. How are you?
2:53 Lewis Howes? I'm doing great. I'm back in New York, uh, New York, LA. I was in New York for a month. It's good to be back. It's so sunny out today.
3:00 Speaker 01 Big difference from New York City.
3:01 Lewis Howes? It's incredible. And we live like half a mile away from each other. So I'm glad you're able to come into the studio.
3:06 Speaker 01 Thank you so much.
3:08 Lewis Howes? And I'm excited to dive into your book and everything that you know. It's called Future Crimes. Everything is connected. Everyone is vulnerable and what you can do about it.
3:17 Speaker 01 That's it.
3:18 Lewis Howes? Powerful stuff.
3:19 Speaker 01 That's the book.
3:19 Lewis Howes? So here's a story. Last week, I get an email from someone or a message on Facebook that says, I got a weird email from you. I think you're hacked. And I go, what? And then I got about 50 emails from people saying, what is this? What happened? Is this you? Should I click on this? It's like phishing thing or whatever. And I was like, it was the first time it's ever happened to me. And I always get annoyed when I get those from other people. And I'm like, you know, have your stuff together. Come on. And then it happened to me. So, and I finally figured out like what it was and I had to like,
3:47 Speaker 01 What was it?
3:48 Lewis Howes? Someone was logged into my account from like another location. And so someone said, go down on the bottom of your screen and look to see like, whatever it was, I had to click on something at the bottom right hand corner of Gmail.
3:59 Speaker 01 Okay.
3:59 Lewis Howes? To like turn off the other location or something, right? Or log them out.
4:02 Speaker 01 Right.
4:03 Lewis Howes? And I was like, how'd they get this in the first place?
4:05 Speaker 01 Yeah.
4:05 Lewis Howes? It was scary. It's actually perfect timing that you're here.
4:08 Speaker 01 That's why I'm here.
4:09 Lewis Howes? So can you tell me?
4:10 Speaker 01 You called and here I am. Happy to help.
4:12 Lewis Howes? So how did this happen? First off, what are the possibilities?
4:15 Speaker 01 Right.
4:16 Lewis Howes? And what could I do to protect myself with that specific thing in the future?
4:20 Speaker 01 Well, the first trick is never use the internet. It's very dangerous. Stay offline.
4:24 Lewis Howes? Yeah, okay.
4:25 Speaker 01 But if you want to live in the modern world. And not be part of the new techno Amish, right? The trick is, how do you do all this safely?
4:33 Lewis Howes? Yeah.
4:34 Speaker 01 To the, to the point of Facebook being hacked, here's the statistics that most people don't realize. There are 600,000 Facebook accounts that are hacked daily. Not every month, not every year, but every single day. And those statistics come directly from the chief security officer of Facebook, right? So if you're sharing anything online, it's just a matter of time before, you know, it's your turn.
4:57 Lewis Howes? How do people, I mean, how do they find, how do they figure it out? If they are using, uh, systems or software, or they're actually finding your passwords that you're putting out online somewhere?
5:05 Speaker 01 Right. It's a combination of both, actually. So the old methodology for the hackers were, you know, you think of sort of the super hacker, evil villain in the movies, or they're really smart 17 year old kid living in his mom's basement. What has happened is those guys have taken all of their knowledge and turned it into software. So there's actually software that goes out and hacks people. It's called crime where, and the same way, you know, you, there's software as a service where you can go online and get, you know, PeopleSoft or Salesforce, there's actually crime that you can subscribe to. So if you're a low level thug without technical skills, you can pay a monthly fee or buy a piece of software that will go out there and commit identity theft, denial of service, all that type of stuff. And what they're doing is they're constantly spamming, whether it be your Gmail account or your Facebook account,
5:49 Speaker 01 trying different passwords and try to get in.
5:51 Lewis Howes? Until it works.
5:52 Speaker 01 Until it works.
5:53 Lewis Howes? So right now, there's potentially hundreds, if not more, people trying to hack into my accounts somewhere and your accounts or other people's accounts because they're just throwing software and scripts at it right now.
6:06 Speaker 01 Exactly right.
6:07 Lewis Howes? Wow. And sooner or later, it's about to be cracked.
6:09 Speaker 01 Exactly. And that's why, if you look at what's gone in the news recently, whether it be the Sony hack, the Target hack, the Anthem Blue Cross hack, all of these things of recent days. The reason why they're able to scale is because you don't need human beings anymore. If a single person, you know, was a bad guy and wants to hang out on the street and rob you, he could hide in a dark alley with a gun and maybe he could rob five or six people a day. It's a great business model, but you're a businessman. What's the problem with it?
6:34 Lewis Howes? Can't scale.
6:34 Speaker 01 Doesn't scale. Exactly right. So you're thinking like a good criminal businessman. I appreciate that. So they couldn't scale. So they solved that problem through technology. If you think back a hundred years ago, how did they solve it? Trains. That was the locomotives was the technology of the day. Bad guys figured out that they could jump on a train and rob 200 people at a time. Now with exponential technologies, one single individual can rob 100 million people. And that's what happened with the target hack. For example, one 17 year old kid in Moscow using software, not that he invented, but that he bought.
7:07 Lewis Howes? Shut up.
7:07 Speaker 01 Was able to go ahead and create that hack in which one third of America was victimized. So one person can rob 100 million people. That's never been possible before in the history of humanity.
7:18 Lewis Howes? Now, what exactly happened during that case? Cause I remember hearing about it and I think some of my friends hadn't been affected, but I actually didn't follow it that much. I just remember people saying about target and they got hacked.
7:28 Speaker 01 Yeah, target got hacked. This was right before Christmas. I think of 2014 was when it went down. And a bunch of people had their accounts compromised. So target.
7:38 Lewis Howes? Their credit cards.
7:38 Speaker 01 Their credit cards.
7:39 Lewis Howes? Just one kid.
7:40 Speaker 01 Right.
7:41 Lewis Howes? He got their money or he got their credit card information?
7:43 Speaker 01 Credit card information and he got their account information. And so.
7:46 Lewis Howes? So we can start billing.
7:47 Speaker 01 Exactly. So the whole idea was for him to do both identity theft and to charge other people's credit cards. But what was fascinating about that is how he got in. And that's kind of the world that we live in today, the world that's changing. He did not hack the cash registers or the point of sale terminal initially. Guess how he got into the target network?
8:05 Lewis Howes? Hacking Facebook or something.
8:07 Speaker 01 Close, but not really. He hacked the air conditioning.
8:11 Lewis Howes? No way.
8:11 Speaker 01 Yeah. This is the thing that people don't understand. You've probably heard of the internet of things. So everybody talks about this idea of like, we're connecting more and more things to the internet. So it started with our computers, then it's phones, then it's Xboxes and cars.
8:23 Lewis Howes? Cameras.
8:24 Speaker 01 Pacers, cameras, televisions, garages, smart homes, smart cities, all of that. Exactly. So what this kid did was he went ahead and found out that target used an outside contractor to manage their air conditioning systems across all of their target stores in America. He sent a phishing email to a particular guy at that company. He clicked on the link and infected his computer at the air conditioning company from the air conditioning. And company, they were able, this one kid, seventeen years old, was able to hack into the main network of Target, then into their financial networks, then into their purchase network, and then down to the very point of sale terminals at hundreds of Target stores across the country.
9:04 Lewis Howes? Oh, my goodness.
9:05 Speaker 01 So the challenge with this is, you know, people talk about the Internet of Things and it sounds great and we're going to have all this cool stuff. You know, you can open up your garage door with your iPhone, turn off the lights in your house, get a nest to control your temperature when you're out of the house. But the flip side of that is the more things we connect to the Internet, the more things there are to hack.
9:23 Lewis Howes? The easier it is to hack too, right?
9:24 Speaker 01 Exactly, exactly. My joke about this is the Internet of Things is just the Internet of Things to be hacked, right?
9:30 Lewis Howes? Wow.
9:30 Speaker 01 We can't even protect the stuff that we have today, let alone the billions of devices we're going to be connecting in the future.
9:36 Lewis Howes? So if a big company like Target or Anthem Blue Cross or any of these other big companies are getting hacked left and right, would you, when you think that they would have so much security or steps to get through to get hacked, it lets you know that it's even easier for anyone, individual, to get hacked. It's probably a thousand times easier for me and you to get hacked. Really not you, but me.
9:58 Speaker 01 I'm here to protect you.
9:59 Lewis Howes? There you go.
10:01 Speaker 01 It'll be fine. No, I mean, the fact of the matter is, is that in many of these cases, there's an error, right? So as much as companies want to focus on information security, they're spending a lot of money. The question is, are they spending it wisely?
10:14 Lewis Howes? Right.
10:14 Speaker 01 And it's really hard to protect everything because it's what they call an asymmetric threat. The good guys have to lock every door, every window, every way to get into the house. And the bad guys only need to find one way to get in. So think about if you're a company like General Electric with, you know, a hundred thousand employees and two hundred companies with thousands of servers and laptops and, you know, iPhones and Android devices. And all the bad guys need is just one of them. They just need one employee in Kazakhstan or Seattle to click on the wrong thing.
10:47 Lewis Howes? Or give it to them the information.
10:48 Speaker 01 Exactly.
10:48 Lewis Howes? To get infiltrated and become friends with them and say, hey, can you give me this information?
10:51 Speaker 01 Hundred percent. And there've been lots of examples of just that too.
10:54 Lewis Howes? Give me some money or I'll give you a cut or something, right?
10:56 Speaker 01 There's a great example of that. There was a company in America called AMS. Which sold wind turbines and they were, this is something for your entrepreneurs out there listening to. So they sold wind turbines. They were doing a huge multi-billion dollar deal in China and they were having problems negotiating with the Chinese. And then all of a sudden, the Chinese got access to their source code for their wind turbines, the special software that ran the turbines, which was worth billions of dollars intellectual property. How did they do it? Turns out they found a guy on Facebook who was, who they identified as an engineer. So on LinkedIn, he said that he was an engineer. He worked at AMSC and you know, he, the Chinese were able to figure out, okay, this guy's got access to the software
11:38 Speaker 01 they want. But then he wrote on Facebook and LinkedIn, my bosses are a bunch of idiots. I can't believe that I'm working for such dummies.
11:45 Lewis Howes? Oh my goodness.
11:46 Speaker 01 Okay. Now what do we know? This guy is disgruntled. All right. That's a good step. Then he posted on Facebook, an update that said, to all my friends, I'm really sorry, but my wife and I are getting a divorce. It's been a long time coming. Life sucks, et cetera, et cetera. And so now the Chinese knew that he hated his job. He was losing his wife. And then he started talking about how he needed money. So they had some people approach him through Facebook, reached out to him, tried to hire him as a consultant, brought him into China, gave him all the prostitutes that he wanted and paid him $1.7 million. With that $1.7 million investment, they got a multi-billion dollar piece of software.
12:24 Lewis Howes? Oh my goodness.
12:25 Speaker 01 So all that stuff that you're posting out there and you think is going into nowhere, people are paying attention. It's not just in the ether. There are people that are watching what you're doing online.
12:34 Lewis Howes? That's insane. Now, how did you get into all this? I heard it was from a spell check mistake originally, early on, is that right?
12:41 Speaker 01 Yeah, sort of. So my background's in law enforcement. I started out as a street cop and then I worked as an investigator.
12:46 Lewis Howes? In LA, PD, right?
12:47 Speaker 01 Exactly. And then worked as an investigator and all that in the mid to late 1990s. I was working as a regular investigator and all of a sudden I was in the detective squad room and my lieutenant screamed my name, Goodman, get your ass over here. And I'm like, okay, I'm in trouble. And my lieutenant asked me a question. He said, hey, got a question for you. Do you know how to spell check in WordPerfect? And I said, yeah, it's a shift F2. And my lieutenant got this big smile on his face. He's like, I knew you were a technic. I got a case for you. So the fact that I could spell check back in 1995 in the police department made me like the technical genius of the police department as part of the Geek Squad because I knew spell check, very advanced technique.
13:32 Speaker 01 And then that just led to my first case and another case. And from there I went to go work with Interpol and the United Nations all over the world, kind of on all these cybercrime issues.
13:41 Lewis Howes? That's cool. Did you really, did you want to do this early on? Was this like, I want to be?
13:46 Speaker 01 I wanted to be a cop when I was a kid. So like a lot of kids, you know.
13:49 Lewis Howes? An investigator.
13:49 Speaker 01 Yeah, that'd be fun. Actually, I want to be a street cop, which is exactly what I wanted to do. I grew up in New York. I watched all the New York City police officers, you know, and there was a lot of crime at the time when I was growing up. And it seemed like, okay, I want to make a difference in my community. And there was such tremendous levels of crime like that. So you can make a difference for the later generation, you know, it was the nine 11 was kind of their call to action. But for my generation, just, you know, 10, 15 years earlier, it was the rampant levels of crime in the city. So if you wanted to help people, help your community, becoming a cop was a great way to do that.
14:23 Lewis Howes? Right. And when did you move out to LA?
14:25 Speaker 01 I came out here, it would have been in the around 1990. So yeah, originally from New York, but then came out to California.
14:34 Lewis Howes? And did you have a love for technologies and computers growing up and robots or?
14:38 Speaker 01 Not at all. There was none of that. So that was the point I wanted to make, you know, why become a cop? A lot of, you know, young boys, if, if you're a boy, you want to be a football player, you want to be an astronaut, a firefighter, a policeman. And most people, you know, grow out of that and become hedge fund managers.
14:51 Lewis Howes? Yeah, yeah, yeah.
14:52 Speaker 01 But nobody as a kid wants to be a hedge fund manager. They want to do the fun jobs. And I was lucky that I got to do one of my dream jobs.
14:58 Lewis Howes? That's cool. So in the book, do you open up about confidential things that you're not allowed to talk about? Or?
15:07 Speaker 01 I love the way you phrase that question. So do you reveal classified information in violation of federal law?
15:12 Lewis Howes? Exactly.
15:13 Speaker 01 No. Let me be very, very clear about that. All of this information is unclassified. It's not commonly available. A lot of it comes from the digital underground, the hacker underworld. But none of this is classified. But what I do share are things that I'm allowed to talk about. And there's a database that I had of several thousand sort of crazy cybercrime hacking incidents that I was able to talk about. And I bring those stories into the book. And that's kind of one of the key things I tried to do is there've been quite a few books on cyber evil written. I tried to make this fun and interesting. So as I was mentioning to you earlier, you know, I'm quoting everybody from Homer Simpson. We're talking about Lady Gaga, Justin Bieber, and you know, Voltaire and Vladimir Putin. So it's kind of all over the map.
15:56 Lewis Howes? That's cool. I like that. And did you see Black Hat?
15:58 Speaker 01 I haven't yet. No, it's on my to do.
16:00 Lewis Howes? I saw my girlfriend actually fell asleep in the middle of it, but I liked it. It was just kind of long.
16:04 Speaker 01 Right.
16:04 Lewis Howes? But it's funny because they did a similar hack where they hack like a, what was it like a water turbine or something?
16:12 Speaker 01 Yes.
16:13 Lewis Howes? And they hacked into that and they would blow it up. And then that's what caused like the hacking or something.
16:17 Speaker 01 Right.
16:18 Lewis Howes? That's interesting that it actually pretty much happened in real life.
16:21 Speaker 01 Yeah, I guess the big thing, you know, people focus on their mobile phones and they focus on the laptops. But if you take it up to the 35,000 foot level for a second, our entire society is built on computers, right? If you think about it, today's automobiles, it's not like, you know, the Model Ts that were mechanical devices or even a 65 Chevy. These are all computers. A car today has got on average 250 microchips in it. It controls everything from the windshield wipers to the airbags to the brakes.
16:49 Lewis Howes? The locks and everything.
16:49 Speaker 01 Everything, the radio, and they're all hackable, like literally from across the country. The right person could go ahead and hack your brakes. So when you're driving on the highway at 60 miles an hour, yeah, they can get in there.
17:01 Lewis Howes? Shut up.
17:01 Speaker 01 Been demonstrated before. So these cars are becoming hackable. So cars today are computers that we ride in, right? Elevators are boxes that are computers that we ride in and planes are nothing more than computers that we fly in. And if you look at the Converse, right? If you think about all those wearables, you know, Fitbits, things like that, those are computers that we wear. And pacemakers, diabetic pumps, those are computers we're putting inside of our cells. So man and machine are melding together as one and all of these critical infrastructures are can be hacked. So I like to say there's never been built a computer system that couldn't be hacked. And that has real implications for the world that we're building for the following reason.
17:41 Speaker 01 Our financial systems, our electrical grids, bridges, tunnels, air traffic control.
17:47 Lewis Howes? Can all be hacked, right?
17:48 Speaker 01 All entirely hackable. And so I guess that's probably one of the big points I bring out in Future Crimes. The book is the fact that we're rushing, you know, can I say balls to the wall? Full speed ahead, I'll say, running full speed ahead to turn everything into computer. And there's tremendous like upsides of all this. I want to be really, really clear. I'm totally pro technology. I work up in Silicon Valley. I teach at Singularity University. I am a techno utopian. And so I'm not saying we shouldn't adopt this technology. Technology will bring literally billions of people out of poverty. It will feed people.
18:19 Lewis Howes? Educate people.
18:20 Speaker 01 Educate, you know, a Maasai warrior on the plains of the Serengeti with a smartphone can now take classes at MIT for free. So there's tremendous upside to the tech. All I'm saying is stand by. Let's take a second. Let's take, let's take a breath and think about, does my pacemaker really need to be online? Right? Think about that type of stuff.
18:41 Lewis Howes? So would you say in general that society is pretty clueless or naive to what's actually happening?
18:46 Speaker 01 I think the news, which suggests that they are, right? I mean, I think most people, it kind of comes down to two things. Most people don't realize all the things around them that are computers. Whether it be their watches, their microwaves, their refrigerators. Here's a great example that just broke a few days ago with Samsung televisions. Samsung in the UK has this new television where you can talk. So rather than talk to it, so rather than clicking on your remote control, you can say play, on, off, pause. You know, channel 27, whatever.
19:14 Lewis Howes? But they're using the conversations for third parties or selling it, right?
19:17 Speaker 01 Right. That's exactly right. So what they're doing is they're taking those conversations, sending them out to third parties to do the voice recognition. And then they're translating it. But the bigger problem is that voice recognition is always on. So Samsung's huge mistake was they put out a bulletin to their customers that said, note, please be careful about what you say in front of your television because we're always listening. So imagine you and your wife or girlfriend or boyfriend. And are sitting in the bedroom, right? Just talking about whatever you're talking about, your television is listening to all of that and pumping it through Samsung's computers for voice recognition.
19:53 Lewis Howes? Why would you buy those computer, those, those TVs?
19:56 Speaker 01 Convenience, right? Convenience, what people will do for convenience. You know, there was a time when you actually had to get off your ass and change the channel manually. And then we came up with.
20:05 Lewis Howes? I remember that time. I was very young.
20:07 Speaker 01 Exactly. Then we came up with clickers and apparently that's too hard to push a button. You could get way too much exercise by accident that way. So now we allow you to talk to your television.
20:16 Lewis Howes? Wow, that's crazy. Is that legal?
20:18 Speaker 01 Well, it's a really good question. What is very different is if you bought a television in 1980, it did not come with terms of agreement or terms of service. When you buy that Samsung TV and set it up, you're clicking on something that says, I hereby grant, you know, Samsung the right. Exactly. To go ahead and record me in the bedroom.
20:36 Lewis Howes? And for businesses, we were talking about that before we went on air.
20:40 Speaker 01 You and I were talking about how businesses can protect themselves. If you have that same Samsung television in your conference room, at your office place or at your startup, the same thing can happen. So if you're talking about your business plans, your intellectual property, where you plan on taking things, now your television can listen to.
20:58 Lewis Howes? Your competitor, if they found out the right way to hack it, could hack your computer to listen to all your conversations.
21:03 Speaker 01 Not just your computer, but your television too.
21:05 Lewis Howes? I mean, your TV, yeah.
21:06 Speaker 01 In my book, I actually talk about this. So there was a study done where tens of thousands of Polycom boxes, Cisco, computer equipment, you know, their teleconferencing equipment, whether they be video cameras or the Polycom boxes that we see have been hacked. The New York Times wrote a story about that. So the old kind of model of industrial espionage was I would sneak into your building and hide a bug underneath the table.
21:30 Lewis Howes? You don't need to do that anymore.
21:30 Speaker 01 Don't need to do that anymore. I just hack your Polycom box or exactly your video conference system.
21:35 Lewis Howes? Wow.
21:37 Lewis Howes? Have you ever tested any of this yourself or experimented or like?
21:39 Speaker 01 I can neither confirm nor deny at this time.
21:42 Lewis Howes? Wow, okay. Can you talk about if you've tried it on yourself to like hack into your own stuff?
21:48 Speaker 01 Yes.
21:48 Lewis Howes? You have?
21:49 Speaker 01 Yeah.
21:49 Lewis Howes? And have you been able to succeed? Can you give examples or no?
21:52 Speaker 01 I mean, I would just say, as I mentioned earlier on, crime has become software. So you don't need to become a master hacker now.
21:59 Lewis Howes? You just need to buy.
22:00 Speaker 01 Just buy the piece of software. Exactly. So if you think of there was a famous case involving a young woman called Cassidy Wolf, 16, 17 year old girl. She was Miss Teen America, right? She ended up getting blackmailed by somebody. We didn't know who. One day she just is sitting at her computer and she gets an email that says, hey, I've seen you naked and attached all of these pictures of her naked in her own bedroom and said, if you don't have sex with me online over a video camera, then I'm going to release this to all of your friends and post these pictures on Facebook. She freaked out, didn't know what had happened. Turns out somebody sent her an email. She clicked on an innocent picture or video.
22:39 Speaker 01 It installed a malware on her computer and they were able to remotely turn on her camera without her noticing it because the way the malware was written, it doesn't turn on the little green light or the little red light. So the camera's on.
22:52 Lewis Howes? Always.
22:52 Speaker 01 Exactly. So when she was coming out of the shower from her own bathroom into her bedroom and getting changed, somebody was filming her and she didn't know about it.
23:01 Lewis Howes? Open or whatever.
23:02 Speaker 01 Exactly. So she didn't, it turns out the FBI, she did the right thing. She went to the FBI. They investigated it and it was one of her classmates.
23:09 Lewis Howes? Shut up.
23:10 Speaker 01 Yeah. So it was another 17 year old kid that one of these kids that, you know, nobody would really talk to. And he did that to her and he bought the software online to be able to do that.
23:18 Lewis Howes? No way.
23:19 Speaker 01 Yeah. So this is why I tell people in the book and I gave you a little gift before we went on air, which is a camera cover, right? It can be as simple as a post-it note or a Band-Aid. But if you've got a camera that you don't want people to be seeing you to, you know, put something in front of it because just because you don't see the light, doesn't mean the camera is not on.
23:36 Lewis Howes? So this could be, somebody could have been recording this whole time. Ever since I've had this computer.
23:42 Speaker 01 Possible.
23:43 Lewis Howes? Wow. And all it takes is a piece of software they can buy online for probably a hundred.
23:47 Speaker 01 Yeah, sometimes less, sometimes way less.
23:50 Lewis Howes? Probably maybe get it for free if you like hack the hack or something, right?
23:53 Speaker 01 Right, yeah. You can get it, you know, they say some of these software, you know, the way they frame it, they don't say, commit illegal acts by buying our software. They say, parents, don't you want to know how to protect your children? Husbands, don't you want to know what your wife is up to? By the way, doing this is a violation of federal law.
24:09 Lewis Howes? Is it?
24:09 Speaker 01 Yes, you can. It's a felony, section 1030.
24:11 Lewis Howes? You cannot do this.
24:12 Speaker 01 You cannot do this legally at all. If they catch you, you go to jail.
24:16 Lewis Howes? Wow.
24:16 Speaker 01 And which is exactly what happened to the kid that hacked Cassidy Wolf.
24:19 Lewis Howes? He went to jail.
24:20 Speaker 01 He did, yeah, multi-year sentence.
24:21 Lewis Howes? No way.
24:22 Speaker 01 Yeah, in federal prison, yeah.
24:24 Lewis Howes? No way. Wow. That's so scary. It's crazy. Now, how do you protect yourself if, let's say, you're, someone steals your computer?
24:33 Speaker 01 Right.
24:34 Lewis Howes? And then I would want to have the software on my own computer so that I could check on my phone to see who is doing it and take screenshots, right?
24:41 Speaker 01 It's funny you say that. They actually do make software that you yourself can install that will do that. And there are lots of cases where people have gone with those screenshots of somebody, you know, not friendly looking, you know, a bunch of gang members who've got their computer, smoking, getting high, whatever. They take the screenshots to the police and they say, hey, here's my computer, go get it. And in some cases, depending on the sophistication of the police department, they will help. In other cases, not. But if your laptop is stolen, the good news is the tools and techniques to getting it back are getting better. So particularly with Apple, they have.
25:12 Lewis Howes? Tracking and all that stuff.
25:13 Speaker 01 Exactly. Apple has a find my laptop or find my iPhone feature. I definitely recommend that you use that.
25:21 Lewis Howes? What's the single best piece of advice you can give to people who to prevent and protect themselves from cyber crimes or future cyber crimes?
25:28 Speaker 01 The single, if you're asking for just one, the single best piece of advice would be.
25:32 Lewis Howes? Besides not have a computer.
25:33 Speaker 01 No, I was joking when I said that. The single best piece of advice is stop, think, then connect. We have this almost compulsion to click on every link we see, to click on every, you know, download or attachment that we see. Don't do that, right? Think about it, right? Why would somebody be giving you something for free? I'll give you another extra bonus tip. There is no prince in Nigeria that is reaching out to you personally to help him bring billions of dollars out of his country.
26:01 Lewis Howes? Right.
26:02 Speaker 01 And yet, every year, tens of thousands of people fall for that scam. So the best piece of advice is to go out there and to use common sense and to pause a moment before you do all this.
26:11 Lewis Howes? Click on everything.
26:12 Speaker 01 Exactly. And then in the book, I've got something called the update protocol that I take people through, which explains sort of a six step process that will reduce their overall threat level online by 85%.
26:23 Lewis Howes? Wow. Can you talk about that right now?
26:24 Speaker 01 Sure, of course. So it's something I kind of created, but it's loosely based upon some research done by the Australian Ministry of Defense.
26:31 Lewis Howes? Okay.
26:32 Speaker 01 And what they did is they looked at all the different hacks, you know, hundreds of thousands of hacks out there. They went through them and they identified what the common mistakes were that people were using or how the hackers were getting in. So I modified that, built upon it and used some additional research and created the update protocol, U P D A T E, where each letter stands for something. So the first letter is U, update. That means keep your software updated. I'm sure, Lewis, you've gotten the little notification on your laptop or on your cell phone. Time to update your software. That's a very funny way of saying your software is full of holes and bugs and security risks, right? They don't tell you, uh, they just say update, but they don't tell you why. The reason why you're updating is because you previously had all these holes and malware
27:15 Speaker 01 and risks in your software that they've just figured out and are now fixing.
27:19 Lewis Howes? They should tell you, you know, update or you're more susceptible to hackers.
27:24 Speaker 01 That what they do is they bury that language very deep in a whole bunch of other paragraphs. And they say, contain security update or general update or stability issue. They want to minimize what those risks are because they don't want people to, you know, have doubts about their software.
27:37 Lewis Howes? Freak out about their product.
27:38 Speaker 01 Exactly. So update, number one. And you can set that on almost all of your devices to happen automatically. So whether it be your laptop or your cell phone or your browser, things like flash PDFs, those are things in particular that bad guys go after, which is something that everybody uses. So set everything for auto update and that'll be a huge help.
27:57 Lewis Howes? Cool.
27:58 Speaker 01 D is download. Be really careful of what you download and from where. So if you spend a lot of time on torrents trying to get pirated movies, pirated music. Likely chance. Yes, there's a reason why you're getting, you know, a copy of, you know, the latest movie, James Bond movie for free, right? Yeah. You know, whatever it may Fast and Furious 27, whatever the movie is. There's a reason why they're giving it to you. So that's all with bugs. And so I tell people, only download your software from authorized stores, particularly like the Apple type store. There are a lot of third-party purveyors out there. Don't download. Don't download from there. Okay. A is for admin. Most people don't realize this. But when they create, this is particularly true for desktops and laptops.
28:41 Speaker 01 When they, you know, open up that computer for the first time, it allows you to create user accounts, right? And so you may have one, your wife may have one, your kids may have one. But each one of those accounts has certain permissions, things that it can and can't do. And by default, the one account that every computer needs is an administrator account. So the A in the update protocol is admin account. You don't want to use your computer when you're logged in as admin on a routine basis. Do not use it as admin. Do not use it as admin unless you need to. And here's the reason why. If you're logged in as admin and accidentally do click on one of those bad links or one of those, you know, embedded files. The whole computer is hacked, basically. Right, because you have permission. So when you're logged in as admin, you have permission, you're the administrator, you have
29:25 Speaker 01 what's called root access, you can do anything you want to that machine. So if you click on something, the malware now has permission to run. If however, your everyday account is your Lewis account and you're out there surfing and chatting online, you know, sending email on a non-administrative, standard user account, if you accidentally click on that malware, it won't execute without asking you for your admin password. That'll be a big clue that there's a problem. So huge, huge tip, don't operate your computer every day as admin. Okay. All right, UPDAT. Turn your computer off. Really? Oh, man, I'm the worst. I know. It's probably been on for like three months. Of course. I need to turn it off. Exactly. Well, here's the reason why, just think about it, when your computer is on and connected to the net.
30:09 Speaker 01 It's connected to somebody in Russia. It's connected to somebody, you know, in Iran, you know, wherever it may be, El Salvador, New York, doesn't matter. The fact of the matter is that hackers can reach out and touch you when your computer is on. If people just went ahead at night and turned off their computer, or if they don't feel like rebooting, if they just turned off the wifi, that's eight hours a day that hackers can't reach out and ping your machine. That means you've reduced your threat level by thirty-three percent just by turning it off. Super simple. Super simple. All right. So that's
30:38 Lewis Howes? Well, you can turn the wifi off at least.
30:40 Speaker 01 Turn the wifi off at least. Exactly.
30:41 Lewis Howes? Wow, okay.
30:42 Speaker 01 And then E, uh, whoops, I forgot the P. U P D U P. I forgot the P when we went through that. Sorry. Let's go back for a second. I'm not good at spelling. Sorry. P is password. Uh, before we forget about it, let's talk about passwords for a second. So everybody hates passwords, right? They tell you it's gotta be
30:58 Lewis Howes? Uppercase, a number.
30:59 Speaker 01 Lowercase, your mother's maiden name, a haiku, whatever it is. It's all really hard to memorize. Uh, don't count on your own passwords. I would say eighty to ninety percent of the people use their passwords on multiple sites. Don't do that. Or if you use a Facebook login to log into twenty-seven different sites, when you're one of those six hundred thousand people a day that has their Facebook account compromised, then people are gonna take those credentials and they're not just gonna try them on Facebook. They're gonna try them on Amazon. They're gonna try them at Citibank. You know, they're gonna try them at Chase Manhattan.
31:28 Lewis Howes? Oh, my God. PayPal, everything.
31:29 Speaker 01 PayPal, everything. So don't use a single login for all of your accounts. Now you have fifty passwords that you need to memorize. How do you do that? You don't memorize them.
31:38 Lewis Howes? LastPass or something.
31:39 Speaker 01 Exactly. Exactly right. So these great software password managers out there are also called password wallets. There are three or four of them that I recommend. One, uh, and by the way, I would only recommend these because guess what? Criminals have created their own password managers and uploaded them in the Android Store and places like that. So, you know, they want you to give them all of your passwords. So you mentioned LastPass is a great one. There's also OnePassword, the number one password, and then Dashlane, and there's another one called KeyPass. So any one of those four, uh, would be great. So that can store all of your passwords, makes password management super easy.
32:13 Lewis Howes? So we should be using those.
32:15 Speaker 01 Yes. And you only have one master password that you need to remember.
32:18 Lewis Howes? For that.
32:19 Speaker 01 For that. Exactly.
32:20 Lewis Howes? What if someone got the master password?
32:21 Speaker 01 You have to be careful.
32:23 Lewis Howes? Right?
32:23 Speaker 01 Exactly.
32:23 Lewis Howes? They're gonna be really good with your password.
32:25 Speaker 01 Yeah, I would say make sure you write it down and keep it in your house somewhere too. So you know, on a piece of paper.
32:30 Lewis Howes? Okay.
32:30 Speaker 01 The other thing that you can do with passwords, which is a recent invention, is something called two factor authentication.
32:35 Lewis Howes? Yeah, I've been doing that.
32:36 Speaker 01 Great.
32:36 Lewis Howes? After I got hacked, I was like, uh.
32:37 Speaker 01 Yeah, time to use that, exactly. So it's this game of cat and mouse between the good guys and the bad guys. Uh, but with, it's a Gmail account, Facebook account, Dropbox, PayPal.
32:47 Lewis Howes? PayPal, yeah.
32:47 Speaker 01 There's a little app that you can use on your phone where they'll send you an SMS, you know, text message of a one time password. This way, even if the guy in Ukraine has compromised your account, unless they have physical access to your device in your hand, you'll be protected. So that's the P and I can't spell. Now we'll go back to the E, which comes at the end of update.
33:05 Lewis Howes? Yeah.
33:05 Speaker 01 Uh, and the E stands for encryption. Basically what encryption does is it scrambles the data on your computer so that other people can't read it. So to use a very basic example, if you type the letter A and a hacker gets your computer, they can read the letter A. But using encryption, it will scramble that letter A and turn it into a super long mathematical phrase, prime number that nobody can understand unless they've got your secret key. So there's two ways that you can use encryption. Uh, if you're on a Mac, you can use something called File Vault, right? And that's built into your computer. What that means is that even if your computer is stolen, if somebody takes it, they cannot read the data on it unless they've got your encryption password, which you need to log on to your machine.
33:48 Lewis Howes? So it's cost something to buy this?
33:49 Speaker 01 Completely free, completely free. It's included both in Mac File Vault and then on the Windows side, I think it's called Bitdefender. So you can use those for free. It'll encrypt, it's called full disk encryption and I recommend that, uh, to protect your data at rest. The other thing that you should be doing is protecting your data as it moves around the world, which means a virtual private network. Basically what it is, it's a pipe that secretly pumps all your information from your computer to the internet, right? So many of us have used wifi at an airport, in an airport lounge, at Starbucks, libraries, conferences, all of those places. When I'm on a network, uh, with 500 other people at a conference or at an airport. Any hacker can go ahead and see the information leaving your machine. That means I can see your iTunes.
34:35 Lewis Howes? No way.
34:35 Speaker 01 You know, what songs you're playing. I can see your playlist. I can see your photos, even the ones you don't want me to see.
34:40 Lewis Howes? What you're browsing to.
34:41 Speaker 01 What you're browsing to, all that stuff. You can steal the session cookies and log into other websites. So if you're in one of those places, go ahead and get a virtual private network VPN. There's some trusted companies out there that you can check into. It's probably like 10 bucks a month. Norton, Symantec, those types of companies offer them, but don't surf public wifi. Particularly if you're doing something sensitive like filing your taxes.
35:04 Lewis Howes? Wow.
35:05 Speaker 01 Not to be done at Starbucks.
35:07 Lewis Howes? Oh my gosh, this is crazy. What was the T again?
35:12 Speaker 01 Turn off.
35:12 Lewis Howes? Turn off.
35:13 Speaker 01 So U is for update, P is for password, D is for download, A is for administrator account, T is for turn off, and E is for encryption. See, I spelt it right.
35:23 Lewis Howes? There you go. Okay, we've got some fact or fiction. So kind of like fast answer or.
35:29 Speaker 01 Fiction.
35:30 Lewis Howes? Fact.
35:31 Speaker 01 Fact, fiction.
35:32 Lewis Howes? So Macs are immune to viruses.
35:35 Speaker 01 Fiction.
35:36 Lewis Howes? Fiction. Why is that?
35:38 Speaker 01 Because they're not.
35:40 Lewis Howes? Because it's a computer.
35:41 Speaker 01 Because it's a computer. Traditionally, there's actually an explanation for that. Traditionally, people thought Macs were safer and they might have been, but it was only because hackers were ignoring them. Why were they ignoring them? Think about it from a businessman's perspective. What's got 98% of the global market in computers? Windows. So if I'm going to put the time, energy and effort into creating a virus, I want to be able to connect and attack those 98% as opposed to going after the small minority.
36:07 Lewis Howes? Creative artists.
36:08 Speaker 01 Exactly.
36:09 Lewis Howes? Designers, right?
36:09 Speaker 01 Exactly. So now that Macs are growing particularly in the iOS, the amount of malware being created for those is increasing.
36:16 Lewis Howes? Okay. Well, you already answered this one. Webcams are being hacked, but yes.
36:19 Speaker 01 True.
36:20 Lewis Howes? Yeah. People who create antivirus software are actually the ones creating the viruses, like firemen who start fires.
36:28 Speaker 01 I haven't heard of that, so I don't think that that's true, but just on the top topic of antivirus, and I talk about this in the book. Guess what the detection rate for viruses are on antivirus? Like, how many of the viruses on your computer are they catching?
36:43 Lewis Howes? No idea.
36:44 Speaker 01 Yeah. Take a guess.
36:45 Lewis Howes? How many viruses?
36:46 Speaker 01 Yeah. Of, let's say you have a hundred viruses. How many would your antivirus system pick up?
36:51 Lewis Howes? Fifty.
36:52 Speaker 01 You'd like to think so. One of the studies I talk about in the book, yeah. Turns out that antivirus, they did a meta-study of like forty of the major antivirus programs. And when it comes to new and emerging threats, meaning just a couple of months old, the detection rate is only five percent.
37:07 Lewis Howes? Oh, my goodness.
37:08 Speaker 01 Five percent. So that means ninety-five.
37:09 Lewis Howes? Worthless.
37:10 Speaker 01 I wouldn't say it's worthless, but it's not particularly useful towards new and emerging threats out there.
37:15 Lewis Howes? Could you tell? I mean, how many viruses are on my computer right now?
37:18 Speaker 01 A hundred and sixty-four.
37:21 Lewis Howes? There could be none. There could be a couple. It could be, who knows, right?
37:23 Speaker 01 Yeah. I mean, there have been other studies that show that from the time you get your computer, whether you buy it at Best Buy or Apple, and go ahead and put it on the internet, it can be anywhere from twenty minutes to twenty-four hours before it's infected with something.
37:35 Lewis Howes? No way.
37:36 Speaker 01 One way or the other. Yeah. It's because all of these are automated. But the good news is if you're using that update protocol, it'll help you reduce and prevent those infections.
37:44 Lewis Howes? Okay. Fact or fiction? Google tracks everything you do?
37:49 Speaker 01 Uh, true. Yeah. I talk about that in the book as well. People don't realize that. Now, you can opt out in some levels, and if you have listeners in the European Union, there's different laws that affect people over there. Then in the United States, they have something called the European Directive on Data Privacy, which limits how long Google can keep your information, like up to a year or two. They have to dump it. In the United States, there are no limits. So from the very first time you went into Gmail, every email that you've written, every Google Doc you've written, every search that you...
38:18 Lewis Howes? They have access to.
38:18 Speaker 01 They have it all.
38:19 Lewis Howes? That's scary. Now, does the federal government, are they able to have access to that as well?
38:24 Speaker 01 Uh, so one of the things that Mr. Snowden alleged in his leaks is exactly that, that they either pay companies to get access to this data, or that they've even hacked American companies to get access to this data. There are some examples in the book where your mobile phone provider, where the US government, national security agencies, have contracts with companies like AT&T to get access to their data and what goes across their network. So.
38:49 Lewis Howes? What are the next way? Are there, are there a lot of crimes coming, like a big wave of crimes coming? Or are they already here? We just don't know about it yet?
38:56 Speaker 01 It's a great question. So you, what you just said reminds me of a quote, and it's a guy called William Gibson. And this is how I open up the book. He wrote a science fiction novel called Neuromancer. And in the book, he, he has this quote, "The future has already arrived. It's just unevenly distributed."
39:13 Lewis Howes? Okay.
39:13 Speaker 01 Right? So all of the stuff that we're talking about is already here. Whether or not people know about it yet is another question.
39:19 Lewis Howes? Wow.
39:19 Speaker 01 So in the book, the reason why I called it Future Crimes is because it's very much focused on where we're going. If you look at all the hacks, as they're reported in the media, Target's hacked, Home Depot's hacked, JP Morgan's hacked. That's kind of where the analysis ends. It's kind of like, you know, a play by play on a football field, right?
39:36 Lewis Howes? Yeah.
39:36 Speaker 01 Where, but nobody's putting it all in perspective. And that's what I hope to do with Future Crime is to take all of these hacks and put it in perspective. And the conclusion that I come to is we are just at the first minutes of the first hours of the first days of the internet. We think we have technology all around us now. We ain't seen nothing yet. I talked about the internet of things. The internet of things will become possible because of something called the Internet Protocol Version Six. So that's kind of the address book for the internet. How, you know, if you make a phone call, you punch in your phone number and it knows where to route your call. The internet has something like that too, called internet protocols to route where you're trafficked. So you put in CNN or ESPN, it knows how to get you there. We've run out of space. So in the same way in New York, they ran out of 212 area codes. They had to create 917.
40:22 Speaker 01 They did the same thing with the internet. To tell you how big a difference there is in those two net protocols, version four versus version six, today's internet using IPv4 Internet Protocol Version Four can support about four and a half billion simultaneous connections to the net. Tomorrow's internet using Internet Protocol Version Six can support 78 octillion. What the hell is an octillion? Yeah, it's 78 billion, billion, billion.
40:49 Lewis Howes? Oh my goodness.
40:50 Speaker 01 To put it in like, simple terms, today's internet is the size of a golf ball. In the next three years, we're going to be transitioning to an internet the size of the sun.
40:59 Lewis Howes? Wow.
40:59 Speaker 01 So we're going from golf ball to sun. In the next few years, Internet Protocol Version Six will be up.
41:04 Lewis Howes? What does that mean? It's gonna be faster? It's gonna be? More information was actually.
41:08 Speaker 01 It means that we have more addressable space. So that means right now, we talked about your laptop, your smartphone, your Xbox, having access to the internet. But in the future, as I mentioned, it's going to be your car will be online, your pets will be online, your kids will be online, plates, drinking glasses, using technologies like RFID, Bluetooth, that type of stuff. Every physical object, you know, we've seen it with cars, we've seen it with elevators and airplanes, every physical object in our place, smart homes, it's going to be desks, it's going to be beds.
41:38 Lewis Howes? Why would we make everything online?
41:40 Speaker 01 Right. Well, that's interesting. People talk about convenience. Why do you need to be able to talk to your television? Why should you be able to download Netflix directly onto your TV? Because people want that level of convenience and there are benefits of it, right? Let's say that, you know, lots of parents are concerned about their kids when they go about school now you can track where they are. So if they're in schools.
41:59 Lewis Howes? Or something.
42:00 Speaker 01 Exactly. So you have that type of positive benefit, but IPv6 is going to blow people's minds in terms of its capabilities.
42:07 Lewis Howes? Are we going to notice it actually, like a difference? When I log on my computer, do I find five years, am I going to tell difference of what's happening?
42:14 Speaker 01 Well, one of the things that's already happened and most people haven't noticed is, you know, about five years ago, we switched over to where previously most of the internet traffic was carried out by human beings. So as people sitting at their keyboards typing away, now the majority of the traffic on the internet is what they call M to M or machine to machine.
42:32 Lewis Howes? No way.
42:32 Speaker 01 So that's bridges, tunnels, EZ passes, all these different things, sharing data back and forth and logging it all. So there's be a ton of machine to machine interaction. And we'll just to give you a simple example of what becomes possible in this world is, you know, using an RFID credit card or Apple Pay or any of those devices would fall into that space and even things that people haven't even considered, like maybe you've gone to a fast food restaurant and they give you a paper cup. And, you know, you go up to the soda machine and you fill up your paper cup and it says no refills. Well, that was a hard thing to enforce in the past. Now there can be an RFID chip built into your soda cup so that when you go to refill, it'll say, no, you've already been here once already.
43:16 Lewis Howes? The button to recharge to get a refill.
43:19 Speaker 01 Exactly, exactly. By the way, Korg, the coffee makers, if you've heard of them, they've just now introduced DRM, digital rights management into their little coffee pods. So they've now broken your coffee maker such that if you don't use their little coffee pods, it won't work. Even though it physically fits in there, there's a little electronic chip. Yep. To make sure that you can only use their approved coffee pods. So this is the way it's going to affect us.
43:44 Lewis Howes? That's insane. Let's talk about DNA hacking. So you mentioned that in here. What can someone do with someone else's DNA?
43:51 Speaker 01 Well, Future Crimes talks about not just the crimes of today, but all these new and emerging technologies. So it's
43:57 Lewis Howes? 3D printing.
43:58 Speaker 01 3D printing, artificial intelligence, right? 3D printing of guns, 3D printing of explosives, 3D printing of bullets. All of that becomes possible.
44:07 Lewis Howes? Can they make a gun right now, 3D printing that they can shoot?
44:10 Speaker 01 Absolutely.
44:10 Lewis Howes? And kill someone?
44:11 Speaker 01 Absolutely.
44:12 Lewis Howes? Full on machine gun type of thing? No way. Bullets?
44:14 Speaker 01 Absolutely.
44:15 Lewis Howes? That's gotta be like a billion dollar printer, though.
44:17 Speaker 01 Actually not. You can do it on a $2,000 printer and the price is coming down on that where you can probably do it on a $300 to $500 printer.
44:24 Lewis Howes? Print your own gun?
44:25 Speaker 01 Yep, absolutely.
44:26 Lewis Howes? Handgun?
44:27 Speaker 01 I spoke at TED and one of the things I did as part of my TED spiel is I gave this whole TED Talk. I was in the UK because that's where TED Global was. And I talked about 3D printed weapons. And of course, you know, in England, they're very strict on guns. You can't have guns. Even the cops don't have guns over there. And so I didn't bring a gun into the UK. I brought a 3D printer and printed a gun while I was there and printed a silencer and then demoed that on stage.
44:52 Lewis Howes? Printed it there?
44:52 Speaker 01 Yeah.
44:53 Lewis Howes? You printed your own gun?
44:54 Speaker 01 Correct.
44:54 Lewis Howes? And it worked?
44:55 Speaker 01 Uh, well, I didn't use it there in the audience.
44:57 Lewis Howes? But you showed it?
44:58 Speaker 01 I showed it to the audience. Yeah, to make a point. I did not load it.
45:01 Lewis Howes? You said I made this here. It made like two, it took like two days. How long did it take?
45:04 Speaker 01 About a day. Had to go ahead and knock that out and silencers and all of that stuff. And by the way, for intellectual property, again, focusing on the businesses that you're out there. Think about something like Lego, right? You buy, go out and buy a box of Lego. It's like 25 bucks, 100 bucks for a big kit. What is that? It's just little pieces of plastic.
45:22 Lewis Howes? Yeah.
45:22 Speaker 01 3D printers can make those little pieces of plastic, right? You can scan something with your phone. Or with a Microsoft Connect, boom, you've got a perfect replica. So all the intellectual property theft that we had around digital goods like music, TV, video games, all that, that's now going to come into physical spaces where you'll be able to create replica of Nike sneakers, right? Nike actually sells 3D printed sneakers now that you can design yourself online. So of course, people will be hacking those and ripping off intellectual property as well.
45:52 Lewis Howes? So I could print off a Mac computer if I wanted to.
45:54 Speaker 01 Uh, that would probably take a while because you'd need some integrated circuits, but you could certainly print a Mac case, right? Right. You know, that $40 that they charge for a stupid iPhone case.
46:03 Lewis Howes? Right.
46:03 Speaker 01 You can go ahead and print that, you know, for a buck now.
46:05 Lewis Howes? Wow.
46:06 Speaker 01 It's the Star Trek replicate will come into life.
46:09 Lewis Howes? And they're like printing organs and all these other things too.
46:11 Speaker 01 Yeah, exactly. They've, they've 3D printed ears. They're working on hearts, kidneys, all of that stuff. So that's called bioprinting and that's a whole other field of technology that's out there.
46:21 Lewis Howes? This is insane. So crazy.
46:23 Speaker 01 We also talk about, you know, one of the other technologies which we haven't mentioned yet are robots, right?
46:27 Lewis Howes? Yeah.
46:27 Speaker 01 We're seeing robots all over right now. You know, millions of people have Roomba vacuums in their house. You've probably seen the Google self-driving car. Uh, we're going to have robots all over us. Kids' toys are being roboticized and lots of cool.
46:40 Lewis Howes? There's like a campaign thing. I saw like a Kickstarter campaign with this, uh, little robot thing that you can, it pretty much does everything.
46:47 Speaker 01 It sits in the kitchen and all that. Yeah, I think Cynthia Brazil is the woman who's making it. She's a professor of robotics at MIT.
46:54 Lewis Howes? But it looks amazing. You're like, it looks like you put it at like the, the kitchen table with you or eat if you're like going to have FaceTime.
47:00 Speaker 01 Yeah, I don't remember the name off the top of my head, but you're seeing more of those. Amazon just created one too. It's a device that you leave in your kitchen and it kind of looks like, how would I describe it? Kind of like a flower pot and kind of a tall flower pot or big coffee can or something. And you can just talk to it and you can say, you know, read me my messages. So it'll bleep when you've gotten, you know, beeped to you when you've got a text message come in, read message, it'll read it to you. You can buy movie tickets and all that stuff online.
47:25 Lewis Howes? To take out or whatever you want to.
47:27 Speaker 01 Exactly. And all of that's coming, right? They talk, they show kids getting help with their homework. So you'll see a lot of that.
47:33 Lewis Howes? Show up on your kids. You just put them in the thing and they do the homework with them.
47:35 Speaker 01 Right. Exactly. Well, look at what most parents now do with an iPad, right? When your kids are going crazy in the back of the car, just toss them an iPad or an iPhone.
47:42 Lewis Howes? This is nuts.
47:44 Speaker 01 What are you going to do? Stop all this, Lewis?
47:45 Lewis Howes? Exactly. What are you going to teach me?
47:49 Lewis Howes? So in the future, literally. You could turn everyone's computer into a bomb, essentially, at some time, right?
47:56 Speaker 01 Yeah, I mean, I wouldn't say.
47:57 Lewis Howes? I mean, I don't want to scare people.
47:58 Speaker 01 Not a physical explosive in that regard.
48:00 Lewis Howes? Really?
48:00 Speaker 01 Yeah, so we're not.
48:01 Lewis Howes? You couldn't like blow it up or anything?
48:02 Speaker 01 I mean, not physically, no.
48:03 Lewis Howes? You couldn't create some like a circuit charge where it like created a fire inside the computer? I don't know.
48:08 Speaker 01 Actually, you just brought up an example that I wrote about in the book with HP printers. So, you know, explosives are different, but there was a hack that came out and I talk about in the book again, Internet of Things, one of the things that are now connected to the internet, of course, are your printers and photocopiers and things like that. And in the book, I talk about a hack against HP printers. All laser printers have this thing in them called a fuser, which basically gets very overheated the more copies you make. And so there's a built in system to turn off the printer. So if it overheats, they won't, right? Exactly. And so it'll stop your print jobs. There's a hack out there, a hardware hack that attacks the fuser and turns off that safety feature. So if you've got 500, you know, sheets of paper in your printer, you can run through a lot of print jobs
48:53 Speaker 01 and they were actually able to remotely start a fire in somebody's house. So you send through all these print jobs, you turn off the overheating element and now you can start a fire in somebody's home.
49:02 Lewis Howes? Wow. You can start a fire in someone's home?
49:05 Speaker 01 Yeah, through their printer.
49:07 Lewis Howes? So beside the update process, what can we, I mean, what can we do? Actually, first off, what do you like working with the most? Do you like working with smartphones or computers in terms of protecting and just personally?
49:21 Speaker 01 Yeah.
49:22 Lewis Howes? What do you like?
49:22 Speaker 01 I mean, I talk about it at all levels, right? So all these new emerging technologies, not just the technologies today, but we talked about the Internet of Things. You know, a lot of the technology that we have today, your laptop that's been on the internet for three years, probably almost certainly is infected. The thing that concerns me is that we're about to launch this Internet of Things. According to Cisco, that means we're going to be adding 50 billion new devices to the internet by 2020. By the way, Intel says it's going to be 200 billion new devices. Before we put every refrigerator, television, car, toy.
49:56 Lewis Howes? Lamp.
49:57 Speaker 01 Pet lamp, street light online, we should figure out how to secure them. And I guess that's my big concern, right? So we've wired the world, but we failed to secure it. So I give you some very practical tips in the update protocol, but in the book, I also kind of jokingly, not so jokingly, call this section, saving the world, where I have all these prescriptions for what we can do. And just off the top of my head, a few of them are, we need to make much better software. Right now with software, the trick is to code it, get it out there, ship it, ship it, ship it.
50:25 Lewis Howes? Edit it later.
50:26 Speaker 01 Launch it and we'll fix it later. And that's why we have all of these software bugs, which bad guys can exploit to get access to your finances. So I think that's something we need to fix is that mentality. The other thing that we need to do is have encryption everywhere, not just on these devices. The Anthem hack that we had a couple of days ago, 80 million patient records were stolen, 80 million. So we know that John Smith has got cancer and Sally saw treatment for depression, right? Because of that and Anthem did not encrypt that data. So the same way I told you, there are free tools on your computer to protect your data. Had they encrypted that data, it all would have been useless.
51:02 Lewis Howes? Oh, my goodness.
51:02 Speaker 01 Why didn't they do it? It costs more and they said, we're not mandated by the government to do it.
51:07 Lewis Howes? Oh, my goodness.
51:08 Speaker 01 They didn't. So I would call for encryption everywhere. It's time to encrypt the internet.
51:11 Lewis Howes? Everyone, okay.
51:12 Speaker 01 Everyone and everything, right? That will protect us.
51:15 Lewis Howes? Because if someone hacks it, then they can't see whatever the information is.
51:17 Speaker 01 There's no way for them to read it without the secret key. And it's nearly impossible, like 80 million years to reverse engineer through what's called brute force attacks. So that'll protect you. The other thing that I would say that people need to keep in mind is we're going to need more help, more hands on deck when it comes to fighting all these cyber threats. Currently, there's estimated that by 2017, I think we're going to have a shortage of 2 million cybersecurity workers in that country. So if anybody's looking for a job, great field to get into, right? Lots of opportunities there.
51:49 Lewis Howes? Because you have so many referrals.
51:50 Speaker 01 Yeah, exactly. There's so much going on and there's like a talent war for those folks.
51:54 Lewis Howes? And you can always just like, I mean, you can make so much money if you're an expert in this. Because you could just be, you could just be. Protecting people before something happens and saying, here, I'll come set you up for a thousand bucks with everything you need.
52:04 Speaker 01 Yeah, I mean, some of the top, top guys in this field make over a million dollars a year.
52:09 Lewis Howes? Imagine, yeah.
52:09 Speaker 01 So, yeah, you can make a fair amount of money on that. The other thing I would call for is gamers, like people that like to game. Just take Angry Birds or Words with Friends as an example, or, you know, Call of Duty, doesn't matter.
52:21 Lewis Howes? Yeah.
52:22 Speaker 01 All of those games, all of that data, all of those hours, what are we creating at the end of the day? Well, fun experience, but what if we could come up with a game that was addicting as Angry Birds? And every time, you know, you shot a pig, I had a bunch of whatever it was, you could actually be doing something good, like identifying spam or identifying a phishing email or blocking some sort of attack, right? So I think there's a way to get the whole gaming community involved in this so they can be part of the solution. They certainly have the technical skills. So I think gaming for good, we can definitely tie that into some of our cyber threats. The two last things that I call for in the book amongst several other ideas is you may be familiar with the X Prize Foundation.
53:01 Lewis Howes? Yes.
53:01 Speaker 01 So it's the idea of creating an incentive prize to drive good. You know, they had the Ansari X Prize, which created civilian spaceflight, you know, and brought us into space on the civilian side. And there have been lots of examples of that. Lindbergh, most people don't know that when Lindbergh flew across the Atlantic, he did that because some guy put up a contest, right? Offered up $25,000 for the first guy to get across the Atlantic. And you had hundreds of people competing to win that prize. So I'm working with the X Prize Foundation and they're looking at launching up to a $20 million X Prize, where we would go ahead and incentivize the general public for hacking for good, trying to create a secure operating system and that type of thing. So that's also cool.
53:42 Speaker 01 And the last thing that I think we should keep in mind is that we need sort of a Manhattan Project for cybersecurity. If you think back to where we were during World War II, there was this race on between the Germans and us as to who would get the atomic bomb first. That was an existential threat to the United States, right? We really could have been annihilated by them if we didn't get there first. And so we had over 100,000 people in this country working on the Manhattan Project, trying to Protect us from that threat. They were serious about the threat before them back in the day. We are not every day. Cyber hack, cyber hack, cyber hack. I wrote a piece talking about President Obama's Day to the Union address where he said, we're finally going to get serious on cyber threats.
54:25 Speaker 01 His talk, his speech was 6,600 words and only 108 of them were on cybersecurity. So what I said was his grand thinking created the internet. Small thinking won't save it. We need to think much bigger. And I would say finally, just to kind of a parting thought for your listeners is this. We've talked about some scary things, right? Oh my God, I can't believe that's there. I tell a lot of stories in the book because I want you to come into this world and get it. But at the end of the day, we can solve this problem, right? Let's be positive. We were the same people, human beings. We put a man on the moon.
54:59 Lewis Howes? Yeah.
54:59 Speaker 01 Right? President Kennedy said by the end of this decade, we're going to have a man on the moon. And we did, like we put a man on the moon for the first time ever in the history of humanity. All right. We left this planet. If we can solve that problem, of course we can solve this problem.
55:14 Lewis Howes? Sure.
55:14 Speaker 01 The trick is it's going to take time and intention and focus. And that's really what future crimes is about.
55:20 Lewis Howes? Yeah. So there is a way to stop future crimes, you think?
55:23 Speaker 01 I think we can make a huge difference. And I know ignoring it won't help the problem.
55:27 Lewis Howes? To be intentional.
55:28 Speaker 01 Exactly.
55:28 Lewis Howes? We can't just say we're going to, we're going to make a difference. Like you said, Obama said, but not actually really dive into like making it serious.
55:35 Speaker 01 Yeah, big thinking.
55:36 Lewis Howes? Okay, this is awesome. Everything is connected. Everyone is vulnerable. And what we can do about it, future crimes. We've got a couple of questions left for you. Want to make sure everyone picks up a copy of this book by Mark Goodman. Really fascinating stuff. I feel like I could listen to you for forever on this stuff. And I want you to dive into my, you know, to more after this interview. But um, a couple of last questions. One, what are you most grateful for recently? Mark, what's, what's going on in your life you're most grateful for?
56:01 Speaker 01 Oh God, um, there's so much I'm grateful for, right? I have so many awesome people in my life. I'm part of an amazing community up at Singularity University. Where I teach, I am grateful for all the help and support I got in writing the book. Grateful for the fact that the book is finally coming out after all this time. I'm just really surrounded by awesome people, makers, thinkers, doers out there. That are just kind of inventing the future and I'm thrilled and honored and proud to be part of that community.
56:29 Lewis Howes? Very cool. One more question, but before I just want to acknowledge you for putting this information out there and updating us on all the information we need to know to protect ourselves because I didn't know any of this stuff before, you know, I always thought is someone like looking through this camera right now, maybe they are, but now you've protected me. So I appreciate that. But seriously though, I acknowledge you for, you know, spending, you know, how many decades, two decades almost now on this information, doing the research, practicing it, studying it, and serving so many people in this way. And for writing this book, I really acknowledge you for educating us because I think the biggest thing is being educated. You know, I was so ignorant to all of this. I mean, I had a sense, but I was like, I'm not
57:10 Lewis Howes? really educated. So for educating us and getting this information out there and working your butt off to make sure that we understand it. I'm very grateful for you and I acknowledge you for that work.
57:21 Speaker 01 Well, thank you very much. That really means a lot to me. Thank you.
57:23 Lewis Howes? Final question, what's your definition of greatness?
57:27 Speaker 01 That is an excellent question. My definition of greatness, I would say is excelling at something you love. It's doing the thing that you love. And we've had so many great people on this planet. You probably remember that Apple commercial from the 1980s, right? You know, think different. I mean, just being passionate about the things that you care about, being present in your own life, helping other people is key. I think, I think that's incredibly rewarding, whether it's a little kid across the street or an old person that may need an extra hand, whatever it is, whatever brings meaning into your life, being present for it and believing in yourself, believing in your ideas and seeing them through.
58:08 Lewis Howes? Mark Goodman, thanks so much for coming on, man.
58:10 Speaker 01 Thank you, Lewis. It's a pleasure.
58:11 Lewis Howes? Yeah.
58:16 Lewis Howes? There you have it, guys. I hope you feel more protected now with everything that's happening because it's gonna be happening in the future in a much bigger way. So make sure to go back to the show notes at lewishouse.com/142. We'll have that list of how all those things you can protect yourself that Mark listed out here at the end. All the other show notes, the links of where you can get the book. How you can connect with Mark and maybe asking some questions over online. If you have any more questions about future crimes and about how to protect yourself. Hope you guys thought this was enjoyable. If you have any friends who either have challenges with their digital work or their digital footprint, feel free to send them this episode.
58:56 Lewis Howes? Again, it's LewisHowes.com/142 or maybe any friends that are afraid of the future crimes. Feel free to send them this as well because you want to make sure they get set up and get protected so that they can shut off any potential attacks that may come their way. So again, thank you guys so much for joining me today. We've got a big guest coming up in the near future. We've got Jack Canfield coming up. We've got Julianne Huff coming up. We've got some other incredible guests. David Allen coming on. Some great leaders in the world who are coming on to share their insights on greatness. And I'm so grateful for you guys for being on here and for spreading the word. So again, thank you so much. Make sure to share this one back at LewisHowes.com/142. You guys
59:40 Lewis Howes? know what time it is. It's time to go out there and do something great.
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