Founder uses Genius Playbook to hit $1M revenue with no employees

In this episode, we sit down with Andrew Fennell, founder of Standout CV, to unpack how he built and scaled a resume-builder SaaS to over 18 million organic visitors, $30K MRR, and $1M+ in lifetime revenue — without venture funding. Andrew walks through his SEO-first go-to-market strategy, pricing evolution, churn reduction, and the exact content and link-building tactics that helped him win in an ultra-competitive space. This episode is a masterclass in bootstrapped SaaS growth, monetization, and acquisition efficiency. _________________________________________________________________________________ What You'll Learn Founder Story How a recruitment background led to a SaaS opportunity Transitioning from services to scalable software Bootstrapping vs. raising capital Pricing & Revenue Why one-time payments killed LTV Switching to subscriptions to unlock recurring revenue Using low-friction paid trials to boost conversion GTM / Outbound SEO as the core go-to-market motion Why content beats ads in crowded markets Building trust before monetization SEO / AEO Creating linkable assets journalists actually cite Digital PR vs. guest posting Programmatic SEO pitfalls and content pruning Scaling & Operations Reducing churn in naturally short-term SaaS use cases Running a high-margin SaaS with a small team Positioning a bootstrapped business for acquisition _________________________________________________________________________________ Andrew started Standout CV as a freelance CV-writing service, evolved it into a content-driven traffic engine, and eventually built a subscription SaaS now generating consistent monthly revenue. Today, he's also advising other SaaS companies on SEO while exploring acquisition offers for the business. Whether you're a bootstrapped SaaS founder, B2B operator, or investor evaluating SEO-driven businesses, this episode is a masterclass in organic acquisition, monetization, and building real leverage without venture capital. Connect with Andrew: Standout-CV.com Connect with Nathan: FounderPath.com

• 0:00Speaker 00

  What it's doing monthly today on average?

• 0:01Speaker 01

  I think it's about 30K MRR at the moment.

• 0:03Speaker 00

  Growing this business to 18 million visitors and over a million pounds of revenue.

• 0:08Speaker 01

  When I first started the website, what I was doing was reaching out to a lot of small job websites and careers blogs. In the beginning, it was just me doing everything with a house full of freelance writers.

• 0:20Speaker 00

  Hey folks, my guest today is Andrew Fennell. You know, he reached out cold to me and I said, Andrew, we have a huge waitlist for the podcast. I'm only letting folks on that can actually share a screen, show proof of what they're doing and are open to be transparent to teach my audience. And he said, yes. So today you're going to learn, you're going to learn how he built his company standout-cv.com, right? Which is a interview winning CV and online CV builder. Now this is a very competitive space. So you know, he has to be very good at SEO to win in this space. He's going to teach us how he's grown this business to 18 million visitors and over a million pounds of revenue. Andrew, you ready to take us to the top?

• 0:55Speaker 01

  Yes, thanks very much for having me.

• 0:58Speaker 00

  All right. So first off, when people visit CV, if they want to follow along, they might look at it and go, wait, this looks like a boring like resume application or something. Why did you pick this space?

• 1:07Speaker 01

  Well, I wouldn't say I really picked it. I guess it kind of, it picked me in a weird way. So prior to starting this website, I worked in recruitment for a few years. But I was, I never really liked it and I was always trying to start online business on the side. And I initially started freelancing writing people CVs for them.

• 1:29Speaker 01

  And then once we got a bit of traction and I started to get a few clients through that, I started the website. Initially it was a CV writing service website. But basically over the, over the years, it made more sense to move to an advertising business model. And then finally, finally to an app.

• 1:52Speaker 00

  Interesting. Okay, so is, can I view the app on my screen here somewhere?

• 1:55Speaker 01

  Yeah, yeah. So you see the CV builder, the, in the, in the top bar there, or the, or the, yeah, that'd be there. And that would take you to that. And you can go to Craig's CV now. And you can essentially pick templates, change the colors, all that kind of thing, pre-written content.

• 2:11Speaker 00

  Bing, bing, bing. Okay. What happens at the end?

• 2:15Speaker 01

  So, um, once, once you've built the full CV, um, it will give you a preview of it. And then, um, once you're happy with it, you can then pay to download it. So it's initial, uh, just a, a low price to have it for the first two weeks. And then if you want to, uh, keep it and have it to edit and use for more applications and tailor it, then it's, um, a, it's a monthly, um, $16.95 per month.

• 2:40Speaker 00

  Why can't you fill all this in with AI? Why do I have to do so much work on the onboarding to get, to get it accurate?

• 2:44Speaker 01

  That's because we haven't got around to putting AI in yet. So, um, we're, we're in the process of that at the moment. So, um, it's, you can, you can have lots of pre-written content. Um, but at the moment, we haven't plugged AI into it yet, but we are, we're working on it.

• 2:58Speaker 00

  I see. Well, so why would people use this over just like exporting their LinkedIn profile?

• 3:03Speaker 01

  Um, because, so essentially, the, um, there's, well, there's a couple of reasons, really. So firstly, just the sheer amount of traffic we get through to the website and we, we, the, the whole kind of ethos behind the site is that we, we put so much free and helpful info out there that we kind of build trust with people and that they come through to the, um, to the builder. Um, and also,

• 3:25Speaker 00

  And we guys, we can look at that here. You know, you guys know me. I don't like people just like say stuff on the show. I say back it up with data. So Andrew, I mean, we can see here domain rating seven to three, very, very, very strong domain rating.

• 3:34Speaker 01

  Yes.

• 3:35Speaker 00

  Organic traffic looks like about 60,000 per month, right?

• 3:37Speaker 01

  Yeah, it's a bit more than that. Ahrefs is not always 100% accurate. It's about 110K at the moment. Um, it was, at its peak, it was around about 300K. We've had sort of ups and downs over the last few years. Um, informational content has taken a bit of a hit lately, but, um, we, we still get plenty of traffic.

• 3:55Speaker 00

  And tell me about this specific strategy. Actually, are you comfortable, just so we can, I don't want to bury the lead. Are you comfortable sharing your Stripe revenue dashboard with us before you then reverse engineer and tell us how you built this company?

• 4:05Speaker 01

  Yeah, sure. Do you want me to just share that now?

• 4:07Speaker 00

  And guys, what I'm excited to learn more from Andrew here over the next 10 minutes. Again, the SEO play, I think he's like a one man shop or a very small team. Again, bootstrapped. This is, this is how you build real wealth. I'm right. I mean, full control. It's, it's real wealth here. So, okay, we can see your Stripe revenue here, Andrew. So walk us through when you were at zero revenue. When did you launch and then where you're at today?

• 4:27Speaker 01

  Yeah, so we, so we launched the actual website around 10 years ago. As I said, it was initially a CV writing service. But what's basically, I quickly learned that, you know, I think it was a typical thing of that you think you're going to get floods of traffic in when you create a website. And then you realize you're not, nothing comes in. I played around with, with paid ads and then I, I started to learn about SEO. And initially I, I bought some, like a, a cheap SEO package from somebody on Fiverr or no, actually on People Per Hour, which is like an older freelance site. And then when I got the backlinks through, I just realized that they were terrible and that I had to do it myself, basically.

• 5:11Speaker 01

  So then I, I spent the next two to three years learning SEO, creating helpful content, building the right kind of backlinks. And it was a slow growth. It probably took a good year or so to, to really take off.

• 5:24Speaker 00

  Can you, can you, just because we can't see growth on here, right? Can you click view more, maybe under the gross volume? Will that actually show us?

• 5:31Speaker 01

  Yeah, so annoyingly it's saying that the graph won't load. Let me just.

• 5:35Speaker 00

  Are these people paying you monthly recurring or do you have to get new sales every month from new customers?

• 5:39Speaker 01

  It's so, it's a mixture. So it, it is monthly recurring, but the problem with like a careers based app like this is that obviously people don't stay around forever. So our terms fluctuate. So we do, we do rely on new, new customers coming in.

• 5:55Speaker 00

  Okay, let's focus on this screen for a second. Stay at the bottom if you're comfortable doing this.

• 5:58Speaker 01

  Yeah, sure.

• 5:58Speaker 00

  Subscriber lifetime value $67.43. It started off much lower than that, like sub 20. What did you do to increase the lifetime value over the past... Hover over that when the purple line was zero.

• 6:10Speaker 01

  Yeah, sure.

• 6:11Speaker 00

  In the bottom left graph.

• 6:11Speaker 01

  Basically, what we did with that is so initially, when I first started the app, so when I had the...

• 6:17Speaker 00

  Well, Andrew, I want people to see the timeline. Can you hover over that line graph in the bottom left of your screen, subscriber lifetime value, and go down to where it's zero?

• 6:23Speaker 01

  Yep.

• 6:24Speaker 00

  Yeah, so over a little bit more, right to when it starts to go up.

• 6:27Speaker 01

  Okay.

• 6:27Speaker 00

  Right there.

• 6:27Speaker 01

  Yeah.

• 6:28Speaker 00

  So this was the purple line.

• 6:29Speaker 01

  Yep.

• 6:30Speaker 00

  Yeah, so this was 2021.

• 6:33Speaker 01

  Yes.

• 6:33Speaker 00

  You start driving up lifetime value. So tell us how your pricing evolved over time to drive this up.

• 6:37Speaker 01

  Yeah, so essentially, I had the app developed after we'd built up revenue from advertising, and I decided it was the right time to build our own app. And the mistake I made in the beginning was that I didn't go with a monthly recurring plan, a subscription model. I went with a one-time payment plan. And although that initially attracted people, it didn't... It ruins subscriber lifetime value, basically. People were buying once for 15 pounds, and then not coming back again. So basically, we switched to a subscription model, and that massively increased the revenue.

• 7:21Speaker 00

  That's amazing. Let's do the chart at the center top here, subscriber turn rate. It spiked at above 40%. Could you just hover over that, the spike?

• 7:28Speaker 01

  Yeah.

• 7:29Speaker 00

  Yeah, so 44% in 2022. You've improved that drastically through 2025. How'd you improve that?

• 7:35Speaker 01

  Yeah, so nothing in particular, really, just continually improving the product, really. So when we first built it, it was kind of a bare bones product, and we only had one template and very basic features. And what we did is we put a survey. If anybody ever... For all customers that canceled their subscription, we put a quick survey up to ask them why they were canceling, what they didn't like about it, and what products they'd like to see. And then every month, we would review that, and we would pick the most popular feature requests and add them. And that just helped us to keep people on board for longer over time.

• 8:14Speaker 00

  Guys, remember, I am not just a YouTuber. I'm investing in my third fund. We've deployed $250 million into 550 software companies so far. Again, at FounderPath.com, if you're interested in capital, I would love to cut you a check because I know you're investing in your education. You watch my show. So sign up at FounderPath.com. And when you get the onboarding email, I reply and I see all those. Just reply and say, Nathan, I found you through YouTube. And I'll make sure to prioritize you. I would love to cut you a check. Check out FounderPath.com.

• 8:43Speaker 00

  Interesting. Interesting. Okay, let's do trial conversion rate. A lot of people consider a good trial to paid conversion rate, especially like in consumer of like 4%, 5%. Even some B2B, it's hard to get above like 5%. You're at 34%. Now, am I reading this right? That's 34% of people that put in their email, then convert to a paid plan?

• 9:01Speaker 01

  So, no, it's a conversion rate of people who go. So we have an initial trial period of two weeks. So you pay £2.70 for your first two weeks. And then you go and if you don't cancel on that period, you go on to the full subscription, which is £16.95 a month. So that's people who convert from that very cheap paid trial into the full subscription.

• 9:26Speaker 00

  I see. So the cheap paid into full subscription. Okay. So maybe that's why it's a little bit higher. But still, it feels like a really, really good conversion rate. Before we go into your search performance, which is your top of funnel, are you comfortable sharing just total revenue you've collected life to date, like all time?

• 9:41Speaker 01

  Yes, of course. Yeah. If I scroll up here, this here is the total gross volume that we've generated with the app since creation.

• 9:53Speaker 00

  Which is between what year and what year?

• 9:55Speaker 01

  That's in about four years.

• 9:59Speaker 00

  Cool. So between 2020 and 2025, you've done a million pounds. And is this you?

• 10:05Speaker 01

  So just like I say, I actually do a lot of the lead building myself still. But they supplement it very well. So they're a company called Root Digital, who are based here in the UK.

• 10:15Speaker 00

  Can you show me their website?

• 10:16Speaker 01

  I can, indeed.

• 10:19Speaker 00

  And while that's loading, you mentioned you still do some of the link building yourself. What does that mean? A lot of people know you need link building, but you get these spam emails all the time from people saying, you know, we'd love for you to backlink to us in this last blog post. I delete every one of those emails. So the people are actually doing backlinking well, they're doing something creative. What are you doing?

• 10:35Speaker 01

  Yeah, so should I give you a bit of a run through of what I used to do when I first started and now what I've kind of moved towards?

• 10:41Speaker 00

  Yes.

• 10:42Speaker 01

  Yeah, okay. So, so link building is probably one of the hardest parts of SEO. When I, when I first started the website, what I was doing was reaching out to a lot of small job websites and careers blogs and mostly pitching guest posts. And that still is a valid tactic, but it's, it's not as successful anymore as it was back then. Simply because so many people are doing it, that websites are getting a bit reluctant to it now. They find it spammy, so they don't, they don't really want to engage in it. So it can, it can still get you some of the way, but what, what we've moved to now, more natural piece of, good, you know, useful piece of content that naturally attract links.

• 11:26Speaker 01

  And this is something really that digital kind of taught me and I've done some of myself as well. But basically the, the two kind of pillars of it are digital PR.

• 11:38Speaker 00

  Can you show us an example, by the way, while you give the story?

• 11:40Speaker 01

  Yeah, I can indeed, yep. So let me just, I'll give you, I'll give you one of each. So just go to.

• 11:57Speaker 00

  Now guys, I'm going to give you the Ahrefs numbers while you're seeing the front end, but I'm going to read you the Ahrefs. So according to Ahrefs, this page that he, that Andrew's sharing right now has 2,130 referring domains, 4,403 referring pages, and generates about 1,000 organic clicks per month of free traffic to Andrew's tool.

• 12:19Speaker 00

  So Andrew, why does it hit so many backlinks?

• 12:22Speaker 01

  Sorry, which page is that Nathan?

• 12:25Speaker 00

  That's what you're on right now, just your sta- no, not your blog, your forward slash stats page.

• 12:30Speaker 01

  Oh, the stats page, so that-

• 12:31Speaker 00

  It says forward slash stats, it's like-

• 12:34Speaker 01

  Sorry, let me just-

• 12:35Speaker 00

  Yeah, it's like job interview statistics.

• 12:37Speaker 01

  Which statistics, sorry?

• 12:40Speaker 00

  Uh, for- it's, it's your, it's your URL, that's standout-cv.com forward slash stats, forward slash job interview statistics.

• 12:48Speaker 01

  Okay.

• 12:49Speaker 00

  It's your stats page, not your blog.

• 12:50Speaker 01

  Okay, yeah, no, that's a good one, let me just, um, pull it up for you. Yeah, so this is a good example, so, so this isn't digital PR, so this is an example of what we call, um, a linkable asset or evergreen, uh, linkable content. Uh, and essentially what this is, is you collate, uh, da- data that is very important to journalists for a particular topic. So this one, this topic is obviously job interview stats in the UK. Uh, just to give you an example, there's, uh, stats like 2% of candidates are selected to interview, or the interview process usually takes five weeks. And what we do is we gather these stats from re-repable sources all across, across, across the internet. Um, and we put them all in one place.

• 13:35Speaker 01

  Uh, then we titled it something like job interview stats, because that, that's the kind of thing that journalists are looking for. Um, and if you, if you do this properly, um, this content will rank naturally without having to do any outreach, and you will attract a lot of links, like you can see, this page has, uh, 353 referring domains, and that, they're all natural links, and some of those links come from really big websites, news websites, uh, big, uh, big brand job websites in the UK and in the US as well.

• 14:04Speaker 00

  Most people think to get a good SEO page, it needs 6,000 words, but this article is only 1,035 words. So it's proof where if you structure this correctly, you don't have to go write a 6,000-word sort of piece of long-form anchor content.

• 14:16Speaker 01

  Yeah, no, that's, that's right, so thi- this, this is just very data-driven, so, um, that data is becoming very important in link building, I would say, like, that is, is the number of things that we use. So that's, that's the example of a linkable asset, and the other thing we do, well, the, the route do for us is digital PR. So they, I'll give, let me just quickly pull up the example.

• 14:39Speaker 00

  Okay.

• 14:42Speaker 01

  Okay, so they did this for us. So this is how many people lie on their resume. So what digital PR does is they they create stories using data in your industry. So for this one, they use a survey, but they they sometimes will get get data from public sources and analyze it. So lots of different ways they can do it. But essentially here, they they surveyed, I think, a thousand people in the States, asking them if they'd ever lied on their resume, why they lied on their resume, if it helped them get their job, that kind of thing. And then they go to press with the story. And this did really well. So this one has 212 referring domains. And this

• 15:26Speaker 01

  had some really big, some really big pickups. So I think it got picked up by Entrepreneur, maybe CNN, a few of the big US news sites.

• 15:35Speaker 00

  So how do you pay Root for this? Is it a fixed fee per month or pay per backlink? Or how do you pay them?

• 15:40Speaker 01

  It's a fixed fee per month. Most agencies that you work with that do this kind of like high level lead building will charge a fixed fee. Although, having said that, I think Root actually have started to do a per campaign one now. But it's relatively expensive, but it's it's really, really worth it because you get the best links you're ever going to get. They're natural, they're relevant, they're exactly kind of links that Google really wants you to get.

• 16:06Speaker 00

  How expensive? What do you pay them per month?

• 16:08Speaker 01

  I'm not sure if I should say that. I think I should.

• 16:13Speaker 00

  What's a range?

• 16:14Speaker 01

  So for for basic like digital PR and those kind of services, you'd probably be looking at least like 2,000 a month, 2,000 GPP.

• 16:26Speaker 00

  Okay. So is it fair to say you're paying them somewhere between 2 grand and 10,000 a month?

• 16:30Speaker 01

  Yeah, we so yeah, in that range at the moment, yeah.

• 16:35Speaker 00

  That's a big range, right? So we left enough ambiguity there, right? Where it's not it's not too revealing. But okay, that's helpful.

• 16:39Speaker 01

  Yeah.

• 16:40Speaker 00

  Let's go over to your search console performance, because ultimately, all this SEO traffic, what you want to be seeing is organic clicks from Google. So can we, first off, can we zoom out and go to, are you custom, is this the last 16 months? Can we go to the last 16 months?

• 16:51Speaker 01

  This is as far back as I could take it through to as far as I could take it in the current time. So we have we have a bit of a dip here because that's it's a very seasonal business, obviously, around towards the end of the year, traffic really dips off.

• 17:06Speaker 00

  But this is, but this is only going through 2024. Can we see it going all the way up through today? Or do bad things happen this year? So you don't want to show 2025?

• 17:14Speaker 01

  No, no, I, I can't show you from there onwards because of the buyers.

• 17:21Speaker 00

  Oh, is this what you told me before the show? Oh, got it. Okay. Is, did it generally get worse or better though in 2025?

• 17:28Speaker 01

  Um, it probably stayed around the same, to be honest.

• 17:31Speaker 00

  Okay, okay. All right. So take me back when, hover over your, your highest blue line peak. This is, because this is, he was getting 7,500 clicks organically. No, no, hover over the peak. He was getting seven, the peak, 7,500, one of the peaks, yes, 7,500, 7,493 clicks per day organically from Google. This was back on July 9th of 2024. And any other tactics, Andrew, you want to teach my audience? You mentioned the backlinks, you mentioned the big articles, anything else driving this traffic?

• 18:00Speaker 01

  Yeah, so I would say, um, the, the best thing you can do for a CEO is to really create helpful content. I know it's, it's like the kind of generic thing that you always hear, but it's to really understand your ideal customer and what their problems are, what they're looking to solve, and really try to create content that's actually going to help them. I think, um, these days with the influx of AI tools, everybody's just trying to spin up, you know, a thousand page website in a couple of days and think that's going to start ranking. But it's not really like, in, in this day and age, you need a lot more. So just to give you an example, if we look at some of our pages here. So our CV example pages are kind of like our bread and butter there.

• 18:45Speaker 01

  They're, they're what the, the site is mainly made up of. Um, and one thing that we now like to do is, is add features that you can't get from ChatGPT. So here you can click on the CV to, to enlarge it, have a, have a look at it. And you can also switch to the text version so that you can copy and paste it. So we're finding that if you, if you're putting things onto your site that people can't get in ChatGPT now, that that's helping drive clicks through because. Obviously, if they can just get it in chat GPT, they've got no reason to leave. But if they visit your site and they can see you've got a bit more and if there's a reason to actually go to the site, then that's going to encourage them to actually visit you.

• 19:24Speaker 00

  Yep. Okay, let's go back to the search console for a second. Can we scroll down to see the key, the queries that you're ranking really high for in the table? Okay, so how to write a CV, job description, template example. Okay, this all makes sense. Nothing surprising here.

• 19:37Speaker 01

  I could show some more.

• 19:38Speaker 00

  If we scroll back up, can, okay, yeah. Okay, CV students. Yep, yep, yep. Guys, the reason I show this is because you can see the programmatic SEO, right? See, it's, you know, you can see combinations of things here, right? CV examples for, and then insert a bunch of industries or, you know, see different kinds of templates, right? These are like programmatic, you know, playbooks here, right, Andrew?

• 19:59Speaker 01

  Yeah, yeah. So we actually did some programmatic SEO, which I could talk about if you like.

• 20:05Speaker 00

  Please.

• 20:05Speaker 01

  Yeah. So, so programmatic, programmatic SEO, very good. But as a word of warning, use it carefully. So we, for our example, CVs, obviously, a lot of the content is repeated. Once you start writing these, you realize that you're kind of repeating a lot of the same information over and over again. But you have to tailor each one for, for a particular job. So I actually created a tool that enabled us to essentially type in job titles. And then I got a developer to write this Python tool. And we basically entered a load of like staple phrases. And what it would do is it would sort of randomize them, put them into the post,

• 20:49Speaker 01

  and then just insert different, like if the job title was engineer, it would insert engineer into the points where it's set with the job title was. And we also pulled some pre-written stuff from chat GPT as well. And it worked really well in helping us to, to create a lot of content at scale. But we pushed it a little bit too far and I took my eye off the ball a little bit. And we were, I essentially started to lose a bit of traffic. And when I looked into it, we had a lot of very, very near duplicate content. So we had like sales executive CV and sales exec CV, which are obviously exactly the same thing. So programmatic SEO is good, but you have to keep an eye on it. You have to make sure the content is still quality.

• 21:32Speaker 01

  Otherwise, what happened to us essentially is that we produced far too much content and it was confusing Google because a lot of it was very much the same. So we had ended up having to do a huge project where we did a big content prune. We got rid of a lot of the duplicate stuff, had to redirect back to the kind of main pages. And afterwards, we did see some recovery. But yeah, it's very good, but use it sparingly.

• 21:58Speaker 00

  Makes a lot of sense. Thanks for that. Let's look at some other data points here. If we click on average CTR button in the center top there.

• 22:03Speaker 01

  Yep.

• 22:03Speaker 00

  I just want to see if that line is going up or down generally over time. Okay, so slightly down. A lot of people are seeing that go slightly down, especially with ChatGPT in 2025. What about average position?

• 22:14Speaker 00

  Okay, server for a flat. Okay, so nothing shocking in here, right?

• 22:17Speaker 01

  No, not.

• 22:19Speaker 00

  Yep. Okay, cool. This is this is super helpful. Thanks for showing us that. You can stop. You can stop sharing now. So I guess help me understand what you want to do with the business. I mean, we got total lifetime sales. You said it's over a million pounds. Are you comfortable sharing what it's doing monthly today on average?

• 22:32Speaker 01

  Yeah, so it's doing around, I think it's about 30K MRR at the moment.

• 22:39Speaker 00

  Okay, so would you sell the business? Like if I offered you all cash, you know, $230,000 to sell the business today, would you do the deal?

• 22:45Speaker 01

  Yeah, maybe not for that much, but certainly open to looking for buyers at the moment. Yeah.

• 22:52Speaker 00

  And why is that? Why do you want to potentially sell this? Do you have another idea you want to move to or what?

• 22:56Speaker 01

  Yeah, so I've actually already launched a SaaS SEO agency. So what I'm doing now is I'm helping other SaaS businesses to grow their traffic and revenue with SEO. So yeah, so the SaaS CV is running pretty passively at the moment, but still with some of my involvement. So we're in talks with a couple of different other resume builder companies, one big one in the US actually. So I'm hoping to start it in the next six months to a year.

• 23:26Speaker 00

  And I mean, what do you are you comfortable sharing? Do you think it's going to be a $500,000 or a million dollar price? What sort of multiple are you looking for?

• 23:33Speaker 01

  I'm not entirely sure yet. So one of the one of the issues is I still have quite a lot of involvement in it. So people are a little bit reluctant to kind of just pay you out on like a multiple of MRR if you're putting timing because obviously they then have to hire someone or use someone from their team to carry out those tasks. But I think I'm probably looking at something around the 600, 700K in sterling range.

• 24:01Speaker 00

  And so if someone offered you $600,000 all cash to buy the business, but a chunk of that cash, you know, 200,000 was upfront and the rest is paid out to you as 30% of profits until you're paid the, you know, the 600K, would you be open to a structure like that?

• 24:14Speaker 01

  Potentially, yeah.

• 24:17Speaker 00

  Interesting. Well, we'll have to see where that goes. Let's give some love to your new agency. What is the website up for your SEO agency?

• 24:22Speaker 01

  Yeah, sure. So it's linkquest.co.uk. As I said, we are a, an SEO agency that specializes in SEO for SaaS businesses. Because SaaS businesses are often quite complex, especially in the B2B space, they, it's a, it's a great platform for SEO because it gives you the opportunity to write lots of content to promote in lots of different places to get backlinks. And also what that content does is it builds trust of your customers and pushes them generally towards a, a signup for your product.

• 24:56Speaker 00

  Well, guys, there you have it. You might think in 2025 with AI and ChatGPT that a free resume builder software tool has no shot at making it. But Andrew just showed you his website, CV Builder, right? CV Builder dot com and standout hyphen CB dot com. And, you know, over a million dollars of total sales. He's increased average sale price up to $61, $62. That's lifetime value, pardon me, scaled up nicely. And now saying, man, do we sell this thing for 500, 600,000 bucks? We'll see what happens. But his main go-to-market motion, over 50 million impressions generated from his website using really smart SEO tactics. Andrew, thank you for taking us to the top.