968. Q&AF: Misunderstood By Family, Convincing The Unmotivated & Scaling Smart

On today's episode, Andy answers your questions on how to navigate the situation when your family doesn't understand your ambition and drive, how to inspire change in unmotivated close ones, and how to build bulletproof systems to support a fast-growing business.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:16Andy Frisella?

  What is up guys? It's Andy Frisella and this is the show for the realists. Say goodbye to the lies, the fakeness and delusions of modern society and welcome to motherfucking reality. Guys, today we have Q and A F. That's where you submit the questions and we give you the answers. Now you can submit your questions a couple of different ways. DJ, go ahead and tell them how they can do that.

• 0:37Speaker 01

  Yeah, guys, you can email your questions into [email protected]. You can also submit your questions using the link in the description below for your chance to be on the call in shows or drop your questions in the comments of the YouTube episodes.

• 0:52Andy Frisella?

  If this is your first time listening,

• 0:56Andy Frisella?

  we have shows within the show. All right. If you tune in tonight at 7:00 Central, you will be able to watch live C T I. That is Cruise the Internet. That's where we put topics on the screen over here. We speculate on what's going on. We have some laughs. We talk about how we, the people, have to solve these problems going on in the world. Other times throughout the week, we might have real talk, which is five to 20 minutes of real talk. And then we have 75 Hard Verses. That is where people who have completed the 75 Hard Program come on the show. They talk about how they were before, how they are now, and how they use the 75 Hard Program to straighten out their lives. All right. If you're unfamiliar with 75 Hard is the world's

• 1:37Andy Frisella?

  most famous mental transformation program in history, and it's the initial phase of the Live Hard Program. All right. You can get those programs for free at episode 208 on the audio feed.

• 1:51Andy Frisella?

  You can also go to andyfrisella.com and get the book on mental toughness. The book on mental toughness has the entire live hard program, plus a whole bunch of other content regarding mental toughness, what it is, how to cultivate it and how to use it to build your ultimate life. All right. Now we do have a fee for the show. The fee is very simple. You don't have to send us money or anything, but we'll take it if you do. But we just want you to share the show. All right. We put a lot of time, a lot of effort trying to bring you guys some good valuable content. If you find valuable content in our show, we ask very simply that you do us a favor and help us grow the show. So don't be a hoe.

• 2:30Speaker 01

  Share the show. All right. That's every show.

• 2:32Andy Frisella?

  It is every show.

• 2:33Speaker 01

  Not just like one, like if you find value in this episode right now, share it right now.

• 2:36Andy Frisella?

  Yeah. Yeah, that's right.

• 2:37Speaker 01

  And then tonight.

• 2:38Andy Frisella?

  Share that shit out. Yeah.

• 2:40Speaker 01

  Yeah.

• 2:40Andy Frisella?

  You guys should join us for the stream night. It's fun, man. It's a lot of fun.

• 2:43Speaker 01

  Yeah, bro.

• 2:44Andy Frisella?

  I do have a big announcement. All right.

• 2:48Andy Frisella?

  You guys know that I've been talking about the MFCEO project coming back for a very long time. We are very, very, very close to that coming back. There is another product that I have been working on for the last three years with my amazing team to help solve this problem that's going on in the world. And if you want to find out about what that product is, there's only one way to do it. You have to go to andyfrisella.com/mfceo and register and you will be notified exclusively when the show drops and then you will be

• 3:30Andy Frisella?

  one of the first people to understand how we're going to change the entire world. All right. There is no other way to get it. If you do not register, you will not get it. If you register, you will get it. And that's that. So if you're interested in that, which you should be, because it's probably going to be the biggest thing that ever, ever, ever has been created. And I mean that. I think it's the biggest product in human history.

• 3:56Andy Frisella?

  You have to go to andyfrisella.com/mfceo and register. So go do that right now and then listen to the rest of the show. All right.

• 4:03Speaker 01

  Hell yeah, bro.

• 4:04Andy Frisella?

  So what's up?

• 4:05Speaker 01

  I got a big announcement.

• 4:06Andy Frisella?

  Oh, yeah. What's up?

• 4:07Speaker 01

  I got three good ones for you.

• 4:12Andy Frisella?

  There's a lot of stuff going on today. We've got so much stuff going on. Oh, that's CTI.

• 4:17Speaker 01

  Yeah, CTI. There is a lot going on, actually. Actually, you know what? Let's just do CTI real quick.

• 4:22Andy Frisella?

  Yeah, no shit.

• 4:25Speaker 01

  Yeah, man.

• 4:25Andy Frisella?

  CTI's fun.

• 4:26Speaker 01

  Yeah, have a great time. I feel like we gotta wear an outfit tonight. We gotta do something.

• 4:31Andy Frisella?

  All right, well, we'll figure it out.

• 4:33Speaker 01

  Yeah.

• 4:33Andy Frisella?

  We'll do something special.

• 4:34Speaker 01

  I mean, with all those super chats.

• 4:36Andy Frisella?

  Yeah.

• 4:37Speaker 01

  Might not have to wear anything.

• 4:38Andy Frisella?

  Yeah.

• 4:38Speaker 01

  You know what I'm saying?

• 4:39Andy Frisella?

  Everybody's like, let me see this.

• 4:42Andy Frisella?

  It's ain't OnlyFans, dude.

• 4:43Speaker 01

  That's what I'm saying, man. We got standards here.

• 4:45Andy Frisella?

  That's right.

• 4:46Speaker 01

  All right.

• 4:46Andy Frisella?

  They're low, but...

• 4:51Speaker 01

  Yeah, man. Well, guys, it is Monday, beautiful Monday. As always, we like to make some people better.

• 4:58Speaker 01

  We do got some good questions here, so let's go ahead and get going. We got our, uh, let's start with a call. Let's get Patricia on the call.

• 5:06Andy Frisella?

  All right. Let's do it.

• 5:18Speaker 02

  Hello?

• 5:19Speaker 01

  Patricia?

• 5:21Speaker 02

  Hey, how's it going?

• 5:22Speaker 01

  What's going on?

• 5:23Speaker 02

  Not much. I'm excited to talk to you guys.

• 5:26Andy Frisella?

  How are you, Patricia?

• 5:28Speaker 02

  Good. What's up, Andy?

• 5:30Andy Frisella?

  Oh, not much. Just, uh, just doing a thing here. How are you?

• 5:34Speaker 02

  Nice. I'm good. I'm amazing.

• 5:36Speaker 01

  Yeah, where are you calling from?

• 5:39Speaker 02

  Um, Canada, Alberta.

• 5:40Andy Frisella?

  Oh, shit.

• 5:41Speaker 01

  All right.

• 5:42Andy Frisella?

  All right.

• 5:42Speaker 01

  Got some freedom up there. Okay.

• 5:44Andy Frisella?

  Now, before you ask, I'm not sure we know how to escape.

• 5:50Andy Frisella?

  So, give us a little background of what you got going on up in Canada.

• 5:54Speaker 02

  Um, so what I'm doing currently is I am studying full-time to be a game developer. So, I'm working out daily and I'm at home currently. I take care of the home and my grandmother, who has cancer. So, I help her out, but I'm gonna be going to college this January and pretty much just pursuing what I love and my goals.

• 6:16Andy Frisella?

  Awesome.

• 6:17Speaker 02

  Yeah.

• 6:18Andy Frisella?

  How old are you, if you don't mind us asking?

• 6:20Speaker 02

  I'm 19.

• 6:21Andy Frisella?

  Okay, cool, cool.

• 6:22Speaker 02

  Yes.

• 6:23Andy Frisella?

  All right. Well, what do you got for us today? How can we help you?

• 6:27Speaker 02

  Alright, so, I'd say I'm a very ambitious person. I work out daily, strict on my diet, and study hard to go to college. However, the way I operate and live and think is different from most people my age, especially women. Um, I don't drink at all, never been to a club in my life, uh, don't smoke, and I have a very strict mindset. As a result, I find hanging around average teenagers a bit irritating.

• 6:55Andy Frisella?

  Mm-hmm.

• 6:55Speaker 02

  Um, I only have a handful of friends, but this actually doesn't bother me at all, that I often don't fit in. And I can tell my parents seem to feel bad for me, seeing me as a loner or lonely, but I feel perfectly fine pursuing my goals with few people around me. I'm just very picky and selective with who I make friends with.

• 7:15Andy Frisella?

  Mm-hmm.

• 7:15Speaker 02

  And my parents may find me abnormal, I think, and like there's something wrong with me. And sometimes it makes me feel alien-like. And so, my question to you is, is it okay to be a loner in pursuing your goals? My parents want me to hang out with groups of people my age, but I've always felt too mature and dislike their mindset.

• 7:38Andy Frisella?

  Okay, um, yeah, so, alright.

• 7:46Andy Frisella?

  You have to realize that, here's what I'll tell you, alright? When you're young and you're ambitious, it is extremely lonely, alright? Because most young people believe that they have all the time in the world, and they do have the most time, right? You're just entering the phase of being a full-blown adult, and a lot of people just aren't taking their future seriously. And while that's ser- that's very pronounced at a younger age, that doesn't really change. It's always going to be that way. And as you get older, it starts to present itself in different ways.

• 8:25Andy Frisella?

  Um, you know, people start to find the, what I call the quote-unquote, uh, rules, right? Go to school, get a job, get the house, get married, have kids, and that's the norm. And anytime you do anything outside the norm, no matter if you're nineteen, twenty-nine, thirty-nine, fifty-nine,

• 8:47Andy Frisella?

  people are gonna look at you weird, and they're not gonna understand it. And here's the thing that I would want to put into your mind, is that-

• 8:57Andy Frisella?

  You don't want to be understood by people who are destined to be just normal people who go through life when you have ambitious goals. Kobe Bryant said this very clearly one time in an interview. He's like, "Look, I don't want to be like them. I don't want to be around them. I don't want to, I don't want to know what they do. I don't, I don't want anything. I want to, I want to be around this. I want to, I'm a driven person. I want to kick ass. I want to be a champion and I don't want anything to do with that." And you know what? That's okay. And by the way, not only is it okay, it's actually required. All right. Because if you surround yourself with people

• 9:37Andy Frisella?

  who are doing things in life that are not aligned with what you're trying to do, just because you want to be around people, you'll end up absorbing their mindset and their worldview and their motivation and their discipline levels, which will water yours down.

• 9:54Speaker 02

  Yeah, that's not what I want.

• 9:55Andy Frisella?

  Right. So you have to be very comfortable moving down the path alone, at least in the beginning. All right. And what's going to happen to you is you're going to continue to be ambitious. You're going to continue to chase your goals and build your life. And you will eventually start to naturally find other people of that mindset that you could be friends with, that share that same ambition, drive and care for their future. And whenever you find those people, you're going to feel like, okay, I've got a good set of friends. And you have now, I call this no man's land. All right. You go from the beginning where you're just setting out to become

• 10:39Andy Frisella?

  successful and you start to move down the path. And these friends that you had back in the day, they don't go with you. So you're ended up going on this journey alone. And then eventually you find a group of friends or a group of peers or colleagues or however you want to call them, that share the same mindset. And those people, instead of dragging you down, instead of dragging you, trying to drag you out or put doubt in your mind, they'll start to encourage you and they'll start to push you and they'll start Start to collaborate with you and you will find more success. And then what happens is if you continue to push down. And and want to do more and more and more, the same cycle repeats itself again. So you will move past that group of friends. And then you will feel lonely again until you get to that level of the next level.

• 11:25Andy Frisella?

  And you will find a new group of of people to work with. And your friend group. As an ambitious person. Will change over time, many times. Because you will always settle within the people that. Want your level of success at the time. So every time you level up, you're going to go through this process. And it sounds like you're mentally equipped to go through it already. You know, most people will give up their dreams and their goals. And everything they want for themselves. For the Thursday, Friday, Saturday night lifestyle. With their old friends, right? So. You don't want to be someone who. Has to have people around in order for you to be happy. I'm not like that either. I I I don't mind being alone.

• 12:11Andy Frisella?

  Uh, in fact, I kind of prefer it and I really. Hate spending time. Around. Meaningless conversations, small talk. Um, all of these things that other people gossip, drama, that's not. That's the language of poverty, man, and we're trying to get past that. So I don't think. I don't think that you should feel bad at all. In fact, I think it should be encouraging to you that you are in the mindset that you are so early. And if you continue to move down that path, you're going to find yourself much more successful than all of your peers. Because they're likely to waste their entire twenties hanging out, partying, and then they'll get to be thirty and they'll say, well. I should have done this.

• 12:56Andy Frisella?

  And I should have taken this more seriously and and still at that point, most people don't make the change. They just say, well. They say, well. You know, this isn't that bad and I, I could probably get it going when I'm 35 and they start to kick the can down the road and eventually they find themselves, you know, in their mid 40s, wasting 25 years, working a job they hate, earning money they hate with no way out. So, you can either, it's, it's really about delayed gratification, right? You could either put in the work now and be way ahead later, or you could do what they're doing now and be in a situation later where it's much, much worse. It's much harder. And they can't see that because when

• 13:39Andy Frisella?

  you're 19, you don't have that perspective. There's no way to have it. You haven't lived that life. You haven't grown up. You haven't seen your friends that you used to have settle for a mediocre existence. And I've seen all that stuff over and over and over again. Anybody who's my age, who, who's built things or done things or become successful knows exactly what I'm talking about. But when you're 19, 20 years old, it, you, you can't see it because you've never seen it. And, um, so to put your mind at ease on this, it's really simple. No, you're not weird. No, there's nothing wrong with it. In fact, I think it's very encouraging and I think you need to like, if you really want to relieve that pressure from your parents, just have a

• 14:20Andy Frisella?

  conversation and say, hey, look, I know you guys worry about me, but here's the thing. I'm doing this and this and this, and I want to do this. This is what I want to do with my life. And these people aren't doing that. And I still have fun. I still feel good. I, I enjoy the friends that I do have. I just don't want to do what everybody else is doing. And, and it doesn't mean I'm broken and just tell your parents that directly. Um, you probably have, right?

• 14:46Speaker 02

  Yeah. I mean, I let them know that I'm not suffering mentally in any way. I don't feel lonely. I've never had depression. I'm not anxious. Like I feel completely secure and mentally healthy doing what I'm doing.

• 14:57Andy Frisella?

  Yeah. And, and you know why? Because you're doing things yourself that make you feel productive and proud of yourself and you don't need the external validation. Most of these people that need the external connections, uh, the mass approval, the, you know, most friends they can have, that's just, all that is, is They're trying to cover for their lack of their own self-esteem and their own confidence and their own self-belief because they're not actually exercising any of their skillset or doing anything productive of themselves. So when they're around people, they're not, they're reminded that they're more normal and they're not feeling alienated. So this

• 15:41Andy Frisella?

  is where we get like hyper-social activity. It's really about the fulfillment of something else that's missing and it never fulfills it. It actually just digs you a much bigger hole. So, and I'm, I'm not, I'm not saying you shouldn't be social. I'm not saying you can't have fun. I'm not saying you need to isolate yourself as a young person because there's a lot of things that you do need to learn socially and uh, but what I am saying is, you know, there's nothing wrong with being hyper-focused on what you want to do at a young age. I actually think it's a, I, I think, I know it's definitely the way that people become successful. I know very few people who decided to change their lives

• 16:24Andy Frisella?

  in thirty, thirty-five who actually did. Um, I, in terms of like their career, in terms of building something. I don't, I don't know a whole lot of people who have, you know, said at thirty-five years old, "Hey, I'm gonna start this and do this," and then become successful later. That's not saying you can't do it, but it's saying that it's just much more rare than someone who starts when they're twenty and works, you know, their way up. So-

• 16:52Speaker 02

  Yeah, true.

• 16:53Andy Frisella?

  You know, I, I think you're completely on the right track. I don't think you should be worried about it. Um, I think you should see it as a good thing and you don't, you need to keep in mind that you don't want to be like these people. You don't want-

• 17:06Speaker 02

  Yeah, exactly. That's what I tell myself.

• 17:08Andy Frisella?

  Right. So, uh, you don't want what they, what, what they're gonna get and so you're gonna have to take different actions and that's just the bottom-line reality of the situation.

• 17:21Andy Frisella?

  So-

• 17:21Speaker 02

  Yeah, I agree a hundred percent-

• 17:22Andy Frisella?

  Yeah.

• 17:23Speaker 02

  On all you said.

• 17:23Andy Frisella?

  You know all this. You're just looking for confirmation.

• 17:27Speaker 02

  Yeah.

• 17:27Andy Frisella?

  You know? It's a weird feeling when you're-

• 17:32Andy Frisella?

  It's a weird feeling being misunderstood at first. It's weird. You know, and but it never goes away. So you have to like learn to kind of be comfortable with it. You know, I get I still get it. I get I get it from people, you know, a lot of people come to me. Who they say things like, dude, why are you building this new thing? Or why are you doing this thing? Or why do you still go there every day? Or why do you work so hard? Or why do you why? Because I fucking like it, dude. Like, I know you can't comprehend that. And I know that you don't understand that. But that's what I like. Just like you like laying your ass on the couch and watching fucking Kardashians or whatever the fuck you're watching. Uh, I like to build shit.

• 18:13Andy Frisella?

  And that shouldn't be something that you're criticizing or or really even caring about. So, um, you know, there's nobody that like, if you think of all the people that have done amazing things in their life. Every single one of them has been misunderstood by the people around them.

• 18:32Speaker 02

  They're seen as weird.

• 18:33Andy Frisella?

  Yeah, until until they they get where they're going. And then all those same people are like, dude, I always believed in you. This was so awesome. I can't believe, you know, you actually did this. But you know what? I'm not surprised. And they start like coming into your camp and cheering for you, which is ironic because at this point you don't need that anymore. You don't need it. Right. So it's funny how people only support you when you after, you know, you've passed the point of needing it. Um, but getting to that point of of pushing through that point of where it would be nice to have support makes you strong and it makes you resilient and it makes you be able to move down the path without slowing down because of people's misunderstanding.

• 19:17Andy Frisella?

  And, uh, I actually think that being misunderstood is one of the greatest indicators to genius. All right. Um, so, yeah, man, I think you're fine. I think you just got to keep doing what you're doing and remember that this situation will play out over and over and over again, uh, the further you go down the line.

• 19:36Speaker 02

  Right. Yeah, absolutely, man. Thank you so much.

• 19:39Andy Frisella?

  You're welcome.

• 19:41Speaker 01

  I really appreciate it.

• 19:42Speaker 02

  I appreciate it. I appreciate you guys allowing me to ask.

• 19:45Andy Frisella?

  Yeah.

• 19:46Speaker 02

  Giving your input.

• 19:47Andy Frisella?

  Yeah, for sure. Listen, just keep, keep your head down, keep doing what you're doing and, uh, you know, in 10 years, you're gonna look back and you're gonna be like, dude, I'm so glad I put in that work. And you're gonna be proud of yourself. And I, you know, so.

• 20:01Speaker 02

  Absolutely, man. I guarantee it.

• 20:02Andy Frisella?

  Yeah.

• 20:03Speaker 02

  I look forward to it.

• 20:03Andy Frisella?

  Exactly.

• 20:04Speaker 01

  Hell, yeah.

• 20:05Andy Frisella?

  So.

• 20:06Speaker 01

  Patricia, we really appreciate you calling in.

• 20:08Speaker 02

  Yeah, thank you, guys.

• 20:09Andy Frisella?

  All right.

• 20:10Speaker 01

  Good luck in college.

• 20:12Speaker 02

  See ya.

• 20:12Andy Frisella?

  All right. Bye.

• 20:15Speaker 01

  It's so great. Like, that's, I feel like that, that's one of the, we talk about cultural changes, right? Like, this is, I feel like that's a really big shift that's happening right now, just with the younger crowd, is they're getting way more serious about.

• 20:28Andy Frisella?

  Well, yeah, they realize they've been lied to.

• 20:30Speaker 01

  Yeah.

• 20:31Andy Frisella?

  That Gen Z is starting to realize, like, school didn't teach me what I needed to know. They, they're smart enough to understand, there's enough available information to grasp the concept now that, you know, we are put into the world, out of the school system, not to be effective, but to be dependent. And this is why they don't teach us things like personal finance properly. This is why they don't really, uh, encourage ambition and drive and, and building things anymore. Instead, you know, they're trying legitimately to create a completely dependent youth, which is backfiring in their face, uh, because these young people are starting to realize, like, hey, dude, I don't want to be poor.

• 21:15Speaker 01

  Right.

• 21:15Andy Frisella?

  I don't want to struggle. I want to make fucking money. So I don't struggle. And it's, it's a really nice, um, refreshing

• 21:27Andy Frisella?

  turn of events, because that's the world that I grew up in. I grew up in a world where You were encouraged to be successful and the people who were successful were not shit on. They were seen as people who, as an example of what you can do. And we were encouraged to win and we were encouraged to build and we were encouraged to, you know, be the best at what we do. And if you didn't do that, you were a fucking loser. And now for the last 15, 20 years, it's been kind of the opposite. If you go out and build something, you're greedy, you're, you're materialistic, you're a bad person, you're this, you're that. And if you have an understanding of, and this is why we do CTI. If you have an understanding of the political, cultural environment that's going on,

• 22:10Andy Frisella?

  you completely understand that their goal is to create a dependent population of literal dumb asses so that they could control them. So Gen Z has woken up to this and it's really, really fucking exciting for me. Because like, that's my wheelhouse. My wheelhouse is to help people win. And now that they're actually wanting to win again, it's, it's fun, you know? Trying to convince people that winning is a good thing is like, not as fun.

• 22:38Speaker 01

  Pulling your hair out.

• 22:39Andy Frisella?

  Yeah, it's annoying dude. And for the last 10 years, that's what I've had to do. You know, I've caught in so much shit for the content that I make over the years. Because it's like, whoa, you care about his money? No, that's not all I care about, but money is very important. It's a very fucking important thing. And if you don't have a lot of it, your life's gonna suffer. That's the truth. All right? So in my mind, you know, that's the foundation of the life that you're trying to build is to have enough money to do the things that you and your, your family want to do. And then to take care of things as they come along. And most people need, you know, like 10 times more money than they think they do to actually be at that level. So, you know, it's good that people are starting to wake up to it.

• 23:24Andy Frisella?

  Because I think, you know, in 20 years, we're going to see the effects of that, you know?

• 23:28Speaker 01

  Yeah, dude, it's very refreshing.

• 23:30Andy Frisella?

  Yeah.

• 23:30Speaker 01

  Very refreshing. I love it, man. Uh, let's keep moving. I got another question for you, uh, guys. Andy, question number two. Andy, uh, I understand you aren't a parent, but as a leader of men and women, when you see someone you care about becoming stagnant or not reaching their potential, how do you help when you know you aren't getting through, no matter your approach?

• 23:54Andy Frisella?

  Well, people have to be willing to help themselves. If, if you're, if you're going to help them, you can only do so much. And one of the quickest ways to be miserable is to try to convince people that have no ambition and no, no inkling to become better themselves, to be better. That's very draining. It's very hard. It's very frustrating. And if they don't want to meet you halfway, it doesn't matter what you do or what you say, or how much you do for them. They're not going to do it. And furthermore, if you do all these extra things for them to try and get them to be successful, they'll just learn that you're going to do it for them and they won't ever learn the things themselves, which actually handicaps them. So we have to face the reality that there is just a lot of people who talk a lot of shit

• 24:38Andy Frisella?

  about wanting things that actually don't want them. And you can tell who they are because their actions don't back up their words. And it doesn't matter how good of a leader you are. It doesn't matter how charismatic you are. It doesn't matter how respected you are. If you have people that don't want it for themselves, there's literally nothing you can do. Now, to answer your question, let's assume that this person does have some sort of ambition, which I don't think they do, to become more successful. Um, that's where you gotta pull them aside. You gotta have a real talk and you gotta say, hey, look, dude. Here's the thing, alright, where are you gonna be five years from now doing exactly what you're doing?

• 25:22Andy Frisella?

  Where are you gonna be 10 years from now, given the exact amount of effort that you're giving now? What do you think that's gonna look like? And if you can really get them to understand that they're in for a world of hurt if they don't step on the gas now, you might be able to get them to wake the fuck up. But the reality is, is there's a lot of people, in fact, most people that say they want things, that actually don't want them. You know, they're full of shit. They say they want it because everybody says they want that. Well, everybody does want to be successful. Who the fuck doesn't? You're right. You know what I'm saying? But there's a difference between saying you want it and actually wanting it with your actions. And most people just don't want it with their actions. That's just reality. And so you have to be very careful to watch someone's actions over what they say when it comes to this,

• 26:05Andy Frisella?

  because you will drain yourself and you will run yourself ragged, trying to get people to do things that they're just never gonna do. And I assume that because of the frame of this question, this person's talking about their kid, alright? Um, look, kids develop at a different age. You know, if you would have looked at me when I was in high school, there's not a single motherfucker on the planet that would say that I would end up where I'm at now, alright? Not a single one, not a single one. So you can't just look at kids because of how they're behaving as a teenager and say that determines where they're gonna go in life. Long-term, out-term. Yeah, you know, a flip will, a switch will eventually flip if they really have it.

• 26:50Andy Frisella?

  And it usually happens when they realize that there's nobody coming to save them, dude. And when that starts to happen, that's what happened to me, okay? When I got out on my own and I started building my company, I started realizing very quickly, like, holy shit, like, this has to work. And my mentality flipped, right? And I went to work. And that doesn't necessarily happen for a kid who's living at home, who's, you know, his parents taking care of him and

• 27:17Speaker 01

  Still raising his hand to use the bathroom.

• 27:19Andy Frisella?

  For sure. Right. They're not going to grasp that. So, you know, this is one reason why I'm very thankful for sports too, because I played a lot of sports growing up and, you know, I was a good athlete. I wasn't the best athlete, but what I did learn was how to win, how to work as a team, that winning was important and what it took to win. And this is why I think, you know, instead of sitting your kids in front of a video game or a screen, you guys should consider, and I know it takes a lot of time and extra money, but consider getting your kids involved in sports year round. It keeps them out of trouble. It teaches them what they need to know and um,

• 27:58Speaker 01

  Keeps them healthy.

• 27:59Andy Frisella?

  Yeah. It's, there's a lot of benefits to it, but again, if they don't want to do it, how do you get them to do it?

• 28:04Speaker 01

  Yeah.

• 28:05Andy Frisella?

  So I think showing people,

• 28:09Andy Frisella?

  you know, I've had a number of events in my life, growing up that have stuck with me.

• 28:17Andy Frisella?

  That reminded me very, very like strongly of how important it is to make money. Um, I had one of my family members, when I was a young kid, get evicted from their home and we had to go to their house and get their shit off the front yard. All right. I've never forgotten that.

• 28:37Speaker 01

  Yeah.

• 28:38Andy Frisella?

  Never forgotten that. You know what I'm saying?

• 28:40Speaker 01

  You don't forget that.

• 28:41Andy Frisella?

  That was one of them things that stuck with me forever. And as hard as it was to understand then, because I didn't really understand it, but now I do understand it. And once it clicked for me, what that meant, I was like, man, I don't ever want that, you know? So those kinds of situations, um,

• 29:02Andy Frisella?

  I think those kinds of situations help people a lot, you know, this is why I say all the time, you know, the people who become the most successful, it's the opposite of what people think. A lot of people will say, "Oh, well, you had it easy," or "You were lucky," or "You were born on third base and you think you hit a trip." All this fucking loser shit people say about successful people to justify their own lack of progress. But at the end of the day, the reality is the opposite of that. The people who win are usually people who had to crawl out of the shit many different times, growing up, have seen difficult things, have been through difficult things, and it taught them the skill of learning to fight through. And then as they got older, they started to harness that skill into where they were going,

• 29:45Andy Frisella?

  which made them gritty, resilient, persevere through the hard things. And so, uh, you know, this is why, most people have it wrong when it comes to successful people.

• 29:55Speaker 01

  Yeah. They're willing to do fucking whatever to go as far away from that as possible.

• 30:00Andy Frisella?

  Correct. And it never stops because it's stuck to you.

• 30:02Speaker 01

  Yeah.

• 30:02Andy Frisella?

  You know?

• 30:03Speaker 01

  Yeah.

• 30:03Andy Frisella?

  So...

• 30:04Speaker 01

  Let me ask you this, I mean, because we talk about people with potential, right? Like, how do you look at a situation where you have a guy, a person, that, dude, like, they're driving a fucking thousand horsepower vehicle, like, the tires are fucking going. They're just doing donuts, though, because they're not, you know, the direction's not in the right place. They're not applying, I guess, all of that momentum and potential in the right...

• 30:26Andy Frisella?

  Yeah, I mean, you could talk to them, dude, and you could say, "Hey, uh, uh, the problem is, is that people that usually have that natural ability to go, they think that their ego's also big because of that, so they listen less, right? They think, "Well, I got it, so like, everything I do is gonna work." And it's like, "No, dude, you're, you're missing this, you're missing that, you're missing this." And when you try to tell them those things, they don't listen because they think they have something that everybody else doesn't have. And that, that's another misconception, is that the people with the most talent win. It's not the people with the most talent. It's the people with the ability to learn and apply those lessons moving forward, and then the grit and the resilience and the perseverance and the fortitude to continue down the path.

• 31:11Andy Frisella?

  And so, being successful has little to do with intelligence or talent, and it has to do with... Being just intelligent enough to not make the same mistake twice or three times and developing enough grit to persevere through the process. And if you have those two things, there's really nothing that will stop you long-term. Winning is inevitable with those two qualities. Uh, but, you know, unfortunately, as humans, when we think we're better than we are, or we think we're naturally talented, we see this in the NFL or the MLB. How many of these guys that got drafted first round never pan out? Because their whole life and their whole identity became, I'm a first round draft pick, instead of, well, I'm graduated from that era and I'm now in a new era and I

• 31:56Andy Frisella?

  needed to work just as hard as I did then. Sometimes the athlete was so good that they didn't have to work in college. They're so fucking good. They didn't have to do shit. There was a quarterback that got drafted by the Raiders a number of years ago named Jamarcus Russell. Jamarcus Russell was drafted number one in the NFL and he was touted legitimately as maybe the best quarterback ever coming out of college. And he went to the Raiders and he fucking flopped. And the reason he flopped is because he wouldn't read the motherfucking playbook. And they know they weren't, that he wasn't reading the playbook because they gave him a blank playbook with nothing in it. He went home, he came back and he's like, oh yeah, I read it. And didn't say shit.

• 32:41Andy Frisella?

  And that's how they caught him on it. So, so a lot of, yes, a lot of times when you have this big talent, those people don't pan out because they rely on the talent more than they should.

• 32:58Speaker 01

  Yeah.

• 32:58Andy Frisella?

  Right?

• 32:59Speaker 01

  Yeah.

• 32:59Andy Frisella?

  So.

• 33:00Speaker 01

  But also not probably facing any adversity.

• 33:02Andy Frisella?

  Right.

• 33:02Speaker 01

  So then you get, you know, like getting hit by NFL, you know, D linemen is a lot different than, you know, college or high school, bro. It's a big difference.

• 33:09Andy Frisella?

  Yeah. And, and dude, this happens in all areas of life.

• 33:12Speaker 01

  Yeah.

• 33:12Andy Frisella?

  You know, let's say you're an executive and you work for a small company and you've done really well at that company. And then you move to a big company and instead of thinking like, okay, this is a new league. I need to learn. I need to get better. I need to brush up my skill. They form their identity based upon what they already did. They carry those habits moving forward and those habits aren't good enough to support the success that they're trying to create now. This happens all the time. This is why people who. Win long-term are actually of medium skillset who are aware that they are a medium skillset and understand very in a real way that they have to do all the things that are required to win because they know they're not good enough. I know that about myself. People, people talk to me all the time. They're like, why do you do all these things?

• 33:57Andy Frisella?

  Why do you do this? Why do you do that? Because at the end of the day, bro, I know for sure I'm not good enough to win if I don't do the things. I know that and I've accepted that and that doesn't hurt my ego, right? I actually like that everybody else thinks they're awesome, right? Because and you know, people will look at me from the outside and they'll say, that guy thinks he's awesome. Not really, dude. You might think that, but at the end of the day, when it comes time to get better, I'm gonna sit in a room, shut the fuck up and learn what I gotta learn.

• 34:25Speaker 01

  Yeah, you think your actions are awesome. Well, that's the difference. You know what I'm saying?

• 34:29Andy Frisella?

  I think my results are awesome.

• 34:30Speaker 01

  Yeah.

• 34:31Andy Frisella?

  And my results are awesome because I'm willing to learn along the way.

• 34:34Speaker 01

  Yeah.

• 34:34Andy Frisella?

  So.

• 34:35Speaker 01

  Dude, I love it, man. I love it. Guys, let's get one more in here, man. Let's get another one. Uh, let's get Ross on the line. Let's give Ross a call.

• 34:50Speaker 03

  Hello, this is Ross.

• 34:51Speaker 01

  Ross, what's going on, man? This is DJ.

• 34:55Speaker 03

  How's it going, man?

• 34:56Speaker 01

  No, man, no complaints over here, man. How you doing?

• 35:00Speaker 03

  Life don't get no better than this.

• 35:02Speaker 01

  Well, it's about to get better. I got Andy here too.

• 35:04Andy Frisella?

  Yeah, what's up, Ross?

• 35:07Speaker 03

  Tipping on a crisp screaming freedom right now, actually.

• 35:10Andy Frisella?

  That's right.

• 35:10Speaker 01

  There you go.

• 35:11Andy Frisella?

  That's right.

• 35:12Speaker 01

  Somebody stole mine.

• 35:13Speaker 03

  I actually just picked up four cases from the local brown jug in town.

• 35:17Andy Frisella?

  The brown jug?

• 35:19Speaker 03

  Yeah.

• 35:20Andy Frisella?

  Is that a store?

• 35:23Speaker 03

  Yeah, liquor store in, uh, in town.

• 35:25Andy Frisella?

  Where are?

• 35:26Speaker 03

  We gotta get more, more, uh, form energy up here in Alaska, man. We don't got much.

• 35:32Andy Frisella?

  Well, hey, man.

• 35:32Speaker 01

  In Alaska?

• 35:34Andy Frisella?

  Hey dude, we're, we got it coming, bro. We got it coming. I promise you. Thank you for the support, brother. I appreciate that.

• 35:40Speaker 03

  Great to talk to you guys. I really, really appreciate it.

• 35:42Andy Frisella?

  Well, I appreciate the support.

• 35:44Speaker 03

  You've been a, you've been a huge inspiration for me and, uh, everything that we've done and I got my business partner actually sitting here with me and, uh, it's really cool to talk to you guys. So, thank you.

• 35:53Andy Frisella?

  Cool, cool. So, uh, give us a little background on what you got going on up there, guys.

• 36:00Speaker 03

  So, we started a restoration company six months ago. Um, I had worked in the industry for a year and a half, two years. And my business partner, I met my business partner because he came up to run a company that I was at, actually from Oregon, and so he took a special interest in me and, uh, things didn't work out with that company and we decided, hey, there's a need in the community and, you know, we need to, uh, we need to do this for the community. And so we did. I started out with just me and my, uh, my buddy. Um, and we were just doing work, me and him. I had no idea what the fuck I was doing. Uh, my business partner was helping out where he could, but he had to, uh, work another

• 36:44Speaker 03

  job in order to pay for both me and my buddy's paychecks. And so, um, through all that, now six months later, we've got 13 employees. Uh, we're looking at, you know, moving, what, three quarters by the end of the first six months? And it's just been absolutely insane. I mean, can't take credit for it. The Lord has blessed us every step of the way. And, uh, listening to the podcast and everything like that, it's been, it's been helpful as well. So... But with that being said, we're growing super, super quick. And, you know, we, we talked

• 37:23Speaker 03

  about growing smart, but it's at the point where things have just blown up so much. And so my question was, what's the most important thing to focus on when your business is blowing up faster than your internal systems, your staffing and structure can keep up with, without losing the quality or burning out?

• 37:44Andy Frisella?

  Well, that is a very, very important question, and it's something that, the fact that you're aware of it, tells me that you're gonna do what I'm about to tell you, which is very difficult. You're gonna have to do every single thing that you can to make sure that because your systems are not where they need to be, that you are able to make absolutely sure that every single customer that's coming into your funnel right now is leaving excited, happy, overwhelmed, and is telling a proper story about you. Okay? You guys are in the beginning part of your business.

• 38:26Andy Frisella?

  And this is a, this is a mistake that a lot of businesses make, man. They scale faster than their systems. All right? And when companies do this, what happens is they, I'll just use an example, all right? Let's say somebody wants to start a business selling hats, all right? But they only have 24 hats. They go out and run ads, and they get 500 people that want hats, and now they can only service 24 of them, and you have the rest pissed off, saying, "Oh, I couldn't get that," or, you know, "It took six weeks to get it." So this is actually a

• 39:08Andy Frisella?

  pretty big problem that you guys are facing, and the solution is twofold. One, you have to make sure that during this time, you're putting in any amount of effort required. If it requires two hours of sleep a day to make sure that these people are excited and happy, you have to do it, because you're in the beginning phases of your business, and if you don't do it, the word of mouth will spread so fast that you guys are shitty company to work with, that you'll lose your whole company. All right? So whatever that takes, you have to do that now. Second part is, while you're doing this, you have to work to scale your systems to where they can service the influx of business. And as you're developing your systems and building

• 39:53Andy Frisella?

  your systems, you should build them not to service the amount of customers that you have currently, but you should build them to service 10 times the amount of customers that you have currently, which will end up fixing the problem of you having to stay up till 3:00 in the morning servicing all these customers. So you're in a little bit of a, of a tight spot here. It's gonna require some extra effort, but this is not abnormal for starting a business. I mean, there's many times throughout the business career where we've gone through this in multiple companies that I've worked with and own myself.

• 40:28Andy Frisella?

  Where this extra effort is, is, is very crucial to that point in time and um.

• 40:36Andy Frisella?

  It's a natural thing. You're going to see this as you scale. You know, we just went through this at first form about three years ago. Where we had so much business, we couldn't fulfill it. Our warehouse couldn't fulfill it. Uh, and then we had to spend like $10 million or some crazy amount. Uh, building this, the dragon that you guys see on my Instagram story, which is our fulfillment line. And then when we got that built up, we were able to fulfill a lot more. And now we're to a point now where that can't even keep up. So now we got to make another investment. So right now we're having to work extra hard to make sure that we fulfill everything. And just the same thing you guys are having to do. We're having to work extra hard to make sure that we keep up with everything that we're doing. And making sure that our customers are getting that proper treatment.

• 41:20Andy Frisella?

  While on the backside, we're working to, to, to scale it. So we don't have to put in all that extra time and effort. So, uh, that's pretty much the answer, bro. You know, the difficult part of this is just. It, it's just going to require extra time on your guys' part for, until you get the systems figured out. But if you do it, you'll be fine. If you don't do it, it'll ruin your business. And that's, that's what you gotta remember.

• 41:44Speaker 03

  Right. And that's, you know. Something that, that we have been doing. I mean, there's a, there was a customer where we had to take out. The lid in their bathroom because there was some mold growing on there. We did all that. And we got everything done. We got everything put back, drywalled and painted, everything. And I went back to do the final walkthrough with the customer and. She was a super nice lady and she was like, you know, I, I like it and, but it wasn't up to the standard that I wanted. And, you know, there was just some stuff that paint wasn't supposed to be on this or, you know, they didn't. Mask properly and things like that. And so.

• 42:27Speaker 03

  While she was okay with it, I said, well, I'm not okay with it. Can we come back and fix it? And I'd actually, that day was listening to your podcast on the way up there and someone had mentioned that, where you had told them, like, go above and beyond.

• 42:43Andy Frisella?

  Yes.

• 42:44Speaker 03

  Basically for the customer. And so that's, that's what I did. And then she was, you know, while it took a little bit longer and, you know, her husband wasn't necessarily, uh, happy with us with the amount of time that it took. I told him, I said, we wanted to make sure that we got it done right. And that kind of leads me into, uh, another question, if you guys have time.

• 43:05Andy Frisella?

  Yeah.

• 43:07Speaker 03

  With the small market that we have up here in Fairbanks, we have really two competing companies up here. And when we started and as we've gotten things going, we're basically picking up all of their work. And so that's also part of the reason why we've had to hire super quick.

• 43:32Andy Frisella?

  Mm-hmm.

• 43:32Speaker 03

  And expand our team so quickly. And with that, we've gotten a lot of younger guys. I mean, we've got a sixteen-year-old, a couple seventeen-year-olds, and, you know, a couple eighteen-year-olds. And I'm only twenty-four. And so I'm trying to learn while also teaching these guys how to do everything. And so what's the best way to instill accountability and reliability into younger guys who want to learn and are hungry, but still struggle with basic consistency with having a job? Because a lot of this is their first job.

• 44:09Andy Frisella?

  Uh, you gotta, okay. So you're really in a pickle here too, because you can't, you can't fulfill all your business without these guys, right? So.

• 44:20Speaker 03

  Exactly.

• 44:21Andy Frisella?

  Um, there's another thing you could do too, by the way. If, if you wanted, if you need to slow down the amount of work that you're doing, you can raise your price. Okay? So you could do less work for more profit and be able to scale the company with a little less stress. That's something to think about. I don't know where you're priced, but just keep that in the back of your pocket.

• 44:43Speaker 03

  The problem with that, yeah, the problem with that is that we work with insurance companies mainly.

• 44:47Andy Frisella?

  Okay.

• 44:48Speaker 03

  And so the price is what it is. And so a lot of these. It's

• 44:53Andy Frisella?

  I got it.

• 44:53Speaker 03

  Yeah, it's the amount of customers that we're getting and the amount of work.

• 44:56Andy Frisella?

  Okay. Well, when it, when it comes to these young guys, all right, this is where building a culture in your business is very important. All right. A standard of how we do things. This is our mission. These are the cultural values that we stand by. This is how we do things and you have to very specifically intentionally set that up in your company. And then hold those young men accountable to that standard. All right. If you don't have a defined standard or if your standard is, um, abstract. All right. And you're just saying, hey, go do a good job or go above and beyond. That, that only means something while you say it.

• 45:40Andy Frisella?

  But if you build your whole company around, this is what we do. This is how we do it. Then what that does is that allows you to hold those young men accountable to that standard. There is a defined standard of how we do things. And that's the best way to create accountability. Because the reality is, is that most people do want to do a good job. But most people are still people and they will go 80% of the way and then say, oh, well, this is good enough. And you have to fix that by intentionally building a culture around. Like what you already did for that lady, going the extra mile, making sure that these people are taken care of. This is the standard, however you guys decide to build that.

• 46:24Andy Frisella?

  But when you set an intentional standard of cultural expectations in your company. It becomes very easy to hold people accountable because now it's not just like something I told them to do. It, this is just how we do it. This is what we do here.

• 46:41Speaker 03

  Right.

• 46:41Andy Frisella?

  So that's something that you guys would benefit from, especially because you're so young. Uh, of setting that up. I didn't set up an intentional culture in my company, uh, some, my retail company. Until 2011 and that was 12 years into our business. And when we did that, the business started to operate way better, way less hands-on, way better performance. And, uh, people who work now understand what the acceptable standard is. And when they don't do that standard. It's very easy to hold them accountable to it and they know, they know that they weren't holding that standard. So, um,

• 47:23Speaker 03

  Right.

• 47:24Andy Frisella?

  I would,

• 47:24Speaker 03

  That was something I was thinking about too is, is it too late?

• 47:28Andy Frisella?

  No.

• 47:28Speaker 03

  To set that?

• 47:29Andy Frisella?

  No, not at all. This is the perfect time to do it. It's not too late for any company to do that. If you're, if you're a more, it gets harder as you go. Because here's what'll happen. Right now you have, what'd you say? You have five or six guys? Or 13? What'd you say?

• 47:43Speaker 03

  Uh, 13.

• 47:44Andy Frisella?

  Yeah, 13 guys.

• 47:45Speaker 03

  13.

• 47:46Andy Frisella?

  Okay. If you had 200 guys and you tried to reset your culture? And your company's doing pretty good? Half of those guys are gonna be like, "Man, what the fuck are they changing all this for? I liked it like it was before." And then you got a big problem on your hand because then you gotta replace half your guys. And if you don't replace half your guys, the other half will adopt that attitude. So, doing it when you're smaller and when you're newer is much easier than doing it when you're big. But when, you can do it when you're big too. You just gotta be prepared, be prepared to let the bad apples, or the, not even the bad apples, the people who don't want to adopt that cultural standard. You gotta be willing to let them go. And you gotta let them go immediately. You can't let them sit in and rot the culture out.

• 48:31Andy Frisella?

  So, uh, you're in the perfect place to do this, you know, and that sounds like this. Okay? Hey guys, uh, look. We're all young. We all wanna do great thing here. We all wanna build something that not only kicks ass, but provides for you and your family and builds a solid career for many, many years down the road. And this is what it's gonna take and we're gonna have to do these things. Are you guys in on that? And they're gonna say, "Fuck yeah." And then you're gonna say, "Okay, well, these are the standards that we're going to hold." And, you know, these are not, you know, this is different than systems, right? Systems would be like, "Okay, here's how you talk to the customer. Here's where it goes when they, when they call in. Here's the procedure for this."

• 49:15Andy Frisella?

  Culture is, here's the value that we stand for. Because if you set specific items, and like in, like a lot of people will fuck up their cultural, uh, statement like this. They'll say, "We always do this," or "We do that," or "We do this," and the lines, the, the system, which, which should be in systems, okay? But it'll have 50 fucking items and nobody can remember all that shit, alright? So, systems belong over here. Culture is more like,

• 49:45Andy Frisella?

  Accept responsibility, okay? Take initiative.

• 49:48Speaker 03

  Mm-hmm.

• 49:49Andy Frisella?

  These are, these are values. These are, these are cultural standards. And then you allow them to adopt those things. All right? And those things are up to their determination, but they understand that you expect this character quality out of that human being. And when you have an entire team representing the character traits and the cultural values of what it is you want your company to stand for, and they're living them, then the company starts to have that cultural value. Okay? So.

• 50:23Speaker 03

  Right.

• 50:24Andy Frisella?

  It has to go from establishing intentionally the culture to implementing the culture with your team, to allowing the culture to cook, and then your company will naturally have the culture. And here's why you want to do it now. Because if you do it strong now, and you've got 13 guys, and when you put that in, you're probably gonna lose three or four of them. All right? But when you put, when you put that in, and then it grows, and you go five years down the road, it actually protects you from making bad hires. Because when bad hires are made, your culture naturally weeds them out. For example, let's say you have, uh, your 13 guys, and let's say you're operating on a very intentional culture right now,

• 51:10Andy Frisella?

  and you hire somebody, comes in, and they don't fit any of those items, but they're really good at, they're really good at what they do. Your guys are gonna be like, "Bro, this guy doesn't fit." And they're not gonna fuck with that guy. They're gonna let you know that that guy doesn't fit. And he will either quit on his own, or it will be very easy to see that you need to not let him stay in the company. So the culture becomes

• 51:33Speaker 03

  Right.

• 51:34Andy Frisella?

  a natural, organic weeding out of people who don't fit once you let it grow and mature. And many businesses can't understand this concept. They think people just wanna show up and get their paycheck and go the fuck home. But dude, the reality is, is most people don't want just that. Most people wanna belong to something. Most people want their work to matter. Most people wanna make a difference. And when you define your culture around those things, it, it creates a more fulfilling existence for your employees, and it also creates better results for them and you. So, uh, installing an intentional culture right now is gonna be the way to go, bro.

• 52:14Speaker 03

  Okay. And what do you have for me as far as, I mean, it's probably stuff you've already said before to other people, but me not having experienced a lot of experience leading people, what are things I could be doing to further that? Um, to, uh, help, help them, if that makes any sense?

• 52:38Andy Frisella?

  Yeah, yeah. Well, dude, you just gotta become a student of leadership, you know? I've read every leadership book that's been out there. Uh,

• 52:46Andy Frisella?

  I became a student of leadership and then the more important part is to just do it. You know, you learn everything that you need to learn on the job by making mistakes. So you're gonna go out there and right now I'm sure you guys are making leadership mistakes. That's okay. That's normal. But you should be quickening your development as a leader by studying previous leaders, you know? Um, Vince Lombardi, John Wooden, uh, you know, there's all kinds of, of Nick Saban. These guys are all great leaders and by reading their shit, you're gonna figure out, okay, I could do this or I could do that or I should do more like this or this or this and this. And you're gonna get all these ideas to quicken your development as a leader.

• 53:29Andy Frisella?

  But ultimately, most of your leadership, uh, skillset is gonna come from the experience of just doing it. And being a 24-year-old, you know, there's not many 24-year-olds out there who are tremendous leaders in their company. It's just something that develops over time. So,

• 53:48Speaker 03

  Right.

• 53:48Andy Frisella?

  Um, those two things, bro, you know, just become a student of leadership. You know, all the information on every great leader is out there and I would become a student of it. And then, you know, practice those skills as you move forward.

• 54:02Speaker 03

  I appreciate it.

• 54:03Andy Frisella?

  I mean, there's no, there's no, there's no quick answer to that, dude. This all takes time. You know?

• 54:11Speaker 03

  Yeah.

• 54:13Speaker 03

  I want to hear from Randy Mayo on what he's got. He's got anything?

• 54:18Andy Frisella?

  That's you.

• 54:19Speaker 01

  Oh, I'm Randy Mayo?

• 54:20Andy Frisella?

  Randy Mayo.

• 54:23Andy Frisella?

  With, with the Amex.

• 54:26Speaker 01

  Yeah, um, yeah, no, dude, it's a process, bro. Like, I mean, I started leading, like, my team, I lead my team.

• 54:33Andy Frisella?

  Yeah.

• 54:34Speaker 01

  I still fuck up. And like, I think, accepting that, like, it's not gonna be perfect. You know what I'm saying? You're gonna work through it, but like, you can read all the books you want, but you gotta do it.

• 54:42Andy Frisella?

  Great leaders, understand, great leaders put the mission first.

• 54:45Speaker 01

  Yeah, always.

• 54:46Andy Frisella?

  And then, right after that, is the development of their people.

• 54:49Speaker 01

  Yep.

• 54:49Andy Frisella?

  Okay? And then, after that, is the accountability to the mission.

• 54:54Speaker 01

  Mm-hmm.

• 54:54Andy Frisella?

  All right? So, you gotta make decisions that are mission first, and, which by the way, garners tremendous amounts of respect from your team. Then you work very hard to develop them, and then, when they don't develop, you have to hold them accountable. So, it's a very simple process.

• 55:12Speaker 01

  Yeah. And ultimately, too, like, bro, as long as you actually give a fuck about your people, you'll be fine.

• 55:16Andy Frisella?

  That, that's, that's part of it, okay? You have to, you have, you have to care. You have to care. If you don't actually care about, I'm not saying that you don't, but...

• 55:30Speaker 03

  No, no.

• 55:31Andy Frisella?

  This is for everybody listening. You can't fake that. You, you, people smell that shit, bro. And a lot of people will hit, hit me up and be like, "I can't keep any employees," and I start to dig into this shit, and I'm realizing, like, "Bro, you're not, you don't really give a fuck if they win or lose. You're worried about yourself." And people can sense that.

• 55:50Speaker 01

  Mm-hmm.

• 55:51Andy Frisella?

  And people don't follow people that, that are like that. They're gonna follow people who are legitimately committed to the mission, and that mission has to be big enough for those people that you're talking to, to see themselves having all the things and the life that they want underneath that mission. So, if you don't have that, bro, you're, you're gonna have a hard time getting people to stick around. They're not gonna do it. And this is a big problem with a lot of leaders. A lot of leaders, they think they, and this is actually a sales problem, too. They, they look at sales as a manipulative venture.

• 56:31Andy Frisella?

  Okay, instead of saying, "My product, my service is here to solve a problem and we are to solve that problem as effectively as possible." They say, "Our job is to make money." Okay, not realizing that money is just a byproduct of the quality of what you put out. Alright, so a lot of people fuck this up. And they think they can manipulate the sales and you can't, not long-term. I don't care how big the world is, it ain't big enough, your reputation won't get around. This is the same thing that happens with employees. Okay, they can sense if you actually care. They know if your intent is genuine or if it's bullshit. Everybody knows, like everybody listening, if I asked you to raise your hand right now,

• 57:17Andy Frisella?

  "Do you know when someone is trying to fucking bullshit you? Do you know when you're being sold?" And everybody will raise their hand, "Yeah, I know." But yet, the same people who raise their hand saying, "Yeah, I know," think that they are good enough to trick people.

• 57:34Speaker 01

  That's right, that's right.

• 57:36Andy Frisella?

  Right, and you can't do it. So, so DJ, your point is spot-on, dude. You have to have the right intent. And if you don't have the right intent, you just shouldn't be in business.

• 57:47Speaker 01

  It also means you have to, like, holding them accountable is part of that carry.

• 57:50Andy Frisella?

  That's right.

• 57:51Speaker 01

  You know what I'm saying? Just fucking let them walk over you, "Yeah, cuz I care about you."

• 57:54Andy Frisella?

  Yeah.

• 57:54Speaker 01

  You didn't do this, bro.

• 57:55Andy Frisella?

  Yeah, well dude, no dude, that goes right into your real intent.

• 57:59Speaker 01

  Yeah.

• 57:59Andy Frisella?

  Because if you're not willing to correct someone, you're not willing to coach someone, you're not willing to make them better, then they're not gonna respect you.

• 58:06Speaker 01

  No, you don't care about them.

• 58:07Andy Frisella?

  Exactly.

• 58:08Speaker 01

  You don't, there's no fucking chance.

• 58:09Andy Frisella?

  Right. There's a lot to this, dude, like-

• 58:12Speaker 03

  That's exactly why we started this company. We started that company because we saw the need in the community for a good, honest contractor to go in and do good quality work. And I've done personal training, you know, I've coached high school basketball, I've done all this stuff, and the whole time I kept saying, "It's because I love helping people, I love serving people, and you know, I believe obviously-" As a Christian, you know, that's the reason why we're on this earth is to help and serve people. I always thought though, when I was saying that I was just trying to make myself look good. But I really do um have realized that that's the whole reason why we're here.

• 58:51Speaker 03

  And also why I believe we've been successful, at least in the first six months is because of that. So I completely agree with you guys on that.

• 59:00Andy Frisella?

  Yeah, brother, that that okay. You just pointed out something that is very important for people to realize. All right, if you do good, you get good. If you do the right thing, good things happen to you. There's no mistake that the the companies and the projects and the services that serve the most, that people are willing to trade their money for that. Those are the companies that win the biggest, the companies that actually provide the best and solve the problem the best. It's the it's it's the most ethical way to do business, and it's also the most profitable way to do business. And that's why all these people that think they can manipulate and that's why they wash out, dude.

• 59:44Andy Frisella?

  It's just short sighted thinking that never plays out long term.

• 59:49Speaker 03

  So that's what me and my business partner said the other day is we're doing too good. We're doing too good a job. That's why we're getting all this work, but I guess it's just a good, good problem to have. But we just want to make sure we're not letting that good thing saying it's a good problem for too long. Then we end up in a in a bad problem.

• 1:00:07Andy Frisella?

  Well, those first two things I said are how you get out of this right now.

• 1:00:11Speaker 03

  Yep. So absolutely.

• 1:00:13Andy Frisella?

  Love it, man. Ross, dude, we appreciate you hopping on the call, man.

• 1:00:17Speaker 03

  Yeah, thank you, guys. Hey, I'm I'm pushing Form Energy up here to see you guys know all the time.

• 1:00:23Andy Frisella?

  That's what's up.

• 1:00:24Speaker 03

  You ever need sponsors or anything, you let me know because I like I said, I just bought four cases today. I guess it's a coincidence that I talked to you guys today, too. That's awesome. So I really appreciate you guys. Thank you so much for what you guys are doing.

• 1:00:36Andy Frisella?

  We appreciate you too, brother.

• 1:00:39Andy Frisella?

  You too, bro. Thank you.

• 1:00:42Speaker 01

  Yeah, dude.

• 1:00:43Andy Frisella?

  Yeah, look, building a company is hard, dude. And it's, it's, there's all kinds of things that happen along the way. And nobody that's running a company, especially in the early days, feels like they're doing it right. You're always gonna feel like you're fucking up. But that's actually a great thing, because if you feel like you're fucking up, you're gonna have a natural desire to get better. Right? It's the people who don't feel like they're fucking up that refuse to get any better and end up losing.

• 1:01:08Speaker 01

  They fuck up.

• 1:01:09Andy Frisella?

  So, you know, awareness is such a big part of this. And that's why, like, you can really tell a lot about the way people ask questions

• 1:01:20Andy Frisella?

  about where their awareness is. Because like, dude, if you're aware that you might get sick, okay? And you start doing preventative things way ahead of time, you're in a pretty good spot. But if you don't become aware that you might get sick until you're sick, then you're fucked. All right, so having the, the understanding of where your holes are, what needs to improve, and being concerned about those things all the time is indicative of a great operator. It just is. I don't sit here and sit at my office, or in the locker room, or walk the floor, or go home and, and think about how much I'm winning. That is not what I fucking think about. All I fucking think about is how to get better. All I think about is where the holes are.

• 1:02:05Andy Frisella?

  All I think about is how to do a better job. And I obsess over it. And going back to what I said earlier, because that's what I know it takes for me to be good enough to win personally. So, um, we just have to understand that, you know, if you're aware of these problems ahead of time, like, like the Patricia that asked the first question, she's already aware. She's aware. She knew what the answer was. She just needed to have confirmation of it. And awareness is a big deal, guys, and, and, uh, the fact that you're aware, it tells me that you're not gonna have a problem solving the problem.

• 1:02:41Speaker 01

  A hundred percent.

• 1:02:42Andy Frisella?

  Yeah.

• 1:02:43Speaker 01

  I love it, man.

• 1:02:44Andy Frisella?

  Guys, Andy, that was three.

• 1:02:45Speaker 01

  Yep, sure was. Hell of a way to start a good week, man.

• 1:02:48Andy Frisella?

  Yep. All right, guys, don't forget, 7:00 PM Central tonight. We will have CTI, gather the family around, teach your kids some dirty words, some dirty jokes, and, uh, we'll have a good time tonight, too.

• 1:03:01Speaker 01

  That's right.

• 1:03:01Andy Frisella?

  All right. All right, well.

• 1:03:07Andy Frisella?

  Is that it?

• 1:03:08Speaker 01

  Mm-hmm.

• 1:03:08Andy Frisella?

  Alright guys, well that's the show. We will see you tonight. Don't be a hoe. Share the show.

• 1:03:14Speaker 04

  Went from sleeping on the floor, Now my jury box froze. Fuck a boat, fuck a stove, Counted millions in the coke. Bad bitch, booty swole, Got her on bankroll. Can't fold, that's a no. Headshot, case closed.