838. Q&AF: Overcoming “People Pleasing” Behavior, Pursuing Greatness & Hiring Great Team Players

On today's episode, Andy answers your questions on how to change your mindset when you have been a “people pleaser” all your life, how to be effective on the path of pursuing greatness in life, and what is the secret behind hiring great team players who positively impact your business culture.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:16Andy Frisella?

  What is up guys, it's Andy Frisella and this is the show for the realists. Say goodbye to the lies, the fakeness and delusions of modern society and welcome to motherfucking reality guys. Today we have Q and A F. That's where you submit the questions and we bring you the answers. Now you can submit your questions for the show a couple of different ways. The first way is, guys, email these questions into [email protected] or you go on YouTube in the comments section, drop your question down there and we'll pick some from there as well. Throughout the week, we're going to have Cruise the Internet. We call that CTI. That's where we put topics on the screen, we speculate on what's true and what's not true, and we talk about how we, the people, have to solve these problems going on in the world. Sometimes we're going to have what's called Real Talk.

• 1:01Andy Frisella?

  Real Talk is just five to 20 minutes of me giving you some real talk. And then other times, we're going to have 75 Hard Verses. Now 75 Hard Verses is where people have completed the 75 Hard Program, come on the show, they talk about how their life was before, how their life is now, and how they used the 75 Hard Program to, for lack of a better terms, fix their shit. If you're unfamiliar with 75 Hard, it is the initial phase of the Live Hard Program, which is the world's most famous mental transformation program ever. You can get it for free at episode 208 on the audio feed. Again, that's 208 on the audio feed only. There's also a book. The book is available at andyfrisella.com.

• 1:45Andy Frisella?

  It's called The Book on Mental Toughness. It includes the entire Live Hard Program, plus a whole bunch of chapters on mental toughness, how to develop it, why it's important, and how to use it in your life to increase the quality of your life. Now, we do something different on this show. We don't run ads. You're going to find that we're the biggest show in the world that doesn't run ads. So in exchange for that, I ask very simply that you help us grow the show. The show makes you think, if it makes you laugh, if it gives you new perspective, if you learn some new things, do us a favor and help us spread the word, alright? We like to say it like this, don't be a hoe. Show the show. Alright, what's up? Hey, good morning. Good looking. Yeah, that's right, I am good looking.

• 2:28Speaker 01

  What's going on with you, brother?

• 2:29Andy Frisella?

  Nothing, dude.

• 2:30Speaker 01

  Yeah?

• 2:31Andy Frisella?

  Yeah, just, uh, counting down the days for the launch of the new MFCO project. We're down to days now. And, uh, we're not going to talk about when it was launched or when it's going to launch. You're going to have to be on the email list to know when it launches. So if you're not on the email list, you should go to andypriscilla.com, subscribe to the Andy Graham, which is your daily, uh, I don't know, pep talk, you know? And, uh, you'll find out about when the MFCO launches, where it's going to be and how you can get it. So.

• 3:03Speaker 01

  Yeah. I'm excited about that. How excited, like, like, let's be real, like, no, no fruit free ship. How excited are you for, for that coming back?

• 3:10Andy Frisella?

  Very, because it's more than just teaching people how to make money at this point. Um, you know, the first time we did the MFCO project, it was about how to become successful. And now it's about not only how to become successful, but how to become successful in all areas of your life, accompanied with the idea that it is our duty to become the best that we can be in order for this country to become the best it can be. There has been an abandonment of personal responsibility and obligation because, uh, we have been quote unquote free for so long that people think they are free to live a shitty life and that America will just exist.

• 3:54Andy Frisella?

  Uh, if all of our people here live less than the standard of what it should be. And that's just not how it works. So the goal here is for me to teach people who are young, not just young in age, but young in experience, how to build a life, how to build a company, how to make money, but also understand our obligation to becoming the best people that we can be so that we don't have what just happened for the last 10 years in this country or 12 years or 15 years happen again, which is the removal of personal responsibility. Uh, you know, and ambition, you know, where we started to get into a situation where people started to see ambition, success and.

• 4:38Andy Frisella?

  Winning as some sort of negative thing, right? That is all programming. It is not negative at all. It is the, it is your obligation to go pursue the best possible version of yourself. Because other people are going to follow you whether you, you know, understand that now or not. And, um, you know, there was a time in this country. Where people understood that sacrifices were made and that citizens had an obligation to try their best, to be their best. And that's something that we need to restore with the younger generation and all generations. And so, you know, I'm excited because it's not just about like, you know, hey, let's go out and make some money. You know what I mean? It's about like, hey, let's go make some money.

• 5:21Andy Frisella?

  And, uh, become the best that we can be and set the right example and show other people how it's done. So that we can create, you know, a, a movement of citizens. That stands for personal excellence, because when we are personally excellent in all areas. Other people notice, they start to pick up the pace. They start to join the group. Uh, the standards raise and the standards of this country get better. So, you know, it's, it's a big mission. Uh, but you know, I'm not CEO of, of, I'm not actively the CEO of, uh, you know, first form anymore, or, or really any of the companies anymore. I've moved into chairman roles and investment roles. And I have the time to dedicate to this. So I'm really, uh, I'm really excited about it, dude.

• 6:03Speaker 01

  It's gonna be awesome. Like I feel like there's a lot of people out there now who have gotten on that page. I've understanding the obligation. It's just okay, but like,

• 6:10Andy Frisella?

  Now let's give them the tools.

• 6:11Speaker 01

  What do I do?

• 6:12Andy Frisella?

  Right. And,

• 6:13Speaker 01

  A lot of entrepreneurs I feel can come out of this too, bro, which we need.

• 6:16Andy Frisella?

  Well, I mean, bro, there's hun- there's, I mean, tens of thousands of entrepreneurs. That started with the old MFCO project that are now, you know, eight, 10, 12 years in doing well.

• 6:27Speaker 01

  Yeah.

• 6:27Andy Frisella?

  So there's no doubt of the impact that it makes, but, um, you know, I, I just think that there's so much misinformation and there's so many liars and there's so much bullshit. That the lack of real entrepreneurial experience and information.

• 6:47Andy Frisella?

  Is is just, it's just lacking.

• 6:49Speaker 01

  Yeah.

• 6:51Andy Frisella?

  And the principles that that make up a actual successful life and business. Uh, it's a little more complicated than just getting ripped. You know what I'm saying? Like, um, so, you know, I'm sharing my 26 years of experience building a portfolio that's worth 10 figures, uh, you know, with everybody else. So I'm excited about it.

• 7:14Speaker 01

  I'm excited to get to it too, man. Um, well, uh, it's Q and A. So let's make some people better today, guys. Andy, uh, I got some good ones for you. Let's knock these out. Question number one, Andy. Andy, I've always been a people pleaser. Uh, and it's exhausting.

• 7:30Andy Frisella?

  Yep.

• 7:31Speaker 01

  I want to set boundaries and prioritize my own happiness, but I'm afraid of upsetting others. How do I begin to change his mindset and stand up for myself? I don't want to go another year being a people pleaser. How do we do that?

• 7:46Andy Frisella?

  Well, look, there's nothing wrong with pleasing other people or servicing other people. And a lot of times when we talk about, you know, when we talk about entrepreneurship and we talk about serving the customers, we get into this mindset, which isn't bad, by the way, of trying to please everybody. But the problem is we can't please everybody. It's impossible. And a lot of times when we try to please everybody, we end up abandoning our own self in that pleasing. And that's where you have to draw the boundary. You have to realize that when you're, when you're serving or you're giving, it's not being reciprocated. Um, you know, it's time to draw a boundary of some sort, like in a business environment, you know, you serve, serve, serve, they give you money, right?

• 8:30Andy Frisella?

  In a friendship environment, you know, you serve, serve, serve to get nothing back. Well, you should probably stop that because you're pouring in and getting nothing back. And we are. We are energy beings and when we pour all our energy into one person or two people or people in general and we don't keep any for ourselves or don't get any back, we end up in a situation where we feel drained or feel exhausted like he's describing or she's describing the question. So how do you do that? Well, saying no is a skill that people have to learn and you don't have to, you know, just give this long explanation about, you know, why you're not doing things that, you know, you would normally otherwise do. So.

• 9:12Speaker 01

  Or other people want you to do.

• 9:14Andy Frisella?

  That's right. And dude, at the end of the day, dude, you do have to look out for the best interests of yourself because no one else is going to look out for you. It's the truth. So there's a very fine line between being a team player and also making sure that you are in the spot that you need to be in. And most of the time when people can't set boundaries, it's because they have a hard time saying no, because they're such, they're so used to pleasing everybody or trying to please everybody that it feels unnatural of them. So just like anything that we, uh, you know, have to get good at, you have to practice saying no and then just letting it be, you know, no is a complete sentence.

• 9:58Andy Frisella?

  It's a skill to practice. And when you mean no, you should say no. And when you mean yes, you should say yes. And sometimes that is going to be uncomfortable because people have been used to you saying yes to things that you were now saying no to things. And, um, you know, but reality is, is once you move away from those people and you just start operating like a normal human, nobody has a problem with people saying no.

• 10:24Speaker 01

  Yeah, right.

• 10:25Andy Frisella?

  You know what I'm saying? So this is just something that you need to work on, saying no, uh, without, you know, overly explaining yourself. Now, if there's people like in your family or close friends or, you know, uh, they might be confused by this. So you, you might have to sit down and have a conversation. Hey. Look, I'm pouring all this, I don't have that energy dude. And I'm not getting anything back. Maybe they just don't realize that that's the dynamic. So.

• 10:49Speaker 01

  Innocently ignorant.

• 10:50Andy Frisella?

  Correct. Well, they become accustomed to it.

• 10:53Speaker 01

  Yeah.

• 10:53Andy Frisella?

  Right? Like, when you start putting silk sheets on your bed, you sleep in them every night, you stop appreciating those silk sheets after a while. So, it's important that, you know, you realize that maybe some people are doing this with, just because you've been so over accommodating for so long, and they're not aware. So, communication's a big deal. Uh, the ability to say no is a big deal. And, um, you know, you have to understand that you have the right and the, um, yeah, I mean, you have the right to, to make decisions that, and you should make decisions that are good for you.

• 11:31Andy Frisella?

  You know, and there's a balance in life. Like, sometimes you make decisions that are good for other people that may not be as good for you, knowing that that's gonna create a better situation long term. There's all different ways to think about this, but the end of the day, most people have a problem with boundaries because, uh, they, they've not, you know, maybe they have a, a fucked up parent or somebody that's made them feel guilty for everything. Um, you know, and, and you end up having a, a, a hard time setting a boundary because you feel guilty every time you say no. Dude, you're gonna feel better when you set those boundaries. You know, and those people that try to guilt you and try, those people are manipulative. You just cut those people out, bro.

• 12:09Speaker 01

  Yeah.

• 12:09Andy Frisella?

  Like, I don't have, I don't deal with that shit no more. Like, I, I personally used to have a really hard time with that. I used, I used to be able, uh, I used to let people make me feel guilty when I didn't give them what they wanted in the moment. And honestly dude, like, it was one of the hardest things I had to get over. Sometimes I still struggle with it because I am that kind of a person.

• 12:33Speaker 01

  Have a good heart, man.

• 12:33Andy Frisella?

  Well, it's, yeah, and people take advantage of it. And especially when you have financial means, uh, you know, and.

• 12:40Speaker 01

  Got a money tree in the backyard. Yeah.

• 12:41Andy Frisella?

  Yeah, I mean, dude, look, it's, be, to be successful, you, you have to learn to set boundaries and say no. Otherwise, you won't be able to keep your money. So, this. This is not just a skill that's gonna make you feel better. It's also a financially advantageous skill to learn.

• 12:57Speaker 01

  Yeah, 100%. I was gonna, I was gonna, I mean, I was gonna ask you this, cause I actually, I heard you, you, you say this before. I forget where we were, man, but you were like, other people's reaction to your decisions is not your concern. Was like the gist of it. And I think that, I mean, like saying no, that's a hard thing to do.

• 13:11Andy Frisella?

  I mean, that's true. That, that's true. In, in some situations, you know, if it's your family or your, your, uh, you know, your brother, your wife or so, you know, I mean, like, it's not as cut and dry as that.

• 13:21Speaker 01

  There's nuance, sure.

• 13:23Andy Frisella?

  Correct.

• 13:23Speaker 01

  Yeah. So. But overall, you can't, you can't hang, get hung up on how somebody else is gonna feel about something that you're trying to do for your betterment of you.

• 13:31Andy Frisella?

  100%, but also dude, is like, if you have those conversations and nothing changes, then you can't let that bother you either. You just have to say, well, it is what the fuck it is.

• 13:41Speaker 01

  Yeah.

• 13:41Andy Frisella?

  You know?

• 13:42Speaker 01

  And I want to ask you this final little piece on this question too, man, cause I think it's important to, you know, we've talked about accountability on this show. We talked about, you know, how do you, you can't hold somebody else accountable if you're not holding yourself accountable. Is this, does that same kind of mindset apply to this, right? Like, it's hard to take care of other people if you're not taking care of yourself. You know what I'm saying? And I think a lot of people just off themselves out like that because it's like, bro, bro, you're not even caring about your fucking self.

• 14:05Andy Frisella?

  I have something that I say all the time, dude. You have to be selfish to be selfless. Okay? If you're not where you need to be, if you don't have the proper energy that you need, if you're not in shape the way you should be in, if you're not living the standard that you know you should live, you don't have as much to give to other people. It's just reality. So for you to be able to truly serve other people, you have to get to a point where you're taking care of yourself and your own shit is in order. Otherwise, whatever you give them is going to be less than what you could give them anyway. Um, and quite honestly, you're doing both yourself and them a disservice by not holding these boundaries that we're talking about.

• 14:43Speaker 01

  Yeah, I love it, man. I love it. Guys, any question number two? Andy, I appreciate the work you have done to elevate everyone around you. Uh, my question is more of a general question about success. I'm 19, uh, and I think that even the idea of just pursuing greatness excites the shit out of me. Uh, being able to write your own path, build something crazy. I know it's something that I want to do. My question for you is though, on the journey, you've mentioned this like hockey stick thing.

• 15:13Andy Frisella?

  Uh huh.

• 15:13Speaker 01

  Uh, being the visual to what success looks like. But are there times on the journey where you have to intentionally take one step back to take two steps forward? Um, I feel like people would call sacrifices, I guess. Uh, but what were some that you had to take to stay on the path and keep moving forward? And how do you make sure that that one step back doesn't become two?

• 15:34Andy Frisella?

  Well, uh, first of all, it's only a step back if there's no step forward later. And it's only a sacrifice if there's no payoff later. So really, the only way you lose in those situations, if you're doing it strategically, is by not following through on the other part of the deal, right? It's easy to take the step back and then just say, oh, well, I don't want that anymore because I changed my mind. Right? Cause it got hard. Uh, so this is a normal, this is normal. And there's been a number of times in my career where I've had to take steps back, quote unquote, but were actually investments in my future. Um, you know, and, and I'll, I'll talk about a couple of those in just a second,

• 16:16Andy Frisella?

  but let's talk about the hockey stick thing, cause not everybody fucking understands that. So when you start out to do something, imagine you lay a hockey stick, the handle, the long part on the ground, and then you let the blade point up to the sky. That represents what has been the pretty standard curve of success for me. Now I know there's other people out there who maybe they had investors or they had big things happen quickly or, right? But for me, It's grind, grind, grind, grind, grind, grind, grind, way past the point where it's any fun, or it's, it's, it's sexy. Yeah. And then eventually some things start to happen, you know,

• 16:59Andy Frisella?

  you, you make mistakes, you learn lessons, you make mistakes, you learn lessons, you make mistakes, you learn lessons, and eventually you accumulate enough lessons, quote unquote, skills, that allow you to make the right decisions. And when that starts to happen, the curve goes up dramatically. And it's not that the curve just goes like that dramatically, it's that now you've built the skill set inside yourself that you didn't have before, right? If you had those skills in the beginning, the long part would be much shorter. But most of us don't. I started off complete rookie, all right, like a lot of you guys. So it just takes time for us to, you know, get our asses kicked, and then learn the lesson. And that's the reality of how it goes. And that's

• 17:43Andy Frisella?

  the reality of how it goes for any self-made entrepreneur. Now, there's been times where, you know, uh, you know, for example, like, there's been times in business where we were working on something, and we had a lot of money invested in it, and then we had to cut that because it wasn't working out. So then we had to cut loose, you know, big investments and time investments, energy investments, because it wasn't going to work. So you take a step back, you learn a lesson, you keep moving forward, right? That's happened. I mean, that's happened a lot. Like, yes, a lot of times of business, in fact, most of the things that we've tried didn't work. Most. That's what people don't see. You don't see all of these failures, these

• 18:27Andy Frisella?

  micro failures that happen in someone's success, because they're not getting on the internet and teaching you all that shit, right? Because nobody wants to talk about it. You get your balls kicked in. But the reality is, is like, dude, more things go wrong in business than go right. And all those things that go wrong teach you lessons, and they become very valuable, you know. There's situations where, you know, uh, you know, I had to give up equity or partnerships in certain deals, because we had to bring someone else in who was also skilled, right? So while that may seem, you know, to be a step backwards, it's not because the people that have come in are highly skilled, and allow us to grow to that, that next level, next level, next level. So, you know, and, and,

• 19:14Andy Frisella?

  There's all kinds of situations like that, dude. Like, there's all kinds of situations where you're gonna take a step back and you're gonna be like, shit. Is this the right thing? Or should I have done that? Or, you know, but it's, it's always the right thing if you keep going because you, you're, you're gonna get a better result in the long term. So.

• 19:31Speaker 01

  I feel like for a lot of youngsters, man, you know, this is something we talk about a lot, like fear of missing out. You know what I'm saying? Like, for a lot of them, that step back might be you not going to go to that fucking party with your friends this weekend. You know what I'm saying? Like, like, you know, they're not looking at it. Like, they're looking at it as truly something they're actually missing out on or stepping back away from. But it's like, the reality is, what's the payoff for not miss, for, for missing that?

• 19:53Andy Frisella?

  Yeah.

• 19:54Speaker 01

  You know what I'm saying? Like, what, what were some, what were some early times? I mean, like, well, I guess, when did you start changing your mindset in your, you know, your path of success here?

• 20:02Andy Frisella?

  Well, in the early days, dude, I, I, I didn't change. I still went out and partied. I still went out and did all the shit. I drank all the time. Uh, you know? And our business didn't grow. Okay, so when I, when I stopped doing that, when I started taking everything serious and I started getting serious, it grew very fast.

• 20:23Speaker 01

  That's when the luck kicked in, right?

• 20:25Andy Frisella?

  Yeah, right, exactly. Exactly. But I wouldn't, I, I wouldn't trade it. I mean, like, I wouldn't, I have a lot of good memories. I've, I've got to experience a lot of things. I just would have been where I am now, I think, much faster. Uh, but I don't regret it because all those things made me who I am now. So I, I would, the last thing you want to be is some fucking business nerd with no life experience. You know what I mean?

• 20:49Speaker 01

  A lot of those out there.

• 20:50Andy Frisella?

  There is. And, uh, I, I feel like I got.

• 20:52Speaker 01

  Successful guys.

• 20:53Andy Frisella?

  Yeah, I feel like I got both.

• 20:54Speaker 01

  Yeah.

• 20:54Andy Frisella?

  Um, you know, we got a long way to go in business and we're gonna take it there, but. Uh, you know, I, I think the more serious you take it, the quicker things are gonna go. And the less serious you take it, the slower things are gonna go. And, um, if you're in a hurry to really change your existence, that's where you go all in, bro. And you don't play video games and you don't drink alcohol and you don't go out with your friends and you fucking. There was a time, five or six years from like 2009 to like 2016, that, that timeframe, where fuck dude, I didn't leave my office. You know what I'm saying? Like, I didn't fucking leave. Like, I was in my office all day, staring at a computer all day. I'm talking like 20 hours a day, right? Up, take a nap, get back up, work.

• 21:41Andy Frisella?

  You know, and, and.

• 21:44Andy Frisella?

  But I, I believe that those, that's the time when the company was truly built. You know, and now we've brought in all these other smart people like, you know, my brother and Jason and, you know, we've got all these other guys here that are a little older than us that have experience and, you know, now-

• 21:58Speaker 01

  It's just 19 hours a day, right?

• 22:00Andy Frisella?

  No, I mean, look, man, I mean, I'm surrounded by people that are, that are much smarter than me at this point and, you know, it's, it's a different game at this point. You know what I mean? You should, by the way, you should always surround yourself with people smarter than you, always. Only dumb people with big egos don't do that. So it's not about who gets the credit. It's about, did you win or not win?

• 22:22Speaker 01

  That's real shit.

• 22:23Andy Frisella?

  Yeah.

• 22:23Speaker 01

  That's real shit. Guys, Andy, let's do our third and final question, question number three. Andy, I just started a life insurance agency and I'm working on hiring some people. Uh, but I don't want to hire just anyone. I want to build a team that is success driven and willing to continue to grow into amazing badass people that want to win at a high level like I do. Uh, what are some questions I can be asking or points I can be making, uh, to make sure people will be a good fit? Any advice on this would be appreciated.

• 22:51Andy Frisella?

  Yeah, I mean, look dude, here's the thing about building a team that people, okay, look dude, let me explain it like this. When, when college, college football, uh, Alabama, Michigan, Georgia, they're all recruiting the same guy. Okay, they're all coming in and they're all saying, hey, come see us. So you go on three visits and one of the visits is going to feel better than the other visits. The reason that it's going to feel better than the other visits is because that place has a culture that aligns with that individual. Does that make sense? Okay, so when we think of an organization, it's very important to understand that there is no employee tree.

• 23:37Andy Frisella?

  There is no place where you just, there's no secret website where you go out and hire these people and they show up and they're fucking amazing. Now eventually, like sometimes you're going to get lucky and you are going to have someone. But the reality is, is, you know, most people think of it backwards. It's not go out and find these people. It's build what you want internally in terms of the culture that you want. And then find people, the people that align with it will find you. Okay, so-

• 24:06Andy Frisella?

  Most businesses, especially small, medium businesses are the opposite. They pick these employees from random places based on experience from all different areas. They stick them in a fucking organization and then they wonder why they don't have a a good uniform culture or good teamwork. Okay? This is most companies. The great companies, the ones that are the greatest companies in the world that have ever existed, they have a very defined culture. All right? Apple runs things a certain way. Amazon, at the office level, C-suite and management runs things a certain way. Fucking, uh, you know, all of these companies, all the biggest companies in the world. Anheuser-Busch, fucking Google, fucking, you know what I'm saying?

• 24:50Andy Frisella?

  They all have a culture and that culture has either been established by the founder and passed down, or it's been intentionally built where they said, okay, this is what we stand for. And by the way, the best companies are those companies that intentionally build it. That means they have a set of core values that the management and the C-suite and everybody, the owners live by. They, they make decisions, they hire by these, they fire by these, they live by these, they correct by these, by these rules, core values of the character traits that we're going to embody as individuals. This is just like when I talk about personal excellence being the ultimate rebellion and that culture will change once the individuals change.

• 25:35Andy Frisella?

  This is the same thing in business. Okay? So you set the culture as an organization and then people will, will either fall in line with that and, and some will and some won't. Okay? And then you're going to find as the company expands and as you get more people that are in line with the culture, more people begets more people. Okay? So what will happen is your company will start to attract these people because they can see from the outside, I want to be a part of that. I want to work there. Okay? So, but this all starts with an intentional construction of a culture that represents who you are as the decision maker, operator, founder, CEO of the company.

• 26:22Andy Frisella?

  It's very important to listen to what I just said, who you are, because if you try to go out and make a set of core values and cultural boundaries, and by the way, this is what, this is a, this is something I could teach in a workshop for a week. We could talk about, so I'm summarizing this down into like, a, an answer, right?

• 26:41Speaker 01

  It's also something that can make you a fucking bajillion dollars if you do it right.

• 26:43Andy Frisella?

  A hundred percent, a hundred percent, dude. But the point of this is, is you have to be aligned with the core values that you set. Because if you don't live those core values, your employees won't, your team will never catch, and the culture will never actually be created. So, it's very, very important that the core values that you set for the business are authentically who you are, or who you make a very strong effort to be. All right? Genuinely, not, not, you know, making shit up and then you, you pretend like it's some sign that we see on the wall. That's what shitty companies do. Shitty, by the way, how many companies do you walk in and you see these motivational posters, right? Like,

• 27:27Andy Frisella?

  bro, or you go to these teams and they got a fucking saying on the wall, you know, play like a champion today. And everybody touches it, but nobody actually lives it. It doesn't mean shit. And by the way, that's Notre Dame. We know that they all live it. So I'm just using that as an example. All right? But we have to understand that as operators, founders, CEOs, the culture stems from us. We intentionally define it. We live it. We have the people that work with us live it. And then we will attract the people who fit, just like the guys who want to play Michigan are gonna go play Michigan. The guys who want to play Alabama, they're gonna play there. The guys who want to play Tennessee, they're gonna play there. And the reason they pick that

• 28:10Andy Frisella?

  100% of the time is because the culture fits them. All right? So it's a very, very powerful concept. It's a high level concept. Not very many people know how to do it. Um, but

• 28:24Andy Frisella?

  If you set that up and then build questions, because now I'm going to answer the question. And then build questions in your interview process that dig out, and there is no standard questions. You have to make them up. But what questions could you ask to find out if this person will align with the culture that you set? So what can you dig out of them? How can you get them to tell you stories about their life? Or situations that reflect the cultural standard that you're looking to reflect inside your company? Okay, and these are things that we teach in Arte. These are things that I'm going to get into on the MFCEO project.

• 29:04Andy Frisella?

  But, I mean, this is, this is a, like I said, like, this is a week-long workshop that I could probably charge seven figures for, for companies to come learn it. So like, this is a more, this is more involved than a Q and A question. But that's the gist, okay? Who are you? What do you want your company to stand for? Develop, define that, develop questions that reflect that, interview people and try and do your best. You're not going to hit a one, you're not going to hit 1,000, dude. You're-

• 29:35Speaker 01

  Hall of Fame's 300.

• 29:36Andy Frisella?

  That's right. And if you hit 300 in your interview process, you will be in the fucking Hall of Fame.

• 29:41Speaker 01

  Yeah.

• 29:41Andy Frisella?

  Real talk.

• 29:42Speaker 01

  No shit. Let me, I want, I want to touch on this piece, though, that you mentioned about building people, right? There is no-

• 29:48Andy Frisella?

  That's a whole nother, I'm glad you brought that up.

• 29:49Speaker 01

  Yeah.

• 29:50Andy Frisella?

  You have to become the coach, the mentor, the leader of these people, okay? Both their skill set at work, but also their character, alright?

• 30:02Speaker 01

  Take home.

• 30:02Andy Frisella?

  Yes. Like, how can you be better? Why do we do things, certain things this way? You know, um, how, most- I mean, dude, it comes down to a very simple question. Do you want a decent organization that does okay? Or do you want a great organization that you enjoy going to work at? And that makes a lot of money and it makes your customers really fucking happy? I want the second, okay? So I want to be around people that are like me. I want to be around people that are, you know, a cultural fit. I want to be around people that work hard and do the right thing. And, and, and I want to, that's what I want to do. I don't want to be around a bunch of people I got to drag down the fucking road. You know what I mean?

• 30:41Speaker 01

  Money does.

• 30:42Andy Frisella?

  Well, I know, but most people do.

• 30:44Speaker 01

  Yeah.

• 30:44Andy Frisella?

  Most people do. The biggest question that I get when entrepreneurs come visit here is, dude- And this is what they say.

• 30:51Speaker 01

  Yeah.

• 30:51Andy Frisella?

  Where, where, where you hire your employees?

• 30:53Speaker 01

  You find all these people.

• 30:54Andy Frisella?

  Yeah, like, and that's just the wrong understanding of, of, it's an oversimplified, old thinking about how you could build an organization or a team. It's just what it is. Like, no one goes to Nick Saban and says, where the fuck you find these people? Because everybody knows that Nick Saban builds these motherfuckers through a certain culture and standard at, you know, when he was the coach of Alabama.

• 31:19Speaker 01

  Yeah, bro.

• 31:19Andy Frisella?

  You understand?

• 31:20Speaker 01

  Yeah.

• 31:20Andy Frisella?

  So no one says, hey, they just say, well, fuck, he's good at picking them and then he molds them. All right. And as an operator, you have to take on the role of, you know, not just CEO or founder, but also big brother sometimes, uncle sometimes, dad sometimes, right?

• 31:36Speaker 01

  Mom sometimes.

• 31:37Andy Frisella?

  Yeah, right. Like, best friends sometimes, you know, like, it's a, it's your, you, you have to become a true coach. And that's something that I think, you know, the leadership here at First Form does a really good job of, not just me, but everybody.

• 31:51Speaker 01

  Yeah.

• 31:51Andy Frisella?

  So.

• 31:52Speaker 01

  Hundred percent, man.

• 31:52Andy Frisella?

  Yeah.

• 31:53Speaker 01

  Well, guys, that's a hell of a way to start a Monday.

• 31:55Andy Frisella?

  Yeah. Yep. All right, guys. Well, uh, let's get out there, let's kick some ass and, uh, don't forget to go get on that email list, all right? Because that's coming in days. It's not coming in weeks anymore. Uh, the new M S C O project. So go get on that email list at andyfrisalo.com and then, uh, we'll see you tomorrow, C P I.