1063. Q&AF: Competing Against Friends, Passion vs. Profit & Leadership at Scale

On today's episode, Andy answers your questions on how to handle the situation when friends become business competitors, how to keep your passion alive during your struggle phase, and how to lead your team when you're not involved in the day-to-day operations.

• 0:16Speaker 00

  What is up guys? It's Andy Frisella and this is the show for the realist, say goodbye to the lies, the fakeness and delusions of modern society and welcome to motherfucking reality. Guys, today we have Q and A F. That's where you submit the questions and we give you the answers. DJ is going to tell you how you could submit your questions.

• 0:34Speaker 01

  Guys, you can email your questions into [email protected]. You can also check the links in the description below, submit them there, or just drop them in the comments section of this video right here on YouTube.

• 0:45Speaker 00

  Uh, if you're unfamiliar with real AF, we have shows within the show tomorrow. You're going to hear CTI, that's Cruz, the internet. Today, we're going to talk about how to get better, how to build your business, how to make more money, how to kick ass in life. Tomorrow, we're going to talk about what the fuck is going on in the world. Right? That's what CTI is about. Uh, other times you tune in, we're going to have 75 hard verses. Uh, that's where people come on the show. They talk about how they use 75 hard to improve their lives, how to become the best version of themselves. If you're unfamiliar with 75 hard is the initial phase of the live hard program, which is the world's most famous mental transformation program in history. Alright?

• 1:26Speaker 00

  Get that whole entire program for free at episode 208 on the audio feed. There's also a book. The book is called the book on mental toughness. You can get that at andyfrisella.com. It is not free. But uh, if you want the ins and outs, the nuts and bolts and the in-depth, um, you know, extra knowledge, that's how I'm wired. Anyway, I like to know everything. The book is the way to go. Alright? Now, one thing about our show is we are the biggest show in the world that does not run ads and we ask for a simple trade. Okay? Uh, we're not going to bombard you with ads. We're not going to talk about a bunch of stuff that, you know, I don't use and because someone pays me, I'm not going to give you my opinion because someone's telling me to tell you.

• 2:07Speaker 00

  And we ask in exchange for that, just to help us grow the show, man. Um, then they should think, if it makes you laugh, it gives you a new perspective. Do us a favor and don't be a hoe.

• 2:15Speaker 01

  Share the show.

• 2:18Speaker 00

  What's up?

• 2:18Speaker 01

  What's good gang, man? It's a beautiful Sunday. We've got cars and caffeine happening. This is the last one of the year. Man, and it is fucking packed out there. We just took a break to come in here and make some people better.

• 2:30Speaker 00

  Yep, yep. Uh, also, I wanted to mention this. A lot of you guys have been asking about the MFCEO. You listen to Q and A F, you want the personal development. Uh, MFCEO project's been going for almost a year now. It's on the operator standard app, which you can get at operatorstandard.com. Um, and if you're unfamiliar with that entire project, dude, it is an amazing, an amazing project. It's not just the podcast. There's a massive community of like-minded people. There's no ads, there's no bullshit, there's no trolls. It's everybody wanting to get better. And that's not even really what it is. It has the most incredible production system,

• 3:12Speaker 00

  human behavioral operating system that if you follow, it pretty much guarantees your result. That's what the product is. Okay? It's not free, um, but it's less than what it would cost you to order pizza one night a month. And uh, if you're not willing to give up pizza to get your life together, then you probably shouldn't be listening to the fucking show. Alright? But if you want the MFCEO project and you want to check out this amazing technology that we have built, that I believe is the closest thing to guaranteeing your success. Go to operatorstandard.com and check that out.

• 3:46Speaker 01

  Yeah. Dude, let me, let me actually, I know, because I've been getting the DMs too, like people see the clips from the show. Like where the fuck is this show at? Right? For those, because I'm like, dude, I know the, the, the base of people that, you know, listen to the first MFCEO, what do you, you know, for new listeners who maybe didn't listen to the first?

• 4:03Speaker 00

  Yeah.

• 4:04Speaker 01

  What is the biggest difference? Like what are they getting out of it?

• 4:06Speaker 00

  So it's, so it's got Vaughn, the pastor of disaster, who is my original co-host on MSCEO project. And basically what we do is every episode is an in-depth, uh, hour plus long episode on personal development, uh, how to build your life, how to build your business, how to make money, how to kick ass, how to become, uh, the problem that you need to become in society in order to not be dependent on quote unquote, the matrix. Okay? And um, that project that we built, I'm very, very proud of. I think it's the, the best technology product that is out right now that really nobody knows about yet. Uh, because what it does is it basically lets you

• 4:48Speaker 00

  figure out, it helps you figure out what it is you want to do. And then it backtracks the tasks to a day by day by day system that you are then, uh, you know, scored upon. So it's no, there's no longer like, oh, I wonder how good I'm doing. Or I wonder, I feel like I'm doing pretty good. No, this thing will tell you exactly how you are doing and there's no way for you to bullshit it. So.

• 5:11Speaker 01

  It takes that guesswork out too. You know what I'm saying? That's also people's biggest excuse.

• 5:15Speaker 00

  It's, it's what AI should be used for. Okay? It's, it's using AI to make people better versus youing, using AI to make people shittier.

• 5:24Speaker 01

  Yeah. That's what it is. It's not going to make your fucking dog dance. Okay? And that's not what it's for.

• 5:28Speaker 00

  No, it's fucking incredible. And from where it started back in December, January to where it is now is just fucking night and day difference.

• 5:35Speaker 01

  A hundred percent. Absolutely, guys. Check it out. Uh, andyfrisella.com, man. Um, well, yeah, it is Q and A F. It is a Monday when you guys are listening. I got three good ones for you. Let's make some people better. Guys, Andy, question number one. This is a write-in. Uh, hi Andy. Uh, Andy, I know business is business, but how do you or how would you keep doing business with friends without causing conflicts between the friendship? I know you talk about the spirit of competition, how it is, not how you want it to be. Um, but would you ever go into business against a friend? I've collabed with a friend on his products, but want to start producing and selling my own version. Competing against friends. Is that an unwritten rule?

• 6:20Speaker 00

  No, I don't, you know, I don't know. I mean, at the end of the day, bro, friends come and go. And it depends. Like, is it your fucking brother? Is it your, is it someone you're attached to? Is this someone you're friends with now? Uh, quite honestly, most of the people I compete with in all my businesses, I know the other, the other people that own the, the businesses and I'm friends with them.

• 6:43Speaker 01

  Yeah.

• 6:43Speaker 00

  Okay? So like, I think this, this is another one of those, you know, tales that people tell that they hear about entrepreneurship. It's not actually true. You know, it goes along with never going to business with friends and family. You know, that's a fucking bullshit statement. I mean, I know plenty of people that have businesses with their friends and family. I'm one of them. Uh, in fact, I don't do business unless I'm like really friends with somebody. Right?

• 7:10Speaker 01

  Yeah. You're not doing business with complete strangers.

• 7:13Speaker 00

  I don't do that. Um, and I think there's a lot of misinformation that comes from people who have never built businesses or, you know, they, they got in a little bit and then they got burned a little bit. They're not experienced. They don't really understand. And I just feel like it's another one of those fallacies, dude, that people put out there. You know, like the seven streams of income shit. You know, when you have a 20-year-old kid who doesn't know his ass from his elbow and you're telling him to go out and have seven streams of income in order to be wealthy. Well, I mean, you're pretty much certifying that he's never going to win ever because number one, he doesn't have the knowledge. Number two, he doesn't have the resources. Number three, even if he had the knowledge and the resources,

• 7:58Speaker 00

  other people have those things as well. And if you're spreading them thin across four, five, six different things, you can't win. It's, it's, it's the allocation of resources, right? It's no different than, you know, a country being in a war and trying to fight a war on seven fronts versus the country that's only fighting on the main front. You know, and you know, it's an arrogant thought to think that you could do those things when you don't have the experience to do those things. And you know, it's just another one of those lies. So this, this whole family thing, you know, and as far as like getting into competition with them, I mean, dude, look, yeah. Uh, if you're, if you have someone you're friends with and you're family with and they have a successful business and you just decide that you want to be in business,

• 8:43Speaker 00

  so you're going to do what they do. Yeah. I'd say you're a piece of shit. Okay? Like, and I'll be real, I, if that were me and one of my friends or somebody that I was close to just said I'm, and this has happened before. So I mean, this has happened to me. Cause everything's easy from the outside. Everybody, when they see wins, they see the wins from the outside. Right? So when they see someone winning or doing big things or things that they'd like to do, they typically look at that thing that that person does and they're like, oh, they got to do is this and all they did is that.

• 9:16Speaker 01

  I could do that.

• 9:17Speaker 00

  Right. Exactly. And, yeah. And uh, you know, if you're one of those people that is just looking at someone with, you know, an envious eye, and then you decide that you're going to do what they do, um, number one, you're probably going to lose. Number two, yeah, I'd say you're kind of a piece of shit. Come up with your own fucking thing, bro. You know, like you don't want people to fuck you. So why are you trying to fuck other people? And you might be saying, well, it's just competition. There's a difference between being related to someone and being friends with someone and copying their idea in this, or just seeing something that, you know, you out there that you have no connection to and wanting to do that. You know what I mean?

• 9:55Speaker 01

  Yeah. You also said, like, you're going to be behind too, trying to copy what they're doing.

• 9:58Speaker 00

  Well, that's another thing. Yeah. I mean, that's another thing that people don't understand is that what you see in the reality of today is the result of conversations that happened a year, two years ago. And if you're always copying someone, then you're by default operating in conversations that happened two years ago. So by the time you are where they are, they're two years ahead of you. So you can never really get to where you need to go. So, you know, and there's, there's arguments to be made for like second to market, but that's not what I'm talking about. I'm talking about straight up just copying someone's play. Um, so yeah, dude, I don't, I don't. It sounds to me, you know, you're like, well, I want to do this because someone else is doing that. That's not a good reason.

• 10:43Speaker 00

  It's not a good reason. And in fact, that person doing the thing probably has some sort of intrinsic, internal motivation or drive to solve that problem. And you don't, you only have the want and the desire for the end result. And that's going to create a disproportionate level of execution between someone who actually cares about solving that problem versus someone who just wants the end result. So, yeah, man. Um.

• 11:12Speaker 00

  You know, I don't, I don't think that's a good way to think about your business.

• 11:17Speaker 01

  Yeah, a hundred percent. The, the, the, you know, the saying, you know, don't go into friend, uh, business with your friends and families. Like, I also think of it's like, oh, so, so you've never been like fucked by a stranger then? You know what I'm saying? Like, you've never been fucked over by a stranger?

• 11:30Speaker 00

  Yeah.

• 11:30Speaker 01

  Got it.

• 11:31Speaker 00

  Yeah, dude, you know, and that, that comes down to two, man. People just don't have the ability to communicate. Like, they just don't. Like, if you look at like how even like, you know, you watch, um, how they portray like just couples being able to communicate on the internet, right? Like, they get in a fight, door slam, people scream, one person tells somebody, get the fuck out of the house. And like, that's what we're propagated with, with the typical, you know, entertainment, uh, quote unquote, relationship that we observe all the time. And so we're always observing dysfunctional ways to communicate and, and in our shows and movies.

• 12:12Speaker 00

  And that creates a situation where people just don't know how to communicate or have boundaries, right?

• 12:16Speaker 01

  I think that's how it's supposed to go.

• 12:18Speaker 00

  Right, exactly. Like, throw in a fit and all that shit. That's just not how it works. So, you know, um, it takes a mature person to, to have boundaries. It takes a mature person to be able to have a friendship and also a business relationship and understand the difference. And I think that's, I think that's, I mean, it's very easy to do. That's the thing. It's easy to do that. It's just people won't do it because they're afraid of having, uh, somewhat of any kind of confrontational conversation or way to communicate with someone. And that leads them to not having it at all, which leads to resentment, which leads to these big fucking fights.

• 13:00Speaker 00

  And, you know, I honestly think that most people, the reason they can't do business with their family is because they have the inability, they're not very mature in how they communicate. And they don't have the ability to, to compartmentalize this area and that area as different things.

• 13:15Speaker 01

  You mean like, like, okay, we're at work, so we're at fucking work?

• 13:17Speaker 00

  Like, how, conversations I'm gonna have with the guys up here that I'm friends with, or, or my brother, or whatever, my dad even, or whatever, up here are gonna be much different than the conversations that we have, uh, at Thanksgiving.

• 13:32Speaker 01

  Yeah, right.

• 13:32Speaker 00

  You know what I'm saying? Like, it's, it's a different thing, like, you know, and, and I think a lot of times, especially like the, the quote unquote leader,

• 13:42Speaker 00

  they have a hard time not being that person at family events or at social events. Or at, it's like, dude, you're just a normal dude out there, bro. Everybody's drinking beer, shut the fuck up, drink beer with everybody.

• 13:53Speaker 01

  That's right.

• 13:54Speaker 00

  You know what I'm saying?

• 13:54Speaker 01

  That's right.

• 13:55Speaker 00

  Like.

• 13:55Speaker 01

  Save that for Monday.

• 13:56Speaker 00

  Yeah.

• 13:58Speaker 00

  So, you know, um, you know, there's a lot to it, dude, but I just don't buy into that. I just think it's a, I, I think the friends and family thing is, is not a real thing.

• 14:09Speaker 01

  I love it, man.

• 14:10Speaker 00

  Yeah.

• 14:10Speaker 01

  I love it, uh.

• 14:11Speaker 00

  It's like, it's like when people say, well, 95% of restaurants go out of business because it, it's such a hard business. I don't know, man, everybody's gotta fucking eat, okay? And, uh, if you make great food and offer great service, people are gonna come and they're gonna talk about it. The reason that restaurants and bars fail is because the people who open them are usually just connoisseurs of eating and drinking.

• 14:33Speaker 01

  That's right.

• 14:33Speaker 00

  Right? They're not actually business people.

• 14:36Speaker 01

  Yeah.

• 14:36Speaker 00

  And in, in our business, you know, I always, uh, say, you know, and this happens in all areas, right? Like, some guys, they really love cars and they love cars personally, so they get in the car business. And it becomes about the cars, not about the business. Uh, and they have a hard time making money, right? We call it drunks in a bar, okay? Like drunk opening a bar. That's what, that's what we call it.

• 14:58Speaker 01

  Can't do it.

• 14:59Speaker 00

  No, like, if you're a drunk and you think you're gonna open a bar so that you can give away drinks and be the man, which is why most people open bars and restaurants, they're gonna fail, which is why so many of them fail. Okay? Um, so business gotta be business and, and everything else gotta be everything else.

• 15:15Speaker 01

  I love it, dude. I love it. Uh, guys, Andy, we got a, uh, video submission. Let's check this out.

• 15:21Speaker 02

  Hey, Andy, I want to ask you a question about pursuing passion and profit. How do you hold on to passion while you're, while you're pursuing the necessary profit to live the life you wanna live? You know, right now, I'm a public school teacher and honestly, like, I, I hate it. I hate this job. And I want more than anything to live as a full-time artist, providing for my family, utilizing the craft that I've spent over a decade perfecting, or at least cultivating. And like, I don't need a six-figure income. I don't need a big house. I don't need, I just wanna be able to put a roof over my kid's head and provide fun adventures and good food. But how do you do that?

• 16:06Speaker 02

  How do you hold on to the passion when you're in the grind? Because I work a full-time job, I do family, and then when everybody else goes to bed, I work on my craft. I work nights and weekends to be the best artist I can be. And sometimes it's hard to hold on to that passion when the profit isn't quite there yet. And so how do you, how do you do that? How do you hold on to passion while in pursuit of the necessary profit to live the life you wanna live?

• 16:32Speaker 00

  Oh, man, you know, um, that's,

• 16:38Speaker 00

  the, the, the purpose of passion is greatly misunderstood. Whenever people say, oh, you wanna get into something that you're passionate about. The way that you're describing passion is typically the reason that you gotta have it, okay? Because when you start out doing something on day one and whatever that is, two, three, five years down the road where you start to make profit, there has to be something that bridges that gap that allows you to stay engaged in that thing. And that's where passion comes into play, especially in the early days, okay?

• 17:21Speaker 00

  And that passion doesn't necessarily have to be, um, this strong thing all the time, where you wake up every day and, you know, you're super thrilled about doing it. It's really just gotta be a really strong interest, which you already have. Um, and what you're going through is a typical gap between deciding that I wanna do this thing that I really like and I wanna figure out how to monetize it, and then going through that, that barren desert of where you don't make anything for a long time. And you've gotta keep that passion, you know, going to cross that bridge. Most people, they get into something, they're very excited about it. They work at it for, you know, a year, two years, three years.

• 18:07Speaker 00

  And then they're like, well, this isn't for me anymore. And then they start over. And then they repeat that cycle over and over and over and over again. And what happens is they get to be, you know, 50 years old and they don't know what the fuck they wanna do with their life because they've tried all these things, but they haven't pressed through any of the hard times that actually produce the level of value and expertise that's gonna be able to be monetized in that way. The good news for you is that there's more ways to monetize things than there ever has been in the history of humankind. And I'm sure that if you're creative enough, you'll figure out a way to monetize your art as well. But as far as to answer your question like, hmm, how do I hang on to it? Dude, look, sometimes you're gonna have it.

• 18:52Speaker 00

  Sometimes you're not gonna have it. Sometimes you're gonna fucking hate what you do. It's not an equal thing. It doesn't come out of the spigot at the same amount every single day, right? Like, if you go into the passion spigot every morning and you go to fill your cup up, some days you ain't gonna get shit, okay? And you're gonna have to grind it the fuck out. Some days you're gonna get a full cup and you're gonna be excited. And that's, that's the game. Like, you have to be able to push through the days or the weeks or the months where it's not very much fun and wait for that fun to start to like, come back again. Like, if I went back and I thought about like, you know, all the times over the last 27 years I've been doing this,

• 19:32Speaker 00

  almost 28 years now, um, I mean, God, dude, I couldn't even tell you how many times I didn't feel like doing it. You know, like, probably half the time, at least half the time. You know, and that's also where not having other options comes into play, right? Like, when you can cultivate a zero option mentality, which is this is going to work no matter what I, no matter what happens, no matter who stands in the way, no matter, you know, what natural things happen in my life, no matter what distractions, this is going to fucking happen because I don't have an alternative. That's a powerful place because you don't have the choice of opting out on the day that you really don't get anything out of the passion spigot. You know what I'm saying?

• 20:16Speaker 00

  So, um, you gotta understand the game, dude. And the game is it comes and goes and you're not gonna hold on to it at a hundred percent effort, you know, or a hundred percent quality the entire time. And, um, That's the way it works. So, you know, for you right now, the way to look at what you've got going on, you know, you said you're not happy with where you are and you know, you need to make a change. And you know, you're putting in the time to get better at what you do. And you've just got to come up with a solid way on that backside to get to a point where you're going to monetize that. To cover, you know, the life expenses that you're looking at and, you know, to be completely honest, you know, it doesn't sound like you're trying to make a trillion dollars, dude. This shouldn't be that hard. You know what I mean?

• 20:56Speaker 01

  Couple of things on this. The, the first thing is, you know, you talk about the gap, right? And, and what you said is like, you know, people that restart every three years. The, the misunderstanding is that like that gap is going to be there in whatever you do.

• 21:09Speaker 00

  Yeah.

• 21:09Speaker 01

  You know what I'm saying? So it's like, like it's not like there's not a lane you can go down and not face that gap.

• 21:14Speaker 00

  Yeah.

• 21:15Speaker 01

  Right? Right? And so that's important. The other thing too, though, would you argue, because you know, he said something about, you know, the modesty, right? Like you don't need the big house. Would you, would you argue that you probably need to increase those goals to help drive that a little bit?

• 21:27Speaker 00

  Because very rarely do you actually hit the goals that you're after. You usually end up at like 70, 80, 90%. And then when you get there, you're going to set a new goal. And so like, you know, there's that saying, you know, aim for the moon. Because even if you fail, you land among the stars. Well, what that really means is you need to have a big enough goal. That even if you fucking fail the goal, that your life is exponentially better. And that is how typically people who achieve things, set goals. Okay. They don't do this little, um, you know, incremental, I'm going to try a little bit of this. I'm going to try a little bit of that. I'm going to do this. That's not powerful enough to produce the result that you're after. It doesn't create enough urgency. It doesn't create enough excitement.

• 22:12Speaker 00

  And it makes it really easy to walk away from whenever you go through these lulls of things not going the way you want, which dude, in terms of being an entrepreneur, that's half the time. At least. So, um, so yeah, I would say that you will, you will definitely achieve your goal much quicker. If you set a goal that's much bigger.

• 22:34Speaker 01

  Yeah. So it's not going to like, I mean, I genuinely believe like he's not a, you know what I'm saying? I get it.

• 22:39Speaker 00

  That's okay.

• 22:40Speaker 01

  But yeah.

• 22:41Speaker 00

  Big goals require big actions which produce big results. Little goals inspire little actions which produce little results. And that is the way it works. And I don't give a fuck who says otherwise. Okay? If someone else is telling you that otherwise, and they're saying, oh, just set a little bitty thing and start this and start that and start this. Those, they're pandering to you. Okay? They're trying to give you instant relief. They're trying to make it feel like. You're doing a great job today by just getting up and having a shower because you're having a rough day. It's not good enough, dude. It's not good enough. It's not big enough. It doesn't inspire enough. It doesn't produce enough momentum. And, uh, you know, the people that operate that way never really get anywhere. I mean, dude.

• 23:25Speaker 00

  When was the last time you saw someone who's created something amazing? That said, oh, I just try and do a little bit and it fucking got big. That's not how the fuck it works, man.

• 23:34Speaker 01

  Yeah. So I tried to hit a fucking grand slam.

• 23:37Speaker 00

  Yeah, you should every single time.

• 23:38Speaker 01

  This is how I got here.

• 23:38Speaker 00

  Yeah, that's right.

• 23:39Speaker 01

  Fuck. Dude, on this, because we have a lot of young listeners, you know what I'm saying? Young, hungry people, right? You know, the, the, I, this idea of passion, is this where you can also substitute this? I know it's probably going to piss some people off. Materialistic goals, right? Can we like, is this a, is this a?

• 23:56Speaker 00

  This is what I was going to say, dude.

• 23:57Speaker 01

  Okay.

• 23:58Speaker 00

  Like, like in the first, like I used to argue with Gary Vee about this because Gary used to shit on cars real bad. And, you know, he shit on material goals, but when I was like young.

• 24:10Speaker 00

  That's what I wanted. Like my motivations have changed, um, but I've also achieved all those goals. But, you know, my love of cars. My desire of cars and my desire to own cars, enjoy cars was a passion.

• 24:25Speaker 01

  Yeah.

• 24:26Speaker 00

  And that was a passion that operated alongside my passion for wanting to be in business. Which helped keep me in the game when it would have been easy to walk away, right? Cause I knew that if I walked away, I'd never have those things. All right. So. You know, material goals and having big dreams and, and all that, that's a fucking great thing. And people will try to shit on that. And make you feel less than, or make you feel like you're materialistic, or make you feel like you're morally inferior for wanting those things. But the reality is, is. Every single person who's built something amazing had goals like that. And, and eventually they build a business, they get the thing. And then once they get the thing, they go through like a, a transition of going from.

• 25:12Speaker 00

  My passion was to experience this kind of life to, um, you know, now I have a much bigger mission and there's other things inside that mission. That's a typical. You know, escalation of maturity, you know, as you go down the path of being an entrepreneur. But yeah, dude, if you're a young kid and you want to fucking win, you should want fucking cars. You should want a house. You should want whatever it is that you want. You know, maybe it's dirt bike track. Man, I don't know what the fuck it is, but it, people that shit on things. You know, uh, and shit on materialistic goals. All you gotta do is look at their life. Like, do you want their life? Okay. Well, if you want their life, listen to them. All right. But the, the truth of the matter is the people who do that are usually fucking losers.

• 25:53Speaker 01

  Yeah.

• 25:54Speaker 00

  They don't have shit. They've never achieved shit and they're never going to achieve shit. So why are you going to put any weight into what they're saying? You know, one of the biggest problems that we have in the world. And this is why the operator standard is such a powerful thing. Is that we're surrounded by people just by statistical reality that are going to lose. Okay? Winners are a small, small segment of society. People that have big dreams, big goals, small segment of society. It's very important that you surround yourself with other people who are on that same mission. Otherwise the negativity can really get into your head. And you know, you look around at your friends, your family, everybody you knew growing up.

• 26:35Speaker 00

  And you say, well, you know, they're all saying this. Well, yeah, they're all saying that, but they're not moving past any point that, that, that, you know. Has, is any relevance to like them becoming a quote unquote winner or wanting anything that, that you want for yourself. So you've got to be able to vet where the information's coming from and you've got to be able to do it objectively. You've got to be able to look at people that you really care about, that you've loved your whole life. And you've got to say, I don't want their fucking life. You know what I mean?

• 27:02Speaker 01

  Yeah.

• 27:03Speaker 00

  Um, and, and dude, that makes you feel kind of shitty, but it's not shitty because you are allowed to want something else than everybody else has. And, um, getting into a community. That is like-minded, that is hungry, that is pouring into personal development, that wants to win is extremely powerful because not only are they. You know, rooting for you, so to speak, but those people will fucking help you win.

• 27:27Speaker 01

  Yeah.

• 27:27Speaker 00

  Okay. And that's, you know, that's one of the biggest benefits of having an operator standard. If you guys are not in that dude, like.

• 27:35Speaker 00

  And you're, you're wanting to win, it's one of the best investments you could ever fucking make.

• 27:39Speaker 01

  Absolutely. I just think it's such a fascinating concept, like just being real. If you really think about it, you know what I'm saying? Like you're, you're in love for cars. You're saying. That the, like, sometimes that was the only thing that kept you going.

• 27:50Speaker 00

  Yeah.

• 27:50Speaker 01

  In the, in the early days, obviously. I mean, obviously, like you said, your passion changed.

• 27:54Speaker 00

  Yeah. But if, but if, if I had listened to everybody saying. Oh dude, that's just materialistic. Oh, you know, that's stupid. Oh, that's this, that, like dude, what else would any of this been created?

• 28:07Speaker 01

  Right.

• 28:08Speaker 00

  You know, there's thousands of jobs that have been created because of that want.

• 28:10Speaker 01

  Cause I wanted a fucking car.

• 28:12Speaker 00

  Right. Exactly.

• 28:13Speaker 01

  It's crazy.

• 28:13Speaker 00

  But you know, you'll hear people who haven't built shit, shit on those things.

• 28:17Speaker 01

  Yeah. It's fucking crazy. I fucking love it, dude. Well, yeah. Good luck to you, brother. Good luck to you. Stay on it.

• 28:24Speaker 00

  Yeah. And the answer to your question is it's natural to feel the way that you're feeling. Okay? And you got to understand that passion doesn't come out. This, like when people hear passion, they think like strong, like, you know. Just totally dedicated feeling of passion where you're fully energized. Even when you're a hundred percent passionate about something, not every day feels that way. It just doesn't. Some days are going to suck. Some days you're going to drag ass. Some days you're going to have to search for the reason. Why you are doing what it is you're doing. And when you say, how do I hold on to that? Well, how you hold on to that is you got to stop and take a step back and say, okay, what am I trying to do?

• 29:09Speaker 00

  What do I not like about my situation? Where am I trying to go and what's required to get there? And you're gonna go through, you know, days, weeks, sometimes months. And if you do it long enough, probably years sometimes, where it doesn't feel that great to continue to go. But eventually that that passion starts to show up again.

• 29:25Speaker 01

  I just love it because that's such an easy way. Like, look in the fucking garage. Is that car there yet?

• 29:30Speaker 00

  Yeah.

• 29:31Speaker 01

  Okay, cool.

• 29:31Speaker 00

  Yeah.

• 29:32Speaker 01

  That house you want, is it there yet?

• 29:33Speaker 00

  Yeah.

• 29:34Speaker 01

  Keep going. I fucking love it, dude. Guys, Andy, question number three. Andy, I'm 25. Scaling an 80 rep door-to-door team to 500. I've always led from the front by outselling everyone. As my focus shifts to training managers and strategy, what does leading by example look like when you're no longer in the trenches daily?

• 29:56Speaker 00

  It looks like teaching them how to do what you did. It looks like empowering them to do what they're trying to do. It looks like educating them, giving them the tools, bringing them, you know, under your wing, so to speak, to say, hey, this is how you do these things. This is how you win. This is how you do it. And it's not just demanding it. It's not saying, hey, you've got to perform or you're out. It's, hey, come here. Let me show you what works for me. Let me show you how this works. I did this and this and this and this and this. And taking the time to pour into these people in, you know, a role-play classroom environment to teach them how to up their skills so they can get what they want. And eventually what's going to happen is you're going to develop leaders out of that group. And the leaders out of that group will start to lead other people.

• 30:40Speaker 00

  Okay, and that's where you can start to get the scaling. You're not going to fucking scale to 500 reps if you're the only fucking teacher. It's not going to happen, dude. You can't even, you can't do that. It will not work. You're going to need to develop an inner circle of teachers/leaders inside your company. And those people are going to teach and lead exactly how you teach and lead them. So how do you want your team of 80? Let's say there's going to be 20 guys in there that are going to become your core group. How do you want those 20 guys to be training the other, the rest of the team? When you get to 100, 200, 300, 400, 500? Create an SOP for that. Okay, this is how I'm going to train you,

• 31:22Speaker 00

  the future leader, and then train them on the SOP and then help them, you know, do what they need to do. And it's really simple, dude. It's not hard at all.

• 31:30Speaker 01

  Where do most people fuck up with this?

• 31:33Speaker 00

  They fuck up by thinking that because they sold a lot, that they can walk in the room and be like, I sold a lot. What's wrong with you? And they don't do the teaching part. You get what I'm saying?

• 31:42Speaker 01

  Yeah.

• 31:43Speaker 00

  They let their egos get in the way. They let, they, they, instead of having a welcoming attitude of, hey, I'm the teacher, I'm the coach, I'm the leader, they have an egotistical of, I'm the best. Okay, and real talk, like, do you really want to be the best? Do you want to be your best salesman? I'd rather have a bunch of people that are better than me.

• 32:04Speaker 01

  Yeah.

• 32:04Speaker 00

  You know what I mean?

• 32:05Speaker 01

  Fuck, yeah.

• 32:05Speaker 00

  So, you know, you've got to eliminate that and eliminate that fear of like, well, if I, if I train someone so good, then they might leave. Well, then your business model needs to change to where they're not. Right? But dude, leading by example, you know, if you're not out door-to-door every single day, you know, it looks like what I just said, but, you know, there's still situations where you need to be mirroring, you know, people that go out door-to-door. You know, one of the things that you can do to really build your leadership capital with your entire team is to select a few people and go out and do the job with those people. And then let those people tell the other people how fucking amazing you are at what you do. One of the things I used to do

• 32:48Speaker 00

  is I used to go into the retail stores when they were having problems. Because like, dude, you know, they would get off track or they would start doing something different. And I would just go in there and then they would say, well, it's changed, it's different, it's this, it's that. And I would show up on a random Sunday and fucking crank the store out and then be like, it's that easy, right? And then what would happen is the word of mouth was spread amongst the stores. They're like, God, dude, Andy came out here and he fucking sold this and this and this and this and this. And we kicked ass. And then that builds the credibility with the team. So, but, but you know, there's, there's a number of answers to this. One, you got to get organized. Two, you got to realize that there's no ego in what you do.

• 33:31Speaker 00

  Three, you've got to teach your winners the way you want them to teach the next winners. And then you want to teach them on how, on the process of the teaching so that they can scale that out.

• 33:43Speaker 01

  Yeah. And you've also, you mentioned one time, dude, I can't, I don't think it was on a show, you know, but obviously leading by example to core value in a lot of your companies for, for a very specific reason. But I remember, it might have been when we first got together, dude, you live by example. It's a difference. You know what I'm saying? Like, when people see your actions on a day-to-day basis, no matter, you know, yeah, you're not in the stores no more.

• 34:03Speaker 00

  Bro, your employees should never ever see you break fucking, break it.

• 34:09Speaker 01

  Yeah.

• 34:10Speaker 00

  Like, you should never break. It should, I don't want to say break character because then it sounds inauthentic.

• 34:15Speaker 01

  It's not a fucking character.

• 34:16Speaker 00

  But you, your employees should never see a hole in your game. They should never see you slipping. They should never see you cut in a corner. They should never see you not living the way that you expect them to live. Fucking ever. That means if you have them come to your house, your house should be clean. That means if you take them for a ride in your car, your car should be fucking perfect. That means if they see you working out, you should be working out with the proper intent. If they see you cleaning or taking the trash out, you should be doing it the right way. You, your team should never see a fucking hole in your game. And they're gonna, they're gonna, you're gonna slip.

• 34:48Speaker 01

  And they'll let you know about it.

• 34:50Speaker 00

  And they might not, they might not. But they'll let others know.

• 34:53Speaker 01

  Yeah.

• 34:53Speaker 00

  They might not say anything to you. But they'll say, dude, I saw fucking Andy. He didn't wipe out the fucking sink. I saw Andy, he didn't, he fucking left the weights crooked. I saw Andy, he didn't take out the trash. He walked past it four times. See what I'm saying?

• 35:05Speaker 01

  Yeah.

• 35:06Speaker 00

  So like, they'll talk about it. So you want to make sure that, that, that, you know, if you're trying to be a leader, because what happens is, is you get comfortable with your team, you start to think that you can like be bros with them. And you think that because you're bros, they're not going to recognize those holes in your standard, and they will. They'll do so even more. Because now they're comfortable, right? Now you're comfortable. Now we're letting it loose a little bit, right? But, but just because you're giving them the, the credit or the trust of being close to you, doesn't mean that you have the ability to, to skip steps or, or let holes be seen in your game. And I think the biggest thing amongst young leaders

• 35:46Speaker 00

  that really messes them up is that they, we, we talked about boundaries between, you know, friendship and, and, and business. They let that boundary get blurred and not just blurred in the way that they communicate with their team, but blurred in the way of like the standard they hold. And your team is not going to, your team doesn't stop and say, well, we're friends and that's why he did that. We're cool, so that's why he cut that corner. That's not what they're going to say. What they're going to say is, well, I guess we're on a level where we can cut corners too.

• 36:19Speaker 01

  Right. Well, Andy did it.

• 36:20Speaker 00

  Right, exactly.

• 36:21Speaker 01

  Yeah, fuck, dude. I, dude, I remember that. I'm pretty sure we were in the bathroom wiping out sinks and you told me, he's like, DJ, they're going to look at you and see me, so you better keep your shit together too.

• 36:29Speaker 00

  That's right.

• 36:30Speaker 01

  You know, like, it wasn't, like, dude, it was a real conversation. I remember it.

• 36:32Speaker 00

  Yep.

• 36:33Speaker 01

  I remember it, man. It's real shit, man. I love it. So, I love it, dude. Well, guys, Andy.

• 36:39Speaker 00

  That was three. Yep, that is three. Don't forget to stop in a Target and get yourself some of these First Form Protein Sticks. They're in all the Targets right now and they are amazing. I got to warn you, they are highly addictive. Yeah. But I guess you could be addicted to worse things.

• 36:55Speaker 01

  That's right.

• 36:55Speaker 00

  But make sure you check those out in Target. All right? All right, guys, we will catch up with you guys tomorrow on CTI. Don't be a hoe.

• 37:03Speaker 01

  Show the show.