Pod Insights REAL AF with Andy Frisella 1033. Q&AF: Maintaining Momentum, Making Right Business Decisions & Developing Urgency About this episode On today's episode, Andy answers your questions on how to keep your momentum going, how to trust yourself to make the right decisions in business, and how to build the skill of urgency instead of putting things off.
Transcript Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.
0:16 Andy Frisella? What is up guys, it's Andy Frisella and this is the show for the realists, say goodbye to the lies, the fakeness and delusions of modern society and welcome to motherfucking reality guys. Today, as always on Mondays, we have Q and A F. That's where you submit the questions and we give you the answers. If you want to submit some questions to be answered on the show, you could do so. DJ will tell you how.
0:35 Speaker 01 Guys, you can email your questions in to [email protected] . You can also click the link in the description below and submit them there or just drop them in the comment section of the Q and A F videos on YouTube.
0:47 Andy Frisella? Tomorrow, you're gonna hear C T I. That's Cruise the Internet. That's where we put topics of the day up on the screen. We talk about what's going on. We speculate on what we think is actually going on. And then we talk about how we, the people, have to solve these problems going on in the world. Other times, we'll have real talk. This is five to 20 minutes and we'll be giving you a little rant. And then we'll have 75 Hard Verses. 75 Hard Verses is where people who have completed the 75 Hard Program come on the show. They talk about how they were before, how they are now, and how they use the 75 Hard Program to fix their shit. Alright, if you're unfamiliar with 75 Hard, it is the initial phase of the Live Hard Program, which is the world's most famous mental transformation program in
1:30 Andy Frisella? history. Okay. You can get that entire program for free at episode 208 on the audio feed. Again, it's 208 on the audio feed. You can also go to andyfrisella.com and buy the book on mental toughness. The book on mental toughness has the entire Live Hard Program plus a whole bunch of other content about mental toughness, how to cultivate it, why it's important and how to use it to become the best version of yourself. Alright, now, one thing about this show, we are the biggest show in the world that doesn't run ads. Period. Alright, the reason we don't run ads is because I'm not for sale.
2:11 Andy Frisella? Everything I say is what I think. It is very authentic and I don't want anybody saying this or that or thinking that I'm getting paid to not say or say anything. So basically I do whatever I want and I ask very simply that you help us grow the show if you like it. Alright? So if it makes you think, if it makes you laugh, it gives you new perspective, if you learn some shit, which you absolutely will, especially on Q and A Fs, do us a favor and don't be a hoe. Share the show. Alright, what's up, man?
2:43 Speaker 01 Buenos dias.
2:45 Andy Frisella? Yes.
2:45 Speaker 01 Yep. I'm, you know, I'm gonna try to speak a different language every episode.
2:50 Andy Frisella? Oh, yeah?
2:50 Speaker 01 Let's see how that goes.
2:51 Andy Frisella? You should start with English.
2:54 Speaker 01 Alright. I think that this will be my last, I know more. Alright.
3:02 Speaker 01 Damn, dog. How you doing? You alright?
3:04 Andy Frisella? I'm just, I'm good, bro. You just laid that one up there.
3:06 Speaker 01 There's just dust popping over there, dog.
3:08 Andy Frisella? Come on, man.
3:09 Speaker 01 You shot me.
3:11 Andy Frisella? You fucking served that up pretty easy. I mean, you know?
3:17 Speaker 01 Yeah.
3:17 Andy Frisella? You gotta, you gotta be defensive.
3:19 Speaker 01 I was typing something else, something up earlier. Mike looked at me, he's like, they're not gonna think you wrote that. I'm like, why? He's like, because everything's spelled right.
3:29 Speaker 01 Yeah, you know, so listen, you know, I might still be a little sensitive on that subject, you know? Uh, but it's fine, man. Everything is good. It's a big week, man.
3:37 Andy Frisella? Yeah, it is.
3:37 Speaker 01 We got a big week, dude. It's, uh, we're rolling, bro.
3:40 Andy Frisella? Yeah.
3:41 Speaker 01 It's gonna be a good time. It's gonna be a great time.
3:43 Andy Frisella? Dude, yes.
3:45 Speaker 01 It's so crazy too, like, you know, people don't understand this, but like, if you want shit to be right and like fucking perfect, because you can't get there, bro.
3:53 Andy Frisella? Yeah.
3:54 Speaker 01 The amount of planning and prep that has to go into that, like, people think you can like-
3:58 Andy Frisella? Oh shit, dude, we start planning this, we start planning next year's Summer Smash the week after Summer Smash.
4:04 Speaker 01 100%.
4:05 Andy Frisella? Yeah. The first thing we do is we sit down and we talk about and debrief everything that happened, how it went, what we liked, what we didn't like, and how we're gonna make it better next year.
4:13 Speaker 01 Yeah.
4:14 Andy Frisella? That way the ideas are all fresh right away. So we start working on that immediately.
4:19 Speaker 01 Yeah, like actively.
4:20 Andy Frisella? Literally, next week.
4:23 Andy Frisella? On Monday or Tuesday, we will sit down and we will debrief the entire thing and we'll make the plan for next year.
4:29 Speaker 01 Yeah.
4:29 Andy Frisella? And we'll start working on it.
4:30 Speaker 01 And you got people out here thinking this shit just happens.
4:32 Andy Frisella? Yeah, of course. It's like everything else.
4:34 Speaker 01 Yeah, and it's weird too dude, because there's like a, there's like a split.
4:37 Andy Frisella? We just keep getting lucky, man, don't you know?
4:38 Speaker 01 That's what it is.
4:39 Andy Frisella? Yeah.
4:39 Speaker 01 Yeah, that's what it is.
4:40 Andy Frisella? Getting lucky for damn near thirty fucking years, you know?
4:44 Speaker 01 That's what it is, dude. No, but you, you have, you have those people who think it needs, requires no preparation. And then you have the other group of people who feels like it's all preparation.
4:52 Andy Frisella? And no execution.
4:53 Speaker 01 Dude.
4:53 Andy Frisella? Yeah.
4:54 Speaker 01 What, what the fuck is that about?
4:55 Andy Frisella? Well, I think, you know, uh, it's two different mindsets, right? The person who prepares and consumes and plans and consumes some more, they're
5:11 Andy Frisella? lacking courage, okay? And courage is a massive, massive, massive requirement to succeed. You cannot win, you cannot build, you cannot create, you cannot become unless you go. And so a lot of people will overplan, overprepare and tell themselves, well, I'm just making sure I got everything set up, you know, and I'm just making sure I know what I need to know. Most of what you know, you're gonna learn doing it. This is no different than working at Burger King, bro. You can read the manual, but you aren't gonna know how to make a fucking Whopper until you're making them, alright? That's the same with anything. Uh, you know, these guys go to flight school to be fighter pilots, they read the manual. They don't learn shit until they're in the plane.
5:55 Speaker 01 That's right.
5:56 Andy Frisella? Okay, like, this is, this is how it works.
5:58 Speaker 01 Yeah.
5:59 Andy Frisella? So, you have to be willing to go. And so when people overprepare, it's, it's to compensate for their lack of courage. Um, and then when people don't prepare at all, that's an ego problem. Those people have some sort of belief that comes from somewhere, that they believe that they are better than everybody else.
6:19 Andy Frisella? By just existing and that's an arrogance and an ego problem and those people lose as well. And we see that a lot, especially after someone has had a few wins.
6:29 Speaker 01 Yeah.
6:29 Andy Frisella? Right? People get what I call the Midas touch. They believe because they've had a few wins and they've done a few things that everything they do and, and everything that they're gonna do is going to win because of who they are now. And that's just not reality. It's, it's arrogance and that'll get you killed just as much as the guy who never goes. So it's a problem on both ends.
6:53 Speaker 01 Yeah, it's so, it's so crazy, but yeah, dude, it's gonna be a great fucking week. I'm excited for it. Excited to see some of you guys there as well.
7:00 Andy Frisella? Yeah, it's gonna be awesome.
7:01 Speaker 01 And, uh, hell yeah, man. But, uh, but yeah, so let's get this week kicked off with a bang.
7:05 Andy Frisella? Let's do it.
7:06 Speaker 01 With a shebang.
7:06 Andy Frisella? Yeah.
7:07 Speaker 01 Yeah, man, let's have, uh, we got, we got a long week ahead of us.
7:09 Andy Frisella? Yeah.
7:10 Speaker 01 Let's make some people better today. Guys, Andy, I got three good ones for you. Question number one.
7:17 Speaker 01 Andy, recently I have been struggling with transferring momentum from one day to another. I've heard you talk about how successful people will do anything to keep the momentum. And I'm wondering how big of a problem this is if I can't keep it going. Need some advice.
7:35 Andy Frisella? Uh, you haven't built it yet. Momentum carries you. If you have a problem going from one day to the next day, that means you don't have momentum. That's the definition of fucking momentum. You've created energy that is pushing you and you catch it and it makes things feel like they're effortless. Okay? Momentum is not something that you catch accidentally. It's not something that just happens. Okay? If you look at every single time in your life where everything has become nearly effortless, where you're in the zone, you're locked in, you're kicking ass, everything seems to be working. That is a result of you forcing the execution for so many days before that. All right?
8:18 Andy Frisella? Usually for people, it's about 10 to 12 days of force before the momentum kicks in. And when I say 10 to 12 days of force, I mean, you're gonna have to force it.
8:29 Speaker 01 Yeah.
8:29 Andy Frisella? All right?
8:32 Andy Frisella? If you get to a point and you think like after two days, you're supposed to have this momentum, you haven't been doing it long enough. You don't have the momentum. So you gotta build it in order to keep it. And the reason that you don't feel like that is because you haven't built it yet. It's not some magical force that shows up after two days, bro.
8:49 Speaker 01 Yeah, here you go, Billy.
8:50 Andy Frisella? Yeah. And by the way, the, the less disciplined you are, the longer it takes to build. So in the beginning, let's just say you're an undisciplined human and you're going to start to work out and train. That could take you, you know, 20, 30 some days to really get locked in. But if you're someone who has a high level of discipline that has been developed, that just needs to be sharpened up because it's a perishable skill and we need to make sure that we're, that could be three days. It could be four days. Like for me, it's about 10 days. Okay. But it used to be like 30, 40 days. All right. So I'm talking like 10 years ago.
9:30 Speaker 01 Yeah.
9:30 Andy Frisella? All right. So when you have that disciplined muscle developed to a certain level and you know what it is and you know how to utilize it, you know how to leverage it, the amount of time it takes to create the locked in momentum that you're looking for is, is much shorter. Here's the reality, dude. You don't have it. That's it. You don't have it. You gotta do it longer than what you're doing it. And those days where you're like, oh man, I don't feel like doing it. That's the important day. That's the most important day. Okay. The most important day is the day that you don't feel like doing it, that you actually do it. Because that's where the growth comes from. That's where the extra discipline muscle comes from. All right. So when you like say, oh, and by the way,
10:14 Andy Frisella? it's not going to be just easy when you have the momentum. You're still going to have to apply yourself. It's not like, I think the way the question's framed and, and maybe it's framed wrong. I don't know, but it sounds like this person thinks it's like magic. Like, oh man, I got trouble. No shit, man. Like you don't think that I have trouble doing what the fuck I need to do 27 years into this game? There's days when I, there's days when I have, you know, a hundred days of wins in a row.
10:43 Andy Frisella? And then a day shows up and I'm like, fuck. I don't want to do this, man. But then I think, well, I got 100 days in a row and that adds extra pressure for me to force that through. And that's what I'm talking about what people do when they've created that momentum because dude, it only takes two or three days to get totally washed out of that.
11:00 Speaker 01 Yeah.
11:01 Andy Frisella? So, uh, and that's why in 75 hard, the rule, the rule is that if you fail, you start over the next day. All right. But a lot of people seem to forget that because they say, oh, I'm restored again after this or after that or after this. That's why you are where you are because you're telling yourself some bullshit. Okay. You're justifying it. You're making a negotiation. You're trying to make it convenient. You fucking fail. You pick up right after that. And there's a lesson in that. It's designed that way for a reason. Because if you are living your life and you have a hundred days in a row of kicking ass and you have one bad day, you don't want that one bad day to turn into seven and then
11:41 Andy Frisella? you'd be totally downhill from there. All right. So you gotta pick right back up. But you know, a lot of people seem to ignore that.
11:48 Speaker 01 Yeah. Dude, dude, I'm a very visual learner, right?
11:52 Andy Frisella? If you think about it, just so we're clear, when you pick up that day, okay, let's say you're, let's say you're 300 pounds and you want to be 220 or you want to be 215. Okay. You're probably not going to lose that much weight in 75 days. I would say the chances are you're not. But let's say you get to day 40 and then you have a bad day and then you start right back over the next day. What hap- now you've got another 75 days and like real talk, you could probably hit that goal if you do that. That's what it's teaching you. Okay. It's teaching you that when you have one bad day, that's not an excuse to turn it into two or three or four and then lose control of your entire shit. And a lot
12:35 Andy Frisella? of people fail to understand that there's a really strong lesson in starting right back over because dude, when you become aware of your own discipline and your own skill set of discipline and where it's at and where it stands and how sharp it is in the moment, you, you become aware of how easy it is to lose. And that's what part of that reason is. So, you know,
12:58 Andy Frisella? Dude, if you follow the program the way that it's designed, you really can't fuck it up. Like, you can't fail. It's gonna build you into a fucking weapon.
13:04 Speaker 01 Yeah. Dude, I'm a very visual learner, right? And so when you were explaining the momentum process, I started picturing, uh, like, like having to push a car. Right? Cars are neutral. It's just sitting there, right? You gotta start pushing it, and then when you start pushing it, though, it starts coasting a little bit. But if you stop pushing it, it stops again, right?
13:23 Andy Frisella? It takes a lot of effort to get it going.
13:24 Speaker 01 So is it fair to say-
13:25 Andy Frisella? An object in motion tends to stay in motion.
13:27 Speaker 01 That's right.
13:27 Andy Frisella? It's physics.
13:28 Speaker 01 It's a law. Yeah, no, that's real, bro. And so I guess my point is, like, you know, you would say it's true that your momentum is directly just tied to the constant inputs. Like, it has to constantly be there.
13:38 Andy Frisella? Yes.
13:39 Speaker 01 This whole, like, why, so why do people get so tied in with this momentum thing, then?
13:43 Andy Frisella? What do you mean?
13:44 Speaker 01 Because, like, it's not, like you said-
13:46 Andy Frisella? Dude, first of all, everybody has the wrong idea about it.
13:49 Speaker 01 Yeah.
13:49 Andy Frisella? They think you catch it.
13:50 Speaker 01 Yeah.
13:51 Andy Frisella? Okay? But every time you've caught it in your life, if you went back and audited what you did the days before you caught that, you would see how you created it.
14:00 Speaker 01 Yeah.
14:00 Andy Frisella? So it's not something that you catch, it's something you create. That's the point.
14:04 Speaker 01 Yeah.
14:04 Andy Frisella? Most people completely misunderstand it, just like they misunderstand discipline as being a trait that someone's born with, instead of being a skill set that you have to develop.
14:14 Speaker 01 Yeah.
14:14 Andy Frisella? All right? So it's just a misunderstanding of what it is.
14:16 Speaker 01 Yeah.
14:17 Andy Frisella? And, and, you know-
14:18 Speaker 01 We also think, too, it's just gonna continue to carry them, like, that's, you know what I'm saying?
14:22 Andy Frisella? No, you still have to do the work, it just makes the work a little bit easier.
14:25 Speaker 01 Yeah.
14:26 Andy Frisella? But yeah, man, you have to keep pushing, and that's the reality. And you know what? That translates into every area of your life. That's not just your fitness. It's literally a mentality. That's why Live Hard is a mental fucking program. It is not a weight loss program. It's not a fitness challenge. It is a mental development, mental toughness program. Because if you pay attention to what's happening, you become aware, and like we've been talking about a lot more lately, that awareness allows you to know where you are at any given time. I know-
15:02 Andy Frisella? When my discipline's getting rounded off, I know when I'm not sure. I can feel it. I may not be like fat Andy way off the reservation. Okay. But like I can start to see it and I could start to feel it. And the idea is, is that you want to close the gap before it gets out of hand. Right? So, once you understand how all these things actually work versus what we're kind of led to believe how they work, how most people think they work, it becomes easier to understand why it's so important to, you know, on that fifth day, to push through that because you've already got four days going, dude. You know what I mean?
15:40 Speaker 01 100% dude. 100%. Uh, guys, Andy, question number two. Andy, I run a small business and one thing nobody prepared me for is how often you have to make decisions without knowing if they're right. Hire a person, fire the person, take the contract, expand, wait. I always assumed successful people became confident because they had better answers. Now I'm wondering if they just became comfortable making decisions without that level of certainty. So how did you learn to trust yourself when there was no guarantee that you were making the right call?
16:19 Speaker 01 Oh, that's tough.
16:20 Andy Frisella? No, it's not tough. There's just a lot to it.
16:24 Andy Frisella? First of all, you have to understand there's always going to be risk. That's the reality of the game of being an entrepreneur.
16:33 Speaker 01 Yeah.
16:33 Andy Frisella? There's gonna be risk, but the risk is on both sides. All right. There's a risk. What happens if I make this decision? And it doesn't work? What happens if I don't make this decision and it was the right one? All right? So you have to weigh both sides. Most people spend 10 times as much energy. Weighing the, if I make the wrong decision, what's gonna happen? And the way you fix this is by understanding that the only way to actually understand what the right decisions are is to make the wrong ones. All right, so the wrong decisions that you make along the way are actually what adds to your understanding of what the right decisions are down the road.
17:14 Andy Frisella? And when you're in the beginning, you wanna make the wrong decisions because the repercussions, while they may feel heavy because you're just getting started, they're nothing compared to what you're gonna be when you're doing 10, 20, 30, 50, 100, a billion dollars in sales. Okay, so if I was making the same mistakes that I made in, you know, the early days back in, you know, 1999 through 2005 or 6, now we'd be out of business. And nobody saw those mistakes because I wasn't relevant. Okay, that's the other thing. You're not making the mistakes in front of the whole world because dude, nobody knows who you are anyway. That's right. So. You follow your face. Yeah, man. It's okay. That's part of the process. And if you just reframe how you look at
17:59 Andy Frisella? what the outcome of the decision, it's really a win either way because I get it right, or I learned quickly that it was the wrong decision. I don't do that again. And like I talk about, there's really only two things that you need to have to be successful, man. You gotta be able to understand that when you make the wrong decision, don't make it again. Okay, certainly don't make it three times because you are gonna make some twice. And then the other thing is you have to develop the grit and toughness to continue on when everybody else quits. And if you can do those two things, man, you're gonna win. You can't beat someone like that. So, the, uh, you know, when we really talk about like what we're, you know, there's no certainty, man. Like even when you've made the mistake before.
18:45 Andy Frisella? And then that same thing comes up again, you've just minimized the risk. It's still not, it's still not a hundred percent.
18:53 Speaker 01 Yeah.
18:53 Andy Frisella? Okay, so you have to be willing to understand that we're living with some risk.
18:57 Speaker 01 Yeah.
18:58 Andy Frisella? That's part of the game.
18:59 Speaker 01 Yeah.
18:59 Andy Frisella? And you have to learn how to evaluate it properly, which is what we're talking about right now. The other thing is that based on those decisions, you develop a better vision for the playing field. Okay, you kind of know that, like just in baseball, right? Like you know, a guy who is a left-handed hitter who pulls eighty-five percent of the balls that he hits. You know that you could put a shift and run three infielders to the right side of the infield. Because you've seen it so many times. That's a calculated bet. Now, he may fucking, uh, you know, he may go the opposite way and hit it right through the hole where the shortstop is.
19:37 Speaker 01 My butt.
19:38 Andy Frisella? But he's only done that fifteen percent of the time.
19:41 Speaker 01 Hmm.
19:42 Andy Frisella? So you kind of know, you see what I'm saying?
19:44 Speaker 01 Yeah.
19:44 Andy Frisella? So it's, it's about allowing yourself to learn the lessons that then develop the skill of being able to see down the field and understand what's about to happen. All right? The reason that my vision is so good and I can be two, three years ahead of everybody else in almost everything, including what we talk about in politics and all this shit, is because I've been doing this for so long, dude. It's not a gift. It's a, it's a skill that I've developed by looking ahead, right?
20:16 Speaker 01 It's a sharp fucking knife.
20:17 Andy Frisella? Yeah, and I look at it, you know, in, in business where I've been, you know, fortunately very successful. I always have to look ahead. That's my job.
20:26 Speaker 01 Yeah.
20:26 Andy Frisella? My job is to be at the top of the mast. We're all in a, we're all in a boat together, dude. And, you know, everybody's down there and they're fucking rowing. And my job is to stand at the top of the fucking lookout and be like, all right, guys, we gotta go left right now or we're gonna drift into this iceberg. Okay, and then we gotta make a sharp right and we gotta go over there. That's my job. Okay, so, and then when I'm not, when I, when there's open seas, I get down and row the fucking boat.
20:55 Speaker 01 That's right.
20:55 Andy Frisella? That's what a good leader does. All right? But the vision part of it.
21:01 Andy Frisella? Is an acquired skill set that you just don't have yet. So it makes it real scary dude. But the only way that you develop it is by having the courage to make the decision based upon the risk assessment that you can, that you can make at the time. And this is where like having and being surrounded by good mentors is super important. And when I say mentors, I don't necessarily mean go but pay someone. I mean like find dudes that are older than you, find ladies that are older than you that have been through this journey, you know, make friends with them. Um, you know, pay attention to them, like watch them. Like one of the things that, that I think I've done very well, that has helped me is like I watch other entrepreneurs that are ahead of me and how they move and how they operate and how they think.
21:45 Andy Frisella? And then when they make moves, I try to evaluate like, why do they do that? Or why do they think that? I don't ever assume that these guys are stupid. I always assume this person knows what they're doing. And even if I think it's stupid, there's a reason for it. So what is that reason?
22:00 Speaker 01 Yeah.
22:00 Andy Frisella? You see what I'm saying?
22:01 Speaker 01 Hundred percent.
22:02 Andy Frisella? So it's, it's there's, you have to have humility about your own skill set. Um, but dude, like when you're just getting started, man, you know, it's, it all seems like magic, dude. Like if you can't see behind the curtain, you figure like it's all magic, but it's not, man. It just comes from having the courage to make a decision that you, if you can't make a decision that you don't know the outcome of, you can't be an entrepreneur because it's literally that's, that's the fucking game. Now, as you get more experience and as you make more mistakes and as you add to that skill set and understanding of the game that you're playing, it becomes easier to make the right decision with certainty, but there's still always risk and you've got to be able to tolerate
22:45 Andy Frisella? that. Um, and you've got to have the courage, you know, to, to do that. And the thing is, is, you know, any entrepreneur, you show me an entrepreneur that says this for sure is going to work every single time. I'm going to show you guys about to lose. Yeah. Real talk.
23:00 Speaker 01 Is that real?
23:00 Andy Frisella? Oh yeah. Yeah. They, there's, the game is always changing, dude. Look, you gotta understand.
23:07 Andy Frisella? You're, look, man, I like to use the analogy of being in a boat because it's very accurate. Because like there, it's, it's one thing to row a boat. When the lake's smooth and the, and the water's glass and, and everything's easy. It's a completely other thing to row the boat when there's a fucking hurricane. That's right. Okay. It's a completely another thing to row the boat in the wintertime as it is the summertime. The, one of my point is, is that the environment is always changing and it's always changing in business. There are fundamental rules that stay the same. But if you think that what you did three years ago, or five years ago, or last week, is going to work the same two years from now.
23:50 Andy Frisella? Just because you won then, that's, that's, that's not right. That's not, that's not going to work. That's no different than being in a football game. And saying, oh, man, we did a, you know, we did a toss sweep to the left at, at the 20 yard line one time and it went 80 yards. So it's going to work right now. Like, that's not how it works. You have to evaluate the, the environment. And by the way, just so you know, uh, it's never smooth water and the sun is never shining and things are never perfect. Which is also why the live hard program and the 75 hard program is so important because it's not convenient. You have to learn to operate when things are not convenient, especially because that's when other people quit, dude. Other people, they're in their boat and they're, they're like in the boat.
24:33 Andy Frisella? See, you're all in a boat. You just don't fucking realize it. Okay. They're, they're in their boat and they're like, man, I'm just going to wait to start rowing until the fucking weather's perfect. But the weather ain't ever perfect. So, conditions are never perfect. And you have to be able to evaluate, they, this is why like, old sea dog captains are so good because it's not because, you know, there's some genius. It's because they've been through all the shit, man. Without all the fancy tools and equipment. Yeah, dude. And then if you're an entrepreneur like myself, who has been through and I've run successful companies before the internet. I've run them after the internet and before social media. I've run them after social media. Dude.
25:16 Andy Frisella? I fucking know the game. Okay. And one of the game, one of the biggest things about entrepreneurship is you have to be able to adapt to the environment. That's what's gonna be conducive to you winning currently.
25:25 Speaker 01 Yeah.
25:25 Andy Frisella? So like when people say, you know, like when guys get real confident because they won once or, you know, like dude, there's, there's dudes, you know, like, oh, my fucking uncle worked at Target and I got my product all over the country. Bro, you don't know shit. You don't know anything. You hit, you got up to the first, you got up at batting practice. And the first pitch you hit a home run, you think you're fucking Babe Ruth.
25:48 Speaker 01 That's right.
25:49 Andy Frisella? Right? Like, there's people like that.
25:52 Speaker 01 The game is long too.
25:53 Andy Frisella? Yeah.
25:54 Speaker 01 Fuck dude.
25:54 Andy Frisella? And this is also why, this is also why when guys get to be like my age, and they've gone through all this shit, built all this shit, done all these things. And then they get resources and they're able to maintain that hunger and that they've built relationships and they've got some money. And they've got, bro, they become super fucking dangerous because dude, now they know like all this shit. And now they have resources behind it. Now, now you're dealing with a fucking problem.
26:24 Speaker 01 They're cooking with some gas there.
26:25 Andy Frisella? I'm just saying.
26:26 Speaker 01 Yeah.
26:26 Andy Frisella? Entrepreneurship is the only sport that you can play where the older guys are far more dangerous than the younger guys.
26:33 Speaker 01 Yeah.
26:34 Andy Frisella? They just are.
26:35 Speaker 01 Yeah. Yeah. I've also heard you talk too about, you know, just decision making in business. It's like, you know, you, there, there, I can't remember which one you were talking about, but there was a decision that you made. And it wasn't that it was just, it wasn't that it was the wrong decision. It just wasn't the right time. Because like it had, now you implemented it years later. It was like, oh, it's fucking worked. It wasn't ready. Time, the environment, the market.
26:58 Andy Frisella? That's another thing. You can get, you, your vision can get so fucking sharp. That like dude, like look at how we handle CTI. Okay. Like let's just use as an example. The shit that people are talking about today, you could go back and I was talking about five years ago.
27:13 Speaker 01 100%.
27:14 Andy Frisella? Legitimately.
27:15 Speaker 01 100%.
27:15 Andy Frisella? Okay. And the shit I'm talking about today, nobody's gonna be talking about for two or three years. Like it's just what it is, man. And, and so like I'm, I'm ahead and it makes you, sometimes it makes you look like you're wrong, but you're not wrong. You're just way ahead.
27:29 Speaker 01 Yeah.
27:30 Andy Frisella? And uh,
27:30 Speaker 01 I don't know yet. That's all it is.
27:31 Andy Frisella? Yeah, dude. And uh, You know, that's a whole noth- that opens a whole nother problem because in business that can become a problem too. Right? Like you, you can, you could kind of see what's forming. And position yourself too quickly to where you actually go backwards before you go forwards. So there's a lot here, dude. So like when you said, you know, it's a hard question. It's not hard. But like, we could talk about this one thing for literally like two days.
27:58 Speaker 01 Yeah.
27:58 Andy Frisella? You know, like this is, this is, it's a fluid environment, man. And you have to be able to recognize what's happening. You have to be able to recognize the changes that are happening in the environment. You have to be able to make decisions today that are going to put you in the spot when all those things converge to push you forward. I'll give you an example. Four years ago, five years ago, six years ago now, I was telling everybody. I said, pro America's coming back. People are going to be patriotic. People aren't, people are going to get their fuck you back and they're going to want to support companies that didn't go with all this woke bullshit. And look what's happened. Everybody at that time was like, Andy, but if I do that, they're going to fucking hate me.
28:40 Andy Frisella? No. Now, everybody knows who the real people are and who the fucking fake people are. And that's a big problem with influencers. It's a big problem with companies right now. How do you unwoke your company? You see what I'm saying?
28:53 Speaker 01 It's hard.
28:53 Andy Frisella? I mean, bro, look, Harley Davis is going through it right now.
28:56 Speaker 01 Yeah.
28:56 Andy Frisella? They're getting fucking destroyed because they didn't understand that they needed to be America's brand when it wasn't cool to be America's brand.
29:07 Speaker 01 Mm hmm.
29:08 Andy Frisella? Okay. And now they're paying the price for it.
29:10 Speaker 01 Yeah.
29:10 Andy Frisella? Because they're getting called out by everybody and you know who's benefiting? Indian.
29:15 Speaker 01 Yep.
29:15 Andy Frisella? Because in Indian makes great shit.
29:17 Speaker 01 They make great bikes.
29:18 Andy Frisella? So now you got a competitor.
29:20 Speaker 01 Some would say faster off the, off the floor.
29:23 Andy Frisella? I mean, look, bro, now you've got a competitor.
29:25 Speaker 01 Yeah.
29:26 Andy Frisella? That you gave the fucking ground up to because you didn't have the foresight or the balls to stand on who the fuck you are. All right? But I said that years ago and, and you know, a lot of you guys who are entrepreneurs, you know, you guys were hesitant to do that.
29:43 Andy Frisella? And, and now you have a problem.
29:45 Speaker 01 Mm hmm.
29:45 Andy Frisella? So, and this goes back to what we talked about with Ferrari. Okay, on the last show. You gotta know what your core brand structure is and you have to fucking stick to that framework. What, this is why core values and living by them and standing by them, knowing who you are, are so much more important than trying to be the thing that is popular at the time.
30:07 Speaker 01 Yeah.
30:07 Andy Frisella? Okay, and getting back to the point I was making.
30:11 Andy Frisella? We were that way before all the woke shit. We were that way during all the woke shit. And now we're being rewarded for it.
30:18 Speaker 01 Yeah.
30:19 Andy Frisella? You see what I'm saying?
30:19 Speaker 01 Yeah.
30:20 Andy Frisella? So, our, our brand's exploding again. And the reason it is, is because people know that we don't fucking bend the knee to this bullshit. We are who the fuck we say we are. We've always been that. And that's what you're gonna get. And people like that. So.
30:35 Speaker 01 Yeah.
30:35 Andy Frisella? So like dude, when you. You know. There's an art to this. Okay, it's not a science. Science is for sure. Art is.
30:49 Andy Frisella? Like an educated guess, almost.
30:51 Speaker 01 Yeah.
30:52 Andy Frisella? You know what I mean?
30:53 Speaker 01 Yeah.
30:53 Andy Frisella? In a different way.
30:54 Speaker 01 Yeah.
30:54 Andy Frisella? Um.
30:56 Speaker 01 Takes some finesse.
30:57 Andy Frisella? It does. That maybe is a better word than art. But it's more artistically creative than it is. Science.
31:02 Speaker 01 Yeah.
31:03 Andy Frisella? You know what I mean? Um. Maybe it's like a hypothesis, right? Uh, but it's certainly not a definitive. For sure proven thing.
31:14 Speaker 01 Yeah.
31:15 Andy Frisella? And, you know, that's what makes business fun, I think.
31:17 Speaker 01 Yeah.
31:17 Andy Frisella? I, that's what I enjoy about it most. There's nothing more rewarding to me in business. Well, there's two things that I, I. Going back to what I said a minute ago about the older guys. That only applies if they maintain their hunger. Okay, a lot of older guys get fucking lazy. They get comfortable and they become easy to beat because of that.
31:37 Speaker 01 Mm hmm.
31:37 Andy Frisella? The younger guys eat them up. But that older guy who knows all this shit is able to maintain that drive by expanding the vision. That motherfucker's hard to beat.
31:46 Speaker 01 Can't, can't fuck with him.
31:47 Andy Frisella? It's hard. Okay? You're gonna have to hit some fucking unscheduled home run.
31:53 Speaker 01 That's right.
31:55 Andy Frisella? But over the long haul, that guy, you can't really catch that guy because they've got the years on you and the experience and the environment. And they've been through the bad weather and all these things. But dude, the reason is a lot of these old guys, what they do is they get in their 40s and shit. They sell their business and then they kind of lose the plug in of them paying attention to the environment. They're not really, and then like when you try to get back in, it's like learning a whole new language. Cause like you, you forgot it. You know what I mean?
32:23 Andy Frisella? But there's two things I really love at this point in my life. And one is I love helping people change their lives, whether that be
32:34 Andy Frisella? through, you know, the live hard program, or whether that be losing weight, or whether that be transforming their personal lives. And the other thing, and whether that be an employee here that we're trying to develop, I love that shit. And then the other thing is I love, I love
32:52 Andy Frisella? coming up with a concept,
32:55 Andy Frisella? building it out, putting it out into the market, and then seeing how right I was or wrong I was, and then learning that process, like that whole thing. Now, when you're, when you're young and your ass is on the fucking line, literally every day, that's a scary thing. But that's also like what becomes the, the most fun, once you know some shit.
33:17 Speaker 01 Yeah.
33:17 Andy Frisella? You know what I'm saying?
33:18 Speaker 01 100%. Can I ask you one last piece on this, just the, the entrepreneur owner, you know, making these decisions? What, what's the level of transparency do you recommend an entrepreneur who's leading a small team, whatever it is, in making these decisions? How transparent should you be during this process?
33:38 Andy Frisella? In what regard?
33:40 Speaker 01 So there's a decision that has to be made that, you know, you feel like I gotta go left or right, right? Like, and you have people that, you know, are answering to you, or you're answering to them, however you're looking at it. How transparent are you in the process about the decision you're making? How you made it, why you're making it?
33:54 Andy Frisella? There's a lot to that.
33:55 Speaker 01 Yeah.
33:55 Andy Frisella? Okay.
33:58 Speaker 01 Depends on decision. I mean, yeah.
33:59 Andy Frisella? No, look.
34:02 Andy Frisella? Part of what you're asking is how to build a strong culture too. You just don't know that you're asking it.
34:06 Speaker 01 Okay.
34:07 Andy Frisella? All right. Because like. When you don't know, you don't fucking know. All right. And so as a leader, you gotta know what the fuck you don't know. Which means you gotta listen to the guys to get their input on the things that they may see differently. There's a big difference between a guy calling in, uh, you know, airstrikes in the fucking tent.
34:25 Speaker 01 Yeah.
34:26 Andy Frisella? From the guys that are on the fucking ground. And if you can't listen to those guys and hear what they're saying and trust them, then it makes it impassable to make the right decision. Also, if you just make decisions autonomously all the time. These people don't really feel like they're part of it. Okay. So if you want to build a strong culture, you have to show the humility to take their input. Now, some people will take this to the extreme. And the extreme is they start making decisions by committee, which is how you end up with a piece of shit like Ferrari just.
35:00 Speaker 01 Ferrari making an EV.
35:02 Andy Frisella? Yeah. That's, that's not what we're talking about here.
35:05 Speaker 01 Hmm.
35:06 Andy Frisella? We're talking about hearing people out. And then you, as the leader. Taking responsibility for the decision that is right for the team and the outcome that we're after. Even if it's not your idea. Okay. Cause you're not always going to have the best idea.
35:27 Andy Frisella? A lot of people that are shitty leaders feel like they have to make the call and have it be theirs. Because it discredits them if they do this, when in reality, dude, that's what bonds the team. All right. So. How transparent do you need to be? Does that all make sense?
35:44 Speaker 01 Yeah, 100%.
35:45 Andy Frisella? Okay. Cause, cause what happens here is you end up getting buy-in. All right. These guys on the ground, they understand that they can talk to you. They understand you're going to evaluate the information and they understand that you're going to make what you think is the best decision. Even if it's not your decision.
36:02 Speaker 01 Yeah.
36:02 Andy Frisella? Like, meaning your idea. Okay? That's a, that's a hard thing for leaders to do because they want to flex their authority.
36:09 Speaker 01 That's right.
36:09 Andy Frisella? Uh, flexing the, I don't, you know, know if you guys understand this, but uh, flexing the authority uh, is, is not the outcome here. We're trying to win.
36:17 Speaker 01 That's right.
36:18 Andy Frisella? Okay. It's like, that's what we're trying to do.
36:20 Speaker 01 You know what popped up is like, like uh, football coaches. You know what I'm saying? It's like fucking, you got five seconds on the clock. And the coach is usually not like the quarterback. What, what play do you want to run? And the coach lets the fucking quarterback.
36:31 Andy Frisella? Maybe.
36:32 Speaker 01 You know what I'm saying?
36:33 Andy Frisella? Maybe the quarterback, it depends on what he's saying.
36:35 Speaker 01 Yeah.
36:36 Andy Frisella? You know, like there's other ti- like there's, dude, this is where experience comes into play. Because sometimes you're going to end up hearing things from certain people that work with you that aren't actually the reality, but they are saying those things in their best interests to make their job easier.
36:53 Speaker 01 Yeah.
36:53 Andy Frisella? So you ha- as a leader, you have to be able to evaluate, why is this person saying this? Are they saying this because they're on the team? Or are they saying this because they want to work less?
37:03 Speaker 01 Yeah.
37:04 Andy Frisella? The, the way that you get them to make decisions about what's best for the outcome is by cultivating what I'm talking about here. This back and forth and then a decision-making that you make. And then if it's wrong, you take responsibility. You don't say, Steve is the one that came up with that idea. I just fucking thought it, you know?
37:20 Speaker 01 Yeah, that's right.
37:20 Andy Frisella? No, it's your fucking fault. You made a fucking decision. It didn't work. Now we're going to do this. And you, there's no ego involved. All right? And when, when, when you think about like, how to get people to not make those, those decisions about making their job easier, it's by giving them buy-in to what the overall mission is. So this whole process helps eliminate a lot of that. You see what I'm saying?
37:44 Speaker 01 100%.
37:45 Andy Frisella? So, so then, when we talk about how transparent you're going to be as your operation gets bigger, right?
37:57 Andy Frisella? You're, you're, you're not going to go to the entry level dude.
38:00 Speaker 01 He's right.
38:01 Andy Frisella? And say, you're going to keep your core circle that's tight. This is why they have boards of directors or you have executive teams.
38:08 Speaker 01 C suite, yeah.
38:09 Andy Frisella? Right.
38:10 Speaker 01 Yeah.
38:10 Andy Frisella? These are people that you can trust. These are people whose outcome and their incentives are tied to the accomplishment of the mission. And you keep it tight there and you let them do the other part that we're talking about. You have to coach them on how to do that.
38:24 Speaker 01 Yeah.
38:25 Andy Frisella? Uh, because dude, the, the, like, if we're being real, the worst fucking leaders in the world are middle management leaders.
38:31 Speaker 01 Really?
38:31 Andy Frisella? Fuck yeah.
38:32 Speaker 01 Why is that?
38:32 Andy Frisella? Because they think that that's some sort of fucking title. It's the first time they've ever had leadership. They think it's about flexing on people and put, you know, telling people what to do. When in reality, it's about developing people and accomplishing the mission. So, so when you say, how transparent should I be? It depends on where you are in the business journey.
38:53 Speaker 01 Yeah.
38:53 Andy Frisella? Right? Like in the beginning and you've got fucking 10 people, you know, they're probably going to know most of the shit.
39:02 Andy Frisella? When you have a thousand people, they're not, people, people aren't going to know. But that's why you're going to have a meeting or say, hey, this is the general direction. What we're trying to do when you do this, do you do this, do you do this? The guys on the inside, those guys are going to know the exact details of why, what, how, what the key, the key moves are. And, and you know, those people are always, you're always going to want to be fucking mega transparent with those people. And, um, you know, your job as the leader of a bigger organization is to paint the vision and get everybody organized to move down what the solution is. And protect them from worrying about the other outcomes that are possibilities, right? Like.
39:44 Speaker 01 Cause those can be distractions.
39:46 Andy Frisella? Distractions.
39:46 Speaker 01 Yeah.
39:47 Andy Frisella? That's your job. Your job as a leader is to put that shit on your back and.
39:51 Speaker 01 That's a trade off.
39:52 Andy Frisella? And, and fucking let them do their thing.
39:54 Speaker 01 Yeah.
39:54 Andy Frisella? No different than being at the head of your household. Okay. If you're a man and you go home and you unload all your shit and onto your family, you're being a fucking bitch. Okay. And.
40:04 Speaker 01 Thousand percent.
40:05 Andy Frisella? That's the truth.
40:06 Speaker 01 Yeah.
40:06 Andy Frisella? So you've got to learn that your part, your role on the team, whether it be in your family or whether it be in your business or whether it be this, is to protect the people who are doing the work from the stress.
40:23 Andy Frisella? Of what could go wrong?
40:26 Andy Frisella? So that they can do their work in a well focused manner, right?
40:29 Speaker 01 One hundred percent.
40:29 Andy Frisella? This is why being an entrepreneur and leader is so tough, dude. I mean, there's lots of things that make it tough. But um. But yeah, man, uh. You know, transparency is mega important, dude, because transparency creates trust, which creates buy in, which creates better work. So.
40:45 Speaker 01 I love it. I love it, man. Guys, Andy. Third and final question. Uh, Andy, question number three. India. I had a buddy pass away unexpectedly last year. Um, since then. I can't stop thinking about time. Not in a depressing way, but in a very real way. It made me realize how many things I've been putting off because I'd assume I'd get to them later. I'm forty two. Uh, going through this now. Was there ever a moment in your life that made time feel real to you? And how did it change how you operated afterward?
41:20 Andy Frisella? Uh, yeah, um, when I got stabbed in the face, I almost fucking died. Um. I realized that my life could have been over. And it installed a whole new sense of urgency and I'm very fortunate that happened to me. When it did, it happened to me when I was twenty three years old. Okay? I understood after I got over my self pity. That. Holy shit. This could be, could have been over. Right? And then it happened again when I was in two thousand eleven, twelve, when. I was misdiagnosed with a fucking brain tumor.
41:52 Andy Frisella? And it ended up being a benign cyst that. You know. Was nothing.
41:57 Speaker 01 Let me tell you, you had like two weeks to live.
41:59 Andy Frisella? No, he said, no, he said it was inoperable, though.
42:01 Speaker 01 Oh, fuck.
42:02 Andy Frisella? But, uh, you know. The point is, is yeah, dude, uh, those things and like your friend and. You know, these things happen and most people, uh, fail to see the other side of the gift of that happening, right? Like. You know.
42:19 Andy Frisella? Your life changes when your own mortality comes into question. You know, everybody lives as if they have forever to do everything they want and you simply don't. And then you wake up one day and you're 50 years old and you're like, holy shit. I haven't been taking care of myself. I've not lived the life I want to live. I've not lived the life I want to live with the people I want to live it. I, and now I'm like way behind and then they just give up. Cause they're like, fuck, I can't do anything about it. So, which is total bullshit, by the way.
42:46 Speaker 01 Yeah.
42:48 Andy Frisella? You can always do something about it. Even if you're 70, you can change things. Um, but the younger you are, when this question comes into play and this realization happens, the better for you. I was very fortunate for that to happen to me when I was 23. All right. Because then I started moving. I started realizing, well, if I'm going to do this, I gotta go now. And a lot of people don't have any of these moments come into their lives.
43:20 Andy Frisella? Until they are so far down the pipe that they've wasted a lot of their life.
43:25 Andy Frisella? Or when these things do happen, they just refuse to look at the other side of the coin. Right? They, they will just say, man, this happened and it's horrible. And they will never acknowledge the lesson to be learned out of that situation.
43:42 Speaker 01 Yeah.
43:43 Andy Frisella? And that's the important, that's the important point of perspective. Okay. Depending on how you look at things, most things, there's almost everything there's a lesson in. And that lesson can apply to you. And if you refuse to acknowledge those lessons, you're going to have a hard life. If you're able to be truthful and honest and be a realist about it. Hey, my friend Steve, man, he's 40 years old and he's dead. And fuck dude, that could have been me. And I better get my shit together. That's a powerful thing.
44:15 Speaker 01 Yeah.
44:16 Andy Frisella? But how many people actually get to that point instead of just saying, oh, my friend Steve died? Right?
44:21 Speaker 01 Yeah.
44:22 Andy Frisella? Like, it's, it's not, it. And I think a lot of people don't look at those things. Because they're so comfortable in the situation that they're in. That they don't want to do the work required to change it. Right? They know, they, they, they could see it.
44:41 Speaker 01 Yep.
44:41 Andy Frisella? They know it's there. They understand it. But then they act like they don't, so they can pretend to live in ignorance, but the truth of the matter is, is that once you see it, you can't unsee it. So if you've had that realization and you're trying to bury it. You're going to be miserable your whole life because you're really knowing that you're actively wasting your own opportunities.
45:01 Speaker 01 Mm hmm.
45:01 Andy Frisella? So. It's a. You know, going through these things, they're, you know, they're bad. But it's the bad things that allow you to realize.
45:15 Andy Frisella? That you have.
45:18 Andy Frisella? Opportunities that you should. You know, take advantage of while you're here. Whether that be traveling, whether that be, uh, you know, building a business, whether that be, uh, whatever it is that you're into, man.
45:30 Speaker 01 Yeah.
45:31 Andy Frisella? You know, like. That's real shit.
45:34 Speaker 01 Yeah. Is there a way? Cause you know, you mentioned like not everybody's going to have those type of moments or experiences that kind of wake, that push that selective urgency, I guess is what it is. So is there a way?
45:45 Andy Frisella? You can always learn from other people.
45:46 Speaker 01 I was about to say, like, I mean, how, how do you do that? You know what I'm saying? Like, how, how do you create that sense of urgency then?
45:52 Andy Frisella? I mean, you don't think anybody listening here knows someone that's died when they were 30 years old?
45:56 Speaker 01 Right. Right.
45:58 Andy Frisella? Freakishly. I know you do.
46:00 Speaker 01 I do, yeah, 100%.
46:02 Andy Frisella? You know, you have a situation in your family where a young man died at what?
46:06 Speaker 01 Nine.
46:06 Andy Frisella? Nine years old?
46:07 Speaker 01 Yep.
46:08 Andy Frisella? Okay, did that change you?
46:09 Speaker 01 Absolutely.
46:09 Andy Frisella? Yeah.
46:10 Speaker 01 Absolutely.
46:10 Andy Frisella? Right? So. These things, if we're willing to acknowledge them, instead of being bad things, they become things that drive us. And. It depends on how you look at it, right? Like, it would be very easy for me. To this, it would, it would have been very easy for me. When I got stabbed. To just quit everything and like become this piece of shit and then hang on to that story my whole life and really dude, nobody would have blamed me.
46:36 Speaker 01 I'm gonna say, yeah, he probably would have, I mean, yeah, justifiably so.
46:42 Speaker 01 It's a fucked up situation.
46:42 Andy Frisella? Yeah, but I mean, bro, like, and there's people that had it way worse than me, like dude, people that have lost their legs or whatever, and they become champions at something new, you know?
46:54 Andy Frisella? A guy that just passed away, Alex Zanardi, he was a famous F1 driver. He got in a car wreck and he lost his legs. And they said, oh, you're never gonna, he became a wheelchair, uh, race champion. Then he got back in a race car and he became a champion again, like,
47:10 Andy Frisella? you either allow these things to move you forward, or you allow these things to be the reason, which is bullshit that you don't do anything. So are you gonna be full of shit your whole life? Are you actually gonna become what it is you're supposed to become? And that's what it always comes down to, man. So at the end of the day, for you, the guy that wrote this,
47:31 Andy Frisella? you know, I don't want to sit here and say it was a blessing that your friend died, but you should look for the blessing in that. And the blessing in that you've already identified, which is I've realized that I don't have all the time that I thought I once had. And that is a blessing, that's not a curse. Some people never have that. So your job now is to figure out what it is you want, figure out who you want to become, what you want to create, and go do those things before the same shit happens to you.
48:01 Speaker 01 That's fucking real, man. That's fucking real, man. Guys, Andy, that was three, bro.
48:06 Andy Frisella? Yep, that's three. All right, guys, let's get out there, let's have a good week.
48:11 Andy Frisella? Don't be a hoe.
48:12 Speaker 01 Shut the shop.
Previous 1032. Andy & DJ CTI: ICE Facility Chaos, Fake Navy Pilot Busted & Ferrari EVs Next 1034. REAL AF LIVE | CTI + Q&AF (Summer Smash '26) Page updated October 30, 2026 · transcript and summary are machine-generated
