Never Do This At An Auction – Confessions Of An Auctioneer
- 24m
- Transcript
Summary
Written by a model from the transcript; not yet reviewed.
This episode explores the psychology, strategies, and rules of real estate auctions with Ray White CEO Daniel Coulson, who has conducted over 8,000 auctions. The conversation covers what actually happens behind the scenes during a marketing campaign, how buyers and auctioneers read body language, and common bidding mistakes such as waiting until the very last minute. The guest and hosts also discuss legal boundaries for auctioneers, the mechanics of vendor bids, and the reality of marathon bidding sessions that push into dozens of increments.
- Remain at a higher bidding increment rather than reducing it to avoid signaling financial weakness to competitors. 7:54
- Keep negotiations fast if you are trying to buy during a paused auction to prevent your competition from regrouping. 12:31
- Avoid waiting until the third call before bidding, as the auctioneer may not notice you in time before the hammer drops. 14:22
- Understand that an auctioneer is legally permitted to refuse a bid on the owner's behalf. 18:45
Chapters
- 0:08Podcast Intro and Host Overview
The hosts introduce the Property Academy Podcast, explain its purpose, and set the stage for a discussion on auction pitfalls.
- 1:02Meet the Auction Expert
Hosts welcome Daniel Coulson, a seasoned auctioneer with 8,000 auctions under his belt, and discuss his background and role.
- 1:45The Auction Process Explained
Daniel outlines the full auction cycle, from pre‑marketing weeks to the final hammer, emphasizing the work behind the four‑minute event.
- 2:17Reading People in Auction Rooms
Daniel shares insights into human psychology at auctions, how bidders react, and the importance of understanding buyer behavior.
- 5:14Auction Strategies for Buyers
The hosts discuss aggressive versus patient bidding tactics, and Daniel explains his own strategy of opening the bidding and managing increments.
- 14:16Common Mistakes Bidders Make
Daniel lists typical errors such as last‑minute bidding and over‑strategising, and explains why they lead to lost opportunities.
- 18:31Auctioneer Powers and Limits
Daniel explains what auctioneers can and cannot do legally, including bid refusal, setting increments, and handling reserves.
- 19:54No‑Reserve Auctions and Their Impact
The conversation turns to the dynamics of no‑reserve and disclosed‑reserve auctions, and how they influence buyer interest and pricing.
Highlights
- 1:46
Auctions as Marketing Finalesinsight
An auction is not just a four-minute event, but the culmination of three to four weeks of a marketing campaign.
- 4:20
Auction as Certainty Toolstrategy
In subdued markets, auctions serve to provide the premium of an unconditional sale and control days on market.
- 5:28
Opening the Bidding Strategystrategy
The guest shares from personal experience that opening the bidding establishes a credible competitor position.
- 13:28
Young Couples Auction Tellinsight
A major behavioral tell is that young couple bidders often do not speak to each other at all until they run out of money.
- 16:40
A 47-Minute Auction Marathonstory
The guest recounts a memorable auction lasting 47 minutes with over 120 bids, ending with increments as small as $125.
- 18:45
Auctioneer Refusal Rightsinsight
Unlike traditional private treaty offers where agents must present every offer, an auctioneer can legally refuse a bid.
Quotes
“An auction is basically the only way of buying a house. Where you sign a contract to buy it with no conditions in public, four minutes after putting up your hand and the hammer coming down.”
Unnamed speaker · 0:43 “The auction is like the tip of the iceberg, if you like, for all the work that's gone on beforehand.”
Unnamed speaker · 2:02 “The auctioneer can refuse a bid on the owner's behalf. The owner gives them that right to do so before the auction.”
Unnamed speaker · 18:50
Sponsored segments
- Property Academy Podcast 23:47–24:00
About this episode
An auction is the only way to buy a house where you sign an unconditional contract, in public, in about four minutes. So, what's really going on in the room... and how do you avoid getting played? In this episode, Ed and Andrew sit down with Daniel Coulson https://www.raywhite.co.nz/people/daniel-coulson – the CEO of Ray White NZ – who's called around 8,000 auctions. You'll learn: The mistakes bidders make at auctionWhat auctioneers can and can't legally doWhether the usual auction tricks and tips still workThe lesson? Most people walk into an auction not knowing the rules of the game. Learn them, and you walk in with the upper hand. Let us know your thoughts by leaving us a voice message on the Property Academy Hotline https://www.speakpipe.com/PropertyAcademy For more from Opes Partners: Sign up for the weekly Private Property newsletter https://www.opespartners.co.nz/newsletter-sign-upInstagram https://www.instagram.com/opes_partners/TikTok https://www.tiktok.com/@opespartners
Transcript
5,029 words · 2 speakers
Topics
- Auckland
- New Zealand
- Australia
- Ray White
- Christchurch
- Opes Partners
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