Google’s Anti-Competitive Behavior, Facebook’s Inhumanity, and Understanding AI’s Limits — with Meredith Broussard

Meredith Broussard, a data journalist, associate professor at NYU, and the author of, “Artificial Unintelligence: How Computers Misunderstand the World,” joins Scott to discuss the state of play regarding AI, AI bias, and ethical uses of AI. Scott opens with his thoughts on Google removing the YouTube app from Roku and how Facebook strips people of their autonomy over information. Algebra of Happiness: embrace the chaos. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:01Scott Galloway?

  Support for the show comes from Northwest Registered Agent. Your business identity is everything that makes your business legitimate and professional. With Northwest Registered Agent, you don't just form a business, you start a complete foundation built for privacy, credibility, and growth. That includes registered agent service, a business address, operating agreement, domain, website, professional email, phone number, and built-in privacy. In other words, your home address, personal email, and phone number stay private. Don't pay hundreds or thousands of dollars for what you can get from Northwest for free. Visit northwestregisteredagent.com/profgfree and start using free resources to build something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com/profgfree.

• 0:49Speaker 01

  This episode is brought to you by Michelob Ultra. Good times mean competitions between you and your friends, like seeing who can throw some pigskin the farthest or rush the field the fastest. Winner gets an Ultra. Because it's not just a superior-like beer, it's also giving fans superior access to their favorite sporting events. Superior is worth playing for. Visit michelobultra.com/superioraccess to enter. Enjoy responsibly. Copyright 2026 Anheuser-Busch InBev Michelob Ultra Beer, St. Louis, Missouri.

• 1:18Scott Galloway?

  Episode 111, the atomic number for rent, Kenium. I'm pretty sure that's the brand of testosterone I'm on. I have more hormones right now than a cow owned by Monsanto.

• 1:29Scott Galloway?

  The prop, strong eyeball. Go, go, go!

• 1:42Scott Galloway?

  Welcome to the 111th episode of The Prof G-Pot. 111, 111. There's gotta be something weird about that, right? There's gotta be something, I don't know. Does that mean Lucifer's gonna show up in the middle of our break? And we have an ad from ZipRecruiter, the Dark Knight is gonna show up? Anyways, in today's episode, we speak with Meredith Broussard, a data journalist, associate professor at New York University. Colleague, a colleague. Everyone thinks we hang out and give each other pens, and we're on the lawn, and joking, and hanging out in our cardigans. I know almost nobody at NYU. Literally, I have two or three friends that I go out, essentially the other profs that drink a lot. That's kind of my posse. Anyways, Professor Broussard is the author of Artificial Unintelligence: How Computers Misunderstand the World.

• 2:28Scott Galloway?

  I think that's a little cynical. I think she should be more optimistic. The glass is half full, professor. We discussed with Meredith the state of play regarding AI, AI bias, and ethical uses of AI. All right, all right. What is happening? We're seeing yet another example of big tech wielding its power to play hardball with the little guys. Google is removing YouTube from Roku after the two companies were unable to reach an agreement on how the app would continue to operate on the platform. So what happened? According to Roku, Google insists that when Roku users search for something on the platform, YouTube results must be featured first, even if they are not the most relevant. Google used to take you to the right place. Now they take you to a place they can further monetize. A little ironic, Google, the search company, trying to manipulate someone else's search results.

• 3:13Scott Galloway?

  Think about how strange this is. 93% of our queries, where we go for information, and by the way, you trust Google more than any rabbi, priest, scholar, or any god you pray to, in my view. And one company gets to decide the algorithms, which are very opaque, what those answers should be 93% of the time. What could go wrong? Roku also claims that Google demands that Roku provide it with data about its customers, data that Google doesn't require from other partners. Well, Google smell you. The two companies have been negotiating since April, but it sounds like those negotiations have fallen apart. Google's statement is Roku has once again chosen to make unproductive and baseless claims rather than try to work constructively with us. Oh, poor fucking you, Google.

• 3:58Scott Galloway?

  Oh, you're the victim here. You're the victim. 93% share of $150 billion market. No one has ever sustained that before. No one has ever had that sort of monopoly power, which ultimately leads to abuse. What is some of that abuse? What is the sunlight which is piercing through Facebook's bullshit? Like a four-year-old or an eight-year-old, I should say, with a magnifying glass burning ants? That's what's going on now at Facebook, literally. They, all of the stuff coming about Facebook is creating so much heat, so much sunshine, that eventually some of that light is going to start to illuminate the other platform that is doing a ton of damage here. Talk about anti-competitive damage. You're talking about Google's ad network, where they're both a buyer, seller, and a market maker, which makes no fucking sense. But in terms of actual harm to our society...

• 4:43Scott Galloway?

  You know who's next? YouTube. Extremist groups being suggested to young boys. And Susan Wojcicki is the equivalent of Sheryl Sandberg, but better. She has been more effective. She creates a likability shield. And I think that the next, if you will, dime to drop is going to be on YouTube. And some reporting has shown that in YouTube meetings, and this is going to sound eerily reminiscent of Facebook, they always opt for free speech. Yeah, because they're just such warriors for the First Amendment, aren't they? Those people at YouTube? And they always, they come up with a committee, they come up with a task force, they do almost nothing, pretend to do something, and delay and obfuscate under the auspices of Section 230 or First Amendment. Some of the damage, or a lot of the damage, they have done.

• 5:28Scott Galloway?

  Anyways, back to Roku and Google. Google claims it's baseless. Baseless? Really, Google? According to a 2019 email that was released to CNBC, Google did, in fact, require special treatment. The email from a Google executive to Roku reads, open quote, "YouTube position: A dedicated shelf for YouTube search results is a must." Close quote. And since Roku won't surrender to Google's clear abuse of power, no new Roku customers will have access to YouTube or YouTube TV beginning on December 9th. That's new Roku customers. Current users with access to the YouTube apps won't be affected. So it doesn't have monopoly power. The question is, does it have so much power that they can abuse that power? The kind of the Brandeisian antitrust is if you have market power and you can abuse

• 6:12Scott Galloway?

  it to the point and create non-market or non-competitive conditions, that's abuse of power. And I believe YouTube and definitely Google crossed that threshold a long time ago. A couple of other things in the news that I found really interesting. Yesterday, I spoke to Roger McNamee, and he pointed me to the work of Shoshana Zuboff, and came up with this concept I found as fascinating. I was going on Anderson Cooper last night to talk about Facebook, specifically Francis Hagen's testimony, the whistleblower case and all of these. All of these sort of drip, drip, drip, things that keep coming out about Facebook that are both shocking but not surprising. A couple of things struck me. One, essentially Ms. Haugen has big tech to big tech.

• 6:54Scott Galloway?

  And that is the rollout here has been thoughtful, meticulous, planned, coordinated. And that is you have a branded series of investigative journalist pieces, all called the Facebook Papers. You have a national TV rollout. You have coordination among different press groups. And Facebook seems to be absolutely horrified that someone would bring the same discipline and resources to this battle that they've been bringing. For a long time, for a long time, people who have been highlighting the ills of social media have been fighting Panzer tanks on horseback. And all of a sudden, it feels like we're finally starting to fight on Panzer tanks. It's also what was fascinating about Shoshana Zuboff's work that Roger pointed out to me,

• 7:39Scott Galloway?

  that at some point, when an individual loses their autonomy, that's when the law needs to step in. So we have child labor laws because it's generally accepted that children don't have their own autonomy over when and where they can work and for how much. And so we move in and we enforce laws and create laws. And it got me thinking about the folks in the insurrection, people who are vaccine hesitant, people who are trafficked. Do these people still have their own autonomy? And when I look at those tapes of the insurrection, I wonder how many of those people generally thought that they were doing the right thing? How many people who have not taken the vaccine? We're about 58% in the US. We should be 78, like some other advanced nations. We have the supply chain.

• 8:24Scott Galloway?

  We have access to these vaccines. I mean, this is a gift from God, and yet we are 20% lower than some other nations. Take 20% times 350 million people, that's 70 million, assuming everybody gets it, which a lot of smart people think at some point, everybody gets it. 1% mortality rate. And then what people don't talk about a lot is that for every person that dies, there are three or four people with, that maintain long-term detrimental health conditions, whether it's cardiological or neurological conditions. So you're talking about 75 million people that probably should have got the vaccine, but I would argue have no autonomy around information. You're saying, well, Scott, you're infantilizing them. I don't know. I think when you have... Essentially, two thirds of the world's social media platforms are controlled by

• 9:08Scott Galloway?

  one company. And Americans now get a third to two thirds of their news from this one source. And these algorithms build a digital corpus of you and then start penetrating your autonomy with misinformation to the extent where it doesn't feel like misinformation. And the result is vaccine hesitancy. I mean, at some point, does your reckless business model begin to breach into the category of criminal intent? And that's what you have to show in a criminal case is intent. And I wonder if at some point, when the massive delay in obfuscation, the lying, ignoring the research, and this business model, which is clearly creating just massive misinformation around some really damaging things, if at some point, this breaches into criminal intent.

• 9:50Scott Galloway?

  This is a long-winded way of saying that I believe there's going to be antitrust. I believe there's going to be regulation. I now believe there is going to be a perp walk at one of more big tech companies because this is beginning to smell a lot like Christmas if Christmas were criminal. Specifically, the antitrust case in Texas could be federalized. Why is that important? Because the remedies for antitrust can be criminal. Two, human trafficking on a global basis and ignoring it is in fact a crime. And aiding and abetting an insurrection, when you know an insurrection is being planned on your platform and you continue to serve up algorithms to convince people it's a good idea, that in fact is a crime as well. That's DOJ time, I think. And by the way, everyone, this is where you are.

• 10:34Scott Galloway?

  You're like, oh, Scott, you're such an alarmist. You know what? Four years ago, when I wrote the fore, get ready for the virtue signaling here, and I said, there's something wrong in Mudville here. These companies present a clear and present danger. My publisher and people said, well, it's provocative, but is it really true? Do you really want to say these things? And then three years ago, when I said Mark Zuckerberg was the most dangerous person on the planet, people called me reactionary. People called me, I said I was engaging in clickbait. And now let me say it again. I think there's crimes here. I think we're going to see a perp walk finally. And I think that will be the beginning of the end of big tech as we know it, or the end of the beginning, where these companies ultimately morph to a more productive tech ecosystem. We're net gainers from tech.

• 11:19Scott Galloway?

  Big tech provides a lot of wonderful things, as does fossil fuels, as does pesticides. But that doesn't mean we shouldn't regulate them. It is time for regulation and also the algebra deterrence to kick in. And the algebra deterrence is not in full force here because nobody's gone to jail. No one's even been cuffed. I think that's coming. I think that's coming. Okay, so let's circle this back. Let's come back. Where are you, Scott? Come back to us. Let's circle this back to Roku and Google. All of this news went down about the same time that Senators Amy Klobuchar and Chuck Grassley introduced a bipartisan bill that aims to rein in companies, including Amazon, Apple, and Google, and prevent them from abusing their market power and squashing competition. Following the news that Roku called out Google for its unfair business practices,

• 12:02Scott Galloway?

  Senator Klobuchar, who has been an absolute champion, gangster, in leading antitrust actions, issued a statement explaining how Roku's claim is exactly why we need new laws to prevent this gatekeeper behavior and wrote the following, open quote, "For too long, the big tech platforms have leveraged their power to preference their products and services over those of thousands of smaller online businesses. They have said, 'Just trust us,' but experience has shown that we can't rely on these companies to act fairly in the marketplace." I'll go further than that. We can't trust these companies to have any, any regard for the commonwealth. They are not concerned with the condition of our soul. They are not there to protect our teenagers. They are there to make money at any cost. And the costs have become too great.

• 12:46Scott Galloway?

  We're totally obsessed around antitrust with economic costs. Specifically, does the price? The primary litmus test is the consumer test, and that is, do consumer prices go up? It's difficult to apply that test in a marketplace where the products are free, but the non-economic costs we are paying has skyrocketed. What are the economic costs that we pay as parents? I was with a friend of mine this weekend. I went to a concert. I went and saw Rufus De Soul, which made me feel 56 again. Jesus Christ, I am over these music festivals. I'm just too fucking old, let's be honest. Doesn't matter how much tea I inject into my system, I just can't deal with big crowds of young people. Although, some people did recognize me. And I lit up like a fucking Christmas tree. When people come up to me and interrupt me in the middle of me having a good time to say hi, you know how it makes me feel?

• 13:31Scott Galloway?

  You know how it makes me feel, honestly? It's wonderful. Thank you. Thank you for saying hi. And if you see me and you recognize me, please come up and say hi. I'm nice. I'm nice. Charming and nice. Mostly nice. Anyways, anyways, at the concert, at the concert, I went with another, I went with a friend, this guy named Brent, who is a really thoughtful guy, and he said something that really struck me. He said, he has two kids, his are younger than mine, his are, I think, 8 and 11, mine are 11 and 14. He said, "I would rather give my 16-year-old girl, when she's 16, a bottle of Jack, car keys, and a shit-ton of marijuana than have her on Instagram and Snap." And he said, "Imagine seeing your full self at 16."

• 14:15Scott Galloway?

  And that really struck me. Imagine seeing your full self at the age of 16, 24 by 7. I remember the stupid things I said in class, but I could go home and retreat to the safe place of my cartoons and my friends who didn't see me say something stupid, or, or say hi to my mom, or, or think about tomorrow was a new day. Every time you're in the way of someone who sees an opportunity to shame you because of whatever, the tribal instincts that kick in, especially among young girls. Boys bully physically and verbally, girls bully relationally.

• 14:52Scott Galloway?

  Do we really want, do we really want our children to be confronted with their, their full selves 24 by 7 before the ages of 16, 17, and 18? We've age gated porn, we've age gated alcohol, we've age gated tobacco. Why on earth are we not age gating the products from a group of mendacious fucks who have figured out a way to program at scale algorithms that elevate terrible content, divisive content that makes us feel bad about ourselves, that encourages us to go to extreme dieting sites, even though we might be five foot four and 95 pounds, that encourages us to engage in groups that are hateful?

• 15:31Scott Galloway?

  Why would we want, why would we want to trust these organizations with the full self putting up the mirror? They're the ones constructing the mirror that our children get to see 24 by 7. Stay with us, we'll be right back for our conversation with Meredith Bissar to talk about AI, AI bias, and ethical uses of AI.

• 15:55Scott Galloway?

  Support for the show comes from Nutraful, the number one dermatologist recommended hair growth supplement brand used by over one and a half million people. With age comes knowledge, patience, and for some, hair loss. Didn't say it was all good things. And for those who want to do something about it, there's Nutraful. Nutraful has formulas built for men at different life stages. They have Nutraful Men for guys age 18 to 49, plus the new Nutraful Men 50 and older. That's the first product of its kind specifically for men over 50. You can now address the key root causes of thinning wherever you are in life. Grow visibly thicker, fuller hair in just three to six months. Start Nutraful today and make the hat optional. Visit nutraful.com and enter promo code PROP G for $10 off your first month's subscription and free shipping.

• 16:40Scott Galloway?

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• 16:57Scott Galloway?

  Support for the show comes from Vanta. As AI adoption grows, so does your company's security risks and requirements. New frameworks, audits, and vendors keep piling on, but your team isn't getting any bigger. Most compliance tools promise automation, but you're really stuck doing all the work by hand, chasing screenshots, validating controls, and playing catch-up when audit season comes around again. Vanta works differently. The regentech trust platform is built to scale with you, not slow you down. With over 1,400 automated tests across 400-plus integrations, Vanta collects evidence and monitors your controls year-round, cutting your audit prep by 82%. Plus, you can access the Vanta agent everywhere you work, whether your team is in Vanta every day or living in tools including Claude or Cursor. Want proof?

• 17:42Scott Galloway?

  Over 16,000 fast-growing companies like Ramp, Ryder, and Harvey save time and resources while scaling fast with Vanta. Learn more at vanta.com/profg and get $1,000 off. That's spelled V-A-N-T-A dot com slash prof G for $1,000 off.

• 18:14Scott Galloway?

  Welcome back. Here's our conversation with data journalist Meredith Bressard.

• 18:21Scott Galloway?

  Professor Bressard, where does this podcast find you?

• 18:24Speaker 03

  I am in New York City right now.

• 18:27Scott Galloway?

  Okay, so let's start with the basics. Can you provide a definition of AI?

• 18:34Speaker 03

  Oh, this is a good question. And my best definition is that AI is math. But most people are kind of unsatisfied with that definition because they expect AI to be like we see in Hollywood. They expect it to be the Terminator and the robot apocalypse and the awesome imaginative stuff. And so people are often disappointed when I point out that what's real about AI is that it's very complicated and beautiful math. And what's imaginary about AI is all of the robot apocalypse stuff.

• 19:08Scott Galloway?

  But is AI, when Netflix says season, you know, episode two is starting in 3, 2, 1, give us an example. AI is math, it kind of becomes decisions, right? What is?

• 19:18Scott Galloway?

  And I'm sincere about this question. I feel like AI has become this catchphrase for technology meets math meets decisions that are made without, you know, adult supervision. Like, what, when is something, when does intelligence become artificial, so to speak? And what is, what is real intelligence and what's artificial intelligence?

• 19:42Speaker 03

  Well, let's, let's unpack the term AI a little bit. People imagine that AI is something very kind of special, but actually we're using AI all the time. So there's something like 250 different machine learning models that get activated every time you do a Google search. And in my book, Artificial Intelligence, one of the examples that I give of machine learning is I give an example that involves the Titanic. So you can take data on the Titanic passengers and you can feed it into the computer and have the computer build a model that predicts

• 20:24Speaker 03

  who lives and who dies based on the Titanic passenger data, right? And if I were an insurance company, I might want to use this model to determine pricing for insurance policies for people who are going on boat trips. Because if you're going on a boat trip and you buy insurance for me and you die, then I have to pay out. But if you're going on a boat trip and you buy insurance for me and you live, then I don't have to pay out. Right? So I, as an insurance company, I would rather give a low-priced policy to somebody who's more likely to live and a high-priced policy to somebody who's more likely to die. Makes

• 21:08Speaker 03

  total sense, right? From a capitalist perspective. But the thing about the Titanic passenger data is that there is bias embedded in it. Because the determining factor mathematically, as far as who lives and who dies, is passenger class. The first-class passengers survived at a higher rate because they got into the lifeboats first. And the second and third-class passengers were locked in their corridors and prevented from getting into the lifeboats. So if we were to use a machine learning model that's based on the Titanic passenger

• 21:47Speaker 03

  data, we would be replicating a really terrible offense of the past. And we would be charging first-class passengers less for insurance, charging the richer people less for insurance, and charging the less wealthy people, the second and third-class passengers, more for insurance. So AI doesn't necessarily make the best decisions all the time.

• 22:15Scott Galloway?

  Or the most ethical, right?

• 22:16Speaker 03

  Exactly.

• 22:17Scott Galloway?

  And this kind of leads to my next question, and that is, I've always thought that at the end of the day, behind every algorithm or vehicle of AI, there's an individual who's programming these things. And I'm sure there's a world of unintended consequences. But people say Facebook's gone beyond, the algorithms have taken over, gone beyond their control. And I know there's a lot of fear around AI, you know, with that kind of the startnet movement, or whatever, or moment, or whatever they call it, Skynet, excuse me. I've always thought at the end of the day, it's an individual somewhere telling the algorithms what to do. Do you, are you on sort of the Elon Musk side of things, where AI presents an existential threat to humanity, or kind of we're in charge? And like you said, any tool can be used for

• 23:02Scott Galloway?

  negative or positive. What, where do you fall on that argument?

• 23:06Speaker 03

  I am definitely not in the Elon Musk camp. I think that software developers, AI developers, are generally pretty well-intentioned. I don't think any of them are getting up in the morning and saying, I want to go out and oppress people today.

• 23:23Scott Galloway?

  Yeah, agreed.

• 23:24Speaker 03

  But I think that everybody has blind spots. Everybody has unconscious bias. You know, we're all working to become better people every day, but none of us are perfect. And so when you have a homogeneous group of people, like we have in Silicon Valley, they're embedding their own biases in the technology they create. And they have collective blind spots. And so that's how we end up with biased technology.

• 23:52Speaker 03

  In the case of Facebook, that intersects with people getting very, very excited about the idea of, oh, this is a new thing and, oh, it's making so much money. And then they got kind of carried away with the idea of self-regulation. And that's, among other things, why we ended up in the mess we're in right now with all of the social networks.

• 24:18Scott Galloway?

  And you think, you talk a lot about, going back to bias, you talk about technochauvinism. And I think of it as, in the world of VCs, 40% of VCs are from two schools, Harvard and Stanford, and they're generally speaking, white dudes. And I bet it's 80 or 90% of capital allocated is from that cohort of white guys from Stanford or Harvard. Talk more about, you talk about technochauvinism. Sorry, technochauvinism?

• 24:45Speaker 03

  Yeah, technochauvinism.

• 24:46Scott Galloway?

  What, excuse me, I said chauvinism. Jesus Christ, I can't even think of the term right. Technochauvinism. Explain what you mean by that and how it's manifesting.

• 24:54Speaker 03

  Technochauvinism is the idea that technology or technological solutions are superior to others. And I would argue that really what we need to do is think about using the right tool for the task. Sometimes the right tool for the task is absolutely a computer. You know, you will pry my smartphone out of my cold, dead hands, right? But sometimes the right tool for the task is something simple like a book in the hands of a child sitting on its parents' lap. It's not a competition. One is not inherently better than the other. It's, again, about the right tool for the task. And so when people get carried away and they imagine, oh, yeah, if we use more technology,

• 25:39Speaker 03

  it's going to be in more social progress, that's when we start making really foolish decisions. So, for example, the case of using facial recognition in policing. People thought, all right, we're going to use all these body-worn cameras and we're going to do real-time facial recognition on live streams of surveillance, and this is going to be better policing and is going to make us safer. Well, it has not happened. We can look at Joy Boland-Winney's work in gender shades. And one of the things that she and Timnit Gebrew and Deb Raji found was that facial recognition is biased. It's better at recognizing light skin than dark skin. It's better at recognizing men than women.

• 26:24Speaker 03

  And some people might say, oh, well, you know, if the problem is that facial recognition doesn't recognize women with dark skin, maybe we need more women with dark skin in the training data set that we use in order to make these models that are powering the facial recognition systems. But Joy Boland-Winney's work is so interesting because she says, no, that is not the solution. These policing systems, facial recognition and policing, is disproportionately weaponized against communities of color. And the abolitionist solution is, let's not use these systems at all.

• 27:00Scott Galloway?

  And if the algorithm goes, okay, a certain community is more likely to be incarcerated, which it doesn't take into effect societal factors, but immediately makes the connection between incarceration and wrongdoing, and so is more likely to identify someone walking on the street of a certain profile than someone else. Isn't that how we end up down this rabbit hole of systemic racism and bias?

• 27:29Speaker 03

  Absolutely, yes. And that is the core problem with things like recidivism algorithms or, you know, any kind of automated system used in policing. So, for example, when you look at drug use between white and black populations, say, there is roughly equal drug use among white people and black people. But when you look at arrest data for who gets arrested for drug crimes, it's something like 10 times more black people get arrested than white people for drug-related crimes. So if you're building an algorithm and you're feeding in the data on who got arrested, you're

• 28:11Speaker 03

  building a system that's going to say, oh, the black people should all go to jail. And that's obviously wrong and terrible and racist and not something that we want.

• 28:23Scott Galloway?

  We'll be right back.

• 28:30Scott Galloway?

  Support for the show comes from Vanta. As AI adoption grows, so does your company's security risks and requirements. New frameworks, audits, and vendors keep piling on, but your team isn't getting any bigger. Most compliance tools promise automation, but you're really stuck doing all the work by hand, chasing screenshots, validating controls, and playing catch-up when audit season comes around again. Vanta works differently. The regentech trust platform is built to scale with you, not slow you down. With over 1,400 automated tests across 400-plus integrations, Vanta collects evidence and monitors your controls year-round, cutting your audit prep by 82%. Plus, you can access the Vanta agent everywhere you work, whether your team is in Vanta every day or living in tools including Claude or Cursor. Want proof?

• 29:15Scott Galloway?

  Over 16,000 fast-growing companies like Ramp, Ryder, and Harvey save time and resources while scaling fast with Vanta. Learn more at vanta.com/profg and get $1,000 off. That's spelled V-A-N-T-A dot com slash profg for $1,000 off.

• 29:38Speaker 01

  This episode is brought to you by Michelob Ultra. Good times mean competitions between you and your friends, like seeing who can throw some pigskin the farthest or rush the field the fastest. Winner gets an Ultra. Because it's not just a superior-like beer, it's also giving fans superior access to their favorite sporting events. Superior is worth playing for. Visit michelobultra.com/superioraccess to enter. Enjoy responsibly. Copyright 2026 Anheuser-Busch InBev Michelob Ultra Beer, St. Louis, Missouri.

• 30:08Scott Galloway?

  So you first came across our radar. You said something I absolutely loved. You tweeted, "The metaverse is a waste of time and money."

• 30:16Speaker 03

  It really is.

• 30:17Scott Galloway?

  I love that. I find, you know, virtual reality, 3D printing, there's always these technologies, wearables, that was my favorite, and I feel like the next one is the metaverse. What did you mean by that?

• 30:30Speaker 03

  Well, here's my problem with virtual reality. It makes me vomit.

• 30:35Speaker 03

  Right.

• 30:35Scott Galloway?

  I mean, physically, you get motion sickness.

• 30:37Speaker 03

  Yeah, I'm prone to motion sickness.

• 30:39Scott Galloway?

  Yeah.

• 30:40Speaker 03

  And people who are prone to motion sickness are more prone to VR sickness.

• 30:46Scott Galloway?

  Right.

• 30:47Speaker 03

  And there's an awful lot of people in the world who are like this. So any technology that has vomiting as its side effect, I just think is really misguided to expect that it's going to be a huge blockbuster.

• 31:06Speaker 03

  So the other thing about virtual reality is that people have been trying to build it for so, so long. And it's really cool for a little while, and then it quickly becomes pretty boring. You know, you think about Second Life. Second Life, when it came out, was supposed to be this radically new space, and everybody was going to have avatars in Second Life, and we're going to rebuild society in Second Life. And there are all these universities, right, who built your welcome stations inside Second Life. I read a story a few years ago where the reporter went in and looked at Second Life

• 31:50Speaker 03

  and looked at the wreckage of the societies that had been built inside Second Life and looked at the sort of digital tumbleweeds. And it was really sad to just see the shambles of this society that had been touted as the next great thing. And that is exactly what's going to happen with the metaverse.

• 32:15Scott Galloway?

  Yeah, it's interesting. Yeah, I love it when people kind of slay dragons. Everyone was so enamored of self-driving cars and the metaverse. When it comes to cybersecurity, you believe that in addition to focusing on defense from these types of attacks, regulators should be concerned with the interplay between humans and technical systems. What did you mean by that?

• 32:37Speaker 03

  I think we need to focus more on the way that technological systems are not just about the computer, they're not just about the math. They're actually socio-technical systems. And so we need to think about who are the people building these systems? Who are the people using these systems? What are the sources of the information that we are using as data in order to train these systems? What are the values that we are assuming are inherent in these systems? And let's question some of those values. Values don't stay static over time.

• 33:18Speaker 03

  So one of the things we're trying to do when we build a computer system is we're trying to build it and then set it and forget it, especially if it's automation that we're imagining is going to replace human beings. So on an assembly line, it's one thing to have a robot arm coming down and putting the pin into the widget. That action doesn't change all that much, but society changes an awful lot. And so when we have algorithms that are governing our social discourse, we really need that social discourse to be flexible. Think about things that we talk about today that we didn't talk about 10 years ago.

• 34:02Speaker 03

  Well, if the algorithms were in charge, then it would be replicating the world the way it was the minute the algorithm was turned on. And it's not really interested in being flexible and forward-thinking because it's just a tool. It's just an algorithm. It's just math. It has no feelings. It has no soul. It does not love.

• 34:22Scott Galloway?

  Yeah, I agree. It's not sentient, right? I've never bought there's a notion that at some point these things develop intention or, I don't know, a reason. Let's end with a couple hopeful things. What do you like about tech? Or what do you think is the promise of technology? Or what encourages you about some of the recent developments in tech?

• 34:43Speaker 03

  I get asked this question a lot. I guess people think I'm a downer in terms of technology. And one of the things that I used to say was, I used to say that I could get behind self-driving tractors. Right? Like, I'm not, I'm not all for self-driving cars, but I used to think I could get behind self-driving tractors. And I thought that until I met a farmer at a tech conference. And I said, oh, self-driving tractors? And he said, yeah, that sounds great, except the thing about tractors is they get stuck in the mud. Like, heavy equipment on farms gets stuck in the mud all the time, and then you have to get other equipment to, like, drag it out of the mud.

• 35:26Speaker 03

  And he was like, you know, the self-driving tractor getting stuck in the mud, it just doesn't sound like it's any less work to me. So I was like, all right, I can't, I can't get enthusiastic about the self-driving tractors anymore. So what am I enthusiastic about right now? I'm gonna give you a really nerdy answer, which is, I am enthusiastic about AI regulatory policy. I am enthusiastic that we have the right team in the White House now, and we have people who are focused on public interest technology.

• 36:02Speaker 03

  And I feel like we are on the verge of having more coherent tech policy coming down from a national level, in the US at least. And that's what we need, because the problem of Facebook, or the problem of YouTube, or the problem of any social network, is not at a human-level scale anymore. Like, we are at the point where we need policy to solve this problem for everybody simultaneously. Roger McNamee has a great metaphor of chemical companies.

• 36:39Speaker 04

  Mm-hmm.

• 36:40Speaker 03

  Right? So once chemical companies started generating negative externalities, that's when we had regulation. And so if you were a chemical company and you were polluting the environment, you know, regulations said, you have to clean it up, and you have to, you know, pay reparations to the community. Like, you have to clean up your mess, and you have to be responsible for it. And he says that the tech companies are like chemical companies at this point. And I think that's a great metaphor.

• 37:10Scott Galloway?

  What if someone's interested, a young person coming to NYU, or just thinking about grad school, or getting into the workforce, is interested in the field of AI? What would be your advice to them in terms of the type of job, the type of education? Someone says, "I'm interested in AI. What do I do next?"

• 37:31Speaker 03

  Well, I think they should read my book. That's of course the first step, I think. I think the next step is to look into public interest technology. This is a new-ish field. It is just what it sounds like. It's about making technology in the public interest. Sometimes it means building better government technology. So, for example, making sure that things like the state unemployment websites don't crash when there's a global pandemic and people are out of work, right? And sometimes, public interest technology means building algorithms or interrogating the algorithms

• 38:16Speaker 03

  that are increasingly being used to make decisions on our behalf. And so that's something you do as a data journalist. The markup is doing some of the best algorithmic accountability reporting that's out there right now. ProPublica is doing some amazing stuff, too. The LA Times and the New York Times also have really great data journalism shops. So if you're a young person who's interested in AI, but also interested in making a difference in the world, I think that public interest technology is the place to be.

• 38:47Scott Galloway?

  And what do you make of these, the Facebook whistleblower and some of the information coming out?

• 38:54Speaker 03

  I am so glad that we are having this moment right now. I

• 39:02Speaker 03

  I also think that lawmakers are getting more tax savvy, which is really great. I think that they're starting to ask really probing questions, which are questions that needed to be asked a long time ago, but I'll take it. I am excited about progress, however and whenever I can get it.

• 39:25Scott Galloway?

  However, we get there. Data journalist Meredith Broussard is an associate professor at the Arthur L. Carter Journalism Institute of New York University, research director at the NYU Alliance for Public Interest Technology, and the author of Artificial Unintelligence: How Computers Misunderstand the World. Her academic research focuses on artificial intelligence and investigative reporting and ethical AI, with a particular interest in using data analysis for social good. She joins us from her home in New York. Professor Broussard, stay safe and I'll see you on campus.

• 40:01Speaker 03

  Scott, so great chatting with you. Thanks a lot.

• 40:13Scott Galloway?

  Algebra of Happiness. So today was chaos. I am doing a, or I agreed to appear in a Netflix documentary around GameStop. I'm trying to plan for Halloween. I'm trying on Halloween costumes. One of my kids has a soccer game and soccer practice and is doing a mock interview for school. My dog started throwing up and shitting literally started exploding from both ends. And when a Great Dane explodes from both ends, it's like Chernobyl times two. It was total chaos in the house. People showing up, just cameras being set up. And I know that I'm trying to sound like I'm more important than I am. And I just got so angry and upset.

• 40:58Scott Galloway?

  And my trainer was here. If I sound very privileged, I am, and I'm, at least I'm cognizant of it. And I got in such a bad mood and I was snapping at everybody. And now that things have calmed down, what I recognize is that the chaos is absolutely the thing that I will miss most. When I first moved to New York, I decided to reboot my life. I had enough of the Bay Area. I had enough of technology, of raising money. I'd been working my ass off. And I basically hit the reset button on my life. I resigned from the board of the company it was on. Actually, I got kicked off and I resigned from the other one. I got divorced. I decided I wanted to live a different life.

• 41:43Scott Galloway?

  And I moved to New York and I literally became an island. And that is, I didn't maintain my friendships from the Bay Area. I didn't maintain really my professional contacts. I started teaching at NYU. And I created a one man island and I absolutely loved it, at least for a short time. And there was a selfishness and an indulgence that I really enjoyed. I'm an introvert and I was, I think, 34 at the time. And what I recognized is that over time, without the contact and the messiness of other people, it's almost as if you're not here and that as time goes so fast, it goes too fast. And it creates this weird comfort with being alone.

• 42:25Scott Galloway?

  And being alone is one of the most dangerous things in the world, especially among men. They don't live nearly as long. Men who live alone live literally a decade, have lifespans a decade shorter than men who live with other people. It's not as bad for women because women are more social animals and do a better job of maintaining relationships. But I know now, slowly but surely, I decided that I wanted to have more relationships in my life. And I started investing in friends, started investing in mates, decided to have kids, even though I thought for sure when I was 40, I would never have kids. I couldn't stand kids. Jesus Christ, I just didn't get it. And by the way, I get it if you don't get it. There's no way you can explain what it's like to have kids until you have them.

• 43:06Scott Galloway?

  It's like God reaches into your soul and turns on a, flips a switch and you're just sort of in love with this thing. But what I have found is that the messiness is a function of everything wonderful in my life. The messiness today is a function of the opportunities, is a function of the people in my life that I love, of the animals in my life that I love. And I need some perspective, and that is when I get stressed out. That's fine. It's fine to be stressed out. But I know, I know when I'm near the end, that that's what I'm gonna miss. I'm gonna miss the chaos. I'm gonna miss the stress. I'm gonna miss all these different beings pulling at me. Because when we get towards the end and the kids are out of the house, maybe I get too old to have a dog, and I'm sounding very fatalist right now, I know I'm gonna

• 43:51Scott Galloway?

  look back and I'm gonna crave and really miss and wish for just a few more moments of chaos. Embrace the chaos.

• 44:03Scott Galloway?

  Our producers are Caroline Chagrin and Drew Burrows. Claire Miller is our assistant producer. If you like what you heard, please follow, download, and subscribe. Thank you for listening to the Prop G Pod from the Vox Media Podcast Network. We will catch you next week on Monday and Thursday.

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