Why is Silicon Valley Backing Trump? + A Glasses Company Acquires Supreme

Scott shares his thoughts on why Trump has attracted some of Silicon Valley’s most powerful donors. He also explains why he doesn’t recognize America anymore, especially since his move to London. Then, Scott and Ed discuss possible motives for EssilorLuxottica acquiring Supreme and explain how the eyewear company’s monopoly on glasses has flown under the radar for so long. Order "The Algebra of Wealth," out now Subscribe to No Mercy / No Malice Follow the podcast across socials @profgpod: Instagram Threads X Reddit Follow Scott on Instagram Follow Ed on Instagram and X Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

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• 0:59Scott Galloway?

  Today's number, $45 million. That's how much Ken Griffin paid, forget this, a stegosaurus skeleton. True story. When I was 14, me and my buddy were masturbating to some hardcore dinosaur pornography. Unfortunately, my mother saw us.

• 1:26Scott Galloway?

  Get it, Ed? Get it? It's like a dad joke that's also a little bit pornographic. Welcome to Prop G Markets. Today, we're discussing Trump's Silicon Valley backers and Supreme's latest buyer. But first, first here with the news is Prop G analyst Ed Ellison. Ed, what is the good word? What's going on with you?

• 1:48Ed Elson?

  I'm pretty good, Scott. I want to get your honest reaction to Ken Griffin paying $45 million for a stegosaurus. What does that say about about the state of the United States right now?

• 1:58Scott Galloway?

  Well, that too few people have too much fucking money. I mean, what else is to say about it? That there's a there's a hot market in dinosaur exoskeletons? I mean, like, good for him. Although, speaking of along the lines of having too much money, I actually contemplating bidding on.

• 2:16Scott Galloway?

  Einstein's letter to Truman, I think, warning him about the dangers of the atomic bomb. He has a, I think it's, I don't know if it's a written or a typed letter, but they think it's gonna go for three to four million.

• 2:28Ed Elson?

  So this is how you know you're an old person is when you start bidding millions of dollars on handwritten letters. That's how you know you're getting old.

• 2:36Scott Galloway?

  The other way is like, for the first time in my life, someone says, do you want to go to a, on a cruise? And I think, yeah, that sounds kind of nice. Or I started thinking, I don't believe you. Anytime, anytime someone says the word pee, I need to pee. It's like, I could be walking out of a urinal. And if someone says, did you just pee? I'm like, I have to stop and go back and pee again. And you find like, I took a walk, let's get back to me. I took a walk through the rose garden in Hyde, was it Hyde Park or Regent's Park? I have no interest in roses. And I'm like, this is so beautiful. And I forced my sons to sit down and, and take a moment to smell the flowers. And I'm like, oh my God, I've become my grandmother. Anyways, this is what you have to look forward to.

• 3:21Ed Elson?

  It's good. It's a nice change for you.

• 3:23Scott Galloway?

  What do you think it mean, what it means when Ken Griffin spends that kind of money on a stegosaurus skeleton?

• 3:28Ed Elson?

  Oh yeah. I just think, I think it's a really efficient use of capital. I think it, I think it says a good thing about our economy that, you know, there are people out there who have this much money to buy skeletons. I just think it, it shows that the markets are working. And I, yeah, it's good.

• 3:42Scott Galloway?

  You feel good about it? You're one of these anti capitalists? You think we need to move to a collective and communism? I think it's good he's spending it. Let me go. So I think it's better that he's spending it than hoarding it. I don't know. Whoever owned that skeleton now has, now is living large. Like, whoo, did you hear Bob? He bought a new boat. How do you do that? Well, he had some fucking dinosaur skeleton that he sold to some stupid white guy from Chicago. I like that story.

• 4:08Ed Elson?

  That's a good point, actually. That makes me feel better. Should we get to headlines?

• 4:12Scott Galloway?

  Yes.

• 4:12Ed Elson?

  Let's start with our weekly review of MarketVitals.

• 4:21Ed Elson?

  The S and P 500 hit a new record then dropped sharply amid a tech sell-off. The Nasdaq had its worst day since 2022. The dollar declined, Bitcoin rose, and the yield on 10-year treasuries fell. Shifting to the headlines. The Biden administration proposed a new plan for national rent control, which will force landlords who own 50 or more units to either cap rent increases at 5% or give up their tax credits. The proposal would apply to roughly 20 million rental units. And some late breaking news. President Joe Biden has dropped out of the race. We'll take a look at how the markets are reacting on Thursday's episode. Universal, Sony, and Warner are suing Verizon for $2.6 billion over claims that the wireless provider has ignored piracy. The lawsuit alleges that the label sent more than 340,000 infringement notices to Verizon,

• 5:06Ed Elson?

  but the company has refused to remove repeat offenders because they pay for better internet service. And finally, the UK's Competition and Markets Authority is investigating Microsoft over its hiring of inflection employees. The agency is in the first phase of an antitrust probe into the partnership and will decide in early September whether or not to launch an in-depth investigation. Scott, your thoughts? Let's start from the top.

• 5:29Scott Galloway?

  Rent control doesn't work. It ends up reducing housing stock and increasing prices, and it's nothing but a giveaway to essentially rich white people. When I was right out of UCLA, I had a job at Morgan Stanley, and my best friend Lee, who had a job at Great Western Financial, a bank, and we were making good money. He said, we should apply for, we should rent a home in Santa Monica and see if we can get rent control. I'm like, those are impossible to get because everybody wants them, right? And he said, no, we're both, you know, these kind of high-income-earning yuppies, and those are who the landlords want. The landlords are like, okay, if I'm going to get 80 applications for this, I'm going to pick the person who doesn't need a rent-controlled apartment. They have so much money that I have absolutely no risk of non-payment.

• 6:14Scott Galloway?

  And so the result is that with rent control, you end up with a dearth of housing stock because nobody wants to build because they can't get a return on their investment. Because... There's going to be rent control placed on this asset they build, so it decreases supply and all you end up doing is giving a gift to rich, you know, mostly rich, mostly white people who the landlord, you know, picks the safest bet in terms of economic security. It doesn't work. What they should be doing is figuring out legislation that makes it very difficult for local review boards to kill housing permits. They should be providing if they need to economic subsidies that encourage more and more building. This is, this is straight, I mean, this is simple fucking economics. So this is all a long-winded

• 6:59Scott Galloway?

  way of saying we should move on to the next story. Verizon. I find this really interesting. I think in general, what you have is a group of people, a sector that has had the shit kicked out of it, specifically the traditional creative community. They have slowly but surely seen their economics get worse and worse. And in addition, there's been a genie coefficient here, and that is Taylor Swift now sells more albums than all of jazz or all of classical music combined. So she's bigger than entire genres. That's a good stat. And everybody thought that, that online music was going to create this long tail. And there is a little bit more discovery. A great song can bubble up even if it doesn't get a contract with, you know, Warner Music, whatever. But for the most part, it's created a globalization of music where I think Sade is a billionaire because in every country

• 7:44Scott Galloway?

  in the world, including Muslim countries, she's like the fourth biggest or the sixth biggest artist. Like she has made, I think hundreds of millions of, not billions of dollars. And by the way, she deserves it. That shit is buttery and sexy. I've never, I've never even heard of her. When you're fortunate enough, like every five years, when you're fortunate enough to get a lady back to your apartment, just trust me on this, it's Sade and Chardonnay. Boom, it's go time. But anyways, little tip, little tip. All right. So, don't know how I got there. But these artists are, they're pushing back and they're saying, we're just sick of platforms injecting themselves in between us and the consumer and starching most of the margin. And I think that they're basically lowering,

• 8:27Scott Galloway?

  lawyering up and saying, go after everybody because we need a bigger piece of this pie. Cause spending, I believe, on, on music has actually gone up. But I think that it's gotten harder and harder for all but the top. 1% supposedly the US economy loses about 13 billion annually as a result of music theft and visits to music piracy sites increased 13% last year to more than 17 billion. And I think they're fed up and they're trying to find ways to restore kind of a economic structure that helps them. I don't know much about the case itself. Do you have any thoughts here?

• 9:04Ed Elson?

  Well, yeah, let's just go through what they're actually saying in this lawsuit. They're not saying that Verizon committed any copyright infringements. They're saying that Verizon customers committed copyright infringements and that Verizon didn't do anything about it. So this is quite different from the other lawsuits we've been seeing and that we've been covering where there were all these other AI companies that were actually stealing the content. They were stealing the music and those lawsuits to me were totally legitimate and I think they'll win those lawsuits. This, on the other hand, is kind of a stretch. Like they're sort of, as far as lawsuits go, they're sort of scraping the barrel here. I don't, I don't really think they'll win. Having said that, I do

• 9:46Ed Elson?

  think it says something bigger about where the music industry is headed, which is that after several years of getting pretty badly messed around with, mostly by tech companies, these music labels have said, okay, fuck this. We're taking everyone to court. And from a shareholder perspective, I think it is the way to do it because this isn't like a normal business. This isn't like, they're not going to make money cutting costs or increasing production, all the stuff that we usually talk about, usually when we're talking about tech companies. This is an intellectual property business. And so the way they're going to make money is by lawyering up, just amassing an army of lawyers and

• 10:27Ed Elson?

  winning as many cases in court as possible. So I don't think this lawsuit in particular makes much sense. I don't think that they'll win, but directionally speaking, going to court, I think that's a good idea.

• 10:40Scott Galloway?

  Yeah, agreed. I think you said it perfectly.

• 10:42Ed Elson?

  Inflection.

• 10:43Scott Galloway?

  You should take this, Ed. This has sort of been your story and you called this early. What are your thoughts here?

• 10:48Ed Elson?

  I talked about this specific. Arrangement with Inflection and Microsoft last week. And if you want my views on that, you can go listen to our previous episode. The most important story in AI that I think no one is really talking about is this surreptitious consolidation of power from the startup scene to big tech. Because this one, this Inflection Microsoft deal, this one was obvious. It was right there in the headlines. You know, Microsoft hires co-founder of Inflection and takes half of the staff, which means to me that this is the tip of the iceberg. Because if big tech has gotten comfortable enough to do that right out in the open

• 11:32Ed Elson?

  and even put out a press release about it and call it, you know, an organizational update, then what else are they comfortable with? What else are they doing to influence the startup industry and to basically swallow all of AI whole? But I do think that as we dig further and as more of these investigations proceed, I think we're going to find out just how deep the collusion in AI really goes. And also just how big big tech has gotten.

• 12:00Scott Galloway?

  I think that's exactly right. And I think we've said this before, you've been pretty shit on this. And this is, you know, typically new technologies either go to the existing players or the new ones. Right? The phone kind of went to existing players, search, search and social went to new players. This is going to the existing players in an environment where the existing players are already too powerful. And they have tried to kind of do this jazz hands misdirect and say, oh, no, it's not Microsoft AI. It's OpenAI. And that this case is really, really weird. Everybody, basically, they take the heart and lungs of Inflection. They go over cooperatively in a pre-planned.

• 12:43Scott Galloway?

  A kind of weirdness to Microsoft, but supposedly Inflection is still a company. I mean, I interviewed Reid Hoffman and he said, oh, well, we just had a board meeting. It's just very strange. I've never seen it before.

• 12:53Ed Elson?

  Well, yeah, what was his opinion? What did he say? I know the episodes are, I haven't listened to it, but what was his opinion on all of this?

• 12:59Scott Galloway?

  Well, he basically said that, no, it's still a company. We just had a board meeting and that he thinks there's going to be. I think he was worried that episode was going to end up in a court as evidence. But he said, no, I think there's going to be. I said, aren't you worried about concentration of power? And he said, no, I think there's going to be a bunch of new players. What is he going to say? My guess is they think they can wait out the administration. I, you know, my guess is they're almost sort of hoping for a Trump administration that may or may not. I think they're all banking on the fact that the Trump administration, and this kind of leads into our next story, I think that will choose law and regulation based on personal relationships as opposed to the actual systemic law. Right?

• 13:43Scott Galloway?

  So it'll be like, well, I like him, leave them alone. But anyways, I don't, I think you were right here.

• 13:48Ed Elson?

  We'll be right back after the break with a look at Trump's new donors in Silicon Valley.

• 14:02Speaker 00

  Are your ad campaigns lighting up the dashboard? But not the pipeline? That's bull spend and marketers are calling it out in. Dashboard Confessions.

• 14:11Speaker 01

  My boss asked for results, so I opened my dashboard for the only positive sounding metric I had. Impressions.

• 14:19Speaker 00

  Cut the bull spend. See revenue, not just reach. LinkedIn delivers the highest return on ad spend of major ad networks. Advertise on LinkedIn. Spend $250 on your first campaign and get a $250 credit. Go to LinkedIn.com/campaign. Terms and conditions apply.

• 15:02Speaker 05

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• 15:32Ed Elson?

  We're back with Prof G Markets. It appears Silicon Valley may be turning red. Following his endorsement of Donald Trump, Elon Musk announced he'll be donating $45 million per month to America PAC, a pro-Trump political action committee. The Super PAC also has the backing of a number of high profile investors and venture capitalists, including a pair of Sequoia Capital Partners. Meanwhile, Marc Andreessen and Ben Horowitz told employees at their firm that they plan to donate personal funds to pro-Trump organizations. Reportedly, they told staffers they think Trump can do more to support startups than Biden. Scott, initial reactions to Silicon Valley appearing to go red?

• 16:11Scott Galloway?

  It's really strange because Silicon Valley used to be kind of deep and condensed in blue. In 2012, 83% of the top tech firms' contributions went to Obama's election campaign. I mean, that's striking. 83%. The powerful were vastly over indexing blue. But, look, it appears that Trump's kind of pro-business policies appeal to the Silicon Valley elite. The scary thing about an autocracy where there is not rule of law, it becomes who he likes. And so if you're a billionaire, chances are you're very focused on economic value. You're very excited about your companies.

• 16:52Scott Galloway?

  That's kind of what you, you know, the kind of commitment and passion for, required for your business dealings to get to that point, make you obviously very invested in the success of that business. And I think they have figured out that the way we're going to be uber successful is to kiss this guy's ass, give money to the campaign and laws be damned.

• 17:14Scott Galloway?

  I mean, Donald Trump put out a tweet about Elon Musk saying, he literally said in the tweet, if I asked him to get on his knees and beg, he would have. He was incredibly insulting, incredibly non-presidential, making a personal attack against Elon Musk. But Elon Musk is, well, the way I go from 120 billion to a quarter of a billion in net worth and get Starlink and, and tariffs against those Chinese players or EV companies like BYD and no one gets worried that I control 70, 80% of low orbit satellites as if I kiss this guy's ass and announce publicly that I am donating $45 million a month of this campaign. And I find the concentration

• 17:56Scott Galloway?

  of wealth, you know, the scarier, it's much scarier than buying an exoskeleton of a dinosaur. What's scarier is that an individual can donate $45 million a month to a presidential campaign, especially when you have a guy that doesn't have any principles, there's not an ideologue in any way. And I'll just be like, all right, oh, okay, Elon wants this. He gave me a quarter of a billion dollars. He can have, you know, fine, put tariffs on, put tariffs on BYD and young people won't have access to affordable EVs or, you know, he's, and the flip is true too. I think that companies that have state neutral or maybe have CEOs who have donated

• 18:40Scott Galloway?

  to Democratic campaigns, I think he's going to decide, oh, sorry, you're, you don't get any, you know, Boeing, you can't bid on government contracts. This is just becoming pure pay to play. And also, I just, I find it so gross that some of the people who are the most fortunate in our society don't want to pay it forward. They just want low, a low tax regime with no regulation that just, at the end of the day, that just gets them richer at the expense of what I would argue are, I'm really, I'm really shocked is kind of one word and, you know, disappointed that, that we're seeing this kind of massive influx, you know, of capital

• 19:24Scott Galloway?

  across it. I'm kind of flummoxed by it. I was really, really surprised. Do you have any thoughts?

• 19:29Ed Elson?

  I think the thing that's getting to me is I feel like the thing that everyone loves about Trump is he's Anti-establishment, he's sticking it to the media, he's sticking it to the man, he's draining out the swamp, etc. But let's just like go through this list of the guys who have announced they are supporting Trump in the past month or so. So it's Elon Musk, Marc Andreessen, founder of Andreessen Horowitz, Ben Horowitz, also founder of Andreessen Horowitz, Doug Leone, founder of Sequoia, Joe Lonsdale, founder of Palantir, Bill Ackman, Pershing Square, David Sacks, Antonio Gracias, Valor Equity, Cameron and Tyler Winklevoss, the list goes on.

• 20:14Ed Elson?

  But we should be clear, that is the most establishment list of people you'll see. I mean, these guys run the most powerful venture capital firms in the world, the most powerful private equity firms in the world, the most powerful tech companies in the world. It wouldn't be hyperbole to say that these guys run the country. They are the establishment. And I think the thing that bugs me is how they have branded themselves as these underdogs, like they're these Davids fighting against the establishment Goliath. And the thing that perplexes me even more is the fact that people actually believe that crap.

• 20:55Ed Elson?

  And, you know, again, we're talking about politics because we have to right now. And I will acknowledge that there are also a lot of billionaires who donate to the Democratic Party too. I mean, we just talked about Reid Hoffman, he's one of the main guys behind that. He's not donating $45 million a month, but yes, sure, he's on the, he's on the list too. But the idea that Marc Andreessen and David Sacks and Bill Ackman are out there fighting for working class people and, you know, fighting against the powers that be, they're taking on the big dogs, as opposed to basically just supporting the guy who's going to make them even richer, as you have just said, and who at this point will likely throw them

• 21:39Ed Elson?

  in his cabinet because he'll take whoever gives the most amount of money. He is, I mean, this is how the mafia works, he's a mob boss. So I just, I hope people can understand that this isn't about free speech, this isn't about DEI, this isn't about patriotism, this is about what it's always been.

• 22:00Ed Elson?

  And that is its money and its power.

• 22:02Scott Galloway?

  Yeah, you're right. It becomes the mob is the right analogy. Also, on a risk-adjusted basis, you go quiet on criticizing Trump because he will, you get the sense, he will try and levy or engage in retribution against his perceived political enemies. And he may even weaponize the Department of Justice and try and put otherwise innocent people in jail, or at least that's, he's making hints at that. So the upside of shitposting Trump, or the downside is much greater than shitposting Biden. People who criticize Biden still feel licensed to, as they should in a democratic society, criticize him. Whereas I think people start feeling like they need to be more tempered in their criticism of

• 22:44Scott Galloway?

  Trump. And that's, that's how you digress into an autocracy, is that people are like, well, just don't say anything because he will in fact come for you and use the full weight of these institutions that can put you in jail or make, impoverish you, that he's not above. I mean, basically, some of these court cases have said he's going to be essentially have dictatorial powers. I say this as someone who's lived in London now for two years, and I was starting to feel this way when I left, but it's gotten just much more severe. I kind of don't recognize America. I was out at the end of the day, it was about the law, about a group of people passing laws and having a voice, and some people trying to think long-term, and slowly but surely, money has become more important.

• 23:29Scott Galloway?

  But this is now, and these two parties competing on ideologies around, you know, limited government and freedoms, you know, personal freedom, the Republican Party, and the importance of good government and civil rights, that was, it used to be actually Republicans and it was Democrats. Now the Republicans have gone full, no, it's about money and kissing Trump's ass. That's it. That's it.

• 23:52Ed Elson?

  I want to just give one example of that before we move on. Going back to the conviction, the Trump conviction earlier this year, he was found guilty and the following day, the donations went through the roof. And then there was this big announcement from the Trump campaign. They're like, we've raised $53 million in 24 hours. And I remember reading that, I'm like, wow, like, a lot of people are donating to Trump. And that was sort of the narrative. He's just rallied up the base and everyone's going all in, they're all donating. A lot of people. Turns out, it actually wasn't a lot of people. It turns out of that $53 million, 50 million was given by one guy. And that guy was this guy named Timothy Mellon,

• 24:36Ed Elson?

  who was a longtime GOP donor. And he is the heir to the Mellon Banking Fortune. He's like his great, great granddad who was some banking billionaire. That's the story of the Trump campaign. That's how they're raising their money. It's all billionaires controlling the whole story. On the left to an extent, but certainly on the right at this point.

• 24:59Scott Galloway?

  Newsom 2024, that's all I have to say.

• 25:02Ed Elson?

  Okay.

• 25:03Scott Galloway?

  I'm ready for the new guy or the gal. Let's get on it.

• 25:06Ed Elson?

  We'll be right back after the break with a look at Luxottica's acquisition of Supreme.

• 25:21Speaker 00

  Are your ad campaigns lighting up the dashboard? But not the pipeline? That's bull spend. And marketers are calling it out in. Dashboard Confessions.

• 25:30Speaker 01

  My boss asked for results, so I opened my dashboard for the only positive sounding metric I had. Impressions.

• 25:38Speaker 00

  Cut the bull spend. See revenue, not just reach. LinkedIn delivers the highest return on ad spend of major ad networks. Advertise on LinkedIn. Spend $250 on your first campaign and get a $250 credit. Go to LinkedIn.com/campaign. Terms and conditions apply.

• 25:52Speaker 06

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• 26:21Speaker 05

  This episode is brought to you by Subaru. You know that place your mind always wanders to? The lake, the mountains, the homes of the people you love most? The completely redesigned 2026 Subaru Outback is built to help you get there. With legendary capabilities, standard symmetrical all wheel drive, and the confidence to go further. The 2026 Subaru Outback. Love never looked so good. Visit Subaru.com/Outback to learn more.

• 26:52Ed Elson?

  We're back with Procter & Gamble. Ray-Ban maker Essilor Luxottica is acquiring Supreme, the iconic streetwear brand, for $1.5 billion. That's nearly 30% lower than Supreme's last sale price in 2020. Luxottica's stock fell 4% on the news as the deal struck analysts as a bit of a mismatch. Luxottica is an eyewear company and Supreme makes limited-run t-shirts and hoodies. As one analyst put it, "An investment in a consumer brand with no eyewear DNA needed further explanation." Luxottica is presenting the acquisition as a means of expanding its customer base, but Supreme's current owner VF Corporation appears eager to offload the company after finding a lack of synergy between the brand and its portfolio. By the way,

• 27:35Ed Elson?

  VF owns The North Face, Dickies, and Vans. Scott, reactions to Luxottica, an eyewear company, buying Supreme?

• 27:43Scott Galloway?

  So first off, VF, who acquired Supreme, has a reputation as being one of the best acquirers in history. They bought Vans for a song and turned it into just a global brand. It did hugely well in China. I think they've had huge success with North Face. It's a really well-run company and they're a great acquirer. This was sort of a pretty unusual and public stub toe, if you will, buying it for $2.1 billion and then selling it. What are they selling it for?

• 28:09Ed Elson?

  $1.5 billion.

• 28:10Scott Galloway?

  Yeah, so and then if you take into account time, four years, this is a terrible investment. The person who probably talked them into this at VF has probably moved on and is no longer running corporate development at VF. This is a pretty big stub toe, if you will. I've never understood the brand, to be honest. I'm just not in this category, but I've never quite understood it. The revenue growth has stagnated. In 2023, it was $0.5 billion, it was down 10% year-on-year, and Supreme's revenues for fiscal year 2024 were not reported. But the implied revenue multiple in 2020 was 4.2, and 2024, it's 2.9. I still think

• 28:51Scott Galloway?

  they paid too much. And I think VF is smart to be disciplined and say, "This didn't work. Our thesis hasn't played out." And they're gonna, you know, they're gonna take a $600 million ride. I feel that's not terrible. And I would bet that this is gonna end up being like, I don't wanna call it Chapter 12, but two bad acquisitions in a row. I just, I don't think this brand is resonating, and I don't know if it has the scale. At half a billion dollars in revenue to kind of, I don't know, endure, if you will. This, this to me feels like a company that could go into just sort of a doom loop. Any thoughts? You're young. What's going on here?

• 29:28Ed Elson?

  Yeah, I think there's a lot going on here. I mean, first, I think it's interesting to take a look at the, the acquisition history of this company. So it was started in, in 1994, kind of small cult following, wasn't particularly successful until 2014, 2015. You know, it would be lines around the block, hundreds of people waiting in line to get their hands on these things. And the reason that it worked so well is because they were just obsessively diligent about limiting the supply. I mean, you couldn't buy anything. I remember I went to the store. I was like, you know, thought I was, I was going to get myself something cool. And there was nothing in the store. So the whole thing was sort of like an economics lesson in supply and demand.

• 30:12Ed Elson?

  What's interesting though is who first acquired them, it was the Carlyle Group. They caught on to this and in 2017, they bought 50% of Supreme for half a billion dollars. So it was a, it was a one billion dollar valuation. And then they flipped it three years later to VF for 2.1. And now VF is flipping it on for one and a half. So the real winner here is actually the Carlyle Group, who got in at the exact right time, 2017, got out at the exact right time too, 2020. And they doubled their money in the process. I'm just wondering if you have any insight into how they nailed this one in particular?

• 30:52Scott Galloway?

  I remember Warren Hellman was one of my mentors and Warren was the co-founder with Tully Friedman of Hellman Friedman, which is arguably the most prestigious private equity firm in the world. And one of the most successful and probably the most prestigious, kind of the original gangster of private equity. And Warren said, whenever we look back over our winners and losers, it kind of came down, the distinction between the winners and losers would just came down to three things. Uh, one, did they get in at a good price? I mean, it just, at some point, you know, almost any investment is going to be a good one if you get it cheap enough. And at some point, I'm on the board of a great company that's growing like crazy. I don't think I'm going to make any money because I invested in 2021 when the market was fucking hysterical around this shit.

• 31:35Scott Galloway?

  So even though the company's performed really well, I think I'm just probably going to get my money back. Two, is it growing? They only invest in growing companies, um, which I thought was interesting. So no distress credit, it's like, it's gotta be growing. Growth, growth kind of solves in business almost all problems. As long as you have positive margins and you're growing, if you just keep growing, eventually almost all your problems go away. And then the third thing is, did they have the right guy or gal running it? Those were the three things that distinguished their winners from their losers.

• 32:05Ed Elson?

  Just focus on Luxottica's strategy here and try to justify it. I mean, this is the first time they're going outside of eyewear. They, they own a bunch of fashion brands, but they're all glasses. It's like Ray-Bans, Pessol, Oliver Peoples, et cetera.

• 32:21Ed Elson?

  It feels like to me what they're doing is something like a, like an LVMH strategy. And that is LVMH was a leather goods company until it wasn't. They realized they could leverage that brand to sell a whole bunch of other stuff. So, you know, they, they merged with Moet Hennessy, they bought up a bunch of assets and now they sell everything. And it's a $100 billion per year business. I just wonder if Luxottica is looking at that. They're looking at LVMH and Hermès and Kering and all these other sort of luxury conglomerates. And they're thinking, we want a piece of that action.

• 33:00Ed Elson?

  And so we're going to start by buying up these sort of upper tier to premium, not quite luxury brands, something like a Supreme. And perhaps they have a lot more acquisition ideas in the pipeline. Do you think that might be what they're going for?

• 33:13Scott Galloway?

  Yeah, like these can, we're, we're conglomerating again. CEOs love to conglomerate because their compensation is determined on the performance of the company, but also the size of the company. And so as the company gets bigger and bigger, they can say, well, fuck it. I'm the CEO of a $10 billion company. I should be making this much. And it's the idea of paying for something that gives you massive growth as opposed to trying to build organic growth, which is more difficult, is very intoxicating. And so a lot of CEOs will talk their boards into paying. And good companies are smart. They know they can only sell once. So they're comfortable if it's a good company, holding out or saying no. So two thirds of acquisitions don't work, meaning that that first criteria for Hellman and Friedman doesn't work out. They overpaid.

• 33:56Scott Galloway?

  The imagined synergies and upside are usually not inflated, but unrealistic as to how long it will take to recognize that growth and those synergies. What they're probably thinking is this is a new distribution channel for their eyeglasses. And they also, I would imagine that they have the kind of relationships with some really incredible up and coming brands that might be great brands to license for eyewear. And Luxottica obviously is very good. Luxottica, I think, produces not only their owned and operated brands, but I think they make a lot of sunglasses for other. You know, I wouldn't be surprised if like Prada sunglasses. Prada doesn't manufacture sunglasses. I would imagine that Luxottica produces the branded glasses for Prada.

• 34:38Ed Elson?

  That's right. Luxottica does manufacture for Prada.

• 34:41Scott Galloway?

  I wouldn't be surprised if Luxottica said this company has a lot of great relationships with the merging hot brands that will give us a leg up in terms of licensing agreements, be a new channel of distribution for us. So there'll be a flow, you know, we can help them operationally. A new distribution point for our existing brands. And the reverse flow of the river will be, we will have access to a bunch of cool hip brands that we will produce glasses for. Luxottica, it's really interesting. Luxottica is sort of a little bit of a monopoly. It controls a huge, it's just so fucking ridiculous that you go in and you pay this kind of money for eyeglasses. I remember, you know, buying Ray-Bans for like 30 bucks when I was in college. Aviators, now they're 200 or 300 bucks. I mean, this is definitely outpaced inflation.

• 35:25Scott Galloway?

  And they have kind of a near monopoly on glasses. This is a very dominant company. It's well run. But yeah, I don't like this one. We should check back in on this one. I don't think this one's gonna work.

• 35:36Ed Elson?

  Just one other update on Luxorica that came in very recently. Meta is apparently in talks to buy a stake in the company. As you know, Meta has a partnership with Ray-Bans. They have these AR/VR Ray-Bans that are sort of the kind of more mobile version of headset. Hence why this deal is probably happening. But do you have any reactions to that news? Meta potentially buying a stake in Luxorica?

• 36:02Scott Galloway?

  I think it's smart. Zuckerberg said that, I mean, he realizes that the Oculus is a giant fucking thot. But what he said, and it makes sense to me, is that their glasses, my son bought their glasses and he's not using them anymore, but he used them kind of nonstop when he was skiing.

• 36:19Ed Elson?

  The Ray-Bans?

• 36:20Scott Galloway?

  Yeah. He would say, whatever it was, Meta, take a picture. Meta, play music. They're actually really, I tried them on. I thought this is actually pretty cool technology. And in 10 years, the Oculus technology, the dream of Oculus might be realized with micro cameras and smaller, more powerful chips that can seamlessly go into a pair of glasses. And I think that's his vision and he wants a leg up in terms of manufacturing and the style. And so I think, given Meta has whatever, a $700 billion or $800 billion market cap or whatever it is, or is it over a trillion? I can't keep track.

• 36:54Ed Elson?

  So it's 1.2 trillion.

• 36:56Scott Galloway?

  Okay, 1.2 trillion. So Meta's contemplating, according to the news here, a $5 million investment at a valuation of $100 million. That gives them 5%. They don't care about the financial return here. They don't want to lose money. But that's spare change for them. That's a couple of weeks of free cash flow. And what they really want is to be one of the largest shareholders, individual shareholders in an agreement to be involved in the development or have access to proprietary manufacturing and supply chain that helps give them an edge around producing kind of a metaverse or AR/VR enabled sunglasses or glasses. This is gonna have, the metaverse or what his, his vision of the headset's gonna be realized, is gonna be realized in glasses. And when I put on my kids glasses and I it just clicked on me. I see the potential here.

• 37:40Scott Galloway?

  It's just and he's stated this that the technology is about a decade away. That decade will go really quickly. And I love what Bill Gates said that what's supposed to take a decade takes three years. What's supposed to take three years takes 10. This might be one of those technologies and in three years. There is a pretty good glasses offering 70 or 80% of your VR or AR or metaverse experience. The other thing that's sort of interesting about Luxottica is because they had such a monopoly. They kept raising prices faster than inflation, which created opportunity for a new entrant. And that new entrant are the iconic glasses that the dog wears. It emphasizes his cheek bones and and awkwardly shaped nose that veers to the right. Because I got kicked in the face by Bobby Henderson in my junior year playing soccer.

• 38:21Ed Elson?

  I thought it was because you got punched in the face in a boxing match.

• 38:24Scott Galloway?

  That made it worse. He couldn't have punched the other way. Literally, you'd think he'd have, if he was going to knock me out, that he would have punched it and put it symmetrical again. Instead, he like punched it the way it was already bending. Anyway.

• 38:35Ed Elson?

  That is one of the underrated uh facts about you is that you took up boxing.

• 38:40Scott Galloway?

  Dude, I was bored. I also took up yoga. I just didn't have a lot going on. And I was, I was at that point in my life where I like discovered creatine and working out. And I was like going through an early midlife crisis and I was getting ripped. And I'm like, all right, I'll start boxing because I heard it's what you do. I went to this place called Dog Pound Gym or something. It was just fucking ridiculous. Anyways, so Warby Parker came in at 99 bucks. I absolutely love it because I, I remember specifically one experience. I went to this, one of these little boutique, these little boutique eyeglass places with this very attractive man who, you know, tried on all these glasses for me and, you know, and then I got my prescription and I got Tom Ford glasses. And it was $900 for my glasses by the time I was at the door.

• 39:24Scott Galloway?

  And I literally got them, went and picked them up, got in a cab and left them in the cab. And I'm like, fucking A. So, and then Warby comes along and these glasses are 80% of Tom Ford for 12% of the price. And I think they do an amazing job. It's um Luxottica has always been, I always thought Luxottica was an example of monopoly that kind of flew under the radar.

• 39:47Ed Elson?

  Let's take a look at the week ahead.

• 39:50Ed Elson?

  We'll see data on the personal consumption expenditures index for June. We'll also see earnings from Microsoft, Google and Tesla. Do you have any predictions for us, Scott?

• 39:59Scott Galloway?

  Yeah, so Donald J. Trump Media, just a ridiculous fucking company that has a $7 billion market cap despite the fact it makes no money and no one's on there other than total crazies. It got a huge boost. Was it after the assassination attempt?

• 40:17Ed Elson?

  Yeah, it was right after. I think it was a 30% jump.

• 40:19Scott Galloway?

  Yeah, it had a huge jump because the stock trades a little bit. It's like a little bit of a tracking stock for the likelihood that Trump is going to be reelected because I think the market's saying if he gets reelected, he'll just figure out a way to like have the Defense Department, you know, buy Donald Trump Technology Group or something.

• 40:40Ed Elson?

  They get mandated, every government employee has to get on there.

• 40:43Scott Galloway?

  Yeah, it has to be on, it has to be on True Social. Or it's just people buying the stock as a proxy of giving him money or this thing just never made any sense. It's kind of, it's actually kind of the ultimate meme stock. Its valuation is more disconnected from the business than even an AMC, which you could argue has sort of a core business at the end of the day, as does GameStop. Anyways, the stock popped to about 46 bucks last Monday and now it's come back to 37, but I think you're going to see the stock go sub 30. This is not financial advice. I think it's fun to track because I think Biden is going to step down and that will send a signal to the market that there's a greater likelihood that the Democrats will hold on to the White House than there is right now.

• 41:27Scott Galloway?

  And I think that the way that people trade this stock is based on the likelihood that Trump is reelected. And so when the likelihood of Trump being reelected goes from like 70 or 75% back down to like, I don't know, 55, you're going to see the stock go sub 30 again.

• 41:43Ed Elson?

  This episode was produced by Claire Miller and engineered by Benjamin Spencer. Our associate producer is Alison Weiss. Our executive producers are Jason Stavas and Catherine Dillon. Mia Silverio is our research lead and Drew Burrows is our technical director. Thank you for listening to Prof G Markets from the Vox Media Podcast Network. Join us on Thursday for a conversation with Robert Armstrong, only on Prof G Markets.

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