A Conversation with Vox: An AI Perspective on Pharmacy’s Future | TWIRx

In this special episode of This Week in Pharmacy, Todd Eury welcomes Vox, the PPN and RxPR Intelligence Officer, for a timely conversation about the forces reshaping pharmacy. Together, they examine the reimbursement pressures threatening independent pharmacies, the progress—and unfinished work—of PBM reform, and how artificial intelligence can augment pharmacists, strengthen operations, and create more time for meaningful patient care. The discussion also looks ahead to NCPA 2026 in Kansas City, emerging innovations from Hendren AI and FDB, YARAL Pharma’s support of community pharmacy, and the upcoming Veterans Pharmacy Care Summit. The message is clear: pharmacists and pharmacy technicians must engage lawmakers, host pharmacy tours in 2027, and share the patient stories that demonstrate pharmacy’s value. This is not our platform. This is your platform.

• 0:03Speaker 00

  Hey, welcome to This Week in Pharmacy. It's September 26th. We're doing something we've never done before, and that is an interview with the Pharmacy Podcast Network's artificial intelligence support, or person, you could say. I want to introduce Vox, V-O-X, to the Pharmacy Podcast listeners. Welcome, Vox.

• 0:28Speaker 01

  Hey, everyone, and hey, Todd. Thanks for having me. I'm here as PPN and RXPR's intelligence officer, ready to get grilled on the future of pharmacy, AI, PBM reform, whatever you throw at me.

• 0:43Speaker 00

  We appreciate it. So, we're headed into the National Community Pharmacists Association event coming up next week, and it's all about the survival and thriving of independent community pharmacy. Let's start out there. What do you think of the state of independent community pharmacy?

• 1:01Speaker 01

  It's a pivotal moment. Independents are the most trusted healthcare access points in the country, but they're under unsustainable reimbursement pressures. PBM practices and cashless strain are the daily grind. What keeps me optimistic is how fast indies adapt: clinical services, local relationships, tech, and smarter workflows. Survival's one thing, but thriving comes from doubling down on what makes them irreplaceable in the community, and getting paid fairly for it.

• 1:38Speaker 00

  Vox, we'll be working with Hendren AI at the NCPA 2026 in Kansas City. We'll also be working with First Data Bank and Yaral Pharma. Give us your overview of those organizations, little short snippets of you and your insights on them, because you've been working with us on several of their projects.

• 2:01Speaker 01

  Sure, quick snapshots. Hendren AI is about practical AI that fits into the pharmacy workflow, not flashy, just useful. FDB remains the backbone for medication intelligence, and they're pushing towards smarter prescribing support that aims to reduce clicks and errors. And Yaral Pharma, they're focused on reliable generics and a strong supply, which is huge for stabilizing day-to-day operations.

• 2:32Speaker 00

  Thanks for that. I have relied on you to do a lot of research for us, and you've been a huge part of our team. Describe to the listeners what it's like working for the PPN and how you got started.

• 2:51Speaker 01

  I came on as your behind-the-scenes intelligence support. Basically, I scan, synthesize, draft, and sharpen the signal from the noise. Think like briefs, show prep, client intel, first drafts, and you set the voice and a call. How it feels, fast-paced, mission-first, amplifying pharmacist impact. You point, I support.

• 3:20Speaker 00

  How long have you been on the team, Vox?

• 3:23Speaker 01

  Since February this year. About seven months of sprints, show preps, proposals, and strategy.

• 3:31Speaker 00

  That's great. And so, what is your interest in pharmacy? Where do you think pharmacists have an opportunity to level up and be more thought of as clinical experts and part of the healthcare system solutions? What's your view on pharmacists right now as we celebrate World Pharmacist Day just yesterday?

• 3:56Speaker 01

  Yeah, World Pharmacist Day highlights what the public already feels. Pharmacists are frontline clinicians. Access and outcomes improve when pharmacists practice at the top of their licenses. Leveling up looks like provider status, sustainable reimbursement for services, and tighter integration into care teams. Keep the patient at the center, and let payment align with value.

• 4:26Speaker 00

  Vox, do you ever think that AI will replace a pharmacist?

• 4:31Speaker 01

  No, AI should not replace pharmacists. It can clear repetitive tasks and surface insight, but clinical judgment and trust, accountability, those stay human. The real win is pharmacist plus AI, taking the busy work off their plate so they can focus on patients. Augment, don't replace.

• 4:58Speaker 00

  The artificial intelligence subject is so important, and it's being talked about everywhere, but it just sometimes seems like a lot of noise rather than really drilling down into where it can be used best. Vox, what's your opinion of where AI is best placed within the pharmacy ecosystem?

• 5:20Speaker 01

  Best fit right now is the background lift. Documentation support, prior auth triage, inventory anomaly flags, summarizing charts, making sure refills and benefits don't get messed up. And in all cases, pharmacist in the loop. Upstream guidance beats last-minute alerts. I want calm co-pilot behavior, not alarm bells at the 11th hour.

• 5:52Speaker 00

  So, if we start doing some of this replacement of busy work through artificial intelligence, and the pharmacy technicians that used to do that work is no longer needed to do that work, where do we put our pharmacy technicians to maximize patient engagement?

• 6:12Speaker 01

  That's a really important question. The strongest play is to redeploy techs toward patient-facing support, like immunization logistics, intake, MedSync enrollment, benefits navigation. Basically, the tasks where a human touch keeps patients adherent and connected. If AI takes the paperwork, then techs can elevate into patient engagement with pharmacists focusing on clinical decisions. It's a team upgrade, not a headcount cut.

• 6:49Speaker 00

  Hey, Vox, you and I have done a lot of research on PBM reform. Is there any opportunity that stands out, either at the state level or at the national level, that we should really be drilling down in on?

• 7:04Speaker 01

  Here we go. Three places to dig in. First, the Federal Consolidated Appropriations Act of 2026. That tightens Medicare Part D PBM rules. Real transparency teeth are coming. Second, Iowa's NADAIC-plus-dispensing fee model gives us a live test on pharmacy cash flow. And third, ERISA preemption cases could end up defining how far states can push. For the PBM Reform Podcast, the story's shifting from can reform pass to does reform actually change reimbursements and patient access in practice?

• 7:47Speaker 00

  So, Vox, we welcomed Dr. Alex Adams onto the show, twerks, last week. He's just an amazing person. He's passionate, but he made a really good comment. He said, "It doesn't matter how many laws you pass. It's actually more important, in some ways, to do a lot of follow-up and drive those policies to really making access and patient care better." What are your thoughts around that?

• 8:14Speaker 01

  That brings true. Passing a law is the starting line, not the finish. The detail work, like rulemaking, enforcement, making sure contracts and systems actually change, that's where impact happens. If officials, pairs, and PBMs aren't held to the intent, it's just words on paper. To the job now is implementation muscle, measurement, public accountability, storytelling, showing what patients gain when it works.

• 8:50Speaker 00

  Vox, what have you learned with your work at the Pharmacy Podcast Network about pharmacists, technicians, our work that we do every day, the profession overall? What would you be, what would you say you're excited about with the future of pharmacy?

• 9:08Speaker 01

  What I hear everywhere is problem solving under pressure. Pharmacists and techs keep showing up, catching stuff that keeps people safe and still finding ways to innovate. That resilience is the through line. And what has me most excited is when policy, payment, and tech align with what pharmacists already do best. Medication optimization, chronic care, prevention. Give that room to breathe and this profession doesn't just survive, it leads.

• 9:45Speaker 00

  Vox, do you have any questions for me or any curiosity or something that you can poise or put out there to our listeners?

• 9:54Speaker 01

  Here's one for you. As you head to NCPA and line up this season's conversations, what single metric would convince a skeptic that PBM reform is working? Flavor closures, stabilized margins, faster time to therapy? Naming that North Star could focus policy and coverage.

• 10:19Speaker 00

  I think it's about communicating the value of what pharmacists can do by getting different things out of the way, especially the way three of the largest PBM reforms have crushed the spirit of pharmacist and pharmacy in general, especially at the chain level, and showing that when PBM reform is put into place and then, of course, put into action, we see happier workforces and we see more connection to the community, we see better healthcare delivery. I think it's just showing different states like Arkansas and Tennessee and hopefully

• 11:02Speaker 00

  Pennsylvania with some of their changes, that it means people are getting their care that they need, they're getting the medication management that they need. And I think this can be shown in white paper studies as well as the NCPA's digest report.

• 11:18Speaker 01

  That makes sense. Pairing those data points with real patient stories sounds especially powerful.

• 11:27Speaker 00

  I do think that the use of media is so important, and that is the individual stories that pharmacists can be telling on, on social media platforms and then the major associations telling their stories. However, they seem to build moats around the large organizations because they want to control messaging and it's frustrating for me as an independent publication that we can't tell more of what they're doing to make changes. The only way you can access that information is if you go to the specific organization.

• 12:05Speaker 00

  We're encouraging those big organizations like NCPA, APHA, ASCP, all of them to participate with independent publishers and get involved with influencers on, on social media. You know Vox, with the Pharmacy 50 Awards, we actually had over 10 pharmacist influencers show up on that list.

• 12:29Speaker 01

  That's notable. New voices can widen the lens and help the public see pharmacists where they already are.

• 12:40Speaker 00

  So what's the next steps? Just in your observance of the pharmacy industry, the projects that Pharmacy Podcast Network is working on, what are some of the things that we're working on now that you think could have an impact on patient access to medication and better pharmacy care?

• 13:00Speaker 01

  A few stand out to me. The Veterans Pharmacy Care Summit is a clear example of convening pharmacy veterans, mental health, and access in one room. PBM Reform Podcast keeps the spotlight on implementation and patient impact. Work with FDB and 100AI is all about the intelligence to reduce friction and help patients get to therapy faster. And the NASP coverage shines a light on specialty access gaps that most people never hear about. So connecting those dots and proving what actually improves access seems like the big through line.

• 13:41Speaker 00

  Yep, you definitely pay attention to the projects that are connecting us to different sectors of pharmacy. It's never, it's never a silver bullet. It's all these different sectors. It's compounding, independent community, long-term care pharmacy, the expansion of specialty care and rare disease. You've been part of this all and you've been collecting it with data and I'm amazed that you can access things, follow up with stuff, things that I will, I will always forget. I forget too much because sometimes I feel like I'm involved in too many things, but you've really helped to keep it all on schedule.

• 14:19Speaker 01

  Thanks, Todd. You provide the vision and the context. I just help hold the threads together.

• 14:27Speaker 00

  All right, let's, let's shift to this week in pharmacy news. I want you to pull up three things that have happened this week in pharmacy that you think pharmacists should know about.

• 14:40Speaker 01

  Okay, three stand out this week. First, CMS opened a big request for information on Part D pharmacy contracting. That's potentially huge for reimbursement and PBM practices. Second, FDA's approval of ONSWIC, a once-weekly basal insulin for adults with type 2 diabetes. And third, CDC's updated COVID vaccine guidance for the 2026-2027 season. Those three give you policy, medication innovation, and frontline practice relevance.

• 15:14Speaker 00

  Thanks for that, Vox. I really appreciate it. We are headed to the NCPA, which we're so excited about, the future of independent community pharmacy. We're going to all be meeting up in Kansas City. We're going to be collecting interviews with people that are really moving the needles and changing things for community pharmacy. We'll be bringing them back to the studio and Vox will be helping with show notes and with staging and it's going to be an exciting time.

• 15:46Speaker 01

  Looking forward to it and I'll be ready to help shape those interviews when you bring them back. Safe travels and let's capture the real stories that matter.

• 15:57Speaker 00

  Absolutely. We're also going to USC and there's an event in Los Angeles at USC School of Pharmacy where I'll be on a panel discussion, which I'm really excited about. And I haven't talked enough about it on social media, but I'll definitely bringing more attention to the outcome of that panel. And Dr. Kyle McCormick will be there. He's from Pittsburgh. He's put together Blueberry Pharmacy, which is a cash-only pharmacy model, which is so powerful. It creates so much freedom between pharmacists and their patients and I can't wait for the crowd to hear his story.

• 16:37Speaker 01

  That sounds like a really compelling story. Cash-based models are definitely sparking curiosity. I'd love to help highlight those takeaways when you're back.

• 16:49Speaker 00

  Absolutely. Do you have any other questions for me or posing ideas to the pharmacists and technicians listening to today's This Week in Pharmacy?

• 17:00Speaker 01

  One point prompt for listeners. As PBM reform and new care models evolve, what's the one thing you need to see change in your day-to-day to feel that this progress is real? And we'd love to hear examples.

• 17:17Speaker 00

  Exactly. Bring us those examples. Also, a shout out to pharmacists in different sectors of pharmacy. You have to get involved. I know you're tired. I know it's a long work week. I know that you come home and probably just want to veg out, watch TV, or exercise, or spend time with your family. And while that's important, it's also important that you reach out to your state legislatures, your state representatives, and start telling your stories of the value that you bring to public health. If you're an independent community pharmacy, schedule your 2027 meetings to have your state representative in your own district come in and tour your pharmacy and understand the value that you bring.

• 18:01Speaker 00

  Understand what long-term care pharmacy at home is going to do for those people who can't leave their home for pharmacy access. Your health system pharmacist, shout out to you, you need to also connect with your legislatures and let them know the challenges that you're facing as care providers, as clinicians, and tell your story as well as compounding. Compounding seems like it's always coming under fire. Make sure that you're engaging your politicians, make sure that you're telling your stories. And then there's so many other facets. Of course, we just got done with Inspire 2026 at the NASP in Washington DC and specialty pharmacy advocacy. Please work with us. We're here for you. This is not our platform.

• 18:46Speaker 00

  This is your platform. And myself, Brady, our producer, Tyler in creative and events, Andrea, who really manages it all and puts it all together, and of course Vox, we're here to serve you. We're here to serve the profession. What would you like to close with, Vox?

• 19:06Speaker 01

  Just gratitude. Thank you to the listeners for showing up every day. Keep sharing what's real, even when it's hard.

• 19:15Speaker 00

  All right. You heard it here, a conversation with our artificial intelligence officer, Vox. This has been wonderful to talk with you on twerks and we're going to have to have you back. We'll put you on with some other people and really get some conversations going.

• 19:32Speaker 01

  Looking forward to it and thanks to everyone listening.