Rob Dyrdek: ON Dropping Out of School and Becoming an Entrepreneur

You may know Rob as a former pro skateboarder and the host of MTV’s Ridiculousness, but this conversation is going to show you inside his mind. He’s an incredible strategist, such a planner, someone who is so meticulous - something you don’t see in his persona in his shows. You’re going to see a completely different side of the one and only Rob Dyrdek. See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Jay Shetty?

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• 0:44Jay Shetty?

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• 1:30Jay Shetty?

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• 2:16Jay Shetty?

  And when everything around you is changing, it helps to have a few things you can rely on. AG1 Next Gen is one of those easy habits to keep. It's the clinically backed, comprehensive daily health drink that supports your gut health, energy production, and foundational nutrition all in one scoop. AG1's ingredients are sourced from quality partners for absorption, potency, and nutrient density to deliver the foundational nutrition your body needs. And alongside a proper diet, AG1 Next Gen meets 94% of nutrient requirements and is clinically shown to enrich the gut microbiome. For a limited time, save 20% on your first subscription order of AG1 Next Gen or AG1

• 2:59Jay Shetty?

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• 3:10Speaker 01

  When you have the ability to do anything and you do everything, you stand for nothing, right? And it was that sort of route that was like, no, you've got to define what you want your legacy to be and then go build that.

• 3:31Jay Shetty?

  So you may know today's guest as a former pro skateboarder and the host of MTV's Ridiculousness. And this conversation is going to show you inside his mind. He's an incredible strategist, such a planner, someone who is so meticulous, something you don't see in the way you see his persona in his shows. So you're going to see a completely different side, a much more deeper session with the one and only Rob Dyrdek.

• 4:05Jay Shetty?

  Hey, everyone. Thank you so much for coming back to the show. Today's guest is a school dropout turned pro skateboarder, turned TV host, turned entrepreneur, whose incredible businesses span everything from food to shoes to real estate and entertainment. You'll know him as the host of MTV's Ridiculousness and also the founder of Dyrdek Machine. I'm so excited to introduce you to Rob Dyrdek. Rob, thank you so much for coming on to the show.

• 4:37Speaker 01

  Thank you, thank you. I mean, when we run through it in that order, you know what I mean? It's like. I just, he dropped out. Professional skateboard TV. Like it always, when I'm always reminded of the path through sort of those big buckets, it's always so funny to me to think of like where I've arrived, you know?

• 4:56Jay Shetty?

  Yeah, you've reinvented and recreated yourself so many times in a positive sense.

• 5:01Speaker 01

  Yeah, or just relentlessly evolved, right? It's almost like you, you constantly evolve at such a pace. I'd even say, even when I look at interviews, if I do an interview every six to eight months, like I just, you know, I think back to our buddy Lewis Howes, School of Greatness that I did to really kind of set off doing podcast interviews. And I think about how much I grew in the two years in between that is so remarkable. So I'm always using these type of interviews as these sort of markers of the elevation that I'm doing every six to eight months.

• 5:38Jay Shetty?

  I love that, man. That's such a beautiful way of looking at podcasts. Good self-reflection.

• 5:42Speaker 01

  Cause it's also the only place you can have like a real conversation, you know?

• 5:45Jay Shetty?

  Yeah.

• 5:45Speaker 01

  That's, that's a little bit deeper rather than when I do a TV interview or something to promote one of the shows. It's like, tell us about the funniest video you got on there. Oh, wow. It's a guy that slides underneath a semi truck and gets ran over, but pops up and says, oh my God, I didn't die. You know, it's like something like that.

• 6:03Jay Shetty?

  Yeah, absolutely. Well, that was the whole purpose of this podcast. My whole goal was how can I let incredible people like you have open conversations, allow you to share from a different side of yourself that you don't always get to share? Give people a moment, a space to bring themselves from a more belief point of view, philosophies, views, ideas, things that drive you, motivate you. But I remember the first time we met, which funnily enough, we were both saying is the only time we've met.

• 6:31Speaker 01

  Yeah.

• 6:31Jay Shetty?

  Even though I feel like I've been watching you as well. I consume your content all the time, which is, which is awesome. But the first time we met, we were together because of pig out chips and pig out bacon. And I found out that you're not vegan, but you love pigs, which I thought was pretty cool. I love that. But yeah, explain to me how you got involved in Pick Out Chips. Let's start there.

• 6:50Speaker 01

  You know, I think it was really sort of my evolved sort of way of creating and investing in businesses. I think one of the big things that I really look at is that sort of do or die or, as I describe it, entrepreneur, founder, right? And that was Bill Glazer and like what he really had is a very unique skill set. And then when I run through my principles, when I look at opportunity, it's do or die, founder, leadership team. It's white space, clear path to liquidity and unfair advantages, right? Is sort of what I try to run through the filter. And the thing about the product itself, we already know that sort of the vegan market and plant-based products are really sort of evolving.

• 7:35Speaker 01

  But it was like when I tasted it for the first time, I was like, oh, my God, this is like a revolution. This is bigger than, like, this is bigger than just like, you know, and it was called Fresh Soul at the time. And I was like, man, this is like an entire category. This is like meat chips. You know what I mean? Like, this is something so much more unique and it's entirely owned vertical, right? And as I decided to invest with them, we went through sort of this unusual process, right? Like where for me, everything is validated through a financial model, right? And he had created one of the most beautiful tactical models on how he would grow the business, door for door, skew for skew,

• 8:16Speaker 01

  margin for margin, like just the beauty of who you want to be in business with, right? And it's very rare that you have a creative mind, an operational mind and a financial mind that's running a business. But was missing was it was called Fresh Soul, right? And I'm like, man, it's like, I'm like, you have this super unique product. And this entire space is like Hampton Creek beyond meat. Like, it's all this soft, like, like, that's what you expect. There's an opportunity to be louder and more aggressive in this space. And, you know, I was, you know, texting him and hitting him with like, "Vegulante", and like, trying to think of like, all these different sort of names or ideas and.

• 9:01Speaker 01

  He called me, he said, I think I got an idea, man. What do you think about Pig Out? And I was like, oh, whoa, whoa. That's aggressive. That's a little too aggressive, I think, you know? And as I really started thinking about it, and then as he was like, you know, like no pig, and it's all bacon products, I'm like, oh, God, it's sticky, man. It's sticky. And, and then, you know, because what we were struggling with is like, are you like an honest co, are you a craft? Like, do you have multiple verticals of products? Like, and the beauty of it is it landed on this sort of idea of Pig Out and then Outstanding Foods, because taste will always be at the top of the pyramid, right?

• 9:43Speaker 01

  And that creative process together and that sort of evolution of ideation to go along with how smart he was and how clear he understood the business and the authenticity of Chef Dave and the creation of the product and both 25-year vegans, despite not being a vegan. I was like, man, this is, this is just an absolute home run, you know? And, and, and I came on in a very significant level, right? So that we would really become true partners, almost co-founders, if you will, in this completely evolved version of the business. And, you know, I, I think even a testimony to even Bill is finding someone like you, right? Of just like, hey, like, you, you create this deeply viral content of like, he's just

• 10:28Speaker 01

  constantly evolving and getting in front of so many different layers of people from manufacturing to financial support to, to creative support, to different ways to continue to evolve and push the brand pre-revenue to such a high level. Absolutely. So it's the shining star. If I have 20 different portfolio companies right now that I've all, 17 of which I built over the last two years, it's the shining star of what the archetype is, especially when you layered against the principles, right? And the unfair advantage is distribution relationships, ton of influencer investors, like.

• 11:10Speaker 01

  Great, clear path to acquisition, long term or going public, based off of sort of the growth of the market. It really not only meets my four core principles, but at the top of the pyramid, he is who I hope to be in business with in every single venture that I do going forward.

• 11:29Jay Shetty?

  That's beautiful, man. I love Bill. Bill, big shout out to you. We love you.

• 11:33Speaker 01

  Bill, you've heard it before, but now you've got it on Jay's podcast.

• 11:36Jay Shetty?

  Yeah, exactly. And I love Pigout Chips too, man. It's a great product for sure. And I love the name. I didn't know that story.

• 11:45Jay Shetty?

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• 12:28Jay Shetty?

  That's indeed.com/podcast. Terms and conditions apply. Need to hire? This is a job for Indeed sponsored jobs. This episode is brought to you by Wayfair. Home should be a place that feels like a sanctuary, a space that truly reflects who you are. But it can be challenging to balance style, budget and endless options. I was looking to create a dedicated calm space for my morning meditation and reading, but I was struggling to find pieces that felt grounding but could also stand up to daily use. I went on Wayfair and found a beautiful, solid wood accent chair and a bookshelf. Now that corner is my favorite place to anchor my day. The quality is incredible. It's built to last and it completely shifted the energy of the room. Plus, you can shop with Wayfair Verified,

• 13:13Jay Shetty?

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• 13:58Jay Shetty?

  Talk to a State Farm agent today to learn how you can choose to bundle and save with a personal price plan. Like a good neighbor, State Farm is there. Prices are based on rating plans that vary by state. Coverage options are selected by the customer. Availability, amount of discounts and savings and eligibility vary by state.

• 14:18Speaker 01

  And I think even like I texted him like the pig face and the out symbol.

• 14:23Jay Shetty?

  Yeah.

• 14:23Speaker 01

  Which led to like, man, we should make, when we were branding it, it was like, no, like we should like underline the out, put the line to the out. And we need to make our Tony the Tiger, like make like a streetwear sort of like cause like pig character. Which even led to creating even the actual pig character. And, and, and one of the early things that I loved was it was this joke that Bill had of the pig character being like, finally bacon, I can eat, right? And I just thought, ah, that's pigs love mushrooms and this is, I just love this. It's super edgy people. It'll be super controversial.

• 15:07Speaker 01

  And, you know, we rode on it, rode on it, right? Says it on the package, a little pig, has a little bubble, says finally bacon, I can eat. And we took it so far that we posted a video of a pig eating it. And I posted it, this is great, and people just annihilated me. And like, I was like, man, like, I, I fundamentally, like, was so wrapped up in how funny and great the idea was. It was like, would you eat human baked tasting chips? Right? Like, it just, and it was like a last second change where it affected me enough where I didn't really tell him.

• 15:49Speaker 01

  We talked about it a little bit, but weeks went by and then right as we were about to go into production, I just had a panic call. I said, look, we gotta take it off the bag. We gotta take it off the bag. Like, I, I just, it's, it's gonna be permanent. Now it's gonna be on every single shelf. It's one thing to, to like, delete a social media post, but if it's like, finally bacon, I can eat on a bag. It, it could be a lot more problematic than it is, uh, good for us and changed it at the last second. And I know we weren't going business, but I thought I was gonna share another insight for you.

• 16:24Jay Shetty?

  Do it. I love it. And I'm not against the business. I, I wanna, I wanna talk about business from you because I see, the way you talk about business is philosophical.

• 16:31Speaker 01

  Yeah, yeah.

• 16:32Jay Shetty?

  Like, the way you see business is philosophical.

• 16:34Speaker 01

  Because it's like, an absolute deep life passion and life mastery. So you love it so much, and as someone that just engages with people's passions, irregardless of whatever it is, I think it's contagious for anybody that's from that sort of mindset.

• 16:50Jay Shetty?

  Absolutely, man.

• 16:51Speaker 01

  And it is. It's like, even for me, it's the, it's the creation of it is what I love so much, you know? And even to the point where I just no longer even invest in people's ideas. Like, if I can't help shape it, if I can't push you and then you hit me with pig out, it's like, ah. If I can't go through that crazy process and then, you know, then it's like, here's the, the, the bag color. Like, well, here's the bag. It's like, what? Like, every time, the greatest thrill in the world is a conversation about an idea to where it's finally in market and sold to someone, right? And the entire process of that, right? And I don't like to operate businesses, right? I don't like to run them.

• 17:35Speaker 01

  I like to be in the creation side and built my system to make sure that I live in that stage, that's the birthing stage and the shaping. And then I create systems to ensure that it goes on and finds success. Because it's only fun when it works. Right? Because it's a you're so excited in that early stage and you get it to market and you can't find the consumer. Nobody wants it like now you're trying to mess with pricing strategy. Was our messaging wrong like? Like that, that they call it the valley of death in business. And I like to refer to myself as a Sherpa through the valley of death. It's so fun till you get to market and then now you have to fight for your life

• 18:18Speaker 01

  to become a real business, right? And it it's also thrilling from afar. That's why I love to help create, finance and then advise. Because being in the trenches takes a lot of like heart, blood, sweat and tears to actually make something come alive and really work. And and so I love advising that to twenty uh different people. And then if you can imagine, you have all this incredible experience that you can help share and all these different unique things that can support each of them that you learn from other ones and and which allows you to be an even better Sherpa, if you will, in those more critical times of what it takes to find growth, you know?

• 19:03Jay Shetty?

  And Rob dropped out of school at sixteen.

• 19:07Jay Shetty?

  That is crazy, man. Like when you dropped out, like now, when I hear you speak, it's like you go on MBA like, you know, it's your understanding of business is even deeper than that because it's practical, it's tested, it's experimented. But when you dropped out at sixteen.

• 19:21Speaker 01

  Yeah.

• 19:22Jay Shetty?

  See, now it's become somewhat of a trend to talk about dropping out, being an entrepreneur. Not having to go to college. When you did it, it wasn't cool. Like it wasn't the in thing to do, I'm sure.

• 19:31Speaker 01

  Yeah.

• 19:32Jay Shetty?

  Were you scared?

• 19:33Speaker 01

  I look, I I'm.

• 19:34Jay Shetty?

  Were you excited?

• 19:35Speaker 01

  It was different circumstances because I was gifted with deep belief.

• 19:42Speaker 01

  Right, so it wasn't like, it was going to school was just problematic for my path. Right, so I didn't look at it like, am I taking some sort of risk? I was also raised by entrepreneurs. Like, everyone around me started companies, every single person. It's why I quit school at sixteen and started my first company. Built it soup to nuts, conceptualized the entire concept, put together the entire uh, product line, the entire team. It was a skateboard truck team and built the, hand drew the logo. I was reading this book, The Orion Prophecies, uh, and, and created the Orion Trucks. You know, this part of the skateboard and launched that at eighteen.

• 20:26Speaker 01

  Right, so that was the, the beginning of the process. So I never looked at it as, am I taking a leap of faith and taking some big risk? I looked at it as, I grew up with entrepreneurs, everyone around me started companies. I'm gonna quit school and start a company. Didn't even like, uh, occur to me any other way. And, and I also, uh, was offered to become a professional skateboarder at the time, despite the fact that you didn't make any money doing it. But it was still like, after my, after six months, they guaranteed me one thousand dollars a month if I moved to California. And I was like, okay, I'm moving, let's go. Right, like to me, it's like, cause I would get two hundred dollar check, a three hundred

• 21:10Speaker 01

  dollar check, six hundred, I'd only get paid off board sales. And you know, and that, that year in December, before I moved to California, I sold one board and got a two dollar check, right? So you getting guaranteed one thousand dollars was just like, you might as well have hit the lottery, uh, back then, you know, so. It's life changing. And, and again, blessed is belief.

• 21:34Speaker 01

  Just blessed with a self-belief and very little doubt and everything you set up, chased, you achieved, which then built the foundation even further, which has always been, you know, something that is the gift that I know is the greatest gift that I actually have, because it really is like being an athlete or any other sort of mastery or experiencing your development, it's the most powerful because it's the core of everything that you ultimately choose to do in your life, you know. And that to me is what I'm most thankful for from that era. Unfortunately, you jumped off, did a bunch of things and they worked and all it does is reinforce

• 22:19Speaker 01

  that, right? Like, very few times have I been faced with like a deep failure that wasn't a deeply clear lesson that was a part of growth, right? There's no missing elements inside and none devastating enough that made me question my abilities or whether or not I would eventually find the success that I sought inside, you know.

• 22:47Jay Shetty?

  That's a huge blessing, man. How does everyone get that blessing? Can they?

• 22:51Speaker 01

  I would say in self-reflection, it's a very unusual point of view to have introspect about growth, right? And how can I share and how can you learn from someone who has the hardest thing to actually evolve within yourself, that most people have to create it over time rather than refine it over time? And it kind of puts me in this place of where a lot of times when I do, you know, podcasts or conversations or interviews for events or whatnot, I always feel somewhat unrelatable

• 23:34Speaker 01

  because of that sort of core nature is already a great advantage in chasing dreams in the first place, you know? And I can't tell you through experience how to build it. I can just tell you what I've done with it to optimize it.

• 23:53Jay Shetty?

  Yeah.

• 23:53Speaker 01

  You know what I mean?

• 23:53Jay Shetty?

  Yeah, yeah, yeah.

• 23:54Speaker 01

  Which is much different.

• 23:55Jay Shetty?

  Thank you for the honesty, man. It's good to hear that honesty. It's good to hear that.

• 23:59Speaker 01

  It's a weird like.

• 24:00Jay Shetty?

  I get it.

• 24:00Speaker 01

  I almost feel guilty at times.

• 24:02Jay Shetty?

  Yeah, I can see it.

• 24:03Speaker 01

  You're so happy. I'm like, look, man, I'm so lucky.

• 24:06Jay Shetty?

  Yeah, yeah, yeah.

• 24:07Speaker 01

  I get to now try to be this like extraordinary version of myself. Because I'm not trying to like rebuild then build, right? Like it's a, it's, it's a, you know, I'm a little sheepish about it, but it's.

• 24:22Jay Shetty?

  Own it, man.

• 24:23Speaker 01

  It's the truth.

• 24:24Jay Shetty?

  Own it, own it. It's awesome. I love it. I love it. I can, I, in my teens, I felt I uncovered the ability to follow my intuition very closely.

• 24:31Speaker 01

  Yeah.

• 24:32Jay Shetty?

  So when I, probably around the same time that you're speaking about, when I was 16, I felt like I really started listening to my inner voice. And now my inner voice is so loud.

• 24:41Speaker 01

  Yeah.

• 24:41Jay Shetty?

  That I don't know what else to follow.

• 24:43Speaker 01

  Yeah.

• 24:43Jay Shetty?

  And so all the decisions I've made, whether there've been big risks externally or big risks, how other people see them, for me, it's been easy. Because that voice has just been so loud.

• 24:54Speaker 01

  Yeah.

• 24:55Jay Shetty?

  And the, the other voice, which is trying to block me or stop me or fearful, I can barely hear it. And it's only got louder and louder and louder.

• 25:02Speaker 01

  Yeah.

• 25:03Jay Shetty?

  And you're right, it's an unfair advantage.

• 25:04Speaker 01

  And look, and I would argue, I, I walk that same side too. Right? Where, where the intuition consistency, right? Where you, uh, your gut tells you a certain way, you're patient, then it happens. There's another massive, massive cornerstone to this level that I've reached. Because now you believe so much in your ability to manage what's happening inside the universe that you don't control. But having clarity on, on what you want the outcome to be. And then being patient as you're kicked around each thing that gets you there.

• 25:46Speaker 01

  Which is also another massive skill set that's hard to teach. That like you're saying, when you're gifted with it is a great advantage on pursuing dreams, but also pursuing happiness, right? And, and being able to navigate. Through the unknown with just feeling is incredibly difficult as well.

• 26:09Jay Shetty?

  But I like what you said, you grounded it in self-reflection and self-observation is a great place to start.

• 26:16Speaker 01

  Yeah.

• 26:16Jay Shetty?

  Like, that's a great place to start, just building that.

• 26:19Speaker 01

  Yeah, it's a part of it, right? Because at the end of the day, you're just mastering yourself.

• 26:23Jay Shetty?

  Yes.

• 26:23Speaker 01

  You know, and you're just trying to master yourself, your world, everything that actually means the most to you and what you need for energy and what takes energy from you. It's just different for everybody, right? And people that listen to podcasts or into personal development or growth, you're really just trying to take little nuggets that you can apply to mastering yourself and your own world that ultimately leads to fulfillment, purpose, and happiness.

• 26:51Jay Shetty?

  Yeah, absolutely. Tell us about some of your core principles and cornerstones. And more importantly, how did you create those? And where did they evolve?

• 27:00Speaker 01

  Yeah, and look, to me, it's being tuned in with energy, right? And it's very much more to do with feeling light, right? There's just that, when your existence is really based around, you get up every day and you're just like, a fire's lit based off of all you get to do, right? And there's no aspect of your existence that pulls against you, but all of it, I would even argue, rather than pushes you, just lightens you, right? And I think for me, it was the discovery of that in my late 30s and the pursuit of getting as light as possible

• 27:43Speaker 01

  and really going deep into having a greater understanding of what are the things that are missing from really getting you to this deeper place of lightness, if you will, to where everything around you is energy. And I went through a process, right? Of, I found that it became incredibly binary, right? It was really, you looked at something in a negative way or a positive way. So I would just track all aspects of my life every single day, zero to 10, how I felt about my life, health, and work. And by doing it every day, like, you just end up...

• 28:24Speaker 01

  Just having a data point, that point, you just begin to see all the things that are so clear that are taking away from you. And then I just began to clear all of them. And it probably took three years to really do. And I don't compromise them, right? I recently spent some time with the great Clinton Sparks, who has this incredible concept of defending happy, right? Where he's like, man, I've just never heard anybody who's so committed defending happy the way you are. And I never really like, quite looked at it like that. But that's actually the clear perspective and sort of what I've evolved

• 29:03Speaker 01

  into where designing a life in such a way that everything that you do and every decision you make is either leading towards your legacy, your lifestyle, or your happiness, and then making sure that you don't ever do anything other than what supports that, right? And as you described it, you're defending happiness. And it's like, man, that's what really is what I'm doing, right? And that's life systems and the people that I allow into my life, how and what I do every single day, the type of businesses that I do, the type of people that I'm in business with, how I live in those businesses, the structure I need with those businesses, how I look at my finances, how I look at money, how I

• 29:47Speaker 01

  look at where I want to live, how many kids I want to have, my relationship with my wife, like every single aspect of all of it into one holistic system that ultimately is built to just be happy.

• 30:04Jay Shetty?

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• 30:17Jay Shetty?

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• 30:37Speaker 02

  Now, more than ever, we need someone on our side. But Rob Whitman? Whitman's votes drove up costs, cut Medicaid, and risked 350,000 Virginians' health care to pay for tax breaks for himself and his donors. He's not on our side. Shannon Taylor will fight corruption, cut taxes, and bring down costs. This November, vote for Shannon Taylor. She's for us. Paid for by HMP, the House Majority PAC dot com. Not authorized by any candidate or candidate's committee.

• 31:06Speaker 03

  Mr. President, my company informed me of the explosion on our rig on October 2nd. Causing massive water displacement and triggering a tsunami. They all heap the blame on me. Tom Cruise is.

• 31:17Speaker 04

  Digger got us into this mess, and Digger's gonna dig us up. From the director of Birdman and the Revenant.

• 31:23Speaker 05

  What would happen if I stopped drilling? You stop, you freeze in there, that's what.

• 31:27Speaker 04

  With great power comes great deniability.

• 31:30Speaker 05

  I'm not the first, Danny.

• 31:32Speaker 04

  Digger. See the trailer online. Only in theaters October 2nd. Rated R. Under 17. Not a minute without parent.

• 31:37Jay Shetty?

  And defend happiness. I love you said that. So it's a beautiful principle. And I actually, it's parallel to what I, when I studied again, when I was mentioning the Vedic philosophy earlier. There's a beautiful statement that says that when you protect your Dharma, your Dharma is like your duty, what you were born to do, your calling, your passion, purpose, et cetera. When you protect your Dharma, your Dharma protects you.

• 32:00Speaker 01

  Yeah.

• 32:00Jay Shetty?

  And so when you're talking about defending happiness, it's like protecting and defending. And when you protect your intentions, when you define them, when you defend them, as you said.

• 32:09Speaker 01

  Yeah. And I would say in the hardest part, especially hearing it, and it's because like at the end of the day, these deep principles of happiness are tried and true.

• 32:23Speaker 01

  How you design them for yourself is the difficult part, right? Because like your, your wants and needs are so complex that it's not a one size fits all to, to design it and then defend it, right? And, and I think for me, I refer to it as lifestyle and legacy. Like what life, what, how do you wanna live? Like I like fancy things. Like I, I wanna live in a giant, beautiful house that I hit a button and all the doors go away on with giant land. And like, you know, I want crazy cars and explore the world the smoothest and easiest way, right? Like I love the conveniences and my legacy.

• 33:07Speaker 01

  I want to be all of the ideas that I sat in room with entrepreneurs and created and shape and build. And, and, and 20 years from now, the hundred plus businesses that, that I helped develop and, and define. And, and then the life that I led doing it, right? Of showing that like, man, you can actually be incredibly successful, work incredibly hard and be super balanced and super happy, right? And it's only comes from when you've mastered yourself, designed a life plan that has scale so that it can evolve with you. And it's, it's built within sort of these core ideas

• 33:50Speaker 01

  that can evolve and grow with you over time, you know, is super hard to do.

• 33:56Jay Shetty?

  Yeah, yeah, yeah, for sure. You're making it sound easy. I'm listening to you and it sounds like music. But I know everyone else listening is going, yeah, you do that.

• 34:06Speaker 01

  Yeah, you're like, you're like, you're like, of course I gotta do that. I gotta do that, get a plan. Then you go to like build the plan. It's like, oh, I wanna buy a house. Okay, I wanna buy where, you know, it's like, it gets incredibly difficult at those layers. Then watching it come alive, once you've designed, now you're living it, it becomes this remarkably thrilling thing to where like now you're optimizing these already deeply optimized plans even further, right? Which makes it really begin to feel like you are controlling reality. Because you keep specifically laying out how you're going to do stuff and you keep doing it over and over.

• 34:47Speaker 01

  Which really then begins to feel like you have control of the uncontrollable. You know what I mean? Is the beauty of it.

• 34:55Jay Shetty?

  But I love how you embrace the paradox, right? Because in one side, you're like hosting ridiculousness, you're like all these silly videos, they're funny, they're meaningless in one sense, you know, but they're fun, they're fun, they're entertaining. And then on the other end, we're sitting here talking about meaningful depth and intention and clarity, like you literally, you embody the paradox.

• 35:16Speaker 01

  Right, but keep in mind, it's part of the transition. You know what I mean? Where it's like, I would never do ridiculousness today. Right? Like it was, I looked at it as this business opportunity when I created it. Read an article with Vinnie DeBona, did 500 million in global syndication with America's Funniest Home Videos. I was like, man, it's so slow. If I made like a cool, fast-paced one, I could put it into segment. Like had a vision for, for what it could be, but could have never predicted it to this level, right? Now, it's this unique art form, right? Because I put together these episodes, then I just basically freestyle comedy

• 35:59Speaker 01

  for 45 minutes straight that gets touched, cut down into a, a television show. But it was also sort of the world of like, I got cartoons on Nickelodeons, I own professional skateboarding leagues. I got Fantasy Factory where I'm getting attacked by sharks and flipping cars. And I own racehorses and, you know, I got all this different stuff. I have all these different businesses. I got ridiculousness, like, you know, it became this sort of, the, the way that I always describe it is, When you have the ability to do anything and you do everything, you stand for nothing, right?

• 36:40Speaker 01

  And it was that sort of route that was like, no, you've got to define what you want your legacy to be and then go build that. Now, the difference is, is I'm afforded a transition of having deep notoriety for being a clip show host. And it's like, it's not the, it's powerful in the sense that it's like, man, you, another thing you just created out of nowhere, like name and idea and went and found the resources and did it like, you know, from, you know, writing a skit for a skateboard video that turned into Robin Big, the television show

• 37:25Speaker 01

  that turned into like, I know how to write show, I'm gonna write a show that, that allows me to showcase my businesses and myself. And then it was like, man, I don't wanna be shooting this route. I'm gonna write a show that I can shoot in a studio, you know, where it would take me six months to shoot 10 episodes of Fantasy Factory and I could shoot 10 episodes in three days of ridiculousness, right? It's like even sort of the evolution and, and all of it and the fact that you were this pro skateboarder and all these sort of different things, it's, it's a remarkable history to go along with the foundation

• 38:01Speaker 01

  that built you, but the, the drive and the desire and the passion is to be known for something completely different and it, you look back on it and say, oh yeah, Andy, I used to love his shows, type of thing. You know what I mean? Is, is, and right now we're in the transition and I would almost argue the transition is probably about, you know, five, six years long and it started with sort of the evolved thinking that led to even doing Lewis's podcast, the first time I've done any press in years of, had any conversations about it. And if I've only done podcasts, basically, over these last couple of years,

• 38:42Speaker 01

  there's, there again, those cornerstones of, of the transition that will eventually get there. But look.

• 38:50Speaker 01

  It's also a lot of fun to do. Yeah, I mean, it's still like always amazing funny guests, you know, from Kevin Hart to to Mike Tyson to so many different interesting individuals. And then you just get on stage and, and, you know, you, you feel like, you know, you're like a rapper or something, well, you're like controlling the flow and moving it. You know what I mean? Like, it's a, it's a really remarkable thing to have learned to master. That ultimately was something you created that ends up being a massive business because you've built everything as a business that also supports even your evolved business

• 39:32Speaker 01

  mind and will be another great business story as it's related to my production company that produces all the shows and the value that it's created for me.

• 39:40Jay Shetty?

  Hmm, absolutely. And it's, it's fascinating hearing it from me because I love how much emphasis you place on the transition and evolution.

• 39:49Speaker 01

  Yeah.

• 39:49Jay Shetty?

  Because often people, we're, we're either focused on the end or the beginning.

• 39:53Speaker 01

  Yeah.

• 39:53Jay Shetty?

  But the transition and the evolution is like the in-between piece, which is often forgotten or we don't want to be in.

• 39:59Speaker 01

  Yeah.

• 39:59Jay Shetty?

  Because it's harder. It's harder to be in the transition.

• 40:02Speaker 01

  Yeah, no, it's easy to be in the transition. It's hard to have a conversation about the transition.

• 40:08Jay Shetty?

  Right.

• 40:09Speaker 01

  You know what I mean? Like, you know, where it's like, you know, you, it's one of those things where you know what you're doing, right? You, you know how much you're evolving and what you're actually creating and what it's going to be. It's as clear as day, but the public still sees you so much differently.

• 40:26Jay Shetty?

  Yeah.

• 40:26Speaker 01

  Right? And really, why I really don't do anything but a long-form conversation with individuals that are interested in, in the depth and willing to, to engage and want to understand it, uh, more, because then it's, it's laying the foundation of like articulating where it's headed the right way.

• 40:47Jay Shetty?

  Yeah.

• 40:47Speaker 01

  You know what I mean?

• 40:48Jay Shetty?

  Yeah, yeah, yeah.

• 40:48Speaker 01

  Uh, cause it's not, it, it's the, which avoids doing like traditional press. You know what I mean? And for me, that's really. When probably two years from now, then I'll start turning the content towards all uh business creation content and and eventually like showcasing my true way of thinking in real time with every single one of these ideas and entrepreneurs that I'm creating with. So then it's like A creates the gravity of other great entrepreneurs and minds that are like, I wanna build a business with him, right? Cause I look at it as art and science, right? I don't, I put my en- entire system for the world to see on how I build because

• 41:33Speaker 01

  I'm still an architect, right? It's still me shaping and and looking at the data and using my system to like think like who the target audience is and how can the product line scale and what's the real messaging and what does it stand for? Where's the real opportunity? Who like it's all of that is the art side. Hmm. Um, and uh it will eventually be what the loudest version of my voice is once the uh this side of it is done, but it'll still be done in that same sensibility that was a pro skateboarder that wrote a skit that led to a television show that led to five television shows. And you know, hundreds of of episodes and you know,

• 42:16Speaker 01

  ten plus year run on on MTV, you know? That same sensibility will now be much more evolved and and the principles and the sound will be more about living an extraordinary life and all the things that I've created were with purpose that all ultimately just level back to happiness. Yeah. Uh as opposed to seeking to achieve.

• 42:46Speaker 01

  Any material or financial record mark, but I still judge myself by that because it's still the ultimate scorecard as it relates to building a business.

• 42:58Jay Shetty?

  Hmm, hmm. If you're listening closely, guys, Rob keeps saying the words clear and clarity, clear and clarity, like even repeating them over and over again, whichever question we've been into. You're obsessed with clarity.

• 43:11Speaker 01

  Yeah.

• 43:11Jay Shetty?

  But most people struggle with clarity because we live in an unclear world.

• 43:15Speaker 01

  Yeah.

• 43:15Jay Shetty?

  An uncertain world. How are you so fixated on finding it? And how are you finding it?

• 43:20Speaker 01

  I, you know, I, I'm, again, I think it's the most difficult thing to do. And, you know, I go back to that.

• 43:26Jay Shetty?

  Another good lesson, yeah.

• 43:28Speaker 01

  You know what I mean? You go back to that design. But I put an anchor in the ground of like, like, I'm not stopping till it all makes sense and it all connects. And, and the question, it was, stop looking at everything separately, right? Stop looking at how you want like your relationships to be, how you want business to be, how you want your free time. Stop looking at any of it separately. And what, what type of life do you want? Now start looking at all the things that are making that life problematic. And now start learning all the things that you need to learn in order to achieve that. And then over time, it refines into this.

• 44:13Speaker 01

  It just keeps getting more granular and more granular. It starts as a, a messy solar system, starts as a messy galaxy and turns into a star, into a solar system, down into a molecule, down into an atom type of thing. You know what I mean? It's like all the way down to string theory, right? It's like you just keep getting more clarity in all of those defined aspects. But the hardest part is defining those buckets first and going through the first couple of layers that get you to that point to do it. And I don't know, right? It's how I think, right? So it's how my mind thinks of everything of like, like big picture, break it down to here.

• 44:56Speaker 01

  And then as you're breaking it down, you, you break it down even further every step of the way. And, and you're learning more and evolving. The path never changes, but the strategies and how you actually get there continue to evolve. And I don't know if, again, that's even fully teachable, right? It's, it's principle based, but there is the art of it is the ability to see into those layers as they're happening, pause and rebuild when you see a new layer to add to it, right? And that is a creative, strategic, right? Brain, left brain sort of thing, right? And, and when I talk about it, it, some people connect with it. Some people are like, man, he's just talking gibberish, right?

• 45:41Speaker 01

  Because it's so hard to like, fully understand what it is. And I, I reflect on like, my wife's friend went and saw me like, do an interview at this event. And she was like, I mean, I just don't think anybody understood what you were saying, right? And it was like, and it was like, man, it's like, man, she's like, and like,

• 45:59Jay Shetty?

  Best feedback.

• 46:00Speaker 01

  You know, and it's, it's, it's because it's an evolved way of thinking for an evolved person, right? So it's, it's like even a couple of steps removed from just like, you're 23 years old and you're trying to like, figure out like, what it's going to take for you to find motivation. Well, how am I going to find my passion? These big like, these big anchors that without, you're like, literally you have no sail, no rudder. You're just a no man's land without those, right? And, and my way of thinking and talking just is never going to support helping somebody find motivation or passion, right?

• 46:41Speaker 01

  Like it, it's only for those that have, that have that internal fire that will never stop like evolving and, and, and growing and, and then ultimately. These are the tactics that I've put in place to try to keep evolving that to an even higher level.

• 46:57Jay Shetty?

  Yeah, the reason why I'm loving this conversation is because so many people today are fixated on, and for good reason, not in a bad way, fixated on demystifying everything. And as I'm like, you know, we're always trying to break things down. We're always trying to come up with three steps to this and seven steps to this. And that's useful. Like, anyone who's listening, I come up with content like that to help you find your passion and purpose. I get the need for it. But what I also love about this is that you're remystifying it. Right? Like, the whole word's sort of demystify it, and Rob's sort of remystify it. Because there is a beauty in mysticism. There is a beauty in exploration. There is a beauty in intellectual curiosity and not having everything laid out in diagrams.

• 47:41Jay Shetty?

  Like, as much as you love data, which you do, like you said at the right at the beginning, you said, Bill put forward a business plan with clarity and broke it down. Like, you love that.

• 47:49Speaker 01

  Love data.

• 47:49Jay Shetty?

  But at the same time, you also like experiencing the process of figuring things out.

• 47:55Speaker 01

  Yeah.

• 47:56Jay Shetty?

  And not having everything as tactical.

• 47:58Speaker 01

  Yeah. And look, and I'm, I also look at my path, also, it, I didn't, this didn't happen to my late 30s. You know what I mean? You're talking about someone that had great success and done all these different things and, and, and still couldn't, even though you were always about growth and always tried unique things to, to kind of help evolve your mindset and always get better. You know, and fundamentally, I always made this commitment to myself that I'd always be better the, each following year more than the previous year, right? It still wasn't till there was this deep commitment to mastering life, right?

• 48:40Speaker 01

  And it's, it's the one thing that needn't be mystified because it's a, it's really what you're hunting and the...

• 48:51Speaker 01

  Incredible joy of it is I think it's going to be in a place that then I get to live out the next half of my life in this like life mastery of just complete bliss. Because it took me five to 10 years of fully committing to living the the life that I want to actually go and and do it, right? And I think it has a lot to do with my age too, you know, of of getting older and and and not just wanting success, but wanting clarity and and seeking uh seeking it on my own terms, right? Of not letting somebody say, hey, this is how you should look at life. Really like what type of life do you want?

• 49:36Speaker 01

  And wow, let's start building it, right? And and I think anybody can do that at any time. It's just based off of circumstances, right? It's like I'd already reached in a certain level of success that allowed me to do that, right? To without the the the pain and stress of of of financial burdens or some sort of complexities of the relationships and people in my life, someone being sick or something. You know, there's all these different factors that could affect the ability to ever get there that I was also fortunate enough to never ever come across, right? Which I always equated it to when I was younger to having an old soul and great guardian angels. Right?

• 50:20Speaker 01

  And I'd just be like, man, I just like, like, something is looking over me that keeps allowing me to like not catch a a an L here because I'm putting myself in some bad positions, you know? And and I, as I've evolved, I simplified it back then. And now I just I I look at it as it's more like you actually just have this ability to manage the world and your universe and your intuition to guide you the the way, like you said. And as you've gotten older. Now you've learned to like ma- use it uh rather than before it just sort of helped you. Now you can use it as like a tool type.

• 51:02Jay Shetty?

  Yeah, yeah, that that unconscious ability becomes conscious.

• 51:05Speaker 01

  Right.

• 51:06Jay Shetty?

  You're able to say, okay, before I could sense stuff, but now I'm gonna actively put in the practice and action.

• 51:12Speaker 01

  Right.

• 51:13Jay Shetty?

  So that I can guide myself and navigate.

• 51:15Speaker 01

  How many people can relate to that?

• 51:16Jay Shetty?

  Yeah.

• 51:17Speaker 01

  You know what I'm saying?

• 51:17Jay Shetty?

  Yeah.

• 51:17Speaker 01

  It's like unless, it's very hard to to try to get somebody to believe in their ability to manage eh their own intuition and and control the uncontrollable if they've never experienced it. It it's like my mom certainly like, oh, I pray. The the Lord does that for me. You know what I mean? Like, it's like, there's no chance, like, you know, that even idea of in evolved way or mastering like, it doesn't even, not even in her mind eh way of thinking, eh no part of the system, no anything. She's still cut from the world of like, this is what you're, this is how you're supposed to live and I'm gonna live it out.

• 52:00Jay Shetty?

  Hmm.

• 52:00Speaker 01

  Right, like, and and that, uh I think in this particular era that we're in, what I like to call the wellness squad era.

• 52:10Jay Shetty?

  Hmm.

• 52:11Speaker 01

  Uh where there's so many platforms and this deep evolved in and especially in this younger millennial world, this evolved way of thinking of like, you can better yourself and evolve and create your own life on your terms is a bigger movement. It, we're so close to it that it feels like, like, we connected with so many people that are a part of it, but I think we'll look back ten, fifteen years from now as like the beginning of this much deeper wave that's a a a part of evolving, like even just our entire species long term, you know what I mean?

• 52:51Jay Shetty?

  Yeah.

• 52:52Speaker 01

  Uh, little bit far, but in in that degree of how important this sort of zone is of where it's now normal for everybody to talk about how they can improve themselves.

• 53:05Jay Shetty?

  Yeah.

• 53:06Speaker 01

  Where before it was like. What can I learn to get me a job?

• 53:10Jay Shetty?

  Yeah.

• 53:10Speaker 01

  To pay for a life that I can have fun on the weekends, right? Like is is what we're breaking out of.

• 53:18Jay Shetty?

  Yeah, yeah, the seeds are being planted right now.

• 53:20Speaker 01

  Yeah.

• 53:20Jay Shetty?

  Like you're saying, like this wave. It's interesting when you think about it, how we'll look back at this wave.

• 53:25Speaker 01

  Yeah.

• 53:26Jay Shetty?

  Because even in the wave, there's so many different movements, but but the point you're making still stands that

• 53:31Speaker 01

  Yeah.

• 53:32Jay Shetty?

  this is the seeds are being planted.

• 53:34Speaker 01

  Yeah, and I I think there's, I think all the different styles in the wave are just the beginning.

• 53:42Jay Shetty?

  Yeah.

• 53:42Speaker 01

  I think, you know, twenty, thirty years from now, like, it will just be a part of, you know, this, what you connect with and who you connect with and how they're growing and evolving and you basically piggyback on growing and evolving with them.

• 53:59Jay Shetty?

  Yeah.

• 54:00Speaker 01

  Is going to be a a a major sort of thing, man, and and I I think everybody that's doing it now, it will be much bigger on a much higher level on on and be way more mainstream and normal. Like, to me, it's almost like underground, like hip hop.

• 54:17Jay Shetty?

  Yeah.

• 54:18Speaker 01

  And like, it's going to be like this much bigger sort of thing, like, because there's real effect. There's real, when you are growing and evolving and learning and just being a better version of yourself, it's undeniable.

• 54:35Jay Shetty?

  Hmm.

• 54:36Speaker 01

  Right?

• 54:36Jay Shetty?

  Yeah.

• 54:36Speaker 01

  And and I think in this, in the previous generation, you went to church for that sort of idea of where you're going to find a more traditional spirituality, if you will, and and then the the other side of it, you know, becoming a monk for three years, doing all these, it's too far over here, but then in the middle there's like, no, it's just about your own journey and what you actually need to evolve and become a better version. And then when you start seeing that output in your relationships, in your energy, in your happiness and all these things, it's so much more quantifiable than putting small practice into something that doesn't have an actual output.

• 55:21Jay Shetty?

  Hmm hmm.

• 55:22Speaker 01

  Is just my broader theory.

• 55:24Jay Shetty?

  I love it, man.

• 55:24Speaker 01

  On where you might be headed, man. On where you might be headed.

• 55:27Jay Shetty?

  I'm with it. I love it, man. I love hearing it from your perspective because I feel like you've lived through cycles. Like you already have, like you still, I mean, you still are, you're defining cycles too, but you lived through cycles. So I always get fascinated listening to someone who's lived through cycles and then knows how to look back.

• 55:45Speaker 01

  Yeah.

• 55:45Jay Shetty?

  Like, I'm still living through a cycle and then I'll be able to look back. But you know, you've done that multiple times.

• 55:52Speaker 01

  And the, the hard part is learning, looking back being part of it.

• 55:57Jay Shetty?

  Hmm.

• 55:58Speaker 01

  And it's like, man, you like, especially like, I almost feel like you, you're, you're, you only have so much energy, right? So it, sometimes you dedicate a ton of energy to growth and make a, make a, make a deep run, right? Sometimes you're in sort of cruise control because you're, you're working on stuff you grew to and then you don't, it's like even, even the pace of it is, is super unique. And I, I would almost say that I'm in this like weird sprint cycle, you know, almost like the Ray Dalio, like he does this like sort of like big idea failure, big growth. It's just these sort of loops that keep going up and I can just feel those.

• 56:40Speaker 01

  And, and again, why I go back to like these podcasts become these marks of like how much different, same sort of ideology, core principles, but how, how they're evolving because I am in this like just hyper evolving space where you pick something you want to evolve in and then you go so deep to take a leap forward and, and now, you know, imagine then you just keep surrounding yourself even further and deeper with other people that are part of that, that evolution and that growth and you just keep like a compounding almost your knowledge and, and the evolution of, of the growth of, that I think will eventually.

• 57:27Speaker 01

  Settle out, right? Because at some point you won't, I don't think I'll wanna commit the same energy to the evolution as much as I will want to be able to maximize and enjoy what I would consider the peak of myself. But I don't know that. You know what I mean? I don't even, I couldn't even like, wouldn't even imagine I would be able to articulate it at this point. So, you know, who, who knows what 10 years from now would be like?

• 57:53Jay Shetty?

  Yeah, yeah, I've noticed those cycles as well in people of, the five that I've broken it down to that I've experienced and seen is, is learn cycles. Like when you're in a cycle where it's all about learning, it's all about growth, it's just observing, reflecting. And then moving on from that is experimenting and testing. It's a cycle that you're in where you're just, you're trying out loads of things, personally, professionally, whatever it is, you're just figuring it out. You don't know what's gonna work. And then the third one's like performing. You get into a bit of a groove and you're like, okay, this is moving, this is happening, this is, you know, you, you start seeing patterns and you start seeing formulas and you start seeing things add up. And then the fourth one, which we all know, which is like struggle. Right, you're in a cycle where you're just like, you're trying, you're performing, but you're just, you know, knocking on a door, it's not knocking. And the fifth one is, is thriving.

• 58:36Jay Shetty?

  Like sometimes you're in a cycle where things are just in flow and you're thriving. And everyone always wants to be and thrive.

• 58:43Speaker 01

  Yeah.

• 58:43Jay Shetty?

  But the challenge is you've gotta do the four before and it's continuous.

• 58:47Speaker 01

  Yeah.

• 58:47Jay Shetty?

  Um, so those are the ones I've observed.

• 58:49Speaker 01

  No, I think I would argue that that's probably it to, to, uh, to the T.

• 58:55Jay Shetty?

  Okay.

• 58:55Speaker 01

  And then I would say, almost like to go back to what I'm, uh, my overarching principle there, uh, or statement is I think my journey is to thriving all the time.

• 59:08Jay Shetty?

  Hmm.

• 59:09Speaker 01

  Right? Like at, at some point, you have fully optimized something, right? Now, there might be little things that come along that allow it to be better. But at certain points, you have fully, uh, created something for yourself. And in my sense, it would be a life system and a way of living that now has you at such a level that even this incoming unpredictable chaos is, it, there's a system for how that even works in there, to, to manage it and how it even, it, it fully works. And, and nothing can break through. Your defense of your happiness would be living in, at, at a thriving level, right? And I would almost, you know,

• 59:54Speaker 01

  You know, they call it the flow state of when that energy is like

• 59:58Jay Shetty?

  Yes.

• 59:58Speaker 01

  When life is effortless.

• 1:00:00Jay Shetty?

  Yeah.

• 1:00:00Speaker 01

  And the only way to stay effortless is to make sure so many aspects of it are under control and protected so that nothing can come in and, and, and cause the problems that force you to get out of that state in order to correct or put energy into, to fixing something that you should have been able to see coming more or less, right? Like, but that's, I would say that's the, the great goal is to like, one day just be in thrive mode.

• 1:00:33Jay Shetty?

  Yeah.

• 1:00:33Speaker 01

  And just live and thriving forever.

• 1:00:35Jay Shetty?

  Yeah.

• 1:00:35Speaker 01

  And I can see it. I can see it. Like even, look, I, I know you probably meditate for like 10 hours at a time.

• 1:00:42Jay Shetty?

  Two.

• 1:00:43Speaker 01

  You know, and I couldn't even like quiet my mind for a second. And, and even since I use like a dome that I get in and, and, and meditate in, I only listen to one meditation, right? And it's a, the manifestation meditation. It's a guided 20 minute thing. And I just think about every bit of life of what I want to happen and, and visualizing it, playing it out. And it, it always leads to this incredible happy feeling in the house that I build and my whole family there and all together, just having like a super simple moment, whether

• 1:01:24Speaker 01

  it's watching TV or having dinner, like it always leads to that sort of moment. And the feeling in it is the feeling of thriving at a high level where there's just, there's, there's very little worry and you are as light as a feather, living in true earthly happiness, you know what I mean?

• 1:01:45Jay Shetty?

  Yeah. You, you mentioned the earthly happiness. Do you see a difference in, in realms and?

• 1:01:50Speaker 01

  Yeah. Look, I can't, I, I'm, I'm.

• 1:01:54Speaker 01

  I can't call it, other than I just think this is, when you look at how we've evolved and what we understand of the universe as a whole, where these fleshy, sketchy objects that could, you know, I could trip and hit my head and that's it, this whole thing's like, you're gone, right? And so to me, I just don't even think we have the ability to even wrap our heads around how this entire system is actually connected. And fundamentally, the closer we get to it, the further it gets away. Because it's not like, all this is that much more insane. Every single night, I watch something to do with the universe before I go to bed. As I'm falling asleep, right?

• 1:02:36Speaker 01

  Just the scale and what the universe is so fascinating to me, right? And this idea that 100 years ago, we, you know, 500 years ago was like, oh shoot, we're not the center of the universe, the sun is, right? Then 100 years ago, it's like, man, we're not in a galaxy, we're in one of billions of galaxies. And guess what? They're all like going away from each other, like, that means, you know, and we can look back and see that, oh my gosh, this whole thing started 14 billion years ago. Now we know how long and what this entire trip, like, we are never going to ever get to a place that can answer any fundamental question through science that will ever equate to our consciousness, right? We just won't.

• 1:03:21Speaker 01

  There's no dad, nothing's ever going to happen. And then we'll never, we can land on the big bang, but all we land on is, well, what happened before that, right? Like you got nowhere to go, like, that's the only, our only question, our question is, oh, is it real? Like, oh, we're not real, then none of this is real, like, there's, there's no way you could possibly put any level of intellect and self-conversation and figure anything out.

• 1:03:52Speaker 01

  But what is fundamentally true is you're, it's all, you know, at the bottom that we're just bits of energy that are fully connected through this giant wave of energy, right? And what, what the, what does that ultimately mean? From a long-term spiritual aspect, it's hard to lock in necessarily on, on something for me personally. But, but I certainly connect with the idea that it's part of what allows you to use your intuition and deep clarity and all these different aspects to attract and have things that actually evolve in the real world that you get to experience and actually live. You know what I mean?

• 1:04:37Speaker 01

  I think beyond that, it's, it's just, I don't have an answer or even don't have the time for the question that would ultimately benefit me because I would keep hitting the same roadblock on the fundamentals.

• 1:04:51Jay Shetty?

  No, it's great in your thoughts, man. I'm really glad when you talked about your meditation, your visualization. You talked about seeing your family. I wanted to talk to you a bit about your family. We were speaking about your son earlier. And I thought, I, what I admire about you is when I look at your life from the outside in, because I'm looking at it from the outside, it's beautiful that your family has been such a great focus for you and, and is so meaningful to you. And, you know, I, I, I read this, I, I picked this out from, I went into your, your wife's Instagram profile. I was looking at some of her long captions. She writes great captions. Your wife writes awesome captions. But in one of them, she wrote this, she said, and she said that you started talking about marriage and kids

• 1:05:34Jay Shetty?

  on your first date with your now-wife, right? I wanted to ask you, how did that strategy pan out? And do you recommend it?

• 1:05:41Speaker 01

  Look, I am.

• 1:05:44Speaker 01

  I knew I was gonna marry her from the instant, right? And I felt my whole life I would know instantly as well. That's how much a deep believer in true love that I just never wavered on, right? And there were times where I thought like, ah, like, am I being unrealistic? But I steadfast to it. And I would go back to that unrelatable story again, right? Where it's like, when I tell the love story with my wife and how insane it is that like, I always felt like I was connected to Hawaii and then her

• 1:06:27Speaker 01

  and families from the same small town in Ohio I'm from. And it's like, what? And then like, like then to find out that she swam with dolphins for, uh, because she was a Make-A-Wish child and had six months to live in Hawaii and then decided she was gonna let herself live. Like, it was like, the moment she told that story, I was like, instantaneously, this is my wife. Then the actual path to marriage, to children and the actual relationship that we have, I couldn't even fathom that a relationship like this was possible, that it ultimately is the cornerstone of what shifted my mind from looking at all these different things and know, what does forever look like?

• 1:07:12Speaker 01

  This is, this is now us and our universe forever. And it's the purest, realest love. Like, this deeply, like, unwavering, zero question, zero doubt, zero, like, it's so deeply meant to be and pure.

• 1:07:36Speaker 01

  It feels unrealistic to sharing it with people. You know what I mean? I go back to that like, oh, of course you do. I love this. Of course you like. Unrelatable. Right, like. Remystifying Rob. This is not like, here's Rob, like, but this is another thing of just like, oh, you know, it's. I love it, man. When it piles up and, again, it's why it puts me in this like weird. Oh, I love it. When I talk about it at that level, but it is this deep unknown, right? That is the only reason I was able to evolve to this, to this place, you know?

• 1:08:14Speaker 01

  And, and that, even to her, she just will never fully like, even though I tell her all the time, would never like, you know? I, I live in a world where I get overwhelmed with happiness. I'm like, in the kitchen, I'll be like, I'm so happy. Right, like, I get, like, why? Like, I just, I just love my life. Like, I get overw- deeply overwhelmed with it. And I always tell her, it's like, I would, I would never have had the ability to get here without you. And she, oh, that's not true. That's not true. You know what I mean? Like, no, it, it really would be impossible. Because I do believe to get to that level, that you do need a partner and need to be connected at a deep level

• 1:09:00Speaker 01

  to create your own universe together. I think it's just essential, you know? And, but not necessarily, I guess, I think in experience of so many people I know, I don't hear very many people talk the way that I talk about their wife, that they've been together for, for years and have children with. You know what I mean? So, and, and look, and the beauty of it is.

• 1:09:27Speaker 01

  I'm thankful, you know what I mean? And like, like, what a, what a, what an incredible thing. But then best believe our children feel that energy in the realist way, right? It, it, it's like, there's no, you can just see in how they're evolving and what they are, that they are from this deeply happy home of love. And like, there's no, the, the confidence in the way that they talk and think and who they are already at, at one and two and, and how happy they are is because they don't know an environment that's, that's any other way, right? And it's never wavered, you know?

• 1:10:09Speaker 01

  It's like, I have very rarely never been singing my son awake and my daughter awake first thing when they get up, you know what I mean? And very rarely do I not put them to bed, you know? And, and I think that that sort of aspect is going to create long-term stability for them just finding their own happiness, right? Cause I don't ever wanna like, like make your own decision. If you end up being like unmotivated because we live in this castle and like dad's super cool and he's like, whatever, if you don't wanna go to school, let's, let's, let's go to Hawaii. Like, you know, I don't have any preconceived like thoughts on, on how they'll evolve.

• 1:10:53Speaker 01

  It's really like funny to see my one-year-old daughter, how she has this raspy laugh and just laughs non-stop at everything and how happy she is, like how cool my two-year-old is, who was born cool, who just never wanted to be held, like who even this morning, no kisses dad, I'm gonna kiss you. Like, and how you're seeing them already shaping into who they're, they're, and, and who they're going to be. And I want to be. Responsible for it, but I just know I'm not. Right? Like you just don't have like, like, I know we're giving you a great base and this solid

• 1:11:34Speaker 01

  foundation, but that you, the soul that's in you is the person that is in you is not being created day to day here. That is, you were born this way. You know what I mean? And it's a, it's an incredible process to, to watch come alive. And I think even going back to where we were speaking earlier and you're like, when does a kid walk? Like at five? Yeah. Right? Like, was it like two, three? And I'm like, no, one. It's like, I, I had so many like misconceptions about children and I'm like, what? Like the whole process has been like, I feel like I've known so many people that I've never heard this. Like this is how this stuff works? Yeah. Like it is truly one of those things that you just never fully understand till

• 1:12:19Speaker 01

  you start living it. And, and really I think it, it really evolves, the personality evolves. And now you're communicating and a two-year-old's telling you jokes and trying to manipulate you and like saying, let's watch football. You want to watch football? And I'm like, okay. And we sit down on the couch and he's like, Toy Story. And I'm like, what? Like he just tricked me. Cause like he knows that I love to watch football and got me on the couch to watch football. And then like, then, then when I'm like, we're watching football, then he cries and the toys go, and then it's like, okay, God, you got me. You know what I mean? And then you sit there watching Toy Story? Yeah, we're watching Toy Story, right? Like, but I'm just so impressed that how can you be this young and trick me like that? Yeah. You know what I mean? Like it's, it's.

• 1:13:04Speaker 01

  Or he's your son. Yeah, it's like. Gets it from you or the mom, so. And it's like the beauty of as he's evolving and it's like, man, you really are like, it's that much more endearing and so sweet when like it feels like a little version of you, you know what I mean? Yeah. Being funny, being a smart ass, like acting all cool. Like it's like, it, it's incredibly endearing. And again, you know, for me. You know, part of our plan is five children and and I want to evolve. You know, I I explained to my main executive, like, look, my long term goal here is not to work more.

• 1:13:44Speaker 01

  Like, it's why I'm I'm very careful with how we set up all of these businesses and how uh what my responsibilities are at all stages and long term. I want to have the ability to to peel that back. And including working a lot more from home long term in order to be around my children as they get older. As I get older and want to spend more time with them. And again, designing that out ahead of time so that that's not something I've got to go and do one day. It's part of like what what the current pathway is now. And everybody's expectations are managed against that, including my own decision making.

• 1:14:28Speaker 01

  So that I don't ever end up committing to something that might disrupt that or ever uh take away from me. Because the beauty of the setup now is since I don't operate anything, I go through the thrill of creation and advise. I could literally not talk to one of anyone ever again. And however it plays out, it plays out like it's not it. I'm not an essential moving piece in any of them.

• 1:14:50Jay Shetty?

  That's smart.

• 1:14:51Speaker 01

  Uh which gives me, then again, that ultimate freedom, right? And then even how I treat and what uh how I run money and look at money based off of the life that I want to live is then built into this entire system. So then I don't even ever have to even think about that again. Like, all of it is is built around you making the decisions at at all times on on where you want to put your energy and why you want to put it there. Never being dragged into something or being forced to do something, which I would, to me, is ultimately what you work so hard for and and adds to success, happiness and the balance of what I think leads to an extraordinary life.

• 1:15:35Jay Shetty?

  Hmm, that's beautiful, man.

• 1:15:37Speaker 01

  Yeah.

• 1:15:37Jay Shetty?

  It's so good hearing that.

• 1:15:39Speaker 01

  Yeah.

• 1:15:39Jay Shetty?

  I I can definitely say that my wife and I were pretty much the same, where we decided, we practically like went from date one saying, I like you, to saying, I love you on date two, and we knew we were gonna get married.

• 1:15:48Speaker 01

  Yeah.

• 1:15:48Jay Shetty?

  It was it was an incredible connection that we felt immediately. And and we were just certain, we were sure that we were gonna get married, it was just gonna happen. And we've been, you know, we've been together for like. Just over five years now, total, married for two years. Haven't got kids yet, so excited about that as well.

• 1:16:05Speaker 01

  And what's your, is that like five years from now, like what's your?

• 1:16:10Jay Shetty?

  For kids?

• 1:16:10Speaker 01

  Yeah.

• 1:16:11Jay Shetty?

  Oh, no, in the next couple of years, yeah. Yeah, sooner rather than later, sooner rather than later, I bet.

• 1:16:16Speaker 01

  That's a wild ride.

• 1:16:18Jay Shetty?

  Yeah, I'm excited for it, I can come.

• 1:16:20Speaker 01

  There's nothing, it's nothing quite as beautiful as being deeply in love with someone. And what's the ultimate thing that you can, can do is create a life together. Then I was like, God, it's like, it's both of us. And it's remarkable, you know, and when they don't want to talk to either of you, it's like, she's so cute. It's just like you, this is how you are. You know what I mean? Like, it's that, like, it's a beautiful thing.

• 1:16:43Jay Shetty?

  Yeah, no, we're excited, we're excited. We'll have to come take classes from you and.

• 1:16:47Speaker 01

  Yeah, get a night nurse.

• 1:16:51Jay Shetty?

  Yeah, no, I love that, man. That's awesome, bro. It's been incredible talking to you. I end every interview with my final five questions, five rapid fires, uh, final five minutes. So these are yours. Rob, my first question for you is, you said that you have an unquenchable desire to live life to the fullest.

• 1:17:09Speaker 01

  Yeah.

• 1:17:10Jay Shetty?

  How is that happening today?

• 1:17:12Speaker 01

  Uh, look, I, I think today, when I say it, uh, it, it has a lot more to do with, with the passions that I have for creating and, and designing and living out this extraordinary life. You know, I think it's, uh, affords me to, to continue to go on incredible adventures, uh, while still being married and having children and, and, uh, still working so hard every single day and achieving stuff I never thought was possible inside the, the framework of, of balance and, and happiness, right? So to me, that is the fullest, right?

• 1:17:54Speaker 01

  Where, where you get, you're maximizing the output that you're getting that leads to, again, the life you want to lead and, and the legacy you want to leave, leave behind, you know, and, and built on a foundation of doing incredible stunts and multiple television shows and all these bigger than life things that one would have been a dream to have, let alone, uh, so many different ones, you know?

• 1:18:18Jay Shetty?

  Yeah, that's beautiful, man. Second one, you say progression is the key to happiness. Define that for us.

• 1:18:25Speaker 01

  Look, I think it's it's pretty binary, man. Like, it's it's you're either dead stopped and you're fully depressed or you're moving forward and you're hopeful, right? And if you are moving backwards, you're in you're in no man's land, right? I think it is you got two directions to go, right? And and to me, as long as you are consistently moving forward and evolving on on, and that's all aspects. That's relationships, that's business, that's health, that's wealth. That's literally all of the core principles that you need to be fulfilled.

• 1:19:08Speaker 01

  They have to constantly be evolving and growing in in order to for you to feel the fulfillment that you're that you're achieving, right? Because without it, you question everything. Like, if you start to roll back, you now you spend all your energy not not pushing things forward and using that momentum. You spend all your energy on questioning and doubting and like getting into to no man's land. And and I just think if if people just focused on that, that it would eliminate so many different things that are play a part in dragging them down and forcing them into doubt.

• 1:19:46Jay Shetty?

  Hmm, absolutely. Great answer, man. Number three, what do you do when life doesn't go your way or not as you planned?

• 1:19:54Speaker 01

  You know, I I think it's a, you know, like a pizza bender. You know what I mean? Maybe like, maybe I'll go get Chick-fil-A, man, like, you know, I'll binge eat some Sweet Tarts. You know, but I I think it's inevitable that you get hammered by stuff. It it's why it's it's so important for me to build a world that's built to withstand it. And I think for me, at this point, it's the deep faith of your.

• 1:20:26Speaker 01

  You gotta weather it, right? It's that deep faith of like, and, and knowing that like, this is a moment in time. And, you know, one of the beauties of having so many different things going on that give you energy. Even one big one that, that rips you apart, you can get pulled out of it real quick by having other ones that are moving at another speed. I think that's a, another piece of my system that really avoids ever getting, getting torn down there. But ultimately it is, you know, it's cliche, but it is, it's a moment in time. And as long as you, one foot in front of the other is going to get you out of it and past it and, and wherever you're headed.

• 1:21:09Jay Shetty?

  Nice man. You told us, fourth one, one away. You told us what you do just before you go to bed. What do you do when you wake up? First thing you do?

• 1:21:18Speaker 01

  I mean, I, I went to this, um, the great Dr. George Pratt, who hypnotized me for success when I was 25 years old. He wrote a book called Hyper Success, but he taught me this breathing technique, right? That's just crossing your legs and arm and, and, and rolling up like this and doing this breathing stuff. But I just, for some reason, I just roll into it. Alarm goes off at, at five in the morning, I roll into it and then just immediately give thanks. Right? Like just like, and it, and it always, and it's not practice, it's pure. It's like your wife, you're chilling, a healthy chilling, the life. Like this morning, I just said, you know, just had some extraordinary uncontrollable,

• 1:22:03Speaker 01

  unexplainable explosions of success that I could have never like even imagined over the last, last week. And I just said, I'm like, through all the healthy family, a beautiful wife and family and, and their health. And just this position that I've put myself in for these incredible things to happen, right? And it's. It starts my day, but keep in mind, like, that's a 5:01. And then I brush my teeth and I get in that dome. Every single day. Unwavering. And it is that, even if you got, because sometimes you'll have layers of things on you, like, but you practice gratitude and then get in a manifestation egg.

• 1:22:49Speaker 01

  You start every day like as crystal clear, like, and filled with almost no doubt on anything that you're doing on a, on a daily basis, right? It's in, in a practice that I don't know is realistic for most people. Most people are like, man, five in the morning.

• 1:23:07Jay Shetty?

  Yeah.

• 1:23:08Speaker 01

  Like, I can't do anything, you know? And it's like, especially going straight into meditation, straight up at five in the morning. But again, that's what's, you know, it's an egg with like lights and like sound. So it's like, you feel like you're like floating in space. But it's, it's been the most significant thing I've done over the last year that has just put me in this much deeper elevated mindset that allows there to be very little days that you're even like bothered by anything, right? It's, it's pretty, pretty remarkable. Now, again, that's just optimizing what's already a, a significantly optimized system, right? Meaning like if you have like a crazy chaotic life and you get up and say,

• 1:23:51Speaker 01

  so grateful for everything, you jump in the dome, like, and you get out and it's chaos, right? Like, it's not going to, uh, save your life. It is the higher level for an already deeply optimized individual. But at that stage, you begin to see, you can feel changes or nuance, right? And you see how things evolve. And really even, you know, the joke at my office is like something crazy will happen. It'll be like, did you, did you think about that in the dome today?

• 1:24:22Jay Shetty?

  Yeah.

• 1:24:22Speaker 01

  Like, it will be on that level.

• 1:24:24Jay Shetty?

  I need to check out this dome, man. I want to meditate in this dome.

• 1:24:26Speaker 01

  Yeah, the Somnoma, it's so sick.

• 1:24:28Jay Shetty?

  That's awesome.

• 1:24:29Speaker 01

  But yeah, that's my, that's my morning routine.

• 1:24:32Jay Shetty?

  I love it, man. Thank you. And fifth and final question, what's your words of wisdom for me as someone who's a member of the Wellness Squad? What words of wisdom, guidance, yeah, for me?

• 1:24:43Speaker 01

  Uh, look, I, I, I think as someone who I think is deeply passionate about.

• 1:24:50Speaker 01

  Ultimately helping others. That it's defining what your personal value proposition will be inside this world long term. That has the ability to serve a purpose that can be shared by many people that say, hey, you need to, if this is where you're at, you need to listen to Jay for this. The more defined and clear your personal value proposition is over time and what you ultimately become specifically known for will turn into the mastery and greatness that I think you ultimately seek. You know what I mean?

• 1:25:28Jay Shetty?

  I love that, man. Thank you so much.

• 1:25:30Speaker 01

  Look, I'm a little getting a little taken, trying to build some brands out here, trying to build some brands out here.

• 1:25:37Jay Shetty?

  Thank you, man. I'm so grateful, Rob, for you coming on. I think we learned so much about you. I love the fact that you were open enough to admit that actually some things are just mystical. They are blessed to be that way. And it's beautiful to discuss it in that way. I think it's, we live in such a world that always wants to break things down. Sometimes it's nice to just see them as they are. So, thank you for opening up about your philosophies, your beliefs. A bit on business, we snuck that in there too. And your relationship. Thank you so much for sharing yourself, man. I really, really appreciate it.

• 1:26:05Speaker 01

  Loved it. Really enjoyed it.

• 1:26:07Jay Shetty?

  Thank you, man. Awesome. Thank you.

• 1:26:14Jay Shetty?

  Thank you so much for listening through to the end of that episode. I hope you're gonna share this all across social media. Let people know that you're subscribed to On Purpose. Let me know. Post it. Tell me what a difference it's making in your life. I would love to see your thoughts. I can't wait for this incredibly conscious community we're creating of purposeful people. You're now a part of the tribe, a part of the squad. Thank you for being here. I can't wait to share the next episode with you.

• 1:27:29Speaker 02

  Now, more than ever, we need someone on our side. But Rob Whitman? Whitman's votes drove up costs, cut Medicaid, and risked 350,000 Virginians' health care to pay for tax breaks for himself and his donors. He's not on our side. Shannon Taylor will fight corruption, cut taxes, and bring down costs. This November, vote for Shannon Taylor. She's for us. Paid for by HMP, the House Majority PAC dot com. Not authorized by any candidate or candidate's committee.

• 1:27:58Speaker 03

  Mr. President, my company tore me of the explosion on our rig on October 2nd. Causing massive water displacement and triggering a tsunami. They all heap the blame on me.

• 1:28:07Speaker 04

  Tom Cruise is. Digger got us into this mess, and Digger's gonna dig us up. From the director of Birdman and the Revenant.

• 1:28:15Speaker 05

  What would happen if I stopped drilling? You're stalled, you're freezing there, that's what.

• 1:28:19Speaker 04

  With great power comes great deniability.

• 1:28:22Speaker 05

  I'm not the first nanny.

• 1:28:23Speaker 04

  Digger. See the trailer online. Only in theaters October 2nd. Rated R. Under 17. Not admitted without parent.