Deepica Mutyala: ON Entrepreneurship and How To Quit Your Job To Pursue Your Dreams

On this episode of On Purpose, I sat down with South-Asian beauty entrepreneur, the founder and CEO of Live Tinted—Deepica Mutyala. Deepica shares what it takes to start a multicultural community about beauty and culture. We cover everything from harnessing work ethic during your off-hours to dealing with perfectionist tendencies. She also shares what it’s like to grow up with immigrant parents, and how that shaped her career from a young age. Tune in to this conversation to learn more about Deepica and her uniquely profound perspective See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Jay Shetty?

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• 0:44Jay Shetty?

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• 1:30Jay Shetty?

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• 2:15Jay Shetty?

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• 2:31Speaker 01

  My vision of the American dream was really doing something that paved the path for others because in America you have the opportunity to do whatever it is you want to do. And that was like so stuck in my brain. So when you say like, did I ever think I was going to be doing this? I feel like I'm one of the very few people I knew that would say like, yes.

• 2:54Jay Shetty?

  Hello, everyone. Welcome back to another episode of On Purpose. Thank you for committing to growing yourself, to personal development, and to making a positive change in your life. You know that on this podcast, I'm dedicated to bringing you incredible guests with amazing stories that hopefully you can relate to, connect to, and start seeing how you can find your passion and your purpose and start creating a meaningful and fulfilling life. And today's guest is not going to disappoint. First of all, she's an incredibly dear, dear friend, so I can't wait for you to get to know her story and for me to go deeper with her. That's one of the reasons why I love these podcasts. She's one of my wife's best friends, so you're going to get to find out a bit more about that as well.

• 3:39Jay Shetty?

  But on top of all of that, she's had a truly remarkable journey and she's now the CEO and founder of Live Tinted, a new incredible beauty brand that's changing the way we think about beauty. I can't wait for you to hear about how she describes that and how she articulates that because she's amazing with words and her name is Deepica Mathiayale. Deepica, thank you so much for being here.

• 4:03Speaker 01

  I'm so happy right now.

• 4:05Jay Shetty?

  Thank you. Well, I'm happy right now because we have never sat together in an official, formal situation. Not that this is official or formal at all.

• 4:14Speaker 01

  But every time I'm here, which was yesterday, today, and again, probably tomorrow, you're always working and I'm always hanging out with your wife.

• 4:21Jay Shetty?

  Yes, exactly. So Deepica literally lives here, which we love, which we love. And that's the interesting thing that I've not always been sure about my wife's choice in friends.

• 4:30Speaker 01

  Oh, ouch.

• 4:33Jay Shetty?

  But Deepica is the best and I absolutely love you. Like, you're amazing. You mean so much to both of us.

• 4:40Speaker 01

  I'm so happy you live in LA. Like, remember when we were like just messaging about it? And now you're here and now I feel like you guys are like my family.

• 4:48Jay Shetty?

  Yeah.

• 4:48Speaker 01

  It's so great.

• 4:49Jay Shetty?

  Absolutely. We definitely are family and we both see it that way as well. And I think you've made LA even more natural for Rudi and I. And I think that that's, that's really special because I think finding family is hard, especially as we get older.

• 5:02Speaker 01

  This age, right? It's tough. But you can always, there's an energy thing that I feel with people at this age that I don't feel like I had before, that I just, I felt with you guys.

• 5:11Jay Shetty?

  Yeah, same, same. But I want, I just want to take a moment to say congratulations.

• 5:15Speaker 01

  Thank you.

• 5:16Jay Shetty?

  On all the incredible stuff that's happening around Live Tinted.

• 5:18Speaker 01

  Thank you.

• 5:18Jay Shetty?

  I can't wait to dive into the story behind it, why the brand exists, what it stands for and what it's changing in the world. You had this incredible announcement in New York, in the New York Times. It was on banners all over the city. I mean, it looked so exciting. Let's just, just start there with how exciting that day was, that week was, where all of this kind of became real.

• 5:39Speaker 01

  You know what it is, is like you work towards something for so long and you have this like vision and hope that everyone's going to like just take it in the way that you want them to, but you don't actually know. And that feeling of the New York Times, the billboard in Times Square with the words "Live Tinted" written there, I mean, I felt like I gave birth to a baby and it was the healthiest baby and it was just like, everyone was talking about how cute the baby was. And it was just like, honestly, Jay, like it made everything so worth it. And that entire process to get there was such a roller coaster that I, it's just, I just feel so grateful, honestly.

• 6:19Jay Shetty?

  Amazing. And that's what I want to unpack with you today because I think, you know, we live in a world, social media world, where people are seeing all of these amazing things. I was observing it that day and I loved it because I'm your friend and I see what you're doing. And there was so much incredible. There was such an incredible energy around here. I felt there was so much positivity, but people see that and then we forget what happened before it.

• 6:39Speaker 01

  Yes.

• 6:39Jay Shetty?

  And so I want to kind of go there because you're from a South Asian background.

• 6:43Speaker 01

  Yes.

• 6:44Jay Shetty?

  Just like me.

• 6:44Speaker 01

  Yes.

• 6:45Jay Shetty?

  And, and the reason why I want to start there is just, did you ever think that that little South Asian girl was going to build this incredible big beauty brand?

• 6:57Speaker 01

  And I grew up in Texas and everything around me was blonde hair, blue eyes, right? And there was a very specific standard of beauty I saw in the media. And my parents, who are immigrants, right, of course, from India, they had a very specific vision of what the American dream was. And for them, it was all about respect in America. And that came from education, education on education on education, degree after degree after degree. And for me, my vision of the American dream was really doing something that paved the path for others because in America you have the opportunity to do whatever it is you want to do. And that was like so stuck in my brain. So when you say like, did I ever think I was going to be doing this? I feel like I'm one of the very few people I knew that would say like, yes.

• 7:42Speaker 01

  Because like when I was 16 years old, I told my dad I wanted to create my own beauty brand. But the path from that to where I am now was completely different from what I could have ever imagined. But yeah, like he so badly wanted me to be a doctor. Cause again, that that equated to respect in America. And you know, our whole families and medical professionals in some way, stereotypical Indian in that way. But I, I just wanted something different. And so when I was 16, I told him that I was going to do it. But being a makeup artist in my dad's mind, just, it wasn't a thing, right? So it's like, how can you be a makeup artist and have respect in this country? So when I went to college, I kind of just had this mindset of I'm going to do the corporate side

• 8:23Speaker 01

  of the beauty industry, learn everything I can, and then go to HBS Harvard Business School to make my dad happy, check, check, check, and then start my own beauty brand. It did not go that way. Obviously, like, you know, life. But I will say that like, I do feel very fortunate that at a very early age, I saw beauty as a vehicle for me to express myself in a community like Texas where nobody looked like me. So I was able to, and in some ways, change who I was to fit into people around me. Like, I got the, I wanted your eyes. You're the one South Asian, well, you and your wife are like the two, the gene pool of like the gods, who have like these unreal eyes. But the rest of us got colored contacts to look like everyone around us.

• 9:07Speaker 01

  I got the blonde streaks. I wanted to look like what I saw in the media and everyone I went to school with. And beauty was like my way of just like self-expression. And so I was obsessed with it. Like, I would stay in on Friday nights and do my cousin's makeup. And it's so surreal because I like talk to them now and they're like, it's so crazy that you're doing it.

• 9:25Jay Shetty?

  Yeah.

• 9:26Speaker 01

  It's crazy how it all happens, man.

• 9:28Jay Shetty?

  That's amazing. I love that. I love that. What was, tell me about something you learned from that experience that has helped now? Like, what was it in that traditional form of success or respect, like you said, that your parents saw as the American dream? What about that definition has helped you and has been useful?

• 9:45Speaker 01

  Totally.

• 9:46Jay Shetty?

  Even though you've taken your own path and paved your own way?

• 9:49Speaker 01

  I think when you see the hard work that immigrant parents have, that when they come to this country, they feel like they have this sort of a, there's this like bar they have to hit, right? Like, it's like if we're going to have any type of prestige and just like be taken seriously, we have to work 10 times harder than everybody else. And quite frankly, I still feel that way. And I know we've had conversations about this, that like, the reality is that being South Asian or a woman of color in general, like you, you, we're still fighting the fight. And I think the thing that I always think about and I tell myself is like, my dad's work ethic is of one I've never seen in my entire life.

• 10:30Speaker 01

  I mean, he talks about how he was literally like picking weeds in like India and like a village. To see that and what we have today, my family, like just, it blows my mind. And it gives me this like feeling of like, if they did all of that for us, I have to do that 10x harder.

• 10:46Jay Shetty?

  Yeah.

• 10:47Speaker 01

  It gives me this like fuel and drive.

• 10:49Speaker 02

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• 11:20Jay Shetty?

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• 13:04Jay Shetty?

  That's such a beautiful point. I love that because I think so many of us can look back and be like, "Oh, I wasn't encouraged to do what I loved," or "It wasn't about my passion." But actually looking at it from the point of view of their work ethic, and they did what they didn't love, or they were passionate about,

• 13:19Speaker 01

  Exactly.

• 13:20Jay Shetty?

  with so much harder work. Like I came with my mom, it was my mom's birthday yesterday.

• 13:24Speaker 01

  I know, I saw.

• 13:24Jay Shetty?

  And, and you know, when I talk to my mom about it, I'm just like, "She has put in so much work, like sacrificed so much." She did stuff she didn't love, she wasn't excited about, she wasn't enthusiastic about. It's not like it was meaningful or purposeful.

• 13:38Speaker 01

  To provide for her family.

• 13:39Jay Shetty?

  Totally.

• 13:39Speaker 01

  And you know what's so sad about that, at least for me? I was so embarrassed of my parents growing up, and that makes me sick to my stomach now. I'm embarrassed of that now because I, my mom, she would walk out wearing like nighties and like moomies and come like hang out with my friends. Our house would smell like chicken curry. And I was mortified to have people over because of that. I was like, "Mom, like, "I want you to hide behind the scenes and like all this stuff." They're my number one fans, my best friends, and I now respect everything they've done for us. And I think that's a part of my goal with like launching this brand too, is like, "I really hope kids growing up today realize how incredible parents are." Everything they give up for us is just so insane and surreal. Like when I think about specifically immigrant parents, I feel like there's just so much that they sacrifice just for the wellbeing of their families.

• 14:24Jay Shetty?

  Yeah, 100%. That's so true. And it's, I think you've done a good job though, because if anyone follows Deepica on YouTube or Instagram, you'll see that she makes lots of videos with her parents in them, and they are the best videos. Like they're so fun to watch.

• 14:39Speaker 01

  My mom.

• 14:40Jay Shetty?

  They're so entertaining. Yeah, your mom is just adorable. And if you haven't seen it, I highly recommend going, follow Deepica on YouTube and Instagram and go check out those videos.

• 14:48Speaker 01

  Mama Pundu.

• 14:49Jay Shetty?

  Yeah, so I think you've done a good job. I think my mom would love to be one of my videos, and I haven't got there yet.

• 14:53Speaker 01

  I was gonna ask.

• 14:53Jay Shetty?

  Well, I want to have her on the podcast.

• 14:55Speaker 01

  Okay.

• 14:55Jay Shetty?

  Like, that's what I'm gonna do.

• 14:56Speaker 01

  Oh my God, that's gonna be epic.

• 14:58Jay Shetty?

  It'll be embarrassing though, because my mom is literally my biggest fan too. So she, even if I try and push her to say stuff about me, I don't know if she's gonna go there, so.

• 15:07Speaker 01

  Oh my God, that has to happen like ASAP.

• 15:08Jay Shetty?

  Yeah, yeah, we need to do it in London.

• 15:10Speaker 01

  So good.

• 15:11Jay Shetty?

  But let's talk about how it all started from at least an external perspective.

• 15:14Speaker 01

  Yeah.

• 15:14Jay Shetty?

  And I'd love for you to tell me when you started with it, but. It started when you started making YouTube videos.

• 15:20Speaker 01

  Yeah.

• 15:21Jay Shetty?

  And your second video went viral.

• 15:24Speaker 01

  Did.

• 15:24Jay Shetty?

  That's insane. I don't know many people who can say that. And we live in this social media space and know people in it. Like, I don't know how many people can say their second video went viral.

• 15:33Speaker 01

  It was like an out of body experience. So I was working on the corporate side of the beauty industry. So I was in the beauty game, just like I had planned, learning about the beauty industry. And I just picked up my iPhone one day and I was like, you know what? I have this like beauty tip. And the core of it, Jay, was like, I have so many of my girlfriends texting me, asking me for beauty advice. And I was like, just go to this YouTube channel and leave me alone. Please, just do it. And so that's literally the like motive of it. It wasn't overthought. I wasn't thinking too much into it. Picked up my iPhone and I just shared a beauty tip that I use to solve a beauty concern in my life. And that was a red lipstick under my eyes to mask dark circles. And because that is my number one beauty problem right now.

• 16:16Speaker 01

  And I think a lot of people can relate with that is the dark circles and stuff. I was such an insecurity in my life. And so any way I could find ways to simplify beauty, I took my lipstick and I put it there. And it got picked up by BuzzFeed and it just went viral.

• 16:31Jay Shetty?

  That's crazy.

• 16:32Speaker 01

  I mean, I had India, Cosmo UK, Daily Mail, Refinery29, boom, boom, boom, boom, boom. And before I knew it, it was at four million views.

• 16:40Jay Shetty?

  That's insane.

• 16:41Speaker 01

  Oh, my God, when it hit four million views, I got an email from the Today Show. And I was like, oh, my God, I'm gonna be the Indian Hoda. I'm quitting my job today. I'm gonna go be someone on the Today Show, because that's how it works. That's not how it works. But I did quit my job that day. I had this like gut feeling in me that this was a moment in my life that I had an opportunity that it was like a 15 minutes, right? And it was like, you can take that 15 minutes and have it just be a moment in your life. Or you can take it and build out your dream career.

• 17:13Jay Shetty?

  I love that.

• 17:14Speaker 01

  That's what I did.

• 17:15Jay Shetty?

  That's amazing. Like, that's such great advice, too, because I feel like. It's been really interesting for me. Whenever I've had moments, they have always given me momentum and that's what I believe moment size, they give you momentum. And there've been so many people who've been like, Jay, you realize that's like, you're gonna, you peak now, like that's it. And I'm sure, I don't know what you heard, but it's so easy for people to be like, yeah, that's 15 minutes of fame.

• 17:36Speaker 01

  Every day, every day.

• 17:38Jay Shetty?

  And, and the difference is, is that you took that and you turned it into something amazing and it's just continued to grow.

• 17:45Speaker 01

  You know what it is? I, I remember asking myself the same question. Right out of college, I had a job and I, I left it to go to New York City and the question I asked myself was, what, what's, what's the worst thing that could happen? And to me, the worst thing was not taking the risk and always wondering what if.

• 18:01Jay Shetty?

  Yes.

• 18:02Speaker 01

  Always. And I knew that if I didn't just take this leap, like, you know, people, for me, I always knew I had another option. I could go to business school. I could go get another job at a beauty brand. But when in life do you have, at that point, 10 million people watching a video about you as a beauty, kind of like expert or authority in this space. And so I was like, you know what? I have to go for this. And I actually didn't tell my parents. I just quit my job because I, I know their mindset.

• 18:27Jay Shetty?

  You were in Texas at this time?

• 18:29Speaker 01

  Oh my God, I was in New York. I was in New York. But I just, in my brain, you know, they, they would be worried to their core. And my God, this, I have to share this because it was so funny. I remember going home that weekend. Cause I was in my brain, you know, the emoji with like, it just like bursting out. That's how I felt. I was like, what now? How am I paying my next paycheck? Like, what's gonna happen? I had no idea. So I was like, I'm just gonna go home for a weekend, hang out with my family, not tell them anything, but just rest my mind and kind of gather my thoughts. Of course, through the Indian grapevine, my dad found out that I had quit my job. It was like my cousin told his brother, his dad, who's my dad's brother. And oh my gosh, I was sitting on the couch. We were probably watching some like Hindi movie or something. And my dad was like, come into the study.

• 19:12Speaker 01

  I literally thought he was gonna like, take me to India, get me an arranged marriage. My life was over. I had all these like visions. And I walk in there and my dad, um, he hands me a check. And this is when I start to cry. I'm like tearing up and he's like, don't think of this as me giving my daughter money. Think of this as me investing in a business I believe in.

• 19:35Jay Shetty?

  Wow, I'm about to, wow, that is amazing. That's like a, that is beautiful. That's so nice.

• 19:41Speaker 01

  Yeah, and you know what it is, is like, me from a pride perspective, I tore up the check and I handed it to him and I was like, you saying what you just said to me and that sort of like, you know, just him like, he's, he's, he was terrified. I know my father, he was terrified that I had quit my job, but he knew how much that mattered to me and that was all the fuel I needed to keep going.

• 20:04Jay Shetty?

  Wow.

• 20:05Speaker 01

  Hundred percent.

• 20:05Jay Shetty?

  I love that. I can't wait to see that in a movie. That's like such a like movie moment, you know, like just.

• 20:11Speaker 01

  Is it a Bollywood movie?

• 20:13Jay Shetty?

  Could be. I don't know if you want to do a Bollywood movie.

• 20:15Speaker 01

  I don't.

• 20:15Jay Shetty?

  Yeah, but it just, it's such a, as in genuine, I'm not taking away any of the energy from that moment. I just mean like, that is incredible. Like that's such a, so I want to hear, and I know we have conversations like this all the time. And so anyone who's listening or watching right now, me and Deepak could talk about philosophy and thought and wisdom all the time. So I know that you're very reflective and introspective in the way you kind of go about life and everything's very intentional and focused. Take it back for someone, let's say there's someone who's listening or watching right now and they haven't had that 10 million moment yet, right? They've not had that moment.

• 20:48Speaker 01

  Yeah.

• 20:49Jay Shetty?

  Talk to me about what would be some of your thoughts for them as to how they work towards getting to the point, not the 10 million moment, because I don't think that's the important thing here. I think the important thing here is you saw that as a moment to quit your job and go all in, or you saw that as a launchpad or a stepping stone to get closer to what you wanted to do. Talk me through how that person should be thinking about when that's right for them? Because I think timing is just so hard to understand, but also important.

• 21:17Speaker 01

  It is, and I don't think, I don't want anyone listening to this to think that like the viral moment is what you wait for.

• 21:22Jay Shetty?

  Right, that's, yeah.

• 21:23Speaker 01

  It's not, it's not predictable and it's not something that you, you, and that's why it happened for me, right? I wasn't predicting it. I wasn't strategizing it. I was just sharing a valuable tip that I felt like would help other people's lives. And so for me, when I think about how other people can go for that dream moment in their life, there's actually like real. Advice I can give around like I didn't just take the leap and go right. I made that initiative to start that YouTube channel. I picked up my iPhone, so I didn't make the excuse about like, I don't have the fancy equipment. I didn't make the excuse that I don't have time because I did it on a weekend. And I didn't make the excuse that like, I don't know anything about YouTube or whatever. It's called Google, I figured it out. When you take those layers back of all the excuses, right?

• 22:06Speaker 01

  Because that to me is the biggest reason that so many people, including myself at points in life, right? Didn't just start something. And for me, the biggest thing is you just have to start. With my YouTube channel, I didn't know anything, but I just started and it was, it didn't matter and it worked. And it was because I didn't overthink it. And I didn't just quit my job, I had a momentum that made me quit my job. And that momentum came from me just taking that moment and making the time and not making excuses.

• 22:34Jay Shetty?

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• 24:39Jay Shetty?

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• 24:46Speaker 01

  Excuses.

• 24:48Speaker 01

  And so for me, I think like whenever people ask me like what advice you have for somebody that's trying to like go for their goals and dreams, it's like, just cut out the excuses. If you want this bad enough, you need to figure out a way to make it happen, and you will find a way to make it happen. And you've got to get that noise out of your head, right? Because like, I don't know, I don't know, I would love to hear what you do, because like in my brain, there are so many noises. I'm like, okay, what if this, what about this, what about this, what about this? And you just got to cut all that noise and just be in the moment and be like, but what if you didn't do it? Then what? Then what would happen? And so I always say, always find a way to do that step one without taking that huge risk. Because you're already taking a risk by doing even that step one, right? And that's the hardest thing to do, that step one.

• 25:33Speaker 01

  But once you do it, and that for me is it, is like... I felt like I tested it while I still had a job because that's the scary thing. It's like, how do I quit my job and just go for my dream? That's like an easy thing to say out loud, like, oh, when you hear it now, right? But in the moment, it's like, I just, I didn't just quit. I had this momentum happening. I had built a rolodex of network and a contacts for the past 10 years in the beauty industry. And then I made that happen. It was all one step led to another that led to another. It's not, it's, it's never overnight. Whoever thinks it's overnight because of social media and all of that BS, it's a lot of hard work. And you and I talk about that a lot is like, it may seem like it because of a viral video, but before that viral video was 10 years of hard work in the beauty industry that made me confident enough to quit my job and go do this full time.

• 26:18Jay Shetty?

  Yeah, I'm really glad you brought that up because I think that the amazing thing about your story is you were already aligned and committed to beauty. So it's like you were gathering these skills, which is why now when you're a CEO, it's like you were gathering skills from inside the industry. So you were learning about it all the time. It wasn't just, oh, I made a video and now I understand beauty.

• 26:37Speaker 01

  And not how it works.

• 26:38Jay Shetty?

  Exactly. And it's like, I understand beauty from a business perspective. Now I've had a moment that's helping me gather more contacts, more networks, et cetera. But I've actually built that already and I think that's awesome advice. And the second thing you said there is you were using your time on evenings, weekends, whatever it was, to do all the other stuff. And, and the funny thing is that's so parallel to where I was at too. Like it was the same thing, like I was working my day job and I knew I wanted to help people more. And so I started making videos and that was it. Like I didn't know how to, I still don't know how to turn a camera on, right? Like literally, I'm not, I'm not kidding, Adan can testify for this. I have no idea because I've always wanted to be someone who can focus on my strengths and play to those and have people around me who can play to theirs.

• 27:22Jay Shetty?

  But, but I love that point that you're making, just it's not overnight.

• 27:26Speaker 01

  No.

• 27:26Jay Shetty?

  It's, it's not that simple. And 10 years in the beauty industry is why that moment, this is the beauty of it actually. So I'm, I'm having this and I'm saying this for Deepak, but she's so humble, she won't say it. But it's like your, your 10 years in the industry is what means you can actually capitalize on that moment.

• 27:44Speaker 01

  Yeah, I

• 27:45Jay Shetty?

  Right?

• 27:45Speaker 01

  You're totally right.

• 27:46Jay Shetty?

  Like, if you don't have that 10 years, even if you have that breakthrough or that moment, it can disappear or you won't know what to do with it.

• 27:53Speaker 01

  Totally.

• 27:54Jay Shetty?

  Because that work hasn't been there.

• 27:56Speaker 01

  You're so right. Actually, I've never actually thought of it that way. But that's exactly it. Because when I quit, I was my own assistant, my own lawyer. I was my own lawyer, which is kind of dangerous. But I was like my own manager, agent. I remember I just literally emailed 250 people in my email database. And I was like, my fake assistant, I had an assistant at Deepica email. I like, it was a full fake it till you make it game, right? And I was like, she is now a beauty influencer and she's doing this and she'd love to work with you. And for every 250 emails, I got maybe three replies.

• 28:25Jay Shetty?

  Yes.

• 28:26Speaker 01

  But those three replies led to one job. And that one job, they asked me my rate. I threw out a number and they were like, okay. And I was like, oh, I could have like 3X that. And then you just learn from that and you go to the next thing. And then you go to the next thing. But I just learned and I taught myself that. But it doesn't, I truly believe that because of being at these other beauty brands, I was able to leave and feel really confident about getting jobs as a beauty influencer. It wasn't guaranteed and it took a lot of hard work. And a lot of, to be honest, like, I'm so extrovert. Do you consider yourself extrovert?

• 28:56Jay Shetty?

  I do overall, yes.

• 28:57Speaker 01

  So overall, I do too. And for someone so extrovert to just be going from a place where I was working in an office with all my best friends, I had a roommate who, who I also like, I had a roommate who didn't live alone and I was dating somebody. And at all at the same time, I was single, living by myself and working for myself. And so I was just by myself all the time. I mean, for somebody that's that extrovert to go into that, it leads to a really, really, quite frankly, dark place in your own mind. It really did. I remember there was days I didn't want to get out of bed. But then the days I did go out of bed, I was like going really hard. But you have these roller coaster of emotions. And I never, to be honest, then I never showed that stuff on social media. I was too scared. I was too nervous that you had to be a certain type of way.

• 29:42Speaker 01

  I had to look a certain type of way, to have a certain type of confidence and fake it till I make it kind of thing. And such a core part of what I want to do now with Live Tinted is take those barriers away and show the raw, real story of it is not easy to build a beauty brand. Nobody just comes to you and hands you something. You have to work for it.

• 29:58Jay Shetty?

  Yeah, absolutely. I love that. I think anyone who's listening and watching right now is gonna just listen to your story and I'm hoping that as you're listening and watching, you're recognizing just how much hard work goes into it. And I want you to, I was actually having a really interesting conversation when I was working out this morning. And it was me, my personal trainer and another trainer. And she was talking about how she'd been doing something for fifteen years. The art that she wants to work on. And then we were unpacking that. And by the way, these two people, these two trainers are far fitter than I am. They're always giving me like health tips physically and then I'm talking about the mind and consciousness and all the rest of it.

• 30:39Speaker 01

  Love it.

• 30:39Jay Shetty?

  And she actually said to me, she goes, actually, now that I'm reflecting with you, Jay, she goes, I've only been all in for twelve months. So even though in her head, she felt like she'd been doing it for fifteen years. She, when she actually reflected, she was like, actually, I've only really gone all in for twelve months. And I would really recommend that you measure whatever you're receiving based on when you went all in. Not how long you've been studying a subject, not how long you've been thinking about it.

• 31:04Speaker 01

  That's actually a really great point because even when I was working on the beauty corporate side of the beauty industry, it wasn't until I started working on product development for that company, I was doing product development. That made me feel like, wait, like maybe I don't have to go to business school. Maybe I can start this beauty brand and maybe this company is my business school. And maybe I don't have to go that specific set path that I thought like I had steps pieced out for me. And it was those, I would say, I would say, yeah, like twelve a year. That last year of working in the beauty industry that made me feel a little more confident that like, maybe my path is gonna be a little bit different. And so again, when that video went viral and I did it, it was like, to me, I never thought quote unquote, being a beauty influencer would ever be a part of my job description. Like, are you, I'm a businesswoman.

• 31:50Speaker 01

  I had that ego. I thought about my parents. What are they gonna tell their friends? Like, oh, my daughter's a YouTuber. What does that even mean? I, every moment of the experience of being a beauty influencer had to happen for me to be able to build this, what Lived Hinted stands for today.

• 32:06Jay Shetty?

  I love that.

• 32:06Speaker 01

  It's all steps, you know, it's just like one by one by one.

• 32:09Jay Shetty?

  Yeah, and, and we have to see it that way. In the sense that I, I'm sure you can, I'm listening to your story right now and I can see so many parallels with mine.

• 32:17Speaker 01

  I know, I always feel that way whenever we're talking.

• 32:18Jay Shetty?

  Yeah, and I'm literally going right now, I'm like, there were times when it looked like everything was falling apart.

• 32:24Speaker 01

  Yeah.

• 32:24Jay Shetty?

  But I had to go through that.

• 32:26Speaker 01

  Yeah.

• 32:26Jay Shetty?

  And I had to go through every one of those and I wouldn't be anywhere close to who I am as a person or where things are for us without all those moments.

• 32:36Speaker 01

  And I think this, you're, you're so scrappy in the sense of like, I was just talking to your team out there and they were saying how if everyone was gone and it was just you still doing this, you would be just as successful because you know, you, you've done it before by yourself. So you would make it happen anyways. And I think about that, I'm like, yes, now I have people on my team and they help me grow quicker and stronger and I feel mentally better and I now take care of myself because I have that support system. But I also know how to film a YouTube video, I know how to upload that video and I know how to be a businesswoman. And I think those skills of being able to have to do it ourselves helped shape us into like work as hard as we do now.

• 33:13Jay Shetty?

  Yeah, absolutely. I completely agree. I didn't even have a team until like three months ago, like it's been so recent.

• 33:18Speaker 01

  Yeah.

• 33:19Jay Shetty?

  And people are still surprised that I do all my Instagram comments and I reply to everyone.

• 33:23Speaker 01

  I absolutely don't get that, by the way.

• 33:25Jay Shetty?

  And I'm like, all my Facebook comments, like it's me and, and I believe that, I believe that if you want to grow something, you can't outsource it.

• 33:32Speaker 01

  Yeah.

• 33:33Jay Shetty?

  Right? You just can't. If you truly want to grow something.

• 33:36Speaker 01

  Totally.

• 33:36Jay Shetty?

  You can't just give it away to someone.

• 33:38Speaker 01

  Yeah.

• 33:39Jay Shetty?

  Right? You have to be involved to some degree. Of course, you can have a plan and you can have a team and you can have agencies. But I know that a lot of people have this belief that when I find the manager or the agent, my life will be solved.

• 33:50Speaker 01

  Absolutely.

• 33:51Jay Shetty?

  And I felt that for a long time. I used to look at people being successful, I used to think, oh, they must have an amazing manager, they must have an amazing agent.

• 33:57Speaker 01

  Totally.

• 33:57Jay Shetty?

  And all I can honestly say, and I think Deepak is highlighting this too, which is what's inspiring me to say is just that.

• 34:04Jay Shetty?

  You are your best cheerleader, you are your best support, you are your best everything. Don't rely or hope to find someone who's gonna save and change your life.

• 34:13Speaker 01

  And that will never change, no matter how successful you are. Right now, I'm going through the fundraising process and you have this mentor and our mutual friend, Pia Kadakia, she obviously went through it too. And she told me like, this doesn't change your life. When you get fundraising and you get investors involved, that does not make your life easier. It quite frankly complicates it all. And I think that's important for people to hear because there's this glorified idea. You see especially right now, women in tech fundraising and it's like, wow, she raised all this money. It is a beautiful thing that finally women are getting to do that. However, what I've now learned through going through this process is it adds more voices, more responsibilities, and it doesn't mean that you have less to worry about. It has more people you have to answer to.

• 34:57Speaker 01

  So I think something I'm learning is now my job has just shifted from growing the team rather than like me focusing on doing the work. But I think we both probably have problems with this is like letting go and letting other people do it. But I think you're so right, there's some things that I will never let go of.

• 35:14Jay Shetty?

  Yeah.

• 35:14Speaker 01

  Ever. And that's important.

• 35:16Jay Shetty?

  Of course it is.

• 35:17Speaker 01

  It's you that's building this. And I think it's, I think anyone who lets go of that is letting go of, I think, the strongest strength that a business has.

• 35:25Jay Shetty?

  Absolutely. So now tell us about this. You have this incredible life as a, you know, a vlogger, a creator, a beauty influencer.

• 35:36Speaker 01

  Yeah.

• 35:37Jay Shetty?

  But for you, you always wanted to do more. And I don't mean more in terms of better because people are happy doing what makes them happy.

• 35:45Speaker 01

  Yeah.

• 35:46Jay Shetty?

  But for you, it was always about business. You were always a businesswoman who became an influencer, but really had set your sights on being the CEO of this incredible brand. So tell me about that transition of moving away from this amazing thing you've built that's already working and it's already going great. But then you saying, no, I actually want to create something that's gonna shift the culture. Because that's what I think you're doing with Live Tinted.

• 36:09Speaker 01

  Thank you.

• 36:10Jay Shetty?

  Like you're really trying to shift culture and break down barriers and change the way things are perceived. So tell me about that transition.

• 36:18Speaker 01

  I still remember being 16 and going down like a drugstore aisle and seeing no beauty products that worked for me and no women that looked like me. And I think that, it's crazy, you know, you have these flashback memories of your childhood. That's one that I will never forget. And I think it still lives on with me today. So when I quit my job to go be a beauty influencer, and you know, this is going to be hard for people to believe, but in my core, there was, it was nothing about the fame. And quite frankly, I am so excited that with Lived Tinted, I get to be more behind the scenes and stuff. But it was the idea that I got to finally be the face of beauty brand campaigns so that girls growing up today are finally seeing their face in it. Like a L'Oréal commercial, a St. Sa commercial. It's like, I never saw a brown girl on, on the TV. So

• 37:00Speaker 01

  to be able to build that, I think was a part of my goal and path to get to a place to change representation in the beauty industry, to see faces that I no longer saw. Because even within women of color, thank God, we're finally seeing more African American women, more Latina women. But there, what about everybody else? There's all these people in between that still need representation in this industry. And I felt like I fell into that, too. So my goal really as a, as a beauty influencer, and I use the quotes because I think there's everyone I know that's a beauty influencer, there's so much more to it. There's so much hustle and grind and entrepreneurial spirit than I think people realize when they just see that one YouTube video. And I think for me, it was

• 37:40Speaker 01

  all about changing the faces that you saw in the media. And so that's what I was doing really for the past three years. But then it got to a point of, when is this brand happening? And how is it going to happen? And what is it going to look like? And if I didn't do the beauty influencer thing for three years, I think I would have built a much more niche brand than my goals and path and passion for building Lived Tinted. And I'm so happy about it because just like you said, to me, Lived Tinted is a movement first. First and foremost, more than anything, our goal is to change representation of beauty, the faces that you see in the beauty industry. And, and I feel like we're doing it, man. And it feels good. And I think the biggest reason of launching this, you know,

• 38:23Speaker 01

  when I first started, everyone was like, why don't you just call it Deep Beauty and launch a color corrector and make it all about you and like brown girls and. There's a few reasons why. For me, it was time to build something bigger than myself. And it wasn't about just a singular voice or a singular culture, identity. It was about building a home to showcase a whole range of women, a whole range of skin tones to say, "I can be exactly who I am and feel great about it." That doesn't mean that wearing makeup makes you less of like a person that feels that way. It's more of, to me, the beauty products are just a vehicle for us to share our message, to make sure that inclusion and diversity is just the standard in the beauty industry. It shouldn't be like a campaign, which is how it's being treated right now.

• 39:05Jay Shetty?

  Yeah, that's so interesting. It shouldn't be a campaign.

• 39:07Speaker 01

  It shouldn't.

• 39:08Jay Shetty?

  Yeah, because what would that do? If it was a campaign, what are the negatives of that?

• 39:12Speaker 01

  It's strategic. It feels disingenuous and it's not making real movement happen. And there's a lot of brands that you can see capitalizing on that, which it doesn't bother me because at the end of the day, at least there is a token brown girl now, right? That wasn't something that happened before and we need that progress.

• 39:31Jay Shetty?

  It's better than nothing.

• 39:32Speaker 01

  We need that progress. So even though you'll see the one brown girl in things and the one brown guy in things, that didn't exist before. So at least that's step one to get to a place where this is just normalized. And so that's how I feel about the whole thing in general. But I think when I launched Live Tinted, it was so important. You know, we launched in 2017 as a community first. And while we were doing that, we just used the community, not used the community, we listened to the community to help us think through what was the first beauty product we were going to create. And it was truly made by them for them. And it just is so crazy, Jay, that what they asked for when we asked what your biggest beauty concern is, was dark circles. So it was such a full circle moment for me to go back to my bread listing video

• 40:16Speaker 01

  and it all happened. It was like, we have, there's clearly still a need in the market for this product. And but again, for me, the product is so secondary to what we're doing. You know, like with the campaign that we launched three weeks ago, which is so crazy, how all this is happening, but it was about no Photoshop. That's not something you see in the beauty industry. You know, like when people look at Instagram and they look in magazines, I don't want people to feel the way I did growing up where I felt not good enough the way I was. I mean, I definitely went through the whole thing where I starved myself and changed things about myself to look like that. And so my whole goal with Live Tinted is to just let people be themselves and make that a place that's like celebrated, you know? And I think the biggest thing we say about Live Tinted is that we're a multicultural

• 40:59Speaker 01

  community because if I were to just make this a brown girl brand, like everyone was expecting me to do, how is that really creating progress in the space, right? Like for us to really be integrated into the larger world and make this a truly inclusive brand, we have to be speaking to every ethnicity.

• 41:17Jay Shetty?

  Totally.

• 41:17Speaker 01

  We have to be talking to each other. And I think the biggest thing I spent the past year before we launched this product for Live Tinted was educating people on different cultures, different backgrounds, because I feel like the more you learn about other people's cultures, the more you're able to, I guess, like, understand each other. You know, like, when I think about, for example, we talked about like facial hair, which is something a lot of women have. I hope someone out there can relate with me and it's not just me. But I, when we spoke about it, all these women from all different backgrounds felt like they, they were chiming in. A Latino woman would chime in, Middle Eastern and all these things. And I was like, wow, this community is so much bigger than I even expected it to be. And it all organically happened, which is the most beautiful thing, right?

• 41:59Speaker 01

  Like, I think when people try to force something, you feel it, other people feel it, and it just naturally happens. I mean, I just think that's the best way to do everything in business and in life.

• 42:10Jay Shetty?

  I love it.

• 42:11Speaker 01

  Yeah.

• 42:11Jay Shetty?

  Yeah, 100%. And I'm so glad that you've built something community first.

• 42:15Speaker 01

  Yeah.

• 42:16Jay Shetty?

  And I remember one of my mentors in business would always say, like, build community first, comma, second, like, always. And, and he used to say, and I was like, oh, that sounds good. Like, that sounds cool.

• 42:27Speaker 01

  Yeah, yeah.

• 42:27Jay Shetty?

  Like, you know, that's one of those statements. But it was like, it's so true.

• 42:31Speaker 01

  It is.

• 42:31Jay Shetty?

  Because not only is a community, not, that's not just smart or strategic. Actually, what it is, is it's real. Because when you deeply get to know people's stories... Your heart expands, your vision expands, right? Like, you don't become someone who's just trying to sell something anymore. Because you have a community first. See, if you start with commerce, you're basically thinking, are we hitting our numbers? Are we selling stuff? Is stuff being shipped, right? That's what you're thinking about. When you start with community first, like you have, you start hearing people's stories. You start hearing people's backgrounds. You hear about people's challenges. And then, your brand becomes full of compassion and empathy and love and care, as opposed to being about numbers and stats and analytics.

• 43:12Speaker 01

  Even when you say that, it makes my, like, heart just, like, feel so good. Because, like, I had so many tough times this past year. I was so, it was so many lows of thinking and, again, doubting yourself. Like, it was a complete shift, right? Like, I went, and for me, I never, like, dreamt of being a beauty influencer, but I always dreamt of this beauty brand happening. So the pressure was like 10x. And I felt like, oh my God, like, this is what I wanted since I was 16. It's happening, and you have to do it right. But I had to get out of my own head and go back to the same scrappy mentality I had when I first started that YouTube video using my iPhone, is you just have to start. You just have to start. And I'll tell you, like, during those low times, it was literally this community that got me through it. Because I would read their comments, and they'd be like, keep going.

• 43:56Speaker 01

  Thank you so much. You're changing my life. You're making me feel beautiful with who I am. And when you see those comments, like, literally, when you're working at 1:00 in the morning, and you're, like, sitting there on your laptop, and it's a Saturday night, that is the energy you need to say, this is why you're doing something. And I think that that purpose-driven aspect of a, not just a beauty, but just building a business, is the, it equals longevity.

• 44:20Jay Shetty?

  Hundred percent.

• 44:20Speaker 01

  Because there's a, we're human. There's a, there's a real emotion that goes into it. And I think, like, at least for me personally, and I don't know, this could be one of my weaknesses as a CEO, but I feel like I have empathy in building this business. And it sometimes is like... Not a good thing, but it's who I am. And I, I don't know if that'll go away, but I, I can't help but care. And it's, it's tough, right? Because when you're a beauty personality, I'm allowed to just be that girl. When you're running a business, you sometimes have to like shift that hat and be like, okay, like, let's think about this, like what's going to be right for them and, and this and that. It's, it's a weird balance of all of these things.

• 44:56Jay Shetty?

  Yeah.

• 44:57Speaker 01

  I'm, this is a therapy session all of a sudden, but I'm into it. I'm like, man, it's a lot.

• 45:02Jay Shetty?

  Yeah, no, it is a lot. And, and that's what I think is so beautiful. When, when, when I'm doing the podcast and I'm speaking to someone like yourself, it's like, you've just had so many transitions in there.

• 45:10Speaker 01

  Yeah.

• 45:11Jay Shetty?

  And transitions are the hardest.

• 45:13Speaker 01

  Yeah.

• 45:13Jay Shetty?

  And that's why most people never have them. And that's why most people live the same day over and over and over again and call it a life, because transitions are so hard.

• 45:22Speaker 01

  Yeah.

• 45:23Jay Shetty?

  Tell me about the doubts that came in your mind and how you overcame them before you got to building Live Tinted. Like, what were the doubts? What were the challenges and what got you through? So we already know the community got you through.

• 45:33Speaker 01

  Hundred percent.

• 45:33Jay Shetty?

  And I love that because that to me is, to me, that's a successful entrepreneur. Like that, to me, that's a successful business person. It's someone who's living for their community and their why is so strong. But what else? What were the doubts that came up? And how were you able to strategically or internally start overcoming them?

• 45:50Speaker 01

  I think I had to tell myself, you have to sometimes give up the good to get to the great. You know, like, I actually like remember writing that out and like writing out like, things were just going in sort of like a hamster wheel as an influencer, right? Like, there was deals coming in and, and beyond the deals, again, like, I felt like there was everything I wanted to achieve out of being a beauty influencer, you know, that had happened. But it's comfortable. I had like a routine with it. I was, you know, in a flow of it and I was growing on like my business with it and all these things. And it, it's, it's really scary to go from that to. Well, like I've had this dream, blah, blah, blah, blah, blah, blah.

• 46:32Speaker 01

  Okay, so I would say for me, my biggest thing was that I knew that to build a company, I would need people. And so me taking this calculated risk also impacted other people's lives. That's a really scary thing. And I think for me, it was like, again, the same way when I was working at that company and I, while working there, I started my YouTube channel, right? So while I was an influencer, I started LiveTinted. And that was the only, that's the way that I've always built my career is like, do a little test. It's almost like, you know, like, just test it out, see how it goes. And that's how we launched LiveTinted as like with the hashtag. I literally just put on my Instagram story, this is how scrappy I did it. I thought I was gonna do this whole plan and like make this beautiful grid on Instagram, right? And then I was just like, you know what, Deepica, I just

• 47:17Speaker 01

  put hashtag LiveTinted and said, if you can find a deep-skinned melanin South Asian woman, tag hashtag LiveTinted. And within minutes, 200 people had tagged women all over online because I couldn't find a woman that looked like that on the internet. How crazy is that?

• 47:31Jay Shetty?

  Whoa, no way. Wow, that's crazy.

• 47:34Speaker 01

  So I just asked the community to do it. And that's, and then I was like, you know what, let's just launch this page. So that was my way of testing it out because instead of just trying to think of like, and I think that's the biggest thing we all get into our heads is this perfection idea. And the second I stopped thinking about it or caring about it, we just launched the page and it just started to organically grow. So instead of like placing that big order for that beauty product and right away saying, I needed to start this beauty product, I started an Instagram page. And I just started a hashtag. And, you know, thousands and thousands and thousands of people have been using the hashtag as a way to identify themselves and tell their personal story about their identity and their culture and where they come from. And that, to me, helped me shape what product

• 48:16Speaker 01

  and what I wanted to launch from a business side. But in the beginning, it was just about trying something out. And I think that's the only way to do, for me personally, it's not the only way to do it. But I think it's the way that you kind of go into it with a little less fear. Cause it's scary. It's still scary.

• 48:35Jay Shetty?

  Yeah, no, that, I love that because I always say that all of my content is 75% complete.

• 48:43Jay Shetty?

  It's just everything. This podcast, everything on Instagram, every video I've ever made is seventy-five percent complete.

• 48:49Speaker 01

  And that's crazy because I bet everyone watching is thinking it's a hundred and fifty percent.

• 48:52Jay Shetty?

  And it's really not. From my perspective, I know everything I could have made better about each one. But if I tried to get to a hundred, you'd never, you wouldn't know who I am. Because I think that's the, that's the block we all live in. We try and go from seventy-five. Now, it shouldn't be fifty, right? You don't want to put something out at just fifty or forty. But you want to get to a place where you are removing that fear because if I waited till I got to ninety-nine or a hundred, I'd never release anything. Because then you can just keep tweaking and keep tweaking and keep tweaking. And then you don't learn and then you don't learn fast. Like, waiting for something to get a hundred, you could wait ten years to launch something. At seventy-five, you can launch ten things in ten years and learn from it and get better. That doesn't mean you're giving low quality, like, just to throw that out. It's not that, that's not about low quality, right?

• 49:36Jay Shetty?

  It's not about bad quality. It's not like, I don't think what I'm putting out is good quality. What I'm saying is that I'm not giving myself the pressure of perfecting. Like, there are times when I miss a word or mispronounce a word on a video.

• 49:48Speaker 01

  Right, right, right.

• 49:48Jay Shetty?

  Right? And, and it's like, I'm not going to re-record the video for that because at that time it felt right. And people can forgive that. And I think that's what I mean, that just living for, creating something of high value and high quality, but not putting the fear of something that's actually going to block you from ever getting it to market.

• 50:04Speaker 01

  And I don't think any entrepreneur launching a business is ever going to feel like their work is a hundred percent.

• 50:08Jay Shetty?

  No, no way.

• 50:09Speaker 01

  When you're, it's your baby and you're looking at it, if you were waiting for a hundred percent, yeah, it just would never happen.

• 50:14Jay Shetty?

  No.

• 50:14Speaker 01

  You can't think of it that way. You just can't. And I, I, I think about that even with, when we launched our first product, again, like, I, I, there's so many things I wanted to do differently. But at the same time, like, you also want to put it out into the world and see how people respond to it because you want to learn from that and grow from that and build from that. So the same way I started that with the hashtag, my YouTube channel, to the hashtag of launching, lived in it as a community, I treated our first product that way too. And, I mean, fingers crossed, it's going well.

• 50:41Jay Shetty?

  Yeah, it's, I, I think it's going amazing. Like, it's awesome. And I love the branding and I know Radhi was in the video too.

• 50:48Speaker 01

  She was!

• 50:48Jay Shetty?

  Radhi doesn't love being in front of cameras.

• 50:50Speaker 01

  Which makes no sense because she is. It could be a I R L model. Let's be real. Everyone knows that.

• 50:55Jay Shetty?

  But it's amazing. I love that. It was. It was very real.

• 50:59Speaker 01

  Yeah.

• 50:59Jay Shetty?

  Like when I saw it, because I'd never seen it from what Radhi showed me when she was there with you. But I saw it the day it all launched three weeks ago. And I was just like, oh, I love the song. Like, I love the look and feel of everyone in the video. None of it felt pretentious. And I see beauty ads all the time. We see beauty ads all the time.

• 51:16Speaker 01

  Yeah. And that's the point, right?

• 51:18Jay Shetty?

  And it didn't feel like that. And and and I'm not just saying that because you're my friend. I'm saying that because that's how I felt. And I was just like, oh, this is real. And I'm glad that I've just found out from which I didn't know, which the release was scrappy.

• 51:29Speaker 01

  Yeah.

• 51:30Jay Shetty?

  Because I think it it feels real and it feels authentic and genuine and.

• 51:34Speaker 01

  But you know what? The thing is, is like, I feel like if we didn't do it that way, like, it wouldn't be what what I want the brand to be. Like, think about, you just said it yourself. There is a million beauty brands out there. What is the point and purpose of just putting out another one? There has to be something bigger than a beauty product. There has to be something that you want to change. And that's in any aspect of whatever business you're building. What drives me and keeps me going is thinking like, we are actually making momentum in this industry to make it so. Literally, it's not an option to not feature only one type of person in a campaign. It's it just it's not an option anymore. You have to make it so you're being truly inclusive. And I think that's what excites me more than anything is that

• 52:18Speaker 01

  girls see themselves with quote unquote flaws, which to me are really just like the best parts about people. And I think the more that we share people's stories and give people voices. These are all women. That's why I think we've been able to grow at the rate that we have is these are all women who have been dying to finally be heard and get their voices heard. And I think, you know, I can't tell you how many investors, how many mentors all told me that I was crazy to want to launch it this way. I mean, so many. And I think that's one of those things that you you should get advice from other people in your lives, of course, that you trust. But at the end of the day, it's your vision and your gut feeling that has to make the final call.

• 52:58Jay Shetty?

  Oh, that's so true.

• 52:59Speaker 01

  Has to.

• 52:59Jay Shetty?

  So true. And it's funny how that gut and intuition kind of gets quieter and quieter as things get bigger and bigger.

• 53:07Speaker 01

  It's so hard.

• 53:08Jay Shetty?

  Like, it's almost like as things get bigger, you almost feel like, oh, I don't know how to do this, so I've got to listen to someone else.

• 53:13Speaker 01

  I used to go to like five or six different people and they all had different opinions. And then that just added voices and noises into your own head. And it actually, to be honest, even during the building process, there was certain people's advice I took that was so different from what I wanted. So different. I am so glad that before we executed and launched, I had like a mentor snap me and say, where's the Deepica in this brand? And what she meant by the Deepica is that where is the bubbly personality, the fun, the vibrancy, the girl that people have been following for three years, who now wanted to launch something bigger than herself. It's so easy to lose yourself. And that's what happened with all the voices and noises in my head. And I think when I had that person, thank God, like snap that into my brain,

• 53:58Speaker 01

  I just remembered, wow, I want this to be a brand that's about happiness and people to feel like, just like positive and good. Cause the beauty space is, can be really isolating. It just can. And I think, I think, you know, just the media in general can be isolating. If I can do one thing with this beauty brand and it's make one person out there. And I know you, I feel like you must feel the same way. If I can make one person out there feel like they can be exactly who they are and feel good about that, then like I'm doing what I want to do. I really feel that way. It's not, it's really not about the beauty product. And I think that's the best part about building this business.

• 54:37Jay Shetty?

  I love that.

• 54:37Speaker 01

  It really is.

• 54:38Jay Shetty?

  I love that. Tell me a bit about the biggest things you think you have to think about for someone who's thinking of starting a business. What, if you had to say there were three things that I know have been really important to launch this business well, what have been those three big things? Apart from the obvious things like getting funding or whatever, but just three key core principles that you think have made a huge difference to a successful launch?

• 55:03Speaker 01

  The first thing that comes to mind is cutting out the noise.

• 55:08Speaker 01

  There's a lot of things that I used to do that I don't do anymore. And that includes people in my life that I now recognize. And this is why I basically live at this home is because I'm telling you, if there is even an inkling in you that somebody is negative energy, they're negative energy and you need to cut that person out of your life yesterday. And I've always been the girl that had a million best friends and like I love being around people. Like I said, I'm extrovert and I thrive on other people's energy. But the wrong energy can take you way down the wrong place. So I would say the first thing is cut out the noise and whatever that means in your own way, like the people, the distractions, the habits.

• 55:51Speaker 01

  I don't go out like I used to go out. I hang out with my family more than I ever have and my close friends. I've really dwindled it down to a core group of people. And you just, you have to, there's not enough, time is so finite that I would say the, yeah, the first thing is cut out the noise. The other thing I would say is, you know, I think the whole being scrappy thing is something to emphasize. Like I would say like the whole making a business plan thing. I personally don't believe in that because to me, my experience the past 10 years, I think is a business plan. Like I don't think you have to put pen to paper in that sense of like, I was always taught that, like I was a business, like in undergrad, I was a business major. And it was like, create this like formalized business plan, blah, blah, blah, blah, blah.

• 56:36Speaker 01

  I think that that's just like, there's a difference between brainstorming and doing like a whole like whiteboard situation versus like anything of that like fanciness. Yeah. Be scrappy, just like, just put things out there, see feelers, do tests and see what happens with that, you know? So I would say, yeah, cut the noise and be scrappy. And maybe I would say like, support system, support system, support system, which kind of goes into like cutting the noise, but I can't emphasize that enough because. And that for me, it was my community. But whatever a support system is to you, it is so crucial because whatever you see online, don't believe it. It is the toughest journey you'll ever go on, but it's the most rewarding journey you'll ever go on, and it is so worth it.

• 57:19Speaker 01

  But I wouldn't have gotten through it if it wasn't for my support system. I still, every day.

• 57:23Jay Shetty?

  Yeah.

• 57:24Speaker 01

  Every day.

• 57:25Jay Shetty?

  Yeah, I was gonna touch on that because I know we talk a lot about like the psychological impact of like starting a business, growing a brand, whatever it is. It's hard work and a lot of people burn out, right? A lot of people get totally stressed, totally burn out, and they lose themselves in the process. And you're so right, I think you've hit the nail on the head already, that just being around the right people, being around the right energy, changing your practices and habits to suit that bigger goal, right? It's not a sacrifice.

• 57:54Speaker 01

  No.

• 57:54Jay Shetty?

  Because it's supporting that bigger goal.

• 57:56Speaker 01

  Yeah, it takes a long time to realize that. Like, I will tell you, like, I mean, I talk to your wife and you about it all the time, is that like, there really is this

• 58:07Speaker 01

  a difference that just the way you start your day can change the whole trajectory of your day. And, you know, I hear your videos and I like know it, but for somebody who doesn't practice it, it's so easy to pick up my phone and just start working. And I think for me, like, it really is a thing of baby steps. Because the second you try to say, I'm gonna stop drinking and going out and just like working out and eating healthy and try to do all of these 50 things at once, you end up doing none of them.

• 58:37Jay Shetty?

  Totally.

• 58:38Speaker 01

  Like, it's just not happening. And I think I was always that extremist. I'm always like zero or 100. Yeah, Roddy was telling me that yesterday. I really am that person. I'm like, if I'm gonna do this, I'm gonna go all in on it. Finding a balance in life is something I'm, by the way, still working on every single day.

• 58:56Jay Shetty?

  Yeah.

• 58:56Speaker 01

  But so important because Yeah, the mentally, your mental capacity is going to be questioned every single day when you start your own business and everything you can do to set yourself up for success is the key. But I will tell you, it's sad that the only reason I started caring about like self-care and self-love was because I felt like I had to do it for the company rather than for myself. If I'm being totally honest, that's truly it. And like, the only reason I was like, I need to start working out again, wasn't because I cared about my physical appearance. When I was an influencer, I probably would have cared a lot more because I was like, oh, I have to like, take this photo. Running a business, it just wasn't something that was on my mind and something I cared about. But I started to realize I couldn't

• 59:40Speaker 01

  breathe well. I took like huge gasps of air and I had vocal issues and all of these things happening. And I was like, wow, Deepica, like, if you want, this business is only going to be as strong as you are helping run it. And that's what kickstarted me to start caring, which is quite frankly sad, you know, like, self-care should not be something that you look at and think about as an afterthought or something you're doing to support another aspect of your life.

• 1:00:06Jay Shetty?

  Wow.

• 1:00:07Speaker 01

  But it's the reality of, is how I felt.

• 1:00:09Jay Shetty?

  I think that's how all of us are. I think we all start taking care of ourselves when we're hit with an external challenge or pain. We're so bad at that. Like, we're so bad at taking care of something while it's here, while it's there. You know, we're waiting for something to go wrong or some big alarm bell to sound. And I think, I don't think that's you. I think that's all of us, me included. And I think all we can take that as is now that you've recognized that, you're now moving it back to, actually, I'm not going to do this just for Live Tinted, I'm going to do this for me. And that helps Live Tinted because Live Tinted is a part of me.

• 1:00:40Speaker 01

  I think self-awareness is the biggest thing that I've now, I feel like because I recognize that, like you just said, I'm like, you know what? That's step one. And I took that step one. So don't be so hard on yourself, Deepica. Like, it's, it's hard to not, though. It's this feeling of, you feel selfish doing self-care, but quite frankly, that's just not how it works.

• 1:00:59Jay Shetty?

  Totally.

• 1:01:00Speaker 01

  It's, it's a part of. Sustaining yourself.

• 1:01:03Jay Shetty?

  Yes.

• 1:01:03Speaker 01

  And it can't be looked at that way. And you know, even for social media, like I felt like I could never show myself getting a massage or, or, or going to, it's two ways. It's like at the other side of it. It's like, I also just want to turn off.

• 1:01:15Jay Shetty?

  Yes.

• 1:01:16Speaker 01

  And I need to give myself that moment to turn off. And, and, and now I've learned a tip I give myself, and I think this is important for everybody, even if you're not doing a career in the social media sphere, I still think giving a day off is just so important.

• 1:01:31Jay Shetty?

  Hundred percent.

• 1:01:32Speaker 01

  I give myself a Saturday. So on Saturdays, I never feel like I have to do anything online.

• 1:01:36Jay Shetty?

  Amazing.

• 1:01:37Speaker 01

  I, it's just like, the world is not gonna end.

• 1:01:40Jay Shetty?

  No, no, no, no.

• 1:01:41Speaker 01

  It'll be fine.

• 1:01:42Jay Shetty?

  It's definitely not. And I think we forget, like, I remember it was, so this was before I really had my exponential growth on social. So it was December 2017.

• 1:01:52Speaker 01

  So you were at like one million instead of 10 billion?

• 1:01:55Jay Shetty?

  Yes.

• 1:01:56Speaker 01

  Got it.

• 1:01:56Jay Shetty?

  But, uh, but, but I was there and, and it was December 2017. And I remember I took the whole month off to be creative in the sense of I didn't put anything out. So I didn't release anything in December 2017.

• 1:02:09Speaker 01

  That's amazing.

• 1:02:09Jay Shetty?

  Because I was just like, I don't think I'm going to be able to put out my best work.

• 1:02:13Speaker 01

  Yep.

• 1:02:14Jay Shetty?

  I don't think I'm going to be able to be truly impactful and help anyone if I'm not giving myself time and space. And I think that applies to products. I think that applies to videos. I think that applies to anything. Like you grow in time and space. And we see taking time and taking space as a defect.

• 1:02:32Speaker 01

  Totally.

• 1:02:33Jay Shetty?

  Right? We see slowing down.

• 1:02:35Speaker 01

  Yeah.

• 1:02:35Jay Shetty?

  As a defect.

• 1:02:36Speaker 01

  Yes.

• 1:02:37Jay Shetty?

  When actually it's how we're built, right? We need space to create space for creativity. Creativity can only work in space. It doesn't work in noise. Right? You never have your best idea when there's a million things on your to do list.

• 1:02:50Speaker 01

  My god, that's so true.

• 1:02:51Jay Shetty?

  You just don't. And so I feel like you, we need to start also recognizing, and again, this is just step one.

• 1:02:56Speaker 01

  Yeah.

• 1:02:57Jay Shetty?

  That space facilitates creativity. Space facilitates you to perform better. No one can go from event to event to event, from meeting to meeting to meeting, from pitch meeting to pitch meeting to pitch meeting.

• 1:03:09Speaker 01

  Oh my god.

• 1:03:09Jay Shetty?

  And perform at the same level without taking a break. To break, sorry, without taking a break to refine their skills, to take a pause. And I think we have to start recognizing that if we want to move forward, we have to press pause. Right? We just have to press pause.

• 1:03:24Speaker 01

  I remember there was a moment where when I was doing YouTube videos, I just need, I felt like I was supposed to post every single week. One video to for the algorithm and like, oh, it'll help me grow quicker. But my creative and all of that stuff that you just talked about wasn't there and you could feel it in the videos. I would still put them out because I felt like I had to and, and people felt it. And, you know, I saw it in the comments and I saw it, they were like, okay, this doesn't even feel like you anymore. And quite frankly, I hit a cap where I didn't want to make makeup tutorials. Because in the beginning for me, making makeup tutorials was again, me helping a girl out there see themselves reflected online. But by the end of it, my heart and soul was so into building this business and giving an opportunity to other girls to be the faces of on YouTube.

• 1:04:08Speaker 01

  And whatever social media, you could feel it in my work. You could tell when I put out a makeup video that I, I didn't care to. And it's because it's not where my heart and soul is at. It was never to be the face. It was to create that platform to give other people that opportunity to be the face. That's really where it was, but it's crazy how you like, you, you can't fake that. Like if you put it out into the world, people, it is awesome because that's again, the community that it was great that they called me out because it made me check myself. And it pushed me to go towards building the business I wanted.

• 1:04:39Jay Shetty?

  Absolutely. What's been the hardest thing about becoming a CEO? Because I feel like, yeah, it's a big, steep learning curve, which you're doing at an accelerated pace. Tell us about taking on that role and, and what have been the hardest parts about it and how you've navigated that.

• 1:04:57Speaker 01

  You see all these like quotes about being a, a CEO on like Instagram and it sounds so cool and glamorous. It is.

• 1:05:04Jay Shetty?

  Everyone listens to you and everything goes to plan and you're the boss and.

• 1:05:10Speaker 01

  When you have a tough day, you feel like who do you go to to talk about that tough day? Because when you're the CEO running the company, you're supposed to be the one that has it all together, right? But at the end of the day, we're all human. And I think for me, and I think this is why it's so great that the startup culture has cultivated this, you don't have to be, you don't have to have it all together. And I think that vulnerability of being able to show that to your, the people in your, you know, whether it's your family, friends, or your employees, of like, I need a day. Or you guys, like, I'm not okay today, and I just need that moment. I don't think it's, and I'm grateful that I've at least experienced that with the people that work for me now, where I can show that a little bit of weakness. Because I think like, nobody's a robot.

• 1:05:54Speaker 01

  And if they are, then I know I wouldn't want to work for a robot, you know? And I think that human aspect has made it easier. But I still feel this insane amount of pressure to deliver better and better and better and better. And like, no matter how much people tell you to stop and like, soak in that moment, like, Deepica, you guys launched, and everyone's so happy and excited about it. I still think about, we have so many more lives to impact. We have so much more goals to hit. And I'm always thinking about bigger, bigger, bigger. And again, it's not from a business perspective, but from a, just like the, that's exactly it, the impact that we want to make. So it never feels like enough. And I consciously am trying to make like those moments to sit back.

• 1:06:39Speaker 01

  And usually it means going home to my family, who really just, you know, they're so proud of me, but they also know, like, when I'm home, I don't want to talk about my job. I just need like a day to like myself. And I think that's so important. Because I don't feel like I can shut off, except for that one day. And yeah, so I think like, being a CEO is, I just, I think it's so important people recognize that that responsibility is heavy and it's massive. And the fact that, and I said this earlier, but it's so true, the fact that any decision I make not only impacts my life, but in fact, impacts other people's lives, is so much heavier to like, hold on your heart. Because even though, like, if I make a mistake and I have to deal with the consequences, that's one thing. But if I make a business decision and we hire somebody,

• 1:07:24Speaker 01

  but then recognize that the business doesn't need it anymore, and I have to fire that person, that's their livelihood at stake. So I think it's really important that if you decide to start a business, you really recognize those things that I was saying earlier about having that emotional support. You really cut out the noise and you really just make time to think about what it is that you want to be as a leader, because I really did have that moment. And I was like, and that's why I was saying earlier, I was like, I feel like I'm allowed to just be myself and be, show my weakness and hopefully the people that work for me see that as something where I'm, I'm kind of just like letting them recognize that like this business is more than just a business. There's something behind it that matters to me more and that's why I get emotional.

• 1:08:09Speaker 01

  That's why I care and that's just the way I want Lived Handed to be run. I'm not saying, you know, that's for every business, but for me, if it didn't have something bigger to it, I wouldn't want to be a part of it personally.

• 1:08:22Jay Shetty?

  I love that. I love that. It's awesome having you on the podcast because it's so much about purpose. And I really feel when I'm listening to you that it's a purposeful brand. It's a purposeful movement. You're a purposeful person, like you're living on purpose and it's, and I think that that's the difference between what wins and what doesn't and what's also fulfilling and what's not. Because I think that a lot of things can win in life and succeed, but they may not fill you up with meaning and happiness because it's not linked to purpose.

• 1:08:56Speaker 01

  I think you and I have both met people where we've met that they have what externally looks like everything. Everything that you think somebody wants and they still feel empty inside. And for me, when it's all said and done, I want to, when I think about what footprint I want to leave on like the world and what I want to do. And this is, I've had so many people say to me like, it's a beauty brand. You're in the beauty industry. What I literally, when investors are like, but it's makeup. And that's when I walk out of the room and know that they're not the right partner for me. It's not makeup. It's about making people feel good about themselves and who they are and giving them that confidence to walk out the door and feel like they are complete.

• 1:09:37Jay Shetty?

  I love that.

• 1:09:37Speaker 01

  And I don't think that, for me, again, this is just having that like footprint and leaving that footprint, I think everybody wants to figure out what their version of that is. And that's when you feel fulfilled inside and it's, don't get me wrong, I mean, listen, like, I'm not gonna sit here and preach this whole thing of like, I worked hard, I am working hard and I do work hard and I, I feel proud and I have goals, like, I wanna one day buy my dad, like, he got me, I think back to this, and like, when I was 16 years old, my father drove a Toyota Camry, he was working overnight shift after overnight shift. And, um, you know, in, in a family of doctors, he was the only one that's not a doctor, he's a lab tech. And now that I understand money and the financial responsibility that he had on just that salary

• 1:10:19Speaker 01

  supporting our entire family, it blows my mind because I was a brat. I wanted that Abercrombie and Fitch shirt, I wanted that blah blah blah. And I, I now realize how much we couldn't afford it.

• 1:10:33Jay Shetty?

  Yeah.

• 1:10:34Speaker 01

  But he never let me realize that as a kid. He gave me everything I ever wanted, everything I ever wanted. And, you know, I used to have this guilt, this like heavy guilt about it, like, why was I that girl? Um, I was such a brat. And, and now, instead of feeling that guilt, I just think about how I can pay it forward to them, but to other people and hopefully one day my kids. I mean, it's just one of those things. And I think that's why I'm so proud of the culture and the background I came from and wanting that to be a part of the Lived Tinted brand. Because I, again, like, I, I used to not be proud of it. And it's so silly because that is the dopest part of who people are, is that.

• 1:11:07Jay Shetty?

  Absolutely.

• 1:11:08Speaker 01

  That identity.

• 1:11:09Jay Shetty?

  Yeah, but there is something about that South Asian community that doesn't have it.

• 1:11:12Speaker 01

  I know.

• 1:11:12Jay Shetty?

  And so, I'm really glad that people like yourself.

• 1:11:16Speaker 01

  And you.

• 1:11:16Jay Shetty?

  Are, uh, representing that so incredibly well and with grace. And I think that's very important. I, I think representation is never a matter of ego or competition, it's a matter of grace.

• 1:11:28Speaker 01

  Yeah.

• 1:11:29Jay Shetty?

  And like, accepting and valuing others and. Recognizing everyone's value, everyone's beauty, everyone's, and that's what you've done with the brand, which is just unbelievable to see. So

• 1:11:38Speaker 01

  Thanks.

• 1:11:38Jay Shetty?

  Thank you for doing it. Is there anything that I didn't ask you about that you wish I did?

• 1:11:42Speaker 01

  No.

• 1:11:43Jay Shetty?

  I always ask that because I always want to make sure that you got to embody the message you wanted to share.

• 1:11:48Speaker 01

  No, I mean, honestly, like, I feel like it's just having a vulnerable conversation. I feel like we did.

• 1:11:52Jay Shetty?

  Good. So we do end every podcast with a final five.

• 1:11:55Speaker 01

  Oh, my God. Okay.

• 1:11:56Jay Shetty?

  The rapid fire, quick fire.

• 1:11:57Speaker 01

  Are they the same five?

• 1:11:59Jay Shetty?

  No, no.

• 1:11:59Speaker 01

  Okay, that would make it really easy.

• 1:12:01Jay Shetty?

  No, no, no.

• 1:12:01Speaker 01

  Because I've heard a lot of.

• 1:12:02Jay Shetty?

  I know, they're not the same five. Okay, so this is yours.

• 1:12:04Speaker 01

  Oh, my God, okay.

• 1:12:05Jay Shetty?

  Okay, your final five starts now. I do want one word or one sentence answers.

• 1:12:09Speaker 01

  Okay.

• 1:12:10Jay Shetty?

  Right? One word or one sentence.

• 1:12:11Speaker 01

  Okay.

• 1:12:12Jay Shetty?

  Okay, so first question.

• 1:12:13Speaker 01

  Can Robbie come and sit next to me? I'm scared.

• 1:12:15Jay Shetty?

  No, no. What is your one beauty product you can't live without?

• 1:12:19Speaker 01

  He's sticked, uh, lived hinted.

• 1:12:21Jay Shetty?

  Okay, good. That's very good.

• 1:12:22Speaker 01

  Yeah.

• 1:12:22Jay Shetty?

  Number two, what's your biggest piece of advice for someone wanting to, I don't know, I'm not gonna, I'm gonna change that one because I asked you that earlier.

• 1:12:30Jay Shetty?

  What are the three biggest pillars of what Lift Tinted stands for?

• 1:12:34Speaker 01

  Inclusivity, acceptance, and happiness.

• 1:12:38Jay Shetty?

  Okay. Question three, what's one step in your morning routine that you will never skip?

• 1:12:44Speaker 01

  Now, it's breathing.

• 1:12:45Jay Shetty?

  Nice.

• 1:12:46Speaker 01

  And I think a hard, a large part because of you in my life. I actually take a minute to breathe.

• 1:12:51Jay Shetty?

  Trust me, I've had to work on that myself. Like, that's like, pooh, I think that's something you have to do forever.

• 1:12:56Speaker 01

  Yep.

• 1:12:56Jay Shetty?

  It's like drinking water, right?

• 1:12:58Speaker 01

  It's tough.

• 1:12:58Jay Shetty?

  You can't. Absolutely. Okay. Uh, number four, when you're having a bad day, what do you do to make yourself feel better?

• 1:13:06Speaker 01

  Um.

• 1:13:10Speaker 01

  What do I do? I'm working on that now actively. Hang out or be around somebody I love.

• 1:13:15Jay Shetty?

  Okay.

• 1:13:16Speaker 01

  That was not a word.

• 1:13:17Jay Shetty?

  That's fine. That's one sentence.

• 1:13:18Speaker 01

  Just kidding.

• 1:13:19Jay Shetty?

  That's one sentence. That's one sentence. That's one sentence. And number five, what would you want to be remembered by?

• 1:13:25Speaker 01

  Um.

• 1:13:29Speaker 01

  I want to make an impact and I want, in whatever way that means. And I want, if the legacy of Live Tinted is that we've somehow evolved the beauty industry to be more inclusive, I feel like we've done our purpose.

• 1:13:42Jay Shetty?

  I love that. Thank you so much, Deepica.

• 1:13:44Speaker 01

  Thanks for having me.

• 1:13:45Jay Shetty?

  It's so awesome having you on the podcast.

• 1:13:47Speaker 01

  We got to hang out?

• 1:13:48Jay Shetty?

  Yeah, this is great. We actually got to hang out. But if you don't already follow Deepica, please go and find her on YouTube and Instagram. Of course, go and follow Live Tinted as well on Instagram, anywhere else?

• 1:13:59Speaker 01

  Yeah, you know, go to our site.

• 1:14:01Jay Shetty?

  Go to the site, livetinted.com. Yes, no, say it.

• 1:14:04Speaker 01

  Yeah, livetinted.com, yeah.

• 1:14:05Jay Shetty?

  Yeah, livetinted.com. I'm sure there's so many of you out there that are listening or watching right now, thinking, I need this makeup in my life and...

• 1:14:11Speaker 01

  And more than that, again, like, I didn't say this as one of the three words, but I should have. It's community, community, community. And it's like, you really can learn and see other people in this community and see what products they love. It's not just about our products. We have a whole platform for other people to see other people's products because I think that education is important and fun.

• 1:14:28Jay Shetty?

  Yeah. Well, one of the biggest reasons I wanted to do this with you now, Deepica, is because I want to have the same conversation with you every year as you go and build this brand.

• 1:14:37Speaker 01

  Yeah, that'll be interesting.

• 1:14:38Jay Shetty?

  Because I love seeing my friends like yourself just start incredible ventures with so much purpose. And I feel so grateful that the community of friends we have here are so purposeful.

• 1:14:47Speaker 01

  Amazing.

• 1:14:47Jay Shetty?

  And so deep.

• 1:14:48Speaker 01

  Yeah.

• 1:14:48Jay Shetty?

  And I just want to sort of support each other. And I think it's so important. Like, I want to look back on this conversation 10 years, 20 years from now.

• 1:14:55Speaker 01

  Gosh, it's gonna be crazy, right?

• 1:14:56Jay Shetty?

  Yeah. And for all of us to just be like, oh, my God, do you remember when we were just trying to do that and you were starting this company and I was doing this? And I just, I want to have that. And that's why I'm saying that start supporting your friends right now.

• 1:15:08Speaker 01

  Yeah.

• 1:15:09Jay Shetty?

  Like, wherever you are in the whole same space.

• 1:15:11Speaker 01

  Agreed.

• 1:15:11Jay Shetty?

  Just start supporting your friends because...

• 1:15:13Speaker 01

  There is room for everyone. Collaborating is way stronger than competing.

• 1:15:16Jay Shetty?

  Totally, totally. And, and thank you so much for being an amazing guest.

• 1:15:21Speaker 01

  Thanks.

• 1:15:21Jay Shetty?

  I genuinely hope anyone who's listened or watched this is gonna go back, make a ton of notes. And I hope that you're gonna go and find out how you can actually apply some of these principles. I think Deepica's set out so many great gems, like, so many great moments of great advice that I think that are gonna help you. So if you're in the process... Of building your startup. If you're in the process of building your side hustle, like if that's where you're at, listen to this podcast again and take in, what do I do right now? Where do I go from here? Don't worry about the big dream. This is a 10 year dream in the making, right? It's not about starting the brand tomorrow. And there's still 10 years and 20 years to go. Totally, totally. And it's not about starting the brand tomorrow. It's not about building the product you wanted forever tomorrow. It's about doing each part, each step of the way. That's what this story is all about.

• 1:16:06Jay Shetty?

  It's each step of the way. Every step has its use, has its purpose. And that's going to help you build an amazing, amazing life, career and most important impact. So thank you, Deepica. Thank you so much. Loved having you on the show. Make sure you guys share anything that Deepica said. Please share on Instagram, please share on Twitter, please share on Facebook. I love seeing them. I love reposting them as well and I can't wait to see you again next week. Thanks so much for tuning in.

• 1:16:34Jay Shetty?

  Thank you so much for listening through to the end of that episode. I hope you're going to share this all across social media. Let people know that you're subscribed to On Purpose. Let me know, post it. Tell me what a difference it's making in your life. I would love to see your thoughts. I can't wait for this incredibly conscious community we're creating of purposeful people. You're now a part of the tribe, a part of the squad. Thank you for being here. I can't wait to share the next episode with you.

• 1:17:50Speaker 03

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• 1:18:00Speaker 04

  Espolone Tequila, 40% alcohol by volume, 80 proof. Copyright 2026, Compendium America, New York, New York. Drink responsibly.