Pod Insights No B.S. Job Search Advice Radio LinkedIn's #opentowork Post About this episode EP 3101 How can you tell the world you are looking for work without seeming desperate. ABOUT JEFF ALTMAN, THE BIG GAME HUNTERPeople hire Jeff Altman, The Big Game Hunter to provide No BS job search coaching and career advice globally because he makes job search and succeeding in your career easier. Schedule a discovery call to speak with me about one-on-one or group coaching during your job search at www. TheBigGameHunter.us. You will also find great info and job search coaching to help with your job search at JobSearch. Community You can get free copies of 25 Interview Questions and Answers, How to Craft a Compelling Elevator Pitch in 20 Seconds or Less, Get Ready for the Job Jungle, Diagnosing Your Job Search Problems, No BS Resume Advice, and Prove Your Worth First, Then Negotiate. Receive free weekly suggestions and more. Subscribe to No BS Job Search Advice Radio, the #1 podcast in Apple Podcasts for job search with more than 3000 episodes. Connect on LinkedIn: https://www.linkedin.com/in/TheBigGameHunter We grant permission for this post and others to be used on your website as long as a backlink is included to www. TheBigGameHunter.us and notice is provided that it is provided by Jeff Altman, The Big Game Hunter as an author or creator. Not acknowledging his work or providing a backlink to www. TheBigGameHunter.us makes you subject to a $1000 penalty which you proactively agree to pay. Please contact us to negotiate the use of our content as training data.
Transcript 0:00 Speaker 00 Your sausage McMuffin with egg didn't change, your receipt did. The sausage McMuffin with egg extra value meal includes a hash brown and a small coffee for just $5. Only at McDonald's for a limited time.
0:12 Speaker 01 Pricing participation may vary. Promotion pricing may be lower than meal pricing.
0:15 Speaker 02 All right, let's talk about LinkedIn. Specifically, that open to work post. You know, the one that can feel like a total minefield if you're looking for a new job. Today, we're going to break down exactly how to write one that just screams confidence and skill, not desperation. So let's dive right in. Okay, so the very first hurdle we have to get over is what I call the desperation trap. We've all seen them, right? Those posts that come across less like a showcase of talent and more like a plea for help. And honestly, that's just a massive missed opportunity. And that really brings us to the million dollar question. How do you tell the world you're looking for a job without sending the wrong vibe? How do you project value and confidence and make recruiters want to call you? It seems tricky, but the solution is actually all about one simple, powerful shift in how
1:00 Speaker 02 you think about it. And here's that shift. You have to stop thinking about your open to work post as a little help wanted ad for yourself. Instead, start seeing it for what it really is. It's your personal professional billboard. It is prime advertising space for brand you. This quote right here gets to the absolute heart of it. The posts that actually get results, the ones that land interviews, they work because they are, first and foremost, marketing documents. They're not just a status update. They are a piece of content that's been carefully crafted to hook exactly the right people. We're talking recruiters and hiring managers. So that all sounds great in theory, but how do you actually pull it off? Well, let's do this.
1:41 Speaker 02 Let's take apart a really fantastic open to work post, piece by piece, and see exactly how that marketing mindset turns into a message that grabs attention. First things first, the headline. I'm telling you, the first two lines of your post are absolutely everything. This is your hook. It's one and only job is to stop that endless scroll and immediately tell a recruiter who you are and what you do. So here's the perfect formula. You start with "OPEN TO WORK," bold, all caps. You can't miss it. Then you use that little pipe symbol to separate your ideas and list your key functions. Think of these as your SEO keywords. After that, pop in your location and your work preference, like hybrid or remote. This whole format is just so clean, so easy to scan, and it's packed with the exact info
2:25 Speaker 02 a recruiter is plugging into their search bar. Okay, so you've hooked them with that killer headline. Now the body of your post has to deliver the goods. And you know the most powerful way to do that? Lead with your impact. I'm talking about using hard numbers. Don't just say you improved efficiency. No, no. Say you increased efficiency by 35%. See the difference? Concrete, measurable achievements are just undeniable proof of the value you bring. It turns your post from a boring list of old job duties into a portfolio of actual tangible results. But of course, it's not all about the numbers. A really great post gives the complete picture. You want to briefly summarize your background, be super clear about what you're looking for in your next company, and even mention what drives you.
3:10 Speaker 02 And you know what? Don't be afraid to add a little personal, human touch. The post we analyzed mentioned a service dog. It's a small detail, but it makes the person so much more memorable and relatable. All right, you've done the work. You've hooked them, you've impressed them with your results, and you've even shown them you're a real human being. Now for the final step. You have to make it incredibly ridiculously easy for them to take the next step. And that is your call to action, your CTA. The secret here is to make it frictionless. That's the key word. Don't make a recruiter have to hunt around your profile for your resume, or even worse, have to send you a message asking for it. Just include a direct link to your resume right there in the post. You're removing a step, you're making it effortless for someone who's interested.
3:53 Speaker 02 It's such a simple move, but it signals that you're organized, professional, and ready to go. So we've broken it all down. We've looked at the headline, the body, the closing. Now let's put it all back together and boil it down to the secret sauce. The simple formula that really makes these posts work. It really just comes down to these four key things. One, you grab them with a clear headline. Two, you prove your value with real numbers. Three, you connect with them with a little human touch. And four, you make it easy for them to act with a direct link. That's it. This formula hits that perfect sweet spot. It's professional, it's personal, and it's just so powerfully effective.
4:32 Speaker 02 But you know, there's one last thing that underpins all of this. And honestly, it might be the most important piece of the puzzle. It's your tone. Getting the structure right is half the battle, but getting the feeling right is what's really gonna make you stand out. Just look at the difference here. On the left, you've got that passive, kind of vague language, hoping to find my next role. On the right, it's active, it's specific, it's confident. You're not hoping, you're seeking a challenge. You're not begging for shares, you're stating, "I bring expertise in." This isn't just about picking different words, it's a total reflection of how you see your own professional value. So let's remember, your "open to work" post is not a plea for help. It is a professional headline.
5:14 Speaker 02 It's an announcement that a top-tier talent is officially on the market. So take these tools, craft that message with the confidence you deserve, and go show the world what you're made of. So what's your headline gonna be?
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