LinkedIn Profile Optimization for 2025

3044 This episode will help you stand out from the competition and efficiently land your next role. ABOUT JEFF ALTMAN, THE BIG GAME HUNTERPeople hire Jeff Altman, The Big Game Hunter to provide No BS job search coaching and career advice globally because he makes job search and succeeding in your career easier. Schedule a discovery call to speak with me about one-on-one or group coaching during your job search at ⁠www. TheBigGameHunter.us. You will also find great info and job search coaching to help with your job search at ⁠⁠JobSearch. Community⁠⁠ You can get free copies of 25 Interview Questions and Answers, How to Craft a Compelling Elevator Pitch in 20 Seconds or Less, Get Ready for the Job Jungle, Diagnosing Your Job Search Problems, No BS Resume Advice, and Prove Your Worth First, Then Negotiate. Receive free weekly suggestions and more. Subscribe to No BS Job Search Advice Radio, the #1 podcast in Apple Podcasts for job search with more than 3000 episodes. Connect on LinkedIn: ⁠https://www.linkedin.com/in/T⁠⁠heBigGameHunter⁠ We grant permission for this post and others to be used on your website as long as a backlink is included to ⁠www. TheBigGameHunter.us⁠ and notice is provided that it is provided by Jeff Altman, The Big Game Hunter as an author or creator. Not acknowledging his work or providing a backlink to ⁠www. TheBigGameHunter.us⁠ makes you subject to a $1000 penalty which you proactively agree to pay. Please contact us to negotiate the use of our content as training data.

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  Ever feel like you're just throwing applications out there and hoping for the best?

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  Yeah, or like, you know, you're not even really looking right now, but you just have this feeling.

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  You're ready for what's next.

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  Like, there's that next step out there for you.

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  Exactly, but you're not quite sure how to make it happen.

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  Right.

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  Well, we're diving into something today that could really change that dynamic.

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  Okay.

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  It's all about your LinkedIn profile.

• 0:20Speaker 01

  Oh, LinkedIn.

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  Think of it like this, we're going to create a professional online presence that's so strong.

• 0:27Speaker 01

  Okay.

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  That opportunities actually start finding you.

• 0:30Speaker 01

  Okay, I like that.

• 0:31Speaker 00

  No more endless scrolling on job boards, just hoping for a response.

• 0:36Speaker 01

  Right.

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  We're zeroing in on how to strategically optimize the most important parts of your LinkedIn profile.

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  Yeah.

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  The parts that really act like a magnet.

• 0:46Speaker 01

  Okay.

• 0:46Speaker 00

  For recruiters and can honestly help you cut down on your job hunt time.

• 0:51Speaker 01

  Uh huh.

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  And land that next exciting role.

• 0:54Speaker 01

  I love it.

• 0:55Speaker 00

  So we've been digging deep into the latest research and expert opinions.

• 0:58Speaker 01

  Yeah.

• 0:59Speaker 00

  On what makes a LinkedIn profile really shine in 2025.

• 1:03Speaker 01

  Cool.

• 1:03Speaker 00

  And what's interesting is it's not about checking off every single little box that LinkedIn has.

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  Right.

• 1:08Speaker 00

  It's about putting your energy where it matters most.

• 1:11Speaker 01

  Yeah.

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  Into those core areas that really grab the attention of the people who can open those doors for you.

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  Uh huh.

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  So our mission today is to break all that down for you.

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  Okay.

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  To get to those absolute essentials, the high-impact things that can bring you big results without a ton of effort.

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  I like it.

• 1:29Speaker 00

  Think of this like your secret weapon.

• 1:31Speaker 01

  Okay.

• 1:32Speaker 00

  Your insider's guide to LinkedIn's success. We're focusing on those critical sections that.

• 1:37Speaker 01

  Yeah.

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  With just a little bit of strategic tweaking.

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  Okay.

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  Can dramatically increase your visibility.

• 1:43Speaker 01

  Yeah.

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  And help you attract the right kinds of opportunities.

• 1:45Speaker 01

  I totally want.

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  So let's start with something super fundamental.

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  Okay.

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  The very first thing anyone sees.

• 1:51Speaker 01

  Alright.

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  Your profile photo.

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  Yes, your photo. That's your digital hello.

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  It is.

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  It's like that first impression.

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  That first visual handshake.

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  Oh, it is. And the thing is, it's really all about that human connection.

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  It is.

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  Studies show that we are hardwired to connect with faces.

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  We are.

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  So a profile with a photo is not only 14 times more likely to be viewed.

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  Wow.

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  It actually taps into that basic human desire to connect.

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  It does.

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  It makes you feel more real and approachable.

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  It does.

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  And get this, profiles with photos get nine times more connection requests.

• 2:27Speaker 00

  Really?

• 2:27Speaker 01

  Nine times.

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  So it's huge.

• 2:30Speaker 01

  Yeah, so think about all those missed opportunities if you don't have one.

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  Yeah, you're right.

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  Without a photo, it can actually give a negative first impression.

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  It can.

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  You know, maybe it looks like you're not really engaged on the platform.

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  Right.

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  Or like your profile incomplete.

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  Yeah.

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  And that can make recruiters hesitate to reach out.

• 2:47Speaker 00

  Makes sense.

• 2:47Speaker 01

  Yeah.

• 2:48Speaker 00

  So, okay, let's talk about what a professional photo actually means.

• 2:51Speaker 01

  Okay.

• 2:51Speaker 00

  Because it doesn't have to be that, like, super formal corporate headshot.

• 2:55Speaker 01

  No.

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  You know, from like decades ago.

• 2:57Speaker 01

  No, not at all.

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  Like, what are the must haves?

• 2:59Speaker 01

  Right.

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  What should we absolutely aim for?

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  So it's true, the idea of professional has totally changed.

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  It has.

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  It's more about showing that you're competent.

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  Okay.

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  And approachable.

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  Right.

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  So the key things are clarity.

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  Okay.

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  Like, people should be able to see your face clearly.

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  Right.

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  And then it needs to be recent. You don't need a brand new picture every month or anything.

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  Sure.

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  But try to have one from the last year or two.

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  Makes sense.

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  Unless your look has changed drastically.

• 3:25Speaker 00

  Okay.

• 3:25Speaker 01

  I mean, think about it. You want people to recognize you if they meet you in person.

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  Right.

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  After seeing your profile.

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  That's true.

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  And quality is important, too.

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  Okay.

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  A blurry photo, or one that's all pixelated.

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  Yeah.

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  That just doesn't make a good first impression.

• 3:40Speaker 00

  Hmm.

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  Aim for at least 400 by 400 pixels.

• 3:44Speaker 00

  Okay, good to know. Now, what about filters and backgrounds?

• 3:48Speaker 01

  Right, well.

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  This is an Instagram, right?

• 3:50Speaker 01

  Right, exactly. Authenticity is key here.

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  Okay.

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  Too many filters or editing.

• 3:55Speaker 00

  Yeah.

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  Yeah, it can be distracting.

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  Right.

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  And it might even make people wonder what you're trying to hide.

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  Yeah, that's true.

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  So for backgrounds, simpler is better.

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  Okay.

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  Plain or neutral background keeps the focus on you.

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  Right.

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  Subtle backgrounds are fine if they're not too busy.

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  Yeah.

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  But avoid anything that's gonna pull attention away.

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  Okay.

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  And don't forget about lighting.

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  Lighting, okay.

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  Good lighting can make a huge difference.

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  It can.

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  Even on a simple photo.

• 4:20Speaker 00

  That's true.

• 4:20Speaker 01

  Here's an easy tip.

• 4:21Speaker 00

  Okay.

• 4:22Speaker 01

  Just face a window. Natural light is often the best.

• 4:25Speaker 00

  Oh, I like that. That's an easy one.

• 4:27Speaker 01

  Yeah.

• 4:28Speaker 00

  So any other tips on how to frame the shot?

• 4:30Speaker 01

  Sure.

• 4:31Speaker 00

  And what to wear?

• 4:32Speaker 01

  So, a closer shot usually works best.

• 4:35Speaker 00

  Okay.

• 4:35Speaker 01

  Like, from the chest up, with your face taking up maybe 60% of the frame.

• 4:39Speaker 00

  Gotcha.

• 4:40Speaker 01

  That lets people see your expression.

• 4:42Speaker 00

  Yeah.

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  And speaking of expressions.

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  Okay.

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  Go for something friendly and approachable.

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  Okay.

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  A genuine smile can really make you seem warm and open.

• 4:51Speaker 00

  It can.

• 4:51Speaker 01

  And then, as for what to wear.

• 4:53Speaker 00

  Yeah.

• 4:54Speaker 01

  Choose something that fits your industry and the jobs you want. Professional or business casual is usually a good bet.

• 5:00Speaker 00

  Makes sense.

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  And this might seem obvious.

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  Okay.

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  But stay away from selfies or group photos.

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  Yeah.

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  For your main profile picture.

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  Right.

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  You want the focus to be all on you.

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  You do.

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  Alright, so that gives us a clear picture.

• 5:14Speaker 01

  Yeah.

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  And hopefully encourages everybody to give their photo a second look.

• 5:18Speaker 01

  Absolutely.

• 5:19Speaker 00

  So now that we've got that compelling visual.

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  Okay.

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  What's next?

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  Your headline.

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  Okay, that headline.

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  That's the short text right under your name.

• 5:27Speaker 00

  Right.

• 5:27Speaker 01

  And this is important because it goes everywhere with you on LinkedIn.

• 5:30Speaker 00

  Oh, everywhere.

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  Everywhere.

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  Okay.

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  It pops up in search results in your activity feed.

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  Yeah.

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  Even when you send connection requests or messages.

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  Wow, okay.

• 5:38Speaker 01

  It's basically your professional tagline.

• 5:40Speaker 00

  Okay.

• 5:40Speaker 01

  And it's the second most important thing to optimize.

• 5:43Speaker 00

  Alright, so it's not just about putting your current job title there.

• 5:47Speaker 01

  No.

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  What makes a headline really stand out and do its job?

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  You got it. A generic job title is a total missed opportunity.

• 5:55Speaker 00

  Yeah.

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  A good headline is short. Okay.

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  Attention grabbing?

• 5:59Speaker 01

  Uh huh.

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  And accurate?

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  Okay.

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  It needs to grab people's attention quickly.

• 6:03Speaker 01

  Yeah.

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  But also be truthful about who you are professionally.

• 6:07Speaker 01

  Right.

• 6:08Speaker 00

  And using the right key words and phrases is super important.

• 6:11Speaker 01

  Okay, key words.

• 6:13Speaker 00

  Put yourself in the recruiter's shoes.

• 6:14Speaker 01

  Okay.

• 6:14Speaker 00

  If they were looking for someone with your skills, what would they search for?

• 6:19Speaker 01

  Right.

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  Think about keywords that are specific to your industry.

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  Okay.

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  And the jobs you want.

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  So like if you're in marketing and you're aiming for social media management roles.

• 6:28Speaker 00

  Exactly.

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  You'd use keywords like?

• 6:30Speaker 00

  Yeah, things like social media strategy.

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  Engagement marketing.

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  Platform growth.

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  Yeah, those are good.

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  You want to make sure those are in there?

• 6:37Speaker 01

  Okay.

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  And think about what makes your skills unique too.

• 6:41Speaker 01

  Okay.

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  What's your specialty?

• 6:42Speaker 01

  Yeah.

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  What are you passionate about?

• 6:43Speaker 01

  Alright, so you mentioned highlighting a value proposition or an achievement in the headline.

• 6:50Speaker 00

  Yeah.

• 6:50Speaker 01

  Can you break down the difference between those? And how to use them effectively? So a value proposition is like a clear statement

• 6:57Speaker 00

  Okay.

• 6:57Speaker 01

  of the benefit you bring.

• 6:59Speaker 00

  Okay.

• 6:59Speaker 01

  What you can do for others.

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  Got you.

• 7:01Speaker 01

  Like, let's say you're a project manager. You might say something like delivering complex projects on time and within budget.

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  Perfect.

• 7:07Speaker 01

  An achievement is more about showing a specific accomplishment.

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  Okay.

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  Ideally with numbers to back it up.

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  Okay.

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  So a sales leader might say achieved 15% year-over-year revenue growth.

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  Okay, I see the difference.

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  And whatever you do, don't just use the default LinkedIn headline.

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  Right.

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  The one that just pulls your current job title.

• 7:27Speaker 00

  Yeah.

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  And avoid those super generic phrases like actively seeking opportunities.

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  Yeah, no one likes those.

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  No, and you only have 220 characters. So make every word count.

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  Every word.

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  Give the key info without overwhelming people.

• 7:41Speaker 00

  Okay, so you mentioned a few different headline methods.

• 7:45Speaker 01

  Uh huh.

• 7:45Speaker 00

  Let's start with the easiest one.

• 7:47Speaker 01

  Okay.

• 7:47Speaker 00

  What's like a quick win for improving our headlines?

• 7:49Speaker 01

  So the simplest way is to just put your desired job title. And then list a few of your most relevant hard skills.

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  Okay, hard today.

• 7:58Speaker 01

  This tells recruiters right away what kind of roles you're looking for. And what technical skills you have.

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  Right.

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  So for example, if someone wants to be a data analyst.

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  Okay.

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  They could use data analyst, SQL, Python, data visualization, statistical modeling.

• 8:12Speaker 00

  Okay.

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  Or a marketing manager could say, marketing manager, digital strategy, C.O.S.M., content marketing analytics.

• 8:21Speaker 00

  Okay, very clear.

• 8:22Speaker 01

  And recruiters often search for specific hard skills.

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  They do.

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  So having them right in your headline can really boost your visibility.

• 8:31Speaker 00

  Awesome. Okay, so that's super straightforward.

• 8:33Speaker 01

  Yeah.

• 8:34Speaker 00

  What about that most popular method you mentioned?

• 8:36Speaker 01

  Oh, okay, so that one takes it a step further.

• 8:38Speaker 00

  Okay.

• 8:39Speaker 01

  By adding a value proposition.

• 8:40Speaker 00

  Gotcha.

• 8:41Speaker 01

  To that title and skills combo.

• 8:42Speaker 00

  Okay.

• 8:43Speaker 01

  So now you're not just saying what you do. You're hinting at how you do it.

• 8:48Speaker 00

  Right.

• 8:48Speaker 01

  Or what benefit you bring. So our data analyst example becomes data analyst, SQL, Python, data visualization, transforming data into actionable insights.

• 8:59Speaker 00

  Oh, that's good.

• 9:00Speaker 01

  And the marketing manager could be marketing manager, digital strategy, content marketing, driving brand growth through engaging campaigns.

• 9:08Speaker 00

  Okay, so it adds a little something extra.

• 9:11Speaker 01

  It does.

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  A bit more personality and impact.

• 9:13Speaker 01

  Exactly.

• 9:13Speaker 00

  And that third method.

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  Yes.

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  That was all about highlighting results.

• 9:17Speaker 01

  Yes.

• 9:17Speaker 00

  Yeah.

• 9:17Speaker 01

  That one focuses on adding a results-driven achievement statement.

• 9:21Speaker 00

  Okay.

• 9:22Speaker 01

  Along with your title and skills.

• 9:23Speaker 00

  Okay.

• 9:24Speaker 01

  This is really powerful if you have measurable accomplishments.

• 9:28Speaker 00

  Yeah.

• 9:28Speaker 01

  That are directly related to the jobs you want.

• 9:31Speaker 00

  That makes sense.

• 9:31Speaker 01

  So our data analyst could say, data analyst, Python, machine learning, improved predictive model accuracy by 18%, leading to better business decisions.

• 9:40Speaker 00

  Wow, that's impressive.

• 9:41Speaker 01

  And the marketing manager could be, marketing manager, digital strategy, SEO, increased website traffic by 40%, and lead generation by 25% within one year.

• 9:51Speaker 00

  Okay, so those headlines really show what you're capable of.

• 9:54Speaker 01

  Yeah, they make a statement.

• 9:55Speaker 00

  They do.

• 9:56Speaker 01

  Yeah.

• 9:57Speaker 00

  So we've got our photo.

• 9:58Speaker 01

  Yes.

• 9:58Speaker 00

  We've got our headline.

• 9:59Speaker 01

  Uh huh.

• 10:00Speaker 00

  Now let's move on to the about section.

• 10:03Speaker 01

  Okay.

• 10:04Speaker 00

  You said this is often a really overlooked area.

• 10:06Speaker 01

  It is.

• 10:07Speaker 00

  Why is that so important?

• 10:08Speaker 01

  Well.

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  And how can we make the most of it?

• 10:10Speaker 01

  It's a missed opportunity because your about section or summary is where you really get to tell your professional story.

• 10:18Speaker 00

  Yeah.

• 10:18Speaker 01

  In your own voice.

• 10:19Speaker 00

  Yeah.

• 10:19Speaker 01

  And connect with people at a more personal level.

• 10:22Speaker 00

  Yeah.

• 10:22Speaker 01

  So it should give a clear snapshot.

• 10:24Speaker 00

  Okay.

• 10:25Speaker 01

  Of your career path, what you're passionate about.

• 10:28Speaker 00

  Uh huh.

• 10:28Speaker 01

  And what you bring to the table.

• 10:29Speaker 00

  Yeah.

• 10:30Speaker 01

  And don't forget those key words that recruiters are searching for.

• 10:33Speaker 00

  Right, keywords are key.

• 10:34Speaker 01

  Keep it concise.

• 10:35Speaker 00

  Okay.

• 10:36Speaker 01

  Maybe two or three short paragraphs.

• 10:38Speaker 00

  Okay.

• 10:38Speaker 01

  And then add sections for your. Big career achievements.

• 10:43Speaker 00

  Gotcha.

• 10:43Speaker 01

  Your areas of expertise and even a call to action if you want.

• 10:47Speaker 00

  Okay. Now, you mentioned using headers and bullet points.

• 10:50Speaker 01

  Yeah.

• 10:51Speaker 00

  To make it easier to read.

• 10:52Speaker 01

  Right.

• 10:53Speaker 00

  Even though LinkedIn doesn't really have those formatting options.

• 10:56Speaker 01

  Yeah, it doesn't have the fancy formatting.

• 10:58Speaker 00

  So how do we do that visually?

• 11:00Speaker 01

  You can use some tricks.

• 11:01Speaker 00

  Okay.

• 11:02Speaker 01

  Line breaks are your friend.

• 11:03Speaker 00

  Okay, line breaks.

• 11:04Speaker 01

  So like if you want a header.

• 11:05Speaker 00

  Okay.

• 11:06Speaker 01

  Type a short impactful sentence or phrase.

• 11:10Speaker 00

  Uh huh.

• 11:10Speaker 01

  And then hit enter twice before the next paragraph.

• 11:14Speaker 00

  Okay, so that makes it look like a header.

• 11:15Speaker 01

  Yeah.

• 11:16Speaker 00

  And what about bullet points?

• 11:18Speaker 01

  For bullet points.

• 11:19Speaker 00

  Yeah.

• 11:19Speaker 01

  You can use symbols like asterisks.

• 11:21Speaker 00

  Okay.

• 11:22Speaker 01

  Hyphens or even little circles.

• 11:24Speaker 00

  Right.

• 11:24Speaker 01

  Put a space after the symbol and before each point.

• 11:27Speaker 00

  Okay.

• 11:27Speaker 01

  And then a line break after each point.

• 11:29Speaker 00

  So it breaks up the text.

• 11:30Speaker 01

  Yeah, it makes it much easier to scan.

• 11:32Speaker 00

  It does.

• 11:32Speaker 01

  So recruiters can quickly find the info they need.

• 11:35Speaker 00

  Okay, I like it. So what kind of content should go in those first couple of paragraphs?

• 11:39Speaker 01

  Okay, so that first paragraph.

• 11:41Speaker 00

  Yeah.

• 11:41Speaker 01

  It should grab the reader's attention.

• 11:43Speaker 00

  Okay.

• 11:44Speaker 01

  And really showcase your passion for what you do.

• 11:46Speaker 00

  Okay.

• 11:47Speaker 01

  Talk about what drives you. What you're aiming to achieve.

• 11:52Speaker 00

  Yeah.

• 11:52Speaker 01

  And how you want to make a difference in your industry. Be clear about your expertise.

• 11:56Speaker 00

  Right.

• 11:57Speaker 01

  And most importantly, what makes you stand out.

• 11:59Speaker 00

  So what you bring to the table.

• 12:01Speaker 01

  Exactly.

• 12:01Speaker 00

  Okay.

• 12:01Speaker 01

  Then in second paragraph.

• 12:03Speaker 00

  Yeah.

• 12:03Speaker 01

  You can go deeper into your experience and expertise.

• 12:07Speaker 00

  Okay.

• 12:07Speaker 01

  You can mention how many years of experience you have if you're comfortable with that.

• 12:11Speaker 00

  Right.

• 12:12Speaker 01

  Talk about how you're tackling industry challenges.

• 12:15Speaker 00

  Yeah.

• 12:16Speaker 01

  And if it's relevant, mention any big volunteer work or awards.

• 12:20Speaker 00

  Okay.

• 12:21Speaker 01

  And to add some personality and make you more relatable.

• 12:24Speaker 00

  Uh huh.

• 12:24Speaker 01

  You can even mention some of your outside interests.

• 12:26Speaker 00

  Okay, like hobbies and stuff?

• 12:28Speaker 01

  Yeah, things that show your unique skills and passions.

• 12:31Speaker 00

  Okay, cool. And then you say to include. Career highlights and an expertise section.

• 12:36Speaker 01

  Yes, definitely.

• 12:38Speaker 00

  Okay.

• 12:38Speaker 01

  So the career highlights, that's a short list.

• 12:40Speaker 00

  Okay.

• 12:40Speaker 01

  Maybe three or four bullet points.

• 12:42Speaker 00

  Gotcha.

• 12:42Speaker 01

  Of your most significant accomplishments.

• 12:45Speaker 00

  Okay.

• 12:45Speaker 01

  Make sure they're relevant to the jobs you want.

• 12:48Speaker 00

  Right.

• 12:48Speaker 01

  And that they show your expertise, your impact and your contributions.

• 12:53Speaker 00

  Okay.

• 12:54Speaker 01

  Use numbers to back up your claims whenever you can.

• 12:57Speaker 00

  Right, quantify whenever possible.

• 12:59Speaker 01

  Yes, and then after that.

• 13:00Speaker 00

  Okay.

• 13:01Speaker 01

  You have the expertise section.

• 13:02Speaker 00

  Okay.

• 13:03Speaker 01

  This is basically a curated list of your key skills.

• 13:06Speaker 00

  Okay.

• 13:06Speaker 01

  Separate each skill or phrase with a line break.

• 13:10Speaker 00

  Right.

• 13:10Speaker 01

  To make it look like a list.

• 13:11Speaker 00

  Right.

• 13:12Speaker 01

  These should be the most relevant keywords and phrases.

• 13:15Speaker 00

  Fine.

• 13:15Speaker 01

  For your industry and desired positions.

• 13:17Speaker 00

  Okay.

• 13:18Speaker 01

  This helps to solidify what you want to be known for.

• 13:21Speaker 00

  It reinforces your brand.

• 13:22Speaker 01

  Exactly.

• 13:23Speaker 00

  That's great, okay, so that's a great framework.

• 13:25Speaker 01

  Yeah.

• 13:26Speaker 00

  For a really solid about section.

• 13:28Speaker 01

  Mm-hmm.

• 13:28Speaker 00

  Let's move on to the experience section.

• 13:30Speaker 01

  Alright.

• 13:31Speaker 00

  How should we describe our past roles?

• 13:34Speaker 01

  Okay, so.

• 13:35Speaker 00

  Is that different from how we would write it on a resume?

• 13:37Speaker 01

  Yeah, your experience section on LinkedIn.

• 13:39Speaker 00

  Okay.

• 13:40Speaker 01

  Is a chance to bring your career history to life.

• 13:43Speaker 00

  Okay.

• 13:43Speaker 01

  In a way that's more engaging and personable than a resume.

• 13:47Speaker 00

  More personality.

• 13:47Speaker 01

  Exactly.

• 13:48Speaker 00

  Yeah.

• 13:48Speaker 01

  You can use first-person language.

• 13:50Speaker 00

  Okay.

• 13:50Speaker 01

  I, me, may.

• 13:51Speaker 00

  Done, so less formal.

• 13:52Speaker 01

  Yeah, when you're describing your responsibilities and achievements.

• 13:56Speaker 00

  Uh-huh.

• 13:56Speaker 01

  For each position.

• 13:57Speaker 00

  Uh-huh.

• 13:58Speaker 01

  Start with a catchy job title.

• 13:59Speaker 00

  Okay.

• 14:00Speaker 01

  You can even frame it as a value proposition.

• 14:02Speaker 00

  No.

• 14:02Speaker 01

  That reflects the impact you had.

• 14:04Speaker 00

  Right.

• 14:04Speaker 01

  Instead of just repeating your official title.

• 14:06Speaker 00

  Okay.

• 14:07Speaker 01

  Then, in the first paragraph.

• 14:08Speaker 00

  Yeah.

• 14:09Speaker 01

  Give a short overview of your responsibilities.

• 14:11Speaker 00

  Okay.

• 14:11Speaker 01

  But focus on your contributions and the impact you made.

• 14:15Speaker 00

  So focus on the impact.

• 14:16Speaker 01

  Yeah, and let your personality shine through.

• 14:19Speaker 00

  Okay.

• 14:19Speaker 01

  A bit more than you would on a resume.

• 14:21Speaker 00

  Okay, more personality, less formal.

• 14:24Speaker 01

  Right.

• 14:24Speaker 00

  Okay. Now, what about those bullet points?

• 14:27Speaker 01

  Yes.

• 14:28Speaker 00

  Where we detail our achievements within each role?

• 14:32Speaker 01

  Uh huh.

• 14:32Speaker 00

  Are those similar to a resume?

• 14:35Speaker 01

  The content can be similar.

• 14:37Speaker 00

  Okay.

• 14:38Speaker 01

  But on LinkedIn.

• 14:39Speaker 00

  Yeah.

• 14:39Speaker 01

  You can give more context.

• 14:41Speaker 00

  Okay.

• 14:41Speaker 01

  And even add a little emotion.

• 14:43Speaker 00

  Okay.

• 14:43Speaker 01

  So it's not just a dry list of facts.

• 14:46Speaker 00

  Okay.

• 14:46Speaker 01

  Keep using those result-driven achievement statements.

• 14:50Speaker 00

  Okay, so results are important.

• 14:51Speaker 01

  Yes. Quantify your impact with numbers and data whenever you can.

• 14:56Speaker 00

  Gotcha.

• 14:56Speaker 01

  And make sure to weave in those relevant keywords that match the skills and experience that employers are looking for.

• 15:03Speaker 00

  Makes sense.

• 15:04Speaker 01

  It's really about telling the story of your career.

• 15:07Speaker 00

  It's the narrative.

• 15:08Speaker 01

  Yeah, not just listing tasks.

• 15:09Speaker 00

  Right, okay, so the experience section is more about storytelling.

• 15:13Speaker 01

  Yes.

• 15:13Speaker 00

  Than just a list of facts.

• 15:15Speaker 01

  Uh huh.

• 15:16Speaker 00

  Got it. So finally, let's talk about the skills section.

• 15:19Speaker 01

  Okay.

• 15:19Speaker 00

  How should we be using that?

• 15:21Speaker 01

  So the skills section is becoming super important on LinkedIn.

• 15:24Speaker 00

  It is.

• 15:25Speaker 01

  Because it's one of the main ways recruiters search for and filter candidates.

• 15:29Speaker 00

  That's true. Okay, so how many skills should we add?

• 15:32Speaker 01

  Well, LinkedIn lets you add up to 50.

• 15:34Speaker 00

  50, wow.

• 15:36Speaker 01

  But it's better to focus on the ones you really want to be known for.

• 15:38Speaker 00

  Right.

• 15:39Speaker 01

  Maybe aim for 20 to 30 well-chosen skills.

• 15:42Speaker 00

  Okay, quality over quantity.

• 15:44Speaker 01

  Exactly. And remember, LinkedIn shows your top three endorsed skills right on your profile.

• 15:49Speaker 00

  Oh, that's right.

• 15:49Speaker 01

  So make sure those are your strongest and most relevant skills.

• 15:52Speaker 00

  So choose those carefully.

• 15:54Speaker 01

  Yes, and when you're adding skills.

• 15:55Speaker 00

  Yeah.

• 15:56Speaker 01

  Be specific.

• 15:57Speaker 00

  Okay.

• 15:57Speaker 01

  Don't use broad, general terms.

• 15:59Speaker 00

  So instead of just leadership.

• 16:01Speaker 01

  Right.

• 16:01Speaker 00

  You'd use?

• 16:02Speaker 01

  Yeah, team leadership.

• 16:03Speaker 00

  Cross-functional team leadership.

• 16:04Speaker 01

  Or strategic leadership.

• 16:06Speaker 00

  Right, depending on what you're best at.

• 16:07Speaker 01

  Exactly.

• 16:08Speaker 00

  Yeah.

• 16:08Speaker 01

  And LinkedIn gives you suggestions as you type.

• 16:11Speaker 00

  Oh, that's helpful.

• 16:11Speaker 01

  So that can help you find more specific and relevant options.

• 16:15Speaker 00

  Perfect.

• 16:18Speaker 00

  Okay, so we've talked about a lot.

• 16:19Speaker 01

  We have.

• 16:20Speaker 00

  If someone actually takes the time to make all these changes.

• 16:23Speaker 01

  Yeah.

• 16:23Speaker 00

  To their profile.

• 16:24Speaker 01

  Yeah.

• 16:25Speaker 00

  What kind of difference can they expect to see?

• 16:27Speaker 01

  So when you optimize your photo.

• 16:29Speaker 00

  Okay.

• 16:29Speaker 01

  You create a catchy headline. You write a compelling about section.

• 16:34Speaker 00

  Yeah.

• 16:35Speaker 01

  You detail your experience with a focus on impact.

• 16:38Speaker 00

  Right.

• 16:39Speaker 01

  And you highlight the right skills.

• 16:40Speaker 00

  Yeah.

• 16:41Speaker 01

  You're essentially turning your LinkedIn profile from just a basic page.

• 16:45Speaker 00

  Yeah.

• 16:46Speaker 01

  Into a powerful tool.

• 16:47Speaker 00

  Okay.

• 16:48Speaker 01

  That can really attract opportunities.

• 16:49Speaker 00

  Wow.

• 16:50Speaker 01

  It becomes this clear, engaging, and easily discoverable representation.

• 16:55Speaker 00

  Yeah.

• 16:56Speaker 01

  Of your professional brand.

• 16:57Speaker 00

  So people can find you.

• 16:58Speaker 01

  Exactly. And it increases your visibility.

• 17:02Speaker 00

  Uh huh.

• 17:03Speaker 01

  To recruiters, hiring managers.

• 17:05Speaker 00

  Yeah.

• 17:06Speaker 01

  And even people you might want to network with.

• 17:08Speaker 00

  That's great. So for anyone listening who's feeling inspired.

• 17:11Speaker 01

  Yeah.

• 17:11Speaker 00

  To give their LinkedIn a refresh.

• 17:13Speaker 01

  Uh huh.

• 17:14Speaker 00

  Where should they start?

• 17:15Speaker 01

  I would say, start with your headline.

• 17:18Speaker 00

  My headline?

• 17:18Speaker 01

  It's a quick update.

• 17:20Speaker 00

  Okay.

• 17:20Speaker 01

  But it makes a big difference.

• 17:21Speaker 00

  Yeah.

• 17:22Speaker 01

  In how you show up in searches.

• 17:23Speaker 00

  Okay.

• 17:24Speaker 01

  And how people see you at first glance.

• 17:26Speaker 00

  Okay, so that's an easy one to start with.

• 17:27Speaker 01

  It is. Take some time to think about your dream role.

• 17:31Speaker 00

  Okay.

• 17:31Speaker 01

  And what makes you unique.

• 17:32Speaker 00

  Yeah.

• 17:33Speaker 01

  And then try out one of those headline methods we talked about.

• 17:36Speaker 00

  Yeah.

• 17:36Speaker 01

  Whether it's combining your title with skills.

• 17:39Speaker 00

  Uh huh.

• 17:39Speaker 01

  Adding a value proposition.

• 17:41Speaker 00

  Yeah.

• 17:41Speaker 01

  Or highlighting an achievement.

• 17:43Speaker 00

  That's a great first step.

• 17:44Speaker 01

  It is.

• 17:45Speaker 00

  So as you're thinking about these updates.

• 17:47Speaker 01

  Yeah.

• 17:47Speaker 00

  Here's something to consider.

• 17:48Speaker 01

  Okay.

• 17:49Speaker 00

  What one thing on your LinkedIn profile are you most excited to update first?

• 17:54Speaker 01

  Good question.

• 17:55Speaker 00

  And what specific change will you commit to making today?

• 17:59Speaker 01

  Yeah.

• 18:00Speaker 00

  Even that one small step can set you on the path.

• 18:03Speaker 01

  Yeah, kid.

• 18:03Speaker 00

  To a more effective and opportunity-filled LinkedIn experience.

• 18:07Speaker 01

  Absolutely.

• 18:08Speaker 00

  We hope this deep dive is giving you the insights and practical guidance you need.

• 18:12Speaker 01

  Yeah.

• 18:13Speaker 00

  To make LinkedIn work for you.

• 18:15Speaker 01

  Uh huh.

• 18:15Speaker 00

  Not just in 2025.

• 18:17Speaker 01

  Right.

• 18:17Speaker 00

  But throughout your entire career journey.