Build Your Referral Community

EP 3117 You must differentiate between your "network" (everyone you have ever met) and your "community" (the subset of people who share your interests and will actually step in to help you succeed). Timestamps00:17 – The brutal truth about why modern job hunting is so frustrating.00:34 – Why 250 applications per role makes hiring a lottery system.00:52 – The dangers of "Job Board Porn" and false productivity.01:22 – Shifting from an Employee Mindset to a Consultant Mindset.01:43 – Why skills are for kids and wisdom is for professionals.02:19 – The vital difference between a passive network and a proactive community.03:31 – The 3-step framework to activate your referral engine. ABOUT JEFF ALTMAN, THE BIG GAME HUNTERPeople hire Jeff Altman, The Big Game Hunter to provide No BS job search coaching and career advice globally because he makes job search and succeeding in your career easier. Schedule a discovery call to speak with me about one-on-one or group coaching during your job search at ⁠www. TheBigGameHunter.us. You will also find great info and job search coaching to help with your job search at ⁠⁠JobSearch. Community⁠⁠ You can get free copies of 25 Interview Questions and Answers, How to Craft a Compelling Elevator Pitch in 20 Seconds or Less, Get Ready for the Job Jungle, Diagnosing Your Job Search Problems, No BS Resume Advice, and Prove Your Worth First, Then Negotiate. Receive free weekly suggestions and more. Subscribe to No BS Job Search Advice Radio, the #1 podcast in Apple Podcasts for job search with more than 3100 episodes. Connect on LinkedIn: ⁠https://www.linkedin.com/in/T⁠⁠heBigGameHunter⁠ We grant permission for this post and others to be used on your website as long as a backlink is included to ⁠www. TheBigGameHunter.us⁠ and notice is provided that it is provided by Jeff Altman, The Big Game Hunter as an author or creator. Not acknowledging his work or providing a backlink to ⁠www. TheBigGameHunter.us⁠ makes you subject to a $1000 penalty which you proactively agree to pay. Please contact us to negotiate the use of our content as training data.

• 0:01Speaker 00

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• 0:26Speaker 01

  This episode is brought to you by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed sponsored jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed sponsored jobs.

• 0:55Speaker 02

  Welcome to The Explainer. Today, we're diving into a new strategy for career security that could honestly change how you think about your professional life, especially if you're in your mid-career years. We're going to break down the key ideas from career coach John Tarnoff on how to stop searching for jobs and start creating opportunities. Okay, so if you're a mid-career professional, you know this feeling, right? The sheer frustration of the modern job search. You spend all this time perfecting your resume. You write a great cover letter. You send it out into the void and then crickets. So what is going on? Why is it so incredibly tough out there? Well, here's a huge part of the problem. That single job posting you just applied to? On average, it gets a staggering 250 applications. I mean, think about that.

• 1:40Speaker 02

  You're not just competing for a job. You are literally playing the lottery. The whole hiring system is just completely overwhelmed. Career coach John Tarnoff has a pretty provocative name for this whole cycle of just endlessly scrolling job boards and firing off applications. He calls it job board porn. You know, it's this fantasy about all these open positions that almost never leads to a real connection. It feels like you're being productive, but it's actually a big reason why so many people feel so stuck. But here's the thing. While the system is definitely flawed, it's not the whole story. The bigger issue might actually be the mindset that a lot of us are bringing to the job search. It's this old school approach that frankly, just doesn't work anymore. So, Tarnoff argues that the big shift we have to make is from an employee mindset to a consultant mindset. What does that mean?

• 2:25Speaker 02

  Well, an employee kind of waits for someone to tell them what to do. They ask, "What do you need me to do?" But a consultant, they're proactive. They spot problems and they walk in saying, "Here is the value I can provide." That simple switch is a total game changer. And this goes even deeper. Tarnoff says something that might sound a little crazy at first. For experienced pros, skills are for kids. His point is, if you're not leading with your insight, your wisdom, and your strategic understanding, all that stuff you've earned over the years, then you're really not showing what you're truly worth. Okay, so if blasting out applications online is a dead end, what's the alternative? It's a really radical shift in where you put your energy.

• 3:06Speaker 02

  You stop spraying applications everywhere and you start strategically building relationships. The goal isn't just to network, it's to build what's called a referral community.

• 3:16Speaker 00

  This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome, that's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50-page restoration block, or finally break down that long article you've had open for weeks. Gemini and Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses set up required compatibility and availability varies 18 plus.

• 3:41Speaker 01

  This episode is brought to you by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed sponsored jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed sponsored jobs.

• 4:11Speaker 02

  Now, first things first, let's get our terms right. We are not talking about your network, you know, that huge list of all your LinkedIn connections. That's mostly a passive group of people who, let's be honest, aren't personally invested in whether you succeed or fail. Instead, the goal is to build a community. And this is a much smaller, carefully chosen group, maybe 50 to 150 people. This is all about quality, not quantity. It's a group built on real trust, shared interests, and genuine mutual support. And this right here just nails the difference. A network is a big group that will probably just stand by and watch you fail. But a community? That's your small, dedicated crew that will actually step in and help you succeed. One is passive.

• 4:54Speaker 02

  The other is like your own personal team of advocates. Think about your entire professional circle like this. Your referral community isn't everybody you know, no. It's that vital 10% at the very core. And that's where you need to invest your time and energy, because that small group is going to generate almost all of your opportunities. Okay, so this all sounds great in theory, but how do you actually build this thing? How do you activate this referral community? Well, it all comes down to a really clear three-step framework. So, the whole process breaks down into three key actions. First, you've got to define your unique superpower. Second, you have to actively nurture your community. And third, you become a thought leader in your field. So let's break down what each of those really means.

• 5:38Speaker 02

  All right, step one is all about clarity. Your superpower is basically your unique value proposition. It's not just your skills. It's that special blend of your talents, your experience, and your point of view that only you can bring to the table. This is the message that your community is going to share for you. Step two, nurturing. This is the real heart of the whole process. And it is not about constantly bugging people for favors. It's a team effort, and it's built on the 80/20 rule. You should be spending 80% of your time giving, offering help, making intros, being a mentor, and only 20% of your time asking. That's how you build trust. And finally, becoming a thought leader. Look, this doesn't mean you have to be some big shot influencer with a million followers. Not at all.

• 6:23Speaker 02

  It's about consistently sharing your unique point of view. It's about adding to the important conversations in your industry. That's how you show everyone your strategic value. So what's the big payoff for all this work? Well, according to Tarnoff, it is nothing short of revolutionary. He says if you build this system, you create this engine where opportunities are constantly coming to you. You will literally never have to go through that painful reactive job search ever again. And you know, at the end of the day, this strategy is about so much more than just finding your next gig. Building a referral community is about creating real, sustainable, long-term career security. It's about moving from a place of anxiety and stress to a place of control and purpose.

• 7:07Speaker 02

  And that brings us to a final, pretty powerful question to think about. What if your career isn't something you have to go out and find, but it's actually something you can actively create and build for yourself?

• 7:22Speaker 03

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