Attracting Employers

EP 3041 Today's show gives advice for attracting employers and securing job offers. The tips cover optimizing resumes, strategically tailoring applications, and directly engaging with hiring managers via platforms like LinkedIn. ABOUT JEFF ALTMAN, THE BIG GAME HUNTERPeople hire Jeff Altman, The Big Game Hunter to provide No BS job search coaching and career advice globally because he makes job search and succeeding in your career easier. Schedule a discovery call to speak with me about one-on-one or group coaching during your job search at ⁠www. TheBigGameHunter.us. You will also find great info and job search coaching to help with your job search at ⁠⁠JobSearch. Community⁠⁠ You can get free copies of 25 Interview Questions and Answers, How to Craft a Compelling Elevator Pitch in 20 Seconds or Less, Get Ready for the Job Jungle, Diagnosing Your Job Search Problems, No BS Resume Advice, and Prove Your Worth First, Then Negotiate. Receive free weekly suggestions and more. Subscribe to No BS Job Search Advice Radio, the #1 podcast in Apple Podcasts for job search with more than 3000 episodes. Connect on LinkedIn: ⁠https://www.linkedin.com/in/T⁠⁠heBigGameHunter⁠ We grant permission for this post and others to be used on your website as long as a backlink is included to ⁠www. TheBigGameHunter.us⁠ and notice is provided that it is provided by Jeff Altman, The Big Game Hunter as an author or creator. Not acknowledging his work or providing a backlink to ⁠www. TheBigGameHunter.us⁠ makes you subject to a $1000 penalty which you proactively agree to pay. Please contact us to negotiate the use of our content as training data.

• 0:00Speaker 00

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• 0:31Speaker 01

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• 0:59Speaker 02

  Hey, everyone, and welcome back to another deep dive with us.

• 1:01Speaker 03

  It's great to be here.

• 1:03Speaker 02

  Today, we're looking at how to stand out in the job market.

• 1:07Speaker 03

  Especially with, you know, all the uncertainty out there right now.

• 1:11Speaker 02

  Exactly. So we're going to be breaking down a YouTube video by career coach Linda Reine.

• 1:17Speaker 03

  Oh, yeah, I've seen her.

• 1:18Speaker 02

  It's called Five Tips to Attract Employers and Get the Job Offer.

• 1:22Speaker 03

  I think I've seen that one.

• 1:23Speaker 02

  Yeah.

• 1:23Speaker 03

  Catchy title.

• 1:24Speaker 02

  Yeah, it is.

• 1:25Speaker 03

  Right.

• 1:26Speaker 02

  So let's see if we can pull out some advice for you.

• 1:28Speaker 03

  Right.

• 1:28Speaker 02

  Of all of our listeners.

• 1:29Speaker 03

  Do it.

• 1:30Speaker 02

  So to get started, you know, one of the things that Reine talks about.

• 1:34Speaker 03

  Okay.

• 1:34Speaker 02

  Is going beyond just the basic resume.

• 1:37Speaker 03

  Yeah, the old high school style resume.

• 1:39Speaker 02

  What does she mean by that?

• 1:40Speaker 03

  Right, well, you know, things have changed a lot. And resumes aren't what they used to be. It's not just sending out the same thing to everybody and hoping for the best.

• 1:48Speaker 02

  Right.

• 1:48Speaker 03

  It's really about strategy now.

• 1:50Speaker 02

  Okay.

• 1:50Speaker 03

  It's about thinking about what makes you uniquely valuable to an employer.

• 1:55Speaker 02

  So how do we make our resumes stand out?

• 1:58Speaker 03

  Well, one thing Rainey says is think of your resume like an outfit.

• 2:01Speaker 02

  Oh, okay.

• 2:02Speaker 03

  You wouldn't wear the same thing

• 2:04Speaker 02

  Yeah.

• 2:04Speaker 03

  to a casual hangout with friends that you would to a job interview, right?

• 2:07Speaker 02

  Right.

• 2:08Speaker 03

  So it's the same with your resume. You really need to tailor it to each specific job.

• 2:12Speaker 02

  Okay, so how do we actually do that? How do we tailor it?

• 2:15Speaker 03

  Well, first of all, ditch that high school format.

• 2:18Speaker 02

  Okay.

• 2:18Speaker 03

  You know, the one where you just list everything you've ever done.

• 2:21Speaker 02

  Okay.

• 2:22Speaker 03

  Instead, think of your resume as a marketing document.

• 2:25Speaker 02

  Right.

• 2:25Speaker 03

  This is how you highlight your professional brand.

• 2:27Speaker 02

  Right.

• 2:28Speaker 03

  Rainya suggests that you start with what she calls a compelling profile.

• 2:32Speaker 02

  Okay.

• 2:32Speaker 03

  It's kind of like a summary at the top.

• 2:34Speaker 02

  Okay.

• 2:35Speaker 03

  You know, it tells who you are as a professional.

• 2:36Speaker 02

  So it's like an elevator pitch?

• 2:38Speaker 03

  It is. It's like a mini elevator pitch.

• 2:40Speaker 02

  At the top of your resume?

• 2:41Speaker 03

  Right at the top.

• 2:42Speaker 02

  Okay.

• 2:42Speaker 03

  That's where you showcase your unique skills.

• 2:44Speaker 02

  Got it.

• 2:44Speaker 03

  And your experience.

• 2:46Speaker 02

  Okay, so then we move into the professional experience section, but...

• 2:48Speaker 03

  But don't just list tasks.

• 2:50Speaker 02

  Yeah.

• 2:50Speaker 03

  Don't just say, "I did this, and I did that, and I did that."

• 2:52Speaker 02

  Right.

• 2:53Speaker 03

  Instead, focus on your accomplishments.

• 2:55Speaker 02

  Okay.

• 2:55Speaker 03

  Think about how did you add value

• 2:57Speaker 02

  Right.

• 2:58Speaker 03

  in your previous roles.

• 2:59Speaker 02

  Okay.

• 2:59Speaker 03

  Did you exceed expectations?

• 3:01Speaker 02

  Oh, okay.

• 3:01Speaker 03

  Did you save the company money?

• 3:03Speaker 02

  Yeah.

• 3:04Speaker 03

  Did you implement a successful project?

• 3:06Speaker 02

  So instead of just saying like, "I managed projects," you'd say,

• 3:08Speaker 03

  Exactly.

• 3:09Speaker 02

  "I successfully managed X project, which resulted in Y positive outcome."

• 3:15Speaker 03

  That's a much better way to put it.

• 3:16Speaker 02

  Okay.

• 3:16Speaker 03

  You really want to quantify your impact whenever possible.

• 3:20Speaker 02

  Got it.

• 3:21Speaker 03

  And remember those keywords we talked about earlier?

• 3:23Speaker 02

  Oh yeah, the keywords.

• 3:23Speaker 03

  Those are crucial here, too.

• 3:25Speaker 02

  Right.

• 3:25Speaker 03

  So make sure you're weaving in keywords that align with that specific job description.

• 3:30Speaker 02

  Right, because those applicant tracking systems or ATS, they're scanning these resumes for those keywords?

• 3:36Speaker 03

  That's how they filter publications.

• 3:38Speaker 02

  So it's not just about like stuffing the keywords in there?

• 3:41Speaker 03

  Uh, no. It has to be genuine.

• 3:42Speaker 02

  Yeah.

• 3:43Speaker 03

  And it has to reflect your skills and experience.

• 3:46Speaker 02

  Okay, so we've got this awesome tailored resume now.

• 3:49Speaker 03

  Okay.

• 3:50Speaker 02

  But what about those times when, you know, you send your resume out?

• 3:54Speaker 03

  Oh, yeah.

• 3:55Speaker 02

  And you never hear back.

• 3:56Speaker 03

  It's like a black hole.

• 3:57Speaker 02

  It's like a black hole.

• 3:58Speaker 03

  Of job applications.

• 3:59Speaker 02

  Yeah.

• 4:00Speaker 03

  Yeah.

• 4:00Speaker 02

  So Rainier actually addresses that in her video.

• 4:03Speaker 03

  Oh, good.

• 4:04Speaker 02

  She suggests going beyond simply applying online.

• 4:07Speaker 03

  Okay.

• 4:07Speaker 02

  And actually reaching out directly to hiring managers.

• 4:10Speaker 03

  Interesting.

• 4:10Speaker 02

  And recruiters.

• 4:11Speaker 03

  I like that.

• 4:12Speaker 02

  Through LinkedIn and email.

• 4:13Speaker 03

  Okay, so being proactive.

• 4:14Speaker 02

  Yeah, being proactive, making personal connections.

• 4:16Speaker 03

  Yeah, and you know, even if it just increases your chances by like a small percentage.

• 4:22Speaker 02

  Right.

• 4:22Speaker 03

  That could be the difference between getting an interview and being ignored.

• 4:26Speaker 02

  Okay, so we've crafted this amazing resume.

• 4:28Speaker 03

  All right.

• 4:29Speaker 02

  We're reaching out directly, we're speaking the language of the bots.

• 4:31Speaker 03

  Right.

• 4:32Speaker 02

  What's next?

• 4:32Speaker 03

  Well, then, of course, comes the interview.

• 4:34Speaker 02

  Ah, yes.

• 4:35Speaker 03

  And Rainie has some really interesting thoughts about how to approach an interview.

• 4:40Speaker 02

  Okay.

• 4:40Speaker 03

  She calls it the consultant approach.

• 4:42Speaker 02

  Okay, I'm intrigued. What does it mean to think like a consultant?

• 4:45Speaker 03

  Well, it's really a shift in mindset.

• 4:48Speaker 02

  Okay.

• 4:48Speaker 03

  You know, instead of going in with that feeling of desperation, like you're begging for a job.

• 4:52Speaker 02

  Right.

• 4:53Speaker 03

  Think of yourself as a consultant pitching your services.

• 4:56Speaker 02

  Oh, interesting.

• 4:56Speaker 03

  You have valuable skills.

• 4:58Speaker 02

  Yeah.

• 4:58Speaker 03

  And experience that can help solve their problems.

• 5:01Speaker 02

  That's a good way to look at it.

• 5:02Speaker 03

  Yeah, and when you approach it from that perspective.

• 5:04Speaker 02

  Yeah.

• 5:05Speaker 03

  You know, your confidence and your clarity will really shine through.

• 5:08Speaker 02

  Right.

• 5:08Speaker 03

  Instead of just listing your skills.

• 5:10Speaker 02

  Right.

• 5:10Speaker 03

  You're showing them how you can add value and contribute to their success.

• 5:14Speaker 02

  So how do we actually put this consultant approach into practice?

• 5:17Speaker 03

  Well, one of Rainie's key tips is to have what she calls a treasure chest of stories.

• 5:22Speaker 02

  Oh, a treasure chest of stories.

• 5:23Speaker 03

  Right.

• 5:24Speaker 02

  I like that.

• 5:24Speaker 03

  So imagine having a collection of these carefully curated anecdotes from your past experiences that highlight your skills, your accomplishments, and how you've overcome challenges.

• 5:36Speaker 02

  So we're prepping ourselves with these mini-success stories.

• 5:38Speaker 03

  Exactly.

• 5:39Speaker 02

  That showcase our skills and experience.

• 5:41Speaker 03

  And these stories should be tailored to the specific job you're interviewing for.

• 5:46Speaker 02

  Okay.

• 5:46Speaker 03

  They should be concise, they should be engaging.

• 5:49Speaker 02

  Got it.

• 5:49Speaker 03

  And they should demonstrate how your past successes.

• 5:52Speaker 02

  Right.

• 5:52Speaker 03

  Can translate into future wins for their company.

• 5:56Speaker 02

  So we're not just telling them about our skills.

• 5:58Speaker 03

  Right.

• 5:58Speaker 02

  We're showing them through these stories.

• 6:00Speaker 03

  You're showing them.

• 6:01Speaker 02

  Yeah.

• 6:01Speaker 03

  And you need to be able to pull up these stories quick. And smoothly.

• 6:04Speaker 02

  Okay.

• 6:05Speaker 03

  Almost like a magician pulling a rabbit out of a hat.

• 6:07Speaker 02

  Okay.

• 6:08Speaker 03

  The goal is to make them think, wow, this person has not only the skills.

• 6:12Speaker 02

  Yeah.

• 6:13Speaker 03

  But the proven experience to back it up.

• 6:15Speaker 02

  Yeah.

• 6:15Speaker 03

  They're exactly who we need.

• 6:17Speaker 02

  I love that.

• 6:17Speaker 03

  Right.

• 6:18Speaker 02

  So we've got our resumes, our outreach strategy, our consultant mindset.

• 6:22Speaker 03

  Mm hmm. Right.

• 6:22Speaker 02

  And our treasure chest of stories.

• 6:24Speaker 03

  I like it.

• 6:24Speaker 02

  What other gems does Ryan D. have for us when it comes to nailing that interview?

• 6:28Speaker 03

  Oh, let's talk about that. Well, remember how we talked about confidence being key?

• 6:31Speaker 02

  Yeah.

• 6:32Speaker 03

  Ryan really stresses that projecting confidence during an interview is crucial.

• 6:36Speaker 02

  Okay, but, you know, interviews can be nerve wracking.

• 6:39Speaker 03

  Oh, yeah.

• 6:40Speaker 02

  How can we boost our confidence when we're feeling the pressure?

• 6:43Speaker 03

  Well, confidence comes from knowing your worth.

• 6:46Speaker 02

  Okay.

• 6:47Speaker 03

  And being well prepared.

• 6:48Speaker 02

  Right.

• 6:48Speaker 03

  Remember all that time you invested?

• 6:50Speaker 02

  Yeah.

• 6:50Speaker 03

  In refining your resume, crafting your stories, and researching the company?

• 6:55Speaker 02

  Yeah.

• 6:55Speaker 03

  That preparation should fuel your confidence.

• 6:57Speaker 02

  So it's not about faking it till you make it?

• 6:59Speaker 03

  No.

• 7:00Speaker 02

  It's about recognizing the work we've put in?

• 7:02Speaker 03

  Exactly.

• 7:03Speaker 02

  Letting that shine through.

• 7:05Speaker 03

  Right. And don't forget, an interview is a two way street.

• 7:07Speaker 02

  Oh, yeah.

• 7:08Speaker 03

  You're interviewing them just as much as they're interviewing you.

• 7:11Speaker 02

  That's a good point.

• 7:12Speaker 03

  You know, do their values align with yours?

• 7:15Speaker 02

  Right.

• 7:16Speaker 03

  Does their company culture seem like a good fit?

• 7:18Speaker 02

  Yeah, sometimes we get so caught up in trying to impress them.

• 7:21Speaker 03

  Right.

• 7:21Speaker 02

  That we forget that we have a choice, too.

• 7:23Speaker 03

  Exactly. And remember to be yourself.

• 7:25Speaker 02

  Okay.

• 7:25Speaker 03

  Authenticity is so important.

• 7:27Speaker 02

  Right.

• 7:27Speaker 03

  You know, they want to see who you are as a person.

• 7:30Speaker 02

  Yeah.

• 7:30Speaker 03

  Not just a robot reciting memorized answers.

• 7:33Speaker 02

  So we're bringing our best selves to the table?

• 7:35Speaker 03

  Right.

• 7:35Speaker 02

  But we're also letting our genuine personalities shine through.

• 7:38Speaker 03

  Exactly. Let your enthusiasm and passion show.

• 7:41Speaker 02

  Okay.

• 7:42Speaker 03

  I know people are naturally drawn to those who are genuinely excited about their work.

• 7:46Speaker 02

  But what about those tricky behavioral questions?

• 7:48Speaker 03

  Oh, yeah.

• 7:49Speaker 02

  You know, the ones that always seem to pop up in interviews?

• 7:51Speaker 03

  Right, right.

• 7:52Speaker 02

  Any tips on navigating those?

• 7:54Speaker 03

  That's where your treasure chest of stories comes in handy.

• 7:57Speaker 02

  Okay.

• 7:57Speaker 03

  Instead of rambling or trying to come up with answers on the spot.

• 8:01Speaker 02

  Yeah.

• 8:01Speaker 03

  You'll have these polished anecdotes ready to go.

• 8:04Speaker 02

  Right.

• 8:04Speaker 03

  Each story should demonstrate a specific skill.

• 8:07Speaker 02

  Okay.

• 8:07Speaker 03

  Or quality.

• 8:08Speaker 02

  Okay.

• 8:08Speaker 03

  That aligns with what they're looking for.

• 8:10Speaker 02

  So it's like having this secret weapon?

• 8:12Speaker 03

  It is.

• 8:13Speaker 02

  To combat those. Interview jitters.

• 8:14Speaker 03

  Yes, and practice.

• 8:15Speaker 02

  Okay.

• 8:15Speaker 03

  Practice, rehearse your stories out loud.

• 8:17Speaker 02

  Okay.

• 8:18Speaker 03

  Get comfortable with the flow.

• 8:19Speaker 02

  Right.

• 8:19Speaker 03

  Make sure you can deliver them confidently and concisely.

• 8:22Speaker 02

  Okay.

• 8:22Speaker 03

  And always remember to connect your stories back to the job you're interviewing for.

• 8:27Speaker 02

  Got it.

• 8:27Speaker 03

  How does this experience demonstrate that you can solve their problems?

• 8:31Speaker 02

  Yeah.

• 8:31Speaker 03

  And contribute to their success.

• 8:33Speaker 02

  So it's all about showing them like, hey, I've done this before.

• 8:35Speaker 03

  Right.

• 8:36Speaker 02

  And I can do it for you.

• 8:37Speaker 03

  Exactly. And don't be afraid to ask insightful questions.

• 8:40Speaker 02

  Oh, okay.

• 8:41Speaker 03

  Throughout the interview.

• 8:42Speaker 02

  What kind of questions should we be asking?

• 8:44Speaker 03

  You know, ask about their company culture.

• 8:46Speaker 02

  Okay.

• 8:46Speaker 03

  Their challenges, their vision for the future.

• 8:48Speaker 02

  Okay.

• 8:49Speaker 03

  This shows that you're genuinely interested in the role.

• 8:52Speaker 02

  Yeah.

• 8:52Speaker 03

  And the company as a whole.

• 8:53Speaker 02

  So we're not just showcasing our skills and experience.

• 8:56Speaker 03

  Right.

• 8:56Speaker 02

  But we're also demonstrating our genuine interest.

• 8:59Speaker 03

  Uh huh.

• 8:59Speaker 02

  And that we've done our homework.

• 9:00Speaker 03

  Yes, precisely now, even with the best preparation.

• 9:04Speaker 02

  Yeah.

• 9:04Speaker 03

  And a stellar interview, sometimes you don't get the job.

• 9:07Speaker 02

  Right.

• 9:08Speaker 03

  Rejection is part of the process.

• 9:10Speaker 02

  Oh, yeah, it's tough to stomach, though.

• 9:11Speaker 03

  I know it is.

• 9:12Speaker 02

  Any advice on handling that rejection and staying motivated?

• 9:15Speaker 03

  Well, first of all, don't take it personally.

• 9:17Speaker 02

  Okay.

• 9:17Speaker 03

  Sometimes it's just not a good fit.

• 9:19Speaker 02

  Right.

• 9:19Speaker 03

  Maybe they were looking for a different skill set.

• 9:21Speaker 02

  Yeah.

• 9:22Speaker 03

  Or maybe their company culture wasn't right for you.

• 9:24Speaker 02

  Okay, easier said than done.

• 9:26Speaker 03

  I know.

• 9:26Speaker 02

  But it's an important reminder.

• 9:28Speaker 03

  It is, and if possible, ask for feedback.

• 9:31Speaker 02

  Okay.

• 9:31Speaker 03

  You know, what could you have done differently?

• 9:33Speaker 02

  Right.

• 9:33Speaker 03

  Use that feedback to refine your approach for next time.

• 9:37Speaker 02

  So we're turning that rejection.

• 9:38Speaker 03

  Yes.

• 9:38Speaker 02

  Into a learning opportunity.

• 9:40Speaker 03

  Exactly. What else can we do to keep our spirits up during the job search?

• 9:43Speaker 02

  Yeah.

• 9:44Speaker 03

  Well, celebrate your wins. Landing an interview is a win.

• 9:46Speaker 02

  Okay.

• 9:47Speaker 03

  Getting a second interview is a win.

• 9:48Speaker 02

  Yes, it's so easy to get caught up in the negative.

• 9:51Speaker 03

  Right.

• 9:51Speaker 02

  But we need to celebrate those small victories.

• 9:53Speaker 03

  Absolutely. And remember, networking is a powerful tool.

• 9:57Speaker 02

  Okay, let's talk about networking.

• 9:58Speaker 03

  All right.

• 9:59Speaker 02

  A lot of people dread it.

• 10:00Speaker 03

  Yeah, it can be.

• 10:01Speaker 02

  Any advice on making networking less painful?

• 10:04Speaker 03

  Yeah.

• 10:04Speaker 02

  And more effective?

• 10:05Speaker 03

  It can be a little intimidating.

• 10:07Speaker 02

  Yeah.

• 10:07Speaker 03

  But it's really about building relationships, you know? And connecting with people in your field.

• 10:13Speaker 02

  So it's more about building community and supporting each other?

• 10:16Speaker 03

  It is. It's not about, you know, collecting business cards or trying to sell yourself to everyone you meet. It's about having genuine conversations. Sharing insights and learning from others.

• 10:26Speaker 02

  So we're planting seeds.

• 10:27Speaker 03

  Yeah.

• 10:28Speaker 02

  Nurturing these relationships.

• 10:30Speaker 03

  Exactly, and you never know where those connections might lead.

• 10:32Speaker 02

  Right.

• 10:33Speaker 03

  You know, a casual conversation at an industry event.

• 10:35Speaker 02

  Yeah.

• 10:36Speaker 03

  Could turn into a job opportunity down the road.

• 10:39Speaker 02

  Wow.

• 10:39Speaker 03

  So attend industry events, join online communities.

• 10:43Speaker 02

  Okay.

• 10:43Speaker 03

  Reach out to people you admire.

• 10:45Speaker 02

  Okay.

• 10:45Speaker 03

  You never know what doors might open.

• 10:47Speaker 02

  This has been such a valuable deep dive.

• 10:49Speaker 03

  It has.

• 10:50Speaker 02

  I feel like we've covered so much.

• 10:52Speaker 03

  We have.

• 10:53Speaker 02

  You know, from resumes and keywords to this consultant mindset.

• 10:56Speaker 03

  Right.

• 10:57Speaker 02

  And the power of storytelling.

• 10:58Speaker 03

  And remember, even with all the strategies and tips.

• 11:00Speaker 02

  Yep.

• 11:00Speaker 03

  Job hunting can be challenging.

• 11:02Speaker 02

  It can be.

• 11:03Speaker 03

  It's a process and it's okay to feel frustrated or discouraged at times.

• 11:07Speaker 02

  What's the one piece of advice you would give our listeners today?

• 11:11Speaker 03

  You are in control.

• 11:12Speaker 02

  Ooh, I like that.

• 11:13Speaker 03

  You have the power to shape your job search, to present your best self and to attract the opportunities you deserve.

• 11:19Speaker 02

  It's so easy to feel like we're at the mercy of the job market.

• 11:21Speaker 03

  I know.

• 11:22Speaker 02

  But we really do have more agency than we realize.

• 11:25Speaker 03

  So go out there with confidence, with clarity and a strategic approach.

• 11:29Speaker 02

  Love it.

• 11:29Speaker 03

  Showcase your unique value, tell your story.

• 11:32Speaker 02

  Yeah.

• 11:32Speaker 03

  And connect with people who can support your journey.

• 11:35Speaker 02

  And remember, rejection doesn't define you.

• 11:37Speaker 03

  No, it doesn't.

• 11:38Speaker 02

  It's just a redirection.

• 11:39Speaker 03

  That's a great way to put it.

• 11:41Speaker 02

  All right, well, this deep dive has been packed with actionable advice.

• 11:44Speaker 03

  It has.

• 11:45Speaker 02

  To help you navigate the job market and land that dream career.

• 11:48Speaker 03

  Yes.

• 11:49Speaker 02

  Tailor your approach, project confidence and build meaningful connections along the way.

• 11:53Speaker 03

  Exactly.

• 11:54Speaker 02

  Thanks for tuning into the Deep Dive.

• 11:55Speaker 03

  It's been a pleasure.

• 11:56Speaker 02

  We're here to support you every step of the way.

• 11:58Speaker 03

  Best of luck on your job search.

• 12:30Speaker 04

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