We talk to the guy who knows Silicon Valley’s darkest secrets

Episode 680: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Nick Bilton ( https://x.com/nickbilton ), investigative journalist and author of American Kingpin and Hatching Twitter. — Show Notes: (0:00) Intro (7:03) Inside a criminal mind (12:57) Getting people to open up (20:49) The real story behind Twitter (29:40) The auras of Trump, Bezos, Musk (33:13) Becoming a journalist (37:24) Steve Jobs' reality distortion field (43:16) Who has it all in Silicon Valley? (49:43) Being a professional asshole (57:56) Nick's next story (1:03:38) Storytelling — Links: • American Kingpin - https://tinyurl.com/yckc6smh • Hatching Twitter - https://tinyurl.com/3ah2j9ym — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N. A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  I've got Steve Jobs stories. I've got Jack Dorsey stories. I've got Ross Ulbricht stories. You name it. I got them.

• 0:14Shaan Puri?

  All right. Sam has been telling me about a book for probably 10 years in a row and I finally got around to reading it this year and the book is American Kingpin. It's a story of the Silk Road, of Ross Ulbricht, who created it, grew it to great prominence, ended up going to jail, what we thought was for life, and then he just got pardoned by Trump. And so Sam just reread the book. I read it this year. We both love this thing. It's a page turner. And the author, Nick Bilton, not only wrote that, but he wrote Hatching Twitter and a bunch of other stuff. Fascinating guy. And he's here with us today on MFM. So let's do it.

• 0:49Sam Parr?

  Nick, what's going on? We wanted to talk about all types of stuff. We want to talk about storytelling. We want to talk about things that you researched that didn't make the book. We want to talk about like the OG stories of Silicon Valley because you've been covering this stuff forever. But you're like, one of the three people who we've had on the pod that I'm like nervous to talk to. And I stayed up all night like reading everything about you.

• 1:09Speaker 00

  Don't be nervous. This is exciting. This is fun. It's gonna be great. We're gonna tell some, some crazy stories. I've got Steve Jobs stories. I've got Jack Dorsey stories. I've got Ross Ulbricht stories. You name it. I got them.

• 1:20Sam Parr?

  Who, of all those people, have you become friends or admire any of them? Or do you, are you like a strictly like a journalist who doesn't cross the barrier?

• 1:30Speaker 00

  Well, that's a great question. I feel like we should save, I should save that answer because I've got such great stories about all these people, about Bezos, everyone, where, you know, there are some that I have become friends with and then unfriends with and some I'm still kind of friends with. But let's save that for when we get into the hatching Twitter, Elon Musk, Jack Dorsey territory of this, of this pod.

• 1:54Sam Parr?

  I was listening to an episode with David Perrell. It was all on writing. And you talk about like, what makes a great story? And this sounds like a, like a backhanded compliment. I think that your writing's amazing. Your storytelling is amazing. I think you just happened to pick the best story of all time with the Silk Like it was like set up to to win.

• 2:13Speaker 00

  Well, I think, I mean, let me just tell you how I came to the story. So I was a reporter at the New York Times and in Silicon Valley covering tech, I was writing about Apple and Facebook and Twitter and and I don't even know how to describe this moment in time. You know, it was like 2008, 2009, it was, you know, right after the bubble had popped, the second bubble. And it was again, once again, this no fly zone, you know, to be in to be in Silicon Valley to do startups and whatnot. And I started covering these these companies that were not, there was the idea of one of them being a trillion dollar company was just, it was ridiculous. That would never happen. And I would spend time with Steve Jobs and Bezos and Zuck and Dorsey and all these guys. And

• 2:56Speaker 00

  I wrote the Twitter book, which which we can talk about and there's incredible backstories to that. And of people trying to kill the project and so on and so forth. But I'd finished the Twitter book and the Twitter book had done really, really well. And I was looking for a new book and and I couldn't, you know, really, I love writing books. It's it's one of my favorite forms of writing to do. And I I heard about this guy who had started the Silk Road, who'd been arrested at this little public library. There was like four blocks from my house and I I knew the the library, I knew this and I knew the area and I also knew the Silk Road. And so I wrote a piece for for the New York Times about it. It's like a short piece. And and then I was like, maybe there's a book in this. And as I started to dig further and further,

• 3:40Speaker 00

  it just felt undeniable. It was like, it was just an unbelievable story of this kid who I say kid because he was very young at the time, but he he grew up in Austin, he was incredibly smart, 1600s on his SATs, you know, studied astrophysics, went off to one of the best schools. And and then had this like libertarian idealism to him that is no different to like Travis Kalanick when he's building Uber and. You know, all these other people in Silicon Valley. And he decides that drugs should be legal. And the government should not be able to tell you what you can and cannot put in your body. And the only reason that the drugs lead to these, you know, to deaths and murder and so on and so forth, is because the government has so much control over it.

• 4:25Speaker 00

  And so he takes the Onion browser, which is the secret browser that you can, where the dark web exists. And then he takes Bitcoin, which both kind of come along around the same time. And he creates this proof of concept, which is this website called The Silk Road. And then next thing you know, he's making millions and millions and millions of dollars a day. He's the biggest drug dealer on the internet.

• 4:46Sam Parr?

  By the way, how good was the branding for that? The fact that he called himself the Dread Pirate Roberts, the Silk Road, the like the logo behind it. The branding was actually like, the whole, it was pretty brilliant.

• 4:56Speaker 00

  No, the branding was great. There was, I forget the name, there was a name that he had originally wanted to call. It was like some terrible name.

• 5:03Sam Parr?

  It was called like Hardcore Underground or something like, something where it was like, does it sound like a, like, I'm interested in that.

• 5:10Speaker 00

  But what's fascinating is, you know, at the time, he's living in Austin. He's got this girlfriend, Julia, and they're kind of in this like toxic relationship. And he has this business and it's like, it's a pretty like nice business where he goes around and he collects books that people want to get rid of and then sells them and mails them out. So when he, when he moves into the drug trade and he goes, he goes to Bastrop State Park and he rents a cabin and he grows mushrooms so that he could sell drugs on there to show that you can sell drugs on there. And then he starts mailing them out, like he's mailing the books out and then the drugs out and like, and it all kind of, you know, it all comes together in this very, very unique way. What ends up happening is Gawker, the website that is obviously now defunct, they write about it and then that's it.

• 5:55Speaker 00

  It's like game over, like everyone on the planet knows about it. And senators are coming after him and every government official, from the IRS to the FBI to the Secret Service to the DEA, they're all trying to hunt down the Dread Pirate Roberts. And Ross essentially goes on the run around the world as they're, as they're trying to catch him.

• 6:12Shaan Puri?

  Yeah, it's one of the best things about the book is that it starts with like, I don't know how much of this is your conjecture versus you had his diary, I guess, and you knew some of his thoughts, but it's like, he knows he's smart, he wants to do something special. He's sort of bummed out that he hasn't done anything interesting or special with his life and, you know, has sort of tried, but hasn't really made it yet doing anything. And then you've got his girlfriend and there's that part of it. They got the libertarian ideals. And then it leads to, you know, the thing escalates like crazy where I think, I don't know if at its peak, but I think Silk Road was doing like, you know, over a billion dollars, like GMV through the marketplace.

• 6:47Speaker 00

  Yeah.

• 6:47Shaan Puri?

  And there's like, you know, murder for hire plots going on, like it escalates like the craziest crime movie would escalate. But I like that you had that beginning part where it wasn't just this criminal mastermind. It was like this smart kid, you know, just trying to do something and had a certain set of ideals. How did you know what he was thinking? How did you get access to his diary? Why does a writer like, how does a writer like you get that? And you've got a lot of stuff. You've got like the footage of the library where he got arrested. You got like the chat logs from, you know, from the, with the government. How did you get access to all this information?

• 7:20Speaker 00

  Well, I can't tell you exactly how I got a lot of it because that's the, that's investigative reporting and, and I, you know, obviously can't divulge where it came from. But the way I approach these stories is I want to know everything, literally everything. And so I have these researchers who work for me and one of them, one of them actually used to do oppo research for the, for the Democratic Party, trying to find, you know, bad stuff on Republicans. And we literally just blanket approach. And what's been really interesting, I have a new project, which I can't talk about, but I can tell you a little bit about how I'm reporting it. What's been interesting is I have this new project that we're doing and we've been using Google LLM's notebook. And so now we stuff millions of words into these things and I can just query it. Whereas before we had to build

• 8:03Speaker 00

  like Excel spreadsheets and databases and like, it was very, very complicated the way we did it. But we kind of put it into three tranches. So we, we have the Dread Pirate Roberts and we get access to the chat logs that were on his laptop, which I don't actually know if he knew were there because they were in a hidden folder. And I don't think he actually knew he'd been saving them, or maybe he was, I don't know. And then there's some diary entries. He'd literally been making a diary about about the thing because he would be the best line ever is he thought there'd be a book written about his life one day.

• 8:36Speaker 00

  And then we and then we go through social media and we and we get all the photos and all the posts and all that. And we everything's on a timeline. It's all got timestamps. And then and then lastly, it's the interviews with everyone and with as far as like, you know, I we reach out, we get your books and you go and you find out everyone he went to elementary school with the middle school and high school and you interview everyone you you find the neighbors you the kid that lived across the street. You know which coffee shop you went to, you go to the coffee and then the thing I do, which is a little psychotic, but I do it anyway, is I want to be able to describe what the I want you to feel like it's a novel in some respects, but it's all real like nothing's made up. And so like if I know he, let's say he took a picture, there was one instance where he went camping.

• 9:22Speaker 00

  And and so I didn't know where the campground was. It was near San Francisco, but he had taken two pictures. Three pictures, sorry. One was when he left and I we could figure out the street because we could, you know, see the angles and the street signs. The next was when he was driving over the Golden Gate Bridge. And then the third was when he got to the campground. And we could tell timestamps. So we just did the math and we're like, okay, it's probably forty five to fifty miles away. And then we looked in the circle around San Francisco and then we found these different campgrounds and I went to one and there there we are at the campground. So I go there and I find the place that he took the picture from where he's sitting. I sit in that spot and I can I can smell the everything. And so I can describe that

• 10:06Speaker 00

  because it hasn't changed in in six months or a year. It's still looks the same. And so I do that with like everything. I go to the coffee shops he goes to. I walk the same street. And so you get to describe this and then you also can look, you know, with with different apps where you can see the way the sun comes on certain days and you can describe what the shadows look and you just can describe everything.

• 10:26Shaan Puri?

  Sam, isn't this wild? Like it's wild in two ways. One, it's the same sort of obsession of why Jobs is like, I'm gonna design, we need to finish the inside of the casing of the computer. And they're like, Steve, nobody's gonna see this. And he's like, I've seen it. I know it's there. That's why we have to finish this, the inside case. So this is a weird kind of product obsession, which I respect. But then there's also like Dude, nobody would know. Nobody would ever know, and it might not ever matter. Why does it matter to you to do that?

• 10:56Sam Parr?

  Well, and it's also weird that Nick, you've written, like, hatching Twitter wasn't the most favorable towards, like, Jack Dorsey and some of these guys. You guys all have the same flavor of crazy, though. You know what I mean? Like, that's what Sean's describing is like what the greats have.

• 11:09Speaker 00

  Look, I totally agree. Look, I mean, it's fun for me. I think it's like, I love the challenge. But what's interesting, you bring up Jobs. Like, I spent quite a lot of time talking to him when he was alive, and he was incredibly obsessive, and of course, and like, and, you know, one of the things that he always said, that, I mean, he said it publicly, too, but like, you should never know that the technology exists, and how it happens, and so on and so forth. And I'm fine coming on a podcast and talking about how I did it, but when you're reading, I'm not going to tell you. Like, there's nothing that drives me more insane, where it's like, according to a transcript that I found, it's like, who gives a shit? Like, just tell me the story. And like, and I think that, you

• 11:51Speaker 00

  know, one of the beauties of great products is when you don't know how it works, and I think one of the, and it just works, and it's magical, and it's, you know, all those words that they use in the ads and everything. And I think the same is true for storytelling. You know, like, a lot of the greatest novels, I'm a voracious reader, I read a ton of novels, and a lot of the greatest novels, the amount of research that people like Gabriel Garcia Merced put into A Hundred Years of Solitude, and like, into Chesky, it's like, when you read these, they're not telling you all this, they're just telling you a story. And

• 12:27Sam Parr?

  Why would, I saw that you, I think you said in another podcast, you spent like, three or four weeks with Julia Ross's ex-girlfriend when he was starting it. And I didn't know that you had spent time with them when I spent time with her, because I was like, why on earth would she ever talk to Nick? Like, you know, if I'm her, I'd probably just kind of shut up. But you knew stories, like, you knew, like, when they had sex, or like, the comments that they made to each other. I'm like, how on earth does he know this? And then I find out that you, I heard you spent time with her, like, getting info. Why on earth would some of these sources talk to you? Why not? Why wouldn't they just say, "I don't need that in my life, get out of here"?

• 13:03Speaker 00

  I think one of the things I've learned as a reporter for two decades is that people want to talk for different reasons. So, you get, there's, you know, endless numbers of them. And one of, I think, People think being a reporter is like, you gotta break the news and you gotta write the story. It's like, no, it's relationships. It's like, it is literally just relationships. And, and what you have to do is you have to figure out, you need these people to talk to you, and you have to figure out how to make them want to talk to you. And so, for example, everyone has a reason. So, people that would leak stuff to me that worked at Apple or Facebook, some of them were so, just so excited to say, oh my God, I worked

• 13:46Speaker 00

  on this thing. And it was like, and they, and they just want it out there, and they don't have the patience and, you know, and others of them worked on something that never got made, or they got fucked over by their boss, or they didn't get the credit and like, or like, they have other, the egotistical reasons, whatever it is. And so, your job as a, as a reporter is to try to get them to talk to you, and to try to figure out. And my job is to be like, why, what can I say to you? What is it that you want? I know you want, we all want something. And so, with Julia, um, you know, I think, I think she wanted, she wanted to be part of the story. Um, and I think she wanted to be famous a little bit. And I also think that she, for her, there were, there was

• 14:29Speaker 00

  some things that hadn't been said and hadn't been finished, and, and that she hadn't, it was like, a little bit cathartic, I think, in some respects. Um, and so, that's the reason she talked. When it came to the agents, you know, I spent time with all of the agents involved in the case, um, almost all of the agents. And, um, and, you know, with Jared Yegun, I probably spent 400 hours, 500 hours together, you know, we, I went to his office, I went to his house, I went to his, we, we met in all different places. I saw the postal service where he worked, and that, we went inside the Chicago airport, and underneath the bowels of it. I mean, it was amazing to see all this stuff.

• 15:03Sam Parr?

  Did you, Sean, do you remember that? Where, so Jared was the guy who, like, he wanted to be an FBI agent or something like that, but he ended up being a Homeland Security agent, which is like, like-

• 15:10Shaan Puri?

  I think the book starts with him. It's like-

• 15:12Sam Parr?

  Yeah, he discovers a pill.

• 15:13Speaker 00

  Yeah, a single pill.

• 15:14Sam Parr?

  One, one pill, which shocked me about Homeland Security and mail, is that they would just sit there and watch packages come in, and they would just be like, that, that envelope looks weird because, uh, like, it's handwritten in a certain way, uh, and it's just similar, like, it's just so crazy that one of the, one of, a few different ways that he was caught was just like, traditional- Police work as opposed to like something more complex. It was shocking that it was just like eyeballing things.

• 15:44Speaker 00

  Well, it's what's what's what I why I started with the pink pill. The single solitary pink pill is because and then there's a there's a line. There's a paragraph in the book about how, you know, the website started with a single line of code. And all of a sudden he creates this world and so on. Is I think what's interesting about techno and this was just me. The way I wanted to tell the story, but what's interesting about technology is also the scene where and I say scenes because I think of them in my head as scenes are not chapters. Like everything's visual in my head. And there's this scene where we see a computer being built and it starts with like a single diode. And I what I find so fascinating about technology is all these websites and all these products and all these companies.

• 16:28Speaker 00

  They start with this little this one thing and the same with the books and everything. And they they grow into these, they take over the world. And and so for me, the pink pill, the single solitary pill of ecstasy was the beginning of the story, which was just going to become a fucking tidal wave that took over everything.

• 16:46Sam Parr?

  Did you ever feel in danger during your research?

• 16:49Speaker 00

  I felt more in danger doing the Twitter book, quite honestly.

• 16:57Shaan Puri?

  What was the danger there? The powers that be didn't want.

• 16:59Speaker 00

  Jack Dorsey did not want that book out and he was trying to do everything.

• 17:03Shaan Puri?

  Dude, he's he's a peace loving hippie. As far as I could tell, he sits with a beard and a tie dye shirt. He just wants peace and love for all, I thought.

• 17:09Speaker 00

  He no, it's that is all a it's all a story that he tells. Look, there are definitely stories I've worked on. I wrote a book that didn't that we I chose not to publish, which was about the NRA. This was after Marjorie Stone and Douglas had happened because I went to school there. And it's been a couple of years on the book and then decided to not do it for for a few reasons. But that one, I wouldn't even say that was that I wasn't like afraid someone would come after me, except maybe like some gun nuts later. You know, I've done some stories mafia stuff like Russian hackers, things like that. And I've never, you know, I think a lot of the times that people respect.

• 17:52Speaker 00

  The process and they don't, they, they don't want to start a war with the New York Times or Vanity Fair or, you know.

• 17:58Shaan Puri?

  Right.

• 17:59Speaker 00

  I think it's different if you're like covering Mexican cartels in, you know, in Mexico, that, that's, that's a whole different thing, or if you're trying to be a reporter in Russia or something like that, that, that's where you really do have to start to worry. But in Silicon Valley, it's a bunch of nerds that, you know, talk a big game and, and, and that's it. I did have, I do have one story, uh, but it's from the Twitter book. So when I, I won't mention names here, but when I, I wrote the Twitter book and there's a moment in the book where, uh, someone gets fired and I got a call from a friend who's a journalist at Bloomberg and they said, hey, somewhat, there's, there's a bunch of people, these like crisis PR people that are trying to, they're calling all the journalists, they

• 18:43Speaker 00

  just called me and they're trying to say that your book is all fabricated and it's not true and this, especially this moment, it's all made up and, um, and I just wanted to let you know. And I was, so I just called this woman directly and I was like, hey, I heard you're calling everyone and saying, and she's like, I didn't say that. And I was like, I said, look, I have the tapes of the interviews and of that moment. And I was like, I will happily post it on Twitter. I said, you just keep calling people and I'll put it on Twitter and that was the end of it. So, you know, uh, so there are these moments where you get these crisis comms people that come after you, but.

• 19:16Shaan Puri?

  Well, you know, when you do as much research, research as you do, um, you end up getting to know the subject in some ways better than themselves. It's like these business and business, these, you know, CEOs will pay for these expensive 360 reviews where you go, where somebody goes and talks to their wife and their, their, their coworkers and their interns and they get, they come back with this feedback and it's supposed to be this eye opening thing about them, uh, that this person can, can find out more about them and show them a mirror that they haven't really seen before. In that case, they want it, but, um, you know, when you're researching Jack Dorsey and you say something like, you know, that's all a story, who's the real Jack Dorsey?

• 19:53Speaker 00

  Well, I think just one thing about what you just said is I know, somebody asked me once, how do you know when your book is done? When you're like, when you're ready to, because what happens is you research for a long time. You don't write a word until you're ready, until you've done all the research and you have everything. And I have in my office, I have these boards and I like create these cards like that, that you can, you know, where they're just all the scenes of different colors and everything and put them up on a wall and, and, and I know when I'm ready to write, when I start telling the people I'm writing about things they don't know about themselves. And that's the moment I'm like, okay, I got it. And so that happened with the Twitter book.

• 20:35Speaker 00

  I remember sitting with all the founders and there was a moment where I told Evan Williams something that had happened behind his back that I thought he knew about and he had no idea. And I was like, oh, okay. Well, there you go. I'm ready. And, you know, as far as Jack specifically goes, the best quote I ever got about Jack Dorsey, and I've written a lot about him, was from one of the board members years ago, who said, "The best product Jack Dorsey ever made was Jack Dorsey." Because it's, because that's what it is. It's a, everything is, everything is a story, right? Every single solitary thing we do every single day is us telling a story.

• 21:18Speaker 00

  The outfit you chose to wear today is a story about yourself. Me telling a story about the book is me. It's, we're all, it's all we're doing all day long and we're telling these stories and we choose which story we want to tell certain people, but based on how they want us to perceive us. And I think that people like Jack and Jobs and Bezos, all of these guys and Zuck, they, that's one of their, one of the things they're great at is telling a good story. And, and I think like, I personally believe that your story for a company is more important than anything. I don't care if you have the greatest product in the world, if you can't tell a story about it, well, what's the point?

• 21:58Shaan Puri?

  What's the example that drives that home?

• 22:00Speaker 00

  YouTube is a perfect example. YouTube was not the first video platform. There were dozens and I remember seeing this, like when I was just a beat reporter covering Silicon Valley and I would, my days were like, it was like office hours and you'd have like startup after startup in like 2009, 11, 12, come in and meet with you and they would have, you know, some of them have great ideas and, and, but they couldn't walk you through it and they didn't hire a PR person and they didn't like, and, and so, you know, and YouTube, YouTube had a great story and, and that they were able to tell and that became, and it became the video platform. There were other video platforms that were, I would argue way better than, than YouTube.

• 22:42Speaker 00

  And I mean Vimeo is a perfect example. Vimeo was, was a thousand times of a better product and prettier, easier to, all these things. And, and YouTube just told a great story and Google helped them do that. And it becomes, that's what it becomes. And if you, if Jack Dorsey had told the real story about Twitter, that his best friend Noah Glass really was the one that came up with most of it and he stole it, you know, from him and, and like, and that, that place was a shit show and no one knew what was going on. It was all an accident. Like you'd be like, oh, okay. But I, but to tell the story that I am the next Steve Jobs and, and I, I conceived of this idea of Twitter

• 23:23Speaker 00

  while I was in my mother's womb and, and like, holy shit, I gotta check this thing out. What is this?

• 23:28Shaan Puri?

  Yeah, like the Jack Dorsey Twitter story I know is he grew up and he was just fascinated with dispatch or something like that. He talks about like, I loved either taxi dispatch or some, some transportation dispatch service he used to listen to. And that short form dispatch communication was always something he was into. And then when, had the, you know, the idea for Twitter and he has the sketch of the original Twitter thing that he posts, you know, he's posted before. That's the story that I know, right? Because I'm on, I'm just the receiving end of that product.

• 23:57Speaker 00

  Yeah, so it worked, right? That story, the story worked. Does, is it true? No, it's not true. Yes, he was interested in dispatch in the same way he was interested in writing poetry and painting his nails black and dying his hair blue, like, but that's not part of the story because what really happens is, and as I say in hatching Twitter, and after, and no one knew this. I was like, I had to talk to all these different people to kind of pin it together, except Noah Glass knew it, was. You know, Jack was living in San Francisco. He was in his early 30s. He was like a part-time manny in Oakland. He like, his life had not turned out in any way like the predestined

• 24:37Speaker 00

  version of Jack Dorsey we think of today. He got a job working at a, you know, the ticketing booths at Alcatraz? So there are these booths that are pretty small, and he was the C programmer who would go and fix the ticketing booth. And the reason he got the job was because he was small enough to fit inside the booth and program. So this was the life he was living. And he, he had went, he applied for a job at Camper Shoes to sell shoes, not, not like to build the website or be the CEO, like, and he couldn't get the job. And he was at a coffee shop, and Evan Williams walks in, and he'd read an article about Evan, and he just felt like it was a sign, which it probably was.

• 25:19Speaker 00

  The universe was putting them together. She sent him a note, and he said, I'm a programmer, you know. And they had Odeo at the time, which was the podcasting company, which was a decade ahead of its time, which was a brilliant idea that Noah Glass had come up with. And so Noah and Evan Williams had created this thing called Blogger. And Blogger was, again, ahead of its time, you know, and Google purchases it. And one day, this guy Biz Stone reaches out, and he says, I love Blogger, I'd love to come work for you. And so Evan Williams and Biz become friends. Jason Goldman, who's also another part of this, he's working at Google, they all kind of become buddies. They end up leaving, and Goldman stays. But

• 26:04Speaker 00

  Evan Biz end up leaving. And the reason that they leave is because Evan lives on, I think it was like 18th and Market or whatever the streets were. And he, one day, he was on his balcony, and another guy, Noah Glass, was on his balcony. And Noah had been reading that same article that Jack Dorsey had read. And he recognized in the article that the photo of Evan, of Evan Williams, was taken on the balcony. And in the background, there's a little Noah Glass, because they were neighbors. And so he goes out, and he goes, hey Blogger, and they become friends. And then- He pitches in, Noah pitches in this idea for this podcast company. He's like, this is the vis, this is the future. It's going to take over radio and so on.

• 26:46Speaker 00

  And so Ev is like looking for a project and so he agrees to do it. It's all discombobulated. No one knows what's going on. Like they can't run the startup. Apple comes along with podcasts. They're, they're screwed. Jack Dorsey comes along and they do a hack day and to try to like last hurrah to save the company. And they, during the hack day, Jack presents this idea for status. Okay. And everyone's, everyone's kind of doing the same thing. The, the ideas are very, very similar and I'll tell you a couple of them. But Jack presents this idea for status. And what status is, is stat.us/nickdulton, right? And you go there and you see my status. It's one status.

• 27:27Speaker 00

  So if I say, and it's three, four words, you're not really supposed to do anything more than that on a podcast. Now, if you go an hour from now, if I put it, post a new status and I'm like taking a walk, that on a podcast is gone. And it now just says, taking a walk. It's like an aim away message. It's literally an AM away message that they were doing. And, and so, so Noah has a very similar idea, but Noah's like, no one is going to go stat.us/nickdulton five times, your mom will do it because she wants to know what you're up to, but no one else is doing that. And so they all start bringing these ideas together and it's truly, it's like 11 people in the room. It, it is a collaboration between all of them.

• 28:09Speaker 00

  And what Noah has this realization is he's a very emotional guy, very smart. And he's like, it needs to be about friendship. It needs to be about connecting with your friends and that is what it's about. And so he brought this humanity to it. And so he came up with the stream and the app. It's like all, not the app replies, but the friends, like that you had friends and you, and that was what, that was Twitter. It wasn't status, you know? It, it, there were a million other statuses back then. I mean, And so when it ends up becoming what it became, Noah was a mess. He was getting divorced. He was like, his life just wasn't working and he gets pushed out by Jack and Ev and those. And Jack, who was best friends with Noah, goes into Ev's office one day and he says,

• 28:54Speaker 00

  "Either you get rid of Noah or I quit." And as far as Ev knew, Jack had come up with the idea himself, you know, when he was a little kid, listening to fire trucks. That was a story that was added later. And, um, and so, you know, so, but that's, but the better story is not, "Oh, I screwed over my best friend for power and control of this thing." It's, "When I was a kid, I used to sit in my room at 12 years old, and I had the vision for Twitter by listening to fire trucks." Okay, that's a great story. And so, you know.

• 29:27Shaan Puri?

  You seem like you don't like Jack Dorsey. Is it, you don't like him? Or you just feel like that's a wrong that needs to be righted, that story?

• 29:34Speaker 00

  Yes.

• 29:34Shaan Puri?

  You want to correct the record?

• 29:36Speaker 00

  That is, I don't like people who fuck other people over, especially their friends.

• 29:40Sam Parr?

  Did you find yourself, like, you had this great podcast with our friend David Perrell, and you set a line that Hitchcock, someone came up with where it was, um, "Every villain has a mother." Uh, and it was like, I guess, like, you, you see yourselves in the villain at times. That's what a good stories do. You kind of like, uh, like a villain a little bit, or they're a little, uh, you know, you're, you're, you're interested in them. Did you find yourself liking Ross? Did you find yourself liking Jack at times? Like, because you get so into their minds and you also see that, like, even though they do a lot of bad things, they do a lot of epic things, a lot of big things. Do you find yourself admiring and liking them?

• 30:18Speaker 00

  Well, they all have a charisma to them, you know, that, that, um, you can't pull this off without the charisma. Um, I met Trump. He's very charismatic. Very, very charismatic. You like, want to be around him, even if you don't agree with him.

• 30:32Shaan Puri?

  What was the context? How'd you meet him?

• 30:33Speaker 00

  Oh, just at this, at a rally once, um, years and years and years ago, I think 2015 or something like that, you know, spent time with Elon. Like, he's kind of funny. He's funny. He's like a weird dude, but he's funny, you know? Jobs had this like aura to him, you know, Bezos too, like they, um, funnily enough, Zuck doesn't necessarily have the charisma, but it's almost like he's a robot and you're like, "Oh, how does this thing work?" Uh, uh, but, um, but they all have this, this, there's something to them that is, um...

• 31:04Speaker 00

  That is enticing and Jack's funny. He's a funny, nice guy. Like when you're hanging out with him, you like, it's like you're, you're like, oh, this is fun. I like hanging out with this guy. And, and, and so, and I never met Ross. I covered him in the court, in the trial. So I saw him many, many times, but never spoke to him. And, but they have this charisma to them that I think makes them great in some respect. And it's not something that you can learn. It's just something that you either have or you don't have. And, and so you cannot help but like them for that. But I think for me, I just, I don't understand. Here's the part with Jack, and then we should move on from

• 31:44Speaker 00

  it because I could talk all day about this, but Jack is worth $12 billion, give or take.

• 31:54Speaker 00

  Noah Glass is worth about a zero dollars. Okay. He never got anything. Ev gave him something and he had to live off that and whatnot. If you're worth $12 billion, give the guy 10 million. You wouldn't even notice. It would literally be like losing a penny between your couch cushions. And like that to me, even if you believe that you are the creator, even if you believe that, that you, that you really came up with this on your own, because he may believe that today. I just don't understand like why the kid that you were best friend, the guy you were best friends with, who, who without question helped you with this product, like, go take care of him. And it never happened. And for me that-

• 32:36Sam Parr?

  Well, Noah Glass, I agree with you. But also Noah Glass now has a thing too, right? Doesn't he have Olo or-

• 32:42Speaker 00

  No, that's a different Noah Glass.

• 32:44Sam Parr?

  No shit. They're not the same guy?

• 32:45Speaker 00

  Not the same guy.

• 32:47Sam Parr?

  So-

• 32:48Speaker 00

  Everyone thinks that.

• 32:49Sam Parr?

  I thought they're the, I thought it was like his second coming.

• 32:52Speaker 00

  No, he's, he just, he has a family and he like, he married this French woman and they have two kids and I think they-

• 32:59Shaan Puri?

  Dude, not only Twitter got stolen from him, his own name got stolen. Google got stolen from him too.

• 33:04Speaker 00

  Let's go buy the other guy. Mess him up.

• 33:06Sam Parr?

  I did not know that. I thought, I thought it was like, oh, he's getting it, he's getting it back. Oh, man, that ruined the story for me.

• 33:13Shaan Puri?

  Can you, can you tell us some other stories of, you know, that have stood out to you? Things you still remember, either experiences, whatever you said, like I got job stories. I have Zuck stories. I have Elon stories.

• 33:25Speaker 00

  Let's, let's do, like, Jobs is the best one, I think. I'll, I'll do the job story. So when I was a reporter at the Times, I, I didn't really know what I was doing. Like, no one knows what you're doing when you start out in these jobs. You pretend you do, but you don't. And, and I don't even think, I think the 10,000 hours is nonsense. I think it's about 30,000, right, to really understand what you're doing properly. But I was at the Times and I was, and what had happened was I'd come into the Times by complete accident. Let me just start with that story because it's actually a very funny story. So I was a, I was, my dream job was I wanted to be a war photographer.

• 34:08Speaker 00

  And I'd read all these war photography books and, and I bought like, saved up and bought like a fancy camera. And I would like to practice war photography with my friends where they would like run through the streets with, you know, and I would take pictures. And, and so I put together this portfolio and I was a graphic designer. And I'd done toy package design for a while and I'd like designed the first Britney Spears doll and stuff like that. And so I was like, oh, I can use the designer job to get to the Times as a designer and then I can become a war photographer. And so I end up doing that. I become, I do page layouts and stuff like that. And when you do these, the way these meetings work is, at these newspapers, you have a morning meeting

• 34:52Speaker 00

  where all the editors and reporters go in one big room and each section, the business section, the culture section, the front page and so on. You pitch, they pitch their stories. The editor decides which is going to go where on the front page and, and off you go. And, but I would always speak up because I didn't know you weren't supposed to. And so I'd be like, well, what about this? And what about that? And I like that. And what if you did this? And, and I just became like friendly with a lot of the editors. And one day I sit down with the photo editor and I show her my photos. And she looks at him, her name was Michelle McNally, and she like slowly goes through one by one. And she closes the book and she goes, she's like, you're a good photographer. And she's like, I think you'd be, you'd be a good war photographer, but I'm not going to hire you to do it. And I was like, why not? And she goes, because you're too normal. She's like, these guys are fucked up. They're on drugs.

• 35:35Speaker 00

  They can't be in a, they can only be in a war zone half the time. Like they've got like, they've just got something that's missing that they need that adrenaline. And she was like, I don't feel that from you. And I'm grateful, so grateful that she, she said that. And so I was like, well, what do I do now? And there was, at the Times, I, I'd become friends with Marissa Mayer. And I, that was talking about going over to Google to go to Google News. I mentioned this to the editor in chief of the business section. And he said, oh God, I wish we could keep someone like you to be like a reporter, because everyone wants to write for the print section. No one wants to write for the web. And I just, the words just came out of my mouth. I never wanted to be a writer.

• 36:19Speaker 00

  It had never been anything on my list of things I wanted to do. And I said, well, I would do it. And he was like, oh, well, why don't we try it? And then I was like, oh shit, what have I done? And so the first day I'm on the job at the New York Times, and I'm in this massive newsroom with all these insane people that you know, back then you were just like enamored by these, these bylines that you were just like, holy shit. And my editor comes over and funnily enough, it was Twitter had gone down. And he said, Twitter's gone down. Can you write a blog post about it? You know, call the company and everything. And I was like, yeah, yeah, yeah, no problem. And so I looked at my computer and I Googled, how do you write a blog post? So that was my first, and then I realized like, oh my God, what have I done?

• 37:02Speaker 00

  I, I found myself in this job that I just don't know what to do. And so I just, I spent weeks just reading every byline of the greatest reporters. And I was like, okay, this is how they write the intro. This is how they do the quotes. This is how they do the nut graph. And I just figured it out and I made mistakes, but like that was my, that was my foray into it. So one day. About, I don't know, six months, a year into me being a tech blogger for The Times, I reach out to Apple. As you know, you call and you say, hey, I'm doing the story in this. Do you have a comment? And the PR woman that answers, she says, Steve's gonna call you.

• 37:44Speaker 00

  And at the time, there was a guy called Steve Dowling, who was like a very senior comms person. And I was like, oh, cool. Steve Dowling? And she goes, no, Jobs. And I was like, what? And I was like, is that normal? Does that happen? And she goes, sometimes. He's gonna call you, wants to talk to you. And I'd been writing a lot of Apple stuff. And so he never called. And that night, I went out for dinner with my girlfriend at the time. And we went for sushi, and I had a, I had like, a few sakis. And then all of a sudden, I get a phone call from this number in San Jose. And I answer it, and it's Jobs. And I was like, a little tipsy. And he talked to me for like, an hour. And he just, he just like convinced me not to do the stories in the way I did it. And I didn't, I didn't,

• 38:28Speaker 00

  it didn't make any sense. But I, he made so much sense. And he just, he was like, oh, well, you got this wrong and that. And if you actually, if you look at this, you can and then the next day, so I wrote the piece. And then a couple of days go by, you know when like, you've seen a movie, and then all of a sudden, you process the movie, and then it's like, oh, that makes sense. I played this conversation back in my head. And I was like, holy shit, he convinced me not to do the story that was, that was the right story.

• 38:54Sam Parr?

  He got you.

• 38:55Speaker 00

  He got me. And so John Markoff, who is a veteran reporter, I told him, and he goes, he just says, it's the reality distortion field. And I was like, what's that? And he goes, Jobs, Jobs invented it. And, and every time, I would talk to him from time to time, and every time, it was the same thing. It was like this, he had this ability to make you believe that what you were doing was not the right story, and that this was the way to do it. It was, it was a really fascinating thing to see.

• 39:22Shaan Puri?

  How does the reality distortion, because I've heard that so many times, the reality distortion field, never been in it, you've been in it. What is he actually doing, in your opinion? You're a smart guy, you're a storyteller, you're a persuasive guy, you've been around other charismatic people. Is it just his aura? Is it his gravitas? Is he really good at reframing things? Is it, is it intimidation? What is he actually doing?

• 39:44Sam Parr?

  And it's one of those things where you hear about, and you're like, that won't happen to me.

• 39:47Speaker 00

  No, exactly. I was, yeah, like, He, it's hard to describe what he's doing because it's so interesting. He convinces you that you're wrong and you believe it. You know, you, and look, I think there's a part of Jobs that

• 40:10Speaker 00

  we should all admire and respect and be really amazed by. But there's a part of him that he was, he could be a real asshole. Like Walter Isaacson told me this story once. Jobs was, he presented the iPad and then what they did back then, they don't do it anymore as much because the media has changed so much. But what they did back then was they would go around to all the newsrooms around the country and they would meet with the editorial boards and the reporters in, off the record, in total private. And they would show you the products that they were doing. So, and presidents would do it too. And you know, you would sometimes get invited. They'd be like, you know, Bush is here or the Secretary of State like come in.

• 40:52Speaker 00

  It's a huge, at the New York Times, it was this massive conference room. And on the walls were all these photos of all the dignitaries that had come over the last 150 years and business people and so on. And so we got a call that Jobs was coming. And there was 20 of us that were invited to this thing. And I end up getting sat next to Brad Stone, who now runs Bloomberg Business. And Jobs was right next to him and Brad was the Apple reporter at the time. And I was the tech blogger. And there was this moment where he passes, he brings an iPad prototype and you know, we're playing with them and everything. And I was prodding it too hard and he was like, stop it. You're hitting it too hard, Nick. And I was like, okay. And so, but then he says, this is another reality distortion field. This actually will make more sense.

• 41:35Speaker 00

  He says, we're doing questions and answers and everything. And then I said to him, I said, Steve, I saw you a couple of years ago at Cupertino and you were sitting on, there was three stools on stage and you were on one of the stools. And you had just presented the Apple television box. And I said, You said that you see Apple as having these three businesses, right? There's the Mac and there's the iPod because that's what it was back then and whatever. And I said, and then you said, Apple TV will be the fourth leg. So the stool will become a chair, something like that. And I remembered it verbatim back then. And he goes, I never said that.

• 42:18Speaker 00

  And I was like, no, you know, you said that. I'm pretty sure you said that. And he goes, I never said that. He goes, I've never said that about Apple. Apple television's an experiment for us. We're just playing with it. It's like, you know, because it wasn't doing very well at the time. And that was my question was like, it's not doing very well. Like, did you say that incorrectly? And, and I was like, and I'm sitting there with all the editors and the, you know, and the big, the big maccas of the, at the New York Times. And I'm like, and I'm just like this young reporter and I'm like, no, you, you definitely said that. And he goes, Nick, I never said that. And I was like, okay. And so, and then I just like shut up. And then afterwards, John Markoff was there again too. I pulled it up on my computer and I was, and I watched the video. I was like, he said it.

• 43:01Speaker 00

  And he goes, reality distortion field. And that was just it. And so what was I going to do? Go run around to the 20 people in that room and tell them, say that he made it up? No, he, he did what he did and it worked. And they all believed that that was just an experiment.

• 43:14Shaan Puri?

  Right. Are there any of these guys that you felt like had, had, had it all? Meaning they have the extreme success. They're, they're the extreme achievers of society. But, you know, most of the time you look and they're on their fifth wife. And they're kind of an, the stories that they're kind of an asshole to work for, or that they screwed somebody over or whatever, right? Like they, they have same as this quote, you know, show me a great man and I'll show you a bad man. Right? Like, you know, there's a, there's this stereotype with that. Was there anybody you met that you were like, no, this person's actually, they had it. They did, they had the career success, but they also were a good family man. Or they were actually good to be around. They're a good, good human being to be around.

• 43:55Speaker 00

  Yeah. People who you would say they're winning.

• 43:57Shaan Puri?

  Yeah.

• 43:57Speaker 00

  Um, there was one person. And I say was, there's two, there are other people. Look, I think like there are really good people that in Silicon Valley, they're not the most successful of like, you know, they're not worth the hundreds of billions. Like, I love Aaron Levy, I think he's a great guy, like Dennis Crowley, you know, along those people that I really, really admire and like, and I think are good people. But there was one person that I was like, oh, you have it all. And I had met him because I had done these series of stories on, on the Kindle. And it was Jeff Bezos. And I remember spending time with Bezos. And when I became a columnist at the New York Times, like when I got promoted to be a columnist,

• 44:40Speaker 00

  there was a guy I worked with, David Carr, who was just a wonderful, wonderful human being, who was the media columnist. And he since passed away, but he was like, he was everyone's mentor, he would make time for anyone. He was just a lovely, lovely person, so smart. And when I became a columnist, I didn't, the first few columns I wrote, I was like, I don't know what the hell I'm doing. And, and David used to smoke outside, and I would go down and like hang out with him. And he said, and he said, pick a fight that you can win. That's what you need to do the first time, when you first become a columnist. So I was flying out to LA for, for Thanksgiving, and I was reading a book on my Kindle back then, it was like 2010, and nine, 11, 12. And I was reading a book

• 45:24Speaker 00

  on my Kindle, it was like three pages to go. And I was like, oh, my God. And they were like, you must turn off your, put your devices off now, and put them in airplane mode and whatever. And, and I, and I wanted to finish, so I was like hiding the book so I could finish it. And the stewardess was like, we are not allowed to take off to her until you turn it off. And I was like, it's a calculator, like, it's not gonna destroy the plane. And she got very terse. And I was so angry that when we finally got up to altitude, I wrote a column about just how ridiculous it was. And it got published like the next day, whatever. And it was like the most read thing on the, on the New York Times for weeks. And I was like, oh, I'm picking this fight. And so I started doing, I went to all these testing facilities because back then you were allowed,

• 46:09Speaker 00

  there were rules in the FAA, you could use a razor, a tape recorder, a heart monitor and some other, so we got all these. Sean calls it going to petty court. You take them to petty court. Yeah, I was, I was in petty court. And so I, we went to these testing facilities and we did like EMP testing and we put a Kindle, it's amazing, these giant rooms that like, and you just have a device and it can test all the EMPs. It turns out like, the razor puts off like a hundred times more EMPs than a Kindle. And so I did, I just kept writing these stories because people like, were so irate about the fact that they couldn't read their Kindle or play on their phone while they were taking off. And eventually it got overturned. And, and Bezos during his earnings call that quarter was like,

• 46:52Speaker 00

  on the earnings call was like, I want to give a shout out to Nick Bilton for like, because it helped his business, of course, you know? And anyway, I ended up meeting with him and, and he was like, so smart and thoughtful and just, you could tell was on a different level. Like you could just see like, oh, this is someone who, who never forgets anything, who, and he was married, he was talking about his kids and how his teenage son still sits on his lap and like, and then I ended up going to a dinner at his house and, and he, you know, talking about his family and like, and I met his wife, Mackenzie, many times and, and I was like, oh, this, he's the guy who has it all. He's like,

• 47:38Speaker 00

  created this unbelievable business. He, he doesn't, from what I could tell, he's not, like, people don't say he's an asshole to work for, right? I'm sure there were some, but most people like, really, really loved working for him and stayed at Amazon for years and loved the culture. And then, and then they got divorced and he ended up in a very, very different relationship. So I,

• 48:00Speaker 00

  and now you like, he's like this bodybuilding looking like raver. So he, I think he had it all, but for whatever reason, he had like this midlife crisis that made him throw it all away. I don't know. I don't know. That was the one person that had it all.

• 48:15Sam Parr?

  I want to talk about one more thing.

• 48:18Speaker 00

  Do you want me to tell that Walter Isaacson story?

• 48:20Sam Parr?

  Oh, yeah, yeah, go ahead.

• 48:22Speaker 00

  So Walter told me the story of after the iPad where he had met Jobs in the Four Seasons, I think it was, which is connected to the Muscany Center, and they had met for breakfast. I don't know if it was before or after the iPad. And Jobs had ordered a fresh squeezed orange juice, and the waitress brings it out, and it's not fresh squeezed. It's got like pulp in it. And he calls her back over and he says, I asked for a fresh squeezed orange juice. And she brings another one out, again, that's got pulp in it. And he just becomes more and more angry and about this orange juice. And at one point, it sends, and she's almost in

• 49:02Speaker 00

  tears. It's like this, this poor waitress. And at one point, Walter says, like, Steve, what are you doing? Like, it's just an orange juice. Like, she's like, she clearly doesn't, they clearly don't have like, non pulp orange juice, because it's fresh squeezed, whatever. And he says, if she's chosen to be a waitress for her living, then she should be the best waitress she can be. And it's my job to push her to do that. And it's like, no, you don't know her backstory. You don't know, like, where her life has gone and why and things like that. And like, and I think that, like, so for all the brilliance, there was a lack of compassion. And look, we all, I think the thing is, the reality is, like, none of us are perfect. We're all good.

• 49:43Sam Parr?

  Yeah, well, do you think you have that? You're one of the best there is. Do you lack that compassion? I mean, like, are you accused of being an asshole?

• 49:51Speaker 00

  Yeah, I fucking love when people call me an asshole. Like, I just, like, I just don't give a shit. But like, I, what I pride myself on is, I pride myself on being very, very easy to work with. Like, if we're doing a creative, if we're, if we're writing a movie together and I'm working with the producers, or we're doing a documentary, like, I am there to make this the best possible. And I will never, ever, ever be an asshole. And you could never find anyone that would say I would. Because I understand that what we're doing is really hard, and we're all doing our best. And like, it's the pursuit of creating great creativity. However, I've picked fights with people as a writer and a journalist and gone after people.

• 50:34Speaker 00

  That makes me into a fucking asshole, quite honestly. You know, like I had a thing. When Dave Moran was doing, you know, all of his products and startups. Like I went after him and, and then later, I actually later apologized to him because I felt like I was too much of an asshole and we had like a heart to heart about it and like, and I do think like, there's a great line that Bill Keller, he was the editor in chief of the New York Times so many years, he used to say, and he used to say, I don't believe people should be able to write about other people until they have been written about themselves. And I learned that when I, people started writing stories about me and I was like, oof, that feels awful, like that sucks. And it was like a moment where I realized like, oh, like I don't need to be such a dick to people.

• 51:19Speaker 00

  Like I can, I can, I can write these stories and I can be honest and I can tell the truth, but I, I need to, you need to have some compassion too. And I, you know, that was something I had to learn in my, the beginning of my career.

• 51:30Shaan Puri?

  You talk about like your time at the New York Times where you're like, we were in this room and then the room had the portraits of all the important people who used to come to us and, and try to tell us what they were doing because we were the messengers and we used to kind of shape the narrative out there and they tried to shape us and we shaped the narrative.

• 51:46Speaker 00

  Yeah.

• 51:46Shaan Puri?

  And there was these people who were, you know, you recognize their names from the bylines and you had just like so much respect for them. Do you think that that's still like, like, does that shit matter at all anymore? Because for me, I'm like, if I'm a founder of a company now, I don't, I put zero dollars in the PR. I put zero care in if, if I can get a press mention. It's like so low on the total poll compared to how it was 15 years ago when I was building a company. That has changed my, my respect for kind of mainstream. I think Trump really like reality distorted everybody when he started going after fake news and then you started seeing examples of it. Like I just feel like the credibility has gone down, but I'm also on the outside. You're almost, you know, you're, you're from that world.

• 52:28Shaan Puri?

  Do you feel the same way or do you, do you think that's completely misguided?

• 52:32Speaker 00

  There's a practical thing of like, you, you can get an audience on Twitter, on wherever, and you're like, I don't, I don't want you, nor do I need you.

• 52:40Speaker 00

  There's two answers to that question. And the first answer is that I think 90% of the media is utter garbage. And it is complete and utter ridiculous drizzle that is opinionated and bad for society. And I think 90, I think 10% is people that are working really, really fucking hard to try to do investigative reporting because they care. And I met those people. I remember those people at the New York Times when I first started and I had, they were, you know, they were people that were making 120 grand a year and could be making millions, like working for a hedge, billions, I don't know, like wherever they wanted.

• 53:19Speaker 00

  And they wanted to pursue the pursuit of honesty and setting the record straight and going after these bad people, because there are a lot of bad people in the world.

• 53:29Sam Parr?

  Does that 90% of the crap include your past employers? Does that include?

• 53:34Speaker 00

  Everywhere, yeah, 1,000%. Yes, 1,000% because I think, because the system, it all broke. Like it's broken and I believe it's broken beyond repair for now. I, my hope is that, and maybe this is me being delusional, but like my hope is that AI can somehow help fix it. But, but I believe that, or AI in the hands of people can help fix it. But when I first started at the Times, like you weren't allowed an opinion, you weren't allowed, there was no, you know, you, there was no social media, like, well, there was no Twitter. Like I was at the Times when Twitter came out. Like you, I remember being in meetings in those rooms and I would ask an editor, right? What do you, what do you think? And they would be like, I'm not, I don't have an opinion on this.

• 54:16Speaker 00

  My, I'm a journalist who comes at this impartially and all I want to do is report the facts. And, and, and so I think that what happened was you had this, the problem was the internet came along, right? And you had to get to the Times, like I was the first one that, one of the first ones that came in. I remember being. In a meeting once with forty or fifty people at the time, it was this big meeting and everyone kind of went around and they introduced themselves and they talked about like where they'd gone to school and how they'd ended up here. I barely graduated high school, like I literally had a 2.1 GPA, I got kicked out of art school. And like, they're all like, I was at Harvard and I worked at the Harvard Crimson and I did this and the other. And I was like, oh, I'm the odd one out here that shouldn't be

• 54:58Speaker 00

  here and like was only here because no one wanted to write for the internet. And that became, everyone became that. And, and I think that like, what ended up happening was you had this generation that came in after I left, that was, they were, they, they were the internet people, they hadn't been mentored, they hadn't, you know, they hadn't learned the ropes and, and they didn't, and they felt like they had a right to say, oh, we shouldn't, we should not publish Tom Cotton in the opinion section and we're gonna go, we're gonna be irate because we did. That is not the way the world works. The world works is by listening to other people's opinions and like, and I think the reason

• 55:41Speaker 00

  that so many people in Silicon Valley have, have veered to the right, which they have, is because the left tells them, oh, you can't think like that and you can't, and you're stupid if you believe this and so on and so forth. And I think that, so the, the whole apparatus is completely broken. But at the same time, I am friends with a lot of startup founders who tell me that like, oh, we got a profile in the New York Times and we had the biggest influx of customers we've had ever. Or we got mentioned, you know, a write up on here or whatever it is and the same thing happened. And so, the eyeballs are still there, people just don't necessarily trust them in the way that they did. And I, and I think that, you know,

• 56:28Speaker 00

  What's interesting is that you have all these new news outlets that come along like Semaphore and the Free Press and things like that, and they're trying to get people, they're trying to say, "We're impartial in the middle," and so on and so forth. But inevitably, what ends up happening is, as soon as you put that opinion in, the viewer, the number of listeners or viewers or readers go up, and then the product ends up steering that way. And so I think that there is a desperate need for something that is... What I think the solution is, honestly, is you don't need a right-wing publication or a left-wing publication, you need a both. You need a place where there are people who have right-wing point of views and centrist point of views and left-wing, and they're all in there together, and they're

• 57:11Speaker 00

  debating it, and they're respectful of each other, and maybe they disagree, but they are all there. And the problem is, The New York Times is all left, and The Wall Street Journal is all right, and so on and so forth. And so you don't necessarily trust any of it.

• 57:26Shaan Puri?

  Yeah, I would love to read the debate. I think that's a lot more interesting format.

• 57:30Speaker 00

  Totally.

• 57:31Shaan Puri?

  Two people who each believe or are willing to argue the best case for each side, so you can read it. And I think that's both entertaining, because it's sort of a fight, an intellectual fight. But I think it's also more informative, because you get both perspectives, sort of steel manned.

• 57:45Speaker 00

  Yeah.

• 57:46Shaan Puri?

  Is there a story you wish you could write, either if you had infinite time, or sometimes you get successful and you're like, "Oh, somebody should do that. It's probably not worth me doing it, but somebody could do that." Is there a great story out there that you think somebody should be doing?

• 57:59Speaker 00

  I don't know. My dream is, I love thinking about stories from all different perspectives, like how, when is a story a documentary? When is a story a book? When is it a magazine? When's it a tweet? When's it a movie or a nine-part series on Netflix? And I do, I write all forms of writing, and I'm fascinated by...

• 58:25Speaker 00

  You know, there's these different things that are fascinating is like,

• 58:30Speaker 00

  you know, a documentary is the people from the past talking about their, in the present, talking about the past, right? A TV series is the story unraveling as you're watching it unravel. A book is, you get to climb inside, crawl inside someone's head for seven hours and let them understand how visually things smelled and looked and da, da, da, da, da. And like, and so I've always, I want to write a novel at some point. I think that that's like the next thing I want to do. And so, uh, cause I love, I read, I'm a voracious novel reader and, um, and I just have so much respect for the amount of research that goes into them. And then they become, but then it's like, it goes back to the beginning.

• 59:15Speaker 00

  Like the magic is you don't know that the people that wrote the novel spent hundreds of thousands of hours researching all the history or whatever it is to, to, to do that.

• 59:25Speaker 00

  As far as like a nonfiction, like I just love stories that are, that, you know, that old cheesy saying that like, you know, it's, if it was fiction, you wouldn't believe it. You know, it's like, I really think that those are the stories that to me are, um, are the most, the most fun to read and report and research.

• 59:43Sam Parr?

  You have, uh, all these different seasons of life, you know, you said you, in evolutions, you said you want to be a war photographer, and then you accidentally became a columnist, and then you, uh, became an author. And you've, even though you've disliked some of the guys you cover, it sounds like there is a lot of admiration still for a bunch of others as well. Have you ever thought about like going into the business world, um, since you've been able to see it so closely?

• 1:00:09Speaker 00

  Uh, I almost did this year, actually. There was a project that I was gonna go do, um, which was a startup in, in the storytelling space.

• 1:00:18Sam Parr?

  Can you say what it is?

• 1:00:19Speaker 00

  I think that what's happening is there's a change coming in Hollywood as far as, um, how we consume content and short form versus, and the way, you know, there's, there are these structures that happen to stories that, um, that we, that become norms. And so for example, in a film screenplay, a film screenplay is 120 pages long because each page is a minute. And that's why when you look at screenplays, they're courier and the certain font, cause each page shot is usually one minute long. And so 120 pages is a two hour movie. And so there's a there's a whole system set up. There's a book called Save the Cat, which essentially made this world where you you on page one, the first person you meet is is

• 1:01:00Speaker 00

  your is your main protagonist. By page three, you have discovered what the movie is about. By page five, there's the introduction of the antagonist. By page 30, every single movie, if you go back and watch on page 30, which is 30 minutes in, it's the changing moment. It's the you know, it is the Joseph Campbell, like this is when the journey begins. And and then by page 90, you've entered this third act and and we've come back around and so on and so forth. And and while every movie is different, we we understand that that's the same thing. And I think what what's happened is that that philosophy has been overused.

• 1:01:41Speaker 00

  And I think, do you remember the movie Parasite that won the Academy Award? Parasite changed it. And it wasn't by page 60, it turned into a whole different movie. And you were like, whoa, I've never seen that before. And that's why people, I think, really loved it. And I think what we what we look for in culture is things that are new and different. And every once in a while, a genius comes along who does it. And and then everyone else copies that. And then you got to wait for the next genius to come along to do the thing. And and I think that the that page one, page five, page 30, page 90 thing is completely doesn't work for today's audiences. They don't have the patience to wait till page 30 to find out when the turn is. And so in short form, there's like this new philosophy

• 1:02:26Speaker 00

  of like, one second, seven seconds, nine seconds. And I think that like, but then they don't know how to tell stories. And I think that there is a world where, you know, we were exploring this idea of like, thinking about the new approaches of how to tell long form stories and short form bites and things like that. And but at the end of the day, like, the reason I didn't end up doing it is because I just love telling stories. And I don't necessarily want to be like a manager, meeting with VCs and boards and getting kicked out by Jack Dorsey. How many how many copies?

• 1:03:01Sam Parr?

  How many copies of your books have you sold?

• 1:03:03Speaker 00

  Hundreds of thousands of copies, yeah, over time. I haven't checked in a long time, but hundreds of thousands and they've been printed all over.

• 1:03:12Shaan Puri?

  Dude, why is American Kingpin not a Netflix like seven part series?

• 1:03:15Sam Parr?

  It's been like, it was one movie.

• 1:03:18Shaan Puri?

  Amazing show.

• 1:03:19Sam Parr?

  It was okay. That movie was okay. I mean, no, it was bad. It was bad.

• 1:03:23Speaker 00

  It was bad, yeah.

• 1:03:23Sam Parr?

  It was bad.

• 1:03:24Speaker 00

  I'm not going to tell you the story, but the reason, the reason it has not is because I got screwed over on, on the film, film rights deal. So that's the reason why, but it may end up in, it's still today. It still may end up, uh, may end up there. We'll see.

• 1:03:37Shaan Puri?

  All right. If I wanted to spend six weeks getting as good as I could at storytelling, what would I do? Is there a book or is there some process? Like if I was dedicated, how would I become an amazing storyteller?

• 1:03:48Speaker 00

  Well, if you dedicate, you'd need more than six weeks. So let's pretend it's.

• 1:03:51Shaan Puri?

  What would be the first, what would be the, what could I do in six weeks?

• 1:03:56Shaan Puri?

  I got 19 bucks. What do you got for me?

• 1:03:59Speaker 00

  If you, um, I have all these books on like, on storytelling that I read and like, and they're interesting. And like, you get a little snippet. I think the most interesting of all the books was, I read was, um, when I wrote Hatch and Twitter, I really wanted it to feel like a murder mystery because no one knew what really happened. And I read a book on murder mysteries, which was unbelievable. Like you can read any of them, just Google, like how to write murder mysteries. It's a, it's a blue book. It's a collaboration where a bunch of murder writers and, and screenwriters and so on, each write a few chapters each. And there's a few things I learned from that, which were, um, which one is, um, I, when you read a lot of books, people forget to describe smells, um, and murder mysteries always do.

• 1:04:44Speaker 00

  And it's like, and it brings you, really brings you in. It's, it's wild to see how it can add like this extra layer, like sounds, smells, you know, the noises, you know, um, uh, not just the creaking stairs, but, but the, you know, the mold, whatever it is, it just creates this sense of story in your brain. The other thing is, um, the save the cat, which is really interesting, even if you don't write screenplays, it's a really interesting way of understanding character and so on. And, um, I've read a bunch of screenplay books by like some of the old greats and they talk about characters and, and things standing in your way and so on. But I will say for me. The best way to become a great storyteller is to read stories. And I think one of the things that frustrates me about Silicon Valley and the tech bro

• 1:05:28Speaker 00

  culture is everyone's trying to optimize their life for the most number of seconds of this and that and the other. And it's like, what they don't realize is that some of the greatest things that they will learn is from things that have nothing to do with what they do. So I, and I'm 48 now. When I was 45, I, I love listening to piano music. I, I'd never played before. I was like, you know what? I'm gonna, I'm gonna just learn the piano. And, and I got obsessed with it. I learned how to read music for the first time. Oh, look at you. What is that?

• 1:06:02Shaan Puri?

  I'm on a, all right, the curve.

• 1:06:04Sam Parr?

  That's it's like a New Year's resolution.

• 1:06:06Shaan Puri?

  This is my new year, this is my, my year mission.

• 1:06:08Speaker 00

  How are you doing? How, how is it?

• 1:06:10Shaan Puri?

  Well, I'm on the Faber method here. So I'm on book two A right now. I'm playing, I'm playing.

• 1:06:16Speaker 00

  There's a great app. It's like, it's called, that I do in my spare time. It's called Notes Teacher. And you just do it for like five minutes a day.

• 1:06:23Shaan Puri?

  Sight reading practice?

• 1:06:24Speaker 00

  Yeah, sight reading practice. But I got obsessed, obsessed. Like, I literally would play two hours a day. And like, now I can play a couple of Chopin songs and things like that. And I, and the thing I, and to me, it was just a fun hobby. And it was like, really like, but what you learn is that like, they are telling a story. And they're telling a story, you know, Hans, Hans Zimmer says like, the notes will ask a question and then the next notes will answer the question. And it's like, and the way Chopin, like, is you just unbelievable when you, if you sit and analyze the music and think about like the highs and the lows and the things that are repeated and it's, and it's amazing. And it, and it started to kind of inform some of the ways I thought about screenplays. And like, I read as many, as many novels as I can. I hate nonfiction books.

• 1:07:08Speaker 00

  I can't read nonfiction books, which is funny because I write them. Uh, I just, they're just boring to me. So I, but I read novels and I love. Like just studying as I'm reading like, oh, that was really unique of the way they did this. And I read a lot of like 1950s sci fi and then I read a lot of like 1930s, 40s, 50s, 60s. Incredible, you know, the like the writers that we all should read. And you just understand that they it's really these stories are about people, not the stories that we think that it's like the guy who wrote Game of Thrones, George R R Martin. I saw him speak once at a conference years and years ago. And he said, you know, you could take my story, you could put it in a spaceship and it would still work.

• 1:07:53Speaker 00

  You could put it in present day and it would still work because it's about the relationships and the characters. And I think that that's what ends up happening is as you watch something, the best stories are the ones where you imagine yourself as the character. And then you want to know how you would solve the problem. If I'm James Bond, how would I get out of this as the as the drill is about to, you know, sever my heart or whatever. And and then you can't figure it out and the storyteller does. And you you're like delighted by that because it's great storytelling.

• 1:08:25Shaan Puri?

  I think that's your secret, by the way. You're like, nonfiction is usually pretty boring, but yours aren't. And I think yours aren't because you consume so much content that's, you know, on the mystery side, yours are page turners. And so, you know, that lateral thinking where you take a skill from one discipline and apply it to another that usually doesn't have it. That's what some of the best business people do as well as they take.

• 1:08:47Speaker 00

  Correct.

• 1:08:47Shaan Puri?

  You know, the best hedge fund, you know, Renaissance is because they took the best AI, machine learning, mathematical prowess and applied it to finance. And like we had Mike Posner on the podcast and he was talking about how he started as a rapper, but all his hit songs are him singing. And he's not the best singer, but he's like, I am the best writer because he sang one of his lyrics and he's like, the rhyme scheme I'm using here, the reason people like that hook and it's catchy is because I'm using a rap rhyme scheme, which no singer songwriters would typically do, but that's why my song sounds different because I'm using a rapper's lyrics, but I'm singing them in the way that, you know, is rarely done. But it sounds like you've kind of done that same thing.

• 1:09:29Speaker 00

  No, it's I think it's totally true. And look, I think Jobs, Jobs did this thing where he, you know, computers back then were these nerdy like circuit boards and he was like, oh, I'm going to marry graphic design. With technology. And so for me, like, I want to marry the style of a novel with a narrative nonfiction story. And, and, you know, this great writers who've done that in the past that I such admiration for.

• 1:09:56Sam Parr?

  Whenever I get done reading your books, like when I get done, each time after I read American Kingpin, I'm like, pretty bummed. I'm like, oh, I was so like, in love with like, reading this. And I was looking forward to finish, or I was looking forward to like, I would sneak off to like, find the page and see if I can just like, read a few chapters. And I felt bummed that like, I was like, in this relationship with this book, and it's over now. And I would, I've like, searched so long and hard to find something that could fill that need. And like, only one out of like, 20 or 30 books like, fills that need. I think Mastermind was another great book. That was a very similar topic. And he did, and the author did a great job of a very similar style of storytelling. But in general, it's been really hard for me to find things. I read a lot of novels, but I like reading, I like, sometimes when I read a novel, I'm like, I fall in love with this character.

• 1:10:41Sam Parr?

  And then I find out that I have to remind myself, the character is not real. And I get kind of like, bummed about it, you know. And so what, who do you view as a peer? Or someone you look up to, where they do your style of nonfiction storytelling?

• 1:10:56Speaker 00

  Well, just to real quick on the novel, like, yes, they're not real, but they are based on reality. Like, every, every novelist pulls from the people around them to create the characters that you're reading. So, you know, it's like, what, you know, if you go do research into like, whatever your favorite book is, your favorite novel, like, and you look at how they did it, if they talk about it, they're like, oh, this, you know, when I was a kid, my grandfather used to tell me the stories about da, da, da, da, or like, there was a neighbor across the street. So I think they are, it is real, and it's still people. As far as, as far as people I admire, and I look up to, I, like I said before, I don't really read a lot of narrative nonfiction, I'm sorry, a lot of nonfiction. I don't think there's.

• 1:11:41Speaker 00

  That like I and I love I have such admiration for people's reporting and and even their writing, but this isn't I I need a story. I can't have it. And so

• 1:11:51Sam Parr?

  That's what I'm describing. I want more like story driven.

• 1:11:54Speaker 00

  I need a story.

• 1:11:55Sam Parr?

  This is the shit, man. I've just like, I just love learning about this stuff.

• 1:12:00Speaker 00

  Well, you had you had one last question, Sam, and I interrupted you. Or did you answer it?

• 1:12:03Sam Parr?

  Well, it was about I Sean, did you see the documentary on Netflix about was it? What was it called? It was with Ilya. Was it Bitfinex? What was that called?

• 1:12:13Speaker 00

  It was this couple Bitcoin Bonnie and Clyde. I did a documentary on them for Netflix with Chris Smith, who did Tiger King, that was about this couple that had stolen 5.4. Well, they stole $72 million in crypto. And then were trying to launder it. And every they were the only two people on the entire internet who wanted the price of Bitcoin to go down. And they had every time they were trying to launder it, it would double and double and double and double and double. And to the point that it was one point at its peak was worth $8.4 billion. And she was this like wacky cringe rapper. And he was like a part time magician investor. And like, it's one of those stories. If it were fiction, you'd be like, no, this is stupid. This would never happen.

• 1:12:56Sam Parr?

  She Sean, the guy Ilya spoke at the very first HustleCon, which is kind of funny.

• 1:13:02Speaker 00

  Oh.

• 1:13:03Sam Parr?

  And then the woman Heather.

• 1:13:04Speaker 00

  You're the new Forbes 30 to 30, dude.

• 1:13:06Sam Parr?

  Well, listen, listen, listen, the woman Heather, she was like a copywriter or something, but she wasn't any good. And she like DM'd me asking to talk at one of our things or to like do freelance work or something like that. And then she was kind of a sex freak. I had a bunch of friends that like fooled around with her. And they were like, this woman's wild, man. You should stay away. Like, like those types of stories. And I was like joking with Nick. I was like, whoever I guess we interact with, just like, you know, maybe 10% of them are going to end up becoming like amazing criminals. Because for some reason, we've been around a bunch of these people like right as or right before they were committing some huge crime.

• 1:13:44Sam Parr?

  But that was also a good story.

• 1:13:45Speaker 00

  Yeah, that was a great story. That was such a wild story that they that they went on. They went to Ukraine and like, uh, had like fake passports and I mean, it was just, yeah, it's nuts.

• 1:13:57Shaan Puri?

  Is, uh, is making a Netflix documentary, is there good money in that? Or you do it just because it's sick and it's like, you know, it's art and I'm doing this for art? How does that work?

• 1:14:05Speaker 00

  There's not. Look, being a writer, I think, you know, it's good money. Like, if you can pull it off. There's somebody sent me an article a while ago that you're more likely to become a billionaire than to become a, uh, a successful writer. And, yeah, it's like, I think the way, in the olden days, you know, Vanity Fair, for example, or The New Yorker, they had these contracts with these writers. They would get paid hundreds of thousands of dollars a year and they would write four stories a year and like, and then they had the House Upstate and the place, the brownstone in Brooklyn. And like, it was a different time. And now, you know, everything's been diluted. Media has been completely diluted, um, where we have podcasts and blogs and newsletters

• 1:14:48Speaker 00

  and mainstream media and all, and all this stuff. And so the advertising dollars and the revenue dollars, it's not like they've gone up. It's just they've evenly been more evenly distributed. And so for me, I just want to tell stories and the, uh, and I just don't give a shit in what format it is. And so it's really fun to be able to write screenplays, to write books, to write magazine features, to make documentaries and like, and then, you know, it all just kind of adds up from there.

• 1:15:17Sam Parr?

  I could talk to, uh, with you for hours, man. Thank you for doing this.

• 1:15:20Speaker 00

  Thank you so much for having me. This has been really fun.

• 1:15:22Sam Parr?

  We appreciate you. All right. That's it. That's the pod.

• 1:15:25Speaker 00

  That's the pod.