Pod Insights My First Million Meet the 14yo entrepreneur who's already launched 2 businesses About this episode Episode 638: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to 14-year-old founder Isaac Katayev ( https://x.com/isaackatayev ) about the startup he launched out of his 7th grade computer class.
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Show Notes:
(0:00) Cookieduck
(4:18) Making $1,500 a day at age 12
(6:19) Price Satellite
(11:08) Being peerless
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Links:
• Cookieduck Games - http://cookieduck.com
• Price Satellite - http://pricesatellite.com/
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Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd
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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
• Sam’s List - http://samslist.co/
My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
Transcript Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.
0:00 Sam Parr? All right, this episode is special because it's for the kids. You see, I have a friend named Val. Val's been on the podcast. Val has built a bunch of really big businesses. And because I'm close to Val, I became friends with his son. His son's name is Isaac. And he's one of the most impressive people I know, not just kids. So Isaac is 13 years old. And over the past couple of years, he's built businesses and web apps and things like that that have made $1,000 and $2,000 a day. And I thought that he was just amazing, even though he's, you know, a kid. His insights are pretty ridiculous and his maturity is ridiculous. And I felt inspired whenever I've been able to hang out with him. And so we thought we'd do kind of a fun episode where we had him on the podcast, Sean and I did.
0:44 Sam Parr? And we asked him all types of questions about his business, about how he thinks. And I think it'll be fun in like 10 years to look back on this and be like, what was Isaac? When he was like, when he was younger compared to when he was older and probably a lot more successful. So give this episode a listen. I dig it, man. I like these, I like hearing from young guys like who are in the thick of it. And let me know, I'm on Twitter at the Sam Parr. If you like these kind of like children-esque episodes and maybe we'll do more of them. And we'll find some young guys doing some really interesting stuff. So give it a listen and let me know.
1:23 Sam Parr? So Isaac, I wanted to have you on because I'm friends with your father. And he's been telling me for about two or three years, some of the stuff that you're working on. And you started working on this, I think, when you were 12, a bunch of different apps. And I couldn't believe what you were doing. And I told Sean about it, but Sean doesn't entirely know.
1:39 Shaan Puri? Wait, wait. Isaac, how old are you?
1:41 Speaker 02 14.
1:42 Shaan Puri? All right. I think you're the youngest guest ever to come on the podcast. So congratulations.
1:46 Speaker 02 Thank you.
1:47 Shaan Puri? You're 14 years old. And do you, are you like, I'm 14 years old, I'm an entrepreneur, I'm a businessman, I'm a ninth grader. What do you call yourself?
1:55 Speaker 02 I guess you could call me like an entrepreneur, but really, just like a ninth grader.
2:01 Shaan Puri? Yeah, I like that entrepreneur and comma ninth grader.
2:04 Speaker 02 Yeah. I'd go that.
2:05 Sam Parr? Okay. Well, let's talk about first about Cookie Duck and then we got to talk about this new one. But I you need to and I want you to brag. I know you're probably not comfortable bragging, but it's okay to brag here. I want you to brag to Sean about Cookie Duck.
2:18 Speaker 02 Okay, so Cookie Duck, it started when I was around like 10, where we had computer time at like school. We had free time on the computers and the games were always on. They were always blocked on the computers, right? So what I wanted to do was I wanted to create it like a website that allowed me to play games at school in our free time. So I would just start like building little parts of code, like putting little games on this website. And after a while, right, just like me and my friends are playing it. And then when COVID came around, what happened was everyone got their Chromebooks. And then it just started spreading like wildfire. So by the seventh grade already, we had like over 4,000 people playing on it in like 30 minutes.
3:01 Sam Parr? And your father told me that you just told a few friends and you could he would use or one of you guys would use Google Analytics or something. And you're like, all right, at this school in Long Island, like 90% of the thousand person school is using it. Oh, shoot, we just saw that another school just found out about it because now like 30 miles away, there's a whole another thousand. Is that right?
3:20 Speaker 02 Yeah, so it started out like a couple of people at each school. Other than before you knew it, like the whole school was already on it. Cause it's like rare to find a website that's unblocked on the Chromebooks.
3:35 Shaan Puri? And so you got a bunch of games on here. You got like Temple Run, Subway Surfers. So you have real games that people know about. So do you rebuild the games or these are their games that you just embedded? You just do the the cookie ducking, the ability to get to make it so that it's not going to be blocked. How do you actually do?
3:51 Speaker 02 So most of the games are just embedded. So like it's unblocked on on their end.
3:56 Shaan Puri? Okay, so you just kind of I frame it or something in there. And then you you figured out how to make it not get blocked. How hard was it to not get blocked?
4:04 Speaker 02 So once it get, once it gets blocked, what you really need to do is you have to create like new domains for each to get around like the blocking system.
4:14 Shaan Puri? And so is this a business? Does it make money? What what's going on with Cookie Duck?
4:18 Speaker 02 So what happened was is that whenever you make enough links, you can't monetize all of them. Cause each link isn't big enough. To be monetized, I guess. So in the beginning, when the main cookieduck.com was popular, it was making around a thousand five hundred a day at its peak. So, but eventually, you know, that link got blocked and you can't really monetize the other ones. It's also because, um, the Chromebooks, they're, they have like a lot of anti-block, anti-tracker. So it's really hard to monetize.
4:50 Sam Parr? What, uh, how was it making money? Just through Google Ads?
4:54 Speaker 02 Ads, yeah.
4:55 Sam Parr? How much, how long did this last and how, how much in total did it make?
4:59 Speaker 02 I mean, the peak lasted around a day, but I don't really have like a total number, but it, it dropped off pretty quickly because it got blocked.
5:08 Shaan Puri? So you, and you did this when you were how old?
5:10 Speaker 02 When I was 12.
5:12 Shaan Puri? Alright, so you're 12 years old and you might've made, would it be safe to say you made at least more than 10 grand doing this little hobby project, right? That money hits your bank account. What are you thinking? What do you do? Do you use it? Do you go spend it? Do you throw a party? Do you invest in the SP500 stocks and bonds? What are you doing with this?
5:28 Speaker 02 I didn't really use it. I mean, I did like open a little stock investing account, but not, I didn't use it really.
5:38 Sam Parr? So it's just sitting in a bank account?
5:40 Speaker 02 Yeah.
5:41 Sam Parr? Oh my gosh. And when you're doing this, is your father teaching you how to? I mean, I don't know how to code, so you're smarter than me by a lot in probably many other aspects, but definitely when it comes to this, uh, who was teaching you how to do this?
5:54 Speaker 02 I mean, for this web, I did go to a coding school, but for this website, I basically made it all by myself.
6:00 Sam Parr? And you used like YouTube or something?
6:01 Speaker 02 Yeah. Google YouTube.
6:05 Sam Parr? That's amazing. Alright. And so Sean, he, so he did this cookie duck thing. His dad was like bragging to me. He was like, dude, check out my son. Look what he's doing. And I'm like, I didn't believe how great it was doing. And then about three months ago, his father sends me this other website. It's called price satellite.com.
6:21 Speaker 02 Yep.
6:22 Sam Parr? And what's crazy, Isaac, is, uh, you're 14 now. You go to the price satellite.com. I understand why you did this gaming website. Makes total sense. Sean, it sounds like you're typing. Read what price satellite.com is.
6:36 Shaan Puri? Save big on luxury goods while traveling. So you have Christian Dior, Louis Vuitton, Chanel, there's all these brands.
6:43 Sam Parr? So the gist of the website, I believe, is like, it tells you, if you want to get a Dior purse or whatever they make in a different country, it tells you the difference in conversion rates. And so it's like, if you are in France, it's 30% cheaper to buy the same product in France versus America.
6:56 Shaan Puri? Isaac, why are you helping people save big while traveling?
7:00 Speaker 02 The reason I basically did it is basically whenever like we travel, we always notice how much cheaper it is. So I saw that as like a blank space and I think it would be good for SEO because you have every product name, right? And you could rank on each one. So it's like a good opportunity for views.
7:18 Shaan Puri? Now, hold on. How do you know what's a good SEO opportunity? What eighth grade class taught you that? How do you know that?
7:25 Speaker 02 I just, I just looked and there's not really like a competitor to this already. It's pretty much a blank area. No one really compiled it.
7:33 Shaan Puri? So where are you getting the data for like the prices per country? Is it, is it all from their local site? And then you just basically compile and transcribe and basically do the foreign exchange, take into account the VAT, the VAT savings, and then you make it all equalized, basically?
7:49 Speaker 02 Yeah, so I, I got the data off like the official website and then I like put together all the VAT data along with that.
7:57 Shaan Puri? Wow, this is amazing. Are people using this? Is this like out there yet?
8:00 Speaker 02 No, right now it's pretty small, but hopefully we're expanding.
8:04 Sam Parr? I love how you use we. I think that's exactly what I did. When it was always just me, it was always a we. What, how, how many people are coming to the site a day?
8:17 Speaker 02 Right now it's around 30, 50 a day, but it's been expanding pretty quickly. It's pretty new.
8:23 Shaan Puri? And that's from search?
8:24 Speaker 02 Yeah.
8:26 Sam Parr? Do you have backlinks to it now? Or is it just because of the, there's not, there's no one else ranking?
8:31 Speaker 02 I don't really have a backlinks just yet. I mean, I'm working on it, trying to get like the name out there, but I don't really have backlinks.
8:38 Shaan Puri? So Isaac, where does a guy like you, you're 14 years old and you're kind of like an internet hacker, you're basically building cool stuff, that little projects that are fun for you. Where do you meet other people that are doing what you're doing? Is there like, is it Discord groups? Are there, is it Reddit forums? Where do you find other people that are similar to you? Cause I'm guessing in your school, there's probably not too many people that are as far along as you are in terms of being an entrepreneur.
9:02 Speaker 02 I mean, quite honestly, I don't really like, I don't really network with other people that do this type of stuff. But I learned from my, I guess mostly YouTube tutorials on like which way to go for like different subtopics like SEO and all that like coding.
9:17 Sam Parr? I went, Sean, to Isaac's bar mitzvah and it was tech themed.
9:23 Shaan Puri? Did he gift you bunny?
9:24 Sam Parr? Dude, it was the fanciest party. It was the nicest party I've ever been to and it was tech themed. And so each table had like a Apple logo or I think there was like a Sony table. Like there was like, it was all named after tech companies. So clearly he's like passionate about this stuff. Do your friends think you're weird? Like, or do they even know what you're doing?
9:45 Speaker 02 I mean, they know about the website. They just know it exists, but.
9:48 Shaan Puri? Right, they're not buying blue Vuitton bags. So do you, and who do you look up to? Who, who, like if you're a teenager like yourself, you're trying to be a great entrepreneur or you're, you're building cool things. Who do you look up to? Who do you think is doing awesome stuff in the world?
10:03 Speaker 02 I mean, I really got like my inspiration for doing like trying to build some stuff from my dad. I, that's really where it came.
10:10 Shaan Puri? And what did he, what does he teach you? What does he tell you? Like what, what kind of guidance does he give you?
10:15 Speaker 02 Well, he basically just encourages for me to like not think about what I want to do now, but think about like the future.
10:23 Sam Parr? And I have, I have a photo of Isaac when, man, you must've been four years old in this picture. I'll ask your father and you, if we, if we could put this in the video. But you're, it looks like you're four years old and you are putting together a PC. Like you literally have a screwdriver and you're assembling a PC. Do you know the photo I'm talking about?
10:42 Speaker 02 Yeah, yeah, I was around, that was for my eighth birthday because my dad wouldn't let me just buy a computer. He wanted me like actually build my own computer. So I was watching like YouTube tutorials before I asked him if I could build my computer. I was watching YouTube YouTube tutorials on how to build a computer, like what parts to pick out. And for my birthday, he let me do it.
11:02 Sam Parr? This is amazing, isn't it, Sean? Like it's it's it's fun to hear hear him talk about this stuff.
11:08 Shaan Puri? Isaac, you've inspired me today, man. You are you're doing very cool stuff and you are so far ahead of the game, you know, I was still picking boogers when I was 14 years old, so I can't believe the type of stuff that you're doing and I'm hope that there's people out there who are listening, either their kids or maybe some young people that are listening to this that will kind of use this as a bit of a green light to build more stuff. And we should make like a group, um, you you know, Isaac, the only thing I would I would recommend for you is you said you don't really have like kind of a friends group or peer group of other people who are doing this. I think you should do that, man. I think you should find the other kind of 14 to 17 year olds that are doing really interesting stuff on the internet. And just be in a discord in a group chat together because you will all get smarter faster and you'll all kind of learn from each other's projects versus just being in your own
11:53 Shaan Puri? silo on your on your own. That's my only advice for you. Not that you ask, but I think that that would be good for you. Maybe we can make it the the MFM Junior Discord, uh, and anybody who listens to this can go can go join it.
12:03 Sam Parr? Isaac, do you have a goal? Like, is there like, um, are you just having fun now? Or is it like, by the time I'm 18, I want to be doing this? By the time I'm 40, I want to be doing this. Like, do you think of it that way? Or is it just that I want to learn to code and this is a cool way to learn?
12:16 Speaker 02 My goal right now is just to like progress my what I on my high satellite to like get it like at least a million views a month. Like, that's really my goal. And I'm gonna progress from there.
12:30 Shaan Puri? By the way, Sam, you you know that meme that's going viral right now with the Olympics with the shooter? The the Turkish shooter? That's Isaac right now.
12:40 Shaan Puri? My goal is to do the thing I'm doing better. That's my goal. That's how far I'm gonna take this. I'll take this as far as I can. What do you mean?
12:48 Sam Parr? If Price Satellite gets a million views a month, will that make, uh, will that be making money? What's the, what's the plan?
12:54 Speaker 02 Not only ads, but you have affiliates for places that sell these bags like secondhand, or they sell like, uh, the real real, which sells like the new bags. It's just like a reseller platform. And I can be an affiliate to those companies along with that.
13:11 Shaan Puri? Isn't there a thing where people pay other people to buy it in that country and then travel or ship it to them?
13:16 Speaker 02 Yeah.
13:17 Shaan Puri? A company called like Mule or Donkey or something like that, that was basically like, oh, it's cheaper in Denmark. So then they find somebody who's already in Denmark to buy it on your behalf. And then they're either traveling to the United States where they ship it to, to you. And then you, you get the, the discount without having to go there.
13:31 Speaker 02 Yeah, I've seen one of those websites, but I don't, I don't really know too much about them. I'll have to look into it.
13:36 Shaan Puri? And by the way, why aren't you playing with like AI and crypto and like stuff? That's like kind of the cutting edge.
13:42 Speaker 02 I am definitely playing with AI.
13:44 Shaan Puri? So what are you doing with AI?
13:46 Speaker 02 AI, a lot of Price Satellite is built on AI. So first of all, like, like a lot of the code base, like the web scraper, the backend, the frontend, the styles, all, a lot of that was built off AI. Um, the categorization of products done with AI and the product descriptions, I can't do 10,000 product descriptions by myself. So I really use AI for all, almost all of those.
14:10 Sam Parr? You know, I, I wanted you to come on Isaac because you're impressive, but mostly because you make me feel good. I like talking to you because you make me realize that, uh, life's a lot simpler than it needs, than we often, when we grow up, kind of make it, make it out to be. We make it more complicated and you, uh, you, you make me happy just hearing like, well, I'm just gonna get a little bit better and I'm, and it's, it's a very wonderful, fresh mindset. I appreciate you.
14:38 Shaan Puri? Isaac, one more thing before you go. We are the Ideas Podcast. We're the, the podcast where people brainstorm business ideas or ideas for products that don't exist that, that they think should. I am curious, do you have any other ideas, maybe that you don't have time to build right now, or you think would be cool? Anything, it doesn't have to be even fully, fully baked out in your head. It could be kind of a half of an idea. Is there anything that you've seen that, that comes to mind?
15:01 Speaker 02 So with, along with AI, I feel like AI right now, everyone's trying to build like their own different app. But I think that building like, AI into what we already have, like the messaging app, the phone app. That's really what's gonna make AI a lot more convenient for people. So instead of searching for like people, places or things through like a search bar. Basically, we just text like an AI, like, can you find me this? Can you find me someone who does this, like a job for me? And then it will like basically call a bunch of places, like maybe reservations. It'll find you like places in the area. You text an AI and it'll book for you.
15:43 Speaker 02 It'll find you times and that's what's gonna make AI a lot more convenient for people.
15:49 Shaan Puri? I love it. So like a WhatsApp bot or an iMessage bot that you could just text. It'll be your AI on demand.
15:55 Speaker 02 Yeah, just text to AI.
15:56 Sam Parr? You're the man. You're the man. Just don't change. Keep going.
16:01 Speaker 02 All right.
16:04 Shaan Puri? These guys are weird.
16:07 Shaan Puri? God kept saying, I make him happy.
16:13 Sam Parr? We appreciate you, man. Thanks for doing this and keep going. You're the man.
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