We spent 8 hours finding the best stuff on X. Here it is.

Database of 300+ business ideas: https://clickhubspot.com/wtfv Episode 875: Shaan Puri ( https://x.com/ShaanVP ) and Sam Parr ( https://x.com/theSamParr ) are joined by Ben Levy ( https://x.com/benmlevy ) to react to the best stuff on X this week. — Show Notes: (0:00) Idea: Wedding Crashers (3:10) Idea: Clavicular's Billion-Dollar Business Opportunity (7:55) Elon's Flying Tesla Roadster (12:25) Elon Wants to Give Every Kid a Share of SpaceX (16:50) Inside Andrew Huberman's Fridge (20:10) Peter Levels on Moats (26:40) Bryan Johnson's Quest to Dunk at 49 (35:15) The Craziest Rich-Guy Purchase (41:30) Jensen Huang's Algorithm — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/ Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N. A., Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  All right, here's how we'll kick this off. First, introducing Ben. This is my business partner, Ben. The guy who's usually behind the scenes, but like in The Wizard of Oz, we're pulling back the curtain. We're showing who's actually pulling all the strings around here, and it's always Ben. Ben is a prolific Twitter user. Ben, how many hours a day are you spending on Twitter?

• 0:18Ben Levy?

  I think if I checked my screen time, it'd be eight hours a day on Twitter. Maybe too much.

• 0:24Speaker 02

  I feel like I could rule the world. I know I could be what I want to. I put my all in it like no days off on the road. Let's travel, never looking back.

• 0:33Speaker 00

  Ben, let's do this. Let's put those eight hours on Twitter to good work. Show us the most interesting stuff going on, and then we will react to it. So Ben, take it away.

• 0:41Ben Levy?

  All right. What's up, fellas? All right. So I got five things. Technically, it's a lot more than five things, but it's less than 100 to show you guys, and let's get it rolling. So I saw this tweet this weekend that went viral. It's basically about how you can, there's now a website that essentially lets you buy tickets to go to someone else's wedding. And supposedly, according to Sheol, there's also one of these in India. It's crazy. It's vibe-coded, but if you look at the website, there's already, they already have 20,000 users.

• 1:07Speaker 00

  Wait, so this is not you paying, it's not you paying for someone to come to your wedding because you need friends. It's you paying to go to someone's wedding? People want this? People want to do that?

• 1:17Ben Levy?

  This is you paying to go to someone else's wedding with an empty seat. Would you do this, Sam?

• 1:22Speaker 03

  This is ridiculous. No, not a chance. Absolutely not. Not only do I not want to do that, I'm a big fan of not giving gifts for children's birthday parties or going to a wedding that's outside of a 50-mile radius.

• 1:36Speaker 00

  A General Scrooge mentality, huh?

• 1:38Speaker 03

  Yeah, not a chance. No, I'd rather sit home and watch Netflix. I'm not going to a wedding.

• 1:43Speaker 00

  You read The Grinch, and you're like, this guy's just misunderstood.

• 1:48Speaker 03

  This guy's figured it out.

• 1:48Speaker 00

  He's got some quality ideas.

• 1:52Speaker 03

  Absolutely not. I am not going to this. Not a chance.

• 1:55Ben Levy?

  Do you think this will work?

• 1:57Speaker 03

  What does work really mean? Do I think it will?

• 2:01Speaker 00

  Is this like Airbnb where we think it's weird that people are going to be sleeping on an air mattress, and somebody's going to serve you porridge in the morning, and then suddenly it's like a $100 billion company? Is it that?

• 2:12Speaker 03

  No. I don't, I don't think it's that.

• 2:15Speaker 00

  So I thought it was a generally accepted fact of life that nobody wants to go to someone else's wedding. I heard a comedian say this once. He goes, if you invite me to your wedding, you're an asshole. And I agreed with that. You know, you know I don't want to go. You know I don't want to go cross-country. I don't want to go to Detroit for this, but I have to now, now that you've invited me. And I guess we'll just do this, and it's a cost of doing business as a friend. I can't imagine that people want to go to weddings voluntarily.

• 2:43Speaker 03

  Dude, T and D's wedding, though, it says the dress code is enchanted woodland.

• 2:49Speaker 00

  Kind of like that.

• 2:50Speaker 03

  I mean, yeah.

• 2:51Speaker 00

  Been looking for an excuse.

• 2:54Speaker 00

  Whip out my finest flannel.

• 2:57Speaker 03

  I guess that's all right. Not for me, you know? What do we say? Cornrows and sleeve tattoos. Cool, but not for me. I'm going to put paying other people's wedding in that category.

• 3:06Speaker 00

  I was way more down with the Korean fake dopamine sites where you get to fake, you get to shop for things that will never arrive, and you could buy vacations that you'll never go on because it's all fake. But you get this thrill of shopping without the cost of actually buying the things. That made way more sense to me than this does.

• 3:24Ben Levy?

  All right, verdict is on. So Clavicular, obviously this really popular looks-maxing influencer. He went, he went to the All In Summit, and he basically talked about how he invented the peptides movement, which I don't think is true, but he took, he took a claim for it.

• 3:39Speaker 00

  The claim that Sam also makes.

• 3:41Speaker 03

  Yeah.

• 3:42Speaker 00

  Yet another common thing you have with, with class.

• 3:45Ben Levy?

  But then he was talking about his new business idea, which is basically to start a men's skincare and makeup line. And he asked people to email him that are interested in being a part of it. Sam and Sean, would you email him? Do you want to be a part of this? Do you think it's a good idea?

• 4:00Speaker 03

  I will not email him. Yeah, it's a fine idea. Are you going to email him, Sean?

• 4:06Speaker 00

  Well, you know, think about it this way. I actually have this belief that Brian Johnson is the greatest social media player of all time, that he is the Michael Jordan of social media. He figured something out and plays the game of social media like a fiddle. And he used that off, starting on this podcast in many ways. He came on this podcast very early on in his content creator.

• 4:30Speaker 03

  We were literally the first podcast he ever did.

• 4:33Speaker 00

  Okay, so we saw him at Squirtle, and now he's Blastoise. This guy has evolved into a social media juggernaut. He's doing shrooms on livestream. He's talking about his wife's pee pee. He's got all kinds of things going on that will always get reactions. He knows how to get reactions. And so, and it turned it into a very big business in Blueprint. So I think for his, he released a waitlist, right, Ben? He has a waitlist for like his million-dollar-a-year product where you can have his protocol? Like you can do the same things he does for a million dollars a year?

• 5:04Speaker 03

  He also has a cheaper thing, like, like the supplements that he sells. And I think he said it does, I kind of think it said 40 million a year, give or take.

• 5:12Speaker 00

  Yeah, it was like 50 million a year after a year or two. And, but the waitlist for his protocol, I think, was over 100 million in revenue of just pipeline from a, from just letting people know that it exists. No marketing besides that. So would it surprise me if this guy Clavicular does the Kyle, you know Kylie Jenner? What's her brand called? The makeup line or whatever? Like whatever she did for the, for the women's skincare market and women's beauty market, could he not do for the men's market and actually kind of make the market? Because it's sort of small today.

• 5:43Speaker 03

  I don't know anything about this guy, except for like the three clips that I've seen of him that have gone viral. I think that starting a company, even if you have a straight-edge operator, is quite challenging when you had, kind of like live this like hedonistic lifestyle where you're like always out doing crazy shit. And I think that that, I think there's more to it than just, I'm going to Instagram this product.

• 6:08Speaker 00

  Yeah, you, I think you've got to find somebody who is equally as genius as you in the behind-the-scenes business side, right? So, you know, Emma Greed has done this with the Kardashians and launched multiple businesses with them. I know that, you know, the, what's that, what's that brand called? Ben Congo Brands? Is that the name of those guys?

• 6:26Ben Levy?

  Yeah, Congo, the guys that did Prime.

• 6:29Speaker 00

  Sam, you know, you know these guys, Congo?

• 6:31Speaker 03

  It was like a 26-year-old kind of genius guy, wasn't he?

• 6:34Speaker 00

  Yeah, it was like two guys in Ohio that you've never heard of. There's no photos of them on the internet. Well, literally the opposite of a famous influencer. Yet they built Alani New, I think sold that for one or two billion. They built Prime with Logan Paul and KSI, and they, they own more of the business than those guys do. I think if you do something like that, it can work. If you're going to try to juggle being mega, mega famous on the internet with also being the CEO of these things, that, that seems extremely rare and difficult to pull off.

• 7:01Speaker 03

  Google Congo Brands founder, and you'll see a photo of a guy in a yellow shirt, if that's really him. It's like a guy in a yellow shirt in front of a really kind of dingy garage that looks like it's like taken out of Kentucky. Yeah.

• 7:16Speaker 00

  A guy who just went for a run in his front lawn.

• 7:21Speaker 03

  Is, is that the founder?

• 7:23Ben Levy?

  That's him. That's him.

• 7:24Speaker 03

  That is awesome.

• 7:25Speaker 00

  That's like the only photo of him on the internet. By the way, what a choice.

• 7:31Speaker 03

  That is really cool. All right, Ben, what do we got?

• 7:34Ben Levy?

  Okay, so Elon announced two big things in the last week.

• 7:38Speaker 00

  Hey, I want to tell you about something pretty cool. We have a database of all of the business ideas that have been discussed on this podcast. So hundreds of episodes, the team at HubSpot went through. They pulled out all the simple, relatable, interesting, profitable ideas that we have brainstormed, and they're all available for download for free. Just click the link in the description below. Thank you to our friends at HubSpot for sponsoring this podcast and putting together this free resource for you guys. Back to the show.

• 8:03Ben Levy?

  Won the Roadster. Yeah, announcing the Roadster, crazy car.

• 8:07Speaker 03

  Like, I've never seen this video. Click it.

• 8:08Speaker 00

  You didn't see this, Sam?

• 8:10Speaker 03

  No.

• 8:11Speaker 00

  Was there a big denim convention? How did you miss this?

• 8:14Speaker 03

  I don't really use Twitter. I don't like logging to Twitter. How did it, how did it, is that real? How did it fly like that?

• 8:23Speaker 00

  Okay, we got to take three steps back. Elon's been teasing the new Roadster for like 10 years. And he did a demo a couple of days ago that he like promised would be the craziest product demo of all time. And basically showed that the new Roadster, it was a collab with SpaceX, and had SpaceX rocket boosters built into the car. So the very first thing, he starts off with a ramp that goes like curls all the way around. So the car drives up and goes upside down and is just suctioned to the top of the ramp because.

• 8:54Speaker 03

  Because it's going so fast?

• 8:56Speaker 00

  No, it's going slow. It just has so, it can generate so much downward force using like air suction that it essentially can go upside down.

• 9:05Speaker 03

  But why do I want that?

• 9:06Speaker 00

  Because that makes for insane speed and handling if you're racing. So, you know, tires can only go so, so fast. I think at like, whatever, some, some miles an hour, they just, they just start spinning. And you need this like ability to like suck the air under you to like stick to the ground in order to continue moving faster, break that.

• 9:25Speaker 03

  This doesn't make sense to me. That's real?

• 9:28Speaker 00

  That's real.

• 9:29Speaker 03

  I don't know why I want it. I don't know why I want it, but I don't know how they do it. That's amazing.

• 9:35Speaker 00

  Basically, the car can kind of fly. And apparently this car is coming next year, and you can buy it with like a normal, just a normal car, or you can upgrade to the rocket package, and you have the SpaceX rockets in it.

• 9:50Speaker 03

  When do I use like?

• 9:52Speaker 00

  When is the wrong question? The question is why?

• 9:55Speaker 03

  Like, why do I want rockets on?

• 10:00Speaker 00

  The only answer is because it's awesome.

• 10:03Speaker 03

  Well, you can't like fly a car in Manhattan.

• 10:06Speaker 00

  Right.

• 10:07Ben Levy?

  Not yet. Not, not yet. Not yet.

• 10:10Speaker 03

  But what?

• 10:11Speaker 00

  It's going to be for people who want to like take it on a, like a private track and just do crazy shit. It's like when people buy guns, you can't just go shooting people, but you can take it to a gun range and shoot your gun. It's kind of like that, but for a car.

• 10:23Speaker 03

  But there's not flying car ranges, but I think that, okay, so yeah. I think my take on this is, what would have been the coolest demo? If there was like a proven way that the car was going to be delivered at the time when they said it was going to be delivered?

• 10:42Speaker 00

  A little punctuality would have been nice.

• 10:44Speaker 03

  Yeah, like if they just had a big calendar and they said, this is what it's going to be delivered. Here's proof, because it's been years. I mean, I think people have been putting deposits on these forever, haven't they?

• 10:54Speaker 00

  Yeah, yeah. So this is like new deposits now for this thing. I was at, I went to San Francisco, Sam, this week, and of course, this got brought up because anybody in tech has kind of like paid attention to this.

• 11:06Ben Levy?

  Except Sam, apparently.

• 11:08Speaker 00

  Except Sam. Sam's not in tech.

• 11:10Speaker 03

  I'm not in tech.

• 11:10Speaker 00

  Sam's in fashion. Sam's in men's fashion. Bodybuilding or something.

• 11:13Speaker 03

  I'm into like my kid's birthday this weekend.

• 11:16Speaker 00

  Yeah. So at the table, I started, I was, somebody said like, oh, did you see this? And I was like, yeah. Kind of crazy. I mean, it's not legal. Like, I don't really understand the point. And then it went around the table where everyone was like, literally the next guy goes, what I loved about it was it was a, what's it called? A Rorschach test? Where they were like, it just shows who has vision and who doesn't. And I was like, oh yeah, me, right?

• 11:42Speaker 00

  It was like, anybody who doesn't get it is just fundamentally lame at their core. And I was like, oh, yeah, yeah, yeah. What I said earlier, I meant to say, that's what I saw other people saying. And I totally disagree with it. I'm with you guys. Best car ever, putting down a deposit.

• 11:58Speaker 03

  Oh my God, no. I mean, I think it's awesome. It's just, uh, yeah, yeah.

• 12:03Speaker 00

  Our boy Nikita had a good tweet. Diego's reminding me that, Ben, did you see Nikita's tweet about this?

• 12:09Ben Levy?

  No, it wasn't.

• 12:10Speaker 00

  Oh dude, I saw something on Twitter you didn't. So he, uh, he goes, "Sometimes a demo is simply meant to remind the world that your competition has no desire to dream and no ability to evolve." 21,000 likes.

• 12:23Speaker 03

  Okay, confunctious. That's.

• 12:26Speaker 00

  All right, conjunctivitis. Sorry, we don't all have pink eye. Can't see the vision.

• 12:35Speaker 03

  All right, what have we got now?

• 12:36Speaker 00

  What you got, Ben?

• 12:37Ben Levy?

  All right. And this morning Elon kind of announced that he's going to give one of his SpaceX shares to every kid in America. So do you think this is the start of like basically his redemption?

• 12:47Speaker 03

  Um, I don't think so, no. But I do think that's pretty awesome. I do think that the Trump accounts are, are, are pretty amazing. What's, this is kind of, uh, like a really good way to like get America bought into your, to your shtick, obviously, right? If everyone has a share, that's kind of insane. I think Anthropic said they're going to do the same, right?

• 13:06Ben Levy?

  Yeah.

• 13:06Speaker 03

  This morning.

• 13:07Speaker 00

  Anthropic said not to every kid. Anthropic was like, we're going to give it to our tech altruism foundation or whatever. They're going to give it to something like that. They're setting up like a, like for the public thing, but it's not like you don't get it. You know, it's not like, like, right? This is basically saying, Sam, your children get a share of SpaceX each.

• 13:24Speaker 03

  That's pretty wild. So I think that's awesome.

• 13:26Speaker 00

  Ari, show this chart I just sent you. This is a favorability score of Elon Musk just in the last two years. So the purple line, the green line is people who are favorable towards Elon Musk, meaning like, it's like a president has like an approval rating. So two years ago was more favorable than disfavorable. And now you can see the purple line, which is people who are, who don't like, have a unfavorable view of Elon Musk. And how it is now the majority of people. And so I actually think this is kind of is the start of the redemption arc. Now, the problem is, it's like OJ, just when he got acquitted and the glove didn't fit. He got, he has to come out and write a book called, well, if I did it, here's exactly how I did it.

• 14:07Speaker 00

  And so I do think Elon, although this is a very generous, and I think of a favor of the start of what could be a very favorable arc. I don't think he's got the, um, behavior control to not upset people over the next four years. But if you think about this, this is, uh, how many shares is this? So I think this is like, something like 70 million or something like that. There's like 70 million kids in America or something. 72, 72 million kids. And so 72 million kids is something like $10 billion that he's giving directly to people, not to a nonprofit that might help people, like just, it's in your account. Check, go, it's there for you. Uh, and so I think this is kind of amazing.

• 14:49Speaker 00

  I do think this has a pretty big impact. I've seen this with my kids. Like when you give them something, they become incredibly invested in that thing. You could give them a Pokemon card, even though they didn't care about Pokemon cards. If you say, this is, this is a really rare one. This is a good one. They'll start to care about other Pokemon cards and suddenly have a binder full of them. And, um, I, I noticed, I have a, I have a family member who shall remain unnamed. And in her retirement account, she had for a long time, just left cash. She was very conservative. And you know, I was telling her about SpaceX, whatever. And she, you know, her kids were telling her about SpaceX. And she decided, when SpaceX was going to IPO, she decided to buy $3,000 of SpaceX stock. And, um, accidentally bought, I think like 3,000 shares of SpaceX. So it's like a half a million dollars instead of, instead of $3,000.

• 15:34Speaker 00

  And guess who, guess who's then became the biggest analyst of SpaceX? Who was following the Starship launch and like the, you know, the prediction markets and reading every bit of news and studying the, studying the feasibility of this thing, like became incredibly invested in the, in this. Because, you know, she was now aligned with the success of SpaceX. So I think this is actually a pretty powerful move. I'm surprised more companies don't do this.

• 15:56Speaker 03

  Wait, so one of your aunts or whoever accidentally bought half a million dollars worth of SpaceX stock? Really?

• 16:05Speaker 00

  Yes, yes.

• 16:06Speaker 03

  That's hilarious. And does she read the reports on them and stuff? And she's coming to you with?

• 16:11Speaker 00

  Constantly now. Every, like every day. She's like, yeah, you know, she said no to like an event because the Starship launch was happening that day and she needed to be on the live stream. Like she was not going to not see how that went. And it went well. And she was ecstatic about it. She was fully aligned.

• 16:27Speaker 03

  And her take on it was once she bought it, she was like, it's just too inconvenient to click sell. Like I just have to do it.

• 16:33Speaker 00

  Well, it went down like right away. And you know how people are with like loss aversion. So like selling right then would be like a small defeat of 30 grand or something. And so she did not want that. She's like, well, let me just wait till it goes up. And now, and now she's just like in on the ride and.

• 16:46Speaker 03

  We should have her on.

• 16:51Speaker 00

  She would hate that. But yeah, I wish, I wish she would. Come on.

• 16:55Speaker 03

  Um, all right. What's the next one?

• 16:57Speaker 04

  Hey, let's take a quick break. You know that feeling when strategy is done, the brief is written, everyone's aligned, and you realize someone still has to sit down and actually create all the content? That someone is usually you and it's due tomorrow. Well, the Breeze assistant from HubSpot can help. It works right inside HubSpot. You can draft campaign copy, blog posts, emails, all in your brand voice, all using your actual customer data. So you don't create just content, you create content that converts. Check out hubspot.com, the agentic customer platform for growing businesses.

• 17:25Ben Levy?

  All right. So I recently started watching this men's health YouTube series called Jim and Fridge, where basically they interview everyone. Andrew Huberman did one.

• 17:32Speaker 00

  Didn't see the roadster, but you saw this, Sam.

• 17:33Speaker 03

  Yeah, I saw this. Look at, let me, look at that thumbnail. That's my type.

• 17:37Ben Levy?

  And there's one specific 10 second part of this video that I wanted to show you guys. All right, click play.

• 17:44Speaker 03

  Yep. And now I own cucumbers. Yes.

• 17:48Speaker 00

  They called me that for a different reason.

• 17:52Speaker 00

  So you saw this, Sam? You've already seen this video?

• 17:54Speaker 03

  Oh yeah, of course, dog. Um, yeah, I thought it was awesome. He also talks about peptides in there, which I invented. That, that tea brand he's got in there. I like that. Um, yeah, I've seen it.

• 18:05Speaker 00

  Wait, so what are his best things? So he eats three cucumbers a day? I did not know that despite him putting out 3,000 hours of podcast content a week.

• 18:12Speaker 03

  He talks about his favorite protein brand. I think it was Momentous.

• 18:15Speaker 00

  Inside the fridge was an affiliate code. Just.

• 18:18Speaker 03

  Yeah.

• 18:19Speaker 00

  Use Huberman15 at checkout. It's just paste it in there.

• 18:21Speaker 03

  What makes me mad about him is whenever he suggests dope stuff, he always starts off by saying, now you should talk to your doctor. You should do things right.

• 18:28Speaker 00

  You are my doctor, Andrew.

• 18:29Speaker 03

  Yeah. And I'm like, I'm just going to blindly follow what you say. It's sort of like when you get stock investing tips from us. But yeah, I mean, it's awesome. And he showed off his gym. Dude, he's, he's a guy's guy.

• 18:41Speaker 00

  He could single-handedly bring back Grey's Anatomy, but for men, just reboot the whole thing. And he's the like, you know, he's McDreamy. He just start again with him as the, as the lead doctor. I think that would be very possible.

• 18:52Speaker 03

  Yeah. Have you ever seen him without a shirt on?

• 18:55Speaker 00

  No, I won't let myself go there.

• 18:57Speaker 03

  Yeah, yeah. It's a slippery slope. Yeah. What interested you about this, Ben? The fact that he eats two cucumbers a day?

• 19:03Ben Levy?

  I mean, mainly I just liked the branding of Jim and Fridge. I just thought that was an A plus brand for men's health.

• 19:09Speaker 00

  Dude, we need something like that for MFM, right? It's gotta be like stocks and jocks or something, you know? It's like, show us your, what boxers do you wear and your portfolio? And we just go to every famous person, we do that. Tell me you wouldn't click that. Like Mark Andreessen, tighty whities and tons of Palateer. You know, that's where he's at.

• 19:29Speaker 03

  Sean, have you seen this new podcast? Um, I'll, I'll have to find it to you, but they just had, um, they just had, um, Blake Griffin on. It's the one where he's like, this guy, uh, he's like trying to agree with Blake Griffin, but he smacks him on the thigh, but it's really inner thigh. It likes like, oh, two bros, we agree. And he like grabs, like the host grabs his thigh and he goes, that's really, really inner thigh grab.

• 19:57Speaker 03

  And I was thinking like, can you and I have something like that?

• 20:00Speaker 00

  That's his thing.

• 20:01Speaker 03

  That's his thing. Could we do something like that digitally to make someone uncomfortable?

• 20:07Speaker 00

  We just keep winking at the end?

• 20:09Speaker 03

  Yeah.

• 20:09Speaker 00

  We're like, this has been really good.

• 20:13Speaker 00

  I, I knew we would see a part of you we didn't see, but not that part.

• 20:16Speaker 03

  Or just like mid episode, like change, like act like you're taking off your sweater and your undershirt accidentally comes off. We just nonchalantly put the shirt back on.

• 20:27Speaker 00

  It's just a very long shirt change. A lot of midriff is showing for, for too, too long.

• 20:35Speaker 03

  All right, Ben, what do we got?

• 20:36Ben Levy?

  All right, this next one is, I guess, back to serious, but Peter Levels. So he basically tweeted and made this blog post about how in 2022, he pivoted to AI apps.

• 20:46Speaker 03

  Yeah.

• 20:46Ben Levy?

  And then now he's basically like, I no longer believe in SaaS. I now only believe in these moats. So I'm trying to pivot everything. And the moats, we can go through real fast, are proprietary data or content, network effects, audience or distribution, physical, reg, I think capital is the next one, and then regulatory. So I'm curious, one, do you guys believe, do you believe he's right? Like, if you own an app or you make SaaS, should you be pivoting out to one of these things? And then, what do you think?

• 21:16Speaker 03

  So I think it was FDR had like a picture of Abe Lincoln on his desk because before making a big decision, he would often say, what would Abe do in this situation? I think that with Peter Levels all the time, I love how he thinks. I think he's so awesome. I think that he's a little bit being an alarmist here, but I think that like his points are really interesting. So yeah, when I think of SaaS, I do think, I, I think I like three weeks ago, I was like, it can't be that bad. It might be, it might be that bad.

• 21:48Speaker 00

  What changed?

• 21:49Speaker 03

  There was this debate where our Fred Tyler has this company called Beehive, and he had a great rebuttal where he's like, everyone's trying to replicate me. Here's all the things they have to make, and it was really a huge list of stuff. And I thought it was a great reply, and I think he might be right. But I just think that we're just touching the surface on what people do with AI. I think I saw somewhere that I think only 2% of Americans have a paid GPT or Claude account. And the, the rate of speed at which it's growing, I do think software is like, I would not want to own a software company necessarily right now. Would you?

• 22:19Speaker 00

  I mean, it definitely doesn't seem like the place to be, right? You, you never want to be the one where you're in scramble mode, right? Like, I, I'd rather, I would rather, you know, live in, if there's a hurricane coming, I don't want, even if it's not going to affect me, I'd rather just not be in Louisiana at the time, right? Like, that's not my preferred place to be where I have to figure out, you know, some new move.

• 22:40Ben Levy?

  What, what moat do you believe in? Like, if you were betting on a moat, which one do you want?

• 22:44Speaker 03

  Well, network effects is probably the biggest one, I would think. Network effects or, um, one thing he didn't have is brand. I think network effects or brand, brand, if you look at the top, you know, 20 companies in the world, a large percent of, percentage of them have this massive contingency of customers who will just buy anything they put out because they're a trusted brand. So I think that one's real, and I think network effects is real. If you look at some of the greatest companies of all time, their products might totally suck. Craigslist, eBay, a bunch of different marketplaces fall into this, but you use them because that's where everyone else is. And so I think that network effects is probably, uh, one of the most important.

• 23:22Speaker 00

  Yeah, I think you want to, uh, be doing things where AI doesn't do the core of what you do. Fundamentally can't do the core of what you do, but it makes what you do easier. So for example, I think a company like Amazon has a really good position because people are still going to want physical things to come to their house. But now if all those physical things become cheaper because they're made more by robots than humans, and then the delivery and logistics becomes, you know, robots picking and packing orders, putting them in drones or autonomous vehicles, and then they get to your house for cheaper. So it's basically like, hey, people are going to want, the, the demand either goes up or stays the same, but your cost to provide it goes down, and you were already very successful before that?

• 24:06Speaker 00

  That's a good position to be in. Um, so I think like, you know, stuff like that's good. Really, anything that's in person, right? So like, where is the, where is the value, the human connection and in touch, right? So I think things that were previously fringe, more fringe, like art and sport, become a little bit more defensible because, you know, that's the concert that people want to go to. That's the show that people want to see. That's the sport that people want to watch is humans doing it because that's their, their night out. Or humans getting out, humans getting together in some way. You know, those are good businesses to be a part of. Same, I think like Hampton, Hampton's in a good spot, for example, because I think

• 24:41Speaker 03

  Yeah.

• 24:41Speaker 00

  you're getting humans together, and that's not something that somebody wants to replace with AI for themselves.

• 24:48Speaker 03

  Yeah, Hampton's in a good spot because all the serious people are doing things that can make a lot more money.

• 24:54Speaker 00

  What's that quote?

• 24:55Speaker 03

  A lot more entrepreneurs too, right? Like, there's a lot more people trying stuff. I'm joking, but what's the quote where it says, take, take something dumb really serious? That's basically what I'm doing.

• 25:02Speaker 00

  I want to release a whole book of quotes that you just modify, like same meaning, but totally different words. Just like

• 25:09Speaker 03

  Like, go out there, have fun, and break an egg.

• 25:12Speaker 00

  Exactly.

• 25:13Speaker 03

  Or like Cadillac reflexes.

• 25:19Speaker 00

  He did these on the spot. It's incredible.

• 25:24Speaker 00

  I do find, by the way, Peter Levels built himself a, uh, kind of like a two, three million dollar a year income stream, just doing this, sitting in, in Bali on his laptop in his boxers. And I think we've met a lot of very successful, rich, admirable people on this podcast. I believe that amongst our audience at least, but I, I honestly think this is just where the masses are. But Peter's love, Peter Levels' life is a life that people actually want. People want to live in cool places, not have a huge team, just work on their laptop, make a bunch of money. You don't need a billion dollars, but if you're making millions of dollars a year, coding fun shit on your laptop by yourself, creating cool projects,

• 26:05Speaker 00

  and then you spend the rest of your time hanging out with friends and lifting weights, like that, I think that's for a lot of people more aspirational than the high-powered billion-dollar founder who's ultra-busy and ultra-stressed all the time.

• 26:18Speaker 03

  My father-in-law, um, for roughly 30 years owned a moving company, like a commercial moving company in New York City. And he's like, um, he's wildly successful, but like when he was young, he was like this normal blue collar guy. And, uh, he was telling me these stories. He's like, yeah, I basically worked six days a week because we did our moves on Saturday. And so I would, I lived in the suburbs, so I had to get up at 6:00 AM. I had to go to the office and I'd be home at 7:00 PM. And I did that basically six days a week for almost 20 years in order to provide for my family. And I was thinking, how crazy is it that you don't have to do any of that? And you could make the same or way more money? And I complain, I'm like, ah, I don't want to have to write a blog post today. Oh, I got to record another podcast.

• 27:04Speaker 03

  Like, it's just, it's just crazy what our heroes do or our peers do versus what we had to do 40 years ago. All right, let's do a few more. What else we got?

• 27:14Ben Levy?

  All right, so Brian Johnson's newest adventure is dunking, which I think Sean's, that was going to be Sean's adventure this year too, but check, all right, hit play.

• 27:29Speaker 00

  What is he holding? I can't see. Is it like a tennis ball?

• 27:31Speaker 03

  Just a little ball.

• 27:31Ben Levy?

  He's holding a little ball on a nine, six, I think he said nine foot eight rim, pretty good. You think he can, you think he'll be able to get there?

• 27:40Speaker 00

  So he wants to dunk a basketball. How old has he been? He's like almost 50, right?

• 27:44Ben Levy?

  Yeah, I think technically he's 49.

• 27:47Speaker 00

  Wow. But he is the youngest man in the world at the same time. So is he really 49? So to prove, to prove that he is getting younger and fitter and healthier, he's decided to use a performance benchmark. Uh, again, he's the greatest social media player in the world, and he knew that if I just continue to talk about my hemoglobin levels, that will only attract so many eyeballs. But if I show that a 49-year-old white unk can start to dunk, that will get people's attention and inspire them in a different way. Sam, as a white guy who can dunk, what do you have to say about this? Are you a believer? You think he'll be able to dunk?

• 28:24Speaker 03

  Does it say how tall he is?

• 28:27Speaker 00

  He's like six, six, six, one, something like that?

• 28:29Speaker 03

  Yeah, he'll be, I think he can do it. I think you can do it. I can't dunk because I'm, I have.

• 28:34Speaker 00

  I've seen you dunk. What are you talking about?

• 28:36Speaker 03

  Well, like, I'm not particularly coordinated, but I just, I can, I, I have attributes except for the, uh, the coordination one. So like, it's not particularly easy for me to do it. But, um, yeah, I think you can train to do this. I think most people can probably get to a 28%, a 20 inch vertical, or many people can, which is oftentimes high enough. The hard part is doing it with a ball, like Ben Wilson could dunk and he's like, not a high jumper, uh, but he like does it perfectly. So yeah, I think he can do it. How great would this be?

• 29:05Speaker 00

  I think this would be pretty great. You, he, so he's six foot, one 80, and he says he needs how much vert?

• 29:12Speaker 03

  Like 27.

• 29:14Speaker 00

  He says, my, my standard reach is 91 inches. Oh, no, no. He says, that's a 39 inch vertical, which exceeds that of an NBA player, average NBA player, which is 35 and a half. So here's what I need, blah, blah, blah. I don't think he's saying he has it. He's saying he needs it. He needs to get to that to be able to dunk, he says.

• 29:31Speaker 03

  Uh, if it's flat footed, no, he will, he won't ever do that. Uh, Sean, can we talk more about this? What you were trying to dunk this year?

• 29:38Speaker 00

  I had a fitness challenge for the year, fitness misog, which was to do the Murph. And so I said, I was going to do the Murph. I was going to hit this weight goal and I was going to try to dunk. Now, what people, so people have asked me like, how's the dunking going? And the answer is I haven't even attempted to dunk and I don't even, I haven't even done anything on the dunking because what I, the whole plan all along was if I get to that weight, I think I'll be able to dunk.

• 29:59Speaker 03

  No, Murph training and dunking are way different.

• 30:02Speaker 00

  No, no, but I already could, I already can, uh, like kind of touch room with the top, like I can kind of like, not a full grab, but grab with the tips here. And that's, so if I'm down 25 pounds, I think I would be able to, to dunk an alley oop. And also like, I agree. It's like you said about Ben Wilson. Ben Wilson grew up playing basketball. I've grown up playing basketball. So then that motion is natural to me, which was my big argument against Brian Johnson being able to dunk, which is, he's thinking it's about like ground force and, uh, you know, like doing these like, he's doing these like power deadlifts and shit like that. Jumping has a lot more to do with coordination, but then you said it's, you're uncoordinated. So you're kind of negated my argument.

• 30:40Speaker 03

  What I'm saying is, no, what I'm saying is I can jump super high and I'm very strong. Um, and so I can, my hand can get more than high enough. And it's just hard because I don't know how, I don't know that motion. And so half the time when I'm jumping, I'm jumping too far away or that like, and so what I'm saying is it's actually, if you are a basketball player who's used to that motion, you don't have to jump that high in order to dunk.

• 31:01Speaker 00

  Like I played volleyball in high school and basketball, and in both of those you do something called the penultimate step. And the penultimate step is basically like an approach jump that gets you to your max. If you've never done the penultimate step or you didn't do it growing up, that alone is like a learning curve. You have to work on to be able to do this. There's actually a good video, Ben, did you see, uh, Jason Kelsey, Travis Kelsey's brother did the same thing, trying to dunk?

• 31:22Speaker 03

  Yeah.

• 31:22Speaker 00

  He did like, uh, he released the whole video. It's like a six month thing. And he like, arguably was able to dunk, like it kind of went in, uh, you know, he got close enough, I would say to be able to do it, but he's also, six, four, a professional, he was a professional football player, can palm the ball. Like, you know, there was, he had a lot more attributes going in his favor.

• 31:42Speaker 00

  So unfortunately I think Brian Johnson will not end up dunking. I think there's, but, but I think it's a.

• 31:47Speaker 03

  I'll take the opposite of that bet.

• 31:48Speaker 00

  I salute you. Oh, you think he's gonna do it?

• 31:50Speaker 03

  Yeah, I think he'll do it.

• 31:52Speaker 00

  We'll see. I'll bet you a five guys burger.

• 31:55Speaker 03

  Okay, sounds good.

• 31:57Ben Levy?

  All right. Next thing I found was, uh, so Alexander Wang went on the David Sander podcast last week and he had this one great quote. It's about a 40 second clip. Play it, Ari.

• 32:07Speaker 05

  I think he really has internalized that failure doesn't matter. It matters like when you win, how big you win. And I think this overall concept, I think, enables him to operate, I think truly without fear in a lot of circumstances, because I think he is just very comfortable taking lots of risks. He's got that great line where it's like, in a world that's changing all the time, the biggest risk is not taking any. Yeah, exactly. I think he's internalized this quite deeply. Like there's certainly like versions of the world where Meta, looks a lot more like Google in some sense. Like it's just like, you know, more slow moving and more bureaucratic and just like, looks very different as a company. But I think, he, because he's internalized some of these lessons so deeply, keeps the thing dynamic and moving and live.

• 32:52Speaker 03

  Dude, Sean, what you said about Zuck about two episodes or one episode ago, uh, where he was, you're like, he's more like Napoleon and how he like internalizes stuff was so good. He's so awesome when it comes to operating. He's the best.

• 33:05Speaker 00

  I did a podcast, um, the other day at James Courier's house. He teaches at Stanford and I was basically like, hey, can you just teach me the thing? I didn't get into Stanford, neither did any of our listeners. So, uh, can you just give us the class real quick? And he did, and his, one of the, one of the things he does, he calls it the speed talk. So he's like, um, you know, it's kind of like, when your parents give you the birds and the bees talk, well, this is what you give to founders is the speed talk, which is you think you're moving fast? You're, you're not. You could be moving far faster. I have to, unfortunately I have to break your speed bar and then we're going to reset it where it needs to be. And he talked about like a bunch of examples of people moving fast. And one of the things he talked about moving fast is like, well, why don't you move fast? You start with that. What's, what slows you down?

• 33:45Speaker 00

  And one of the core things that slows you down is fear. Fear that you're wrong, fear that, fear that if you change your mind, people are going to judge you. Fear that if you go out and ask a bunch of people for money, they're going to reject you. It's a fear. It's like fear is one of the biggest things. And he said, there's some pretty big companies, I think like Poshmark gave him like, well, you know, 1% of the company to advise on growth. He was like, you know, it made sense for them because if I can get the company growing 20, 30, 40% faster, then obviously the valuation goes way up. Like it's a good trade. And so they expect me to come in and talk about growth. And instead it's all just founder psychology. He goes, the hard, the highest point of leverage in every business is the founder psychology. And the highest point of leverage within the founder psychology is what are they afraid of? And what are they avoiding?

• 34:27Speaker 00

  And if you could just get them to work around their fear and work around what they're avoiding, they will be much better off. And he goes, you see this because so many great things happen in business when the founders reach the F it moment. It's when they're, they realize they're out of cash. They realize that if this doesn't work, nothing, you know, then it's over. And all of a sudden they start making decisions way more decisively, way faster. They make better decisions. Their product becomes dramatically simpler. Because they're not being so precious about the whole thing anymore. And your preciousness is what gets you in the way, gets in your own way.

• 34:59Speaker 03

  That's so good. That's awesome. I'm taking notes here. I'm going to go yell at my partner, um, about why we should be moving faster.

• 35:05Speaker 00

  I'm going to go change. No.

• 35:07Speaker 03

  I'm gonna go yell.

• 35:08Speaker 00

  This is what's wrong with you, buddy. I found it. I found the problem with you.

• 35:15Speaker 03

  That's what great leaders do. They delegate.

• 35:16Speaker 00

  Everybody loves that, right? I was listening to this podcast and I realized that's your problem.

• 35:22Speaker 03

  I realized I'm failing at not yelling at you enough.

• 35:27Speaker 03

  That's so awesome. Um, that's great. I like that. I don't know what else to say, except I like that. I'm, I'm ruminating on it, but that's awesome.

• 35:35Ben Levy?

  All right, I got, I got a few more here.

• 35:37Speaker 00

  Today's podcast is brought to you by my friends at Mercury. Uh, they make the world's best banking product. I think you know this already. I use Mercury for all of my businesses. I think I have like maybe seven or eight businesses. We use Mercury as our business banking across all of them. And now they actually just launched a personal banking account. So I have my personal account there. I moved off of Wells Fargo and Chase. I'm just all in on Mercury. Why? Uh, I like products that are easy to use. I like products that get me and the problems that I have. So like very easy to make a joint account with my wife. Very easy to spin up virtual cards. Uh, one click and I get savings yield. It just has all the stuff that I need in one place. So if you're looking for the best banking product on the market, it's definitely Mercury. I will fist fight anybody who disagrees with me on that.

• 36:16Speaker 00

  Go to mercury.com slash personal and learn more. Mercury is a fintech, not an FDIC insured bank. Banking services are provided through Choice Financial Group and Callum N A, members FDIC.

• 36:26Ben Levy?

  All right. Hit play on this. This is a great video. Let's hit play before it spoils it.

• 36:30Speaker 06

  My favorite purchase, I think my best, my most favorite purchase part for me was I bought a harp. I bought like a, a gold harp. I got it upstairs. That's a harp, like a music thing? Yeah, yeah, yeah. Bought a harp and I got a, a harpist that come play like twice a week while the sun is going down, while the chef is in the kitchen.

• 36:52Ben Levy?

  Is it, is that the craziest rich guy purchase you ever heard?

• 36:56Speaker 00

  This is an NBA player, Sam, Jalen Brown.

• 36:59Speaker 03

  Who, who are the two guys?

• 37:01Ben Levy?

  That's Jalen Brown, NBA star or very good, very good player. And I think that's little baby rapper, I think.

• 37:08Speaker 00

  You just put a T in little?

• 37:10Ben Levy?

  A lil baby.

• 37:11Speaker 00

  Lil baby. Come on, Ben. That's, that's like a hard R. You can't, you can't put the T in there.

• 37:16Speaker 03

  Inspired by, uh, you Sean. So you were saying, um, that you learned the piano this year and I don't want to learn the piano, but I did think like, the harp, uh, I was, not the harp, but I was thinking like, I, I would like to use my artistic side a little bit more. And I think we had someone on the podcast, maybe it was Joe Hudson, someone like that. They said like a woo woo thing that struck me where it was like, use like, you know, your art side a little bit more. Like that's like one of the facets of, of a holistic person. And so I bought a book to teach me how to sketch. And, uh, it has not stuck, but I would like it to. It's not stuck at all.

• 37:50Speaker 00

  So you're saying you're tired of using your artistic side and you've decided to start using your artistic side instead? The other side of that coin. Have you seen Plant Daddy sketching?

• 37:59Speaker 03

  Uh, no, is it awesome?

• 38:01Speaker 00

  Oh my God. Yeah. Ari, find this, uh, so, um, the plant daddy who's, uh, I think he's been on the podcast, right? You did it. Did you do an episode with him? I think I wasn't there for that one. Explain who he is. And then while she pulls up this thing.

• 38:13Speaker 03

  Kevin is, uh, an amazing guy. He started a, a YouTube channel and a Tik Tok page. It's, he's basically this kind of like.

• 38:19Speaker 00

  Gardening, I think it's called.

• 38:20Speaker 03

  Yeah, epic gardening. He's like this, like really handsome, like cool dude who you would not think is into gardening, but he loves it. And he, um, started a website, Tik Tok, Instagram, YouTube on, on, on gardening. And then eventually he raised money from, uh, the churning group, which is a very reputable, uh, firm for media creators, building businesses. And now he has a business selling gardening supplies that if I had to guess is definitely approaching a hundred million dollars a year in revenue. And he came on MFM.

• 38:45Speaker 00

  I've, I've begged him twice to invest. I was like, bro, I just believe so much. Just please let me in just because I want, when I'm, when this is right, I just need to feel that validation of being right. And which was not a very compelling pitch in retrospect. And he did not get back to me at either time.

• 39:01Speaker 03

  He ignored you?

• 39:02Speaker 00

  No, he was like, yeah, yeah, for sure, man, for sure.

• 39:07Speaker 00

  If that's what he's drawing now, this guy's awesome. Show the journey. He, he did the same thing.

• 39:11Ben Levy?

  I think I bought, I bought one of the first 10, I think. I have no idea where it is, but I bought one.

• 39:17Speaker 00

  It's kinda like how me and Brian Johnson both said we're gonna dunk and then he actually started training and can now almost dunk. Um, this guy also said he's gonna start sketching and now is amazing at, at drawing. And he's like, yeah, I just taught myself and learned and it's so great. I have so much fun every day. I, I wanna do this. It's, you know, you know who inspired me to do, do stuff like this, like the piano thing too? Tim Ferriss once said, he goes, uh, yeah, just like I have a one hour that I dedicate to my body for the gym. He's like, I basically have like 45 minutes that I'll do a creative gym session. So he's like, I just do something creative. Could be drawing, could be music, could be like brainstorming, could be whatever. And he goes, it just gets my mind working the same way that I'll go do cardio to get my body working, to work on my heart. I was like, I would do the same thing

• 40:02Speaker 00

  for creativity. And I just thought, I've never heard anybody say that. It makes perfect sense to me. Obviously, if you have the luxury of a little bit of time, that makes more sense. But that really inspired me. And he, and then he said it a second way. He goes, is it because, you know, I was like, you know, do you have any plans to do anything with that skill or that thing? He's like, no, he goes, but it charges my battery. And he goes, and if you, if your battery gets, it doesn't matter if if one thing charges your battery, you could still use that battery anywhere now. And like, you know, if you plug in your phone over here, that you could still use it when you go over there, because now the battery's full. And he goes, this charges my battery.

• 40:36Speaker 03

  It, it has been one of the very few times that I can get in flow, like before it was exercising, but now I use so much crap when I work out that like I'm, I, I'm addicted to my phone and I use it to track my workouts. So that makes it challenging. And I've noticed that doing the creative stuff is one of the very few times that I'm able to do that. I'm just dead at the end of the day. After I put my kids asleep, I just wanna like do bad stuff with my friends and my friend, be my wife, and the bad stuff is watching TV.

• 41:02Speaker 00

  Honey, honey, wanna do some bad stuff tonight? Like clicks TV on, you're like, oh, yeah.

• 41:10Speaker 03

  I should do this.

• 41:11Speaker 00

  What are you guys watching today?

• 41:13Speaker 03

  She just started East of Eden. I like Mobland, this new thing on Paramount. Um, she also does, you and her are like in a little like fan club for the challenge. Is there a challenge going on right now?

• 41:24Speaker 00

  Yeah, about to be, about to be on the finale. They just made, they just made the final.

• 41:29Speaker 03

  What are you watching?

• 41:31Speaker 00

  I'm watching the challenge. I'm watching Survivor season 50, or one, I think we're on. I don't know if I'm watching a whole lot else right now. I don't know if I have, I don't have any good, like, binge worthy shows right now.

• 41:42Speaker 03

  I've been watching, uh,

• 41:43Speaker 00

  I've been reading, yeah. I read, I'm reading the Mistborn series. Do you like that stuff, like fantasy? Like, kind of, like the good, like Game of Thrones, Harry Potter type shit?

• 41:53Speaker 03

  No, I occasionally, usually I'll do, um, like the big, the big hits, like hail, Project Hail Mary, things like that. Um, but I do fiction, yeah.

• 42:02Speaker 00

  Like, have you read, like, Ender's Game or Ready Player One or anything?

• 42:05Speaker 03

  No, I, that's a movie. I've seen that movie, right?

• 42:08Speaker 00

  Yeah, yeah.

• 42:09Speaker 03

  No, but I would.

• 42:10Speaker 00

  They're really good. Yeah. I love that genre. So anyways, I got into those.

• 42:14Speaker 03

  The audiobooks for those things are really good, though. Like Project Hail Mary audiobook was, was one of the best audiobooks I've ever heard.

• 42:21Speaker 00

  Puts me right to sleep, if that's what you mean by good.

• 42:24Speaker 03

  No.

• 42:24Speaker 00

  I don't understand. How do people stay awake with audiobooks? What are you, what are you doing?

• 42:27Speaker 03

  You do it while you're cleaning the house, dog.

• 42:30Speaker 00

  That's a problem. Don't do that.

• 42:31Speaker 03

  Yeah.

• 42:33Speaker 00

  What, what's another option?

• 42:35Speaker 03

  That's it.

• 42:38Speaker 03

  That's literally it.

• 42:41Speaker 03

  What do we got, Ben?

• 42:42Ben Levy?

  We got, we got a few more. Last one, skip this one, Ari. Let's hit the next one. So, uh, Lex Friedman just flew overseas to spend a day with Jensen Huang. Um, play this video, Ari, for 30 seconds.

• 42:54Speaker 07

  Jensen, I've heard you make amazing fried rice. I do. I watch videos on, on AI and fried rice. It's absolutely, that's his whole algorithm. He is working and I hear the.

• 43:08Speaker 07

  AI, I have fried rice.

• 43:11Speaker 03

  Is that his wife? Is?

• 43:13Ben Levy?

  I have no idea, but his whole algorithm is fried rice, geopolitics, dogs and panda bears. So I gotta ask, what's your algorithm?

• 43:22Speaker 03

  Uh, mine was, um, modern wisdom with seven heart truths you need to hear with Sean.

• 43:29Speaker 03

  What? Is that not it?

• 43:31Speaker 00

  No, no, you got it right. You got it right.

• 43:35Speaker 00

  Were they a little too harsh for you?

• 43:37Speaker 03

  They weren't harsh enough. They weren't harsh enough. They were not harsh enough. I wish they were harsher.

• 43:43Speaker 00

  Softcore truths. Modern man.

• 43:46Speaker 03

  Like, true things that I wanted to hear. That's what it was.

• 43:54Speaker 00

  Stuff I've already heard Sean say before. Part seven.

• 43:58Speaker 03

  I thought it was great. I thought it was a great podcast. People loved it. They go, Sean's gonna be known more as a storyteller than a podcaster.

• 44:12Speaker 00

  The unintentional slap of, of a compliment. Honestly, it was a great episode. I, I walked out of there thinking, that was some of my finest work. That was a good performance. It was a solid, a solid performance. I was happy with my play on the field that day.

• 44:26Speaker 03

  My, my YouTube feed is succession clips, live music, studying or work music, and track and field.

• 44:34Speaker 00

  Mine are piano tutorials, uh, podcast clips, conspiracies about aliens and Jesus, and, uh, Luka Doncic highlights. That's, Luka Doncic is my fried rice, if I was Jensen.

• 44:51Speaker 03

  That's pretty good.

• 44:52Speaker 00

  Leave in the comments, what is your fried rice in your YouTube algorithm? The thing we wouldn't expect, but it's there and you enjoy it and you're not ashamed to say it.

• 45:00Speaker 03

  Lately, like last night, I let my kid, um, cause her mom was out, so it was just me and my eldest. And before bed, I let her watch 10 minutes of like a Disney clip. And so I get so much kid shit on my YouTube.

• 45:16Speaker 00

  Oh, yeah, yeah, yeah.

• 45:17Speaker 03

  I'm totally bought in.

• 45:19Speaker 00

  Yeah, it's also Gabby's Dollhouse, True and the Wishing Tree. Yeah, we got a lot, a lot of stuff going on there.

• 45:24Speaker 03

  I'm so bought into Frozen.

• 45:25Speaker 00

  Actually, YouTube kinda knows. It knows not to show me in the recommendation for some reason, even though we have hours and hours of that. I, I mean, I'm not ashamed to admit this. Actually, I should say that. I am pretty ashamed, but I will admit it. For my youngest, who's now two, she's the third child and, um, our like, good parent stamina meter ran out. And so she has never eaten a meal without YouTube on. Actually, once our nanny was feeding her and didn't have YouTube on, and I was like, well, it works. Don't, don't show my wife this. Uh, don't let her know that we could do this without. She watches a cartoon every meal.

• 46:02Speaker 03

  Ari, make that face again.

• 46:04Speaker 00

  Yeah.

• 46:06Speaker 03

  I want everyone at the comments.

• 46:08Speaker 00

  I'll take your judgments. Throw your stones at my glass house.

• 46:11Speaker 03

  Judge, judge, judge.

• 46:14Speaker 00

  I'm thirsty walking the streets with the shame.

• 46:19Speaker 03

  Ben, thank you for gathering this stuff. Is there any last things you wanna say?

• 46:23Ben Levy?

  Last one I'll show you is my brother, inspired by MFM, started a new business a week ago. He wrapped the truck and he's doing pest control and booked his first $1,000 of revenue.

• 46:34Speaker 00

  But tell, tell the full story. So Sam.

• 46:36Speaker 03

  Let's give a shout out.

• 46:37Speaker 00

  His, his name is Sam. He listens to the podcast. And for years, he's been kinda thinking, planning, plotting. He's a real estate agent by day, right? So Ben, tell the, tell the story a little bit.

• 46:46Ben Levy?

  Yes, he's a real estate agent by day. He's been selling real estate for 10 years in Phoenix, Arizona, listening to the pod every, every week.

• 46:54Speaker 00

  But we gave him that itch.

• 46:55Ben Levy?

  Every week, him and my dad listen to the pod, send me, send me notes, tell me things that Sean and Sam have said that I didn't notice or listen to in some cases. And, uh,

• 47:05Speaker 03

  Tell him to send it to, tell him to send that to us.

• 47:07Ben Levy?

  Yeah. It's a lot of like, hey, Sam said this thing that's awesome, or Ben said this, or Sean said this thing, check it out. So my brother's been trying to figure out what he should do. He bought into a restaurant. He's like started a soft serve business. He started 15 things, but he texted me, this is the one he's doing for real. Bought a truck, made this website, hired a technician, and they booked $1,000 of revenue in their first week.

• 47:32Speaker 03

  So what he's doing here, wait, hold on.

• 47:34Speaker 00

  $1,000 of revenue in a week? Let's go.

• 47:36Speaker 03

  Is that him?

• 47:37Speaker 00

  So what he's doing is, so look at this branding.

• 47:39Ben Levy?

  That's not him.

• 47:39Speaker 03

  We know what this is like, right?

• 47:41Ben Levy?

  Yeah.

• 47:41Speaker 03

  What is this like?

• 47:42Ben Levy?

  Inspired by MFM and Pink's.

• 47:45Speaker 03

  Pink's, the best.

• 47:47Speaker 00

  We gave the blueprint, which was, take a, um, unsexy service business that serves your loc, you know, serves your location, serves your, your locale, but do that sexy D to C packaging on it. Put, put a lovable, put a lovable hipster brand on it. And he, he kinda did. Did he use AI for the branding or did he make this himself? What did he do?

• 48:06Ben Levy?

  I think he used AI mostly, and then he hired someone to do some of it, but mostly AI.

• 48:11Speaker 00

  How, how did he go get that first $1,000 of revenue? What did he do?

• 48:13Ben Levy?

  Uh, I kept asking him and he kept saying, I'll tell you when, I'll tell you when it's much bigger. So I think he called friends. I think he hustled and, uh, found a way. He actually sent me a photo of a check that he also sent Sean that was from a trust. And I was like, damn dude, your first customer is a trustee of a, from a checking account. What an amazing photo.

• 48:34Speaker 03

  Does he know how to do, what, what is pest control? Is that spraying, is that spraying stuff?

• 48:38Ben Levy?

  Yeah, it's like you have a, you have mosquitoes or something and someone comes out and they spray. You have, you have, uh, roaches. That's what he does. So he found a technician to do it.

• 48:47Speaker 03

  What's the URL? What's the URL?

• 48:50Ben Levy?

  The URL is howdypest.com. If you're in Phoenix, Arizona, check it out. Yeah, if you're in Phoenix, go become a.

• 48:56Speaker 00

  Listeners, let's get this man to, to 3,000 in revenue. Let's, let's get this guy to 10K in revenue, just off the back of this.

• 49:03Speaker 03

  Dude, this is so funny. Look at his website. Scroll to the very bottom. Look at that old, um, uh, like that old Bronco he's got in there. That's awesome.

• 49:11Speaker 00

  Do they drive around in cool cars or is it like a truck?

• 49:14Ben Levy?

  It's like a branded truck. Uh, but I told him we should go buy cool cars once it gets a little bigger.

• 49:20Speaker 03

  That's awesome. Is he older or younger than you?

• 49:22Ben Levy?

  He's two years younger.

• 49:23Speaker 00

  We should have him come on and, and coach him every couple of months to get to, to go to a million. That'd be fun.

• 49:31Ben Levy?

  I'm in.

• 49:31Speaker 00

  But is he coachable, Ben? I feel like he doesn't listen to your advice, but that might just be because you're his brother.

• 49:35Ben Levy?

  He needs, he won't listen to me, but he might listen to you guys.

• 49:38Speaker 00

  Maybe, maybe.

• 49:40Speaker 03

  Well, thank you, Ben. Um, and Sam, congratulations. That's awesome. Sam Levy, same last name?

• 49:44Ben Levy?

  Yeah, same last name. He's a.

• 49:46Speaker 03

  All right, I'm gonna look him up.

• 49:48Speaker 00

  Ben, if people wanna send you interesting shit, where should they, where should they find you?

• 49:51Ben Levy?

  Find me on Twitter, Ben M Levy on Twitter.

• 49:55Speaker 03

  That's it. That's the pod.

• 50:07Speaker 00

  All right, let's take a quick break. I wanna tell you about Marketing School. It is a podcast that is part of the HubSpot Podcast Network, and it is run by Neil Patel and Eric Su. And these guys are both marketers who are running businesses. And so if you want real world tactics from practitioners who are actually out there in the field doing it, this is the podcast for you. Check it out wherever you get your podcasts.